short case study on entrepreneurship with questions

• Program on Entrepreneurship
• Case Studies

Entrepreneurship Case Studies

Connecticut innovations 2022: managing a state venture capital agency’s investments.

Jean Rosenthal and Song Ma

Asset Management, Entrepreneurship, Innovation & Design, Investor/Finance

Matt McCooe had been navigating the similarities and differences between managing private and state-sponsored venture funds since he was appointed Connecticut Innovations’ CEO. Seven years in, McCooe and his investment team were considering whether yet another difference between private venture firms and Connecticut Innovations (CI) was an opportunity or a hazard for CI’s funds.

Khalil Tawil and Umi

Khalil Tawil and A. J. Wasserstein   

Customer/Marketing, Entrepreneurship, Innovation & Design, Leadership & Teamwork   

Khalil Tawil (Yale Law ‘19) started Umi began with a simple idea: Home Cooking, Delivered. But now Umi was experiencing turbulence and flagging. With funds running run out from his venture capital raise, Tawil had to confront the reality that Umi was possibly unviable, and that he might have to wind up operations. He had founded Umi in 2014 as a law student at Yale. After raising an impressive amount of capital, Tawil had launched Umi in Brooklyn in March of 2016.

European Wax Center in Manhattan

Joseph Golden and A.J. Wasserstein  

Competitor/Strategy, Entrepreneurship, Investor/Finance, Leadership & Teamwork  

Karen and Twan Bentlage had opened two locations of the European Wax Center in Manhattan. When Karen and her husband Twan had secured exclusive rights to develop the Manhattan market for European Wax Center, they had recruited an operating partner to manage the Centers on their behalf. That worked for the first few months, until the Bentlages’ hand-picked partner suddenly walked away from the venture in the summer. Out of necessity, Karen had stepped in to fill the leadership void on a temporary basis. By December 2011, five months later, Karen was exhausted.

Easy Expunctions

Evan Okun and Song Ma  

Entrepreneurship, Innovation & Design, Investor/Finance, Law & Contracts, Social Enterprise, Sourcing/Managing Funds  

Investors poured in, eager for a slice of his Series A raise. Yousef Kassim’s company, Easy Expunctions, boasted nearly a $2 million run rate and the round’s price tag was cheap: $18 million pre-money. Yet amidst investor enthusiasm, Kassim wrestled with how his company would balance social impact and commercial viability.

Connecticut SNAP 2019

Gwen Kinkead and Teresa Chahine  

Employee/HR, Innovation & Design, Leadership & Teamwork, Social Enterprise, State & Society    From 2011 to 2019, the Connecticut Department of Social Services (DSS), under the direction of Roderick Bremby, managed to transform its $570 million food stamp program from one of the worst in the nation to one of the best. Having achieved such a remarkable turnaround, observers wondered what else the DSS might do to further deliver on its mission of "providing person-centered programs and services to enhance the well-being of individuals, families and communities."

Bovard and Majid

Allison Mishkin and A.J. Wasserstein  

Entrepreneurship, Investor/Finance  

Lia Majid had spent nearly a year and a half searching for a business to acquire and thought she’d finally found a deal worth pursuing. She spent months negotiating with the firm’s sellers and believed she was on the verge of a purchase. However, at the last minute, her backers and mentors at the Search Fund Accelerator (SFA) wanted her to completely restructure the deal.

Majid was part of the first cohort of SFA. SFA was the brainchild of Timothy Bovard who founded the accelerator to help search fund entrepreneurs vet deals, review proposals, and provide emotional support during the search. Through SFA’s leads, Majid had identified a target company that was willing to sell one of its divisions, but she still needed Bovard’s input before drafting a Letter of Intent (LOI) for the seller. Bovard, however, was concerned about the proposed carve-out acquisition, a complex task for even a seasoned CEO, let alone a first time CEO.

Faced with Bovard’s concerns and SFA’s new deal structure, Majid had to decide whether to reengage the target firm with this new deal or to move on to investigate other prospects.

Jean Rosenthal, Kate Cooney, and Jaan Elias

Arts Management, Entrepreneurship, Innovation & Design, Investor/Finance, Social Enterprise

Titus Kaphar was a highly successful artist. One dominant theme of his work was creative reuse  of classical images to expose hidden relationships of race and subjugation. When he moved back to New Haven, Connecticut, he began a project that required creative reuse and reframing on a much grander scale. He co-founded an organization, NXTHVN, to take an old factory building in a rundown neighborhood and reconfigure the space into an art incubator, artists’ studios, and a community center.

I Said, You Said: He's the Entrepreneur

A.J. Wasserstein

Employee/HR, Entrepreneurship, Leadership & Teamwork

The case consists of written responses from Justin Schulte and his wife Samantha, who agreed to answer a set of identical questions on their views and perspectives about Justin’s choice of becoming an entrepreneur after graduating Yale SOM. These are the types of questions likely to come up for other entrepreneurs making a choice about their next steps, and how their decisions will play out with their own families. Some entrepreneurial couples have the foresight to explore these interesting, and potentially raw, conversations, and some do not. Aligning expectations and aspirations between partners in an entrepreneurial marriage can attenuate ambiguity and stress in an inherently nebulous and anxiety filled path. For Justin and Samantha, it is interesting to see where their thoughts align and where they veer apart, what concerns they have about Justin’s career decision, how it will impact various family members, and how they each perceive risk and uncertainty.

Smith Brothers Insurance: Managing Successions at a Growing Insurance Agency

Jason Pananos and A.J. Wasserstein

Employee/HR, Entrepreneurship, Investor/Finance, Leadership & TeamworkSourcing/Managing Funds

In October 2014, Joe Smith, the CEO of Smith Brothers Insurance, reflected on the fact his business was caught in the midst of three separate succession challenges. Smith Brothers was an insurance agency owned by Joe and his sister, Kim, in Connecticut that had achieved strong growth over the previous decade.

FARM: An Impact Investing Collaborative

Patrick Sissman and AJ Wasserstein

Asset Management, Entrepreneurship, Investor/Finance, Leadership & Teamwork, Social Enterprise, Sustainability

Tom Bird, founder of the early-stage impact investment nonprofit The FARM Fund, settled into his seat for a flight from Boston to Amsterdam in February 2016. The seven-hour transoceanic flight would give him plenty of time to mull over two dilemmas – one a long-term question of the future of FARM and the other an investment opportunity FARM had recently been presented.

Mike Erwin: An Accidental Social Entrepreneur

A. J. Wasserstein

Employee/HR, Entrepreneurship, Innovation & Design, Leadership & Teamwork, Social Enterprise

Mike Erwin, a decorated army veteran from West Point, never envisioned himself as a social entrepreneur or activist. Yet in 2012, he found himself the CEO of an organization with 15,000 members and 34 chapters reaching from Syracuse, NY to Houston, TX. Though Erwin was proud of his organization’s growth and had excelled in leadership positions, he questioned whether he was the right person to scale Team Red, White and Blue. Would someone else with more experience be more appropriate? If he indeed moved on, how could he ensure the organization would continue to thrive amid a change in leadership and potential restructuring?

What is Next? Search Fund Entrepreneurs Reflect on Life After Exit

Entrepreneurship, Investor/Finance, Leadership & Teamwork

During his time at the Yale School of Management, Matt Dittrich (Yale SOM ‘18) became interested in how recent MBA students gathered search funds, structured small acquisitions, propelled themselves into being a CEO, and then participated in a liquidity event only a few years after acquisition and graduation.  He appreciated the case studies about entrepreneurs facing acquisition, strategy, and financing issues.  But what did entrepreneurs do after their exits?  At the urging of his teacher, A.J. Wasserstein, he interviewed former search fund entrepreneurs who had experienced an exit to learn what exactly they chose to do, and why. Overcome by curiosity, Dittrich was excited to begin his informational interviews (summaries included here). 

Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

Employee/HR, Entrepreneurship

Before entering the Yale School of Management, James Guba (SOM’18) had thought about becoming an entrepreneur. He did not have a specific idea to build a business around, but he did aspire to take charge of an organization and grow it. At Yale, Guba discovered an entrepreneurial niche called “search funds” that would allow him to acquire and lead a company that he had not built from scratch. Inspired, Guba met with search fund entrepreneurs to learn about their different paths to building their funds.

Kalil Diaz: A DR-based search firm considers its first acquisition

Customer/Marketing, Entrepreneurship

After nearly two years of searching, Kalil Diaz (SOM '14) wondered if he had finally found the company for which he had been looking. The decision he was facing would have a big impact on his investors as well as his own life. He was somewhat confident he could access funds from his current investors to purchase the company despite several investors being slow in their response to commit. However, Diaz still wondered if making the investment was the right move. How would he transition from the search to being CEO and running a company? Would the acquisition provide suitable financial returns for his investors and himself?

