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Product Development

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How do you stay innovative and grow in a competitive market? Effective product development allows companies to sustain, grow, and thrive in both old and new markets. In this article, we'll explain what Product Development is, how to use it, how to customize our template to develop your own product, and if you watch until the end, you'll learn how Nike uses Product Development to beat the market. Our Product Development framework is useful for aspirational product developers who want to learn the product development process and for seasoned product managers who want to improve workflows with additional tools. The customizable template includes some of the best Product Development tools available today, such as Stage-Gate Process, Product Life Cycle, Product Dimensions, Growth Strategies, Scoring Models, and 25 other tools. Read on for a breakdown of how some of these tools can be used to develop a unique and innovative product.

Questions and answers

What are the main components of the Product Development framework?

The main components of the Product Development framework can vary depending on the specific framework used. However, some common components include the Stage-Gate Process, Product Life Cycle, Product Dimensions, Growth Strategies, and Scoring Models. These tools can be used to develop a unique and innovative product. The Stage-Gate Process involves moving through different stages of product development, from idea generation to market launch, with decision points (gates) in between. The Product Life Cycle looks at the stages a product goes through from introduction to withdrawal from the market. Product Dimensions can refer to the different aspects of a product that can be altered or improved during development. Growth Strategies can include methods for increasing market share, such as market penetration or product development. Scoring Models can be used to evaluate and prioritize different product ideas.

How do the key topics covered in the Product Development framework, such as Stage-Gate Process, Product Life Cycle, and Growth Strategies, enhance business strategy?

The key topics covered in the Product Development framework significantly enhance business strategy. The Stage-Gate Process provides a structured method for converting new product ideas into launched products, ensuring that only the best ideas make it through to development and launch. This reduces the risk of product failure and optimizes resource allocation. The Product Life Cycle concept helps businesses understand the different stages a product goes through from introduction to withdrawal from the market. This understanding allows businesses to plan and execute appropriate marketing strategies at each stage, maximizing profitability. Growth Strategies, on the other hand, provide direction on how to achieve business growth, whether through market penetration, market development, product development, or diversification. These strategies guide businesses in making key decisions about product offerings, target markets, and resource allocation, thereby driving business growth and success.

While new product development is the process companies use to stay competitive and innovative in a crowded market, the risk of failure is high. But with the right strategy, a product manager can streamline the process with an emphasis on the creation of value for the customer.

Slide highlights

Stage-gate process.

The stage-gate development process, also referred to as phase-gate development, divides the product development process into different stages. Each stage is separated into decision points that inform the following stage. This slide provides a step-by-step guide that can be used for each new product. For instance, the initial idea for a product is followed by a preliminary screening gate. This gate determines whether or not a product manager wants to move forward with the development process. It's important to conduct market research and competitive analysis here before the project proceeds.

What are the key components of the stage-gate development process?

The key components of the stage-gate development process are the stages and gates. Stages are where the actual work happens - these include activities like idea generation, preliminary screening, market research, and competitive analysis. Gates are decision points that determine whether the project should move forward to the next stage based on the outcomes and findings of the previous stage.

Can you compare the stage-gate development process with other product development frameworks?

The stage-gate development process is a structured approach that divides the product development process into different stages, each separated by decision points or 'gates'. This allows for thorough evaluation and risk management at each stage before proceeding to the next. Other product development frameworks may vary in structure and approach. For example, Agile development is more iterative and flexible, allowing for changes and adaptations throughout the process. Lean product development focuses on eliminating waste and improving efficiency. Each framework has its own strengths and is suited to different types of projects and organizational cultures.

If it passes the preliminary screening, then the team moves forward to the preliminary investigation stage. The preliminary investigation stage is where the team decides what the development process will entail. If this is approved through a second screening, the next stage is to build a business case. Once a decision has been made on the business case, then it's time to move forward to the stage in which the product is finally developed. After a post-development assessment, the PM decides if it's ready to test and validate. After this validation stage, a post-launch review is conducted to decide if the product is ready for launch. (Slide 7)

What is the significance of a post-launch review in the Product Development framework?

A post-launch review in the Product Development framework is significant as it allows the team to evaluate the product's performance after it has been launched in the market. It helps in identifying any issues or improvements that may be needed based on customer feedback and market response. This review can provide valuable insights into the product's success or failure, and inform future product development strategies.

How does the preliminary investigation stage contribute to the overall product development process?

The preliminary investigation stage is a crucial part of the product development process. It is where the team decides what the development process will entail. This stage helps in defining the scope of the product, identifying potential challenges, and outlining the steps needed for development. It serves as a roadmap for the entire product development process, ensuring that all subsequent stages are well-planned and executed. It also helps in mitigating risks by identifying them early in the process.

