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Argument and Persuasion: Structuring and Writing an Argument Essay

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• Structuring and Writing an Argument Essay

Page Overview

This page deals with the process of writing the argument: planning, structuring, strategies, writing, revision.

Pre-Writing Considerations

There are things that should be given some attention before you begin writing your argument.  Thoughtful planning in the pre-writing stage increases the chances of your argument successfully convincing your audience.  A well-executed piece of writing should be unified, coherent, and complete.

unified = the paper presents only a single idea or, if more than one idea, one point is made the principal one and the others are subordinated to it 

coherent = the discussion flows smoothly and logically and is easy for the reader to follow; trying to make sense of the writing does not become an ordeal

complete = everything that should be said, has been said; no questions are left in the mind of the reader

Achieving a coherent, complete, unified piece of Argumentative Writing 

1.  Clearly state the argument/proposition of your essay.

2.  Analyze the proposition.  First, jot down points of conflict between your view and the opposing view.  Second, think over your jottings and try to decide which points are the issues on which your argument should hinge.  Third, arrange your jottings in order to give unity and coherence to your essay.

3.  Write a paragraph (or more if necessary) on each point of conflict.  (This step will have some variation, depending on whether you are using the block or point pattern of organization.)

4.  Analyze and evaluate what you have written to see whether (a) the evidence seems reliable and (b) the reasoning free of fallacies.

5.  Establish effective transitions between the discussions of the various points ( coherence ), keeping in mind that your objective is to connect each point to the main contention of your theme, the main proposition.

6.  Think of your introduction.  What makes the topic worth arguing about now (purpose)?  (NOTE:  Your topic should be broad enough to interest a large number of people, yet narrow enough that you can focus and manage the discussion.)  What kind of people are you writing for (audience)?  Can you depend on an interested and sympathetic hearing, or must you strive to gain attention and win people over?  If you have to gain attention, how will you go about it?  After you have thought about these things and written a first draft of your introduction, do you think it necessary to go back and revise the discussion in the body of your essay to make it better adapted to your audience?

7.  Treat your conclusion as the last impression you will leave on your readers.  Do you return here to your key point (your thesis), showing how your whole argument essay bears on and supports it?  Do you leave your readers with a positive impression of your effort, even if you cannot be sure of having totally convinced them by reason? 

Outlines for an Argument Essay

Pattern Outlines for an Argument Essay

(Based on https://apps.spokane.edu/.../Summary%20Response%20Essay%20Assignment.pdf

     In the context of argument, "pro" means agree/support, and "con" means disagree/oppose.   Whether you structure your argument to follow the block style or point-by-point pattern, the three principal components of presentation, support, and refutation must be included.  A point-by-point structure probably will be easier to follow, as the block style creates some separation between the "pro" and "con" sides of an argument which may require readers to do some up-and-down "scrolling" of the text.

Breaking it Down in Detail

• Argument Deconstructed Source: Mesa Community College. Provides multiple links to cover argument in-depth and from many aspects. Includes argument essay charts, outlines, and worksheets.

Defining Arguments:  defines what argument is and is not while providing some insights on laying the groundwork before the writing begins

How To Create an Argument:  covers the stages of pre-writng, writing, and revising an argument

Argument at a Glance: P.A.P.A.: a blank page with no content

Argument Claims:  discusses types of claims and perspectives from which to launch your argument; includes links to sample readings

Argument Outline:  provides outlines for various argument structures and types and also contains worksheets for preparing an argument

Rogerian Argument:  explains an alternative approach to the "traditional" argumentative style

Ethos, Logos, and Pathos:  offers tips on how to interact with the audience in an argumentative context

Fallacies:   a glossary of things to avoid

Sample Essays:  a selection of seven argumentative essays written by students

Argument on the Web

The Purdue OWL:   The OWL is the Online Writing Laboratory maintained by Purdue University.  It is a comprehensive, encyclopedic online reference source for nearly all aspects of research and writing, from topic selection to citation styles and source evaluation.  Every serious researcher should bookmark the OWL. 

For information regarding writing argumentative papers, either type "Purdue OWL"   argument  into an internet search box.  The first page of results provides links to more specific aspects of writing argument.  Or, you can type the word argument into the "Search the OWL" box (https://owl.purdue.edu/search.html).   Once you have landed on any OWL screen, it is good to scan the left pane for other pages which you may find useful.  

CAVEAT:  Purdue OWL has merged with Chegg, a for-profit company who has created a citation machine service for citation management.  This partnership has resulted in pop-up advertisements appearing on OWL screens as well as permitting Chegg influence on OWL's citation help pages.  Those using the OWL may wish to keep these things in mind.

Useful options besides the Purdue OWL are 

• Excelsior College Online Writing Lab  ( https://owl.excelsior.edu/ )
• Massey University OWLL ( http://owll.massey.ac.nz/index.php )

To locate information on the internet on argument, in the search box type argument along with a modifying term such as writing or structure.

To locate additional LibGuides on argument on the internet, in the search box type argument libguide.

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Purdue OWL - Introductions, Body Paragraphs, and Conclusions for an Expository/Persuasive Essay

Introductions, Body Paragraphs, and Conclusions for an Expository/Persuasive Essay

Introduction

The introduction is the broad beginning of the paper that answers three important questions:

• What is this?
• Why am I reading it?
• What do you want me to do?

You should answer these questions by doing the following:

• Set the context – provide general information about the main idea, explaining the situation so the reader can make sense of the topic and the claims you make and support
• State why the main idea is important – tell the reader why s/he should care and keep reading. Your goal is to create a compelling, clear, and convincing essay people will want to read and act upon
• State your thesis/claim – compose a sentence or two stating the position you will support with logos (sound reasoning: induction, deduction), pathos (balanced emotional appeal), and ethos (author credibility).