Clorox, Inc

Elise Rindfleisch and Allison Mitkowski

Customer/Marketing, Entrepreneurship, Sustainability

In October 2007, Clorox announced that it would buy Burt’s Bees for $925 million – more than five times Burt’s Bees’ annual sales. Clorox’s move caught many in the industry by surprise - Burt’s Bees had a folksy image and natural appeal for customers. Could such a brand find a home within a company best known for a toxic cleanser? Would Clorox’s push into “green” cleaners satisfy Burt’s Bees’ faithful customers? Had Clorox paid too much for its acquisition? Or, were there potential synergies that justified the purchase? What was the future of this market?

Project Samaan

Rodrigo Canales, Jean Rosenthal, Jaan Elias, Ashley Pandya and Samuel Sturm

Entrepreneurship, Healthcare, Innovation & Design, Social Enterprise, State & Society, Sustainability

In a unique partnership, governments, designers, architects, academics, and NGOs had come together to create new sanitation solutions for India's urban slums. Specifically, the group set about tackling one of the developing world's leading problems – open defecation in crowded urban settings. But by fall 2013, not a single community toilet had been approved. What had gone wrong? And what could this experience teach others about an overall solution to the problem?

Project Masiluleke: Texting and Testing to Fight HIV/AIDS in South Africa

Rodrigo Canales, Jean Rosenthal, Jaan Elias, and William Drenttel

Entrepreneurship, Healthcare, Innovation & Design, Social Enterprise

The traditional Zulu greeting, "Sawubona," literally translates as "I see you." The major challenge faced by Project Masiluleke could be captured in this local greeting – could Project M see the lives of the individuals they hoped to help? Could they find ways to understand each other and the individuals threatened by HIV/AIDS well enough to design effective solutions to a major health crisis? PopTech, frog design, and the Praekelt Foundation joined with iTeach, an HIV/AIDS and TB prevention and treatment program, to look for new approaches to address South Africa's health issues. Access to this case has been made freely available to the public.

Haiti Mangoes

Andrea Nagy Smith and Douglas Rae

Entrepreneurship, Operations, Social Enterprise, State & Society

JMB S.A. had been in the mango processing business since 1998, and CEO Jean-Maurice Buteau had built up a profitable business that exported around 2,000 tons of mangoes per year.  The January 2010 earthquake devastated Haiti, but JMB appeared to survive intact, and the Soros Economic Development Fund (SEDF) was eager to move forward. In spring 2010 SEDF proceeded with a $1.3 million loan and a $1 million equity investment in JMB. But by spring 2012, after pouring $2.55 million into JMB, SEDF realized that it had to make a decision: invest another $2 million and reorganize the company under new management; sell the company, or shut down JMB S.A. altogether.

Allison Mitkowski, Alexandra Barton-Sweeney, Tony Sheldon, Arthur Janik, and Jaan Elias

Customer/Marketing, Innovation & Design, Social Enterprise, State & Society, Sustainability

In 2009, SELCO was considering its plans for how the company might expand. The company decided to institutionalize its design process by building an innovation center. SELCO also added products that provided energy solutions beyond solar. Some within the company were hoping the company would go “deeper” and look at designing solutions for even poorer members of the Indian population. Others were hoping that the company would go “wider” and expand beyond its current geographical areas in Karnataka and Gujarat. Whatever its direction, the strategic choices the company made at this point in its evolution would be crucial to determining its continued success.

360 State Street: Real Options

Andrea Nagy Smith and Mathew Spiegel

Asset Management, Investor/Finance, Metrics & Data, Sourcing/Managing Funds

In 2010 developer Bruce Becker completed 360 State Street, a major new construction project in downtown New Haven. The building was a 32-story high-rise with 500 apartments, a parking garage, and a grocery store on the street level. In the summer of 2013, Becker had a number of alternatives to consider in regards to the open lot adjacent to his recent construction. He also had no obligation to build. He could bide his time. But Becker also worried about losing out on rents should he wait too long. Under what set of circumstances and at what time would it be most advantageous to proceed?

Achievement First

Fawzia Ahmed, Jaan Elias, and Sharon Oster

Social Enterprise, State & Society

On the edges of a warehouse district in New Haven, Connecticut, an intrepid group of educational pioneers were turning conventional theory on its head. Amistad Academy, a charter school founded by two Yale Law School graduates, was not only getting students on par with their grade levels in reading and math, but was pushing them to perform as well as the best suburban school districts too.  Five years after opening Amistad, McCurry and Toll opened an additional school in New Haven and four schools in Brooklyn, New York – all of which showed the same promise as Amistad. They dubbed their network of schools Achievement First (AF), and garnered national attention and funding from “venture philanthropists” interested in educational reform. However, in the summer of 2006, AF was facing critical questions about its future direction.

Carry Trade ETF

K. Geert Rouwenhorst, Jean W. Rosenthal, and Jaan Elias

Innovation & Design, Investor/Finance, Macroeconomics, Sourcing/Managing Funds

In 2006 Deutsche Bank (DB) brought a new product to market – an exchange traded fund (ETF) based on the carry trade, a strategy of buying and selling currency futures. The offering received the William F. Sharpe Indexing Achievement Award for “Most Innovative Index Fund or ETF” at the 2006 Sharpe Awards. These awards are presented annually by IndexUniverse.com and Information Management Network for innovative advances in the indexing industry. The carry trade ETF shared the award with another DB/PowerShares offering, a Commodity Index Tracking Fund. Jim Wiandt, publisher of IndexUniverse.com, said, "These innovators are shaping the course of the index industry, creating new tools and providing new insights for the benefit of all investors." What was it that made this financial innovation successful?

Governors Island

Entrepreneurship, Innovation & Design, Social Enterprise, State & Society

The political players had changed since President Clinton and Senator Moynihan’s helicopter ride. Clinton was no longer President, his wife had taken Moynihan’s seat in the Senate and Michael Bloomberg had replaced Rudolph Giuliani as New York’s Mayor. What remained the same was that the city, state, and federal government had yet to reach a deal. The question of what to do with Governors Island and who should do it remained very much open. Indeed, there were those within the new Bush administration and the Congress who believed in scrapping Clinton and Moynihan’s deal and selling the island to the highest bidder be that the local government or a private developer.

Ant Financial: Flourishing Farmer Loans at MYbank

Jingyue Xu, Jean Rosenthal, K. Sudhir, Hua Song, Xia Zhang, Yuanfang Song, Xiaoxi Liu, and Jaan Elias

Competitor/Strategy, Customer/Marketing, Entrepreneurship, Innovation & Design, Investor/Finance, Leadership & Teamwork, Operations, State & Society

In 2015, Ant Financial’s MYbank (an offshoot of Jack Ma’s Alibaba company) was looking to extend services to rural areas in China through its Flourishing Farmer Loan program. MYbank relied on the internet to communicate with loan applicants and judge their credit worthiness. Initial tests of the program had proved promising, but could MYbank operate the program at scale? Would its big data and technical analysis provide an accurate measure of credit risk for loans to small customers? Could MYbank rely on its new credit-scoring system to reduce operating costs to make the program sustainable?

View All Yale School of Management Entreprenuership Case Studies

• Business Essentials
• Leadership & Management
• Credential of Leadership, Impact, and Management in Business (CLIMB)
• Entrepreneurship & Innovation
• Digital Transformation
• Finance & Accounting
• Business in Society
• For Organizations
• Support Portal
• Media Coverage
• Founding Donors
• Leadership Team

• Harvard Business School →
• HBS Online →
• Business Insights →

Business Insights

Harvard Business School Online's Business Insights Blog provides the career insights you need to achieve your goals and gain confidence in your business skills.

• Career Development
• Communication
• Decision-Making
• Earning Your MBA
• Negotiation
• News & Events
• Productivity
• Staff Spotlight
• Student Profiles
• Work-Life Balance
• AI Essentials for Business
• Alternative Investments
• Business Analytics
• Business Strategy
• Business and Climate Change
• Creating Brand Value
• Design Thinking and Innovation
• Digital Marketing Strategy
• Disruptive Strategy
• Economics for Managers
• Entrepreneurship Essentials
• Financial Accounting
• Global Business
• Launching Tech Ventures
• Leadership Principles
• Leadership, Ethics, and Corporate Accountability
• Leading Change and Organizational Renewal
• Leading with Finance
• Management Essentials
• Negotiation Mastery
• Organizational Leadership
• Power and Influence for Positive Impact
• Strategy Execution
• Sustainable Business Strategy
• Sustainable Investing
• Winning with Digital Platforms

4 Entrepreneur Success Stories to Learn From

• 20 Jan 2022

Entrepreneurship is a risky but potentially rewarding endeavor. According to the online course Entrepreneurship Essentials , 50 percent of startups last five years, and just 25 percent survive 15.

“For every Amazon.com or Uber, there are scores of companies few can remember,” says Harvard Business School Professor William Sahlman in Entrepreneurship Essentials.

So, what separates successful ventures from those that fail?

“When a company succeeds, it’s because it has discovered and made the right moves along the way,” Sahlman says. “It has found out how to create and capture customer value.”

