case study questions to ask students

• Case Studies

Teaching Guide

• Using the Open Case Studies Website
• Using the UBC Wiki
• Open Educational Resources
• Case Implementation
• Get Involved
• Process Documentation

Case studies offer a student-centered approach to learning that asks students to identify, explore, and provide solutions to real-world problems by focusing on case-specific examples (Wiek, Xiong, Brundiers, van der Leeuw, 2014, p 434). This approach simulates real life practice in sustainability education in that it illuminates the ongoing complexity of the problems being addressed. Publishing these case studies openly, means they can be re-used in a variety of contexts by others across campus and beyond. Since the cases never “end”; at any time students from all over UBC campus can engage with their content, highlighting their potential as powerful educational tools that can foster inter-disciplinary research of authentic problems. Students contributing to the case studies are making an authentic contribution to a deepening understanding of the complex challenges facing us in terms of environmental ethics and sustainability.

The case studies are housed on the UBC Wiki, and that content is then fed into the Open Case Studies website. The UBC Wiki as a platform for open, collaborative course work enables students to create, respond to and/or edit case studies, using the built in features (such as talk pages, document history and contributor track backs) to make editing transparent. The wiki also also helps students develop important transferable skills such as selection and curation of multimedia (while attending to copyright and re-use specifications), citation and referencing, summarizing research, etc. These activities help build critical thinking, creativity, collaboration, and digital literacy.

This guide is intended to help you get started with your case study project by offering:

• Information on how to use the UBC Wiki
• Research that supports case studies as effective tools for active learning
• Instructional strategies for teaching effectively with case studies
• Sample case study assignments used by UBC instructors

The UBC Wiki is a set of webpages accessible to anyone with a CWL account and has many unique features in addition to collaborative writing including the ability to revive previous drafts, and notifications setting that can support instructors in monitoring individual student contributions, or support students to better manage their collaborative efforts on their own. Using a wiki successfully in a course, however, requires proper facilitation and support from instructors and TAs.

The following links are helpful in getting started:

General Information:

• Navigating the Wiki: http://wiki.ubc.ca/Help:Navigation
• Wiki Help Table of Contents: http://wiki.ubc.ca/Help:Contents
• Frequently Asked Questions: http://wiki.ubc.ca/Help:Contents#Frequently_Asked_Questions

Self-Guided Wiki Tutorials:

• Getting Started With UBC Wiki - short video and links to common formatting needs.
• Beginner: http://wiki.ubc.ca/Documentation:MediaWiki_Basics/Learning_Activities/Beginner
• Intermediate: http://wiki.ubc.ca/Documentation:MediaWiki_Basics/Learning_Activities/Intermediate
• Advanced: http://wiki.ubc.ca/Documentation:MediaWiki_Basics/Learning_Activities/Advanced

The idea that learning is "active" is influenced by social constructivism , which emphasizes collaboration in the active co-construction of meaning among learners. Simply put, learning happens when people collaborate and interact with authentic learning tasks and situations. These ideas are becoming increasingly prevalent in the scholarly literature on teaching and learning (see for instance, Wilson 1996) and have important implications for pedagogy, especially in the university where traditional lectures remain the dominant instructional strategy. When students are asked to respond to authentic problems and questions, they assume responsibility for the trajectory of their learning, rather than it being decided upon by the instructor. This practice, also referred to as “student-centered learning” allows the students to become “active” participants in the construction of their understandings.

One of the easiest ways to develop higher order cognitive capacities (critical thinking, problem solving, creativity etc.) is through pedagogies that support inquiry based learning, thereby allowing students the opportunity to “develop [as] inquirers and to use curiosity, the urge to explore and understand...to become researchers and lifelong learners” (Justice, Rice, Roy, Hudspith & Jenkins,2009, p. 843). Because case studies are often collaborative, they provide unique inquiry based learning opportunities that will foster active engagement in student learning, while also teaching transferable skills (teamwork, collaboration, technology literacy). That the cases never “end” and that they can be considered by students and faculty from all over the UBC community, highlights their potential as powerful educational tools that can foster inter-disciplinary research of authentic problems.

Using case studies successfully in a course requires purposefully scaffolded support from the instructor and TA's. Instructors must properly introduce assignments, as well as facilitate and monitor the progress of students while they work on assignments. This will help ensure that students understand the purpose and value of the work they are doing and will also allow instructors and TA's to provide appropriate support and guidance.

The following instructional strategies will help you teach effectively using case studies:

1. Getting Started:

• Outline Your "Big Picture" Goals and Expectations : Communicate to students what you are hoping they will learn (Or have them tell you why they think you would ask them to work with case studies!). It is also important to discuss the quality of work you expect and offer specific examples of what that looks like. If you have any, look at exemplars of past student work, or simply evaluate existing case studies to generate a list of defining characteristics. Doing this will provide students with valuable tangible and visual examples of what you expect.
• Define "Case Study" : Don't assume that students understand what case-studies are, especially at the undergraduate level. Take the time to talk about what a case study is and why they are powerful teaching/learning tools. This can be facilitated during a tutorial with small group discussion. See Case Study Resources.
• Pick Case Studies Purposefully : If you are planning on having students evaluate case studies, make sure to read them in advance and have a clear understanding of why you chose it. This will help facilitate discussion and field student questions.
• Set the Context for the Evaluating or Creating the Case Study : Whether you are having students write the case studies themselves, or you are having them examine an existing case, it is important to set the parameters for how you want students to approach the problem. For instance, you may have them evaluate the case from the perspective of an industry professional, a community group or member, or even from their own perspective of university students. Whatever you choose, make sure you communicate this clearly.
• Set the Parameters for Evaluating or Creating the Case Study : Clearly outline all the information you want students to find out, and how you want it reported. You may want students to focus on some areas and disregard others, or you may want them to consider all the facts equally. Whatever you choose, make sure you communicate this clearly.

2. Use, Revise, and/or Create

• Use the case studies as they are : One way to use the case studies in courses is to have students read and discuss them as they are. They can be read on the open case studies website, downloaded from the wiki and embedded into another website, or downloaded in PDF or Microsoft Word format (see this guide for how to embed or download the case studies)
• If you are only making minor edits such as fixing a broken link or a typo, please go ahead. You could add a note about this to the "discussion" page to explain (see the tab at the top of each wiki page).
• You could add a section at the bottom of the case study with a perspective on it from your discipline. Some of the case studies already have sections at the bottom that are titled "What would a ___ do?" You can add a new one of those to give a different disciplinary perspective.
• If you want to make more substantial changes, it would be best if you copied and pasted the wiki content into a new page so as to preserve the original. The original version may be used in other courses by the instructor/students who created it, so making significant changes could be a problem! And those changes might be reverted by the original instructor and students (wiki pages keep all past versions, and those changes can easily be reverted). If you would like to substantially revise a case study, please contact Christina Hendricks, who can help you get started and then get the new version into the collection: [email protected]
• Create new case studies : We are always looking for new case studies for the collection! If you think you would like to write one, or involve your students in writing one, please contact Christina Hendricks: [email protected]

3. Guiding Case Study Discussions:

• Ask open-ended questions : Open-ended questions cannot be answered using "yes" or "no". Be careful when wording discussion questions, allowing them to be as open as possible.
• Listen Actively : Actively listen to students by paraphrasing what they have said to you and saying it back (e.g. "What I heard is....Is this what you meant?"). This will help you pay close attention to what they say and clarify any possible miscommunication.
• Role Play : Ask students to take on the perspective of different interested parties in considering the case study.
• Compare and Contrast : Ask students to compare and contrast cases in similar areas from the open case study collection. Discuss whether there are similar problems or possible solutions for the cases.

4. Staying on Track:

• Develop a Protocol for Collaboration : Have students outline how they will collaborate at the start of the assignment to ensure that the work is shared evenly and that each student has a purposeful role.
• Set Benchmark Assignments : Make sure students stay on track by requiring smaller assignments or assessments along the way. This can be as simple as coming to tutorial with a portion of the case-study written for peer critique and analysis.
• Give Students Adequate Time : Allow students enough time to read and consider case-studies thoughtfully. The more time you can provide, the less overwhelmed students will feel. This will encourage them to go deeper with their case study and their learning.
• Forestry : In this assignment, students in a graduate course wrote their own case studies. This link provides information on the assignment, a handout given to the students, and a grading rubric: Short-Term Assignment: What is Illegal Logging? - Teacher Guide
• Political Science : Students in a third-year political science class responded to a case study written by the instructor. They worked in groups to create action plans for climate change problems. This link provides information on the assignment as well as a handout given to the students: Class Activity: Action Plans for Climate Change - Teacher Guide
• Education : Teacher candidates in the Faculty of Education respond to case studies written by students. They discuss a case study and respond to questions with the goal of identifying the issues raised, perspectives involved and possible ways forward. The goal is to support decision making related to online presence and social media engagement. Digital Tattoo Case Studies for Student Teachers Facilitators' Guide

100 Best Case Study Questions for Your Next Customer Spotlight

Published: November 29, 2022

Case studies and testimonials are helpful to have in your arsenal. But to build an effective library, you need to ask the right case study questions. You also need to know how to write a case study .