Thesis Checklist

Your thesis is more than a general statement about your main idea. It needs to establish a clear position you will support with balanced proofs (logos, pathos, ethos). Use the checklist below to help you create a thesis.

This section is adapted from Writing with a Thesis: A Rhetoric Reader by David Skwire and Sarah Skwire:

Make sure you avoid the following when creating your thesis:

• A thesis is not a title: Homes and schools (title) vs. Parents ought to participate more in the education of their children (good thesis).
• A thesis is not an announcement of the subject: My subject is the incompetence of the Supreme Court vs. The Supreme Court made a mistake when it ruled in favor of George W. Bush in the 2000 election.
• A thesis is not a statement of absolute fact: Jane Austen is the author of Pride and Prejudice.
• A thesis is not the whole essay: A thesis is your main idea/claim/refutation/problem-solution expressed in a single sentence or a combination of sentences.
• Please note that according to the MLA Handbook for Writers of Research Papers , Sixth Edition, "A thesis statement is a single sentence that formulates both your topic and your point of view" (Gibaldi 56). However, if your paper is more complex and requires a thesis statement, your thesis may require a combination of sentences .

Make sure you follow these guidelines when creating your thesis:

• A good thesis is unified: Detective stories are not a high form of literature, but people have always been fascinated by them, and many fine writers have experimented with them (floppy). vs. Detective stories appeal to the basic human desire for thrills (concise).
• A good thesis is specific: James Joyce’s Ulysses is very good. vs. James Joyce’s Ulysses helped create a new way for writers to deal with the unconscious.
• Try to be as specific as possible (without providing too much detail) when creating your thesis: James Joyce’s Ulysses helped create a new way for writers to deal with the unconscious. vs. James Joyce’s Ulysses helped create a new way for writers to deal with the unconscious by utilizing the findings of Freudian psychology and introducing the techniques of literary stream-of-consciousness.

Quick Checklist:

_____ The thesis/claim follows the guidelines outlined above

_____ The thesis/claim matches the requirements and goals of the assignment

_____ The thesis/claim is clear and easily recognizable

_____ The thesis/claim seems supportable by good reasoning/data, emotional appeal

Body Paragraphs

Summary: This resource outlines the generally accepted structure for introductions, body paragraphs, and conclusions in an academic argument paper. Keep in mind that this resource contains guidelines and not strict rules about organization. Your structure needs to be flexible enough to meet the requirements of your purpose and audience.

Body Paragraphs: Moving from General to Specific Information

Your paper should be organized in a manner that moves from general to specific information. Every time you begin a new subject, think of an inverted pyramid - the broadest range of information sits at the top, and as the paragraph or paper progresses, the author becomes more and more focused on the argument ending with specific, detailed evidence supporting a claim. Lastly, the author explains how and why the information she has just provided connects to and supports her thesis (a brief wrap up or warrant).

  The four elements of a good paragraph (TTEB)

A good paragraph should contain at least the following four elements: T ransition, T opic sentence, specific E vidence and analysis, and a B rief wrap-up sentence (also known as a warrant) – TTEB!

• A T ransition sentence leading in from a previous paragraph to assure smooth reading. This acts as a hand off from one idea to the next.
• A T opic sentence that tells the reader what you will be discussing in the paragraph.
• Specific E vidence and analysis that supports one of your claims and that provides a deeper level of detail than your topic sentence.
• A B rief wrap-up sentence that tells the reader how and why this information supports the paper’s thesis. The brief wrap-up is also known as the warrant. The warrant is important to your argument because it connects your reasoning and support to your thesis, and it shows that the information in the paragraph is related to your thesis and helps defend it.

Rebuttal Sections

In order to present a fair and convincing message, you may need to anticipate, research, and outline some of the common positions (arguments) that dispute your thesis. If the situation (purpose) calls for you to do this, you will present and then refute these other positions in the rebuttal section of your essay.

It is important to consider other positions because in most cases, your primary audience will be fence-sitters. Fence-sitters are people who have not decided which side of the argument to support.

People who are on your side of the argument will not need a lot of information to align with your position. People who are completely against your argument - perhaps for ethical or religious reasons - will probably never align with your position no matter how much information you provide. Therefore, the audience you should consider most important are those people who haven't decided which side of the argument they will support - the fence-sitters.

In many cases, these fence-sitters have not decided which side to align with because they see value in both positions. Therefore, to not consider opposing positions to your own in a fair manner may alienate fence-sitters when they see that you are not addressing their concerns or discussion opposing positions at all.

Organizing your rebuttal section

Following the TTEB method outlined in the Body Paragraph section, forecast all the information that will follow in the rebuttal section and then move point by point through the other positions addressing each one as you go. The outline below, adapted from Seyler's Understanding Argument , is an example of a rebuttal section from a thesis essay.

When you rebut or refute an opposing position, use the following three-part organization:

The opponent’s argument – Usually, you should not assume that your reader has read or remembered the argument you are refuting. Thus at the beginning of your paragraph, you need to state, accurately and fairly, the main points of the argument you will refute.

Your position – Next, make clear the nature of your disagreement with the argument or position you are refuting. Your position might assert, for example, that a writer has not proved his assertion because he has provided evidence that is outdated, or that the argument is filled with fallacies.

Your refutation – The specifics of your counterargument will depend upon the nature of your disagreement. If you challenge the writer’s evidence, then you must present the more recent evidence. If you challenge assumptions, then you must explain why they do not hold up. If your position is that the piece is filled with fallacies, then you must present and explain each fallacy.

