sample business plan for supported living

SUPPORTED LIVING BUSINESS PLAN: Template And How to Write One

• by Kenechukwu Muoghalu
• August 13, 2023

Table of Contents Hide

What is a supported living business plan, #1. executive summary, #2. company overview , #3. industry analysis, #4. customer analysis, #5. competitive analysis, #6. marketing plan, #7. operations plan, #8. management team, #9. financial plan, sources of funding for your supported living business, supported living business plan template, how much does supported living business cost in the uk, do you wish to create your supported living business plan today, is the supported living business profitable, do you need cqc registration for a supported living, how can i increase revenue from my supported living business.

Setting up and running a supported living business in the UK is a nice way to help people, but do you have a plan? Taking care of people who cannot carry out their basic daily activities is a selfless act and a huge business that comes with different responsibilities. Now, to handle those multiple tasks and run an effective UK-supported living business, you will need a plan. The main purpose of this article is to give insights into the importance of having a plan for your supported living business in the UK and also provide you with a template with which this plan can be created. 

Just before we kick off, you should also know that we have a unique, ready-made supported living business plan , just in case you want to escape from the stress of creating one. 

A supported living business plan is a living document where you can enlist your set-up goals and business ideas while achieving them. This business plan will help you track your growth because it explains your business goals and your strategy for reaching them. 

Making people feel at home and helping them through the second phase of their lives while having a good team by your side is a good way to scale up in this business. whereas this is where a business plan comes in because you will need to be on the right track to serve your customers effectively whenever they call. To achieve success, you must plan for it.

How Do I Write a Supported Living Business Plan

Crafting a business plan might not sound as easy as it sounds because it contains some processes that can help you create a winning plan. But you do not have a reason to fret because these processes have been simplified to soothe your understanding and help you craft a plan with ease. Let’s analyze each of them.

When writing your supported living business plan for your UK market, you should ensure that you include an executive summary . Your executive summary should be a compelling introduction to your business plan to attract your readers and get their attention. You wouldn’t want to bore them out on the first section of your business plan. 

Tell them the type of business you run and also provide a brief overview of all the sections that will be included in your plan. both financial and marketing plans. Lastly, you should write this last so you can get more information on other sections. 

A supported living business comes in different forms, and this is where you specify which form you are venturing into. It might be residential living , which usually caters to seniors that do not need much assistance or help. You can also choose to pick memory care, where you help people who live with Alzheimer’s disease or dementia. It can also be in the form of rehabilitation, where you can assist people who need physical, speech, or occupational therapy. 

You will also need to talk about the background of your business in this section. When and why did you start? How is your legal structure?

Industry analysis means that you will need to explain the whole supported living business, from its origin to what it truly is. To carry this out, you can research to get valid points. This section will also help you to understand your market and know how to effectively attract them.

Ask yourself questions like, what is the relevant market size? What trends are affecting the industry? How big is the supported living industry?

Customer analysis is crucial when writing your supported living business plan for your UK market. This is where you write in the details of your customer. Your customers can vary from people needing assistance with activities of daily living, people that require minimum to no care, or people that need memory care. Choosing any of the above options will also affect the services you offer. 

You would also need to address your competitors which can vary from direct and indirect competitors. In this section, you will define which is which while providing some information on their strengths and weaknesses. You can also find out the services they offer, the people they target, and their pricing. Tell your readers if you would provide a higher service or offer better pricing. 

A successful marketing plan should include the following: the product, price, place, and promotion. For the product, you need to draft a marketing plan for the type of product you offer. The price should include the prices you offer as well. The place and promotion hold the location and marketing strategy you have to drive customers to your business, respectively. To do the latter with ease, you can print flyers, advertise in newspapers, and use websites or social media. 

The operation plan of your UK-supported living business plan should include plans on how you will meet your business goals. You can build this plan on a short-term or long-term process. The main point is to show the readers how those goals will be achieved and how successful your plan can be. 

To run a successfully supported living business, you will need as much help as you can get. These helpers that will render most of your services are what form your management team. In this section, highlight your team’s background while emphasizing the special skills they have that can make the business blossom. 

In your financial plan , you will need to include a 5-year financial statement. You should not forget the importance of having your income statement, balance sheet, and cash flow statements as well. 

The options to help you fund your supported living business can be limited to using personal savings, loans from banks, or even angel investors . Let’s see how you can use these channels effectively.

• Personal Savings

Your supported living business can be set up with your savings. Most times new business owners start with this type of funding just to set up the basics of their business. When you have established it and feel like you need more funding then you can look for other options. 

• Loans From Bank

Banks can also fund your supported living business. But before that happens, they might feel the need to review your business plan, to be convinced enough that you can pay back your loan with interest. These banks official will pay more attention to your financial plan to see if it is reasonable enough. When they see how capable you are, then they would grant you a loan. 

• Angel Investors

Angel investors are usually the wealthy individuals that will give you a fast check. Most times, they don’t just give money freely, they will either take some business shares in return or just give you a loan. They mostly invest in national presence instead of an individual location.

A supported living business plan template checklist can serve as another guide to help you keep your business in check. To make the most use of this supported living business plan template you would have to follow all of these steps in due process. They include:

• Perform market research
• Register your business with CQC
• Purchase Insurance 
• Select your business name and logo
• Create a business plan
• Market your business
• Choose your business structure 
• Schedule for tax payment

Calculating a supported living cost in the UK varies on the number of facilities available. This means that when you have a higher facility, it will attract a higher cost. Most of the time, you can pay up to £500 and £1500 per week. 

Since the establishment of BusinessYield Consult, we have helped in developing business plans for thousands of companies. 

In the same way, we have composed a unique ready-made supported living business plan.  

All the work has been done for you all you need to do is grab a copy now!

Building your supported leaving business plan can be quite daunting. To make it easier you can use the template above to craft one for yourself. Aside from the stress, a plan can help you figure out important sections of your business and know how to improve them when necessary. 

Yes, it is. A supported living business can be very lucrative although it requires some amount of skills for success to take place. Before you kick off, be specific about the type of business you wish to run. This decision will help you in giving out quality services to your customers. 

Yes, you do. As a supported living and personal care provider, you will need to register with CQC, so you can be able to carry out your services without hindrance. 

You can earn more revenue from a supported living business by using some entertainment options, holding social events, organizing cooking and dining options and so much more.

Related Articles

• BEST LETTING AGENCY: Rates Comparison For 2023
• DISABILITY RIGHTS UK: Profile, Eligibility & All You Need To Know
• PRODUCT ANALYSIS | The Product Analysis Cycle
• EXECUTIVE SUMMARY OF A BUSINESS PLAN: How To Write an Effective Executive Summary
• HOW DOES MOTABILITY WORK: Definitions And Eligibility

Kenechukwu Muoghalu

Kenny, an accomplished business writer with a decade of experience, excels in translating intricate industry insights into engaging articles. Her passion revolves around distilling the latest trends, offering actionable advice, and nurturing a comprehensive understanding of the business landscape. With a proven track record of delivering insightful content, Kenny is dedicated to empowering her readers with the knowledge needed to thrive in the dynamic and ever-evolving world of business.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

IPAD INSURANCE: Coverages, Quotes And Benefits

How to write a bank business plan: simple steps & all you need (+ template).

We noticed you're visiting from Netherlands. We've updated our prices to Euro for your shopping convenience. Use Pound sterling instead. Dismiss

Last Updated on August 15, 2023 by Kenechukwu Muoghalu

How to start a supported living business

Table of Contents

Conduct market research

Who is your target market, research your area, register your business with the care quality commission (cqc), buy insurance, public liability insurance, employers’ liability insurance, business buildings insurance, business contents insurance, product liability insurance, business interruption insurance, choose your business name and logo, business name, make a business plan and budget, market your business, set up a website, use social media, choose your business structure, limited company, what is limited by shares, what is limited by guarantee, business partnership, unincorporated association, sole tradership, register for tax, give your business the best start with a simple app.

Starting a supported living business is a challenging, but incredibly rewarding, way to make a living. You’ll be helping those who struggle to help themselves, allowing them to live fulfilling lives. But, at the end of the day, it’s still a business. 

And, as a business, there are some essential things you’ll need to know before you get started. This simple guide will help you cover all your bases:

As with any business, you should do research to understand if your idea will be viable. As a basic rule, your business will only work if you are able to meet a demand. 

Supported living is a broad term, but can refer to helping people with

• Learning disabilities
• Mental health difficulties
• Physical disabilities 
• Sensory loss
• Substance abuse issues
• Aggressive or violent behaviour

You need to decide if your supported living business will cater to one, or more, of these groups, before you start making other plans. 

Find out what kind of supported living businesses are already in your area, and who they cater to. Visit or call them and ask if they think there is a need for another similar kind of service. 

You could also speak to your local council to find out what kind of services are lacking in the area. 

When you know all the right information, you’ll have a choice. You can tailor the business to meet the specific need, or you can try setting up your business in a different location where the market is not as saturated. 

Regarding the business premises, there’s a lot to consider:

• Building layout – for example, does it have a lot of stairs that would be difficult for elderly of disabled people?
• Nearby amenities – for example, are there shops, cafes, and travel links that the residents can easily access?
• Location – for example, is the area considered safe?

Remember, the point of supported living is to help the residents live normal lives. You want your residents to feel safe, but they still need a sense of independence and purpose allowed by enjoying everyday things.  The building and location you choose will play a huge part in that. 

Any business that intends to provide personal care has to be registered with the Care Quality Commission . 

This committee is specifically for supported living businesses based in England. There are similar bodies in each other region of the UK:

• Scotland – The care inspectorate
• Wales – The care inspectorate
• Northern Ireland – The regulation and quality improvement committee

These services will inspect your business to make sure they’re acceptable, give a quality rating, and help you improve the level of care you provide.

Like any business, you’ll need to buy insurance policies. The only policy that you’re legally required to buy is employer’s liability insurance, but it’s definitely worth considering more. 

For businesses in contact with the public. This can protect you against compensation claims for injury or damage made by clients, customers, suppliers, or other third parties.

If your business employs staff, you’re probably legally required to have an employers’ liability insurance policy. This covers compensation claims made by a member of staff if they’ve suffered injury, illness, or damage as a result of their work. 

This will cover the cost of any harm done to your supported living facility. It covers theft, fires, or damage caused by natural disasters. 

This covers the cost of repairs, or replacement, of any equipment and tools you use if they are damaged, destroyed, lost, or stolen. 

This will cover compensation payments if a customer is hurt by a faulty product you’ve provided.

This covers you in case your business operations have to stop for some reason and you lose out on money because of it. For example, if there’s a flood or fire, and you’re unable to house residents, you’ll be reimbursed the amount of money you would have made. 

There are some insurance companies that offer tailored insurance policies. They include everything a supported living business needs to get started.

For example, this policy from Insure With Care includes protection against.

• Material Damage
• Business Interruption 
• Loss of Registration – compensation if you lose your registration and can’t continue with the business. 
• Combined Liability – Employers Liability, Public Liability and Products Liability cover, a meaningful Medical Malpractice extension.

Choosing your business name and logo are big decisions. They are the face of your business; the first thing the public will see, and symbols of brand identity for you and your employees to rally around. 

You need a name that helps people find and recognise your brand. It’s best to avoid complicated, hard to spell words. Instead, go for something simple and clear.

You can use the Companies House name availability checker and trademark portal to make sure the name you’ve chosen isn’t taken. Once you’ve chosen your name, you need to register it with Companies House via either the online portal or postal application .

Like your name, the business logo should be unique and professional. You’ll need to register your design as a trademark to make sure nobody else uses it. 

Before registering, you should check if a similar logo exists already through the HMRC database. If there’s a similar design out there, you can contact the original trademark owner to ask for permission to use it, 

Creating a clear business plan will help you understand where you want to go and how you’re going to get there. Think of it like a roadmap to success, something you guide you and your team through every stage of the process. You can learn more about how to create a business plan and why you need one in this guide .

One important part of any business plan is a budget for how you’ll manage different costs . It’s a huge part of the planning process, and getting it wrong, or not having one, can cause some real headaches further down the line. 

When working out your budget, consider things like:

• Set-up costs (including equipment and supplies)
• Hiring staff – how many you’ll need, and their wages. 
• Mow much you plan to charge each resident 
• Building costs – like rent, council tax, and utility costs

Getting accurate figures is difficult to get perfect, but it’s usually better to overestimate just to be cautious. 

Build a professional website where people can find vital information about your business. It should include your location, pricing, services, and contact information, It’s not as difficult as it sounds. You can use website builders like WordPress, Wix, or Squarespace build and host your website at a reasonable price.

Social media is a great place to advertise your business for free. You can share blogs, pictures, and promotional offers directly to huge audiences. 

You should seek out pages that are dedicated to supported living and make contributions. The more often you post, the more well-known and trusted your brand will be. 

There are a number of different legal structures you can choose when setting up your business. The choice you make will affect how you deal with taxes, profits, and funding. 

The legal structures you might consider are:

• a limited company.
• a business partnership.
• an unincorporated association.
• a sole tradership

Businesses can choose to become limited companies (LC) through a process called incorporation. To do this, you need to register your company at Companies House. Any size of business can become a limited company.

After incorporation, the company is a legally separate entity from the directors and shareholders. This legal structure protects the owners’ finances, so they’re not required to pay any company debts or losses from their personal funds. 

If the company goes bust, they are refunded the ‘nominal value’ of their shares. The nominal value is just an arbitrary amount, usually quite low, assigned by directors.  

When you incorporate, you can seek out investors who can buy shares in your business in exchange for a share in the profits. In this regard, you have the choice to become a:

• Private limited company (Ltd) – Shares can only be sold to private investors.
• Public limited company (PLC) – Shares are open to the general public on the stock market. 

After choosing to become a public or private limited company, you’ll also have to decide whether it will be limited by shares, or limited by guarantee.

This kind of limited company sells shares to investors (privately or publicly) who will share in the company’s profits through dividends. 

The price of the company’s shares on the stock market don’t necessarily affect dividend payments, it’s just an amount decided by the company owners, and agreed upon by shareholders. However, usually the dividend amount will increase with profits.

The main difference with a company limited by guarantee is that any profits they make are invested back into the company, rather than paid to investors. This kind of limited company is normally used for social enterprises like non-profits and charities. 