Product life cycle

All products follow a similar life cycle. There's an initial introduction period, followed by a period of growth, then maturity, saturation, and possible further development. It's important to pay attention to the revenue curve, as its peak will determine the change from maturity to saturation, which can lead to three common outcomes. Worst case scenario, once revenue reaches its peak, it will either lead to the end of a product's life or a contraction in the product's market. On the positive end of the spectrum, new features could lead to a stage of renewed growth that extends the product's lifecycle. (Slide 10)

Product dimensions

A new product should always provide a customer with unique benefits to differentiate it from the competition. There are three main dimensions to every product. The first dimension is the core product in development. This is surrounded by a second dimension of core customer benefits, which are features or services the product provides to the customer. These could be the product's design, packing, quantity, functionality, or even branding. The third dimension is the extended products or services. These could be product-related services like step-by-step tutorials, payment terms, construction and installation, or free delivery.

For a company like Amazon, delivery is a core benefit rather than an extended service, while delivery from IKEA is an extended service as it's secondary to IKEA's core product of build-it-yourself furniture that customers select in-store. (Slide 12)

ABC analysis

ABC Analysis can be used to analyze revenues over a company's range of products. Plot each product in one of three ranges according to the product's volume of revenue share. In this example, only three products (according to the X-axis) in the A range account for over 60% of revenue (according to the Y-axis). Meanwhile, five products in the B range generate 30% of revenue, while 12 products in the C range generate only 10% of the revenue. When a PM determines the importance of each product range, efforts can be increased and directed towards products that provide maximum value. (Slide 14)

How does the product innovation process within the Product Development framework contribute to market growth?

The product innovation process within the Product Development framework contributes to market growth by improving existing products and introducing new features that meet customer needs. This process identifies pain points in current products, generates new ideas to address these issues, and incorporates these innovations into the product development process. These new innovations are then introduced to the market, which can lead to increased sales, customer satisfaction, and market growth.

How do the covered key topics in the Product Development framework enhance business strategy?

The key topics covered in the Product Development framework enhance business strategy in several ways. Firstly, they provide a structured approach to innovation, which is crucial for staying competitive in today's fast-paced markets. This includes identifying pain points in existing products, generating new ideas, and incorporating these into the product development process. Secondly, they allow for the continuous improvement of products, which can lead to increased customer satisfaction and loyalty. Lastly, they enable businesses to effectively enter new markets with innovative products, thereby driving growth and profitability.

Having a great product that delivers the right value to customers is a good starting point. But then what? At what price point should you sell the product for? And how do you scale and grow the product? There are five main types of pricing strategies that can be used for a new product. Premium pricing can be used to price a product above current market value to generate more revenue, while price skimming takes a high introductory price and lowers it over time. The less price-sensitive will buy first and other customers will buy-in later at a lower price. Penetration is used to enter the market with a lower price point and then attract as many customers as possible to later raise the price. Freemium provides a free version of a product with additional features that must be paid for, either with a paid version or from ad revenue. Promotional pricing provides temporarily lowered prices via flash sales or discounted entry offers that revert back to the original pricing after a set date. (Slide 16)

Innovate and diversify

The product innovation process is used to improve an existing product in an old market. An example of this would be a smartphone that comes out with a new model that has additional features every year. Products can be analyzed to identify pain points to generate new ideas that are then incorporated into the product development process and introduced to the market as a new innovation. (Slide 20)

What are some effective strategies for improving workflows in product development?

There are several strategies to improve workflows in product development. One is to use a collaborative Business Process Reengineering (BPR) approach. This involves revamping the entire process to improve efficiency and capture more value. Creating a single digital collaboration environment where designers and engineers can work together in real-time to update and redesign prototypes can significantly reduce the time taken for product revisions. Another strategy is to incorporate the research team early into the process so the design can be iterative, streamlined, and tested early to achieve the best results. Change management can also be used to coach the team through the redesign process, and the internal value chain can be changed to prioritize outcomes instead of features.

How did the product revision process at Airbnb improve from days to 45 minutes?

Airbnb improved their product revision process from days to 45 minutes through a collaborative Business Process Reengineering (BPR) process. The 300-person product team spent nine months to entirely revamp the process to improve efficiency and capture more value. They created a single digital collaboration environment where designers and engineers could work together in real-time to update and redesign prototypes. Airbnb used IT to streamline their systems, change management to coach the team through a nine-month whole system redesign, and changed their internal value chain to prioritize outcomes instead of features. They also incorporated the research team early into the process so the design could be iterative, streamlined, and tested early to achieve the best results.

