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Mobile marketing campaigns that worked (and what you can learn from them)

Mobile marketing is any activity that promotes products and services via mobile devices, such as tablets and smartphones. It is essential for any business that wants to stay relevant in today’s world. As of 2020, there are already 3.5 billion smartphone users globally. This is expected to grow to 3.8 billion in 2021:

Source: Statista Mobile marketing is a channel you cannot afford to ignore. But there is an art to doing it well. If you want to leave a long-lasting impression and grow conversions, you’ll need to get creative and wow your audience.

In this article, I’ll share several creative mobile marketing campaigns that hit exactly the right spot. Hopefully they’ll inspire you and spark some ideas for your own campaign. Let’s get started.

Domino’s Pizza’s Piece of the Pie Rewards

Source: Domino’s

In 2019, Domino’s launched its Piece of the Pie Rewards program ahead of the Super Bowl. The program ran from February to April, and allowed customers to earn points by scanning their pizzas using the Domino’s app.

Each pizza, even if not purchased from Domino’s, was worth ten points. Other purchases of Domino’s products were also worth points. To get a free medium two-topping Domino's pizza, all a user had to do was collect 60 points. Dennis Maloney , Domino’s’ Chief Digital Officer, said this was the first time the company had used AI technology in its advertising.

Domino’s launched this campaign at a time when Pizza Hut, its direct competitor, dominated the airwaves as the Super Bowl’s official sponsor. The stroke of genius? Even if a customer ordered from Pizza Hut, they could still use the app to gain points. This increased brand awareness and encouraged them to interact with Domino’s even as they were ordering from its competitor.

The success of this program hinged upon one universal truth: everyone wants free stuff, especially if it’s pizza. There were clear benefits to the consumer for joining the Domino’s Pizza reward program, with no risk. Once people were part of the reward program, Domino’s could market to these new users by email .

So if you’re starting a mobile marketing campaign, remember to give your customers something they really want. A points system is great because it encourages purchases while giving something back to the consumer. The trick is to create a low barrier to entry, high reward system.

Wendy’s Fortnite/Twitch stunt

Source: Medium

The key to a successful mobile marketing campaign is to pay attention to your audience’s interests and preferred platforms. This was exactly what Wendy’s did when it capitalized on the popularity of Twitch, a live-streaming service for gamers, and the popular game Fortnite.

The campaign started when the fast-food chain, which has a “no frozen beef” policy, joined in with a social media debate on which fictional Fortnite restaurant was better: Durr Burger or Pizza Pit. “We never joined #TeamBurger because Durr Burger is full of freezers and we don’t clown around with the frozen beef. So now we’ll officially declare #TeamPizza and start the real fight, the war on frozen beef,” Wendy’s said on Twitter.

That alone caused quite a stir, with over 1,000 people responding to the tweet. Amongst the responses was this one from DiGiorno, a North American frozen pizza brand:

Source: @Wendys on Twitter But Wendy’s did not stop there. The company created its own Twitch account and live-streamed a story about a red-headed Fortnite character - who happened to resemble the Wendy’s logo - ridding the world of Durr Burger’s restaurant.  The result? Hundreds of Fortnite players helped Wendy’s in its quest.

This stunt offers a great example of how to leverage trends to make your brand relevant. By combining skillful mobile marketing with the enormous popularity of Fortnite, Wendy’s created a hugely successful and memorable campaign. The lesson is clear: keep up with what’s current, and utilize it in your marketing.

Ford’s SMS text marketing campaign

Source: Tatango

In 2011, Ford Motor Company launched an SMS (text message) marketing campaign that resulted in an incredible 15.4% conversion rate .

The call-to-action, printed in newspapers, invited readers to send an SMS to receive more information about car financing options. Respondents were then asked to text the vehicle model they were interested in, their zip code, and their full name to be contacted by a local dealer.

Users had to complete the sequence because if they didn’t, they would receive the same reminder text until they either sent their details or opted out. This campaign was successful because Ford made the barrier to entry so low; what could be easier than sending a single text message?

Be strategic if you decide to use SMS, though. If you do it wrong, you could annoy your potential customer, which will have the opposite effect to the one you’re after. Make sure you give a clear and simple way to opt out.

Uniqlo’s Check-In Chance campaign

Source: Uniqlo

Japanese clothing company Uniqlo was about to launch its yearly sale in 2011 and decided to promote it using Facebook . At the time, Facebook was the most popular social media platform for the company’s young target audience.

The Uniqlo Check-In Chance campaign invited customers to “check in” on Facebook at any of Tokyo’s 62 Uniqlo stores during the sale. They would then be entered into a prize draw to win a 100 yen coupon.

The beauty of this campaign was in its simplicity, and it garnered an astounding 202,479 check-ins. The Uniqlo Facebook page netted 10,000 likes as a result of the campaign, and store footfall rose to record highs. In three days, Uniqlo sold over 10 billion Japanese yen (just under $93,000) worth of clothing.

The lesson? Keep it simple. In addition, offering an incentive such as entry into a prize draw never hurts if you’re trying to get customers to take action.

Burger King’s Burn That Ad

Source: Burger King

Augmented reality (AR) is a medium with tremendous potential for marketing campaigns. Last year, fast-food chain Burger King used AR to great effect in its Burn That Ad campaign.

The campaign, launched in Brazil, urged people to “burn” the ads of Burger King’s competitors using the AR feature in the company’s app. Once the ad “burned down,” the user could claim their prize: a free Whopper from the nearest Burger King restaurant.

While there are some ethical concerns with this campaign, it gets top marks for creativity. It played upon brand familiarity (Burger King’s famous flame-grill) and used it in a new and unexpected way.

The use of AR drove engagement, and the giveaway pulled people into Burger King’s restaurants (where many would buy fries or a Coke to go with that free Whopper). Not only that, but the mobile-based campaign was also used to introduce Burger King’s mobile order system to new users. All this in one clever campaign - you can’t get any more efficient and effective than that!

Don’t be afraid to utilize new technology in your ads, and to get creative to use it in unexpected ways.

Ogilvy Paris and Scrabble’s Free Wi-Fi Campaign

Source: Ogilvy

In 2013, Scrabble set up free Wi-Fi hotspots throughout Paris. With the help of advertising agency Ogilvy Paris, the company focused on putting the hotspots in areas where Wi-Fi connections were notoriously patchy.

The two companies then announced that the passwords to use these hotspots would be given to people who demonstrated their spelling abilities by playing Scrabble through the app.

All users had to do was connect to the Scrabble network. They would then be given seven random letters and tasked with creating a word. Their score was automatically converted into Wi-Fi minutes. Players who shared their word on Facebook could also double their score and their Wi-Fi minutes.

This campaign was built around the idea of playfully encouraging the use of correct spelling, at a time when “text speak” was in widespread use.

The results were astounding: in just two weeks, people played more than 6,000 words and the companies gave away more than 110,000 minutes of Wi-Fi. It was an incredibly successful way to promote the Scrabble brand by playing on its stated mission of “bringing letters and people together”.

Mobile marketing: unlocking powerful opportunities

These six examples only scratch the surface of mobile marketing and the wide variety of powerful opportunities it represents.

With mobile marketing, you have a world of tools and technologies at your fingertips to help you reach your audience. Aside from social media and SMS, there’s also augmented reality, artificial intelligence, games, live chat, live-streaming platforms, and more. The possibilities are endless if you apply a little creativity.

There are three characteristics of a successful mobile marketing campaign: measurability, customer insights, and innovation. In other words, you must have the means to measure the success of your campaign, know your customers , and think outside the box to create something that is truly original.

If you do these things, there’s no reason you can’t create the perfect mobile marketing campaign that will drive engagement, increase conversions, and drive your business forward.

If you want to learn more about CRO, check out Matt's article here on The Definitive Guide to Conversion Rate Optimization.

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Data-Driven Marketing Blog

6 Commending Mobile App Marketing Case Studies

With the mobile app market evolving over the years, there is a lot of competition among the developers of mobile apps. As a mobile app developer, if you fail to come up with unique ideas and marketing strategies, the life cycle of your app will be bound to be shorter.

Here are a few excellent mobile app marketing case studies that should give you an idea about how to market your mobile app efficiently:

Page Contents

Case Study #1: KLM Airlines

The goal was to get the users of KLM Airlines to use their mobile app to make their flight bookings. They also wanted to provide a platform for mobile passbooks as well as location-based notifications.

Marketing Strategy

They launched a three-week-long campaign wherein free app access was given to people who made use of their mobile booking engine. This access was provided as mobile coupons that were sent to the Google Wallets (for Android users) and Passbooks (for Apple users) of users. Through location-based notifications, KLM reminded the users who were in the vicinity of KLM lounges, to redeem their coupons

KLM mobile site visitors increased by 17 percent. There was a 34 percent increase in bookings and a 38 percent increase in mobile revenue.

You can encourage more people to use your mobile app by giving them offers and extra benefits.

Case Study #2: ASDA – British Supermarket Chain

ASDA wanted to develop a mobile app for busy moms to make their grocery shopping more convenient. They were looking at generating at least 10 percent of the grocery transactions through this mobile app.

They decided to take the opinions of their existing customers on the kind of app that would make their shopping more convenient. They designed the app based on their customer feedback and kept it as simple as possible. They included a ‘Did You Forget?’ feature that showed them the items they had purchased recently so that they don’t forget to order the items that they usually order. The app also displayed live petrol prices to help customers fill fuel at the closest ASDA petrol stations.

The number of app downloads crossed 2 million. The app bagged the IGD Digital innovation award. There was an 18 percent increase in home grocery shopping and around 90 percent of it was made through the mobile app. Mobile app shopping exceeded desktop shopping by 1.8 times.

Make sure your mobile app is simple so that everyone finds it easy to use, irrespective of the age group they belong to.

Case Study #3: HotelTonight

HotelTonight wanted to introduce more potential users to their mobile app by showcasing its usability and functionality. They wanted to enhance the user experience of their app.

They launched a mobile video campaign by uploading videos of their hotels, highlighting all the facilities that the users could enjoy. The idea was to make sure the users downloaded the app and engaged with it regularly.

By providing incredible experiences to their customers, they made sure their customers reviewed and shared their HotelTonight experiences with others. They encouraged them further by launching a ‘Tell a Friend’ Marketing Campaign, through which users could get $25 every time they invited a new friend to join HotelTonight, via Email or Facebook or Twitter post. The friend they invited would also receive $25 upon booking their first room using the app.

HotelTonight leveraged the power of social media to expand its customer base. They used Facebook to share videos and make announcements about new hotels that were added to their mobile app. They also used Twitter to promote their offers and special deals.

70,071 people followed their Facebook page in a span of nine months. They saw a 326 percent increase in their app install rate. Within just one month they managed to achieve 115 percent returns on their ad spends.  60 percent of their customers came through Word of Mouth and the rest through their mobile app.

Word-of-mouth marketing can be very effective if you incentivize your users for referrals. Leveraging social media is a great way to promote your app.

Case Study #4: BNP Paribas Wealth Management

BNP Paribas Wealth Management intended to increase its customer engagement by providing them access to their financial information via their mobile devices.

They created their application for iOS, Android, and Windows and launched their mobile-first platform foundation software.

By creating dynamic user segments, they started sending out personalized, relevant, and targeted in-app messages as well as push notifications to their users.

They encouraged their loyal and frequent users to rate their app, by using pop-up messages in the app.

They also broadcasted targeted push notifications to promote their ‘My Wallet’ app, as a cross-promotion campaign. Through this, they managed to generate a lot of free downloads in Google Play Store as well as Apple App Store.

Their App store ratings went up to 4 from 2.5. They also got adequate press coverage, which increased the customer base of the bank.

Think competitively to come up with realistic solutions that can be beneficial for your customers

Case Study #5: Guidecentral

The objective of Guidecentral was to increase the visibility of their app and achieve more downloads.

They replaced their app icon with a more attractive one so that it would stand out from the rest of the apps.

They used the ‘how to’ keyword in their app name, because of its huge search volume. They optimized their app by adding some relevant keywords, their unique selling points and a call-to-action (CTA), to their app description.

They saw a whopping 700 percent increase in their app downloads because of the new icon

Minor details such as your app icon and app description play a major role in the success of your app. Make sure you optimize everything.

Case Study #6: Amazon

Amazon wished to relaunch its shopping app and rebrand itself to increase its ranking in the App store. The app was removed from the Play Store because of its low ranking, following certain changes in Google policies.

They optimized their app by adding the ‘shopping’ keyword to their app name.

The traffic increased from 2.12 percent to 9.88 percent after they optimized their app using the keyword ‘Shopping.’

One way to increase your ranking in the app store is to add the perfect keyword to your app name

The Bottom Line

The above app marketing case studies may have revealed a few successful strategies to help you achieve more app downloads and increase your customer base. Of course, a well-developed app is a must; but the promotion of the app also plays a major role in the success of your mobile app.

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21 Epic Mobile App Marketing Case Studies

By: Gaurav Sharma

Updated On: August 4, 2021

Word Count: 4212 words | Est. Reading Time: 29 mins

As the mobile app market has evolved over the years, competition among app developers has increased as well. The life cycle of an app in this frantic mobile world will be very short if app developers don't come up with new ideas, and optimization/marketing strategies.

And the best way you can learn how to effectively market your app is by learning from successful mobile app marketing case studies. Check out our list of 21 of the most epic mobile app marketing case studies to learn how you can take your app to the next level.

1. App Name: KLM Airlines – KLM Airlines

The main objective of KLM airlines was to get their users to book flights on mobile. The second motive was to create a platform for other mobile marketing techniques such as mobile passbook and location-based notifications. And this could only be achieved by encouraging more consumers to use the mobile app.

Strategy-Driven Solution

KLM launched a campaign for three weeks during which they gave free app access to those who used their mobile booking engine.

Customers received their access in the form of mobile coupons, which they received in their passbooks for Apple phones and in their Google Wallets for Android phones. The location-based notification reminded them to redeem their coupons while they were in the vicinity of KLM lounges.

KLM Airlines saw a 17% increase in visits to their mobile site, which generated 34% more bookings and 38% more mobile revenue.

Key Takeaway

Offers and extra benefits can encourage people to use mobile apps and keep them hooked.

Source:  3DoorDigital

2. App Name: ASDA – British Supermarket Chain

ASDA wanted use technology to develop an app to make grocery shopping easier for people, specifically for busy moms. Their goal was to generate 10% of online grocery shopping transactions through the app.

Before designing the application, they approached their existing customers and asked them what kind of app would make shopping more convenient for them.

Based on customer feedback, they kept the app design simple so that it would be convenient for people from all walks of life.

They included features like “Did you forget?” to show them their frequently purchased items. This reminds users about the items they may have forgotten to order.

It also featured live petrol prices, which allowed customers to check the current petrol prices at their nearest ASDA petrol stations.

ASDA managed to drive more than 2 million downloads for the app. The app even won the IGD Digital innovation award.

Mobile shopping increased to 18% of all grocery home shopping, out of which more than 90% of the sales are contributed by this app. Shopping frequency from mobiles is 1.8 times higher than desktop.

Keep your app simple and user-friendly so that people of all age groups can use it.

Source: TalkingRetail

3. App Name: HotelTonight

HotelTonight needed to find a better way to introduce new potential users to the app in a way that showcased its functionality and use cases. They wanted to make sure that everyone has an incredible experience using the application.

HotelTonight’s motive was to showcase how it can help travelers plan a little less and live a little more.

They introduced a mobile video campaign in which they displayed videos of the hotels and all of the facilities users can enjoy. They wanted users to download the app and engage with it regularly. Mobile was the right solution because the app focuses on spontaneous and impulsive bookings.

Another important area in which they focused was publicity. They had a clear vision of providing customers with incredible experiences. And after those satisfactory visits to the hotels, they saw that people were eager to tell other people about their HotelTonight experiences.

They gave users an incentive to share their experiences to further encourage them to do so. This provided a catalyst for this viral marketing.

They came up with a “tell a friend” marketing program where users can invite friends right from the app by email or through a Facebook or Twitter post. Users received $25 every time a new friend joined HotelTonight. The friend also received $25 when they booked their first room through the app.

The HotelTonight team also used the power of social media and focused on Facebook and Twitter to build their customer base. Facebook provided HotelTonight with the platform to share their content such as videos and announcement of new hotels added to the app. They used both Facebook and Twitter to announce special deals and offers.

HotelTonight's cost-per-download was $0.20. 60% of customers come in through word-of-mouth or social media; 40% from mobile. They went from 0 to 70,071 Facebook fans in just nine months. They achieved 115% ROAS (return on ad spend) within one month. Their app install rate also increased to 326%.

Key Takeaways

Incentivize users for referrals to amp up your word-of-mouth marketing. And use social media to promote your app.

Source:  MarketingSherpa

4. App Name: BNP Paribas Wealth Management

BNP Paribas Wealth Management wanted to better engage with customers and prospective customers by making valuable financial information available through mobile devices.

The bank developed their mobile-first platform foundation software by creating their application for multiple platforms including Apple, Windows, and tablets.

They also created dynamic user segments, which helped them send out relevant, targeted in-app messages and push notifications.

They used pop-up messages within the app, which asked their frequent and loyal users to give the app a rating in the app stores.

They also began a cross-promotion campaign during which they broadcasted targeted push notifications that promoted a different BNP Paribas app called My Wallet. This helped generate free downloads in the Apple App Store and in the Google Play store.

App store ratings increased from 2.5 to 4 for the app. It also generated significant press coverage for the bank, which ultimately resulted in an increase in customers.

It is essential for businesses to think competitively and come up with solutions that are realistic and advantageous to their customers.

Source: Accengage

5. App Name: Guidecentral

To increase app visibility and drive more downloads.

The app switched to a more attractive icon that stood out from other apps in the category.

They also used the keyword “how to” in their app name in the app store because there was a high search volume for the keyword. And they added relevant keywords in the app description and optimized the section by adding their unique selling points and including a call-to-action (CTA).

The icon change along helped them increase their downloads by 700%.

Pay attention to every detail including your icon, description, and images. And make sure that everything is optimized.

Source: SlideShare

6. App Name: Amazon

Need for Change

Until recently, Amazon was struggling to get the top rank under the shopping category. Due to changes in the Google Play store policies, Amazon's app was removed from the Play store and ultimately, Amazon had to rebrand itself.

Amazon needed to relaunch the shopping app and completely rebrand themselves in order to get to the top of the rankings in the app stores.