Case studies are customers' stories that your sales team can use to share relevant content with prospects . Not only that, but case studies help you earn a prospect's trust, show them what life would be like as your customer, and validate that your product or service works for your clients.

Before you start building your library of case studies, check out our list of 100 case study questions to ask your clients. With this helpful guide, you'll have the know-how to build your narrative using the " Problem-Agitate-Solve " Method.

What makes a good case study questionnaire?

The ultimate list of case study questions, how to ask your customer for a case study, creating an effective case study.

Certain key elements make up a good case study questionnaire.

A questionnaire should never feel like an interrogation. Instead, aim to structure your case study questions like a conversation. Some of the essential things that your questionnaire should cover include:

• The problem faced by the client before choosing your organization.
• Why they chose your company.
• How your product solved the problem clients faced.
• The measurable results of the service provided.
• Data and metrics that prove the success of your service or product, if possible.

You can adapt these considerations based on how your customers use your product and the specific answers or quotes that you want to receive.

What makes a good case study question?

A good case study question delivers a powerful message to leads in the decision stage of your prospective buyer's journey.

Since your client has agreed to participate in a case study, they're likely enthusiastic about the service you provide. Thus, a good case study question hands the reins over to the client and opens a conversation.

Try asking open-ended questions to encourage your client to talk about the excellent service or product you provide.

Free Case Study Templates

Tell us about yourself to access the templates..

Categories for the Best Case Study Questions

• Case study questions about the customer's business
• Case study questions about the environment before the purchase
• Case study questions about the decision process
• Case study questions about the customer's business case
• Case study questions about the buying team and internal advocates
• Case study questions about customer success
• Case study questions about product feedback
• Case study questions about willingness to make referrals
• Case study question to prompt quote-worthy feedback
• Case study questions about the customers' future goals

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

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Case Study Interview Questions About the Customer's Business

Knowing the customer's business is an excellent way of setting the tone for a case study.

Use these questions to get some background information about the company and its business goals. This information can be used to introduce the business at the beginning of the case study — plus, future prospects might resonate with their stories and become leads for you.

• Would you give me a quick overview of [company]? This is an opportunity for the client to describe their business in their own words. You'll get useful background information and it's an easy prompt to get the client talking.
• Can you describe your role? This will give you a better idea of the responsibilities they are subject to.
• How do your role and team fit into the company and its goals? Knowing how the team functions to achieve company goals will help you formulate how your solution involves all stakeholders.
• How long has your company been in business? Getting this information will help the reader gauge if pain points are specific to a startup or new company vs. a veteran company.
• How many employees do you have? Another great descriptor for readers to have. They can compare the featured company size with their own.
• Is your company revenue available? If so, what is it? This will give your readers background information on the featured company's gross sales.
• Who is your target customer? Knowing who the target audience is will help you provide a better overview of their market for your case study readers.
• How does our product help your team or company achieve its objectives? This is one of the most important questions because it is the basis of the case study. Get specifics on how your product provided a solution for your client. You want to be able to say "X company implemented our solution and achieved Y. "
• How are our companies aligned (mission, strategy, culture, etc.)? If any attributes of your company's mission or culture appealed to the client, call it out.

How many people are on your team? What are their roles? This will help describe key players within the organization and their impact on the implementation of your solution.

Case Study Interview Questions About the Environment Before the Purchase

A good case study is designed to build trust. Ask clients to describe the tools and processes they used before your product or service. These kinds of case study questions will highlight the business' need they had to fulfill and appeal to future clients.

• What was your team's process prior to using our product? This will give the reader a baseline to compare the results for your company's product.
• Were there any costs associated with the process prior to using our product? Was it more expensive? Was it worth the cost? How did the product affect the client's bottom line? This will be a useful metric to disclose if your company saved the client money or was more cost-efficient.
• What were the major pain points of your process prior to using our product? Describe these obstacles in detail. You want the reader to get as much information on the problem as possible as it sets up the reasoning for why your company's solution was implemented.
• Did our product replace a similar tool or is this the first time your team is using a product like this? Were they using a similar product? If so, having this information may give readers a reason to choose your brand over the competition.
• What other challenges were you and your team experiencing prior to using our product? The more details you can give readers regarding the client's struggles, the better. You want to paint a full picture of the challenges the client faced and how your company resolved them.
• Were there any concerns about how your customers would be impacted by using our product? Getting answers to this question will illustrate to readers the client's concerns about switching to your service. Your readers may have similar concerns and reading how your client worked through this process will be helpful.
• Why didn't you buy our product or a similar product earlier? Have the client describe any hesitations they had using your product. Their concerns may be relatable to potential leads.
• Were there any "dealbreakers" involved in your decision to become a customer? Describing how your company was able to provide a solution that worked within those parameters demonstrates how accommodating your brand is and how you put the customer first. It's also great to illustrate any unique challenges the client had. This better explains their situation to the reader.
• Did you have to make any changes you weren't anticipating once you became a customer? Readers of your case study can learn how switching to your product came with some unexpected changes (good or bad) and how they navigated them. If you helped your client with troubleshooting, ask them to explain that here.

How has your perception of the product changed since you've become a customer? Get the interviewee to describe how your product changed how they do business. This includes how your product accomplished what they previously thought was impossible.

Case Study Interview Questions About the Decision Process

Readers of the case study will be interested in which factors influenced the decision-making process for the client. If they can relate to that process, there's a bigger chance they'll buy your product.

The answers to these questions will help potential customers through their decision-making process.

• How did you hear about our product? If the client chose to work with you based on a recommendation or another positive case study, include that. It will demonstrate that you are a trusted brand with an established reputation for delivering results.
• How long had you been looking for a solution to this problem? This will add to the reader's understanding of how these particular challenges impacted the company before choosing your product.
• Were you comparing alternative solutions? Which ones? This will demonstrate to readers that the client explored other options before choosing your company.
• Would you describe a few of the reasons you decided to buy our product? Ask the interviewee to describe why they chose your product over the competition and any benefits your company offered that made you stand out.
• What were the criteria you used when deciding to buy our product? This will give readers more background insight into the factors that impacted their decision-making process.
• Were there any high-level initiatives or goals that prompted the decision to buy? For example, was this decision motivated by a company-wide vision? Prompt your clients to discuss what lead to the decision to work with you and how you're the obvious choice.
• What was the buying process like? Did you notice anything exceptional or any points of friction? This is an opportunity for the client to comment on how seamless and easy you make the buying process. Get them to describe what went well from start to finish.
• How would you have changed the buying process, if at all? This is an opportunity for you to fine-tune your process to accommodate future buyers.
• Who on your team was involved in the buying process? This will give readers more background on the key players involved from executives to project managers. With this information, readers can see who they may potentially need to involve in the decision-making process on their teams.

Case Study Interview Questions About the Customer's Business Case

Your case study questions should ask about your product or solution's impact on the customer's employees, teams, metrics, and goals. These questions allow the client to praise the value of your service and tell others exactly what benefits they derived from it.

When readers review your product or service's impact on the client, it enforces the belief that the case study is credible.

• How long have you been using our product? This will help readers gauge how long it took to see results and your overall satisfaction with the product or service.
• How many different people at your company use our product? This will help readers gauge how they can adapt the product to their teams if similar in size.
• Are there multiple departments or teams using our product? This will demonstrate how great of an impact your product has made across departments.
• How do you and your team currently use the product? What types of goals or tasks are you using the product to accomplish? Get specifics on how the product actively helps the client achieve their goals.
• If other teams or departments are using our product, do you know how they're using it? With this information, leads can picture how they can use your product across their teams and how it may improve their workflow and metrics.
• What was the most obvious advantage you felt our product offered during the sales process? The interviewee should explain the benefits they've gained from using your product or service. This is important for convincing other leads you are better than the competition.
• Were there any other advantages you discovered after using the product more regularly? Your interviewee may have experienced some additional benefits from using your product. Have them describe in detail what these advantages are and how they've helped the company improve.
• Are there any metrics or KPIs you track with our product? What are they? The more numbers and data the client can provide, the better.
• Were you tracking any metrics prior to using our product? What were they? This will allow readers to get a clear, before-and-after comparison of using your product.
• How has our product impacted your core metrics? This is an opportunity for your clients to drive home how your product assisted them in hitting their metrics and goals.

