business plan for mexican store

How to Start a Mexican Grocery Store

A Mexican grocery store offers customers traditional and authentic Mexican and Hispanic groceries, including vegetables and produce, meats, spices, and canned goods.

Ready to turn your business idea into a reality? We recommend forming an LLC as it is the most affordable way to protect your personal assets. You can do this yourself or with our trusted partner for a small fee. Northwest ($29 + State Fees) DIY: How to Start an LLC

Start a mexican grocery store by following these 10 steps:

• Plan your Mexican Grocery Store
• Form your Mexican Grocery Store into a Legal Entity
• Register your Mexican Grocery Store for Taxes
• Open a Business Bank Account & Credit Card
• Set up Accounting for your Mexican Grocery Store
• Get the Necessary Permits & Licenses for your Mexican Grocery Store
• Get Mexican Grocery Store Insurance
• Define your Mexican Grocery Store Brand
• Create your Mexican Grocery Store Website
• Set up your Business Phone System

We have put together this simple guide to starting your mexican grocery store. These steps will ensure that your new business is well planned out, registered properly and legally compliant.

Exploring your options? Check out other small business ideas .

STEP 1: Plan your business

A clear plan is essential for success as an entrepreneur. It will help you map out the specifics of your business and discover some unknowns. A few important topics to consider are:

What will you name your business?

• What are the startup and ongoing costs?
• Who is your target market?

How much can you charge customers?

Luckily we have done a lot of this research for you.

Choosing the right name is important and challenging. If you don’t already have a name in mind, visit our How to Name a Business guide or get help brainstorming a name with our Mexican Grocery Store Name Generator

If you operate a sole proprietorship , you might want to operate under a business name other than your own name. Visit our DBA guide to learn more.

When registering a business name , we recommend researching your business name by checking:

• Your state's business records
• Federal and state trademark records
• Social media platforms
• Web domain availability .

It's very important to secure your domain name before someone else does.

Find a Domain Now

Powered by godaddy.com, what are the costs involved in opening a mexican grocery store.

Initial costs will mainly be focused on your brick and mortar location, as you have to rent or buy a store location. Following this investment, you will need to earmark a substantial amount of money on renovating, updating, and creating a functioning grocery store floor plan. It may be possible to purchase a grocery store location as a turnkey space, ready for customers in a short amount of time, but be cautious as to why the previous owner is selling the business. From here, you will need;

• Business and employee insurance
• Utilities and internet service
• Commercial trash and recycling services
• Advertising and marketing
• Stocking your shelves

What are the ongoing expenses for a mexican grocery store?

Other than rent or mortgage payments, phone, internet, and utilities, the majority of your ongoing costs will be restocking your shelves. It is advisable to continue to work heavily with a few select distributors or suppliers to help create opportunities for deals on quantity or repeat orders. Many of your product suppliers will be understanding of your specialty status, as they are often in the same position of offering specialty items to a limited customer base. Use your communication and persuasion skills wisely.

Who is the target market?

Primarily, you will be targeting Mexican families and restaurants, while customers who crave authentic culinary recipes may also be a subset of your customer base who will spread the word about your business to seemingly unrelated potential customers, only to see your business branch out in new and profitable directions.

How does a mexican grocery store make money?

Money for your business will be generated through the sales of your products.

Pricing should be relative to the other specialty stores or "ethnic" sections in larger chain stores. Your pricing should be competitive, yet profitable.

How much profit can a mexican grocery store make?

The earnings are varied, depending on the strength of the customer base you attract. Clearing $75,000 annually would be considered a good profit margin, but beware of large chain supermarkets who can cut into your profit via bulk buys and pre-determined supply chains. work to make your store unique.

How can you make your business more profitable?

Many successful Mexican grocery stores find that offering non-perishable, yet traditional Mexican or Hispanic items, such as clothing, music and media, and party/celebration supplies help offset some of the grocery costs. Additionally, many stores are coupled with restaurants, where the same items sold in the store are used in the menu items. This form of on the spot marketing is often very successful in attracting and retaining customers.

Want a more guided approach? Access TRUiC's free Small Business Startup Guide - a step-by-step course for turning your business idea into reality. Get started today!

STEP 2: Form a legal entity

One crucial aspect that cannot be overlooked when starting your mexican grocery store is the importance of establishing a solid business foundation. While sole proprietorships and partnerships are the most common entity types for small businesses, they're a far less stable and advantageous option than LLCs.

This is because unincorporated business structures (i.e., sole proprietorships and partnerships) expose you as an owner to personal liability for your business's debts and legal actions, while LLCs protect you by keeping your personal assets separate from your business's liabilities.

In practice, this means that if your mexican grocery store were to face a lawsuit or incur any debts, your savings, home, and other personal assets could not be used to cover these costs. On top of this, forming your business as an LLC also helps it to appear more legitimate and trustworthy.

More than 84% of our readers opt to collaborate with a professional LLC formation service to kickstart their venture. We've negotiated a tailored discount for our readers, bringing the total down to just $29.

Form Your LLC Now

Note: If you're interested in more information before getting started, we recommend having a look at our state-specific How to Start an LLC guide (DIY) or our in-depth Best LLC Services review (for those opting for a professional service).

STEP 3: Register for taxes

You will need to register for a variety of state and federal taxes before you can open for business.

In order to register for taxes you will need to apply for an EIN. It's really easy and free!

You can acquire your EIN through the IRS website . If you would like to learn more about EINs, read our article, What is an EIN?

There are specific state taxes that might apply to your business. Learn more about state sales tax and franchise taxes in our state sales tax guides.

STEP 4: Open a business bank account & credit card

Using dedicated business banking and credit accounts is essential for personal asset protection.

When your personal and business accounts are mixed, your personal assets (your home, car, and other valuables) are at risk in the event your business is sued. In business law, this is referred to as piercing your corporate veil .

Open a business bank account

Besides being a requirement when applying for business loans, opening a business bank account:

• Separates your personal assets from your company's assets, which is necessary for personal asset protection.
• Makes accounting and tax filing easier.

Recommended: Read our Best Banks for Small Business review to find the best national bank or credit union.

Get a business credit card

Getting a business credit card helps you:

• Separate personal and business expenses by putting your business' expenses all in one place.
• Build your company's credit history , which can be useful to raise money later on.

Recommended: Apply for an easy approval business credit card from BILL and build your business credit quickly.

STEP 5: Set up business accounting

Recording your various expenses and sources of income is critical to understanding the financial performance of your business. Keeping accurate and detailed accounts also greatly simplifies your annual tax filing.

Make LLC accounting easy with our LLC Expenses Cheat Sheet.

STEP 6: Obtain necessary permits and licenses

Failure to acquire necessary permits and licenses can result in hefty fines, or even cause your business to be shut down.

Federal Business Licensing Requirements

There are federal regulations regarding what can and cannot be added to, sold as, and processed with food. Attached is a resource from the Food and Drug Administration detailing the process of starting a food business: How to Start a Food Business

State & Local Business Licensing Requirements

Certain state permits and licenses may be needed to operate a Mexican grocery store business. Learn more about licensing requirements in your state by visiting SBA’s reference to state licenses and permits .

Most businesses are required to collect sales tax on the goods or services they provide. To learn more about how sales tax will affect your business, read our article, Sales Tax for Small Businesses .

Certificate of Occupancy

A Mexican grocery store business is generally run out of a storefront. Businesses operating out of a physical location typically require a Certificate of Occupancy (CO).  A CO confirms that all building codes, zoning laws and government regulations have been met.

• If you plan to lease a location :
• It is generally the landlord’s responsibility to obtain a CO.
• Before leasing, confirm that your landlord has or can obtain a valid CO that is applicable to a Mexican grocery store business.
• After a major renovation, a new CO often needs to be issued. If your place of business will be renovated before opening, it is recommended to include language in your lease agreement stating that lease payments will not commence until a valid CO is issued.
• If you plan to purchase or build a location :
• You will be responsible for obtaining a valid CO from a local government authority.
• Review all building codes and zoning requirements for your business’ location to ensure your Mexican grocery store business will be in compliance and able to obtain a CO.

Food Regulations

When selling food, you will need licensing from a local health department; all establishments serving food are required to pass a health inspection. Tips for faring well on a health inspections

STEP 7: Get business insurance

Just as with licenses and permits, your business needs insurance in order to operate safely and lawfully. Business Insurance protects your company’s financial wellbeing in the event of a covered loss.

There are several types of insurance policies created for different types of businesses with different risks. If you’re unsure of the types of risks that your business may face, begin with General Liability Insurance . This is the most common coverage that small businesses need, so it’s a great place to start for your business.

Another notable insurance policy that many businesses need is Workers’ Compensation Insurance . If your business will have employees, it’s a good chance that your state will require you to carry Workers' Compensation Coverage.

FInd out what types of insurance your Mexican Grocery Store needs and how much it will cost you by reading our guide Business Insurance for Mexican Grocery Store.

STEP 8: Define your brand

Your brand is what your company stands for, as well as how your business is perceived by the public. A strong brand will help your business stand out from competitors.

If you aren't feeling confident about designing your small business logo, then check out our Design Guides for Beginners , we'll give you helpful tips and advice for creating the best unique logo for your business.

Recommended : Get a logo using Truic's free logo Generator no email or sign up required, or use a Premium Logo Maker .

If you already have a logo, you can also add it to a QR code with our Free QR Code Generator . Choose from 13 QR code types to create a code for your business cards and publications, or to help spread awareness for your new website.

How to promote & market a mexican grocery store

Small billboards, local papers, community events and groups, online forums and social media, and business cards and flyers, strategically placed regionally will begin to draw customers in, with secondary growth derived from word of mouth customer reviews and recommendations.

How to keep customers coming back

Be personable. Talk to your customers and ask what they would desire in a grocery store. Some products may need to be imported from out of the U.S., but they will add to the authentic nature of your store. Get to know your return customers more personally and give them a sense of community within your local grocery store.

STEP 9: Create your business website

After defining your brand and creating your logo the next step is to create a website for your business .

While creating a website is an essential step, some may fear that it’s out of their reach because they don’t have any website-building experience. While this may have been a reasonable fear back in 2015, web technology has seen huge advancements in the past few years that makes the lives of small business owners much simpler.

Here are the main reasons why you shouldn’t delay building your website:

• All legitimate businesses have websites - full stop. The size or industry of your business does not matter when it comes to getting your business online.
• Social media accounts like Facebook pages or LinkedIn business profiles are not a replacement for a business website that you own.
• Website builder tools like the GoDaddy Website Builder have made creating a basic website extremely simple. You don’t need to hire a web developer or designer to create a website that you can be proud of.

Recommended : Get started today using our recommended website builder or check out our review of the Best Website Builders .

Other popular website builders are: WordPress , WIX , Weebly , Squarespace , and Shopify .

STEP 10: Set up your business phone system

Getting a phone set up for your business is one of the best ways to help keep your personal life and business life separate and private. That’s not the only benefit; it also helps you make your business more automated, gives your business legitimacy, and makes it easier for potential customers to find and contact you.

There are many services available to entrepreneurs who want to set up a business phone system. We’ve reviewed the top companies and rated them based on price, features, and ease of use. Check out our review of the Best Business Phone Systems 2023 to find the best phone service for your small business.

Recommended Business Phone Service: Phone.com

Phone.com is our top choice for small business phone numbers because of all the features it offers for small businesses and it's fair pricing.

Is this Business Right For You?

If your background includes time spent working for grocery or convenience store, have managerial experience or even extensive retail experience, as well as a shared love for traditional and authentic Mexican flavors, this may be the perfect endeavor.

Want to know if you are cut out to be an entrepreneur?

Take our Entrepreneurship Quiz to find out!

Entrepreneurship Quiz

What happens during a typical day at a mexican grocery store?

Your biggest concern, day to day will be servicing your customers and making sure your shelves stay stocked and prepared for new and existing customers. Interaction with your patrons is quite critical, as you are often an independent store, unable to lean on the strength of a chain store's reputation and advertising. Therefore, you must promote your business through positive word of mouth and store interactions. Additionally, you will need to;

• Conduct inventories and re-order products
• Advertise and market through various outlets, both free and paid
• Create relationships with your distributors and cultivate new contacts for products and supplies
• Study trends in authentic and new traditional Mexican and Hispanic cuisine

What are some skills and experiences that will help you build a successful mexican grocery store?

Since this type of business relies heavily on capturing and retaining customer business and loyalty, it is critical that you can communicate clearly and effectively, including the ability to speak related languages. Interact with your customers to keep a pulse of what they want. And, as mentioned previously, experience in retail or grocery stores will be quite beneficial in understanding the supply side of the business. Creating positive relations with your suppliers and distributors will help streamline much of your business, as well as drive down overhead costs. Finally, experience as a restaurateur or chef may also give great insight into the needs or flavors which will be the best draws for customers.

What is the growth potential for a mexican grocery store?

Depending on the area in which you are located, you can create a thriving and profitable store, capable of becoming a niche location for customers looking for authentic and traditional Mexican cuisine options. Before deciding to open this type of store, make sure you've researched the location and the prevalence of other similar stores in your area. Since this is a business which could be classified as specialty, you will want to make sure there isn't over-saturation, which will fracture the business you may receive.

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Take the Next Step

Find a business mentor.

One of the greatest resources an entrepreneur can have is quality mentorship. As you start planning your business, connect with a free business resource near you to get the help you need.

Having a support network in place to turn to during tough times is a major factor of success for new business owners.

Learn from other business owners

Want to learn more about starting a business from entrepreneurs themselves? Visit Startup Savant’s startup founder series to gain entrepreneurial insights, lessons, and advice from founders themselves.

Resources to Help Women in Business

There are many resources out there specifically for women entrepreneurs. We’ve gathered necessary and useful information to help you succeed both professionally and personally:

If you’re a woman looking for some guidance in entrepreneurship, check out this great new series Women in Business created by the women of our partner Startup Savant.

What are some insider tips for jump starting a mexican grocery store?

Since your store will be considered a specialty or niche business, you'll need to tap into the local communities which will most likely support your business. Look for opportunities to present your store through Mexican and Hispanic community or cultural events, culinary exhibitions, and other related groups. You should aim your marketing efforts at those in the community who would be most interested in the authentic foods and flavors your business will sell. At the same time, you also want to market to other members of your local community who may be unaware of the existence of your type of business. Look for opportunities locally to introduce a Mexican grocery store to a non-Mexican or Hispanic group who appreciates authentic flavors and products. Farmer's markets and arts and crafts fairs may be worthwhile events to target for advertising or even a booth to present your wares.

How and when to build a team

From the beginning, you will need at least a few other employees on hand to help with retail sales and customer service, stocking shelves and store maintenance, as well as an accountant or bookkeeper, if you are not willing or able to tackle that job yourself. Keep in mind that the startup and initial 4-6 months of being open will be a critical time to create a foothold for your business. You will need a capable and multi-faceted staff on board to help you manage the multitude of tasks you’ll be handling during this period of time. Choose wisely.

Useful Links

Real world examples.

• Supermercado Mexico

Have a Question? Leave a Comment!

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Steps to Start Your Very Own Mexican Grocery Store

Are you interested in starting your Mexican grocery store? If so, you’ve come to the right place! Starting a Mexican grocery store is a great way to provide people in your area with fresh, authentic ingredients for their favorite Mexican dishes.

In this post, we’ll outline the 6 steps you need to take to make your dream of owning a Mexican grocery reality. From finding a great location to getting the right licensing, we’ll cover everything you need to know to get your business up and running. So let’s get started!

1) Research the Demographics of your Area

It is important to research the demographics of the area you plan to open your Mexican grocery store.

This Mexican store open includes looking at the population, income levels, and ethnicity. Knowing this information will help you decide which products to stock and what pricing strategies to implement. It can also help you identify a potential customer base, target market, and marketing strategies.

Additionally, research any existing Mexican grocery stores in the area, so you know what competition you will face.

2) Determine What Type of Store you Want to Open

When opening a Mexican Mexican grocery store in Utah, you need to decide the type of store you want to open. Consider what items you will be selling and if you plan on offering prepared foods or catering services.

Think about your target customer and the location you’ll be operating in. Decide whether you want to open a traditional market with fresh produce, a bodega-style store, or a modern restaurant.

You should also consider the size of your store, inventory needs, and business model. Careful planning will ensure the success of your Mexican grocery store.

3) Choose a Location for your Store

When choosing the nearest hispanic grocery store location for your Mexican grocery store, you should consider the demographics of the area, access to customers, and local competition. Research foot traffic, visibility, and access to public transportation in the potential location.