Product diversification optimizes growth and revenue. Companies can overcome market stagnation and become more "bulletproof" against market swings through the diversification process. For example, risk distribution helps a company put all their eggs in one product basket. It's also a practice to expand from the original market for a product. It can be used to increase sales of an existing product line and is especially helpful if your business has already experienced the decline or stagnant sales that come after market saturation. (Slide 21)

What are the practical applications of the Product Development framework in the product development industry?

The practical applications of the Product Development framework in the product development industry are numerous. It helps in identifying gaps in the current product, benchmarking against competitors, and conducting value chain analysis. It also aids in formulating top Business Process Reengineering (BPR) strategies. The framework promotes lean and team-oriented work environments, fostering trust among team members. It can be particularly beneficial if current workflows are hindering profitable outcomes.

Can you compare the Product Development framework with other business frameworks?

The Product Development framework differs from other business frameworks in its focus on creating new products or improving existing ones. It involves stages like idea generation, concept development, testing, and market introduction. Other frameworks, like the Business Process Reengineering (BPR), focus on improving the efficiency and effectiveness of company's processes. The Value Chain Analysis, another framework, looks at activities within the organization to understand how they add value. Each framework has its unique focus and application.

To determine the type of diversification strategy a product dev team should go over, you can refer to this table and assess each entry's strategies, advantages, disadvantages, and the associated time, cost and risks of each. (Slide 22)

Airbnb business case

What does that transformation look like in action? In May of 2015, Airbnb had a process problem. Designers had to wait on engineers to write code to visualize mockups on-screen, while engineers had to wait for researchers to validate a product, only to learn some of their fundamental assumptions were off. This approach used research as a validation tool and lacked true engagement between teams at the earliest stages of the process. Their product designers, engineers, and researchers operated in a functional capacity instead of a process-oriented one.

Through a collaborative BPR process, the 300-person product team spent nine months to entirely revamp the process to improve efficiency and capture more value. They created a single digital collaboration environment where designers and engineers could work together in real-time to update and redesign prototypes. This took a process that used to take days for product revisions and reengineered it to take 45 minutes. In this instance, Airbnb used IT to streamline their systems, change management to coach the team through a nine-month whole system redesign, and changed their internal value chain to prioritize outcomes instead of features. And they incorporated the research team early into the process so the design could be iterative, streamlined, and tested early to achieve the best results.

Can you provide examples of related and unrelated products in the context of Ansoff's matrix?

In the context of Ansoff's matrix, related products are those that have synergies with existing products of a company. For example, if a smartphone company develops a camera, it would be considered a related product because it has synergy with the company's existing product line. On the other hand, unrelated products are those that have no such synergies. For instance, if a taxi service company launches a new shoe brand, it would be considered an unrelated product because it doesn't have any synergy with the company's existing services.

What is the difference between related and unrelated technology groups in diversification and marketing strategies?

Related technology groups in diversification and marketing strategies refer to new products or services that have synergies with a company's existing products or services. For instance, a phone company that develops a camera would be a new related product with synergy to the company's existing product. On the other hand, unrelated technology groups refer to new products or services that have no synergies with a company's existing products or services. An example of an unrelated product would be a taxi service that launches a new shoe brand.

This process orientation ultimately made the product team more lean, holistic, team-oriented, and autonomous as workers knew they could trust each other since the digital platform showed all updates and data in one place. If your current workflows are holding back more profitable outcomes, you need this presentation. Download the Product Development presentation for more slides on Gap Analysis, benchmarking, value chain analysis, and top BPR strategies, plus many more to save time and hours of work.

Customer satisfaction

In a customer-centric product development approach, customer satisfaction can be visualized with the Kano diagram. The Y-axis on this graph is the level of enthusiasm (or delight) that customers feel, while the X-axis measures product features from fully integrated to absent. It can also be used to measure features from basic to advanced. If a product doesn't have a ton of features and is somewhat satisfying to customers, it is considered basic. If it's adequate and pleases consumers, it could be considered a value buy. If it has high satisfaction and some special features, it could be a performance product. While a product with very advanced and comprehensive features that are considered delightful by most customers then it's likely a premium product with a cult following. (Slide 24)

How does effective product development contribute to a company's growth and sustainability in various markets?

Effective product development contributes to a company's growth and sustainability in various markets in several ways. Firstly, it allows the company to stay innovative and competitive by continuously improving existing products and introducing new ones. This helps to attract new customers and retain existing ones, thereby driving sales and revenue growth. Secondly, effective product development ensures that the products meet the needs and expectations of customers, which enhances customer satisfaction and loyalty. Thirdly, it enables the company to adapt to changes in market trends and customer preferences, which is crucial for long-term sustainability. Lastly, effective product development can also enhance the company's brand reputation and market positioning.

What are some effective tools for improving workflows in product development?