Case Study Interview Questions About the Buying Team and Internal Advocates

See if there are any individuals at the customer's company who are advocates for your product.

• Are there any additional team members you consider to be advocates for our product? For example, does anyone stick out as a "power user" or product expert on your team? You may want to interview and include these power users in your case study as well. Consider asking them for tips on using your service or product.
• Is there anyone else on your team you think we should talk to? Again, the more people can share their experience using your product, the better.
• Are there any team members who you think might not be the biggest fans of our product or who might need more training? Providing extra support to those struggling with your product may improve their user experience and turn into an opportunity to not only learn about their obstacles but turn them into a product fan
• Would you share some details about how your team implemented our product? Get as much information as possible about the rollout. Hopefully, they'll gush about how seamless the process was.
• Who from your company was involved in implementing our product? This will give readers more insight into who needs to be involved for a successful rollout of their own.
• Were there any internal risks or additional costs involved with implementing our product? If so, how did you address them? This will give insight into the client's process and rollout and this case study question will likely provide tips on what potential leads should be on the lookout for.
• Is there a training process in place for your team's use of our product? If so, what does it look like? If your company provided support and training to the client, have them describe that experience.
• About how long does it take a new team member to get up to speed with our product? This will help leads determine how much time it will take to onboard an employee to your using your product. If a new user can quickly get started seamlessly, it bodes well for you.
• What was your main concern about rolling this product out to your company? Describing their challenges in detail will provide readers with useful insight.

Case Study Interview Questions About Customer Success

Has the customer found success with your product? Ask these questions to learn more.

• By using our product can you measure any reduced costs? If it has, you'll want to emphasize those savings in your case study.
• By using our product can you measure any improvements in productivity or time savings? Any metrics or specific stories your interviewee can provide will help demonstrate the value of your product.
• By using our product can you measure any increases in revenue or growth? Again, say it with numbers and data whenever possible.
• Are you likely to recommend our product to a friend or colleague? Recommendations from existing customers are some of the best marketing you can get.
• How has our product impacted your success? Your team's success? Getting the interviewee to describe how your product played an integral role in solving their challenges will show leads that they can also have success using your product.
• In the beginning, you had XYZ concerns; how do you feel about them now? Let them explain how working with your company eliminated those concerns.
• I noticed your team is currently doing XYZ with our product. Tell me more about how that helps your business. Illustrate to your readers how current customers are using your product to solve additional challenges. It will convey how versatile your product is.
• Have you thought about using our product for a new use case with your team or at your company? The more examples of use cases the client can provide, the better.
• How do you measure the value our product provides? Have the interviewee illustrate what metrics they use to gauge the product's success and how. Data is helpful, but you should go beyond the numbers. Maybe your product improved company morale and how teams work together.

Case Study Interview Questions About Product Feedback

Ask the customer if they'd recommend your product to others. A strong recommendation will help potential clients be more open to purchasing your product.

• How do other companies in this industry solve the problems you had before you purchased our product? This will give you insight into how other companies may be functioning without your product and how you can assist them.
• Have you ever talked about our product to any of your clients or peers? What did you say? This can provide you with more leads and a chance to get a referral.
• Why would you recommend our product to a friend or client? Be sure they pinpoint which features they would highlight in a recommendation.
• Can you think of any use cases your customers might have for our product? Similar industries may have similar issues that need solutions. Your interviewee may be able to provide a use case you haven't come up with.
• What is your advice for other teams or companies who are tackling problems similar to those you had before you purchased our product? This is another opportunity for your client to talk up your product or service.
• Do you know someone in X industry who has similar problems to the ones you had prior to using our product? The client can make an introduction so you can interview them about their experience as well.
• I noticed you work with Company Y. Do you know if they are having any pain points with these processes? This will help you learn how your product has impacted your client's customers and gain insight into what can be improved.
• Does your company participate in any partner or referral programs? Having a strong referral program will help you increase leads and improve customer retention.
• Can I send you a referral kit as a thank-you for making a referral and give you the tools to refer someone to us? This is a great strategy to request a referral while rewarding your existing customers.
• Are you interested in working with us to produce additional marketing content? The more opportunities you can showcase happy customers, the better.

Case Study Interview Questions About Willingness to Make Referrals

• How likely are you to recommend our product to a friend or client? Ideally, they would definitely refer your product to someone they know.
• Can you think of any use cases your customers might have for our product? Again, your interviewee is a great source for more leads. Similar industries may have similar issues that need solutions. They may be able to provide a use case you haven't come up with.
• I noticed you work with Company Y; do you know if they are having any pain points with these processes? This will help you learn how your product has impacted your client's customers and gain insight into what can be improved.

Case Study Interview Questions to Prompt Quote-Worthy Feedback

Enhance your case study with quotable soundbites from the customer. By asking these questions, prospects have more insight into other clients and their success with your product — which helps build trust.

• How would you describe your process in one sentence prior to using our product? Ideally, this sentence would quickly and descriptively sum up the most prominent pain point or challenge with the previous process.
• What is your advice to others who might be considering our product? Readers can learn from your customer's experience.
• What would your team's workflow or process be like without our product? This will drive home the value your product provides and how essential it is to their business.
• Do you think the investment in our product was worthwhile? Why? Have your customer make the case for the value you provide.
• What would you say if we told you our product would soon be unavailable? What would this mean to you? Again, this illustrates how integral your product is to their business.
• How would you describe our product if you were explaining it to a friend? Your customers can often distill the value of your product to their friends better than you can.
• What do you love about your job? Your company? This gives the reader more background on your customer and their industry.
• What was the worst part of your process before you started using our product? Ideally, they'd reiterate how your product helped solve this challenge.
• What do you love about our product? Another great way to get the customer's opinion about what makes your product worth it.
• Why do you do business with us? Hopefully, your interviewee will share how wonderful your business relationship is.

Case Study Interview Questions About the Customers' Future Goals

Ask the customer about their goals, challenges, and plans for the future. This will provide insight into how a business can grow with your product.

• What are the biggest challenges on the horizon for your industry? Chances are potential leads within the same industry will have similar challenges.
• What are your goals for the next three months? Knowing their short-term goals will enable your company to get some quick wins for the client.
• How would you like to use our product to meet those challenges and goals? This will help potential leads understand that your product can help their business as they scale and grow.
• Is there anything we can do to help you and your team meet your goals? If you haven't covered it already, this will allow your interviewee to express how you can better assist them.
• Do you think you will buy more, less, or about the same amount of our product next year? This can help you gauge how your product is used and why.
• What are the growth plans for your company this year? Your team? This will help you gain insight into how your product can help them achieve future goals.
• How can we help you meet your long-term goals? Getting specifics on the needs of your clients will help you create a unique solution designed for their needs.
• What is the long-term impact of using our product? Get their feedback on how your product has created a lasting impact.
• Are there any initiatives that you personally would like to achieve that our product or team can help with? Again, you want to continue to provide products that help your customers excel.
• What will you need from us in the future? This will help you anticipate the customer's business needs.
• Is there anything we can do to improve our product or process for working together in the future? The more feedback you can get about what is and isn't working, the better.

Before you can start putting together your case study, you need to ask your customer's permission.

If you have a customer who's seen success with your product, reach out to them. Use this template to get started:

Thank you & quick request

Hi [customer name],

Thanks again for your business — working with you to [solve X, launch Y, take advantage of Z opportunity] has been extremely rewarding, and I'm looking forward to more collaboration in the future.

[Name of your company] is building a library of case studies to include on our site. We're looking for successful companies using [product] to solve interesting challenges, and your team immediately came to mind. Are you open to [customer company name] being featured?

It should be a lightweight process — [I, a product marketer] will ask you roughly [10, 15, 20] questions via email or phone about your experience and results. This case study will include a blurb about your company and a link to your homepage (which hopefully will make your SEO team happy!)

In any case, thank you again for the chance to work with you, and I hope you have a great week.