If you’re exploring entrepreneurship or in the early stages of launching a venture, it’s important to learn from others to avoid common pitfalls and discover which decisions impacted a company’s survival. Here are four stories of successful entrepreneurs to inspire your entrepreneurial journey.

Access your free e-book today.

4 Successful Entrepreneur Stories

1. adi dassler of adidas.

Some of today’s biggest brands started with humble beginnings, and no one embodies this better than Adidas founder Adolf “Adi” Dassler.

Dassler’s shoemaking career began in his mother’s washroom in a small town in Bavaria, Germany. It was there that Dassler began designing and cobbling shoes and decided he wanted to make the best possible sports shoe for athletes.

While there were plenty of shoemakers at the time, Dassler was committed to standing out in the market by gathering feedback from athletes about what they looked for in a shoe, what pain points could be improved on, and how they felt about his early models.

This feedback allowed Dassler to craft an athletic shoe that was highly valued by his customers and gave him legitimacy when he registered “Adi Dassler Adidas Sportschuhfabrik” in 1949 at 49 years old. It was that same year the first shoe with the soon-to-become-signature Adidas three stripes was registered.

Dassler’s vision to create the best shoe for athletes proved itself in 1954 when the German national football team won the World Cup final against the Hungarians—while wearing the new model of Adidas cleats.

“Their unbelievable victory would be heard around the world for decades to come,” Adidas states on its website , “and it made Adidas and its founder a household name on football pitches everywhere.”

Since then, Adidas has grown into an international brand known for high-quality athleticwear. Dassler’s story sheds light on the importance of listening to target customers about their dreams, needs, and pain points.

“Adi Dassler’s secret to success had an additional personal ingredient: He met with athletes, listened carefully to what they said, and constantly observed what can be improved or even invented to support their needs,” reads Adidas’s website . “The best of the best trusted Adidas and its founder from the beginning.”

Related: 5 Steps to Validate Your Business Idea

2. Whitney Wolfe Herd of Bumble

After leaving dating app company Tinder and an abusive relationship in 2014, Whitney Wolfe Herd was inspired to create an empowering dating experience for women.

“For all the advances women had been making in workplaces and corridors of power, the gender dynamics of dating and romance still seemed so outdated,” Wolfe Herd writes on Bumble’s website . “I thought, ‘What if I could flip that on its head? What if women made the first move and sent the first message?’”

Wolfe Herd, along with dating app Badoo co-founder Andrey Andreev and former Tinder employees Chris Gulzcynski and Sarah Mick, designed a dating app that requires women to make the first move in heterosexual matches.

The brand took off—largely on college campuses—and the app reached 100,000 downloads in its first month.

As its user base grows, Wolfe Herd remains a strong advocate for gender equality and sexual harassment prevention, building in-app features that block hate speech and blur inappropriate images. Wolfe Herd and her team also lobbied the state of Texas—where the company is headquartered—to pass a law prohibiting the sending of unsolicited lewd photos, which passed in 2019 .

“I’m more dedicated than ever to helping advance gender equality—and putting an end to the misogyny that still plagues society,” Wolfe Herd writes in a letter to Bumble users . She later adds, “I want nothing more than for your connections to be both meaningful and healthy.”

Wolfe Herd’s story serves as a reminder to use your own life for business inspiration and use a cause you care about to differentiate your product and brand in a saturated market.

Related: How to Identify an Underserved Need in the Market

3. Melanie Perkins of Canva

In 2007, Melanie Perkins was working a part-time job while studying in Perth, Australia, teaching students how to use desktop design software. The software was expensive, complex, and required a semester’s worth of instruction to learn how to use, prompting Perkins to ask, “Is there a way this could be simpler and less expensive?”

Perkins’s goal to create an affordable, simple, online design tool was originally turned down by over 100 investors—it wasn’t until three years into her pitching process that Canva received its first investment.

Perkins credits this investment to a shift in her pitching strategy: She began leading with the relatable problem Canva aims to solve.

“A lot of people can relate to going into something like Photoshop and being completely overwhelmed," Perkins said in an interview for Inc . "It's important to tell the story, because if your audience doesn't understand the problem, they won't understand the solution."

Today, 60 million customers use Canva to create designs across 190 countries.

Perkins’s story reflects the importance of effectively communicating the value of a business idea , as well as the tenacity and resilience required for entrepreneurial success.

Related: How to Effectively Pitch a Business Idea

4. Neil Blumenthal, Dave Gilboa, Andy Hunt, and Jeff Raider of Warby Parker

One example mentioned in Entrepreneurship Essentials is that of innovative online eyewear company Warby Parker. In 2008, Wharton MBA student Blumenthal lost his prescription eyeglasses. He was reluctant to purchase a new pair because they were so expensive. He also didn’t want to visit an eyeglass store.

The idea came to him in the middle of the night, and he emailed three friends—Gilboa, Hunt, and Raider—immediately: Why not start an online company to sell prescription glasses at an affordable price?

They set to work, and Warby Parker was poised to launch just after the four founders graduated with their MBA degrees in the spring of 2010—that is, until GQ reached out to Blumenthal about writing an article to be published on February 15 of that year. The founders sped up their process and launched Warby Parker’s website the same day the article was printed .

The article called Warby Parker “the Netflix of eyewear,” driving interested customers to the new site in droves. The founders’ one mistake was forgetting to add a “sold out” functionality to the website. The waitlist for Warby Parker eyewear grew to 20,000 people, and the company hit its first-year sales target in three weeks.

"It was this moment of panic but also a great opportunity for us to provide awesome customer service and write personalized emails to apologize and explain," Blumenthal says in an interview for Inc . "That really set the tone for how we would run customer service."

A few things set Warby Parker apart from the eyewear market at the time:

• Its online model : A new way of delivering the product helped it break into a stagnant industry
• Its affordable prices : A pair of Warby Parker frames with prescription lenses cost $95—much less expensive than other brands at the time
• Its home try-on program : This enabled customers to try on five pairs of glasses and send back the pairs they didn’t want to purchase.
• Its commitment to giving back : For every pair of glasses purchased, Warby Parker donated a pair to someone in need

Warby Parker donated its millionth pair of glasses in 2019 and continues to be an example of innovation in an existing market.

Why Learn from Case Studies?

Reading about the trials, tribulations, decisions, and successes of other entrepreneurs is an effective way to gain insight into what your experience could be like. What common threads do you notice in the aforementioned examples? What characteristics do these successful entrepreneurs share ? Use their experiences as blueprints to inform your strategic approach and in-the-moment decision-making.

When building your entrepreneurial skills, seek out courses that incorporate case studies into their teaching method , such as Entrepreneurship Essentials. Not only can you imagine yourself in their situations, but you can take their wisdom with you on your entrepreneurial journey.

Are you interested in honing your entrepreneurial skills and innovation toolkit? Explore our four-week Entrepreneurship Essentials course and other online entrepreneurship and innovation courses to learn to speak the language of the startup world.

About the Author

Columbia University Libraries

Entrepreneurship: case studies.

• Market Research
• Company Research
• Costs & Funding
• Social Entrepreneurship
• Business Plans & Model Canvas
• Ideas & Pitches
• Intellectual Property

What are Case Studies?

Entrepreneurship cases, journals of case studies.

Case studies are usually short articles describing real-world business examples that illustrate a particular problem or principle in detail. There are many cases available online for free or for a fee, and you can also search the library catalogue and selected databases below.

Looking for something specific?

Search C  LIO for entrepreneurship case studies, enter Entrepreneurship--Case studies in the search field and select "Subject" from the dropdown menu.

Search Business Source Complete for a company or topic and select "Case study" under "Document type."

• Columbia Caseworks :  A selection of Columbia Entrepreneurship Cases
• Case Centre :  A distributor of over 50,000 cases on a variety of business topics including entrepreneurship produced by various institutions. Some electronic and some paper cases are free and others are sold for a fee, with free teaching materials.
• Harvard Business School Cases :  Educators can register for free access to cases and teaching materials; others are charged a fee. Narrow topic to "Entrepreneurship" to see relevant cases. Note: Some older Harvard Cases are available via Business Source Complete
• MIT Sloan School of Management :   Entrepreneurship cases are available for free, including teaching notes. Educators are asked to register.
• Business Case Journal
• IBIMA Business Review
• International Journal of Case Studies in Management
• International journal of Global Management Studies
• International Journal of Management Cases
• Journal of Case Studies
• Journal of Business Case Studies
• Journal of Marketing Research and Case Studies
• << Previous: Intellectual Property
• Next: Alumni >>
• Last Updated: Sep 10, 2024 11:54 AM
• URL: https://guides.library.columbia.edu/entrepreneurship
• Donate Books or Items
• Suggestions & Feedback
• Report an E-Resource Problem
• The Bancroft Prizes
• Student Library Advisory Committee
• Jobs & Internships
• Behind the Scenes at Columbia's Libraries

Gerstein Science Information Centre

Entrepreneurship.

