the definition of persuasive essay

Persuasive Essay

Definition of persuasive essay, why persuasion, difference between a persuasive essay and an argumentative essay.

A persuasive essay is intended to persuade readers to do certain things, or not to do certain things. It is the sole aim of the writer to coax or tempt readers, and force them to do certain things or take actions. However, an argumentative essay intends to make readers see both sides of the coin. It is up to them to select any of the two. In other words, an argumentative essay presents both arguments; both for and against a thing, and leaves the readers to decide. On the other hand, a persuasive essay intends to make readers do certain things. Therefore, it presents arguments only about one aspect of the issue.

Examples of Persuasive Essay in Literature

Example #1: our unhealthy obsession and sickness (by frank furedi).

“Governments today do two things that I object to in particular. First they encourage introspection, telling us that unless men examine their testicles, unless we keep a check on our cholesterol level, then we are not being responsible citizens. You are letting down yourself, your wife, your kids, everybody. We are encouraged continually to worry about our health. As a consequence, public health initiatives have become, as far as I can tell, a threat to public health. Secondly, governments promote the value of health seeking. We are meant always to be seeking health for this or that condition. The primary effect of this, I believe, is to make us all feel more ill.”

Example #2: We Are Training Our Kids to Kill (by Dave Grossman)

“Our society needs to be informed about these crimes, but when the images of the young killers are broadcast on television, they become role models. The average preschooler in America watches 27 hours of television a week. The average child gets more one-on-one communication from TV than from all her parents and teachers combined. The ultimate achievement for our children is to get their picture on TV. The solution is simple, and it comes straight out of the sociology literature: The media have every right and responsibility to tell the story , but they must be persuaded not to glorify the killers by presenting their images on TV.”

Example #3: The Real Skinny (by Belinda Luscombe)

“And what do we the people say? Do we rise up and say, ‘I categorically refuse to buy any article of clothing unless the person promoting it weighs more than she did when she wore knee socks?’ Or at least, ‘Where do I send the check for the chicken nuggets?’ Actually, not so much. Mostly, our responses range from ‘I wonder if that would look good on me?’ to ‘I don’t know who that skinny-ass cow is, but I hate her already.’

Just check the strength of the argument of Belinda Luscombe about purchasing things. The beauty of her writing is that she has made her readers think by asking rhetorical questions and answering them.

Function of a Persuasive Essay

Writing a Persuasive Essay

Persuasive essays convince readers to accept a certain perspective. Writing a persuasive essay therefore entails making an argument that will appeal to readers, so they believe what you say has merit. This act of appealing to readers is the art of persuasion, also known as rhetoric. In classical rhetoric, persuasion involves appealing to readers using ethos, pathos, and logos.

In this tutorial, we refer to the sample persuasive draft and final paper written by fictional student Maggie Durham.

THE ART OF PERSUASION

Ethos refers to establishing yourself as a credible source of information. To convince an audience of anything, they must first trust you are being earnest and ethical. One strategy to do this is to write a balanced discussion with relevant and reliable research that supports your claims. Reliable research would include quoting or paraphrasing experts, first-hand witnesses, or authorities. Properly citing your sources, so your readers can also retrieve them, is another factor in establishing a reliable ethos. When writing for academic purposes, expressing your argument using unbiased language and a neutral tone will also indicate you are arguing fairly and with consideration of others having differing views.

When you appeal to your readers’ emotions, you are using pathos. This appeal is common in advertising that convinces consumers they lack something and buying a certain product or service will fulfill that lack. Emotional appeals are subtler in academic writing; they serve to engage a reader in the argument and inspire a change of heart or motivate readers toward a course of action. The examples you use, how you define terms, any comparisons you draw, as well as the language choices you use can draw readers in and impact their willingness to go along with your ideas.

Consider that one purpose of persuasion is to appeal to those who do not already agree with you, so it will be important to show that you understand other points of view. You will also want to avoid derogatory or insulting descriptions or remarks about the opposition. You wouldn’t want to offend the very readers you want to persuade.

Establishing an appeal of logos is to write a sound argument, one that readers can follow and understand. To do this, the facts and evidence you use should be relevant, representative, and reliable, and the writing as a whole should be well organized, developed, and edited.

STEPS FOR WRITING PERSUASIVELY

Step one: determine the topic.

The first step in writing a persuasive essay is to establish the topic. The best topic is one that interests you. You can generate ideas for a topic by prewriting, such as by brainstorming whatever comes to mind, recording in grocery-list fashion your thoughts, or freewriting in complete sentences what you know or think about topics of interest.

Whatever topic you choose, it needs to be:

Interesting : The topic should appeal both to you and to your intended readers.
Researchable : A body of knowledge should already exist on the topic.
Nonfiction : The information about the topic should be factual, not based on personal opinions or conspiracy theories.
Important : Your reader should think the topic is relevant to them or worthy of being explored and discussed.

Our sample student Maggie Durham has selected the topic of educational technology. We will use Maggie’s sample persuasive draft and final paper as we discuss the steps for writing a persuasive essay.

Step Two: Pose a Research Question

Once you have a topic, the next step is to develop a research question along with related questions that delve further into the first question. If you do not know what to ask, start with one of the question words: What? Who? Where? When? Why? and How? The research question helps you focus or narrow the scope of your topic by identifying a problem, controversy, or aspect of the topic that is worth exploration and discussion. Some general questions about a topic would be the following:

Who is affected by this problem and how?
Have previous efforts or polices been made to address this problem? – What are they?
Why hasn’t this problem been solved already?

For Maggie’s topic of educational technology, potential issues or controversies range from data privacy to digital literacy to the impact of technology on learning, which is what Maggie is interested in. Maggie’s local school district has low literacy rates, so Maggie wants to know the following:

Are there advantages and/or disadvantages of technology within primary and secondary education?
Which types of technology are considered the best in terms of quality and endurance?
What types of technology and/or programs do students like using and why?
Do teachers know how to use certain technologies with curriculum design, instruction, and/or assessment?

Step Three: Draft a Thesis

A thesis is a claim that asserts your main argument about the topic. As you conduct your research and draft your paper, you may discover information that changes your mind about your thesis, so at this point in writing, the thesis is tentative. Still, it is an important step in narrowing your focus for research and writing.

The thesis should

1. be a complete sentence,

2. identify the topic, and

3. make a specific claim about that topic.

In a persuasive paper, the thesis is a claim that someone should believe or do something. For example, a persuasive thesis might assert that something is effective or ineffective. It might state that a policy should be changed or a plan should be implemented. Or a persuasive thesis might be a plea for people to change their minds about a particular issue.

Once you have figured out your research question, your thesis is simply the answer. Maggie’s thesis is “Schools should supply technology aids to all students to increase student learning and literacy rates.” Her next step is to find evidence to support her claim.

Step Four: Research

Once you have a topic, research question, and thesis, you are ready to conduct research. To find sources that would be appropriate for an academic persuasive essay, begin your search in the library. The Purdue Global Library has a number of tutorials on conducting research, choosing search teams, types of sources, and how to evaluate information to determine its reliability and usefulness. Remember that the research you use will not only provide content to prove your claim and develop your essay, but it will also help to establish your credibility as a reliable source (ethos), create a logical framework for your argument (logos), and appeal to your readers emotionally (pathos).

Step Five: Plan Your Argument; Make an Outline

Once you have located quality source information—facts, examples, definitions, knowledge, and other information that answers your research question(s), you’ll want to create an outline to organize it. The example outline below illustrates a logical organizational plan for writing a persuasive essay. The example outline begins with an introduction that presents the topic, explains the issue, and asserts the position (the thesis). The body then provides the reasoning for the position and addresses the opposing viewpoints that some readers may hold. In your paper, you could modify this organization and address the opposing viewpoints first and then give the reasoning for your viewpoints, or you can alternate and give one opposing viewpoint then counter that with your viewpoint and then give another opposing viewpoint and counter that with your viewpoint.

The outline below also considers the alternatives to the position—certainly, there are other ways to think about or address the issue or situation. Considering the alternatives can be done in conjunction with looking at the opposing viewpoints. You do not always have to disagree with other opinions, either. You can acknowledge that another solution could work or another belief is valid. However, at the end of the body section, you will want to stand by your original position and prove that in light of all the opposing viewpoints and other perspectives, your position has the most merit.

Sample Outline of a Persuasive Argument

1. Introduction: Tell them what you will tell them.
a. Present an interesting fact or description to make the topic clear and capture the reader’s attention.
b. Define and narrow the topic using facts or descriptions to illustrate what the situation or issue is (and that is it important).
c. Assert the claim (thesis) that something should be believed or done about the issue. (Some writers also briefly state the reasons behind this claim in the thesis as Maggie does in her paper when she claims that schools should supply tablets to students to increase learning , engagement, and literacy rates ).
2. Body: Tell them.
a. Defend the claim with logical reasons and practical examples based on research.
b. Anticipate objections to the claim and refute or accommodate them with research.
c. Consider alternate positions or solutions using examples from research.
d. Present a final point based on research that supports your claim in light of the objections and alternatives considered.
3. Conclusion: Tell them what you told them.
a. Recap the main points to reinforce the importance of the issue.
b. Restate the thesis in new wording to reinforce your position.
c. Make a final remark to leave a lasting impression, so the reader will want to continue this conversation and ideally adopt the belief or take the action you are advocating.

In Maggie’s draft, she introduced the topic with facts about school ratings in Texas and then narrowed the topic using the example of her local school district’s literacy rates. She then claimed the district should provide each student a tablet in order to increase learning (and thus, literacy rates).

Maggie defends her claim with a series of examples from research that proved how access to tablets, technology-integrated curriculums, and “flipped classrooms” have improved literacy rates in other districts. She anticipates objections to her proposal due to the high cost of technology and counter argues this with expert opinions and examples that show partnerships with businesses, personalized curriculums that technology makes possible, and teacher training can balance the costs. Maggie included an alternative solution of having students check out tablets from the library, but her research showed that this still left students needing Wi-Fi at home while her proposal would include a plan for students to access Wi-Fi.

Maggie concluded her argument by pointing out the cost of not helping the students in this way and restated her thesis reaffirming the benefits, and then left the reader with a memorable quote.

Click here to see Maggie’s draft with feedback from her instructor and a peer. Sample Persuasive Draft

Feedback, Revision, and Editing

After you write a draft of your persuasive essay, the next step is to have a peer, instructor, or tutor read it and provide feedback. Without reader feedback, you cannot fully know how your readers will react to your argument. Reader feedback is meant to be constructive. Use it to better understand your readers and craft your argument to more appropriately appeal to them.

Maggie received valuable feedback on her draft from her instructor and classmate. They pointed to where her thesis needed to be even more specific, to paragraphs where a different organization would make her argument more convincing, to parts of the paper that lacked examples, sentences that needed revision and editing for greater clarity, and APA formatting that needed to be edited.

Maggie also took a critical look at her paper and looked back at her writing process. One technique she found helpful was to read her paper aloud because it let her know where her wording and organization were not clear. She did this several times as she revised and again as she edited and refined her paper for sentence level clarity and concision.

In the end, Maggie produced a convincing persuasive essay and effective argument that would appeal to readers who are also interested in the way technology can impact and improve student learning, an important topic in 2014 when this paper was written and still relevant today.

Click here to see Maggie’s final draft after revising and editing. Sample Persuasive Revised

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10.9 Persuasion

Learning objectives.

Determine the purpose and structure of persuasion in writing.
Identify bias in writing.
Assess various rhetorical devices.
Distinguish between fact and opinion.
Understand the importance of visuals to strengthen arguments.
Write a persuasive essay.

The Purpose of Persuasive Writing

The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued.

The idea of an argument often conjures up images of two people yelling and screaming in anger. In writing, however, an argument is very different. An argument is a reasoned opinion supported and explained by evidence. To argue in writing is to advance knowledge and ideas in a positive way. Written arguments often fail when they employ ranting rather than reasoning.

Most of us feel inclined to try to win the arguments we engage in. On some level, we all want to be right, and we want others to see the error of their ways. More times than not, however, arguments in which both sides try to win end up producing losers all around. The more productive approach is to persuade your audience to consider your opinion as a valid one, not simply the right one.

The Structure of a Persuasive Essay

The following five features make up the structure of a persuasive essay:

Introduction and thesis
Opposing and qualifying ideas
Strong evidence in support of claim
Style and tone of language
A compelling conclusion

Creating an Introduction and Thesis

The persuasive essay begins with an engaging introduction that presents the general topic. The thesis typically appears somewhere in the introduction and states the writer’s point of view.

Avoid forming a thesis based on a negative claim. For example, “The hourly minimum wage is not high enough for the average worker to live on.” This is probably a true statement, but persuasive arguments should make a positive case. That is, the thesis statement should focus on how the hourly minimum wage is low or insufficient.

Acknowledging Opposing Ideas and Limits to Your Argument

Because an argument implies differing points of view on the subject, you must be sure to acknowledge those opposing ideas. Avoiding ideas that conflict with your own gives the reader the impression that you may be uncertain, fearful, or unaware of opposing ideas. Thus it is essential that you not only address counterarguments but also do so respectfully.

Try to address opposing arguments earlier rather than later in your essay. Rhetorically speaking, ordering your positive arguments last allows you to better address ideas that conflict with your own, so you can spend the rest of the essay countering those arguments. This way, you leave your reader thinking about your argument rather than someone else’s. You have the last word.

Acknowledging points of view different from your own also has the effect of fostering more credibility between you and the audience. They know from the outset that you are aware of opposing ideas and that you are not afraid to give them space.

It is also helpful to establish the limits of your argument and what you are trying to accomplish. In effect, you are conceding early on that your argument is not the ultimate authority on a given topic. Such humility can go a long way toward earning credibility and trust with an audience. Audience members will know from the beginning that you are a reasonable writer, and audience members will trust your argument as a result. For example, in the following concessionary statement, the writer advocates for stricter gun control laws, but she admits it will not solve all of our problems with crime:

Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.