There are several tools that can be used to improve workflows in product development. These include project management tools like Jira, Trello, or Asana which help in tracking progress and managing tasks. Version control systems like Git can help manage changes and revisions. Communication tools like Slack or Microsoft Teams can improve collaboration. Prototyping tools like Sketch, Figma, or Adobe XD can help in designing and testing product concepts. Lastly, feedback tools like UserTesting or Usabilla can provide valuable user insights to improve the product.

Growth strategies

Ansoff's matrix, also known as the product/market expansion grid, can be used to plan product growth strategies. Diversification and marketing strategies are separated into related and unrelated technology groups. Related means there are synergies between new and existing products, while unrelated has no such synergies. For instance, a phone company that develops a camera would be a new related product with synergy to the company's existing product, while an example of an unrelated product would be a taxi service that launches a new shoe brand. (Slide 25)

How can other companies implement Nike's approach to product development in their operations?

Other companies can implement Nike's approach to product development by adopting a customer-centric approach. This involves engaging with customers for product ideas, whether it's through competitions or direct feedback. Companies can also adopt a version of the stage-gate process, which involves stages such as idea generation, development, testing, and launch. It's important to remember that the product is the most important marketing tool, and everything should spin off the consumer.

What are some examples of how Nike uses customer feedback in its product development process?

Nike uses customer feedback in its product development process in several ways. Firstly, they engage with customers for product ideas, this could be through shoe design competitions or direct feedback through their websites. The founder, Phil Knight, has stated that they used to believe everything started in the lab, but now they realize that everything spins off the consumer. This shows that customer feedback is a crucial part of their product development process.

Target costing is another growth strategy related to getting the right price point to attract the most people. You want to be in the middle with an adequate mixture of benefits and price. Determine target costs, how target costs are split, and finally decide the target cost. (Slide 26)

Scoring model

At the end of the product development process, it's time for an evaluation via a post-launch review. Assess different areas of a product's development, how they did or didn't benefit the company or impacted the customer and retailer relationship. Other questions to ask are how much is the company lagging behind or exceeding its competitors because of this product? Or how is the company adhering to regulatory compliance and environmental regulations?

The scoring model ensures each category can be weighted to what a company's main values are. For instance, the company's business needs, competitive advantage, and customer happiness could be the most important so they have a higher weight on the score. Once the weight is assigned, score each category from 1-10 on how well the company has met its criteria being evaluated. The end score will show where the team succeeded or where the product needs to be improved. (Slide 28)

Nike business case

Founded in 1964, Nike has maintained market leadership because of its attention to customer needs and its success in new product development. Founder Phil Knight says "Nike is a marketing-oriented company, and the product is our most important marketing tool." Nike uses a version of the stage-gate process as part of its product development process. The company's first stage is idea generation. At this stage, companies have a choice to source ideas internally or externally. Knight says "We used to think that everything started in the lab. Now we realize that everything spins off the consumer." Nike engages with customers for product ideas, whether it's through shoe design competitions or direct feedback through its websites.

Second in the process comes idea screening . Nike uses a creative team of 75 product designers to sift through ideas and determine which shoe will most improve athletic performance. After idea screening, Nike implements concept development and testing. Here, Nike seeks customer reactions about their product ideas and conducts market research. Product teams determine whether the shoe will be accepted in the market. If not, alternative shoe ideas are tested. A marketing team then develops the promotional strategy.

How to analyze what consumers need and make an on point product

To analyze what consumers need and make an on-point product, you need to follow a few steps: First, conduct market research. This involves gathering information about your potential customers' needs, preferences, and buying behaviors. You can do this through surveys, interviews, focus groups, and studying market trends. Second, develop a customer profile. This is a detailed description of your target customer, including demographic information, interests, and buying habits. This will help you understand what they value in a product. Third, test your product concept. This involves creating a prototype or a detailed description of your product and getting feedback from potential customers. This will help you refine your product to better meet their needs. Finally, use the feedback to improve your product. Make necessary adjustments based on the feedback you received. This could involve changing the product's features, price, or marketing strategy. Remember, the key to successful product development is understanding your customer and continuously adapting to their changing needs.

Once the concept and marketing is approved, Nike conducts business analysis to ensure the product is in line with its long-term objectives. Analysis of expected sales and budget outlook is also conducted here. If a shoe passes this gate, it is finally ready for development and Nike's R&D department goes to work. After development, Nike conducts marketing tests with a limited number of the final products, and if all goes to plan, it's ready for mass commercialization. Most of Nike's time and energy goes into preliminary screening and testing stages to ensure every product is fit for the company and won't be a waste of resources.

If you want to develop successful products like Nike, you need this presentation. Download the Product Development presentation for more slides on Influencing Factors, ABC Analysis, Innovation, Customer Satisfaction, and Product Marketing to save time and hours of work.