• Industry Information
• Public Company Information
• Private Company Information
• Health Data and Statistics
• Data Software Tools This link opens in a new window
• Pitches and Decks
• Pitch Competitions List
• Researching Your Business Model Canvas This link opens in a new window

Case Studies

• Free and Open Resources
• Patent Searching This link opens in a new window
• Creative Arts Funding & Grants
• Books, Journals, and Resources
• Planning a Creative Business
• Social Business Models and Planning
• Non-profit and Charity Research
• Resources for Social Entrepreneurs
• Impact Gaps Canvas
• Indigenous Entrepreneurship
• Social entrepreneurship at U of T
• Citing for Startups
• Web Research Tips

Entrepreneurship Librarian

Case studies are usually short articles describing real-world business examples that illustrate a particular problem or principle in detail. There are many cases available online for free or for a fee, and you can also search the library catalogue and selected databases below.

Looking for something specific?

To use UTL Library Search to find books of entrepreneurship case studies, enter "Entrepreneurship case studies" in the search field and select "Subject" from the "Any field" dropdown menu.

Or search these databases to find individual cases in digital format (articles):

• Business Source Premier This link opens in a new window Search for a company or topic and select "Case study" under "Document type."
• CBCA Reference & Current Events This link opens in a new window Enter "entrepreneurship" or another topic of choice in the text field and check "Business case" under "Document type."

Entrepreneurship Cases

• Arthur Andersen Case Studies in Business Ethics Ninety case studies from1987-94 produced by the Carnegie Mellon Tepper School of Business in cooperation with 525 institutions including University of Toronto. Free.
• The Asian Business Case Centre - Nanyang Technical University A collection of cases in Chinese and English focusing on Asian management and business experience. Searchable by topic or company. Free.
• BCIC Business Case Library (archived link) Cases focused on IT, energy, and tech companies in British Columbia. Produced by BC Innovation Council. Free.
• Canadian Agri-Food Policy Institute Cases on 13 Canadian companies including Ferrero, Lassonde, Maple Leaf Foods and PepsiCo Canada, produced by the CAPI and sponsored by Export Development Canada. Free.
• Case Centre - Free Cases A distributor of over 50,000 cases on a variety of business topics including entrepreneurship produced by various institutions. Some electronic and paper cases are free and others are sold for a fee, with free teaching materials.
• CasePlace - Aspen Institute (archived link) Over 800 entrepreneurship cases focusing on "social, environmental and ethical issues in business." Archived link.
• Harvard Business School Cases - Entrepreneurship Cases on e.g. Google Glass and Andreessen Horowitz from Harvard Business Publishing. Educators can register for free access to cases and teaching materials; others are charged a fee. Note: Some older Harvard cases are available via Business Source Premier.
• Ivey Publishing - Entrepreneurship Cases Over 2,800 entrepreneurship cases out of the Ivey Business School at the University of Western Ontario. Teaching notes also available. Paywall.
• MIT Legatum Center for Development and Entrepreneurship Via the Case Center. Legatum Center case studies illuminate the thought processes of entrepreneurs, the challenges they face, and the solutions they devise as they develop their businesses. These cases are available without charge to help teachers, students, and aspiring entrepreneurs.
• MIT Sloan School of Management Entrepreneurship cases available for free, includes teaching notes. Educators are asked to register.
• National Center for Case Study Teaching in Science Science cases written by science faculty primarily from the U.S. and Canada, produced by the University at Buffalo. Free.
• Rotman Gender and the Economy Case studies The Institute for Gender and the Economy (GATE) at the Rotman School of Management promotes an understanding of gender inequalities and how they can be remedied – by people of all genders – in the world of business and, more broadly, in the economy. Case studies can be filtered using tags including for entrepreneurship, and include high-profile Canadian founder cases.
• Stanford Graduate School of Business - Case Studies Select "Entrepreneurship" under "Narrow your results>Additional topics."
• The Times 100 Case Studies UK cases produced by the Times, searchable by topic, company, industry, or edition. Free.

Journals of Case Studies

• Business Case Journal
• IBIMA Business Review
• International Journal of Case Studies in Management
• Journal of Case Research in Business and Economics
• Journal of Case Studies
• << Previous: Articles, Websites and Books
• Next: Free and Open Resources >>
• Last Updated: Sep 12, 2024 4:34 PM
• URL: https://guides.library.utoronto.ca/entrepreneurship

Library links

• Gerstein Home
• U of T Libraries Home
• Renew items and pay fines
• Library hours
• Contact Gerstein
• University of Toronto Libraries
• UT Mississauga Library
• UT Scarborough Library
• Information Commons
• All libraries

© University of Toronto . All rights reserved.

Connect with us

• Browse All Articles
• Newsletter Sign-Up

Entrepreneurship →

• 10 Sep 2024
• Research & Ideas

What Happens When Business Owners Turn to ChatBots for Advice

Can generative AI help entrepreneurs solve their business problems? Yes, but mostly when companies are already thriving, suggests research by Rembrand Koning that reveals the potential for AI-powered mentors to reach owners around the world.

• 03 Sep 2024
• Cold Call Podcast

How the US Government Is Innovating in Its Efforts to Fund Semiconductor Manufacturing

In February 2023, US Commerce Secretary Gina Raimondo was deciding whether or not to sign off on a Notice of Funding Opportunity (NOFO) for $39 billion in direct semiconductor manufacturing incentives. But this NOFO had several unconventional provisions: a pre-application (pre-app) to the actual application, upside sharing provisions to align incentives, and funding milestones so that only awardees making progress would receive additional funds. The funding had been made available through the US Department of Commerce by the CHIPS (Creating Helpful Incentives to Produce Semiconductors) and Science Act passed a few months earlier. Raimondo’s team had proposed additional measures that would help the US regain technological leadership while protecting taxpayer funds. Should Raimondo move forward with the “innovative” NOFO, despite the risks? Harvard Business School professor Mitch Weiss explores the issue of risk-taking and innovation in government in his case, “The CHIPs Program Office.”

• 20 Aug 2024

Angel City Football Club: A New Business Model for Women’s Sports

Angel City Football Club (ACFC) was founded in 2020 by venture capitalist Kara Nortman, entrepreneur Julie Uhrman, and actor and activist Natalie Portman. As outsiders to professional sports, the all-female founding team had rewritten the playbook for how to build a sports franchise by applying lessons from the tech and entertainment industries. Unlike typical sports franchises that built their teams and track records over many years before extending their brand beyond a local base, ACFC had inverted the model, generating both global and local interest in the club during its first three years. The club’s early success was reflected in its market valuation of $250 million as of its sale in July 2024 — the highest in the National Women’s Soccer League. Equally important, ACFC had started to bend the curve toward greater pay equity in women’s sports — the club’s ultimate goal. But the founders knew there was much more to do to capitalize on the club’s momentum. As they developed ACFC’s first three-year strategic plan in 2024, they weighed the most effective ways to build value for the franchise. Was it better to allocate the incremental budget to investments in digital brand building or to investments in the on-field product? Senior Lecturer Jeffrey Rayport is joined by case co-author Nicole Keller and club co-founder Kara Nortman to discuss the case, “Angel City Football Club: Scoring a New Model.”

• 02 Aug 2024

How a Mission to Cut Food Waste Launched a Multimillion-Dollar Venture

Josh Domingues put purpose before profit when he created the Flashfood app to sell less-than-perfect groceries at discounted prices. A case study by Reza Satchu explores Domingues' successes and failures, and what other social entrepreneurs can learn.

• 26 Jul 2024

Why Great Ideas Get Stuck in Universities

Academic institutions incubate novel ideas and are important innovation partners for companies, but getting products out of universities and onto the market can be challenging. A study by Maria Roche and Justine Boudou illustrates how researchers might be getting in their own way.

• 23 Jul 2024

Transforming the Workplace for People with Disabilities

In 2019, Nadine Vogel, founder and CEO of Springboard Consulting, needed to decide the best path forward to grow her small consulting firm. Springboard works with Fortune 500 companies on issues related to disability and the workforce. Should Vogel expand the topics she works on with her current clients, or should she explore the possibility of moving into a new market of smaller businesses? Vogel joins Harvard Business School professor Lakshmi Ramarajan and Harvard Kennedy School professor Hannah Riley Bowles to discuss her experience starting and scaling her firm, while also being a caregiver to two children with disabilities, in the case, “Nadine Vogel: Transforming the Marketplace, Workplace, and Workforce for People with Disabilities.”

• 09 Jul 2024

Non-Fungible Tokens (NFTs) and Brand Building

Non-fungible tokens (NFTs), which allow individuals to own their digital assets and move them from place to place, are changing the interaction between consumers and digital goods, brands, and platforms. Professor Scott Duke Kominers and tech entrepreneur Steve Kaczynski discuss the case, “Bored Ape Yacht Club: Navigating the NFT World,” and the related book they co-authored, The Everything Token: How NFTs and Web3 Will Transform The Way We Buy, Sell, And Create. They focus on the rise and popularity of the Bored Ape Yacht Club NFTs and the new model of brand building created by owning those tokens.