Such a concession will be welcome by those who might disagree with this writer’s argument in the first place. To effectively persuade their readers, writers need to be modest in their goals and humble in their approach to get readers to listen to the ideas. See Table 10.5 “Phrases of Concession” for some useful phrases of concession.

Table 10.5 Phrases of Concession

although	granted that
of course	still
though	yet

Try to form a thesis for each of the following topics. Remember the more specific your thesis, the better.

Foreign policy
Television and advertising
Stereotypes and prejudice
Gender roles and the workplace
Driving and cell phones

Collaboration

Please share with a classmate and compare your answers. Choose the thesis statement that most interests you and discuss why.

Bias in Writing

Everyone has various biases on any number of topics. For example, you might have a bias toward wearing black instead of brightly colored clothes or wearing jeans rather than formal wear. You might have a bias toward working at night rather than in the morning, or working by deadlines rather than getting tasks done in advance. These examples identify minor biases, of course, but they still indicate preferences and opinions.

Handling bias in writing and in daily life can be a useful skill. It will allow you to articulate your own points of view while also defending yourself against unreasonable points of view. The ideal in persuasive writing is to let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and a respectful and reasonable address of opposing sides.

The strength of a personal bias is that it can motivate you to construct a strong argument. If you are invested in the topic, you are more likely to care about the piece of writing. Similarly, the more you care, the more time and effort you are apt to put forth and the better the final product will be.

The weakness of bias is when the bias begins to take over the essay—when, for example, you neglect opposing ideas, exaggerate your points, or repeatedly insert yourself ahead of the subject by using I too often. Being aware of all three of these pitfalls will help you avoid them.

The Use of I in Writing

The use of I in writing is often a topic of debate, and the acceptance of its usage varies from instructor to instructor. It is difficult to predict the preferences for all your present and future instructors, but consider the effects it can potentially have on your writing.

Be mindful of the use of I in your writing because it can make your argument sound overly biased. There are two primary reasons:

Excessive repetition of any word will eventually catch the reader’s attention—and usually not in a good way. The use of I is no different.
The insertion of I into a sentence alters not only the way a sentence might sound but also the composition of the sentence itself. I is often the subject of a sentence. If the subject of the essay is supposed to be, say, smoking, then by inserting yourself into the sentence, you are effectively displacing the subject of the essay into a secondary position. In the following example, the subject of the sentence is underlined:

Smoking is bad.

I think smoking is bad.

In the first sentence, the rightful subject, smoking , is in the subject position in the sentence. In the second sentence, the insertion of I and think replaces smoking as the subject, which draws attention to I and away from the topic that is supposed to be discussed. Remember to keep the message (the subject) and the messenger (the writer) separate.

Developing Sound Arguments

Does my essay contain the following elements?

An engaging introduction
A reasonable, specific thesis that is able to be supported by evidence
A varied range of evidence from credible sources
Respectful acknowledgement and explanation of opposing ideas
A style and tone of language that is appropriate for the subject and audience
Acknowledgement of the argument’s limits
A conclusion that will adequately summarize the essay and reinforce the thesis

Fact and Opinion

Facts are statements that can be definitely proven using objective data. The statement that is a fact is absolutely valid. In other words, the statement can be pronounced as true or false. For example, 2 + 2 = 4. This expression identifies a true statement, or a fact, because it can be proved with objective data.

Opinions are personal views, or judgments. An opinion is what an individual believes about a particular subject. However, an opinion in argumentation must have legitimate backing; adequate evidence and credibility should support the opinion. Consider the credibility of expert opinions. Experts in a given field have the knowledge and credentials to make their opinion meaningful to a larger audience.

For example, you seek the opinion of your dentist when it comes to the health of your gums, and you seek the opinion of your mechanic when it comes to the maintenance of your car. Both have knowledge and credentials in those respective fields, which is why their opinions matter to you. But the authority of your dentist may be greatly diminished should he or she offer an opinion about your car, and vice versa.

In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.

The word prove is frequently used in the discussion of persuasive writing. Writers may claim that one piece of evidence or another proves the argument, but proving an argument is often not possible. No evidence proves a debatable topic one way or the other; that is why the topic is debatable. Facts can be proved, but opinions can only be supported, explained, and persuaded.

On a separate sheet of paper, take three of the theses you formed in Note 10.94 “Exercise 1” , and list the types of evidence you might use in support of that thesis.

Using the evidence you provided in support of the three theses in Note 10.100 “Exercise 2” , come up with at least one counterargument to each. Then write a concession statement, expressing the limits to each of your three arguments.

Using Visual Elements to Strengthen Arguments

Adding visual elements to a persuasive argument can often strengthen its persuasive effect. There are two main types of visual elements: quantitative visuals and qualitative visuals.

Quantitative visuals present data graphically. They allow the audience to see statistics spatially. The purpose of using quantitative visuals is to make logical appeals to the audience. For example, sometimes it is easier to understand the disparity in certain statistics if you can see how the disparity looks graphically. Bar graphs, pie charts, Venn diagrams, histograms, and line graphs are all ways of presenting quantitative data in spatial dimensions.

Qualitative visuals present images that appeal to the audience’s emotions. Photographs and pictorial images are examples of qualitative visuals. Such images often try to convey a story, and seeing an actual example can carry more power than hearing or reading about the example. For example, one image of a child suffering from malnutrition will likely have more of an emotional impact than pages dedicated to describing that same condition in writing.

Writing at Work

When making a business presentation, you typically have limited time to get across your idea. Providing visual elements for your audience can be an effective timesaving tool. Quantitative visuals in business presentations serve the same purpose as they do in persuasive writing. They should make logical appeals by showing numerical data in a spatial design. Quantitative visuals should be pictures that might appeal to your audience’s emotions. You will find that many of the rhetorical devices used in writing are the same ones used in the workplace. For more information about visuals in presentations, see Chapter 14 “Creating Presentations: Sharing Your Ideas” .

Writing a Persuasive Essay

Choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.

Start by acknowledging and explaining points of view that may conflict with your own to build credibility and trust with your audience. Also state the limits of your argument. This too helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated.

Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.

Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis. See Chapter 15 “Readings: Examples of Essays” to read a sample persuasive essay.

Choose one of the topics you have been working on throughout this section. Use the thesis, evidence, opposing argument, and concessionary statement as the basis for writing a full persuasive essay. Be sure to include an engaging introduction, clear explanations of all the evidence you present, and a strong conclusion.

Key Takeaways

The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
It is essential that you not only address counterarguments but also do so respectfully.
It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
To persuade a skeptical audience, you will need to use a wide range of evidence. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
Make sure that your word choice and writing style is appropriate for both your subject and your audience.
You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
Facts are statements that can be proven using objective data.
Opinions are personal views, or judgments, that cannot be proven.
In writing, you want to strike a balance between credible facts and authoritative opinions.
Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
Qualitative visuals present images that appeal to the audience’s emotions.

Literary Terms

Persuasive Essay

I. what is a persuasive essay.

A persuasive essay takes a point of view on an issue and tries to convince the audience to agree with the stated point of view. The contents of the essay include evidence and arguments ; it also may try to reach the audience’s emotions in order to make them think with their heart as well as their mind.

II. Examples of persuasive essays

Dogs are better pets than cats
Why the school day should start later
Why you should support a political candidate
People should not eat meat
Soccer is better than basketball
Don’t eat junk food

III. Types of persuasive essays with topics

No matter what type of persuasive essay you choose to write, the goal is always to convince your audience to agree with your opinion. Opinions come in one of three types:

a. One side is better than another

In this type of essay, there are several points of view about a topic. The writer’s goal is to persuade the audience to choose one side over the other(s).

Example: “Basketball is better than baseball.”

In this essay, the writer is choosing the side of ‘basketball’ over ‘baseball’. The essay would persuade the audience to agree by introducing evidence to support their side. For instance, the writer could talk about the higher scoring and faster pace of basketball, and the fact that baseball is affected by the weather while basketball is not.

b. People should support, believe, or do something

In this type of persuasive essay, the writer wants the audience to say ‘yes’ or agree to something – an idea, opinion, or action.

Example: “The school day should start later.”

The author of this essay wants the audience to support the idea of a later start to the school day. The essay would include evidence like a study that shows that teenagers need to sleep longer than adults to persuade people to agree. It may also bring up the emotions of the students (who would be glad to be allowed to sleep later) in order to convince the audience to support a later start to the school day.

c. People should oppose, reject, or avoid something

This type of persuasive essay is used when the writer wants the audience to say ‘no’ or disagree with something – and idea, opinion, or action.

Example : “Vote ‘no’ on the proposal for a new highway”

The author of this essay opposes the town’s plans to allow a new highway to be built nearby. In order to get the audience to also oppose the plan, the author would present evidence about why the highway is a bad idea. For instance, a highway would increase noise and pollution, as well as damage to the local wildlife. This essay might also bring up fears of increased taxes to pay for the highway in order to emotionally persuade people to oppose the highway proposal.

IV. Parts of a persuasive essay

a. Topic: A persuasive essay must state the topic clearly so that the audience knows what the focus is. The author should also express the importance of the topic to show why the audience should care.

Which animal makes the best pet
Whether or not to support plans for the new highway
Should people ride bicycles without a helmet
How should we raise money for our project

b. Stance: The stance of a persuasive essay is the side of the issue that the author supports. The stance should be stated strongly and clearly so that there is no doubt what the author’s stance is.

Dogs make the best pets
The new highway is a terrible idea
Helmet laws are unnecessary
A bake sale is our best way to raise money

c. Claim : A claim is a statement that the author believes. Most persuasive essays include between two and four claims.

Dogs are easier to train than a cat or bird
Highway construction will damage our wetlands
It is hard to enforce a helmet law
Everyone loves homemade brownies

d. Support : Support is the evidence used to prove the author’s claim. The support should be based on solid facts, but may also include emotional factors to convince the readers to accept the claim. Each claim made in the essay must be accompanied by its own support.

The average dog knows between six and ten commands. The average cat knows only one.
How sad it would be if our ducks and herons have nowhere to build their nests
The cost of making five dozen baked goods is around $12. If we sell them for 50₵ each, we can make $18 profit.

e. Conclusion : Persuasive essays should end with a powerful conclusion. The conclusion should summarize the author’s claims, and also encourage the audience to agree with the opinions that the essay presents.

It is clear that dogs are cleaner, friendlier, and easier to train than any other pet. By now you must agree with me that dogs make the best pets.
The proposal for a new highway must be opposed. Otherwise we will face higher taxes, too much noise, and the loss of our beautiful wildlife. Join me in voting ‘no’ on the proposal.

V. How to write a persuasive essay

1. choose a topic you care about.

If you are not passionate about the topic, you will have a very difficult time getting your audience to care about it.

2. Take a clear stance

A persuasive essay is not about being ‘fair’ or giving every point of view equal time.

If you want to argue that dogs are the best pets, you do not have to give any reasons why cats can also be good pets.

3. Do your research

Every claim you make must be supported. Read about your chosen topic so that you can find the most useful facts.

A persuasive essay wants to convince the audience that dogs are better pets than cats. The essay makes the claim that “dogs are more friendly and sociable than cats.” This claim needs to be backed up with factual evidence.

4. Know your audience

Different people will be persuaded by different claims. Focus on claims and supports that your audience care about the most.

In the case of opposing the new highway proposal, a persuasive essay delivered to the local business owners would focus on different claims than an essay delivered to the local hikers or fishing club. Business owners would be persuaded by a claim that construction would shut down the roads and hurt local businesses. A claim that the highway would damage natural habitats would be successful with the hikers or fishing club.

5. Understand the power of emotion

Every persuasive essay must use facts to support its claims – if you have no facts to support your point of view, you won’t persuade anyone to agree with you. However, people also listen to their emotions, so use that fact to help persuade your audience. If you have an opportunity to show your audience how happy they will be if they agree with you – do it! If you can show them how disappointed they will be if they don’t side with you – then do it! A combination of facts and emotions makes for the strongest persuasive essay.

An essay against the new highway proposal may use emotional arguments such as:

Imagine how sad local business owners will be when they have so few customers.
Local birds will be terrified when machines come and destroy the trees holding their nests.
People who come to town to fish or hike will be very disappointed to see a bunch of asphalt instead of our beautiful natural environment.

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How to write a persuasive essay

Published September 27, 2020. Updated May 19, 2022.

Persuasive Essay Definition

A persuasive essay is a type of essay where the writer attempts to persuade the reader to agree with an opinion they feel strongly about. It uses emotions and opinions to convince the reader.

Overview of persuasive essay

Persuasive writing is made up of the three modes of persuasion. They are ethos (ethics), pathos (emotions), and logos (logic). A persuasive essay should clearly state your position in the thesis statement (your opinion on a topic). These types of essays are more like an advertisement. The main goal is to convince someone to accept your position by appealing to their emotions. In order to do that, the writer should know who the audience is. This helps to build the most effective essay possible. Researching information is not so important and does not need to consider counter-arguments.

Here is a helpful table of contents:

Key takeaways

Identifying persuasive writing, know your audience, possible topics for a persuasive essay, parts of an essay, outline example, persuasive essay template and examples, differences between persuasive and argumentative essays.

The three modes of persuasion are ethos (ethics), pathos (emotions), and logos (logic)
Persuasive writing uses emotions to convince your reader to agree with you
A persuasive essay should clearly state your position in the thesis statement (your opinion on a topic)
The body paragraphs should be reasons explaining your position
The conclusion should restate your position, summarize your main points, and end with a closing statement

Worried about your writing? Submit your paper for a Chegg Writing essay check , or for an Expert Check proofreading . Both can help you find and fix potential writing issues.

So, what makes persuasive writing… persuasive?

Modes of persuasion

All persuasive writing is made up from the three modes of persuasion: ethos, pathos, and logos:

Ethos is an appeal to ethics, or values
Its purpose is to demonstrate the writer’s credibility
If the reader feels the writer is credible, they are more likely to trust them

Look at this example:

From my experience as a neonatal nurse, newborn babies sleep for 15 to 18 hours per day, but only for short periods of two to four hours at a time.

