cover letters sales

No results found.

Sales Cover Letter Writing Templates & Tips to Help You Stand Out from the Crowd

A sales cover letter is a chance to sell yourself. It’s an opportunity to personalize your job application and explain why you’re the best person for the sales job you want.

Moreover, it gives you a chance to prove that you have the selling skills necessary to succeed in a role. Research shows that 72% of recruiters expect a cover letter even when they are “optional” with 77% of the recruiters giving preference to candidates who include one. Additionally, 83% of hiring managers and HR professionals say that cover letters can boost your chances of getting an interview.

Further, Jobvite’s 2021 recruiter study showed cover letters are becoming increasingly important to recruiters with 26% considering them very important for candidate evaluation (up from just 8% in 2017).

Whether you are in the market for a business development, customer success or a sales representative position, a cover letter, in addition to a professional resume can help you land a job interview.

In this article, we’re going to explain why sales position cover letters matter, what sales managers look for in an ideal candidate and some cover letter tips to make your application stand out. We’ll also share some cover letter examples sales reps can use to help craft your own.

Why do sales cover letters matter?

Similarly, in a professional cover letter, you must position yourself as the answer to their hiring needs. Think of a cover letter your sales pitch to a prospective customer where you position yourself as the solution to their problem (i.e. a salesperson that will help them reach their goals, whether that’s to close more deals, increase revenue, grow into new markets, etc.).

A great cover letter goes beyond showcasing your sales skills and track record. You’re competing in a saturated market during your job search and many applicants have similar skills and sales experience to your own. Your cover letter can give you the edge over the competition and complement your sales resume – especially if you’re writing a cover letter for sales positions that have plenty of suitors.

Use the cover letter to not only showcase your skills but to sell yourself, explaining exactly why and how your past work experience will help you deliver results.

Take this time to show that you care not only about landing the sales position but also the company you’re applying to. Conduct thorough research and tie your own personal experiences to the company’s values.

For example, if you’re applying for a job at an email marketing SaaS company and have used their platform before, mention it. Talk about how their software helped you in a previous job or endeavor and relay your passion for the tools and their features.

A touch of personalization like this can go a long way. Personalization is key in sales because it humanizes the customer journey and selling process. Using it in your sales position cover letter has the same outcome. It gives you the chance to expand beyond simply a name on a piece of paper and helps to bring your application to life.

It also proves that you’ve done your due diligence with their products and have found a way to tie that into your unique narrative and background. This shows that you can replicate this process with your future leads, prospect’s and customers if hired.

Find the best new hires with this Sales Interview Checklist

Your data is processed according to our privacy notice . You may unsubscribe at any time.

What do sales managers look for in an ideal sales candidate?

There are many types of sales methodologies and each one requires varying degrees of skill.

However, sales superstars share basic strengths and qualities that help them go above and beyond.

These include:

Responsibility. Elite sales reps take ownership and accountability for their performance. They don’t blame anybody else for their shortcomings and set high goals for themselves.
Coachability. They pick up processes and operations quickly and easily in order to perform at a high standard. As sales associates must continually learn about new products, features, tools, trends and techniques, they need to be adept at understanding and showcasing this knowledge on a regular basis.
Goal orientation. Successful reps constantly set and surpass their targets and objectives. They go beyond what is expected and are eager to learn in order to level-up their skillset and performance.
High motivation, willpower or grit. Reps need to be motivated and ready to convert prospects into customers, every single day. Furthermore, they need to handle rejection well and press on. Seasoned reps understand that rejection is part of the game, push through rejection and persevere.
Product knowledge. Superstar reps have a deep understanding of the products they are selling. This allows them to portray tremendous confidence and enables them to have more meaningful conversations with their leads and prospects. They don’t stop at simply understanding a product; they become experts on the solutions they’re selling.
Customer connection. They take the time to understand their customer’s pain points and needs in order to help solve their problems. They go beyond simply trying to sell a product or service and are genuinely interested in improving their prospects’ day-to-day. By perfecting listening skills, they can ask pointed questions to allow the prospect to come to their own conclusions about why they need their products.
Sales process conformity or adaptability. They adhere to the sales process that their company and managers have set forth. Simultaneously, they creatively adapt their approach based on any changes or setbacks they encounter (both environmental and customer-based). They are consistently prospecting, following up and closing deals.
Time management. The best reps are exceptionally talented at managing their time. They are able to categorize prospects and capitalize on the opportunities that generate high-value for the business. When they aren’t selling, they’re upskilling and prospecting .

Highlighting superstar traits in a sales cover letter

Knowing what sales managers look for in an ideal sales candidate equips you to position your own strengths in a way that makes them stand out in your cover letter.

Therefore, highlight your achievements in a way that aligns with one of these ideal rep qualities.

For example, say that in a previous role you alone increased company-wide customer referrals by 30%. While very impressive, rather than simply listing this as a standalone statistic, tie it into the customer connection quality from the sales superstar list.

The end product may look like this:

Through excellent listening and conversational skills, I built meaningful customer relationships that stimulated a 30% increase in customer referrals

Here’s a sales cover letter example from an account executive applicant :

Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business, with over $70,000 worth of merchandise sold in the top-performing quarter at Best Buy.
Exceptional academic qualifications, including a forthcoming Bachelor of Business Administration in Finance from The George Washington University School of Business.
Successfully automated and maintained an innovative metrics reporting process for the team's monthly capitalization rates, dramatically increasing capitalization opportunities on a per-project basis at Royal Bank of Canada.
Effectively prepared a variety of business and personal tax returns for clients using Syntax, filing more than 84 tax returns a day resulting in an additional 34 new clients during the taxation season at MA Consulting.
Provided expert assistance in auditing and organizing information regarding tax returns.
Assisted specialists in verifying data and communicating with customers to maintain documentation, running and preparing support documents at Mariner Finance.

He seamlessly intertwines his own achievements with the attributes that make up a top sales performer.

If we take a closer look at the first bullet point, which contains his achievements:

Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business.

Sales superstar strengths:

Driving business growth through high motivation, willpower and grit. To win Top Sales Consultant two quarters in a row takes serious determination and a will to succeed
Goal-orientedness. In order to drive sales to such a high level, he must have set exceedingly high goals for himself and made a valiant effort to achieve them

Keeping what hiring managers are looking for front-of-mind can help you tailor your cover letter in a way that lands you an interview.

Pro-tip : Ensure that your cover letter is congruent with your profile on LinkedIn in case the hiring manager examines your credentials further. As LinkedIn’s platform is designed to blend the traditional resume and cover letter (and resume examples) via bios and job experience, it should synchronize with your application.

Sales cover letter examples: How to stand out

When it comes to cover letter examples, sales representatives should consider both quality and format.

There are three essential tactics to follow when creating a cover letter for a sales position:

Top. Explain why you’re the best candidate for the job (as discussed in the first section)
Middle. Format your achievements with bullet points to make them pop
Bottom. Finish strong with a CTA (your contact details with a few words encouraging them to get in touch)

Let’s run through each section in detail with some sales cover letter samples to boot.

Top of the cover letter

Start with a targeted message. Explain why you are the best candidate for this specific position. The more details the better. Avoid sounding overly broad.

If you can find the hiring manager’s name via research, include it. Addressing your cover letter to a specific person adds a personal touch that can pique interest.

The goal is to capture the hiring manager’s attention and convey that you are astutely familiar with the company and brand that you’re applying to work for.

Here’s a cover letter template for the start of your letter:

In this example, the applicant begins with a personalized opener and highlights a specific interest in the company they’re applying to work for.

By showing a specific interest in the company and role, you significantly boost your chances of landing an interview. That’s because personalization helps to bridge the gap between anonymous applicant and cultural fit.

Middle of the cover letter

Transition into your specific achievements and accomplishments in previous positions. As discussed above, align your skills with the strengths and qualities that hiring managers are looking for.

Quantify your achievements and detail specific examples of what you’ve done. Did you hit your sales goals for three consecutive years? Were you awarded the top inside sales rep for two quarters? Now is the time to say it. Use bullet points to make them pop. Go beyond what’s listed in your sales representative resume and add value bombs where applicable.

Here’s a template for the middle of your sales representative cover letter:

Closed deals at a rate 2x higher than company set targets by asking pointed questions based on actively listening to prospects’ needs

Grew customer base by 15% through driven and motivated networking, outreach and follow-ups

Awarded Top Sales Representative for 5 out of the 8 quarters I was employed

Designed a first-rate internal communications strategy that directly boosted pipeline growth by 10% in one year

Consistently drove aggressive YOY sales by 20% over the last 2 years

Created an internal communication skills course for entry-level reps which resulted in an 18% increase in quota attainment

Bolding your numeric achievements is an effective visual strategy. The hiring manager will most likely scan your cover letter and, if impressed by your achievements, will re-read in full.

Bottom of the sales cover letter

Finish with a short paragraph that indicates how you will offer an advantage if hired.

Now is the time to dictate specifically how you will use your aforementioned passion, excitement and achievements to better the company you’re applying to. Again, do your research before applying so that you can align this section with the company’s needs.

The best place to learn about what the company wants from you is the job description itself. The job description should set clear expectations of what the role entails, the daily activities and required experience. It will also tell you a bit about the company.

Allude to the themes in the job description in your final paragraph. This shows that you:

Read the job description in full
Conducted follow up research
Are capable of selling yourself based on the criteria you’ve been given

Here’s a template for the end of your cover letter:

Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth.

Here, the applicant uses personalization to highlight their company-knowledge, work experience and future goals. They clearly state how they’ll contribute to the company’s growth and help them scale meaningfully. It’s obvious that they’re passionate about what the company does and are ready to take the next step in their career.

Here’s a template for the CTA with easily accessible contact information, which will make it easy for the hiring manager to reach out immediately without wasting valuable time:

Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration.

Kind regards,

[Your Name]

Make sure to end your cover letter with a professional signoff. Match your voice and tone with the company’s style, which you can find in the job description and throughout your research.

For example, if the tone is highly professional use any of the following signatures in your cover letter:

Best regards
Kind regards
Respectfully
Yours sincerely (if you know the name of the recipient and you open with their name)
Yours faithfully (if you don’t know their name and you open with “dear sir/madam”)
If the company’s tone is more laid back, you can use:
Thank you for your consideration

Avoid using casual phrasing. As a cover letter is a formal correspondence and an opportunity to make a great first impression, casual phrasing can come across as overly friendly and unprofessional.

Do NOT use any of the following signatures in your cover letter:

Affectionately
Warm regards
Take it easy
Have a great day

The complete cover letter for sales associate

Combining all the sections above, this is what a complete cover letter for sales associate positions could look like.

Dear [NAME], I’m so excited to apply for this job because I’ve followed your company for years. I am very familiar with the mindset required to excel as a sales representative for your brand. I respect your values, mission and goals when it comes to making a global social impact through a meaningful, value-driven platform. I’m incredibly excited about the work that your company does and I believe my previous experience gives me the competitive edge you’re looking for in a rep. As a rep for [PREVIOUS COMPANY], I acquired a dynamic skill set that aligns with your company’s needs. I’m ready to pursue my ultimate dream career and blend my unique skills and accomplishments with something that aligns with my preeminent personal passions. Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth. Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration. Kind regards, [Your Name]

Final Thoughts

Regardless of the sales position, cover letters that follow the example shown by those above can help you rise above the crowd. A great sales cover letter offers an opportunity to connect with the hiring manager at the company you’re applying to. It’s a chance to stand out from the crowd, showcase your talents and your selling skills.

Use it as a sales platform to sell yourself. Format it in a way that helps the reader easily find your accomplishments and wow them by aligning past achievements with ideal candidate qualities.

Personalize it by researching the company and showcasing excitement for the specific role. Avoid generalizations and discuss details. Read the job description in full, reference its themes throughout and explain exactly why and how you are the right candidate for the job.

While not every hiring manager reads cover letters, you should always put your best effort into writing them. You never know when it will be the breakthrough you need to land an interview and eventually get the job.

Driving business growth

Full access. No credit card needed.

How to respond to customer complaints (with 6 templates)

Learn how to deal with customer issues, improve satisfaction and build loyalty with these customer complaints response templates and best practices.

How-to guide essentials: from concept to completion

Learn to create effective how-to guides with clear steps, visuals and tips. From concept to completion, make your guide engaging and valuable.

Social media marketing: Everything small businesses need to know in 2024

Social media is always evolving, so your brand’s promotion strategy must also adapt. Learn how to implement effective social media marketing in 2024.

Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

Don't forget to share this post!

11 Types of Sales Jobs: Which is Right for You?

12 Sales Skills That'll Take You from Good to G.O.A.T. in 2024

How to Become a Consultant: 11 Steps to Doing it Right

33 Stats to Know if You’re Considering or Planning a Sales Career in 2024

The Guide to Becoming a Sales Director

Career Ladders: The First Step to Stopping Sales Team Turnover

Why Sales Is the Best First Job, According to HubSpot Sales Reps

What Is a Sales Engineer & How Do You Become One?

How to Deal with Imposter Syndrome in Sales

Social Media for Business: 3 Reasons Salespeople Need an Online Presence

Five fill-in-the-blank cover letter templates to help you impress recruiters.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

Sales Cover Letter Examples and Templates for 2024

Cover Letter Examples
Cover Letter Text Examples

How To Write a Sales Cover Letter

When writing your sales cover letter, focus on how you can grow revenue for the company that posted the job. Also, emphasize your skills in related areas like account retention, customer service, contract negotiations, or territory management. This guide offers cover letter examples and tips for landing your next sales position.

Sales Cover Letter Templates and Examples

Entry-Level
Senior-level

Sales Text-Only Cover Letter Templates and Examples

Senior-Level

Savannah Bateman Inside Sales Representative | [email protected] | (678) 901-2345 | Columbus, OH 01234 | LinkedIn

February 11, 2024

Emma Neal Senior Hiring Manager Staples (543) 210-9876 [email protected]

Dear Ms. Neal:

Last quarter, I grew my client base by 22% while maintaining a 95% account retention rate. My expert product knowledge and networking skills inspired confidence and loyalty in clients. I hope to bring the same level of growth to the sales representative role at Staples.

Your brand’s product set and focus on corporate clients is an ideal fit with my skills and experience. A driven professional with deep knowledge of local markets, I believe I can help your team significantly increase its revenue in 2024. My recent achievements include:

Leading a local market research project that improved our product positioning and grew revenue by 43% in 2023
Generating more than 110% of my quota for five consecutive quarters
Converting 81% of leads into sales, with 62% becoming repeat customers

I’d appreciate the chance to discuss how my skills can make me a valued member of your team. Please let me know a suitable interview date. Thank you for your time and consideration.

