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Explore 151 Amazing Topics For Survey Research (Updated 2024)

Topics For Survey Research

Hey everyone! Ready to dive into the world of surveys? We’ve got the ultimate guide “Explore 151 Amazing Topics for Survey Research (Updated 2024).” It’s like having a treasure map for cool and interesting stuff to ask people about. From what snacks folks love to the latest tech trends, we’ve got it all. No need for fancy words – just easy questions and tons of fun. 

Ever wondered if more people like cats or dogs? Or maybe what games are ruling the playground? Well, get ready to reveal the answers. These topics aren’t just surveys; they’re your passport to understanding the world around you. So, grab a seat and let’s dive into the awesomeness of surveys – because every question is a key to unlocking something cool.

What Is Survey Research?

Table of Contents

Survey research is a method of gathering data from individuals to understand opinions, behaviors, or characteristics. Researchers use questionnaires, interviews, or other structured approaches to collect information.

This systematic approach allows for the analysis of trends, preferences, and attitudes within a targeted population, providing valuable information for various fields, including social sciences, market research, and public opinion studies.

151 Amazing Topics For survey Research

Top 10 topics for survey research on job satisfaction.

Top 10 Topics For Survey Research On Job Satisfaction

  • Job Satisfaction Factors in Remote Work Environments
  • The Impact of Leadership Styles on Employee Job Satisfaction
  • Gender Disparities in Job Satisfaction Across Industries
  • Job Satisfaction and Its Relation to Employee Productivity
  • Influence of Organizational Culture on Job Satisfaction
  • Job Satisfaction Among Healthcare Professionals
  • Job Satisfaction Trends in the Gig Economy
  • Job Satisfaction and Work-Life Balance in the Tech Industry
  • Job Satisfaction Among Millennials in the Workplace
  • The Role of Training and Development in Enhancing Job Satisfaction

Top 10 Survey Research Topics On Health and Wellness

Top 10 Survey Research Topics On Health and Wellness

  • Workplace Wellness Programs: Employee Perceptions and Participation
  • Impact of Stress on Physical and Mental Health
  • Effectiveness of Remote Work on Employee Wellbeing
  • Health and Wellness Behaviors Among College Students
  • Community Perspectives on Access to Healthcare Services
  • Employee Engagement in Corporate Wellness Initiatives
  • Mental Health Stigma: Public Attitudes and Awareness
  • Impact of Physical Activity on Overall Wellbeing
  • Dietary Habits and their Influence on Health
  • Perceptions of Telehealth Services in Healthcare Accessibility

Top 10 Survey Research Topics On Education System Evaluation

Top 10 Survey Research Topics On Education System Evaluation

  • Parental Satisfaction with Remote Learning Environments
  • Student Perspectives on Online Education Effectiveness
  • Teacher Feedback on the Implementation of Technology in the Classroom
  • The Impact of Standardized Testing on Educational Quality
  • Community Perceptions of School Safety Measures
  • Teacher Training and Preparedness for Diverse Learning Needs
  • Student Engagement in STEM (Science, Technology, Engineering, and Mathematics) Education
  • Parental Involvement in School Decision-Making Processes
  • The Effectiveness of Extracurricular Programs on Student Development
  • Evaluation of Inclusivity and Diversity Initiatives in Educational Institutions

Top 10 Survey Research Topics On Consumer Preferences in Technology

Top 10 Survey Research Topics On Consumer Preferences in Technology

  • Smartphone vs. Tablet Preferences: User Experiences
  • Attitudes Towards Wearable Technology Adoption
  • Consumer Perception of Artificial Intelligence in Everyday Devices
  • Preferences in Operating Systems: iOS vs. Android
  • Interest in Augmented Reality (AR) and Virtual Reality (VR) Experiences
  • Security Concerns in Internet of Things (IoT) Devices
  • Sustainable Technology: Consumer Awareness and Choices
  • User Satisfaction with Smart Home Automation
  • E-readers vs. Physical Books: Reading Preferences
  • Preferences in Laptop vs. Desktop Computing for Various Tasks

Top 10 Survey Research Topics On Public Transportation Usage

Top 10 Survey Research Topics On Public Transportation Usage

  • Factors Influencing Public Transportation Commute Decisions
  • User Satisfaction with Public Transit Services
  • Impact of Commuting Time on Mode of Transportation
  • Barriers to Increased Public Transportation Adoption
  • Accessibility and Inclusivity in Public Transportation Systems
  • Attitudes Towards Public Transportation Safety Measures
  • Technology Integration in Public Transit: User Perspectives
  • Public Transportation Usage Patterns During Peak vs. Off-Peak Hours
  • The Role of Environmental Awareness in Transportation Choices
  • Public Transportation’s Impact on Urban Planning and Development

Top 10 Topics For Survey Research On Environmental Awareness and Practices

Top 10 Topics For Survey Research On Environmental Awareness and Practices

  • Public Perceptions of Climate Change: Knowledge and Concerns
  • Attitudes Towards Sustainable Energy Sources
  • Consumer Preferences for Eco-friendly Products
  • The Role of Environmental Education in Shaping Attitudes
  • Waste Reduction and Recycling Behaviors
  • Views on Government Policies Supporting Environmental Conservation
  • Participation in Community Environmental Initiatives
  • Water Conservation Practices in Urban and Rural Areas
  • Urban Green Spaces and their Impact on Wellbeing
  • The Influence of Corporate Sustainability Practices on Consumer Choices

Top 10 Survey Research Topics On Political Beliefs and Affiliations

Top 10 Survey Research Topics On Political Beliefs and Affiliations

  • Political Ideology Trends Among Different Age Groups
  • Media Influence on Political Beliefs and Opinions
  • Public Trust in Political Institutions and Leaders
  • Social Media’s Role in Shaping Political Affiliations
  • Factors Influencing Political Party Switching
  • Attitudes Towards Political Activism and Protests
  • The Impact of Economic Conditions on Political Preferences
  • Civic Engagement: Voter Turnout and Political Participation
  • Perspectives on Political Polarization and Unity
  • Political Communication Channels and Effectiveness

Top 10 Survey Research Topics On Social Media Usage Patterns

Top 10 Survey Research Topics On Social Media Usage Patterns

  • Social Media Preferences Across Different Age Groups
  • Influencers and their Impact on Social Media Choices
  • Privacy Concerns and User Behavior on Social Platforms
  • Trends in Social Media Engagement: Likes, Shares, and Comments
  • The Role of Social Media in Shaping Personal Identity
  • User Satisfaction with Social Media Algorithms
  • Social Media’s Influence on News Consumption Habits
  • Online Harassment and Cyberbullying on Social Platforms
  • Attitudes Towards Social Media Advertising
  • Impact of Social Media Detox Challenges on User Behavior 

Top 10 Topics For Survey Research On Community Involvement

Top 10 Topics For Survey Research On Community Involvement

  • Factors Influencing Community Volunteerism
  • Public Awareness and Participation in Local Governance
  • Community Perceptions of Civic Engagement Opportunities
  • Attitudes Towards Community Improvement Initiatives
  • Barriers to Active Community Participation
  • Influence of Socioeconomic Factors on Community Involvement
  • Perspectives on the Importance of Neighborhood Associations
  • The Role of Social Media in Fostering Community Connections
  • Civic Education and its Impact on Community Engagement
  • Volunteer Motivations and Satisfaction in Community Service

Top 10 Survey Research Topics On Work-Life Balance

Top 10 Survey Research Topics On Work-Life Balance

  • Employee Perspectives on Work-Life Balance Policies
  • The Impact of Flexible Work Arrangements on Wellbeing
  • Burnout and Stress Levels in Different Professions
  • Attitudes Towards Remote Work and its Effect on Work-Life Balance
  • Parental Leave and its Influence on Work-Life Integration
  • Job Satisfaction and its Relation to Work-Life Harmony
  • Perceptions of Organizational Support for Work-Life Balance
  • The Role of Technology in Balancing Work and Personal Life
  • Gender Disparities in Work-Life Balance Experiences
  • The Influence of Commute Length on Work-Life Equilibrium

Top 10 Topics For Survey Research On Financial Literacy

Top 10 Topics For Survey Research On Financial Literacy

  • Financial Literacy Among Different Age Groups
  • Impact of Educational Background on Financial Knowledge
  • Perspectives on Credit Card Usage and Debt Management
  • Knowledge of Investment Strategies and Risk Tolerance
  • Attitudes Towards Retirement Planning and Savings
  • The Role of Financial Education Programs in Shaping Literacy
  • Awareness and Utilization of Financial Planning Services
  • Influence of Socioeconomic Factors on Financial Literacy
  • Understanding of Taxation Systems and Financial Responsibilities
  • Consumer Perspectives on Fintech and Digital Banking Literacy

Top 10 Survey Research Topics On E-commerce Shopping Habits

Top 10 Survey Research Topics On E-commerce Shopping Habits

  • Consumer Trust in Online Payment Security
  • Preferences for Mobile vs. Desktop Shopping Experiences
  • Factors Influencing Online Shopping Cart Abandonment
  • Impact of Product Reviews on Purchasing Decisions
  • The Role of Social Media in Influencing E-commerce Choices
  • Customer Loyalty Programs: Effectiveness and Perception
  • Cross-Border E-commerce Shopping Trends
  • Sustainability and Ethical Considerations in Online Purchases
  • Influencers and their Impact on E-commerce Sales
  • Consumer Attitudes Towards Personalized Shopping Recommendations

Top 10 Topics For Survey Research On Entertainment Preferences

Top 10 Topics For Survey Research On Entertainment Preferences

  • Streaming Services vs. Traditional Cable: Consumer Preferences
  • Influences on Music Genre Preferences Among Different Age Groups
  • Viewer Satisfaction and Preferences in Online Video Content
  • Impact of Social Media on Movie and TV Show Recommendations
  • Trends in Live Events vs. Digital Entertainment Participation
  • The Role of Podcasts in Consumer Entertainment Choices
  • Gaming Preferences: Console vs. PC vs. Mobile
  • User Engagement in Virtual and Augmented Reality Entertainment
  • Attitudes Towards Celebrity Endorsements in Entertainment
  • Impact of Cultural Background on Entertainment Choices

Top 10 Survey Research Topics On Housing and Living Conditions

Top 10 Survey Research Topics On Housing and Living Conditions

  • Satisfaction with Affordable Housing Options
  • Preferences for Urban vs. Suburban Living Environments
  • Impact of Remote Work on Housing Choices and Locations
  • Community Safety and its Influence on Housing Decisions
  • The Role of Green Spaces in Residential Satisfaction
  • Access to Public Transportation and Housing Selection
  • Smart Home Technology Adoption and Preferences
  • Perceptions of Gentrification in Local Neighborhoods
  • Affordable Housing and its Impact on Local Communities
  • Housing Accessibility and Satisfaction for Individuals with Disabilities

Top 10 Topics For Survey Research On Attitudes Towards Remote Work

Top 10 Topics For Survey Research On Attitudes Towards Remote Work

  • Employee Satisfaction and Productivity in Remote Work Environments
  • Technological Challenges in Adapting to Remote Work
  • Employer Policies and Flexibility in Remote Work Arrangements
  • Impact of Remote Work on Work-Life Balance
  • Communication Effectiveness in Virtual Teams
  • Employee Perspectives on Mental Health and Remote Work
  • Remote Work’s Influence on Job Satisfaction and Career Advancement
  • Employer and Employee Perceptions of Remote Work Sustainability
  • Remote Work’s Effect on Organizational Culture
  • Factors Influencing Employee Return-to-Office Preferences

30 Field Specific Topics on Survey Research

Top 10 survey research topics for marketing students.

Top 10 Survey Research Topics For Marketing Students

  • Consumer Preferences in Online Shopping: A Comparative Analysis
  • Effectiveness of Social Media Influencers in Product Endorsements
  • Perceptions of Brand Loyalty Programs and Customer Retention
  • Impact of E-commerce Trends on Traditional Retail Shopping Habits
  • Evaluating Customer Satisfaction with Mobile App User Experiences
  • Consumer Attitudes Towards Sustainable and Eco-Friendly Products
  • Exploring the Influence of Celebrity Endorsements on Product Purchases
  • Effectiveness of Personalized Marketing Strategies in Online Retail
  • Customer Perception of Brand Authenticity in Marketing Campaigns
  • Assessing the Impact of Online Reviews on Consumer Decision-Making

Top 10 Survey Research Topics For Medical Students

Top 10 Survey Research Topics For Medical Students

  • Medical Students’ Perceptions of Virtual Learning Environments
  • Evaluating the Impact of Clinical Rotations on Career Aspirations
  • Assessment of Stress and Burnout Among Medical Students
  • Effectiveness of Peer-Assisted Learning in Medical Education
  • Attitudes Towards Integrating Technology in Medical Curriculum
  • Exploring Medical Students’ Awareness of Mental Health Resources
  • Medical Students’ Views on Cultural Competency Training
  • Perceptions of the Clinical Clerkship Experience
  • Understanding the Impact of Sleep Deprivation on Medical Students
  • Medical Students’ Perspectives on Patient Interactions and Communication Skills Training

Top 10 Survey Research Topics For Psychology Students

Top 10 Survey Research Topics For Psychology Students

  • The Impact of Social Media on Psychological Well being
  • Perceptions of Therapy Effectiveness and Accessibility
  • Factors Influencing Stress Levels Among College Students
  • Understanding Attitudes Towards Mental Health in the Workplace
  • Exploring Personality Traits and Coping Mechanisms
  • Attitudes Towards Seeking Help for Mental Health Issues
  • Impact of Childhood Experiences on Adult Mental Health
  • Psychological Effects of Social Isolation and Loneliness
  • Perceptions of Happiness and Life Satisfaction Across Age Groups

Top 15 Methods Of Survey Research

Survey research involves collecting data from a target audience to gain insights into opinions, behaviors, or characteristics. Several methods are employed in survey research, each with its strengths and limitations. Here are common methods:

  • Questionnaires: Distributing written or online surveys with structured questions allows for standardized data collection.
  • Interviews: Conducting one-on-one or group interviews enables in-depth exploration of responses and clarification of ambiguous answers.
  • Telephone Surveys: Collecting data over the phone is a quick and cost-effective method for reaching a wide audience.
  • Online Surveys: Utilizing web-based platforms for data collection offers convenience and access to a large and diverse participant pool.
  • Face-to-Face Surveys: Interviewers administer surveys in person, fostering rapport and improving response rates.
  • Mail Surveys: Sending questionnaires by mail is a traditional method, suitable for reaching specific demographic groups.
  • Cross-Sectional Surveys: Collecting data from a diverse group at a single point in time helps capture a snapshot of opinions or behaviors.
  • Longitudinal Surveys: Gathering data from the same participants over an extended period allows for the analysis of changes over time.
  • Online Panel Surveys: Building a panel of participants who regularly respond to surveys facilitates repeated data collection.
  • Randomized Controlled Trials (RCTs): Adding surveys within experimental designs helps assess causation and control for confounding variables.
  • Mail Panels: Creating a group of individuals who regularly receive and respond to mail surveys allows for longitudinal data collection.
  • Drop-Off/Pick-Up Surveys: Leaving surveys at a designated location for participants to complete and return later.
  • Intercept Surveys: Approaching participants in public spaces, such as malls or events, for on the spot interviews.
  • Ethnographic Surveys: Immersing researchers in the target environment to observe and understand behaviors and attitudes.
  • Delphi Method: Repeating surveys with expert opinions to reach a consensus on complex topics.

Choosing the appropriate survey method depends on factors like research goals, budget, and the nature of the data needed. Researchers often use a combination of methods for a comprehensive understanding of their study area.

And that’s a wrap on our journey through 151 topics for survey research. Each question is a little window into people’s thoughts and preferences. We hope this updated list brings you not just data, but insights and a bit of fun too. 

Surveys are like conversations with the world, and with these topics, you’re all set to start chatting. Whether it’s uncovering trends or settling debates, your survey adventure awaits. So, go ahead, dive into the questions, discover new perspectives, and enjoy the endless possibilities that survey research brings. Happy surveying, explorers.

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Trending survey topics for college students 

96 Trending Survey Topics for College Students 

You certainly don’t want to make your colleague’s project or survey assignment boring or forceful. Of course, it would be more interesting and engaging if you opt for nothing but a suitable topic for your survey project or research paper.

So, here we are sharing the fresh and trending survey topics for college students that are interesting subjects to cover. 

You may feel confused about which one is the best survey option because there are so many things to choose from. But, along with checking interest and passion, you also want to make sure the topic has some value to offer others.

If you’re unsure about the topic of your research and you’re not provided with the topic from your college, this article can help you to choose the right one for your project. 

Well, you are given full freedom to choose your own, but that is a burden. There are many options out there and picking the right one can be difficult. 

You don’t have to be confused anymore. Because we have already done the research part of the survey topic and bring you this helpful list. 

General Survey Topics for MBA students

General survey topics for mba students

If you’re looking for some good survey project topics for your MBA course, here are some. This type of topic focuses on the current market position and trends that provide valuable and worthwhile survey opportunities. 

  • Marketing strategies for OTT and streaming platform
  • Web series against daily soaps and TV shows
  • Financial project on the stock market and market analysis
  • Survey on money management
  • Project on personal finance of middle-class family
  • Net Banking and UPI transactions
  • Schooling during the corona lockdowns
  • Digital currency – Pros and Cons
  • The latest gadget and upcoming technology
  • Driverless cars possibilities and myths
  • Modern education system 
  • The source of information in the time of the internet and social media
  • Cryptocurrency and bitcoin as an Investment option
  • Data protections and securtiy in online world
  • Online mode of payments: Types, Pros, and Cons
  • Moonlighting: Advantages and disadvantages
  • New CSR opportunities and challenges

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Trending Marketing Survey Topics

Trending marketing survey topics

When it comes to marketing, this subject involves a lot of survey and analysis work. There could be a large list of topics in this area. And here are some fresh and trending topics for marketing students for their survey project.  

  • Market analysis and survey of electric cars
  • Customer survey for fashion or beauty products
  • Branding of the cold drinks company
  • How modern customers think about a purchase
  • Competition due to online marketing
  • Challenges for the local market against the global
  • Branding and advertising
  • Rise of digital and online marketing
  • Customer targeting and product customization
  • Clickbait techniques and marketing traps
  • Job satisfaction and work appraisals
  • Decisions making process in a digital age
  • Retail marketing right now
  • Old school advertising vs new advertising platforms
  • Health and life insurance marketing strategies
  • The music industry and pop culture
  • Artificial intelligence over marketing

Related:  Digital Marketing Trends to Keep an Eye

Best Survey Topics for Medical Students

Best survey topics for medical students

Medical department students are certainly involved in a greater degree of research than other students. But choosing the right topic is even more challenging. Following are some perfect medical topics for a descriptive and purposeful research study. 

  • Vaccination against coronavirus
  • Home remedies 
  • Child and mother care
  • Best health practices and staying fit movement
  • Diet food and healthy supplements
  • Healthcare marketing
  • Quality of health services
  • Stem cells and new medical advancements
  • Awareness of nutrition and required supplements
  • Health and sleep disorders
  • anti-aging creams
  • Modern lifestyle pressure on health
  • Impact of dieting on body
  • Overexercising and gym culture

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Good Survey Topics for Pharmacy Students

Good survey topics for pharmacy students

When you are looking for survey topics related to medicine and pharmaceuticals, this is the list for you. The topics include the latest improvements and technological advancements in the pharma and drug industry. 

  • Medical testing and experiments on animals
  • Pharmacy and medicines industry
  • Generic medicines and the growing market
  • Covid19 vaccine- process and protection
  • Medical equipment and instruments
  • Infections, viral fever, treatments, and precautions
  • Homeopathic medicines and drugs
  • Artificial intelligence in the medical and pharma industry

Interesting Survey Topics for Psychology Students

Interesting survey topics for psychology students

Psychological surveys and project work have so many great topics to choose from. If you feel lost in so many topic options, here are a few perfect ones for you. 

  • Mental illness: Causes, cure, and solutions
  • Impact of family and home environment
  • Silent treatment in a relationship
  • Social awkwardness and its causes
  • Overeating and emotional eating
  • Possibilities of human behavior prediction
  • How stressful life we are living right now.
  • Living the American dream
  • Social pressure on mindset and wellness
  • Violence in movies and video games
  • Psychological changes due to the aging process
  • Social media and its dark sides
  • Social media and Its influence on our mind
  • Balancing life, career, and education as students.
  • How many hours a day do we spend on digital devices?

Hot Survey Topics for Fashion Designing Students

Hot survey topics for fashion designing students

If you love staying updated with the new fashion trends and are pursuing a graduate degree in fashion design, then this is the list you should follow. The survey topics consist of trending topics that require enthusiastic fashion design students.

  • The impact of western culture on the entire fashion industry
  • Fashion industry: Post coronavirus pandemics
  • Traditional wear vs New fashion era
  • Celebrity culture and imitation of fashion icons
  • Impact of traditional and ethnic wear on the current fashion industry.
  • Social media marketing for fashion and lifestyle marketing
  • Fashion entrepreneurs and the rise of Instagram influencers
  • Branded clothing and obsessions with certain brands
  • Customer market and spending on fashion products
  • The ongoing trends in the fashion industry post-pandemics.
  • The influencer marketing trends for the fashion industry. 
  • Market analysis for the local fashion brands

Trending Survey Topics on Social Issues

‘Social issue’ is the most common topic for the survey. So, if there’s no limit to picking the survey topic and you have no idea which topic to create a project for, social issue is your best option. Well, the social issue topic might look regular topic, but it also requires in-depth research and more analysis like any technical topic. And here are some of the trending Social issue topics you can consider to survey on. 

  • Do social movements or strikes do any good or bad to society?
  • What should world leaders do that makes the whole world a better place? 
  • Mobile addiction in the young and old generation.
  • What is a FOMO (Fear Of Missing Out) and how serious issue it can be? 
  • How to make the best use of the Internet and not waste any time? 
  • Drug addiction: Some shocking stats you want to know about
  • How to identify fake news and rumors on social media?
  • Do we need to invest more in the space projects?
  • Are we connected in the world of social media? 
  • The future of the Internet: Where is this new technology leading us?
  • Is a free world possible? 
  • The investment portfolio and diversification

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How to select the appropriate survey topic by yourself? 