By highlighting their relevant profession, the writer establishes credibility.

Pathos is an appeal to emotion
The writer wants to make the reader feel something, using words
Here is a good place to use emotive language

Although fostering a senior dog can be heartbreaking in the end, people volunteer to give old dogs love and a comfortable life in their final years.

Words like “heartbreaking” and “final years” are used to make the reader feel compassion.

Logos is an appeal to logic
It uses facts, statistics, and data to convince the reader
Having credible information strengthens the argument

Statistically speaking, bungee jumping, with 1 death per 500,000 jumps, is safer than hang gliding, with 1 death per 560 instances, and canoeing, with 1 death per 10,000 instances.

Presenting the actual numbers of deaths per instance, you can convince a reader that bungee jumping is not as dangerous as most people think.

Although you can use all three modes of persuasion, for a persuasive essay, focus on pathos – the use of emotions.

In a persuasive essay, your main goal is to convince someone to accept your position by appealing to their emotions. In order to do that, you need to know something about who your audience is.

It’s important to know who you are writing for so you know what types of points will appeal to them. This helps you build the most effective essay possible.

For example, say you are writing a social media post trying to convince people to visit a resort. If you were targeting families, you might focus on describing family travel packages and activities for children. If you were targeting college students, you might focus more on more adventurous activities (that are not kid-friendly) or even mention that it’s a great place for spring break.

In both cases, the target audience changes what points are focused on.

If your teacher assigns you a persuasive essay and leaves the topic wide open for you to choose, take a look at this list for some inspiration. Remember that if you strongly disagree with the topic, you could also write a persuasive essay about its opposite!

Government should provide safety nets for the poor
If a student is bullied, the bully’s parents should be fined
The driving age should be raised to 18
Instagram is bad for body image
Healthcare should be a basic right in the U.S., like in other countries
Social media is bad for developing interpersonal communication
Eating local food is better for the environment than eating vegetarian
There shouldn’t be billionaires
High fructose corn syrup should be eliminated from foods
Growing your own vegetables should be subsidized

Every essay you write will have 3 parts: an introduction, a body, and a conclusion.

Think of the organization of an essay like this:

Intro – Tell your reader what you’re going to write about.
Body – Write about it.
Conclusion – Tell them what you wrote about.

Let’s go through each of those parts for a persuasive essay. Each part will include a sample.

Introduction

You want to begin your essay with a hook. A hook is an interesting opening that “catches” your reader and makes them want to read more. Your hook is usually the first sentence.

After you’ve hooked the reader, you want to give some context or background information. Think of each sentence in your intro as a stepping point. Each sentence brings you closer to your thesis statement.

Once you’ve given some context, write a thesis statement, which tells the reader exactly what they’re going to read about. For a persuasive essay, the thesis statement gives your position: what is your opinion about your topic? Think of it like a map to the rest of your essay.

Sample introduction

Can you identify the hook, background information, and thesis statement in this sample?

Think about your favorite class in high school. Why was this class your favorite? Who was your teacher? I’m sure you loved the subject, but I’m willing to bet the teacher had something to do with it. How many classes did you have every day? Have you ever thought about how many classes your teacher taught? How many tests did he grade? How many essays did she read through and give feedback on? How many faculty meetings did he attend? Teachers are professionals, but their salary has not kept up with the requirements school districts place on them. Teachers should be paid higher salaries.

A typical essay will have between one and three body paragraphs, although you can write as many as you need (or as many as your teacher assigns you). Regardless of how many body paragraphs you have, they will all be organized in a similar manner.

Start with a topic sentence to show your reader what is coming up. This is a general sentence that gives an overview of that paragraph. Since your thesis statement was your position on a topic, the topic sentences will be reasons for your position. Why do you believe what you believe?

The body paragraphs will explain your reasons using emotion and opinions. If you have facts, that’s okay, but remember that you are persuading using emotion more than logic.

End a body paragraph with a sentence that summarizes what you wrote or that leads into the next paragraph.

Sample body paragraphs

Can you identify the topic sentences? Is each topic sentence a reason for the writer’s position? Does the body paragraph explain that reason? Can you identify any of the modes of persuasion – ethos, pathos, logos?

Every quality teacher is both a subject matter expert and good at teaching. These are two different skills. A teacher who connects well with his students but doesn’t know the subject matter isn’t going to be an effective teacher. Conversely, a genius who know the subject matter inside out but can’t find a way to make the material accessible to her students is also not an effective teacher. A good teacher needs to be both; In a way, it’s like every teacher is doing two jobs, but only getting paid for one. Although doubling every teacher’s salary might not be possible, they should at least get a raise.

Another reason that teachers should be paid higher salaries is because their jobs go beyond teaching. They are also coaches, advisors, confidants, classroom managers, and so much more. Can you remember that one teacher who was there for you, beyond their role as an educator? Perhaps it was the history teacher who listened to you when things were tense at home. The writing teacher who encouraged you to pursue your love of short stories. The Spanish teacher who believed in you enough to convince you to apply for that scholarship. Teachers are performing duties that are not part of their contracts, and they do it because they love their job and they love their students. Doesn’t that deserve a raise?

Finally, teachers deserve a raise because their work is not just in the classroom. Teachers are in the classroom, actively teaching, for up to seven hours a day. Before you say that’s not a full work day of 8 hours, remember that teaching is only part of the job. Teachers need time to prepare their lessons. They need time to grade assignments, quizzes, and tests. They need time for administrative duties and meetings. It’s not unusual for a teacher to put in a 50 to 60-hour work week, on a regular basis. Their pay does not reflect the time actually spent working.

This is how your essay ends, and it is the last impression your reader takes away.

Conclude your essay by restating your position from your thesis statement (in the introduction). Then, summarize the main points (your reasons) from your essay.

Try to end with a closing statement: an idea that you want your reader to walk away with.

Sample conclusion

Can you identify the sentence that ties back to the thesis statement? Can you identify the summary of the main points? Can you identify a closing statement?

We all agree that teachers play an essential role in the lives of young people. Teachers know their subjects well, and they know how to share that information in a way that students can understand. Yes, teachers teach students what they need to be productive members of society, but they are also involved in their lives as mentors, coaches, advisors, and more. Plus, the hours they actually put in are not reflected in their pay. If school districts continue to demand that teachers work more, do more, and be more, the least teachers can get in return is pay that represents the importance of that work. It is time to give teachers a raise.

I. Teachers should be paid higher salaries.

II. Good teachers = good at teaching + subject knowledge. Two skills!

A. Good at teaching, bad at subject matter = ineffective

B. Genius at subject matter, bad at teaching = ineffective

C. Teacher needs to be both

That’s like two jobs!
Only 1 paycheck

Maybe not double pay, but more

III. Teachers do more than just teach

A. Coaches, advisors, confidants, classroom managers

B. Teacher who was more than just teacher

History teacher – listened
Writing teacher – encouraged
Spanish teacher – scholarship

C. Duties not in their contracts

Love their job
Love their students

Doesn’t that deserve a raise?

IV. Work is not just in the classroom

A. Teach for 7 hours/day

B. Prepare lessons

D. Admin and meetings

E. 50-60 hours/week is common

Pay does not reflect time spent working

V. Teachers play essential role in students’ lives. It’s time to give them a raise.

Essay template

Essay example.

Before you turn in that paper, don’t forget to cite your sources in APA format , MLA format , or a style of your choice.


Uses emotion and opinion to convince	Uses logic and facts to convince
Is more like an advertisement	Is more like a debate
Is written for the heart	Is written for the head
Knowing the audience is important	Knowing the audience is not so important
Researching information is not so important	Researching information is very important
Don’t need to consider counter-arguments	Need to consider and address counter-arguments

By Halina Stolar. Halina has a Master’s degree in teaching and taught English as a Second Language and writing for almost 15 years overseas. She now works as a freelance writer and geeks out over grammar for fun.

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How to Write a Persuasive Essay in 6 Steps

A persuasive essay is defined by two purposes: to convince the audience to agree with the speaker’s position on a debatable issue and to inspire listeners to take action. In order to succeed, the speaker must forge a relationship with the audience, while appealing to their intellect and emotions. Let’s look at six steps to writing an excellent persuasive essay.

1. Choose a debatable issue about which you have strong feelings and a definite position.

A debatable issue is one that generates conflicting opinions and points of view; it also may generate strong personal or professional feelings as to how it should be addressed. A persuasive essay is likely to be more effective if you invest your time and effort in writing about an issue that is important to you, perhaps one that you relate to personally.

2. Research all sides of the issue and take notes.

Once you have chosen an issue for your essay, research conflicting views about it. Take notes over information that supports your position on the issue: facts, examples, statistics, anecdotes, and quotations from experts and/or reliable studies. Record the sources of the information to establish its reliability. Also, take notes over information that supports the strongest argument against your position on the issue.

3. Draft a thesis statement for your essay.

Like most essays, a persuasive essay needs a thesis statement: a sentence that clearly states what you will explain and support in the essay. Write a thesis that clearly states your position on the issue.

4. Create a working outline.

A working outline is not detailed. Referring to your notes, create a 3-part working outline that lists 2 of the strongest arguments in favor of your position and the strongest argument against it.

5. Draft the introduction, main body, and conclusion of your essay.

In drafting your essay, keep in mind the objectives to achieve in each part. Also, incorporate rhetorical devices, imagery, and figurative language throughout the text.

Introduction: To arouse the interest of the audience, use one or more of these methods.

Begin with an anecdote that relates to the subject of the essay; it can be an anecdote from your personal experience or one you have heard or read from another source.
Begin with historical or factual information of interest regarding the subject.
Begin with a quotation that relates to the subject. Quotations from history, literature, or contemporary figures can all be effective; identify the source of the quotation.

Develop the introduction by identifying the general subject of your essay and the specific issue at hand; acknowledge that the issue generates disagreement, as views regarding it often conflict.

Conclude the introduction with your thesis, stating your position on the issue clearly and concisely.

Main Body: Refer to your working outline while writing the main body of your essay. Draft a main body paragraph to address each of the three parts of the outline. Since the working outline includes two arguments supporting your position and one opposing it, the main body may consist of three paragraphs; however, if more than one paragraph is required to thoroughly address a part of your outline, by all means, write it. Refer to your research notes and the list of rhetorical devices while developing each paragraph.

Conclusion: The final paragraph should indicate to listeners that your essay is reaching an end.

Restate the issue and your position regarding it.
Briefly sum up your two arguments in favor of your position.
Explain what will happen if your position is not adopted and why the resulting consequences are important to the audience.
Point out actions that should be taken in addressing the issue to avoid serious consequences.

The final sentence of the conclusion should leave listeners with something to think about. A powerful, thought-provoking quotation, a vivid image, or a final rhetorical question—asked and answered—will provide a sense of closure, while emphasizing the validity of your essay.

6. Review the structure and content of the essay, and revise the text to make it more effective and convincing.

After reviewing and revising the text of your essay, you should be able to answer “yes” to these questions:

Is there a paragraph of introduction?

Have you engaged the interest of the audience in some way?
Have you established your own voice in the essay and created a bond between you and your listeners?
Have you identified the topic and the specific issue of your essay?
Does the paragraph end with a thesis statement that clearly states your position on the issue?

Does the main body consist of at least 3 paragraphs?

In the first main body paragraph, have you stated the strongest argument against your position on the issue? Have you refuted the argument with various types of specific evidence?
In the second main body paragraph, have you presented your first argument in favor of your position? Have you supported your argument with various types of specific evidence?
In the third main body paragraph, have you presented a stronger argument in favor of your position, the best argument you can present? Have you supported it with various types of specific evidence?
Throughout the main body paragraphs, have you included appeals to ethos, pathos, and logos?

Is there a paragraph of conclusion?

Have you restated the issue and your position on it?
Have you summed up your two arguments in favor of your position?
Have you explained what will happen if your position is not adopted and why the resulting consequences are important to the audience?
Have you pointed out actions that should be taken in addressing the issue to avoid serious consequences?
Does the conclusion give listeners a sense of closure and leave them with something to think about?

Does the text of your essay employ numerous rhetorical devices?

As you read your essay aloud, have you provided transition words and phrases to move smoothly from one part of a paragraph to another and from one paragraph to the next?

Do you think your essay is persuasive and will hold the attention of the audience? (If not, why not? What would make it more persuasive and engaging?)

What is a Persuasive Essay?

A persuasive essay is a type of writing that attempts to convince the reader or opponent that your argument or position is valid. The main aim of a persuasive essay is to convince readers to consider your point of view. Remember that you are trying to persuade someone who may not necessarily agree with you.

Persuasive essays are similar to argumentative essays in that they both use evidence and reasoning to argue a point; however, persuasive essays differ from argumentative essays in that they are more emotional and often make use of personal experiences and anecdotes to make their point.

Characteristics of Persuasive Essays

Let’s take a look at five main characteristics of persuasive essays in academic writing that you should know before getting started:

Bias control: We all have our own biases, so it is essential to try and keep these in check when writing a persuasive essay. This also means acknowledging the existence of different perspectives. You should reveal your own opinion (bias) to the reader, but ensure that it doesn’t hinder your clean and sound argumentation development.
Facts and opinions: In a good persuasive essay, it is important to use both facts and opinions to support your position. Facts provide the foundation for your argument, while opinions offer support. Just make sure that the opinions you use are based on credible sources.
Reasoning and logic: Using logical reasoning is the best way to persuade someone. This means that your arguments must be based on sound evidence and presented in a clear and concise manner.
Emotional appeal: Although it is important to use logic and reasoning, it is also effective to appeal to the reader’s emotions. This can be done by using language that evokes certain emotions or by telling a story that the reader can relate to.
Opposing views: For effective persuasive essay writing, it is important to consider and acknowledge the opposing argument. This shows that you are open-minded and willing to engage in a discussion. It also allows you to refute the opposing view, which strengthens your own argument.