Make sure that you have enough room to display all of your products and that the store is located in a safe area. Talk to the local municipality to ensure that you meet all zoning regulations and have access to the resources you need to run your business.

4) Create a Business Plan

Creating a Mexican grocery store business plan is an essential step when starting any new business, and this is especially true for opening a Mexican store. Your business plan should include the estimated costs of a startup, such as inventory, equipment, licensing fees, and payroll.

It should also outline your marketing strategy, target audience, and any goals you have for the store. Additionally, you should include an estimated timeline for when you expect to be operational. With a well-crafted business plan, you’ll be on your way to opening a successful Mexican grocery store.

5) Obtain the Necessary Licenses and Permits

Before you open your Mexican grocery store in Virginia Beach, you’ll need to obtain the necessary licenses and permits. You will need to apply for a business license from the state, as well as any other local licenses that may be required.

Additionally, you may need to obtain a food establishment permit and a liquor license if you plan on selling alcohol.

Contact your local authorities to determine the specific licenses and permits needed to operate a grocery store in your area. Completing this step will ensure that your business is compliant with all laws and regulations.

6) Hire Employees and Train Them

Once you have chosen a location and obtained the necessary permits, it’s time to start staffing up your Mexican grocery store in Fresno.

When hiring employees, consider qualities such as knowledge of Mexican culture and foods, customer service skills, and willingness to learn. If possible, hire bilingual staff so they can assist customers in both English and Spanish.

Training is also essential for making sure your employees have the tools and knowledge to do their job well. Provide training on food safety, cash handling, customer service techniques, and stocking shelves.

Additionally, make sure that all employees are familiar with the products in the store and can answer questions about them. With the right team in place, your Mexican grocery store will be ready to open!

Starting a Mexican grocery store in Amarillo TX is a great way to share your love of Mexican cuisine with your local community. Not only does it provide an opportunity for you to build a successful business, but it’s also a fantastic way to support the Latino community in your area. With the right knowledge and dedication, you can make your dream of owning a Mexican grocery store come true.

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Opening a Mexican Grocery Store

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The population of ethnic groups in the US is continuously increasing. If you live in an area where most Mexicans came to live after leaving their country, you can cater to the basic needs of this community by opening a grocery store selling stuff they know from home.

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Living in another country makes one nostalgic for the smell and taste he knew back home.

If you live in an area with many Mexicans, a grocery store carrying Mexican goods not found in supermarkets will surely be a hit. So how do you start a grocery store?

Steps to Starting a Mexican Grocery Store

• Find a location ideal for a grocery – a place most frequented by Mexicans because it is near where they work or where they used to pass by to go to work.
• Check whether zoning regulations in your city allow grocery operation in your chosen location.
• Inquire with the city office for federal, state, and local business opening requirements and the laws regulating business operations. Learn everything you need to know about taxes, employment, and retailing.
• Identify the equipment you need (cash register, refrigerators, freezers, display racks, shelves, and bins) and where you can get supplies.
• Identify the goods you will sell.
• Come up with financial estimates. Calculate how much you will need as startup capital, how much will your weekly and monthly revenue and expenses be, and project earnings.
• Plan how you will get financing for your Mexican grocery store.
• Put everything in a business plan.
• Accomplish the paper works -- enter into lease agreements for the store and contracts with manufacturers, wholesalers, and distributors; get permits and licenses you will need
• Hire salespersons if you need help in the store.
• Order your equipment and supplies.

As an ethnic grocery store, you face a unique challenge in attracting your target customers and in surviving competition with supermarkets that now usually carry some items for the general Hispanic population. Here are some tips for running a grocery shop suited for Mexicans.

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Tips for a Mexican Grocer

• Take advantage of the holidays and seasons to introduce seasonal food – Mexican juices and barbecue during the summer.
• To survive competition with larger stores, specialize in selling goods not usually found elsewhere. Sell items you know are hard to find in mainstream stores and sell them in greater variety.
• Sell non-food items that remind people of their home or help them continue to connect with it, like Mexican newspapers, movies, and special cooking equipment.
• Help Mexican customers connect by becoming an information center for the immigrant community – help them distribute fliers or post-event ads that involve their group.
• Spend time with customers, talk to them, and give them advice and tips on how to get and do things around.

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• How to Start a Wholesale Grocery Business To start a wholesale grocery business is either hard or easy for you. But if you will make sure that you follow the things that you must do to succeed, then you will.
• European Grocery Store Start up Guide Would you like to open your own European grocery store? Always follow the legal process when it comes to putting up a business, to avoid having problems in the future. Profits won’t come that easily so always be patient.

59 Comments

• paul trujillo   said on January 6, 2010 business location will be in homestead florida and it will be a small mexican grocery store
• Bethany   said on January 9, 2010 I wanna start one back home. There are a few mexican stores here that i can do product research on, here in ms. Its been a dream of mine for a long time ever since I first visited a mexican store
• Gupac   said on February 17, 2010 Very easy to start a successful mexican grocery store... make them feel like in family or neighborhood... speak to them in a friendly way. Mexicans like to be services as part of the business... slang is very important. "pasele" (welcome), "que le sirvo" or "que va a llevar" (how may I help you or what do you need), "hoy tenemos en especial..." (today we have on special...) and so on, your customers will be very happy with your store.
• jorge reyes   said on March 11, 2010 how can i open a mexican grocery store in buda, TX. US.
• dennis chambers   said on March 13, 2010 how can i start a mexican grocery store in moscow tn 38057
• Tony S.   said on April 16, 2010 how hard it is to get a license for a Mexican Store?
• Jendy   said on May 7, 2010 I'm just beginning to open a mexican store in my town. In the past two years the town has populated with more mexicans and there is no mexican store around. People have to travel 100 miles or more to reach a mexican store. But my problem is that i need to get the supply in my store. How do i do this? Ask other stores? Is the taxing and all that other paper work hard? Who can teach me all the basics to the paper work that needs to be done?
• denny   said on May 8, 2010 There is a demand of mexican grocery store in 949 washington st. franklinton, LA. 70438. please help me to open one.
• Veronica   said on May 19, 2010 My dream has been to open a mexican store/Tortilleria for a while and now I finally want to make it real. I have been selling Mexican candy out of my vehicle by going down all the mexican barrios in my town and that is going wee but now i want to have a store. My dad is willing to put up some money to help so now what? I like some of these ideas and will use them. Help me please.
• rodrigo duarte   said on May 31, 2010 i have my store, it's on 70 pacific st, 07105, newark, nj. It is not tough to start a mexican grocery store.
• Joe Castillo   said on June 2, 2010 I am currently working for a chain of grocery stores, and I was thinking tonight, how about starting my own Mexican store in northern California? If you or someone you know wants to pass over a Mexican grocery store, I'll take over, with zero down, or we can work something out. I've been in a position of corporate director and know how to make grocery stores work. I am willing to partner up with someone. Thank you!
• rafael   said on October 3, 2010 Fresno, Ca, USA. I am an importer of mexican grocery products. My family has owned small grocery stores in the past, where I have worked and managed. Yeah, I am Mexican. Email me questions or if you need anything. I know its hard sometimes to get mexican groceries, I lived in tokyo and I really missed my food, so I think its a good idea.
• Johnny Vera   said on October 28, 2010 We are a label and tag mfg. co in Hale Center,TX and we can produce any of your labeling needs for your meat market, produce, etc. dept. We are aggressive in our pricing and hispanic owned and look forward to hearing from you. Our phone number is 806-839-2891 or email us at [email protected] Thank You, Johnny Vera
• Noel Montoya   said on November 2, 2010 I am a grocery store operator looking for someone with strong hispanic store operational skills with strong product knowledge of what sell. I currently own three grocery stores and I am looking for investors and operators with money to come in and become partners. I am in San Jose, Ca and this is a great opportunity. Noel
• patrick   said on December 17, 2010 contra costa county, CA. I am considering purchasing a mexican grocery store that needs to stock up and supply a bigger variety of mexican grocery items. Where can I connect with someone who can provide me with help?
• Roberto Guerra   said on January 15, 2011 I have noticed a lot of questions about Hispanic grocery stores. I have operated several Hispanic grocery stores in Nebraska, Colorado, and Texas. I have extensive experience in all of the departments with product knowledge, schematics, ad programs, merchandising, etc. I have several sources who can locate any kind of product. I am available and open for any type of opportunity. My e-mail address is [email protected].
• Patti Osoria   said on February 2, 2011 I want to open business Mexican grocery store in southern ill a lot of Mexican people live here and they only have dry food no meat something like that so pls help me with that if possible!
• Edgar   said on February 18, 2011 Hi, am a Mexican dealer of milk candy, and vanilla extract, may be i can send you some info by mail,Thanks
• sara cervantes   said on April 13, 2011 Business location amarillo, tx united states please type in mexican store so I dont send you to spam.
• CHASITY   said on May 6, 2011 I live in Indiana where the hispanic population is very large. I drive 70 miles to the nearest Mexican grocery store. I would very much like to open one in this area and I'm very confident that it will be a great success. I'm doing my homework so any suggestions or tips would be great.
• Beverly Diaab   said on May 9, 2011 I live in Atlanta, Ga and am looking to gather all info needed to start a Mexican grocery store/WIC as well. I know nothing about suppliers or equipment needed and am researching the website for any leads in the right direction. Anyone out there that is willing to help, please let me hear from you asap. Thanks
• Rosa   said on May 16, 2011 How can I open a store and how to order food and products. I am thinking about opening a mexican store with a friend. Should we lease a place or should we build a store? and In Aberdeen, NC 28315. Hispanic population is high here.
• Juanita   said on May 17, 2011 How do I find a wholesaler to mexican stores?
• Daniel   said on May 21, 2011 I'm in the research process of the great idea of opening a Mexican store. Anyone willing to share some ideas or do's and don'ts please help. I'm wanting to open a store in Oklahoma.
• Carlos   said on June 8, 2011 Opening a grocery store has been a dream of mine for many years. I know of a place where a latin grocery store could thrive. I have a finance degree but, not much experience in this type of market. I've done some research and educated as to how get started and basics for the business. I need some mentoring or partnership with someone with vast experience in this field.
• adam   said on July 6, 2011 hi i'm looking to open a Mexican store in my town and i'm having a hard time finding suppliers for merchandise if you can help with or know any good suppliers please send me an email at [email protected] thanks and have a great day
• J.Himes   said on August 10, 2011 I sell mesquite charcoal from mexico to many supermarkets so if anyone needs to buy good quality good price bbq charcoal please email me [email protected]
• Patricia L   said on August 26, 2011 I will like to know where can I get all the mexican product at a good price.
• Martha   said on September 13, 2011 Ellensburg,WA - I am looking to invest in opening a small but very well stocked mexican store. My husband and I have recently started researching this idea, as we only have 1 other mexican store but the hours and owners are rude. I have 7 years of customer service and know many people in our small community. I have researched about permits now just need to make contact, will need to follow thought with gathering a business plan and of course the wholesalers:) any input around this area would be nice. Thanks in advance for your help
• Sandra Botello   said on October 13, 2011 Hello my name is sandra and my sisters and mother are very interested in opening up a grocery store here in Manvel, Tx. We have found a location, but are stomped on where to proceed after that. There are no stores within 30 miles so i am confident. If anyone could point me in the direction i need to go i would appreciate it so much. please e-mail me @ [email protected]
• Katie   said on October 29, 2011 I am interested in starting a business in South Carolina. I am looking to make contact with vendors as well as any other support. Thank you in advance for your help. [email protected]
• Andrea   said on November 14, 2011 Hello, I am really really Interested in opening a grocery store. I mean Mexican, Guatemalan etc. Food..But I live in VA and I dont know what are the steps. I am studying administrations than I can have some Knowledge of what I am getting into it. I need to know how to get a license were to get distributors how to get them. Can I get a loan to start? everything. If anyone is willing to help me I would really appreciate it and be compensated if everything goes well. Thank you [email protected]
• Juan   said on November 28, 2011 Hi, I live in the Mex/USA border, so I can help you to get mexican candies supplies without extra mexican shipping cost. I can send them direct from El Paso, TX. Juan, [email protected], USA PH (915) 225-9043, Juarez Chihuahua Mexico
• Luis   said on December 5, 2011 Hi, I am trying to buy an small Latin Grocery store, it has a good clientele, never own or manage one. I need some tips on how to apply for WIC, sending money to their own country, install an small burritos, taco and other mexican good food, etc.
• Cary Hayes   said on December 27, 2011 I am looking to open a mexican grocery store in Oklahoma and I am wondering if anyone can hook me up with the names of the suppliers that deliver in central oklahoma. I am planning to have a small grocery store in a small town in central Oklahoma that has a large hispanic population. I plan to stock a variety of items such as meat, produce beverages, canned goods...etc... Any help on locating suppliers would be greatly appreciated.
• Brittnie   said on January 14, 2012 I am wanting to open up a mexican grocery store in Price, Utah and I want to sell fresh meats and mexican bread but cant find any wholesalers for these products please help me!! :)
• Tom Bui   said on January 15, 2012 I currently have 20,000 sq. ft available space for a market in Fresno, Ca . It's on the busiest street & next to main post office. Anyone who is interested to open a grocery or discount store . The address is 4041 North Blackstone ave Fresno,ca, it's known for the Nursery Plaza. I can be contact at 408-829-1154.
• Diana   said on January 26, 2012 Have plans for a Mexican Party and Rental Store. Currently live in Pampa, Tx., but need resources on how to get my products directly at lower prices from Mexico. Thank you in advance.
• Bill   said on February 22, 2012 Hi, I just sign up a least for a grocery store today in new York city in mexcian area, is anyone can help me to find out Mexican product wholesaler or help me to fill my store, i am still empty in my mind, is anyone know how to find a fruit wholesaler or a farm in new York city area! Please. Also is anyone know how to connect to flower wholesaler company , please feel free to send a email to. [email protected]. Your help is very useful to me!
• Emma   said on May 25, 2012 I have an hispanic restaurant in louisiana and want to open a small hispsic store in the front. I am having trouble finding a wholesale company to purchase from. Anyone have any info?
• Gina   said on June 1, 2012 @patrick, @noel, and any others looking for sources of wholesale Mexican candy in Northern California: I represent a great Mexican candy line called Sweet Little Mexico (www.sweetlittlemexico.com), and can set you up with either a volume direct wholesale program, or work with you to get these candies into a local distributor you can order from. Anyone who wants product information and wholesale pricing for these candies, please post your e-mail here and I'll send you the materials you need. If you contact the company directly, please mention that you were contacted about the candies by Gina in the Bay Area. Gina (wholesale candy broker). Walnut Creek, CA
• FERNANDO   said on June 19, 2012 I WILL LIKE TO KNOW IF ANYONE KNOWS WHERE I COULD GET MOLE? AM TRYING TO OPEN UP A STORE AND WILL LIKE TO SELL MOLE LIKE THEY DO EN LOS MERCADOS. I LIVE IN VA AND NEED IT SHIPPED HERE. [email protected] IF YOU HAVE ANY INFO. THANKS
• Liz A   said on June 30, 2012 Hello, I am really Interested in opening a grocery store. I live in ILLINOIS and I dont know what are the steps. I need to know how to get a license where to get distributors how to get them. Can I get a loan to start? everything. If anyone is willing to help me I would really appreciate it. Thank you [email protected]
• Delia Alba   said on July 6, 2012 We own a carniceria in Nebraska and I want to expand my product line. If you have any info on distributors of hispanic groceries and candies please let me know. Thanks
• Jenette S   said on September 3, 2012 I am looking to open a mexican grocery store in the Vail, Colorado area. I have a perfect location. I am looking for vendors, suggestions, investors etc. I will begin pursuing securing the location this week. Please email me with any suggestions etc. [email protected]. thanks Jenette
• cristina Hernandez   said on September 18, 2012 I'm selling Mexican candy and grocer hispanic to wholesales Tx, NJ, GA, Al, FL, so if anyone needs to buy good quality good price please email me [email protected]
• Mayte Gonzalez   said on October 3, 2012 Hi, our company is located in Yucatan, we export all kind of products, fresh produce, decoration items, handcrafts, food products, etc. if you are looking for special products to your store from Mexico, contact us. [email protected] We deliver to your store.
• Cris   said on January 9, 2013 I'm opening a Mexican store soon in Southgate, Michigan. If anyone knows a good distributors and/or wholesalers of Mexican products in my area please send info to [email protected]
• Daniel   said on February 19, 2013 Hello I'm the owner of a Mexican candy store in Houston tx 1777 airline dr suite D. We import all kinds of Mexican candy from Mexico. We have your piñata candy plus the traditional candy such as pumpkin yam white pumpkin peanuts garampiñados Dulce's de leche "milk candy" coconut white and yellow guava roll Mexican flag coconut and alfajor coconut candy if interested give us a call there is no such thing as a too big of an order we can supply your business as much as your willing to buy. Our telephone number is 713-426-6700 or 832-289-3161. We are looking for distributors all over the USA. So if your looking for an easy business where all you have to do is invest a few bucks driving from business to business dropping off product and getting paid for it then this is perfect for you. You work your own schedule.
• lee   said on May 2, 2013 hi i have a location to open a mexican grocery/supermarket in westchester new york not familiar with products, distributors can anyone help i am open to all ideas/opportunities thank you [email protected]
• Ana   said on July 10, 2013 Joe Castillo, I know a Mall in Antioch, Northern California surrounded by 35% Hispanic population which has a space for a Hispanic Store. Contact me at [email protected]
• juan carlos   said on January 29, 2014 I would like to open a Mexican store in Arkansas. I have a wholesaler but they are limited on certain items. I would like to get other choice without the expensive shipping charges. If there is any companies out there that ship Mexican items at a good price please email me at [email protected]
• Sandra   said on February 28, 2014 I know these wholesalers in Atlanta for Mexican foods: Chi-Du-Mex, Diaz Foods, Dulceria Fiesta City, El Jarocho, Frontera Imports, Gromex, and La Tortilleria.
• jose heredia   said on March 26, 2014 am selling dried mexican chile peppers and spices, if anyone is interested there is my email [email protected].
• Erick   said on August 20, 2014 I am 20 years old and I have managed to save $10,000 in the past 6 months I really have this thought of opening a Mexican store. My dad loves them and I think he would really like that, I haven't told my parents because I want to do it myself. I am thinking of going to school for business and get some skills and from there go up the latter, but I need more capital. I know this. My dad already bought some property for a future home he said but I'm thinking a future Mexican store. There was a lot of property sold where he got the land and I know there's going to be a lot of Hispanics. There's nothing but hundredths of empty sold lands it's gonna grow I know it will and I want to be the guy that they go to get what they need/want to feel at home. How much capital do I need (estimation) how long till I make profit. Thanks, [email protected]
• Jose Rivera   said on December 15, 2014 I wanted to know a ruff estimate of capital needed to lease and run a carneceria and a ruff estimate to how long I would be able to turn a profit. It would be for the Southern Ca. area.
• Maria Gil   said on June 15, 2016 [email protected] in need of wholesale cheap mexican candy for my businesses in florida let me know if you know of any
• Menyon D Garcia   said on June 29, 2016 i am looking too open a Mexican store in Virginia Beach Va, i am in need of info and info will be very helpful Thank You, Menyon Garcia
• Sal Benitez   said on October 19, 2019 Hello, I am looking to open up a Carniceria (meat market) in Roseville CA ( Sacramento Area), I have lots of experience managing stores and restaurants, but I have minimal experience with this kind of business, I will appreciate any kind of information on what steps I need to do and most importantly how and where to go, I am willing to pay for services for the right person who would take their time Nd show me exac3what to do to get that going and working. please gut me up at [email protected] ( no scams or not looking for publicity) I am also willing to buy. I am currently running carniceria( or Mexican /Hispanic convenient store) in the area
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Start a Mexican Grocery Store