Savannah Bateman

Simon Bishop Sales Executive | [email protected] | (917) 476-8365 | Rochester, NY 14622 | LinkedIn

February 12, 2024

Diane Young Senior Hiring Officer The Big Sales Company (375) 564-7148 [email protected]

Dear Ms. Young:

Over my past four years as a sales executive, I’ve grown my client base 50% in a competitive market. I hope to make a similar impact as the newest member of your sales team.

With seven years of industry experience and a bachelor’s degree in marketing, I’m drawn to your company’s reputation for top-caliber digital products. My career highlights also include:

Launching a social media strategy that increased our online presence and grew sales by 15%
Raising customer satisfaction scores and retention by 10% in one year

I would like to further discuss the sales executive position at The Big Sales Company and how my skills can benefit your team. Please call or email me to schedule an interview. I appreciate your time and look forward to possibly hearing from you soon.

Kind regards,

Simon Bishop

Jennifer Manning Sales Manager | [email protected] | (836) 183-2648 | New York, NY 10027 | LinkedIn

Michael Davis Hiring Manager 123 Corporation (126) 054-7746 [email protected]

Dear Mr. Davis:

As sales manager at The ABC Agency, I’ve led a 20-person team to exceed monthly quotas and grow annual revenue by 20% in two years. With my passion for sales training, I could be a valuable asset to your organization.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company. My achievements also include:

Launching a market strategy to improve health care industry positioning, which grew sales by $210,000 (30%)
Devising successful social media strategies to increase our online presence

I would love to discuss how my skills and experience can benefit 123 Corporation. Feel free to contact me to schedule an interview in the coming weeks. Thank you very much for your consideration.

Jennifer Manning

A great sales cover letter usually has five sections, outlined below. When possible, connect each section back to your defining sales skills and the employer’s hiring needs. The following advice and examples show what to include in your cover letter so it’s optimized for each job application.

At the top of the page, include your resume contact header, the date, and any contact details you have for your recipient. Add the title “Sales Professional” to your contact header. You can then modify this title to align with each job posting (as long as it’s still true to your background). As sales jobs vary, this extra detail can enhance your cover letter by quickly showing employers you’re the type of applicant they’re looking for. That can pertain to someone in management, inside or outside sales, or a certain product set or market region.

(Note: Feel free to omit this section if you send your letter as an email message and your contact information is part of your signature.)

2. Salutation

Whenever you can, address your recipient by name – it’s the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the recipient’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each job opening.

Dear 123 Corp. Sales Manager:

3. “Hook” or introduction

To catch the reader’s attention, start your letter with an example of your success in growing revenue or an assigned client base. Since performance numbers are key to your field, quantify your example in terms of a clear percentage, ranking, or dollar amount. In the sales cover letter example below, see how the applicant quickly connects her chosen highlight to a relevant skill (sales training) that can benefit the employer.

4. Body paragraph(s)

Use the main section of your letter to tell why you’re drawn to this job or employer. For instance, maybe it’s an outside sales role in an industry you’re eager to return to. Or maybe the company’s brand, business model, or sales approach appeals to you somehow. With this explanation, you can show hiring managers you read their job posting and are responding to it directly.

Following this explanation, cite two or three more of your main skills or achievements , possibly as bullet points.

5. Call to action

Finally, request an interview and thank the manager for their consideration. Carry your letter’s focus through this last paragraph by briefly restating your ability to drive lucrative sales deals. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.

Sales Cover Letter Tips

1. highlight your main sales skills.

As part of your letter’s body text, add a short list of bullet points to show your success in different sales areas. For instance, you might mention a program you started to enhance collaboration with the marketing team. Or, if you’re applying to a leadership role, cite measures you took to raise sales staff morale and retention.

This is another section where you can specify revenue growth or other performance data relevant to your field. In the following example, notice how the applicant uses percentages to give compelling evidence of her skill set.

My recent achievements include:

2. Speak to the company's strategic goals

An effective cover letter doesn’t just give facts about your past, it also shows your excitement for the future. What direction is the hiring company headed? Does the job posting reveal its short- or long-term business goals? Speak to those goals and how you see yourself advancing them, and you’ll give your cover letter the engaged and confident tone it needs to stand out.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company.

3. Show you can serve each customer's needs

Sales jobs often center on building clients’ trust and finding custom product solutions. Feature this consultative approach in your cover letter if it reflects your background and the sales roles you’re pursuing.

Sales Cover Letter Frequently Asked Questions

Do i really need a cover letter for my job search -.

Yes, in most cases. The majority of job postings today require or allow you to send a cover letter along with your resume. While not every hiring manager reads or prioritizes them, a well-crafted letter can only help you stand out from other applicants. It will also help you clarify what points to emphasize during the interview.

How do I persuade the hiring manager of my sales skills? -

Don’t just tell, show. Anytime you use a trait like “dedicated” or “client-focused” to describe yourself, follow with a clear example showing the trait in action. Detailed examples of your success help hiring managers envision the value you’ll add to your next sales job.

How long should my cover letter be? -

No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you’ve worked many years in sales. Give just enough detail to pique hiring managers’ interest so they take a closer look at your resume.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

Jacob Meade

Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

Check Out Related Examples

Retail Sales Associate Cover Letter Example #3

Retail Sales Associate Cover Letter Examples and Templates

Sales Manager Cover Letter Examples and Templates

Sales Representative Resume Examples Mid-Career

Sales Resume Examples and Templates

Build a resume to enhance your career.

How To Follow Up After an Interview Learn More
How To Show Your Problem-Solving Skills on Your Resume and Cover Letter Learn More
The Pharmaceutical Sales Career Path Learn More

Essential Guides for Your Job Search

How to Write a Resume Learn More
How to Write a Cover Letter Learn More
Thank You Note Examples Learn More
Resignation Letter Examples Learn More

Guest Posts

15 Stellar Sales Cover Letter Examples to Elevate Your Sales Career

Explore 15 impactful sales cover letter examples to supercharge your job applications. Craft compelling pitches and stand out in the competitive sales landscape.

If you’re a sales professional tired of hunting for a job, a persuasive sales cover letter can be your ticket to success. Whether you're a seasoned sales professional or just stepping into the industry, crafting a captivating cover letter is essential to make a lasting first impression.

Let us explore the curated collection of 15 exceptional sales cover letter examples that showcase the art of effectively pitching yourself, highlighting your skills, and resonating with prospective employers.

Elevate your application game and learn the secrets to stand out in a sea of candidates, grabbing the attention of hiring managers and paving your way to a successful sales career.

How to write a sales cover letter

Writing a compelling sales cover letter involves showcasing your skills, experiences, and enthusiasm for the position while demonstrating your understanding of the company's needs and goals. Here's a step-by-step guide to help you craft an effective sales cover letter:

Format and header : Start with your contact information, followed by the date and the recipient's details. Use a professional font and maintain a clean, easy-to-read format.
Salutation : Address the hiring manager by name if possible. If you don't know their name, use a generic salutation like "Dear hiring manager."
Opening paragraph : Introduce yourself and mention the specific role you're applying for. Briefly express your enthusiasm for the position and the company. You can also include a sentence that highlights a mutual connection, if applicable.
Middle paragraphs : Use one or two paragraphs to showcase your relevant skills, experiences, and achievements. Tailor your content to align with the job description. Highlight specific accomplishments that demonstrate your ability to meet or exceed sales targets, build relationships, and contribute to the company's success. Use quantifiable results whenever possible (e.G., "Increased sales by 30% within the first quarter").
Show your fit : Explain why you're a perfect fit for the role and the company. Mention aspects of the company's culture, mission, or products/services that resonate with you. Describe how your background and skills align with their needs and how you can contribute to their goals.
Address concerns or gaps : If you have any gaps in your resume or changing career paths, briefly address them and explain how your experiences have prepared you for the sales role.
Express enthusiasm : Reiterate your excitement about the opportunity to join their team and contribute to their success. Make it clear that you're genuinely interested in the position.
Closing paragraph : Thank the employer for considering your application and express your interest in further discussing your qualifications. Mention that you've attached your resume for their review.
Formal closing : End the letter with a professional closing , such as "Sincerely" or "Best regards," followed by your typed name.
Signature : Leave space for your physical signature if you're submitting a printed cover letter. If submitting electronically, simply type your name.
Contact information : Include your phone number and email address under your typed name for easy follow-up.
Proofread : Thoroughly proofread your cover letter for grammar, spelling, and formatting errors. Mistakes can make you appear careless and negatively impact your chances.
Tailor for each application : Customize your cover letter for each application. Address the company's specific needs and reference relevant experiences to demonstrate your fit.
Keep it concise : Keep your cover letter concise, ideally around one page. Use strong, succinct language to convey your message effectively.
Attach your resume : Attach your resume to the email or application if applicable.

Your sales cover letter should be a balance of professionalism, enthusiasm, and evidence of your sales prowess. It's your chance to make a strong first impression and encourage the employer to review your resume and consider you for an interview.

5 Detailed sales cover letter examples for inspiration

Here are five sales cover letter examples that you can use as inspiration or modify to suit your specific situation. Remember to customize the content to match your skills, experiences, and the position you're applying for.

1. Sales cover letter example for entry-level sales position

2. sales cover letter example for experienced sales representative, 3. sales cover letter example for sales manager, 4. sales cover letter example for pharmaceutical sales, 5. sales cover letter example for technical sales engineer, 10 short sales cover letter examples.

Here are five short sales cover letter examples that you can use as inspiration or modify to suit your specific situation. Remember to customize the content to match your skills, experiences, and the position you're applying for.

1. Sales cover letter example for cold prospecting

2. sales cover letter example for referral mention, 3. sales cover letter example for job posting response, 4. sales cover letter example for expressing industry knowledge, 5. sales cover letter example for highlighting achievements, 6. sales cover letter example for entry-level sales position, 7. sales cover letter example for experienced sales professional, 8. sales cover letter example for consultative sales approach, 9. sales cover letter example for sales management, 10. sales cover letter example for demonstrated results.

Feel free to customize these cover letter examples according to your own experiences and the specific job you're applying for. Tailoring the content will help you stand out and make a stronger impression on potential employers.

As we wrap up our exploration of these 15 sales cover letter examples, remember that your cover letter is your chance to shine, showcasing your unique skills, experiences, and passion for the field. Each example we've discussed offers valuable insights into how to captivate recruiters and hiring managers, leaving a lasting impression.

Embrace the art of effective communication, and watch as your applications rise to the top of the stack. Here's to your future success in the dynamic world of sales!

10 Most Sought-After Customer Service Skills for Your Resume

60 world photography day wishes for your sales team to appreciate them, unlock the biggest secret of engagement to retain your top performers..

-->Nagma Nasim -->

Nagma is a content writer who creates informative articles, blogs, & other engaging content. In her free time, you can find her immersed in academic papers, novels, or movie marathons.

Commission Payouts? Consider It Done!

Streamlined automation for peak performance. Achieve 95% faster commission processing now.

Quick Links

Reasons for sales commision automation | Reasons sales contests failing | Evolution of gamification in sales

Performance rewards gift cards | Loyalty gift cards | Sales targets gift cards | sales team gift cards | channel incentives gift cards

Sales compensation software | Sales performance management system | Sales incentive programs

Sales compensation trends | Bad sales incentive plan | Boosting the potential of tele support tele sales teams through gamification

Meet Empuls

See how 1000+ HR leaders globally use Empuls to build highly engaged and high performing teams.

Build my resume

Build a better resume in minutes
Resume examples
2,000+ examples that work in 2024
Resume templates
Free templates for all levels
Cover letters
Cover letter generator
It's like magic, we promise
Cover letter examples
Free downloads in Word & Docs

7 Sales Cover Letter Examples & Writing Guide for 2024

Sales Manager Cover Letter
Sales Cover Letters by Experience
Sales Cover Letters by Role
Write Your Sales Cover Letter

Sales are the lifeblood of business. Whether selling products or services, you take care of customers as they invest in your company.

Sales mean selling well, and that makes all the difference in keeping clients happy and hungry for what you’ve got. Every business needs someone with sales skills—it’s just a matter of what you’re selling and to whom, which makes sales a versatile option for those looking to broaden their horizons.

Whether you’re joining sales or a seasoned veteran, you may need to write a cover letter with your sales resume when job hunting. So, we have seven sales cover letter examples, plus tips for selling your cover letter. We’ve done the heavy lifting to help you present your top job skills at every sales interview.

Sales Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your sales manager cover letter!

(123) 456-7890 9360 Imaginary Blvd. New York, NY 10001

February 1, 2023

David Durfey, Director of Human Resources Trek Bikes 801 West Madison Street Waterloo, WI 53594

Dear Mr. Durfey,

As an avid participant in both on-road and off-road hobby biking, I spend my weekends caught up in the thrill of challenging my physical and mental limits when I’m not busy attending to client needs during my day job in sales. While ensuring customer satisfaction drives my career, I have a special place in my heart for sports equipment as experience has shown me that the equipment used really makes the sport. That’s why I’m excited to join Trek Bikes as your next sales manager.

My sporting goods sales management role with Decathlon provided valuable experience bridging the gap between customers and their favored sport, allowing me to equip them with gear to perform their best. My sales team and I successfully developed promotional strategies such as a patronage reward system and a social media discount code campaign that yielded a positive return of 7% in my last year with them. We also maintained customer satisfaction at a consistent rate of 73%, with a CSAT response rate of 49%.

One of my leading roles at Decathlon involved training and evaluating sales employees. While we received plenty of education and support material, I knew that effective management also involved working directly with each employee to empower their sales process better. Using this one-to-one coaching approach, my sales team surpassed expected sales metrics such as customer engagement and sales volume by 5% year over year.

With my sports and sales history and experience in employee management, I believe I can help Trek Bikes in its mission to change the world. I look forward to discussing how my skills and qualifications can help contribute to your organization’s vision of a better future.

Best regards,

Natalie Walton

Enclosures: Resume Application

Why this cover letter works

Before writing a cover letter , research the job role. If you’re familiar with the products and services the company sells and its target market during the interview, that’ll help you stand out among other potential hires.
Your resume tells employers about you, but your cover letter takes it further by telling them how you’ll fit in with their work culture. Some things just can’t be summarized into resume bullet points, and your cover letter is where you illustrate how you’ll apply your previous job experience in a new environment.

Sales Assistant Cover Letter Example

Copy this text for your sales assistant cover letter!