If you want to read about essays in general, you can read our guide: Essay Definition and Characteristics

Persuasive Essay Structure

The structure of a persuasive essay is important because it determines how you will present your argument. A good structure will also ensure that the reader follows your argument easily.

Here is a basic essay structure that you can follow:

Introduction: This first paragraph of a persuasive essay should be used to grab the audience’s attention and give them an overview of the issue. It should also state your position on the issue, usually included in the thesis statement at the end.

Body paragraphs: These are where you present your arguments and evidence to support them. Each paragraph should focus on one main argument.

Conclusion: A strong conclusion should sum up your main arguments and restate your position on the issue. It is also a good idea to leave the reader with something to think about or call them to action.

4 Steps to Planning Your Persuasive Essay

Before sitting down and writing your persuasive essay, it’s important to plan out what you will say. You need to have a clear thesis statement and evidence to support your position.

Here are four steps that you can follow:

1. Decide on your stance

The first step is to choose the position you will argue for, which will develop into your thesis statement. You need to make sure that you can defend your position with evidence and logical reasons.

Let’s say the general topic of your persuasive essay is gun control , and the position is “Gun control should be stricter.”

2. Analyze your reader

The second step is to think about who your reader is. What are their beliefs and values? What will they agree with, and what will they disagree with? It’s important to consider these things when planning your persuasive essay.

We will assume that our readers are against gun control. So, we need to consider what logical arguments and evidence they will find convincing.

3. Gather evidence

Once you know what position you’re going to take, you need to gather solid evidence to support it. This can be done through a solid research process or by using your own experiences.

For our persuasive essay, the three supporting arguments could be:

Too many people die from gun violence
There are too many mass shootings
Stricter gun control would make it harder for criminals to get guns

Now, you can form your thesis statement, which = your position + arguments (see the example below).

4. Outline your entire essay

The fourth step is to outline your essay . This will help you organize your thoughts and make sure that you stay on track. A good outline will also ensure that the reader easily follows your argument.

If you have three main arguments, you will have three body paragraphs (one for each particular point). Make sure to make the most important argument (in your opinion) the last one to discuss.

Persuasive essay outline example

Taking into consideration the topic we chose, the position, and the arguments, our persuasive essay outline can look like this:

B. Background information
C. Thesis statement: Stricter gun control is necessary because too many people die from gun violence, there are too many mass shootings, and stricter gun control would make it harder for criminals to get guns.
A. Argument: Too many people die from gun violence in the United States
B. Evidence 1: In 2020, there have been over 43,000 gun violence deaths in the US
C. Evidence 2: Over 100,000 people were injured by guns in 2020
D. Counterargument: When compared to overall deaths, it’s not that many
E. Rebuttal: But it’s still too many when compared to other developed countries
F. Analysis: Gun violence is a major problem in the US, and stricter gun control is necessary to help reduce the number of deaths and injuries.
A. Argument: There are too many mass shootings
B. Evidence 1: There have been over 1,500 mass shootings since 2013
C. Evidence 2: Mass shootings are on the rise
D. Counterargument: This problem must be tackled from the mental health perspective, not gun control
E. Rebuttal: Mental health is important, but it’s not the only factor that contributes to mass shootings
F. Analysis: Mass shootings are a major problem in the US, and stricter gun control is necessary to help prevent them.
A. Argument: Stricter gun control would make it harder for criminals to get guns
B. Evidence1: In Australia, gun control was tightened after a mass shooting, and there hasn’t been a mass shooting since
C. Evidence 2: In the UK, gun control is much stricter than in the US, and there are fewer gun-related crimes
D. Counterargument: There will always be a way for criminals to get guns
E. Rebuttal: But it would make it harder, and that’s a step in the right direction
F. Analysis: Stricter gun control would make it harder for criminals to get guns, which would help reduce the number of gun-related crimes.
A. Rephrase thesis statement
B. Establish the significance by answering the “So what?” question
C. Call to action

5 Steps to Writing Your Persuasive Essay

Once you have your outline ready, you can start writing. Here are five steps you would need to take to write a persuasive essay:

1. Finish the introduction

During the planning stage, you should already form your thesis statement. Now, you only need to write the other two elements of the introductory paragraph : hook and context.

A hook will engage your reader and make them want to read more. It can be a rhetorical question, a surprising fact, or a personal experience.

The context is the background information your reader needs to know to understand your argument. This can be a brief history of the topic, an overview of the current situation, or something else.

Hook example:

Did you know that gun violence in the United States kills more people than terrorism, car accidents, and HIV/AIDS combined?

Context example:

In 2020, there will be over 38,000 gun-related deaths in the United States. That’s more than 100 deaths every day. Gun violence is a major problem in the United States, and something needs to be done to reduce the number of deaths and injuries.

2. Write the body paragraphs

Now it’s time to start writing your body paragraphs . Remember that each paragraph should have one main idea that supports your thesis.

Start with your second strongest argument and end with the strongest one. People tend to remember the first and the last thing they read better than the middle, which will help your persuasive essay have a more significant impact.

Each body paragraph will consist of a topic sentence , supporting evidence and analysis, and the last sentence that concludes the paragraph.

First body paragraph example:

Let’s face it, far too many people die from gun violence in the United States. You might ask, what’s too many? In 2020, there were over 43,000 gun violence deaths in the US, according to the Gun Violence Archive. That’s over 100 people dying from guns every day. And it’s not just deaths. Over 100,000 people were injured by guns in 2020. Some may say that compared to overall deaths, it’s not that many. But when you compare it to other causes of death, it’s quite a lot. For example, in 2019, there were only 19,393 deaths from car accidents, as stated by the National Highway Traffic Safety Administration. That means that gun violence kills over twice as many people as car accidents. All this indicates that stricter gun control is necessary to help reduce the number of deaths and injuries.

3. Write the conclusion section

The conclusion is where you tie everything together. Start by restating your thesis in a different way than you did in the introduction. Then, summarize your main points and explain why your reader should care about your argument.

Conclusion example:

It is evident that stricter gun control is necessary to help reduce gun violence, mass shootings, and gun-related crimes. Too many people die from gun violence, and something must be done to reduce the number of deaths. Stricter gun control would make it harder for criminals to get guns, which would help reduce the number of gun-related crimes. It’s time for stricter gun control in the United States. You can make a difference by contacting your representatives and telling them that you support stricter gun control measures.

4. Edit and proofread your essay

Once you’re finished writing your persuasive essay, it’s important to edit and proofread it. This will help you catch any mistakes and ensure that your essay is clear and concise. Editing and proofreading can be a daunting task, but there are a few tips that can help:

Read your essay out loud. This will help you catch any errors or awkward phrases.
Ask someone else to read your essay. Another set of eyes can help you catch anything you missed.
Use spell check and grammar check. These can be helpful, but they don’t catch everything, so it’s still important to read over your essay carefully.
Take a break before you start editing. It’s easier to spot mistakes when you’re not as close to the material.

Key Takeaways

A persuasive essay is used to convince a reader about a particular idea or focus, usually one that you believe in.
Your persuasive essay could be based on anything about which you have an opinion.
To write a strong persuasive essay, you need to have a clear thesis statement and at least three main points to back up your thesis.
Your body paragraphs should each have one main point that supports your thesis.
Start with your second strongest argument and end with the strongest one.
Your conclusion should tie everything together and explain why your reader should care about your argument.
Once you’re finished writing, edit and proofread your essay carefully.
Nova Southeastern University – Persuasive Essay
OpenOKState – Writing a Persuasive Essay
Butte College – Writing a Persuasive Essay

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How to Write a Persuasive Essay

Last Updated: December 17, 2023 Fact Checked

This article was co-authored by Christopher Taylor, PhD . Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014. There are 14 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,283,862 times.

A persuasive essay is an essay used to convince a reader about a particular idea or focus, usually one that you believe in. Your persuasive essay could be based on anything about which you have an opinion or that you can make a clear argument about. Whether you're arguing against junk food at school or petitioning for a raise from your boss, knowing how to write a persuasive essay is an important skill that everyone should have.

Sample Persuasive Essays

How to Lay the Groundwork

Look for language that gives you a clue as to whether you are writing a purely persuasive or an argumentative essay. For example, if the prompt uses words like “personal experience” or “personal observations,” you know that these things can be used to support your argument.
On the other hand, words like “defend” or “argue” suggest that you should be writing an argumentative essay, which may require more formal, less personal evidence.
If you aren’t sure about what you’re supposed to write, ask your instructor.

Whenever possible, start early. This way, even if you have emergencies like a computer meltdown, you’ve given yourself enough time to complete your essay.

Step 3 Examine the rhetorical situation.

Try using stasis theory to help you examine the rhetorical situation. This is when you look at the facts, definition (meaning of the issue or the nature of it), quality (the level of seriousness of the issue), and policy (plan of action for the issue).
To look at the facts, try asking: What happened? What are the known facts? How did this issue begin? What can people do to change the situation?
To look at the definition, ask: What is the nature of this issue or problem? What type of problem is this? What category or class would this problem fit into best?
To examine the quality, ask: Who is affected by this problem? How serious is it? What might happen if it is not resolved?
To examine the policy, ask: Should someone take action? Who should do something and what should they do?

For example, if you are arguing against unhealthy school lunches, you might take very different approaches depending on whom you want to convince. You might target the school administrators, in which case you could make a case about student productivity and healthy food. If you targeted students’ parents, you might make a case about their children’s health and the potential costs of healthcare to treat conditions caused by unhealthy food. And if you were to consider a “grassroots” movement among your fellow students, you’d probably make appeals based on personal preferences.

Step 5 Pick a topic that appeals to you.

It also should present the organization of your essay. Don’t list your points in one order and then discuss them in a different order.
For example, a thesis statement could look like this: “Although pre-prepared and highly processed foods are cheap, they aren’t good for students. It is important for schools to provide fresh, healthy meals to students, even when they cost more. Healthy school lunches can make a huge difference in students’ lives, and not offering healthy lunches fails students.”
Note that this thesis statement isn’t a three-prong thesis. You don’t have to state every sub-point you will make in your thesis (unless your prompt or assignment says to). You do need to convey exactly what you will argue.

A mind map could be helpful. Start with your central topic and draw a box around it. Then, arrange other ideas you think of in smaller bubbles around it. Connect the bubbles to reveal patterns and identify how ideas relate. [5] X Research source
Don’t worry about having fully fleshed-out ideas at this stage. Generating ideas is the most important step here.

For example, if you’re arguing for healthier school lunches, you could make a point that fresh, natural food tastes better. This is a personal opinion and doesn’t need research to support it. However, if you wanted to argue that fresh food has more vitamins and nutrients than processed food, you’d need a reliable source to support that claim.
If you have a librarian available, consult with him or her! Librarians are an excellent resource to help guide you to credible research.

How to Draft Your Essay

An introduction. You should present a “hook” here that grabs your audience’s attention. You should also provide your thesis statement, which is a clear statement of what you will argue or attempt to convince the reader of.
Body paragraphs. In 5-paragraph essays, you’ll have 3 body paragraphs. In other essays, you can have as many paragraphs as you need to make your argument. Regardless of their number, each body paragraph needs to focus on one main idea and provide evidence to support it. These paragraphs are also where you refute any counterpoints that you’ve discovered.
Conclusion. Your conclusion is where you tie it all together. It can include an appeal to emotions, reiterate the most compelling evidence, or expand the relevance of your initial idea to a broader context. Because your purpose is to persuade your readers to do/think something, end with a call to action. Connect your focused topic to the broader world.

For example, you could start an essay on the necessity of pursuing alternative energy sources like this: “Imagine a world without polar bears.” This is a vivid statement that draws on something that many readers are familiar with and enjoy (polar bears). It also encourages the reader to continue reading to learn why they should imagine this world.
You may find that you don’t immediately have a hook. Don’t get stuck on this step! You can always press on and come back to it after you’ve drafted your essay.

Put your hook first. Then, proceed to move from general ideas to specific ideas until you have built up to your thesis statement.
Don't slack on your thesis statement . Your thesis statement is a short summary of what you're arguing for. It's usually one sentence, and it's near the end of your introductory paragraph. Make your thesis a combination of your most persuasive arguments, or a single powerful argument, for the best effect.

Start with a clear topic sentence that introduces the main point of your paragraph.
Make your evidence clear and precise. For example, don't just say: "Dolphins are very smart animals. They are widely recognized as being incredibly smart." Instead, say: "Dolphins are very smart animals. Multiple studies found that dolphins worked in tandem with humans to catch prey. Very few, if any, species have developed mutually symbiotic relationships with humans."
"The South, which accounts for 80% of all executions in the United States, still has the country's highest murder rate. This makes a case against the death penalty working as a deterrent."
"Additionally, states without the death penalty have fewer murders. If the death penalty were indeed a deterrent, why wouldn't we see an increase in murders in states without the death penalty?"
Consider how your body paragraphs flow together. You want to make sure that your argument feels like it's building, one point upon another, rather than feeling scattered.

Step 5 Use the last sentence of each body paragraph to transition to the next paragraph.

End of the first paragraph: "If the death penalty consistently fails to deter crime, and crime is at an all-time high, what happens when someone is wrongfully convicted?"
Beginning of the second paragraph: "Over 100 wrongfully convicted death row inmates have been acquitted of their crimes, some just minutes before their would-be death."

Step 6 Add a rebuttal or counterargument.

Example: "Critics of a policy allowing students to bring snacks into the classroom say that it would create too much distraction, reducing students’ ability to learn. However, consider the fact that middle schoolers are growing at an incredible rate. Their bodies need energy, and their minds may become fatigued if they go for long periods without eating. Allowing snacks in the classroom will actually increase students’ ability to focus by taking away the distraction of hunger.”
You may even find it effective to begin your paragraph with the counterargument, then follow by refuting it and offering your own argument.

Step 7 Write your conclusion at the very end of your essay.