• 02 Jul 2024

Five Essential Elements to Build the Capital You Need to Lead

The path to leadership can seem unclear in competitive organizations. In the book The Treasure You Seek, Archie L. Jones offers a roadmap to help aspiring leaders discover their strengths, communicate effectively, and build meaningful connections.

• 09 Apr 2024

Sustaining a Legacy of Giving in Turkey

Özyeğin Social Investments was founded by Hüsnü Özyeğin, one of Turkey's most successful entrepreneurs, with a focus on education, health, gender equality, rural development, and disaster relief in Turkey. The company and the Özyeğin family have spent decades serving and improving communities in need. Their efforts led to the creation of one of Turkey’s top universities, the establishment of schools and rehabilitation centers, post 2023 earthquake humanitarian shelter and facilities, nationwide campaigns, and an internationally recognized educational training initiative for young children, among other achievements. Harvard Business School senior lecturer Christina Wing and Murat Özyeğin discuss how the company is a model for making a significant impact across multiple sectors of society through giving and how that legacy can be sustained in the future, in the case, “Özyeğin Social Investments: A Legacy of Giving."

• 22 Mar 2024

Open Source Software: The $9 Trillion Resource Companies Take for Granted

Many companies build their businesses on open source software, code that would cost firms $8.8 trillion to create from scratch if it weren't freely available. Research by Frank Nagle and colleagues puts a value on an economic necessity that will require investment to meet demand.

• 12 Mar 2024

How to Bring Good Ideas to Life: The Paul English Story

Paul English is one of the most imaginative and successful innovators of his generation. He cofounded several companies, including Kayak, before starting Boston Venture Studio, where he is currently a partner. This multimedia case, “Bringing Ideas to Life: The Story of Paul English,” explores his process of creative idea generation, examining how he was able to bring so many ideas to market. In this episode, Harvard Business School professor Frances Frei and English discuss how to tell the difference between a good idea and a bad one, the importance of iteration, and taking a systematic (but fast) approach to developing new ideas. They also explore how his process dovetails with Frei’s “move fast and fix things,” strategy from her recent book.

• 05 Dec 2023

What Founders Get Wrong about Sales and Marketing

Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Senior Lecturer Mark Roberge discusses how early-stage founders, sales leaders, and marketing executives can address these challenges as they grow their ventures in the case, “Entrepreneurial Sales and Marketing Vignettes.”

• 10 Oct 2023

Scaling Two Businesses Against the Odds: Wendy Estrella’s Founder’s Journey

Entrepreneur Wendy Estrella is attempting to simultaneously scale her law practice, as well as her property management and development company. What strategy will benefit both businesses, and is there a downside to scaling them together, rather than focusing on each one separately? Harvard Business School senior lecturer Jeffrey Bussgang and Estrella discuss her unique founder’s journey – from immigrating to the U.S. to building both of her businesses in Lawrence, Massachusetts despite the specific challenges she faced as a minority entrepreneur. The related case is “Wendy Estrella: Scaling Multiple Businesses.”

• 01 Aug 2023

Can Business Transform Primary Health Care Across Africa?

mPharma, headquartered in Ghana, is trying to create the largest pan-African health care company. Their mission is to provide primary care and a reliable and fairly priced supply of drugs in the nine African countries where they operate. Co-founder and CEO Gregory Rockson needs to decide which component of strategy to prioritize in the next three years. His options include launching a telemedicine program, expanding his pharmacies across the continent, and creating a new payment program to cover the cost of common medications. Rockson cares deeply about health equity, but his venture capital-financed company also must be profitable. Which option should he focus on expanding? Harvard Business School Professor Regina Herzlinger and case protagonist Gregory Rockson discuss the important role business plays in improving health care in the case, “mPharma: Scaling Access to Affordable Primary Care in Africa.”

• 05 Jul 2023

How Unilever Is Preparing for the Future of Work

Launched in 2016, Unilever’s Future of Work initiative aimed to accelerate the speed of change throughout the organization and prepare its workforce for a digitalized and highly automated era. But despite its success over the last three years, the program still faces significant challenges in its implementation. How should Unilever, one of the world's largest consumer goods companies, best prepare and upscale its workforce for the future? How should Unilever adapt and accelerate the speed of change throughout the organization? Is it even possible to lead a systematic, agile workforce transformation across several geographies while accounting for local context? Harvard Business School professor and faculty co-chair of the Managing the Future of Work Project William Kerr and Patrick Hull, Unilever’s vice president of global learning and future of work, discuss how rapid advances in artificial intelligence, machine learning, and automation are changing the nature of work in the case, “Unilever's Response to the Future of Work.”

• 16 May 2023
• In Practice

After Silicon Valley Bank's Flameout, What's Next for Entrepreneurs?

Silicon Valley Bank's failure in the face of rising interest rates shook founders and funders across the country. Julia Austin, Jeffrey Bussgang, and Rembrand Koning share key insights for rattled entrepreneurs trying to make sense of the financing landscape.

• 14 Mar 2023

Can AI and Machine Learning Help Park Rangers Prevent Poaching?

Globally there are too few park rangers to prevent the illegal trade of wildlife across borders, or poaching. In response, Spatial Monitoring and Reporting Tool (SMART) was created by a coalition of conservation organizations to take historical data and create geospatial mapping tools that enable more efficient deployment of rangers. SMART had demonstrated significant improvements in patrol coverage, with some observed reductions in poaching. Then a new predictive analytic tool, the Protection Assistant for Wildlife Security (PAWS), was created to use artificial intelligence (AI) and machine learning (ML) to try to predict where poachers would be likely to strike. Jonathan Palmer, Executive Director of Conservation Technology for the Wildlife Conservation Society, already had a good data analytics tool to help park rangers manage their patrols. Would adding an AI- and ML-based tool improve outcomes or introduce new problems? Harvard Business School senior lecturer Brian Trelstad discusses the importance of focusing on the use case when determining the value of adding a complex technology solution in his case, “SMART: AI and Machine Learning for Wildlife Conservation.”

• 17 Jan 2023

8 Trends to Watch in 2023

Quiet quitting. Inflation. The economy. This year could bring challenges for executives and entrepreneurs, but there might also be opportunities for focused leaders to gain advantage, say Harvard Business School faculty members.

• 10 Jan 2023

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

So many people shift from one job to the next, with little time to consider how the experience changed them and what they want out of future ventures. Julia Austin recommends that entrepreneurs look within and reflect on these questions before they jump into a new opportunity.

• 03 Jan 2023

Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?

Wordle went from a personal game, created by a developer for his girlfriend, to a global phenomenon with two million users in just a few months. Then The New York Times made an unexpected bid to acquire it. But will Wordle outlast other pandemic pastimes? Harvard Business School senior lecturer Christina Wallace discusses the journey of software engineer and accidental entrepreneur Josh Wardle in the case, “Wordle.”

Safalta Exam Preparation Online

Top 10 case studies on entrepreneurship in india.

• Whatsapp Channel

Vanshika Jakhar

She is an English content writer and works on providing vast information regarding digital marketing and other informative content for constructive career growth.

Free Demo Classes

Register here for Free Demo Classes

Waw! Just one step away to get free demo classes.

These are the reasons why businesses are getting started in 2023, 29% of entrepreneurs say they wanted to be their own boss, 17% were dissatisfied with corporate life, 16% wanted to pursue their passion, and 12% say the opportunity presented itself. Entrepreneurship in India has witnessed a remarkable surge over the past few decades. With a burgeoning economy and a dynamic ecosystem, the country has produced a plethora of successful entrepreneurs and startups. In this article, we delve into the top 10 case studies on entrepreneurship in India, each offering unique insights, lessons, and inspiration for aspiring business leaders.

Download Now:  Free digital marketing e-books [Get your downloaded e-book now]  

Table of Content Top 10 Case Studies on Entrepreneurship in India

Top 10 Case Studies on Entrepreneurship in India

Flipkart: revolutionizing e-commerce.

Founders : Sachin Bansal and Binny Bansal

Year Founded : 2007

Source: Safalta

Key Takeaway : Customer focus and innovation can disrupt traditional industries and lead to exceptional growth.  

Upgrade your skills with this digital marketing course:  Click here for Details

OYO: Disrupting the Hotel Industry

Founder : Ritesh Agarwal

Year Founded : 2013

Ritesh Agarwal's story is a prime example of young entrepreneurship in India. OYO, which began as a budget hotel aggregator, has expanded globally, becoming one of the world's largest hospitality chains. Ritesh's vision is backed by a robust technology platform, and streamlined and standardized hotel operations, offering affordable, quality stays.

Key Takeaway : Identifying a market gap and using technology to address it can lead to rapid business expansion.

Read more:  Top 12 Examples of AI Case Studies in Content Marketing

Byju's: Changing the Face of Education

Founder : Byju Raveendran

Year Founded : 2011

Byju, the edtech unicorn, was born from Byju Raveendran's vision to make learning engaging and accessible. He built a unique platform offering interactive online classes for students across India. Byju's became one of the world's most valuable edtech companies, catering to millions of students.

