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“Build-A-Bear: Build-A-Memory” Company’s Case Case Study

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Give examples of needs, wants, and demands that Build-A-Bear customers demonstrate, differentiating each of these three concepts. What are the implications of each on Build-A-Bear’s actions?

Identification of customers’ needs, wants and demands is an important strategy to any marketing department. This is because a firm will be in a position to offer products that march the customers’ needs, wants, or demand leading to their satisfaction. Maxime Clark is aware of the above fact. Through interaction with the customers in her stores, she has collected ideas on their needs and demands.

This has enabled her to produce products that guarantee customer satisfaction leading to annual increases in the store’s profits. The store does not only offer children a variety of teddy bears to choose from, but also provides them with the experience to learn and create their own customized teddy bears. The store is also composed of child-friendly assembly lines made up of various stations i.e. “choose me”, “stuff me”, “stitch me”.

This provides children with a fantasy world where they interact and satisfy their social needs. In the end, they create a need for affection and belonging based on the memory and experience they have when they visit the store. Customers want to gain knowledge on how to customize their products and express their delight or concerns on the same. The store has created an interactive website (BuildABearVille.com) where customers can access information on their products and freely express themselves. Customers demand authority over the teddy bears they purchase and the store has given them the power of customization.

Describe all facets of Build-A-Bear’s product. What is being exchanged in a Build-A-Bear transaction?

BuildABear has concentrated on continuous improvement of the quality of its products rather than explore other business ventures. The firm’s initial product was making teddy bears but this changed over time. In line with the store’s objective, it has created a fantasy world where kids are treated to an experience of a kind. Therefore, in addition to the product, the store also sells experience to the kids. This facet has enabled kids to develop an attachment to the initial product of the company. Apart from making teddy bears, the store also gives the customer a unique opportunity to make the teddy bears themselves basing on their desires.

This has created a sense of control among the store’s customers which has resulted in loyalty to the store’s products. Moreover, the extensive involvement of their customers in the personalization process through their website ( BuildABearVille.com ) has created a platform for interaction with the customers. In addition to getting a teddy bear, a customer can play games and do other activities on this site. Having fun on the store’s website is considered a new product of the store.

Which of the five marketing management concepts best describes Build-A-Bear Workshop?

BuildABear has utilized the product marketing concept. The concept dwells on the idea that customers or consumers will purchase the products that offer quality, performance, and improved features. Maxime Clark collects ideas from kids about their needs and uses these ideas to improve the company’s product. She achieves this by putting herself in the customer’s shoes, interacting with them in her stores, and communicating with them frequently through emails and her website.

The store has now created a genuine fantasy world that is child friendly and is made up of several work stations that give kids an amazing experience. As a way of improving on their product, the store has also given a chance for customers to personalize their products. The customer can improve on the store’s product or he/she can create his/her product to match his/her requirements. Creating an interactive website for the store is also seen as a way of improving the quality and performance of the product. The website improves service delivery to customers by serving millions of customers at the same time. These improvements on the store’s initial product have contributed positively to the profits of the store.

Discuss in detail the value that Build-A-Bear creates for its customers

BuildABear offers a variety of added values to its customers. Unlike their competitors, the BuildABear store designs unique products that are very marketable. They provide customers with freedom of expression by allowing them to create their products in their ways. This has been viewed as a move to empower their customers. It has enabled their customers to get a more attractive, quality, and customized product.

Their products are also priced cheaply at $ 25 as compared to their competitor’s $ 50 to $ 100. The store has also added value to its products through exploiting technology. The website (BuildABearVille.com) provides extra services to the customers who want to have fun. They can play games and do other related tasks in the store. Lastly, the store has created a healthy and vibrant relationship with its customers by listening and providing superior products to them. These values have enabled the store to stand out among its competitors.

Is Build-A-Bear likely to be successful in continuing to build customer relationships? Why or why not?

I think BuildABear will be successful by continuing to build its relationship with the customer. This is because Maxime Clark (CEO) is aware of the fact that understanding customers is important for the success of any firm. She thus devotes her energy to understanding their needs and improving on the products to satisfy the consumer’s needs.

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IvyPanda. (2021, March 23). "Build-A-Bear: Build-A-Memory" Company's Case. https://ivypanda.com/essays/build-a-bear-build-a-memory-companys-case/

""Build-A-Bear: Build-A-Memory" Company's Case." IvyPanda , 23 Mar. 2021, ivypanda.com/essays/build-a-bear-build-a-memory-companys-case/.