123 Fictional Avenue Portland, OR 97201 (123) 456-7890

November 20, 2023

Joseph Young Columbia Sportswear 123 Fictional Lane Portland, OR 97201

Dear Mr. Young:

The intersection of outdoor active lifestyles and strategic salesmanship provides an exciting, vibrant landscape. In the heart of this, Columbia Sportswear stands as an unyielding bastion, dressing millions of outdoor enthusiasts worldwide. Fueled by my passion for sales and operational efficiency, I’m eager to contribute my expertise as a sales assistant at Columbia Sportswear.

Most recently, I served as a sales specialist at REI, where I honed my skills in tracking and optimizing sales data using Microsoft Excel. I developed models to forecast sales with an accuracy of about 94%. Subsequently, I implemented targeted marketing and sales strategies that increased revenue by 13% while reducing holding costs.

Prior to REI, I worked as a sales support specialist at Patagonia, also based in Portland. There, I developed proficiency in email marketing platforms such as Mailchimp and Constant Contact, directing campaigns that significantly enhanced customer engagement and fostered an 18% rise in conversions. My ability to connect with customers and understand their preferences contributed considerably to this success.

I began my professional journey as a data entry clerk at The North Face. Here, I dove into database querying, thus refining data extraction for marketing and sales purposes. Through carefully designed SQL queries, we witnessed a time-efficiency increase of about 28%, easing the workload for key decision-makers.

Pairing my enthusiasm for outdoor activities with a career in Columbia Sportswear is an exciting prospect. I’m confident that my combination of data-driven decision-making, effective communication, and customer-centric approach will significantly benefit the sales team. Thank you for considering my application. I’m thrilled about working with the Columbia Sportswear team and I’m available at your earliest convenience for an interview.

For example, Leo executes a seamless transition of his data querying expertise solidified as a data entry clerk at North Face into his sales assistant masterpiece. Therefore, never write off certain indirect experiences when applying for junior positions.

Pharmaceutical Sales Cover Letter Example

Pharmaceutical sales cover letter template

Copy this text for your pharmaceutical sales cover letter!

123 Fictional Avenue Las Vegas, NV 89101 (123) 456-7890

Sofia Allen Abbott Laboratories 123 Fictional Lane Las Vegas, NV 89101

Dear Ms. Allen:

In an era where innovative healthcare solutions intertwine with the fast-paced world of sales, it is thrilling to be part of an industry that continually rises to deliver life-changing products. Serving customers while benefiting humanity is my calling and driving force. Nothing could answer my drive more than operating as a medical sales specialist at Abbott Laboratories, a global leader in health technology. With mounting enthusiasm, I look forward to applying my relevant proficiencies within the intricacies of this role.

As a senior medical sales representative for Medtronic, I focused on delivering engaging product demonstrations, leading to a 29% increase in annual product adoption rates. My in-depth knowledge of medical equipment and the ability to communicate complex information helped secure a 33% growth in the local client base within 18 months.

With an extensive background in inventory management, I leveraged advanced tools such as Clear Spider and Fishbowl Inventory as a sales specialist at Rotech. My efficient management of stock levels, procurement, and demand forecasting fostered a 14% reduction in carrying costs and an improvement in overall customer satisfaction.

I have also honed my skills in sales territory mapping and have increased sales by 17% at Capsule. Utilizing BatchGeo and eSpatial, I effectively segmented, prioritized, and engaged with prospective clients and territories, resulting in increased revenue and expanded market presence.

I’m genuinely excited about the prospect of representing Abbott Laboratories as a medical sales specialist, with a drive to exemplify the company’s commitment to innovation and excellence while improving patients’ lives. I look forward to discussing how my skills align with your goals and can help develop a meaningful relationship with your esteemed clientele. Thank you.

Priya Mehta

Emulate how Priya weaves in how she used Clear Spider and Fishbowl for stock management and BatchGeo and eSpatial for sales territory mapping. It’s about showing off your ability to use technology to skyrocket efficiency and results.

Digital Sales Representative Cover Letter Example

Digital sales representative cover letter template

Copy this text for your digital sales representative cover letter!

(123) 456-7890 7890 Fictional St. New York, NY 10001

Darlene Mendoza, Corporate Sr. Human Resources Manager ProSites Headquarters 38977 Sky Canyon Drive, 2nd Floor Murrieta, CA 92563

Dear Ms. Mendoza,

ProSites’ focus on innovation and growth in the medical and dental web marketing sphere speaks to me as a digital marketer and salesperson. While some treat sales as just another job to put food on the table, I believe my calling lies in empowering clients with practical tools to bring their business to the next level, and that shows in how I build relationships with each customer I serve.

Having developed specific experience in both B2B and B2C sales during 3 years at Adobe, I know how vital it is to foster the business-to-client connection, especially in our current digital age. My understanding of B2C marketing gave me a unique perspective in empathizing with our clientele’s pain points to help me exceed target sales metrics by 6% each year. To do so, I habitually nurtured viable sales leads by following up on them at designated intervals and establishing a two-way street by not just listening to their problems but also resolving them whenever possible.

I was also fortunate to receive support from a stellar sales team while at Adobe, where my colleagues and I achieved a 71% sales win rate in my last year. We did so through iterative analysis of our sales performance, where we evaluated each part of the sales process in search of opportunities where we could implement steps that would result in compounding positive growth.

My passion for equipping clients with what they need to excel propels me to seek opportunities to serve them better; I am confident this enthusiasm will help me perform at my best as ProSites’ next digital sales representative. I look forward to discussing this further with you. Thank you for your kind consideration.

Charmaine Lee

Enclosures: Resume Application Google Digital Marketing Certification

You won’t be a perfect fit for every role. Still, past experience might offer an alternate perspective to draw on as you write your digital sales representative cover letter.
Company websites and sales representative job descriptions are a treasure trove of information. Just as you’d research a sales lead before pitching, do the research to show a potential employer how you understand and align with the company.

Sales Consultant Cover Letter Example

Copy this text for your sales consultant cover letter!

(123) 456-7890 8520 Unreal Avenue New York, NY 10001

Gareth Lloyd, Human Resources Executive Director Morgan Stanley & Co. LLC 1585 Broadway Avenue New York, NY 10036

Dear Mr. Lloyd:

Morgan Stanley’s reputation as one of the top investment management firms in the world precedes it, and I am excited to join its prestigious ranks as an internal sales consultant. My background in investment banking, FINRA Series 7 certification, and status as a CFA charter holder equip me with an intimate understanding of investment management solutions, so I can bridge the gap between clients and what they need to make sound financial decisions.

While at Citibank, I found fulfillment in meeting and exceeding client expectations by equipping myself with the knowledge I would require to effectively tailor my sales approach to their needs. As such, I received the top salesperson award for 2 of the 3 years I spent with the investment sales team.

My sales team and I also successfully streamlined our time spent selling by 7% by measuring and evaluating customer interactions. Our method involved analyzing customer surveys and support tickets to identify areas where we could improve. Correcting these areas in our sales approach and product design allowed us to surpass our target sales quota by 8% in my final year.

Participating in and supporting client growth is an enriching experience that pushes me to excel in the context of my sales career. I look forward to joining Morgan Stanley, where I know we will achieve great things together. I hope to hear from you soon about how I can contribute as your next internal sales consultant. Thank you for your time.

Samantha Kim

Enclosures: Resume Application Chartered Financial Analyst (CFA) Certification FINRA Series 7 Certification

Credentials and experience can influence the company’s decision. Even if you don’t have exactly what they need, unique proof of results can help make up for what you might lack—or even bring a little extra something to the table.
It’s not enough to just understand the company—show the prospective company how you plan to meet the needs of its target market to set you apart from other applicants.

Medical Sales Cover Letter Example

Copy this text for your medical sales cover letter!

123 Fictional Avenue Cincinnati, OH 45202 (123) 456-7890

February 15, 2024

Alexander Harris Procter & Gamble 123 Fictional Lane Cincinnati, OH 45202

Dear Mr. Harris:

My career path, fueled by a passion for biotechnology and a fascination with the transformative power of bioinformatics, uniquely positions me for this role. Procter & Gamble’s work in the biotech sphere has always been a source of inspiration for me, and the prospect of contributing to such a team is incredibly exciting.

In my previous role as a quality control analyst at Smithfield BioScience, I successfully implemented a new bioinformatics protocol that led to a 27% cut down in product recalls – maintaining the company’s high-quality standards. Additionally, I was a part of a team dedicated to streamlining our biocompatibility assessment process, shrinking costs by $14,682.

My role at Kurome Therapeutics included leveraging my bioinformatics skills to inform our sales strategies. By analyzing market trends and customer data, I helped tailor our sales approach, contributing to a 7.4% rise in sales revenue. This data-driven strategy was instrumental to discover new market opportunities and optimize our product portfolio for diverse client needs.

My experience extends to leading a small team in the quality assurance department at Endpoint Clinical. Here, I oversaw a project that improved product reliability by 39%, as evidenced by rigorous testing and customer feedback. My team’s dedication and my leadership in this project were crucial in elevating our department’s performance, directly impacting customer satisfaction and repeat business.

I am eager to bring my blend of technical acumen, sales prowess, and a proven track record of driving growth to Procter & Gamble. I believe that I am ready to make a meaningful impact on your sales team.

Sophia Silva

Enclosures: Resume Application 2 letters of recommendation Transcript of records

Following the method of “tooting your own horn”, this cover letter takes advantage of supporting enclosures/documents like 2 letters of recommendation and a transcript of records to support her candidacy.

Car Sales Cover Letter Example

Copy this text for your car sales cover letter!

123 Fictional Avenue Orlando, FL 32802 (123) 456-7890

Scarlett Wright Classic Honda 123 Fictional Lane Orlando, FL 32802

Dear Ms. Wright:

With a profound interest in automotive innovation and a commitment to sustainable practices, I have dedicated my career to becoming an expert in this field. This journey has not only been a professional pursuit but also a personal passion, as I am deeply invested in building a more environmentally conscious automotive industry.

During my tenure at AutoNation Acura North Orlando, I administered a unique campaign to promote fuel-efficient models, which led to a 34% growth in sales of hybrid and electric vehicles within a year. My strategy was rooted in extensive customer education about the long-term financial and environmental benefits of these models.

At Orlando INFINITI, my role transcended traditional sales. The initiative was all about educating customers on the environmental impact of their vehicle choices, emphasizing the importance of emissions reduction. This campaign, coupled with my in-depth knowledge of fuel efficiency, gained a notable 23% uplift in sales of eco-friendly models.

Additionally, my expertise extends to trade-in evaluations, where I developed a transparent assessment process at Greenway Ford. This process was appreciated by customers for its fairness and clarity, leading to a 19% surge in trade-in transactions.

Thank you for considering my application. I look forward to the possibility of contributing to your esteemed team and to further discuss how I can support Classic Honda’s goals. Please reach me by email or in person whenever it is convenient.

Aiden Mitchell

Here you’re very much going to depend on powerful metrics. This car sales cover letter includes eye-catching achievements like – ‘34% growth in sales of hybrid and electric vehicles’ and ‘23% uplift in sales of eco-friendly models’. As a hiring manager, this is quite convincing of the candidate’s ability to make a profit for the company.

Sales Resume

Sell the package by including a sales resume with your cover letter.

or download as PDF

Sales consultant resume example with 2+ years of experience

Outsell Your Competition with Your Sales Cover Letter

Salesperson pops out of computer screen to depict outselling the competition with sales cover letter

As a salesperson, there are a few things you must do to raise the odds of closing the deal: do your research, show proof of value, and bundle it all up into an appealing package.

Your cover letter is the same—demonstrating that you’re a candidate familiar with the company and its requirements is one thing, but if you can back that up with good examples of past results in a neatly presented document, that’s even better. All of that makes you downright irresistible as a prospective hire.

Step 1: Know the company and role

Before you apply for a job, consider how you’ll stand out from the many applicants crossing the recruiter’s desk. Between your sales resume and cover letter, the latter is your best bet at making a unique first impression.

To hunt down a sales role, use the information in the job description and the organization’s website to set the perfect bait (we mean your cover letter). Different companies have different values, and tailoring your sales cover letter to address each company’s needs will help convince them you’re the right person for the role.

Step 2: Demonstrate achievement with details

The format of your resume works like a product pamphlet or brochure; it contains all the specifications you have that will meet the job description’s requirements. Your cover letter, on the other hand, functions like a sales pitch that helps convince employers you’re the best fit for the job.

If you acquired an industry-specific certification like the CFA charter to boost your credibility as a salesperson, tell the hiring manager how you did it and how it affected your sales performance. If your sales team implemented a different approach to the sales process that positively impacted your win rate, elaborate on how the change helped you and what you learned.

Going beyond resume bullet points helps employers paint a complete picture of your person, so don’t skimp on the details.

Step 3: Presentation matters

Like selling products and services, your cover letter will draw more attention if presented in a neat, appealing package. While writing your sales cover letter, remember that hiring decision-makers often process hundreds of job candidates. Your document should end within one page, so reading it doesn’t feel like drudgery instead of an application.

On that note, keep your writing simple, professional, and sincere. You’re applying for a job, not waxing poetic or jamming jargon into each paragraph. The language in your cover letter should be easy to read. Recruiters will pay attention to how you present yourself in your cover letter because how you sell yourself will often indicate how well you can sell on behalf of the company.

The language in your cover letter should be accessible and easy to read so recruiters can grasp the material.

Once you’re done writing your sales cover letter, give it time to breathe before editing so that you can come back to it with a fresh perspective. If you have trusted people who can look over your document, even better—revise your cover letter using their feedback, and catch any errors or typos before sending your application, resume, and cover letter to the company.

Your Sales Cover Letter Outline: Start with Strategy

Group of 4 colleagues work on yellow laptops around large screen to outline sales cover letter

Now that you’re ready to craft your sales cover letter, we’re here to help. Let’s strategically go about this, much like any sales process you might already be familiar with from previous sales engagements.

How to start a sales cover letter

Your contact info: If you’re using a template, fill in the letterhead with your name, email, and phone number. Any filler text in the template should be replaced with the relevant details or omitted if they’re not required.

Formatting : If you’re using a block format instead of a template, include your address. While a template has your name on the letterhead, your name will be omitted from your address in a block format as it’s already present in your signature line.

Date: Sales processes sometimes take a while, and job applications are no different. The date written on your career documents should be the day your entire application is submitted.

Formatting : Write the date entirely, e.g., February 1, 2023. This format keeps the month and date clear and straightforward compared to the DD/MM/YYYY and MM/DD/YYYY difference in regional date formats.

Inside address: In short, the inside address is how you’ll contact the hiring decision-maker at your organization of choice. Start by naming the specific person in charge, then list their position, the company’s name, and finally the company’s address.