How could this argument be applied to a broader context?
Why does this argument or opinion mean something to me?
What further questions has my argument raised?
What action could readers take after reading my essay?

How to Write Persuasively

Step 1 Understand the conventions of a persuasive essay.

Persuasive essays, like argumentative essays, use rhetorical devices to persuade their readers. In persuasive essays, you generally have more freedom to make appeals to emotion (pathos), in addition to logic and data (logos) and credibility (ethos). [13] X Trustworthy Source Read Write Think Online collection of reading and writing resources for teachers and students. Go to source
You should use multiple types of evidence carefully when writing a persuasive essay. Logical appeals such as presenting data, facts, and other types of “hard” evidence are often very convincing to readers.
Persuasive essays generally have very clear thesis statements that make your opinion or chosen “side” known upfront. This helps your reader know exactly what you are arguing. [14] X Research source
Bad: The United States was not an educated nation, since education was considered the right of the wealthy, and so in the early 1800s Horace Mann decided to try and rectify the situation.

Step 2 Use a variety of persuasion techniques to hook your readers.

For example, you could tell an anecdote about a family torn apart by the current situation in Syria to incorporate pathos, make use of logic to argue for allowing Syrian refugees as your logos, and then provide reputable sources to back up your quotes for ethos.
Example: Time and time again, the statistics don't lie -- we need to open our doors to help refugees.
Example: "Let us not forget the words etched on our grandest national monument, the Statue of Liberty, which asks that we "Give me your tired, your poor, your huddled masses yearning to breathe free.” There is no reason why Syrians are not included in this.
Example: "Over 100 million refugees have been displaced. President Assad has not only stolen power, he's gassed and bombed his own citizens. He has defied the Geneva Conventions, long held as a standard of decency and basic human rights, and his people have no choice but to flee."

Good: "Time and time again, science has shown that arctic drilling is dangerous. It is not worth the risks environmentally or economically."
Good: "Without pushing ourselves to energy independence, in the arctic and elsewhere, we open ourselves up to the dangerous dependency that spiked gas prices in the 80's."
Bad: "Arctic drilling may not be perfect, but it will probably help us stop using foreign oil at some point. This, I imagine, will be a good thing."

Good: Does anyone think that ruining someone’s semester, or, at least, the chance to go abroad, should be the result of a victimless crime? Is it fair that we actively promote drinking as a legitimate alternative through Campus Socials and a lack of consequences? How long can we use the excuse that “just because it’s safer than alcohol doesn’t mean we should make it legal,” disregarding the fact that the worst effects of the drug are not physical or chemical, but institutional?
Good: We all want less crime, stronger families, and fewer dangerous confrontations over drugs. We need to ask ourselves, however, if we're willing to challenge the status quo to get those results.
Bad: This policy makes us look stupid. It is not based in fact, and the people that believe it are delusional at best, and villains at worst.

Step 5 Acknowledge, and refute, arguments against you.

Good: While people do have accidents with guns in their homes, it is not the government’s responsibility to police people from themselves. If they're going to hurt themselves, that is their right.
Bad: The only obvious solution is to ban guns. There is no other argument that matters.

How to Polish Your Essay

Step 1 Give yourself a day or two without looking at the essay.

Does the essay state its position clearly?
Is this position supported throughout with evidence and examples?
Are paragraphs bogged down by extraneous information? Do paragraphs focus on one main idea?
Are any counterarguments presented fairly, without misrepresentation? Are they convincingly dismissed?
Are the paragraphs in an order that flows logically and builds an argument step-by-step?
Does the conclusion convey the importance of the position and urge the reader to do/think something?

You may find it helpful to ask a trusted friend or classmate to look at your essay. If s/he has trouble understanding your argument or finds things unclear, focus your revision on those spots.

You may find it helpful to print out your draft and mark it up with a pen or pencil. When you write on the computer, your eyes may become so used to reading what you think you’ve written that they skip over errors. Working with a physical copy forces you to pay attention in a new way.
Make sure to also format your essay correctly. For example, many instructors stipulate the margin width and font type you should use.

Expert Q&A

↑ https://www.grammarly.com/blog/how-to-write-a-persuasive-essay/
↑ https://www.hamilton.edu/academics/centers/writing/writing-resources/persuasive-essays
↑ https://www.hamilton.edu/writing/writing-resources/persuasive-essays
↑ https://www.adelaide.edu.au/writingcentre/sites/default/files/docs/learningguide-mindmapping.pdf
↑ https://examples.yourdictionary.com/20-compelling-hook-examples-for-essays.html
↑ https://writingcenter.unc.edu/tips-and-tools/transitions/
↑ https://owl.purdue.edu/owl/general_writing/common_writing_assignments/argument_papers/rebuttal_sections.html
↑ http://www.readwritethink.org/files/resources/lesson_images/lesson56/strategy-definition.pdf
↑ https://stlcc.edu/student-support/academic-success-and-tutoring/writing-center/writing-resources/pathos-logos-and-ethos.aspx
↑ https://writingcenter.unc.edu/tips-and-tools/editing-and-proofreading/
↑ https://writingcenter.unc.edu/tips-and-tools/revising-drafts/
↑ https://owl.purdue.edu/owl/general_writing/the_writing_process/proofreading/proofreading_suggestions.html

About This Article

To write a persuasive essay, start with an attention-grabbing introduction that introduces your thesis statement or main argument. Then, break the body of your essay up into multiple paragraphs and focus on one main idea in each paragraph. Make sure you present evidence in each paragraph that supports the main idea so your essay is more persuasive. Finally, conclude your essay by restating the most compelling, important evidence so you can make your case one last time. To learn how to make your writing more persuasive, keep reading! Did this summary help you? Yes No

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Persuasive Essay Writing

How to Write a Persuasive Essay: A Step-by-Step Guide

13 min read

Published on: Jan 3, 2023

Last updated on: Jan 29, 2024

What is a Persuasive Essay?

A persuasive essay presents logical arguments with emotional appeal.

Typically, persuasive essays begin with a question that the writer spends the essay arguing in favor of or opposition to.

For example: should kids be allowed to play video games on weekdays?

The writer would then spend the rest of the essay backing up their claim with reasons and evidence.

Persuasive essays often include counterarguments. These arguments oppose the writer's position.

By including counterarguments, persuasive essays become more interesting. They also force the writer to think critically about their position.

For example, an opponent of the previous argument might say that playing video games leads to poor grades.

The original writer could deny this claim by pointing to studies that show no correlation between bad grades and playing video games.

The best persuasive essays are well-researched and use data to support their claims.

However, persuasive essays are not just about logic. They also need to include emotional appeal.

After all, people are more likely to be persuaded by an argument that speaks to their feelings.

Elements of a Persuasive Essay

When a persuasive essay is a task, you must keep these three greek terms in mind. They are:

Ethos (appeal to ethics)
Pathos (appeal to emotion)
Logos (appeal to logic)

A good essay will use all of these elements to convince the reader that the argument presented is valid.

Let's take a closer look at each one.

Ethos - the Credibility Element

The persuasive power of ethos lies in the character or credibility of the person making the argument.

For an argument to be persuasive, the person presenting it must be someone that the audience trusts.

This could be because they are an expert on the subject or because they have first-hand experience with it. Either way, ethos establishes the speaker's credibility and makes the audience more likely to trust what they have to say.

Pathos -the Emotional Element

While ethos deals with the character of the person making the argument, pathos has to do with the audience's emotions. A persuasive argument will tap into the audience's emotions and use them to sway their opinion.

This could be done through stories or anecdotes that evoke an emotional response or by using language that stirs certain feelings.

Logos - the Logical Element

The final element of persuasion is logos, which appeals to logic. A persuasive argument will use sound reasoning and evidence to convince the audience that it is valid. This could be done through data or using persuasive techniques like cause and effect.

Using all these elements of a persuasive essay can make your argument much more effective.

How To Write a Persuasive Essay

Writing persuasive essays can be challenging, but they don't have to be.

With the following simple steps, you can quickly turn an ordinary essay into one that will make a lasting impression.

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How To Start a Persuasive Essay

Here is a complete guide on how to start a persuasive essay. Follow them to compose a perfect essay every time.

Brainstorm All Possible Angles

The first step in writing a persuasive essay is brainstorming. You need to develop an angle for your essay that will make it unique and interesting.

For example, let's say you're writing about the death penalty. A lot has been said on this topic, so it might be hard to find an angle that hasn't been covered already.

But if you think about it, there are many different ways to approach the issue.

Maybe you could write about the personal experiences of someone affected by the death penalty. Or maybe you could write about the economic costs of the death penalty.

There are many possibilities here - it's all about thinking creatively.

Select Your Topic

Once you've brainstormed a few ideas, it's time to choose your topic. Pick the angle you think will most effectively persuade your reader.

Once you've chosen your topic, it's time to research. Use statistics, expert opinions, and real-life examples to support your position.

Choose Your Side

Now that you've researched, it's time to take a side in the debate. Remember, you must take a strong stance on one side of the issue.

After deciding your stance, research and support it with evidence.

Appeal to Human Emotions

One of the most effective ways to persuade someone is by appealing to their emotions.

After all, we're not robots - we're human beings and always make decisions based on our feelings.

Make your reader feel something, whether it's anger, sadness, empathy, or even amusement. You'll be well on convincing them of your point of view.

Anticipate Possible Objections.

Of course, not everyone will agree, and that's okay!

The important thing is that you anticipate some of those objections and address them head-on in your essay.

This shows that you take your reader's objections seriously and are confident in your position.

Organize Your Evidence

Once you have all of your evidence collected, it's time to start organizing it into an outline for your essay.

Organizing your essay is a key step in the writing process. It helps you keep track of all the evidence you've gathered and structure your argument in an organized way.

What Are The Steps To Write Your Persuasive Essay?

Now that you have your topic essay outline, it's time to move on to the actual writing.

Here are the steps you need to take:

Step 1: Create a Compelling Introduction

You want to hook your readers with a great opening for your persuasive essay, so they'll want to keep reading.

Here are 3 tips for writing an attention-grabbing introduction for your next essay.

Use a strong hook statement

Your hook statement should immediately draw the reader in and make them want to learn more.

A good hook statement will vary depending on whether you're writing for an academic or more casual audience.

Still, some good options include a quote, an interesting statistic, or a rhetorical question.

Make sure your thesis statement is clear and concise

Your thesis statement is the main argument of your essay, so it needs to be stated clearly and concisely in your introduction.

A good thesis statement will be specific and limit the scope of your argument so that it can be fully addressed in the body of your paper.

Use a transition

Transitions are important in writing for academic and non-academic audiences because they help guide the reader through your argument.

A good transition will introduce the main point of your next paragraph while still maintaining the connection to the previous one.

Step 2: Write The Body Paragraphs

Here is a formula for structuring your body paragraphs in a persuasive essay.

This formula will ensure that each body paragraph is packed with evidence and examples while still being concise and easy to read.

The Topic Sentence

Every body paragraph should start with a topic sentence. A topic sentence is a key sentence that sums up the paragraph's main point.

It should be clear, concise, and direct.

For example, if you were writing a paragraph about the importance of exercise, your topic sentence might be this:

"Regular exercise is essential for good physical and mental health."

See how that sentence gives a clear overview of what the rest of the paragraph will be about.

Relevant Supporting Sentences

Once your topic sentence is down, it's time to fill the rest of the paragraph with relevant supporting sentences.

These sentences should provide evidence to support the claims made in the topic sentence.

For the exercise example, we might use sentences like this:

"Exercise has been shown to improve heart health, reduce stress levels, and boost brain power."

"A sedentary lifestyle has been linked to an increased risk of obesity, heart disease, and type II diabetes."

See how each sentence ties back to the paragraph's main point. That's what you want your supporting sentences to do.

Closing Sentence

Last but not least, every body paragraph should end with a closing (or transition) sentence. This sentence should briefly summarize the main points of the paragraph and introduce the next point that will be discussed in the following paragraph.

For the exercise example, the closing sentence might look like this:

"So, as you can see, there are many compelling reasons to make exercise a regular part of your routine."

How to End a Persuasive Essay

The end of your essay is just as important as the introduction. You must leave your readers with a lasting impression and ensure your argument convinces them.

To do this, you'll want to craft a persuasive conclusion that ties together all the points you have made in the essay.

Here is a video explaining the body paragraphs in a persuasive essay. Check it out for more information.

Step 1: Write a Persuasive Conclusion

Here are a few tips to help make sure your persuasive essay conclusion is as effective and persuasive as possible.

Restate Your Thesis

Begin your essay conclusion by restating the thesis statement you began within your introduction. Doing so will remind readers of what you set out to prove and provide a sense of closure.

Summarize Your Arguments

You can also use your conclusion to summarize the main points of your argument. This will help readers recall the evidence you presented and reinforce why it supports your thesis.

Offer a Call to Action

Lastly, don't forget to include a call to action in your essay conclusion. This can be anything from a persuasive plea to a persuasive suggestion.

Step 2: Polish Up Your Essay

After youâre done with the essay, take a few minutes to read through it. Ensure that your persuasive points and evidence are clear, concise, and persuasive.

Also, double-check for grammar, spelling, and punctuation mistakes. Ensure that all of your persuasive points are properly explained and make sense to the reader.

If youâre not confident in your persuasive writing skills, you can enlist a friend or family member to read through it and provide feedback.

You can follow a proofreading checklist after completing your essay to ensure you are on track.

By following these steps, youâll end up with a persuasive essay that will impress anyone who reads it!

Format Of A Persuasive Essay

Once you have your persuasive essay topic, it's time to craft an essay structure. Crafting the perfect persuasive essay format is essential for ensuring your paper has maximum persuasive power.

Here are some tips for formatting an effective persuasive essay.

Increase the Readability of Your Text

Ensure that you have adhered to all the paragraphing requirements of your instructor.

Double-check that your margins are set properly. A margin of 1 inch (2.5 cm) on all sides is the standard for most written documents.