Seminar On:

By- Harshal M. Mate

T.Y.B.Tech. (Production)

Roll No.:409037

Guide:Mr.B.U.Sonawane

Introduction:

• New Product Development (NPD) is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the NPD process:
• First involves the idea generation, product design, and detail engineering;
• T he other involves market research and marketing analysis.
• Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle management used to maintain or grow their market share.

Types of New Products:

There are several general categories of new products:

• Some are new to the market (ex. DVD players into the home movie market).
• Some are new to the company (ex. Game consoles for Sony).
• Some are completely novel and create totally new markets (ex. the airline industry).
• Some new product concepts are merely minor modifications of existing products.
• Some are completely innovative to the company.

Types of New Products :

Fuzzy Front End:

Distinguish five different front-end elements:

• Opportunity Identification
• Opportunity Analysis
• Idea Genesis
• Idea Selection
• Concept and Technology Development

Fuzzy End Example:

• A temperature measurement for anti-lock brakes.
• Each function maps the same temperature value to a truth value in the 0 to 1 range. These truth values can then be used to determine how the brakes should be controlled.
• Practical example is the use of fuzzy logic in high-performance error correction to improve information reception.

1. Idea Generation:

• Ideas for new products can be obtained from customers (employing user innovation), the company's R&D department, competitors, focus groups, employees, salespeople, corporate spy’s, trade shows, or through a policy of Open Innovation
• Formal idea generating techniques include attribute listing, forced relationships, brainstorming, morphological analysis, problem analysis

2. Idea Screening:

• The object is to eliminate unsound concepts prior to devoting resources to them.
• T he screeners must ask at least three questions:
• Will the customer in the target market benefit from the product?
• Is it technically feasible to manufacture the product?
• Will the product be profitable when manufactured and delivered to the customer at the target price?

3. Concept Development and Testing:

• Develop the marketing and engineering details:
• Who is the target market and who is the decision maker in the purchasing process?
• What product features must the product incorporate?
• What benefits will the product provide?
• How will consumers react to the product?
• How will the product be produced most cost effectively?
• Prove feasibility through virtual computer aided rendering, and rapid prototyping
• What will it cost to produce it?
• Test the concept by asking a sample of prospective customers what they think of the idea.

4. Business Analysis:

• Estimate likely selling price based upon competition and customer feedback.
• Estimate sales volume based upon size of market.
• Estimate profitability and break even point.

5. Market Testing:

• P roduce a physical prototype or mock-up.
• T est the product in typical usage situations.
• C onduct focus group customer interviews or introduce at trade show.
• M ake adjustments where necessary.
• P roduce an initial run of the product and sell it in a test market area to determine customer acceptance.

6. Technical Implementation:

• New program initiation.
• Resource estimation.
• Requirement publication.
• Engineering operations planning.
• Department scheduling.
• Supplier collaboration.
• Resource plan publication.
• Program review and monitoring.
• Contingencies - what-if planning.

7. Commercialization:

• Launch the product.
• Produce and place advertisements and other promotions.
• Fill the distribution pipeline with product.
• Critical path analysis is most useful at this stage.

PROCESS FLOW DIAGRAM EXAMPLE:

Production Launch Process Needs To Address The Following:

• A product launch plan has been prepared covering all activities to be performed by Engineering, Manufacturing, Marketing, Sales, Product Support, and Field Service.
• Product performance is evaluated through testing and qualification.
• Sales channels have been identified and established.
• Product forecasts are updated based on market feedback and analysis. Product launch plan is based on forecast of market demand.
• Production processes are developed initially using pilot production lines and later using actual production lines.
• The product and the production process have been qualified or validated and all regulatory approvals and/or certifications have been obtained.
• Engineering, Purchasing, and Manufacturing personnel stand ready to address any issues that arise.

Conclusion:

• NPD allows the fastest completion of product lowering introduction costs.
• NPD also offers installation, configuration and integration support, along with servicing the products, will be beneficial.
• NPD process assure reduced risk, faster time to market, lower introduction costs and an overall more functional, higher quality product.
• Companies see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle.
• It enhances integration of product and process design with strategic objectives, improves organizational effectiveness, and provides a framework for effectively implementing design technology.
• Some steps may be eliminated. To reduce the time that the NPD process takes, many companies are completing several steps at the same time (referred to as concurrent engineering or time to market).

• Figure shows that when v1.0 of Product A reaches maturity, R&D done for the next version (I.e. 1.5) would have allowed Product A v1.5 to be released at about the same time.

Product Saturation Curve:

Integrate CAE, CAD, CAM & Case Tools:

Product Development Process

What do you think of this template.