[Your name]

If one of your customers has recently passed along some praise (to you, their account manager, your boss; on an online forum; to another potential customer; etc.), then send them a version of this email:

Hey [customer name],

Thanks for the great feedback — I'm really glad to hear [product] is working well for you and that [customer company name] is getting the results you're looking for.

My team is actually in the process of building out our library of case studies, and I'd love to include your story. Happy to provide more details if you're potentially interested.

Either way, thank you again, and I look forward to getting more updates on your progress.

You can also find potential case study customers by usage or product data. For instance, maybe you see a company you sold to 10 months ago just bought eight more seats or upgraded to a new tier. Clearly, they're happy with the solution. Try this template:

I saw you just [invested in our X product; added Y more users; achieved Z product milestone]. Congratulations! I'd love to share your story using [product] with the world -- I think it's a great example of how our product + a dedicated team and a good strategy can achieve awesome results.

Are you open to being featured? If so, I'll send along more details.

Case Study Benefits

• Case studies are a form of customer advocacy.
• Case studies provide a joint-promotion opportunity.
• Case studies are easily sharable.
• Case studies build rapport with your customers.
• Case studies are less opinionated than customer reviews.

1. Case studies are a form of customer advocacy.

If you haven't noticed, customers aren't always quick to trust a brand's advertisements and sales strategies.

With every other brand claiming to be the best in the business, it's hard to sort exaggeration from reality.

This is the most important reason why case studies are effective. They are testimonials from your customers of your service. If someone is considering your business, a case study is a much more convincing piece of marketing or sales material than traditional advertising.

2. Case studies provide a joint-promotion opportunity.

Your business isn't the only one that benefits from a case study. Customers participating in case studies benefit, too.

Think about it. Case studies are free advertisements for your customers, not to mention the SEO factor, too. While they're not promoting their products or services, they're still getting the word out about their business. And, the case study highlights how successful their business is — showing interested leads that they're on the up and up.

3. Case studies are easily sharable.

No matter your role on the sales team, case studies are great to have on hand. You can easily share them with leads, prospects, and clients.

Whether you embed them on your website or save them as a PDF, you can simply send a link to share your case study with others. They can share that link with their peers and colleagues, and so on.

Case studies can also be useful during a sales pitch. In sales, timing is everything. If a customer is explaining a problem that was solved and discussed in your case study, you can quickly find the document and share it with them.

4. Case studies build rapport with your customers.

While case studies are very useful, they do require some back and forth with your customers to obtain the exact feedback you're looking for.

Even though time is involved, the good news is this builds rapport with your most loyal customers. You get to know them on a personal level, and they'll become more than just your most valuable clients.

And, the better the rapport you have with them, the more likely they'll be to recommend your business, products, or services to others.

5. Case studies are less opinionated than customer reviews.

Data is the difference between a case study and a review. Customer reviews are typically based on the customer's opinion of your brand. While they might write a glowing review, it's completely subjective and there's rarely empirical evidence supporting their claim.

Case studies, on the other hand, are more data-driven. While they'll still talk about how great your brand is, they support this claim with quantitative data that's relevant to the reader. It's hard to argue with data.

An effective case study must be genuine and credible. Your case study should explain why certain customers are the right fit for your business and how your company can help meet their specific needs. That way, someone in a similar situation can use your case study as a testimonial for why they should choose your business.

Use the case study questions above to create an ideal customer case study questionnaire. By asking your customers the right questions, you can obtain valuable feedback that can be shared with potential leads and convert them into loyal customers.

Editor’s Note: This article was originally published in June 2021 and has been updated for comprehensiveness.

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Using Case Studies to Teach

Why Use Cases?

Many students are more inductive than deductive reasoners, which means that they learn better from examples than from logical development starting with basic principles. The use of case studies can therefore be a very effective classroom technique.

Case studies are have long been used in business schools, law schools, medical schools and the social sciences, but they can be used in any discipline when instructors want students to explore how what they have learned applies to real world situations. Cases come in many formats, from a simple “What would you do in this situation?” question to a detailed description of a situation with accompanying data to analyze. Whether to use a simple scenario-type case or a complex detailed one depends on your course objectives.

Most case assignments require students to answer an open-ended question or develop a solution to an open-ended problem with multiple potential solutions. Requirements can range from a one-paragraph answer to a fully developed group action plan, proposal or decision.

Common Case Elements

Most “full-blown” cases have these common elements:

• A decision-maker who is grappling with some question or problem that needs to be solved.
• A description of the problem’s context (a law, an industry, a family).
• Supporting data, which can range from data tables to links to URLs, quoted statements or testimony, supporting documents, images, video, or audio.

Case assignments can be done individually or in teams so that the students can brainstorm solutions and share the work load.

The following discussion of this topic incorporates material presented by Robb Dixon of the School of Management and Rob Schadt of the School of Public Health at CEIT workshops. Professor Dixon also provided some written comments that the discussion incorporates.

Advantages to the use of case studies in class

A major advantage of teaching with case studies is that the students are actively engaged in figuring out the principles by abstracting from the examples. This develops their skills in:

• Problem solving
• Analytical tools, quantitative and/or qualitative, depending on the case
• Decision making in complex situations
• Coping with ambiguities

Guidelines for using case studies in class

In the most straightforward application, the presentation of the case study establishes a framework for analysis. It is helpful if the statement of the case provides enough information for the students to figure out solutions and then to identify how to apply those solutions in other similar situations. Instructors may choose to use several cases so that students can identify both the similarities and differences among the cases.

Depending on the course objectives, the instructor may encourage students to follow a systematic approach to their analysis.  For example:

• What is the issue?
• What is the goal of the analysis?
• What is the context of the problem?
• What key facts should be considered?
• What alternatives are available to the decision-maker?
• What would you recommend — and why?

An innovative approach to case analysis might be to have students  role-play the part of the people involved in the case. This not only actively engages students, but forces them to really understand the perspectives of the case characters. Videos or even field trips showing the venue in which the case is situated can help students to visualize the situation that they need to analyze.

Accompanying Readings

Case studies can be especially effective if they are paired with a reading assignment that introduces or explains a concept or analytical method that applies to the case. The amount of emphasis placed on the use of the reading during the case discussion depends on the complexity of the concept or method. If it is straightforward, the focus of the discussion can be placed on the use of the analytical results. If the method is more complex, the instructor may need to walk students through its application and the interpretation of the results.

Leading the Case Discussion and Evaluating Performance

Decision cases are more interesting than descriptive ones. In order to start the discussion in class, the instructor can start with an easy, noncontroversial question that all the students should be able to answer readily. However, some of the best case discussions start by forcing the students to take a stand. Some instructors will ask a student to do a formal “open” of the case, outlining his or her entire analysis.  Others may choose to guide discussion with questions that move students from problem identification to solutions.  A skilled instructor steers questions and discussion to keep the class on track and moving at a reasonable pace.

In order to motivate the students to complete the assignment before class as well as to stimulate attentiveness during the class, the instructor should grade the participation—quantity and especially quality—during the discussion of the case. This might be a simple check, check-plus, check-minus or zero. The instructor should involve as many students as possible. In order to engage all the students, the instructor can divide them into groups, give each group several minutes to discuss how to answer a question related to the case, and then ask a randomly selected person in each group to present the group’s answer and reasoning. Random selection can be accomplished through rolling of dice, shuffled index cards, each with one student’s name, a spinning wheel, etc.

Tips on the Penn State U. website: https://sites.psu.edu/pedagogicalpractices/case-studies/

If you are interested in using this technique in a science course, there is a good website on use of case studies in the sciences at the National Science Teaching Association.

• Effective Teaching Strategies

Using Case Studies to Develop Questioning Skills

• February 8, 2023
• Terra Gargano

Case studies have long been heralded as an impactful and critical pedagogical approach in college classrooms. Depending on how case studies are integrated into an educational space, students can increase research skills by conducting research to develop additional context when conceptualizing a case or locate additional sources to better understand themes; develop writing skills by drafting, peer reviewing, workshopping, and revising cases; expand critical thinking skills by defining or articulating problems or complexities in contexts; engage intercultural competency skills by listening to multiple perspectives, participating in dialogue, and considering cultural dynamics; and explore problem solving skills by conceptualizing action plans and analyzing consequences.

Yet there is another additional skill that is often overlooked in the implementation of case studies—the opportunity to develop questioning skills.