Conclusions

Conclusions wrap up what you have been discussing in your paper. After moving from general to specific information in the introduction and body paragraphs, your conclusion should begin pulling back into more general information that restates the main points of your argument. Conclusions may also call for action or overview future possible research. The following outline may help you conclude your paper:

In a general way,

• restate your topic and why it is important,
• restate your thesis/claim,
• address opposing viewpoints and explain why readers should align with your position,
• call for action or overview future research possibilities.

Remember that once you accomplish these tasks, unless otherwise directed by your instructor, you are finished. Done. Complete. Don't try to bring in new points or end with a whiz bang(!) conclusion or try to solve world hunger in the final sentence of your conclusion. Simplicity is best for a clear, convincing message.

The preacher's maxim is one of the most effective formulas to follow for argument papers:

• Tell what you're going to tell them (introduction).
• Tell them (body).
• Tell them what you told them (conclusion).

 Copyright ©1995-2011 by The Writing Lab & The OWL at Purdue and Purdue University .

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How to Write a Persuasive Essay

Last Updated: December 17, 2023 Fact Checked

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. There are 14 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,285,092 times.

A persuasive essay is an essay used to convince a reader about a particular idea or focus, usually one that you believe in. Your persuasive essay could be based on anything about which you have an opinion or that you can make a clear argument about. Whether you're arguing against junk food at school or petitioning for a raise from your boss, knowing how to write a persuasive essay is an important skill that everyone should have.

Sample Persuasive Essays

How to Lay the Groundwork

• Look for language that gives you a clue as to whether you are writing a purely persuasive or an argumentative essay. For example, if the prompt uses words like “personal experience” or “personal observations,” you know that these things can be used to support your argument.
• On the other hand, words like “defend” or “argue” suggest that you should be writing an argumentative essay, which may require more formal, less personal evidence.
• If you aren’t sure about what you’re supposed to write, ask your instructor.

• Whenever possible, start early. This way, even if you have emergencies like a computer meltdown, you’ve given yourself enough time to complete your essay.

• Try using stasis theory to help you examine the rhetorical situation. This is when you look at the facts, definition (meaning of the issue or the nature of it), quality (the level of seriousness of the issue), and policy (plan of action for the issue).
• To look at the facts, try asking: What happened? What are the known facts? How did this issue begin? What can people do to change the situation?
• To look at the definition, ask: What is the nature of this issue or problem? What type of problem is this? What category or class would this problem fit into best?
• To examine the quality, ask: Who is affected by this problem? How serious is it? What might happen if it is not resolved?
• To examine the policy, ask: Should someone take action? Who should do something and what should they do?

• For example, if you are arguing against unhealthy school lunches, you might take very different approaches depending on whom you want to convince. You might target the school administrators, in which case you could make a case about student productivity and healthy food. If you targeted students’ parents, you might make a case about their children’s health and the potential costs of healthcare to treat conditions caused by unhealthy food. And if you were to consider a “grassroots” movement among your fellow students, you’d probably make appeals based on personal preferences.

• It also should present the organization of your essay. Don’t list your points in one order and then discuss them in a different order.
• For example, a thesis statement could look like this: “Although pre-prepared and highly processed foods are cheap, they aren’t good for students. It is important for schools to provide fresh, healthy meals to students, even when they cost more. Healthy school lunches can make a huge difference in students’ lives, and not offering healthy lunches fails students.”
• Note that this thesis statement isn’t a three-prong thesis. You don’t have to state every sub-point you will make in your thesis (unless your prompt or assignment says to). You do need to convey exactly what you will argue.

• A mind map could be helpful. Start with your central topic and draw a box around it. Then, arrange other ideas you think of in smaller bubbles around it. Connect the bubbles to reveal patterns and identify how ideas relate. [5] X Research source
• Don’t worry about having fully fleshed-out ideas at this stage. Generating ideas is the most important step here.

• For example, if you’re arguing for healthier school lunches, you could make a point that fresh, natural food tastes better. This is a personal opinion and doesn’t need research to support it. However, if you wanted to argue that fresh food has more vitamins and nutrients than processed food, you’d need a reliable source to support that claim.
• If you have a librarian available, consult with him or her! Librarians are an excellent resource to help guide you to credible research.

How to Draft Your Essay

• An introduction. You should present a “hook” here that grabs your audience’s attention. You should also provide your thesis statement, which is a clear statement of what you will argue or attempt to convince the reader of.
• Body paragraphs. In 5-paragraph essays, you’ll have 3 body paragraphs. In other essays, you can have as many paragraphs as you need to make your argument. Regardless of their number, each body paragraph needs to focus on one main idea and provide evidence to support it. These paragraphs are also where you refute any counterpoints that you’ve discovered.
• Conclusion. Your conclusion is where you tie it all together. It can include an appeal to emotions, reiterate the most compelling evidence, or expand the relevance of your initial idea to a broader context. Because your purpose is to persuade your readers to do/think something, end with a call to action. Connect your focused topic to the broader world.

• For example, you could start an essay on the necessity of pursuing alternative energy sources like this: “Imagine a world without polar bears.” This is a vivid statement that draws on something that many readers are familiar with and enjoy (polar bears). It also encourages the reader to continue reading to learn why they should imagine this world.
• You may find that you don’t immediately have a hook. Don’t get stuck on this step! You can always press on and come back to it after you’ve drafted your essay.