This makes it easier for readers to focus and extract important information quickly.

Use Easy-to-Read Font

Choose a font that is easy to read and professional. Stay away from script fonts or anything too fancy or difficult to read. Stick with basic fonts like Times New Roman, Arial, and Calibri.

Keep a Defined Alignment

Align your persuasive essay to the left margin. This makes it easier for readers to follow along with your argument without having to do too much extra scrolling.

By following these simple tips, you'll be able to craft the perfect persuasive essay format.

Persuasive Essay Examples

Here are some examples of persuasive essays that can help you get the gist of essay writing.

Persuasive essay on the preservation of nature

Persuasive essay examples pdf

Example of a persuasive essay about covid-19

Check out some more persuasive essay examples here for more inspiration.

Good Persuasive Essay Topics

The right persuasive essay topics can make or break your essay. Here are a few examples of persuasive essay topics that can help you.

Should the government increase taxes on sugary foods to reduce obesity?
Do standardized tests accurately measure student intelligence and aptitude?
Should studying a foreign language be mandatory in schools?
Should all high school students complete community service hours before graduating?
Are video games affecting the concentration and cognitive development of children?
Should genetically modified foods be labeled as such in stores?
Are the current copyright laws protecting artists and content creators enough?
Should college tuition be reduced for all students?
Is the use of animals in medical research ethical?
Should the use of drones be regulated by the government?
Should college athletes receive payment for their performance?
Should students be allowed to have cell phones in school?
Is drug testing in schools an effective way to prevent substance abuse?
Does social media promote a healthy lifestyle or contribute to cyber bullying?
Should the voting age be lowered to 16?

If youâre stuck with choosing topics, these are great persuasive essay topics to get you started!

Pick one of these and craft an essay that will leave your readers thinking.

Tips to Write a Compelling Persuasive Essay

Here are a few tips and tricks to help you make a lasting impression on your reader:

Pick A Topic You're Passionate About

First, you need to choose a topic you're passionate about. It will be easier to write about the topic if you care about the essay.

This will make it easier to develop persuasive arguments, and you'll be more motivated to do research.

Research Your Topic Thoroughly

After picking a persuasive essay topic, you need thorough research. This will help you gain a better understanding of the issue, which in turn will make your essay stronger. This will also ensure that you fully grasp all counterarguments on your topic.

Know Your Audience

Knowing your audience before writing is important. Are you writing to your classmates? Your teacher? The general public? Once you know your audience, you can tailor your argument to them.

Knowing your audience will help determine the tone and approach of your essay.

Hook The Reader's Attention

The first few sentences of your essay are crucial - they must grab the reader's attention and make them want to keep reading.

One way to do this is by starting with a shocking statistic or an interesting story. The reader will be instantly hooked and will be enticed to read more.

Research Both Sides

A good persuasive essay will consider both sides of an issue and present a well-rounded view. This means researching both sides of the argument before taking a stance.

Make sure to consider all the evidence before making up your mind - otherwise, your argument won't be as strong as it could be.

Ask Rhetorical Questions

Rhetorical questions are not meant to be answered but rather to make the reader think about the issue.

For example, "How can we expect our children to succeed in school if they don't have enough resources?"

Questions like this can help engage readers and get them thinking about solutions rather than just complaining about problems.

Emphasize Your Point

It's important to reiterate your main points throughout the essay so that readers don't forget what they are supposed to argue for or against by the time they reach the end of the paper.

Persuasive essays can be difficult to write, but following simple tips can help make the process easier.

In this blog, we've outlined the components of a persuasive essay and provided some tips on how to write one. We also shared examples of persuasive essays that scored high marks on standardized tests.

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Frequently Asked Questions About Persuasive Essays

How long should a persuasive essay be.

Generally speaking, persuasive essays should be between 500-750 words. However, the length of your essay will depend on the instructions given by your teacher or professor.

What Techniques Are Used In Persuasive Essays?

Persuasive techniques include facts and statistics, emotion and logic, personal stories, analogies and metaphors, pathos, ethos, and logos.

How Do I Make My Persuasive Essay More Convincing?

To make your essay more convincing, cite reliable sources, use persuasive language, and provide strong evidence and arguments.

How Is Persuasive Writing Different From Argumentative Writing?

The main difference between persuasive and argumentative writing is that persuasive writing seeks to convince or persuade the reader. On the other hand, argumentative writing seeks to debate an issue.

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Persuasive Essay: Definition, Examples, Topics & Tips for Writing a Persuasive Essay

Writing a persuasive essay might seem like a daunting task, but it doesn’t need to be. In this article, we are going to be looking at how to write a great persuasive essay as well as taking a look at some ideas for topics. We will also take a look at a couple of examples as a way to get your creative juices flowing.

How To Write A Persuasive Essay

What is a persuasive essay.

Before we begin looking at how to write this type of essay, it is important that we understand what a persuasive essay is. Below is a short description of the persuasive essay.

A persuasive essay is one which is used to convince the audience of a particular viewpoint or opinion on a specific topic.

Tips For Writing A Persuasive Essay

Now that we are familiar with the type of essay we will be writing, let’s take a look at some great ideas for how to create the best piece of writing possible.

The most important point when it comes to writing a good persuasive essay is to choose your stance. For example, if you are writing about the topic of ‘should the death penalty be legal in every country?’ You are going to want to choose your point of view carefully and be sure that you can deliver a convincing take on this. In most cases, it is a good idea to write on a topic that you are passionate about because this will show in your writing. The main point here is to bring your reader around to your way of thinking and without a good position, this will not be achieved.
Before you begin writing, you should put in a good amount of research time in order to find statistics and data that can back up your argument. In the example of the death penalty, you might find facts about lower crime rates in countries which use this method. By having solid facts in your essay, the reader will be more easily brought around to your way of thinking.
You should also consider the audience that you are writing for and how they are likely to respond to the essay. Consider whether the reader will be currently opposed to your argument or whether they just need some gentle swaying, this will help you to write more persuasive points.

Outlining The Persuasive Essay

Before you actually put pen to paper, it is vital that you create an essay outline , and this is very important when writing a persuasive essay. You need to be sure that you have included all the relevant points and that the essay is structured and ordered in the correct fashion. Let’s take a look at what you should include in your persuasive essay outline.

Introduction

Use a hook to grab the attention of the reader. This could be a joke, some interesting data or a personal experience.
Detail the subject which will be discussed.
Present your thesis statement to provide the reader with your take on the subject.

Body 1st, 2nd, 3rd, etc Paragraphs

The body of the essay is traditionally made up of three paragraphs but you are free to write more or less depending on the information you wish to present.
Each paragraph should contain one point of your argument, ordered in level of importance, starting with the most important.
You should include data as a way of backing up any claims you back and also as a way of further convincing the reader of your argument.

Opposing Paragraph

Use this paragraph to air the point of view of the opposition.
You can provide data and statistics here too.
You should then give reasons as to why this argument is not correct and refute any claims that have been made, with reasons.
Summarise all the points that have been made throughout the piece of writing.
Restate the thesis statement

Topics For A Persuasive Essay

When it comes to choosing a topic for your persuasive essay, the options are truly limitless. We are now going to take a look at some examples of topics you might wish to write on.

Females should always train female athletes.
Is chess a game or a sport?
The music of today is not composed as well as music 50 years ago.
Sad music encourages teenagers to suffer mental health problems.
Hunting is wrong/right.
Animal testing is right/wrong.
A dog should always be put down if it bites a human.
Physical education is not necessary for school children.
Modern kids are too reliant on technology.
Human beings are the greatest contributors to global warming .
The weekend should be made longer.
Parents should only be allowed a limited number of children.

Examples Of Persuasive Essays

We are now going to take a look at two examples of persuasive essays which have been well written and are easily able to convince the audience of the argument that is being discussed. You can use these as inspiration when it comes to writing your own persuasive essay.

Our Unhealthy Obsession With Sickness Written By Frank Furedi

The government today will do two things to which I object. First of all, they will encourage introspection, they will tell you that unless man examines his testicles, or keeps a check on his cholesterol levels then he is not a responsible citizen. He is letting himself down, his wife, his children, everyone. We’re encouraged to worry about health and as a consequence of this public health initiative’s are becoming a threat to the health of the public, or so it seems.

Second of all, the government promotes a value of seeking health. With us always expected to be seeking health for a variety of conditions. The main effect this brings, I believe, is that it makes us feel more ill than we actually are.

The Real Skinny Written By Belinda Luscomb

What do we say as people? Should we rise up and state ‘I absolutely refuse to purchase any item of clothing until I know that the one promoting it weights more than she was when she was a nipper?’ At the very least, should we say ‘Where should I send the money for some chicken nuggets?’ Well, maybe not this much. For the most part, our response will range from ‘I’m wondering whether that will look good on me.’ to ‘I’m not sure who the skinny cow is, but I already detest her.’

There are many important points to consider when writing a persuasive essay but the tips we have included here will guide you along your way. In essence, your persuasive essay should be able to convince the reader of your point of view and back this up with real data and facts.

Persuasive Essay Infographic

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Persuasive Essay

Definition of persuasive essay.

The term “persuasive” is an adjective derived from verb “persuade,” which means “to convince somebody.” A persuasive essay is full of all the convincing techniques a writer can employ. It presents a situation, and takes a stand – either in its favor, or against it – to prove to readers whether it is beneficial or harmful for them.

Why Persuasion ?

The question arises why persuasion if the people are already aware of everything. Its answer is that each person’s ability of seeing and understanding things depend on his vision. He believes only what he sees or is told about. If another side of the coin is shown, the people do not believe so easily. That is why they are presented with arguments supported with evidences, statistics and facts. Persuasion is done for these reasons:

A Better World : To ask the people that if they accept your argument , it will be good for them to take action and make the world a better place.
A Worse World : It means that if readers do not do what they are asked to do, the world will become a worse place.
Call to Action : It means to persuade or tempt readers to do what the writer wants them to do.

Difference Between a Persuasive Essay and an Argumentative Essay

Examples of Persuasive Essay in Literature

Example #1: our unhealthy obsession and sickness (by frank furedi).

“Governments today do two things that I object to in particular. First they encourage introspection, telling us that unless men examine their testicles, unless we keep a check on our cholesterol level, then we are not being responsible citizens. You are letting down yourself, your wife, your kids, everybody. We are encouraged continually to worry about our health. As a consequence, public health initiatives have become, as far as I can tell, a threat to public health. Secondly, governments promote the value of health seeking. We are meant always to be seeking health for this or that condition. The primary effect of this, I believe, is to make us all feel more ill.”

This is an excerpt from a persuasive essay of Frank Furedi. It encourages people to think about how the government is helping public health. Both the arguments of persuasion start with “First” in the first line and with “Secondly” in the second last line.

Example #2: We Are Training Our Kids to Kill (by Dave Grossman)

“Our society needs to be informed about these crimes, but when the images of the young killers are broadcast on television, they become role models. The average preschooler in America watches 27 hours of television a week. The average child gets more one-on-one communication from TV than from all her parents and teachers combined. The ultimate achievement for our children is to get their picture on TV. The solution is simple, and it comes straight out of the sociology literature: The media have every right and responsibility to tell the story, but they must be persuaded not to glorify the killers by presenting their images on TV.”

This is an excerpt from Grossman’s essay . He is clearly convincing the public about the violent television programs and their impacts on the kids. See how strong his arguments are in favor of his topic.

Example #3: The Real Skinny (by Belinda Luscombe)

“And what do we the people say? Do we rise up and say, ‘I categorically refuse to buy any article of clothing unless the person promoting it weighs more than she did when she wore knee socks?’ Or at least, ‘Where do I send the check for the chicken nuggets?’ Actually, not so much. Mostly, our responses range from ‘I wonder if that would look good on me?’ to ‘I don’t know who that skinny-ass cow is, but I hate her already.’

Function of a Persuasive Essay

The major function of a persuasive essay is to convince readers that, if they take a certain action, the world will be a better place for them. It could be otherwise or it could be a call to an action. The arguments given are either in the favor of the topic or against it. It cannot combine both at once. That is why readers feel it easy to be convinced.

PRDV002: Professional Writing

Approaching Persuasion

Read this article for a comprehensive look at how to approach persuasion as a writer. It identifies common aspects of persuasive writing and how to construct or develop a project.

The Structure of a Persuasive Essay

Writing a persuasive essay.

You first need to choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.

Next, need to acknowledge and explain points of view that may conflict with your own to build credibility and trust with your audience. You also should state the limits of your argument. This helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Be sure to make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated. Also, write in a style and tone that is appropriate for your subject and audience. Tailor your language and word choice to these two factors while still being true to your own voice. Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis.

Structuring a Persuasive Essay

The formula below for organizing a persuasive essay may be one with which you are familiar. It will present a convincing argument to your reader because your discussion is well-rounded and thorough, and yo u leave your audience with your point of view at the end. Remember to consider each of these components in this formula as sections instead of paragraphs because you will probably want to discuss multiple ideas backing up your point of view to make it more convincing.

When writing a persuasive essay, it is best to begin with the most important point because it immediately captivates your readers and compels them to continue reading. For example, if you were supporting your thesis that homework is detrimental to the education of high school students, you would want to present your most convincing argument first and then move on to the less important points for your case.

Some key transitional words you should use with this method of organization are: most importantly, almost as importantly, just as importantly, and finally.

The Formula: You need to come up with objection points, but you also need to think of direct rebuttals to each of those ideas. Remember to consult your outline as you are writing because you may need to double-check that you have countered each of the possible opposing ideas you presented.

Section 1: Introduction

Attention getter.
Thesis (showing main and controlling ideas).
Background.
Signposts (make sure you outline the structure your argument will follow: Pros Cons/Pros).

Section 2: (Multiple) Ideas in Support of Claim

Give a topic sentence introducing the point (showing main and controlling ideas).
Give explanations + evidence on the first point.
Make a concluding statement summarizing the point discussion (possibly transitioning to the next supporting idea).
Repeat with multiple ideas in separate paragraphs.