You will find this challenging if you are allowed to choose the project or survey topic by yourself. There is a real challenge in balancing both the course content, your understanding, and your survey efforts.

Here, you want to pick a unique, research-worthy topic. Moreover, you need a topic that allows you to show your commitment and enthusiasm for the topic. 

Regardless of the course or degree, you are pursuing, here are a few quick tips that will help you pick out the right topic for your survey. 

A) Have a project goal in mind.

First of all, you have to be very much aware of your purpose for this project. You can check it from the guidelines and project requirements provided by your college. Alternatively, you can ask your professor for a description of the overall goal and key areas of the project. 

B) Check your best interests and personal choices. 

After you know what kind of expectations your college has regarding your project and why it is so important, it is time to explore your interest. Yes, it’s your project and you have the liberty to pick the right survey topic, so it has to be the one that matches your interest. 

C) Brainstorm ideas and ask for suggestions. 

Simply relying on your ideas and interests is not enough. You better discuss this with your senior, professor, and those who are in the same field. Discuss whether your topic is appropriate. And, always confirm your topic with your guiding professor or project guide before starting. 

D) Research online for some perfect topics for surveys projects. 

If the topic you selected isn’t appropriate for this concern, you can look for some great survey topics online. You may also take some inspiration from the list of trending survey topics we shared above.

E) Prepare the project rules and start the survey process. 

After doing such extensive research online and offline, it’s time to come up with an outline or framework for your work. Prepare the entire survey structure following the project requirements and cover the most important topics to cover. 

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Last but not least, your survey topic must be fresh, interesting, and valuable. Take a survey topic that is not too easy or too complex for your course.  

It has to be meaningful enough to put worth the effort, as well as resourceful enough to help someone who needs such information to use in real-life situations. 

It seems now you’re ready. So, all the best with your project work. Happy surveying!

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10 Survey Topics and Ideas to Help Learn More About Your Customers

Nemanja Jovancic

Jul 02 2023

No comments

We live in an age where information is power.

But we also live in an age where misinformation and unverified assumptions have never been easier to spread. When making important business decisions, it’s vital to base them on verified information and not your own or someone else’s beliefs.

So, what’s the easiest and most effective way to collect verifiable information?

Do a survey.

Online surveys are quick, simple and efficient way of getting to know your target audience and obtaining feedback about your customers, products, and services.

Still, you need to make sure you’re focusing on the right survey topics. To make things easier, we’re going to share some survey ideas you can use to gather relevant data.

survey maker cta

Important note: We won’t just be sharing some random stuff I read online. Here at LeadQuizzes, we’ve helped our users collect over 4.7M emails and gather 73.9M answers using surveys and quizzes, so we’ll share with you some of the things we learned in the process – including survey templates.

But first – what makes a good survey?

Before we dive into survey ideas, let’s clear the air with some base rules. Survey won’t do you much good if it’s not bringing is results – in this case, it’s clear, actionable feedback.

So, ask yourself – how do I intend to use results of the survey? Do I want to learn something new about my potential customers? Do I want to get their feedback on my product or service? So what’s the recipe for

  • Sticking to one goal – being ambitious is great, but with surveys, keeping thing simple goes a long way. Don’t try to find out everything all at once – a single survey goes for a single goal. Anything more than that will end up in survey results that will be impossible to analyze and turn into actionable info.
  • Good survey questions – depending on whether you’re trying to create customer satisfaction survey, calculate your net promoter score (NPS), or conduct market research, you will outline the right questions. They should be simple, clear, and unambiguous, allowing you to seamlessly quantify results. The basic survey question types include close-ended and open-ended questions, with close-ended questions being the preferred type. More on that in this chapter.
  • Keeping it short and sweet – if you want a high response rate keep in mind that respondents have limited time and patience. Top-performing surveys have no more than 8-10 questions, while survey questions should also be short with one or two lines of text.

Top 10 Survey Topics and Ideas for Brands and Companies

Now that we laid the groundwork, let’s get into details. Basic rules are great, but maybe you still aren’t sure which type of survey to use, what topics to explore or what type of survey questions  to ask?

Here are the 10 most common broad survey topics that can help you learn more about your business and target audience.

1. Demographic Survey

Demographic surveys are used whenever you need to obtain some general information about your audience. They have found its application in statistics, politics, business, marketing, etc.

The most common demographic questions ask about age, gender, ethnicity, education, employment, location, marital status, and more. If you’re looking for specific question examples, check out these 100 sample demographic questions  you can ask in your surveys.

Or click on the button below to preview and use our demographic survey template.

*To use this survey template, just create an account (or login) , and then select the template from our builder.

2. Market Research Survey

Most successful businesses base their decisions on thorough market research.

Using a market research survey is an excellent way for companies to better understand their prospects and their individual needs, attitudes, preferences, and purchase behavior. That way, you can more confidently identify your target market, learn more about your potential customers, or discover trends in a particular niche.

Click on the button below to preview and use our market research survey template.

3. Net Promoter Survey

NPS (Net Promoter Score) survey is one of the most popular ways of determining customer satisfaction and loyalty. It shows how likely your existing customers or users are to refer your company to their friends, colleagues, and family.

Why is NPS so important? And one of the most common survey topics for successful businesses? Well, it is seen as a very strong indicator of future business growth based on current customer satisfaction.

Click on the button below to preview and use our NPS survey template.

4. Customer Satisfaction Surveys

Another common survey topic is customer satisfaction. Whether you’re a doctor, a lawyer, a restaurant owner, a marketing agency, or a SaaS business, customer satisfaction has to be one of your major concerns if you’re looking to achieve long-term success.

One of the easiest and most effective ways to check the pulse of your customers is a customer satisfaction survey . Here, I’ll present you with a couple of examples of customer satisfaction surveys. You can use the template as it is or customize it to fit your specific needs and goals.

Universal customer satisfaction survey template

Patient Satisfaction Survey

5. Employee Satisfaction Surveys

It is a common saying that a company is only as good as it’s employees. I would add that employee satisfaction should be seen as a pretty accurate indicator of a company’s success.

Why exactly is it important to evaluate employee satisfaction and engagement?

First and foremost, it allows you to learn what you’re doing well and what areas need improvement. Then you can address the issues and make sure your company remains a great place for your employees and customers. It’s the only way your business can grow.

Here are a couple of survey templates you can use.

Employee Feedback Survey

Job Satisfaction Survey

Exit Survey

6. Product Feedback Surveys

Believe it or not, one of the easiest ways to acquire new customers (and keep your existing ones) is to learn what they really think about your products and services. That’s why feedback surveys are one of the most widely used types of survey topics.

To grab a hold of what consumers think about your product, start using the template below.

7. Brand Awareness Survey

Branding and brand awareness are vital to any long-term business success. At the same time, they are often downplayed on account of other marketing concepts that can provide faster and more easily measurable results.

Anyway, before you start any serious work on branding, the best practice is to first determine how popular your brand is among your target audience right now. It’s one thing that can make all your next branding efforts much more effective and easier to monitor.

The best way to learn more about your brand’s popularity is to do a brand awareness survey. Feel free to use the template below.

8. Post-Event Survey

After hosting a seminar, fundraiser, corporate party, or any other event, naturally, you’d like to find out how it went. The best way to do so is by running a post-event survey. It’s one of the most relevant survey topics for event organizers.

Check out these 21 post-event survey questions  or click on the template below to use it right away.

9. Website Feedback Survey

Want something more specific? Nowadays, your social media and website are the first thing customers and clients see when they are introduced to your business. Making sure your website is providing an impeccable user experience should be a top priority. One way to achieve that is simply creating a website feedback survey that allows you to understand your website’s strong and weak spots and fine tune them accordingly.

10. Likert Scale Survey

Even if the name may sound unfamiliar, chances are you’ve bumped into this type of survey many times. You know those surveys where you “neither agree nor disagree’ or ‘completely agree/disagree’? Well, that was a  Likert scale  survey.

This is one of the most popular survey types that allows you to really put a number on perceptions, attitudes, and opinions, without jeopardizing nuance thanks to a plethora of answer options to choose from.

How to Create a Perfect Survey

1. use leadquizzes survey template.

In the chapter with survey topics and ideas we offered pre-made survey templates that are fully customizable. You can change names, images and design, or add survey questions that are relevant to your survey goal.

2. Create a Popping Landing Page

If you are opting for creating a fresh new survey, click here  to register and access the LeadQuizzes dashboard. We offer a 14-day free trial so you can really test our survey tool and see if it is working for you and your business.

Image2

Keep the landing page simple – add a short survey name, state the purpose of the survey and keep it straightforward, one sentence should suffice.

3. Ask the Right Survey Questions

After that, you can move on to creating survey questions. If you want to dig a bit deeper into this we suggest you check out this super-detailed guide with dozens of survey question examples .

Here we’ll just check out the digest version. As we mentioned earlier, larger portion of your questionnaire should consist of closed-ended questions. They will provide the bulk of quantifiable data you’re looking for. Open-ended questions, on the other hand, require extra effort from survey takers – so use them sparingly, to add context and depth to the numbers.

Closed-Ended Questions

Closed-ended questions have limited and predefined response options to choose from. The answers can range from yes/no to specific number or piece of information. These are some of the most common types of survey questions:

  • Dichotomous (‘Yes/No’) questions
  • Multiple-choice questions – these survey questions allow three or more predetermined answers with option for single or multiple answers.
  • Checkbox questions -this is type of survey question that adds the flexibility of choosing multiple options.
  • Rating Scale Questions  – with this question, respondents have the opportunity to order answer choices based on the level of their preference.
  • Likert Scale Questions  –  as we already mentioned, Likert scale measures answers on a scale that goes from complete disagreement to total agreement. The two most common are the 5-point and 7-point Likert scales.

Image1

With the right survey software, multiple-choice questions offer a lot of extra flexibility and creativity in design deparment – save for simple text questions, you can enrich your survey with image and video questions.

  Open-Ended Questions

Open-ended survey questions offer respondents a blank text box to share their attitudes, opinions and explanations in their own words. Open-ended questions, if dosed properly, can be a great source of valuable qualitative data.

Image3

Success of your great survey idea largely relies on asking the right questions. You should avoid ambiguous and leading questions, especially the double-barreled questions . These are the questions that attempt to stick two topics into one question but allow only a single answer. For example: Should the government regulate crypto-industry and create more jobs?

4. Collect answers and analyze data

With LeadQuizzes, your survey can be seamlessly embedded on your website, added to a pop-up window or posted on social media. Thanks to integrations with Facebook Pixel and Google Ads, as well as well-organized report dashboard, you can also keep up with survey response rate and critical drop-off points, enabling you to fine-tune your survey if needed.

There is also the option to export your survey answers and data as a CSV to analyze it using Excel or Google Sheets.

If you’re a small company or brand looking to grow your business, learning more about your existing and potential customers can be vital. As already mentioned, one of the best ways to do so is by conducting a survey.

Above, we’ve shared some of the most common and most relevant survey ideas and topics to cover, alongside pre-made templates we’ve tried and tested. LeadQuizzes also doubles as a quiz maker – with more than 20.000 users and more than 9.5 million leads generated, quizzes could be an untapped resource to shake-up your marketing strategy and engage with your customers on a completely different level!

Start your free 14-day LeadQuizzes  trial now!

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Top survey topics and ideas

How to Create a Survey

Top survey topics and ideas

Jotform Editorial Team

Table of Contents

What does a good survey look like?

  • A survey to dive into market mysteries: What's trending?

A survey to measure smiles: Are our customers happy?

A survey to explore workplace vibes: are we rocking it, creative and fun survey topics, a survey to capture classroom buzz: what’s your take, a survey to rate teacher time: who’s making the grade, a survey to capture political insights: what do you think, how jotform makes surveys easy, how to analyze survey data with jotform.

Are you struggling to find the right survey topics for your next project? Look no further! This comprehensive guide provides a variety of ideas tailored for business, academic, and social research, helping you gather the insights you need to make informed decisions.

Survey research is frequently employed in social and psychological studies to explore and describe human behavior. Surveys collect data from samples through responses to questions, offering quantitative , qualitative , or mixed-method insights based on research goals. The primary purpose of survey research is to quickly obtain descriptive information about large samples, making it invaluable for researchers and businesses alike.

As we delve deeper into this guide, you’ll see how different types of surveys can be tailored to suit specific research topics and goals.

A well-designed survey is the cornerstone of effective data collection . Before even drafting your survey questions, consider how the results will be used and what you aim to learn about your respondents. This clarity ensures that each question serves a specific function, driving towards actionable insights. Online surveys , for instance, are quick and efficient for collecting feedback from large audiences.

To create a good survey:

  • Ensure questions are clear, relevant, and easy for respondents to answer.
  • Avoid double-barreled questions , which confuse respondents by asking about two different things at once. Instead, focus on single, direct inquiries that yield precise data.
  • Use yes or no questions for straightforward answers and open-ended questions for deeper insights.
  • Ask the right open ended questions that align with your research goals.
  • Choose the right survey type for your needs, whether it’s online, face-to-face, or telephone-based.

Popular survey topics for different industries

Let’s dive deeper into these popular survey topics and explore how they can benefit your organization.

A survey to dive into market mysteries: What’s trending?

Market research surveys are essential for businesses looking to understand their target audience and refine their marketing strategies. These surveys help reveal consumer needs, attitudes, preferences, and purchase behavior. By asking pre-purchase questions such as:

  • What information is missing that would make your decision to buy easier?
  • What factors are most important to you when making a purchasing decision?
  • What concerns do you have about our product/service?

Businesses can identify gaps in their offerings and address potential concerns.

Market research surveys are instrumental in:

  • Identifying new product ideas
  • Understanding what drives customer loyalty
  • Collecting feedback to stay ahead of market trends
  • Making informed decisions that align with consumer demands

Ultimately, these surveys are a vital tool for any business looking to thrive in a competitive market.

Customer satisfaction surveys are a critical component of maintaining and improving the customer experience. These surveys measure overall happiness and satisfaction with a company’s products or services.

Some common questions asked in customer satisfaction surveys include:

  • How would you rate the support you received?
  • How clear and helpful was the information provided by our team?
  • How satisfied are you with the communication during your interaction with us?

These questions allow the user to express their opinion on the support they have received. (1-5 scale)” provides direct feedback on customer service quality. According to a BrightLocal survey from 2019 , out of those who read reviews, 97% also read the responses from businesses. Of those who read reviews, 68% said a positive review increased their likelihood of using the service, and 40% said a negative review made them want to avoid it.

Rating scale questions are commonly used to determine metrics such as the Net Promoter Score (NPS) and customer satisfaction (CSAT) scores. The NPS® assesses the probability of customers recommending a product or service, serving as a valuable measure of customer loyalty. Understanding these metrics helps businesses pinpoint strengths and areas needing improvement, leading to an enhanced overall customer experience.

Customer feedback gathered through these surveys can drive strategic business decisions. Whether it’s refining a product, improving service processes, or addressing specific customer concerns, the insights gained from customer satisfaction surveys are indispensable.

Employee satisfaction surveys are vital for understanding workplace morale and productivity. By assessing how employees feel about their work environment and job roles, businesses can address issues that may be affecting performance and engagement. For example, a fun quiz for employee engagement can provide insights into how employees view their workplace and what motivates them. By asking employee satisfaction suryvey questions such as:

  • How clear are you about your job responsibilities?
  • Do you feel you have the necessary resources to do your job effectively?
  • How likely are you to recommend our company as a great place to work?

The information gathered from these surveys can help businesses improve workplace conditions and boost productivity . By identifying and addressing factors that contribute to low morale, companies can create a more positive and productive work environment.

Employee satisfaction surveys are not just about identifying problems but also about recognizing and reinforcing positive aspects of the workplace.

Incorporating creative and fun survey questions can significantly boost engagement and, consequently, improve the survey response rate . A well-crafted survey question makes participants feel more relaxed and willing to share their opinions openly.

Some popular questions asked in fun surveys include:

  • If you had to listen to one album for the rest of your life, what would it be?
  • Which Harry Potter house best describes your values?
  • If you could have any superpower, what would it be?
  • What’s your go-to karaoke song?
  • Would you rather be able to talk to animals or speak all human languages?
  • Who would you choose to be your celebrity best friend?

These types of questions not only increase participation but also serve as effective icebreakers, enhancing relationships among respondents. By asking casual and quick questions such as:

  • Waffles or pancakes?
  • Would you rather be able to talk with animals or know all the world’s languages?
  • Morning person or night owl?
  • Would you rather have the ability to fly or be invisible?
  • Who’s your favorite superhero?
  • What’s your favorite TV show genre?

By making surveys enjoyable, you ensure that respondents are more likely to provide truthful and comprehensive answers.

Academic and educational survey topics

Surveys play a crucial role in educational settings, helping to explore various aspects of the learning environment, teaching practices, and student engagement. Academic and educational surveys often target areas like classroom environments, technology usage, and extracurricular activities. These surveys provide valuable feedback for improving instruction and school strategies.

Educational institutions benefit greatly from understanding both student and teacher perspectives.

Unlock unlimited survey submissions and tailor them to your needs! Start using Jotform’s free survey maker for students and create custom surveys effortlessly.

Student feedback surveys are a powerful way to gather opinions on course content, teaching methods, and classroom environments. By asking about homework, extracurricular activities, and free time, educators can better understand the student experience. By asking student feedback questions such as:

  • How do you feel about the amount of homework assigned?
  • What extracurricular activities do you participate in?
  • How conducive was the learning environment (classroom, online platform, etc.) to your learning?
  • Were the assignments and assessments relevant to the course objectives?

These surveys help institutions collect real-time data, which guides informed decisions about instructional changes and school improvement strategies. In the 2014 Cult of Pedagogy article “ 5 Reasons You Should Seek Your OWN Student Feedback ” Jennifer Gonzalez writes about you can provide increased student engagement by asking students which activities they enjoyed the most by using a student survey.

By understanding students’ perspectives, educators can:

  • Tailor their teaching methods to better meet the needs of their learners
  • Identify areas of improvement in their instruction
  • Create a positive and effective learning environment

This feedback loop is essential for creating a positive and effective learning environment.

Teacher evaluation surveys aim to gather data on teaching methods to enhance educational outcomes. These surveys use standardized methods to ensure a comprehensive review and actionable insights. For example, Kirabo Jackson conducted research using data from Chicago high schools , showing how evaluation surveys can quantify crucial aspects of school quality, such as school climate. This data not only impacts student achievement but also influences outcomes like high school graduation rates and involvement in the criminal justice system.

Some common questions asked in teacher evaluation surveys include:

  • How effective are the teaching methods used in this course?
  • What areas do you think need improvement?
  • Do you feel that the instructor is knowledgeable about the subject matter?
  • Did the instructor provide clear explanations and examples?
  • Did the instructor encourage student participation and engagement?

These questions help in assessing the overall teaching quality and provide valuable feedback for improvement.

Community and social survey topics

Community and social surveys are instrumental in understanding residents’ needs, preferences, and involvement levels. These surveys help local governments and organizations plan and implement effective community initiatives. Whether assessing public opinion on local issues or gathering feedback on community services, these surveys offer valuable insights that drive positive change.

Political polling involves surveys that gauge public opinion on political matters and election outcomes. These polls are essential for understanding voter preferences and policy issues beyond just election results. By asking political survey questions such as:

  • What is your stance on healthcare reform?
  • How satisfied are you with the current government?

Creating and distributing surveys has never been easier, thanks to Jotform. With its user-friendly platform, even those with no coding knowledge can design engaging online surveys using a simple drag-and-drop interface. Jotform offers over 1,300 customizable survey templates , allowing users to tailor questions, fonts, and colors to fit their specific needs.

Jotform’s features go beyond just creating surveys. Users can:

  • Set up conditional logic to personalize surveys based on respondents’ answers, improving completion rates
  • Create mobile-friendly surveys that work seamlessly on any device
  • Distribute surveys via email , embed them on a website , or share a direct link

Jotform provides the flexibility to reach your audience wherever they are.

Data security is a top priority for Jotform. The platform protects survey data with a 256-bit SSL connection and complies with standards such as GDPR and CCPA, ensuring that respondents’ information is secure.

With options for offline surveys and tools like Jotform Report Builder, users can collect and analyze data effortlessly, making Jotform a great tool for any survey project.

Analyzing survey data is a crucial step in transforming raw responses into actionable insights. Jotform provides a suite of tools designed to simplify this process. The Form Analytics tool offers in-depth data about survey responses, helping users understand trends and patterns.

With Jotform’s Report Builder , users can visualize and share data results through professional reports. It offers a variety of customizable templates that cater to different reporting needs, enabling users to generate reports that best represent their data. Jotform Report Builder makes it easy to include various elements such as charts, graphs, and images, providing a comprehensive view of survey results.

One of the key features of the Report Builder is its ability to create dynamic and interactive reports. Users can filter data to focus on specific segments, and the real-time update feature ensures that the latest data is always reflected. Additionally, the collaborative tools enable multiple users to work on the same report simultaneously, making it easier to share insights across teams.

The Report Builder also supports embedding reports on websites or sharing them via direct links, making it convenient to distribute findings. With its robust design options and user-friendly interface, Jotform Report Builder helps users turn survey data into visually compelling stories, facilitating better decision-making and communication.

Photo by Andres Ayrton

Net Promoter ® , NPS ® , NPS Prism ® , and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld. Net Promoter Score SM and Net Promoter System SM – are service marks of Bain & Company, Inc., NICE Systems, Inc., and Fred Reichheld.

Thank you for helping improve the Jotform Blog. 🎉

Jotform Editorial Team

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Survey Ideas For 2024: The Only List You Will Need!

blog author

Kate Williams

Last Updated: 30 July 2024

18 min read

Survey Ideas For 2024: The Only List You Will Need!