Unwrapping the Flavorful Burrito of a Mexican Grocery Store Venture

MEXICAN GROCERY STORE

Related business ideas, discover your perfect domain, mexican grocery store mini business plan, business analysis: mexican grocery store, expected percent margin:, earnings expectations:, actions to hit those numbers:, inventory management:, marketing and customer acquisition:, sales and customer experience:, cost control:, business operations:, not what you had in mind here are more ideas, grab your business website name, step 1: determine if the business is a right endeavor, breakdown of startup expenses, breakdown of ongoing expenses, examples of ways to make money, step 2: name the business, step 3: research the market, step 4: create a business plan, outline the business goals, establish a budget, step 5: secure financing, options for financing, tips for securing financing, step 6: find a location, considerations for location, tips for finding a location, step 7: obtain licenses and permits, types of licenses and permits, tips for obtaining licenses and permits, step 8: stock the store, tips for choosing inventory, tips for managing inventory, step 9: promote the store, considerations for promoting the store, explore more categories, take the next steps.

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Mexican Restaurant Business Plan

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La Salsa Fresh Mexican Grill

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

This business plan was created to secure investors. La Salsa Fresh Mexican Grill is one of the hottest franchises to team up with and offers enormous potential in Oregon. Currently, La Salsa is in all of the neighboring states of Oregon and is still expanding. The Santa Barbara Restaurant Group (SBRG) franchises the La Salsa chain.

There are two main reasons that La Salsa will succeed in Eugene: first is the lack of direct competition (nothing like it in town), the second is the high demand for a product like this in Eugene. Eugene is in preparation for a large population growth period, the current population of the greater Eugene/ Springfield metro area is over 300,000 according to Census 2000 and expanding.

The creation of a Limited Liability Corporation (LLC) will shield owners and investors from personal liability. Over the next three years Benjamin D. Strock plans to expand La Salsa in Oregon, developing between 3 to 10 restaurants under the LLC. This business plan only includes the first store plans which will help create more concrete goals. Per store revenues for La Salsa range between $400,000 to $1,000,000 depending heavily on location. Estimated start-up costs from SBRG are between $300,000 and $400,000, and require an initial investment of  around $600,000. Half of this money will be financed by a small business loan, and the other half will come from private investors. Net profits will be high, yielding an estimated $85,000 a year per store (possibly much more).

The franchisor, SBRG will control most of pricing, training, building and advertising in exchange for between 8% and 10% of gross sales. Hopefully, the first La Salsa in Oregon will be built and running within three months of the initial financing assuming that a location has been agreed upon by franchisor, franchisee and investors.

1.1 Mission

La Salsa Fresh Mexican Grill will establish itself as the premier casual Mexican dining restaurant in Eugene while maintaining uncompromising principles as we grow to more than three restaurants. The six following guiding principles will help us measure the appropriateness of our decisions.

• Provide a great work environment and treat employees with dignity and respect.
• Embrace diversity as an essential component in the way that we do business.
• Apply the highest standards of excellence to the food production, preparation, and service to our customers.
• Build lasting relationships with the guests. 
• Contribute positively to communities and our environment.
• Recognize that profitability is essential to our future success.

1.2 Objectives

• Set up a LLC to limit investor and personal liability.
• Complete construction less than three months after financing.
• Reach positive net profit in first quarter.
• Become a market leader in Eugene.
• Average $60,000 plus in revenues monthly.
• Increase annual sales between 3-7%.

1.3 Keys to Success

• Location, Location, Location.
• Obtaining bank financing at reasonable interest rates, and securing individual investors.
• Finding and hiring qualified motivated employees.
• Controlling the effective use of marketing dollars to stimulate sales.
• Providing extraordinary food with unparalleled taste.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The parent company claims that,

“La Salsa is one of the fastest growing fresh Mexican chains nationwide. The hallmark to our fresh style is our unique open-display kitchen, where customers can enjoy seeing their food prepared right in front of their eyes.

We are also famous for our one-of-a-kind fresh Salsa Bar, where we encourage guests to customize their salsa…selecting a range of flavors from hot and wild to robust, yet mild. We never use microwaves, can openers, or lard. And signature to La Salsa’s superior taste is charbroiled cooking with skinless, all white-meat chicken, tender steak, big succulent shrimp and flavorful Mahi Mahi. Popular menu items include gourmet burritos, handcrafted tacos and veggie specialties. It’s a high-quality menu with a fresh attitude that’s made La Salsa a West Coast favorite since 1979.”

2.1 Company Ownership

A Limited Liability Corporation (LLC) will be formed to limit personal liability of the owner and investors in La Salsa. Once the LLC is formed its first holding will be in franchising La Salsa. It is Benjamin D. Strock’s intention to offer limited outside ownership in the LLC on an equity, debt, or combination basis in order to facilitate a more rapid expansion of the La Salsa concept. A 12% priority return will be offered to all shareholders on their investment. Benjamin D. Strock will be the managing shareholder of the corporation.

2.2 Start-up Summary

The Santa Barbara Restaurant Group, owners of the La Salsa chain, have estimated overall start-up costs between $300,000 to $400,000. The numbers in the start-up cost table are meant to reflect these estimates. The allocation into each category may not be exact, but the approximate costs have been estimated slightly higher than those of the Santa Barbara Restaurant Group. Overestimated costs will leave room for miscalculations, so that funding will be available and will ensure that everything runs smoothly.

2.3 Company Locations and Facilities

The first option for location is close to Sacred Heart Hospital on 13th Avenue in Eugene, Oregon. This location will be important because the University of Oregon campus is close, as is the hospital. Students and hospital employees will have a new lunch spot which is much needed. The best location currently available is next to the Napoli Restaurant & Bakery, but it is only 800 square feet. In order to make this location feasible a partial/full buyout of Napoli Bakery is desirable. The bakery is not overly successful and will hopefully be cooperative in this process.

If the first restaurant is not located on 13th Ave. there are a few high traffic strip mall locations available. Located on the corner of 18th Ave. and Willamette Street, next to a mini-mall, Blockbuster Video, Little Caesar’s Pizza, and Hong Kong Chinese restaurant. South Eugene High School (open campus) is also very close by. There are 1367 square feet available, plenty of parking, high traffic and high visibility. This location rents for $970 a month, and appears to have excellent profit potential. Traffic counts from 1997 were approximately 15,000 for each direction on 18th Ave., and 11,000 one way on Willamette St. Overall revenues would most likely stay consistent with 13th Ave. location, but it is conceivable that without the effect of demand decline during the summer months next to University of Oregon, overall revenues could be substantially higher in this location. 

Market Analysis Summary how to do a market analysis for your business plan.">

Market segmentation is described in the next section.

3.1 Market Segmentation

The 2000 Census of Eugene/ Springfield says there are currently over 300,000 people populating this metropolitan area. Using basic demographic characteristics of age, gender, income, location, food preferences, ethnicity, an estimate of 150,000 potential customers was used in developing this plan.  

The University of Oregon was established in 1876, and currently has over 20,000 students. It is expected to gradually increase in size as it has over the previous years. 

Across the street from the University is Sacred Heart Hospital, which currently employs over 3,500 people (according to a hospital information representative) though it is likely moving to North Eugene in the near future. If this happens the current hospital will remain open only as an emergency room. This move and change will take time, hence the growth rate is listed as -50%.

Both of the proposed initial locations are close to university student residential areas. At the 18th Ave. and Willamette St. location high school students might be substituted for Sacred Heart Hospital employees as a source of mid-day customers. South Eugene High School has over 1,500 students.

3.2 Target Market Segment Strategy

The target market for the quick casual dining industry is very broad and should incorporate most demographic regions. Almost all ages, genders, races, and incomes should be considered potential customers.

3.2.1 Market Trends

Eugene is a rapidly developing city and is building the infrastructure for a larger metropolitan area. Currently, in this expansionary effort, Eugene is working on the following projects….

• Building a new public library near the city center.
• Broadway St. is being renovated and reopened to traffic. 
• A new Federal Courthouse in is being built adjacent to downtown.
• Low-income housing covering five square city blocks in downtown has been recently funded by St. Vincent DePaul.
• The highway off-ramps to Eugene have recently been earmarked to be renovated at an estimated $88 million.    
• The University of Oregon is spending between $80 and $100 million on additions to the football stadium.

Projects such as these are promising for the future of Eugene and show that the city is preparing for expansionary times.

3.2.2 Market Needs

In Eugene there are no high-quality, quick food Mexican restaurants. Most local Mexican restaurants use canned foods, lard, and shredded meats. Our food will be 100% fresh prepared in front of our customers’ eyes. Our salsa bar will allow customers to customize their food to their specific tastes.

3.3 Main Competitors

Quick Service Mexican-

Burrito Boy –  This is probably the most popular quick Mexican restaurant in town. We will offer much higher food quality and service. The atmosphere will be much cleaner and more comfortable. The food will be prepared in front of the customer, with no lard, canned food or shredded meats. Menu prices will be very similar, though the final products will not be.

Santa Fe Burrito –  Located on Willamette St. between 25th and 26th Avenues, Santa Fe Burrito is another low quality quick Mexican restaurant in Eugene. This store is very dirty and is an old Taco Bell. Using canned foods and some lard products, this restaurant provides a far-from-fresh feeling. They have a decent location that might be negotiable for buyout, thereby eliminating a weak competitor and picking up a pretty good location.

Burrito Amigos –  Not located near the university campus, this chain has been trying to expand. Currently, they have three or more stores. They create, almost, the taco stand feeling. Again there would be no comparison in quality of food. Though they will probably continue to attract the traditional style Mexican food consumer. Alternatively, La Salsa’s food could almost be considered “gringo” Mexican food.

Ritta’s Burritos –  These folks started out with one mobile stand and did some catering business, then opened a full-time store in Eugene, but this Mama and Papa business could not cover costs. Currently they set up a stand on the University of Oregon campus once a week, and during the summer they are located at the Saturday Market and do very well. They always have a really long line, but one is left to wonder if that is because there is no real competition in this area. Once again using shredded meats and some canned foods.

Las Brasas –  Las Brasas is located on Blair Street a few miles away from campus. From the outside Las Brasas looks really small and could be confused as a taco stand. People like their food, but due to location and size, they are not likely to be a competitive threat to La Salsa.   

Other Quick Service Mexican-

La Salsa will most likely not be a direct competitor with drive-thru fast-food Mexican restaurants like Taco Bell and Taco Time. The chicken, steak, shrimp, and Mahi Mahi will all be prepared fresh in front of the customers. Quality of produce will be much higher as will the atmosphere, so consequently the menu price range will be higher than fast-food, matching the  dietary needs and gastronomical expectations of the potential customer. We will offer a completely different menu and should not be compared to traditional fast-food Mexican.

Sit-Down Mexican- 

La Salsa with its fresh and extraordinary taste will offer menu items at a fraction of the cost of sit-down dining (perhaps 20%-50% cheaper). There will also be no charge for service that usually comes with being waited on. Another important difference is the quick service without compromising high quality food.

Strategy and Implementation Summary

4.1 marketing strategy.

Advertising costs can overwhelm a new business, so keeping marketing simple and creative will be challenging. Cost effective marketing is one of our keys to success, and fortunately a large portion of it will be taken care of by Santa Barbara Restaurant Group.

A combination of local media and event marketing will be utilized at each location. Radio is most effective, followed by local print media. When the La Salsa construction in Eugene is finished, broader media will be employed. Print media, radio and college events advertising will be the most effective way of generating publicity.

The following are a list of possible places to advertise with:

Qwest Eugene/ Springfield Yellow Pages Pricing-

Customer Service

1/8 page-$258.50/ month Black/ White and $402/ month Color

1/4 page-$507/ month Black/ White and $740/ month Color

1/2 page-$986/ month Black/ White and $1501/ month Color 

Register-Guard Newspaper-

Contact: Dave

An advertisement 2 columns wide once a week runs for $57.02 on weekdays and $62.44 each weekend day.

AT&T Cable Television Advertising-

Contact: Kristi

A wide variety of pricing options are available, cable advertising is a proven good way to reach potential customers.

Clear Channel Broadcasting KPNW-KODZ-KDUK

Contact: Kim

Clear Channel Broadcasting owns news radio, oldies, and new rock stations in Eugene/ Springfield and offers many advertising plans. The price range seems to be between $850-$1500 per month for between 40 and 80 time slots.

4.1.1 Pricing Strategy

All menu items are moderately priced. An typical customer will spend between $5-8 including food and drink. The menu prices are dictated by the Santa Barbara Restaurant Group and there is little room for modification. A student discount might be offered.

4.1.2 Promotion Strategy

If the site location ends up being near 13th Ave. next to the University of Oregon campus, advertising close to and on campus would be very appropriate. This is an area with limited parking where most of the traffic will come by foot. It will be very important to gain recognition from students and hospital employees. Promotional events close to campus, at sporting events, in the dormitories, and through the campus newspaper will tremendously increase sales.

On the other hand, if the store has a high traffic location with ample parking more traditional forms of restaurant promotion and advertising will be used.