David Durfey, Director of Human Resources Trek Bikes 801 West Madison Street Waterloo, WI 53594

Formatting : Each part of the address should be on a new line, but you can list the hiring decision-maker’s position next to their name. Add a double space between your greeting and the inside address.

Greeting: First impressions count, and a good greeting or salutation can help your cover letter start with a bang. Try looking for the hiring decision-maker’s name on the organization’s website or social media, as that will add a personal touch to your writing. It also shows you’ve done your research to find out with whom you’ll be working.

Formatting : Commas after the greeting are great for companies with more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.

How to write your sales cover letter

Body: Your sales cover letter should have a maximum of four paragraphs, where you state your interest, demonstrate your enthusiasm, and show your eagerness for further discussion. Here’s where we get to the meat of the matter.

Formatting: The body of your cover letter should be single-spaced, with double-spacing between paragraphs for easy reading.

Opening paragraph: Like your greeting, your opening paragraph is where the recruiter will glean their first impression of you. State your interest in the job and mention one or two relevant credentials. Don’t be generic here, like:

I am interested in the sales consultant role at your company. I have three years of relevant sales experience in an adjacent field.

This doesn’t tell the recruiter anything they don’t already know, and if you’re trying to get a sale on the street with this introduction, they’ll walk past you without a second glance. Instead, try:

This opening catches the reader’s attention by first addressing the organization’s values, then showing how the candidate’s approach to work aligns with those values.

Paragraphs 2-3: The next couple of paragraphs are where you’ll elaborate on the credentials and qualifications introduced in your opening paragraph. For each paragraph, discuss one clear and relevant accomplishment relevant to the job description requirements. Be detailed and specific, and quantify your results whenever possible like this:

This paragraph tells the reader about specific, industry-relevant experience and links this experience with company values and metrics to further justify the candidate’s successful skill application.

Closing paragraph: You’ve done well introducing yourself and selling your capabilities as a competent candidate for the job; now, finish it with a sentence summarizing how your values and qualifications align with the company’s needs. Add a call to action at the end for some extra polish. This is bad:

I think I’ll do well in this sales consultant role. Thank you for your time and kind consideration.

It doesn’t exactly inspire confidence, and as a salesperson, one of the key personality traits is confidence, both in your product and in yourself. Instead, try something like:

How to end a sales cover letter

Signature: This is the time to say “thank you” if you didn’t do so in the closing paragraph. Use a professional close like “sincerely,” or “best regards,” along with your real name.

Formatting : If you’re sending any hard copies of your cover letter by mail or in person, make sure to quadruple-space, so you have room to sign your name in blue or black ink.

Enclosure(s): The sale isn’t final until all documents are complete. State “Enclosure(s)” at the end of your cover letter to let the reader know there’s more to come. Here, you’ll list in order of appearance your job application, resume, and other supporting documents required or relevant to the job description.

Formatting : If you’re listing more than one document, use “Enclosures” instead of “Enclosure,” so the reader knows what to expect.

Snag Your Next Sales Role with a Selling Resume

Horse runs with yellow envelope in mouth to deliver sales resume and cover letter

So, you’ve figured out how to sell your best cover letter, and you’re sure you’ve cracked the code to get the sale in the bag. But what about your sales resume?

If your resume is as ready to go as you are, that’s great! However, if you need to check your resume or use a free resume template , that’s why we’re here. Pressed for time? Try plugging your details into this one right now.

Sales Manager Resume

Need a resume to pair with your sales manager cover letter?

You’re a heckuva sales pro, and you deserve a dazzling sales strategy to match—our cover letter and resume tips will get you on your way to becoming a sales superstar. With our tools keeping you polished and fresh, you’re sure to shine at your next interview.

Include as much information as you can about translatable skills and why you want to get into a sales career. For example, customer service is very important in sales, and you can gain experience in it from a variety of previous jobs. Additionally, if you’ve obtained a business or marketing degree, you could emphasize marketing analytics or lead generation skills that you picked up in your studies.

You understand the importance of metrics like conversions or customer satisfaction. Aim to include some pivotal metrics from your previous work achievements while relating them to how you’ll help the company achieve its goals. Additionally, connecting your passion for the position will help a lot. For example, if you’re applying to be a sales rep for a gym, you could explain how you’re passionate about getting more membership signups to help others improve their health and well-being.

You can keep a similar structure for each cover letter, but you should customize the specifics to connect with each new job you’re applying to. It’s the same as how you’d tailor your message for each prospective customer’s needs when you’re on a sales call or adjust your strategies for a specific target market.

How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab , cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff. Moreover, 83 percent of respondents claimed that they would interview a candidate with a great cover letter, even if their resume isn’t up to par.

That said, you’ll still need a solid track record or educational background to snag the interest of an employer. But with a sales cover letter in hand, your next job search will become that much easier, whether you’re an entry-level job seeker or you’ve cultivated a LinkedIn resume that turns heads.

Why is a Sales Cover Letter Important?

Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview , and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you’d prefer to let your experience do the talking, this is still an invaluable skill to have.

5 Cover Letter Tips for Today’s Sales Professionals

Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn’t mean it has to be hard. The following tips will start you off on the right foot.

Be Clear And Concise

A cover letter is not an aria. It’s not a soliloquy or a monologue. It’s certainly not a rant. No, you can think of it as a short informational pamphlet—and the subject is you.

Rather than waxing poetic about your thoughts, feelings, or even your goals, stick to the main points, including who you are, what you’ve done so far, and what you can do for the company for which you’d like to work. Keeping your letter short and sweet can increase application success.

Make it Easy to Read

Hiring managers go through hundreds of resumes at a time. The way you format your cover letter can either help or hurt your chances of standing out.

No, that doesn’t mean it’s time to throw in the fancy fonts and fun colors. Instead, format your cover letter with the goal of making it easy to read.

Follow best practices such as:

Write short, concise sentences and remove unnecessary adjectives
Make your paragraphs shorter, or use bullet points to make key ideas stand out
Use clean, professional fonts at a size that’s easy to read

The overall goal is for hiring managers to quickly and easily see what makes you stand out beyond the rest of the applicants. Don’t hide your strongest selling points in small, swirly fonts and huge blocks of text!

Highlight Your Skills

It’s very important to highlight your sales skills in a cover letter. This is different from accomplishments, which we’re covering next. Your skills are a separate category, in which you describe what you bring to the table, regardless of whether you’ve used those skills in the past or not. Include such details as the apps, sales tools or programs you know how to use, languages you speak, and areas in which you’ve trained.

Example: I have 12 years of experience in enterprise sales , and have recently completed a course on Challenger Selling to increase my sales skill set. I happen to be fluent in Spanish, which has been a great help in closing deals in Latino markets.

While it is appropriate to include some reference to soft skills in your cover letter, limit it to a few. Any job applicant will claim they are a good problem-solver and a team player; it’s more important to share which skills make you stand out as a salesperson.

Example: When working with new customers, I consider myself a detective and my main tool is asking the right questions . This has helped me consistently identify leads that aren’t a good fit for the company right from our first conversation.

Showcase Relevant Achievements

In addition to putting your achievements on a professional resume , include a quick recap of them in your cover letter. Make those achievements quantifiable, using numbers and statistics from your sales reports or the company’s, and don’t hold back or engage in false modesty. This is no time to sell yourself short.

Example: I was the frontrunner for Employee of the Year at my company’s regional picnic, coming in at least 8 percent over my sales targets every quarter the previous fiscal year. I also took a course in enterprise sales and helped overhaul our company website to increase the user experience, following which we saw a 23 percent jump in conversions.

5 Steps To Writing A Sales Representative Cover Letter

So it’s time to write that letter and nail that sales representative position! But how exactly are you going to fit all the awesomeness that is you onto one page, single-spaced, in 12-point Helvetica font, without leaving anything out?

Good question, and as with all good answers, an analogy is called for: think of your cover letter as if it’s a highlight reel on your social media account. While your highlight reel can’t stand in for the hours you spend crafting witty tweets, it can give people a quick glance at who you are. And just like a highlight reel, the goal for your cover letter is to make others want to dig a little bit deeper.

A good sales representative cover letter should make your readers curious enough to learn more about you as a sales professional that they will want to ask you about yourself in person. Let’s take a look at how to make them do just that, in five easy steps.

1. The Header

Think of yourself as a sales hiring manager. How hard are you going to look for the contact information of a candidate if they can’t even bother to provide it somewhere obvious in the sales cover letter?

Answer: not very hard. That’s why every sales position cover letter needs a header. Usually, you’ll find it across the top, though sometimes the header runs along the side of the page. It needs to include your name, phone number, address, and any other contact information you might have.

Note that while cover letters to clients or professional colleagues might include your company name, a sales job cover letter should not. Under your info, put the date.

555.555.5555

[email protected]

December 19, 2022

Note that the header is different from the salutation, which includes the hiring manager’s contact information. Don’t confuse the two.

2. How To Greet the Employer

Here is where you greet your potential employer. It has two parts: the contact info and the salutation. First, include the same contact info you included for yourself, but relevant to the hiring manager: their name, basic info and company name.

Then greet them.

You can pick from a number of ways to do this, but if you know the manager’s name, that’s the simplest. “Dear Ms. Lannister” is always better than a “Hi there,” “Greetings,” “Dear Sir or Madam” or “To Whom It May Concern.” The former two are too casual, while the latter couple are old-fashioned and make it look like you haven’t bothered to look up their name.

Note: If you can’t be sure of someone’s pronouns, opt for a neutral “Dear Hiring Manager Lannister” or their full name.

3. The Introduction

As with anything else, you have very little time to make a good impression if you want the job. Whether you’re in software sales or yacht sales, you need to punch it right from the beginning.

The introductory paragraph should emphasize why you are an ideal candidate. Remember that this paragraph needs to entice the employer to read further, and readers will lose interest in a boring introduction. Include why you’re applying, any notable sales goals you’ve met or awards you’ve won, and a lead-in to the following paragraph.

Example: I was very excited to see the position of sales manager open at Winterfell Enterprises. In my ten years as an inside sales rep for Targaryen Inc., I have acquired a notable sales record, always meeting my quotas and earning Salesperson of the Year in 2020. I feel strongly that I’d be a great addition to your company as a sales manager.

4. The Body

Here’s where you flesh out your skills and achievements in more detail. Include items such as:

Work experience
Sales experience and sales skills
Communication skills
Time management abilities
Achievement or award track record

Note that you should avoid bullet points, though you can use them in your sales resume. The same goes for detailing aspects of your education, with the exception being your degree (associate’s, bachelor’s, master’s, etc.), which is appropriate to mention.

Mostly, this is a sales pitch that should include why you’re the best candidate for the job. Your existing knowledge and abilities are critical to whether or not you can land the role you’re looking for, so don’t hold back. While you should never brag or pass on compliments you’ve gotten, you should share exactly why you would be a good fit for the position.

Bad example: I’m told I’m the best salesperson if you have a difficult deal that no one can seem to close.

Good example: I have consistently proved myself as an asset to my employers, closing more than a dozen deals last year that other employees were unable to nail down.

5. The Conclusion

The last paragraph of your sales cover letter should include a summation, references, and the fond wish that you hear from the hiring manager again. It’s okay to use humor here as long as it is tasteful and doesn’t become the focus on the letter.

Example: Thank you for taking the time to read this letter. My references are happy to hear from you at any time, and hopefully they will say nice things about me like they promised. I look forward to speaking with you if they do.

If you prefer a more serious tone, simply express your gratitude and desire to hear from them again.

Example: I appreciate your time in reading this letter. Please feel free to reach out to my contacts at any time, and I hope to hear from you soon.

Cover Letter Examples

There exist a wide variety of job positions in the sales world, with different focuses, locations and levels of seniority. No one size fits all when it comes to sales jobs, which is why you need to tailor your sales cover letter to the exact position you’re looking for.

Naturally, we can’t cover every possible job title in a single post. However, the following sales cover letter example list should give you a fairly good idea of what employers are looking for. Feel free to browse both the resume templates and the cover letter templates for ideas before writing your own.

Sales Associate Cover Letter

If you’re just beginning your career in sales , then chances are good you might find yourself at a retail location. From cell phone stores to electronics outlets, car dealerships to boutiques that pay on commission, these are great places to cut your sales teeth.

Just because they’re good for entry-level employees doesn’t mean employers don’t expect a good showing, however. You’ll still need a cover letter that impresses. Go through the sales cover letter sample list below to see what we’re talking about:

Sales Associate Cover Letter 1
Sales Associate Cover Letter 2
Sales Associate Cover Letter 3

Inside Sales Rep Cover Letter

Responsible for selling products and services from company headquarters or satellite offices rather than retail locations where customers walk in, inside sales reps spend a lot of time on the phone and using email. (Ideally for the company, they’re also spending plenty of time using smart automated sales software , but that’s another subject.)

If you hope to become an inside sales rep, you’ll need a sales representative cover letter that demonstrates related abilities. That includes good customer service, the ability to focus under pressure, and a solid background in sales or its theory. Take a look at these examples:

Inside Sales Rep Cover Letter 1
Inside Sales Rep Cover Letter 2
Inside Sales Rep Cover Letter 3

Outside Sales Rep Cover Letter

While their inside counterparts work at a company building, outside sales reps travel to various locations to meet with clients on their turf. The two jobs have much in common, but an outside sales rep must demonstrate a skill set specific to traveling and meeting people in person.

This includes great one-on-one people skills, excellent personal grooming, and account growth. It is sales, after all. Here are a few excellent samples:

Outside Sales Rep Cover Letter 1
Outside Sales Rep Cover Letter 2
Outside Sales Rep Cover Letter 3

Sales Manager Cover letter

Whether you’re already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff. You’ll need to show you not only have sales chops, but that you can manage people at the same time.

A sales manager cover letter should include how long you’ve been in the industry, how many people you’ve managed, your previous positions, your sales quota history and any related stats. These letters showcase exactly how to present professionally and put yourself in the running for manager:

Sales Manager Cover Letter 1
Sales Manager Cover Letter 2
Sales Manager Cover Letter 3

You may have noticed that most of the above cover letter examples come with offers from their sites to help you craft your own cover letter (and often resume). If you don’t feel confident that you can do a stellar job yourself, go ahead and use one of those templates. Over time, you can use those skills to begin writing cover letters yourself, but there’s no pressure to do so now.

Why Are Sales Cover Letters Effective?

Again, writing a sales cover letter might feel daunting when you first set out to do it. In addition to making you look responsible and organized, however, a cover letter will immediately push you further up in the queue because a full 45 percent of job applicants don’t even include one. If you can get ahead of nearly half of the competition that easily, why wouldn’t you?