Table Of Contents

  • 10 interesting survey ideas + survey question examples
  • The 30 best survey questions you can ask your target audience
  • The 5 types of surveys you can conduct in 2024

Looking for creative, proven survey ideas and survey sample questions ?

In this article, we’ll take you through:

  • 10 interesting survey ideas and survey question examples

Click to jump to the section that interests you.

10 Survey Ideas + 5 Survey Questions Examples

You already know how valuable online surveys are for businesses, big or small. But don’t you need interesting survey topics customers can’t ignore? You certainly do, especially in the post-pandemic world of 2024. And that’s what we’re doing here.

Before we get into some survey ideas for you – here are some:

5 Survey Questions Examples to Start Right Away

  • If you wish to change one thing about our product, what would it be? 😇
  • On a scale of 1-10, how would you rate us? (0=terrible, 10+excellent)
  • How would you rate our product? 👀 – Disappointed, Okayish, Good, Extremely good.
  • What’s your mood right now? 😬 – Picture choice questions
  • Was this survey useful? – Yes, No.

Here’s a sample survey for you, made with SurveySparrow!

Sign up below and get access to 1,000+ survey templates for FREE. They will help you generate loads of surveys for every idea that can help your organization.

14-day free trial • Cancel Anytime • No Credit Card Required • No Strings Attached

Okay, now back to some survey ideas that you can adopt right away.

10 Interesting Survey Ideas for Your Brand

1. a survey to bring change.

Survey ideas: A survey to bring change

2021 changed the way companies run, employees work, and customers think. Now, in this post-Covid era, people are warier about their spending and safety. They need far better quality and health checks to convince them into buying something and are happy to save a lot more for rainy days.

This is why knowing their entire thought process and not just their feedback is crucial. Because they’ve changed, and they would expect the same from your brand.

So, why not conduct a very candid survey to know what they think should change? Believe us, all customers and target groups would regard your brand highly for understanding the need for such changes. And they’ll start trusting it more than ever, which is priceless!

2. A Survey To Just Talk

Survey ideas: A survey to just talk

No survey idea would work if there’s no aim behind it. So aims are important with surveys, but that doesn’t mean they should only be about you, your products, service, and your company.

It can, and it should also be about knowing the customer’s present state. Are they doing well? What’s bothering them the most at present? How can they feel better?

This way, you get to understand if all customers are doing fine, physically and mentally. And if they’re not, several things can be done to help them. The bond between your customers and the brand would only get better if such survey ideas are implemented. And we’ve seen that happening for our clients.

3. A Survey To Get New Ideas

Survey ideas: A survey to get new ideas

Getting the first success would only increase pressure to keep doing that again and again.

So, in the list of cool survey ideas, this one is all about taking new product ideas from your customers and target group.

Yes, we’re actually saying this! Survey the customers and even those who’re not, to find new ideas that can be developed into products.

We’ve done that here at SurveySparrow with offline surveys , our clients have done the same, and trust us, if the right questions are included, you’ll get a gold mine of valuable data from this.

4. A Survey To Market Better

Survey ideas: A survey to market better

Instead of letting your marketing team take the entire stress of developing a marketing strategy, why not let the customers pitch in here through surveys? A question to ponder for you.

5. A Survey To Know Why Customers Would Leave

Survey ideas: A survey to know why customers would leave

It is one of those survey ideas that won’t work if the survey respondents don’t tick the required boxes.

  • First, asking someone who has never used your products or services about the reasons for leaving is a big no-no.
  • Then, you don’t want to conduct this survey on a group that has recently turned into customers .
  • And last, there’s no point in including churned customers for this survey because they would hardly bother replying.

So, conduct this survey on customers who’ve been using your services for quite some time and understand its functionality completely. Heer are some survey question ideas for this topic:

  • What would we do or not do that can make you leave us?
  • Or, if you ever stop using our services, what could be the reasons be?
  • Or, while using our service, do you get frustrated with some functionality?

Try keeping these as open-ended questions to give customers a chance of expressing themselves. The data collected from this survey would give logical ideas of why your present group of customers might churn away. And having that information is a big deal!

6. A Survey About Understanding Promoters

research topic for survey

NPS surveys are great for finding promoters, but you know what… every one of your customers will be a promoter for your brand .

All they want is the fulfillment of their specific needs and requirements. And this is where you can conduct surveys and ask direct questions on how can they be turned into your brand evangelists.

This is one of the most ignored survey ideas according to us. But we’re getting a feeling you aren’t the ignorant types. So, use it. You’ll not regret the decision!

7. A Survey To Understand Workplace Changes

research topic for survey

These are good survey topics for employees.

If you’re planning to move back into the office after a lengthy WFH spel l, conducting surveys to understand the required workplace changes is important.

Things aren’t the same as they were before the pandemic and lockdown. Your employees, and even you, must’ve developed certain habits working from home. So, know all about them, bring the right changes, and the office is waiting for you all.

8. A Survey To Optimize The Buying Process

research topic for survey

Does the purchase process involve too many steps? Does it take too long? Too much information required?

If you wish to know the answers, conducting a survey becomes a no-brainer.

And based on the survey results, optimizing the purchase path or process would result in less time consumption and would be more value-adding. Sweet, right?

9. A Survey To Evaluate Website

research topic for survey

For any business, their website plays a massive role in building brand authority.

And in that case, one of the most interesting survey ideas would be to conduct website evaluation surveys.

By evaluation, we mean the evaluation of information present in the website, placement of that information, and the design & UI of the website.

The website needs to be outstanding and attractive as it’s the first point of contact between the target group and your brand. And you want this first impression to be near perfect, don’t you?

10. A Survey To Check When To Survey

research topic for survey

It’s one of those survey ideas that lets your teams understand the best time in the day, month, and year, to contact a customer for surveys, offers, webinars, and more.

As you know, one of the key things about customer satisfaction is to not end up in their email, again and again, i.e., contact them when they’re most willing to talk, and not anytime.

30 Survey Questions That Always Work

You have the survey ideas now, but what about the survey questions? What are some quality survey questions that always bring the right results? We’ll address that here. So, keep sipping on that coffee, and enjoy reading.

Questions For The Buying Process

  • What specific information would make your buying decision easier?
  • Is the purpose of your website visit today fulfilled?
  • What stopped you from making the purchase today/yesterday?
  • How can we improve the checkout process?
  • Were you having second thoughts before making the buying decision? If yes, what were they about?
  • What part of the product did you like the most?
  • How would you rate the complete buying process on a scale from 1 to 10?
  • Is there a step in the buying process you think is unnecessary?
  • Where did you come to know about the features of the purchased product?
  • Did you have any concerns regarding purchasing from us?

Questions Related To Product

  • What’s the best feature of [product name] according to you?
  • What changes could be brought into [product name]?
  • Does [product name] need an update to include more functionalities?
  • What aspect of [product name] do you wish to test carefully in the free trial?
  • What persuaded you to choose our product over our competitor’s?
  • Which functionality of [product name] do you find challenging to use?
  • What new product ideas should we be working on?
  • How satisfied are you using [product name] on a scale from 1 to 10?
  • Is there any part of the product/service that isn’t working as per your expectations?
  • What new functionality or feature should we include in [product name]?

Questions On Employee Engagement & Satisfaction

  • How would you describe working at [company name] in a single word?
  • Would you refer a friend or a family member for a job here?
  • On a scale of 10, how would you rate the workload based on the role?
  • What part of the organization’s culture do you like the most?
  • On a scale of 10, how satisfied are you working at [company name]?
  • Are you recognized and appreciated for the work you’re putting in?
  • What can we do better to improve your satisfaction levels?
  • When facing a problem, how comfortable are you talking to the manager/superior?
  • In a meeting, how comfortably can you share your honest opinions?
  • Do you think the higher management thinks about your engagement and satisfaction levels?

Admittedly, choosing from a question list can be tricky. If you need a category-specific prompt, then you can use our random question generator .

SurveySparrow random question generator

Choose From These 5 Survey Types

To put it crisply, you now know why surveys can’t be ignored, and why it’s better to use new, interesting, and often ignored survey ideas in 2024. But what about the different survey types? Knowing about them is important so your teams can choose the right one at the right time.

You get its importance. So, time to start here. Keep reading. The last bit of crucial information is here.

#1. Online Surveys

A survey type that came with the age of technology. And with technological advancements, online surveys are getting better and better. This survey type or technique requires online survey software to send selected questions to the target audience for their feedback. The best thing about online surveys is they can be accessed from anywhere (literally!) and even without an active internet connection, see offline surveys. Plus, they take far less time to design than any other survey type you’ll see in this section. Impressed, aren’t you?

Now, online surveys again have 6 categories depending on the purpose they’re being used for. Let’s quickly know about them.

Net Promoter Score (NPS) Surveys – NPS surveys help understand the likelihood of your product or service being recommended by the customer. It shows your customer’s loyalty and brand advocacy towards your company.

Customer Satisfaction Surveys (CSAT) – As the name suggests, CSAT surveys help you measure the satisfaction levels of your customers regarding your offerings and brand.

Market Research Surveys – A type of survey that’s conducted before launching a new product or service. It helps understand the market trends and viability of the new launch.

Post-Event Surveys – Used by event organizers to measure how successful their recent event was based on the collected attendee feedback.

Employee Satisfaction Surveys – Employee satisfaction surveys help the HR teams engage and understand employee needs better while measuring their satisfaction levels.

Academic Research Surveys – Majorly used by grad students to support and validate their research with fresh, real-world data.

#2. Paper Surveys

One of the more traditional survey types, paper surveys were extensively used before online surveys took their place. The pen and paper approach is used to collect feedback from the respondents and then analyzed manually (in most cases) to find actionable data. Their sheer volume makes paper surveys an expensive survey type, but they can go anywhere. Just get the questions on pieces of paper, give out pens, and the feedback would be collected then and there. Great for places where technology and online surveys can’t reach.

#3. Telephonic Surveys

Telephonic surveys are used to conduct research and interview people over telephones. Respondents need to answer questions asked over a call and based on the responses, research data is gathered. Another traditional survey type!

#4. One-to-one Interviews

For collecting feedback on a research topic, one-to-one interviews are way better than telephonic surveys. Sure, they also are time-consuming. But the survey taker will get the complete attention of the respondents, which allows them to get better and more thoughtful responses. Most suitable if the target audience is small.

#5. Kiosk Surveys

One of the more modern survey types, Kiosk surveys has a very interesting way of collecting respondent feedbacks. A computer screen at a physical kiosk is used, where customers are requested to take up a feedback survey right after they make a purchase or complete a hotel stay. The responses they give here are more authentic, as their experience is fresh. And that’s what you want, right? Quality data from your surveys.

Bonus Content: Surveys Can’t Be Ignored. Here Are The Top 7 Reasons Why.

Before discussing anything else, it’s important to first talk about the reasons for conducting surveys in your business, and why can’t you ignore them? Let’s jump right in, then.

#1: Know Customers Better

As a leader, if you want to know your customers and target audience better, conduct surveys. This is because any product or service should fulfill the needs and wants of customers, and knowing fully about them is the only way your development team can do that. Conducting surveys helps in knowing their likes, dislikes, hobbies, behavioral patterns, personal information, and even their thought process, which your teams can use to give the right experience.

#2: Gauge Customer Satisfaction at a Glance

This is a crucial point that comes when someone is already your customer. You want to know how happy or satisfied they are with the products, service, and brand. And conducting surveys like the Customer Satisfaction Surveys (CSAT) is the easiest way to find that out. Trust us on that!

#3: Find Your Promoters

This is where Net Promoter Score surveys come into the picture. As they let your teams find out promoters for the brand from the existing pool of customers. This helps to pivot, strategize better, and ultimately turn more customers into promoters.

#4: Demystify The Future

Success once is far easier than repeating that. If you want the business to keep growing, you and your teams can’t bask in the glory of just one successful product. Keep building better products. That should be the mantra, and surveys are the best bet here. How? As they let you know how the customers are evolving? What new do they want or like? And what old do they wish to leave? Based on the feedback collected, the product team can upgrade existing offerings or build new ones that can do justice to the customer’s needs.

#5: Customers Leave, But Why?

Here’s a fact, no matter how good your offerings are, some customers would still leave. It doesn’t mean you or the team were doing something wrong. Well, they might be, which is why there’s no harm in conducting exit surveys to find why they left? The responses from the feedback surveys would help identify and rectify the problem areas, which would ultimately mean – Low customer churn in the future. Ain’t that the goal?

#6: Customer Service Team’s Performance

This is crucial to figure since your customer service team’s performance influences customer satisfaction immensely. An Internal Quality Survey (IQS) would do the job here. It’s a metric-based evaluation type survey taken by peers, managers, and leaders to evaluate every customer representative on a quarterly, half-yearly, or annual basis.

#7: Status Of Your Employees

Employee satisfaction has garnered tremendous attention in the pandemic’s wake. And we also think it’s right to focus on the satisfaction and growth levels of your employees. A 360-degree feedback software would help in doing that with ease. Do check it out, as happy employees, bring happy customers, and you want that in your organization!

Time To Get The Ball Rolling

When we first got the idea about this topic, we wanted to focus primarily on survey ideas. But when the research started, it was clear it won’t be enough, rather, it would be incomplete! The reason is, only survey ideas aren’t enough for any team or business to start with it. So, we found the top reasons why conducting surveys is essential for a company’s growth, worked on including some time-tested survey questions, and gave the needed information about the different survey types.

A complete guide to conducting engaging surveys. That’s what we’ve tried to do here, and this is where your and your team’s work starts! Whatever value you’ve taken out of this, it’s time to use it in your next survey.

Like we said at the start, things have drastically changed for everyone post-2020. The way your customers interact with your brand, the way they reply, show interest, and give feedback, everything’s changed. So, what’s the point of conducting the same old surveys when you can go fresh?

We’ll leave you with this thought while waiting for your reply .

Keep surveying!

blog author image

Product Marketing Manager at SurveySparrow

Excels in empowering visionary companies through storytelling and strategic go-to-market planning. With extensive experience in product marketing and customer experience management, she is an accomplished author, podcast host, and mentor, sharing her expertise across diverse platforms and audiences.

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Home Market Research

Survey Research: Definition, Examples and Methods

Survey Research

Survey Research is a quantitative research method used for collecting data from a set of respondents. It has been perhaps one of the most used methodologies in the industry for several years due to the multiple benefits and advantages that it has when collecting and analyzing data.

LEARN ABOUT: Behavioral Research

In this article, you will learn everything about survey research, such as types, methods, and examples.

Survey Research Definition

Survey Research is defined as the process of conducting research using surveys that researchers send to survey respondents. The data collected from surveys is then statistically analyzed to draw meaningful research conclusions. In the 21st century, every organization’s eager to understand what their customers think about their products or services and make better business decisions. Researchers can conduct research in multiple ways, but surveys are proven to be one of the most effective and trustworthy research methods. An online survey is a method for extracting information about a significant business matter from an individual or a group of individuals. It consists of structured survey questions that motivate the participants to respond. Creditable survey research can give these businesses access to a vast information bank. Organizations in media, other companies, and even governments rely on survey research to obtain accurate data.

The traditional definition of survey research is a quantitative method for collecting information from a pool of respondents by asking multiple survey questions. This research type includes the recruitment of individuals collection, and analysis of data. It’s useful for researchers who aim to communicate new features or trends to their respondents.

LEARN ABOUT: Level of Analysis Generally, it’s the primary step towards obtaining quick information about mainstream topics and conducting more rigorous and detailed quantitative research methods like surveys/polls or qualitative research methods like focus groups/on-call interviews can follow. There are many situations where researchers can conduct research using a blend of both qualitative and quantitative strategies.

LEARN ABOUT: Survey Sampling

Survey Research Methods

Survey research methods can be derived based on two critical factors: Survey research tool and time involved in conducting research. There are three main survey research methods, divided based on the medium of conducting survey research:

  • Online/ Email:   Online survey research is one of the most popular survey research methods today. The survey cost involved in online survey research is extremely minimal, and the responses gathered are highly accurate.
  • Phone:  Survey research conducted over the telephone ( CATI survey ) can be useful in collecting data from a more extensive section of the target population. There are chances that the money invested in phone surveys will be higher than other mediums, and the time required will be higher.
  • Face-to-face:  Researchers conduct face-to-face in-depth interviews in situations where there is a complicated problem to solve. The response rate for this method is the highest, but it can be costly.

Further, based on the time taken, survey research can be classified into two methods:

  • Longitudinal survey research:  Longitudinal survey research involves conducting survey research over a continuum of time and spread across years and decades. The data collected using this survey research method from one time period to another is qualitative or quantitative. Respondent behavior, preferences, and attitudes are continuously observed over time to analyze reasons for a change in behavior or preferences. For example, suppose a researcher intends to learn about the eating habits of teenagers. In that case, he/she will follow a sample of teenagers over a considerable period to ensure that the collected information is reliable. Often, cross-sectional survey research follows a longitudinal study .
  • Cross-sectional survey research:  Researchers conduct a cross-sectional survey to collect insights from a target audience at a particular time interval. This survey research method is implemented in various sectors such as retail, education, healthcare, SME businesses, etc. Cross-sectional studies can either be descriptive or analytical. It is quick and helps researchers collect information in a brief period. Researchers rely on the cross-sectional survey research method in situations where descriptive analysis of a subject is required.

Survey research also is bifurcated according to the sampling methods used to form samples for research: Probability and Non-probability sampling. Every individual in a population should be considered equally to be a part of the survey research sample. Probability sampling is a sampling method in which the researcher chooses the elements based on probability theory. The are various probability research methods, such as simple random sampling , systematic sampling, cluster sampling, stratified random sampling, etc. Non-probability sampling is a sampling method where the researcher uses his/her knowledge and experience to form samples.

LEARN ABOUT: Survey Sample Sizes

The various non-probability sampling techniques are :

  • Convenience sampling
  • Snowball sampling
  • Consecutive sampling
  • Judgemental sampling
  • Quota sampling

Process of implementing survey research methods:

  • Decide survey questions:  Brainstorm and put together valid survey questions that are grammatically and logically appropriate. Understanding the objective and expected outcomes of the survey helps a lot. There are many surveys where details of responses are not as important as gaining insights about what customers prefer from the provided options. In such situations, a researcher can include multiple-choice questions or closed-ended questions . Whereas, if researchers need to obtain details about specific issues, they can consist of open-ended questions in the questionnaire. Ideally, the surveys should include a smart balance of open-ended and closed-ended questions. Use survey questions like Likert Scale , Semantic Scale, Net Promoter Score question, etc., to avoid fence-sitting.

LEARN ABOUT: System Usability Scale

  • Finalize a target audience:  Send out relevant surveys as per the target audience and filter out irrelevant questions as per the requirement. The survey research will be instrumental in case the target population decides on a sample. This way, results can be according to the desired market and be generalized to the entire population.

LEARN ABOUT:  Testimonial Questions

  • Send out surveys via decided mediums:  Distribute the surveys to the target audience and patiently wait for the feedback and comments- this is the most crucial step of the survey research. The survey needs to be scheduled, keeping in mind the nature of the target audience and its regions. Surveys can be conducted via email, embedded in a website, shared via social media, etc., to gain maximum responses.
  • Analyze survey results:  Analyze the feedback in real-time and identify patterns in the responses which might lead to a much-needed breakthrough for your organization. GAP, TURF Analysis , Conjoint analysis, Cross tabulation, and many such survey feedback analysis methods can be used to spot and shed light on respondent behavior. Use a good survey analysis software . Researchers can use the results to implement corrective measures to improve customer/employee satisfaction.

Reasons to conduct survey research

The most crucial and integral reason for conducting market research using surveys is that you can collect answers regarding specific, essential questions. You can ask these questions in multiple survey formats as per the target audience and the intent of the survey. Before designing a study, every organization must figure out the objective of carrying this out so that the study can be structured, planned, and executed to perfection.

LEARN ABOUT: Research Process Steps

Questions that need to be on your mind while designing a survey are:

  • What is the primary aim of conducting the survey?
  • How do you plan to utilize the collected survey data?
  • What type of decisions do you plan to take based on the points mentioned above?

There are three critical reasons why an organization must conduct survey research.

  • Understand respondent behavior to get solutions to your queries:  If you’ve carefully curated a survey, the respondents will provide insights about what they like about your organization as well as suggestions for improvement. To motivate them to respond, you must be very vocal about how secure their responses will be and how you will utilize the answers. This will push them to be 100% honest about their feedback, opinions, and comments. Online surveys or mobile surveys have proved their privacy, and due to this, more and more respondents feel free to put forth their feedback through these mediums.
  • Present a medium for discussion:  A survey can be the perfect platform for respondents to provide criticism or applause for an organization. Important topics like product quality or quality of customer service etc., can be put on the table for discussion. A way you can do it is by including open-ended questions where the respondents can write their thoughts. This will make it easy for you to correlate your survey to what you intend to do with your product or service.
  • Strategy for never-ending improvements:  An organization can establish the target audience’s attributes from the pilot phase of survey research . Researchers can use the criticism and feedback received from this survey to improve the product/services. Once the company successfully makes the improvements, it can send out another survey to measure the change in feedback keeping the pilot phase the benchmark. By doing this activity, the organization can track what was effectively improved and what still needs improvement.

Survey Research Scales

There are four main scales for the measurement of variables:

  • Nominal Scale:  A nominal scale associates numbers with variables for mere naming or labeling, and the numbers usually have no other relevance. It is the most basic of the four levels of measurement.
  • Ordinal Scale:  The ordinal scale has an innate order within the variables along with labels. It establishes the rank between the variables of a scale but not the difference value between the variables.
  • Interval Scale:  The interval scale is a step ahead in comparison to the other two scales. Along with establishing a rank and name of variables, the scale also makes known the difference between the two variables. The only drawback is that there is no fixed start point of the scale, i.e., the actual zero value is absent.
  • Ratio Scale:  The ratio scale is the most advanced measurement scale, which has variables that are labeled in order and have a calculated difference between variables. In addition to what interval scale orders, this scale has a fixed starting point, i.e., the actual zero value is present.