• Put your hook first. Then, proceed to move from general ideas to specific ideas until you have built up to your thesis statement.
• Don't slack on your thesis statement . Your thesis statement is a short summary of what you're arguing for. It's usually one sentence, and it's near the end of your introductory paragraph. Make your thesis a combination of your most persuasive arguments, or a single powerful argument, for the best effect.

• Start with a clear topic sentence that introduces the main point of your paragraph.
• Make your evidence clear and precise. For example, don't just say: "Dolphins are very smart animals. They are widely recognized as being incredibly smart." Instead, say: "Dolphins are very smart animals. Multiple studies found that dolphins worked in tandem with humans to catch prey. Very few, if any, species have developed mutually symbiotic relationships with humans."
• "The South, which accounts for 80% of all executions in the United States, still has the country's highest murder rate. This makes a case against the death penalty working as a deterrent."
• "Additionally, states without the death penalty have fewer murders. If the death penalty were indeed a deterrent, why wouldn't we see an increase in murders in states without the death penalty?"
• Consider how your body paragraphs flow together. You want to make sure that your argument feels like it's building, one point upon another, rather than feeling scattered.

• End of the first paragraph: "If the death penalty consistently fails to deter crime, and crime is at an all-time high, what happens when someone is wrongfully convicted?"
• Beginning of the second paragraph: "Over 100 wrongfully convicted death row inmates have been acquitted of their crimes, some just minutes before their would-be death."

• Example: "Critics of a policy allowing students to bring snacks into the classroom say that it would create too much distraction, reducing students’ ability to learn. However, consider the fact that middle schoolers are growing at an incredible rate. Their bodies need energy, and their minds may become fatigued if they go for long periods without eating. Allowing snacks in the classroom will actually increase students’ ability to focus by taking away the distraction of hunger.”
• You may even find it effective to begin your paragraph with the counterargument, then follow by refuting it and offering your own argument.

• How could this argument be applied to a broader context?
• Why does this argument or opinion mean something to me?
• What further questions has my argument raised?
• What action could readers take after reading my essay?

How to Write Persuasively

• Persuasive essays, like argumentative essays, use rhetorical devices to persuade their readers. In persuasive essays, you generally have more freedom to make appeals to emotion (pathos), in addition to logic and data (logos) and credibility (ethos). [13] X Trustworthy Source Read Write Think Online collection of reading and writing resources for teachers and students. Go to source
• You should use multiple types of evidence carefully when writing a persuasive essay. Logical appeals such as presenting data, facts, and other types of “hard” evidence are often very convincing to readers.
• Persuasive essays generally have very clear thesis statements that make your opinion or chosen “side” known upfront. This helps your reader know exactly what you are arguing. [14] X Research source
• Bad: The United States was not an educated nation, since education was considered the right of the wealthy, and so in the early 1800s Horace Mann decided to try and rectify the situation.

• For example, you could tell an anecdote about a family torn apart by the current situation in Syria to incorporate pathos, make use of logic to argue for allowing Syrian refugees as your logos, and then provide reputable sources to back up your quotes for ethos.
• Example: Time and time again, the statistics don't lie -- we need to open our doors to help refugees.
• Example: "Let us not forget the words etched on our grandest national monument, the Statue of Liberty, which asks that we "Give me your tired, your poor, your huddled masses yearning to breathe free.” There is no reason why Syrians are not included in this.
• Example: "Over 100 million refugees have been displaced. President Assad has not only stolen power, he's gassed and bombed his own citizens. He has defied the Geneva Conventions, long held as a standard of decency and basic human rights, and his people have no choice but to flee."

• Good: "Time and time again, science has shown that arctic drilling is dangerous. It is not worth the risks environmentally or economically."
• Good: "Without pushing ourselves to energy independence, in the arctic and elsewhere, we open ourselves up to the dangerous dependency that spiked gas prices in the 80's."
• Bad: "Arctic drilling may not be perfect, but it will probably help us stop using foreign oil at some point. This, I imagine, will be a good thing."

• Good: Does anyone think that ruining someone’s semester, or, at least, the chance to go abroad, should be the result of a victimless crime? Is it fair that we actively promote drinking as a legitimate alternative through Campus Socials and a lack of consequences? How long can we use the excuse that “just because it’s safer than alcohol doesn’t mean we should make it legal,” disregarding the fact that the worst effects of the drug are not physical or chemical, but institutional?
• Good: We all want less crime, stronger families, and fewer dangerous confrontations over drugs. We need to ask ourselves, however, if we're willing to challenge the status quo to get those results.
• Bad: This policy makes us look stupid. It is not based in fact, and the people that believe it are delusional at best, and villains at worst.

• Good: While people do have accidents with guns in their homes, it is not the government’s responsibility to police people from themselves. If they're going to hurt themselves, that is their right.
• Bad: The only obvious solution is to ban guns. There is no other argument that matters.

How to Polish Your Essay

• Does the essay state its position clearly?
• Is this position supported throughout with evidence and examples?
• Are paragraphs bogged down by extraneous information? Do paragraphs focus on one main idea?
• Are any counterarguments presented fairly, without misrepresentation? Are they convincingly dismissed?
• Are the paragraphs in an order that flows logically and builds an argument step-by-step?
• Does the conclusion convey the importance of the position and urge the reader to do/think something?

• You may find it helpful to ask a trusted friend or classmate to look at your essay. If s/he has trouble understanding your argument or finds things unclear, focus your revision on those spots.

• You may find it helpful to print out your draft and mark it up with a pen or pencil. When you write on the computer, your eyes may become so used to reading what you think you’ve written that they skip over errors. Working with a physical copy forces you to pay attention in a new way.
• Make sure to also format your essay correctly. For example, many instructors stipulate the margin width and font type you should use.