Optimization Strategy

Keyword optimization played a key role in the success of their new strategy. Simply by adding the keyword “shopping” to the app's name worked wonders for them.

Before adding the word “shopping” to their app name, only 2.12% of the traffic resulting from the keyword went to them. After they added the word “shopping,” that numbers increased to 9.88% of the global traffic, which is almost four times more than before.

Adding the right keywords in the right places can work wonders for your app store ranking.

Source: SimilarWeb

7. App Name: Omvana

Since people have never heard of the name “Omvana,” they are not searching for it in the app store. So the team needed to ensure that their app gained visibility among people who are interested in an app for personal meditation.

Obstacles Faced

For apps like Omvana, the biggest challenge is to attract people who will download their app. They are targeting people who are looking for an app that will help with their meditation. However, these people have never heard of the app. So the biggest challenge was getting this target audience to discover their app in the first place.

The team discovered that people were searching for terms like “sleep,” “meditation,” “binaural,” etc. So they decided to rename the app in the app store from just “Omvana” to “Omvana – Meditate, Sleep, Focus, Relax, Rest & Nap Better with 1000s of Mindfulness, Hypnosis, Meditation and Binaural Sounds.”

This simple ASO strategy helped them increase their downloads by 125%.

Even the simplest things like keywords in title can make a huge difference

Having your app name alone in the app title may not drive visibility, so you need to work with commonly used and relevant keywords.

Source: BenPhilabaum   SensorTower

8. App Name: Trunk Club

Trunk Club wanted to efficiently convert visitors into paying customers through the app. They also wanted to discover the best customers they could focus their efforts on.

Challenges Faced

The crucial challenge faced by Trunk Club were that visitors were mostly in the browsing stage and not in the mental state of buying products. Due to this, the stylist’s time was spent even on those users who were not really interested in shopping. As they have a lot of users who sign up, it really created a mess for the stylists.

In order to save their stylist’s time, they tried a couple of app mechanics that would separate the window shoppers from serious buyers. Requiring credit card details was one such potential option.

Getting the credit card info filled in before buying anything from the Trunk helped generate more productive leads for the stylists to pursue. The users would be charged only when they choose to keep something in their trunk.

40% of their traffic now comes through mobile. Requiring credit card information led to fewer overall conversions, but the users that requested a trunk were more qualified and converted into purchases at a much higher rate.

43% of the users are more likely to connect to the stylists and make purchases. Since stylists have qualified leads now, they offer exceptional services and are now 90% more efficient than before.

Separating window shoppers from visitors who have actual interest in making a purchase drives profitability.

Source: UpSight   Optimizely

9. App Name: MailTime

MailTime wanted to completely overturn the closed mobile messaging industry. They wanted to use localization to ensure that they could make the desired change at different geographic locations.

The app offers an open messaging service and was developed using decentralized email technology. In other words, it is basically an email messenger. They were trying to bring about a disruption to the existing trend of closed mobile messengers. And sometimes, those apps had limitations in terms of geography.

Charlie Sheng, CMO of MailTime has talked about how they aimed for localization from the beginning because it was the only way they could cross borders with their app.

In some languages, the translations would end up being too long. In some cases, the translations didn’t fit the app’s UI design. This happened to the versions in Russian, German, Portuguese, and French.

So the team ended up working with the developer to customize the UI so that it fit the translated phrases. In some cases, the translators had to change the translations so that they fit the UI. This took the team a long time.

MailTime worked extensively to localize their app for different countries. They carefully worked on translations that perfectly fit different cultures. They also had to change the translations so that they fit the UI.

MailTime now supports 12 languages, including Chinese (in which the app is called 简信), Japanese, and Russian. It also supports ten email providers, including all major email services like Gmail, Outlook, Yahoo Mail, and services like Mail.Ru, QQ Mail, and 163 Mail, which are popular in Asia and Russia. They will soon add another seven languages to their service.

MailTime was featured as the Best New App in countries such as Austria, Brunei, China, Cambodia, Germany, Hong Kong, Indonesia, Laos, Macau, Malaysia, Switzerland, Singapore, Sri Lanka, Thailand, Taiwan, Vietnam, and the Philippines.

It was also featured on the front page of the Productivity Category in the United States. This coverage lasted over three weeks and drove tens of thousands of downloads every day.

Localizing your application can help you increase visibility, as you get exposed to a larger audience. And a larger audience implies an increase in the number of downloads.

Source: OneSkyApp

10. App Name: Marriott

Marriott wanted to drive 500,000 downloads within the first three months of launching their app. They also wanted to make the most of the smartphone as their secret marketing weapon.

A theme was carried out with a very different concept, the concept was that the smartphone, like the smartphone traveler, is overworked and needs a vacation. The smartphone pitches the traveler on the benefits of getting the Marriott app and hence getting them both a vacation.

This concept was popularized across all media. This included mobile, social, display, print, and even hotel properties.

The app was ranked as the number 1 travel app on iTunes on the first day of the campaign. It became the third largest m-commerce sales site of all the time. It was the first travel app to break the top five free apps overall in iTunes. It got 500,000 downloads within the first three months.

Fun and witty messaging helped attract and engage the target audience.

Multi-channel promotions helped ensure that they could reach the audience anywhere.

Source: BeeByClarkMeyler

11. App Name: Presspad

To increase the number of downloads for the app, which would eventually increase revenue.

Presspad didn’t follow a specific strategy other than optimizing their app following the basic principles of app store optimization.

They saw an increase in downloads by 140%, which led to an increase in revenue by 87%.

Sometimes just following the best practices can work for you.

Source: PressPadApp

12. App Name: KFC

KFC wanted to find ways to drive foot traffic to their stores by reaching local passerbys on their smartphones.

KFC started a campaign and used mobile location technology so that they could entice nearby customers to visit their restaurants. KFC worked with an ad company to target consumers to identify and reach the relevant target audience. They found that the most receptive demographic to the location-based targeting were busy parents with families.

The company’s target audience was comprised of young adults. They also targeted busy families whose lives are made simpler in many ways by mobile devices. They used the most accurate location technology so they could reach their target audience at the right time while they were at the right place. KFC delivered relevant offers that would entice these customers to visit the restaurant nearby.

The three-month long campaign helped drive foot traffic by engaging customers who were nearby a KFC store. It also drove a click-through rate that was 40% above the industry benchmark.

Accurate location targeting can help you reach the right audience at the right time.

Identifying your most receptive demographic and reaching them where they are most likely to engage with your business can pay off.

Source:  Youtube

13. App Name: Vodafone's Secret Women App

Domestic violence is rampant in Turkey, where almost one in every three women is a victim of domestic abuse. These victims are afraid to speak out and look for help. Vodafone believed that they could provide help to these women with the use of this powerful technology and created a secret app for them. Now the biggest challenge was spreading the message of this app in secret without any men finding out about it.

This app was hidden within a flashlight app. When a victim shakes her phone, the app would send out a message to three people that she trusts. The alert will also send out details of her location. Vodafone placed ads in products only used by women such as on wax strips and in the labels of women's underwear. Some ads also appeared in the middle of makeup vlogs.

According to their estimate, Vodafone believed that the secret would remain only for ten months, so they updated the app again. With the update, the flashlight app became a mirror application, so it remained a secret once again. They then used the same marketing techniques as earlier to spread messages about the update.

The app has been downloaded by 254,000 women in Turkey, which is 24% of all female smartphone users in the country. There has been more than 103,000 activations for the app. Since it became a lifeline for women who are in danger from their spouses, the app received the Grand Prix award under the media category during the Cannes Lions 2015.

Smart placement of ads for your app will ensure that it reaches the desired audience, which is especially important for an app such as this.

Source: DigitalTrainingAcademy   WPP

14. App Name: Starbucks

Although smartphone owners may not hesitate to make large purchases using their phones, things would be much simpler for them if they could complete their purchases with a mobile wallet-style program. The most important reason behind this logic is that entering credit card information can be inconvenient and unsafe.

Starbucks introduced a digital tipping feature called “Shake to Pay.” Using this feature, the users can just bring up a barcode by shaking their phone. Baristas can then scan this barcode to accept the tip using mobile payment.

They also used a rewarding strategy to incentivize their users. Each time a customer makes a purchase through the company’s popular app, they get a star. After collecting a certain number of stars, they can then collect a reward. Under this program, customers can attain a Gold Status when they earn 30 stars within a year. Once they’ve achieved this status, they further get a free beverage or a food item for every 12 stars they earn.

There were 6 million transactions worth $1.5 billion made weekly in the U.S. Mobile payments accounted for 15% of total transactions made in Starbucks-operated stores in the U.S.

Always give multiple payment options to users.

Offer rewards to users for every purchase they make to encourage them to engage with the app.

Source: MBAKnol

15. App Name: CloudOn

To increase downloads and boost store ranking.

Strategy-Drive Solution

CloudOn thoroughly optimized their Play Store listing and placed their main focus on the app title and description. They made changes that would ensure better visibility of the app when people search for relevant keywords. They also used a new set of keywords that they deemed relevant to their target audience.

With these simple tricks, CloudOn made it to the top 10 lists with only changes to keywords and title. CloudOn downloads went up to 201%.

They ranked fifth on the charts with new shiny screenshots.

• • Give much heed to the app title and description.
• • Review your keywords monthly, and change them if need be.
• • The app description should be appealing.

Source: SensorTower

16. App Name: ASDA Price Guarantee App

To simplify the process of saving money for shoppers without burdening internal teams too much.

ASDA came up with the Price Guarantee app, in which customers can enter the details of their shopping receipt to see if they qualify for deals. They will then get money-back vouchers through the app. The app fetches data from a third-party site and outlined eligible discounts according to the customer’s receipt. After developing the app, the team also marketed it online and on television.

There were more than 1,000 downloads a day for the app. ASDA also found that users continued to engage with the app long after their downloaded it.

Creating apps that simplify the lives of customers can ensure long-term engagement with the app.

Marketing the app through multiple channels can give the desired visibility to drive downloads.

Source: PocketWorks

17. App Name: 10bis

To get high install volumes without spending a fortune on app marketing.

10bis started out by identifying a broad range of audiences relevant to their services based on interests and demographic. They then created a Facebook ad campaign targeting these audiences, as they are most likely to download the app and use it. This target audience was comprised of people who have an interest in restaurants and food as well as single people and people who belong to younger age groups.

They also created another campaign in which they used the Custom Audiences feature to target people who have already downloaded the app. The ads were designed to encourage them to use the app by offering special promotions for local restaurants.

10bis managed to get 15,000 app installs and 70,000 app interactions between October 2015 and January 2016 alone. Their ongoing campaign manages to deliver thousands of new users every month. The best part is that these users engage with the app since they are highly relevant.

Carefully targeting highly relevant audiences can help deliver the desired results and achieve engaged users.

Running an ongoing campaign can deliver consistent results.

Source:  DigitalTrainingAcademy

18. App Name: Pokemon Go

To promote their newly-launched video game and achieve installs by highly engaged users.

The team ran a pre-launch promotional campaign using YouTube videos and press releases. They also made announcements about the app’s main features. But these marketing strategies aren’t the only reason for the app’s massive success. The users themselves help spread the news about the app and helped to make it viral.

The app’s design itself is enough reason for many users to download the app. Since the app makes use of location-based services and augmented reality to create a unique gaming experience, it managed to win the hearts of users.

Pokemon Go now has 26 million active users on a daily basis. The average player spends more than 40 minutes a day on the app. In addition to this, the game continues to attract 500 downloads every minute or 700,000 downloads per day.

Offering advanced features can deliver a unique user experience that encourages word of mouth marketing.

Building hype before the launch can help gain traction for your app marketing.

Source: EasternPeak

19. App Name: MakeMyTrip

To achieve overall growth of the MakeMyTrip mobile app.

MakeMyTrip worked with AppVirality to create an in-app referral program. The program rewarded new users who downloaded the app through friend’s referrals. It also rewarded users whose friends downloaded the app through their referrals and gave an additional reward when those friends booked a trip using the app.

MakeMyTrip saw a 20% increase in overall downloads. Their conversions increased by 25% and transaction rate went up by 20%.

Referral programs are a great way to motivate users to promote your app.

Source: AppVirality

20. App Name: Paperclip

To increase the number of app users and achieve long-term growth.

Paperclip decided to use AppSamurai, a self-service mobile advertising tool designed mainly for startups. They used the smart ad campaign feature to target highly relevant users and get them to download the app.

They managed to get a 210% increase in user acquisition rate and a 100% increase in daily sessions. The number of daily active users increased by 250% and the app ranking jumped from 100 to top 25 in the shopping category.

Invest in smart ads that will help you target an audience that is highly likely to download and use your app.

Source: AppSamurai

21. App Name: Sing2Learn

To increase app visibility and drive downloads as well as increase their app store rating.

Sing2Learn worked with a mobile marketing agency to create a PowerPoint presentation about the app and distribute it through multiple online channels. They created and distributed a highly engaging demo video, which also served as a marketing video. The team created and distributed press releases online to raise more awareness about the app.

Additionally, they did thorough app store optimization to ensure that the app had an accurate description along with screenshots and tags. Sing2Learn created a pay-per-click campaign using relevant keywords to further increase visibility. They amped up their social media marketing strategy to raise more awareness about the app. Journalists helped them gain additional exposure.

The app has since been installed more than 13,000 times and received 480 reviews on Google Play. It has managed to get an app store rating of 4.8.

Promoting your app through multiple channels can help you gain significant exposure.

Source: MobileSoftwareMarketing

These mobile app marketing case studies should help you gain a better understanding of the improvement you can see with the right kind of changes in your mobile app marketing strategy. You should now have a clear idea of all of the changes you can make to improve your app growth. Which of these case studies was the most impressive to you? Let us know in the comments.

About the Author

Gaurav Sharma -

CEO/Founder @ Attrock Gaurav Sharma is the Founder and CEO of Attrock , a results-driven digital marketing company. Grew an agency from 5-figure to 7-figure revenue in just two years | 10X leads | 2.8X conversions | 300K organic monthly traffic | 5K keywords on page 1. He also contributes to top publications like HuffPost, Adweek, Business2Community, TechCrunch, and more.

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Case Studies on App Sales: Boost Your Revenue with Real-Life Examples

As someone who has worked in the mobile app industry for several years, I have seen firsthand the importance of app sales for the success of any app. I'm here today to share with you some of the secrets that I've seen worked for many app developers I've worked with.

In today's highly competitive app market, it is crucial for developers to understand what drives app sales and how to optimize their app's performance in order to achieve maximum revenue.

One way to gain insight into app sales is through case studies. By examining the strategies and tactics used by successful apps, developers can learn valuable lessons and apply them to their own apps. Case studies can provide valuable information on everything from pricing strategies to marketing techniques, and can help developers make informed decisions about how to position their apps in the marketplace.

In this article, I will explore several case studies on app sales and share insights into what makes these apps successful. We will examine factors such as app design, user engagement, and pricing strategies, and discuss how these elements can impact app sales. Whether you are a seasoned app developer or just starting out, this article will provide valuable insights into the world of app sales and help you optimize your app's performance in the marketplace.

Understanding the App Market

As an app developer, it is important for you to understand the dynamics of the app market. This includes knowing the key players and platforms that dominate the market. In this section, I will discuss the App Store dynamics and the key players and platforms in the app market.

App Store Dynamics

The App Store is a digital distribution platform for mobile apps on iOS devices. It is owned and operated by Apple Inc. The App Store is the second-largest app store in the world, with over 2 million apps available for download. As an app developer, it is important to understand the App Store dynamics to ensure that your app is visible and easily discoverable.

One of the most important factors in App Store dynamics is the app's ranking. The App Store uses a complex algorithm to determine the ranking of apps. The algorithm takes into account factors such as the number of downloads, ratings, reviews, and user engagement. As an app developer, it is important to optimize your app's ranking to increase visibility and downloads.

Key Players and Platforms

The app market is dominated by two key players: Apple's App Store and Google Play Store. Apple's App Store is exclusive to iOS devices, while Google Play Store is available on Android devices. These two platforms account for the majority of app downloads worldwide.

As an app developer, it is important to understand the differences between these two platforms. Apple's App Store is known for its strict guidelines and rigorous review process, which ensures that only high-quality apps are available for download. On the other hand, Google Play Store has a more open approach, which makes it easier for developers to publish their apps. However, this also means that there are more low-quality apps available on the platform.

In addition to these two key players, there are also other platforms that are worth considering, such as Amazon Appstore and Microsoft Store. These platforms may have a smaller user base, but they also have less competition, which can make it easier for your app to stand out.

In conclusion, understanding the dynamics of the app market is essential for app developers who want to succeed. By understanding the key players and platforms, developers can optimize their app's visibility and increase their chances of success.

Developing a Successful App

As someone who has worked with many app developers and saw how they've launched several successful apps, I can say that I know that the process of creating a new app can be both exciting and daunting. I've heard many stories of them being scared to dip in deep waters for the first time. However, with careful planning and execution, it is possible to build an app that is not only useful but also profitable. In this section, I will share some tips and insights on how to develop a successful app.

Conceptualizing the App Idea

The first step in developing a successful app is to come up with a great idea. The idea should be unique, useful, and ideally, solve a problem that people are facing. To come up with a good app idea, I recommend brainstorming with friends, family, or colleagues. Ask them for feedback and suggestions if you must. You can also research the app market to see what is currently popular and identify gaps that you can fill with your app.

Once you have a solid app idea, it is crucial to validate it by conducting market research. This will help you determine if there is a demand for your app and if it is feasible to build. You can use online tools to conduct surveys, analyze competitors, and gather data on user behavior. This information will help you refine your app idea and make it more compelling.

Design and Development Process

The next step I've seen people do when it comes to creating a successful app is to design and develop it. This process involves several steps, including wireframing, prototyping, and testing. The goal of the design process is to create an app that is visually appealing, user-friendly, and intuitive.

During the development process, it is important to choose the right technology stack and development tools. This will help you build a robust and scalable app that can handle a large user base. You should also consider factors such as security, performance, and compatibility with different devices and platforms.

Once your app is developed, it is time to launch it in the app store. To ensure that your app gets noticed, you should optimize its listing with relevant keywords, a compelling description, and high-quality screenshots. You should also consider running ads or partnering with influencers to promote your app.