At the end of the day, a cover letter just isn’t that hard, and the potential rewards are indisputable. Take this opportunity to write the best cover letter you can, tailoring it to the job description and using a cover letter builder if necessary. There’s nothing wrong with getting a little help, but there’s everything wrong with leaving an opportunity on the table. That’s just not how salespeople roll, right?

Finally, keep learning. Increase your sales skills, learn to build remote teams , and practice your writing and communication skills as often as possible. Do this when you’re on the job hunt and when you’re not, because in the end, it will make you a better worker who is more appreciated by your employer. And that in turn is bound to pay off for life.

Discover our latest free sales tools powered by AI

Learn from the sales pros with our free sales guides.

Privacy preference center

We care about your privacy

When you visit our website, we will use cookies to make sure you enjoy your stay. We respect your privacy and we’ll never share your resumes and cover letters with recruiters or job sites. On the other hand, we’re using several third party tools to help us run our website with all its functionality.

But what exactly are cookies? Cookies are small bits of information which get stored on your computer. This information usually isn’t enough to directly identify you, but it allows us to deliver a page tailored to your particular needs and preferences.

Because we really care about your right to privacy, we give you a lot of control over which cookies we use in your sessions. Click on the different category headings on the left to find out more, and change our default settings.

However, remember that blocking some types of cookies may impact your experience of our website. Finally, note that we’ll need to use a cookie to remember your cookie preferences.

Without these cookies our website wouldn’t function and they cannot be switched off. We need them to provide services that you’ve asked for.

Want an example? We use these cookies when you sign in to Kickresume. We also use them to remember things you’ve already done, like text you’ve entered into a registration form so it’ll be there when you go back to the page in the same session.

Thanks to these cookies, we can count visits and traffic sources to our pages. This allows us to measure and improve the performance of our website and provide you with content you’ll find interesting.

Performance cookies let us see which pages are the most and least popular, and how you and other visitors move around the site.

All information these cookies collect is aggregated (it’s a statistic) and therefore completely anonymous. If you don’t let us use these cookies, you’ll leave us in the dark a bit, as we won’t be able to give you the content you may like.

We use these cookies to uniquely identify your browser and internet device. Thanks to them, we and our partners can build a profile of your interests, and target you with discounts to our service and specialized content.

On the other hand, these cookies allow some companies target you with advertising on other sites. This is to provide you with advertising that you might find interesting, rather than with a series of irrelevant ads you don’t care about.

Sales Representative Cover Letter Samples & Examples That Worked in 2024

Mastering a sales representative cover letter is your first step to catching a potential employer's attention. After all, as a sales rep, you're the frontman of a company, responsible for drumming up sales and nurturing customer relationships.

Now, let's translate that knack for connection into a powerful cover letter. Follow our practical tips, take inspiration from our examples, and make use of our templates to create a cover letter that effectively highlights your sales charisma.

Outbound Sales Development Representative at ChowNow Cover Letter Sample

Keep reading and learn:

What to include in your sales representative cover letter header & headline
Why you should tailor your cover letter for specific employers
How to grab an employer’s attention with your cover letter introduction
Ways to highlight your best qualifications as a sales representative
What key details to include to make your cover letter conclusion persuasive
Where to access the best job search resources for sales representatives

1. How to craft an effective sales representative cover letter header & headline

A cover letter header and cover letter headline are the first key elements to focus on creating for your sales representative cover letter .

Starting with your header, this element is typically placed in the top left corner of the document and should include your name, your professional title, and your professional contact information.

Your header will also include the name and address of the company you are applying to.

Here is an example of a well-formatted sales representative header

Paul Jones , Sales Representative (123) 456-7890 | [email protected] | linkedin.com/in/paul-jones

To: Axel Sales Solutions 1234 Street Address Kent, WA 98030

After your header is crafted and in place, you can create your headline.

A headline is essentially a title for your cover letter, covering the most important and compelling points to hook the employer’s attention.

Here is an example of a well-written sales representative cover letter headline

My Top 3 Skills as a Sales Representative & How I Will Use Them to Boost Your Department’s Sales

Let your cover letter write itself — with AI!

2. how to tailor your sales representative cover letter for specific employers.

Anytime you write a cover letter as a sales representative, it is incredibly important to find ways to make it sound exclusive to a specific employer. As a result, the employer will see that you have taken the time and effort to make your letter stand out from other candidates’ letters .

To do this, you must tailor the content of your letter to be highly relevant to each employer’s specific needs. Uncovering these needs requires you to research the employer thoroughly before beginning the writing process.

Key pieces of information to look for include:

The employer’s values and company goals
Current clients or projects the company is involved with
Who at the company reviews job applications

This last detail is what you will use to create a personalized greeting — a type of greeting that addresses one specific person and lets them know the letter is tailored.

Here are 3 examples of personalized sales representative cover letter greetings

Dear Mr. Jack Smith,

Dear Hiring Manager Jack Smith,

Dear Mr. Jack Smith & the Sales Team,

3. How to build a compelling sales representative cover letter introduction

The introductory paragraph to your sales representative cover letter is arguably one of the most important paragraphs in the entire letter.

Here, you will include the most impressive details about yourself, using them to grab the employer’s attention and compel them to continue reading through your letter.

These details may include:

A brief overview of your professional history and goals
A statement on why you are enthusiastic about applying to this company
A mutual acquaintance (when possible) — mutual acquaintances serve as great professional references and show the employer you already have established connections to their company

Here is an example of a great introduction from a sales representative cover letter

I am a sales representative with 5+ years of specialized experience selling and promoting cosmetics. As your business and brand is one of the most well-known in the cosmetics industry, it brings me great excitement to be considered for this opportunity. Your business’s cosmetics engineer, Ms. Jane Henry, is one of my professional mentors and strongly recommended I apply for this position with your company.

Find out your resume score!

4. How to highlight your best qualifications as a sales representative

Once your introduction is out of the way, you can begin providing the employer with even greater details about your best skills and accomplishments as a sales representative.

When describing these qualifications, make sure to include details that are highly concise but also relevant, specific, and quantifiable.

Here are 6 skills to describe in a sales representative cover letter

Lead generation
Prospect nurturing
Sales tactics
Negotiation
Communication (describe your exact communication style)
Sales presentations

Here is an example of how to describe an accomplishment in a sales representative cover letter

As a sales representative for [Former Employer], I was one of the top sales representatives each month for the duration of the three years that I worked there. Each quarter, I exceeded my target sales goals by an average of 25% and achieved 15% higher sales on average than my fellow representatives.

5. What key details to include to make your cover letter conclusion persuasive

To finish off your sales representative cover letter strong, you need a persuasive conclusion that encourages the employer to contact you.

You should not only reiterate your appreciation and excitement about the opportunity but also include the best times and methods for contacting you throughout the week.

Here is an example of an effective sales representative cover letter conclusion

I am incredibly eager to learn more about this opportunity and your hard-working sales team, and I hope to hear from you within the week. The best time to reach me is between 7 a.m. to 4 p.m. Mondays through Fridays at (123) 456-7890. I greatly look forward to hearing from you.

Warm Regards,

[Applicant Name]

6. The best job search resources for sales representatives

In the dynamic world of sales, landing your ideal job requires a blend of tenacity and strategy. To aid your search, here are some top-notch resources tailored for aspiring sales representatives:

Job search websites: Mainstream platforms like Indeed , Glassdoor , and LinkedIn are replete with job listings for sales roles. For more sales-centric options, give SalesGravy or SalesHeads a go.
Networking: Cementing connections is key in sales. LinkedIn is a great platform to network with sales professionals, get industry updates, and even find mentorship opportunities.
Recruitment agencies: Firms like Aaron Wallis Sales Recruitment or BMS Sales Specialists focus specifically on sales roles and can give your job search a focused direction.
Professional organizations: Join groups like the National Association of Sales Professionals (NASP) or The Sales Association . They offer networking events, workshops, and even job boards for members.
Online learning platforms: Upskill with specialized sales courses on Udemy , Coursera , or LinkedIn Learning .

Remember, the journey of job hunting is often a numbers game - the more resources you utilize, the higher your chances of success!

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

Sales Representative Cover Letter FAQ

What should i include in my sales representative cover letter.

Your sales rep cover letter should highlight your sales expertise, ability to build relationships, and drive to meet targets. Include your contact details, a professional greeting, a brief introduction, and your relevant experience and achievements. Wrap it up with a closing statement expressing your eagerness for the role and your signature.

How can I make my sales rep cover letter stand out?

To make your cover letter shine, try weaving a compelling story about a sales deal you closed or a time you surpassed targets. Use metrics where possible and show enthusiasm about the chance to contribute similarly to the hiring company.

Do I need a different cover letter for each sales rep job application?

Yes, each cover letter should be tailored to the specific sales role you're applying for. Pay close attention to the job description and incorporate key skills and responsibilities into your letter.

How long should my sales representative cover letter be?

Keep your cover letter concise and impactful, ideally no more than one page in length.

What tone should I use in my sales rep cover letter?

Your cover letter should reflect your personality and professional demeanor. While it's important to be formal, ensure the tone is also enthusiastic and persuasive - traits crucial in sales roles.

Julia Belak

Julia is a Certified Professional Résumé Writer (CPRW™) and an active member of the Professional Association of Résumé Writers & Career Coaches (PARWCC™). She is also a passionate translator and graphic designer. Julia holds degrees in translation and interpretation and has international work experience in various countries across Europe, as well as in China and Panama. Julia formerly taught academic writing and contributed as a graphic designer to outlets such as The Business of Business. You'll often find her with a book in one hand and a specialty coffee in the other, always on the lookout for new insights.

All sales cover letter examples

Account Executive
Real Estate
Sales Director
Salesforce Administrator
Sales Manager

All sales representative cover letter examples

Phone Sales Specialist Cover Letter Example

Related sales representative resume examples

Representante de ventas en Adidas currículum ejemplo [ES]

Let your resume do the work.

Join 5,000,000 job seekers worldwide and get hired faster with your best resume yet.

Sales Cover Letter

Cover letter maker.

Writing a sales cover letter can be challenging. You’re selling yourself, your skills, and your experience to potential employers. The purpose is to capture their attention, demonstrate how your skills align with the job, and earn a chance to interview. This guide offers various sales cover letter examples and tips on how to write an effective one.

What is a Sales Letter?

A sales cover letter is a document sent with your resume to provide additional information on your skills and experience in sales. It is written to introduce yourself to potential employers while expressing your interest and suitability for the job position.

What is the Best Example of a Salesperson Cover Letter?

Dear [Hiring Manager’s Name],

I am writing to apply for the salesperson position at [Company Name] that was advertised on [Job Board/Company Website]. With over five years of experience in sales, a strong track record in business development, and an ability to meet and exceed sales objectives, I believe that I am an excellent fit for the role.

In my previous role at [Previous Company Name], I managed a wide range of sales activities, from lead generation and conversion to client retention. I was responsible for increasing sales by 35% over a 12-month period, successfully growing my client base and maintaining high levels of customer satisfaction.

I am confident that my strong communication skills, deep understanding of the sales process, and passion for exceeding sales targets make me an excellent candidate for this position.

Thank you for considering my application. I look forward to the opportunity to further discuss how my skills and experiences align with the needs of [Company Name].

Sincerely, [Your Full Name]

Size: 28 KB

Sales Cover Letter Format

A well-structured cover letter can make a significant difference in catching the attention of potential employers. Here’s an example:

1. Salutation: Start with a formal greeting like “Dear [Hiring Manager’s Name]”. If the name is not known, you can use a generic salutation like “Dear Hiring Manager”.

2. Introduction: Introduce yourself and state the position you’re applying for. Mention where you found the job posting.

3. Body: Here, highlight your experiences, skills, and achievements that make you a good fit for the job. Be specific and use quantifiable results if possible.

4. Closing: Express your gratitude for their consideration and your eagerness to discuss your application further. Close with a professional sign-off like “Sincerely” or “Best regards” followed by your full name.

Size: 39 KB

Sales Cover Letter Examples you can Copy & Paste

Sales representative cover letter example.

Dear Hiring Manager,

I’m excited to express my interest in the Sales Representative position at [Company Name] as advertised on [Job Board/Company Website]. As an energetic sales professional with a track record of consistently increasing revenue in previous roles, I believe I am well suited for this position.

At my current position with [Current Company Name], I have consistently exceeded my sales targets by 20% over the last two years. I attribute my success to my strong interpersonal skills, persistent attitude, and a thorough understanding of the sales cycle. My strong ability to forge and maintain client relationships has also greatly contributed to my success in meeting and exceeding sales objectives.

I am confident that I can bring the same level of high performance to your team at [Company Name]. I look forward to the opportunity to discuss how my skills and experiences align with the Sales Representative position at your esteemed organization.

Sales Representative Cover Letter Example

Sales Cover Letter without / No experience Example

Even without direct sales experience, it’s possible to convince a hiring manager of your potential. Here’s a sample letter:

I am thrilled to apply for the entry-level sales position at [Company Name] that was posted on [Job Board/Company Website]. While I may not possess direct experience in sales, I am confident that my transferable skills, quick learning ability, and enthusiasm for the field will enable me to excel in this role.

During my time as a volunteer with [Organization Name], I gained excellent communication and interpersonal skills as I regularly interacted with a diverse set of people. Additionally, my time as a [Previous Role] required a high level of organization and multitasking, both of which are essential skills in a fast-paced sales environment.

I am eager to bring my passion for building relationships and providing excellent service to your sales team. I appreciate your consideration and look forward to discussing my potential contributions further.

Sales Cover Letter without No experience Example

Account Executive Cover Letter Example

This letter highlights the candidate’s experience and success in managing client relationships:

I am writing to apply for the Account Executive position at [Company Name] as posted on [Job Board/Company Website]. With three years of experience as an Account Executive, I have honed my skills in sales, client relationship management, and strategic planning.

In my current role at [Current Company Name], I manage a portfolio of over 30 clients, consistently ensuring high levels of customer satisfaction. I am proud to say that I have increased account retention by 15% in the past year alone. I believe my ability to create and nurture long-lasting relationships with clients will be a valuable asset to your team.

Thank you for considering my application. I am eager to potentially bring my strong track record in account management to [Company Name].

B2B Sales Cover Letter Example

An effective B2B sales cover letter needs to showcase your ability to form partnerships and negotiate deals.

I’m writing to express my interest in the B2B Sales position at [Company Name] listed on [Job Board/Company Website]. With over five years of experience in business-to-business sales and a strong track record of success, I am confident that I can contribute positively to your esteemed organization.