Instead of shareholders, these limited companies are funded by guarantors. A guarantor can be any person or corporate body.

They invest a fixed amount of money into the company and register with Companies House. The amount they invest has to be repaid in full if the company goes bust. 

In a partnership, you and your partners personally share financial responsibility. They all share the business’s profits, and each partner pays tax on their share.

An unincorporated association is an organisation set up through an informal agreement between a group of people who come together for a reason other than to make a profit. For example, voluntary groups and sports clubs are usually unincorporated organisations.  

You don’t need to register an unincorporated association, and it doesn’t cost anything to set one up.

Sole traders run their own business as an individual, while being self-employed.

As a sole trader, you keep all your business’ profits and you’re personally responsible for any losses and debts your business has. You can set up as a sole trader even if you hire other members of staff. 

Organisations and Limited companies that make profits will have to pay corporation tax. It’s a flat rate of 19% on all taxable profits. 

If your supported living business is limited by guarantee, then all your profits are invested back into the business, so there’s no corporation tax to pay. 

You’ll register for corporation tax when you register your company with Companies House. 

Unincorporated business models, like sole traders, have to pay income tax by submitting a self assessment tax return. 

When you’re starting your own business, it’s important to keep your personal and business finances separate .

That’s why thousands of business owners across the UK use the Countingup app to keep on top of their financial admin. Countingup is a business account with built-in accounting software.

With instant invoicing tools, automatic expense categorisation, receipt capture tools and cash flow insights, you can confidently keep on top of your business finances and save yourself hours of accounting admin. Find out more here .

• Counting Up on Facebook
• Counting Up on Twitter
• Counting Up on LinkedIn

Related Resources

Invoice as a self-employed cleaner – with template.

As a self-employed cleaner, like with any other service, you deserve payment for

Bookkeeping and accounting tips for hairdressers

As a self-employed hairdresser or salon owner, bookkeeping and accounting can be hard

What expenses can you claim as a childminder?

Being a childminder can be a great way to earn extra income or

How to get more clients as a freelance makeup artist

Whether you’re a professional makeup artist, a bridal makeup artist or a student

How To Start A Vending Machine Business In The UK

Starting a business is a great way to become your own boss and

How to start a dog daycare business

If you think dogs are a treat to be around, you’re not alone.

How to start a babysitting business

If you love spending time with children and offer to babysit for family,

How to start a cat sitting business

Did you know that 24% of the UK population own a cat? That’s

Money laundering regulations for estate agents

In December 2020, the government issued the National risk assessment of money laundering

How to sell jewellery designs to companies 

Do you enjoy creating unique jewellery designs? If so, you might want to

How to become a self-employed labourer

Do you enjoy working with your hands and like the idea of being

How to start a home-based recording studio

With the advancement of technology, recording music at a professional level from home

How to start a supported living business

Knowing how to start a supported living business is important for the provision of supported accommodation. Many homes available to rent aren’t suitable for people with disabilities or the elderly, which is why special provision must be made for them.  

Without them people are unable to enjoy independence and the freedoms they deserve, which is why setting up supported living accommodation can be such a positive business pursuit. This isn’t ignoring the fact that it’s a business venture, and as such there are ways to balance benevolence and good deeds with financial sustainability.  

In this article we cover that balance – explaining what a supported living business is, how to set up supported living accommodation , the requirements surrounding housing for people with disabilities , and crucially how technology can benefit supported living businesses . This last part is obviously where our expertise at Access comes into play, but it’s also an interesting insight into the nature of modern health and care tech, and how it’s easier than ever to provide a high-quality service.

Supported Living Business

by Liam Sheasby

Healthcare writer

Posted 18/08/2024

A supported living business is one with the purpose of providing appropriate accommodation to people who typically have additional health or care needs and require more specialised residential environments.  

The purpose of a supported living service is to meet the needs and requirements of a person, whilst also providing them accommodation within the community to avoid isolation or institutionalisation. In many, but not at all cases (depending on the individual concerned), supported living services will aim to help people achieve greater independence and perhaps move towards living independently.   

Sometimes supporting living arrangements involve long-term housing, whilst other times they are short-term supported stays. Sheltered accommodation for the elderly is common, with the provision of a site warden, as is supported living for adults with disabilities who are looking to retain as much independence as possible.  

There are regulations in place for supported living businesses, which we will touch upon in the next section.

How to start a supported living business in UK

Setting up a supported living service is not easy, but it’s a fulfilling challenge that can benefit many people in your local community.  

The first step in any business proposition is to know your target market. You may think that this is obvious – those in need of supported living accommodation – but there’s more to this. Are you accommodating anyone in need of supported living? Or are you taking only certain clientele? Supported living accommodation often provides to people with a history of substance abuse and to people with behavioural issues, as well as disabled adults, the elderly, and those with mental health needs.  

Once you have established how much or little you want to provide, then you can begin to tackle the four steps of starting your business:  

• Market research
• Registration
• Business fundamentals (plan, budget, marketing, recruitment)  

Market research  

Research is easy enough to orchestrate: are there any services of a similar nature in your area. If so, what type of supported living business are they. Are they not providing something you could? Speaking to the local authorities could be a good move here, as they will often be involved, but networking with the voluntary and charity sector is also a solid move.  

Registration  

There are three registrations you will need to do. Firstly, the business will need to be registered with the government. In the UK this is done with both His Majesty’s Revenue and Customs (HMRC) for tax purposes and with Companies House. Registering a limited company currently costs £12 and takes approximately 24 hours to be confirmed. The Gov.uk website has a handy guide about how to set up a company .  

The second registration is with the Care Quality Commission – or a similar organisation if you are outside of England. In Scotland and Wales for example, this is the Care Inspectorate. Registration is a legal requirement in the UK, as per the Health and Social Care Act 2008. The requirement is to register both the organisation and the registered manager, and supporting documents will be required – as will a Disclosure and Barring Service (DBS) check to investigate any past criminal wrongdoing.  

The final registration is new from 2024 and is specific to supported accommodation for those aged 16-17. Registration to support these young adults will be through the Department for Education (DfE) and will be annually reviewed. An as-yet undisclosed fee will also be required. More information can be found via the UK government’s page on supported accommodation fees .  

Registration of your organisation should be done once you have a clear goal or purpose for your services, and once premises are ready for use. For more information, visit the Care Quality Commission’s page on registering as a new provider or read this article on how to register with the CQC .  

Insurance  

In care services, insurance is a big part of operations, and there are many types of insurance you will need for your supported living business including:  

• Public Liability Insurance Protection against compensation claims for from clients, customers or other parties due to injury or damage.  
• Employers’ Liability Insurance If you employ staff, you’re legally required to have this insurance. It protect you, the business, against claims from staff due to suffering they may experience as part of the work – illness, injury etc.  
• Business Buildings Insurance Protection for the supported living accommodation.  
• Business Contents Insurance Protection for what’s inside the supported living accommodation, which may be damaged, lost or stolen given the nature of the clients housed.  
• Product Liability Insurance If a product in one of the homes causes an issue, this covers you.  
• Business Interruption Insurance A little more niche, but this is for circumstances where floods, fires, an earthquake might put you out of action temporarily. Flooding is the most common for the UK, and businesses in locations like Gloucester would certainly have this type of insurance policy.  

Business fundamentals  

The final part is for you to establish the fundamentals of your business. The first step is to confirm whether you want to be a limited company, as is most common, or perhaps a sole trader or a business partnership.  

Next you will need a business plan to illustrate how you’re going to start the business, acquire properties, prepare the accommodations, and market your business. A financial plan detailing budget and capital should also be prepared, ideally using a financial advisor of some sort.  

Recruitment should also be considered, though you will want to use the research to gauge how many people are needed per property, or per type of support you’re providing so that people have a chance to get settled, adapt to the role, and perform any necessary training.  

Once these are in place, and you have dealt with the other aspects of research, registration, insurance and taxation, then you’re good to put your supported living business into the market and offer your services to the local authorities.  

For more information on business start-up and operational tips, why not read our guides on how to start a care agency or how to grow your home care business .

How to set up supported living accommodation

Anyone starting a supported living business doesn’t automatically know how to set up supported living accommodation , but the learning process will help shape and improve your service delivery.  

As with establishing the business, having a business plan for supported accommodation is a good first step. A quick browse on a popular search engine will find you a supported living business plan PDF and the results will serve as a supported living business plan template to aid your setup.   

Property:  

It sounds silly but you shouldn’t overlook where to establish your business. A head office is one thing, but the accommodation is key. This could be one complex or many properties. That comes down to your finances. Then there’s the type of property. Elderly people will struggle with stairs, so do you go for bungalows or install a stair lift?  

Location:  

The location of property is just as important as the building itself. It’s no good offering assisted living if your housing is in the middle of the open countryside where access is limited and so too are communications. There’s a sensible balance to be found between establishing supported living in an area that isn’t a crime hotspot, a noisy student district, or a risk like a dual carriageway. Investigate the surroundings, assess the risk, and weigh up your options.  

Acquisition:  

You need to buy the property, or partner with somebody/an organisation that already has suitable premises and is seeking to occupy them.   

It’s not uncommon for agreements between supported living businesses and private landlords, especially given the cost of outright buying property, but it does carry additional requirements to meet the demands of the landlord regarding things such as property maintenance.  

Preparation & Standards:  

Supported accommodation has to meet specific standards of upkeep and habitation, to ensure suitability for those in need.  

The Health and Social Care Act 2008 covers some of these standards, as do the Care Standards Act 2000 and the Supported Accommodation (England) Regulations 2023. The Care Quality Commission will carry out assessments of new and existing properties, and in cases where a supported living business is failing to adhere to the required levels of habitation the UK Government will carry out its own inspections and, if deemed necessary, can revoke the business’ license to operate.  

You can find more information about the regulations for England at the legislations.gov website.

Housing for people with disabilities

Housing for disabled adults is amongst the most common type of supported living accommodation. It’s vital to provide sheltered accommodation to disabled people because they often face discrimination. There can be significant prejudice about their mental faculties or their physical capabilities, and some landlords may refuse to rent to a disabled individual.  

That’s an external issue, but there’s also the internal problem of self-confidence, and the challenge of adapting to living in this type of accommodation and away from home for many younger people. Supported housing for adults with learning disabilities is a situation where often people who are dependent on others – typically young adults – move in to a more independent living situation where they will receive visitation and check-ups, rather than be seen 24/7. This can be nervy for people without disabilities or a limiting health condition, let alone those with.  

These concerns can weigh on the mind, which is why it can be difficult for disabled people to engage with the process of renting (or buying) property. There’s a lot to consider: how much can they afford on disability allowance or Personal Independence Payment (PIP)? Who do they need to talk to about renting? Is it just the supported living business , or should they also speak to Citizens Advice? The individual may have concerns about conversational skills. They may require someone else to advocate on their behalf but that person has limited availability, making the process take longer.   

There are many factors and scenarios that can make the housing process intimidating and tiring, but a good supported living business will strive to minimise the difficulties and make a smooth onboarding process for anyone in need of sheltered accommodation but especially those with disabilities.

How technology can benefit supported living businesses

Modern healthcare technology is finally catching up to society’s wants and needs. We now have a whole range of products, solutions, and services to assist people in their daily lives – but especially so for people who are frail, unwell, or living with disabilities.  

For a supported living business, the first bit of software you will want is a care management solution . This is software that will handle your supported living operations, and provide automation where possible for a smoother, quicker process.  

The basic way of running your business is to use Microsoft Office (or similar) and a suite of programs to handle the database and accounting elements of your work. The problem is that these solutions lack the capability to automate repetitive or scheduled elements of daily operations, meaning extra work for the admin team. There’s also a lack of intelligence in flagging up issues with compliance, audits and inspection, meaning this is a manual and painstaking approach for staff to ensure accuracy and adherence to the law.  

Nobody believes administration shouldn’t take time, but that time is measured in human resources who require pay and are susceptible to stress. Everybody loves the idea of reducing the admin workload because happy staff means a happy workplace and better staff retention. Care management software – such as Access Care Management – reduces the time spent on governance processes, allows for more effective audits, gives better management visibility, and improves your responsiveness to the needs of clients.    

“Auditing and monitoring of the environment, such as fire safety inspections, incident logs and other aspects of your services – aside from the care and support itself – is like the heartbeat of the organisation. They must be carried out and recorded regularly, like clockwork.  

“If they are missed, then your service provision really isn’t where it should be. Access Care Compliance gives me the reassurance that all these tasks are being done, properly and when they should be.”  

Anoop – Aspire Care Group case study  

It also has the added bonus of making things clearer for the CQC compliance inspections. Compliance with safety standards and regulations is crucial to your survival as a business, let alone your success. By utilising effective software solutions you can flag up any issues with regulation compliance almost immediately, giving you the time to resolve the problem before problems escalate. You can also properly log incidents, accident reports, and your own auditing. One of Access’ big selling points is that our solution offers a mock inspection, using the CQC’s Key Lines of Enquiry (KLOEs) , or as of 2024 the CQC Quality Statements . The results of this can help you establish detailed action plans for better day-to-day operating but also ready for a real inspection.  

The by-product of doing all this is improved care quality and resident satisfaction, but there are other solutions available too. We touched upon recruitment earlier as part of the business fundamentals, but the are interactive training programs available online or through care software that can accelerate or elevate a person’s skillset and competency to work in a supported living business.  

Home devices to track a resident’s movement and their interactions with things such as the kettle, the toilet, the front or back door – all are available on the market. The current typical approach to supported accommodation is that a site warden works a daytime shift and then the Alarm Receiving Centre (ARC) takes over out-of-hours. ARCs are reliable, but there can be a slight delay in the reaction and response from these services compared to the alert approach of wearable technology.  

Devices such as Access Oysta can be worn to provide GPS tracking, an SOS button to call for help, and two-way communication. These functions are great for supporting personal independence but also for safety – as we explain in our article on wearable technology for autism . Of course, a vulnerable person’s behaviour outside of the supported living accommodation isn’t your responsibility, but collaboration with local authorities, family, friends, or carers can help to establish practices and routines that can benefit all parties involved.

This brings us to an end of our guide on how to start a supported living business . We hope that it has been insightful, but we strongly encourage doing as much research as possible on all aspects of the business preparation and operation using this as a first step.  