Questions are essential components of case studies. Tucked neatly at the end are a list of discussion questions that faculty can use to debrief or unpack the case. Initial questions faculty ask about a case can set the tone and dictate distinct pathways of discussion; frame and target the content of a dialogue or student learning; and encourage participation or quickly end a conversation. How questions are asked, when questions are introduced into the discussion, and what kinds of questions are posed affect how a case is processed and the terrains of student learning.

Developing effective questions is a skill most faculty acquired over time and with practice. Our ability as faculty to model the development and facilitation of dialogue through effective questioning is a skill that benefits all students. How can we guide students through the process of designing questions, understanding the importance of asking questions, and making connections through questioning?

Three ideas—evaluation, categorization, and ideation—for utilizing case studies to develop student questioning skills follow.

Faculty can have students critique the discussion questions associated with the case. After sharing some key ideas around types of questions and developing questions, faculty can ask students to evaluate case questions, helping students develop a critical lens that informs their own question development. Each of the approaches below highlights an important aspect of question formulation.

• Ask students to rank the questions based on importance in understanding the case and be prepared to advocate or share why their top-ranked question is the most important.
• Ask students to review and critique the wording of the questions in small groups. Do questions start with the same word or are a variety of forms of questions posed? Are the questions truly open-ended questions? Were questions too vague or too specific? Were questions loaded or leading?
• Ask students to rewrite some of the questions and then collectively negotiate a final list of questions.
• Ask students to elaborate on whether some of the questions facilitated a deeper class conversation about the case than others. Why might that be?
• Ask students to take one discussion question and create a class activity around that question that demonstrates how students’ answers can depend on how questions are asked.
• Ask students if the questions reflect the reality as they see it relating the to the case. Are the case and questions still timely? Are there questions that would be more relevant today than when the case was written?
• Ask students if the questions frame the conflict in the case in a particular way that might inform how students understand the case? Can questions be rewritten in a way that reframes the case from an alternative point of view?
• Ask students to create a concept map of all the discussion questions and the related course topics to determine if there are other concepts missing that could inform the formulation of additional questions.

Categorization

Faculty provide students with categories around which to develop additional questions. These categories could be based on Bloom’s Taxonomy, related to the content, or demonstrate the process that you want students to engage with as they strategically unpack the case. For example, consider the following categories and questions.

Analyzing the case

• What is the situation?
• What are the different values, norms, or interests of different actors in this case?
• Are these different values, norms, or interests in opposition to one another?
• What are the power relationships between different actors in this scenario?
• How power relationships influence this case?
• What cultural frame clarifies the behaviors and actions of those involved?
• What factors may have influenced the evolution of events?
• What cultural, societal, or political aspects of this case created the problem?

Solving the case

• Do you foresee a viable solution?
• If you were the individual in this case, what would you do?
• If you were advising the individual in this case, what would you tell them?
• Would some sort of compromise be possible or useful in this case?
• What are alternative solutions?
• What ethical issues does this situation present?

Contextualizing the case

• What additional information would be useful as you consider this case?
• Where else may we see a similar situation?
• What assumptions underlie the actions of the actors in the case?
• How would you describe what it is like to experience what this individual experienced?
• What histories are important to consider when evaluating this case?
• What resources or support did the individual face in their situation?
• What barriers, if any, did the individual have in facing their situation on their own?
• Should others have helped support the individual in this situation? If so, how?

Learning from the case

• What can we learn from this case?
• What feelings do you have after reading and discussing this case?
• Will our discussion about this case change your behavior in any way?
• Does this case prompt you to rethink any of your assumptions?
• How would you have handled this situation differently?
• Was there something about this case that surprised you?
• If you had to describe this case in one word, what would it be?

How do you use questioning in your class? Recognizing the ways you deploy questioning in the classroom can inform and direct the questions students develop. In groups or individually, ask student groups to create discussions that are informed by one of the ways in which you use questions in your class. The have students share, comparing and contrasting the questions created by each small group.

• Perhaps you use questioning in your classroom to foster a climate of curiosity—therefore students can be instructed to develop questions that the case doesn’t answer.
• Perhaps you use questioning to facilitate self-assessment, peer-to-peer assessment, or formative feedback—therefore students can be instructed to design questions that facilitate a dialogue about what it was like to participate in the unpacking of the case.
• Perhaps you use questioning to generate new ideas or set a research agenda—therefore students can be asked to craft questions that explore the interrelated nature of course concepts.
• Perhaps you use questioning to help students make connections or synthesize information—therefore students can be asked to formulate a question that provides the space for students to relate personal experiences to the case.

With a plethora of student-generated questions, facilitating dialogue and engagement with course concepts becomes a more focused, student-centered collaboration.

Dr. Terra Gargano teaches in the School of International Service at American University in Washington, DC, and has worked in international higher education for over 25 years.

Kofoed Wind, D. (2020, September 28). How to Write Discussion Questions That Actually Spark Discussions · Eduflow blog . Www.eduflow.com. https://www.eduflow.com/blog/how-to-write-discussion-questions-that-actually-spark-discussions

Morgan, N., & Saxton, J. (2006). Asking better questions . Pembroke Publishers.

Rothstein, D., Santana, L., & Puriefoy, W. D. (2017). Make just one change : teach students to ask their own questions . Harvard Education Press, , Cop.

Walsh, J. A., & Sattes, B. D. (2012). Thinking through quality questioning : deepening student engagement . Hawker Brownlow Education.

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Center for Teaching

Case studies.

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Case studies are stories that are used as a teaching tool to show the application of a theory or concept to real situations. Dependent on the goal they are meant to fulfill, cases can be fact-driven and deductive where there is a correct answer, or they can be context driven where multiple solutions are possible. Various disciplines have employed case studies, including humanities, social sciences, sciences, engineering, law, business, and medicine. Good cases generally have the following features: they tell a good story, are recent, include dialogue, create empathy with the main characters, are relevant to the reader, serve a teaching function, require a dilemma to be solved, and have generality.

Instructors can create their own cases or can find cases that already exist. The following are some things to keep in mind when creating a case:

• What do you want students to learn from the discussion of the case?
• What do they already know that applies to the case?
• What are the issues that may be raised in discussion?
• How will the case and discussion be introduced?
• What preparation is expected of students? (Do they need to read the case ahead of time? Do research? Write anything?)
• What directions do you need to provide students regarding what they are supposed to do and accomplish?
• Do you need to divide students into groups or will they discuss as the whole class?
• Are you going to use role-playing or facilitators or record keepers? If so, how?
• What are the opening questions?
• How much time is needed for students to discuss the case?
• What concepts are to be applied/extracted during the discussion?
• How will you evaluate students?

To find other cases that already exist, try the following websites:

• The National Center for Case Study Teaching in Science , University of Buffalo. SUNY-Buffalo maintains this set of links to other case studies on the web in disciplines ranging from engineering and ethics to sociology and business
• A Journal of Teaching Cases in Public Administration and Public Policy , University of Washington

For more information:

• World Association for Case Method Research and Application

Book Review :  Teaching and the Case Method , 3rd ed., vols. 1 and 2, by Louis Barnes, C. Roland (Chris) Christensen, and Abby Hansen. Harvard Business School Press, 1994; 333 pp. (vol 1), 412 pp. (vol 2).

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Counseling Across the Lifespan: Prevention and Treatment

Student resources, case study questions.

CASE EXAMPLE

• What should you do if parents bring their child to sessions and attend parent sessions but continue to tell their child that everything will be all right when the child is scared (i.e., rescue their child) instead of asking their child to work through his anxiety?
• How would you approach a child who is not practicing the skills at home that she is learning in therapy?
• How would you address parent questions asking why they are being asked to attend treatment when their child has a problem, especially if they say that their other children are just fine?
• How would you address the problem of one parent attending therapy to improve parenting and reporting that his spouse or partner tells him that she does not believe in the skills they are learning and tells him he is wrong in front of the child?
• How would you approach parents who defend their child’s aggression by saying that they believe that children should stand up for themselves?
• How would you approach a parent of a child with PTSD when the parent was also a victim of the trauma?
• What would you say to a parent who dismisses her child’s sadness or anxiety or misbehavior as a normal but irritating stage?
• How would you work with a parent who is depressed and whose depression interferes with helping his child with the child’s therapy?
• How would you address a parent who tells you that her child just needs medication and who does not acknowledge or think that therapy will help her child?