In conclusion, developing a successful app requires careful planning, execution, and marketing. You shouldn't rush into putting an app out in the market because you want it to succeed. By following these tips and insights, you can build an app that is not only useful but also profitable.

Launching and Marketing Your App

When it comes to launching and marketing your app, there are a few key strategies to keep in mind. By optimizing your app store listing and implementing effective marketing strategies, you can increase your app's visibility and drive more downloads.

App Store Optimization

App store optimization (ASO) is the process of optimizing your app store listing to improve its visibility and ranking in app store search results. To optimize your app store listing, you should focus on the following elements:

• App title: Choose a descriptive and memorable app title that accurately reflects your app's purpose and functionality.
• App icon: Create an eye-catching and recognizable app icon that stands out in the app store.
• App description: Write a clear and concise app description that highlights your app's key features and benefits.
• Keywords: Include relevant keywords in your app title and description to improve your app's visibility in search results.
• Screenshots and videos: Use high-quality screenshots and videos to showcase your app's user interface and functionality.

By optimizing these elements, you can improve your app's visibility and attract more potential users to your app store listing.

Effective Marketing Strategies

In addition to ASO, there are a variety of effective marketing strategies you can use to promote your app and drive downloads. Some of the most popular app marketing strategies include:

• Social media marketing: Use social media platforms like Facebook, Twitter, and Instagram to promote your app and engage with potential users.
• Influencer marketing: Partner with influencers in your app's niche to promote your app to their followers.
• App store advertising: Use paid app store advertising to increase your app's visibility and drive downloads.
• Content marketing: Create high-quality content like blog posts, videos, and infographics to promote your app and attract potential users.
• Referral marketing: Encourage your existing users to refer their friends and family to your app through referral programs and incentives.

By implementing these marketing strategies, you can increase your app's visibility and attract more potential users to your app store listing. Working with an app marketing agency can also help you develop and implement a comprehensive app marketing strategy that meets your specific needs and goals.

Case Studies: App Marketing Campaigns

As an app broker, I have seen many success stories in the world of app marketing. In this section, I will share with you some of the most notable app marketing campaigns that I have come across.

5 Notable App Marketing Successes

1. pokémon go.

Pokémon Go was a game that took the world by storm in 2016. The game was launched with a unique marketing strategy that involved using augmented reality to bring the game to life. The game was also marketed through social media channels, which helped it to gain a lot of traction.

2. Candy Crush

Candy Crush is a popular game that has been downloaded over a billion times. The game was marketed through social media channels, which helped it to gain a lot of traction. The game was also marketed through in-game advertising, which helped to increase its revenue.

3. Instagram

Instagram is a social media platform that has become incredibly popular. The app was marketed through social media channels, which helped it to gain a lot of traction. The app was also marketed through influencers, which helped to increase its user base.

Uber is a popular app that has revolutionized the way we travel. The app was marketed through social media channels, which helped it to gain a lot of traction. The app was also marketed through referral programs, which helped to increase its user base.

Airbnb is a popular app that has revolutionized the way we travel. The app was marketed through social media channels, which helped it to gain a lot of traction. The app was also marketed through referral programs, which helped to increase its user base.

Analyzing Marketing Techniques

When it comes to app marketing, there are a few techniques that have proven to be very effective. These include:

• Social media marketing
• Influencer marketing
• Referral programs
• In-game advertising

By using these techniques, app marketers can create successful campaigns that help to increase their app's popularity and revenue.

In conclusion, app marketing is an essential part of the app development process. By using effective marketing techniques, app marketers can create successful campaigns that help to increase their app's popularity and revenue.

User Acquisition and Retention

Strategies for attracting new users.

As I've worked with many app developers, I have found that user acquisition is a critical component of app sales for many of them. One of the most effective strategies for attracting new users is to optimize app store presence. This includes creating an engaging app description, using high-quality screenshots, and optimizing keywords for search. Additionally, social media marketing and influencer partnerships can help increase app visibility and attract new users.

Another effective strategy is to offer promotions and discounts to new users. This can include free trials or discounted pricing for a limited time. By offering these incentives, users are more likely to download and install the app, which can lead to increased user acquisition.

Keeping Users Engaged

Once a user has downloaded and installed the app, the next challenge is to keep them engaged. One effective strategy is to provide a personalized experience for each user. This can include personalized recommendations, personalized notifications, and customized content.

Another strategy is to provide regular updates and improvements to the app. This can include bug fixes, new features, and improved user experience. By providing regular updates, users are more likely to continue using the app and become active users.

Finally, providing excellent customer support can help retain users. By responding promptly to user inquiries and addressing user issues, users are more likely to continue using the app and become daily active users.

Conversion Metrics and Optimization

I know that the ultimate goal of any app is to generate revenue, and that's where conversion metrics come in. By measuring the conversion rate, we can evaluate the effectiveness of our marketing strategies and optimize our app to drive more sales.

Understanding Conversion Rate

Conversion rate is the percentage of users who take a desired action, such as making a purchase or subscribing to a service. By monitoring this metric, we can identify areas where users are dropping off and take steps to improve the user experience.

One way to improve conversion rate is to optimize the app's landing page. This can be achieved by using clear and concise messaging, highlighting the app's unique features, and minimizing distractions. Additionally, A/B testing can be used to determine which design elements are most effective at driving conversions.

Keyword and Content Optimization

Keyword optimization is another important factor in driving app sales. By identifying and targeting the right keywords, we can improve our app's visibility in the app store and attract more potential users.

To optimize keywords, we can conduct research on popular search terms related to our app's category and features. This can be done using tools such as Google AdWords or App Annie. Once we have identified relevant keywords, we can incorporate them into our app's title, description, and metadata.

Content optimization is also crucial in driving conversions. By providing high-quality content, we can increase user engagement and encourage users to make a purchase. This can include features such as in-app tutorials, user reviews, and social proof.

In conclusion, optimizing conversion metrics is essential for driving app sales. By understanding conversion rate and optimizing keywords and content, we can improve the user experience and drive organic growth.

Monetization Strategies for Apps

As an app developer, you should understand the importance of monetizing your app to generate revenue. There are various monetization strategies that you can use to make money from your beloved app. In this section, I will discuss two popular strategies: In-App Purchases and Advertising, and Subscription Models and Partnerships.

In-App Purchases and Advertising

One of the most common monetization strategies for apps is through in-app purchases and advertising. In-app purchases allow users to buy additional features or virtual goods within the app. This strategy works well for gaming apps, where users can buy extra lives or power-ups to progress through the game.

On the other hand, advertising is a popular way to monetize apps without charging users. App developers can earn revenue by displaying ads within their app. There are different types of ads, such as banner ads, interstitial ads, and rewarded video ads. App developers can use mobile payment services to collect payments from advertisers.

Subscription Models and Partnerships

Another way to monetize an app is through subscription models and partnerships. Subscription models work well for apps that offer premium content or services. Users pay a recurring fee to access exclusive content or features. This strategy works well for news apps, music streaming apps, and productivity apps.

Partnerships are another way to monetize an app. App developers can partner with other businesses to offer exclusive deals or discounts to their users. For example, a food delivery app can partner with a restaurant to offer a discount to its users.

In conclusion, there are various monetization strategies that app developers can use to generate revenue from their apps. By using a combination of these strategies, app developers can maximize their earnings and provide value to their users.

The Impact of Social Media on App Sales

I have seen firsthand the impact that social media can have on app sales for many app developers I've partnered with. With the right social media marketing strategy, you can capture the attention of potential users and drive downloads. In this section, I will discuss two key ways that social media can impact app sales: leveraging platforms for promotion and user-generated content (UGC) and engagement.

Leveraging Platforms for Promotion

One of the most effective ways to use social media for app promotion is to leverage popular platforms like Facebook. Facebook ads can be targeted to specific demographics, making it easier to reach your target audience. By creating eye-catching ads and targeting the right people, you can increase app downloads and drive sales.

Another way to leverage social media for app promotion is to use influencer marketing. By partnering with influencers who have a large following on social media, you can reach a wider audience and increase app downloads. Influencers can create content that showcases your app and encourages their followers to download it.

User-Generated Content and Engagement

User-generated content (UGC) is another powerful tool for app promotion on social media. UGC refers to content that is created by users, such as reviews, photos, and videos. By encouraging users to create and share UGC, you can increase engagement with your app and drive downloads.

One way to encourage UGC is to create social media contests. For example, you could ask users to share photos or videos of themselves using your app, with the best entry winning a prize. This can generate a lot of buzz around your app and increase downloads.

Another way to encourage UGC is to create a community around your app on social media. By engaging with users and creating a sense of community, you can foster loyalty and encourage users to share their experiences with others.

In conclusion, social media can have a significant impact on app sales when used effectively. By leveraging platforms for promotion and encouraging UGC and engagement, you can increase app downloads and drive sales.

Adapting to Market Trends and Changes

Being in the app and game industry for years, I have learned that staying ahead of market trends and changes is crucial to the success of any app. In this section, I will discuss how adapting to market trends and changes has helped a lot of app developers improve their app sales.

The Role of COVID-19 in App Usage

The COVID-19 pandemic has had a significant impact on app usage. With more people staying at home and relying on their smartphones for entertainment and communication, mobile-first apps have seen a surge in downloads. Many app developers have adapted to this trend by focusing on creating apps that are optimized for mobile devices.

In addition, I have noticed that users are spending more time on social media and messaging apps, which has led a lot of people to also incorporate more social features into their apps. By staying up-to-date on how COVID-19 is affecting app usage, they have been able to make informed decisions about how to improve their apps and increase sales.

Emerging Technologies and User Behavior

As technology continues to evolve, user behavior is changing rapidly. For example, the rise of voice assistants and smart speakers has led to a shift in how people interact with technology. As an app developer, you can try to adapt to these changes by incorporating voice commands and other hands-free features into your apps as well.

I have also noticed that users are becoming increasingly concerned about privacy and security. To address these concerns, make sure you implement robust security measures and make it easy for users to control their data. By staying on top of emerging technologies and user behavior, you will be able to create apps that meet the needs of modern smartphone users.

In conclusion, adapting to market trends and changes is essential for any app developer looking to improve sales. By staying up-to-date on emerging technologies, user behavior, and the impact of COVID-19, you'll be sure to create apps that meet the needs of modern smartphone users and increase sales.

Global Reach: Localizing Your App

It's important for any app developer to understand the importance of reaching relevant users across the world. To achieve that, I have found that localizing an app has been a game-changer for many people. In this section, I will share how localizing an app helped a lot of app developers stand out from the crowd.

Cultural Considerations and Translation

When localizing an app, I realized that cultural considerations and translation are crucial. It's important to ensure that your app is culturally appropriate for the countries you're targeting. This meant that you had to research the cultural norms, values, and beliefs of the countries to ensure that your app wouldn't offend anyone.

Additionally, you can also translate your app into different languages to cater to users who do not speak English. I found that using a professional translation service was beneficial to a lot of app developers as they were able to accurately translate their apps without losing their meaning.

Expanding to New Markets

Expanding to new markets was a daunting task, but it was worth it. I found that by localizing apps, many app and game developers were able to reach a wider audience and increase their app sales. To expand to new markets, they shared that they had to research the countries they were targeting and tailor the app to their needs.

For example, some of them added features that were specific to the countries they were targeting. This helped them stand out from the crowd and attract more users.

In conclusion, localizing your app is essential if you want to reach relevant users across the world. By considering cultural norms and values, translating your app, and tailoring it to specific countries, you can increase your app sales and stand out from the crowd.

Analyzing and Improving App Performance

As an app developer, you should understand the importance of analyzing and improving app performance. It is essential to track app metrics to understand how the app is performing and identify areas for improvement. In this section, I will discuss two methods that can help improve app performance: in-depth analysis of app metrics and iterative design and feature updates.

In-Depth Analysis of App Metrics

To improve app performance, it is crucial to analyze app metrics regularly. It helps to identify trends, understand user behavior, and make data-driven decisions. Some of the essential app metrics to track include app growth, app marketing channels, number of downloads, and downloads within the first few days.

One way to analyze app metrics is by using a tool like Google Analytics. It provides valuable insights into user behavior, such as how long users spend on the app, what features they use the most, and where they drop off. By analyzing these metrics, you can identify areas for improvement and make changes to the app accordingly.

Iterative Design and Feature Updates

Iterative design and feature updates are essential to improving app performance. It involves making small changes to the app and testing them to see if they improve user engagement and retention. By making iterative changes, you'll be able to identify what works and what doesn't work, and make informed decisions about future updates.

One way to approach iterative design is by using A/B testing. It involves creating two versions of the same feature and testing them with different users to see which one performs better. By doing this, you can identify which version of the feature is more engaging and user-friendly and make changes accordingly.

In conclusion, analyzing app metrics and making iterative design and feature updates are essential to improving app performance. By regularly tracking app metrics and making small changes to the app, you can identify areas for improvement and make data-driven decisions about future updates.

How do I boost my app sales in the app market?

Boosting your app sales in the competitive app market is a multifaceted endeavor. Start with a robust app marketing strategy that encompasses both app store optimization (ASO) and a solid digital marketing plan. Focus on keyword optimization in your store listing to improve visibility, and invest in social media marketing to build awareness. Also, consider working with a mobile marketing agency or app marketing agency that can help you fine-tune your strategies and implement effective marketing techniques .

Why are case studies important for app marketing?

Case studies , especially app marketing case studies , play a crucial role in app promotion . They provide real-life examples of successful strategies, helping you understand what might work for your mobile app . Marketing case studies can also offer valuable insights into user behavior and preferences, helping you tailor your app marketing campaigns more effectively. Plus, they are great tools for convincing stakeholders of the effectiveness of a proposed strategy.

What role does app store optimization play in boosting app sales?

App store optimization (ASO) is vital for increasing your mobile app ’s visibility in the App Store and Google Play Store . By optimizing your app’s store listing through strategic keyword placements and compelling visuals, you can improve your app’s download rate. Focus on key elements such as your app title, description, and screenshots. Remember, higher visibility leads to more downloads , which can significantly boost your app sales.

How can I use social media marketing to increase user acquisition for my app?

Social media marketing is an effective tool for increasing your app’s user acquisition . Create engaging content that highlights your app’s unique features and encourages users to download and install the app . Leverage various platforms like Instagram, Twitter, and Facebook, and consider using targeted ads to reach potential app users . Engaging with your audience and responding to their queries can also boost your app's reputation and encourage more installs.

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Samsung Mobile Marketing Strategy 2024: A Case Study

Samsung, a global technology leader, has secured its position as a leading brand through a strategic and innovative marketing approach. From its humble beginnings as a low-tier manufacturing brand, Samsung has transformed its market positioning and branding strategy to become a global leader in technology. With a strong presence in Forbes’ list of the World’s Largest Tech Companies, Samsung has gained recognition for its digital marketing prowess and commitment to innovation. A closer look at Samsung’s marketing plan reveals a multifaceted approach that encompasses social media engagement, digital marketing campaigns, and a careful utilization of the marketing mix. Samsung’s digital presence and active engagement on major social media platforms like Facebook, Instagram, and YouTube have played a crucial role in establishing its brand and connecting with its target audience.

Key Takeaways:

• Samsung’s mobile marketing strategy has led to significant revenue growth and increased brand value.
• The company effectively leverages social media platforms to engage and connect with its target audience.
• Samsung encourages user-generated content on social media, fostering brand advocacy.
• The company offers a wide range of products, including mobile phones, tablets, televisions, cameras, and refrigerators.
• Through diverse marketing strategies, competitive pricing, and strategic promotions, Samsung has established itself as a powerhouse in the tech industry.

As Samsung continues to expand its presence in various sales channels and collaborate with service dealers, retailers, and e-commerce platforms, its products remain readily available to consumers. By utilizing a pricing skimming strategy for high-end products and competitive pricing for mid-range offerings, Samsung ensures its products cater to a wide range of consumers.

One of Samsung’s notable successes is its digital marketing campaigns, such as the #YouMake campaign, which have created a strong sense of brand loyalty among consumers. By actively encouraging user-generated content on social media and fostering brand advocacy, Samsung has built a dedicated community of brand enthusiasts.

A prime example of Samsung’s marketing prowess is its Growing Up commercial, which gained millions of views on YouTube, enhancing brand visibility. Samsung’s ability to utilize illustrations on social media platforms effectively connects with its audience and reflects its adventurous and challenging approach to marketing.

Comparatively, Apple has maintained consistency in its market share despite increasing competition. While Apple emphasizes brand value and quality over quantity in its product offerings, Samsung excels in using illustrations and a more adventurous approach in its marketing campaigns.

In conclusion, Samsung’s mobile marketing strategy, which encompasses digital presence, social media engagement, diverse product offerings, strategic pricing, and innovative marketing campaigns, has contributed to its significant success in the tech industry. By staying connected with its target audience and continuously evolving its marketing approach, Samsung has established itself as a global leader in technology.

Samsung’s Digital Presence and Social Media Engagement

Samsung recognizes the power of a strong digital marketing strategy in today’s competitive landscape. With an active social media presence and a focus on engaging with its audience, Samsung leverages various digital platforms to reach and connect with its customers.

One of the key avenues through which Samsung engages its audience is social media. The company maintains active accounts on major platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. Each platform offers a unique opportunity for Samsung to showcase its products, interact with customers, and build brand loyalty.

Let’s take a closer look at Samsung’s social media engagement and the impact it has on its digital marketing strategy:

Samsung’s Facebook page, under the name Samsung Electronics, boasts an impressive 5 million followers. With 162 million likes, the page has garnered a strong and dedicated following. This active engagement on Facebook allows Samsung to share product updates, engage in conversations with customers, and provide customer support, strengthening its brand presence.

On Instagram, Samsung taps into its massive user base by maintaining multiple accounts tailored to specific regions and product lines. Samsung India on Instagram has 4.8 million followers, while Samsung Mobile on Instagram has 1.4 million followers. The account @samsungwithgalaxy also has 4.8 million followers. Through stunning visuals, behind-the-scenes content, and user-generated posts, Samsung creates an immersive brand experience and fosters meaningful connections with its audience.

Twitter is another platform where Samsung actively engages with its audience. Samsung’s Twitter account has 706.9K followers, while Samsung Mobile on Twitter has a staggering 12.4 million followers. Samsung India on Twitter has 2.8 million followers, and Samsung Mobile US on Twitter has 4.6 million followers. This active presence allows Samsung to share real-time updates, respond to customer queries, and generate buzz around product launches.