Expert Q&A

You Might Also Like

• ↑ https://www.grammarly.com/blog/how-to-write-a-persuasive-essay/
• ↑ https://www.hamilton.edu/academics/centers/writing/writing-resources/persuasive-essays
• ↑ https://www.hamilton.edu/writing/writing-resources/persuasive-essays
• ↑ https://www.adelaide.edu.au/writingcentre/sites/default/files/docs/learningguide-mindmapping.pdf
• ↑ https://examples.yourdictionary.com/20-compelling-hook-examples-for-essays.html
• ↑ https://writingcenter.unc.edu/tips-and-tools/transitions/
• ↑ https://owl.purdue.edu/owl/general_writing/common_writing_assignments/argument_papers/rebuttal_sections.html
• ↑ http://www.readwritethink.org/files/resources/lesson_images/lesson56/strategy-definition.pdf
• ↑ https://stlcc.edu/student-support/academic-success-and-tutoring/writing-center/writing-resources/pathos-logos-and-ethos.aspx
• ↑ https://writingcenter.unc.edu/tips-and-tools/editing-and-proofreading/
• ↑ https://writingcenter.unc.edu/tips-and-tools/revising-drafts/
• ↑ https://owl.purdue.edu/owl/general_writing/the_writing_process/proofreading/proofreading_suggestions.html

About This Article

To write a persuasive essay, start with an attention-grabbing introduction that introduces your thesis statement or main argument. Then, break the body of your essay up into multiple paragraphs and focus on one main idea in each paragraph. Make sure you present evidence in each paragraph that supports the main idea so your essay is more persuasive. Finally, conclude your essay by restating the most compelling, important evidence so you can make your case one last time. To learn how to make your writing more persuasive, keep reading! Did this summary help you? Yes No

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Writing a Persuasive Essay

View in pdf format, the introduction.

Simply enough, the introductory paragraph introduces the argument of your paper. A well-constructed introductory paragraph immediately captures a reader’s interest and gives appropriate background information about the paper’s topic. Such a paragraph might include a brief summary of the ideas to be discussed in body of the paper as well as other information relevant to your paper’s argument. The most important function of the introductory paragraph, however, is to present a clear statement of the paper’s argument. This sentence is your paper’s thesis. Without a thesis, it is impossible for you to present an effective argument. The thesis sentence should reflect both the position that you will argue and the organizational pattern with which you will present and support your argument. A useful way to think about the construction of a thesis sentence is to view it in terms of stating both the “what” and the “how” of the paper’s argument. The “what” is simply the basic argument in your paper: what exactly are you arguing? The “how” is the strategy you will use to present this argument. The following are helpful questions for you to consider when formulating a thesis sentence:

• What is the argument that I am trying to convince the reader to accept?
• How exactly do I expect to convince the reader that this argument is sound?

Once you have answered these questions, the next step is to synthesize these answers into a single thesis sentence, or, if necessary, two thesis sentences.

For example: You want to convince your reader that the forces of industry did not shape American foreign policy from the late 19th century through 1914, and you plan to do this by showing that there were other factors which were much more influential in shaping American foreign policy. Both of these elements can be synthesized into a thesis sentence:

Fear of foreign influence in the Western hemisphere, national pride, and contemporary popular ideas concerning both expansion and foreign peoples had significantly more influence on American foreign policy than did the voices of industrialists.

This sentence shows the position you will argue and also sets up the organizational pattern of your paper's body.

The body of your paper contains the actual development of your paper’s argument. Each body paragraph presents a single idea or set of related ideas that provides support for your paper’s argument. Each body paragraph addresses one key aspect of your paper’s thesis and brings the reader closer to accepting the validity of your paper’s argument. Because each body paragraph should be a step in your argument, you should be mindful of the overall organization of your body paragraphs. The first step in writing an effective body paragraph is the construction of the first sentence of this paragraph, the topic sentence. Just as the thesis sentence holds together your essay, the topic sentence is the glue binding each individual body paragraph. A body paragraph’s topic sentence serves two main purposes: introducing the content of the paragraph and introducing the next step of your argument. It is important to keep in mind that the goal of the topic sentence is to advance your paper's argument, not just to describe the content of the paragraph. For example: The first part in your thesis on page two states that fear of foreign influence in the Western Hemisphere had more influence on American foreign policy than did industry. Thus, you need to elaborate on this point in your body paragraphs. An effective topic sentence for one of these paragraphs could be:

American fear of foreign influence was a key factor in the United States’ actions in the Spanish-American War. Subsequent body paragraphs might offer further evidence for the idea presented in this body paragraph.

A good way to test the strength of both your topic sentences and your argument as a whole is to construct an outline of your paper using only your paper's thesis statement and topic sentences. This outline should be a logical overview of your paper's argument; all of your paper’s topic sentences should work together to support your thesis statement.

The Conclusion

A basic purpose of your paper’s concluding paragraph is both to restate the paper’s argument and to restate how you have supported this argument in the body of the paper. However, your conclusion should not simply be a copy of your introduction. The conclusion draws together the threads of the paper’s argument and shows where the argument of your paper has gone. An effective conclusion gives the reader reasons for bothering to read your paper. One of the most important functions of this paragraph is to bring in fresh insight. Some possible questions to consider when writing your conclusion are:

• What are some real world applications of this paper’s argument?
• Why is what I am writing about important?
• What are some of the questions that this paper’s argument raises?
• What are the implications of this paper’s argument?