Section 3: Summary of ( Some) Opposing Views

Give a topic sentence explaining how the paragraph will include opposing points of view to provide a thorough, convincing argument.
Present a general summary of some opposing ideas.
Present some generalized evidence.
Provide a brief concluding sentence for the paragraph – transitioning into the next rebuttal paragraph.

Section 4: Response to Opposing Views

Give a topic sentence explaining how this paragraph or section connects to or expands on the previous paragraph .
You [may recognize the validity of some of the points] then resent how your ideas are stronger.
Present evidence directly countering or refuting ideas mentioned in the previous section.
Give a concluding statement summarizing the countering arguments.

Section 5: Conclusion

Restate your thesis.
Summarize your discussion points.
Leave the reader with a strong impression; do not waiver here.
May provide a "call for action."

In a persuasive essay, the writer's point of view should be clearly expressed at the beginning of each paragraph in the topic sentence, which should contain the main idea of the paragraph and the writer's controlling idea.

What is a persuasive essay?

A persuasive essay is one in which you attempt to get the reader to agree with your point of view. You are trying to present arguments, research, and ideas in order to sway the reader one way or the other.

What are the parts of a persuasive essay?

Thesis statement: The argument or the point you are trying to make, and it is found in your introduction.
Introduction: This paragraph describes the problem, the reason why the audience should care, and the point you are trying to make (your thesis statement).
Counterargument: The counterarguement, or the argument opponents of your point of view will hold, should be included early in your essay. It is important to present the argument fairly. Be sure to refute the counterargument with your main objections to it.
Body paragraphs : These paragraphs support your thesis with evidence from credible resources.
Conclusion: This paragraph wraps up your essay by summarizing the main points and restating the thesis.

Do you have any examples?

Check out the files below for examples!

Hamilton, C. (2011). Anthem guide to essay writing.

Links & Files

How to Be Persuasive
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Last Updated Feb 27, 2024
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Answered By Kerry Louvier

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All About Persuasive Essay Writing

Essay Tips&Tricks
Essay Writing Guides

Writing a persuasive essay requires expressing your viewpoint and convincing readers of its rightfulness. Many struggle with completing this type of written assignment because of a lack of proper writing skills, the inability to express a point of view clearly, or follow the paper outline.

Many useful sources on the Internet can help students master their skills and get writing assistance. To create an effective persuasive essay that appeals to readers’ emotions, you must follow special writing tips. Read the article and find out persuasive techniques to compile an excellent essay.

Definition of a Persuasive Essay

A persuasive essay is a type of academic writing where an author uses logic and arguments to convince readers that their point of view is legitimate. Besides, a writer can appeal to feelings and emotions to persuade the audience to take their side.

The primary evidence is your personal opinion and thoughts. And then, you support your solid evidence with research, facts, examples, quotes, and statistics.

Persuasive essays are also called argumentative essays due to arguments and supporting facts. However, we should differentiate between these two types of essays. In persuasive essays, it’s required to represent opposite opinions and choose one side. Convince readers that you are right using supporting arguments.

On the contrary, when writing an argumentative essay, you should describe all arguments and counterarguments objectively, leaving the freedom of choice to the reader.

Three Components of a Persuasive Essay

A professional persuasive essay consists of three main elements: ethos, pathos, and logos. They were introduced by Aristotle and are known as modes of persuasion. These essential persuasion constituents will help you build an engaging and effective persuasive essay that influences readers’ opinions. Let’s take a closer look at these three persuasion elements:

Ethos is used to persuade the reader of the author’s credibility and knowledge. This element of argument establishes the good moral character of the writer. It is a helpful tool for presenting your viewpoint since people are more likely to trust a knowledgeable and experienced author.
Pathos is an act of appealing to an audience’s emotions and feelings to manipulate and persuade. You can connect with readers easily if you evoke specific emotions like anger, joy, or sympathy. It makes persuasive essay writing more compelling and memorable.
Logos is an appeal to the audience’s logic. A writer tries to persuade readers of the rational validity of the arguments. And for this reason, they use supporting evidence like statistics, quotes, facts, and other logical data elements.

Guide on Writing the Persuasive Essay

Writing a good persuasive essay requires time and effort. Students may come across different guidelines for completing this assignment. Formulate a strong persuasive essay and fully convince your readers by following these simple steps:

Choose a Killer Topic

It would help if you persuaded people of something you believe. So choose a topic that is close to your views and can reflect your opinions the best way. It’d be great if you could find enough supporting materials on your essay subject.

Research Both Sides

Since every argument has a counterargument, you should explore all information about opposite sides. Knowing another view on the issue is crucial and being able to justify your perspective. Analyze many reliable sources to support your argument.

Know Your Audience

Learn the audience you will target with your persuasive writing. This insight can help the writer form proper arguments and tailor language. Try to find what may influence readers and what means are better to use to achieve that.

List Your Reasons

Even though you do not need to present hard evidence in your persuasive essay, it’s crucial to support your personal opinion with logical reasoning. Your writing will be more convincing if you present as many reasons as possible to support your ideas. Knowing the audience, you can make reasons relatable to them.

Plan a Thesis Statement

Drafting a thesis statement helps you make your stance clear to the audience. You can not generate a strong argument without a good thesis in your persuasive writing. Here it would help if you defined what you will persuade readers of and how you can do that.

Appeal to Emotions

If you want people to agree with what you present in the essay, try to evoke certain emotions. This act of appealing to readers’ emotions and feelings is called pathos. You can make the audience angry, relieved, happy, worried, excited, etc. The neutral tone of the persuasive essay is a lost cause.

Include a Strong Call to Action

When you write a persuasive essay, decide what you expect the audience will do after reading it once they take your side and what actions they can take. It depends on the essay topic and can range from signing petitions and donations to supporting your idea in further works.

The Prewriting Stage of a Persuasive Essay Creation

Prewriting is the first stage of the writing process. It helps to plan your essay, organize your resources and ensure you have everything for a good persuasive essay with a coherent argument. During the prewriting stage, you must define your approach, consider your audience, review your research, and create an outline. So let’s learn about these phases more.

It’s crucial to develop a clear approach to writing a persuasive essay. Think carefully about the issue and decide which side to take. Your working statement can be summarized in one or two sentences. You will focus on it, developing arguments for the essay.
Before writing the essay, you should know who might read your work. Identifying age, gender, ethnicity, and views on politics and religion is essential to tailor your writing tone. These aspects may highly influence how the audience perceives your viewpoint. If it’s impossible to answer who these readers will be direct, try not to make critical assumptions that can offend some groups.
A writer should suggest convincing evidence backed by reliable sources for persuasive essay writing. You must find as many relevant sources as possible to select the most compelling ones for your essay. Do not rely on a single source to support your evidence.
Then it would help if you created an essay outline to make your work well-structured. It will help you generate logical and coherent arguments. Consider that the persuasive essay should have a clear introduction, body paragraphs, and a conclusion.

Structure of the Persuasive Essay

A clear five-paragraph essay structure will help you effectively present arguments and write a persuasive essay. You create an essay outline for connecting your arguments logically during the prewriting stage.

When you know how to start and finish your work, persuasive essay writing will go smoothly. Remember to support your ideas with strong evidence and refer to counterarguments.

Introduction

The introduction in your persuasive essay writing should be strong and engaging. It should include a hook, background information, definitions of terms, and a clear thesis statement. Make a concluding sentence in your introductory paragraph for smooth transitions to the next paragraphs.

Body Paragraphs

You should write at least three body paragraphs to present reasons for your opinions. Consider supporting your ideas with strong evidence. Each body paragraph in persuasive essays includes a topic sentence, evidence, and analysis. It would be best if you connected paragraphs in a persuasive essay so that they make a big picture.

Opposing View Paragraph

Counterarguments play a huge role in persuasive essays allowing the reader to ensure that the author’s view is right. When you write a persuasive essay, identify the opposing position in your work and respond to it. It’d be great to oppose the counter argument paragraph with evidence and examples. Finally, finish this paragraph by proving that your argument is stronger.

The concluding paragraph in persuasive writing connects all arguments. Here a writer can establish the significance of their persuasive essay writing. Do not introduce anything new but include a call to action and give readers food for thought.

Tips on Essay Editing and Proofreading

Once students write persuasive essays, they need to revise and edit their work carefully. At this stage, you should check everything, starting from spelling, grammar, vocabulary, structure, coherence, logic, and arguments.

When editing your essay, find if the paper answers the assignment question. All resources should be appropriately cited and support each argument of your persuasive essay.

There are plenty of free tools for checking errors in persuasive essays. They are good for detecting typos and grammar mistakes. Free programs provide basic editing features. If you want professional editing assistance, you can pay to check your work on logic and coherence.

But there’s nothing better than a human proofreader who understands all nuances of the language well. You can ask your friends, professor, or an expert editor to check your essay.

What are Effective Persuasive Techniques

You know that ethos, pathos, and logos are three crucial elements of effective persuasive essays. But other techniques can help you convince readers of your arguments’ correctness.

Choose words carefully, using strong language that can impress the audience. Emotive language, literary devices, wordplay, jokes, quotes, and sayings are great tools for connecting with the reader.
A clear thesis statement is a key to persuading readers. It must be strong enough and compelling to represent your opinion. Please include it in the essay introduction so that the audience sees what you convince them of.
Another crucial technique when you write persuasive essays is speaking directly to readers. Address them with “you” and build a tight connection throughout your essay. In such a way, your paper will be more like a conversation, especially when you include questions for moving from one paragraph to another.

If you experience difficulties with persuasive writing, contact us and get high-quality writing assistance from our essay writing service .

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Table of contents

How to Write a Persuasive Essay (This Convinced My Professor!)

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold.

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

Identify a random topic
Ask a question about the topic that involves a value claim or analysis to answer
Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon!

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments?

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis.

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis.

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case.

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other.

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic.

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes.

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then?

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject.

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis.

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

Intro - Hook, Background information, Thesis statement
Topic sentence #1 , with supporting facts or stats
Concluding sentence
Topic sentence #2 , with supporting facts or stats
Concluding sentence Topic sentence #3 , with supporting facts or stats
Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

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Chapter 10: Persuasion

10.2 The Structure of a Persuasive Essay

Learning Objectives

Determine the structure of persuasion in writing
Apply a formula for a classic persuasive argument

Writing a Persuasive Essay

Be sure to make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated. Also, write in a style and tone that is appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice. Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis.

Structuring a Persuasive Essay

The formula below for organizing a persuasive essay may be one with which you are familiar. It will present a convincing argument to your reader because your discussion is well rounded and thorough, and you leave your audience with your point of view at the end. Remember to consider each of these components in this formula as sections instead of paragraphs because you will probably want to discuss multiple ideas backing up your point of view to make it more convincing.

When writing a persuasive essay, it is best to begin with the most important point because it immediately captivates your readers and compels them to continue reading. For example, if you were supporting your thesis that homework is detrimental to the education of high school students, you would want to present your most convincing argument first, and then move on to the less important points for your case.

Some key transitional words you should use with this method of organization are: most importantly , almost as importantly , just as importantly , and finally .

The Formula You will need to come up with objection points, but you will also need to think of direct rebuttals to each of those ideas. Remember to consult your outline as you are writing because you may need to double-check that you have countered each of the possible opposing ideas you presented.

Section 1: Introduction

Attention getter
Thesis (showing main and controlling ideas)
Signposts (make sure you outline the structure your argument will follow: Pros Cons/Pros)

Section 2: (Multiple) Ideas in Support of Claim

Give a topic sentence introducing the point (showing main and controlling ideas)
Give explanations + evidence on first point
Make concluding statement summarizing point discussion (possibly transitioning to next supporting idea)
Repeat with multiple ideas in separate paragraphs

Section 3: Summary of (Some) Opposing Views

Give topic sentence explaining this paragraph will be opposing points of view to provide thorough, convincing argument
Present general summary of some opposing ideas
Present some generalized evidence
Provide brief concluding sentence for paragraph—transitioning into next rebuttal paragraph

Section 4: Response to Opposing Views

Give topic sentence explaining this paragraph/section connects to or expands on previous paragraph
[may recognize validity of some of points] then need to present how your ideas are stronger
Present evidence directly countering/refuting ideas mentioned in previous section
Give concluding statement summarizing the countering arguments

Section 5: Conclusion

Restate your thesis
Summarize your discussion points
Leave the reader with a strong impression; do not waiver here
May provide a “call for action”

Tip: In a persuasive essay, the writer’s point of view should be clearly expressed at the beginning of each paragraph in the topic sentence, which should contain the main idea of the paragraph and the writer’s controlling idea.

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Persuasive Essay Outline – Examples, Templates & Structure

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Writing a good persuasive essay can help convince others of a point that means a lot to you. It can be anything from an environmental crisis to something as simple as the importance of ebooks to the modern reader. But how do you write a persuasive essay? Where do you even start? Right here! I’ll explain everything you need to know and even show you an example of a persuasive essay.

What Is a Persuasive Essay?

Persuasive essays are meant to convince someone or a group of people to agree with you on a certain topic or point of view. As the writer, you’ll use definitive evidence, simple reasoning, and even examples to support your argument and persuade them to understand the point of the essay.

Why Write a Persuasive Essay?

Believe it or not, you’ll have to form convincing arguments throughout real life. This could be in the form of college essays or academic essays, speeches for debate club that requires a valid argument, or even presenting an idea for change to your town council.

Argumentative vs. Persuasive Essay

An argumentative essay presents an argument on a specific topic and tries to persuade people to accept that argument as valid. It uses evidence, logic, and sometimes counterarguments to support the main point.

A persuasive essay is similar but presents an argument and focuses more on appealing to the reader’s emotions and values to convince them of your point of view. Think of it as convincing vs. persuading. And, yes, persuasive essays can also use evidence, but they often rely more on personal anecdotes and moral appeals to plead their case.