Key Study Skills

• Assignment Calculator
• Managing nervousness
• Allocating time and using the marking system
• Using the reading time effectively
• Answering multi-choice and short answer questions
• Answering essay and case study questions in exams
• Managing exam stress
• Academic Skills for Success

Answering essay questions in exams

Writing an essay in an exam is similar in many ways to writing an essay for an assignment: It needs to be clearly structured, and your ideas need to be linked and supported by evidence.

Essay questions in exams

• Read the question through carefully to make sure you are answering what has been asked.  Missing one part of a question can cost you a lot of marks.
• Make a quick plan of the points you want to include in your answer.
• Use essay structure: introduction, points, conclusion.  But if you run out of time, it can be a good idea to write notes.
• Get right to the point from the beginning.  Use the words from the question to write your first sentence. For example:

Question: What do you think is the most important intercultural communication issue in New Zealand? First sentence: At present in New Zealand the most important intercultural communication issue is...

• Remember to include one idea per paragraph, and to begin each paragraph with a clear topic sentence.
• Make sure your writing is legible.
• Grammar, punctuation and spelling are not as important as in an assignment but should still be of a good standard.

Answering case study questions

Exam questions that ask you to anlayse case studies (also called scenarios) are usually designed to test your ability to relate theories and concepts to real-world situations.

Preparing for case studies before the exam:

• Start by identifying the theories and concepts covered in your course.  Organise and review the information you have on these theories/concepts so you understand them.
• Practice reading case studies and identifying relevant information. It's probably useful to practice doing this with a time limit as you will have one in your exam.
• Practice relating concepts and theories to real-world situations: ask lecturers and check textbooks for practice examples. It is also worth checking past exams for your course to see if there are examples of case study questions.

During the exam

• Take time to plan: Have a clear idea of how much time you have to answer the question. Then plan to spend some time reading the exam question, the case study and planning your answer. Take time to make sure you have understood the case study and know what the exam question is asking you to do:
• Read the exam question(s)
• Then skim read the case study to get the general idea. Highlight or underline key points
• Reread the question to make sure you understand it and to focus your attention when you reread the case study.
• Reread the case study carefully. Make a note of any ideas that you think of.
• Answer the question linking relevant theories and concepts to specific information from the case study. Usually you will need to write your answers in clearly formed paragraphs which have a clear topic that is well-supported with evidence and examples.
• Instead of simply describing or restating information from the case itself, use specific details or examples to support the points you are trying to make. This is where you link theory to the facts from the case study.
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20 Questions to Ask to Create a Compelling Case Study

A powerful customer testimonial builds your credibility because you're letting someone else do the heavy lifting for you.

Share this Article

Buyers have changed. Prospects research and inform themselves before they interact with a sales rep. They look at Amazon reviews, talk to their friends, and read analyst reports to get the inside scoop on a product, which means adding value as a salesperson is harder and more important than ever.

When it comes to sales, the best thing you can do is show – not tell. A powerful customer testimonial builds your credibility because you’re letting someone else do the heavy lifting for you. Case studies give real-life examples of how you were able to meet your customer’s needs and address their pain points.

To help you create a case study that will maximize your impact, we took this great list of Hubspot’s  100 case study questions  and curated 20 great questions to ask your customer. After you ask these questions, you’ll have a framework to draft a persuasive, meaningful case study to share with your prospects.

100 Case Study Interview Questions [Updated for 2019]

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Psychology Case Study Examples: A Deep Dive into Real-life Scenarios

Peeling back the layers of the human mind is no easy task, but psychology case studies can help us do just that. Through these detailed analyses, we’re able to gain a deeper understanding of human behavior, emotions, and cognitive processes. I’ve always found it fascinating how a single person’s experience can shed light on broader psychological principles.

Over the years, psychologists have conducted numerous case studies—each with their own unique insights and implications. These investigations range from Phineas Gage’s accidental lobotomy to Genie Wiley’s tragic tale of isolation. Such examples not only enlighten us about specific disorders or occurrences but also continue to shape our overall understanding of psychology .

As we delve into some noteworthy examples , I assure you’ll appreciate how varied and intricate the field of psychology truly is. Whether you’re a budding psychologist or simply an eager learner, brace yourself for an intriguing exploration into the intricacies of the human psyche.

Understanding Psychology Case Studies

Diving headfirst into the world of psychology, it’s easy to come upon a valuable tool used by psychologists and researchers alike – case studies. I’m here to shed some light on these fascinating tools.

Psychology case studies, for those unfamiliar with them, are in-depth investigations carried out to gain a profound understanding of the subject – whether it’s an individual, group or phenomenon. They’re powerful because they provide detailed insights that other research methods might miss.

Let me share a few examples to clarify this concept further:

• One notable example is Freud’s study on Little Hans. This case study explored a 5-year-old boy’s fear of horses and related it back to Freud’s theories about psychosexual stages.
• Another classic example is Genie Wiley (a pseudonym), a feral child who was subjected to severe social isolation during her early years. Her heartbreaking story provided invaluable insights into language acquisition and critical periods in development.

You see, what sets psychology case studies apart is their focus on the ‘why’ and ‘how’. While surveys or experiments might tell us ‘what’, they often don’t dig deep enough into the inner workings behind human behavior.

It’s important though not to take these psychology case studies at face value. As enlightening as they can be, we must remember that they usually focus on one specific instance or individual. Thus, generalizing findings from single-case studies should be done cautiously.

To illustrate my point using numbers: let’s say we have 1 million people suffering from condition X worldwide; if only 20 unique cases have been studied so far (which would be quite typical for rare conditions), then our understanding is based on just 0.002% of the total cases! That’s why multiple sources and types of research are vital when trying to understand complex psychological phenomena fully.

In the grand scheme of things, psychology case studies are just one piece of the puzzle – albeit an essential one. They provide rich, detailed data that can form the foundation for further research and understanding. As we delve deeper into this fascinating field, it’s crucial to appreciate all the tools at our disposal – from surveys and experiments to these insightful case studies.

Importance of Case Studies in Psychology

I’ve always been fascinated by the human mind, and if you’re here, I bet you are too. Let’s dive right into why case studies play such a pivotal role in psychology.

One of the key reasons they matter so much is because they provide detailed insights into specific psychological phenomena. Unlike other research methods that might use large samples but only offer surface-level findings, case studies allow us to study complex behaviors, disorders, and even treatments at an intimate level. They often serve as a catalyst for new theories or help refine existing ones.

To illustrate this point, let’s look at one of psychology’s most famous case studies – Phineas Gage. He was a railroad construction foreman who survived a severe brain injury when an iron rod shot through his skull during an explosion in 1848. The dramatic personality changes he experienced after his accident led to significant advancements in our understanding of the brain’s role in personality and behavior.

Moreover, it’s worth noting that some rare conditions can only be studied through individual cases due to their uncommon nature. For instance, consider Genie Wiley – a girl discovered at age 13 having spent most of her life locked away from society by her parents. Her tragic story gave psychologists valuable insights into language acquisition and critical periods for learning.

Finally yet importantly, case studies also have practical applications for clinicians and therapists. Studying real-life examples can inform treatment plans and provide guidance on how theoretical concepts might apply to actual client situations.

• Detailed insights: Case studies offer comprehensive views on specific psychological phenomena.
• Catalyst for new theories: Real-life scenarios help shape our understanding of psychology .
• Study rare conditions: Unique cases can offer invaluable lessons about uncommon disorders.
• Practical applications: Clinicians benefit from studying real-world examples.

In short (but without wrapping up), it’s clear that case studies hold immense value within psychology – they illuminate what textbooks often can’t, offering a more nuanced understanding of human behavior.

Different Types of Psychology Case Studies

Diving headfirst into the world of psychology, I can’t help but be fascinated by the myriad types of case studies that revolve around this subject. Let’s take a closer look at some of them.

Firstly, we’ve got what’s known as ‘Explanatory Case Studies’. These are often used when a researcher wants to clarify complex phenomena or concepts. For example, a psychologist might use an explanatory case study to explore the reasons behind aggressive behavior in children.

Second on our list are ‘Exploratory Case Studies’, typically utilized when new and unexplored areas of research come up. They’re like pioneers; they pave the way for future studies. In psychological terms, exploratory case studies could be conducted to investigate emerging mental health conditions or under-researched therapeutic approaches.

Next up are ‘Descriptive Case Studies’. As the name suggests, these focus on depicting comprehensive and detailed profiles about a particular individual, group, or event within its natural context. A well-known example would be Sigmund Freud’s analysis of “Anna O”, which provided unique insights into hysteria.