4.2 Sales Forecast

Supplies in the restaurant industry, particularly fresh produce and meats and seafood, are constantly subject to changes in the prices, so, while we attempt to maintain consistency, menu prices are also subject to change. The sales forecasts start out at a moderate level and build until the end of the school year where we hope to have the strongest sales. Due to location (by campus) it is probable that sales will see a sharp decline during the summer months (off months). As students begin to come back to school again in the middle of September the sales will pick up again. If the proper location is found the sales may not decrease as much as expected, because if parking is available we could appeal to a larger market. If it is not located near campus the sales might be more consistent, but it would yield close to the same in revenues.

The location next to Blockbuster Video Rental and Little Caesar’s Pizza would offer a chance of more consistent sales and rental costs could also be considerably cut. This is a high traffic location next to a wealthy residential neighborhood. It would be nice to compensate for the sales decline during the summer months next to campus. This location offers a lot of possibilities. 

Two La Salsa franchisees who have provided helpful information on their sales revenues. One, located in Phoenix, Arizona, said that he has a lot competition in town (Quedoba, Chipotle’s, Baja Fresh, etc.). His rough sales were at a very similar level as predicted in the Sales Forecast table. The numbers used seem to be consistent with experience in this industry.

In Eugene, the strongest competitors have not arrived in town yet. If La Salsa is established first it will gain the loyalty of the community, and sales could be considerably higher than those predicted in the Sales Forecast Table.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Benjamin D. Strock will run all business operations for La Salsa Fresh Mexican Grill, except for the final accounting which will be reviewed by an accounting professional monthly.

Other key personnel are the day to day manager and cooks. There is not expected to be any shortage of qualified and available staff and management from local labor pools in each market area.

5.1 Organizational Structure

Benjamin D. Strock will be in charge of store operations. Each store will have a general manager who oversees the day to day operation of their store. They will be rewarded by incremental profit sharing. It will be in their best interest to see that things run properly.

Future organizational structure may include a director of store operations when store locations exceed three and/or we expand to other Oregon cities. This will provide a supervisory level between the executive level and the store management level.

At that juncture, a full-time accountant will need to be added. Also, a sales/marketing director will be added to oversee the expansion effort both to support the growth of existing business and to execute the franchise expansion strategy.

5.2 Management Team

BENJAMIN D. STROCK

[Personal and Confidential information removed.]

5.3 Personnel Plan

When you walk into the typical La Salsa, there is one cashier (usually the manager) and two or three cooks working at all times. Depending on the volume of sales more cooks might be needed. This is estimated into the personnel plan under Other. 

At first there will not be a marketing manager, and Benjamin D. Strock will take care of this. As we grow the need for a marketing representative will be higher.

Benjamin D. Strock will receive $3,000 dollars a month for management of the first restaurants. When profits begin to rise, as owner and recipient of a percentage of profits, he may no longer be included on the payroll.

Financial Plan investor-ready personnel plan .">

6.1 important assumptions.

The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are:

• We assume that the economy gets back on its feet and returns to ‘normal’, after the current recession.
• We assume access to equity capital and financing sufficient to maintain our financial plan as shown in the tables.

6.2 Break-even Analysis

The break-even analysis is based on planned fixed costs estimates. 

6.3 Projected Profit and Loss

In order not to underestimate costs, costs listed are considerably higher than what will most likely be experienced. This makes the profits and margins appear less attractive, but realize there are many ways to cut costs.

6.4 Projected Cash Flow

In the following chart and table it is imperative to realize the importance of having cash on hand. If the company were to run into any problems the cash on hand will ensure that the business stays running.

6.5 Projected Balance Sheet

The projected balance sheet is shown below.

6.6 Business Ratios

The following table outlines some of the more important ratios from the Restaurant/ Eating Places industry. The final column, Industry Profile, details specific ratios based on the industry as it is classified by the Standard Industry Classification (SIC) code, 5812.

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Mexican Restaurant Business Plan: the Ultimate Guide for 2024

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Last Updated: 12/17/2023

Have you always dreamed of opening your own Mexican restaurant? While starting any restaurant is challenging, without proper planning, your dream could fail before it even begins. A comprehensive Mexican restaurant business plan outlines your concept, strategy, financial projections and more. Writing a full business plan may seem daunting, but with guidance, you can craft a successful plan to turn your vision into reality. This article provides the steps and resources to create a business plan for your Mexican restaurant in 2023.

Why You Need a Solid Business Plan

A strong business plan is key to launching a successful Mexican restaurant. It helps define your vision, map out strategies to achieve goals and provides a framework for decision making. A well-crafted plan also allows potential investors and lenders to assess the financial viability of your business.

Your plan should describe your target market, location, menu, pricing, staffing, design, marketing and financials. It must include a realistic budget and cash flow projections. Build financial projections on believable assumptions, as they are critical to securing financing.

A comprehensive plan provides a roadmap for your restaurant’s success and the rationale for investors to support your venture. Carefully crafting this foundational document helps turn your dream into a reality.

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Creating Your Winning Mexican Restaurant Business Plan

A successful Mexican restaurant business plan considers your style, target audience, location and more. While crafting a plan may seem daunting, focusing on key elements helps create an effective one. The order of sections depends on your audience.

Here are the essential components of a Mexican restaurant business plan:

Executive Summary

The executive summary is a critical section and should come first. It provides an overview of your main idea and key points. Typical elements include:

•Your mission statement articulating your goals.

•A description of your Mexican restaurant concept.

•Your strategy for executing the concept.

•A high-level overview of costs.

•Expected return on investment.

The executive summary gives investors a quick sense of your vision so they can decide to read further.

Company Description

This section fully introduces your company. Begin with your restaurant name, location, contacts and ownership details. Describe owner experience.

The second part focuses on what makes your restaurant unique like atmosphere, menu, cuisine, fit with the local community and demographic. Discuss your legal structure and short/long-term goals. Include a brief market study showing you understand trends in Mexican food and why you will succeed.

Market Analysis

Industry Analysis — Explain why demand for Mexican food is growing and how you will benefit.

Competitive Analysis — Analyze competitors to understand their strategies for attracting customers. Discuss how you will differentiate from them.

Marketing Analysis — Describe your strategies (e.g. social media, advertising, promotions) for reaching target customers. Provide a budget and expected ROI for marketing activities.

Your menu is critical. Choose ingredients and recipes to please customers with authentic, flavorful Mexican fare at reasonable prices. Research popular Mexican restaurants and incorporate signature dishes. Offer vegan/vegetarian options. Include sample menu with pricing reflecting cost analysis so investors understand your price point.

Describe your ideal employees, their roles/responsibilities and hiring/training process. Provide a budget for wages and benefits so investors understand financial commitments. Discuss your team structure and how it will drive success. The right team helps ensure your restaurant thrives.

Restaurant Design

Your design should reflect your brand and create an inviting, comfortable space for guests. Consider colors, patterns, furniture, seating, space layout and lighting. Aim for a place customers feel excited to visit. Include special features like outdoor seating, a rooftop bar or custom mural. Discuss health/safety protocols so investors understand operations.

Consider size, layout and ability to handle customer volume when choosing a location. Size depends on restaurant space, staffing and equipment needs. Ensure location fits your restaurant style from casual family to upscale fine dining. Evaluate layout for efficient dining room, kitchen and bar flow plus seating types and capacity.

Location is key to your plan. Choose an accessible area where customers feel comfortable enjoying their meals.

Market Overview

Understand local and national markets. Mexican food is popular, so see how your local market will respond. Review the number and success of nearby Mexican restaurants and local trends for popular fare. Consider the population interested in your cuisine and potential customer base. Analyze competitors’ strengths/weaknesses to develop a competitive strategy.

Research your target customers — their demographic and effective marketing channels like social media, print, radio, TV and billboards. Create a budget allocating funds to high-impact channels. Use analytics to track channel effectiveness and optimize your strategy. Include a plan to measure success through website visits, customer satisfaction, etc. Track goals, objectives and marketing results to ensure budget efficiency.

External Help

While experience helps in crafting a plan, external help provides valuable support. Work with a restaurant consultant or freelancer to leverage their expertise in creating an impressive, financially realistic plan and model. Mentors or advisors with industry experience offer helpful input and advice to better market your restaurant and attract investors. Use external help and your knowledge to build an investor-worthy plan.

Financial Analysis

Build an accurate, realistic budget including income and expenses. Determine startup and break-even funding needs. Create 3–5 year financial projections with expected sales and profits. Include a break-even analysis showing when you anticipate making a profit.

Consider costs like labor, taxes, insurance and overhead. Incorporate them into your budget and projections. Evaluate financing options such as loans, investors or grants. Analyze options to choose funding aligned with your needs.

Financials are key to a successful plan. Craft them diligently to secure support to turn your dream into reality.

Mexican Restaurant Financial Forecasts

Startup expenses, monthly operating expenses, revenue forecast.

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10 Essential Steps to Launching a Profitable Mexican Restaurant Business

Related blogs.

• Spicing Up Your Wallet: Uncovering the Profitability of Mexican Restaurants
• How to Open a Successful Mexican Restaurant: A Comprehensive Guide to Costs and Planning
• 7 Must-Track KPIs for a Thriving Mexican Restaurant Business

1. Create A Business Plan

Creating a solid business plan is the first and most important step to starting any business, including a Mexican restaurant. It will help you define your vision, goals, target market, competition, financial projections, and operational strategies. A well-designed business plan will also be necessary if you are seeking funding from investors or loans from lenders.

• Executive Summary : This section should provide a brief overview of your entire business plan, including your mission statement, location, target market, competition, and financial projections.
• Business Description : Here you should provide a more detailed description of your restaurant, including the type of cuisine you will offer, the theme, the layout, the seating capacity, and the overall ambiance.
• Market Analysis : This section should include market research on your target customers, your competition, and the local area. You should also outline your unique selling proposition (USP) and explain how you will differentiate yourself from your competitors..
• Menu : Your menu is the heart of your business. You should provide a detailed list of the dishes you will offer, including descriptions, pricing, and how they will be prepared. You should also consider the cost of ingredients and the availability of local suppliers.
• Marketing Strategy : This section should describe how you will promote your business to potential customers, including online and offline advertising, social media, events, and partnerships. You should also outline any discounts or promotions you plan to offer.
• Management and Staffing : You should outline your management structure, the roles and responsibilities of each staff member, and any training or certification that will be required for your employees.
• Financial Projections : This section should include a detailed breakdown of your startup costs, operating expenses, revenue projections, cash flow, and profit margins. You should also consider any contingencies or risk factors that may affect your financial stability.

Tips and Tricks:

• Research your competition thoroughly and consider offering unique dishes or experiences to stand out.
• Consider partnering with local suppliers to build relationships and support the local economy.
• Be mindful of food safety regulations and train your staff accordingly.

Creating a business plan may seem overwhelming, but it is a crucial step to ensure the success of your Mexican restaurant. Take the time to research and refine your plan, and revisit it regularly as your business grows and evolves.

2. Determine Capital Needs

Starting a Mexican restaurant business requires a substantial amount of capital. Capital is the amount of money you need to get your Mexican restaurant business off the ground. It includes everything from buying or leasing a location, securing licenses and permits, purchasing equipment and supplies, hiring staff, marketing, and more. There are several ways to determine the capital needs of your Mexican restaurant business, some of which are discussed below.

• Conduct market research: Analyze the market demand for your Mexican restaurant business in your local area, paying attention to trends and demographics. This will help you determine the amount of capital you will need to invest in order to open a successful restaurant business.
• Create a business plan: A comprehensive business plan will help you determine the required capital needed to start your Mexican restaurant business. Your business plan should include a detailed breakdown of the expenses you will incur, from start-up costs to ongoing costs.
• Seek advice from professionals: Consult with professionals such as accountants, financial advisors, and bankers. These professionals can help you create a realistic estimate of the amount of capital you will need to start and run your Mexican restaurant business.
• Always overestimate your capital needs to avoid running out of money mid-way
• Look into possible funding options such as bank loans, investors, or crowdfunding
• Create a detailed financial plan to keep track of your expenses and income

Once you have determined your capital needs, the next step is to secure the funding required to start your Mexican restaurant business. This can be done through various means such as:

• Loans: You can approach banks and other financial institutions for loans to finance your Mexican restaurant business
• Investors: You can seek out investors who are interested in funding your Mexican restaurant business. In return, they will receive a share of the profits or equity in your business.
• Crowdfunding: Crowdfunding is becoming increasingly popular as a way to raise capital for small businesses. Through websites such as Kickstarter or GoFundMe, you can solicit donations from people who believe in your Mexican restaurant business concept.
• Personal savings: If you have personal savings, you can use that as seed capital to start your Mexican restaurant business.

In conclusion, determining the capital needs of your Mexican restaurant business is an important step in starting a successful business. By conducting market research, creating a comprehensive business plan, and seeking advice from professionals, you can get an accurate estimate of the amount of capital you need. With the right funding and financial planning in place, you can turn your dream of owning a Mexican restaurant business into a reality.

3. Source Funding

Getting the required funding for your Mexican restaurant business is an essential step in opening it. Here are the best ways to source funding for your business:

• Personal savings: This is the most affordable way to fund your business. If you have any savings, you can use them to fund your business. This will help you avoid any interest rates or additional costs.
• Small business loans: This is a traditional and reliable source of funding for small businesses. You can contact local banks and credit unions to apply for a small business loan.
• Investors: You can pitch your business idea to potential investors who can provide the required funds to start your restaurant business. Be sure to offer them an appealing return on investment.
• Crowdfunding: Crowdfunding is a relatively new way of sourcing funds for a business. You can use platforms like Kickstarter, Indiegogo, and GoFundMe to raise the required funds from donors who are interested in your business idea.

Tips & Tricks:

• Ensure that you have a detailed business plan before approaching lenders or investors. This demonstrates your commitment and can increase your chances of getting funding.
• Consider applying for grants or loans from the Small Business Administration (SBA) or other government agencies that support small businesses.
• Explore the option of leasing equipment instead of purchasing it outright to conserve your startup funds.

While sourcing funding for your business, it's important to remember that some lenders or investors may require you to provide a personal guarantee. This means that if the business fails, you will be responsible for repaying any outstanding debts.

Once you have secured the required funding for your Mexican restaurant business, you can move on to the next step of finding the perfect location to set up your restaurant.

4. Create Financial Model

Creating a financial model is an important step in starting a Mexican restaurant business , as it helps you evaluate the feasibility of your idea and plan for the resources you need. A financial model is a spreadsheet that projects your income, expenses, and cash flows over a certain period of time, usually three to five years. By doing this, you can estimate how much money you'll need to invest, how much revenue you'll generate, and what your profit margins will be.

To create a financial model for your Mexican restaurant business, you should:

• Estimate your startup costs: This includes everything from the cost of renting or buying a space, to buying equipment, hiring staff, and marketing your business. You should be as detailed and accurate as possible, and consider all the costs involved in launching your business.
• Calculate your fixed and variable costs: Fixed costs are expenses that don't change much from month to month, such as rent, insurance, and salaries. Variable costs are expenses that vary depending on how much you sell, such as food, utilities, and advertising. You should estimate how much you'll spend on these costs each month, based on your sales projections.
• Project your revenues: Based on your menu, pricing strategy, and market research, you can estimate how much money you'll make each month. You should be realistic and conservative in your projections, and take into account seasonal variations.
• Calculate your break-even point: This is the point at which your monthly revenues equal your monthly costs. By calculating your break-even point, you can see how much volume you need to sell to start making a profit.
• Forecast your cash flows: Cash flow is the amount of cash coming in and going out of your business. You should project your cash flows each month, based on your revenues and expenses, and make sure you have enough cash on hand to cover your expenses.
• Don't forget about taxes: Make sure you factor in all the taxes you'll need to pay, such as sales tax, payroll tax, and income tax.
• Be conservative with your projections: It's better to underestimate your revenues and overestimate your expenses, as this will help you avoid cash flow problems later on.
• Update your financial model regularly: Your financial model should be a living document that you update regularly as your business grows and changes. This will help you stay on track and make informed decisions.

Creating a financial model can be a daunting task, especially if you don't have experience with accounting or financial planning. However, it's an essential step in starting a Mexican restaurant business, and can save you a lot of headaches down the road. If you're not sure how to create a financial model, consider consulting with a professional accountant or business consultant for guidance.