Samsung recognizes the importance of professional networking and engages with its audience on LinkedIn. Samsung’s LinkedIn account has 4.2 million followers, allowing the company to establish thought leadership, share industry insights, and connect with professionals in the tech sector.

TikTok and YouTube

Samsung embraces the power of video content by maintaining an active presence on TikTok, with 2.5 million followers, and YouTube, with 6.52 million subscribers. Through engaging videos, tutorials, and product showcases, Samsung captivates its audience and reinforces its position as a leader in the industry.

By maintaining an active social media presence and leveraging these platforms strategically, Samsung solidifies its digital marketing strategy. The company understands the importance of engaging with its audience, fostering brand loyalty, and staying relevant in a rapidly evolving digital landscape.

Samsung’s Digital Marketing Campaigns

Samsung’s digital marketing campaigns have proven to be highly effective in capturing the attention of consumers and creating a strong brand presence. Through innovative and engaging campaigns, Samsung has successfully showcased its products and connected with its target audience on various digital platforms.

One of Samsung’s notable campaigns is the #YouMake Campaign, which allows consumers to personalize their devices and showcase their unique style. This campaign not only promotes self-expression but also taps into the growing trend of personalization in the mobile industry. By empowering users to customize their devices, Samsung is able to foster a deeper connection with its customers and create a sense of ownership.

Another impactful campaign by Samsung is the Growing Up commercial. This campaign directly targets Apple and cleverly highlights the limitations of its devices compared to Samsung’s offerings. By humorously showcasing scenarios where Apple devices fall short, Samsung positions itself as a better alternative and resonates with consumers who may be considering a switch. The Growing Up commercial effectively demonstrates Samsung’s ability to leverage competitive analysis in its marketing strategies.

Samsung’s digital marketing campaigns extend beyond just highlighting the features of its products. They also focus on collaborations and events that engage the target audience. For example, Samsung partnered with graphic designer Jean Rosa in Brazil to showcase digital art on the Galaxy Z Flip5 and Galaxy Tab S9. This collaboration not only appeals to the creative community but also showcases the versatility of Samsung’s devices.

Additionally, Samsung has successfully utilized social media platforms to amplify its campaigns and engage with its audience. With millions of followers on Facebook and Twitter, Samsung leverages its strong online presence to interact with customers, receive feedback, and generate excitement about its products. The company’s social media engagement rates and the number of likes and retweets on its posts highlight the effectiveness of its digital marketing strategies.

By continuously innovating and adapting its marketing strategies, Samsung effectively captures the attention of its target audience and establishes a strong brand presence. These digital marketing campaigns not only promote Samsung’s products but also cultivate a deeper connection with consumers, fostering loyalty and driving sales.

Samsung’s Marketing Mix

Samsung, a global leader in consumer electronics, utilizes an effective marketing strategy known as the marketing mix. This strategy encompasses four key elements – product diversity, competitive pricing, strategic promotions, and a robust distribution network. Let’s explore each element in detail:

Product Diversity

One of Samsung’s strengths lies in its extensive product range. The company offers a wide array of products, including smartphones, tablets, audio-visual equipment, TVs, home appliances, cameras, printers, and computers, among others. This product diversity allows Samsung to cater to various consumer needs and establish itself as a one-stop destination for consumer electronics.

Competitive Pricing

Samsung employs a pricing strategy that combines premium pricing and value-based pricing. The company sets prices for its products based on target market segments and customer perception. Samsung uses premium pricing for its high-end devices, leveraging the brand’s reputation and cutting-edge technology. Simultaneously, the company adopts competitive pricing for its mid-range and entry-level offerings to attract price-sensitive consumers.

Strategic Promotions

In order to create awareness and generate demand for its products, Samsung employs a mix of traditional and non-traditional promotional channels. The company utilizes advertising campaigns, sales promotions, sponsorship, personal selling, and public relations to effectively market its products. By strategically planning and executing these promotions, Samsung ensures maximum reach and impact among its target audience.

Distribution Network

Ensuring its products are readily available to customers is paramount for Samsung. To achieve this, the company implements a selective distribution strategy. Samsung works with authorized resellers, Samsung Experience Stores, and maintains e-commerce platforms on company websites. These distribution channels help Samsung to efficiently deliver its products to consumers, providing convenience and accessibility.

The image above illustrates the four elements of Samsung’s marketing mix, highlighting the company’s emphasis on product diversity, competitive pricing, strategic promotions, and a well-established distribution network.

Samsung’s SWOT Analysis

A SWOT analysis provides valuable insights into Samsung’s marketing competitiveness. By evaluating the company’s strengths, weaknesses, opportunities, and threats, Samsung can strategize effectively and make informed business decisions. Let’s take a closer look at Samsung’s SWOT analysis:

1. Strong Global Brand: Samsung’s brand recognition is a key strength, allowing the company to establish a strong presence in various markets.

2. Semiconductors and Electronics Manufacturing Expertise: Samsung’s expertise in semiconductors and electronics manufacturing gives the company a competitive advantage over its rivals.

3. Synergistic Support among Divisions or Subsidiaries: Samsung’s diverse portfolio of businesses benefits from collaborative support, enabling synergies across different divisions and subsidiaries.

1. Dependence on Android OS: Samsung’s heavy reliance on Android operating system for its smartphones exposes the company to potential limitations and constraints set by the platform.

2. Lack of a Competitive Comprehensive Platform for Hardware, Software, and Services: Samsung lags behind competitors in offering a comprehensive ecosystem that seamlessly integrates hardware, software, and services.

Opportunities

1. Strategic Partnerships with Software Developers: Collaborating with software developers can help Samsung enhance its software offerings and create a more robust ecosystem.

2. Strategic Partnerships with Online Service Firms: Partnering with online service firms can enable Samsung to expand its service offerings and cater to changing customer needs.

3. Business Growth through Product Development: Samsung can leverage its R&D capabilities to develop new and innovative products that cater to emerging consumer demands.

4. Business Growth through Diversification: Expanding into new markets or industries allows Samsung to reduce risk and capitalize on untapped opportunities.

1. Competition, especially in the consumer electronics industry: Samsung faces intense competition from companies like Google, Apple, Huawei, and Xiaomi, which pose a threat to its market share.

2. Imitation of Consumer Electronics Products: Counterfeit and imitation products can potentially undermine Samsung’s reputation and market position .

3. Legal Restrictions and Lawsuits: Samsung may face legal challenges that can impact its business operations, brand image, and market share.

By leveraging its strengths, addressing weaknesses, capitalizing on opportunities, and mitigating threats, Samsung can maintain its position as a global leader in the tech industry and continue to thrive in the ever-evolving market.

Samsung’s Revenue Growth and Increased Brand Value

Samsung’s marketing strategy has played a pivotal role in driving the company’s revenue growth and increasing its brand value. Over the years, Samsung has successfully diversified its operations across multiple industries, including consumer electronics, telecommunications, shipbuilding, and construction, which has contributed to its financial success.

One of the key factors behind Samsung’s revenue growth is its commitment to quality. The company places a strong emphasis on rigorous quality control measures throughout its manufacturing processes, ensuring that its products meet the highest standards. This dedication to quality has earned Samsung a reputation for delivering innovative and reliable products to consumers.

Furthermore, Samsung’s ability to introduce cutting-edge technologies has propelled its revenue growth. With products such as curved displays, foldable smartphones, and high-performance processors, Samsung has consistently pushed the boundaries of innovation. This not only attracts customers but also positions Samsung as a leader in the tech industry.

In addition to its internal capabilities, Samsung actively collaborates with external partners, including startups and research institutions. By fostering innovation through these partnerships, Samsung stays at the forefront of technological advancements, furthering its revenue growth and enhancing its brand value.

With a rich history dating back to 1938, Samsung has steadily expanded its operations into various industries. In the 1960s, the company entered the electronics industry with the production of black and white televisions. During the 1980s, Samsung made a strategic decision to focus primarily on the electronics market, leading to significant advancements and paving the way for its current success.

Today, Samsung boasts a strong global presence and a comprehensive market strategy that caters to both emerging and established markets. The company’s regional headquarters in the US, Europe, Asia, Brazil, Russia, South Africa, and the UAE, along with offices in 80 countries and 40 manufacturing plants worldwide, allow Samsung to effectively serve its customers and maximize its revenue potential.

In terms of financial performance, Samsung Electronics reported KRW 71.92 trillion in consolidated revenue for the first quarter of 2024, with operating profit reaching KRW 6.61 trillion. The Mobile eXperience (MX) Business, a key division of Samsung, posted impressive revenue of KRW 33.53 trillion and operating profit of KRW 3.51 trillion in Q1.

With its diverse product portfolio, Samsung’s Consumer Electronics unit accounts for 55% of sales, IT Mobile Communications for 20%, Semiconductors for 15%, and Display Products for 10%. Notably, America stands as Samsung’s single largest market, representing 30% of its sales.

These financial achievements are a testament to Samsung’s revenue growth and increased brand value. The company’s ability to adapt to market trends , deliver innovative products, and maintain strong partnerships has propelled its success in the tech industry.

Samsung’s Success in the Tech Industry

Samsung’s strategic marketing efforts have positioned the company as a leader in the tech industry, contributing to its remarkable success. With a brand value of $91.4 billion and a consistent growth rate of 4% year-on-year, Samsung has become a highly profitable tech company.

Interbrand has recognized Samsung as a “Global Top 5” brand for four consecutive years, highlighting its influence and competitiveness in the market. Despite a global IT industry demand slowdown, Samsung’s brand value has increased across all business areas in 2023.

This success can be attributed to Samsung’s commitment to enhancing the customer experience through its “One Samsung” approach. By prioritizing improved customer experience strategies, Samsung has built a valuable brand that resonates with consumers.

Furthermore, Samsung’s brand value has also been positively influenced by its focus on increased connectivity and enhanced gaming experiences through the SmartThings platform. By integrating advanced technologies like 6G, AI, automotive, AR, and VR, Samsung has showcased its dedication to future advancements and innovation.

Samsung’s brand value growth is also attributed to its ESG leadership activities. The company’s commitment to sustainability and eco-conscious practices, such as using recycled materials in product manufacturing, has resonated with consumers who prioritize environmentally friendly brands.

To enhance overall customer experience, Samsung has established the Direct-to-Consumer (D2C) Center and the CX-MDE Center, which play key roles in delivering exceptional service and support.

Strategic partnerships, particularly in the areas of SmartThings and gaming, have further driven Samsung’s brand value growth. By collaborating with industry leaders, Samsung has expanded its reach and strengthened its brand presence.

As a forward-thinking company, Samsung continues to invest in leading future technologies such as 5G/6G, AI, and automotive. This commitment to innovation ensures that Samsung remains at the forefront of the tech industry.

Overall, Samsung’s success in the tech industry can be attributed to its marketing excellence, profitable business strategies, and valuable brand reputation. By effectively engaging with its audience, Samsung has cultivated loyalty, positive word-of-mouth, and a reputation for being dependable and innovative. Through advanced marketing techniques, interactive social media campaigns, and data-driven analysis, Samsung continues to make informed decisions that drive its impressive return on investment (ROI).

• Interbrand. (2023). Best Global Brands 2023 Rankings. Retrieved from [Link to Interbrand website]

The Impact of Samsung’s Marketing Strategy

Samsung’s marketing strategy has played a pivotal role in driving the company’s success and growth. By adopting a user-centric approach and emphasizing innovation, Samsung has managed to create a strong brand image and increase its revenue and brand value. Let’s explore the key factors behind the impact of Samsung’s marketing strategy.

Revenue Growth

One of the notable outcomes of Samsung’s marketing strategy is its remarkable revenue growth. Over the years, Samsung has witnessed a significant increase in its sales figures, with revenue reaching $218 billion in 2018. This growth can be attributed to Samsung’s effective market segmentation and targeting strategies, which allow the company to cater to diverse customer needs. Additionally, Samsung strategically prices its products, combining innovation with competitive pricing, providing customers with value for their money.

Brand Value Increase

Another indicator of the impact of Samsung’s marketing strategy is the substantial increase in its brand value. As of 2022, Samsung holds the sixth position on the Brand Global Value list with a brand value of $107.3 billion. This success can be attributed to Samsung’s focus on building a high-quality and reputable brand image. By investing in research and development, Samsung ensures its products stay at the forefront of technological advancement and cultivates trust and brand loyalty among consumers.

To further enhance its brand value, Samsung heavily invests in advertising campaigns across various media channels, showcasing its product features and engaging with customers. The company’s digital marketing strategy includes storytelling to create emotional connections with consumers, effectively conveying the benefits and uniqueness of Samsung products.

In addition to revenue growth and brand value increase, Samsung’s marketing strategy has also contributed to a strong digital presence and engagement on social media platforms. With a large following on platforms like YouTube, Facebook, Instagram, and TikTok, Samsung effectively reaches and engages with its target audience, strengthening its brand awareness and customer relationships.

Through its marketing efforts, Samsung has positioned itself as a global leader in the tech industry, with a diverse product portfolio ranging from consumer electronics to home appliances. Samsung’s strong distribution strategy ensures product availability worldwide, allowing the company to meet the demands of customers across different markets.

Samsung’s Marketing Impact Overview

The impressive statistics mentioned above highlight the far-reaching impact of Samsung’s marketing strategy on revenue growth, brand value, and digital engagement. As Samsung continues to prioritize innovation, market segmentation, and brand building, it is poised for further success in the tech industry.

Samsung’s marketing strategy has proven to be a key driver of its continued success and growth. Through effective market segmentation, competitive pricing, and a focus on building a reputable brand image, Samsung has witnessed substantial revenue growth and an increase in its brand value. The company’s digital marketing efforts and widespread social media presence further contribute to its strong market position. With its unwavering commitment to innovation, Samsung is set to maintain its prominence in the tech industry for years to come.

The Samsung Mobile Marketing Strategy stands as a remarkable case study in digital marketing success . Through a comprehensive approach that combines innovative tactics, a strong digital presence, and an effective marketing mix, Samsung has established itself as a global leader in the tech industry. By leveraging social media engagement, captivating digital marketing campaigns, and a diverse product portfolio, Samsung has successfully captured the attention and loyalty of a wide consumer base.

With impressive revenue growth and an increased brand value, Samsung’s marketing strategy serves as a testament to the power of effective marketing techniques and branding excellence. By consistently introducing new technologies and features, such as the curved screen, Samsung has set trends in the industry and maintained a leadership position in the electronics sector. This positioning strategy has allowed Samsung to cater to various market segments simultaneously and target a wide range of customers.

Collaborating with TBWA\ as their advertising agency, Samsung has implemented Through The Line (TTL) advertising techniques to effectively market their products to consumers. This partnership has played a crucial role in Samsung’s success, allowing for strategic messaging and positioning to reach the intended audience. With a strong foundation of innovation and a commitment to delivering user-friendly, quality products, Samsung has become a household name globally.

Overall, the Samsung Mobile Marketing Strategy stands as a prime example of how a company can leverage digital marketing, effective branding, and strategic partnerships to achieve remarkable success in a competitive industry. By constantly evolving and adapting to market trends, Samsung continues to set new benchmarks and remain at the forefront of the mobile industry.

What is Samsung’s marketing strategy?

How does samsung engage with its target audience through digital platforms, can you provide examples of samsung’s digital marketing campaigns, what is samsung’s marketing mix, what are the strengths of samsung’s marketing strategy, what opportunities does samsung have in its marketing strategy, how has samsung’s revenue grown over time, how has samsung’s brand value been impacted by its marketing strategy, what is the impact of samsung’s marketing strategy on its success in the tech industry, related posts:.

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6 Mobile Marketing Case Studies from Big Brands You Need to Bookmark

Table of contents

As an essential part of every mobile commerce operation, mobile marketing strategies—especially thoroughly researched ones—can potentially improve perceptions of your store for the better. 

But creating an effective mobile marketing strategy isn’t an easy feat either, as there’s no one-size-fits-all approach to this kind of thing.

However, there’s still something to be learned by observing the big guys—and that’s why we’ll be discussing and showing you 6 marketing case studies from big brands.

1. Burger’s King

The competition in the fast-food industry is tough, like fire-blazing tough. 

With its aim to boost app downloads and appeal to younger demographics, Burger’s King recently launched a now-famous campaign called Burn That Ad . This one is one of the very few innovative mobile marketing campaigns that have elements of Augmented Reality (AR) incorporated into it, expanding the potential of mobile marketing even more.

While it was only launched in Brazil, the campaign was wildly popular worldwide because of the idea behind it. Simply with Burber’s King app installed on their smartphones, users could set any of Burger’s King’s main competitor ads on fire in real-time—figuratively, and receive a free Whopper for doing so. Although there’s no official number from Burger’s King to prove the effectiveness of this campaign yet, its popularity is already an indicator of which, as the ad can be said to be the future of Augmented Reality marketing which seamlessly mixes elements of real life with the fictional, digital world.

L’Oreal brings a whole new experience to the table when it comes to mobile marketing, as the brand, in keep with the current trend, now utilizes augmented reality to give its lady-audience a first-hand experience of their products.

This is the proper way to marketing, as people should be able to try out products by themselves, online. And since the road that we’re heading toward has mobile-first as its goal, you can be assured that there are only more marketing campaigns and AR-powered applications like this.

For a furniture brand, IKEA is unmatched in its ability to innovate. The brand is known for being one of the first brands to have adopted Augmented Reality into their mobile marketing campaigns, making the future of mobile marketing be the future of seamless integration between devices, with a focus put more toward the mobile devices owing to its ability to conveniently utilize the latest techs.

This is the first of many similar marketing campaigns that come after, indicating a trend of mobile marketing that has augmented reality at its core for the best visualization experience possible for the customers. The successes of AR-powered apps are also not be downplayed, as IKEA Place — IKEA’s trademark app for augmented reality furnishing — is ranked No. 2 among the most popular free apps that use Apple’s ARKit. 

4. Gordon’s Tonic

Gordon’s Tonic might be the first among many to have incorporated geofencing into their SMS marketing campaign, and it was brilliantly executed as well. With ‘ alleviating frustration at the station ’ as its central theme, the campaign launched off targeting frustrating train commuters within a specific group age (18+) and geographic area. 