Key Takeaway : Leveraging technology for education can create substantial opportunities and impact a wide audience.  

Paytm: A Digital Payment Pioneer

Founder : Vijay Shekhar Sharma

Year Founded : 2010

Paytm, initially a mobile recharge and bill payment platform, became a pioneer in digital payments in India. Vijay Shekhar Sharma's journey from a small town in Uttar Pradesh to building a fintech empire is an inspiration. The company's success can be attributed to its innovative approach and the ability to adapt to evolving market needs.

Key Takeaway : Flexibility and adaptability are crucial in the ever-evolving fintech industry.

Zomato: From a Restaurant Guide to a Food Delivery Giant

Founders : Deepinder Goyal and Pankaj Chaddah

Year Founded : 2008

Zomato began as a restaurant discovery platform but swiftly evolved to include food delivery services. The founders, Deepinder Goyal and Pankaj Chaddah, navigated challenges like fierce competition and the logistical complexity of food delivery. Their ability to pivot and cater to diverse customer needs allowed them to expand globally.

Key Takeaway : Adapting to changing market demands and diversifying offerings can lead to substantial growth.

Related article:  Top 10 Ways to Achieve Search Engine Optimization (SEO) Strategies

MakeMyTrip: Trailblazing in Online Travel

Founders : Deep Kalra

Year Founded : 2000

Deep Kalra founded MakeMyTrip at a time when e-commerce was in its nascent stage in India. Over the years, the company transformed the way Indians booked travel. With continuous innovation and expansion, MakeMyTrip is now a leading online travel company in the country.

Key Takeaway : Identifying an untapped niche and being a pioneer can result in long-term success.

Nykaa: Redefining Beauty Retail

Founder : Falguni Nayar

Year Founded : 2012

Falguni Nayar, a former investment banker, ventured into the beauty and cosmetics industry with Nykaa. The e-commerce platform revolutionized the beauty retail sector by offering a vast range of products, including both luxury and affordable brands. The company's success underscores the importance of understanding consumer preferences and delivering a seamless online shopping experience.

Key Takeaway : Customer-centricity and a diverse product range can lead to rapid growth in e-commerce.

Suggested:  Nykaa Case Study on Digital Marketing Strategies 2023

Freshworks: SaaS Unicorn from India

Founders : Girish Mathrubootham and Shan Krishnasamy

Girish Mathrubootham and Shan Krishnasamy co-founded Freshworks with the aim of creating a customer engagement software company. The company's suite of SaaS products has gained global recognition. Their approach to building a robust software platform with a focus on customer satisfaction exemplifies their journey from a Chennai-based startup to a SaaS unicorn.

Key Takeaway : A strong product and customer-centric approach can drive international success in the SaaS industry.

Lenskart: Redefining Eyewear Retail

Founder : Peyush Bansal

Peyush Bansal recognized the need for a reliable and convenient way to purchase eyewear in India. Lenskart introduced an online platform for buying eyeglasses and contact lenses. By integrating technology, Lenskart streamlined the purchase process, offering a wide range of eyewear and personalized services.

Key Takeaway : Identifying gaps in the market and providing innovative solutions can create new business opportunities.  

Rivigo: Revolutionizing Logistics

Founders : Deepak Garg

Year Founded : 2014

Deepak Garg's Rivigo introduced an innovative approach to logistics and transportation in India. Their relay model and tech-enabled trucking system optimized supply chain operations, reduced transit times, and enhanced efficiency. Rivigo's success in a traditional industry showcases the power of technology-driven solutions.

Key Takeaway : Applying technology to traditional sectors can lead to significant improvements and growth.

These 10 case studies on entrepreneurship in India provide a diverse range of success stories, demonstrating the versatility, resilience, and innovative spirit of Indian entrepreneurs. Each of these entrepreneurs identified market gaps, harnessed technology, and adapted to changing dynamics to build successful businesses. Their journeys serve as inspiration for aspiring entrepreneurs and underscore the limitless possibilities that await those willing to take risks and pursue their visions in the Indian business landscape.

What is entrepreneurship?

Who is an entrepreneur, what qualities make a successful entrepreneur, what is a business plan, and why is it important for entrepreneurship, what is "bootstrapping" in entrepreneurship, what is a business model.

Start Learning & Earning

• Digital Marketing
• Job Ready Courses
• Graphic Designing
• Advance Excel

Trending Courses

Master Certification in Digital Marketing Programme (Batch-17)

Now at just ₹ 64999 ₹ 125000 48% off

Professional Certification Programme in Digital Marketing (Batch-11)

Now at just ₹ 49999 ₹ 99999 50% off

Advanced Certification in Digital Marketing Online Programme (Batch-29)

Now at just ₹ 21999 ₹ 35999 39% off

Advance Graphic Designing Course (Batch-12) : 100 Hours of Learning

Now at just ₹ 16999 ₹ 35999 53% off

Flipkart Hot Selling Course in 2024

Now at just ₹ 10000 ₹ 30000 67% off

Advanced Certification in Digital Marketing Classroom Programme (Batch-3)

Now at just ₹ 29999 ₹ 99999 70% off

Basic Digital Marketing Course (Batch-24): 50 Hours Live+ Recorded Classes!

Now at just ₹ 1499 ₹ 9999 85% off

WhatsApp Business Marketing Course

Now at just ₹ 599 ₹ 1599 63% off

Advance Excel Course

Now at just ₹ 2499 ₹ 8000 69% off

Latest Web Stories

अपनी वेबसाइट पर हम डाटा संग्रह टूल्स, जैसे की कुकीज के माध्यम से आपकी जानकारी एकत्र करते हैं ताकि आपको बेहतर अनुभव प्रदान कर सकें, वेबसाइट के ट्रैफिक का विश्लेषण कर सकें, कॉन्टेंट व्यक्तिगत तरीके से पेश कर सकें और हमारे पार्टनर्स, जैसे की Google, और सोशल मीडिया साइट्स, जैसे की Facebook, के साथ लक्षित विज्ञापन पेश करने के लिए उपयोग कर सकें। साथ ही, अगर आप साइन-अप करते हैं, तो हम आपका ईमेल पता, फोन नंबर और अन्य विवरण पूरी तरह सुरक्षित तरीके से स्टोर करते हैं। आप कुकीज नीति पृष्ठ से अपनी कुकीज हटा सकते है और रजिस्टर्ड यूजर अपने प्रोफाइल पेज से अपना व्यक्तिगत डाटा हटा या एक्सपोर्ट कर सकते हैं। हमारी Cookies Policy , Privacy Policy और Terms & Conditions के बारे में पढ़ें और अपनी सहमति देने के लिए Agree पर क्लिक करें।

Download App for Live stream

Live stream is currently not available on web. Kindly download our app.

Popular Searches

• Current Affairs

Most Popular Exams

• CBSE Term 2

You have awarded with Avid Reader-3 for reading 50 ebooks on safalta.com. Keep learning and earn coins and badges.

JavaScript seems to be disabled in your browser. You must have JavaScript enabled in your browser to utilize the functionality of this website.

• My Wishlist
• Customer Login / Registration

FB Twitter linked in Youtube G+

• ORGANIZATIONAL BEHAVIOR
• MARKETING MANAGEMENT
• STATISTICS FOR MANAGEMENT
• HUMAN RESOURCE MANAGEMENT
• STRATEGIC MANAGEMENT
• OPERATIONS MANAGEMENT
• MANAGERIAL ECONOMICS
• FINANCIAL MANAGEMENT
• CONSUMER BEHAVIOR
• BRAND MANAGEMENT
• MARKETING RESEARCH
• SUPPLY CHAIN MANAGEMENT

ENTREPRENEURSHIP & STARTUPS

• CORPORATE SOCIAL RESPONSIBILITY
• INFORMATION TECHNOLOGY
• BANKING & FINANCIAL SERVICES
• CUSTOMER RELATIONSHIP MANAGEMENT
• ADVERTISING
• BUSINESS ANALYTICS
• BUSINESS ETHICS
• DIGITAL MARKETING
• HEALTHCARE MANAGEMENT
• SALES AND DISTRIBUTION MANAGEMENT
• FAMILY BUSINESS
• MEDIA AND ENTERTAINMENT
• CORPORATE CASES
• Case Debate
• Course Case Maps
• Sample Case Studies
• IIM KOZHIKODE
• VINOD GUPTA SCHOOL OF MANAGEMENT, IIT KHARAGPUR
• GSMC - IIM RAIPUR
• IMT GHAZIABAD
• INSTITUTE OF PUBLIC ENTERPRISE
• IBM Corp. & SAP SE
• Classroom Classics
• Free Products
• Case Workshops
• Home       
• Case Categories       

From B-School to BHARAT: Shiny, an Initiative for Sustainable Development

Indian roots: back to nature’s pharmacy, pooja garments – a westo-indian ethnic brand, aif’s ‘africa feeding africa’ inclusive model: sustainability with a commercial business model, moviepass’ disruptive subscription model: benefiting competitors, embrace infant warmer: design, disruption and distribution, tisser – a social entrepreneur’s journey, promoting sustainable livelihood for poverty alleviation: a case study of basix social enterprise group*, exploring drivers of a rapid venture scale-up for bluedrone: identifying strategic options*, living greens organics pvt. ltd.: combating growth challenges*, intern theory*, celebration candles: confronting growth challenges*, pedagogical innovations in entrepreneurship course, saraswati dairy and laxmi farm’s integrated agri-business model: catalyst or catastrophic, khushi baby: origins*, entrepreneurship & startups.