Product details

Bringing your vision for an original product to life is frequently one of the biggest hurdles for aspiring entrepreneurs. The product development process can seem almost mysterious, and when you hear the origin stories of other great businesses, the journey to a finished product rarely resembles a straight line. New product development is the process of bringing an original product idea to market. Although it differs by industry, it can essentially be broken down into six stages – ideation, research, planning, prototyping, sourcing, and costing. Many aspiring entrepreneurs get stuck on ideation, often because they’re waiting for a stroke of genius to reveal the perfect product they should sell. While building something fundamentally “new” can be creatively fulfilling, many of the best ideas are the result of iterating upon on an existing product. The SCAMPER model is a useful tool for quickly coming up with product ideas by asking questions about existing products. Each letter stands for a prompt – Substitute, Combine, Adapt, Modify, put to another use, Eliminate, Reverse. By asking these questions, you can come up with novel ways to transform existing ideas or even adapt them for a new target audience or problem. With your product idea in mind, you may feel inclined to leapfrog ahead to production, but that can become a misstep if you fail to validate your idea first. Product validation ensures you are creating a product people will pay for and that you won’t waste time, money, and effort on an idea that won’t sell. There are several ways you can validate your product ideas. However, you decide to go about validating your idea, it is important to get feedback from a substantial and unbiased audience as to whether they would buy your product. During product development, each journey to a finished product is different and every industry has its own unique set of quirks involved in creating something new. No matter what you’re developing, by putting in all the necessary preparation — through researching, planning, prototyping, sourcing, and costing — you can set yourself up for a successful final product.

Product Development Process template is made in soft colour scheme. The first slide of this template allows you to describe the four stages of product creation – discovery, detailed design, testing, ramp up. The next slide gives you the opportunity to present the product development plan by year. This slide will be useful for startups when preparing a project development plan and releasing the first prototype. Product Development Process template will be useful for product managers in their daily work. This template can also be used by engineers and designers when preparing their reports on new equipment developments. This template will be useful for executives when preparing a strategy for the development of a company through the release of new products. You can change the slide elements to suit your corporate style.

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Home PowerPoint Templates Product Development

Product Development PowerPoint Templates

PowerPoint presentation templates for Product Development and Product Management. Here you can find presentation slides including visual appealing graphics with new product development process diagrams and examples to use in your presentations.

Product Data Management PowerPoint Template

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Product Vision Board Template for PowerPoint

Bringing a new product to market is a multi-step process that requires effective communication at every phase. With our product development PowerPoint templates, you can clearly present your strategies, from idea generation to launch. Whether you’re working on a brand-new product or iterating an existing design, these templates help simplify the storytelling behind your product’s journey, ensuring all stakeholders are on the same page.

A product development PPT template makes it easy to convey complex development stages, timelines, and strategies in a structured and visually appealing way. These templates have built-in slides for each product development phase, helping you seamlessly transition from idea conception to market readiness. Customization options allow you to tailor each slide to your specific product, ensuring your presentation resonates with your audience. With a product development presentation template, you’ll keep your team or clients engaged and focused on your key development milestones.

Typical applications of Product Development presentation templates

Product development slides are invaluable for a range of teams, including R&D, marketing, and management. Product managers can use them to map out development timelines, highlight key deliverables, and explain the strategy behind a new product. Marketing teams may rely on these templates to showcase go-to-market strategies and customer segmentation. When leading a team through a brainstorming session, outlining a product launch plan, or reporting on progress, a new product development presentation makes the process easier to follow and understand.

What is a product development presentation template?

A product development presentation template is a pre-designed set of PowerPoint slides used to showcase the stages of bringing a product to market, from idea generation and development to launch and marketing strategies.

How do you create a product development PowerPoint template?

To create a product development PowerPoint template, structure slides to cover the phases of the product life cycle, including concept, design, prototyping, testing, and launch. Use visuals like timelines, roadmaps, and charts to illustrate each phase. You can also download a product development PPT template from SlideModel for a quick start.

Where do I find a free product development presentation template?

You can find free product development presentation templates on SlideModel. These customizable designs allow you to present a product strategy, design processes, and development milestones.

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NEW PRODUCT DEVELOPMENT

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Presentation on theme: "NEW PRODUCT DEVELOPMENT"— Presentation transcript:

New-Product Development and Product Life-Cycle Strategies

Marketing Management 11 May New Product Development.

9- 1 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall i t ’s good and good for you Chapter Nine New-Product Development and Product.

New-Product Development and Product Life-Cycle Strategies 9 Principles of Marketing.

Kotler / Armstrong, Chapter 9

Learning Goals Learn how companies find and develop new-product ideas

Copyright © 2007 Pearson Education Canada9-1 Chapter Nine New Product Development and Product Life Cycle Strategies with Duane Weaver.