The shared feeling among stuck commuters isn’t that unknown to most of us, as we’ve all once felt the same—weary after work, stuck in the crowd, and in desperate need for a drink. This is the reason why the campaign was a huge success and its result was among the best that we’ve seen. The campaign converted 21 percent of its targeted audience into purchasing Gordon’s Gin & Tonic; and as if that’s not impressive enough, 60 percent of targeted commuters admit that they’d be more likely to purchase from the brand again because of their initial experience.

5. Warner Bros.

By teaming up with Snapchat, Warner Bros produced the first ever voice-activated AR lens to promote its movie – Shazam!. The idea behind the campaign was simple and yet innovative at the same time as it uses the famous catch-phrase from the movie, Shazam , as its augmentation triggering keyword. Simply with a simple “ OK, Shazam! ” voice command when using Snapchat, the user can have him/herself transformed into a real-life superhero, exactly how the hero would appear in the movie. 

There couldn’t be a better way to engage with their core audience than Warner Bro’s team-up with Snapchat, since as much as 70% of Snapchat active users play with or view AR Lenses daily, and that’s not to mention that Snapchat’s core audience primarily consist of 13 to 34 year-old users. As a result of which, the campaign proved to be a phenomenal success globally and boosted recognition of the movies beyond what Warner Bros first expected.

6. Coca Cola

When it comes to marketing, Coca Cola seems to always be at the top of their game. And if we’re talking mobile marketing, they have plenty of marketing case studies to share as well. Let’s take a look at one of the most famous mobile marketing case study from them to see where they did right:

With its central message to invite people from all over the world to submit selfie entries, from which a largest digitally produced photomosaic, “Happiness Flag”, is made. 

As a major sponsor of the 2014 FIFA World Cup, the campaign was Coca Cola’s most ambitious marketing campaign ever as it was launched with a digital and mobile-optimized initiative, aimed at above 170 global markets. 

Every component in the campaign was as optimized as possible for mobile, including the ability to submit entries through popular smartphone apps such as Facebook and Twitter, through mobile web, and even via SMS (text- based submissions would generate a custom, branded badge that became an image in the photomosaic). In addition to a responsive desktop design, Coca-Cola leveraged a mobile-specific site to ensure the optimal experience across a wide variety of devices. 

And that’s the end of the list. As you can see, we’re seeing a clear shift toward mobile-first multichannel as it’s proven to be the more effective marketing method for brands who want the best return on investment (ROI). 

Mobile commerce, as it currently, is widely popular and is projected to be the default channel for retail in the future. In case you’re a Magento store owner who hasn’t yet gone for the mobile-first approach, here at SimiCart we offer a full, cost-effective solution with the fastest time-to-market for you and your store.

Read more: Top 7 E-Commerce Apps for Your Inspiration Easy App Marketing Ideas to Boost Your App Downloads

I'm an introvert who loves to figure out how things work and share it with people. Working in 2 biggest trend - mobile and e-commerce - really helps satisfy my curiosity.

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Six useful mobile marketing case studies

Case studies are always hugely popular on the Econsultancy blog because they act as a valuable source of inspiration for marketers.

In this post I’ll roundup six interesting mobile case studies, some of which perhaps lean more towards being about multichannel marketing.

These have mostly been borrowed from the  Econsultancy Case Studies Database , which is packed full of useful examples from a range of brand and industries.

Mobile search marketing

US firm Legal Brand Marketing managed to increase click-through rates by 89%, while halving its cost per lead, after switching to a mobile-only lead generation strategy.

The company delivers qualified leads to law firms and DUI attorneys, but found that the search landscape had changed, particularly following Google’s shift towards giving localised results more weight. 

In response, LBM developed a new marketing strategy that could deliver a low enough cost per lead, while still returning a profit. 

A core secondary objective was to devise an approach which would reach potential leads on the platform they use most. Additionally, LBM was keen to obtain more insight into the success of its phone service.

LBM looked to Webtrends to provide the research, data and strategic insight needed for the development of its new marketing strategy.

After comparing the cost per conversion on desktop and mobile, LBM discovered that targeting people on a mobile platform was 35% more cost effective than its current desktop marketing strategy.

In response LBM created a new strategy including a mobile optimized landing page, a mobile-friendly form and a second opportunity for the visitor to click and call the company’s 24-hour phone service.

Additionally, it placed phone extensions in LBM’s ads and used Google call forwarding to track call time and length.

LBM’s new mobile marketing strategy resulted in an 89% increase in click-through rates and cut the cost per lead by more than 50%.

Airline KLM had two objectives for its first mobile-only campaign:

• It wanted to convince customers that mobile booking is simple, fast and reliable. To do this, KLM needed to change attitudes and build trust in booking flight tickets via its mobile site or the KLM app.
• It needed the initiative to be a test bed for new mobile marketing techniques such as its mobile passbook, location-based notification and the retargeting of visitors across mobile.

During a campaign period of three weeks, KLM offered an incentive of free lounge access to anyone who used its mobile booking engine. 

Customers received their lounge access in the form of a mobile coupon within their passbook for Apple users and in their Google wallet for Android users. 

These apps then sent a location-based push notification when the customer was in the vicinity of the lounge, so they were reminded to use the coupon. 

KLM created a responsive campaign page, which displayed a ticker for how many vouchers had been claimed.

As a result of the campaign, which initially targeted the UK, Netherlands and Germany, KLM saw a 17% increase in visits to its mobile site, which generated 34% more bookings and 38% more mobile revenue.

In terms of traffic drivers for the campaign, its communication channels could be broken down as follows:

• 46.6% mobile banners.
• 35.4% social media.
• 13.1% search engine advertising (SEA).
• 2.3% newsletters.
• 2.8% other.

Topshop mobile personalisation

After redesigning its mobile site, which involved a significant change to the navigational structure, Topshop ran a series of tests to optimise the user journey.

Topshop changed its homepage and, using real-time feedback from Qubit’s Visitor Opinion tool, highlighted a number of areas for improvement. 

The retailer wanted a way of testing whether several small changes to its product page would have any positive effects and wanted to test these changes before allocating extensive IT resource to it.

A navigational pointer was shown to new mobile users on their first visit, showing for five seconds as they entered the site. 

The pointer highlighted where the new menu was, helping visitors navigate to other pages.

Using this data alongside the qualitative feedback, Topshop designed four different search variations, testing both changes in copy and the addition of a border to the search box. The test was split evenly across all users.

Optimisation of the search tool is important as quantitative data found that people using Topshop search typically convert 10 times higher than those who don’t.

The retailer also tested changes to the size selector, the ‘details’ and ‘delivery’ tabs, the ‘added to bag’ confirmation pop-up, and buttons such as the ‘size guide’, the ‘add to bag’, and the ‘check stores’.

The new mobile layer resulted in a 4% increase in products added to baskets, while the search bar generated a 5.8% increase in conversions. 

The product page changes generated between 9%-11% increase in conversions.

British supermarket chain Asda is the UK’s second largest chain by market share, and has more than 500 UK stores.

The retailer’s objective was to meet the growing use of mobile by building an app that made shopping quicker and more convenient for its customers.

More specifically, it wanted to achieve:

• 10% of grocery online shopping orders through the app.
• Industry leading usability and functionality.
• Increased convenience for Asda mums (busiest and most savvy shoppers).

These aligned with Asda’s long-term objective of creating ‘stores without walls’.

Customer feedback showed that customers wanted an app that was simple and easy to use, so the resulting design included a recipe finder, barcode scanner, and a store locator .

The approach was to let customer experience drive the technology, rather than vice versa, and new features have included live petrol prices and merchandised banners.

The app exceeded its objectives:

• Mobile now accounts for 18% of all grocery home shopping sales – 90% of this from the app.
• Asda app shoppers are twice as likely to become loyal, repeat customers.
• Shopping frequency for mobile is 1.8 times higher than desktop.
• More than 2m downloads.
• The Asda app won a ‘2013 Mumsnet Best award’, getting a 5-star reviewer rating.
• The app was Google’s ‘staff pick’ over the Christmas period.

As part of a wider programme to reinvent Argos as a digital leader, the retailer wanted to deliver a truly multichannel experience, encompassing a website, mobile-optimised site, iPhone app, iPad app, and Android phone and tablet apps.

Across the various channels, the aims were:

• Mobile proposition – to offer convenience and immediacy to new customers, providing competitive advantage in attracting customers on the move.
• Stores – refurbishment programme would be designed for the multichannel customer.
• iPad app – reposition Argos from a catalogue-led business to a digitally-led business.

A three-year investment programme founded on customer research and clear corporate objectives was embedded business-wide.

The multichannel journey capabilities mean that customers can now have 14 combinations of order and fulfilment to suit their needs; they can easily start their journey in one place and pick it up in another.

The new iPad magazine showcases the retailer’s range and inspires new customers.

ROI expectations have been exceeded, achieving ongoing returns:

• Multichannel sales penetration increased to over 50% of total sales, with Argos.co.uk receiving 440m visitors per year.
• The internet accounted for 42% of total company sales and ‘Check and Reserve’ was Argos’ fastest growing channel.
• The iPhone app has been downloaded over 2.5m times, the Android app over 625,000 times and the iPad app over 450,000 times.
• The iPad app has already exceeded sales targets, achieving more than double the target set at launch and contributing to the 12% of total company sales now accounted for through mobile channels.
• Search channels continue to grow with SEO achieving non-brand growth of 32%.
• PPC has grown revenue over 60%.
• Email visits have grown by 49%.
• Performance marketing campaigns have supported visit growth of 15%.

We’ve written a lot about Very.co.uk recently, including a review of its new iPhone app .

In this case study the retailer worked with Somo to create an integrated, multichannel campaign that aimed to boost sales in the run up to Christmas 2014.

The campaign used:

• Twitter synced TV advertising.
• Geo and time-located SMS.
• Shazam TV/music recognition.
• Mobile video.

The campaign led to a 45% increase in mobile sales year-on-year and ROI of more than 15:1.

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33+ Best Digital Marketing Case Studies [2021 Update]

• June 16, 2020

Looking for some inspiration for your digital marketing?

The best thing you can do is read up some real-life, practical digital marketing case studies.

But see, good case studies are few and far in-between…

...Which is why we compiled this mega-list of the BEST digital marketing case studies in 2021.

Whether you’re looking for SEO, Content Marketing, PPC, or whatever else, we included it in this guide.

So, let’s dive right into it.

Ready, set, go!

33+ Digital Marketing Case Studies [All Channels]

Looking for a specific digital marketing channel you want to read up on?

Feel free to skip ahead:

SEO Case Studies

Content marketing case studies, facebook ads case studies, google ads case studies, influencer marketing case studies, other digital marketing case studies, 1. apollo digital - 0 to 200k monthly organic traffic.

• 0 to 200,000 monthly organic traffic in 2 years.
• Ranked #1-3 for extremely high CPC keywords (20$ CPC+).

Case Study Summary:

Apollo Digital helped set up an SEO strategy for a client (business process management software) that brought in 200K+ monthly organic traffic in just 2 years.

• Apollo Digital (that’s us!) completely revamped a SaaS company’s content strategy.
• We pin-pointed issues with existing blog posts (mainly, keyword cannibalization ), and proposed improvements
• Did keyword research to identify and prioritize top keywords for the company.
• Implemented content outlines to make sure the content that writers were writing was on-point for SEO.
• Used superior content UX to make the blog extremely easy to read.

You can find the full SEO case study here.

2. Backlinko - 652% Organic Traffic Increase in 7 days

• Increased organic traffic to one of their webpages by 652% in 7 days.
• Ranking went from the middle of the second page on Google to #5.

Backlinko implemented the Skyscraper Technique 2.0. Here’s what they did...

• Created a mobile SEO checklist blog post which cracked the top 10 results for the target keyword, got a huge spike in traffic in its first week, but soon dropped to the middle of the second page.
• Realized the post was getting buried because it didn’t satisfy user intent for that keyword.
• Analyzed first page results to figure out user search intent for extremely competitive keywords (“mobile SEO”).
• Changed blog post format from case study to an actual checklist to satisfy the intent, and optimized for user experience by making the text easier to read.

Check out the detailed steps for the Skyscraper Technique 2.0 here.

3. Ahrefs - Using the Skyscraper Technique to Obtain 15 Links With a 6.5% Success Rate

• Sent out 232 emails and obtained 15 backlinks, at a 6.5% success rate.

Dale Cudmore tested the SEO skyscraper technique for his brand new site (an online cv builder).

• Picked a topic that was very relevant to his niche. Since he was trying to build a resume builder, the topic was “how to write a resume.”
• Followed the skyscraper technique and created even better content than what was ranking at the time.
• Then, he reached out to people who had already linked to the specific content he was improving upon. Since they had already linked to a similar article, they were more likely to link to content that’s better.
• Dale sent out 232 emails and obtained 15 links to his article. Though his rankings didn’t change significantly (extremely competitive niche), the technique proved to be a success for generating backlinks.

Want to learn more about the technique Dale used? Check out Backlinko’s write-up on the skyscraper technique here.

Looking to read the complete case study? Go here .

4. GotchSEO - Squeeze Page That Converts at 74.5%

• Set up a squeeze page that converted at 74.5%.

Natchan Gotch set up a high-converting squeeze page that used a lot of trust signals to get the visitors to opt-in for the content.

• Created a well-structured landing page & ran retargeting ads to it.
• Presented his offer through a benefit-driven headline.
• He used distinct trust signals (a recognizable logo, GDPR compliance, copyright notice) to mitigate any trust risks and maximize the chances of the prospect taking action.

You can check out the complete case study here .

5. Online Ownership - Winning in Local SEO for a Competitive Industry

• Ranked #1 for competitive taxi-related keywords ($1.38 CPC+) with local SEO .

Online Ownership, an SEO agency, helped a taxi company dominate local search rankings.

• Created in-city location guide on how to get to/from the local airports which has been viewed over 170,000 times by now. ..
• Mentioned info on long-term airport parking companies, got them to share the content once it was live.
• The company was at the end of one county, and the beginning of another, which hurt their location-based search queries when the county was specified. So he changed the local NAP (name, address, phone number), and corrected the PIN marker to correctly account for the business location.
• The business started appearing within the local pack for almost all main search queries within the city.

Check out the full case study here.

6. Kaiserthesage - The Definitive Guide to Enterprise Link Building

• Drove almost 5 million organic visits in 2 years through authority content. Focused 80% of the campaign promotion on acquiring high-quality backlinks.

Jason of Kaiserthesage wanted to create a process for generating high-quality backlinks. In this case study, he details his process outreach process:

• Identified tactics they could effectively use for link acquisition campaigns (broken/resource link building and link reclamation).
• Compiled list of high-authority brands that were likely to link back to them.
• Conducted large-scale outreach campaigns, and followed up at least 3 times per prospect.
• Tried out different content types for link building, including practical guides/tutorials, original research studies, case studies, infographics, and more.
• Tracked results every step of the way, optimized relevant site pages (write for us, recommended list pages, etc.), and tested more outreach tactics.

You can find the full enterprise link building case study here.

7. Growth Machine - 0 to 150,000 Monthly Organic Visitors in 8 Months

• Generated 150,000 monthly organic visitors in 8 months for a brand new blog project.
• The site grew from a tiny blog to one of the most popular tea blogs on the internet.

Nat Eliason (founder of Growth Machine), grew a tea blog to 150,000 monthly searches in order to use it as a case study for his agency.

• Nat chose a topic area he knew a lot about (tea) and knew there was an audience for.
• Researched keywords with the perfect mix of low difficulty and high volume and arranged everything in a spreadsheet.
• Started publishing high quality content surrounding the topic at a rate of four blog posts per week, every week, for 8 months.
• Used Reddit, Facebook groups, and Pinterest to promote the content and drive traffic. inked back to the new content from owned websites, and mentioned it in interviews and guest posts.

You can find the full case study here.

8. Robbie Richards - 6-Step SEO Process That Generated 150,732 Visits

• Increased organic traffic by 11,065% in just 6 months and generated 20,314 organic pageviews with a single post.
• Captured 2,335 emails.

Robbie Richards details the 6-step SEO process he used to grow his client’s drone site:

• Found a topic (drones) with solid monthly search volume and a lot of secondary keyword targets.
• Created the best online guide on how to fly a quadcopter - more in-depth and high-quality than other articles at the time.
• Optimized the blog post for on-page SEO, included plenty of external/internal links, improved page speed, and made the content more UX friendly.
• Inserted a pop-up and lead-box to start generating subscribers from the blog post.
• Promoted content on Quora and relevant online forums.
• Set up social automation to share content automatically
• Submitted content on to relevant scoop.it pages.
• Used 4 different outreach strategies to build high-quality backlinks.

Need help with your SEO?

Let's skyrocket your traffic together.

9. Apollo Digital - $25,000+ From A Single Blog Post

• Content piece went viral, generating $25,000 revenue in business from a single blog post.
• 20+ leads, and over 11,000+ in page views over the first month.

Apollo Digital created and promoted epic content, which went viral and brought in over $25K in revenue (and growing).

• Researched a topic that dealt with major pain points for SaaS founders.
• Created a super in-depth 14,000+ words blog post full of actionable tips and tactics on SaaS marketing , all based on their unique perspective and experience.
• Provided better content UX, used a ton of on-page visual elements, and a Smart Content Filter plugin to make the guide easier to digest.
• Promoted on 12 different marketing channels, including Reddit, Hacker News, and Facebook groups
• Ran ads on Quora, Facebook, Reddit, and Twitter.

Check out the full content marketing case study here.

10. Content Mavericks - This Content Distribution Strategy Got 87,591 Visits To One Blog Post

• Used a content distribution strategy to get 87,591 visits to one blog post in 60 days.

Chris Von Wilpert of Content Mavericks created a giant article that completely breaks down HubSpot’s marketing strategy. In this case study, he talks about the content promotion strategy he used to get the article to go viral.

• Created keystone content on HubSpot’s growth strategy.
• Promoted it to his fans: inner circle, social circle, and outer circle.
• Used free traffic multipliers: email, push notification, Facebook messenger, and outreach lists to distribute content.
• Used paid traffic multipliers to manufacture virality. Reached thousands of new fans by running retargeting ads on Facebook, Twitter, Google, and Outbrain

Check out the full content distribution strategy case study here.

11. OptiMonk - How iSpionage Increased Blog Referral Traffic by 58% in 1 Month Using Onsite Retargeting

• Increased blog referral traffic by 58.09%.
• Achieved a 5.47% CTR for blog redirect popup.

iSpionage was publishing new blog posts regularly, but their blog wasn’t redirecting a whole lot of referral traffic to their product page. Here’s what they did to fix that....