• last 6 months (0)
• last 12 months (0)
• last 24 months (0)
• older than 24 months (50)
• ENTREPRENEURSHIP & STARTUPS (50)
• Education (1)
• Food and Beverages (1)
• Textile (1)
• CASE BRIEF (1)
• CASE FLYER (2)
• CASE SLIDE (1)
• CASE STUDY (40)
• CASELET (6)

Information

• Collaborations
• Privacy Policy
• Terms & Conditions
• Case Format
• Pricing and Discount
• Subscription Model
• Case Writing Workshop
• Case Submission
• Reprint Permissions

CUSTOMER SERVICE

Phone: +91 9626264881

Email:  [email protected]

ET CASES develops customized case studies for corporate organizations / government and non-government institutions. Once the query  is generated, one of ET CASES’ Case Research Managers will undertake primary/secondary research and develop the case study. Please send an e-mail to [email protected] to place a query or get in touch with us.

Don’t miss out!

Be the first to hear about new cases, special promotions and more – just pop your email in the box below.

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

Entrepreneurship

• Business and society
• Business management
• Finance and investing
• Health and behavioral science

How to Compete for Talent like a Private Equity Firm

• Orit Gadiesh & Hugh MacArthur
• March 31, 2008

If You Were a Stock, Would You Bet On Yourself?

• Jodi Glickman
• April 04, 2013

Genius at Work: A Conversation with Mark Morris

• Diane L. Coutu
• From the October 2001 Issue

It’s a Free Agent Nation, Except in Washington

• March 18, 2011

The Startups Most Likely to Succeed Have Technical Founders Who Quickly Hire Businesspeople

• Martin Murmann
• November 06, 2017

What Small Businesses Need to Survive the Coronavirus Crisis

• Catherine Monson
• March 27, 2020

How Private Equity Firms Infuse a Positive Attitude

• April 10, 2008

Why Startups Are More Successful than Ever at Unbundling Incumbents

• Hemant Taneja
• June 18, 2015

Turkey Badly Needs a Long-Term Plan for Syrian Refugees

• Gunes A. Asik
• April 13, 2017

A Simple Framework for Business Model Innovation

• Karan Girotra
• Serguei Netessine
• September 16, 2014

How Small Businesses Can Increase Their Digital Capabilities

• John Beatty
• July 25, 2017

Strategy Vs. Tactics from a Venture Capitalist

• Arthur Rock
• From the November 1987 Issue

How To Get Better at Spotting Opportunities

• Heidi Grant
• May 23, 2013

Is Corporate Venture Capital Right for Your Startup?

• Nicolas Sauvage
• Claudia Zeisberger
• Monisha Varadan
• July 28, 2022

Research: How Entrepreneurship Can Revitalize Local Communities

• January 17, 2022

The CEO of Roblox on Scaling Community-Sourced Innovation

• David Baszucki
• From the March–April 2022 Issue

Will That Marketplace Succeed?

• Andrei Hagiu
• Julian Wright
• From the July–August 2024 Issue

Bootstrap Finance: The Art of Start-ups

• From the November–December 1992 Issue

Mark Zuckerberg and Misery as Motivation

• Rosabeth Moss Kanter
• November 01, 2010

Worth Your Time This Week: Joblessness, Trash Cans, and Chess

• Katherine Bell
• February 19, 2010

APA Technologies (B): No Good Deed Goes Unpunished

• Jose Garcia Suarez
• December 28, 2023

Back to the Roots Ventures (BTTR)

• Jorge Calderon
• Nishant Bagadia
• June 10, 2015

APA Technologies (C): A Potential Partnership

Sonoma raceway's strategic reset: adapting to major shifts in the motor racing world.

• George Foster
• Michael Cruickshank
• Gerzain Gutierrez
• October 26, 2020

BMS-Biocon Research Center: Growing a Joint Research Venture in India

• Vicki L. Sato
• Rich Ballenger
• Christine Chi
• Alexander Down
• Ross Leimberg
• December 04, 2012

redBus: Art and Science of Product Management

• Shankhadeep Banerjee
• August 01, 2023

Malaka Spice: Revolutionizing Restaurant Ecosystems for a Sustainable Planet

• M. V. Srikrishna
• Ahaana Mahanti
• Devidutta Mohanty
• D.V.R. Seshadri
• March 27, 2023

MOD Pizza: A Winning Recipe?

• Boris Groysberg
• John D. Vaughan
• Matthew Preble
• September 23, 2015

Transsion Holdings: Leveraging Disruption in Emerging Markets

• Taiyuan Wang
• S. Ramakrishna Velamuri
• September 24, 2020

Chrysler and BMW: Tritec Engine Joint Venture

• H. Kent Bowen
• Courtney Purrington
• July 16, 1999

Saera Electric: Electric Three-Wheelers in India

• Soumyadeep Kundu
• Sandeep Sivakumar
• March 19, 2024

Xkelet: One Technology, Many Markets

• Julia Prats
• Vittoria Emanuela Bria
• June 20, 2023

IngCare: Tough Choices for Social Entrepreneurship

• August 05, 2023

BoAt Lifestyle: Exploring Strategies to Sustain the Growth Momentum

• Karambir Singh Dhayal
• Nirankush Dutta
• April 04, 2024

The Neat Account: Fintech Innovation in Hong Kong

• Veronique Lafon-Vinais
• April 16, 2018
• Lauren H. Cohen
• Christopher J. Malloy
• October 01, 2008

Alibaba.com

• September 01, 2001

Hitch Health: Transport Solution or Platform?

• Dan Mclaughlin
• September 20, 2018

Fair Trade USA: Scaling for Impact

• Jennifer Walske
• Laura D. Tyson

Growth Strategies at SVC Bank

• Gita A Kumta
• Vrinda Kamat
• October 24, 2012

Popular Topics

Partner center.

Case Studies in Business Management, Entrepreneurship Case Studies

Ibs ® case development centre, asia-pacific's largest repository of management case studies, mba course case maps.

• Business Models
• Blue Ocean Strategy
• Competition & Strategy ⁄ Competitive Strategies
• Core Competency & Competitive Advantage
• Corporate Strategy
• Corporate Transformation
• Diversification Strategies
• Going Global & Managing Global Businesses
• Growth Strategies
• Industry Analysis
• Managing In Troubled Times ⁄ Managing a Crisis ⁄ Product Recalls
• Market Entry Strategies
• Mergers, Acquisitions & Takeovers
• Product Recalls
• Restructuring / Turnaround Strategies
• Strategic Alliances, Collaboration & Joint Ventures
• Supply Chain Management
• Value Chain Analysis
• Vision, Mission & Goals
• Global Retailers
• Indian Retailing
• Brands & Branding and Private Labels
• Brand ⁄ Marketing Communication Strategies and Advertising & Promotional Strategies
• Consumer Behaviour
• Customer Relationship Management (CRM)
• Marketing Research
• Marketing Strategies ⁄ Strategic Marketing
• Positioning, Repositioning, Reverse Positioning Strategies
• Sales & Distribution
• Services Marketing
• Economic Crisis
• Fiscal Policy
• Government & Business Environment
• Macroeconomics
• Micro ⁄ Business ⁄ Managerial Economics
• Monetary Policy
• Public-Private Partnership
• Entrepreneurship
• Family Businesses
• Social Entrepreneurship
• Financial Management & Corporate Finance
• Investment & Banking
• Business Research Methods
• Operations & Project Management
• Operations Management
• Quantitative Methods
• Leadership,Organizational Change & CEOs
• Succession Planning
• Corporate Governance & Business Ethics
• Corporate Social Responsibility
• International Trade & Finance
• HRM ⁄ Organizational Behaviour
• Innovation & New Product Development
• Social Networking
• China-related Cases
• India-related Cases
• Women Executives ⁄ CEO's
• Effective Executive Interviews
• Video Interviews

Executive Brief

• Movie Based Case Studies
• Case Catalogues
• Case studies in Other Languages
• Multimedia Case Studies
• Textbook Adoptions
• Customized Categories
• Free Case Studies
• Faculty Zone
• Student Zone

Entrepreneurship case studies

Entrepreneurship is at the root of business. Some entrepreneurs become so successful that their companies last long for 4-5 generations (and beyond), while some last for their generation. And many fail few years after taking off. Is there an equivalent of Level-5 Leadership (as propounded by Jim Collins) in entrepreneurship? No answers yet, though. IBSCDC�s case studies on entrepreneurship cover various topics connected with entrepreneurship � business models, business plans, entrepreneurial finance, founder-succession, social entrepreneurship, etc. The case studies enlisted here trigger your intuitive reasoning and question established wisdom. Come and explore what it takes to script a successful entrepreneurial venture. Read the interviews with experts that can enrich your learning from the case studies. View the videos on some highly successful entrepreneurs.