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1. IvyPanda . ""Build-A-Bear: Build-A-Memory" Company's Case." March 23, 2021. https://ivypanda.com/essays/build-a-bear-build-a-memory-companys-case/.

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IvyPanda . ""Build-A-Bear: Build-A-Memory" Company's Case." March 23, 2021. https://ivypanda.com/essays/build-a-bear-build-a-memory-companys-case/.

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Build-A-Bear Workshop Case Analysis

Build-A-Bear Workshop, Inc. is an American retailer headquartered in Overland, Missouri, that sells teddy bears and other stuffed animals. Customers go through an interactive process in which the stuffed animal of their choice is assembled and tailored to their own preferences during their visit to the store. Build-A-Bear Workshop is the largest chain that operates in this style. The company has been acclaimed for the quality of its working environment, especially for teenagers who are just starting their first jobs. The company’s slogan was “Where Best Friends Are Made” from 1997-2013, when it was changed to “The Most Fun You’ll Ever Make”.

After Toys “R” Us announced plans to close all 735 of its U.S. stores in March 2018, Build-A-Bear Workshop remained as the only major toy retailer to survive the retail apocalypse.

Build A Bear Case Study Examples

Build a bear case study marketing.

Children. Want: A middle class family want a food. It’s the basic element of life. If these class of children demand to go dinner in a five star hotel. This is a want. It’s difficult to fulfill their desires. At the same time children can play inside the house but if u can afford it […]

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Build-A-Bear Workshop Case Study

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Introduction: The Home Depot, Inc. is the world's leading home improvement store, providing a wide assortment of building materials, home improvement items, and lawn and garden products. The company also provides a number of services including repair, delivery and installation services. At the end of fiscal 2010, they had 2,248 stores globally, with stores located throughout the United States including the Commonwealth of Puerto Rico and the territories of the U.S. Virgin Islands and Guam, Canada, China and Mexico. The Home Depot, Inc. is a Delaware corporation incorporated in 1978. The Store Support Center (corporate office) is located at 2455 Paces Ferry Road, N.W., Atlanta, Georgia 30339. Their internet website is www.homedepot.com (The Home Depot, 2011). Purpose: Identify three areas of The Home Depot, Inc., that warrant further investigation through an operational review & audit and to produce an Engagement Letter for the Operational Review & Audit. Scope: The three areas Audit Team B selected are Management Strategy and Risk Management Planning, Inventory and Supply Chain Logistics and the material effects on the financial statements from Gift Cards Revenue Recognition in the financial disclosures. Audit & Review Objectives: The goals and objectives of the operational audit & review is to determine if the internal control structure of the business is functioning properly. The Auditors will perform an analysis of the business unit objectives, job descriptions, policies and procedures to determine if they are sufficient to produce the most efficient and effective results or maximum productivity based on the law and regulations that govern the industry.

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This research is focused on the area of mobile Big Data, particularly personal location data and its usage to gain insights into customers’ in-store behaviours. The objective of this research is to study the practical potential of mobile Big Data in order to evaluate its impact on business decision-making in the case company. This study was commissioned by Elgiganten AB – Haparanda. The case company is a part of Elkjøp Nordic AS, the largest consumer electronics and home appliances retailer in Sweden. The study stemmed from the need to increase the case company’s understanding of the customers’ behaviours. This research is practically oriented with the theoretical framework revolving around studying the mobile Big Data, sensors’ tracking technologies and Apache Hadoop applications. To accomplish the objectives of this research, the business scenario using mobile Big Data to support decision making in the case company was formulated and scrutinised. The qualitative research method was used in this single case study for the case company. Exploratory research approach was chosen due to the novelty of the research area. This research makes extensive use of both primary and secondary data. The primary data was gathered through in-depth interviews and questionnaire. The secondary data was collected from established research works conducted on mobile Big Data and its related issues, i.e. Big Data technologies, business value and ethics. On the basis of the theoretical discussions, the business scenario, and the in-depth interviews and questionnaire, the research results indicate that mobile Big Data can provide various valuable insights into the customers’ behaviours in the case company’s retail store. Consequently, the business decision-making can be enhanced.