New Product Development and Product Life-Cycle Strategies

Principles of Marketing

New-Product Development & Product Life-Cycle Strategies.

 Copyright 1999 Prentice Hall 9-1 Chapter 9 New Product Development and Product Life-Cycle Strategies PRINCIPLES OF MARKETING Eighth Edition Philip Kotler.

Objectives Understand how companies find and develop new-product ideas. Learn the steps in the new-product development process. Know the stages of the.

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New Product Development PowerPoint Template

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New Product Development PowerPoint Template Strategy and Plan For Presentations

If you have a creative idea for a new product or service and looking for a comprehensive PowerPoint template to present it then our New Product Development PowerPoint Template is a perfect choice for you. This New Product Launch Development  PPT Theme packed with 64 easy to use and edit slides, Infographics, Diagrams, and Timelines, with more than 125 multiple colors schemes, and over 5500 free vector icons.

With this professional New Product Development PPT templates, you will find all slides designs you need to bring your idea to life and put it into action, as well as, easily organize your product design and development project, outlines the steps necessary to succeed in a new market or with a new customer, launching new products and services, or even moving a current product into a new market.

This template is available as Google Slides Template: Download New Product Development Google Slides Template Here >

Key Features:

• 64 Unique & Creative slides
• 2 Aspect Ratio (4:3 & 16:9)
• Fully and Easily editable content
• 125+ Stunning Premade Theme colors. ( What this means? )
• 5500+ Vector Icons! easily change size & color
• Unlimited Themes Color
• One-click to change all colors to fully fit your brand’s color. ( What this means? )
• 100% Vector Objects & Icons
• Free Fonts and Icons

Few PPT examples of the New Product Development Template content:

• Product Idea Screening
• New Product Introduction
• New Product Detailed Overview
• Understanding Customer Needs
• External Sources of Ideas
• Internal Sources of Ideas
• Product Roadmap Process
• Product Roadmap
• New Product Analysis
• Detailed Analysis
• Category Analysis
• Porter’s Five Forces Analysis
• Product Life Cycle
• Product Life Cycle Stages
• Tools & Techniques
• Ansoff Matrix
• Empathy Map Template
• Extended Kano Model Analysis Template
• Market Analysis
• Market Segmentation
• Product Positioning Map
• Product Market Mapping
• Competitive Strategies
• Competitive Strategy Matrix
• Market Attractiveness Matrix (GE)
• Development Plans
• Manufacturing Plan
• Operations Plan
• Marketing Launch Plan
• Marketing Communication Mix
• Digital Marketing Plan – Strategies
• Budgeting Plan
• Branding & Repositioning
• Repositioning a Product
• Repositioning Strategy
• Building Brand Preference
• Cost Analysis
• Production & Operating Cost Analysis
• Marketing & Launch Cost Analysis
• Business & Financial Analysis
• Product Feasibility & Review
• Feasibility Review
• Evaluating Scores
• Alpha & Beta Testing Timelines
• Product Quality Check
• Launch Monitoring Dashboard

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Free Google Slides Product Roadmap Templates

By Lulu Richter | September 24, 2024

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We’ve rounded up the top product roadmap templates in Google Slides.

Included in this article, you’ll find the following:

• Quarterly product roadmap template
• Now-next-later product roadmap template
• Feature-based product roadmap template
• Product roadmap presentation template

Google Slides Visual Product Roadmap Template

Download the Visual Product Roadmap Template for Google Slides

When to Use This Template: Use this template to highlight key milestones or strategic goals along a product’s journey, communicate long-term product strategy to stakeholders, or outline the key phases of a new product or feature development initiative.

Notable Template Features: This template uses an image of a road from the perspective of a driver to engage viewers and emphasize forward movement. Color-coded markers visually differentiate each goal or milestone.

Google Slides Quarterly Milestones Product Roadmap Template

Download the Quarterly Milestones Product Roadmap Template for Google Slides

When to Use This Template: Use this quarterly product roadmap to monitor progress on various products simultaneously.

Notable Template Features: This template provides milestone markers in an easily digestible format for each product over four quarters. The template design allows you to track multiple product timelines simultaneously.

Google Slides 5-Year Product Strategy Roadmap Template

Download the 5-Year Product Strategy Roadmap Template for Google Slides

When to Use This Template: Use this product strategy roadmap template to conduct high-level strategic planning and track long-term initiatives over a five-year period.

Notable Template Features:  This roadmap allows you to align broad themes, such as innovation, market expansion, or performance, with activities spread across five years. Color-coded rows and a horizontal timeline allow stakeholders to see the relationship between various strategic priorities and their execution.