Browse Entrepreneurship Case Studies By

Sub-Categories

• Aircraft & Ship Building
• Automobiles
• Building Materials & Construction Equipment
• Engineering, Electrical & Electronics
• Food, Diary & Agriculture Products
• Home Appliances & Personal Care Products
• Minerals, Metals & Mining
• Advertising
• Banking, Insurance & Financial Services
• Entertainment
• Health Care
• IT and ITES
• Sports & Sports Related
• Telecommunications
• Transportation
• General Business

Companies & Organizations

• Aravind Eye Hospitals
• Bank Rakyat Indonesia
• Bill and Melinda Gates Foundation
• Elite Model Management
• General Maritime Corporation
• Godrej Group
• Grameen Bank
• Mahindra and Mahindra
• Martha Stewart
• McGraw-Hill
• Mittal Steel
• Nick Negroponte
• Population Services International
• Silicon Fen
• SKS Microfinance Pvt. Ltd
• The Body Shop Loreal
• The Reliance Group
• Thor Industries
• Trump Hotel and Casino Resorts
• Walgreen Co
• WorldWater (Philippines) Inc.
• Dominican Republic
• Netherlands
• North America
• Saudi Arabia
• South Africa
• South Korea
• United Kingdom
• United Arab Emirates
• United States

Recently Bought Case Studies

• Harish Automobile Repair Shop: A Case of Queuing Theory
• Chandan Creations�: Process Selection Dilemma
• Location of a Production Facility
• Excel Printers: A Startup Company�s Capacity Planning
• Made in India
• Change in Product Layout Leads to Profitability: A Case Study for DSPL
• Takira Motors: Creating Assembly and Process Chart
• Inventory Management through ABC Analysis � A Case Study for Super Sounds Inc.
• Maruti Metal Works: Evaluation of Project using PERT
• Ishikawa Motors Limited: Implimentation of Just-In-Time and Lean Practices
• The House of Garb: Implementing Supply Chain Strategy
• NSPL: Importance of Facility Location in Business Success
• Coca-Cola in India: Innovative Distribution Strategies with 'RED' Approach
• Indian Banking Industry and Bank of Baroda: The Need for Organisational Transformation
• India`s Moon Mission Chandrayaan-3: From Failure to Success
• Baby Milk Powder Contamination at China�s Sanlu: Violation of Business Ethics
• Corporate Frauds: India Inc.�s Response
• Tata Consultancy Services: Managing Liquidity Risk
• SSS�s Experiment: Choosing an Appropriate Research Design
• Differentiating Services: Yatra.com�s �Click and Mortar�Model

New Case Studies In Entrepreneurship

• MyGate at the Gate: Digitizing Apartment Security in India
• Peepoo Bags: Sanitation for the Bottom of the Pyramid
• DesiCrew Solutions Pvt. Ltd.�s Reverse Migration Model: Going Rural with Socially Relevant BPO
• Rural Opportunities Production Enterprise (ROPE) International: Success With Social Entrepreneurship?
• International Development Enterprise India's (IDEI) Affordable Irrigation Technology: Making a Big Social Impact?
• India's Apollo Tyres (A): The Family-Run Firm's Global Fortunes
• BurgerMan's Low-Cost Franchisee Model: Kiosks Lead the Way
• Azaad Bazaar, India's First LGBT Online Store: When Will Its Bazaar Have 'Azaad'?
• Coca-Cola's Manual Distribution Centers in Africa: An Inclusive Business Model
• Oprah Winfrey's 'Celebrity Brand": Will It Work Wonders for ' The Oprah Winfrey Network'?

Best Selling Case Studies In Entrepreneurship

• Mahindra & Mahindra (A): Transformation of an Indian Family Business into a globaly Competitive Firm
• Micro Finance: A Case of Grameen Bank, Bangladesh
• Laxmi Nivas Mittal- from obscurity to opulence
• Elite Model Management (NY): From Beauty to Bankruptcy
• Peter Georgiopoulos
• The Reliance Group Split-up: What Went Wrong with the Indian Conglomerate?
• Ronda �Water Management� Experiment�WorldWater (Philippines) Inc.
• Vijay Mallya, the Indian Business Baron: A �Bon Vivant� Entrepreneur?
• Aravind Eye Hospitals: A Case in Social Entrepreneurship

Video Inerviews

Case studies on.

• View all Casebooks »

Course Case Mapping For

• View All Course Casemaps »
• View all Video Interviews »
• Executive Briefs
• Executive Inerviews
• View all Executive Briefs »

Executive Interviews

• View All Executive Interviews »

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA. Mob: +91- 9640901313, E-mail: [email protected]

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Case studies on entrepreneurship

Related Papers

SSRN Electronic Journal

Debbi D . Brock

Marcin Piątkowski

We would like to draw your attention to the 8th International Scientific Conference on "Advancing Research in Entrepreneurship in Global Context", which will take place in Krakow (Poland) on April 7-8, 2016. The conference is organized by: Centre for Strategic and International Entrepreneurship & Department of Entrepreneurship and Innovation of the Cracow University of Economics (Poland). Paper Submission: 1 December 2015 Notification of acceptance: 15 December 2015 Full papers: 6 January 2016 Conference dates: 7-8 April 2016 More information: http://www.conference.uek.krakow.pl/2016/index.html

Entrepreneurship journal rankings

Jerome Katz , Kimberly Boal

Journal of Business Venturing

Jerome Katz

Douglas Racionzer

The present study is based on the interaction of traditional media and judges. Traditional media are part of culture and near the heart of people of India. It is source of information and entertainment.The present study tries to understand the view of judges (district court) about traditional form of media, role of traditional form of media in their life, usage and impact. Judges play important and crucial role in Indian society. For the study 50 judges of Jaunpur district court is chosen using purposive sampling method. Extensive questionnaire is used to collect data from the judges which are later analyzed using percentage and graphical representation. Beside that personal interview is conducted to get the other information. The study shows though earlier traditional form of media has significance but now days it is losing importance.

Pradeep Kavi , bbramesha B

Three commercially available Management/Business related online full text databases i.e EBSCO BSC, ABI-Inform Complete from Proquest and Infotrac Management Collection from Gale-Cengage have been analysed in terms of coverage of information sources. The various parameters analysed among the 10 parameters include common periodicals (duplicate) between the databases, coverage in type of information sources indexed i.e Journals, Magazines, Theses & Dissertations, Case Studies, etc. The analysis gives a ‘inside view’ of the databases so that any institution wishing to subscribe to Business and Management related online full text databases will get useful information for decision making.

Journal of Business and Entrepreneurship

TODD A FINKLE

Research in compensation for faculty at universities is an understudied area. This study will contribute to our understanding of the trends in salaries for faculty in the areas of strategic management and entrepreneurship. Based on 325 AACSB schools of higher education in the United States from 2004-2015, the study examines three separate variables: sex, rank, and type of institution. The results of this study will be beneficial to both doctoral students, faculty, and administrators as they will get a better understanding of the trends that are occurring in the marketplace. A discussion of the findings and implications are examined.

The International Journal of Management Science and Information Technology

Ramona Cantaragiu

The paper aims to investigate multiple meanings and conceptualizations of social entrepreneurship in nonprofit, business and higher education sector. In the paper, the characteristics of university social entrepreneurship are investigated and the driving forces that determine the social entrepreneurial behavior of academic community members are discussed. Also, possible links between social responsibility and social entrepreneurship in higher education are addressed. The conceptual model that is proposed is based on a thorough review of the recent literature on academic entrepreneurship, social responsibility, and social entrepreneurship. Also, secondary data in the form of official reports and other relevant documents available on universities’ and public and non-governmental organizations’ websites have been scrutinized. The examination reveals that, generally, universities experiment with different models of entrepreneurship, both business and social. Our findings also suggest that universities which are society-oriented and driven by a social mission are more likely to transform into social entrepreneurial institutions than the others. The paper argues that a university with an entrepreneurial culture embedded in all organizational processes and institutionalized at all managerial levels tends to be more concerned with addressing current society problems or unsolved market needs. Our findings need to be further tested empirically in future researches.

Martha Eugenia Sañudo Velázquez

Loading Preview

Sorry, preview is currently unavailable. You can download the paper by clicking the button above.

RELATED PAPERS

Dragan Milošević , Ljubica Ivanovic Bibic , Dusan SAKULSKI

Ivana Blešić

Proceedings of the 12th International Conference on Business Excellence 2018, Bucharest

Shahrazad Hadad , Vali Ghinea

International Journal of Educational Management

Sherein Abou-Warda

Andriyansah Andriyansah

RELATED TOPICS

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024