5. Procure Necessary Permits & Licenses

When it comes to opening a Mexican restaurant business, there are a number of permits and licenses that you need to obtain before opening your doors. It's important to make sure you have all your paperwork in order, as failure to obtain the necessary permits and licenses can lead to hefty fines and even the closure of your restaurant.

Here are some key permits and licenses that you'll need to get:

• Business License: This is a basic requirement for any business to operate legally. You can obtain a business license from your city or county government.
• Food Service Permit: In order to serve food, you'll need to obtain a food service permit from your local health department. This permit ensures that your establishment is following food safety guidelines.
• Liquor License: If you plan to serve alcohol, you'll need to obtain a liquor license from your state's alcohol and beverage control board. The process for obtaining a liquor license can be lengthy, so make sure to start early.
• Zoning Permit: Before opening your restaurant, you'll need to obtain a zoning permit to ensure that your business is located in a commercial area that is zoned for food service businesses.
• Building Permit: If you plan to make any renovations or construction to your building, you'll need to obtain a building permit from your local government. This permit ensures that your renovations comply with building codes.
• Be aware of the specific regulations and requirements for permits and licenses in your state and city.
• Start the permit and license application process as early as possible to avoid delays in opening your restaurant.
• Consider hiring a lawyer or consultant to help guide you through the process and ensure that all your paperwork is in order.

Procuring the necessary permits and licenses may seem overwhelming, but it's an essential step in operating a legal and successful Mexican restaurant business. Take the time to research and understand the requirements for your specific location, and don't hesitate to ask for help if needed.

6. Find Suitable Location & Secure Space

The success of a Mexican restaurant business greatly depends on the location you choose. You should look for a place that offers easy accessibility, good visibility, and high traffic flow. It should also be in a safe and secure neighborhood. You can consider renting or buying a space, but it’s important to ensure that it’s within your budget.

• Scout for potential locations
• Check for competition in the area
• Assess the accessibility and traffic flow
• Determine your budget for the space

Once you’ve found a suitable location, you need to secure the space by signing a lease or purchase agreement. Before signing, ensure that you have read and understood the terms and conditions. You should also consider having a lawyer review the agreement to avoid any legal issues in the future.

• Review the lease or purchase agreement
• Understand the terms and conditions
• Consider legal advice
• Check the local zoning laws and regulations before choosing a location.
• Consider the size of the kitchen and storage area to ensure that it can accommodate your equipment and supplies.
• Ensure that the space meets the health and safety standards required by the authorities.

7. Design The Layout

The layout of your Mexican restaurant should reflect the atmosphere and ambiance that you want to create for your customers. It should be warm and welcoming, but also functional and comfortable. The design should also be unique, so that your restaurant stands out from the competition.

• 1. Conceptualize your design: Start by deciding on the theme and style of your restaurant. Research and gather ideas to create a cohesive design plan. You can use online resources, magazines, or consult with a professional designer.
• 2. Consider the space: Make sure the design complements the size and shape of the space you will use. Consider the natural lighting, the flow of traffic, and the placement of the kitchen and restrooms.
• 3. Choose the color scheme: Select colors that enhance the mood you want to create. For instance, warm colors like red, yellow and orange can create a vibrant and energetic ambiance, while cool colors like blue and green can evoke a relaxing and soothing environment.
• 4. Opt for comfortable seating: Choose chairs and tables that are comfortable and practical for your customers. The seating should make sense with your design theme while matching customers' comfort expectations.
• 5. Invest in lighting: Make sure the lighting is appropriate for the design you have chosen. The right lighting can create the right mood. For instance, yellow lights with a soft glow can create a warm and intimate ambiance.
• 6. Feature your menu: Design your menu to fit the theme and style of your restaurant. Display your menu prominently in a creative and appealing way, such as on chalkboards or murals, so that customers can easily read and choose their desired dish.
• 7. Brand your restaurant: Use your restaurant's name and logo to create a memorable brand for your customers. Determine how you want your logo to be used across your website, signage, menu, and other promotional materials.
• 8. Add personality: Use various decorative elements that give your restaurant personality. For instance, wall art, paintings, and exotic plant life can give your establishment a unique and memorable feel.

3 Tips and Tricks for Designing Your Mexican Restaurant's Layout

• 1. Utilize a free design tool: Try free design tools like Canva, a web-based tool, to design a menu for your restaurant. It offers several templates and design resources for you to choose and customize from.
• 2. Use local influences: Incorporate local crafts, arts, or cultural elements in your decor, so that your restaurant reflects the ambiance and culture of the surrounding community.
• 3. Promote functionality: Ensure that your overall layout promotes easy movement for staff members and customers with disabilities, and that your customers have a good view of the kitchen area and other dining areas.

8. Secure Necessary Vendors

Opening a restaurant is a complex process, and one of the critical steps is to secure necessary vendors. To launch a successful Mexican restaurant business, you need a variety of vendors, including food suppliers, equipment providers, and service providers, among others. In this chapter, we'll guide you through the process of finding and securing the vendors you need to run your business smoothly.

Identify the Necessary Vendors

The first step to securing necessary vendors is to know what vendors you need for your restaurant. Make a list of all the necessary vendors, such as food suppliers, beverage suppliers, equipment providers, linen and uniform vendors, furniture suppliers, cleaning service, and advertising agencies. A comprehensive list will help you stay organized and ensure you don't miss out on any crucial vendors.

Research and Compare Vendors

Once you have a list of necessary vendors, research and compare them rigorously to find the best fit for your restaurant. Look for vendors who can offer you competitive prices, outstanding quality, reliable delivery times, and excellent customer service. Consider factors such as their reputation in the industry, their experience in the food and beverage industry, and their location. Compare different vendors side-by-side to make a more informed decision.

Negotiate Terms and Contracts

After you've shortlisted your preferred vendors, it's time to negotiate terms and contracts. Review all the vendor contracts and agreements carefully to ensure they meet your requirements and protect your interests. Some of the key terms to consider when negotiating contracts include pricing, payment terms, delivery schedules, warranties, and liability clauses. Make sure all these terms and conditions are written in the contracts, signed by both parties, and legally binding.

Establish Strong Relationships with Vendors

Establishing strong relationships with your vendors is essential for success in the restaurant industry. Treat them fairly and respectfully, communicate with them regularly, and pay them on time. Work with them to enhance your restaurant's efficiency, streamline delivery, and improve quality. Building strong relationships with your vendors can also lead to reduced prices, exclusive deals, and access to high-quality products.

• Take advantage of online vendor directories and review sites to find new or proven vendors in the industry.
• Don't rely on a single vendor; instead, have multiple vendors for critical supplies to minimize supply chain disruptions.
• Consider partnering with local vendors to support small businesses in your community.

Securing necessary vendors is a crucial step in starting and running a successful Mexican restaurant business. Research and compare vendors carefully, negotiate contracts, and build strong relationships with them to improve your restaurant's operations and quality. By following these tips and tricks, you can find reliable vendors that meet your business needs and take your restaurant to new heights.

9. Recruit & Train Staff

Recruiting and training staff is an essential component of launching a successful Mexican restaurant business. In this section, we will discuss the steps you should take to find and train the best employees for your new venture.

• Determine Your Staffing Needs: Before you begin recruiting, it's essential to know what roles you need to fill. Start by creating a list of all the positions you need, such as servers, cooks, and managers. Based on your restaurant's size and anticipated volume, estimate the number of employees required in each role.
• Create a Job Description: Once you know what positions you need to fill, it's time to create a job description. The job description should include the responsibilities, required skills, and experience level for the role. Be sure to include any specific certifications or credentials that may be necessary, such as a food handler's permit.
• Post Job Listings: Post job listings on various online job boards, such as Indeed, LinkedIn, and Craigslist. Additionally, you can contact local culinary schools, staffing agencies, and job fairs to find potential candidates for your team.
• Conduct Interviews: Once you have received applications, begin screening candidates and conducting interviews. You should have a standard set of interview questions for each position, so you can compare responses across candidates and make a fair decision.
• Train Your Staff: Once you have selected your team, it is time to begin training. Your training program should cover essential topics such as how to handle food and drink orders, customer service, and cross-selling. You can also conduct ongoing training sessions to keep your staff up to date with new menu items, discounts, and promotions.
• Offer Competitive Pay: To attract the best talent, make sure you offer competitive pay and benefits packages.
• Provide Clear Expectations: During the interview process, provide clear expectations of job responsibilities, pay, and benefits to avoid any misunderstandings later.
• Lead by Example: As a business owner, lead by example and set the tone for excellent customer service, work ethic, and professionalism, to motivate your staff to follow your lead.

By implementing these steps, you will be well on your way to building a strong and productive team in your new Mexican restaurant business. Remember that investing in your team's training, development, and job satisfaction will ultimately benefit your business in the long run and lead to satisfied customers and loyal employees.

10. Promote & Manage Operations

When it comes to opening a Mexican restaurant, you need to consider how to promote and manage your operations. This step is crucial for ensuring success in the long term. Here are some chapters to help guide you:

Implement Effective Marketing Strategies

Creating a strong brand identity is crucial in attracting customers. You can start by setting up a website, social media accounts, and listing your restaurant in local directories. Consider offering specials and promotions to draw new customers in and keep your regulars coming back. Don't forget to attend community events and sponsor local sports teams to increase your visibility in the area.

Ensure Consistent Food Quality

Customers will come back to your restaurant if they love the food. Consistent food quality is key in keeping your customers satisfied. Develop a standard operating procedure for food preparation, cooking, and presentation. Train your staff effectively and conduct regular quality checks to ensure that your food meets your high standards.

Focus on Customer Service

Providing excellent customer service is the key to building a loyal customer base. Train your staff to be friendly, knowledgeable, and efficient. Make sure your restaurant is clean, and the ambiance is inviting. Solicit feedback from your customers so you can address any issues promptly. Your customers should feel happy and comfortable in your establishment.

Manage Your Finances Wisely

Money management is a critical aspect of running a successful restaurant. You need to carefully budget your funds to cover expenses, such as food costs, labor, rent, utilities, and taxes. Maintaining accurate financial records is essential in evaluating your restaurant's profitability and identifying areas that need improvement. Consider hiring an accountant or financial advisor to provide guidance in managing your finances.

Tips & Tricks

• Develop a unique brand identity that sets you apart from the competition.
• Stay on top of industry trends and incorporate them into your menu and marketing strategy.
• Use customer feedback to improve your restaurant's operations continually.

By promoting and managing your operations effectively, you can attract new customers, create a loyal customer base, and improve your restaurant's profitability. Remember to stay focused and committed to providing excellent service and food quality, and you'll be on track to running a successful Mexican restaurant.

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Starting A Business In Mexico Complete Guide

Mexico is an amazing destination with many potential opportunities and plenty of resources to help those looking to launch their own business. Are you planning to open a business in Mexico? Starting any new venture involves considerable research and preparation, so it's important to understand the legal and financial compliance regulations when setting up a business in Mexico.

The Latin American country is known for its rich history and culture, as well as some incredible opportunities for entrepreneurs. But where do you even begin when it comes to setting up shop in the country? In this guide, we'll walk through everything you need to know about starting a business in Mexico , from understanding local regulations to setting up your operations and outsourcing .

Ready to get started? Keep reading this article until the end to learn about your Mexican business journey.

How To Start A Business In Mexico ?

Opening a business in Mexico is a complex but rewarding process. It is important to understand the local laws and regulations, as well as the different types of businesses that can be registered in Mexico. With the right preparation and planning, setting up a business in Mexico can be a great way to take advantage of the country's many opportunities.

• Research Your Business: Before starting a business in Mexico, research the legal, fiscal, and economic factors that you need to consider. Understand the market and determine where you can find potential customers.
• Choose a Business Structure: Decide on the type of legal structure that best suits your business needs. Consider the type of business, the amount of capital required, and the type of taxes you’ll need to pay.
• Obtain Licenses and Permits: Every business in Mexico needs to obtain the necessary permits and licenses to operate legally. Research the local laws and regulations to determine which documents you’ll need.
• Secure Financing: If you need to secure financing, consider applying for a small business loan or finding investors who are willing to invest in your business in exchange for equity.
• Create a Business Plan: A well-crafted business plan will help you to focus your efforts and ensure that you’re taking the right steps to success.
• Register Your Business: Register your business with the local authorities and obtain the necessary tax identification numbers.
• Open a Bank Account: Open a business bank account, so you can manage your finances and make payments to suppliers.
• Market Your Business: Once you’ve launched your business, it’s time to start marketing it. Consider developing a website, reaching out to potential customers, and investing in advertising.
• Get help from Mexico Manufacturing Consultants : You can share your business ideas with our experts and they will assist you in everything from batch production to manufacturing operations.

How To Start A Business In Mexico As An American?

Starting a business in Mexico as an American can be a great opportunity to access the country's attractive tax incentives. However, a few additional steps need to be taken to ensure that you comply with all relevant laws and regulations.

• Research the Mexican Market: Before starting a business in Mexico, it is important to research the Mexican market and understand the local business culture and regulations.
• Obtain a Mexican Residency: To start a business in Mexico, it is important to obtain a Mexican residency. This will allow you to legally stay in Mexico while you are starting and running your business. Before making decision , you must read the pros and cons of doing business in Mexico .
• Choose a Business Structure: Choose the right business structure for your business in Mexico. The most common structures are an LLC (Sociedad de Responsabilidad Limitada), a corporation (Sociedad Anónima), or a branch of a foreign company.
• Register Your Business with the Government: Once you have chosen a business structure, it is important to register it with the Mexican government. This will ensure that your business is legal and that you are compliant with all local laws.
• Open a Bank Account: To start and run your business in Mexico, you will need to open a Mexican bank account.
• Obtain Necessary Permits and Licenses: Depending on the type of business you are starting, you may need to obtain certain permits and licenses from the Mexican government. Also read the United States Mexico Canada (USMCA)
• Hire Employees: If you are going to be hiring employees in Mexico, you will need to understand the local labor laws and make sure that you comply with them. Also make sure to learn about cost of manufacturing in Mexico .
• File Taxes: Once your business is up and running, you will need to file taxes in Mexico. Make sure that you understand the local tax laws and comply with them.

Read our guidelines about how to find a supplier in Mexico

Related Questions About Setting Up Business In Mexico

Can i start a business in mexico as a foreigner.

Yes, foreigners can start a business in Mexico. However, it is important to understand the legal requirements for starting a business in Mexico. Foreigners must obtain a Mexican residency to operate legally in Mexico. Additionally, foreigners must comply with local labor laws and file taxes in Mexico. Understanding the local business culture and regulations is also important to ensure your business is successful.

Do businesses in Mexico pay taxes?

Yes, businesses in Mexico are subject to various taxes, including income tax, value-added tax (VAT), and capital gains tax. Businesses are also required to make social security contributions, as well as pay various fees, such as registration fees, to the government.

What Are The Legal Requirements To Open A Business In Mexico?

It is important to understand the legal framework for starting a business in Mexico before getting started. Businesses in Mexico must comply with the following legal requirements:

• Register the business with the Mexican government.
• Obtain any necessary permits and licenses.
• Comply with local labor laws.
• File taxes in Mexico.
• Comply with any other applicable laws.

In addition, foreign businesses must obtain a Mexican residency to operate legally in Mexico. It is also important to understand the Mexican legal system and the rights and obligations of businesses under Mexican law. It is also important to understand the local business culture and regulations to ensure your business is successful.

• Mexican Manufacturing
• Mexican Suppliers
• Sourcing in Mexico
• Mexico Product Sourcing
• Opening a business in Mexico
• Latin America
• Doing business in mexico

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Starting a Business in Mexico: A Guide to Laws, Culture and More Are you thinking of starting a business in Mexico? Continue reading for everything you need to know about this exciting business opportunity.

By Dan Bova Jun 14, 2023

Are you an existing business owner looking to expand your business into Mexico?

You may be a budding entrepreneur with big dreams of owning a business in North America and one in Mexico.

If you are interested in learning what is involved in starting a business in Mexico, including the laws and culture, continue ready for everything you need to know about this exciting business venture.

Why choose to start a business in Mexico?

Deciding to open a business in another country is a big decision. So why choose Mexico to branch out into?

Conducting business in Mexico comes with many perks.

With wages being lower for skilled workers, transportation costs being less than in many places in North America and Mexico being closer to the U.S. and Canada than other countries like China or India, branching out into Mexico may be the right decision for you.

Mexico being part of The North American Free Trade Agreement (NAFTA), which includes Mexico, Canada and the United States, eliminates tariffs between these countries. There are agreements and legal processes concerning international rights for business investors.