• They used an OptiMonk exit-intent popup to entice users to check out their main homepage.
• To redirect only interested visitors,the popup would only appear for readers who had spent a minimum of 10 seconds on the blog. And for better visitor experience, they set up the popup to appear a maximum number of 5 times per visitor, with at least 1 day between appearances.

Check out the full iSpionage case study by OptiMonk here.

12. SEO Travel UK - 11K Website Views in 2 Weeks From Infographic Marketing

• 11,304 website visits in 2 weeks.
• 245% increased in referral traffic compared to the same period of last year.
• More than 100 new high-quality domains linking to the site.

During the peak Game of Thrones popularity, SEO Travel UK went viral by creating infographic based on the popular show.

• Researched the best/most popular Game of Thrones content on the web to make sure that their project was worth pursuing.
• Created an infographic of all the real-life locations where the TV show was filmed.
• Reached out to people who had shared similar content in the past and asked if they’d like to feature the infographic as an exclusive.
• Promoted infographic on GoT fandom and other ‘geek’ sites and forums.

Check out the full content marketing strategy used and the case study here.

13. YesOptimist - Scaled a Startup From 0 to 100K Visitors/Mo In About One Year

• Scaled College Raptor from 0 to 100K organic sessions per month in about one year.
• Generated 1M+ visitors to the website.

YesOptimist used a content marketing strategy that combined evergreen, social/viral and link-earning content.

• Used public data and visualcontent (infographics, maps, rankings, etc.) to score early wins and backlinks from high-quality domain websites.
• Created a giant resource with rankings for overlooked colleges. Then, they reached out to the said colleges, and asked for a share. Overall, just this netted them around 250,000+ visitors in just one week.
• Published 200+ articles over a few months to achieve explosive growth.

14. CanIRank - How Fieldwire Scaled Marketing Without Losing Their Focus on Product

• Achieved top 3 rankings for nearly all of their primary keywords in 6 months.
• The traffic (if they’d advertised on the keywords) would cost them more than $10,000 a year.

CanIRank helped Fieldwire (web and mobile collaboration platform) boost their rankings for all primary keywords in their domain, beating out larger and more established companies.

• Used CanIRank’s “Improve My Ranking” tool to identify high potential pages with keywords that were ranking, but too low to get much traffic.
• Used data-driven on-page optimization for high potential pages.
• Revised content strategy and identified additional content topics that offered a good balance of value and ranking difficulty.
• Reached out to relevant media outlets and pitched founder interviews and other relevant stories.

You can see the full Fieldwire content marketing case study here.

15. BuzzSumo - How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

• Gained over 160K freemium subscribers and more than 2K paying customers in their first year.
• Gained 2.5M annual revenue total.

In 2014, as the use of AdBlock was growing, businesses were starting to rely on content more than ever. Here’s how BuzzSumo capitalized on the content marketing frenzy.

• Spent most of their budget on their content marketing tool, which generated more awareness, sharing, and advocacy than any marketing expenditures.
• Gained the support of important influencers (Larry Kim, Rand Fishkin, Neil Patel, etc.).
• Focused on making the product sticky and reducing churn rate.
• Created unique content based on data, gave away everything they knew, and started growing steadily over the year.

See the full case study of how BuzzSumo achieved 2.5M in annual revenue here.

16. GrooveHQ - Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

• Achieved $5M/Year in annual recurring revenue and gained over 250,000 readers each month in over 3 years.

GrooveHQ wanted to rebuild their content marketing strategy with a focus on their target market's challenges and goals. Here’s how they accomplished that:.

• Redesigned their content marketing strategy to be more transparent and focus on their own business challenges and goals.
• Asked new email subscribers about their business struggles, and answered those questions in the form of blog posts.
• Reached out to influencers, and asked for their thoughts and feedback on blog posts (Instead of begging them for shares).
• Ran A/B tests on narrative-based storytelling blog posts to see which ones performed better.

Find the full GrooveHQ $5M content marketing case study here.

17. Zest - Generate MQLs for 15x less? Yes, please. How Whatagraph crushed it

• Lowered Whatagraph’s cost per marketing qualified lead (MQL) by 15x - from $60 to just $4.
• Of all the users who signed up for a free trial as a result of the campaign, 9% were sales qualified leads (SQLs) that converted at a cost 4x less than Whatagraph’s usual paid advertising per-lead cost.

Whatagraph wanted to promote their annual marketing report template to the right audience without breaking their budget. Here’s how they did this:

• Whatagraph partnered with Zest to extend their web presence and promote their marketing annual report template.
• Paid $400 for a content boost strategy to promote their template on the Zest Content Stream and in their newsletter.
• The campaign started just before Christmas and continued through January 23, 2020, which lowered Whatagraph’s cost per MQL by 15x.

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Grab our free checklist and discover why.

18. AdEspresso - Facebook Ads Case Study: The Million Dollar Indiegogo Campaign

• Secured pre-orders from over 76 countries, with over 2,000 backers on Indiegogo.
• Achieved over $900K in funding.

BionicGym wanted to promote their Indiegogo page for an increase in sales and site visits. Here’s how they did this:

• Set up one campaign per country ads and set the objective to ‘Conversions’.
• Split-tested up to 252 ads and used the auto-optimization feature to relocate funding across the different ads, depending on how they performed.
• Set up retargeting campaigns and split test to everyone who visited the Indiegogo page and watched the Facebook video ad.
• Created lookalike audiences for the best-performing audiences.
• Reached a 9x ROI for some of the campaigns.

Check out the full Facebook Ads million-dollar Indiegogo campaign case study here.

19. Andrew Hubbard - $36,449 In Revenue From a $4,159 Ad Spend

• Generated $36,449 in revenue from $4,159 ad spend,
• Gained 769 new email subscribers and 128 new Facebook page likes.

Andrew Hubbard helped the client (Navid Moazzez) advertise his flagship course through Facebook ads.

• Ran ads a week before the course opened to get email newsletter opt-ins.
• Targeted warm traffic (Facebook fans, email list) first to an opt-in page.
• Ran ads for cold traffic, directing them to an un-gated (no-opt in) blog post. Once people had read the blog post, they were retargeted with ads promoting a relevant lead magnet.
• Created ads focusing on urgency and scarcity when bonus packages were starting to expire.

You can see the full Facebook Ads case study here.

19. Sugatan - Step-by-step Ecommerce Scaling from 50k/Mo to 520k/Mo with Facebook Ads

• $520K+ in monthly sales with 3.79x ROAS through the funnel.
• 2.35x ROAS at top-of-funnel, spending $100k+/monthly.

Sugatan (eCommerce growth-hacking agency) scaled their client using Facebook Ads and by testing different kinds of creatives. Here’s what, exactly, they did:

• Installed HotJar on the client’s eCommerce site to get insights on how customers behaved. Tested different video creative types, different ad ratio sizes, copy, thumbnails, and buttons to see what converted best.
• Killed off smaller ad-sets with the same audiences to prepare for scaling. Increased budget 20-30% twice per day for 2-3 days.
• Increased budget 1 month before Christmas and Black Friday sales, and launched a Facebook Messenger & email collection campaign 1 week before the sale started. Created VIP discounts for people who gave them their email addresses or subscribed to their messenger list.
• Starting running ads for the whole week before Black Friday - giving 10% off to everyone tracked via Facebook Pixel and 20% for VIP sales which were on for 24h.

Check out the full agency eCommerce business Facebook ad case study here.

20. Mark Brinker - How I Improved My Facebook Advertising By 400% In Just 4 Weeks

• Decreased cost per subscriber from $11.43 to $2.40 (79% reduction) in 4 weeks.
• Increased number of weekly subscribers from 10 to 51 (400% increase).

Mark Brinker (consultant) increased his weekly subscribers at a cheaper cost through Facebook Ads by promoting his e-book.

• Tested 6 different ad headlines and 3 ad images.
• Let all the 18 variations of the ads run for 1 week, and then eliminated the ones that were performing poorly.
• Deleted 3 more ads with headlines that were not resonating with the audience after that week.
• Found the winning combination by end of week 4 and continued running that ad.

You can see the full Facebook advertising case study here.

21. Leadpages - From 4% to 40% conversion

• Conversion rate shot up from 4% to 40% - a 10x increase from similar campaigns in the past.

Jenny Berk used Leadpage’s ad builder to promote her coaching services and optimize her micro funnel.

• Queued up $50 budget, created a custom audience from her email database (.CSV file), and layered a lookalike audience on top of that.
• Sent traffic to a targeted landing page, and created consistent ad copy and images throughout the whole funnel.
• Ran Facebook Ads for her warm leads and lookalike audiences, based on her email subscribers.

Check out Jenny’s full Facebook ads case study here.

22. Brian Downard - $194 in Facebook Ads into $100K in Sales

• Generated $106,496 in patio furniture sales from $194 in Facebook ads.

Brian Downard helped high-end patio furniture store client drive more sales and bring in more people into their local store;

• Built a warm audience using the content the furniture store had been previously sharing (blog posts, eBooks, infographics, guides, and more).
• Incentivized people to go visit the showroom in person by offering a 50% discount in the ads.
• Redirected people to a landing page from the ad, which showed a variety of products to appeal to different target audiences.
• Included a clear CTA for them to get in touch with the sales team.

You can find the full Facebook ad case study here.

23. Reinis Fischer - Spending $4 Per Day On Facebook Ads - Case Study

• Top ads gathered 1,000+ likes and shares for a budget of $8.
• Gained 50-200+ clicks per day back to the website and acquired 600+ new followers on Facebook.

Reinis Fischer grew his Facebook page about his tourism services through Facebook Ad campaigns promoting his article:

• Targeted other countries for his blog articles about tourism activities in Georgia to build brand recognition and grow his Facebook page.
• Spent $4 per day on Facebook ads and promoted only the best possible articles related to his audience.
• Promoted 1 article for 2 days with an 8$ budget for 30 days.
• Once each campaign was over, manually invited everyone who liked the posts to follow the Facebook page as well.

Check out the full spending $4 per day on Facebook ads case study here.

22. Paid Insights - AdWords Case Study: How $520 Turned Into $6,120

• Spent $520 and acquired 6 new clients for local mental health counselors.
• Gained $6,120 in revenue over 3 months.

Ross Kaplan of Paid Insights helped mental health counselor client gain new clients by running a local AdWords campaign:

• Built a new website for the client & optimized it for conversions.
• Used modified broad match keywords so that people would still get the ad even if they searched for it in a different order.
• Targeted only local zip codes surrounding the client’s office so the drive time for her customers would be under 10 minutes

Check out the full AdWords case study here.

23. Daisy-ree Quaker - PPC Case Study: How We Cut AdWords Costs by 67% With a Simple Tweak

• Costs dropped by $10,000 while conversions remained the same.
• The cost per conversion dropped from $87 to $16.
• Impressions dropped by 72% while CTR went up 103%.
• The conversion rate rose from 6% to 18%.

Daisy (online marketer) helped her SaaS client rethink their ad bidding strategy.

• SaaS company client wanted to cut back on ad spend because constantly bidding for first place was becoming too expensive.
• Realized most web users are trained to scroll past ads and decided to start bidding on 3rd position on Google as a test.
• Saw campaign results start increasing over the course of 3 months. Lowering AdWords rank helped get more views on their ads, and widened the pool of people that could see the ads because of a closer association with natural listings.

You can find the full PPC case study here.

24. Exposure Ninja - How We Increased PPC Leads by 325% in 60 Days for a Dental Clinic

• Increased conversions by 252.94% (from 17 to 60).
• Decreased cost per conversion from £154.28 to just £34.37.

Exposure Ninja helped a dental clinic, based in a competitive area for PPC ads, generate more customers.

• Installed Hotjar to understand where users were dropping off on the landing page and which areas were acting as conversion blockers. Found that visitors weren’t able to find the information they needed about the client's top service.
• Created a new landing page focusing on their priority, high-profit services.
• Because the client was running a Google Ads campaign before, they could use historical data to experiment with advanced bidding strategies.
• Introduced the new landing pages and tweaked the campaigns to maximize the client’s budget.

You can find the full increased dental PPC leads case study here.

25. ColaDigital - How We Increased Sales by 30% in 30-days Using Optimized Google Ads For a Local Business

• Increased year over year sales for local business by 30% in 30-days

ColaDigital helped a client set up their Google Ads account campaign from the ground up after they had an unpleasant experience with another agency.

• Created unique ad groups and ads for the client's most profitable keywords.
• Set up a hyper-targeted campaign using 1 unique ad group and 3 different match types for each ad group keyword.
• Set up negative keywords and turned on audience demographics in Google Analytics

You can find the full google ads local business case study here.

26. BoxCrush - AdWords Success Story

Helped an industrial client who had a lot of impressions but very little clicks:

• Increase CTR from 2.41% to 3.89%
• Decrease CPC from $2.24 to $2.17 in 1 month.

BoxCrush helped an industrial client improve their AdWords campaign when their click-through rate had fallen.

• Rebuilt customer’s AdWords account from the ground up, splitting it into meaningful campaigns that targeted specific demographics.
• Built Ad Groups within each campaign and created ads targeting audiences with each group.
• Once they saw an increase in performance, they expanded the client’s campaign from three Ad groups to six.
• Made the ads relate more to specific keywords, which caused the clickthrough rate to increase.
• Refined and re-optimized the process over time, causing the results to grow even further after the 1st month.

27. Sumo - How Noah Kagan Grew A Website To 10K Visitors In A Month

• Grew website from 0 to 10K visitors in a month.
• Grew email list from 173 to 2,322 in 3 days.

Noah Kagan took on an apprentice (Julien Marion) and helped him grow his brand new blog about sleep from scratch, with no prior connections or budget.

• Created a simple landing page to capture emails before the site was live.
• Set realistic and SMART traffic goals of 10,000 visitors in 30 days.
• Created a quant-based marketing approach strategy to build the plan, thus working backward from the 10K visitors goal.
• Reached out to relevant companies to participate in a viral giveaway that he would then promote to the site’s audience through their newsletter.
• Reached out to niche influencers for interviews to drive referral traffic.
• Tracked daily results and goals to stay accountable.

See the full marketing plan and the whole growing website case study here.

28. HubSpot - How PureVPN Increased Website Traffic by 289% Through Storytelling

• Gained a 289% increase in new visitors’ traffic site year over year.
• Helped raise awareness on cyberstalking and attracted people who wanted to add to the conversation.

PureVPN wanted to tell the stories of cyberstalking victims and raise awareness on the subject. Here's how they did it:

• Designed a buyer’s journey centered around raising awareness on cyberstalking and its effects on society.
• Researched reading habits of their buyer persona, used keyword research tools for idea generation, and searched for topics on Quora based on questions real people were asking.Gathered statistical data of past and recent cyberstalking incidents. Identified and reached out to influencers who were associated with cyberstalking awareness campaigns and victims or people who could tell their stories.
• Interviewed influencers and turned the interviews into blog posts. Experienced a significant spike in website traffic through influencers sharing the content.

See how PureVPN increased website traffic through storytelling and influencer marketing tactics here.

29. Beeketing - How Gymshark Grew by 200%+ Year On Year and Hit £41M in Sales

• Grew by 200% year on year and hit £41M in sales in nearly 7 years.
• Achieved a cult-like following.

Ben Francis (founder of GymShark) disrupted the gym apparels market using social media and influencer marketing.

• Only selected specific influencers with strong Instagram engagement and following to gain credibility.
• Sponsored various fitness Instagrammers, YouTubers, and bloggers and organized meet-ups.
• Partnered with fitness and lifestyle influencers on TikTok.
• Announced the "66 Days" fitness challenge on their site and other social media platforms to drive user-generated content.
• Built long-lasting relationships with fans on Instagram, Facebook, Twitter, Pinterest, Spotify, and other social media channels.

Check out the full Gymshark influencer growth story here.

30. Leadfeeder - How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year

• Grew monthly revenue from $98K to $625K in 12 months.
• Hosted more than 150 webinars in the first year, saw a 637% growth in monthly revenue.

Founders of ConvertKit (email marketing platform) wanted to grow their brand and generate revenue with a low budget. They decided to focus on webinars.

• Focused on one marketing strategy (webinars) that didn’t require a lot of money and they could use to build a community around a relatively new product.
• Maintained a wide-open affiliate program and started doing webinars with any affiliate partner, no matter how small their audience was.
• Gave away tons of free information in 20-30 webinars per month, while asking for nothing in return.
• Maintained a narrow target audience (blogging community), and kept the technology simple (minimal tech issues).

You can find the full webinar marketing case study by ConvertKit here.

31. Buffer - The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

• Tripled reach from 44,000 to 150,000+ people per week on Facebook.
• Increased average daily engagement from ~500 to 1,000+.
• Posts started reaching between 5,000-20,000 people

Buffer noticed their Facebook reach and engagement were decreasing for their posts over time. Here's what they did:

• Noticed that the more they posted on Facebook, the less reach they received with each post.
• Started posting only entertaining and educational content.
• Posted only once or twice on Facebook and curated content to increase engagement.
• Created a few brand awareness and engagement-focused posts to build an active Facebook audience.
• Boosted posts that were already performing well to amplify the reach.

You can find Buffer’s complete Facebook posting strategy here.

32. SEMRush - Raise Your Game: A Step-By-Step Guide To Gamification Marketing

• More than 9,300 users took part in their game.
• Received 8+ million impressions on Twitter.

SEMRush wanted to educate their users on their different product features and stand out while doing so. For this, they used gamification marketing..

• Customers were finding it hard to stay up to date with all the novelties the SEMRush tool offered. SEMRush wanted to increase their awareness of their platform’s wide functionality and increase the number of tools people used.
• Aligned campaign with a global event (Easter).
• Made it so that the Egg Hunt game looked good and felt satisfying from a gamification perspective. Those who found all 15 eggs were awarded a list of the 10,000 most searched keywords for 10 countries.
• Created a special hashtag for Twitter (#semrushegghunt), which picked up and went viral, and made sure the customer support and social media teams were ready in case users needed any help.

Check out the full step-by-step guide to gamification marketing case study here.

33. Hootsuite - How the British Museum Increased Social Media Engagement by 126%

• Gained 2M+ new followers on Twitter, Facebook, and Instagram.
• Gained 126% more tweet responses, increasing customer engagement.
• Over 1,300 tweets tagged and analyzed to uncover actionable insights.