Benefits of survey research

In case survey research is used for all the right purposes and is implemented properly, marketers can benefit by gaining useful, trustworthy data that they can use to better the ROI of the organization.

Other benefits of survey research are:

  • Minimum investment:  Mobile surveys and online surveys have minimal finance invested per respondent. Even with the gifts and other incentives provided to the people who participate in the study, online surveys are extremely economical compared to paper-based surveys.
  • Versatile sources for response collection:  You can conduct surveys via various mediums like online and mobile surveys. You can further classify them into qualitative mediums like focus groups , and interviews and quantitative mediums like customer-centric surveys. Due to the offline survey response collection option, researchers can conduct surveys in remote areas with limited internet connectivity. This can make data collection and analysis more convenient and extensive.
  • Reliable for respondents:  Surveys are extremely secure as the respondent details and responses are kept safeguarded. This anonymity makes respondents answer the survey questions candidly and with absolute honesty. An organization seeking to receive explicit responses for its survey research must mention that it will be confidential.

Survey research design

Researchers implement a survey research design in cases where there is a limited cost involved and there is a need to access details easily. This method is often used by small and large organizations to understand and analyze new trends, market demands, and opinions. Collecting information through tactfully designed survey research can be much more effective and productive than a casually conducted survey.

There are five stages of survey research design:

  • Decide an aim of the research:  There can be multiple reasons for a researcher to conduct a survey, but they need to decide a purpose for the research. This is the primary stage of survey research as it can mold the entire path of a survey, impacting its results.
  • Filter the sample from target population:  Who to target? is an essential question that a researcher should answer and keep in mind while conducting research. The precision of the results is driven by who the members of a sample are and how useful their opinions are. The quality of respondents in a sample is essential for the results received for research and not the quantity. If a researcher seeks to understand whether a product feature will work well with their target market, he/she can conduct survey research with a group of market experts for that product or technology.
  • Zero-in on a survey method:  Many qualitative and quantitative research methods can be discussed and decided. Focus groups, online interviews, surveys, polls, questionnaires, etc. can be carried out with a pre-decided sample of individuals.
  • Design the questionnaire:  What will the content of the survey be? A researcher is required to answer this question to be able to design it effectively. What will the content of the cover letter be? Or what are the survey questions of this questionnaire? Understand the target market thoroughly to create a questionnaire that targets a sample to gain insights about a survey research topic.
  • Send out surveys and analyze results:  Once the researcher decides on which questions to include in a study, they can send it across to the selected sample . Answers obtained from this survey can be analyzed to make product-related or marketing-related decisions.

Survey examples: 10 tips to design the perfect research survey

Picking the right survey design can be the key to gaining the information you need to make crucial decisions for all your research. It is essential to choose the right topic, choose the right question types, and pick a corresponding design. If this is your first time creating a survey, it can seem like an intimidating task. But with QuestionPro, each step of the process is made simple and easy.

Below are 10 Tips To Design The Perfect Research Survey:

  • Set your SMART goals:  Before conducting any market research or creating a particular plan, set your SMART Goals . What is that you want to achieve with the survey? How will you measure it promptly, and what are the results you are expecting?
  • Choose the right questions:  Designing a survey can be a tricky task. Asking the right questions may help you get the answers you are looking for and ease the task of analyzing. So, always choose those specific questions – relevant to your research.
  • Begin your survey with a generalized question:  Preferably, start your survey with a general question to understand whether the respondent uses the product or not. That also provides an excellent base and intro for your survey.
  • Enhance your survey:  Choose the best, most relevant, 15-20 questions. Frame each question as a different question type based on the kind of answer you would like to gather from each. Create a survey using different types of questions such as multiple-choice, rating scale, open-ended, etc. Look at more survey examples and four measurement scales every researcher should remember.
  • Prepare yes/no questions:  You may also want to use yes/no questions to separate people or branch them into groups of those who “have purchased” and those who “have not yet purchased” your products or services. Once you separate them, you can ask them different questions.
  • Test all electronic devices:  It becomes effortless to distribute your surveys if respondents can answer them on different electronic devices like mobiles, tablets, etc. Once you have created your survey, it’s time to TEST. You can also make any corrections if needed at this stage.
  • Distribute your survey:  Once your survey is ready, it is time to share and distribute it to the right audience. You can share handouts and share them via email, social media, and other industry-related offline/online communities.
  • Collect and analyze responses:  After distributing your survey, it is time to gather all responses. Make sure you store your results in a particular document or an Excel sheet with all the necessary categories mentioned so that you don’t lose your data. Remember, this is the most crucial stage. Segregate your responses based on demographics, psychographics, and behavior. This is because, as a researcher, you must know where your responses are coming from. It will help you to analyze, predict decisions, and help write the summary report.
  • Prepare your summary report:  Now is the time to share your analysis. At this stage, you should mention all the responses gathered from a survey in a fixed format. Also, the reader/customer must get clarity about your goal, which you were trying to gain from the study. Questions such as – whether the product or service has been used/preferred or not. Do respondents prefer some other product to another? Any recommendations?

Having a tool that helps you carry out all the necessary steps to carry out this type of study is a vital part of any project. At QuestionPro, we have helped more than 10,000 clients around the world to carry out data collection in a simple and effective way, in addition to offering a wide range of solutions to take advantage of this data in the best possible way.

From dashboards, advanced analysis tools, automation, and dedicated functions, in QuestionPro, you will find everything you need to execute your research projects effectively. Uncover insights that matter the most!

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Exploring Interesting Survey Topics for Statistics Project

Survey Topics for Statistics Project

If you’re a statistics student, you know that survey projects are a popular way to practice data collection, analysis, and presentation skills. However, choosing the right survey topic can be challenging, especially if you want to create an engaging and informative project. In this blog, we’ll explore some interesting survey topics that you can use for your statistics project, from social issues to pop culture trends.

. Let’s turn your ideas into impactful realities!

Elements of Statistics Project

Table of Contents

A statistics project typically involves designing a research question, collecting and analyzing data, and presenting the findings clearly and concisely. Here are some of the key elements of a statistics project:

Research Question

The first step in any statistics project is developing a research question or hypothesis you want to investigate. This question should be specific, measurable, and relevant to your field. It should also be testable using statistical methods.

Data Collection

Once you have your research question, you must collect data to test your hypothesis. This may involve conducting a survey, gathering data from existing sources, or running an experiment. It’s important to choose a sample size that is large enough to be representative of the population you are studying but small enough to be manageable.

Data Analysis

After collecting your data, the next step is to analyze it using statistical methods. This may involve calculating descriptive statistics such as mean, median, and standard deviation, or conducting inferential statistics such as hypothesis testing or regression analysis. Choosing the appropriate statistical method for your data and research question is important.

Results Presentation

Once you have analyzed your data, it’s time to present your findings. This may involve creating tables, graphs, and charts to display your data clearly and concisely. You should also provide a written interpretation of your results, including any limitations or potential sources of error.

Finally, you should conclude your findings and discuss the implications of your research. This may involve identifying areas for further study or suggesting policy changes based on your results. You should also acknowledge any limitations or biases in your study and suggest ways to address these issues in future research.

A successful statistics project requires careful planning, data collection, analysis, and interpretation. By following these key elements, you can create a well-designed and informative project that showcases your statistical skills and contributes to your field of study.

How To Choose a Survey Topic For a Statistics Project?

Choosing a survey topic for your statistics project can be a challenging task, but there are several factors to consider that can help guide your decision. Here are some steps you can take to choose a survey topic for your statistics project:

  • Identify your interests: Start by brainstorming a list of topics that you find interesting. This could be related to your field of study or something you are passionate about. By choosing a topic you are interested in, you are more likely to be engaged in the research process and produce high-quality work.
  • Consider relevance: Consider your topic’s relevance to current events or social issues. Is there a particular issue that is receiving much attention in the media or concerning your community? By choosing a relevant topic, you can ensure that your research will have a meaningful impact.
  • Evaluate data availability: Consider whether sufficient data supports your research. Look for data sources such as government databases, academic research, or public opinion polls. Make sure that you will be able to access the data you need to answer your research question.
  • Assess feasibility: Evaluate whether your research question can be answered through a survey. Consider the complexity of the question and whether it can be effectively measured through survey questions. Choosing a research question that can be realistically answered with available resources is important.
  • Consult with your professor or advisor: Discuss your ideas with your professor or advisor. They can guide on choosing a research question that is appropriate for your level of study and can help you to identify any potential challenges or issues with your proposed topic.

Significance of Statistics Project

Statistics projects are a valuable component of many fields of study, as they allow students to develop important skills in research design, data analysis, and critical thinking. Here are some of the key benefits of completing a statistics project:

  • Practical application of statistical methods: A statistics project allows students to apply statistical methods they have learned in class to real-world research questions. This helps to reinforce their understanding of statistical concepts and develop their ability to analyze data and draw meaningful conclusions.
  • Problem-solving skills: Completing a statistics project requires students to identify a research question, design a study to answer the question, and analyze the data collected. This process develops their problem-solving skills and encourages them to think critically and creatively.
  • Communication skills: Presenting the findings of a statistics project requires effective communication skills, including the ability to clearly explain statistical concepts and present data in a way that is understandable to others. These skills are important in many careers, including academia, business, and government.
  • Career preparation: Statistics projects are common in many fields, including social sciences, health sciences, and business. Completing a statistics project can provide valuable experience that can be applied in future careers, whether in academia or the private sector.
  • Contribution to knowledge: Statistics projects can contribute to the broader body of knowledge in a particular field. By investigating a research question and presenting their findings, students can help to advance understanding of a particular topic and potentially make a meaningful contribution to their field.

Benefits of Choosing Appropriate Survey Topics for Statistics Project

Choosing an appropriate survey topic for your statistics project can have many benefits, including:

  • Increased engagement: When you choose a survey topic you are interested in or passionate about, you are more likely to engage in the research process. This can lead to a more enjoyable and rewarding experience and better quality work.
  • Improved data collection: When choosing an appropriate survey topic, you are more likely to collect high-quality data relevant to your research question. This can help to ensure that your findings are valid and reliable, and can increase the impact of your research.
  • Increased relevance: By choosing a survey topic relevant to current events or social issues, you can increase your research’s relevance and potential impact. This can draw attention to important issues and contribute to public discourse.
  • Improved statistical analysis: Choosing an appropriate survey topic can also improve the statistical analysis of your data. When you collect data relevant to your research question, you are more likely to use appropriate statistical methods to analyze the data and draw meaningful conclusions.
  • Greater contribution to knowledge: By choosing an appropriate survey topic, you are more likely to contribute to your field’s broader body of knowledge. By researching a relevant and important topic, you can advance your understanding and make a meaningful contribution to your field.

How to Make the Best Statistics Project?

Making the best statistics project involves several steps, from selecting a research question to presenting your findings. Here are some tips for making the best statistics project:

  • Choose a research question: Start by selecting an interesting, relevant, and feasible research question. The research question should be specific, measurable, and answerable through statistical analysis.
  • Design a study: Once you have a research question, design a study to answer the question. This involves selecting a sample, deciding on data collection methods, and ensuring that your study is ethical and feasible.
  • Collect and analyze data: Collect data using your chosen data collection methods, such as surveys, experiments, or observational studies. Then, analyze the data using appropriate statistical methods, such as regression analysis, ANOVA, or t-tests.
  • Interpret the results: Once you have analyzed the data, interpret the results in the context of your research question. This involves identifying patterns and trends in the data and drawing meaningful conclusions.
  • Communicate the findings: Finally, communicate your findings clearly and concisely. This can involve creating visual aids such as graphs or charts, writing a report, or presenting your findings to an audience.

50+ Survey Topics For Statistics Project

Social issues:.

  • Attitudes toward social inequality: This topic explores individuals’ attitudes towards social inequality, such as income inequality, educational inequality, and social status inequality. The survey could ask questions about the causes of inequality and potential solutions.
  • Perception of social mobility: This topic focuses on individuals’ beliefs about social mobility, or the ability to move up the social ladder. The survey could ask questions about the factors that influence social mobility and whether individuals believe it is possible to achieve upward mobility.
  • Opinion on immigration policies: This topic explores individuals’ opinions on various immigration policies, such as border control, refugee resettlement, and deportation. The survey could ask questions about the benefits and drawbacks of these policies.
  • Attitudes towards climate change: This topic focuses on individuals’ beliefs and attitudes towards climate change, including whether they believe it is happening, the causes of climate change, and what actions should be taken to address it.
  • Views on gun control: This topic explores individuals’ views on gun control laws, including background checks, waiting periods, and bans on certain types of weapons.
  • Perception of police brutality: This topic focuses on individuals’ perceptions of police brutality, including whether it is a widespread problem, the causes of police brutality, and potential solutions.
  • Attitudes towards abortion: This topic explores individuals’ attitudes towards abortion, including whether it should be legal, under what circumstances, and the role of government in regulating abortion.
  • Perception of gender equality: This topic focuses on individuals’ perceptions of gender equality, including whether gender discrimination is a problem, the causes of gender inequality, and potential solutions.
  • Views on racial discrimination: This topic explores individuals’ views on racial discrimination, including whether it is a widespread problem, the causes of racial discrimination, and potential solutions.
  • Attitudes towards the death penalty: This topic explores individuals’ attitudes towards the death penalty, including whether it should be legal, the reasons for supporting or opposing it, and whether it is an effective deterrent.

11. Factors influencing academic performance: This topic explores the factors that influence academic performance, such as family background, socioeconomic status, teacher quality, and learning environment.

  • Attitudes towards standardized testing: This topic focuses on individuals’ attitudes towards standardized testing, including whether it accurately measures student achievement, its impact on teaching, and potential alternatives to standardized testing.
  • Perception of distance learning: This topic explores individuals’ perceptions of distance learning, including its benefits and drawbacks, the effectiveness of online learning, and the impact of distance learning on students’ social and emotional development.
  • Views on teacher effectiveness: This topic focuses on individuals’ views on teacher effectiveness, including what factors make a good teacher, the role of teacher training and professional development, and how teacher effectiveness should be measured.
  • Perception of school safety: This topic explores individuals’ perceptions of school safety, including the prevalence of bullying and violence in schools, the effectiveness of school safety measures, and potential solutions to improve school safety.
  • Attitudes towards homework: This topic focuses on individuals’ attitudes towards homework, including whether it is an effective learning tool, the appropriate amount of homework, and whether homework should be graded.
  • Perception of college affordability: This topic explores individuals’ perceptions of college affordability, including the rising cost of college, the impact of student debt, and potential solutions to make college more affordable.
  • Views on school choice: This topic focuses on individuals’ views on school choice, including the benefits and drawbacks of charter schools and voucher programs, the role of public schools, and the impact of school choice on student achievement.
  • Attitudes towards online learning: This topic explores individuals’ attitudes towards online learning, including the benefits and drawbacks, the effectiveness of online learning, and the impact of online learning on students’ academic achievement.

Health and Wellness:

20. Perception of mental health: This topic focuses on individuals’ perceptions of mental health, including the stigma surrounding mental illness, the prevalence of mental health disorders, and potential solutions to improve mental health care.

  • Attitudes towards vaccinations: This topic explores individuals’ attitudes towards vaccinations, including beliefs about their safety and effectiveness, the role of government in mandating vaccinations, and potential reasons for vaccine hesitancy.
  • Perception of healthcare access: This topic explores individuals’ perceptions of healthcare access, including the affordability of healthcare, the availability of healthcare in certain areas, and potential solutions to improve healthcare access.
  • Views on alternative medicine: This topic focuses on individuals’ views on alternative medicine, including beliefs about its effectiveness, the role of alternative medicine in healthcare, and the potential risks and benefits of alternative medicine.
  • Perception of healthy eating habits: This topic explores individuals’ perceptions of healthy eating habits, including the benefits of healthy eating, barriers to healthy eating, and potential solutions to promote healthy eating habits.
  • Attitudes towards physical activity: This topic focuses on individuals’ attitudes towards physical activity, including the benefits of exercise, barriers to exercise, and potential solutions to promote physical activity.

Politics and Government:

26. Perception of government corruption: This topic explores individuals’ perceptions of government corruption, including the prevalence of corruption, the impact of corruption on society, and potential solutions to reduce corruption.

  • Views on democracy: This topic focuses on individuals’ views on democracy, including beliefs about its effectiveness, the role of citizens in a democratic society, and potential improvements to the democratic system.
  • Attitudes towards political polarization: This topic explores individuals’ attitudes towards political polarization, including the causes of political polarization, the impact of polarization on society, and potential solutions to reduce polarization.
  • Perception of media bias: This topic focuses on individuals’ perceptions of media bias, including the prevalence of bias in the media, the impact of media bias on society, and potential solutions to reduce bias.
  • Views on government regulation: This topic explores individuals’ views on government regulation, including the benefits and drawbacks of regulation, the role of government in regulating certain industries, and potential improvements to the regulatory system.

Technology:

31. Perception of privacy in the digital age: This topic explores individuals’ perceptions of privacy in the digital age, including the impact of social media and other digital technologies on privacy, the role of government in protecting privacy, and potential solutions to improve digital privacy.

  • Attitudes towards artificial intelligence: This topic focuses on individuals’ attitudes towards artificial intelligence , including beliefs about its potential impact on society, the ethical implications of AI, and potential benefits and drawbacks of AI.
  • Perception of social media: This topic explores individuals’ perceptions of social media, including the benefits and drawbacks of social media, the impact of social media on mental health and relationships, and potential solutions to mitigate the negative effects of social media.
  • Views on technology and the job market: This topic focuses on individuals’ views on the impact of technology on the job market, including beliefs about automation and the future of work, potential benefits and drawbacks of technology in the workplace, and potential solutions to mitigate job displacement caused by technology.
  • Perception of cybersecurity: This topic explores individuals’ perceptions of cybersecurity, including the prevalence of cyber threats, the impact of cyber attacks on individuals and organizations, and potential solutions to improve cybersecurity.

36. Attitudes towards minimum wage: This topic focuses on individuals’ attitudes towards minimum wage laws, including beliefs about their impact on businesses and workers, the appropriate level of the minimum wage, and potential solutions to address income inequality.

37. Perception of income inequality: This topic explores individuals’ perceptions of income inequality, including the causes and consequences of income inequality, potential solutions to address income inequality, and the role of government in addressing income inequality.

  • Views on globalization: This topic focuses on individuals’ views on globalization, including beliefs about its impact on the economy and society, the benefits and drawbacks of globalization, and potential solutions to address the negative effects of globalization.
  • Perception of the gig economy: This topic explores individuals’ perceptions of the gig economy, including beliefs about the benefits and drawbacks of gig work, the impact of the gig economy on workers’ rights, and potential solutions to improve working conditions in the gig economy.
  • Attitudes towards taxation: This topic focuses on individuals’ attitudes towards taxation, including beliefs about the appropriate level of taxation, the purpose of taxation, and potential solutions to improve the tax system.

41. Perception of police brutality: This topic explores individuals’ perceptions of police brutality, including the prevalence of police brutality, the impact of police brutality on society, and potential solutions to reduce police brutality.

  • Views on gun control: This topic focuses on individuals’ views on gun control, including beliefs about the appropriate level of gun regulation, the impact of gun violence on society, and potential solutions to reduce gun violence.
  • Perception of immigration: This topic explores individuals’ perceptions of immigration, including beliefs about the benefits and drawbacks of immigration, the impact of immigration on society, and potential solutions to address immigration-related issues.
  • Attitudes towards racism: This topic focuses on individuals’ attitudes towards racism, including beliefs about the prevalence of racism, the impact of racism on society, and potential solutions to address racism and discrimination.
  • Perception of gender equality: This topic explores individuals’ perceptions of gender equality, including beliefs about the prevalence of gender inequality, the impact of gender inequality on society, and potential solutions to promote gender equality.

Pop Culture:

46. Attitudes towards streaming services: This topic focuses on individuals’ attitudes towards streaming services, including beliefs about the benefits and drawbacks of streaming, the impact of streaming on the entertainment industry, and potential solutions to address issues related to streaming services.

  • Perception of celebrity culture: This topic explores individuals’ perceptions of celebrity culture, including beliefs about the impact of celebrity culture on society, the benefits and drawbacks of celebrity culture, and potential solutions to address issues related to celebrity culture.
  • Views on social media influencers: This topic focuses on individuals’ views on social media influencers, including beliefs about the role of influencers in society, the benefits and drawbacks of influencer marketing, and potential solutions to address issues related to influencer culture.
  • Perception of reality television: This topic explores individuals’ perceptions of reality television, including beliefs about the impact of reality television on society, the benefits and drawbacks of reality television, and potential solutions to address issues related to reality television.
  • Attitudes towards video game culture: This topic focuses on individuals’ attitudes towards video game culture, including beliefs about the impact of video games on society, the benefits and drawbacks of video games, and potential solutions to address issues related to video game culture.

Choosing an interesting and relevant survey topic is an important first step in creating a successful statistics project. Social issues, environmental issues, pop culture trends

, and health and wellness are just a few of the many possible survey topics you can explore. When choosing a topic, consider your interests, the relevance of the topic to current events and social issues, and the availability of data and resources.

Once you have chosen your topic, it’s important to carefully design your survey questions to ensure that you’re collecting relevant and reliable data. Consider using open-ended and close-ended questions, and avoid leading or biased questions. Pilot testing your survey with a small sample can help you identify any issues with your survey design and refine your questions.

Once you’ve collected your data, it’s time to analyze and present your findings. This may involve using statistical software such as SPSS or Excel to calculate descriptive statistics, or conducting more advanced analyses such as regression or factor analysis. Remember to clearly and accurately present your results using tables, graphs, and charts, and to draw meaningful conclusions from your data.

In conclusion, a survey project can be a great way to practice your statistical skills and explore interesting topics related to social issues, environmental issues, pop culture trends, and health and wellness. By carefully choosing your topic, designing your survey questions, and analyzing your data, you can create an informative and engaging project that will showcase your abilities as a statistician.

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  • Survey Research: Types, Examples & Methods

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Surveys have been proven to be one of the most effective methods of conducting research. They help you to gather relevant data from a large audience, which helps you to arrive at a valid and objective conclusion. 