We’re proud to offer complete software packages that assist thousands of organisations that provide care and/or accommodation to elderly, disabled and vulnerable people on a daily basis, but we also acknowledge that there are many excellent competitors on the market too. Your goal is to learn about the solutions available and compare them. Compare our solutions to theirs and see who offers what, what suits your needs, and what’s within budget. Do that and you’re on the way to launching a successful supported living business .

By Liam Sheasby

Liam Sheasby is a Healthcare writer in the Access HSC team, with a Journalism degree in pocket and over eight years of experience as a writer, editor, and marketing executive.

This breadth of experience offers a well-rounded approach to content writing for the Health, Support and Care team. Liam ticks all the SEO boxes while producing easy-to-read healthcare content for curious minds and potential customers.

Start Your Supported Living Business Today

Are you eager to create a positive impact by launching your own supported living business? CareBusiness Bootcamp is your go-to resource for turning your vision into reality. We specialize in guiding aspiring entrepreneurs through the process of starting a supported living business with a focus on excellence, compassion, and regulatory compliance.

About The Servcie

How to start a supported living business.

Starting a supported living business involves careful planning and strategic decision-making. CareBusiness Bootcamp provides actionable insights and step-by-step guidance on how to initiate and establish your supported living venture. From conceptualization to execution, we empower you to navigate the complexities and launch your business with confidence.

Crafting Your Supported Living Business Plan

A robust business plan is the foundation of a successful supported living business. Our training equips you with the tools and knowledge to create a comprehensive business plan that outlines your mission, services, target audience, and financial projections. Ensure that your business is not only compliant but also positioned for sustainable growth.

Navigating CQC Standards for Supported Living

Understanding and meeting Care Quality Commission (CQC) standards is crucial for the success of your supported living business. CareBusiness Bootcamp delves into the specifics of CQC requirements for supported living, providing you with the expertise to ensure your business not only complies but excels in delivering high-quality care.

Excellence in CQC Supported Living Compliance

Our training goes beyond the basics, focusing on excellence in CQC compliance for supported living. Learn how to exceed regulatory expectations, creating an environment that prioritizes the well-being, safety, and dignity of your residents. Gain the confidence to undergo inspections successfully and showcase your commitment to exceptional care.

Building and Growing Your Supported Living Business

CareBusiness Bootcamp is not just about starting; it’s about thriving. Our training includes insights on how to grow and expand your supported living business. From marketing strategies to community engagement, we provide guidance on building a sustainable and impactful business that stands out in the care industry.

Ready to Transform Your Vision into Reality?

Contact CareBusiness Bootcamp today to explore our specialized training programs. Discover how we can empower you to start, manage, and grow a supported living business that not only meets but exceeds industry standards, providing unparalleled care to those who need it most.

Our Packages

See our packages.

Supported Living Service Design Template for California

Service  Design Template  Sample

The template includes 8 of the 44 pages of content that is in the actual template so that you may test and play with it to see if it might work for you. 

By completion, your document may contain approximately 50-60 pages of content.

Each regional center requires additional information in the service designs.

Order The Template - Instant Access

If you are considering developing a parent-directed or any supported living agency, you will need to prepare a "program plan" also known as a "service design"

The Service Design is a written document that explains your agency’s philosophy and how it will implement services and conduct your business.

It also includes hiring, job descriptions, grievances, training, client selection, and everything else. It’s your business plan. 

Find an overview of Supported Living at  https://www.dds.ca.gov/services/supported-living-services/

Title 17 is an important part of the Supported Living Structure. 

The 17 Regulations are promulgated under the divisions of the Welfare and Institutions Code cited as the Lanterman Developmental Disabilities Services Act and the California Government Code cited as the California Early Intervention Services Act.

Title 17 drives services in Supported Living Services 

See the requirements at WestEd Law  Section 58630 - General Requirements

Section 58631 - Service Design Components

Section 58632 - Implementation of SLS Philosophy

Here is the good news!

As a parent-directed supported living agency, I created a service design that any other agency would.  I have also consulted with other start-ups and written service designs for others. That said, my time is limited, and I do not have the time to assist others directly. Given my passion for helping those using services get better lives, I created a Service Design Template to assist others in the development of their service design. Each Regional Center has additional requirements and attachments but this is a foundational tool in getting started.  

The template is said to be "an amazing piece of work"  and "a timesaver for a potential provider. “

If you want to save hundreds of hours of writing, consider purchasing the template. 

All the headings are there following Title 17 

Meets the Title 17 requirements, but your regional center may require additional information 

Has examples throughout

Contains information required that does not need to be rewritten

Is driven by person centered and self determination as required

Includes macros [that have information in brackets that prompt you about what to write]

Is formatted to create a Table of Contents

Will save you a ton of time and frustration!

Take a sneak peek at the template in the sample. 

If you are new to SLS, I freely share some of the files we used at our agency. To access, complete your info below and you will receive an email with access to a Google Drive where you may download the files. 

• Sample Business Plans
• Medical & Health Care

Residential Assisted Living Business Plan

With longer life expectancy and advanced medical care, nursing homes are needed more than ever before. It can act as a good primary or secondary source of income if you do it the right way.

If you can make people feel at home and help them through the second phase of their life and have a good team of individuals to help you, then a residential assisted living business might work wonders for you.

All you need is a residential assisted living business plan before you get started with your business. Here we’ll discuss a few things about the industry and the business setup process.

If you are planning to start a new residential assisted living business, the first thing you will need is a residential assisted living business plan. Use our sample Residential Assisted Living Business Plan created using Upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new residential assisted living business, spend as much time as you can reading through some samples of hotel and lodging-related business plans.

Industry Overview

The assisted living market in the US was valued at a whopping 83.2 billion dollars in 2020 and is expected to rise at a rapid rate going forward too. Several reasons have led to the growth of the industry, including higher life expectancy, more disposable income, and technology that makes caregiving easier and more efficient.

There is an increase in the number of people above 50 years of age who opt for assisted living facilities due to better services and more resources. Also, increased retirement funds help them get the best services present out there.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

Things to Consider Before Writing a Residential Assisted Living Business Plan

Define your services.

As an assisted living service, it is important to list down the services you provide and market that to your customers precisely. This helps your target audience understand your services and what you offer better, and know if your services work for them or not.

Hence, you need to define your services and promote them the right way. Defining your services also helps you gather all the necessary resources for providing the same.

Build a good team

A good and reliable team would be your biggest asset as you go about your business. A good team will help you provide efficient services that are sought after and recommended. It is also necessary to ensure that your team has all the technical and medical skills to provide efficient care.

Find a good location

An accessible location is the primary need of an assisted living service. It should be easy to acquire daily supplies around the facility and easy for friends and relatives to visit. But at the same time, it shouldn’t be too crowded to disturb the peace of the people living in your nursing home.

Invest in the necessary technology

Today there’s a wide variety of technology to monitor sick people while they sleep and provide them assistance when they need it easily. Also, some tools help you remember medicine timings for different patients, so you don’t forget it. Having such technology will help you work more efficiently and give better care to the residents of your assisted living center.

Chalking out Your Business Plan

Reading sample business plans will give you a good idea of what you’re aiming for. Also, it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample business plan for you to get a good idea about what a perfect residential assisted living business plan should look like and what details you will need to include in your stunning business plan.

Residential Assisted Living Business Plan Outline

This is the standard business plan outline which will cover all important sections that you should include in your business plan.

• Problem Definition & Validation
• Strategic Objectives
• Operational Objectives
• Mission statement
• Keys to success
• Home Aid – 3-Year Revenue Highlights
• Company Ownership/Legal Entity
• Interior Operating Facilities
• Hours of Operation
• Startup summary
• Live-in Care
• Packages Offered
• Hourly Care
• Service Execution
• Market segmentation
• Market Trends
• Competitive Advantage
• SWOT analysis
• Distribution Strategy
• Pre-Launch Strategies
• Launch Strategies
• Post-Launch Strategies
• The planned positioning of Home Aid’s Market
• Sales strategy
• Pricing strategy
• Organization chart
• Management Team
• Hiring plan
• Important Assumptions
• Brake-even Analysis
• Profit Yearly
• Gross Margin Yearly
• Projected Cash Flow
• Projected Balance Sheet
• Business Ratios

After getting started with Upmetrics , you can copy this residential assisted living business plan into your business plan and modify the required information and download your residential assisted living business plan pdf or doc file.

It’s the fastest and easiest way to start writing your business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Download a sample residential assisted living business plan

Need help writing your business plan from scratch? Here you go;  download our free residential assisted living business plan pdf  to start.

It’s a modern business plan template specifically designed for your residential assisted living business. Use the example business plan as a guide for writing your own.

Related Posts

Optometrist Business Plan

Hospital Business Plan

Business Plan Layout Tips

400+ Sample Business Plans Template

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

Turn your business idea into a solid business plan

Explore Plan Builder

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

How to Write an Assisted Living Business Plan + Free Sample Plan PDF

Elon Glucklich

7 min. read

Updated April 3, 2024

Free Download: Sample Nursing Home Business Plan Template

With the U.S. senior population expected to reach 80 million by 2040 , the demand for assisted living services is skyrocketing. 

Seniors are living longer, and many are looking for amenities like health care, fitness, and recreation services as they age. This surge in demand, plus consistently high occupancy rates in well-run facilities, means starting an assisted living facility or improving your existing facility can be an incredibly lucrative business venture.

However, achieving success requires more than just filling rooms. From ensuring the health and wellbeing of your residents, to navigating license and permitting requirements, to understanding your market to securing funding for your facility, you’ll need to think strategically to ensure your care facility reaches its full financial potential. 

A business plan organizes your market, customer, and competitive research, so you can prioritize the most profitable services and develop marketing strategies to attract the right residents. Think of it as your roadmap for defining a successful business model. It’s the type of proof of concept that lenders or investors will need to see before they’ll feel comfortable funding your venture .

• What should you include in an assisted living business plan?

Here are a few sections we recommend including in an assisted living facility business plan:

Executive summary

Market analysis, competitive analysis, marketing plan, financial plan.

No two assisted living business plans will be exactly alike. A residential assisted living business owner’s market research and growth strategy will vary depending on the market or markets they’re operating in. And while some assisted living developers own large portfolios of facilities in multiple locations, others may be focused on a single location.

If you’re starting a new assisted living business, it’s likely that you’re seeking a bank loan or outside investment. Business plans written for funding typically follow a detailed and proven structure to impress lenders and potential investors.

Below we’ll highlight some of the most important business plan sections for an assisted living business. 

Your executive summary is your facility’s elevator pitch. 

It’s the first, and sometimes only, section of your business plan that a lender or investor will read. So your executive summary needs to be engaging.

In no more than two pages, draw the reader in with an overview of your business opportunity and mission. Why are you passionate about serving seniors? What problems are you solving for residents and their families?

Describe what sets you apart. Maybe you’re opening a new facility in a location with pristine views and landscaping. Or maybe you’re offering innovative care programs.

Briefly mention your team’s qualifications and commitment to resident care. Touch on the factors that will be key to your success, such as hiring highly trained staff or introducing programs tailored to residents’ needs.

With significant startup costs to run an assisted living facility, it’s crucial that you understand both the broader senior living industry and the dynamics in your market. The market analysis section is where you show potential funders of your project that you’ve done your research.

Get to know your potential residents. Start by analyzing the size and projected growth of the senior population in your area. The U.S. Census Bureau is an excellent source of demographic information, and should include the age breakdown of your community.

It’s also important to determine the characteristics of your potential residents. Are you targeting:

• Active seniors seeking independent living with some support
• Seniors dealing with, or recovering from, surgeries or other medical issues
• Seniors with memory care and other intensive needs

You may be targeting a combination of these services in your assisted living project. But no matter who your ideal customers are, you need to demonstrate through your study of industry and demographics trends that there is a demand for the services you’re offering. 

Identifying your competition is crucial if you’re planning an assisted living facility. A lender or investor will expect your business plan to analyze your facility’s competitors, and demonstrate that there’s room in the market for a new entrant.

Start by researching and listing your competitors. These could be:

• Other licensed assisted living facilities
• Independent living communities
• Adult foster homes
• In-home caregiving services

Note their size, services offered, and any specializations they offer. What are their strengths and weaknesses? Are they large chains or smaller, family-owned facilities? 

Consider factors like:

• Level of care

Be honest about your facility’s strengths and weaknesses compared to the competition. Do you offer a unique activity program? Are your rooms more spacious?  Focus on what sets you apart.

Answering these questions will help you determine how to stand out and win over potential residents and their families.

Remember: Solid research is key. Back up your assumptions about your target market and competition with data and analysis. This shows potential investors and partners that you have a strong grasp of the assisted living landscape.

By the end of your competitive analysis, you should be able to state why a family would choose you over your competitors. 

This is where you turn your market and competitive research into an actionable plan to attract residents to your facility.

By now, you should have plenty of information about the senior living market in your area. Now it’s time to document how you’ll reach families seeking senior care services for their loved ones.

Start by thinking broadly about tactics to reach your target customers:

• Networking with healthcare providers and elder care professionals to spread awareness of your facility
• Advertising online, through television commercials, in printed publications and on social media
• Appearing at community events

Each of these strategies accomplish the goal of boosting your visibility. Make sure your messaging through these marketing channels emphasizes the factors that set your business apart from competitors. They might include: 

• A focus on personalized care
• Top-of-the-line amenities
• A vibrant social calendar

Additionally, spend some time in your marketing plan to discuss your pricing and sales process. Document your pricing and how it compares to your competition. And detail how you will turn prospects into residents. Will families tour in-person? Can they schedule virtual consultations? The plan should detail the entire journey prospects will experience, from initial awareness of your facility to moving in.

Finally, remember to track the results of your marketing efforts. This helps you refine your strategy and get the most out of your marketing budget.

This section is where your careful planning turns into actual numbers . While it might seem intimidating, don’t worry – you don’t need a finance degree to get this right. Here’s what a typical assisted living financial plan includes:

Sales forecast : Project occupancy rates and income from resident services. Be realistic, especially in the first year, and consider different pricing tiers if applicable.

Expense budget : List all planned spending, including:

• Staffing (one of your largest costs)
• Food, maintenance, and supplies
• Insurance, marketing, and licensing fees
• Legal and professional services

Profit & Loss (P&L) : This combines income and expenses to show if you’re profitable.