Related: Technology Trends Making Entrepreneurs Turn to Mexico

How do you start your business in Mexico?

Now that you have decided it's the correct business decision to open a business in Mexico, you must ensure you take the proper steps.

It is recommended to hire a Mexican law firm to help with setting up your business as they can help you navigate any red tape that you may run into and provide proper guidance in regards to:

• Zoning and building permits.
• Mexican taxes.
• Environmental regulations.
• Your immigration status.
• Mexican labor laws.

Related: Becoming an Entrepreneurial Expat | International Business | Entrepreneur.com

What are the basics of Mexican labor laws?

As Mexico has strict labor laws to help protect its employees, it is vital to have a Mexican law firm help you navigate these laws.

All conditions and expectations of employees must be written in an employment contract between the worker and the employer. In Mexico, any disagreement between the two parties may result in the employer having to prove their case.

Similar to Canada and the U.S., there are also numerous labor laws involving:

• Child labor.
• Discrimination.
• Harassment.
• Maternity leave.
• Profit sharing.
• Yearly wage negotiation.
• Vacation time.
• Union regulations (where applicable).

Related: Do I Really Have To Pay My Interns? What Business Owners Need to Know About Internships and Labor Laws

What is Mexican business taxation like?

As Mexico is made up of 32 states, and each state is made up of different municipalities, each level can apply different taxes .

Mexico's main taxation source is federal taxes, whereas state and municipal taxes aren't as dominant.

The Tax Administration Service (SAT in Spanish) is the governing body in charge of collecting federal taxes as well as monitoring for compliance. Each state and municipality also have its own treasuries that help enforce its local Tax Law.

So what taxes could you be subjected to as a business owner in Mexico?

Related: Tax Basics For Business Owners | Entrepreneur

In Mexico, the income tax (ISR in Spanish) is classified under a corporate tax rate of 30%, while individuals rates range from 1.92% to 35%.

Value added tax

The Value Added Tax (IVA in Spanish) has a standardized rate of 16% with a 0% rate on certain activities.

Related: International Payments and VAT: Facts | Entrepreneur

Special tax

In Mexico, the Special Tax on Production and Services (IEPS in Spanish) ranges from 3% up to 160% or a compound tax.

Social security

As an employer in Mexico, you are subject to social security taxes ranging from 25% to 30% of the employee's salary.

Real estate or land tax

Mexican states have implemented a Property Acquisition Tax. This means the buyer of a house, land, building, apartment or any other is responsible for paying the tax.

While the tax rate varies from state to state, the average rate is 2%, with rates reaching 6.5% of the sale price in certain states.

Related: How to Leverage Real Estate Tax-Deferral Strategies to Grow your Business | Entrepreneur

Payroll tax

Mexican states have implemented Payroll Tax on wages and other expenses that come from an employment relationship.

The tax rate does vary from state to state but is typically between 2% and 3% of the wage paid.

Resident and non-resident status

How do you know if your business would fall under the resident or non-resident designation for tax purposes?

Continue reading for a description of who is considered a resident and non-resident of Mexico.

Mexican residents

Foreigners are individuals or entities typically taxed under another country due to nationality, address, place of residence or business.

Under Mexican Tax Law, there is a set of rules where a foreigner is considered a resident for tax purposes.

For individuals, if you have a home in Mexico, you are considered a tax resident. If you do not have a home in Mexico, but your "place of professional activities" is located in Mexico or more than 50% of your income comes from Mexico, you are classified as a resident.

In regards to legal entities, any company that is incorporated in Mexico is considered a tax resident. Foreign entities are considered residents when their main business place or corporate address is located in Mexico.

Related: Look Inside Amazon's Influencer Retreat in Mexico | Entrepreneur

Non-taxable Mexican residents

In some cases, even non-residents may be subject to Mexican taxes.

For example, if a foreign individual or entity has a permanent establishment in Mexico or receives an income from any source located in Mexico, they are then subject to Mexican taxes.

Related: Mexico: A Willing Partner Next Door

Mexican income tax

Depending on whether or not you are considered a resident or non-resident of Mexico, specific income tax rules can apply to some or all of your income.

Your entire income can be subject to income tax if you are classified as a resident.

For non-residents with a permanent establishment in Mexico, the income connected to that permanent establishment may be subject to income tax.

Related: 4 Effective Strategies to Reduce Your Income Taxes | Entrepreneur

Individual income tax

For individuals that are tax residents, they are subject to income tax with a rate of 1.92% to 35% of their annual income, including income from:

• Employment (wages).
• Business and professional activities.
• Real estate income.
• Selling real estate.
• Interest and dividends.
• Lottery prizes.

Business income tax

Businesses that are residents or foreign entities that have a permanent establishment in Mexico pay income tax based on 30% of the profit they made that year.

It is important to note that dividends are subject to a withholding tax in Mexico and the tax rate for shareholders may be more than 40%.

Income tax incentives

Mexican Income Tax Laws provide some incentives, such as a tax credit of 30% or being able to defer the payment date.

If a business includes any of the following, they may be entitled to a tax incentive:

• Hiring employees with special needs.
• National film production investment.
• Theatre production investment.
• Edition and publication of literary work.
• Visual arts.
• Research and development of technology.
• High-performance sports.
• Real estate developments.
• Installation of power equipment regarding electric vehicles.

Related: 5 Legal Deductions for Entrepreneurs With the New Tax Law's 'Consumption' Approach

Mexican business culture

Mexican business culture prides itself on building strong personal relationships .

Other predominant characteristics of the Mexican business culture include loyalty, a strong hierarchy and a consciousness of status.

The personal relationships that are built play a major role in Mexican business. Mexican business owners tend to spend a lot of time and effort building relationships with those they do business with.

Communication

While English is widely spoken in Mexico, it isn't a good idea to assume that every business associate you deal with will be fluent. It is recommended to check before a meeting to see if a translator may be necessary.

Mexican culture places a high priority on communication, including body language. Mexican body language is typically different than North American body language as people tend to stand closer to each other and keep eye contact more than in other cultures.

It is important to embrace this, as a lack of eye contact or standing too far away can be a sign of untrustworthiness.

Related: What I Learned From the Hispanic Community About Entrepreneurship | Entrepreneur

As Mexicans are typically very conscious of their social status, business professionals are expected to look the part.

How you dress is extremely important, as it is imperative to be well-dressed in both business and social settings.

Business meetings

As with many cultures, entertaining is a big part of the business world.

In Mexico, many business meetings take place while having breakfast or lunch and can last up to two hours or more.

Related: Why Mexico Needs to Be on the Radar for Tech Companies | Entrepreneur

Family is essential in Mexican culture. Extended families tend to gather together most Sundays and on special occasions.

As a Mexican business owner, it is important to be aware of this and provide accommodations to your colleagues, employees and business contacts when necessary.

Embrace all that Mexico has to offer

By expanding your business into Mexico, you not only stand to gain a profitable business\ in a beautiful country, but you have the opportunity to build lasting work and personal relationships with those you do business with.

Mexico boasts a culture that puts family first, known for its strong work ethic and personable business approach. Branching out into Mexico might be the business opportunity you have been looking for.

Check out Entrepreneur's other guides and articles for more information about this topic.

Entrepreneur Staff

VP of Special Projects

Dan Bova is the VP of Special Projects at Entrepreneur.com. He previously worked at Jimmy Kimmel Live, Maxim, and Spy magazine. His latest books for kids  include  This Day in History , Car and Driver's Trivia Zone ,  Road & Track Crew's Big & Fast Cars , The Big Little Book of Awesome Stuff , and  Wendell the Werewolf . 

Read his humor column This Should Be Fun  if you want to feel better about yourself.

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Mexican Restaurant Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Restaurant

Are you about starting a Mexican restaurant? If YES, here is a complete sample Mexican restaurant business plan template & feasibility report you can use for FREE .

Okay, so we have considered all the requirements for starting a Mexican restaurant . We also took it further by analyzing and drafting a sample Mexican restaurant marketing plan template backed up by actionable guerrilla marketing ideas for Mexican restaurants. So let’s proceed to the business planning section.

The united states of America is one of the few countries of the world that can boast to be home to people of different countries and the Mexican who happens to be their neighbors down south have a growing population.

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If you are a Mexican living in the United States and you looking towards leveraging on the vast population of Mexican descent in the US to generate revenue, then one of your best options is to start a Mexican Restaurant. The truth is that, if you can successfully start a Mexican restaurant in the United States, your clients aren’t going to be just Mexicans but every other person within your location who love exploring delicacies from different parts of the world.

You too can now write your own business plan by fixing in the appropriate details of your business after you have gone through the sample Mexican Restaurant business plan below;

A Sample Mexican Restaurant Business Plan Template

1. industry overview.

Mexican restaurants are restaurants that mainly prepare and sell Mexican-style (including Tex-Mex) food to their customers.

The Mexican Restaurant industry accommodates single-location, chain and franchised enterprises, as well as full-service and fast-food operators whose major delicacies are Mexican inspired. Players in this industry also sell alcoholic and other beverages as a means of generating more revenue and maximizing profits.

A close watch of the Mexican Restaurants industry shows that the industry has benefited greatly from an increased acceptance of Mexican cuisine in the mainstream American food industry.

In addition, an increasing immigrant population from Mexico and Spanish speaking countries coupled with domestic adaptations of Mexican food, such as Tex-Mex cuisine, has also aided the rise of the Mexican Restaurants industry over the last five years. As a result of these major trends, industry revenue is expected to continue growing going forward.

The Mexican Restaurants industry is a thriving sector of the economy of the United States. Statistics has it that in the United States of America, The Mexican Restaurants industry generates a whooping sum of well over $38 billion annually from more than 34,061 registered and licensed Mexican Restaurant and franchise scattered all around the United States of America.

The industry is responsible for the employment of well over 877,619 people. Experts project the Mexican Restaurants industry to grow at a 2.9 percent annual rate within the next five years. Taco Bell and Chipotle Mexican Grill are the leaders in The Mexican Restaurants industry; they have the lion market share in the industry.

A report published by IBISWORLD pointed to the obvious fact that the Mexican Restaurants industry is in the growth phase of its life cycle.

That over the 10 years to 2022, industry value added, which measures an industry’s contribution to US GDP, is forecast to grow at an average rate of 3.1 percent per year, compared with estimated annualized GDP growth of 2.5 percent over the same period.

Thus, the industry is exhibiting consistent, long-term growth, at a faster rate than the economy as a whole. The report also stated that the number of industry establishments is expected to grow at an average rate of 3.0 percent per year over the ten years to 2022.

The industry is comfortably outpacing the broader foodservice sector. Mexican restaurants are benefiting from an increasing consumer base for Mexican-style food.

Over and above, the Mexican Restaurants Industry is a profitable industry in the United States and it is open for any aspiring entrepreneur to come in and establish his or her business; you can chose to start on a small scale in a street corner like the average mom and pop business or you can chose to start on a large scale with several outlets in key cities. Plus you don’t need to be from Mexico to successfully launch and run this business.

2. Executive Summary

Pablo Sánchez Mexican Restaurant®, LLC is a standard and registered Mexican restaurant that will be located in one of the busiest roads in Dallas – Texas but hope to spread out to key cities in the United States with the first 5 years of operations.

We are at the final stage of leasing a facility along a major road that is big enough to fit into the design of the kind of standard Mexican restaurant that we intend launching and the facility is located in a corner piece directly opposite the largest residential estate in Dallas – Texas.

Pablo Sánchez Mexican Restaurant®, LLC will be involved in the sale Mexican inspired delicacies such Chile Verde – Pork in a Green Chile Sauce. Cochinillo Asado a la Segoviana – roast suckling Duck. El Frite – Fried Lamb flavored with Garlic, Onion, Lemon, and Paprika. Enchiladas Verdes – Shredded Chicken, Green Salsa, and Crema Wrapped in Corn Tortillas, water, juice, sodas et al.

Basically we will be involved in operating quick-service restaurants, operating fast food services, operating drive-thru and take-out facilities in our chains of Mexican restaurant outlets that will be scattered all across major cities in the United States and Canada.

We are aware that there are several large and small Mexican restaurants and other standard restaurants that serve Mexican delicacies scattered all around Dallas – Texas, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering. We have delivery service options for our customers, and our outlet is well secured with the various payment options.

Much more than retailing and serving burgers, Mexican and drinks, our customer care will be second to none in the whole of Dallas – Texas.

We know that our customers are the reason why we are in business which is why we will go the extra mile to get them satisfied when they visit any of our chains of Mexican restaurants and also to become our loyal customers and ambassadors.

Pablo Sánchez Mexican Restaurant®, LLC will ensure that all our customers are given first class treatment whenever they visit any of our chains of Mexican restaurant outlets.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to. We will ensure that we get our customers involved when making some business decisions that directly affect them.

We are aware of the trend in the restaurant industry especially in the United States and we are not only going to operate a system where our customers would have to come to our restaurant to make purchase or whatever they want.

But we will also operate an online restaurant and our customers can place orders for our foods, snack and drinks online and they will get it delivered to their houses or any location they want us to deliver the goods to within Dallas – Texas. Pablo Sánchez Mexican Restaurant®, LLC is a family business that is owned by Pablo Sánchez and his immediate family members.

Pablo Sánchez is a Mexican upcoming celebrity chef. He has a B.Sc. in Food Science and a Diploma in Business Administration, with well over 15 years of experience in the restaurant and fast food industry, working for some of the leading brand in Mexico and the United States

Although the business is launching out with just one outlet in Dallas – Texas, but there is a plan to open other outlets all around Texas and in other key cities in the United States of America and Canada.

3. Our Products and Services

Pablo Sánchez Mexican Restaurant®, LLC is a company that looks forward to deliver excellent services and of course Mexican delicacies. We want to be known as the Mexican restaurant that truly cares for her customers.

Our intention of starting our Mexican restaurant is to favorable compete in the industry and of course to make profits from the industry and we will do all that is permitted by the law in the United States of America to achieve our aim and business goal. Our product and service offerings are listed below;

• Operating quick-service restaurants
• Operating fast food services
• Operating drive-thru and take-out facilities
• Sale of Mexican delicacies such as; Chile Verde – Pork in a Green Chile Sauce. Cochinillo Asado a la Segoviana – Roast Suckling Duck. El Frite – Fried Lamb flavored with Garlic, Onion, Lemon, and Paprika. Enchiladas Verdes – Shredded Chicken, Green Salsa, and Crema Wrapped in Corn Tortillas et al.
• Sale of Sandwiches
• Sale of Chicken and Chips
• Sale of beverages, such as water, juice and sodas

4. Our Mission and Vision Statement

• Our vision is to become the leading Mexican restaurant – brand in Dallas – Texas and to open chains of Mexican restaurants all across major cities in the United States of America and Canada.
• Our mission is to establish chains of Mexican restaurants that will make available a wide variety of Mexican cum Spanish inspired delicacies and soft drinks at affordable prices to the residence of Dallas – Texas and other cities in the United States of America and Canada where we intend opening our chains of Mexican restaurants.

Our Business Structure

Pablo Sánchez Mexican Restaurant®, LLC do not intend to start a restaurant business just like the usual mom and pop business around the street corner; our intention of starting a Mexican restaurant business is to build a standard business in Dallas – Texas.

Although our Mexican restaurant might not be as big as Taco Bell, Chipotle Mexican Grill and co, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Restaurant Manager
• Human Resources and Admin Manager
• Chef / Kitchen Workers

Sales and Marketing Manager

Information Technologist

• Accountants / Cashiers

Waiters / Waitress

• Van Drivers / Deliverers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO (Chief Florist):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defines job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversees the smooth running of the daily office activities.