At [Current Company Name], I managed to secure contracts with key businesses, increasing our B2B sales by 30% over the last two years. This achievement was possible due to my strong negotiation skills and my ability to build and maintain solid business relationships.

I am excited about the opportunity to contribute to [Company Name] and drive its B2B sales growth. Thank you for considering my application.

Best regards, [Your Full Name]

Business Development Manager Cover Letter Example

A strong cover letter for a Business Development Manager position should highlight strategic thinking and a successful track record of business growth.

I am writing to apply for the Business Development Manager position at [Company Name] as advertised on [Job Board/Company Website]. With over seven years of experience in business development roles, I am skilled at identifying opportunities, negotiating deals, and implementing strategic plans.

During my tenure at [Current Company Name], I initiated partnerships with five industry-leading companies, resulting in a 40% increase in annual revenue. I attribute this success to my analytical skills, proactive nature, and ability to work with cross-functional teams to drive the execution of strategic projects.

I am eager to bring my business development expertise to [Company Name]. Thank you for considering my application.

Business Development Manager Cover Letter Example

Size: 26 KB

Sales Consultant Cover Letter Example

This letter can help you convey your abilities as a sales consultant – helping clients meet their sales objectives.

I’m excited to apply for the Sales Consultant role at [Company Name] posted on [Job Board/Company Website]. With a solid background in sales and a passion for consulting, I am certain I can deliver excellent results.

As a sales consultant at [Current Company Name], I’ve consistently helped our clients achieve their sales goals, with several clients witnessing over 25% growth in their sales. My expertise in market analysis, paired with my strong communication skills, allows me to develop effective sales strategies for our clients.

I am eager to bring this same success to the clients at [Company Name]. Thank you for considering my application.

Size: 27 KB

Sales Associate Cover Letter Example

As a Sales Associate, your ability to connect with customers and ensure their satisfaction is paramount. Your cover letter should showcase these skills.

I am applying for the Sales Associate position at [Company Name] as advertised on [Job Board/Company Website]. With my experience in retail sales and my strong communication skills, I am confident in my ability to significantly contribute to your team.

At [Current Company Name], I consistently exceeded sales targets and received the “Employee of the Month” award three times in the past year due to my customer service skills and product knowledge. I am confident that my ability to build customer relationships, coupled with my keen interest in [relevant product or service], would allow me to become a valuable asset to your team.

Thank you for considering my application. I look forward to the possibility of contributing to [Company Name].

Inside Sales Representative Cover Letter Example

Your cover letter for an Inside Sales Representative position should demonstrate your ability to sell over the phone or via email, your understanding of the sales process, and your outstanding communication skills.

I am writing to apply for the Inside Sales Representative position at [Company Name] as advertised on [Job Board/Company Website]. With over three years of experience in inside sales, I am proficient in turning leads into customers.

At [Current Company Name], I managed an average of 60 calls per day, converting 25% of these into customers. My success lies in my strong communication skills and my deep understanding of the sales process, enabling me to effectively identify client needs and deliver compelling product demonstrations.

I am excited about the opportunity to help drive sales at [Company Name]. Thank you for considering my application.

Inside Sales Representative Cover Letter Example

Sales Specialist Cover Letter Example

As a Sales Specialist, your cover letter should reflect your ability to provide detailed information about the products you sell, answer any questions customers might have, and meet sales quotas.

I am excited to apply for the Sales Specialist position at [Company Name] as advertised on [Job Board/Company Website]. With five years of experience in specialized sales and a proven track record of exceeding targets, I am confident I can contribute to your team.

In my current role at [Current Company Name], I exceeded my sales targets by at least 20% every quarter for the last two years. This was achieved by leveraging my extensive product knowledge and my ability to build strong customer relationships, often leading to repeat business.

I am eager to bring my sales expertise to [Company Name] and help drive your team’s sales performance. Thank you for considering my application.

Sales Director Cover Letter Example

For a Sales Director position, your cover letter should highlight your leadership skills, strategic planning abilities, and track record of driving sales growth.

I’m writing to express my interest in the Sales Director position at [Company Name], as listed on [Job Board/Company Website]. My successful background in sales leadership and strategic market planning makes me an ideal candidate for this role.

At my current company, [Current Company Name], I led a sales team of 15 professionals, resulting in a 30% revenue increase over two years. I believe this growth is a direct result of my efforts in strategic market planning, competitor analysis, and team leadership.

I’m excited to bring my skills and experiences to [Company Name] and contribute to your future success. Thank you for considering my application.

Sales Fresher Cover Letter Example

When you’re just starting in sales, your cover letter should emphasize your eagerness to learn, relevant coursework or internships, and any sales-related skills you’ve gained so far.

I am excited to apply for the entry-level sales position at [Company Name], as advertised on [Job Board/Company Website]. As a recent graduate with a degree in Business Administration, and a passion for sales and marketing, I am eager to start my career in this field.

During my time at [University Name], I took multiple courses in sales and marketing and completed an internship at [Company Name], where I learned about prospecting, lead generation, and client relationship management. I believe these experiences have prepared me for a successful career in sales.

I am enthusiastic about the opportunity to contribute to your team and learn from the best in the industry. Thank you for considering my application.

Entry Level Sales Cover Letter Example

For an entry-level sales position, your cover letter should focus on any relevant experiences and transferable skills that can be applied to a sales context.

I am applying for the Entry-Level Sales position at [Company Name] as posted on [Job Board/Company Website]. While I may be new to the sales industry, I am eager to apply my strong communication and problem-solving skills to a sales context.

During my time as a [Previous Job Title] at [Previous Company Name], I honed my customer service skills, and regularly received positive feedback from customers. I am confident that these skills will allow me to quickly build rapport with potential clients and meet sales targets.

I am excited about the opportunity to start my sales career at [Company Name]. Thank you for considering my application.

Medical Sales Cover Letter Example

For a Medical Sales position, your cover letter should highlight your knowledge in medical equipment and healthcare trends, along with your persuasive selling skills.

I am excited to apply for the Medical Sales Representative position at [Company Name], as posted on [Job Board/Company Website]. With a background in biomedical science and a proven track record in the sales sector, I am confident in my ability to contribute positively to your team.

In my current role at [Current Company Name], I have achieved a 25% increase in sales by leveraging my knowledge of medical technology and building strong relationships with healthcare providers. I understand the importance of staying updated with the latest healthcare trends and medical advancements, and I believe this awareness has contributed to my success in sales.

I am eager to bring my sales expertise and medical knowledge to [Company Name]. Thank you for considering my application.

Outside Sales Cover Letter Example

An Outside Sales cover letter should show your ability to build client relationships, your understanding of the sales territory, and your resilience in the face of rejection.

I am writing to apply for the Outside Sales Representative role at [Company Name], as advertised on [Job Board/Company Website]. With my extensive experience in outside sales and a deep understanding of the [specific area] territory, I am confident I can contribute to your team.

In my current role at [Current Company Name], I have consistently exceeded sales targets, even in highly competitive markets. My success lies in my ability to build strong relationships with clients and my resilience in the face of rejection.

I am excited to bring my skills and experience to [Company Name] and contribute to your future success. Thank you for considering my application.

Retail Sales Cover Letter Example

A Retail Sales cover letter should highlight your customer service skills, knowledge of product features, and ability to meet sales targets.

I am applying for the Retail Sales Associate position at [Company Name], as advertised on [Job Board/Company Website]. Having worked in retail for [number of years], I am well-versed in providing top-notch customer service and achieving sales targets.

During my time at [Previous Company Name], I was responsible for explaining product features to customers, managing inventory, and consistently meeting sales targets. I believe my strong communication skills and attention to detail make me a strong fit for your team.

I am eager to contribute to your team and help [Company Name] achieve its sales goals. Thank you for considering my application.

Medical Device Sales Cover Letter Example

In a Medical Device Sales position, your cover letter should emphasize your expertise in medical devices, sales acumen, and ability to foster client relationships.

I’m excited to apply for the Medical Device Sales Representative role at [Company Name], as listed on [Job Board/Company Website]. My experience in the medical device industry and my skills in cultivating client relationships make me an excellent fit for this position.

In my current role at [Current Company Name], I have consistently met and exceeded sales goals, driving a 30% increase in medical device sales. I believe my deep understanding of the medical device industry, combined with my persuasive sales techniques, will allow me to contribute significantly to your sales team.

Medical Device Sales Cover Letter Example

Software Sales Cover Letter Example

For a Software Sales position, your cover letter should demonstrate your knowledge of software products and your ability to sell complex solutions.

I’m writing to apply for the Software Sales Representative role at [Company Name] as posted on [Job Board/Company Website]. I bring a deep understanding of software solutions, coupled with a proven track record in sales.

At my current position with [Current Company Name], I have excelled in selling complex software solutions, consistently exceeding sales targets by 20%. My success can be attributed to my ability to understand client needs and provide effective software solutions to address them.

I am eager to bring my software sales expertise to [Company Name] and contribute to your future success. Thank you for considering my application.

Sales Manager Cover Letter Example

A Sales Manager cover letter should highlight your leadership skills, ability to meet sales targets, and experience managing a team.

I am interested in the Sales Manager position at [Company Name] listed on [Job Board/Company Website]. With my extensive experience in sales leadership and proven ability to meet and exceed sales targets, I am confident I can make a significant contribution to your team.

In my current role as Sales Manager at [Current Company Name], I have led a team of 10 sales representatives to exceed sales targets by 15% over the past year. My leadership style focuses on fostering a supportive team environment while encouraging individual accountability.

I look forward to the opportunity to bring my leadership skills and sales expertise to [Company Name]. Thank you for considering my application.

Saas Sales Cover Letter Example

Applying for a SaaS Sales position, your cover letter should highlight your knowledge of SaaS products and your ability to sell subscription-based software.

I am thrilled to apply for the SaaS Sales Representative role at [Company Name], as advertised on [Job Board/Company Website]. With a strong background in software sales and a deep understanding of SaaS products, I am confident I would be a strong addition to your team.

In my present role at [Current Company Name], I have consistently met and exceeded sales targets for our SaaS offerings, resulting in an annual increase of 25% in sales. My ability to understand client needs and tailor SaaS solutions to meet these needs has been key to my success.

Thank you for considering my application. I am eager to bring my sales acumen and SaaS expertise to [Company Name].

Medical Representative Sales Cover Letter Example

When applying for a Medical Representative Sales position, your cover letter should emphasize your knowledge of the medical industry and your skills in selling medical products or services.

I am writing to apply for the Medical Sales Representative position at [Company Name], as listed on [Job Board/Company Website]. I have a thorough understanding of the medical industry and a proven track record in selling medical products and services.

In my current role at [Current Company Name], I have consistently achieved and often exceeded my sales targets, driving an increase in sales by 30% over the past year. My success can be attributed to my in-depth knowledge of the medical industry and my skill in establishing strong relationships with healthcare professionals.

I am excited about the opportunity to contribute to the sales team at [Company Name] and look forward to discussing my qualifications further.

Medical Representative Sales Cover Letter Example

Sales Rep Cover Letter Example

For a Sales Representative position, your cover letter should illustrate your sales experience, ability to understand customer needs, and track record of achieving sales goals.

I am applying for the Sales Representative position at [Company Name] posted on [Job Board/Company Website]. My proven record of successfully achieving sales targets, along with my strong communication skills, makes me the ideal candidate for this position.

As a Sales Representative at [Current Company Name], I consistently met or exceeded sales targets, resulting in a 20% growth in sales during my tenure. I attribute my success to my ability to understand customer needs and provide them with the right products and services.

I am eager to bring my sales skills and customer service experience to your team at [Company Name]. Thank you for considering my application.

Entry Level Sales Person Cover Letter Example

Even for an entry-level sales role, it’s crucial to highlight your understanding of the sales process, any relevant education or internship experiences, and your willingness to learn.

I am excited to apply for the Entry Level Sales position at [Company Name] as advertised on [Job Board/Company Website]. With a solid foundation in business and marketing from my [degree/internship/volunteer experience] and a strong desire to learn and grow, I am confident I can contribute to your sales team.

During my [degree/internship/volunteer experience] at [University/Company Name], I gained a deep understanding of the sales process, customer relationship management, and market research, all of which I am eager to apply in a practical sales role.

I am excited about the opportunity to learn from the experienced sales team at [Company Name] and to contribute to your ongoing success. Thank you for considering my application.

Entry Level Sales Person Cover Letter Example

How do you Write a Cover Letter for a Sales Professional?

When writing a cover letter for a sales professional role, follow these steps:

1. Start with a professional header and salutation: Include your name, contact information, and the date at the top of the letter, and address the hiring manager by name.

2. Opening Paragraph: Briefly introduce yourself and state the job you’re applying for. Mention where you found the job posting.

3. Body of the letter: In one or two paragraphs, describe your relevant experience, skills, and achievements. Make sure to quantify your accomplishments with numbers, such as the percentage you increased sales by at a previous job.

4. Closing Paragraph: Conclude by expressing enthusiasm for the job and the company, and express desire for an interview.

5. Formal Closing: Close the letter with a formal sign-off like “Best regards” or “Sincerely,” followed by your full name.

Tips for Sales Person Cover Letter

1. Customize your cover letter: Tailor your cover letter for each job application. Show that you understand the company and role you’re applying for by mentioning specifics about both.

2. Highlight sales achievements: Use numbers to quantify your sales achievements, such as by what percentage you increased sales at a previous job.

3. Show you understand the product or industry: If you’re experienced in selling a particular type of product or in a specific industry, make sure to mention this.

4. Keep it concise and organized: A cover letter should be no longer than one page. Make sure it’s well-organized and gets straight to the point.

5. Proofread: Double-check your cover letter for any grammar or spelling mistakes. First impressions matter, and a well-written, error-free letter can help make a good one.

In conclusion, a well-crafted cover letter can set you apart from other candidates. It’s your chance to show the hiring manager why you’re the best person for the sales job, so make sure it presents you in the best possible light.

Text prompt

Instructive
Professional

Write a cover letter for a college student applying for an internship at an educational technology company

Form a cover letter for a high school student seeking a part-time job at a local bookstore.

Resume Worded | Career Strategy

14 sales executive cover letters.

Approved by real hiring managers, these Sales Executive cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Sales Executive Roles

Sales Executive
Senior Sales Executive
Senior Sales Manager
Inside Sales Representative
Alternative introductions for your cover letter
Sales Executive resume examples

Sales Executive Cover Letter Example

Why this cover letter works in 2024, highlighting relevant experience.

By mentioning their years of experience and ability to build relationships, the candidate demonstrates their suitability for the role without using cliché phrases.