The British Museum turned to Hootsuite to set up a better social media campaign strategy and engage more frequently and more effectively with its audience.

• Set a three key goal strategy to increase online reach and engagement, deliver digital-first customer service, and identify opportunities for income and revenue generation.
• Identified opportunities to develop channel-specific content to make the best of each social media channel.
• Used Hootsuite to adapt to the new social media strategy and to track and analyze results.

See the full British Museum social media case study here.

34. Saashacker - 19 SaaS Marketing Strategies That Bootstrapped Ahrefs To $40m ARR

• Grew from 15 to 50 employees and over $40M in annual recurring revenue while being 100% bootstrapped.

Ahrefs used a mix of different SaaS marketing strategies to grow their brand.

• Rejected conventional SaaS marketing wisdom, focused on product quality driving word of mouth marketing and boosted their exposure at the world’s biggest SEO event. Went semi-viral on Twitter by adding nerdy SEO data to the coffee cups at the conference and giving them away to attendees..
• Produced a lot of content on how their SEO tool solved specific problems and used blog posts as ads.
• Created and gave away courses on blogging for businesses for free, used word of mouth marketing to promote it, and pushed employee images to the front to gain readers’ trust.
• Did 20 podcasts in 4 months, posted content a lot on Reddit, YouTube, their own blog, and other channels.
• ...And a LOT more.

See the full case study here.

And that’s a wrap!

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For more industry-leading digital marketing content and tips, be sure to check out our blog .

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5 Case Studies of Successful Digital Marketing Campaigns

Hold onto your hats, marketers!

Did you know digital marketing spending is set to explode, reaching a mind-boggling $ 786 billion by 2026 ? And with social media ad spend hitting over $70 billion in the US alone , there’s no denying the power of a killer online campaign.

But here’s the thing: it’s not just about throwing money at ads. Successful campaigns in 2024 are a strategic dance – they blend social media with a whole symphony of channels for a knockout customer experience.

Think of it like this: Personalizing your message? That’s the move that turns casual shoppers into loyal fans.

Ready to see how top brands are doing a successful digital marketing campaign? I’m dissecting 5 real-world campaigns that nailed this formula and reaped the rewards. Get ready for digital marketing strategies – inspiration and a blueprint for your own marketing success await.

• Beyond the Love Fest: Slack's Winning Formula

Ideas to Adapt This Digital Advertising Strategy

Tips to steal for your business, ideas for your business, lessons for your business, case study #1. slack.

Slack’s meteoric rise in the competitive business communication space can be largely attributed to their genius understanding of a simple concept: customers love to talk about products they adore. Here’s how they turned this digital marketing campaign into marketing gold:

• The “Wall of Love” Campaign: This brilliant tactic involved a dedicated Twitter account (@SlackLoveTweets) that amplified positive user testimonials. This effortless social proof machine did wonders for brand reputation and encouraged even more glowing commentary.
• Easy Sharing = Participation: Using X (formerly Twitter), a platform already beloved by users, removed any participation hurdles.
• Feedback Loop: Praise wasn’t just for show – the team used those rave reviews to refine their product and deliver what users really needed.
• The Power of Visuals: Tweets with included images got more traction and showcased how Slack integrates into people’s work lives.

Beyond the Love Fest: Slack’s Winning Formula

Slack’s success goes beyond a single campaign. Here’s why they continue to compete with giants like Microsoft Teams:

• Relentless Focus on User Experience: From its inception, Slack was built with the user in mind. Easy setup, intuitive design…it removes the tech friction that bogs down other platforms.
• Real-Time = Real Connection: In a world demanding instant communication, Slack delivers. This keeps teams on the same page and fosters a sense of camaraderie.
• Customizable and Integrations-Friendly: Slack’s open approach lets it play nicely with countless other tools, creating a tailored work hub. This flexibility is invaluable to businesses.

The Bottom Line: Slack proved that listening to customers and showing that they matter is the recipe for building not just a loyal user base, but passionate brand advocates.

Want to implement aspects of this for your own business? Here are some ideas:

• Run a testimonial campaign: It doesn’t need to be as fancy as “The Wall of Love.” A simple social media hashtag or even a dedicated landing page can get people talking.
• Turn glowing testimonials into visuals: Tweets, infographics…make that praise eye-catching.
• Pay attention to even the smallest bits of feedback. That’s where your next big feature idea might be hiding.

Case Study #2. UNIQLO

UNIQLO knew that to get people excited about their HEATTECH line, they needed to go beyond standard ads. Hence, an ingenious omnichannel experience was born:

• The Hook: Eye-catching digital billboards across Australia, plus videos online, dared people to snap photos of unique codes. This gamified the promotion, making it fun.
• The Reward: Codes unlocked either free t-shirts (who doesn’t love free stuff?) or tempting e-commerce discounts. Plus, a gentle push toward signing up for the newsletter for future deals.
• The Viral Touch: The experience was shareable on social media, letting satisfied customers spread the word and get their friends involved.

Why This Was Marketing Magic

• The Power of “Free”: Giveaways always pique interest, and those t-shirts were a brilliant way to get people to try the product.
• Bridging Online and Offline: The billboards drove people to the digital campaign, and the campaign funneled real-world shoppers into their online ecosystem.
• Beyond Just a Sale: While the initial goal was sales, UNIQLO also used this to build their email list, ensuring those new customers could be nurtured later.

The Impressive Results: 1.3 million video views, 25K new email subscribers, and a whopping 35K new customers speak for themselves.

• Gamifying the experience: Can you add a code-finding element, or a contest, to your campaigns?
• Freebies are your friend: It doesn’t have to be t-shirts; a free sample or exclusive content could work just as well.
• Think about the share factor: How can you encourage participants to organically spread the word?

Case Study #3. Airbnb

Airbnb understood that to stand out, they couldn’t just offer rooms – they had to sell the feeling of travel. Here’s how they did it:

“Made Possible By Hosts” Campaign: This heartwarming video used real guest photos and a nostalgic soundtrack to evoke that “remember that epic trip?” sensation. It subtly showcased great properties while focusing on the emotional benefits of those getaways. ( Watch Here )

“Belong Anywhere” Campaign: This was about ditching the cookie-cutter hotel experience and immersing yourself in a destination. Airbnb positioned itself as the key to local adventures, belonging, and transformation through travel. ( Watch Here )

Key Takeaways

• Video is KING: They invested in both short, shareable how-to videos and longer, emotionally impactful ones.
• UGC is Your Goldmine: User photos and stories provided powerful, free content while also building that vital trust factor.
• Sentiment Sells: Airbnb didn’t bog down ads with facts; they used music, imagery, and storytelling to tap into that wanderlust in viewers.

The Success: These campaigns weren’t just pretty to look at; those 17M views for “Made Possible by Hosts” and the global reach of “Belong Anywhere” translated into real bookings.

Why It Matters: Airbnb disrupted an entire industry by understanding that:

• Experience Matters More Than Specs: They sell adventures, memories, and that feeling of connection, not just a place to crash.
• Authenticity Wins: User-generated content is relatable and trustworthy, which is key in the travel industry.
• Don’t just show the product, show the FEELING: How will your product or service transform a customer’s life?
• Run Contests for UGC: Get those customer photos rolling in. Offer a prize for the most “adventurous” or “heartwarming” shot.
• Showcase Your Brand Personality: Was Airbnb’s tone all serious? Nope. They were fun, sentimental, and a little cheeky, which fit their brand image.

Could You Partner with Airbnb? This case study also begs the question: for businesses in the travel or hospitality space, an Airbnb collaboration could be marketing magic.

Case Study #4. Lyft

Lyft realized they already had a killer product – their challenge was getting MORE people to try it. Enter the power of referrals:

• The Hook: Simple referral codes were sharable via the app, email, or even text. This made it a snap for riders to spread the word.
• The Reward: Free or discounted rides. This wasn’t a measly $5 off; it was significant enough to make riders really want to tell their friends.
• The Viral Loop: Refer a friend, get a discount. Friend uses Lyft, they get a discount…you see where this is going.

Why This Was Smart

• Low-Cost, High-Yield: Traditional advertising is pricey. Referrals are fueled by happy customers, which is way cheaper.
• The Trust Factor: People trust recommendations from people they know infinitely more than some billboard.
• Scalability: This successful digital marketing strategy grows with their user base – the more satisfied riders, the more potential advocates.

The Bottom Line: Lyft didn’t just make a clever campaign; they built a referral system into the core of their app, ensuring growth wouldn’t be a one-time thing.

• What’s Your Incentive?: Freebies, discounts, exclusive content – what will actually make your customers want to share?
• Make It EASY: Don’t make them jump through hoops. One-click sharing options are essential.
• Track and Reward: Who are your top referrers? They deserve some extra love (maybe even a tiered rewards program).

Case Study #5. Sephora

Sephora understood a key weakness of e-commerce: you can’t try on a lipstick through a screen. That’s why they went all-in on innovative tech:

• The App as a Virtual Dressing Room: AI and AR are game-changers. Their app lets customers try on makeup from anywhere, boosting confidence in online purchases.
• Closing the Loop: Smart, eh? The app connects right to their e-store; a few taps and that virtual lipstick is in your real-world cart.
• Personalized to the Max: Using shopper data, the app tailors the experience, offering tailored recommendations that increase the chance of buying.

Why This Isn’t Just Cool, It’s Genius

• Overcoming Obstacles: They addressed a key pain point of buying cosmetics online. Less hesitation = more sales.
• Omnichannel FTW: They don’t just exist online; there’s an in-store connection too. That app? It helps you there as well.
• It’s about the EXPERIENCE: Sephora knows beauty is fun, and their digital strategy reflects that with virtual try-ons, quizzes, etc.
• Solve a problem: Don’t just add tech for the sake of it. Find a pain point in your customer journey and see if there’s a tech solution.
• The “Experience” Factor: Can you add interactive elements, gamification, or a personalized touch to your digital presence?
• Data Is Your Friend: If you’re collecting it, USE it. Tailored offers, recommendations…these keep customers coming back for more.

Final Thought on These Successful Digital Marketing Campaigns

These case studies showcase the importance of being adaptable, customer-focused, and not afraid to try new things. The digital marketing landscape is constantly evolving, but by understanding the core principles of what makes people tick, your business can craft truly impactful online marketing campaigns.

The Power of Emotion & Experience

• Best marketing campaigns aren’t just about features; they tap into feelings . Airbnb evokes the thrill of travel, Slack reminds us of the joy of smooth team communication, and Sephora makes buying makeup playful.
• Ask yourself: What does my product/service let customers feel and how can my content marketing capture that?

User-Generated Content is Marketing Gold

• The campaign featured like Slack’s “Wall of Love” and Airbnb’s focus on guest photos prove that real-world stories beat slick ads every time.
• This builds trust and provides endless free content.
• How to get started? Contests, easy-to-use “review” features on your site, and incentivizing social media platforms’ shares.

Omnichannel is the Future

• Both Sephora and UNIQLO masterfully blurred the lines between online and offline experiences.
• The target audience wants to engage with brands on their terms . Be present on social, have a mobile-friendly site, and if possible, find ways to integrate the in-store experience.

Word-of-Mouth Still Reigns Supreme

• Lyft’s referral program is a reminder that happy customers are your best salespeople.
• Don’t focus solely on gaining new customers; ensure your current ones feel so valued they can’t help but spread the word.
• Tips: Loyalty programs, excellent customer service that goes the extra mile, referral incentives

Tech is Your Tool, Not Your Master

• Sephora’s AI and AR try-ons are impressive, but the core goal is solving a problem for customers.
• Avoid using tech just to be trendy. Focus on how it can truly enhance your customer’s journey.

Related Content:

• Niche Website Builder: Your Profitable Niche Site From Scratch
• The Dark Side of Digital: 6 Worst Social Media Platforms In 2024 [Exposed]
• 10 Best Digital Marketing Niches in 2024 & 100 Profitable Sub-Niche Ideas
• How to Grow Your Business Online in 2024 (Entrepreneur Guide)
• 10 Best Facebook Niches: Goldmines for Unmatched ROI and Growth

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Mobile Marketing Management

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With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era?

Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years.

Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space.

This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.

Moburst Celebrates 10 Years of Marketing Innovation: Our Top 10 Client Success Stories

Over the last ten years, Moburst has grown from a spark of an idea into an award-winning, full-service mobile and digital marketing agency . 

Through the ups and downs, including the COVID-19 pandemic and ever-changing economic landscapes, we’ve not just survived; we’ve thrived. 

Throughout this journey, our global team has had the privilege of collaborating with over 600 unique products and brands , each presenting its own set of trials and triumphs. 

By partnering with renowned brands like Google, Uber, and Samsung and empowering businesses to become leaders in their category, we’ve mastered the power of innovative, data-driven marketing strategies and digital marketing services that consistently deliver tangible, long-term results. 

Through our commitment to exceeding client expectations and surpassing KPIs, we’ve become the go-to marketing agency for brands looking to make a real impact in their niche.

So, as we hit our 10-year mark, we’re taking a moment to look back at some of our favorite success stories. These aren’t just case studies; they’re milestones in a journey of innovation, creativity, and marketing magic. 

Condensing ten years of client success  into a single list was no easy task, but we are excited to take a trip down memory lane and explore how we’ve helped our incredible clients achieve their success. 

A Snapshot of Success: Key Highlights from Our Journey

Before we dive into our top 10 case studies, let’s first glance at some notable achievements that highlight our impact over the past decade:

Media Success

• For subscription apps, we achieved a 75% higher ROI , an 85% increase in downloads, and a significant 50% reduction in down-funnel conversion costs.
• In the Gaming app vertical, our average CPC is $0.07.
• With Apple Search Ads , we maintained an average CPI (cost-per-install) of $1.98 for our US clients , and through programmatic advertising, we achieved an incredible average CPC of $0.01 .
• We saved well over 30 million dollars in media spend by successfully implementing targeted advertising and taking over past accounts that weren’t set up right based on our best practices.

Organic Growth

• Over the course of just 3 months, our clients’ iOS apps see an average increase of 34.9% in organic search impressions. 
• Within the initial 6 months of implementing our App Store Optimization (ASO) strategy, our clients experience an impressive average of 32% growth in organic downloads.
• We saved our CRO (conversion rate optimization) clients more than $250m in media spending!
• The overall average increase in our clients’ ranked keywords was 497% in 3 months, expanding to 1176% over 6 months.

Influencer Marketing & UGC Impact

• We achieved an average total of 512% increase in brand awareness for our clients through targeted influencer marketing campaigns.
• We’ve generated over 10,000 pieces of user-generated content for various clients.
• We have assisted numerous brands in achieving a remarkable surge of more than 54% in positive sentiment towards their brand online.
• We’ve partnered with many types of influencers to boost our clients’ brand visibility online, increasing their sales by an average of over 150%.

At Moburst, our dedication to our clients’ success knows no bounds. 

But don’t just take our word for it. It’s time to shine the spotlight on some of our most impactful case studies.

Each of these stories exemplifies our commitment to delivering exceptional results and showcases the diversity and scope of our work. 

From enhancing app visibility to driving significant growth, these case studies represent a snapshot of our journey in empowering brands and businesses over the past decade.

Looking to Become a Category Leader?

Our team of mobile & digital marketing experts is here to help!

Contact us!

#1 shopkick – overcoming industry challenges.

Shopkick ‘s case study serves as a notable example of overcoming industry challenges. Amidst the 2020 pandemic, Shopkick faced a critical challenge due to declining in-store shopping and soaring cost-per-install (CPI) costs. 

In a world turning away from physical retail, Shopkick’s reliance on app installs and in-store experiences demanded a swift, strategic pivot. Our goal was to assist Shopkick in navigating these challenges by significantly lowering their CPI.

Our collaborative effort focused on reinventing Shopkick’s mobile ad campaigns, a journey that led us to the untapped potential of TikTok. 

• After initial setbacks, our teams pivoted to produce more genuine, user-centric content, moving away from conventional mobile ads. 

This strategic shift not only increased user engagement and retention but also successfully attracted a new, vibrant demographic.

Delivery and Results

The campaign’s transformation delivered remarkable results in just two months:

• A dramatic 87% reduction in CPI
• Cost-per-registration (CPR) slashed by 89%
• An impressive 86% decrease in cost-per-acquisition (CPA)

These metrics not only signify a substantial boost in campaign efficiency but also highlight the long-term advantages of embracing TikTok. The platform helped in attracting a new, active user base for Shopkick, characterized by significantly higher retention rates. This is a critical metric for app store rankings , showcasing the power of an effective app store optimization (ASO) strategy.

This campaign was a testament to how strategic, platform-specific content can revitalize user acquisition and foster sustainable growth, even amid unprecedented marketing challenges.

#2 Redefine Meat – Generating Demand

Redefine Meat is an innovative food tech brand that offers plant-based, new-meat products that feature the same memorable taste, texture, and aroma of meat without compromise. 

Objective 

Redefine Meat sought Moburst’s expertise to launch their innovative plant-based meat products in four European markets. Since the products were not yet commercially available, the key challenge was to build brand recognition and cultivate a large customer base, setting the stage for restaurants and retailers to embrace Redefine Meat’s offerings.

To achieve these goals, Moburst took a multi-faceted approach. 

• The first step was to generate brand awareness and a loyal customer base despite their products not being commercially available. 

Through a hyper-targeted lead-generation campaign , we generated a “wait list” of over 50K potential customers in each country who couldn’t wait to taste new-meat products. 

• Then, we targeted the restaurant owners and retailers who would benefit from serving Redefine Meat’s products, showing them the thousands of potential consumers they could sell to through the virtual queue that was created in the lead campaign. 

This brilliant strategy created high demand for Redefine Meat’s B2B and B2C target audiences.

• While these campaigns were running, Moburst ran a large-scale, broader awareness campaign that featured an engaging array of visual assets designed to catch the consumer’s attention and generate interest in Redefine Meat’s game-changing products. 

Our efforts were met with extraordinary success. 

• We launched a TikTok channel that attracted almost 16 million video views and 38,000 followers in just 60 days. On Facebook, the campaign achieved over 82.5 million impressions and 1.5 million engagements , an increase of over 15,000% .
• Additionally, a subscriber waiting list of more than 50,000 potential customers was established, eagerly anticipating the product launch.