Cash flow statement : Crucial for managing bills. Shows when money comes in and out, so you avoid cash shortages.

Balance sheet : This snapshots your facility’s financial health, listing assets (like your building), liabilities (like loans), and overall equity.

Important notes

Startup costs : If seeking funding, detail costs like renovations, equipment, and initial staffing.

Assumptions: Be transparent about any predictions you’re making (occupancy rates, growth, etc.). This adds credibility.

Use of funds: Explain to potential investors exactly how their money will fuel your success.

Industry-specific costs: Research sample financials for assisted living facilities to ensure you cover all your bases.

Remember, your financial plan is a living document. Revisit it regularly to track your progress and adjust your strategy as needed.

• Download your free assisted living one page sample business plan

Download our assisted living sample business plan right now for free. You can download other medical and health business plans , or check out Bplans’ collection of over 550 free sample business plans to find more inspiration. If you’re considering other types of senior care businesses, read our article on how to write a home health care business plan .

With tons of opportunity, but significant upfront costs, it’s crucial to do your homework before investing funds in your assisted living plan. Writing a business plan is one of the best ways to put yourself on a path to a financially viable business.

And the business plan is an absolute must if you’re looking for outside funding to help you turn your dream into a reality.

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

Elon is a marketing specialist at Palo Alto Software, working with consultants, accountants, business instructors and others who use LivePlan at scale. He has a bachelor's degree in journalism and an MBA from the University of Oregon.

Table of Contents

Related Articles

1 Min. Read

Free Accounting and Bookkeeping Sample Business Plan PDF

6 Min. Read

How to Write a Yoga Studio Business Plan + Free Sample Plan PDF

12 Min. Read

How to Write a Food Truck Business Plan (2024 + Template)

Free Amazon FBA Business Plan PDF [2024 Template + Sample Plan]

The LivePlan Newsletter

Become a smarter, more strategic entrepreneur.

Your first monthly newsetter will be delivered soon..

Unsubscribe anytime. Privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Home » Healthcare » Assisted Living

A Sample Residential Assisted Living Business Plan Template

Residential assisted living facilities are created for people who are independent but require day-to-day assistance to be able to carry out basic tasks such as taking their medications, bathing, feeding themselves amongst others. It is important to state that people in licensed residential care may require more assistance daily as they usually have complex health care needs.

Available statistics made available by the NCAL show that today there are over 30,000 assisted living communities with one million licensed beds. The average number of licensed beds within these communities is 33, but the largest facilities can have upwards of 100 beds, while the smallest have as little as four to ten.

The average age of assisted living residents is 84. Though most facilities allow patients as young as 65, 52 percent of residents are over 85 and 30 percent are between 75 and 84.

Steps on How to Write a Residential Assisted Living Business Plan

1. executive summary.

Golden Care® Residential Assisted Living, Inc. is a standard residential assisted living facility that will be based in San Diego, California. The organization will be committed to providing a senior housing option in which residents will receive assistance with activities of daily life in a comfortable, home-like environment.

Our residents will be encouraged to maintain the highest level of independence possible and they will be trained not to need the level of care provided by a skilled nursing facility. Sis. Mary Alphonsus is the founder and CEO of Golden Care® Residential Assisted Living, Inc.

Company Profile

A. our services.

Golden Care® Residential Assisted Living, Inc. will provide a range of assistance to our residents so that they will be able to carry out basic everyday tasks such as taking their medications, bathing, feeding themselves amongst others.

Our services are designed to help our residents live their normal life despite their sickness or the condition of their health.

b. Nature of the Business

Our Residential Assisted Living facility will operate as a nonprofit organization, we will source finance from donor organizations, individuals, and relevant government agencies. In some cases, we will charge residents or their families for the services rendered, but we are designed not to make profits.

c. The Industry

Golden Care® Residential Assisted Living, Inc. will operate under the Assisted Living Facility industry.

d. Mission Statement

Our mission is to provide comfortable, safe, and secure facilities that will help adults and people with disabilities to live and enjoy an independent life in a safe environment.

e. Vision Statement

Our vision is to become the best residential assisted living facility in the whole of California. We will continue to set the standard for players in the Assisted Living Facility industry in the United States of America.

f. Our Tagline (Slogan)

Golden Care® Residential Assisted Living, Inc. – A Family and Home You Can Trust!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

Golden Care® Residential Assisted Living, Inc. will be formed as a nonprofit corporation at the state level and we will apply for 501(c)(3) tax exemption at the federal level.

h. Our Organizational Structure

• Head of Residential Assisted Living (President)
• Assisted Living Administrator
• Medication Management Counselors
• Nurse’s Aides
• Home Health Caregivers/Home Caregivers/County Aging Workers Fundraiser
• Account Officer
• Front Desk Officer
• Security Guards

i. Ownership/Shareholder Structure and Board Members

• Mary Alphonsus (Owner and Chairman/Chief Executive Officer) 52 Percent Shares
• Rhoda James (Board Member) 13 Percent Shares
• Fr. Philips Linus (Board Member) 10 Percent Shares
• Fr. Peter Shadrack (Board Member) 10 Percent Shares
• Bridgette Roderick (Board Member and Sectary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Ideal Location for a residential assisted living facility
• Highly Experienced and Qualified Employees and Management
• Access to Pool of Donor Organizations
• Highly Secured, Clean and Well-structured Facility
• Easy Access to Critical Medications, Drugs, and Other Supplies

b. Weakness

• Budget Limitations
• Lack of Customized Software
• Inability to initially run and manage the organization without the support of donations and grants
• Operating from a leased facility (restriction to fully modify the facility to suit our style and taste)
• Inability to retain our highly experienced and qualified employees longer than we want

c. Opportunities

• San Diego, California has loads of aging population.
• The government of California gives support to organizations like ours
• Finance from donor organizations, individuals, and relevant government agencies et al.

i. How Big is the Industry?

The Assisted Living Facility industry is worth over $33 billion in the United States and there are about 20,855 licensed and registered residential assisted livings with a workforce of about 506,551 scattered all across the United States. Please note that currently, around one million Americans live in some type of senior living community, and that number is expected to double by the year 2030.

ii. Is the Industry Growing or Declining?

The assisted living facility industry is growing. As the baby boomer generation continues to enter retirement age, demand for senior care services has surged. Available data shows that by the year 2040, the 85+ population is expected to triple from the 5.7 million there were in 2011 to 14.1 million.

iii. What are the Future Trends in the Industry

The Assisted Living Facility industry is changing, and players in the industry are improvising. No doubt, robotic technology, and specialized software will change the landscape of the Assisted Living Facility industry going forward.

iv. Are There Existing Niches in the Industry? If YES, List them

Yes, there are niche ideas in the Assisted Living Facility industry, and here are some of them;

• Continuing care retirement communities
• Assisted living facilities and homes for the elderly
• Independent-living facilities

v. Can You Sell a Franchise of your Business in the Future?

Golden Care® Residential Assisted Living, Inc. has plans of selling franchises in the nearest future and we will target major cities that have fast-growing aging populations in the United States of America.

• Lack of support from stakeholders and the government
• Unfavorable government policy and regulations.
• Community resistance
• Liability problems
• Continuously changing consumer demands

i. Who are the Major Competitors?

• Harbor House Assisted Living
• Golden Living Assisting Hands
• Assisted Living Concepts Inc
• Assisting Hands Home Care
• HCR ManorCare
• Brookdale Senior Living, Inc
• Brotoloc Health Care Systems Inc
• Tutera Senior Living & Health Care
• Keystone Senior Management Services
• Volunteers of America National Services
• Evangelical Lutheran Good Samaritan Society
• Life Care Centers of America
• Capitol Senior Living
• National Healthcare Corp.
• 5 Star Quality Care
• Benedictine Health System
• Hospice care
• Genesis HealthCare Corp
• Senior Lifestyle Corporation
• Sunrise Senior Living, Inc.

ii. Is There a Franchise for Residential Assisted Living? If YES, List them and their cost

• Assisting Hands Home Care (Initial Investment – $77,050 – $149,000)
• BeeHive Homes Assisted Living (Investment Range – $250,000 – $1,000,000)
• Accessible Home Health Care (Minimum Cash Required – $100,000)
• Acti-Kare Responsive In-Home Care (Minimum Cash Required – $30,000)
• BrightStar Care® (Initial Investment – $93,048 – $154,307)
• Golden Heart Senior Care (Minimum Cash Required – $45,000)
• Amada Senior Care (Initial Investment – Low – $85,010 / High – $178,154)
• Always Best Care (Minimum Cash Required – $60,000)
• Options For Senior America (Minimum Cash Required – $50,000)
• A Place at Home (Minimum Cash Required – $100,000)

iii. Are There Policies, Regulations, or Zoning Laws Affecting Residential Assisted Living facilities?

Yes, there are county or state regulations or zoning laws for Residential Assisted Living facilities. The law in the United States states that before a non-medical home care facility such as Residential Assisted Living can commence operations, there should be at least six residents and at least one trained caregiver there 24 hours a day and 7 days a week.

So also, a standard Residential Assisted Living is expected to have a qualified assisted living administrator, night manager, and 2 or more caregivers depending on the size of the facility.

Marketing Plan

A. who is your target audience.

i. Age range

Our target market falls within 65 years and older.

ii. Level of Educational

We don’t have any restriction on the level of education of those we will accommodate in our residential assisted living.

iii. Income Level

We don’t have any cap on the income level of those we will accommodate in our residential assisted living. Besides, most people who are admitted to residential assisted living have no source of income.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we will welcome to our residential assisted living.

v. Language

There is no restriction when it comes to the language spoken by the people we will welcome into our residential assisted living.

vi. Geographical Location

Residents from any geographical location will be welcomed in our residential assisted living.

vii. Lifestyle

Golden Care® Residential Assisted Living, Inc. will not restrict anyone from accessing our services based on their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

• Build a Referral Network.
• Tap Into Text Marketing.
• Create a call to action that rocks.
• Create landing pages that convert.
• Turn our Social Media Channels Into a Resource
• Develop our Business Directory Profiles
• Promote our residential assisted living through multiple channels
• Build Relationships with Other Nonprofits and related organizations in our Area

i. Traditional Marketing Strategies

• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Broadcast Marketing -Television & Radio Channels.
• OOH, Marketing – Public Transits like Buses and Trains, Billboards, Street shows, and Cabs.
• Direct mail (postcards, brochures, letters, fliers), print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

• Social Media Marketing Platforms.
• Influencer Marketing.
• Email Marketing.
• Content Marketing.
• Search Engine Optimization (SEO) Marketing.
• Affiliate Marketing
• Mobile Marketing.

iii. Social Media Marketing Plan

• Start using chatbots.
• Create a personalized experience for customers.
• Create an efficient content marketing strategy.
• Create a community for our audience (people age 65 and older).
• Gear up our profiles with a diverse content strategy.
• Use brand advocates.
• Create profiles on the relevant social media channels.
• Run cross-channel campaigns.

c. Pricing Strategy

When working out our pricing strategy, Golden Care® Residential Assisted Living, Inc. will make sure it covers upkeep, medications, premium, economy or value, and full care package for each resident in our facility, In all our pricing strategy will reflect;

• Cost-Based Pricing
• Value-Based Pricing
• Competition-Based Pricing.

Sales and Distribution Plan

A. sales channels.

Our channel sales strategy will involve using partners and third parties—such as referral partners, affiliate partners, religious organizations, nonprofit organizations, and charity to help refer residents to us.

Golden Care® Residential Assisted Living, Inc. will also leverage the 4 Ps of marketing which are the place, price, product, and promotion. By carefully integrating all these marketing strategies into a marketing mix, we can have a visible, in-demand service that is competitively priced and promoted to our customers.

b. Inventory Strategy

The fact that we will need toiletries, disinfectants, sanitizers, hand gloves, medications, and foodstuffs means that Golden Care® Residential Assisted Living, Inc. will operate an inventory strategy for ordering, maintaining, and processing items in our warehouse. We will develop our strategy with the same thoroughness and attention to detail as we would if we were creating an overall strategy for the business.

Golden Care® Residential Assisted Living, Inc. will make sure we work with “Just-in-time (JIT) inventory” – (JIT involves holding as little stock as possible, negating the costs and risks involved with keeping a large amount of stock on hand.)

c. Payment Options for Customers

Here are the payment options that Golden Care® Residential Assisted Living, Inc. will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer

d. Return Policy, Incentives, and Guarantees

At Golden Care® Residential Assisted Living, Inc., we offer services, and the nature of the services we offer does not accommodate return policy and incentives, but we guarantee our residents that they will get maximum assistants that will help them carry out their daily activities without any hindrance.

e. Customer Support Strategy

Our customer support strategy will involve seeking customers’ feedback. This will help us provide excellent customer service to our residents, it will help us to first understand their needs, experiences, and pain points. We will work with an effective CRM software to achieve this.

Operational Plan

Our operational plan will cover capacity planning, location planning, layout planning, quality planning, and methods planning.

Overall, we plan to expand our revenue by 25 percent in the second year and the plan will include a marketing, sales, and operations component. The operations component of the plan would include attracting grants and using fundraising strategies that will help the firm to boost our service offerings and to support revenue growth.

a. What Happens During a Typical Day at a Residential Assisted Living?

Residential assisted living means that the workers are supposed to reside in the facility and their typical day-to-day activities revolve around the facility. Our day starts by;

• Helping residents get into/out of bed or chair.
• Helping residents with toilet hygiene.
• Helping residents with Bathing or Showering.
• Helping residents with Getting Dressed.
• Helping residents with Personal hygiene.
• Helping residents with feeding and taking medications.
• Assist residents in Walking/Climbing Stairs.
• Be available to carry out safety and emergency responses when required.

b. Production Process (If Any)

There is no production process when it comes to Residential Assisted Living.

c. Service Procedure (If Any)

The services procedure for a residential assisted living facility is geared towards assisting and teaching skills required to manage one’s basic physical needs, including personal hygiene or grooming, dressing, toileting, transferring or ambulating, bladder control, toilet use, transfers (bed to chair and back), mobility on level surfaces, feeding, and bathing.

d. The Supply Chain

Golden Care® Residential Assisted Living, Inc. will rely on hospitals, religious organizations, and government agencies in our city to refer residents to us. So also, we have been able to establish business relationships with wholesale supplies of toiletries, disinfectants, sanitizer, hand gloves, medications, and foodstuffs et al.

e. Sources of Income

Golden Care® Residential Assisted Living, Inc. will make money from;

• Fees paid by residents or from Medicare
• Contributions for partners and donors
• Grants from government agencies and charity organizations
• Community support.