Google Slides Simple Product Roadmap Template

Download the Simple Product Roadmap Template for Google Slides

When to Use This Template:  This product roadmap template works well for Agile planning and for teams that need to adjust priorities frequently. Use the template to help teams stay focused on what's important now while planning for upcoming work.

Notable Template Features:  This template offers a simple layout, with initiatives organized into a now-next-later timeline. Tasks are grouped by urgency rather than specific dates, emphasizing key points while allowing flexibility.

Google Slides Agile Product Development Roadmap Template

Download the Agile Product Development Roadmap Template for Google Slides

When to Use This Template:  Use this roadmap template to coordinate cross-functional initiatives and track progress within an Agile framework. The template can be used for sprint planning, managing release cycles, or maintaining alignment across product, development, user experience, and quality assurance functions.

Notable Template Features: This template is split into four slides to allow you to track specific user stories or tasks within each sprint in a detailed manner while also maintaining a high-level view of progress. The template’s structure mirrors the collaboration common in Agile software development teams. Each slide allows different departments to plan and track their progress in parallel.

Find more tools in our collection of  Agile product roadmap templates .

Google Slides Outcome-Based Product Roadmap Template

Download the Outcome-Based Product Roadmap Template for Google Slides

When to Use This Template: This template is designed for product planning focused on achieving specific business goals and measurable outcomes. Use the template to prioritize long-term objectives such as increasing user engagement or expanding into new markets, rather than focusing purely on feature releases.

Notable Template Features: This template offers a goal-oriented structure, with each initiative tied to a clear outcome. This format helps ensure that all efforts contribute to specific, measurable objectives, aligning product development with broader business goals.

Google Slides Feature-Based Product Roadmap Template

Download the Feature-Based Product Roadmap Template for Google Slides

When to Use This Template: Use this feature-based product roadmap template for tracking feature development across multiple releases. Product managers can share upcoming features, organize the features by theme or category, and show how these features will be rolled out over different releases.

Notable Template Features:  This template provides a breakdown of which features will be delivered in each release, giving stakeholders a view of both short-term and long-term plans. The template includes a slide with editable sample content and three blank slides with varying numbers of feature rows and release columns.

Google Slides Product Roadmap Presentation Template

Download the Product Roadmap Presentation Template for Google Slides

When to Use This Template: Use this product roadmap slide deck for product strategy presentations. Create a comprehensive overview of the product’s development path, goals, and key features.

Notable Template Features: This template includes slides for the product’s vision, objectives, releases, potential challenges, and next steps. Quarterly and six-month roadmaps provide visual timelines for features, initiatives, or product categories.

To learn more about communicating your vision effectively, read our  complete guide to product roadmaps, and learn  how to create a product roadmap following expert tips and best practices. 

Google Slides Product Release Roadmap Template

Download the Product Release Roadmap Template for Google Slides

When to Use This Template:  Software development teams or product managers can use this template when managing both feature rollouts and post-launch activities. This template is suited to Agile environments where regular updates are planned and delivered over several iterations.

Notable Template Features: This template divides tasks into three categories — new features, bug fixes, and promotional efforts — to help product teams track what will be included in each release. The template uses color gradients and a swimlane format to differentiate between different tasks, as well as between different releases.

Google Slides Digital Marketing Product Roadmap Template

Download the Digital Marketing Product Roadmap Template for Google Slides

When to Use This Template: Use this product marketing roadmap to align marketing efforts with the product’s launch cycle. Track the performance of each marketing initiative to ensure they support the overall product strategy.

Notable Template Features: This template provides a quarterly timeline for digital marketing channels, including social media, content marketing, market research, online advertising, and web development. Edit the categories and add your product marketing activities to create a customized roadmap.

Visualize your product strategy and plan your milestones better with this collection of  product roadmap slide templates and  product roadmaps in multiple formats , including IT strategy and technology roadmaps.

Create Your Ideal Product Roadmap With Timeline View in Smartsheet

Timeline view in Smartsheet empowers users to plan, visualize, and collaborate on date-based work in real-time, enabling you to effortlessly organize tasks, track progress, and communicate status.

In just a few clicks, launch your project’s timeline on any sheet to visualize your work, understand the details, and adjust information, making it easy to track project progress, detect blockers, and communicate statuses.

Discover how timeline view in Smartsheet can help your team visualize date-based work and achieve greater efficiency and transparency across projects.

Learn more about timeline view in Smartsheet .

Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

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Product Development Project Proposal

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Bringing a product to the market requires careful planning, good timing and hard work. State your ideas and put a new proposal on the table with this new template. It covers lots of different approachs used in business and it's filled to the brim with useful infographics, roadmaps, graphs and visual resources in general to showcase the data in a clear way.

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