Then there are ‘Intrinsic Case Studies’, which delve deep into one specific case because it is intrinsically interesting or unique in some way. It’s sorta like shining a spotlight onto an exceptional phenomenon. An instance would be studying savants—individuals with extraordinary abilities despite significant mental disabilities.

Lastly, we have ‘Instrumental Case Studies’. These aren’t focused on understanding a particular case per se but use it as an instrument to understand something else altogether—a bit like using one puzzle piece to make sense of the whole picture!

So there you have it! From explanatory to instrumental, each type serves its own unique purpose and adds another intriguing layer to our understanding of human behavior and cognition.

Exploring Real-Life Psychology Case Study Examples

Let’s roll up our sleeves and delve into some real-life psychology case study examples. By digging deep, we can glean valuable insights from these studies that have significantly contributed to our understanding of human behavior and mental processes.

First off, let me share the fascinating case of Phineas Gage. This gentleman was a 19th-century railroad construction foreman who survived an accident where a large iron rod was accidentally driven through his skull, damaging his frontal lobes. Astonishingly, he could walk and talk immediately after the accident but underwent dramatic personality changes, becoming impulsive and irresponsible. This case is often referenced in discussions about brain injury and personality change.

Next on my list is Genie Wiley’s heart-wrenching story. She was a victim of severe abuse and neglect resulting in her being socially isolated until she was 13 years old. Due to this horrific experience, Genie couldn’t acquire language skills typically as other children would do during their developmental stages. Her tragic story offers invaluable insight into the critical periods for language development in children.

Then there’s ‘Little Hans’, a classic Freudian case that delves into child psychology. At just five years old, Little Hans developed an irrational fear of horses -or so it seemed- which Sigmund Freud interpreted as symbolic anxiety stemming from suppressed sexual desires towards his mother—quite an interpretation! The study gave us Freud’s Oedipus Complex theory.

Lastly, I’d like to mention Patient H.M., an individual who became amnesiac following surgery to control seizures by removing parts of his hippocampus bilaterally. His inability to form new memories post-operation shed light on how different areas of our brains contribute to memory formation.

Each one of these real-life psychology case studies gives us a unique window into understanding complex human behaviors better – whether it’s dissecting the role our brain plays in shaping personality or unraveling the mysteries of fear, language acquisition, and memory.

How to Analyze a Psychology Case Study

Diving headfirst into a psychology case study, I understand it can seem like an intimidating task. But don’t worry, I’m here to guide you through the process.

First off, it’s essential to go through the case study thoroughly. Read it multiple times if needed. Each reading will likely reveal new information or perspectives you may have missed initially. Look out for any patterns or inconsistencies in the subject’s behavior and make note of them.

Next on your agenda should be understanding the theoretical frameworks that might be applicable in this scenario. Is there a cognitive-behavioral approach at play? Or does psychoanalysis provide better insights? Comparing these theories with observed behavior and symptoms can help shed light on underlying psychological issues.

Now, let’s talk data interpretation. If your case study includes raw data like surveys or diagnostic tests results, you’ll need to analyze them carefully. Here are some steps that could help:

• Identify what each piece of data represents
• Look for correlations between different pieces of data
• Compute statistics (mean, median, mode) if necessary
• Use graphs or charts for visual representation

Keep in mind; interpreting raw data requires both statistical knowledge and intuition about human behavior.

Finally, drafting conclusions is key in analyzing a psychology case study. Based on your observations, evaluations of theoretical approaches and interpretations of any given data – what do you conclude about the subject’s mental health status? Remember not to jump to conclusions hastily but instead base them solidly on evidence from your analysis.

In all this journey of analysis remember one thing: every person is unique and so are their experiences! So while theories and previous studies guide us, they never define an individual completely.

Applying Lessons from Psychology Case Studies

Let’s dive into how we can apply the lessons learned from psychology case studies. If you’ve ever studied psychology, you’ll know that case studies offer rich insights. They shed light on human behavior, mental health issues, and therapeutic techniques. But it’s not just about understanding theory. It’s also about implementing these valuable lessons in real-world situations.

One of the most famous psychological case studies is Phineas Gage’s story. This 19th-century railroad worker survived a severe brain injury which dramatically altered his personality. From this study, we gained crucial insight into how different brain areas are responsible for various aspects of our personality and behavior.

• Lesson: Recognizing that damage to specific brain areas can result in personality changes, enabling us to better understand certain mental conditions.

Sigmund Freud’s work with a patient known as ‘Anna O.’ is another landmark psychology case study. Anna displayed what was then called hysteria – symptoms included hallucinations and disturbances in speech and physical coordination – which Freud linked back to repressed memories of traumatic events.

• Lesson: The importance of exploring an individual’s history for understanding their current psychological problems – a principle at the heart of psychoanalysis.

Then there’s Genie Wiley’s case – a girl who suffered extreme neglect resulting in impaired social and linguistic development. Researchers used her tragic circumstances as an opportunity to explore theories around language acquisition and socialization.

• Lesson: Reinforcing the critical role early childhood experiences play in shaping cognitive development.

Lastly, let’s consider the Stanford Prison Experiment led by Philip Zimbardo examining how people conform to societal roles even when they lead to immoral actions.

• Lesson: Highlighting that situational forces can drastically impact human behavior beyond personal characteristics or morality.

These examples demonstrate that psychology case studies aren’t just academic exercises isolated from daily life. Instead, they provide profound lessons that help us make sense of complex human behaviors, mental health issues, and therapeutic strategies. By understanding these studies, we’re better equipped to apply their lessons in our own lives – whether it’s navigating personal relationships, working with diverse teams at work or even self-improvement.

Challenges and Critiques of Psychological Case Studies

Delving into the world of psychological case studies, it’s not all rosy. Sure, they offer an in-depth understanding of individual behavior and mental processes. Yet, they’re not without their share of challenges and criticisms.

One common critique is the lack of generalizability. Each case study is unique to its subject. We can’t always apply what we learn from one person to everyone else. I’ve come across instances where results varied dramatically between similar subjects, highlighting the inherent unpredictability in human behavior.

Another challenge lies within ethical boundaries. Often, sensitive information surfaces during these studies that could potentially harm the subject if disclosed improperly. To put it plainly, maintaining confidentiality while delivering a comprehensive account isn’t always easy.

Distortion due to subjective interpretations also poses substantial difficulties for psychologists conducting case studies. The researcher’s own bias may color their observations and conclusions – leading to skewed outcomes or misleading findings.

Moreover, there’s an ongoing debate about the scientific validity of case studies because they rely heavily on qualitative data rather than quantitative analysis. Some argue this makes them less reliable or objective when compared with other research methods such as experiments or surveys.

To summarize:

• Lack of generalizability
• Ethical dilemmas concerning privacy
• Potential distortion through subjective interpretation
• Questions about scientific validity

While these critiques present significant challenges, they do not diminish the value that psychological case studies bring to our understanding of human behavior and mental health struggles.

Conclusion: The Impact of Case Studies in Understanding Human Behavior

Case studies play a pivotal role in shedding light on human behavior. Throughout this article, I’ve discussed numerous examples that illustrate just how powerful these studies can be. Yet it’s the impact they have on our understanding of human psychology where their true value lies.

Take for instance the iconic study of Phineas Gage. It was through his tragic accident and subsequent personality change that we began to grasp the profound influence our frontal lobes have on our behavior. Without such a case study, we might still be in the dark about this crucial aspect of our neurology.

Let’s also consider Genie, the feral child who showed us the critical importance of social interaction during early development. Her heartbreaking story underscores just how vital appropriate nurturing is for healthy mental and emotional growth.

Here are some key takeaways from these case studies:

• Our brain structure significantly influences our behavior.
• Social interaction during formative years is vital for normal psychological development.
• Studying individual cases can reveal universal truths about human nature.

What stands out though, is not merely what these case studies teach us individually but collectively. They remind us that each person constitutes a unique combination of various factors—biological, psychological, and environmental—that shape their behavior.

One cannot overstate the significance of case studies in psychology—they are more than mere stories or isolated incidents; they’re windows into the complexities and nuances of human nature itself.

In wrapping up, I’d say that while statistics give us patterns and trends to understand groups, it’s these detailed narratives offered by case studies that help us comprehend individuals’ unique experiences within those groups—making them an invaluable part of psychological research.