Please note that a report released by Genworth Financial shows that the average cost of assisted living in 2020 was $4,300 per month. So also, a report published by the National Center for Assisted Living shows that the median cost for assisted living in the United States is about $4,300 per month or $51,600 annually.

Financial Plan

A. amount needed to start your residential assisted living.

Golden Care® Residential Assisted Living, Inc. would need an estimate of $450,000 to successfully set up our residential assisted living in the United States of America. Please note that this amount includes the salaries of all staff for the first month of operation.

b. What are the Cost Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $7,300.
• Marketing, Branding and Promotions – $5,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $250,000.
• Other start-up expenses including, commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $40,000
• start-up inventory – $15,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipping – $80,000
• Website: $600
• Miscellaneous: $2,000

c. Do You Need to Build a Facility? If YES, How Much will it cost?

Golden Care® Residential Assisted Living, Inc. will not build a new facility for our residential assisted living; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Residential Assisted Living?

• Cost of stocking up supplies such as medications, toiletries, disinfectants, sanitizer, hand gloves and beddings et al
• Cost of food supplies and ingredients
• Utility bills (gas, internet, phone bills, signage and sewage et al)
• Salaries of employees

e. What is the Average Salary of your Staff? List the Job Position and their proposed salary based on industry rate and your startup capital

• Head of Residential Assisted Living (President) – $45,000 Per Annum
• Assisted Living Administrator – $36,034 Per Annum
• Medication Management Counselors – $35,600 Per Annum
• Nurse’s Aides – $30,660 Per Annum
• Home Health Caregivers/Home Caregivers / County Aging Workers – $32,878 Per Annum
• Fundraiser – $36,500 Per Annum and based on target
• Account Officer – $35,000 Per Annum
• Front Desk Officer – $28,000 Per Annum
• Cleaners – $22,000 Per Annum
• Security Guard – $22,000 Per Annum

f. How Do You Get Funding to Start a Residential Assisted Living

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from, government, donor organizations, and angel investors
• Source for soft loans from your family members and your friends.

Financial Projection

A. how much should you charge for your service.

At Golden Care® Residential Assisted Living, Inc., our monthly fees for independent living will be $4,315 for assisted living and $5,779 for memory care.

But it is important to note that at Golden Care® Residential Assisted Living, Inc., most of the fees charged our residents are paid by our donors, participating providers, and communities, so we will offer our residents a completely cost-free service with no hidden fees.

b. Sales Forecast?

• First Fiscal Year (FY1): $250,000
• Second Fiscal Year (FY2): $450,000
• Third Fiscal Year (FY3): $550,000

c. Estimated Profit You Will Make a Year?

Golden Care® Residential Assisted Living, Inc. will operate as a nonprofit organization.

d. Profit Margin of a Residential Assisted Living 

Golden Care® Residential Assisted Living, Inc. is designed not to make profits hence we don’t have a profit margin for our services.

Growth Plan

Golden Care® Residential Assisted Living, Inc. will grow by first opening other outlets in key cities in the United States of America within the first five years of establishing the business. We will start selling franchises from the sixth year.

Golden Care® Residential Assisted Living, Inc. plans to expand first to other cities in California, and then to Florida and Texas.

The reason we intend to expand to these geographic locations is that available statistics show that the cities listed above have the highest number of aging people. About 52 million Americans are age 65 or older, according to the Census Bureau’s 2018 population estimates. One-quarter of these older Americans live in one of three states: California, Florida, and Texas.

The founder of Golden Care® Residential Assisted Living, Inc. plans to exit the business via merger and acquisition. We intend to merge with an international charity organization that has a world spread so that the management of the company can be placed under a trusted hand when the founder retires.

The goal of combining two or more charitable organizations that are into assisted living on a global scale is to try and achieve synergy – where the whole (the new company) is greater than the sum of its parts (the former two separate entities) and with a well-structured management team and board of trustee.

More on Assisted Living

Assisted Living Facility Business Plan Template

Written by Dave Lavinsky

Assisted Living Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their assisted living facilities. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through an assisted living business plan template step-by-step so you can create your plan today.

Download our Ultimate Assisted Living Business Plan Template here >

What Is an Assisted Living Business Plan?

A business plan provides a snapshot of your residential assisted living facility as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for Your Assisted Living Facility

If you’re looking to start an assisted living facility or grow your existing facility, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your assisted living facility in order to improve your chances of success. Your residential assisted living business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Assisted Living Facilities

With regards to funding, the main sources of funding for an assisted living facility are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will want to confirm that your financials are reasonable and see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for an assisted living facility is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a residential assisted living business. They might consider funding an assisted living facility with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

Finish Your Business Plan Today!

How to write a business plan for a residential assisted living facility.

If you want to start an assisted living facility or expand your current one, you need a business plan. Below we detail what should be included in each section of your residential assisted living business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of facility you are operating and the status; for example, are you a new business, do you have an assisted living facility that you would like to grow, or are you operating a network of assisted living facilities?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the assisted living facility industry. Discuss the type of assisted living facility you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Overview

In your company analysis, you will detail the type of assisted living facility you are operating.

For example, you might operate one of the following types of assisted living facilities:

• Residential living : this type of facility caters to seniors who need minimal assistance and can manage their daily routines without complex medical monitoring.
• Memory care : this type of facility specializes in helping seniors who live with Alzheimer’s disease or dementia.
• Rehabilitation : this type of facility caters to seniors who need physical, speech, or occupational therapy.

In addition to explaining the type of assisted living facility you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include occupancy goals you’ve reached, awards you’ve won, new buildings you’ve opened, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the assisted living facility.

While this may seem unnecessary, it serves multiple purposes.

First, researching the assisted living facility industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your business plan:

• How big is the assisted living facility industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your assisted living facility. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your assisted living business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: families of seniors requiring minimal to no care, families of seniors needing assistance with activities of daily living, and families of seniors needing memory care.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of assisted living facility you operate. Clearly, families of seniors requiring minimal care would want different services and would respond to different marketing promotions than families of seniors requiring memory care, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, including a discussion of the ages, genders, locations, and income levels of the customers you seek to serve. Because most assisted living facilities primarily serve individuals living in the same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Assisted Living Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Assisted Living Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other assisted living facilities.

Indirect competitors are other options that seniors have to choose from that aren’t direct competitors. This includes 55+ retirement communities, residential home care services, or adult daycares. You need to mention such competition to show you understand that not every senior that needs assistance will choose an assisted living facility.

With regards to direct competition, you want to detail the other assisted living facilities with which you compete. Most likely, your direct competitors will be assisted living facilities located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of seniors do they target?
• What services do they offer?
• What types of living arrangements do they offer?
• What is their pricing?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask the families of your competitors’ occupants what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior services?
• Will you provide services that your competitors don’t offer?
• Will you make it easier or faster for people to join your facility?
• Will you offer more physical and social activities?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For an assisted living business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of assisted living facility that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to standard services offered at an assisted living facility, will you provide exercise classes and equipment, on-site activities and events, transportation services, or pet accommodations?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your assisted living facility. Document your location and mention how the location will impact your success. For example, is your assisted living facility located in a neighborhood, or near a hospital, etc. Discuss how your location might be beneficial for attracting customers.

Promotions : the final part of your assisted living facility marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Listing the business in targeted online directories
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your assisted living facility, including housekeeping, medical care assistance, and meal services.

Long-term goals are the milestones you hope to achieve. These could include the dates when you reach an occupancy of 100, or when you hope to reach $X in revenue. It could also be when you expect to launch an assisted living facility in a new location.  

Management Team

To demonstrate your assisted living facility’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience working with seniors. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act as mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing assisted living facilities or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

An income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you have 10 residents or 60? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $100,000 on building out your assisted living facility, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a residential assisted living business:

• Location build-out including design fees, construction, etc.
• Cost of equipment like assistive devices, security/surveillance, and medical supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your facility blueprint or location lease.  

Putting together a business plan for your assisted living facility is a worthwhile endeavor. If you follow the free template above, by the time you are done, you will have an expert business plan; download it to PDF to show banks and investors. You will really understand the assisted living facility industry, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful assisted living business.

Assisted Living Business Plan Template Download

You can download our assisted living business plan PDF to help you get started on your own business plan.

If you are looking for the quickest and easiest way to complete your business plan, Growthink’s Ultimate Assisted Living Business Plan Template has numerous features not available in the free template including its financial projections template which automatically calculates all of your financial projections including income statements, balance sheets, and cash flow statements.

Don’t you wish there was a faster, easier way to finish your Assisted Living business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.   Click here to see how a Growthink business planning advisor can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Supported Accommodation Business Plan and Financial Forecast Templates

£ 82.99 Original price was: £82.99. £ 52.99 Current price is: £52.99.

Designed for providers seeking Ofsted registration, these templates offer everything you need for a strong business plan and accurate financial forecast, ensuring compliance with Ofsted requirements.

The Business Plan Template provides a structured framework for presenting your vision, mission, and operational strategies. It covers all essential components, from background to marketing and operations. It includes example text for easy customisation, helping you highlight your organisation’s strengths.

The Financial Forecast is an Excel template with 12 months of financial planning, ready to adapt to your figures.

Instant download on purchase.

Description

Our Supported Accommodation Business Plan Template offers a structured framework that guides you through showcasing your vision, mission, and operational strategies. This template covers all essential components required by Ofsted, from background information to marketing plans and operational procedures. It includes example text, providing a valuable reference and inspiration to communicate your organisation’s unique strengths and service offerings effectively. Customise the template easily and create an effective business plan that stands out.

In addition to the business plan, our Financial Forecast Template enables you to accurately project income, expenses, and cash flow for your supported accommodation service. This template ensures you can demonstrate the financial sustainability of your organisation.

Presenting a professionally designed business plan and accurate financial forecast enhances your chances of successful registration with Ofsted. Save time and effort with our meticulously crafted templates designed to meet Ofsted’s expectations. Customise the content to reflect your organisation’s details, and utilise the example text to convey your strengths effectively. Invest in our Supported Accommodation Business Plan and Financial Forecast Templates today and confidently embark on becoming a registered supported accommodation provider.

• Share On Facebook
• Tweet This Product
• Pin This Product
• Email This Product

Related products

Supported Accommodation – Healthy Eating 6 Ingredients or Less

Supported Accommodation Missing Child Policy

How to Open Supported Accommodation for Young People

Residential Assisted Living Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Healthcare and Medical » Assisted Living Facility

A residential assisted living business is a type of senior care facility that provides housing and support services for seniors who need assistance with their daily living activities.

Residential assisted living is typically smaller-scale homes, with fewer residents than a nursing home or assisted living facility.

Suggested for You

• Assisted Living Facility Discharge Disposition Code
• How to Do Due Diligence for Assisted Living Facility On Sale
• 3 Types of Assisted Living Facilities and the Most Profitable
• Who Regulates Assisted Living Facilities in Florida?
• How to Run an Assisted Living Facility Successfully

In addition to providing basic care services, residential assisted living facilities may also offer social and recreational activities, transportation services, and other amenities to help seniors maintain their independence and quality of life.

In many cases, residential assisted living facilities are operated by private individuals or companies, rather than by larger healthcare organizations.

As a result, residential assisted living may offer a more flexible and personalized approach to senior care than other types of facilities.

Steps on How to Write a Residential Assisted Living Business Plan

Executive summary.

St. Lucas® Assisted Living Facility, LLC is a new Residential Assisted Living business that will be located in Oregon, Florida.

Our facility will offer personalized and high-quality care services to seniors who require assistance with daily living, such as bathing, dressing, medication management, and meal preparation.

We will provide a home-like environment that fosters independence, dignity, and socialization, and we will strive to maintain a high quality of life for our residents.

Our management team has extensive experience in the senior care industry, and we have carefully selected and trained our staff to provide the highest quality of care services.

We have also established relationships with healthcare providers and local organizations to ensure that our residents have access to the healthcare services and amenities they need.

St. Lucas® Assisted Living Facility, LLC is well-positioned to become a leading provider of high-quality and personalized senior care services in the Oregon, Florida area.

We are committed to maintaining the highest standards of care, and we look forward to serving our community’s seniors and their families.

Company Profile

A. our products and services.

St. Lucas® Assisted Living Facility, LLC will offer the following services;

• Personalized Care Plans
• Health and Wellness Services
• Social and Recreational Activities
• Nutritious Meals and Snacks
• 24-Hour Staff Support
• Transportation Services
• Housekeeping and Maintenance Services.

b. Nature of the Business

Our residential assisted living business will operate with a business-to-consumer.

c. The Industry

St. Lucas® Assisted Living Facility, LLC will operate in the assisted living industry.

d. Mission Statement

Our mission at St. Lucas® Assisted Living Facility, LLC is to provide high-quality and personalized care services to seniors in a home-like environment that fosters independence, dignity, and socialization.

e. Vision Statement

At St. Lucas® Assisted Living Facility, LLC, our vision is to be the leading provider of personalized and homelike senior care services in our community.

f. Our Tagline (Slogan)

St. Lucas® Assisted Living Facility, LLC – Home Away from Home for the Elderly!

g. Legal Structure of the Business (LLC, C Corp, S Corp, LLP)

St. Lucas® Assisted Living Facility, LLC will be formed as a Limited Liability Company (LLC). The reason why we are forming an LLC is to protect our personal assets by limiting the liability to the resources of the business itself.

h. Our Organizational Structure

• Head of Residential Assisted Living (President)
• Assisted Living Administrator
• Medication Management Counselors
• Nurse’s Aides
• Home Health Caregivers / Home Caregivers / County Aging Workers Fundraiser
• Account Officer
• Front Desk Officer
• Security Guards

i. Ownership/Shareholder Structure and Board Members

• Paul Peterson (Owner and Chairman / Chief Executive Officer) 52 Percent Shares
• Henry Johnson (Board Member) 18 Percent Shares
• Emmanuel Linus (Board Member) 10 Percent Shares
• Jael Martins (Board Member) 10 Percent Shares
• James Cornelius (Board Member and Secretary) 10 Percent Shares.