Just like other research methods, survey research had to be conducted the right way to be effective. In this article, we’ll dive into the nitty-gritty of survey research and show you how to get the most out of it. 

What is Survey Research? 

Survey research is simply a systematic investigation conducted via a survey. In other words, it is a type of research carried out by administering surveys to respondents. 

Surveys already serve as a great method of opinion sampling and finding out what people think about different contexts and situations. Applying this to research means you can gather first-hand information from persons affected by specific contexts. 

Survey research proves useful in numerous primary research scenarios. Consider the case whereby a restaurant wants to gather feedback from its customers on its new signatory dish. A good way to do this is to conduct survey research on a defined customer demographic. 

By doing this, the restaurant is better able to gather primary data from the customers (respondents) with regards to what they think and feel about the new dish across multiple facets. This means they’d have more valid and objective information to work with. 

Why Conduct Survey Research?  

One of the strongest arguments for survey research is that it helps you gather the most authentic data sets in the systematic investigation. Survey research is a gateway to collecting specific information from defined respondents, first-hand.  

Surveys combine different question types that make it easy for you to collect numerous information from respondents. When you come across a questionnaire for survey research, you’re likely to see a neat blend of close-ended and open-ended questions, together with other survey response scale questions. 

Apart from what we’ve discussed so far, here are some other reasons why survey research is important: 

  • It gives you insights into respondents’ behaviors and preferences which is valid in any systematic investigation.
  • Many times, survey research is structured in an interactive manner which makes it easier for respondents to communicate their thoughts and experiences. 
  • It allows you to gather important data that proves useful for product improvement; especially in market research. 

Characteristics of Survey Research

  • Usage : Survey research is mostly deployed in the field of social science; especially to gather information about human behavior in different social contexts. 
  • Systematic : Like other research methods, survey research is systematic. This means that it is usually conducted in line with empirical methods and follows specific processes.
  • Replicable : In survey research, applying the same methods often translates to achieving similar results. 
  • Types : Survey research can be conducted using forms (offline and online) or via structured, semi-structured, and unstructured interviews . 
  • Data : The data gathered from survey research is mostly quantitative; although it can be qualitative. 
  • Impartial Sampling : The data sample in survey research is random and not subject to unavoidable biases.
  • Ecological Validity : Survey research often makes use of data samples obtained from real-world occurrences. 

Types of Survey Research

Survey research can be subdivided into different types based on its objectives, data source, and methodology. 

Types of Survey Research Based on Objective

  • Exploratory Survey Research

Exploratory survey research is aimed at finding out more about the research context. Here, the survey research pays attention to discovering new ideas and insights about the research subject(s) or contexts. 

Exploratory survey research is usually made up of open-ended questions that allow respondents to fully communicate their thoughts and varying perspectives on the subject matter. In many cases, systematic investigation kicks off with an exploratory research survey. 

  • Predictive Survey Research

This type of research is also referred to as causal survey research because it pays attention to the causative relationship between the variables in the survey research. In other words, predictive survey research pays attention to existing patterns to explain the relationship between two variables. 

It can also be referred to as conclusive research because it allows you to identify causal variables and resultant variables; that is cause and effect. Predictive variables allow you to determine the nature of the relationship between the causal variables and the effect to be predicted. 

  • Descriptive Survey Research

Unlike predictive research, descriptive survey research is largely observational. It is ideal for quantitative research because it helps you to gather numeric data. 

The questions listed in descriptive survey research help you to uncover new insights into the actions, thoughts, and feelings of survey respondents. With this data, you can know the extent to which different conditions can be obtained among these subjects. 

Types of Survey Research Based on Data Source

  • Secondary Data

Survey research can be designed to collect and process secondary data. Secondary data is a type of data that has been collected from primary sources in the past and is readily available for use. It is the type of data that is already existing.

Since secondary data is gathered from third-party sources, it is mostly generic, unlike primary data that is specific to the research context. Common sources of secondary data in survey research include books, data collected through other surveys, online data, data from government archives, and libraries. 

  • Primary Data

This is the type of research data that is collected directly; that is, data collected from first-hand sources. Primary data is usually tailored to a specific research context so that reflects the aims and objectives of the systematic investigation.

One of the strongest points of primary data over its secondary counterpart is validity. Because it is collected directly from first-hand sources, primary data typically results in objective research findings. 

You can collect primary data via interviews, surveys, and questionnaires, and observation methods. 

Types of Survey Research Based on Methodology

  • Quantitative Research

Quantitative research is a common research method that is used to gather numerical data in a systematic investigation. It is often deployed in research contexts that require statistical information to arrive at valid results such as in social science or science. 

For instance, as an organization looking to find out how many persons are using your product in a particular location, you can administer survey research to collect useful quantitative data. Other quantitative research methods include polls, face-to-face interviews, and systematic observation. 

  • Qualitative Research

This is a method of systematic investigation that is used to collect non-numerical data from research participants. In other words, it is a research method that allows you to gather open-ended information from your target audience. 

Typically, organizations deploy qualitative research methods when they need to gather descriptive data from their customers; for example, when they need to collect customer feedback in product evaluation. Qualitative research methods include one-on-one interviews, observation, case studies, and focus groups. 

Survey Research Scales

  • Nominal Scale

This is a type of survey research scale that uses numbers to label the different answer options in a survey. On a nominal scale , the numbers have no value in themselves; they simply serve as labels for qualitative variables in the survey. 

In cases where a nominal scale is used for identification, there is typically a specific one-on-one relationship between the numeric value and the variable it represents. On the other hand, when the variable is used for classification, then each number on the scale serves as a label or a tag. 

Examples of Nominal Scale in Survey Research 

1. How would you describe your complexion? 

2. Have you used this product?

  • Ordinal Scale

This is a type of variable measurement scale that arranges answer options in a specific ranking order without necessarily indicating the degree of variation between these options. Ordinal data is qualitative and can be named, ranked, or grouped. 

In an ordinal scale , the different properties of the variables are relatively unknown, and it also identifies, describes, and shows the rank of the different variables. With an ordered scale, it is easier for researchers to measure the degree of agreement and/or disagreement with different variables. 

With ordinal scales, you can measure non-numerical attributes such as the degree of happiness, agreement, or opposition of respondents in specific contexts. Using an ordinal scale makes it easy for you to compare variables and process survey responses accordingly. 

Examples of Ordinal Scale in Survey Research

1. How often do you use this product?

  • Prefer not to say

2. How much do you agree with our new policies? 

  • Totally agree
  • Somewhat agree
  • Totally disagree
  • Interval Scale

This is a type of survey scale that is used to measure variables existing at equal intervals along a common scale. In some way, it combines the attributes of nominal and ordinal scales since it is used where there is order and there is a meaningful difference between 2 variables. 

With an interval scale, you can quantify the difference in value between two variables in survey research. In addition to this, you can carry out other mathematical processes like calculating the mean and median of research variables. 

Examples of Interval Scale in Survey Research

1. Our customer support team was very effective. 

  • Completely agree
  • Neither agree nor disagree
  • Somewhat disagree
  • Completely disagree 

2. I enjoyed using this product.

Another example of an interval scale can be seen in the Net Promoter Score.

  • Ratio Scale

Just like the interval scale, the ratio scale is quantitative and it is used when you need to compare intervals or differences in survey research. It is the highest level of measurement and it is made up of bits and pieces of the other survey scales. 

One of the unique features of the ratio scale is it has a true zero and equal intervals between the variables on the scale. This zero indicates an absence of the variable being measured by the scale. Common occurrences of ratio scales can be seen with distance (length), area, and population measurement. 

Examples of Ratio Scale in Survey Research

1. How old are you?

  • Below 18 years
  • 41 and above

2. How many times do you shop in a week?

  • Less than twice
  • Three times
  • More than four times

Uses of Survey Research

  • Health Surveys

Survey research is used by health practitioners to gather useful data from patients in different medical and safety contexts. It helps you to gather primary and secondary data about medical conditions and risk factors of multiple diseases and infections. 

In addition to this, administering health surveys regularly helps you to monitor the overall health status of your population; whether in the workplace, school, or community. This kind of data can be used to help prevent outbreaks and minimize medical emergencies in these contexts. 

Survey research is also useful when conducting polls; whether online or offline. A poll is a data collection tool that helps you to gather public opinion about a particular subject from a well-defined research sample.

By administering survey research, you can gather valid data from a well-defined research sample, and utilize research findings for decision making. For example, during elections, individuals can be asked to choose their preferred leader via questionnaires administered as part of survey research.

  • Customer Satisfaction

Customer satisfaction is one of the cores of every organization as it is directly concerned with how well your product or service meets the needs of your clients. Survey research is an effective way to measure customer satisfaction at different intervals. 

As a restaurant, for example, you can send out online surveys to customers immediately when they patronize your business. In these surveys, encourage them to provide feedback on their experience and to provide information on how your service delivery can be improved. 

Survey research makes data collection and analysis easy during a census. With an online survey tool like Formplus , you can seamlessly gather data during a census without moving from a spot. Formplus has multiple sharing options that help you collect information without stress. 

Survey Research Methods

Survey research can be done using different online and offline methods. Let’s examine a few of them here.

  • Telephone Surveys

This is a means of conducting survey research via phone calls. In a telephone survey, the researcher places a call to the survey respondents and gathers information from them by asking questions about the research context under consideration. 

A telephone survey is a kind of simulation of the face-to-face survey experience since it involves discussing with respondents to gather and process valid data. However, major challenges with this method include the fact that it is expensive and time-consuming. 

  • Online Surveys

An online survey is a data collection tool used to create and administer surveys and questionnaires using data tools like Formplus. Online surveys work better than paper forms and other offline survey methods because you can easily gather and process data from a large sample size with them. 

  • Face-to-Face Interviews

Face-to-face interviews for survey research can be structured, semi-structured, or unstructured depending on the research context and the type of data you want to collect. If you want to gather qualitative data , then unstructured and semi-structured interviews are the way to go. 

On the other hand, if you want to collect quantifiable information from your research sample, conducting a structured interview is the best way to go. Face-to-face interviews can also be time-consuming and cost-intensive. Let’s mention here that face-to-face surveys are one of the most widely used methods of survey data collection. 

How to Conduct Research Surveys on Formplus 

With Formplus, you can create forms for survey research without any hassles. Follow this step-by-step guide to create and administer online surveys for research via Formplus. 

1. Sign up at www.formpl.us to create your Formplus account. If you already have a Formplus account, click here to log in.

5. Use the form customization options to change the appearance of your survey. You can add your organization’s logo to the survey, change the form font and layout, and insert preferred background images.

Advantages of Survey Research

  • It is inexpensive – with survey research, you can avoid the cost of in-person interviews. It’s also easy to receive data as you can share your surveys online and get responses from a large demographic
  • It is the fastest way to get a large amount of first-hand data
  • Surveys allow you to compare the results you get through charts and graphs
  • It is versatile as it can be used for any research topic
  • Surveys are perfect for anonymous respondents in the research 

Disadvantages of Survey Research

  • Some questions may not get answers
  • People may understand survey questions differently
  • It may not be the best option for respondents with visual or hearing impairments as well as a demographic with no literacy levels
  • People can provide dishonest answers in a survey research

Conclusion 

In this article, we’ve discussed survey research extensively; touching on different important aspects of this concept. As a researcher, organization, individual, or student, it is important to understand how survey research works to utilize it effectively and get the most from this method of systematic investigation. 

As we’ve already stated, conducting survey research online is one of the most effective methods of data collection as it allows you to gather valid data from a large group of respondents. If you’re looking to kick off your survey research, you can start by signing up for a Formplus account here. 

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How to write great survey questions (with examples)

Learning how to write survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of tips to help.

Figuring out how to make a good survey that yields actionable insights is all about sweating the details. And writing effective questionnaire questions is the first step.

Essential for success is understanding the different types of survey questions and how they work. Each format needs a slightly different approach to question-writing.

In this article, we’ll share how to write survey questionnaires and list some common errors to avoid so you can improve your surveys and the data they provide.

Free eBook: The Qualtrics survey template guide

Survey question types

Did you know that Qualtrics provides 23 question types you can use in your surveys ? Some are very popular and used frequently by a wide range of people from students to market researchers, while others are more specialist and used to explore complex topics. Here’s an introduction to some basic survey question formats, and how to write them well.

Multiple choice

Familiar to many, multiple choice questions ask a respondent to pick from a range of options. You can set up the question so that only one selection is possible, or allow more than one to be ticked.

When writing a multiple choice question…

  • Be clear about whether the survey taker should choose one (“pick only one”) or several (“select all that apply”).
  • Think carefully about the options you provide, since these will shape your results data.
  • The phrase “of the following” can be helpful for setting expectations. For example, if you ask “What is your favorite meal” and provide the options “hamburger and fries”, “spaghetti and meatballs”, there’s a good chance your respondent’s true favorite won’t be included. If you add “of the following” the question makes more sense.

Asking participants to rank things in order, whether it’s order of preference, frequency or perceived value, is done using a rank structure. There can be a variety of interfaces, including drag-and-drop, radio buttons, text boxes and more.

When writing a rank order question…

  • Explain how the interface works and what the respondent should do to indicate their choice. For example “drag and drop the items in this list to show your order of preference.”
  • Be clear about which end of the scale is which. For example, “With the best at the top, rank these items from best to worst”
  • Be as specific as you can about how the respondent should consider the options and how to rank them. For example, “thinking about the last 3 months’ viewing, rank these TV streaming services in order of quality, starting with the best”

Slider structures ask the respondent to move a pointer or button along a scale, usually a numerical one, to indicate their answers.

When writing a slider question…

  • Consider whether the question format will be intuitive to your respondents, and whether you should add help text such as “click/tap and drag on the bar to select your answer”
  • Qualtrics includes the option for an open field where your respondent can type their answer instead of using a slider. If you offer this, make sure to reference it in the survey question so the respondent understands its purpose.

Also known as an open field question, this format allows survey-takers to answer in their own words by typing into the comments box.

When writing a text entry question…

  • Use open-ended question structures like “How do you feel about…” “If you said x, why?” or “What makes a good x?”
  • Open-ended questions take more effort to answer, so use these types of questions sparingly.
  • Be as clear and specific as possible in how you frame the question. Give them as much context as you can to help make answering easier. For example, rather than “How is our customer service?”, write “Thinking about your experience with us today, in what areas could we do better?”

Matrix table

Matrix structures allow you to address several topics using the same rating system, for example a Likert scale (Very satisfied / satisfied / neither satisfied nor dissatisfied / dissatisfied / very dissatisfied).

When writing a matrix table question…

  • Make sure the topics are clearly differentiated from each other, so that participants don’t get confused by similar questions placed side by side and answer the wrong one.
  • Keep text brief and focused. A matrix includes a lot of information already, so make it easier for your survey-taker by using plain language and short, clear phrases in your matrix text.
  • Add detail to the introductory static text if necessary to help keep the labels short. For example, if your introductory text says “In the Philadelphia store, how satisfied were you with the…” you can make the topic labels very brief, for example “staff friendliness” “signage” “price labeling” etc.

Now that you know your rating scales from your open fields, here are the 7 most common mistakes to avoid when you write questions. We’ve also added plenty of survey question examples to help illustrate the points.

Likert Scale Questions

Likert scales are commonly used in market research when dealing with single topic survyes. They're simple and most reliable when combatting survey bias . For each question or statement, subjects choose from a range of possible responses. The responses, for example, typically include:

  • Strongly agree
  • Strongly disagree

7 survey question examples to avoid.

There are countless great examples of writing survey questions but how do you know if your types of survey questions will perform well? We've highlighted the 7 most common mistakes when attempting to get customer feedback with online surveys.

Survey question mistake #1: Failing to avoid leading words / questions

Subtle wording differences can produce great differences in results. For example, non-specific words and ideas can cause a certain level of confusing ambiguity in your survey. “Could,” “should,” and “might” all sound about the same, but may produce a 20% difference in agreement to a question.

In addition, strong words such as “force” and “prohibit” represent control or action and can bias your results.

Example: The government should force you to pay higher taxes.

No one likes to be forced, and no one likes higher taxes. This agreement scale question makes it sound doubly bad to raise taxes. When survey questions read more like normative statements than questions looking for objective feedback, any ability to measure that feedback becomes difficult.

Wording alternatives can be developed. How about simple statements such as: The government should increase taxes, or the government needs to increase taxes.

Example: How would you rate the career of legendary outfielder Joe Dimaggio?

This survey question tells you Joe Dimaggio is a legendary outfielder. This type of wording can bias respondents.

How about replacing the word “legendary” with “baseball” as in: How would you rate the career of baseball outfielder Joe Dimaggio? A rating scale question like this gets more accurate answers from the start.

Survey question mistake #2: Failing to give mutually exclusive choices

Multiple choice response options should be mutually exclusive so that respondents can make clear choices. Don’t create ambiguity for respondents.

Review your survey and identify ways respondents could get stuck with either too many or no single, correct answers to choose from.

Example: What is your age group?

What answer would you select if you were 10, 20, or 30? Survey questions like this will frustrate a respondent and invalidate your results.

Example: What type of vehicle do you own?

This question has the same problem. What if the respondent owns a truck, hybrid, convertible, cross-over, motorcycle, or no vehicle at all?

Survey question mistake #3: Not asking direct questions

Questions that are vague and do not communicate your intent can limit the usefulness of your results. Make sure respondents know what you’re asking.

Example: What suggestions do you have for improving Tom’s Tomato Juice?

This question may be intended to obtain suggestions about improving taste, but respondents will offer suggestions about texture, the type of can or bottle, about mixing juices, or even suggestions relating to using tomato juice as a mixer or in recipes.

Example: What do you like to do for fun?

Finding out that respondents like to play Scrabble isn’t what the researcher is looking for, but it may be the response received. It is unclear that the researcher is asking about movies vs. other forms of paid entertainment. A respondent could take this question in many directions.

Survey question mistake #4: Forgetting to add a “prefer not to answer” option

Sometimes respondents may not want you to collect certain types of information or may not want to provide you with the types of information requested.

Questions about income, occupation, personal health, finances, family life, personal hygiene, and personal, political, or religious beliefs can be too intrusive and be rejected by the respondent.

Privacy is an important issue to most people. Incentives and assurances of confidentiality can make it easier to obtain private information.

While current research does not support that PNA (Prefer Not to Answer) options increase data quality or response rates, many respondents appreciate this non-disclosure option.

Furthermore, different cultural groups may respond differently. One recent study found that while U.S. respondents skip sensitive questions, Asian respondents often discontinue the survey entirely.

  • What is your race?
  • What is your age?
  • Did you vote in the last election?
  • What are your religious beliefs?
  • What are your political beliefs?
  • What is your annual household income?

These types of questions should be asked only when absolutely necessary. In addition, they should always include an option to not answer. (e.g. “Prefer Not to Answer”).

Survey question mistake #5: Failing to cover all possible answer choices

Do you have all of the options covered? If you are unsure, conduct a pretest version of your survey using “Other (please specify)” as an option.

If more than 10% of respondents (in a pretest or otherwise) select “other,” you are probably missing an answer. Review the “Other” text your test respondents have provided and add the most frequently mentioned new options to the list.

Example: You indicated that you eat at Joe's fast food once every 3 months. Why don't you eat at Joe's more often?

There isn't a location near my house

I don't like the taste of the food

Never heard of it

This question doesn’t include other options, such as healthiness of the food, price/value or some “other” reason. Over 10% of respondents would probably have a problem answering this question.

Survey question mistake #6: Not using unbalanced scales carefully

Unbalanced scales may be appropriate for some situations and promote bias in others.

For instance, a hospital might use an Excellent - Very Good - Good - Fair scale where “Fair” is the lowest customer satisfaction point because they believe “Fair” is absolutely unacceptable and requires correction.

The key is to correctly interpret your analysis of the scale. If “Fair” is the lowest point on a scale, then a result slightly better than fair is probably not a good one.

Additionally, scale points should represent equi-distant points on a scale. That is, they should have the same equal conceptual distance from one point to the next.

For example, researchers have shown the points to be nearly equi-distant on the strongly disagree–disagree–neutral–agree–strongly agree scale.

Set your bottom point as the worst possible situation and top point as the best possible, then evenly spread the labels for your scale points in-between.

Example: What is your opinion of Crazy Justin's auto-repair?

Pretty good

The Best Ever

This question puts the center of the scale at fantastic, and the lowest possible rating as “Pretty Good.” This question is not capable of collecting true opinions of respondents.

Survey question mistake #7: Not asking only one question at a time

There is often a temptation to ask multiple questions at once. This can cause problems for respondents and influence their responses.

Review each question and make sure it asks only one clear question.

Example: What is the fastest and most economical internet service for you?

This is really asking two questions. The fastest is often not the most economical.

Example: How likely are you to go out for dinner and a movie this weekend?

Dinner and Movie

Dinner Only

Even though “dinner and a movie” is a common term, this is two questions as well. It is best to separate activities into different questions or give respondents these options:

5 more tips on how to write a survey

Here are 5 easy ways to help ensure your survey results are unbiased and actionable.

1. Use the Funnel Technique

Structure your questionnaire using the “funnel” technique. Start with broad, general interest questions that are easy for the respondent to answer. These questions serve to warm up the respondent and get them involved in the survey before giving them a challenge. The most difficult questions are placed in the middle – those that take time to think about and those that are of less general interest. At the end, we again place general questions that are easier to answer and of broad interest and application. Typically, these last questions include demographic and other classification questions.

2. Use “Ringer” questions

In social settings, are you more introverted or more extroverted?

That was a ringer question and its purpose was to recapture your attention if you happened to lose focus earlier in this article.

Questionnaires often include “ringer” or “throw away” questions to increase interest and willingness to respond to a survey. These questions are about hot topics of the day and often have little to do with the survey. While these questions will definitely spice up a boring survey, they require valuable space that could be devoted to the main topic of interest. Use this type of question sparingly.