Quantifiable Accomplishment

Using a specific example of a significant deal closed, the candidate showcases their ability to deliver results and handle high-stakes situations.

Linking Skills to Company Needs

The candidate connects their experience in selling software solutions to Microsoft's product offerings, making a strong case for their fit in the role.

Expressing Genuine Interest

By mentioning their excitement about contributing to Microsoft's mission, the candidate shows that they are truly passionate about the role and the company.

Polite and Concise Closing

The closing sentence is short and courteous, expressing gratitude for the consideration of their application and eagerness to further discuss their qualifications.

Finding a personal connection with the company

In this cover letter, you've got a personal reason for wanting to join LinkedIn. You're not just applying because you need a job, but because you genuinely believe in what they're doing. You're showing that you're motivated and excited to be a part of their mission. This kind of enthusiasm is infectious and can set you apart from other candidates.

Demonstrating a client-focused mindset

You're not just a salesperson, you're a problem solver who understands the importance of a customer-centric approach. This is particularly appealing for a sales role at LinkedIn, a platform that is all about personalization and catering to user needs. It shows that you're not just about hitting sales targets, but about creating strategies that really consider the client's perspective and preferences.

Showing alignment with the company's values

It's clear from your cover letter that you've done your homework on LinkedIn's culture and values. You're not just saying you want to work there, but explaining why: because they value the same things you do - sales expertise and building relationships. This shows a deep level of interest and commitment, which is incredibly appealing to potential employers.

Personal Connection to Company's Mission

When you express how the company's mission resonates with you on a personal level, it shows a deeper level of engagement and interest in the company. It's not just about the job, it's about being part of something bigger. This resonates with hiring managers as it signifies potential employee loyalty and motivation.

Highlighting Quantifiable Achievements

By mentioning specific accomplishments backed by hard numbers, you showcase your ability to bring tangible results. It's not just about telling them what you can do, its about proving it with your past performance. It also shows your ability to analyze and attribute your actions to successful outcomes, a key trait for a sales role.

Initiative and Impact

Sharing an instance where you initiated a project, and its positive impact, shows you're proactive and able to think strategically. In sales, aligning strategies with customer success stories is crucial for retention. By mentioning this, you depict that you understand and value this aspect.

Understanding of Company's Product

When you express your eagerness to use the company's tools, it shows you did your homework and understand their product. It also indicates that you're already thinking about how you can use them to add value, which is exactly what a hiring manager wants to see.

Enthusiasm and Contribution

Stating your eagerness to contribute your skills and experiences to the company shows your enthusiasm for the role. It also subtly reassures the hiring manager that you're not just looking for any job, but specifically interested in contributing to their company's mission.

Show your enthusiasm for the sales executive role

Expressing excitement about the job and company shows you have a genuine interest. This makes a strong first impression.

Highlight your ability to understand client needs

Demonstrating how you've met clients' needs in the past proves your capability to add value in similar future roles.

Emphasize your success in a fast-paced environment

Sharing specific achievements indicates you're ready to handle the challenges of the job and contribute to the company's goals.

Express your desire to keep learning

Being eager to learn shows you're open to growth and able to adapt to new developments in your field.

End with a strong call to action

Politely asking for an interview suggests confidence in your ability to discuss how you can contribute to the company's success.

Does writing cover letters feel pointless? Use our AI

Dear Job Seeker, Writing a great cover letter is tough and time-consuming. But every employer asks for one. And if you don't submit one, you'll look like you didn't put enough effort into your application. But here's the good news: our new AI tool can generate a winning cover letter for you in seconds, tailored to each job you apply for. No more staring at a blank page, wondering what to write. Imagine being able to apply to dozens of jobs in the time it used to take you to write one cover letter. With our tool, that's a reality. And more applications mean more chances of landing your dream job. Write me a cover letter It's helped thousands of people speed up their job search. The best part? It's free to try - your first cover letter is on us. Sincerely, The Resume Worded Team

Want to see how the cover letter generator works? See this 30 second video.

Show excitement for the role

Demonstrating enthusiasm for the role and the company, especially noting your admiration for their work, helps create a positive first impression.

Demonstrate understanding of customer needs

Showing that you can identify and act on customer needs effectively showcases your strategic thinking and sales acumen.

Share your problem-solving success

Sharing a story of how you solved a complex problem for a client illustrates your ability to handle challenges and create value for the company.

Highlight your commitment to learning

Your dedication to staying updated with industry trends and sharing knowledge with your team suggests you're a team player committed to collective success.

Invite further conversation

Ending with a note of appreciation and openness to discuss your application shows respect for the process and eagerness to engage further.

Talking about your positive first experience with the company’s product shows you know and like what they do. This makes a good first impression.

Quantify your sales achievements

By sharing specific numbers that highlight your success, you make it easier for hiring managers to see the real value you can bring to their team.

Demonstrate leadership in sales

Mentioning your role in building and leading a team underscores your ability to manage and inspire others, a key skill for a sales executive.

Connect your passion with the company’s goals

Expressing excitement about the product and its impact on customers aligns your interests with the company’s mission, showing you’re a good fit.

Close with a strong call to action

Ending your letter by looking forward to a discussion about your contribution demonstrates confidence and a proactive attitude.

Senior Sales Executive Cover Letter Example

Using personal experience to fuel career choices.

Your cover letter isn't just about your professional experience, it's also about your personal journey. The fact that you were inspired by your own positive experience as an Amazon customer to pursue a career in sales adds a unique and personal touch to your story. It shows how passionate you are about e-commerce and its potential to transform people's lives.

Demonstrating an analytical approach to sales

Your cover letter shows how you're not just a salesperson, but a strategic thinker who uses data to drive decisions. This is a crucial skill in today's data-driven world, and especially relevant to a tech-savvy company like Amazon. It shows that you understand and appreciate Amazon's customer-centric business model and that you can bring this mindset to your work there.

Aligning personal goals with the company's mission

You're not just applying to Amazon because it's a big name, but because its mission resonates with you. The fact that you're excited about the prospect of contributing to Amazon's customer-centric mission shows that you're already thinking about how you can help the company achieve its goals, rather than just how it can help you achieve yours. This is a great way to show potential employers that you're not just self-focused, but also company-focused.

Communicate your impact on revenue growth

Stating your past success in driving revenue growth immediately highlights your potential value to the company.

Showcase your leadership in training sales teams

Describing your role in improving team performance through training showcases your leadership skills and dedication to team success.

Align your interests with the company's mission

Sharing your passion for the company's goals suggests a deeper motivation for applying, beyond just the job title.

Demonstrate your excitement for contributing to industry leadership

Conveying your eagerness to be part of an industry-leading company shows ambition and readiness to tackle significant challenges.

Close with gratitude and a forward-looking statement

Thanking the reader for their time while expressing eagerness to discuss your role further is respectful and proactive.

Show enthusiasm for the company mission

Expressing genuine interest in the company's goals makes your application more personal and shows that you understand what they stand for.

Highlight your sales growth achievements

Talking about your success in driving sales proves your ability to contribute significantly to the team's targets.

Connect your approach to the company values

Linking your work style and achievements with the company’s values demonstrates you're a good fit for their culture.

Emphasize leadership and team development

Stressing your commitment to team growth shows you're not just about hitting targets but also about building a strong, collaborative team.

Express excitement to contribute

Closing your letter by reiterating your enthusiasm to join the team leaves a positive, lasting impression.

Highlight your alignment with the company’s philosophy

Showing admiration for the company’s innovative approach indicates you share their values and are likely to thrive in their culture.

Showcase specific sales success stories

Detailing a particular strategy that led to measurable results illustrates your ability to think creatively and drive growth.

Express your motivation for joining the team

Stating what draws you to the company personalizes your cover letter and shows that your interest goes beyond just any job opportunity.

Emphasize your impact as a senior sales executive

Asserting your confidence in your ability to contribute highlights your readiness to take on challenges and succeed in the role.

Invite further discussion in a professional manner

Requesting an opportunity to discuss your fit for the role shows politeness and eagerness to engage further with the hiring team.

Senior Sales Manager Cover Letter Example

Appreciation for company's impact.

By recognizing the company's impact on a global scale, you show that you understand and appreciate its significance. It demonstrates that you're not just interested in the job, but also the company's broader role and mission.

Illustrating Leadership Skills

When you mention how you transformed an underperforming team into a top-performing one, it speaks volumes about your leadership skills. Coupling this with specific, quantifiable results strengthens your claim, showing that you possess the ability to inspire change and drive performance.

Strategic Sales Management

Sharing a successful negotiation with a key industry player shows your strategic approach to sales management. It implies you're not just about short-term targets but also focused on creating long-term partnerships for sustained growth. This is a trait highly valued in sales leadership roles.

Keenness to Use Company’s Solutions

Showing excitement about using the company's solutions signals your understanding of their products and your intent to drive growth with them. It's an implicit promise that you're ready to hit the ground running, utilizing the company's resources effectively.

Expressing Confidence

Asserting your confidence in your ability to contribute to the company's sales team is a bold move. It indicates you're not just hopeful, but also certain about your fit for the role. This can be quite persuasive if it's backed up by concrete examples of your past achievements, as in this cover letter.

Inside Sales Representative Cover Letter Example

Show your enthusiasm for the company.

Expressing genuine interest in the company's mission can set you apart. Your passion for tech and making connections shows why you're drawn to the company, highlighting a good fit.

Highlight specific achievements

Detailing a key achievement, like securing a significant contract, with specific results (e.g., a 20% revenue increase) demonstrates your direct impact on sales and revenue growth.

Align with the company's values

Mentioning your alignment with the company's commitment to innovation indicates you understand and share their core values, which is crucial for long-term success.

Emphasize your relevant skills

Stating your strong communication skills and technical knowledge positions you as a well-rounded candidate who can contribute to customer success and team dynamics.

Express eagerness for further discussion

Closing with a note of thanks and an invitation for further discussion shows politeness and a proactive approach to your application.

Connect your passions with the role

When you link your personal interests with the job, it highlights your natural fit and enthusiasm for the position.

Illustrate success with quantifiable achievements

By sharing specific sales milestones, you provide solid evidence of your potential value to the new team.

Showcase problem-solving skills

Highlighting your ability to address client challenges directly ties your expertise with potential benefits for the company's customers.

Highlight adaptability and eagerness to learn

Emphasizing your willingness to tackle new challenges shows you're a proactive and valuable team player.

Reiterate your interest in contributing to team goals

Ending your letter with a strong statement about your desire to support the team's success reinforces your commitment to the role.

Show your personal connection to the product

When you talk about your own use of the product, it shows you're not just familiar with it but genuinely enthusiastic. This makes you a more compelling candidate because you understand the value of what you're selling.

Numbers speak louder than words. Mentioning that you surpassed sales targets by 15-20% provides concrete proof of your capabilities. It tells me you're not only goal-oriented but also effective at what you do.

Express excitement for the role

Your excitement about the position communicates that you're motivated and eager to contribute. It suggests you'll bring not just skills, but also passion to the team, which is highly valuable.

Highlight your relevant skills and attitude

Stating you have both the necessary technical skills and the drive to succeed makes you stand out. It reassures me that you're equipped to handle challenges and are determined to achieve results.

End with a strong closing statement

Your polite request for consideration and expression of hope to join the team wraps up the cover letter positively. It leaves a lasting impression, signaling your genuine interest in the role.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Sales Executive Roles

Experienced Sales Executive Cover Letter Guide
Sales Executive Cover Letter Guide

Other Sales Cover Letters

Account Executive Cover Letter Guide
Account Manager Cover Letter Guide
Buyer Cover Letter Guide
Copywriter Cover Letter Guide
Director of Sales Cover Letter Guide
Engagement Manager Cover Letter Guide
Hotel Manager Cover Letter Guide
Inside Sales Representative Cover Letter Guide
Operations Manager Cover Letter Guide
Real Estate Agent Cover Letter Guide
Relationship Manager Cover Letter Guide
Sales Associate Cover Letter Guide
Sales Coordinator Cover Letter Guide
Sales Engineer Cover Letter Guide
Sales Leader Cover Letter Guide
Sales Manager Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

How to Write a Cover Letter With Salary Requirements (Template Included!)

Writing a cover letter is already an important part of the job hunt, but mentioning your desired salary can make it even trickier. If you’re wondering how to write a cover letter with salary requirements without hurting your chances of landing the job, it’s all about striking the right balance and choosing your words carefully.

In this article, we’ll walk you through how to handle salary expectations in your cover letter—from deciding if you should mention them at all to writing a proper one.

Searching for a new role? Check out open jobs on The Muse and find the perfect fit for you »

Is it necessary to mention salary in your letter?

The truth is, it depends on the situation. Some job postings specifically ask for salary requirements, while others leave it up to the applicant's discretion.

In many cases, omitting salary requirements can work in your favor, allowing you to focus on your qualifications and fit for the role. However, if a job listing explicitly requests this information, failing to include it could reflect poorly on your attention to detail .

It's also important to consider the job market and your industry. In highly competitive fields, being upfront about your salary expectations can show confidence and transparency, while in other sectors, it might be better to wait until later in the hiring process to discuss compensation . The key is to tailor your approach based on the specific job and company you’re applying to.

How to mention salary in a cover letter

Experts agree that mentioning salary requirements in a cover letter should be approached with caution. “Salary questions are designed to ‘screen out’ rather than ‘screen in’ candidates,” says Alisa Cohen, Career Coach at Close Cohen Career Consulting . This means that revealing your salary expectations too soon could lead to your elimination from the candidate pool if your figures don’t align with the employer’s budget.

“It could result in either being overlooked for the position or receiving a lower-than-expected offer,” says Tiago Pita, Brand Director and Recruiter at Whole Food Earth .

You might want to leave out salary requirements in a cover letter when you don’t have enough information about the role and its compensation structure to provide a well-informed figure. “If the job posting indicates that salary discussions will occur later in the hiring process, it’s often best to focus the cover letter on qualifications and enthusiasm for the role,” Pita says.

By doing so, you keep the door open for a more informed discussion about compensation later in the hiring process, once the employer has seen your potential and you have a clearer understanding of the role.

When should you include salary requirements?

If the application asks for salary requirements, you should comply—but do so strategically (below, you’ll find tips on how to handle this).

If the application does not ask for them, “it’s typically in your best interest to defer compensation conversations to the latest stage possible,” Cohen says. “You have the most leverage when you are at the offer stage.”

By waiting until later in the process, you allow yourself time to demonstrate your value to the employer, which can strengthen your position during salary negotiations.

How do you negotiate salary in a cover letter?

It’s essential to approach this topic with tact, as you don’t want to come across as overly aggressive or rigid. Below are some tips and strategies for effectively incorporating salary negotiation into your cover letter.