SWOT Analysis

A. strength.

• Experienced management team with expertise in the senior care industry
• High staff-to-resident ratio, allowing for personalized care
• Focus on maintaining a strong sense of community and socialization for residents
• Convenient location in a growing senior population area
• Strong relationships with healthcare providers and local organizations
• Specialized training for staff to provide the highest quality of care services.

b. Weakness

• Limited capacity due to physical space limitations
• Dependence on a small team of staff members, making us vulnerable to staff turnover and potential loss of expertise
• High start-up costs for the facility set-up, equipment, and staffing.

c. Opportunities

• Growing demand for personalized and homelike senior care services
• Potential for partnerships with local hospitals and healthcare providers
• Expansion into related senior care services such as hospice care or memory care.

i. How Big is the Industry?

The Residential Assisted Living industry was worth over $19.3 billion in revenue in 2021, and it is expected to continue to grow at an annual rate of 5.2% through 2026.

ii. Is the Industry Growing or Declining?

The residential assisted living industry has been growing steadily in recent years, as the population of seniors in need of long-term care continues to increase. According to a report by IBISWorld, the residential assisted living industry generated $19.3 billion in revenue in 2021, and it is expected to continue to grow at an annual rate of 5.2% through 2026.

The COVID-19 pandemic has also contributed to increased demand for residential assisted living services, as many seniors and their families have sought out safer and more personalized care options. The pandemic has also highlighted the need for improved infection control measures and staffing levels in residential assisted living facilities.

iii. What are the Future Trends in the Industry

Technology is becoming more prevalent in residential assisted living facilities, and this trend is expected to continue. This includes the use of smart home technology, telehealth services, and electronic health records.

Residential assisted living facilities are moving towards more personalized care plans that take into account each resident’s unique needs and preferences. This includes offering individualized meal plans, medication management, and other services tailored to each resident’s needs.

Residential assisted living facilities are increasingly focused on sustainability and reducing their environmental footprint. This includes incorporating energy-efficient appliances, recycling programs, and other green initiatives.

iv. Are There Existing Niches in the Industry?

No, there are no existing niches when it comes to the residential assisted living business.

v. Can You Sell a Franchise of your Business in the Future?

St. Lucas® Assisted Living Facility, LLC has plans to sell franchises in the nearest future and we will target major cities with thriving factoring services markets in the United States of America and Canada.

• Competition from other assisted living facilities and senior care providers in the area
• Regulatory and compliance changes that may impact operations and increase costs
• Economic downturns or changes in healthcare policies may affect funding for senior care services.

i. Who are the Major Competitors?

• Other residential assisted living facilities that offer similar services and amenities in the same geographic area
• Skilled nursing facilities
• Home healthcare providers
• Continuing care retirement communities (CCRCs)
• Memory care facilities
• Adult daycare centers
• In-home caregivers.

ii. Is There a Franchise for Residential Assisted Living Business?

No, there is no franchise opportunity for a residential assisted living business.

iii. Are There Policies, Regulations, or Zoning Laws Affecting Residential Assisted Living Business?

Yes, there are policies, regulations, and zoning laws affecting residential assisted living businesses in the United States of America. These regulations vary by state and local jurisdiction, but here are some examples of the types of regulations that may apply to residential assisted living facilities:

• Most states require residential assisted living facilities to be licensed , which involves meeting specific standards for staff training, resident care, safety, and sanitation.
• Local zoning laws may restrict the location of residential assisted living facilities, including the type of residential area where they can be located and the number of residents they can accommodate.
• Residential assisted living facilities must comply with building codes that ensure safety and accessibility for residents, including requirements for fire safety, emergency exits, and accessibility features.
• Residential assisted living facilities must comply with state and federal health and safety regulations, including infection control procedures, medication management, and emergency preparedness plans.
• Residential assisted living facilities must meet staffing requirements for the number and qualifications of staff members, including requirements for licensed nurses and certified nursing assistants.
• Residential assisted living facilities must protect the rights of residents, including the right to privacy, dignity, and autonomy.
• Residential assisted living facilities must carry liability insurance and meet other insurance requirements.

Marketing Plan

A. who is your target audience, i. age range.

Our target market comprises adults above 65 years old.

ii. Level of Educational

We don’t have any restrictions on the level of education of our clients.

iii. Income Level

There is no cap on the income level of those we will welcome to our facility.

iv. Ethnicity

There is no restriction when it comes to the ethnicity of the people we will welcome to our facility.

v. Language

There is no restriction when it comes to the language spoken by the people we will welcome to our facility.

vi. Geographical Location

Anybody from any geographical location will be welcome to our facility.

vii. Lifestyle

St. Lucas® Assisted Living Facility, LLC will not restrict any client from accessing our facility because of their lifestyle, culture, or race.

b. Advertising and Promotion Strategies

• Content marketing
• Deliberately Brand Our Facility
• Email marketing
• Events and sponsorships
• Pay-per-click (PPC) advertising
• Referral marketing
• Search engine optimization (SEO).

i. Traditional Marketing Strategies

• Broadcast Marketing -Television & Radio Channels.
• Marketing through Direct Mail.
• Print Media Marketing – Newspapers & Magazines.
• Out-of-home (OOH) advertising – Public transit like Buses and Trains, Billboards, Street shows, and Cabs.
• Leverage direct sales, direct mail (postcards, brochures, letters, fliers), tradeshows, print advertising (magazines, newspapers, coupon books, billboards), referral (also known as word-of-mouth marketing), radio, and television.

ii. Digital Marketing Strategies

• Affiliate Marketing
• Content Marketing.
• Email Marketing.
• Influencer Marketing.
• Mobile Marketing.
• Social Media Marketing Platforms.
• Search Engine Optimization (SEO) Marketing.

iii. Social Media Marketing Plan

• Create a personalized experience for our customers.
• Create an efficient content marketing strategy.
• Create a community for our target market and potential target market.
• Create profiles on relevant social media channels.
• Gear up our profiles with a diverse content strategy.
• Start using chatbots.
• Run cross-channel campaigns.
• Use brand advocates.

c. Pricing Strategy

St. Lucas® Assisted Living Facility, LLC’s pricing strategy should take into account factors such as the cost of the value of service offering, and the level of competition in the market. We will also analyze the competition’s pricing and services to ensure the business remains competitive while maintaining profitability. Here is our pricing strategy:

• Tiered Pricing
• All-Inclusive Pricing
• Ala Carte Pricing
• Move-In Specials
• Long-Term Contracts
• Medicaid and Medicare Programs
• Private Pay.

Sales and Distribution Plan

A. sales channels.

Our sales channels will include both direct and indirect channels and they are:

• Direct sales: This involves the residential assisted living business’s sales team directly reaching out to potential clients, such as small and medium-sized healthcare-related businesses, through email, phone, or in-person meetings.
• Referral sales: This involves leveraging existing clients, business partners, and other industry contacts to refer potential clients to the residential assisted living business .
• Online sales: This involves using digital channels such as the company’s website, social media, and online advertising to generate leads and attract potential clients.
• Broker or agent channels: This involves working with brokers or agents who act as intermediaries between the residential assisted living business and potential clients, referring clients to the company in exchange for a commission.
• Partner channels: This involves working with strategic partners, such as doctors, hospitals, and other healthcare service providers, to offer factoring services to their clients.
• Industry-specific sales channels: This involves targeting specific industries that may have a higher demand for residential assisted living services
• Trade shows and events: This involves participating in industry trade shows and events to generate leads and build relationships with potential clients.

b. Inventory Strategy

Our inventory strategy will involve managing and tracking the availability of essential supplies such as food, medication, medical equipment, and cleaning products. The strategy will also involve setting levels for inventory, monitoring usage, and ordering supplies in advance to ensure that there are no shortages.

We will also implement software systems to automate inventory management and improve efficiency. Having effective inventory management will help ensure that residents receive high-quality care while reducing waste and minimizing costs for the business.

c. Payment Options for Customers

Here are the payment options that St. Lucas® Assisted Living Facility, LLC will make available to her clients;

• Apple Pay and Google Wallet
• Gift cards and store credit
• Credit and debit cards
• Installment payments
• Cash on service delivery.

d. Return Policy, Incentives, and Guarantees

As a residential assisted living services provider, we may not offer a traditional return policy, incentives, or guarantees.

e. Customer Support Strategy

Providing exceptional customer support is crucial for the success of our residential assisted living business. Here are some customer support strategies that we will adopt:

• Provide multiple communication channels for residents and their families
• Offer personalized attention
• Set clear expectations.
• Maintain transparency.
• Offer value-added services.

By implementing these strategies, our residential assisted living business can provide excellent customer support and build long-term relationships with all our clients (residents).

Operational Plan

The operational plan for our residential assisted living business is a detailed document that outlines the day-to-day operations of the business, including staff responsibilities, resident care plans, facility maintenance, and financial management.

The plan typically includes specific goals and objectives, as well as strategies for achieving those goals. It will also address risk management, emergency preparedness, and compliance with regulations and policies.

a. What Happens During a Typical Day at a Residential Assisted Living Business?

A typical day at a residential assisted living business involves providing care and support for residents with a variety of needs.

The day may begin with breakfast and medication administration, followed by activities such as exercise classes, social events, and games. Staff members provide assistance with activities of daily living (ADLs) as needed, such as bathing, dressing, and grooming.

Medical care may include regular check-ins with healthcare providers, medication management, and assistance with medical equipment. Meals are typically provided throughout the day, with snacks and beverages available as needed. Residential assisted living businesses may also offer specialized therapies or services, such as physical therapy or salon services.

Staff members are available around the clock to provide care and support for residents, and emergency procedures are in place to ensure the safety and well-being of all residents.

b. Production Process

There is no production process when it comes to residential assisted living businesses.

c. Service Procedure

Not applicable.

d. The Supply Chain

A supply chain is not applicable to a residential assisted living business.

e. Sources of Income

At St. Lucas® Assisted Living Facility, LLC we will make money from resident fees, government programs such as Medicaid or Veterans Affairs, and private pay options such as long-term care insurance or personal funds.

Financial Plan

A. amount needed to start your residential assisted living business.

St. Lucas® Assisted Living Facility, LLC would need an estimate of $350,000 to successfully set up our residential assisted living business in the United States of America. Please note that this amount includes the salaries of all our staff for the first month of operation.

b. What are the Costs Involved?

• Business Registration Fees – $750.
• Legal expenses for obtaining licenses and permits – $1,300.
• Marketing, Branding, and Promotions – $1,000.
• Business Consultant Fee – $2,500.
• Insurance – $5,400.
• Rent/Lease – $150,000.
• Other start-up expenses include commercial satellite TV subscriptions, stationery ($500), and phone and utility deposits ($2,800).
• Operational Cost (salaries of employees, payments of bills et al) – $30,000
• Start-up Inventory – $25,000
• Store Equipment (cash register, security, ventilation, signage) – $4,750
• Furnishing and Equipping – $35,000
• Website: $600
• Opening party: $4,000
• Miscellaneous: $5,000

c. Do You Need to Build a Facility? If YES, How Much will it cost?

St. Lucas® Assisted Living Facility, LLC will not build a new facility for our residential assisted living business; we intend to start with a long-term lease and after 5 years, we will start the process of acquiring our own facility.

d. What are the Ongoing Expenses for Running a Residential Assisted Living Business?

• Staffing costs (salaries, benefits, and training for caregivers, nurses, and administrative staff)
• Facility expenses (rent, utilities, property taxes, maintenance, and insurance)
• Food and supplies (groceries, medications, medical supplies, personal care items, and cleaning supplies)
• Marketing and advertising
• Administrative expenses (office supplies, legal fees, accounting services, and software or technology systems)
• Resident care expenses (medical equipment, therapy services, and other specialized care needs)
• Compliance expenses.

e. What is the Average Salary of your Staff?

• Head of Residential Assisted Living (President) – $45,000 Per Annum
• Assisted Living Administrator – $36,034 Per Annum
• Medication Management Counselors – $35,600 Per Annum
• Nurse’s Aides – $30,660 Per Annum
• Home Health Caregivers/Home Caregivers/County Aging Workers – $32,878 Per Annum
• Account Officer – $35,000 Per Annum
• Front Desk Officer – $28,000 Per Annum
• Cleaners – $22,000 Per Annum
• Security Guard – $22,000 Per Annum.

f. How Do You Get Funding to Start a Residential Assisted Living Business?

• Raising money from personal savings and sale of personal stocks and properties
• Raising money from investors and business partners
• Sell shares to interested investors
• Applying for a loan from your bank/banks
• Pitching your business idea and applying for business grants and seed funding from the government, donor organizations, and angel investors
• Source for soft loans from your family members and friends.

Financial Projection

A. how much should you charge for your product/service.

St. Lucas® Assisted Living Facility, LLC will charge based on what is obtainable in the United States. Our average monthly cost for a one-bedroom unit is $4,000. Please note that we will offer various pricing options and also accept government programs or private pay options, such as long-term care insurance,.

b. Sales Forecast?

• First Fiscal Year (FY1): $250,000
• Second Fiscal Year (FY2): $450,000
• Third Fiscal Year (FY3): $520,000

c. Estimated Profit You Will Make a Year?

• First Fiscal Year (FY1) (Profit After Tax): $150,000
• Second Fiscal Year (FY2) (Profit After Tax): $200,000
• Third Fiscal Year (FY3) (Profit After Tax): $300,000

d. Profit Margin of a Residential Assisted Living Business Product/Service

The ideal profit margin we hope to make at St. Lucas® Assisted Living Facility, LLC will be between 10 and 20 percent on each job carried out irrespective of the distance covered.

Growth Plan

A. how do you intend to grow and expand by opening more retail outlets/offices or selling a franchise.

St. Lucas® Assisted Living Facility, LLC will grow our residential assisted living business by first opening other offices in key cities in the United States of America within the first five years of establishing the business and then start franchising in the nearest future.

b. Where do you intend to expand to and why?

St. Lucas® Assisted Living Facility, LLC plan to expand to;

• Phoenix, Arizona
• Dallas, Texas
• Atlanta, Georgia
• Denver, Colorado
• Tampa, Florida
• Nashville, Tennessee
• Charlotte, North Carolina
• Portland, Oregon
• Minneapolis, Minnesota
• San Diego, California.