3. Keep your questionnaire short

Questionnaires should be kept short and to the point. Most long surveys are not completed, and the ones that are completed are often answered hastily. A quick look at a survey containing page after page of boring questions produces a response of, “there is no way I’m going to complete this thing”. If a questionnaire is long, the person must either be very interested in the topic, an employee, or paid for their time. Web surveys have some advantages because the respondent often can't view all of the survey questions at once. However, if your survey's navigation sends them page after page of questions, your response rate will drop off dramatically.

How long is too long?  The sweet spot is to keep the survey to less than five minutes. This translates into about 15 questions. The average respondent is able to complete about 3 multiple choice questions per minute. An open-ended text response question counts for about three multiple choice questions depending, of course, on the difficulty of the question. While only a rule of thumb, this formula will accurately predict the limits of your survey.

4. Watch your writing style

The best survey questions are always easy to read and understand. As a rule of thumb, the level of sophistication in your survey writing should be at the 9th to 11th grade level. Don’t use big words. Use simple sentences and simple choices for the answers. Simplicity is always best.

5. Use randomization

We know that being the first on the list in elections increases the chance of being elected. Similar bias occurs in all questionnaires when the same answer appears at the top of the list for each respondent. Randomization corrects this bias by randomly rotating the order of the multiple choice matrix questions for each respondent.

While not totally inclusive, these seven survey question tips are common offenders in building good survey questions. And the five tips above should steer you in the right direction.

Focus on creating clear questions and having an understandable, appropriate, and complete set of answer choices. Great questions and great answer choices lead to great research success. To learn more about survey question design, download our eBook, The Qualtrics survey template guide or get started with a free survey account with our world-class survey software .

Sarah Fisher

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  • Doing Survey Research | A Step-by-Step Guide & Examples

Doing Survey Research | A Step-by-Step Guide & Examples

Published on 6 May 2022 by Shona McCombes . Revised on 10 October 2022.

Survey research means collecting information about a group of people by asking them questions and analysing the results. To conduct an effective survey, follow these six steps:

  • Determine who will participate in the survey
  • Decide the type of survey (mail, online, or in-person)
  • Design the survey questions and layout
  • Distribute the survey
  • Analyse the responses
  • Write up the results

Surveys are a flexible method of data collection that can be used in many different types of research .

Table of contents

What are surveys used for, step 1: define the population and sample, step 2: decide on the type of survey, step 3: design the survey questions, step 4: distribute the survey and collect responses, step 5: analyse the survey results, step 6: write up the survey results, frequently asked questions about surveys.

Surveys are used as a method of gathering data in many different fields. They are a good choice when you want to find out about the characteristics, preferences, opinions, or beliefs of a group of people.

Common uses of survey research include:

  • Social research: Investigating the experiences and characteristics of different social groups
  • Market research: Finding out what customers think about products, services, and companies
  • Health research: Collecting data from patients about symptoms and treatments
  • Politics: Measuring public opinion about parties and policies
  • Psychology: Researching personality traits, preferences, and behaviours

Surveys can be used in both cross-sectional studies , where you collect data just once, and longitudinal studies , where you survey the same sample several times over an extended period.

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Before you start conducting survey research, you should already have a clear research question that defines what you want to find out. Based on this question, you need to determine exactly who you will target to participate in the survey.

Populations

The target population is the specific group of people that you want to find out about. This group can be very broad or relatively narrow. For example:

  • The population of Brazil
  • University students in the UK
  • Second-generation immigrants in the Netherlands
  • Customers of a specific company aged 18 to 24
  • British transgender women over the age of 50

Your survey should aim to produce results that can be generalised to the whole population. That means you need to carefully define exactly who you want to draw conclusions about.

It’s rarely possible to survey the entire population of your research – it would be very difficult to get a response from every person in Brazil or every university student in the UK. Instead, you will usually survey a sample from the population.

The sample size depends on how big the population is. You can use an online sample calculator to work out how many responses you need.

There are many sampling methods that allow you to generalise to broad populations. In general, though, the sample should aim to be representative of the population as a whole. The larger and more representative your sample, the more valid your conclusions.

There are two main types of survey:

  • A questionnaire , where a list of questions is distributed by post, online, or in person, and respondents fill it out themselves
  • An interview , where the researcher asks a set of questions by phone or in person and records the responses

Which type you choose depends on the sample size and location, as well as the focus of the research.

Questionnaires

Sending out a paper survey by post is a common method of gathering demographic information (for example, in a government census of the population).

  • You can easily access a large sample.
  • You have some control over who is included in the sample (e.g., residents of a specific region).
  • The response rate is often low.

Online surveys are a popular choice for students doing dissertation research , due to the low cost and flexibility of this method. There are many online tools available for constructing surveys, such as SurveyMonkey and Google Forms .

  • You can quickly access a large sample without constraints on time or location.
  • The data is easy to process and analyse.
  • The anonymity and accessibility of online surveys mean you have less control over who responds.

If your research focuses on a specific location, you can distribute a written questionnaire to be completed by respondents on the spot. For example, you could approach the customers of a shopping centre or ask all students to complete a questionnaire at the end of a class.

  • You can screen respondents to make sure only people in the target population are included in the sample.
  • You can collect time- and location-specific data (e.g., the opinions of a shop’s weekday customers).
  • The sample size will be smaller, so this method is less suitable for collecting data on broad populations.

Oral interviews are a useful method for smaller sample sizes. They allow you to gather more in-depth information on people’s opinions and preferences. You can conduct interviews by phone or in person.

  • You have personal contact with respondents, so you know exactly who will be included in the sample in advance.
  • You can clarify questions and ask for follow-up information when necessary.
  • The lack of anonymity may cause respondents to answer less honestly, and there is more risk of researcher bias.

Like questionnaires, interviews can be used to collect quantitative data : the researcher records each response as a category or rating and statistically analyses the results. But they are more commonly used to collect qualitative data : the interviewees’ full responses are transcribed and analysed individually to gain a richer understanding of their opinions and feelings.

Next, you need to decide which questions you will ask and how you will ask them. It’s important to consider:

  • The type of questions
  • The content of the questions
  • The phrasing of the questions
  • The ordering and layout of the survey

Open-ended vs closed-ended questions

There are two main forms of survey questions: open-ended and closed-ended. Many surveys use a combination of both.

Closed-ended questions give the respondent a predetermined set of answers to choose from. A closed-ended question can include:

  • A binary answer (e.g., yes/no or agree/disagree )
  • A scale (e.g., a Likert scale with five points ranging from strongly agree to strongly disagree )
  • A list of options with a single answer possible (e.g., age categories)
  • A list of options with multiple answers possible (e.g., leisure interests)

Closed-ended questions are best for quantitative research . They provide you with numerical data that can be statistically analysed to find patterns, trends, and correlations .

Open-ended questions are best for qualitative research. This type of question has no predetermined answers to choose from. Instead, the respondent answers in their own words.

Open questions are most common in interviews, but you can also use them in questionnaires. They are often useful as follow-up questions to ask for more detailed explanations of responses to the closed questions.

The content of the survey questions

To ensure the validity and reliability of your results, you need to carefully consider each question in the survey. All questions should be narrowly focused with enough context for the respondent to answer accurately. Avoid questions that are not directly relevant to the survey’s purpose.

When constructing closed-ended questions, ensure that the options cover all possibilities. If you include a list of options that isn’t exhaustive, you can add an ‘other’ field.

Phrasing the survey questions

In terms of language, the survey questions should be as clear and precise as possible. Tailor the questions to your target population, keeping in mind their level of knowledge of the topic.

Use language that respondents will easily understand, and avoid words with vague or ambiguous meanings. Make sure your questions are phrased neutrally, with no bias towards one answer or another.

Ordering the survey questions

The questions should be arranged in a logical order. Start with easy, non-sensitive, closed-ended questions that will encourage the respondent to continue.

If the survey covers several different topics or themes, group together related questions. You can divide a questionnaire into sections to help respondents understand what is being asked in each part.

If a question refers back to or depends on the answer to a previous question, they should be placed directly next to one another.

Before you start, create a clear plan for where, when, how, and with whom you will conduct the survey. Determine in advance how many responses you require and how you will gain access to the sample.

When you are satisfied that you have created a strong research design suitable for answering your research questions, you can conduct the survey through your method of choice – by post, online, or in person.

There are many methods of analysing the results of your survey. First you have to process the data, usually with the help of a computer program to sort all the responses. You should also cleanse the data by removing incomplete or incorrectly completed responses.

If you asked open-ended questions, you will have to code the responses by assigning labels to each response and organising them into categories or themes. You can also use more qualitative methods, such as thematic analysis , which is especially suitable for analysing interviews.

Statistical analysis is usually conducted using programs like SPSS or Stata. The same set of survey data can be subject to many analyses.

Finally, when you have collected and analysed all the necessary data, you will write it up as part of your thesis, dissertation , or research paper .

In the methodology section, you describe exactly how you conducted the survey. You should explain the types of questions you used, the sampling method, when and where the survey took place, and the response rate. You can include the full questionnaire as an appendix and refer to it in the text if relevant.

Then introduce the analysis by describing how you prepared the data and the statistical methods you used to analyse it. In the results section, you summarise the key results from your analysis.

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviours. It is made up of four or more questions that measure a single attitude or trait when response scores are combined.

To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with five or seven possible responses, to capture their degree of agreement.

Individual Likert-type questions are generally considered ordinal data , because the items have clear rank order, but don’t have an even distribution.

Overall Likert scale scores are sometimes treated as interval data. These scores are considered to have directionality and even spacing between them.

The type of data determines what statistical tests you should use to analyse your data.

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analysing data from people using questionnaires.

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Home » 500+ Quantitative Research Titles and Topics

500+ Quantitative Research Titles and Topics

Table of Contents

Quantitative Research Topics

Quantitative research involves collecting and analyzing numerical data to identify patterns, trends, and relationships among variables. This method is widely used in social sciences, psychology , economics , and other fields where researchers aim to understand human behavior and phenomena through statistical analysis. If you are looking for a quantitative research topic, there are numerous areas to explore, from analyzing data on a specific population to studying the effects of a particular intervention or treatment. In this post, we will provide some ideas for quantitative research topics that may inspire you and help you narrow down your interests.

Quantitative Research Titles

Quantitative Research Titles are as follows:

Business and Economics

  • “Statistical Analysis of Supply Chain Disruptions on Retail Sales”
  • “Quantitative Examination of Consumer Loyalty Programs in the Fast Food Industry”
  • “Predicting Stock Market Trends Using Machine Learning Algorithms”
  • “Influence of Workplace Environment on Employee Productivity: A Quantitative Study”
  • “Impact of Economic Policies on Small Businesses: A Regression Analysis”
  • “Customer Satisfaction and Profit Margins: A Quantitative Correlation Study”
  • “Analyzing the Role of Marketing in Brand Recognition: A Statistical Overview”
  • “Quantitative Effects of Corporate Social Responsibility on Consumer Trust”
  • “Price Elasticity of Demand for Luxury Goods: A Case Study”
  • “The Relationship Between Fiscal Policy and Inflation Rates: A Time-Series Analysis”
  • “Factors Influencing E-commerce Conversion Rates: A Quantitative Exploration”
  • “Examining the Correlation Between Interest Rates and Consumer Spending”
  • “Standardized Testing and Academic Performance: A Quantitative Evaluation”
  • “Teaching Strategies and Student Learning Outcomes in Secondary Schools: A Quantitative Study”
  • “The Relationship Between Extracurricular Activities and Academic Success”
  • “Influence of Parental Involvement on Children’s Educational Achievements”
  • “Digital Literacy in Primary Schools: A Quantitative Assessment”
  • “Learning Outcomes in Blended vs. Traditional Classrooms: A Comparative Analysis”
  • “Correlation Between Teacher Experience and Student Success Rates”
  • “Analyzing the Impact of Classroom Technology on Reading Comprehension”
  • “Gender Differences in STEM Fields: A Quantitative Analysis of Enrollment Data”
  • “The Relationship Between Homework Load and Academic Burnout”
  • “Assessment of Special Education Programs in Public Schools”
  • “Role of Peer Tutoring in Improving Academic Performance: A Quantitative Study”

Medicine and Health Sciences

  • “The Impact of Sleep Duration on Cardiovascular Health: A Cross-sectional Study”
  • “Analyzing the Efficacy of Various Antidepressants: A Meta-Analysis”
  • “Patient Satisfaction in Telehealth Services: A Quantitative Assessment”
  • “Dietary Habits and Incidence of Heart Disease: A Quantitative Review”
  • “Correlations Between Stress Levels and Immune System Functioning”
  • “Smoking and Lung Function: A Quantitative Analysis”
  • “Influence of Physical Activity on Mental Health in Older Adults”
  • “Antibiotic Resistance Patterns in Community Hospitals: A Quantitative Study”
  • “The Efficacy of Vaccination Programs in Controlling Disease Spread: A Time-Series Analysis”
  • “Role of Social Determinants in Health Outcomes: A Quantitative Exploration”
  • “Impact of Hospital Design on Patient Recovery Rates”
  • “Quantitative Analysis of Dietary Choices and Obesity Rates in Children”

Social Sciences

  • “Examining Social Inequality through Wage Distribution: A Quantitative Study”
  • “Impact of Parental Divorce on Child Development: A Longitudinal Study”
  • “Social Media and its Effect on Political Polarization: A Quantitative Analysis”
  • “The Relationship Between Religion and Social Attitudes: A Statistical Overview”
  • “Influence of Socioeconomic Status on Educational Achievement”
  • “Quantifying the Effects of Community Programs on Crime Reduction”
  • “Public Opinion and Immigration Policies: A Quantitative Exploration”
  • “Analyzing the Gender Representation in Political Offices: A Quantitative Study”
  • “Impact of Mass Media on Public Opinion: A Regression Analysis”
  • “Influence of Urban Design on Social Interactions in Communities”
  • “The Role of Social Support in Mental Health Outcomes: A Quantitative Analysis”
  • “Examining the Relationship Between Substance Abuse and Employment Status”

Engineering and Technology

  • “Performance Evaluation of Different Machine Learning Algorithms in Autonomous Vehicles”
  • “Material Science: A Quantitative Analysis of Stress-Strain Properties in Various Alloys”
  • “Impacts of Data Center Cooling Solutions on Energy Consumption”
  • “Analyzing the Reliability of Renewable Energy Sources in Grid Management”
  • “Optimization of 5G Network Performance: A Quantitative Assessment”
  • “Quantifying the Effects of Aerodynamics on Fuel Efficiency in Commercial Airplanes”
  • “The Relationship Between Software Complexity and Bug Frequency”
  • “Machine Learning in Predictive Maintenance: A Quantitative Analysis”
  • “Wearable Technologies and their Impact on Healthcare Monitoring”
  • “Quantitative Assessment of Cybersecurity Measures in Financial Institutions”
  • “Analysis of Noise Pollution from Urban Transportation Systems”
  • “The Influence of Architectural Design on Energy Efficiency in Buildings”

Quantitative Research Topics

Quantitative Research Topics are as follows:

  • The effects of social media on self-esteem among teenagers.
  • A comparative study of academic achievement among students of single-sex and co-educational schools.
  • The impact of gender on leadership styles in the workplace.
  • The correlation between parental involvement and academic performance of students.
  • The effect of mindfulness meditation on stress levels in college students.
  • The relationship between employee motivation and job satisfaction.
  • The effectiveness of online learning compared to traditional classroom learning.
  • The correlation between sleep duration and academic performance among college students.
  • The impact of exercise on mental health among adults.
  • The relationship between social support and psychological well-being among cancer patients.
  • The effect of caffeine consumption on sleep quality.
  • A comparative study of the effectiveness of cognitive-behavioral therapy and pharmacotherapy in treating depression.
  • The relationship between physical attractiveness and job opportunities.
  • The correlation between smartphone addiction and academic performance among high school students.
  • The impact of music on memory recall among adults.
  • The effectiveness of parental control software in limiting children’s online activity.
  • The relationship between social media use and body image dissatisfaction among young adults.
  • The correlation between academic achievement and parental involvement among minority students.
  • The impact of early childhood education on academic performance in later years.
  • The effectiveness of employee training and development programs in improving organizational performance.
  • The relationship between socioeconomic status and access to healthcare services.
  • The correlation between social support and academic achievement among college students.
  • The impact of technology on communication skills among children.
  • The effectiveness of mindfulness-based stress reduction programs in reducing symptoms of anxiety and depression.
  • The relationship between employee turnover and organizational culture.
  • The correlation between job satisfaction and employee engagement.
  • The impact of video game violence on aggressive behavior among children.
  • The effectiveness of nutritional education in promoting healthy eating habits among adolescents.
  • The relationship between bullying and academic performance among middle school students.
  • The correlation between teacher expectations and student achievement.
  • The impact of gender stereotypes on career choices among high school students.
  • The effectiveness of anger management programs in reducing violent behavior.
  • The relationship between social support and recovery from substance abuse.
  • The correlation between parent-child communication and adolescent drug use.
  • The impact of technology on family relationships.
  • The effectiveness of smoking cessation programs in promoting long-term abstinence.
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  • The relationship between teacher feedback and student motivation.
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  • The correlation between mindfulness and emotional regulation.
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  • The effectiveness of parent-teacher communication in promoting academic achievement among elementary school students.
  • The impact of renewable energy policies on carbon emissions
  • The relationship between employee motivation and job performance
  • The effectiveness of psychotherapy in treating eating disorders
  • The correlation between physical activity and cognitive function in older adults
  • The effect of childhood poverty on adult health outcomes
  • The impact of urbanization on biodiversity conservation
  • The relationship between work-life balance and employee job satisfaction
  • The effectiveness of eye movement desensitization and reprocessing (EMDR) in treating trauma
  • The correlation between parenting styles and child behavior
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  • The effect of parental involvement in sports on child athletic performance
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  • The effect of poverty on childhood educational attainment
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  • The relationship between job insecurity and employee well-being
  • The effectiveness of virtual reality exposure therapy in treating anxiety disorders
  • The correlation between childhood trauma and substance abuse
  • The effect of screen time on children’s social skills
  • The impact of trade unions on employee job satisfaction
  • The relationship between cultural intelligence and cross-cultural communication
  • The effectiveness of acceptance and commitment therapy in treating chronic pain
  • The correlation between childhood obesity and adult health outcomes
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  • The impact of renewable energy policies on greenhouse gas emissions
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  • The effectiveness of group therapy in treating substance abuse
  • The correlation between parental involvement and social skills in early childhood
  • The effect of technology use on sleep patterns
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  • The effectiveness of family therapy in treating eating disorders
  • The correlation between parental involvement and college persistence
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  • The impact of environmental regulations on business competitiveness
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  • The effectiveness of virtual reality therapy in treating phobias
  • The correlation between parental involvement and academic achievement in college
  • The effect of social media on sleep quality
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  • The relationship between workplace diversity and employee well-being
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  • The impact of trade policies on domestic employment rates
  • The relationship between job insecurity and mental health
  • The effectiveness of exposure therapy in treating PTSD
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  • The impact of urbanization on air pollution and respiratory health.
  • The relationship between emotional intelligence and leadership effectiveness
  • The effectiveness of cognitive-behavioral therapy in treating depression
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  • The correlation between parental involvement and civic engagement in adolescents
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  • The relationship between job stress and job performance
  • The effectiveness of group therapy in treating depression
  • The correlation between early childhood education and cognitive development
  • The effect of parental involvement on academic motivation in college
  • The impact of environmental regulations on energy consumption
  • The relationship between workplace diversity and employee engagement
  • The effectiveness of art therapy in treating PTSD
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  • The effect of social media on academic achievement in college
  • The impact of tax policies on economic growth
  • The relationship between job flexibility and work-life balance
  • The effectiveness of acceptance and commitment therapy in treating anxiety disorders
  • The correlation between early childhood education and social competence
  • The effect of parental involvement on career readiness in high school
  • The impact of immigration policies on crime rates
  • The relationship between workplace diversity and employee retention
  • The effectiveness of play therapy in treating trauma
  • The correlation between parental involvement and academic success in online learning
  • The effect of social media on body dissatisfaction among women
  • The impact of urbanization on public health infrastructure
  • The relationship between job satisfaction and job performance
  • The effectiveness of eye movement desensitization and reprocessing therapy in treating PTSD
  • The correlation between early childhood education and social skills in adolescence
  • The effect of parental involvement on academic achievement in the arts
  • The impact of trade policies on foreign investment
  • The relationship between workplace diversity and decision-making
  • The effectiveness of exposure and response prevention therapy in treating OCD
  • The correlation between parental involvement and academic success in special education
  • The impact of zoning laws on affordable housing
  • The relationship between job design and employee motivation
  • The effectiveness of cognitive rehabilitation therapy in treating traumatic brain injury
  • The correlation between early childhood education and social-emotional learning
  • The effect of parental involvement on academic achievement in foreign language learning
  • The impact of trade policies on the environment
  • The relationship between workplace diversity and creativity
  • The effectiveness of emotion-focused therapy in treating relationship problems
  • The correlation between parental involvement and academic success in music education
  • The effect of social media on interpersonal communication skills
  • The impact of public health campaigns on health behaviors
  • The relationship between job resources and job stress
  • The effectiveness of equine therapy in treating substance abuse
  • The correlation between early childhood education and self-regulation
  • The effect of parental involvement on academic achievement in physical education
  • The impact of immigration policies on cultural assimilation
  • The relationship between workplace diversity and conflict resolution
  • The effectiveness of schema therapy in treating personality disorders
  • The correlation between parental involvement and academic success in career and technical education
  • The effect of social media on trust in government institutions
  • The impact of urbanization on public transportation systems
  • The relationship between job demands and job stress
  • The correlation between early childhood education and executive functioning
  • The effect of parental involvement on academic achievement in computer science
  • The effectiveness of cognitive processing therapy in treating PTSD
  • The correlation between parental involvement and academic success in homeschooling
  • The effect of social media on cyberbullying behavior
  • The impact of urbanization on air quality
  • The effectiveness of dance therapy in treating anxiety disorders
  • The correlation between early childhood education and math achievement
  • The effect of parental involvement on academic achievement in health education
  • The impact of global warming on agriculture
  • The effectiveness of narrative therapy in treating depression
  • The correlation between parental involvement and academic success in character education
  • The effect of social media on political participation
  • The impact of technology on job displacement
  • The relationship between job resources and job satisfaction
  • The effectiveness of art therapy in treating addiction
  • The correlation between early childhood education and reading comprehension
  • The effect of parental involvement on academic achievement in environmental education
  • The impact of income inequality on social mobility
  • The relationship between workplace diversity and organizational culture
  • The effectiveness of solution-focused brief therapy in treating anxiety disorders
  • The correlation between parental involvement and academic success in physical therapy education
  • The effect of social media on misinformation
  • The impact of green energy policies on economic growth
  • The relationship between job demands and employee well-being
  • The correlation between early childhood education and science achievement
  • The effect of parental involvement on academic achievement in religious education
  • The impact of gender diversity on corporate governance
  • The relationship between workplace diversity and ethical decision-making
  • The correlation between parental involvement and academic success in dental hygiene education
  • The effect of social media on self-esteem among adolescents
  • The impact of renewable energy policies on energy security
  • The effect of parental involvement on academic achievement in social studies
  • The impact of trade policies on job growth
  • The relationship between workplace diversity and leadership styles
  • The correlation between parental involvement and academic success in online vocational training
  • The effect of social media on self-esteem among men
  • The impact of urbanization on air pollution levels
  • The effectiveness of music therapy in treating depression
  • The correlation between early childhood education and math skills
  • The effect of parental involvement on academic achievement in language arts
  • The impact of immigration policies on labor market outcomes
  • The effectiveness of hypnotherapy in treating phobias
  • The effect of social media on political engagement among young adults
  • The impact of urbanization on access to green spaces
  • The relationship between job crafting and job satisfaction
  • The effectiveness of exposure therapy in treating specific phobias
  • The correlation between early childhood education and spatial reasoning
  • The effect of parental involvement on academic achievement in business education
  • The impact of trade policies on economic inequality
  • The effectiveness of narrative therapy in treating PTSD
  • The correlation between parental involvement and academic success in nursing education
  • The effect of social media on sleep quality among adolescents
  • The impact of urbanization on crime rates
  • The relationship between job insecurity and turnover intentions
  • The effectiveness of pet therapy in treating anxiety disorders
  • The correlation between early childhood education and STEM skills
  • The effect of parental involvement on academic achievement in culinary education
  • The impact of immigration policies on housing affordability
  • The relationship between workplace diversity and employee satisfaction
  • The effectiveness of mindfulness-based stress reduction in treating chronic pain
  • The correlation between parental involvement and academic success in art education
  • The effect of social media on academic procrastination among college students
  • The impact of urbanization on public safety services.