While the organization and structure described in this handout are necessary components of an effective persuasive essay, keep in mind that writing itself is a fluid process. There are no steadfast rules that you need to adhere to as you write. Simply because the introduction is the first paragraph in your essay does not mean that you must write this paragraph before any other. Think of the act of writing as an exploration of ideas, and let this sense of exploration guide you as you write your essay.

by Adam Polak ’98 and Jen Collins ’96

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The Three Appeals of Argument

The Three Appeals of Argument Podcast

The three appeals of argument transcript.

Greetings everyone. This is Kurtis Clements with another effective writing podcast. In this episode, I am going to discuss the three appeals of argumentative or persuasive writing. Before I begin, I want to point out that while some make distinctions between argument and persuasion, this podcast will be using the terms synonymously.

Many college writing assignments will ask you to persuade or to argue, and while it may seem relatively easy to express your view on an issue, doing so effectively actually takes skill and careful planning.

To this end, you will want to utilize a thoughtful combination of the three appeals of persuasive writing–logos, ethos, and pathos. Haven’t heard of logos, ethos, or pathos? Well, if you were a Greek some three thousand years ago, you would likely have grown up with these terms, for it’s at that time that Aristotle first shared his ideas on persuasive rhetoric. But the truth is you’ve probably been exposed to Aristotle’s ideas for effective persuasion even if the language used to talk about such techniques was different.

Logos is simply an approach to argument that appeals to the readers sense of logic. When using this appeal the writer uses examples, facts, statistics, expert testimony, and/or personal experiences. Here’s a brief example from a paper arguing for public smoking bans:

Few would disagree that smoking cigarettes is harmful to one’s health. Smoking can cause cancer and emphysema. Smoking is known to cause heart disease. Smoking also contributes to birth defects. Smoking cigarettes is so harmful to one’s health that the Surgeon General of the United States has a warning on every package of cigarettes informing consumers of the hazards of using the product. If smoking cigarettes is bad for the smoker then it must be bad for anyone inhaling the smoke-¬whether a smoker or not. This is why some states have laws against smoking cigarettes in a car with minors or not allowing smoking in restaurants: inhaling second-hand smoke is also not healthy for an individual. Since it’s hard to dispute the harmfulness of cigarette smoking and smoke, then it stands to reason the public should be protected from the dangers of this product by not allowing individuals who choose to smoke to do so in public places.

Whether you agree or disagree with what the writer is trying to argue in this example, it’s hard to dismiss the logic the writer uses. Right?

Another of the three appeals is ethos. Ethos is an approach to argument that attempts to show the writer as a fair-minded, concerned, and reliable individual. It’s the reader’s sense of the writer as trustworthy and credible that makes what he/she says convincing. One way writers generate ethos is by offering a level-headed discussion of the topic and using sound reasoning.

In an argumentative essay, if the writer bashes the “other side” without tact, then the writer’s credibility–ethos–will sink. To this end, always avoid name-calling or any kind of direct put-down of the other side. If, for example, you find fault with a position, refute that position and carefully develop your rationale. Instead of writing that anyone who does not like black licorice is narrow-minded, write something like this: Granted, while black licorice is not for everyone and may very well be an acquired taste, those who enjoy black licorice really enjoy black licorice and represent the kind of people who march to the beat of a different drummer.

Ethos is also created when the writer is an expert and/or the writer uses evidence from reliable sources–and thus the writer comes across as someone fair-minded and deserving of respect. If you were writing a paper in favor of a vegetarian diet and used evidence from sources such as The Vegetarian Digest, The Journal of Vegetarianism, and Paul McCartney (the ex-Beatle and a famous vegetarian), how much ethos do you think you would have in the eyes of a carnivorous audience? The sources may very well contain reliable information, but they are also all clearly biased, right? What if you were going to make the same argument, but you used evidence from the Journal of American Medicine, The Harvard Medicine Review, and the Surgeon General of the United States, how much ethos would you have?

The last of the three appeals of argumentative writing is pathos. Pathos is an approach that appeals to the audience’s emotions. The idea is to stir up the feelings of readers as a way to gain their support for what the writer claims to be true about a subject.

Let’s say you were writing an essay on the need to adopt and enforce a national mandatory seatbelt law. To stir the emotions of readers in an attempt to convince your audience that what you have to say has merit, you could use pathos in this way:

Teddy Biro wasn’t wearing a seatbelt when the car he was driving skidded on an icy road and hit a utility pole; Biro was catapulted through his front windshield and died of blood loss from a severed jugular vein. The coroner reported he had no other injuries besides minor abrasions. Bob Nettleblatt wasn’t wearing a seat belt when a car rear-ended him at a stop sign. Nettleblatt slammed his head into his front windshield and required 137 stitches to close up the laceration; investigators at the scene said if he had been wearing a seat belt, he would have been virtually unhurt from the 2 mph rear end collision.

When you are writing to persuade, you need to recognize that in order for you to argue your position successfully, you need to balance the way you appeal to your audience. While it may be easy to appeal to your audience emotionally, getting readers weepy-eyed or boiling with rage, you need to ask yourself if that is the best way to make your case, if, in the end, using emotionally-charged content will ultimately help you win over your audience. Most arguments use some emotion, but the use of such content needs to be kept in check, and the way that is done is by using what Aristotle thought to be the most effective appeal–logos, an appeal to your audience’s sense of reason. Beyond this you need to consider your ethos – the sense of you as a fair-minded, credible writer. If you rely exclusively on emotional content, do not recognize that opposing views exist, or commit one or more logical fallacies, you will not have much ethos, and without ethos your argument will fall on deaf ears. A well-structured persuasive essay will utilize all three appeals in appropriate doses.