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Build-A-Bear Workshop Case Study Solution

This workshops concept, is not a fad and has the staying power, solely because, the workshop offers a fun filled experience to its customers at a reduced fee and thus, it keeps them coming back. The workshop has perfectly strategized their marketing approach, which is wholly concentrated on customer satisfaction. The unique experience that it offers is what has made it to be one of the leading retailer company in the world. An interactive platform is offered to the customers and it remains vivid in their minds. The children and parents who visit the shop get to interact with the product in each and every step of its making and this interaction process is what makes it exciting for them. In addition, the architectural phenomenology of the workshop stores is of essence and contributes to the interactive experience because, it resembles mini parks that represent a specific theme. The brand has diversified its services, not only in selling the stuffed animals but have turned their shops into party venues where birthday parties can be held. Moreover the workshop, adheres to the changing fashion trends and comes up with unique designs for the stuffed animals every now and then to break monotony.

Interaction with its customers continue even after the sale of the stuffed animal. The workshop gives the stuffed animal a unique number with which it can use to access the company’s website to play games and get music. In addition, the unique number can be used to track a doll that is has been misplaced. The workshop keeps updating its customer of new arrivals and never fails to send them birthday wishes. This goes to show that, the build a bear concept is something that is here to stay and will continue growing because the annual report shows its growth in sales. The company attributes the growth and success to the concept that it has adopted. Hence, consumer experience is critical when it comes to disposing off a product, they claim. Furthermore, the product has been there for several years and it has proved to be that of success.

The target for build a bear workshop is both children and adults who have children to whom they can give gifts to. Children of the age of 3-12 are their main target and mostly children under the age of 14 visit the stores, most of them being boys. The stuffed animal, is bought with a condo like case which serves as a marketing strategy. In that, once another child sees the cub condo he or she will be attracted and will want to get one for his or herself and thus, will end up visiting the stores.

For build a bear workshop to generate repeat visit to their shops, it can, offer a discounted price on their products. This way, every person including the poor can have a chance to visit and have the experience they offer. Moreover, they can expand their target market. Instead of focusing on children under the age of 14 only, they can also come up with products that promote love and friendship for an older age set. Some of adults also love toys as well and they can come up with stuffed or non-stuffed toys for their older customers. This will keep their customers coming with the assumption that they too will get something from the store apart from the family experience. Furthermore, the company can continue to expand its branches to other continents and come up with stuffed animals that people in that continent can relate with, this will keep customers coming back to their stores. The company can as well, settle for online services where, it gives tutorials on how to make stuffed animals for people who cannot access their stores directly and as well offer shipping services at subsidized prices. As it has been seen, the customer service that the company offers is quite remarkable and they can add on to that by, offering home deliveries for those children who are sick or disabled and cannot access the shops. Build a bear company, can offer awards for those who come to their stores, an award such as an additional stuffed animal or can hold games and competitions where one wins a stuffed animal. This gives a more exciting experience that will make the customers revisit the stores with the aim of winning a challenge. The store can come up with coloring books and story books that have stories that involve the stuffed animal that he or she has bought. This makes the stuffed animal more relatable with the owner.

All in all, the build a bear company is one that has had a remarkable growth and it continues to have this same growth even after a hundred years. Their success is fully attributed to their marketing strategy and their focus on services and customer experience. The shops attendants treat the customers in a way they would want to be treated and hence the customer services is very professional and ethical. The shopping experience that they offer is the one thing that is unique with the company and this is what has always made the company’s light shine.

References;

• Berry, L. L., & Lampo, S. S. (2004). Brand in Labour‐Intensive Services. Business Strategy Review ,  15 (1), 18-25.
• Lee, Y. J. (2008). Build-A-Bear Workshop: Its Aesthetic and Ideology.  Art Education ,  61 (6), 20.
• Zwick, D., Bonsu, S. K., & Darmody, A. (2008). Putting Consumers to WorkCo-creationand new marketing govern-mentality.  Journal of consumer culture ,  8 (2), 163-196.

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Case study: Build-A-Bear Workshop

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Let me tell you about one of my favorite stores, Build-A-Bear Workshop, which we believe encapsulates a number of the aspects of the Customer Experience that are fundamental to all businesses.

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Shaw, C. (2005). Case study: Build-A-Bear Workshop. In: Revolutionize Your Customer Experience. Palgrave Macmillan, London. https://doi.org/10.1057/9780230513457_12

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