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Research Topics & Ideas: Healthcare

research topic for survey

F inding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a healthcare-related research topic , but aren’t sure where to start. Here, we’ll explore a variety of healthcare-related research ideas and topic thought-starters across a range of healthcare fields, including allopathic and alternative medicine, dentistry, physical therapy, optometry, pharmacology and public health.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the healthcare domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic.

Overview: Healthcare Research Topics

  • Allopathic medicine
  • Alternative /complementary medicine
  • Veterinary medicine
  • Physical therapy/ rehab
  • Optometry and ophthalmology
  • Pharmacy and pharmacology
  • Public health
  • Examples of healthcare-related dissertations

Allopathic (Conventional) Medicine

  • The effectiveness of telemedicine in remote elderly patient care
  • The impact of stress on the immune system of cancer patients
  • The effects of a plant-based diet on chronic diseases such as diabetes
  • The use of AI in early cancer diagnosis and treatment
  • The role of the gut microbiome in mental health conditions such as depression and anxiety
  • The efficacy of mindfulness meditation in reducing chronic pain: A systematic review
  • The benefits and drawbacks of electronic health records in a developing country
  • The effects of environmental pollution on breast milk quality
  • The use of personalized medicine in treating genetic disorders
  • The impact of social determinants of health on chronic diseases in Asia
  • The role of high-intensity interval training in improving cardiovascular health
  • The efficacy of using probiotics for gut health in pregnant women
  • The impact of poor sleep on the treatment of chronic illnesses
  • The role of inflammation in the development of chronic diseases such as lupus
  • The effectiveness of physiotherapy in pain control post-surgery

Research topic idea mega list

Topics & Ideas: Alternative Medicine

  • The benefits of herbal medicine in treating young asthma patients
  • The use of acupuncture in treating infertility in women over 40 years of age
  • The effectiveness of homoeopathy in treating mental health disorders: A systematic review
  • The role of aromatherapy in reducing stress and anxiety post-surgery
  • The impact of mindfulness meditation on reducing high blood pressure
  • The use of chiropractic therapy in treating back pain of pregnant women
  • The efficacy of traditional Chinese medicine such as Shun-Qi-Tong-Xie (SQTX) in treating digestive disorders in China
  • The impact of yoga on physical and mental health in adolescents
  • The benefits of hydrotherapy in treating musculoskeletal disorders such as tendinitis
  • The role of Reiki in promoting healing and relaxation post birth
  • The effectiveness of naturopathy in treating skin conditions such as eczema
  • The use of deep tissue massage therapy in reducing chronic pain in amputees
  • The impact of tai chi on the treatment of anxiety and depression
  • The benefits of reflexology in treating stress, anxiety and chronic fatigue
  • The role of acupuncture in the prophylactic management of headaches and migraines

Research topic evaluator

Topics & Ideas: Dentistry

  • The impact of sugar consumption on the oral health of infants
  • The use of digital dentistry in improving patient care: A systematic review
  • The efficacy of orthodontic treatments in correcting bite problems in adults
  • The role of dental hygiene in preventing gum disease in patients with dental bridges
  • The impact of smoking on oral health and tobacco cessation support from UK dentists
  • The benefits of dental implants in restoring missing teeth in adolescents
  • The use of lasers in dental procedures such as root canals
  • The efficacy of root canal treatment using high-frequency electric pulses in saving infected teeth
  • The role of fluoride in promoting remineralization and slowing down demineralization
  • The impact of stress-induced reflux on oral health
  • The benefits of dental crowns in restoring damaged teeth in elderly patients
  • The use of sedation dentistry in managing dental anxiety in children
  • The efficacy of teeth whitening treatments in improving dental aesthetics in patients with braces
  • The role of orthodontic appliances in improving well-being
  • The impact of periodontal disease on overall health and chronic illnesses

Free Webinar: How To Find A Dissertation Research Topic

Topics & Ideas: Veterinary Medicine

  • The impact of nutrition on broiler chicken production
  • The role of vaccines in disease prevention in horses
  • The importance of parasite control in animal health in piggeries
  • The impact of animal behaviour on welfare in the dairy industry
  • The effects of environmental pollution on the health of cattle
  • The role of veterinary technology such as MRI in animal care
  • The importance of pain management in post-surgery health outcomes
  • The impact of genetics on animal health and disease in layer chickens
  • The effectiveness of alternative therapies in veterinary medicine: A systematic review
  • The role of veterinary medicine in public health: A case study of the COVID-19 pandemic
  • The impact of climate change on animal health and infectious diseases in animals
  • The importance of animal welfare in veterinary medicine and sustainable agriculture
  • The effects of the human-animal bond on canine health
  • The role of veterinary medicine in conservation efforts: A case study of Rhinoceros poaching in Africa
  • The impact of veterinary research of new vaccines on animal health

Topics & Ideas: Physical Therapy/Rehab

  • The efficacy of aquatic therapy in improving joint mobility and strength in polio patients
  • The impact of telerehabilitation on patient outcomes in Germany
  • The effect of kinesiotaping on reducing knee pain and improving function in individuals with chronic pain
  • A comparison of manual therapy and yoga exercise therapy in the management of low back pain
  • The use of wearable technology in physical rehabilitation and the impact on patient adherence to a rehabilitation plan
  • The impact of mindfulness-based interventions in physical therapy in adolescents
  • The effects of resistance training on individuals with Parkinson’s disease
  • The role of hydrotherapy in the management of fibromyalgia
  • The impact of cognitive-behavioural therapy in physical rehabilitation for individuals with chronic pain
  • The use of virtual reality in physical rehabilitation of sports injuries
  • The effects of electrical stimulation on muscle function and strength in athletes
  • The role of physical therapy in the management of stroke recovery: A systematic review
  • The impact of pilates on mental health in individuals with depression
  • The use of thermal modalities in physical therapy and its effectiveness in reducing pain and inflammation
  • The effect of strength training on balance and gait in elderly patients

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Topics & Ideas: Optometry & Opthalmology

  • The impact of screen time on the vision and ocular health of children under the age of 5
  • The effects of blue light exposure from digital devices on ocular health
  • The role of dietary interventions, such as the intake of whole grains, in the management of age-related macular degeneration
  • The use of telemedicine in optometry and ophthalmology in the UK
  • The impact of myopia control interventions on African American children’s vision
  • The use of contact lenses in the management of dry eye syndrome: different treatment options
  • The effects of visual rehabilitation in individuals with traumatic brain injury
  • The role of low vision rehabilitation in individuals with age-related vision loss: challenges and solutions
  • The impact of environmental air pollution on ocular health
  • The effectiveness of orthokeratology in myopia control compared to contact lenses
  • The role of dietary supplements, such as omega-3 fatty acids, in ocular health
  • The effects of ultraviolet radiation exposure from tanning beds on ocular health
  • The impact of computer vision syndrome on long-term visual function
  • The use of novel diagnostic tools in optometry and ophthalmology in developing countries
  • The effects of virtual reality on visual perception and ocular health: an examination of dry eye syndrome and neurologic symptoms

Topics & Ideas: Pharmacy & Pharmacology

  • The impact of medication adherence on patient outcomes in cystic fibrosis
  • The use of personalized medicine in the management of chronic diseases such as Alzheimer’s disease
  • The effects of pharmacogenomics on drug response and toxicity in cancer patients
  • The role of pharmacists in the management of chronic pain in primary care
  • The impact of drug-drug interactions on patient mental health outcomes
  • The use of telepharmacy in healthcare: Present status and future potential
  • The effects of herbal and dietary supplements on drug efficacy and toxicity
  • The role of pharmacists in the management of type 1 diabetes
  • The impact of medication errors on patient outcomes and satisfaction
  • The use of technology in medication management in the USA
  • The effects of smoking on drug metabolism and pharmacokinetics: A case study of clozapine
  • Leveraging the role of pharmacists in preventing and managing opioid use disorder
  • The impact of the opioid epidemic on public health in a developing country
  • The use of biosimilars in the management of the skin condition psoriasis
  • The effects of the Affordable Care Act on medication utilization and patient outcomes in African Americans

Topics & Ideas: Public Health

  • The impact of the built environment and urbanisation on physical activity and obesity
  • The effects of food insecurity on health outcomes in Zimbabwe
  • The role of community-based participatory research in addressing health disparities
  • The impact of social determinants of health, such as racism, on population health
  • The effects of heat waves on public health
  • The role of telehealth in addressing healthcare access and equity in South America
  • The impact of gun violence on public health in South Africa
  • The effects of chlorofluorocarbons air pollution on respiratory health
  • The role of public health interventions in reducing health disparities in the USA
  • The impact of the United States Affordable Care Act on access to healthcare and health outcomes
  • The effects of water insecurity on health outcomes in the Middle East
  • The role of community health workers in addressing healthcare access and equity in low-income countries
  • The impact of mass incarceration on public health and behavioural health of a community
  • The effects of floods on public health and healthcare systems
  • The role of social media in public health communication and behaviour change in adolescents

Examples: Healthcare Dissertation & Theses

While the ideas we’ve presented above are a decent starting point for finding a healthcare-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various healthcare-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

  • Improving Follow-Up Care for Homeless Populations in North County San Diego (Sanchez, 2021)
  • On the Incentives of Medicare’s Hospital Reimbursement and an Examination of Exchangeability (Elzinga, 2016)
  • Managing the healthcare crisis: the career narratives of nurses (Krueger, 2021)
  • Methods for preventing central line-associated bloodstream infection in pediatric haematology-oncology patients: A systematic literature review (Balkan, 2020)
  • Farms in Healthcare: Enhancing Knowledge, Sharing, and Collaboration (Garramone, 2019)
  • When machine learning meets healthcare: towards knowledge incorporation in multimodal healthcare analytics (Yuan, 2020)
  • Integrated behavioural healthcare: The future of rural mental health (Fox, 2019)
  • Healthcare service use patterns among autistic adults: A systematic review with narrative synthesis (Gilmore, 2021)
  • Mindfulness-Based Interventions: Combatting Burnout and Compassionate Fatigue among Mental Health Caregivers (Lundquist, 2022)
  • Transgender and gender-diverse people’s perceptions of gender-inclusive healthcare access and associated hope for the future (Wille, 2021)
  • Efficient Neural Network Synthesis and Its Application in Smart Healthcare (Hassantabar, 2022)
  • The Experience of Female Veterans and Health-Seeking Behaviors (Switzer, 2022)
  • Machine learning applications towards risk prediction and cost forecasting in healthcare (Singh, 2022)
  • Does Variation in the Nursing Home Inspection Process Explain Disparity in Regulatory Outcomes? (Fox, 2020)

Looking at these titles, you can probably pick up that the research topics here are quite specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

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18 Comments

Mabel Allison

I need topics that will match the Msc program am running in healthcare research please

Theophilus Ugochuku

Hello Mabel,

I can help you with a good topic, kindly provide your email let’s have a good discussion on this.

sneha ramu

Can you provide some research topics and ideas on Immunology?

Julia

Thank you to create new knowledge on research problem verse research topic

Help on problem statement on teen pregnancy

Derek Jansen

This post might be useful: https://gradcoach.com/research-problem-statement/

JACQUELINE CAGURANGAN RUMA

can you give me research titles that i can conduct as a school nurse

vera akinyi akinyi vera

can you provide me with a research topic on healthcare related topics to a qqi level 5 student

Didjatou tao

Please can someone help me with research topics in public health ?

Gurtej singh Dhillon

Hello I have requirement of Health related latest research issue/topics for my social media speeches. If possible pls share health issues , diagnosis, treatment.

Chikalamba Muzyamba

I would like a topic thought around first-line support for Gender-Based Violence for survivors or one related to prevention of Gender-Based Violence

Evans Amihere

Please can I be helped with a master’s research topic in either chemical pathology or hematology or immunology? thanks

Patrick

Can u please provide me with a research topic on occupational health and safety at the health sector

Biyama Chama Reuben

Good day kindly help provide me with Ph.D. Public health topics on Reproductive and Maternal Health, interventional studies on Health Education

dominic muema

may you assist me with a good easy healthcare administration study topic

Precious

May you assist me in finding a research topic on nutrition,physical activity and obesity. On the impact on children

Isaac D Olorunisola

I have been racking my brain for a while on what topic will be suitable for my PhD in health informatics. I want a qualitative topic as this is my strong area.

LEBOGANG

Hi, may I please be assisted with research topics in the medical laboratory sciences

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  • 10 Research Question Examples to Guide Your Research Project

10 Research Question Examples to Guide your Research Project

Published on October 30, 2022 by Shona McCombes . Revised on October 19, 2023.

The research question is one of the most important parts of your research paper , thesis or dissertation . It’s important to spend some time assessing and refining your question before you get started.

The exact form of your question will depend on a few things, such as the length of your project, the type of research you’re conducting, the topic , and the research problem . However, all research questions should be focused, specific, and relevant to a timely social or scholarly issue.

Once you’ve read our guide on how to write a research question , you can use these examples to craft your own.

Research question Explanation
The first question is not enough. The second question is more , using .
Starting with “why” often means that your question is not enough: there are too many possible answers. By targeting just one aspect of the problem, the second question offers a clear path for research.
The first question is too broad and subjective: there’s no clear criteria for what counts as “better.” The second question is much more . It uses clearly defined terms and narrows its focus to a specific population.
It is generally not for academic research to answer broad normative questions. The second question is more specific, aiming to gain an understanding of possible solutions in order to make informed recommendations.
The first question is too simple: it can be answered with a simple yes or no. The second question is , requiring in-depth investigation and the development of an original argument.
The first question is too broad and not very . The second question identifies an underexplored aspect of the topic that requires investigation of various  to answer.
The first question is not enough: it tries to address two different (the quality of sexual health services and LGBT support services). Even though the two issues are related, it’s not clear how the research will bring them together. The second integrates the two problems into one focused, specific question.
The first question is too simple, asking for a straightforward fact that can be easily found online. The second is a more question that requires and detailed discussion to answer.
? dealt with the theme of racism through casting, staging, and allusion to contemporary events? The first question is not  — it would be very difficult to contribute anything new. The second question takes a specific angle to make an original argument, and has more relevance to current social concerns and debates.
The first question asks for a ready-made solution, and is not . The second question is a clearer comparative question, but note that it may not be practically . For a smaller research project or thesis, it could be narrowed down further to focus on the effectiveness of drunk driving laws in just one or two countries.

Note that the design of your research question can depend on what method you are pursuing. Here are a few options for qualitative, quantitative, and statistical research questions.

Type of research Example question
Qualitative research question
Quantitative research question
Statistical research question

Other interesting articles

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

  • Sampling methods
  • Simple random sampling
  • Stratified sampling
  • Cluster sampling
  • Likert scales
  • Reproducibility

 Statistics

  • Null hypothesis
  • Statistical power
  • Probability distribution
  • Effect size
  • Poisson distribution

Research bias

  • Optimism bias
  • Cognitive bias
  • Implicit bias
  • Hawthorne effect
  • Anchoring bias
  • Explicit bias

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Research survey examples, templates, and types

Research surveys help base your next important decision on data. With our survey research templates and questions, gather valuable data easily and improve your business.

Get started

What are the benefits of survey research?

Providing data that can be relied on. Whether conducting market research or preparing a new product launch, research surveys supply the precise information needed to succeed. Avoid the confusion of conflicting opinions with data analysis that provides a clear picture of what people think.

At SurveyPlanet, we’re committed to making survey research easy to conduct. With our templates, have access to questions that will deliver the data you need.

The wide variety of research survey templates available is how to get useful data quickly—which makes developing more powerful solutions easier. Survey research can provide data you can rely on.

The wide variety of survey templates available helps develop the correct solution. At SurveyPlanet, we're committed to making research surveys easy to conduct and with our templates, we deliver on that promise.

What are research questionnaires?

They are a tool that returns insight about any topic. Just asking friends, family, and coworkers about a new product is not the best approach. Why? To put it simply, they're not a representative sample and may have biases.

What is needed is the opinions of your target audience. At the end of the day, it is their opinion that matters most. This requires a large enough sample to produce statistically significant data. That's where online surveys can play an important role.

Types of research surveys

Research questionnaires are a great tool to gain insights about all kinds of things (and not just business purposes). These surveys play an important role in extracting valuable insights from diverse populations. When thoughtfully designed, they become powerful instruments for informed decision-making and the advancement of knowledge across various domains.

Let's dive deeper into the types of surveys and where to apply them to get the best results.

Market research survey

Most businesses fail because their management believes their products and services are great—while the market thinks otherwise. To sell anything, the opinions of the people doing the buying need to be understood. Market research surveys offer insights about where a business stands with potential customers—and thus its potential market share—long before resources are dedicated to trying to make a product work in the marketplace.

Learn more about market research surveys.

Media consumption research survey

This type of survey explores how different people consume media content. It provides answers about what they view, how often they do so, and what kind of media they prefer. With a media consumption survey, learn everything about people's viewing and reading habits.

Reading preferences research survey

Ever wondered how, why, and what people enjoy reading? With a reading preferences research survey, such information can be discovered. By further analyzing the data, learn what different groups of people read (and the similarities and differences between different groups).

Product research survey

When launching a new product, understanding its target audience is crucial. This type of survey is a great tool that provides valuable feedback and insight that can be incorporated into a successful product launch.

Learn more about product research surveys.

Brand surveys

These help ascertain how customers feel about a brand. People buy from those they connect with; therefore, ask about their experiences and occasionally check in with them to see if they trust your brand.

Learn more about brand surveys.

Path-to-purchase research surveys

A path-to-purchase research survey investigates the steps consumers take from initial product awareness to final purchase. It typically includes questions about the decision-making process, product research, and factors influencing the ultimate purchasing decision. Such surveys can be conducted through various methods, but the best is via online surveys. The results of path-to-purchase surveys help businesses and marketers understand their target audience and develop effective marketing strategies.

Marketing research surveys

These help a company stand out from competitors and tailor marketing messages that better resonate with a target audience. Market research surveys are another type of research that is crucial when launching a new product or service.

Learn more about marketing research surveys.

Academic research surveys

These surveys are instrumental in improving knowledge about a specific subject. Consolidated results can be used to improve the efficiency of decision-making. Reliability is produced using methodologies and tools like questionnaires, surveys, interviews, and structured online forms.

Learn more about academic surveys.

Types of research methods

The three main types of research methods are exploratory, descriptive, and causal research.

Exploratory research

Exploratory research is conducted when a researcher seeks to explore a new subject or phenomenon with limited or no prior understanding. The primary goal of exploratory research is to gain insights, generate ideas, and form initial hypotheses for more in-depth investigation. This type of research is often the first step in the research process and is particularly useful when the topic is not well-defined or when there is a lack of existing knowledge. Researchers often use open-ended questions and qualitative methods to gather data, allowing them to adapt their approach as they learn more about the topic.

Descriptive research

Descriptive research aims to provide an accurate and detailed portrayal of a specific phenomenon or group. Unlike exploratory research, which seeks to generate insights and hypotheses, descriptive research is focused on describing the characteristics, behaviors, or conditions of a subject without manipulating variables.

Causal research

Causal research, also known as explanatory or experimental research, seeks to establish a cause-and-effect relationship between two or more variables. The primary goal of causal research is to determine whether a change in one variable causes a change in another variable. Unlike descriptive research, which focuses on describing relationships and characteristics, causal research involves manipulating one or more independent variables to observe their impact on dependent variables.