1. Do your research

Base your expectations on solid research. Industry standards, geographic location, past salaries, and your experience level are all factors that should be taken into consideration. One effective strategy is to provide a range rather than a specific number, giving you some flexibility and room for negotiation.

Cohen suggests using language like, “My research indicates that compensation for this type of position falls in the range of $XX - $XX. I look forward to learning more about the position and understanding if that is consistent with your range.” This approach shows you’ve done your homework and know what you’re looking for in a job position.

2. Explain your reasoning

This could be based on your research of industry standards, your level of experience, or the cost of living in the job's location. For example: “My salary expectation is based on industry research and my professional experience in similar roles, as well as the cost of living in [City].”

3. Use diplomatic and flexible language

The way you phrase your salary expectations can significantly impact how they are received. Pita emphasizes the importance of using language that shows flexibility, with phrases such as, “Based on my experience and the industry standards, I am seeking a salary range of $X to $Y. However, I am open to discussing this further based on the total compensation package and additional benefits your company offers.”

This wording acknowledges your salary expectations while also making it clear you’re open to negotiation and that you’re willing to consider the entire compensation package, not just the salary.

4. Frame salary as part of the overall fit

Highlight your skills and experience that contribute to the company’s success. This helps keep the focus on mutual benefit rather than just on financials.

Pita suggests language like, “I am excited about the opportunity to contribute to your team and am confident that my skills align well with the needs of the position. I am seeking a salary range of $X to $Y, though I am open to negotiation based on the complete compensation package and benefits offered.” This phrasing shows enthusiasm for the role while also subtly integrating your salary expectations into the discussion.

Cover letter with salary requirements: examples

Below, you'll find cover letter examples with salary requirements for different roles. Each cover letter is tailored to the specific job while including a mention of salary expectations, demonstrating how to approach this delicate topic professionally.

But first, here’s the common structure that should be present at the beginning of all cover letter with salary requirements examples:

[Your Name] [Your Address] [Email Address] [Phone Number] [Date]

[Hiring Manager's Name] [Company Name] [Company Address]

Example #1: Cover letter with salary requirements for Administrative Assistant

Dear [Hiring Manager's Name],

I am writing to express my interest in the Administrative Assistant position at [Company Name], as advertised on [where you found the job posting]. With over five years of experience in administrative support roles, I am confident in my ability to contribute effectively to your team and help streamline office operations.

In my previous role at [Previous Company Name], I managed a variety of administrative tasks, including scheduling, correspondence, and file management, all while maintaining a high level of confidentiality and professionalism. My organizational skills and attention to detail have consistently been recognized by my supervisors, and I am eager to bring this same level of dedication to [Company Name].

For this position, I would like to express that my salary expectations are between $[number] and $[number]. These figures are aligned with the industry average for this role and are also based on my experience, but I am open to negotiation depending on the additional benefits your organization provides to ensure a mutually beneficial arrangement.

Thank you for considering my application. I look forward to the opportunity to discuss how I can contribute to your team's success.

Sincerely, [Your Name]

Example #2: Cover letter with salary requirements for Marketing Coordinator

I am excited to apply for the Marketing Coordinator position at [Company Name], as listed on [where you found the job posting]. With a background in digital marketing and a strong track record of driving brand engagement, I am confident that I can help elevate your marketing efforts and contribute to your company’s growth.

At [Previous Company Name], I successfully managed social media campaigns that resulted in an X% increase in follower engagement and a Y% growth in lead generation. My experience in content creation, SEO, and analytics has equipped me with the skills needed to execute and optimize marketing strategies effectively.

I would like to request a salary within the range of $[number] to $[number] per year. My salary expectations reflect my education in marketing, along with [number] years of experience in the industry and my in-depth knowledge of digital marketing strategies, content creation, and campaign management. However, given the growth opportunities and additional benefits your organization offers, I am open to negotiating the salary.

Thank you for your consideration. I look forward to contributing to your team and discussing how my background aligns with your needs.

Example #3: Cover letter with salary requirements for Project Manager

I am writing to express my interest in the Project Manager position at [Company Name]. With over seven years of experience managing cross-functional teams and delivering projects on time and within budget, I am excited about the opportunity to bring my skills to your organization.

At [Previous Company Name], I led a team of [number of people in the team] in the successful implementation of a $X million project, improving efficiency by Y% and reducing costs by Z%. My proven track record of leading diverse teams and successfully delivering complex projects on time and within budget makes me a strong fit for this role. I excel in coordinating cross-functional efforts, anticipating challenges, and driving projects to completion with a strategic focus on achieving business goals.

I am seeking a salary within the range of $[number] to $[number] per year. My salary expectations are based on my extensive experience in project management, including [number] years in the industry, and my ability to consistently deliver high-impact results. However, I am open to negotiation to find a package that reflects both the role and my qualifications, considering the growth opportunities and additional benefits your organization offers.

Thank you for considering my application. I look forward to discussing how I can contribute to [Company Name].

Cover letter with salary requirements: template

Not quite there yet? Here's a template to make everything easier for you:

I am excited to apply for the [Job Title] position at [Company Name], as advertised on [where you found the job posting]. With a background in [relevant field or industry], I am confident in my ability to contribute effectively to your team and support the company's goals.

In my previous role at [Previous Company Name], I [briefly describe a key achievement or responsibility]. My experience has equipped me with [specific skills or knowledge related to the job], which I am eager to bring to [Company Name].

Regarding compensation, based on my experience and industry standards, I am seeking a salary in the range of $[number] to $[number] per year. I believe this range reflects my qualifications and the value I can bring to your organization. However, I am open to negotiation to find a package that reflects both the role and my qualifications, considering the growth opportunities and additional benefits your organization offers.

Thank you for considering my application. I look forward to the opportunity to discuss how my background aligns with your needs and how I can contribute to the success of [Company Name].

Key takeaways

Including salary requirements in a cover letter can be a delicate balancing act. It’s essential to approach this topic with care to avoid potential pitfalls while ensuring clarity for both you and the employer.

It’s often best to include salary expectations only when explicitly requested or when you feel confident about the compensation range based on your experience and industry standards.

Ensure your salary expectations align with the role’s requirements and the value you bring to the table. If necessary, express your openness to negotiation, highlighting your flexibility and enthusiasm for the opportunity.

Remember, a well-crafted cover letter not only addresses salary expectations but also showcases your qualifications and enthusiasm for the role. By combining a clear, professionally presented salary range with a strong emphasis on your skills and achievements, you can create a compelling case for why you’re the right fit for the job.

IMAGES

12+ Sales Cover Letter Examples and Samples
40 Cover Letters for Sales and Marketing
Sales Person Cover Letter Example (Free Guide)
Example Cover Letter for Sales
Best Sales Representative Cover Letter Examples
FREE 14+ Sample Sales Cover Letter Templates in MS Word

VIDEO

Episode 16: Tips For Resumes, Cover Letters, and References
Fast Easy Video Sales Letters in VideoMakerFX
You Need A Video Sales Letters
How To Reveal The Price In a Sales Letter Like a Pro
Module 3: Content Mastery (Sales Letter)
How to Use AI for High-Ticket Sales Letters

COMMENTS

Sales Cover Letter Example and Template for 2024
Learn how to write a compelling cover letter for a sales position with this guide, including a list of elements, tips for improving your letter and an example.
Persuasive Sales Cover Letter Examples & Templates
Showcase your achievements and create a personalized connection with sales cover letters. Follow these tips and tricks to stand out from the crowd.
Sales Representative Cover Letter Example and Template for 2024
Discover the steps to write an effective sales representative cover letter, explore helpful tips and review an example letter to help you apply for sales jobs.
Sales Cover Letter Examples, Templates and Writing Tips
Write a great cover letter for sales positions and close the deal! Discover sales cover letter examples and writing tips for all experience levels.
Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role
With this sales cover letter guide, template, and example, you can write one that will capture potential employers' attention.
Sales Cover Letter Example
Check out our sales cover letter example, template, and writing tips to ensure your cover letter displays the right sales skills and experience.
Sales Cover Letter Examples and Templates for 2024
Learn how to write a sales cover letter. Get expert tips and downloadable cover letter examples for all levels of experience.
15 Sales Cover Letter Examples for Different Roles
Explore 15 impactful sales cover letter examples to supercharge your job applications. Craft compelling pitches and stand out in the competitive sales landscape.
5 Sales Representative Cover Letter Examples for 2024
Are you struggling to present your sales skills in the hiring process? Optimize your sales representative cover letter with these examples.
7 Sales Cover Letter Examples & Writing Guide for 2024
Sales are the lifeblood of business. Show 'em what ya got, using our sales cover letter samples as inspiration for your job hunt in 2024.
How to Write a Sales Cover Letter (With Examples)
Learn how to apply for a job in sales, marketing or customer service with a well-written sales cover letter that conveys your suitability for the position.
How to Write a Sales Cover Letter (Examples & Templates) for All Sales
Why is a Sales Cover Letter Important? Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview, and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you'd prefer to let your experience do the talking, this is still an invaluable skill to have.
Sales Cover Letter Samples & Examples 2024
How to write a cover letter for any Sales job? Craft the perfect cover letter with our professional examples and templates.
Professional Sales Cover Letter Examples for 2024
Do you know how to write a professional cover letter for a position in the Sales industry? View LiveCareer's expert Sales cover letter examples to get started!
Sales Cover Letter: Example & Tips for Sales Positions
Get that job with a sales cover letter that sells your best assets. Learn how to write a cover letter for sales jobs using expert tips & professional examples.
Sales Cover Letter: Sample and Complete Guide [20+ Examples]
A sample sales cover letter that will make that selling job yours! Learn to write a cover letter for sales positions, and see our sales cover letter examples.
Sales Representative Cover Letter Samples & Examples 2024
How to write a cover letter for any Sales Representative job? Craft the perfect cover letter with our professional examples and templates.
The Best Sales Cover Letter Examples in 2024
Great sales cover letter example. To start, you should look at a sales associate cover letter that could get you real results. Here's a short sales cover letter sample to show you how the process works: Dear Mr. Smith, In my last sales position, I knew this was the type of job I wanted to hold forever when I closed a $100,000 purchase with ...
Sales Cover Letter Sample
Check out our sales cover letter example and learn the tips and tricks about what to include in yours to persuade recruiters to offer you a job interview.
Sales Cover Letter
Learn how to write a compelling sales cover letter. Includes step-by-step guide and examples for different sales positions.
A Real Sales Cover Letter Example That Worked
Take a look at the actual cover letter that landed Annie Breckling her latest sales role. You'll hear from the candidate and the recruiter she impressed.
14 Sales Executive Cover Letters
Approved by real hiring managers, these Sales Executive cover letters have been proven to get people hired in 2024. A hiring manager explains why.
Cover Letter With Salary Requirements: Template and Tips
Experts agree that mentioning salary requirements in a cover letter should be approached with caution. "Salary questions are designed to 'screen out' rather than 'screen in' candidates," says Alisa Cohen, Career Coach at Close Cohen Career Consulting.This means that revealing your salary expectations too soon could lead to your elimination from the candidate pool if your figures ...
6 Great Sales Floor Associate Resume Examples
You can use a cover letter to share even more professional accomplishments as a Sales Floor Associate and stand out as the ideal candidate for the restaurant team member position. A cover letter is a companion to your resume where you can provide more context to those resume achievements.
Latest T-Mobile News, Offers & Devices
Your official source for the latest T-Mobile news and updates, along with the newest devices, offers, and stories from the world of T-Mobile.

Sales Cover Letter Writing Templates & Tips to Help You Stand Out from the Crowd

Why do sales cover letters matter?

Find the best new hires with this Sales Interview Checklist

What do sales managers look for in an ideal sales candidate?

Highlighting superstar traits in a sales cover letter

Sales cover letter examples: How to stand out

Top of the cover letter

Middle of the cover letter

Bottom of the sales cover letter

The complete cover letter for sales associate

Final Thoughts

Driving business growth

Recommended

How to respond to customer complaints (with 6 templates)

How-to guide essentials: from concept to completion

Social media marketing: Everything small businesses need to know in 2024

Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Sales Cover Letter Tips

Use a professional font.

Avoid flowery language without sacrificing flow.

Highlight relevant skills.

Reference quantifiable achievements.

How to Write a Sales Cover Letter

First Body Paragraph

Second Body Paragraph

Third Body Paragraph

Sales Cover Letter Template

Sales Cover Letter Example

Why It Works

Don't forget to share this post!

11 Types of Sales Jobs: Which is Right for You?

12 Sales Skills That'll Take You from Good to G.O.A.T. in 2024

How to Become a Consultant: 11 Steps to Doing it Right

33 Stats to Know if You’re Considering or Planning a Sales Career in 2024

The Guide to Becoming a Sales Director

Career Ladders: The First Step to Stopping Sales Team Turnover

Why Sales Is the Best First Job, According to HubSpot Sales Reps

What Is a Sales Engineer & How Do You Become One?

How to Deal with Imposter Syndrome in Sales

Social Media for Business: 3 Reasons Salespeople Need an Online Presence

Sales Cover Letter Examples and Templates for 2024

How To Write a Sales Cover Letter

Sales Cover Letter Templates and Examples

Sales Text-Only Cover Letter Templates and Examples

2. Salutation

3. “Hook” or introduction

4. Body paragraph(s)

5. Call to action

Sales Cover Letter Tips

2. Speak to the company's strategic goals

3. Show you can serve each customer's needs

Sales Cover Letter Frequently Asked Questions

How do I persuade the hiring manager of my sales skills? -

How long should my cover letter be? -

Craft a new cover letter in minutes

Jacob Meade

Check Out Related Examples

Retail Sales Associate Cover Letter Examples and Templates

Sales Manager Cover Letter Examples and Templates

Sales Resume Examples and Templates

Essential Guides for Your Job Search

15 Stellar Sales Cover Letter Examples to Elevate Your Sales Career

Table of Contents

How to write a sales cover letter

5 Detailed sales cover letter examples for inspiration

1. Sales cover letter example for entry-level sales position

1. Sales cover letter example for cold prospecting

10 Most Sought-After Customer Service Skills for Your Resume

-->Nagma Nasim -->

Commission Payouts? Consider It Done!

Quick Links

Meet Empuls

7 Sales Cover Letter Examples & Writing Guide for 2024

Sales Manager Cover Letter Example

Copy this text for your sales manager cover letter!

Why this cover letter works

Sales Assistant Cover Letter Example

Copy this text for your sales assistant cover letter!

Pharmaceutical Sales Cover Letter Example

Copy this text for your pharmaceutical sales cover letter!