Not only did these results demonstrate our success, but the campaign’s effectiveness was also highly acknowledged within the marketing industry – winning prestigious awards in recognition our work, including:

• A Silver Telly Award for the viral “What is Redefine Meat” campaign in corporate branding
• A Silver MMA Smarties award for successful product/service launch
• A Masterclassing Effective Digital Marketing Campaign Award , showcasing our innovative approach and effectiveness in digital marketing.

#3 Samsung – Enhancing App Store Visibility

Samsung , a global leader in technology, engaged Moburst to elevate its Galaxy App Store. 

The primary objectives were to enhance brand recognition, amplify app downloads , and boost revenues. 

This project aimed to leverage the vast user base of over 70.2 million Samsung devices in the U.S., focusing on promoting the personalization features unique to Galaxy devices, such as Fonts and Themes stores​.

Moburst employed a nuanced, multi-channel strategy, identifying specific audience segments to tailor campaigns effectively.

This approach included directing gamers to the gaming section of the store and engaging Galaxy enthusiasts with the ‘Made for Samsung’ section. 

• Additionally, campaigns for advanced design enthusiasts showcased the customization capabilities of Galaxy phones, highlighting the diverse range of fonts and themes available​.

The campaign’s success was evident in its impressive outcomes.

• Downloads surged by 79%, revenues increased by 39%, and the Galaxy App Store’s Facebook page followers skyrocketed by 1400%. 
• Our fruitful collaboration with Samsung has also earned us the prestigious “Best Brand Awareness Campaign” award from the Mobile Marketing Association (MMA) in NYC. We were recognized for our efforts in promoting Samsung Galaxy Apps.

These results underscore the effectiveness of Moburst’s micro-segmentation and personalized advertising strategies in driving significant growth in app store engagement and revenue.

Looking to Achieve Your Marketing Goals?

#4 Uber – Mastering App Localization

Uber , the renowned ride-sharing giant, approached Moburst with a specific goal: to amplify their app’s visibility on an international scale. 

Facing the challenge of standing out in a highly competitive market, Uber needed a strategy that would boost their app’s discoverability across various global app stores.

The core objective was clear – we needed to enhance Uber’s app store visibility internationally. This entailed not just increasing the app’s presence but ensuring it ranked highly for key search terms in different regions and languages.

Moburst adopted a comprehensive localization and App Store Optimization (ASO) strategy. This involved more than mere translation; it required a native keyword strategy tailored to ten different languages. 

• By continually optimizing these keywords based on data analytics, Moburst aimed to make the Uber app more relevant and accessible to diverse cultural contexts.

The results of this strategic approach were significant. Within just 90 days, Uber experienced a 27% increase in organic downloads. This growth was a direct result of higher indexing for competitive keywords and phrases globally, demonstrating the effectiveness of our localized ASO efforts.

This case study exemplifies our ability to navigate the complexities of international app markets , achieving remarkable success in enhancing app visibility and organic download rates.

#5 Reddit – Optimizing for Organic Growth

Having launched their mobile app, Reddit turned to Moburst for their expertise in driving organic growth and replicating the success of their website.

Facing the challenge of differentiating the official Reddit app amidst a myriad of third-party apps on iOS and Google Play, and considering Reddit’s diverse range of subreddits, the key objective was to stand out in an environment with limited space for keywords and metadata phrases​.

Moburst deployed an intensive keyword research strategy, focusing specifically on mobile search trends. 

• This approach involved identifying the most searched content themes on the App Store and Google Play. 

Utilizing proprietary tools, we continuously monitored and optimized our keyword selection and download metrics, ensuring sustained growth month over month​.

The results of our strategic execution were remarkable, surpassing our client’s wildest goals. 

• In less than a year, Reddit saw a surge of over 90% in organic downloads. Additionally, more than 700 phrases related to Reddit were indexed in the top 5 rankings on the App Store .
• Notably, the app ranked in the top 5 for highly trafficked keywords like “Meme,” “Memes,” “GIF,” and “GIFs,” demonstrating the effectiveness of our targeted ASO strategy.

#6 Calm – Reaching the Top 10 in App Store Rankings 

Calm is a leading meditation and wellness app that offers users a serene and effective way to enhance their mental health. Known for its wide array of features including guided meditations, Sleep Stories, breathing programs, and relaxing music, Calm caters to a growing global audience seeking mindfulness and stress relief. 

Calm approached Moburst with the goal of standing out in the crowded Apple App Store’s Health & Fitness category. Amidst a rising trend in mindfulness apps, the app aimed to improve its ranking, discoverability, and encourage more organic downloads from the app store page.

Moburst crafted a unique approach to redefine Calm’s app store presence which involved:

• Designing new creatives that effectively narrated the app’s purpose and essence. 
• Conducting thorough keyword research, leading to a refined title and description embedded with strategic keywords and phrases, thus enhancing Calm’s unique selling points. 
• Optimizing Calm’s 5-star rating mechanism. By analyzing user behavior and determining the optimal timing, Moburst implemented an innovative pop-up review strategy, significantly increasing the number of 5-star ratings​ for the app.

The impact of these strategies was astounding. Calm skyrocketed to the top 10 list in the highly competitive Health and Fitness category on the App Store. 

The number of keywords ranked in the top 15 positions increased by 684% , signifying a huge leap in app store visibility. Furthermore, organic installs of the Calm app grew by 36% within six months, and cumulative traffic saw a remarkable increase of 521%.

The longstanding results of our efforts are still apparent to this day, with Calm maintaining its position as one of the top mindfulness apps on the market. 

#7 Discovery – Increasing App Store Presence 

The Discovery Network , celebrated for its captivating range of educational and entertainment content, ventured into boosting its mobile app presence. Renowned for engaging audiences on television and digital platforms, Discovery sought to replicate this impact within the mobile app sector, aiming to adapt to changing media consumption trends and uphold its industry leadership.

Discovery’s goal was to elevate their mobile apps’ promotion and organic presence on both the App Store and Play Store, focusing on achieving higher app store conversion ratios and reducing the cost per download. Their key mission was to improve discoverability for competitive keywords and phrases, enhance conversion rates post-discovery, and secure better app store rankings.

Moburst’s comprehensive approach included ongoing A/B testing of app store assets, such as app screenshots and preview videos , extensive keyword research to map out the search landscape effectively, and monthly metadata description iterations for continual optimization in tune with app store algorithms.

The results of our efforts were remarkable:

• The app saw a 365% growth in the top 50 app store rankings
• We introduced 4,600 new keyword rankings in app store queries, transforming 226 unranked keywords into the top search results
• We achieved a significant 61% increase in organic downloads , culminating in nearly $5 million USD in ASO value.

#8 Pfizer – Boosting Awareness

Pfizer , a global leader in biopharmaceuticals, ventured into the mobile app domain with an educational objective. They aimed to create awareness about Growth Hormone Deficiency in children and offer a solution through their mobile app, iGrow.

Pfizer’s primary goals with the iGrow app were to dominate the App Store’s top charts, generate widespread awareness among parents, and significantly boost organic downloads. This initiative was crucial in educating and providing a valuable resource for parents concerned about their children’s growth.

To achieve these objectives, Moburst employed a strategic 48-hour media burst campaign, utilizing platforms like Facebook, Google, and various mobile ad networks. The campaign featured engaging banners targeted specifically at parents of young children, promoting the iGrow app as a valuable tool for tracking children’s growth.

The campaign proved to be a great success, propelling iGrow to the top three most downloaded free apps on the App Store in just 48 hours. 

• The surge in awareness translated into a significant increase in organic downloads. 
• During the paid campaign phase, the cost per install (CPI) was halved compared to the average market cost , thanks to the effective hyper-segmentation strategy employed.

Looking to Elevate Your Brand?

#9 Upside – Transforming App Performance in a Competitive Market

In the highly competitive realm of cashback and couponing apps, Upside sought to stand out by seeking Moburst’s assistance to elevate its brand presence and increase organic downloads for their app, Cashback Chronicles. This move was essential for Upside to distinguish itself in a crowded market and achieve substantial growth.

The primary goal was to amplify the visibility of the Cashback Chronicles app, increase organic downloads, and enhance conversion rates. Moburst set out to develop a user-centric conversion rate optimization strategy targeting mobile users aged 25-55 with interests in travel, personal finance, value shopping, new tech, and food and drink.

Moburst’s plan encompassed conversion rate optimization (CRO) testing and app store optimization (ASO). This included conducting screenshots and video testing, with a dedicated budget for each A/B test on Facebook. 

• The campaigns were designed to target broad and specific interest-based audiences. Creative differentiation was maintained between media testing and Facebook ads to avoid bias. 

To determine the effectiveness of our strategy, we used measurement tools like AppTweak, SplitMetics, and the app stores’ internal metrics.

The campaign achieved impressive results. 

• The first ABC test’s winning creative improved the click-to-install rate by 10.4% , and the top video variation further boosted this rate by 9.2% . 
• These enhancements led to a 19.7% reduction in the cost per download in the first quarter alone , resulting in an estimated $16 million in media savings. 
• Additionally, the App Store visibility score increased by 13% , and the Google Play Store score by 28% . 

Due to this success, the iOS app also received multiple features on the App Store, significantly increasing its visibility.

This case study showcases how leveraging targeted, data-driven strategies can significantly improve app performance and market position.

#10 Reflectly – Maximizing App Store Success

Reflectly , an app designed to aid personal reflection and mindfulness, embarked on a journey to enhance its presence in the competitive app market. The aim was to strengthen its foothold by increasing its visibility and attractiveness to potential users.

Reflectly’s mission was to boost its competitive keyword count, improve category rankings, and enhance overall visibility on the App Store. A key aspect of this mission was assessing the impact of Apple Search Ads on these crucial metrics.

Moburst took a strategic approach, starting with restructuring Reflectly’s Apple Search Ads (ASA) efforts to align with Apple’s best practices. 

This restructuring was pivotal for scaling ASA campaigns more efficiently in the future. Additionally, in-depth research led to a shift towards localized targeting, which was found to be more effective than global targeting. The focus was thus redirected to optimizing for the US and English-speaking countries.

Delivery Results

The results that were achieved in under two months were striking:

• Reflectly saw a 122% increase in the Top 50 Keywords in the App Store and an astounding 1,153% increase in the Top 50 Keywords for Google Play Store. 
• Moreover, the average cost for “trial converted” was reduced by over $19 , and the Return on Investment (ROI) increased by over 5% , despite the traditionally high costs of paid media.

Moburst’s proficiency in leveraging app store optimization and targeted advertising strategies significantly boosted the app’s market position and visibility.

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27 Case Study Examples Every Marketer Should See

Published: September 05, 2024

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, I’ll go over the definition of a case study and the best examples to inspire you.

Table of Contents

What is a case study?

Marketing case study examples, digital marketing case study examples.

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A case study is a detailed story of something your company did. It includes a beginning — often discussing a challenge, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer.

This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial.

A great case study also has research and stats to back up points made about a project's results.

There are several ways to use case studies in your marketing strategy.

From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer.

Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

There’s no better way to generate more leads than by writing case studies . However, without case study examples from which to draw inspiration, it can be difficult to write impactful studies that convince visitors to submit a form.

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company's offers in a way that is useful to your audience. So, look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data.

In other words, you don’t get just nice statements, like “this company helped us a lot.” You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

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Showcase your company's success using these free case study templates.

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• SMS Marketing Case Studies

SMS Marketing Case Studies (2023)

Artem Dogtiev | August 3, 2023

One of the oldest forms of mobile marketing is SMS marketing. Sending SMS, or as it is more familiar to the North American audience, texting is one of the basic functions on both featured and smartphones. Limited to text only, it’s still a powerful mobile marketing technique precisely for the same reason – it allows delivering ad messages to audiences who still use a featured phone and text is the only medium in mobile marketers’ disposal.

Throughout the years, SMS marketing has been used to boost app marketing efforts for brands and mobile apps from multiple categories such as Gaming, Travel, Health, and more. To give you a comprehensive picture of this marketing channel’s potential, we’re going to review six SMS marketing case studies below.

Case Study #1 Expedia

Expedia is one of the leading travel planning websites and mobile apps for the travel industry. The company has been operational since 1996, and as of 2022, its team grew to 25,000 employees. As of today, the company provides booking services for flights, hotels, car rentals, cruises, vacation packages, and more. In 2022 the global revenue of the Expedia Group. Inc. was estimated to be $11.66 billion.

Expedia iOS app interface

Source: Expedia

SMS Marketing campaign objective

Over the years the company ran multiple SMS marketing campaigns to grow the number of its users and increase engagement. One of the most successful was the campaign it ran in partnership with VisitBritain, the UK national tourism agency. The company’s goal was to promote British tourism and invite people to visit the United Kingdom.

Expedia’s marketing team used SMS messages to send personalized offers and recommendations to travelers who had searched for flights and hotels in the UK on Expedia’s website or the app. Each message contained a special URL to get more details about each deal or recommendation. On top of that, Expedia used SMS messages to stay in touch with travelers during their trip, sending them tips for what sights to visit and various activities to do in the UK. The SMS messages were customized to the traveler’s location, preferences, and interests.

As a result of this SMS Marketing campaign,  17,000 clicks were generated with the URL included in SMS messages sent to Expedia users, and the Conversion Rate reached 28%.

Featured SMS Marketing Platforms

Switching from one of the leading travel platforms to an apparel brand that set a new standard to inspire its consumers through a unique combination of product, creativity, and cultural understanding.

Case Study #2 Urban Outfitters

With more than 200 stores across the United States, Canada, and Europe, Urban Outfitters has been one of the leading retail brands for young generation buyers. The feature that sets the brand apart is offering a collection of handpicked vintage clothing. The company’s revenue for 2022 was $4.74 billion.

Urban Outfitters iOS app App Store’s listing

Source: App Store

To tap SMS marketing potential, the company hired Attentive, an SMS marketing platform that helped Urban Outfitters to build clients’ phone numbers database. The database grew really fast to the point where it required optimization to retain initial sms marketing campaigns efficiency.

It was decided to split the database into two parts – subscribers who were active on other Urban Outfitters marketing channels and subscribers who weren’t active. The database was further divided into Test and Control groups to identify what marketing text messages were driving results.

The overall SMS program ROI was 27x+, the program resulted in a 230% year-over-year increase in purchase volume and a 32% YoY increase in onsite conversions.

Switching the gears, from a young-generation beloved apparel brand to a world-famous Pizza brand that is famous for its speed delivery without compromising the quality.

Case Study #3 Pizza Hut

Founded in 1958 in Wichita, Kanzas by Dan and Frank Carney, Pizza Hut is an American multinational restaurant chain with more than 18,000 restaurants worldwide. Each day, Pizza Hut serves more than a million pizzas around the world.

Pizza Hut mobile app

Source: Pizza Hut

The objective of this particular SMS campaign run by Pizza Hut in the UK was to increase sales among existing customers.

It was decided to use SMS geofencing to send Pizza Hut customers messages when they were within half a mile of the closest restaurant.

During the 15 months the company ran the SMS geofencing ad campaign, it was found that this marketing technique was 142% more efficient in increasing incremental sales, 4.4 more effective than TV ads, and even 2.6 times more effective than online ads.

Moving away from the world of pizzas to LSKD (Loose Kid) – an Australian-owned and operated brand that produces high-quality, functional sportswear with a street aesthetic.

Case Study #4 LSKD

One of the leading Australian clothing brands that sell functional sportswear and street aesthetic since 2007, the company’s annual revenue estimate is around $5 million.

LSKD marketing SMS message example

Source: LSKD

Objectives for this marketing campaign were to help the brand to build a community of users, which wasn’t an easy task, given how saturated the eCommerce market was, as well building a user base for the brand to launch a points system to reward loyal customers for submitting product reviews.

To tackle this challenging objective, LKSD turned to the Yopto eCommerce retention marketing platform to use the number of marketing products they offer, including SMS marketing solutions.

Using the SMS Marketing platform in conjunction with loyalty campaigns, the company managed to build a vibrant community of loyal customers. 39% of product reviews were generated via SMS, the ROI on the SMS marketing campaign was 147x, and the company enjoyed a 173% increase in subscribers.

Here comes another pizza brand on our list of brands that used SMS marketing to achieve various marketing objectives – Domino’s Pizza.

Case Study #5 Domino’s Pizza

Founded in 1960, Domino’s Pizza has grown into a multinational pizza restaurant chain with branches in 90 countries.

Domino’s Pizza mobile app

Source: Domino’s Pizza

In this particular case study, SMS marketing was brought up to help Dominos’s Pizza restaurant increase the ROI of existing TV and Facebook video ads. The 30 and 60-second ads underperformed and required help from another marketing channel to increase the number of views.

It was decided to turn to SMS marketing with the assumption that SMS solutions would garner solid, measurable results with an original video ad.

With only $25 of investment into this ad campaign, the brand saw an increase of 125 orders from a single SMS message. With every additional message, an opt-in list grew by 100-200 subscribers. Over the course of the entire SMS marketing campaign, Domino’s Pizza could acquire 850 text message marketing subscribers and CPA equal to 15 cents per subscriber.

Now let’s turn to a mobile app to mobile app for parents to have meaningful conversations with their children.

Case Study #6 Game of Thrones

Premiered in 2011, Game of Thrones is one of the best HBO shows ever aired, after eight seasons the number of its fans is in the tens of millions. The show won 59 Emmy Awards, and spent $15 million per episode for the final season.

Game of Thrones promo SMS marketing message

Source: HBO

After the fifth season of Games of Thrones was over, the company was looking for the right tool to keep the fan base anticipating the next season, and the choice was made to use SMS because of its massive reach.

The SMS marketing channel was used to deliver a series of messages with reminders about the show and links with an invitation to subscribe to the service with content featuring the upcoming season.

After two months, the SMS ad campaign resulted in 70,000 subscribers. The link to a sneak peek video content, contained in the SMS messages, was temporary but fans captured the video content and shared it via their own social media profiles, it resulted in 1.5 million videos for the sneak peek video on YouTube.

From one of the best fantasy TV shows to the healthcare system that was designed to increase the accessibility of preventive medicine for millions.

Final Thoughts

Despite the wide use of such popular digital marketing channels as social media paid platforms, in-app advertising, email marketing, and others, to this day SMS marketing remains a viable channel for brands to market their products or services.

In fact, SMS marketing has the widest reach, given the technical simplicity of supporting SMS on a wide spectrum of mobile phones – from expensive and super advanced iPhone and Android phones to cheap feature phones.

We hope these six case studies are capable to demonstrate the viability of the SMS marketing channel for a broad spectrum of businesses.