The research survey application

Research methods are designed to produce the best information from a group of research subjects (aka, the focus group). Such methods are used in many types of research and studies. They are methodologies that can be used for research study and data collection.

Depending on the kind of research and research methodology being carried out, different types of research survey questions are used, including multiple choice questions , Likert , scale questions , open-ended questions , demographic questions , and even image choice questions .

There are many survey applications that can collect data from many customers quickly and easily—a great way to get information about products, services, customer experiences, and marketing efforts.

Why you should use research questionnaires

The power of research questionnaires lies in their ease of use and cost-effectiveness. They provide answers to the most vital questions. What are the main benefits of these surveys?

  • You don't have to wonder WHO, WHAT, and WHY because this type of analysis provides answers to those—and many other—questions.
  • With a complete understanding of what's important in a research project, the best inquiries can be incorporated into survey questions.
  • Get an unbiased opinion from a target audience and use it to your advantage.
  • Collect data that matters and have it at your fingertips at all times.

Advantages and disadvantages of survey research

People use these surveys because they have many advantages compared to other research tools. What are the main advantages?

  • Cost-effective.
  • Collect data from many respondents.
  • Quantifiable results.
  • Convenient.
  • The most practical solution for gathering data.
  • Fast and reliable.
  • Easily comparable results.
  • Allows for the exploration of any topic.

While such advantages make it a no-brainer to use research questionnaires, it's always good to know their disadvantages:

  • Biased responses.
  • Cultural differences in understanding questions.
  • Analyzing and understanding responses can be difficult.
  • Some people won't read the questions before answering.
  • Survey fatigue.

However, when these issues are understood, mitigation strategies can be activated. Every research method has flaws, but we firmly believe their benefits outweigh their disadvantages.

To execute a research campaign, the creation of a survey is one of the first steps. This includes designing questions or using a premade template. Below are some of the best research survey examples, templates, and tips for designing these surveys.

20 research survey examples and templates

Specific survey questions for research depend on your goals. A research questionnaire can be conducted about any topic or interest. Here are some of the best questions and ranking prompts:

  • How often do you purchase books without actually reading them?
  • What is your favorite foreign language film?
  • During an average day, how many times do you check the news?
  • Who is your favorite football player of all time? Why?
  • Have you ever used any of the following travel websites to plan a vacation?
  • Do you currently use a similar or competing product?
  • On a scale of 1 to 5, how satisfied are you with the product?
  • What is your single favorite feature of our product?
  • When our product becomes available, are you likely to use it instead of a similar or competing product?
  • What improvements would you suggest for our service?
  • Please rank the following features in order of importance.
  • How often do you consume fruits and vegetables in a typical week?
  • How many days per week do you engage in physical activity?
  • Do you prefer traditional classroom learning or online learning?
  • How many hours a week do you spend studying for your courses?
  • What are your career aspirations upon completing your education?
  • Please rate our website's user interface from poor to excellent.
  • In what ways can we better support you as a customer?
  • Please rank the following factors in order of importance when choosing a new car.
  • Order the following smartphone features based on your preference.

Of course, you get demographic information like:

  • Employment status
  • Marital status
  • Household income

No matter the research topic, this demographic information will lead to better data-driven conclusions. Interested in knowing more about demographic survey questions? Check out our blog post explaining the advantages of gathering demographic information and how to do it appropriately.

Sign up for SurveyPlanet for free. Conduct your first survey to explore what people think. And don't worry about questions because we have some amazing templates to get you started.

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Americans’ Experiences With Local Crime News

Methodology, table of contents.

  • What Americans see – and want to see – in local crime news
  • Sources of local crime news, and how local TV news consumers stand out
  • Americans’ varying perceptions of local crime news
  • How different demographic groups experience local crime news
  • Where Americans get news about local crime
  • Where Americans go first for information about a local crime
  • Americans’ interest in different aspects of crime news
  • Ease of finding local crime news
  • Perceptions of accuracy of local crime news
  • Are sources viewed as exaggerating or underplaying local crime?
  • Perceptions of fairness of local crime news depending on race
  • Which Americans are more likely to feel afraid after seeing crime news?
  • Americans’ responses to hearing news about local crime
  • Acknowledgments
  • The American Trends Panel survey methodology

The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults. Panelists participate via self-administered web surveys. Panelists who do not have internet access at home are provided with a tablet and wireless internet connection. Interviews are conducted in both English and Spanish. The panel is being managed by Ipsos.

Data in this report is drawn from ATP Wave 141, conducted from Jan. 22 to 28, 2024, and includes an oversample of non-Hispanic Asian adults, non-Hispanic Black men and Hispanic men in order to provide more precise estimates of the opinions and experiences of these smaller demographic subgroups. These oversampled groups are weighted back to reflect their correct proportions in the population. A total of 5,146 panelists responded out of 5,604 who were sampled, for a response rate of 92%. The cumulative response rate accounting for nonresponse to the recruitment surveys and attrition is 3%. The break-off rate among panelists who logged on to the survey and completed at least one item is 1%. The margin of sampling error for the full sample of 5,146 respondents is plus or minus 1.7 percentage points.

This is a Pew Research Center report from the Pew-Knight Initiative, a research program funded jointly by The Pew Charitable Trusts and the John S. and James L. Knight Foundation. Find related reports online at https://www.pewresearch.org/pew-knight/ .

Panel recruitment

The ATP was created in 2014, with the first cohort of panelists invited to join the panel at the end of a large, national, landline and cellphone random-digit-dial survey that was conducted in both English and Spanish. Two additional recruitments were conducted using the same method in 2015 and 2017, respectively. Across these three surveys, a total of 19,718 adults were invited to join the ATP, of whom 9,942 (50%) agreed to participate.

In August 2018, the ATP switched from telephone to address-based sampling (ABS) recruitment. A study cover letter and a pre-incentive are mailed to a stratified, random sample of households selected from the U.S. Postal Service’s Delivery Sequence File. This Postal Service file has been estimated to cover as much as 98% of the population, although some studies suggest that the coverage could be in the low 90% range. 1

Within each sampled household, the adult with the next birthday is asked to participate. Other details of the ABS recruitment protocol have changed over time but are available upon request. 2

Table showing the American Trends Panel recruitment surveys

We have recruited a national sample of U.S. adults to the ATP approximately once per year since 2014. In some years, the recruitment has included additional efforts (known as an “oversample”) to boost sample size with underrepresented groups. For example, Hispanic adults, Black adults and Asian adults were oversampled in 2019, 2022 and 2023, respectively.

Across the six address-based recruitments, a total of 23,862 adults were invited to join the ATP, of whom 20,917 agreed to join the panel and completed an initial profile survey. Of the 30,859 individuals who have ever joined the ATP, 11,927 remained active panelists and continued to receive survey invitations at the time this survey was conducted.

The American Trends Panel never uses breakout routers or chains that direct respondents to additional surveys.

Sample design

The overall target population for this survey was noninstitutionalized persons ages 18 and older living in the U.S., including Alaska and Hawaii. It featured a stratified random sample from the ATP in which Hispanic men, non-Hispanic Black men and non-Hispanic Asian adults were selected with certainty. The remaining panelists were sampled at rates designed to ensure that the share of respondents in each stratum is proportional to its share of the U.S. adult population to the greatest extent possible. Respondent weights are adjusted to account for differential probabilities of selection as described in the Weighting section below.

Questionnaire development and testing

The questionnaire was developed by Pew Research Center in consultation with Ipsos. The web program was rigorously tested on both PC and mobile devices by the Ipsos project management team and Pew Research Center researchers. The Ipsos project management team also populated test data that was analyzed in SPSS to ensure the logic and randomizations were working as intended before launching the survey.

All respondents were offered a post-paid incentive for their participation. Respondents could choose to receive the post-paid incentive in the form of a check or a gift code to Amazon.com or could choose to decline the incentive. Incentive amounts ranged from $5 to $20 depending on whether the respondent belongs to a part of the population that is harder or easier to reach. Differential incentive amounts were designed to increase panel survey participation among groups that traditionally have low survey response propensities.

Data collection protocol

The data collection field period for this survey was Jan. 22 to Jan. 28, 2024. Postcard notifications were mailed to a subset of ATP panelists with a known residential address on Jan. 22. 3

Invitations were sent out in two separate launches: soft launch and full launch. Sixty panelists were included in the soft launch, which began with an initial invitation sent on Jan. 22. The ATP panelists chosen for the initial soft launch were known responders who had completed previous ATP surveys within one day of receiving their invitation. All remaining English- and Spanish-speaking sampled panelists were included in the full launch and were sent an invitation on Jan. 23.

All panelists with an email address received an email invitation and up to two email reminders if they did not respond to the survey. All ATP panelists who consented to SMS messages received an SMS invitation and up to two SMS reminders.

Table showing the invitation and reminder dates, ATP Wave 141

Data quality checks

To ensure high-quality data, the Center’s researchers performed data quality checks to identify any respondents showing clear patterns of satisficing. This includes checking for whether respondents left questions blank at very high rates or always selected the first or last answer presented. As a result of this checking, three ATP respondents were removed from the survey dataset prior to weighting and analysis.

The ATP data is weighted in a multistep process that accounts for multiple stages of sampling and nonresponse that occur at different points in the survey process. First, each panelist begins with a base weight that reflects their probability of selection for their initial recruitment survey. These weights are then rescaled and adjusted to account for changes in the design of ATP recruitment surveys from year to year. Finally, the weights are calibrated to align with the population benchmarks in the accompanying table to correct for nonresponse to recruitment surveys and panel attrition. If only a subsample of panelists was invited to participate in the wave, this weight is adjusted to account for any differential probabilities of selection.

Table showing the American Trends Panel weighting dimensions

Among the panelists who completed the survey, this weight is then calibrated again to align with the population benchmarks identified in the accompanying table and trimmed at the 2nd and 98th percentiles to reduce the loss in precision stemming from variance in the weights. This trimming is performed separately among non-Hispanic Black, non-Hispanic Asian, Hispanic and all other respondents. Sampling errors and tests of statistical significance take into account the effect of weighting.

The following table shows the unweighted sample sizes and the error attributable to sampling that would be expected at the 95% level of confidence for different groups in the survey.

Table showing the sample sizes and margins of error, ATP Wave 141

Sample sizes and sampling errors for other subgroups are available upon request. In addition to sampling error, one should bear in mind that question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of opinion polls.

Dispositions and response rates

Table showing the final dispositions, ATP Wave 141

  • AAPOR Task Force on Address-based Sampling. 2016. “ AAPOR Report: Address-based Sampling .” ↩
  • Email [email protected] . ↩
  • Postcard notifications are sent to 1) panelists who have been provided with a tablet to take ATP surveys, 2) panelists who were recruited within the last two years, and 3) panelists recruited prior to the last two years who opt to continue receiving postcard notifications. ↩

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Queensland research finds young people 'burnt out and in need of help'

By Claudia Williams

Topic: Mental Health

Legs of young people walking up stairs

New research shows almost nine out of 10 young Queenslanders have seen a negative change in their health and wellbeing in the past year.  ( ABC News: Stephanie Anderson )

It is impossible to ignore the negative impacts of smartphones and social media on the mental health and wellbeing of young people, Queensland’s chief health officer says. 

The comments come as new research shows almost nine out of 10 young Queenslanders have seen a negative change in their health and wellbeing in the past year. 

The survey of 1,424 young people conducted by the state's prevention agency, Health and Wellbeing Queensland, found more than half of respondents reported feeling stressed or anxious.

Chief Health Officer Dr John Gerrard said while less people were dying from heart disease and strokes, the mental health of young people was "getting worse very rapidly".

"It appears to be a real phenomenon and not the result of better reporting," he said. "I believe this is a very significant concern.

"One of the most dramatic indicators is the instances of hospitalisation due to self-harm in young children aged 10 to 14 has almost [tripled] over the last decade."

John Gerrard

John Gerrard says the mental ill-health of young people is a very real phenomenon being seen across the world. ( ABC News: Claudia Williams )

Dr Gerrard said the mental health decline in young people had been seen on a global scale since 2010, in the years following the release of the first smartphone.

He said there were no simple solutions, adding the community at-large has not spoken about "this enough".

"It is not clear at this stage what to do about this specific problem, but I have been meeting with Commonwealth agencies to discuss these issues."

'Burnt out and in need of help'

The research, commissioned by the Queensland government, found more than half of those aged 15 to 24 reported feeling tired for no reason or that everything was an effort in the four weeks prior to being surveyed.

Health and Wellbeing Queensland deputy chief executive Gemma Hodgetts said these were the warning signs of a generation "burnt out and in need of help". 

"Young Queenslanders who should be our most vibrant, energetic and hopeful generation are struggling," she said. 

Gemma Hodgetts

Gemma Hodgetts says the research shows young people are struggling. ( ABC News: Claudia Williams )

"Almost one in two Queenslanders will experience mental ill-health in their lifetime ... about 75 per cent of mental disorders emerge before the age of 24 years, so we need to act now."

The research found those experiencing mental health challenges were more likely to rate their health significantly lower.

The report said the findings suggest increased stress, along with poorer diets, may be negatively impacting the mental health of young Queenslanders, particularly young adults.

According to the research, women, girls and mothers are also more likely to experience negative impacts, which may in part be due to their lower activity levels.

Ms Hodgetts said the report laid the foundation for an Australian-first strategy which would take a deliberate wellbeing approach to mental health.

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90% of Maryland Voters 50+ Are Committed to Voting in November

Kate Bridges, AARP Research

Maryland voters 50 and older are the most committed age group for voting in the 2024 election and appear to be on track to be deciders in the upcoming federal and state elections, according to new AARP research.

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With key races in Maryland showing close numbers, candidates have an opportunity to win the support of these voters over the coming months by addressing their top issues. While the economy and jobs and threats to democracy are top issues for voters in Maryland, between three- and four-fifths of voters 50-plus say Social Security, Medicare, policies that help people remain in their homes as they age, and costs of prescription drug prices, utilities, and housing are all extremely or very important issues they will consider when deciding how to vote.

Moreover, Maryland voters 50-plus say they would be more likely to vote for candidates who commit to protecting Social Security and supporting family caregivers. Methodology

AARP commissioned the bipartisan polling team of Fabrizio Ward (R) and Impact Research (D) to conduct a survey of voters in Maryland. The firms interviewed 1,258 likely voters, which includes a statewide representative sample of 600 likely voters, an oversample of 482 likely voters age 50 and older, and an additional oversample of 176 Black likely voters age 50 and older. The interviews were conducted August 14–20, 2024 via live interviewer on landline (25%) and cellphone (35%), as well as SMS-to-web (40%). The sample was randomly drawn from the Maryland voter list.

For more information, please contact Kate Bridges, [email protected] . For media inquiries, contact External Relations at [email protected] .

Suggested citation: Bridges, Kate.  Maryland Voter Survey.  Washington, DC: AARP Research, 2024.  https://doi.org/10.26419/res.00813.031

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Ohio voters age 50 and older are the most committed age group for voting in the 2024 election, according to this recent survey of Ohioans.

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Wisconsin voters age 50 and older are the most committed age group for voting in the 2024 election. Current issues, such as immigration and rising prices are top of voters' minds, but also longer-term issues such as Social Security and Medicare solvency, prescription drug prices, and being able to remain in their homes as they age.

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    D) Research online for some perfect topics for surveys projects. If the topic you selected isn't appropriate for this concern, you can look for some great survey topics online. You may also take some inspiration from the list of trending survey topics we shared above. E) Prepare the project rules and start the survey process.

  3. 10 Survey Topics and Ideas to Help Learn More About Your Customers

    Here are the 10 most common broad survey topics that can help you learn more about your business and target audience. 1. Demographic Survey. Demographic surveys are used whenever you need to obtain some general information about your audience. They have found its application in statistics, politics, business, marketing, etc.

  4. Top survey topics and ideas

    This comprehensive guide provides a variety of ideas tailored for business, academic, and social research, helping you gather the insights you need to make informed decisions. Survey research is frequently employed in social and psychological studies to explore and describe human behavior. Surveys collect data from samples through responses to ...

  5. Survey Research

    Survey research means collecting information about a group of people by asking them questions and analyzing the results. To conduct an effective survey, follow these six steps: Determine who will participate in the survey. Decide the type of survey (mail, online, or in-person) Design the survey questions and layout.

  6. Survey Ideas for 2024: Top 30 Question Examples + Types of Surveys

    Academic Research Surveys- Majorly used by grad students to support and validate their research with fresh, real-world data. ... For collecting feedback on a research topic, one-to-one interviews are way better than telephonic surveys. Sure, they also are time-consuming. But the survey taker will get the complete attention of the respondents ...

  7. Survey Research: Definition, Examples and Methods

    Survey Research Definition. Survey Research is defined as the process of conducting research using surveys that researchers send to survey respondents. The data collected from surveys is then statistically analyzed to draw meaningful research conclusions. In the 21st century, every organization's eager to understand what their customers think ...

  8. Survey Research: Definition, Examples & Methods

    Survey research is the process of collecting data from a predefined group (e.g. customers or potential customers) with the ultimate goal of uncovering insights about your products, services, or brand overall.. As a quantitative data collection method, survey research can provide you with a goldmine of information that can inform crucial business and product decisions.

  9. Explore 50+ Best Survey Topics for Statistics Project

    Social issues, environmental issues, pop culture trends. , and health and wellness are just a few of the many possible survey topics you can explore. When choosing a topic, consider your interests, the relevance of the topic to current events and social issues, and the availability of data and resources.

  10. Survey Research: Types, Examples & Methods

    Data: The data gathered from survey research is mostly quantitative; although it can be qualitative. Impartial Sampling: The data sample in survey research is random and not subject to unavoidable biases. Ecological Validity: Survey research often makes use of data samples obtained from real-world occurrences.

  11. 500+ Qualitative Research Titles and Topics

    Qualitative research is a methodological approach that involves gathering and analyzing non-numerical data to understand and interpret social phenomena. Unlike quantitative research, which emphasizes the collection of numerical data through surveys and experiments, qualitative research is concerned with exploring the subjective experiences, perspectives, and meanings of individuals and groups.

  12. Survey Research

    The purpose of qualitative survey research is to gain a deeper understanding of the experiences, perceptions, and attitudes of participants towards a particular phenomenon or topic. In qualitative survey research, the questions are open-ended, allowing participants to share their thoughts and experiences in their own words.

  13. Survey Research: Definition, Types & Methods

    Descriptive research is the most common and conclusive form of survey research due to its quantitative nature. Unlike exploratory research methods, descriptive research utilizes pre-planned, structured surveys with closed-ended questions. It's also deductive, meaning that the survey structure and questions are determined beforehand based on existing theories or areas of inquiry.

  14. 150+ Free Questionnaire Examples & Sample Survey Templates

    Filter by survey type. All our sample survey template questions are expert-certified by professional survey methodologists to make sure you ask questions the right way-and get reliable results. You can send out our templates as is, choose separate variables, add additional questions, or customize our questionnaire templates to fit your needs.

  15. How to write great survey questions (with examples)

    Likert scales are commonly used in market research when dealing with single topic survyes. They're simple and most reliable when combatting survey bias. For each question or statement, subjects choose from a range of possible responses. ... Great questions and great answer choices lead to great research success. To learn more about survey ...

  16. Doing Survey Research

    Survey research means collecting information about a group of people by asking them questions and analysing the results. To conduct an effective survey, follow these six steps: Determine who will participate in the survey. Decide the type of survey (mail, online, or in-person) Design the survey questions and layout. Distribute the survey.

  17. 500+ Quantitative Research Titles and Topics

    Quantitative research involves collecting and analyzing numerical data to identify patterns, trends, and relationships among variables. This method is widely used in social sciences, psychology, economics, and other fields where researchers aim to understand human behavior and phenomena through statistical analysis. If you are looking for a quantitative research topic, there are numerous areas ...

  18. 100+ Healthcare Research Topics (+ Free Webinar)

    F inding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you've landed on this post, chances are you're looking for a healthcare-related research topic, but aren't sure where to start. Here, we'll explore a variety of healthcare-related research ideas and topic thought-starters across ...

  19. 10 Research Question Examples to Guide your Research Project

    The first question asks for a ready-made solution, and is not focused or researchable. The second question is a clearer comparative question, but note that it may not be practically feasible. For a smaller research project or thesis, it could be narrowed down further to focus on the effectiveness of drunk driving laws in just one or two countries.

  20. Research survey

    They are methodologies that can be used for research study and data collection. Depending on the kind of research and research methodology being carried out, different types of research survey questions are used, including multiple choice questions, Likert , scale questions, open-ended questions, demographic questions, and even image choice ...

  21. Methodology

    AAPOR Task Force on Address-based Sampling. 2016. "AAPOR Report: Address-based Sampling." ↩ Email [email protected]. ↩; Postcard notifications are sent to 1) panelists who have been provided with a tablet to take ATP surveys, 2) panelists who were recruited within the last two years, and 3) panelists recruited prior to the last two years who opt to continue receiving postcard ...

  22. New research finds young people 'burnt out and in need of help'

    The survey of 1,424 young people conducted by the state's prevention agency, Health and Wellbeing Queensland, found more than half of respondents reported feeling stressed or anxious.

  23. To Win Maryland Voters, Candidates Must Address Top Issues

    AARP commissioned the bipartisan polling team of Fabrizio Ward (R) and Impact Research (D) to conduct a survey of voters in Maryland. The firms interviewed 1,258 likely voters, which includes a statewide representative sample of 600 likely voters, an oversample of 482 likely voters age 50 and older, and an additional oversample of 176 Black likely voters age 50 and older.

  24. Young adults let down by 'postcode lottery' for ADHD treatment in UK

    A national survey in the UK conducted as part of University of Exeter research has found huge variation in treatment for ADHD, highlighting the struggle many young adults face once they turn 18.

  25. Kamala Harris surges ahead of Donald Trump in 2024 election poll

    This was the first survey since independent candidate Robert F. Kennedy Jr. dropped out of the race and endorsed Trump. Independent Cornel West is now at 2%. Independent Cornel West is now at 2%.