Please keep in mind that writing an argumentative essay requires, as I am sure you recognize, careful thought and preparation. You have to keep in mind that you are expressing an opinion that your audience does not share (or does not feel strongly about) and your purpose is to convince your audience that your opinion is valid. To do this you need to structure your argument effectively and appeal to your audience in ways that will best help your case.

Thanks for listening, everyone. Happy writing.

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The intent of persuasive writing is to convince the reader to adopt the point-of-view or perspective that is being written about in the text. Persuasive writing is generally opinion-based (not evidence-based) and focuses on the emotions of the reader.

Rhetoric is defined as speech or text that is intended to persuade. It is a very common type of persuasive writing.

• What is rhetoric? - University of Illinois Springfield
• Rhetoric - Encyclopedia Britannica
• 31 useful rhetoric devices - Merriam Webster Dictionary
• Rhetorical terms - Texas A&M University Writing Centre
• Glossary of rhetorical terms - School District of Clayton, Missouri

Writing Letters: Formal and Informal English

• Persuasive paragraphs - Building Blocks of Academic Writing
• Purdue Online Writing Lab (OWL): Essay Writing This resource begins with a general description of essay writing and moves to a discussion of the four common essay genres (expository, descriptive, narrative and argumentative) students may encounter across the curriculum.
• Scholastic Here you can find helpful and easy step-by-step lessons on persuasive writing.
• Persuasive or Argumentative Essays Discusses the elements that convince others to agree with our facts, share our values, accept our argument and conclusions, and adopt our way of thinking.
• Persuasion Map Planning Sheet Outlines the steps and elements you need to write persuasively.
• Persuasive Essay Samples Gives several examples of persuasive writing.
• << Previous: Descriptive Writing
• Next: Expositive Writing >>
• Last Updated: Aug 22, 2024 12:26 PM
• URL: https://libguides.norquest.ca/write

Purdue Online Writing Lab Purdue OWL® College of Liberal Arts

Expository Essays

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What is an expository essay?

The expository essay is a genre of essay that requires the student to investigate an idea, evaluate evidence, expound on the idea, and set forth an argument concerning that idea in a clear and concise manner. This can be accomplished through comparison and contrast, definition, example, the analysis of cause and effect, etc.

Please note : This genre is commonly assigned as a tool for classroom evaluation and is often found in various exam formats.

The structure of the expository essay is held together by the following.

• A clear, concise, and defined thesis statement that occurs in the first paragraph of the essay.

It is essential that this thesis statement be appropriately narrowed to follow the guidelines set forth in the assignment. If the student does not master this portion of the essay, it will be quite difficult to compose an effective or persuasive essay.

• Clear and logical transitions between the introduction, body, and conclusion.

Transitions are the mortar that holds the foundation of the essay together. Without logical progression of thought, the reader is unable to follow the essay’s argument, and the structure will collapse.

• Body paragraphs that include evidential support.

Each paragraph should be limited to the exposition of one general idea. This will allow for clarity and direction throughout the essay. What is more, such conciseness creates an ease of readability for one’s audience. It is important to note that each paragraph in the body of the essay must have some logical connection to the thesis statement in the opening paragraph.

• Evidential support (whether factual, logical, statistical, or anecdotal).

Often times, students are required to write expository essays with little or no preparation; therefore, such essays do not typically allow for a great deal of statistical or factual evidence.

• A bit of creativity!

Though creativity and artfulness are not always associated with essay writing, it is an art form nonetheless. Try not to get stuck on the formulaic nature of expository writing at the expense of writing something interesting. Remember, though you may not be crafting the next great novel, you are attempting to leave a lasting impression on the people evaluating your essay.

• A conclusion that does not simply restate the thesis, but readdresses it in light of the evidence provided.

It is at this point of the essay that students will inevitably begin to struggle. This is the portion of the essay that will leave the most immediate impression on the mind of the reader. Therefore, it must be effective and logical. Do not introduce any new information into the conclusion; rather, synthesize and come to a conclusion concerning the information presented in the body of the essay.

A complete argument

Perhaps it is helpful to think of an essay in terms of a conversation or debate with a classmate. If I were to discuss the cause of the Great Depression and its current effect on those who lived through the tumultuous time, there would be a beginning, middle, and end to the conversation. In fact, if I were to end the exposition in the middle of my second point, questions would arise concerning the current effects on those who lived through the Depression. Therefore, the expository essay must be complete, and logically so, leaving no doubt as to its intent or argument.

The five-paragraph Essay

A common method for writing an expository essay is the five-paragraph approach. This is, however, by no means the only formula for writing such essays. If it sounds straightforward, that is because it is; in fact, the method consists of:

• an introductory paragraph
• three evidentiary body paragraphs
• a conclusion

How to Write a Persuasive Essay: Step-by-Step Guide + Examples

Have you ever tried to get somebody round to your way of thinking? Then you should know how daunting the task is. Still, if your persuasion is successful, the result is emotionally rewarding.

A persuasive essay is a type of writing that uses facts and logic to argument and substantiate such or another point of view. The purpose is to assure the reader that the author’s position is viable. In this article by Custom-writing experts, you can find a guide on persuasive writing, compelling examples, and outline structure. Continue reading and learn how to write a persuasive essay!

⚖️ Argumentative vs. Persuasive Essay

• 🐾 Step-by-Step Writing Guide

🔗 References

An argumentative essay intends to attack the opposing point of view, discussing its drawbacks and inconsistencies. A persuasive essay describes only the writer’s opinion, explaining why it is a believable one. In other words, you are not an opponent; you are an advocate.