Let me give you an example. I’m a content writer, but I’m also a published author. If I were going to write an argumentative essay, I’d probably choose a topic like “Do you think authors should self-edit their work?”

But if I were doing a persuasive essay with a similar angle, the topic would look more like “The benefits of self-editing for authors.” Make sense?

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Basically, the main difference between argumentative and persuasive essays is all in the emphasis placed on logic and emotion.

How Many Paragraphs in a Persuasive Essay?

A decent persuasive essay should be around five or six paragraphs with double line spacing, depending on the topic, and can range from 500-2000 words in length. This includes your introduction and conclusion.

Introduction of a Persuasive Essay Example

Our world is facing a crisis, and that crisis is plastic pollution! Every day, a disgusting amount of plastic waste is just dumped into our oceans, killing and harming innocent marine life and ultimately affecting the entire food chain, including us.

Even though there is a clear and present danger that plastic presents, there are still a lot of people and corporations that continue to use single-use plastics with zero regards for their impact on our environment. It’s time for people to really look around and take some responsibility.

We can make a change by learning and using environmentally friendly alternatives in our everyday lives. So, in this essay, I’ll argue that using reusable bags, water bottles, and containers is not only necessary for the health of our precious planet but also a simple and effective way to make a real difference.

A Persuasive Essay Structure

As persuasive essay writers, you can write it however you like, but to follow a traditional persuasive essay structure, use this basic layout to get an effective paper:

An Introduction: You need a good hook to grab the reader’s attention, a thesis statement presenting the main argument, and a roadmap of the essay, so they know what to expect.
The Body Paragraphs: 2-3 paragraphs should suffice to provide strong evidence, examples, and any reasoning to support the thesis statement. Each paragraph should focus on a single main idea.
The Counterargument: This section acknowledges and refutes the opposing viewpoint, strengthening your argument but still without being as forward as an argumentative essay.
A Conclusion or Closing Statement: Here is where you would summarize the main points of the essay and a restatement of the thesis, including a call to action for the reader and/or a final thought.

In the end, a persuasive essay usually consists of 5-6 paragraphs and needs to be clear, concise, and logically structured to really persuade the reader on the point.

Tips for Persuasive Writing

Choose a strong, clear thesis statement that presents your argument well.
Know your audience and tailor your language and arguments to them. You’ll need a different approach if you’re speaking to a group of teenagers versus a team of adults.
Use credible and reliable sources to support your argument so no one can second guess your point.
Expect that people will have counterarguments and prepare a few talking points to address them.
Use strong pieces of evidence and back them up with facts, statistics, examples, and personal anecdotes. Putting a personal touch on it helps ground the essay and lets people know you’re serious about the topic.
Use an emotional appeal to engage the reader and make a personal connection to your argument. Basically, tug at their heartstrings and play into their guilt.
Use clear and concise wordage. Try and avoid confusing technical jargon that might confuse people, and maintain a consistent tone throughout the essay.
Make sure you’re confident and use an assertive tone but avoid being overly aggressive or confrontational. That will just spark a fight.
Finish up with a powerful call to action or a final thought that leaves a lasting impact on the reader or listener.
Use the same font throughout your essay, even for headings and titles. Go with easy-to-read fonts like Calibri, Times New Roman, or Garamond.
Proofread and edit your essay for clarity, grammar, and style. I cannot stress this one enough. If you’re not confident, use programs like Grammarly to help spot typos and inconsistencies.

Persuasive Essay Topic Ideas

If you’re stuck on some ideas of what to form your essay around, here’s a list of some popular topics to inspire you.

Importance of recycling and reducing waste in today’s climate.
The need for stricter gun control laws all over the world.
A paper on abortion rights in today’s age.
Benefits of alternative energy sources over fossil fuels and how we can be using them.
How social media has negative impacts on mental health in kids.
Key benefits of a vegetarian or vegan diet and how it can help the planet.
The value of a college education.
Rise of plastic pollution on the environment and sea life and how it is affecting us.
Why physical exercise and leading an active lifestyle are important.
The dangers of texting while driving.
How our public schools need better funding.
Benefits of a diverse and inclusive workplace both online and in-person.

Any of these could be used as logical arguments. Still, to make a persuasive argument from either of them, just follow the basic persuasive essay outline examples I’ve given you.

Example of a Persuasive Essay

Introduction.

In today’s age of ever-changing technology, the way we consume and experience books have changed dramatically in just a short time. While physical books were once the only option, ebooks have grown increasingly popular in recent years. In my essay, I’ll argue that, while we all still love paperbacks and hardcovers, ebooks offer so many benefits over physical books, making them the number one choice for most readers today.

Body Paragraph 1: Convenience

Ebooks are convenient; there’s just no denying it. They’re easily accessible through devices like smartphones, tablets, and e-readers, and they allow readers to carry hundreds of books with them at all times. This makes them perfect for traveling or heading to work, or even going to the gym. Readers can now have an entire library with them without the added weight of physical books. Plus, ebooks are easily bought online with just the click of a button, further adding to their convenience.

Body Paragraph 2: Customization

Ebooks offer a level of customization that physical books just can’t match. For one, the font size can be adjusted for easier reading, which is great for those who have eyesight problems. The background color can also be changed from light to dark to reduce eye strain. Personally, as someone who suffers from Meniere’s disease, this is a great feature. All of these options make ebooks a great choice for people with visual impairments, neurological disorders, or reading difficulties.

Body Paragraph 3: Affordability

Ebooks are often far cheaper than physical books, especially when purchased in bulk. You can get an entire series for a fraction of the cost of one paperback. This makes them a more accessible option for budget-conscious readers and people who simply don’t have the disposable funds for books. Also, tons of ebooks are available for free, which is a great option for readers that are looking for ways to save money but keep up with their reading habits.

Body Paragraph 4: Environmentally Friendly

626,000 tons of paper is used to produce all the books we see published every year. That’s a scary number when you consider the rate of deforestation and the state of our world in terms of global warming. We simply can’t afford to move ahead at a rate like that. Ebooks help tackle the issue because they require zero trees to produce.

In conclusion, ebooks offer endless benefits over physical books, including convenience, customization, and affordability. While physical books will always hold a special place in our hearts, you have to admit that the benefits of ebooks just can’t be ignored. For modern, busy, on-the-go readers, ebooks are the preferred choice. It’s time to embrace the digital age and make the switch to ebooks.

Now Write Your Persuasive Essay!

I hope this guide has helped you figure out persuasive essay writing and how to put together powerful arguments. Just stick to the facts and ease the reader into your point with gentle arguments that continue to prove your point. Don’t be afraid to get personal if it can help the essay and convince the reader.

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Persuasive Essay
Definition of Persuasive Essay. The term "persuasive" is an adjective derived from verb "persuade," which means "to convince somebody." A persuasive essay is full of all the convincing techniques a writer can employ. It presents a situation, and takes a stand - either in its favor, or against it - to prove to readers whether it is beneficial or harmful for them.
Persuasive Essay in Literature: Definition & Examples
Persuasive Essay Definition. A persuasive essay (purr-SWEY-siv ESS-ey) is a composition in which the essayist's goal is to persuade the reader to agree with their personal views on a debatable topic. A persuasive essay generally follows a five-paragraph model with a thesis, body paragraphs, and conclusion, and it offers evidential support ...
Writing a Persuasive Essay
The thesis should. 1. be a complete sentence, 2. identify the topic, and. 3. make a specific claim about that topic. In a persuasive paper, the thesis is a claim that someone should believe or do something. For example, a persuasive thesis might assert that something is effective or ineffective.
10.9 Persuasion
The Purpose of Persuasive Writing. The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued. The idea of an argument often conjures up images of two people yelling and screaming ...
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The definition of rhetoric is the "art of effective or persuasive speaking or writing," where language is used to have a convincing or impressive effect on the audience being addressed.. At some point in every student's academic career, instructors will deliver the assignment to write a persuasive essay that argues for or against a certain topic.
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The first major component of a persuasive essay is the position, which is the belief of the writer about which side is stronger.For example, Roberto's position is that the company should not be ...
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The last time you wrote a persuasive essay may have been in high school or college, but the skill of writing a strong persuasive argument is always a useful one to have. Persuasive writing begins with a writer forming their own opinion on a topic, which they then attempt to convince their reader of this opinion by walking them through a number of logical and ethical arguments.
Persuasive Essay
This essay might also bring up fears of increased taxes to pay for the highway in order to emotionally persuade people to oppose the highway proposal. IV. Parts of a persuasive essay. a. Topic: A persuasive essay must state the topic clearly so that the audience knows what the focus is. The author should also express the importance of the topic ...
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Persuasive Essay Definition. A persuasive essay is a type of essay where the writer attempts to persuade the reader to agree with an opinion they feel strongly about. It uses emotions and opinions to convince the reader. Overview of persuasive essay. Persuasive writing is made up of the three modes of persuasion.
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A persuasive essay is a written essay that attempts to get the reader to do or think something. The essay acts in the same way that the commercial does. It gives reasons and examples why someone ...
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Record the sources of the information to establish its reliability. Also, take notes over information that supports the strongest argument against your position on the issue. 3. Draft a thesis statement for your essay. Like most essays, a persuasive essay needs a thesis statement: a sentence that clearly states what you will explain and support ...
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A persuasive essay is a type of writing that attempts to convince the reader or opponent that your argument or position is valid. The main aim of a persuasive essay is to convince readers to consider your point of view. Remember that you are trying to persuade someone who may not necessarily agree with you.
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Pick a topic that appeals to you. Because a persuasive essay often relies heavily on emotional appeals, you should choose to write on something about which you have a real opinion. Pick a subject about which you feel strongly and can argue convincingly. [3] 6. Look for a topic that has a lot of depth or complexity.
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Here are the steps you need to take: Step 1: Create a Compelling Introduction. You want to hook your readers with a great opening for your persuasive essay, so they'll want to keep reading. Here are 3 tips for writing an attention-grabbing introduction for your next essay. Use a strong hook statement.
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Detail the subject which will be discussed. Present your thesis statement to provide the reader with your take on the subject. Body 1st, 2nd, 3rd, etc Paragraphs. The body of the essay is traditionally made up of three paragraphs but you are free to write more or less depending on the information you wish to present.
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Definition of Persuasive Essay. The term "persuasive" is an adjective derived from verb "persuade," which means "to convince somebody." A persuasive essay is full of all the convincing techniques a writer can employ. It presents a situation, and takes a stand - either in its favor, or against it - to prove to readers whether it ...
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Writing a Persuasive Essay. You first need to choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction.
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What are the parts of a persuasive essay? Thesis statement: The argument or the point you are trying to make, and it is found in your introduction. Introduction: This paragraph describes the problem, the reason why the audience should care, and the point you are trying to make (your thesis statement). Counterargument: The counterarguement, or the argument opponents of your point of view will ...
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The 5 Must-Have Steps of a Persuasive Essay. If you're intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place. 1.
10.2 The Structure of a Persuasive Essay
Section 5: Conclusion. Restate your thesis. Summarize your discussion points. Leave the reader with a strong impression; do not waiver here. May provide a "call for action". Tip: In a persuasive essay, the writer's point of view should be clearly expressed at the beginning of each paragraph in the topic sentence, which should contain the ...
Persuasive Essay Outline
A persuasive essay is similar but presents an argument and focuses more on appealing to the reader's emotions and values to convince them of your point of view. Think of it as convincing vs. persuading. And, yes, persuasive essays can also use evidence, but they often rely more on personal anecdotes and moral appeals to plead their case. ...
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Persuasive Essay

Examples of Persuasive Essay in Literature

Example #2: We Are Training Our Kids to Kill (by Dave Grossman)

Example #3: The Real Skinny (by Belinda Luscombe)

Function of a Persuasive Essay

Writing a Persuasive Essay

THE ART OF PERSUASION

STEPS FOR WRITING PERSUASIVELY

Step Two: Pose a Research Question

Step Three: Draft a Thesis

Step Four: Research

Step Five: Plan Your Argument; Make an Outline

Feedback, Revision, and Editing

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10.9 Persuasion

The Purpose of Persuasive Writing

The Structure of a Persuasive Essay

Creating an Introduction and Thesis

Acknowledging Opposing Ideas and Limits to Your Argument

Bias in Writing

The Use of I in Writing

Fact and Opinion

Using Visual Elements to Strengthen Arguments

Writing at Work

Writing a Persuasive Essay

Key Takeaways

Persuasive Essay

II. Examples of persuasive essays

III. Types of persuasive essays with topics

a. One side is better than another

b. People should support, believe, or do something

c. People should oppose, reject, or avoid something

IV. Parts of a persuasive essay

V. How to write a persuasive essay

2. Take a clear stance

3. Do your research

4. Know your audience

5. Understand the power of emotion

List of Terms

How to write a persuasive essay

Persuasive Essay Definition

Overview of persuasive essay

Key takeaways

Modes of persuasion

Introduction

Essay template

Common Writing Assignments, Apps & Tests

What’s included with a Chegg Writing subscription

How to Write a Persuasive Essay in 6 Steps

1. Choose a debatable issue about which you have strong feelings and a definite position.

2. Research all sides of the issue and take notes.

3. Draft a thesis statement for your essay.

4. Create a working outline.

5. Draft the introduction, main body, and conclusion of your essay.

6. Review the structure and content of the essay, and revise the text to make it more effective and convincing.

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What is a Persuasive Essay?

Characteristics of Persuasive Essays

Persuasive Essay Structure

4 Steps to Planning Your Persuasive Essay

1. Decide on your stance

2. Analyze your reader

3. Gather evidence

4. Outline your entire essay

Persuasive essay outline example

5 Steps to Writing Your Persuasive Essay

1. Finish the introduction

2. Write the body paragraphs

3. Write the conclusion section

4. Edit and proofread your essay

Key Takeaways

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How to Write a Persuasive Essay

Sample Persuasive Essays

How to Lay the Groundwork

How to Draft Your Essay

How to Write Persuasively