research paper on startups in india

Women’s Entrepreneurship and the Start-Up Ecosystem in India

• First Online: 01 October 2023

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• Suhela Khan 14 &
• Feroza Sanjana 14 , 15  

Part of the book series: Responsible Leadership and Sustainable Management ((RLSM))

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COVID-19 had gender differential impacts in India, with women employees and entrepreneurs being particularly hard hit. The combination of illness, unpaid care, lack of access to financing and domestic violence has left many women struggling at work. At the same time, women entrepreneurs increasingly adapted to a changing business environment, facing liquidity challenges as well as a need to shift to less familiar e-commerce platforms to sell their products and services. Measures to enable their access to finance and markets will be crucial for their economic recovery and for promoting an inclusive start-up environment. This chapter outlines three areas that can be transformative, offering promise for “building back better”. These include supporting innovative financial mechanisms to reduce barriers to access capital; creating avenues for women entrepreneurs to access new business opportunities and supporting ecosystem players including women entrepreneurs themselves to be more gender-inclusive in their business policies and practices.

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Suhela Khan & Feroza Sanjana

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Yanire Braña

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Gordana Ćorić

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Khan, S., Sanjana, F. (2023). Women’s Entrepreneurship and the Start-Up Ecosystem in India. In: Sen, K., Routray, S., Mitra, N., Braña, Y., Ćorić, G. (eds) Diversity and Inclusion in the Start-Up Ecosystem. Responsible Leadership and Sustainable Management. Springer, Singapore. https://doi.org/10.1007/978-981-99-5366-0_10

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Digital Marketing Strategies for Startups in India

Proceedings of 10th International Conference on Digital Strategies for Organizational Success

6 Pages Posted: 19 Jan 2019

Sonal Gulati

New Delhi Institute of Management

Date Written: January 6, 2019

Internet has become a primary resource for the global audience who seek variety of information before buying any product or services online or from a local store. This particular research is part of a larger study which evaluated the use of digital marketing by startups/small size businesses in India and buying behavioral change of the customers from big brand to new ventures on the basis of reviews and online reputation. The focus of this particular project was to assess the digital marketing practices by new companies and how they are giving competition to the global market. It will also discuss how India’s economy and employment improving using digital marketing practices.

Keywords: Digital Marketing, Startups, Competition, Success, Strategies

Suggested Citation: Suggested Citation

Sonal Gulati (Contact Author)

New delhi institute of management ( email ), do you have a job opening that you would like to promote on ssrn, paper statistics, related ejournals, entrepreneurship & management ejournal.

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Vc funding for indian startups up 42% to us$ 6.3 billion in january-july: globaldata.

• August 29, 2024

Indian startups secured US$ 6.3 billion through 672 venture capital (VC) deals from January to July 2024, marking a nearly 43% YoY increase in funding, according to GlobalData. This growth occurred despite a cautious global investment climate, which saw only a 1.2% increase in deal volume. In comparison, India recorded 664 VC deals with disclosed funding of US$ 4.4 billion in the same period in 2023. Mr. Aurojyoti Bose, lead analyst at GlobalData, noted that while VC investors remain cautious, ample capital is available for promising startups.

Significant VC deals this year include Zepto's US$ 665 million, Meesho's US$ 300 million, and PharmEasy's US$ 216 million. Despite a modest rise in deal volume, the increase in funding value is attributed to large-scale deals. India accounted for 7% of global VC deals and 4.3% of the disclosed funding value from January to July 2024. He highlighted that India, alongside China, is a major market for VC funding in the Asia-Pacific region and ranks among the top 5 globally in deal volume and value. Despite global economic uncertainties, India's robust pipeline of promising startups continues to attract substantial capital, underscoring its critical role in the global venture ecosystem.

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