Restaurant Manager:

• Responsible for managing the daily activities in the restaurant (kitchen inclusive)
• Ensures that the restaurant facility is in tip top shape and conducive enough to welcome customers
• Interfaces with third – party providers (vendors)
• Reports to the Chief Executive Officer
• Attends to Customers complaints and enquiries
• Prepares budget and reports for the organization
• Handles any other duty as assigned by the CEO

Chef / Kitchen Staff

• In charge of preparing Mexican cum Spanish inspired delicacies and other delicacies pizzas as supervised by the kitchen supervisor
• Responsible for carrying out all casual or unskilled jobs in the restaurant
• Responsible for packaging burgers, Mexican, chicken and chips, sandwiches and pizzas meant for delivery
• Handles any other duty as assigned by the restaurant manager or kitchen supervisor
• Manages external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents the company in strategic meetings
• Helps to increase sales and growth for the company
• Manages the organization website
• Handles ecommerce aspect of the business
• Responsible for installing and maintenance of computer software and hardware for the organization
• Manages logistics and supply chain software, Web servers, e-commerce software and POS (point of sale) systems
• Manages the organization’s CCTV
• Handles any other technological and IT related duties.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization
• Promptly attends to customers in a friendly and professional manner
• Ensures that un-occupied tables are always set and ready for customers
• Pulls out chairs for customers as they arrive
• Handles any other duty as assigned by the Chief Operating officer / restaurant manager

Van Drivers / Food Deliverers:

• Delivers customer’s orders promptly
• Deliver correspondence for the restaurant
• Runs errand for the organization
• Any other duty as assigned by the floor / line manager
• Responsible for cleaning the restaurant facility at all times
• Ensure that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the restaurant facility
• Handle any other duty as assigned by the restaurant manager.

6. SWOT Analysis

Our intention of starting just one outlet of our Mexican restaurant in Dallas – Texas is to test run the business for a period of 2  to 5 years to know if we will invest more money, expand the business and then open other outlets all over Texas and Key Cities in the United States of America and Canada.

We are quite aware that there are several Mexican restaurant outlets all over Dallas – Texas and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Pablo Sánchez Mexican Restaurant®, LLC employed the services of an expert HR and Business Analyst with bias in fast food line of business to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Pablo Sánchez Mexican Restaurant®, LLC;

Our location, the business model we will be operating on (physical chains of Mexican restaurants with active online presence), varieties of payment options, wide varieties of Mexican cum Spanish inspired delicacies and soft drinks and our excellent customer service culture will definitely count as a strong strength for Pablo Sánchez Mexican Restaurant®, LLC.

A major weakness that may count against us is the fact that we are a new Mexican restaurant – business and we don’t have the financial capacity to compete with multi – million dollars chains of Mexican restaurants like Taco Bell, Chipotle Mexican Grill and Co.

• Opportunities:

The fact that we are going to be operating our Mexican restaurant in one of the busiest streets in Dallas – Texas with a robust Spanish community, provides us with unlimited opportunities to sell our Mexican cum Spanish inspired delicacies, chicken, chips, rice, water, juice, and sodas to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we know what our potential clients will be looking for when they visit our restaurant; we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new Mexican restaurant or a standard conventional restaurant that serves Mexican cum Spanish inspired delicacies in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

In this era when the online community is growing rapidly, you would do your business a whole lot of favor if you create your own online presence. One of the easiest ways to get people to see you as an expert in your line of business is to blog constantly about Mexican cum Spanish inspired foods.

You may also want to leverage on social media platforms like Instagram, Facebook, and Twitter, and others to publicize your Mexican restaurant. You can as well go ahead to open an online portal where people can place order from your restaurant. You must ensure that your delivery system is efficient if you intend to do well with your online restaurant business.

So also, keeping consumers’ appetites satisfied, players in the restaurant industry (Mexican restaurants inclusive) have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. As a result of this, these trends are expected to continue and contribute to revenue growth going forward.

Lastly, a close watch of the trend in the Mexican Restaurants industry shows that the industry has benefited greatly from an increased acceptance of Mexican cuisine in the mainstream American food industry.

8. Our Target Market

One thing about Mexican cum Spanish inspired delicacies is that it is not just for Mexicans and other Spanish people; it is for everyone in the United States and tourists as well. As a matter of fact, most Mexican restaurants now have menu designed specifically for vegan and others depending on their food preferences.

In view of that, we have positioned our Mexican restaurant to service the residence of Dallas – Texas and every other location where our chains of Mexican restaurant outlets will be located in key cities all over the United States of America and Canada.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail our products to the following groups of people;

• Event Planners
• Vegetarians
• Corporate Organizations
• Corporate Executives
• Business People
• Sports Men and Women

Our competitive advantage

A close study of the restaurant industry of which Mexican restaurant is a part of, reveal that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other Mexican restaurants and chains of standard restaurants in Dallas – Texas.

Pablo Sánchez Mexican Restaurant®, LLC is launching a standard Mexican restaurant that will indeed become the preferred choice of residence of Dallas – Texas and other cities where we intend opening our chains of Mexican restaurant outlets.

Our restaurant facility is located in a corner piece property on a busy road directly opposite one of the largest residential estates in Dallas – Texas with a robust Spanish community.

We have enough parking spaces that can accommodate well over 20 cars per time. One thing is certain; we will ensure that we have wide varieties of Mexican cum Spanish inspired delicacies in our restaurant at all times. It will be difficult for customers to visit our restaurant and not make a purchase.

One of our business goals is to make Pablo Sánchez Mexican Restaurant®, LLC a one stop Mexican restaurant. Our excellent customer service culture, online options, various payment options and highly secured facility will serve as a competitive advantage for us.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category ( startups restaurants business ) in the restaurant industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Pablo Sánchez Mexican Restaurant®, LLC is in business to operate a standard and secured Mexican restaurant business in Dallas – Texas. We are in the restaurant industry to

10. Sales Forecast

One thing is certain when it comes to restaurant business, if your restaurant is centrally positioned, you will always attract customers cum sales and that will sure translate to increase in revenue generation for the business.

We are well positioned to take on the available market in Dallas – Texas and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the Mexican restaurant industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to startups in Dallas – Texas.

Below is the sales projection for Pablo Sánchez Mexican Restaurant®, LCC, it is based on the location of our business and other factors as it relates to Mexican restaurant start – ups in the United States;

• First Fiscal Year-: $240,000
• Second Fiscal Year-: $450,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for Pablo Sánchez Mexican Restaurant®, LCC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence of Dallas – Texas.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the restaurant industry to help us develop

In other to continue to be in business and grow, we must continue to sell our food and drinks which is why we will go all out to empower or sales and marketing team to deliver. In summary, Pablo Sánchez Mexican Restaurant®, LLC will adopt the following sales and marketing approach to win customers over;

• Open our Mexican restaurant in a grand style with a party for all.
• Introduce our Mexican restaurant by sending introductory letters alongside our brochure to corporate organizations, schools, event planners, households, Spanish communities and key stake holders in Dallas – Texas
• Ensure that we have wide varieties of Mexican cum Spanish inspired delicacies and soft drinks in our restaurant at all times.
• Make use of attractive hand bills to create awareness and also to give direction to our restaurant
• Position our signage / flexi banners at strategic places around Dallas – Texas
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage in direct marketing via our sales agents
• Engage on road shows within our neighborhood to create awareness for our restaurant.

11. Publicity and Advertising Strategy

Despite the fact that our Mexican restaurant is well located, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote Pablo Sánchez Mexican Restaurant®, LLC.

Pablo Sánchez Mexican Restaurant®, LLC has a long term plan of opening chains of Mexican restaurant outlets in various locations all around Texas and key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Dallas before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Pablo Sánchez Mexican Restaurant®, LLC;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our brand.
• Ensure that our we position our banners and billboards in strategic positions all around Dallas – Texas
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact corporate organizations, Spanish communities, households, religious centers, schools and event planners et al by calling them up and informing them of Pablo Sánchez Mexican Restaurant®, LCC and the products we sell
• Advertise Pablo Sánchez Mexican Restaurant®, LLC business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to restaurants, it is normal for consumers to go to places where they can purchase / order food, water, juice, and sodas et al at cheaper price which is why big players in the restaurant industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with bigger and well – established Mexican restaurants like Taco Bell, Chipotle Mexican Grill and co, but we will ensure that the prices of all the delicacies that are available in our restaurant are competitive with what is obtainable amongst Mexican restaurant within our level.

We are aware that there are contracts for supply of Mexican cum Spanish inspired foods and soft drinks by government establishments, NGOs, corporate organizations or big religious organization; we will ensure that we abide by the bidding pricing template when we bid for such contracts.

• Payment Options

At Pablo Sánchez Mexican Restaurant®, LLC, our payment policy will be inclusive because we are quite aware that different people prefer different payment options as it suits them but at the same time, we will not accept payment by cash because of the volume of cash that will be involved in most of our transactions.

Here are the payment options that Pablo Sánchez Mexican Restaurant®, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our foods and drinks.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a restaurant; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital;

• The Total Fee for Registering the Business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Pablo Sánchez Mexican Restaurant®, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• Cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• Cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600 .
• Cost for construction of a fast food restaurant – $100,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (food ingredients, drinks and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• The cost for counter area equipment (counter top, sink, ice machine, etc.) – $9,500
• Cost for store equipment ( cash register , security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our opening party – $10,000
• Miscellaneous – $10,000

We would need an estimate of $500,000 to successfully set up our Mexican restaurant in Dallas – Texas. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Fund / Startup Capital for Pablo Sánchez Mexican Restaurant®, LLC

Pablo Sánchez Mexican Restaurant®, LLC is a family business that is solely owned and financed by Pablo Sánchez and his immediate family members. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $100,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $300,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Pablo Sánchez Mexican Restaurant®, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to retail our Mexican cum Spanish inspired delicacies and drinks a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Pablo Sánchez Mexican Restaurant®, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the restaurant: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• writing of business plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Compilation of our list of products that will be available in our shop: Completed
• Establishing business relationship with vendors – suppliers of food ingredients, coffees and soft drinks: In Progress

More From Forbes

Six ways to market to hispanic consumers.

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Author, "Eat What You Kill," CEO of  Williams Accounting & Consulting , and Suivant Consulting

Successful business owners understand the importance of marketing. For many companies, good marketing strategies can mean the difference between struggling to make ends meet and thriving. It’s not enough, however, to just throw money into a marketing budget in order to run ads on television, radio and online. You need to have a comprehensive marketing strategy in order to get the results you’re looking for.

For many businesses this means having to market directly to key consumers, so even when Hispanic Heritage Month ends, it’s important to understand the power of such an influential consumer base. It should be a focus throughout the year — well after the holiday has passed.

With the Hispanic community in America making up nearly 20% of the total population and having an annual purchasing power of over $1.5 trillion, they’re undoubtedly a powerhouse community. However, marketing to this group requires a lot more than just translating your current marketing materials into Spanish.

Tailor your efforts based on unique Hispanic regions.

The Hispanic community is made up of millions of people from multiple different countries. The cultures and traditions of those who have a Mexican heritage are going to be very different from those who have backgrounds in the Caribbean. There are more than 20 different Spanish-speaking countries in the world, each of which are represented in America. Make sure you know if your target audience comes primarily from one region, and if so, tailor your marketing efforts to them.

This can be done by tapping into colloquial language and involving their unique customs and heritage. The important thing is that your marketing efforts are meeting your potential customers where they are, so they feel more connected to your business.

Continue to use traditional marketing strategies.

When marketing to Hispanic consumers, some companies make the mistake of focusing all of their efforts on the language and cultural side of things and ignoring proven marketing strategies. Make sure you’re following proven marketing strategies while targeting the Hispanic audience. These include:

• Generational Marketing: There are some big differences between the generations within the Hispanic community. Make sure you’re tailoring your marketing efforts based on generation to get the best results.

• Targeting Desired Audiences : What type of products or services do you offer? Make sure that your marketing is targeting an audience that will most likely want to buy what you’re selling. Digital marketing can be extremely precise in its audience targeting, so make sure to take advantage of this technology.

• Where To Market:  Find out where to best display your marketing materials to reach the desired audience. For example, research has shown that Hispanics access the Internet more from mobile devices than traditional computers when compared to other groups. With this in mind, make sure that all of your advertising material is mobile-friendly.

• Using Multiple Target Demographics:  Targeting Hispanic consumers is a good start, but it’s almost always possible to narrow down the audience even further. For example, tailoring some ads to middle-class Hispanics rather than just Hispanics, in general, can be very effective.

Take advantage of Hispanic talent in your marketing.

Whether you’re making a television commercial, radio ad or publishing an article on a blog for your website, make sure you’re working with Hispanic talent. Few things will help you to attract customers from this culture better than harnessing their talents in these ways. Partnering with individuals in the Hispanic community to help tell the story of your company will help create authenticity and can send a powerful message.

Bring Hispanic culture into your marketing efforts.

There are few groups in the world who take more pride in their history and culture than the Hispanic community. If you’re able to bring elements of the Hispanic culture into your marketing, you’ll likely find that it’s very successful. There are many different ways that this can be done beyond just using the Spanish language. For example, you can use one flag of Hispanic countries, incorporate cultural music and add in imagery from Spanish-speaking countries. The more you can do to tie your brand to the beautiful Hispanic culture, the more successful your marketing can be.

Be ready to serve Spanish-speaking customers.

If you’re marketing specifically to Hispanic consumers, you need to make sure you are ready to serve them throughout their journey as a customer. If, for example, you begin running advertisements in Spanish, but you don’t have any Spanish-speaking employees, you will be setting this community up for disappointment.

Millions of Hispanics in the United States either speak Spanish exclusively or are more comfortable with Spanish. If you’re unable to communicate effectively with these customers, your marketing efforts could actually do more harm than good.

Understand that authenticity is essential.

One last thing to keep in mind when developing a marketing strategy for Hispanic consumers is that you need to remain authentic. You don’t want your marketing efforts to come off as pandering, or worse, condescending to this community. Establishing an authentic connection with the Hispanic community must be done in an honest and respectful way.

While everyone knows that businesses market to various communities in order to increase their sales, it should also be done with the hope of building relationships with the community. Whether you run a local mom-and-pop shop in one area or you operate a national chain of stores, keep your marketing efforts authentic not only to the Hispanic community but to your own traditions as well.

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Tabasco debuts Mexican-style hot sauce

AVERY ISLAND, LA. — Mcllhenny Co.’s Tabasco brand is adding a new hot sauce to its line of products. The Tabasco Salsa Picante is the brand’s first Mexican-style hot sauce, according to the company.

“Innovation has always been a priority for us, and we’ve been experimenting with this style of sauce for a while now,” said Lee Susen, chief sales and marketing officer at Mcllhenny Co. “We’re inspired by flavors and cuisines from around the world and are thrilled to introduce Tabasco Salsa Picante as our take on a Mexican-style hot sauce, specifically made for one of the most popular hot sauce occasions, Tex-Mex foods.”

The salsa picante sauce adds to Tabasco’s squeeze format product line, joining Tabasco siracha sauce, Tabasco Buffalo style sauce and Tabasco sweet and spicy sauce.

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Mexican Restaurant Business Plan : free template

Welcome to the comprehensive guide on “Mexican Restaurant Business Plan” for (Mexican Restaurant Ltd). In this article, we will delve into the intricacies of creating a successful Mexican restaurant venture in [Location]. Each section will unveil crucial aspects of our business plan, highlighting our vision, strategies, and financial forecasts. From our authentic menu offerings to our dedicated management team and innovative marketing approach, join us as we embark on a journey to establish a vibrant and unforgettable dining experience that celebrates the rich flavors of Mexico. Let’s dive in and explore the blueprint for our venture’s success!

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Mexican Restaurant Business Plan: Executive Summary

Introduction.

The executive summary of (Mexican Restaurant Ltd) presents a concise overview of the business plan, providing key insights into the company’s vision, objectives, and strategies. This section acts as a snapshot of the entire business plan, giving readers a clear understanding of the venture’s potential.

Company Overview

(Mexican Restaurant Ltd) aims to become a leading Mexican restaurant in [Location], offering an authentic culinary experience and a warm, welcoming ambiance. The restaurant will specialize in traditional Mexican dishes prepared with fresh, locally-sourced ingredients, catering to both locals and tourists seeking an unforgettable dining experience.

Mission and Vision

The mission of (Mexican Restaurant Ltd) is to deliver exceptional Mexican cuisine, impeccable service, and a vibrant atmosphere that celebrates the rich culture of Mexico. Our vision is to be the go-to destination for Mexican food lovers and to foster a sense of community through our delectable offerings.

Market Opportunity

The Mexican restaurant industry in [Location] is experiencing steady growth, with an increasing demand for diverse dining options and authentic international cuisines. (Mexican Restaurant Ltd) is well-positioned to capitalize on this opportunity by delivering a unique blend of traditional flavors and contemporary culinary innovations.

Competitive Advantage

Our competitive advantage lies in the authenticity of our dishes, as they are prepared by experienced chefs with a genuine passion for Mexican cuisine. Additionally, (Mexican Restaurant Ltd) will offer a memorable dining experience, combining great food with excellent customer service and a visually appealing restaurant ambiance.