A persuasive essay primarily resorts to emotions and personal ideas on a deeper level of meaning, while an argumentative one invokes logic reasoning. Despite the superficial similarity of these two genres, argumentative speech presupposes intense research of the subject, while persuasive speech requires a good knowledge of the audience.

🐾 How to Write a Persuasive Essay Step by Step

These nine steps are the closest thing you will find to a shortcut for writing to persuade. With practice, you may get through these steps quickly—or even figure out new techniques in persuasive writing.

📑 Persuasive Essay Outline

Below you’ll find an example of a persuasive essay outline . Remember: papers in this genre are more flexible than argumentative essays are. You don’t need to build a perfectly logical structure here. Your goal is to persuade your reader.

Note that the next section contains a sample written in accordance with this outline.

Persuasive Essay Introduction

• Hook: start with an intriguing sentence.
• Background: describe the context of the discussed issue and familiarize the reader with the argument.
• Definitions: if your essay dwells upon a theoretical subject matter, be sure to explain the complicated terms.
• Thesis statement: state the purpose of your piece of writing clearly and concisely. This is the most substantial sentence of the entire essay, so take your time formulating it.

Persuasive Essay Body

Use the following template for each paragraph.

• Topic sentence: linking each new idea to the thesis, it introduces a paragraph. Use only one separate argument for each section, stating it in the topic sentence.
• Evidence: substantiate the previous sentence with reliable information. If it is your personal opinion, give the reasons why you think so.
• Analysis: build the argument, explaining how the evidence supports your thesis.

Persuasive Essay Conclusion

• Summary: briefly list the main points of the essay in a couple of sentences.
• Significance: connect your essay to a broader idea.
• Future: how can your argument be developed?

⭐ Persuasive Essay Examples

In this section, there are three great persuasive essay examples. The first one is written in accordance with the outline above, will the components indicated. Two others are downloadable.

Example #1: Being a Millionaire is a Bad Thing

Introduction.

Paragraph #1

Paragraph #2

Paragraph #3

Example #2: Teachers or Doctors?

The importance of doctors in the period of the COVID-19 pandemic is difficult to overstate. The well-being of the nation depends on how well doctors can fulfill their duties before society. The US society acknowledges the importance of doctors and healthcare, as it is ready to pay large sums of money to cure the diseases. However, during the lockdown, students and parents all around the world began to understand the importance of teachers.

Before lockdown, everyone took the presence of teachers for granted, as they were always available free of charge. In this country, it has always been the case that while doctors received praises and monetary benefits, teachers remained humble, even though they play the most important role for humanity: passing the knowledge through generations. How fair is that? The present paper claims that even in the period of the pandemic, teachers contribute more to modern society than doctors do.

Example #3: Is Online or Homeschool More Effective?

The learning process can be divided into traditional education in an educational institution and distance learning. The latter form has recently become widely popular due to the development of technology. Besides, the COVID-19 pandemic is driving the increased interest in distance learning. However, there is controversy about whether this form of training is sufficient enough. This essay aims to examine online and homeschooling in a historical and contemporary context and to confirm the thesis that such activity is at least equivalent to a standard type of education.

Persuasive Essay Topics

• Why do managers hate the performance evaluation?
• Why human cloning should be prohibited.
• Social media have negative physical and psychological effect on teenagers.
• Using cell phones while driving should be completely forbidden.  
• Why is business ethics important?
• Media should change its negative representation of ageing and older people.
• What is going on with the world? 
• Good communication skills are critical for successful business.
• Why capitalism is the best economic system.  
• Sleep is extremely important for human health and wellbeing.
• Face-to-face education is more effective than online education.
• Why video games can be beneficial for teenagers.
• Bullies should be expelled from school as they encroach on the school safety.
• Why accountancy is a great occupation and more people should consider it as a future career.
• The reasons art and music therapy should be included in basic health insurance.
• Impact of climate change on the indoor environment.
• Parents should vaccinate their children to prevent the spread of deadly diseases.
• Why celebrities should pay more attention to the values they promote.
• What is wrong with realism? 
• Why water recycling should be every government’s priority.
• Media spreads fear and panic among people.
• Why e-business is very important for modern organizations.
• People should own guns for self-protection.  
• The neccessity of container deposit legislation.
• We must save crocodiles to protect ecological balance.
• Why we should pay more attention to renewable energy projects.
• Anthropology is a critically relevant science.  
• Why it’s important to create a new global financial order.
• Why biodiversity is crucial for the environment?
• Why process safety management is crucial for every organization.
• Speed limits must not be increased.
• What’s wrong with grades at school ?
• Why tattoos should be considered as a form of fine art.  
• Using all-natural bath and body products is the best choice for human health and safety.
• What is cancel culture?
• Why the Internet has become a problem of modern society.
• Illegal immigrants should be provided with basic social services.
• Smoking in public places must be banned for people’s safety and comfort.
• Why it is essential to control our nutrition.
• How to stimulate economic growth? 
• Why exercise is beneficial for people.  
• Studying history is decisive for the modern world.
• We must decrease fuel consumption to stop global warming.
• Why fighting social inequality is necessary.
• Why should businesses welcome remote work? 
• Social media harms communication within families.
• College athletes should be paid for their achievements.
• Electronic books should replace print books.
• People should stop cutting down rainforest.  
• Why every company should have a web page.
• Tips To Write An Effective Persuasive Essay: The College Puzzle, Stanford University
• 31 Powerful Persuasive Writing Techniques: Writtent
• Persuasive Essay Outline: Houston Community College System
• Essays that Worked: Hamilton College
• Argumentative Essays // Purdue Writing Lab
• Persuasion – Writing for Success (University of Minnesota)
• Persuasive Writing (Manitoba Education)
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