The reason we intend to expand to this geographic location is the fact that available statistics show that the cities listed above have a growing elderly population and a high demand for senior care services, making them potentially attractive markets for residential assisted living businesses.

St. Lucas® Assisted Living Facility, LLC’s founder intends to exit the business through a merger and acquisition. We want to merge with a global residential assisted living company so that the company’s management can be placed in trusted hands when the founder retires.

The goal of combining two or more international residential assisted living businesses on a global scale is to achieve synergy, in which the whole (the new company) is greater than the sum of its parts (the former two separate entities), and with a well-structured management team and board of trustees.

Number of items in basket: 0

• Your basket is empty.
• Subtotal: £0.00
• Estimated Tax: £0.00
• Total: £0.00

Business Startup – Supported Living Package

Are you planning on starting a supported living business.

If the answer to the above question is YES, then our Business Start Up Package is the ideal solution to help you establish your new supported living service.

W&P is a leading provider of Compliance and Policy services in the UK.  Established in 2001, we are a family run business, priding ourselves on the quality of our service provision. We aim to provide a professional, responsive, efficient and impartial service to our diverse customer base. We have a dedicated inhouse compliance team of professionals from a diverse range of backgrounds with extensive knowledge and experience within Nursing, Residential, Domiciliary and  Supported Living services .

How to Start a Supported Living business in the UK

W&P understands the complexities and challenges of starting up a Supported Living business and that’s why we developed the Start-up Package to provide a one stop shop of all the essential tools needed to set up and run a your care service.  The Supported Living Start Up package has been designed to be help you realise your business objectives from inception through registration and beyond.

PLEASE NOTE : If you are NOT registering with CQC you should visit our alternative Supported Living Package for Non-Registered Providers .

What’s included in the Business Startup Package

Standard Package

£1200 + vat

Enhanced Package

£1600 + vat

Supported Living Policies & Procedures

(£995.00 + vat when purchased separately)

The Supported Living Policies include over 120 essential policies for your Supported Living Business. They are divided into 3 sections for ease of reference and will be branded with your company name, logo and contact details.

1. Direct Care Policies – These relate directly to the provision of care and support. 2. Managing Care Policies – All you need to manage the service effectively. 3. Staffing Policies – Everything from employing, training and managing your staff.

[ full details ]

Recruitment & Personnel Form Templates

(£105.00 + vat when purchased separately)

All you will need to get started Recruiting and Selecting staff for your Supported Living home.

The forms provide evidence for  CQC  requirements under Schedule 3. They include over 20 form templates including, Spot Checks, Supervision and Appraisal Records, Recruitment Forms, Letter templates and many more.

Assessment & Care Planning Templates

(£99.00 + vat when purchased separately)

The set includes… Assessment Assessment of Need About me

Care Planning Care Plan Template Care Review Template Consent to Care and Support Diabetic Care and Support Plan Type 1 Diabetes Diabetic Care and Support Plan Type 2 … plus many more.

[ full details]

Quality Assurance & Audit Templates

(£125.00 + vat when purchased separately)

The set includes…

Accident and Incident Reports Care and Support Plan Audit Tool Dignity Audit Hoist & Sling Audit Infection Control Audit Medication Audit Tool Personnel Audit Tool Pressure Area Audit Tool Safeguarding Audit Tool Quality Audit Questionnaires Annual Quality Audit Questionnaire First Response Quality Audit Questionnaire … plus many more.

Health & Safety and Risk Assessment Templates

The set includes 19 Risk Assessment Templates including…

Risk Assessment: Choking Risk Assessment: COSHH Risk Assessment: Diabetes Risk Assessment: Falls Risk Assessment : Financial Abuse Risk Assessment: Infection Control & Cleanliness Risk Assessment: Lone Workers Reporting Log Risk Assessment – Lone Worker Hazard Checklist for Lone Working … plus many more.

Medication Management Form Templates

The Management of Medicines is now an area of activity that needs to be at the core of your care needs assessment process. These Management of Medicines forms assist in this process and provide a framework which should be regularly reviewed and amended as events unfold.

Supported Living Staff Handbook

(£115.00 + vat when purchased separately)

The Supported Living Staff Handbook assist you in clearly explaining your expectations for your employees, and describes what they can expect from your organisation. They describe your legal obligations as an employer, and your employees’ rights.

Train the Trainer Pack

(£299.00 + vat when purchased separately)

This Training Pack is an in depth, step by step, knowledge led learning course which will enable good In-House Training to become a reality. It covers all aspects of good training practice, with practical tips on how to make learning interesting and fun whilst getting the learning across to all types of people and learning styles.

Policy & Procedure Update Service

(Free for the first year)

The Supported Living Business Package includes a years of Policy Updates free of charge.

W&P’s policy and compliance team constantly scan and review all the statutory websites and regulatory publications to track the very latest developments in the Health & Social Care Sector. We then assimilate all the data collected and update the policies and procedures. After the first year of free updates you can choose to renew the update service, or not. The update service is just £225 (exc vat) per year after the first free year of updates.

Financial Viability Form

CQC wants to see that your business has the necessary working capital to sustain itself during the initial months of trading. For convenience we have included a copy of the CQC’s template, the template must be completed and signed by a financial professional. You cannot submit your application without a signed Financial Viability Form.

Adult Safeguarding Training Pack

These comprehensive training packs provide evidence for the CQC compliance requirements, evidence for the Care Certificate and evidence for the Diplomas in Health and Social Care (RQF). They are a flexible and affordable training solution, one purchase of any title allows you to train as many learners as you require which means no ongoing License or usage fees.

Care Certificate Training Pack

(£416.00 + vat when purchased separately)

W&P’s Care Certificate pack has been designed to be easy to follow and accessible for both the trainer and the trainee. Written by users for users, we have made our packs more manageable by dividing the core units into 3 x 1 month sections making modular learning much easier.

Bespoke Business Support

(£75.00 +vat per hr when purchased separately)

Our bespoke business support is tailored to the needs of your business to ensure it is relevant and useful tool for organisation. It can be used to support in helping complete the application form for CQC registration, preparing for the first visit after application and support with being ready to start trading as an organisation in health and social care. The support can be centred on regulatory requirements or tailored to your specific needs.

Business Plan Template

(£49.99 + vat when purchased separately)

It is now a requirement to submit a business plan with your CQC application. The Business Plan Template is structured in accordance with CQC requirements including, Executive Summary, who is responsible for the plan, operations, finance, sales, market research and much more. You cannot submit your application without a completed business plan.

Business Contingency Bundle

(£75.00 + vat when purchased separately)

The Business Contingency Bundle includes the following templates; Business Continuity Plan, Business Contingency Communication Record, Business Contingency Plan Revision Record, Business Contingency Testing Record, Business Contingency Data Tracker and a IT/Data Systems Spec Sheet.

Quality Management Bundle

The Quality Management Bundle includes the following templates; Corrective & Preventive Action Report, Internal Audit Report, Internal Quality Audit, Management Review Agenda and a Non Conformance Register.

Staff Training Matrix

(£22.00 + vat when purchased separately)

A detailed training matrix which covers management and care staff and includes an induction process example for customers to edit to reflect their own induction methods. The training matrix does not need to be completed but you do need to submit the blank template with your application.

Call our team on 01305 767104 or request a call back

I’m not registering with CQC, should I choose a different package? Yes, you should choose our Supported Living Non CQC startup package .

Does this package include support with the completion of my CQC registration application? Yes, we act as mentors so a “doing with” as opposed to a “doing for” approach. We do not complete the application for you but act as mentors to guide you through the process. This is important because the registration inspector uses the information to plan the fit person interview and remembering your own words is much easier than remembering someone else’s.

Does this package include help with preparing for my CQC interview? Yes, business support hours are included in both packages.

Does this Supported Living Package include a Business Plan Template? Yes, in the enhanced package.

Does this Supported Living Package include a Statement of Purpose Template? Yes, in both packages.

Does this Supported Living Package include a Training Matrix? Yes, in the enhanced package.

Does this Supported Living Package include financial projection guidance? Yes, in both packages.

How much is the Business Startup Package?

The Supported Living Start-up packages are excellent, cost effective solutions for starting up your business.

Why Choose W&P’s Business Startup Package

The Start up Team of Advisors have over 100 years of experience in the Adult Care Sector as owners, directors and managers of services. Our experience and knowledge of the sector is pooled to enable us to tailor our advice and guidance to suit your needs.

[ MORE ABOUT US ]

The care industry is heavily regulated so you need a trusted partner to help you navigate through the maze of regulation, good governance and good practice guidance. W&P’s Supported Living Start-up Package is designed to do just that! We offer practical no nonsense advice and guidance to ensure that your business reaches its potential.

Call our team on 01305 767104 or Request a Call Back

As part of our support service to customers, we offer an initial telephone consultation of 30 minutes duration to assist you in your purchase decision. After, purchase, we offer an informal “perspective” view on any issue where you feel you might benefit from a “different view” on a specific situation such as contract monitoring, inspection queries, personnel or safeguarding.

Fill in the form below and we will call you back.

What is 2 + 3?

Latest CQC Compliance News & Articles

Current focus areas for social care providers in CQC inspections

Sustainability – what does it mean for care services and CQC Compliance?

Safe staffing levels in social care services

Call w&p on 01305 767104.

0800 059 9908

Speak to us

KNOW THE BUSINESS

Supported living.

Setting up and running a successful supported living service in the healthcare sector. What you need to know and do.

Supported Living Service

Supported living is a type of social care service designed to help individuals with disabilities, mental health conditions, or other support needs live as independently as possible within their own homes or community-based settings. Unlike traditional residential care, supported living focuses on empowering individuals by providing tailored support that meets their specific needs and preferences. Services typically include assistance with daily living activities (such as personal care, cooking, and cleaning), help with managing finances, accessing education or employment opportunities, and promoting social inclusion. The goal of supported living is to enhance the quality of life, foster independence, and ensure that individuals can lead fulfilling lives within their communities.

Categories of Supported Living

• Sheltered & Extra Care Housing
• Short-term Supported Housing
• Long Term Housing

Supported Living can be a very lucrative industry, but it requires a lot of commitment and people skills to succeed. From the beginning, you must be clear on what model you want to adopt. Having a clear model ensures that service users get the best possible care. The three important factors to consider in supported living is the Service User, Person-Centred Care and Legislation.

Starting A Supported Living Business

To run your business smoothly, below are a few things you need to consider when setting up a supported living service., business registration and set up.

When starting any new business, there are many considerations and potential pitfalls. Supported Living provides innovative, person-centred support for older adults, individuals with mental health issues, learning disabilities, physical and sensory disabilities, autistic adults, care leavers, people fleeing domestic abuse, rough sleepers, those with drug and alcohol problems, vulnerable ex-service personnel, and ex-offenders. This enables them to live as independently as possible within their homes and communities. Launching a Supported Living business can be particularly daunting due to the complexities involved.

Company Registration

• Administration
• HMO Application, Planning Permission
• Registration with CQC, CIW or RQIA
• Recruitment, induction and training
• Payroll and VAT
• Disclosure Barring Service (DBS)
• Funding cashflow – tendering, direct payments

Our Startup Packages

From £3,685 - £12,550, crafted by industry and business experts..

Accelerate your Supported living business and save yourself from the overrated ‘trial and error’. Get it right the first time with our comprehensive package, which has everything you will ever need to set up, build and grow a successful Supported Living business.

What the package includes

We boast of many years of business and marketing consultancy experience, working with healthcare businesses across the country, helping them establish and grow their businesses and acquire great financial return.

• Company set up
• Compliance and Regulations
• Operations Set-up
• Property Evaluation
• Email Accounts
• Branded Documents
• Branded Policies
• Branded Business Forms
• Systems & Software Support
• Tender Writing
• Planning Permission
• HMO Application
• Payroll Systems
• Food & Hygiene Registration
• Recruitment Process
• Project Costing
• Identification of tenders
• Housing Compliance checks

1. Set-up, Registration & Information

Business plan.

We co-create a comprehensive business plan for your new business, which includes a cash flow forecast as well as a profit and loss statement.

Name Storming

We help come up with a great name for your care business, a name that sells, is adequate for the business type and easy to remember.

We register your company with the Companies House and provide you with a postal as well as a digital certificate of incorporation.

Register As An Employer

Your company is registered as an employer with relevant authorities. We will register you for PAYE.

IT Guidance

We provide guidance on the kind of equipment tools and resources you need for your business.

Office Space Support

We assist on information as well as office search around your location.

Register For VAT Tax

Where required we will register your company for VAT.

Virtual Landline Recommendation

We provide you with a recommendation for an established virtual landline provider, ensuring you can take your calls on-the-go.”

Register For Corporation Tax

At company registration your company is automatically enrolled for corporation tax with the HMRC, therefore you are covered on this.

Data Protection Registration

For the nature of your business, as a legal obligation we register your new organisation for data protection. *There is a yearly charge of £40 which you have to pay for the following years, we pay for year one.

Information And Guidance

• Business Overview Guide –  This gives you details about the Supported Living business, helping you understand the ins and outs of it all.
• Limited Company Regulation Guide –  Provides the legal framework of setting up and running a business as a limited company.
• Directors Responsibilities Guide – Provides guidance for the director of a business in the UK.
• Trademarking Guide – Provides an understanding about trademarking your business.
• Tax & HMRC & Self Assessment Guides – Provides an understanding for your tax responsibilities.
• Bank Account Set-up Guide – Provides guidance on opening up a suitable bank account.
• Insurance Guide – Provides guidance and information on setting up suitable insurance for your business as well as list of providers.
• Office Health and Safety Set Up Guide – Provides you with a list of your obligations in a poster format.

2. CQC Registration

Completion of forms, guidance & CQC Support

We provide advice and guidance on CQC registration, regulations and monitoring. We also help with the completion of the application forms for both the new provider and the registered manager, as well as the preparation of the statement of purpose. We will review the CV for the Registered Manager & Nominated Individual to ensure they meet the CQC requirements.