Financial Overview

In terms of financial projections, (Mexican Restaurant Ltd) anticipates steady revenue growth over the next five years. This growth will be driven by increasing footfall, repeat customers, and effective cost management strategies. The funding for the restaurant’s establishment will primarily come from personal investments and bank loans.

The executive summary provides a glimpse of the promising venture that (Mexican Restaurant Ltd) represents. With its dedication to authenticity, outstanding service, and strategic positioning, the restaurant is set to become a thriving addition to the local dining scene.

Other business plans in the same category

Buffet Restaurant

Mexican restaurant business plan: product and service, menu offerings.

(Mexican Restaurant Ltd) will offer a diverse menu that showcases the rich and vibrant flavors of Mexican cuisine. Our menu will include a wide range of appetizers, such as guacamole, salsa, and queso fundido, setting the perfect tone for a delightful meal. For the main course, customers can indulge in classic dishes like tacos, enchiladas, burritos, and fajitas, each prepared with various meat and vegetarian options to cater to different tastes. Furthermore, our restaurant will feature specialty dishes that highlight regional Mexican delicacies, providing an authentic culinary journey for our patrons.

Beverage Selection

To complement the flavorful dishes, (Mexican Restaurant Ltd) will curate a carefully crafted beverage selection. We will offer a diverse range of alcoholic and non-alcoholic beverages. Patrons can enjoy traditional Mexican drinks like margaritas, palomas, and aguas frescas, as well as a selection of premium tequilas and mezcals. For non-alcoholic choices, refreshing mocktails and Mexican sodas will be available.

Quality and Sourcing

At (Mexican Restaurant Ltd), we prioritize quality in every aspect of our offerings. We will source fresh, locally-grown ingredients whenever possible, ensuring that our dishes reflect the authentic taste of Mexico. By partnering with local suppliers, we aim to support the community while maintaining a consistent and high standard of ingredients for our patrons.

Customer Experience

The focus on customer experience will be at the core of (Mexican Restaurant Ltd)’s service. From the moment customers step into our restaurant, they will be greeted by a warm and inviting atmosphere. Our knowledgeable and friendly staff will guide patrons through the menu, offering suggestions and catering to individual preferences. Additionally, the vibrant and aesthetically pleasing decor will enhance the overall dining experience, transporting guests to the heart of Mexico.

Catering and Events

(Mexican Restaurant Ltd) will extend its services beyond the dining area by offering catering for various events and celebrations. Whether it’s a corporate gathering, a birthday party, or a wedding, our skilled team will create customized menus that align with the occasion, providing exceptional food and service to make every event memorable.

Environmental Responsibility

We understand the importance of environmental sustainability and will implement eco-friendly practices wherever possible. (Mexican Restaurant Ltd) will strive to minimize food waste through thoughtful portioning and recycling initiatives. Additionally, we will make efforts to reduce single-use plastics and explore sustainable packaging alternatives.

(Mexican Restaurant Ltd) is committed to providing an unforgettable dining experience through its rich menu offerings, exceptional service, and dedication to quality. With a focus on authentic Mexican cuisine and a warm ambiance, our restaurant is poised to become a go-to destination for both locals and visitors seeking an immersive culinary journey

Mexican Restaurant Business Plan: Market Analysis

Target audience.

Understanding our target audience is essential for (Mexican Restaurant Ltd) to tailor its offerings and marketing efforts effectively. Our primary target audience includes locals and tourists in [Location] who appreciate authentic and flavorful Mexican cuisine. Additionally, we will focus on attracting families, young professionals, and food enthusiasts looking for a unique dining experience.

Competitor Analysis

A comprehensive analysis of competitors in the local restaurant industry will provide valuable insights into (Mexican Restaurant Ltd)’s positioning and differentiating factors. We have identified several established restaurants that offer Mexican cuisine, but we believe our focus on authenticity, customer service, and vibrant ambiance will set us apart in the market.

Market Trends

Keeping abreast of market trends is crucial for (Mexican Restaurant Ltd) to stay relevant and meet customer expectations. One significant trend in the food industry is the growing preference for international and diverse cuisines. Mexican cuisine has been gaining popularity globally, making it a favorable choice for consumers seeking new and exciting flavors.

Seasonal Demand

Understanding seasonal demand patterns is vital for efficient inventory management and staffing. (Mexican Restaurant Ltd) anticipates higher footfall during peak tourist seasons and local festivities. By strategizing promotions and events during these periods, we can maximize revenue and customer engagement.

SWOT Analysis

A SWOT analysis will help (Mexican Restaurant Ltd) identify its strengths, weaknesses, opportunities, and threats. This analysis will enable us to capitalize on our strengths, address weaknesses, explore new opportunities, and develop strategies to mitigate potential threats, ensuring the long-term sustainability of the business.

Marketing Strategies

(Mexican Restaurant Ltd) will deploy a mix of traditional and digital marketing strategies to reach its target audience effectively. This includes promoting our restaurant through local partnerships, social media platforms, food blogs, and review websites. Additionally, we will offer special promotions and loyalty programs to incentivize repeat customers.

Thorough market analysis is crucial for (Mexican Restaurant Ltd) to gain a competitive advantage, cater to the preferences of our target audience, and position ourselves as a preferred choice in the Mexican restaurant segment. By understanding market trends and our competition, we can adapt our strategies to meet the dynamic demands of the culinary market in [Location].

Mexican Restaurant Business Plan: Marketing & Sales Strategy

Brand identity.

Creating a strong brand identity is essential for (Mexican Restaurant Ltd) to stand out in a competitive market. We will develop a unique and memorable brand logo, color scheme, and overall theme that reflects the vibrant and authentic essence of Mexican culture. Consistent branding will be implemented across all marketing materials and the restaurant itself, fostering brand recognition among customers.

Online Presence

Establishing a robust online presence is critical in today’s digital age. (Mexican Restaurant Ltd) will have an informative and visually appealing website that showcases our menu, ambiance, and events. We will also maintain active profiles on popular social media platforms, engaging with our audience, sharing updates, and running targeted marketing campaigns to attract potential customers.

Local Partnerships

Collaborating with local businesses and influencers can significantly boost our restaurant’s visibility. (Mexican Restaurant Ltd) will partner with hotels, travel agencies, and tourist attractions to promote our dining establishment as a must-visit Mexican restaurant in [Location]. Additionally, engaging with food bloggers and social media influencers will help spread the word about our unique offerings.

Community Engagement

Actively participating in community events and initiatives will further enhance our brand’s reputation and foster a sense of belonging among locals. (Mexican Restaurant Ltd) will sponsor or participate in cultural events, charity drives, and local festivals, demonstrating our commitment to the community and building lasting relationships.

Customer Loyalty Programs

To encourage repeat business, (Mexican Restaurant Ltd) will implement customer loyalty programs. These programs may include loyalty cards, discounts for returning customers, or special offers on birthdays and anniversaries. Rewarding our loyal patrons will help create a strong customer base and generate positive word-of-mouth referrals.

Online Reviews and Ratings

Positive online reviews and high ratings can significantly impact a restaurant’s reputation. (Mexican Restaurant Ltd) will prioritize excellent customer service to ensure positive dining experiences for every customer. We will also encourage satisfied patrons to leave reviews on platforms like Google, Yelp, and TripAdvisor, building credibility and attracting potential customers.

Sales Tactics

(Mexican Restaurant Ltd) will train its staff in effective sales tactics, promoting daily specials, and upselling additional menu items. By providing staff with the knowledge and confidence to make personalized recommendations, we can enhance the dining experience and increase average sales per customer.

A well-rounded marketing and sales strategy is crucial for (Mexican Restaurant Ltd) to build a strong brand presence, attract customers, and foster loyalty. Through a blend of digital marketing, community engagement, and exceptional customer service, we aim to position our restaurant as a top choice for Mexican cuisine in [Location].

Mexican Restaurant Business Plan: The Management Team

Founder and owner.

As the founder and owner of (Mexican Restaurant Ltd), [Your Name] brings a wealth of experience and passion for the culinary arts. With a background in the restaurant industry and a deep appreciation for Mexican culture and cuisine, [Your Name] is committed to establishing a successful and authentic Mexican dining experience in [Location].

Executive Chef

Leading the kitchen at (Mexican Restaurant Ltd) is our highly skilled and experienced Executive Chef. With a diverse culinary background and specialized expertise in Mexican cuisine, the Executive Chef will be responsible for curating an innovative menu, ensuring consistent quality, and introducing seasonal delights that will keep customers coming back for more.

Restaurant Manager

At the helm of daily operations will be our dedicated Restaurant Manager. With a strong background in hospitality management and a passion for delivering exceptional customer service, the Restaurant Manager will oversee the front-of-house operations, coordinate staff, and ensure that every guest has a delightful and memorable dining experience.

Marketing and PR Manager

To spearhead marketing initiatives, (Mexican Restaurant Ltd) will have a creative and experienced Marketing and PR Manager. With a keen eye for brand promotion and digital marketing strategies, this individual will be responsible for building the restaurant’s online presence, managing social media platforms, and coordinating promotional events to attract a broader customer base.

Head of Finance

The financial aspect of (Mexican Restaurant Ltd) will be overseen by the Head of Finance. This detail-oriented individual will be responsible for budgeting, financial forecasting, and cost management to ensure the restaurant’s financial stability and growth. Their expertise will play a crucial role in maintaining profitability while providing an exceptional dining experience.

Human Resources Coordinator

The Human Resources Coordinator will be instrumental in building a skilled and motivated team. Responsible for recruitment, training, and employee welfare, this individual will ensure that the staff at (Mexican Restaurant Ltd) are well-trained, passionate, and dedicated to delivering top-notch service to our valued customers.

The management team at (Mexican Restaurant Ltd) comprises a group of dedicated and experienced professionals who share a common vision of creating an exceptional Mexican dining experience. With their collective expertise and commitment, the restaurant is poised for success and to become a significant player in the local culinary scene

Mexican Restaurant Business Plan: Financial Forecasts or Projections

Startup costs.

(Mexican Restaurant Ltd) will incur various startup costs to establish and launch the restaurant. These costs will include leasehold improvements, kitchen equipment, furniture, initial inventory, licensing and permits, marketing materials, and pre-opening staff salaries. A detailed breakdown of these costs and their respective amounts can be found in the financial projections document.

Revenue Projections

Based on market research and projected customer footfall, (Mexican Restaurant Ltd) has developed revenue projections for the first five years of operation. We anticipate steady growth in revenue, primarily driven by an increase in customer traffic, repeat business, and positive word-of-mouth referrals. Our menu pricing strategy, designed to reflect the value of our offerings, will further contribute to revenue generation.

Cost of Goods Sold (COGS)

The cost of goods sold encompasses all expenses directly associated with the production of food and beverages, including ingredients and raw materials. To maintain profitability, (Mexican Restaurant Ltd) will implement cost-effective sourcing practices while ensuring the quality and authenticity of our dishes.

Operating Expenses

Operating expenses cover various overhead costs necessary for day-to-day operations, such as rent, utilities, staff salaries, marketing expenses, and insurance. We have conducted a thorough analysis of these expenses to create a realistic budget that allows for sustainable growth.

Profit and Loss Projections

Our profit and loss projections outline the expected financial performance of (Mexican Restaurant Ltd) over the next five years. These projections take into account revenue, COGS, and operating expenses, providing a clear picture of the restaurant’s profitability.

Cash Flow Forecast

A cash flow forecast will ensure that (Mexican Restaurant Ltd) has sufficient funds to cover day-to-day expenses and maintain a healthy cash position. By closely monitoring cash flow, we can make informed financial decisions to support business growth and meet any unforeseen challenges.

Break-Even Analysis

The break-even analysis determines the point at which (Mexican Restaurant Ltd) will cover all its costs and start making a profit. This analysis helps us understand the time it will take for the restaurant to become financially self-sufficient.

The financial forecasts and projections demonstrate the viability and potential profitability of (Mexican Restaurant Ltd). By implementing effective financial management strategies and staying true to our mission, we are confident that our restaurant will thrive and become a sought-after destination for Mexican cuisine enthusiasts in [Location].

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Tampa fast-food chain names former Starbucks exec new CEO

• By Mark Gordon
• | 10:50 a.m. August 28, 2024
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For the second time this week, a Tampa restaurant giant has named a new CEO. 

First was Outback Steakhouse parent Bloomin’ Brands, which named former Delta Airlines COO Michael Spanos its CEO on Monday . 

Next up is Checkers Drive-In Restaurants Inc., parent of Checkers & Rally’s drive-thru restaurants, which announced its new CEO in a Wednesday morning statement. The new leader of the brand, with 800 locations, is Chris Tebben, who has held leadership posts with Mars, Starbucks, P.F. Chang's China Bistro and Pizza Hut, among others, according to a statement. 

Tebben’s position is effective Sept. 4. He succeeds Frances Allen, who announced in April she was stepping down as president and CEO of the company in order to focus on board work . "I have been honored to lead Checkers & Rally's for nearly five years, and I am proud of all that the organization accomplished, especially given the unprecedented challenges of COVID, staffing and inflationary pressures," says Allen, president and CEO of Checkers since February 2020. 

According to the statement, Tebben’s experience includes: 

• President of Mars Retail Group, where he led the M&M's retail arm of high-profile flagship stores worldwide. 
• Eight years at Starbucks, including leading the expansion of Starbucks Reserve, opening U.S.-based and international locations
• Led the opening of the largest Starbucks in the world: Starbucks Reserve Roastery in Chicago
• Was vice president of retail strategy and vice president of licensed stores. In that role he led all marketing, digital transformation and product management initiatives in the U.S. and Latin America
• Was vice president of Starbucks' multibillion-dollar Frappuccino and Tea business
• Chief marketing officer of Pizza Hut in the UK and Ireland. 

"After a thorough search process, we are very pleased to welcome Chris to the Checkers & Rally's organization. His comprehensive experience in nearly every aspect of restaurant leadership, coupled with his proven track record of delivering sales, traffic, and unit growth, make him a perfect fit to take these brands to the next level," Checkers & Rally's Independent Board Member David Barr says in the release. “On behalf of the entire Checkers & Rally's family, I would like to thank Frances Allen for her leadership and dedicated service, and we wish her the best on all her future plans."

Checkers has some 4,700 employees and nearly 150 franchise partners. Sales at the company, after a drop in 2021 from the previous year, rose 4.2% in 2022, to $890 million. Sales figures for 2023 weren’t disclosed. 

"I am fortunate to be inheriting the strong foundation that Frances and the team have put in place, and I am honored that the board has entrusted me to steward the Checkers & Rally's brands into their next chapter of profitable growth," Tebben says in the release. "I couldn't be more excited to lead these two iconic brands that have endured for over 40 years by serving up craveable burgers and the best fries in the business, while delivering a tremendous value proposition for both customers and franchisees.”

Mark Gordon

Mark Gordon is the managing editor of the Business Observer. He has worked for the Business Observer since 2005. He previously worked for newspapers and magazines in upstate New York, suburban Philadelphia and Jacksonville.

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Wicked Cantina - St Petersburg

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3650 Tyrone Blvd N

St. Petersburg, FL 33710

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Is there outside seating?

No there is no outdoor seating. The dining area is large enough to accommodate along with the bar area.

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Yes, we are OPEN 11am-10pm Daily.

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Best Authentic Mexican in Bay Pines Pinellas. Every dish is made with fresh ingredients daily. Satisfy your cravings for authentic Mexican food from Taquitos Mexican restaurant today. 

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Felt like tacos or whatever tonight and decided on this place. Awesome. A little spicey but so good. Bf got a wet burrito. He loved it! I got a bowl with chorizo. Super happy and full. Definitely worth it.

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Everything is authentic, and amazing. a hidden gem

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Yo, you need these cheesy meaty tacos! The consome transported me to my childhood. It's savory, comforting and with a little lime and salt it's life-changing.

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At Taquitos Mexican we focus on fresh ingredients and use our traditional Mexican ​recipes to deliver the authentic tastes of Mexican cuisine. Online Ordering is available directly from our website. You can skip the wait and get your favorite Mexican food to go. Your order will be ready in just a few clicks away.

Taquitos Mexican is a family owned and operated Mexican restaurant. We are located in the Bay Pines area of Saint Petersburg Florida, across from the VA hospital. Come and try our famous Quesa Birria Tacos, Tamal Specials, Taquitos, Chimichanga and many more.

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9617 Bay Pines Blvd, St. Petersburg, FL 33708

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