We assist in:

• Reviewing Registered Manager CV
• Providing all CQC application requirements,
• Liaising with CQC for further requirements and supporting documentation,
• Responding to CQC post-interview requirements

3. CQC Interview / Inspection training & preparation

We supply a day’s training in preparation of CQC interview and to ready your company to provide the service, covering the fundamental principles the the CQC Key Line Of Enquiry, as well as the following:

• Team Assessment
• Manager Assessment
• The Provider’s Role Outline
• The Nominated Individual’s Role Outline
• Office Evaluation and Recommendations
• Health and Safety Assessment
• Office Risk Assessment
• Evaluation of Filing and Data Management
• Recommendations on How to Set Up the Relevant Files
• Evaluation and Verification of Documents and Readiness to Provide Service
• Registered Manager Interview Coaching, Mock interview and advice
• Question and Answer Session

4. Branding

We help our clients build relevant, credible, differentiated and enduring healthcare recruitment brands, that not only attract potential clients and candidates, but also last for a lifetime.

Logo Design

We design a suitable logo of your business, our designers have a great deal of experience in designing logos for business in the healthcare sector, we promise to create the right logo concept for your business.

* Our process – We research and come up with a suitable concept specific to your business, which we share with you and if you are not happy with the concept we will provide further concepts based on your feedback and input.

Business Card

We design a business card for your business and we customise for up to 5 staff names.

* Please see the printing section for the number of a business card printed with the package.

We design a professional letterhead for your business based on your logo concept and branding guidelines. You will also be provided with a Word version of the letterhead.

Compliment Slip

We design a professional compliment slip for your business based on your logo concept and branding guidelines.

We design a professional ID badge for your business based on your logo colours, concept and branding guidelines.

Email Signature

We design your professional business email signature. * All signatures are customised for all the email accounts we create and the signature is easy of you to use and edit for any future emails you create.

Domain Name Registration – 1 year We register your business domain (e.g. www.yourcompanyname.co.uk) name on your behalf. * You have rights to your domain name and have full access to manage it from your control panel.

GET THE PRINT VERSION

Tired of scrolling? Download a PDF version for easier offline reading and sharing.

Get Started

Let us help you get your business started today. Ring us or click the button below and we will talk you through the process and get you started in no time.

We not only create a website for your business, but we also create your business on your website.

• Domain Name Registration  – We register your business domain (e.g. www.yourcompanyname.co.uk) name on your behalf for 1 year. * You have rights to your domain name and have full access to manage it from your control panel.

Website Features

• Professional & Clean Design
• Quality Content
• High-quality Licensed Images
• Worldclass User Experience
• Social Media Integration
• Application Form Download
• Time Sheet Download
• Admin Panel (easy to edit)
• Testimonials
• Additional Document Download
• Online Application
• Traffic Reporting
• Online Application Form
• Job Listings
• Conversion-focused
• Emailing Portal
• Online Signature
• Unlimited Pages

GDPR (GENERAL DATA PROTECTION REGULATION) COMPLIANCE

By having your website designed and developed by Care Agency Media, you are assured that it meets GDPR requirements. We ensure we build in all the relevant features, as stipulated by the GDP Regulation, covering, explicit consent, e.g. cookies notifications, privacy by design, open channel for user requests, etc.

WEBSITE HOSTING (FREE FOR 1 YEAR)

Our hosting service provides a safe and secure hosting environment that protects your business and your assets. Below are the hosting features that come with the package. Cpanel hosting – as the website owner you are able to manage your website from a web-based interface.

Your website is protected against malware that otherwise could be on your website for months without you detecting it.

SSL CERTIFICATE

Using HTTPS protocol provides a certain dose of credibility in your visitor’s eyes, trust that you know what you’re doing and that you respect their security and privacy. * Free for one year, then £39/year

6. Email Accounts Set-up

All your email accounts are set up and ready to be used, with relevant email signatures for you to use instantly with less hustle. Email accounts are set with supreme consideration for your typical agency business to ensure convenience and smoother operations.

*Max mailbox size depends on email hosting package type. Email Features

• Email Accounts – 12
• Email Forwarding – 10
• Email Autoresponders – 12
• Max Mailbox Size – 5GB*

7. Online File Storage Set-up

All your files will be available online on a secure, reputable online file storage system that would allow you to access your business files from anywhere in the world, with an internet connection.

8. Recruitment & Staff Forms & Documents

You have access to neatly presented, fresh and branded PDF/Word recruitment forms and documents for your organisation, designed for your requirements, 60+ forms included in your package.

9. Record Forms & Documents

You have Access to branded  Supported Living Record  Forms and documents including Assessment, Care Plans, Risk Assessment, Care Management and Medicine Management Forms for your organisation. These forms are designed for your requirements. You have access to 100+ record forms included in your package.

10. Policies

High-quality, well-designed, well-branded and up- to-date company PDF policy documents ensure your business is well set out . See Appendix for list .

For Comprehensive Care Policies & Procedures

The most comprehensive and compliant management policies, procedures, documents and forms for the health and social care sector on a convenient document management system. Stay compliant and worry free with our reliable, comprehensive policies and management forms.

11. Marketing Materials

• Client Leaflet (for targeting potential clients)
• Company Brochure (Detailed information about your company targeting clients)
• Tri-fold Brochure
• Client Welcome Packs

(All the  above  materials  are  customised for  your company by our talented and experienced designers, the copy is also written for you, you also have ownership of these files including source files.)

12. Sales & Marketing Resources

• Marketing Strategy (Will be available within business plan and guides)
• Sales Strategy (in the business plan and guide)
• Sales Letter (email and Word document)
• Email Marketing Tools Set-up
• Sales Email Templates 
• Telesales Script

13. Online File Storage Set-up

All your files will be available online on a secure, reputable online file storage system that would allow you to access your business files from anywhere in the world, with an internet connection. * Third party online storage – up to 15GB free

14. Procurement & Tendering

• Apply for Tender/s
• Procurement Process
• Recruitment Strategy Implementation
• Accommodation Compliance
• HMO application
• Planning Permission Application

15. Operations & Admin

Operation tools set-up.

• Invoicing – We recommend software and set up for you.
• Payroll – We recommend software to use and service provider options.
• Client management (CRM) – Recommend software to use.
• Filling – Guidance and Training.
• Accounting & Book keeping – We recommend software to use and also refer you to accountants.
• Targets & Goals – Guidance and training.
• Marketing – Strategy Consultation.
• DBS Checks – We recommend a company to use for checking your staff DBS.
• Staff training – We recommend a company to use to train your staff both online and off-line.
• Compliance / Occupational Health – We recommend a company to use for processing your staff compliance.

16. Referrals

• Business Insurance
• Staff Training
• Business Solicitors
• Invoice Factoring – Cashflow finance
• Compliance Memberships
• Accountants

We provide a list of recommended providers, based on our research.

* We are not in any way affiliated with any of the organisation and software providers we recommend, we have come up with this recommendations based on our research and/or experience of using them, you are free to engage any other providers you prefer.

17. Training

Entrepreneurial mindset for starting a supported living business.

Entrepreneur workshop on starting a Supported Living biz. Learn your responsibilities, key skills, self-development, goal-setting & motivation techniques. Led by experienced facilitator, interactive Q

Understanding the Care Quality Commission (CQC) and Its Role in Regulating Supported Living

Learn about the role of the Care Quality Commission in regulating Supported Living services in England & how to maintain compliance for high-quality care.

Building Your Statement Of Purpose

Create a purposeful Statement of Purpose for your Supported Living start-up aligned with CQC standards. Covers aims, service provision, governance & resources for further support. 190 chars.

Provider, NI and RM Responsibilities

This workshop covers the key roles and responsibilities of Providers, Nominated Individuals, and Registered Managers for starting a supported living service in England.

Introduction to Safeguarding Adults

Entrepreneurs of start-up supported living services in UK will gain an understanding of safeguarding adults and their role in ensuring the safety and wellbeing of vulnerable adults in this workshop.

Service Insights for Adult Services: Best Practices for Starting a Supported Living Services

Entrepreneur workshop on Adult Services in England. Learn best practices in assessments, care planning, risk management & regulatory standards for quality support. Practical tools & tips provided.

Financial Management for Supported Living Start-Up Services

Learn financial management strategies for start-ups in supported living services. Understand budgets, funding, financial statements, and planning for growth.

Fit and Proper Person Assessment Preparation (CQC)

Get ready for the Fit and Proper Person Assessment with our workshop! Learn how to meet CQC requirements, demonstrate competence, and succeed in the assessment.

Delivering Quality Supported Living

This workshop is designed for entrepreneurs starting a supported living service in England. Learn about practical service provision and dealing with service users.

Service Location & Accommodation

Finding the Right Service Location and Accommodation for your Supported Living Start-up in the UK: Property Standards, Quality, and Guidelines

Leveraging Business Information Systems for Supported Living Services

Learn how BIS can streamline business processes, enhance decision-making, and increase efficiency for supported living.

18. Printing

As part of the package we provide printed material with the following quantities:.

• Business Cards: (2 sets 250
• Client Leaflet: 1000
• Staff Leaflet: 1000
• A3 Poster: 10
• A4 Folders: 250
• Letterheads: 1000
• Compliment Slip: 1000
• Time sheets: 1000
• Company Brochure: 100
• Roll-up Banner: 1

* If you wish to have more printed materials beyond the package,we can provide a quote for that. * We always thrive to provide the best quality paper for the printed materials although stock may vary.

19. Other Resources Provided

• Marketing Data – ± 600 entries (Regional/County or radius based)
• Uniforms – 12 – 20 (12 tunics or 22 Polo T-shirts)
• ID Badges – 20 x ID Badge Printing Credits (You order ID Badges for 20 staff as you recruit)
• Health & Safety Poster
• First aid kit – Fulfilling Health and Safety Executive content recommendations for your workplace, which includes:
• 1 x Guidance Leaflet
• 20 x Washproof Plasters
• 2 x Eye Pads with Bandage |15
• 4 x Triangular Bandages
• 6 x Safety Pins
• 6 x Sterile Dressings 12x12cm
• 2 x Sterile Dressings 18x18cm
• 6 x Moist Wipes
• 1 x Pair Disposable Gloves

20. Support

As part of the package we are available for a full year to support you in running your business, answering any questions you may have, resolving some issues you may encounter. Our support package covers:

With the package you get the following:

• CMS/plugin updates
• Web form testing
• Incremental cloud Backups
• Uptime Monitoring
• Security Check
• Monthly Reports
• Monthly Google Analytics Report
• Website support
• Hosting support
• Email management
• 24hr Response Time
• Fixing Broken Links
• Website Back-up
• Website Restoration on attack

* Website Maintenance and support – £20/month or £220/year, you will receive a renewal reminder and offer when your 1year free support expires, so you can choose a suitable package for yourself. As mentioned, with the package, you get a year free.

Website Support & Maintenance

We update many websites every month for clients who understand the importance of keeping their websites updated regularly. By using 300 Media you can be assured of receiving a high level of service and have the peace of mind knowing your website is in safe hands. It will need ongoing management, updating and refining. Updating your website from time to time ensures that your ranking with search engines, like Google, improves over time.

We offer website maintenance and management programs that are professional, inexpensive and take care of your entire web support needs. We work with you to ensure that your website provides accurate and up-to-date information to your visitors. Our monthly website maintenance and management packages are designed to be as simple as possible whilst offering the very best in value for money.

Consultancy

Helping you solve challenges in business.

We are committed to supporting you to develop your business. Whatever challenges you may face in your business journey, our consultants know a thing or two about it and can help you resolve them. Our expertise and experience have supplied us with the specific tools that can help improve your business and deliver the results you desire. Here are some of the consultation services we offer with this package.

Business Optimisation Consultation

Efficiency is about making the best possible use of resources, overtime we have realised that there is a positive correlation between efficiency and profitability of healthcare agencies.

Marketing Consultancy

One of the most critical aspects to your success in healthcare business largely rely on the efficiency and effectiveness of the processes you implement to get your message across to your potential customers.

Recruitment Consultancy

Firstly, our consultants bring a wealth of knowledge, industry experience, frameworks, models and tools to help you in developing, robust solutions for all your recruitment related needs.

General Business Issues

Running a care agency business is a fulfilling and rewarding, but challenging process. Disruptive and unexpected events that threaten to harm people or property, seriously interrupt operations, damage reputation, or impact the bottom line may occur.

Strategy Consultancy

A business strategy is a set of competitive moves and actions that a business uses to attract customers, compete successfully, improve performance, and achieve organisational goals, this is not an easy task.

Operations Consultancy

All you might need is a fresh pair of eyes from an experienced business consultant who can help evaluate how your business is running day to day, offer a a different perspective and help you improve efficiency and ultimately, growth. 

Bid Handling Consultancy

Utilising years of hands-on experience writing and managing 100s of social care bids, we know what approaches can turn your bid into a winning submission. 

Pre-inspection Consultation

From years of experience, we have noticed that Providers who embed a culture of compliance and make provision of high quality care usually achieve positive outcomes, both for themselves and their service users.

Dealing with Safeguarding

When a safeguarding concern has been raised, providers may find it difficult to address the issues raised. Our consultants are on hand to help you navigate  the process of addressing and dealing with safeguarding issues.

We Can Help You Set up

Establish your business in one of the largest, most recession-proof sectors in the country with support from experienced industry experts. Over the years’ we have developed established tools, resources and expertise to help you set up and run any of the businesses listed below.

Temporary Care Staffing Agency

Your company recruits and supplies staff to other established organisations.

Domiciliary / Home Care Agency

Providing personal care and support within an individual’s own home.

• Supported Accommodation for Young People

Provide accommodation and support to young people aged 16+, helping them transition into adulthood.

• Children’s Home

A children’s home is a large house where children and young people live together as a group, with professional staff to look after them.

Residential Care Home

This is a residential setting where a number of older people live, usually in single rooms, and have access to on-site care services.

All round service provider for health and Social care businesses

Starting Up

• Temporary Staffing Agency
• Domiciliary Care
• Combined Agency
• Supported Living Services
• Marketing Support
• Policies & Procedures
• Financing Your Business
• Case Studies
• Terms Of Use

CUSTOMER SERVICE

• Contact Sales
• Request a Call Back
• Client Support
• Your Project

Copyright 2023 © Care Agency Media Ltd, Registered in England & Wales, Company Reg: 11489523.

Privacy Overview

Call us on 0800 059 9908 or complete the form below., we will get in touch.