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180+ Important Questions to Ask Students Every Class

Febriana Ramadhanya

As educators, incorporating questions into your daily teaching routine brings plenty of benefits to the classroom dynamic. Questions serve as effective tools to engage students , encourage participation, manage a classroom effectively , and assess their understanding of the material. By routinely asking students these questions, you create an environment where they can actively contribute, making the learning experience more interactive. This simple yet powerful approach fosters a culture of shared inquiry and collaborative exploration, making the educational journey more engaging for everyone involved.

In this article, you’ll find an extensive list of questions ( with a free downloadable PDF ) you can ask students throughout all stages of learning. Whether you need get-to-know-you questions when students come back to school , questions to ask seniors in high school before they graduate, or fun questions to ask students to make the classroom more exciting, you can read it all here!

Benefits of Asking Questions in Every Class

Fostering Active Participation

Coming up with encouraging questions to ask students creates a culture of engagement. Students become active participants, sharing thoughts and perspectives. This dynamic exchange stimulates critical thinking and cultivates a collaborative atmosphere among the students.

Assessing Comprehension

Strategic questions provide real-time feedback on student understanding. This allows educators to tailor teaching methods, ensuring a personalized learning experience. Regular assessment through questions ensures no student is left behind in the learning process.

Building Positive Relationships

Thoughtful questions strengthen the teacher-student bond. By valuing student opinions, educators create a positive and trusting learning environment. A strong teacher-student relationship is important for both academic success and overall well-being at school.

Enhancing Communication Skills & Confidence

Consistent exposure to questions enhances essential communication skills. Students learn to express ideas articulately and gain confidence in participating actively. These skills are crucial for academic success and also prepare them for future endeavors beyond the classroom.

Questions to Ask Students to Get to Know Them

Get-to-know-you questions are great icebreakers for students at the start of the day as part of their classroom routine . They can help build a positive and inclusive classroom environment in the new school year or throughout the teaching period.

• What is your favorite subject in school, and why?
• If you could travel anywhere in the world, where would you go and why?
• What is your favorite book or movie, and what do you love about it?
• Do you have any hobbies or interests outside of school?
• Who is someone you admire, and what qualities do you admire in them?
• What is your favorite type of music or favorite band?
• Are you a morning person or a night owl?
• If you could have any superpower, what would it be?
• What do you enjoy doing during your free time?
• What is your favorite way to relax and unwind?
• Do you have any pets, and what are their names?
• What are your goals for this school year?
• If you could have dinner with any historical figure, who would it be and why?
• What is something unique or interesting about you that most people don’t know?
• Are you involved in any extracurricular activities or clubs?
• What career or job are you most interested in pursuing in the future?
• If you could invent something, what would it be and why?
• What is your favorite family tradition?
• If you could learn any new skill, what would it be?
• What type of learner do you think you are – visual, auditory, or kinesthetic?
• What kind of books or movies do you enjoy reading or watching for fun?
• What is your favorite holiday and how do you usually celebrate it?
• What are three words you would use to describe yourself?
• If you could change one thing about yourself, what would it be and why?
• If you could have any talent or skill instantly, what would it be?
• What is a goal you have for yourself outside of academics?
• What type of food could you eat every day and never get tired of?
• If you could witness any event in history, what would it be?
• What’s your favorite memory from your time in school so far?
• If you had a theme song for your life, what would it be?

Questions to Ask Students to Assess Their Prior Knowledge

These questions are tailored to assess your students’ existing understanding, laying the foundation for a personalized and effective learning journey.

• What are the fundamental principles of [topic]?
• Can you provide an overview of the key concepts covered in our recent lessons?
• How would you apply [specific concept] in a practical situation?
• Define [important term] and offer an example to illustrate its meaning.
• What steps would you take to solve [type of problem]?
• Compare and contrast [two relevant topics or ideas].
• Explain the cause-and-effect relationship between [two elements].
• Identify and explain the main theories or models in [academic field].
• How does [historical event] contribute to our understanding of [relevant aspect]?
• Provide examples of [category or type] in the context of [subject].
• What is the significance of [important event or discovery]?
• How does [author, scientist, historical figure] influence [subject]?
• Analyze the impact of [innovation, invention, or development] on [field].
• Explain the significance of [mathematical formula or equation].
• Can you recall the steps involved in [scientific method, historical process, etc.]?
• Discuss the different perspectives on [controversial issues].
• How do [cultural, social, or economic factors] influence [subject]?
• What connections can you draw between [historical period, scientific theory, etc.] and our present understanding?
• What are the implications of [scientific theory or discovery]?
• Discuss the applications of [concept] in real-world scenarios.
• What questions do you have that require further investigation or research?
• How would you adapt this knowledge for different contexts or audiences?
• Can you critique or analyze the arguments presented in [related text or source]?
• How does [concept] connect to the broader field of [subject]?
• Explain any challenges or limitations associated with [related topic or idea].

Questions to Ask Students to Encourage Critical Thinking

The following thought-provoking questions to ask students are crafted to stimulate deep thinking, foster analytical skills, and encourage students to explore diverse perspectives. These questions follow Bloom’s Taxonomy framework essential for building crucial learning behaviors.

• How might you solve this problem differently?
• Can you explain the reasoning behind your answer?
• What evidence supports your conclusion?
• How would you approach this situation from a different perspective?
• Can you identify any assumptions in the information provided?
• What questions do you have about this topic that require further exploration?
• How do you think the outcome would change if certain variables were altered?
• What are the implications of this concept in a real-world scenario?
• Can you predict the possible consequences of different choices?
• How would you prioritize these ideas or solutions?
• In what ways might this concept be applied to solve other problems?
• What alternative solutions can you propose for this challenge?
• How might different cultural perspectives influence our understanding of this issue?
• What connections can you draw between this topic and your personal experiences?
• Can you identify any patterns or trends in the data provided?
• How does this concept relate to what we’ve learned in previous lessons?
• What questions would you ask to gather more information on this topic?
• How might you explain this idea to someone who has never encountered it before?
• What are the ethical considerations in making this decision?
• How does this concept contribute to our broader understanding of the subject?
• Can you identify any cause-and-effect relationships in this scenario?
• How would you adapt this solution for a different audience or context?
• In what ways could this concept be applied to address current societal issues?
• Can you identify any logical fallacies in the argument presented?
• How might this theory be tested or experimented with to validate its validity?
• What questions do you have that require additional research or investigation?
• How does this information challenge or confirm your existing beliefs?
• Can you synthesize information from multiple sources to form a comprehensive understanding?

Questions to Ask Students to Promote Self-Reflection

The classroom is not just for learning the usual subjects. It’s also a safe space where students can develop their sense of self, and these questions can help them start reflecting on their own inner workings.

• What did you learn about yourself during the last school year?
• Can you recall a moment when you overcame a personal challenge? How did it impact you?
• How has your perspective on a particular subject or idea evolved over time?
• What goals have you set for yourself, and how have you progressed towards achieving them?
• Is there a mistake or failure you experienced that taught you a valuable lesson?
• How do you handle stress, and have your coping mechanisms changed?
• Can you identify a moment when your assumptions about something were challenged?
• What are your proudest achievements, and what do they say about you?
• Reflect on a time when you had to collaborate with others. What did you learn from the experience?
• How do you prioritize your time and tasks to maintain a healthy balance?
• Can you share a specific instance when you had to adapt to unexpected circumstances?
• Reflect on your communication style. How do you express yourself, and how has it evolved?
• Is there a skill or ability you once struggled with that you’ve since improved upon?
• How do you approach decision-making, and how has your decision-making process developed?
• Can you recall a moment when you had to step out of your comfort zone? What did you discover?
• Reflect on your relationships with classmates or friends. How have they influenced your growth?
• What extracurricular activities or hobbies bring you a sense of fulfillment?
• Has there been a significant change in your values or beliefs? What prompted this change?
• Consider a difficult choice you had to make. How did it shape your character?
• Reflect on a piece of feedback you received. How did you respond, and what did you learn?
• How do you approach setbacks or obstacles, and what strategies do you use to overcome them?
• Consider a book, movie, or piece of art that resonated with you. What elements impacted you the most?
• Reflect on your involvement in community service or volunteer work. How has it influenced your perspective?
• How do you set and adjust your academic or personal goals based on your reflections?
• Can you identify an area where you’ve demonstrated significant personal growth recently?

Questions of the Day for Preschool

Our preschool questions of the day are where curiosity meets fun. These engaging questions are designed to spark conversation and exploration in your preschool classroom.

• What is your favorite color today?
• Can you show me how you wiggle like a silly worm?
• If you were an animal, which one would you be and why?
• What’s your favorite thing to play with in the playground?
• Can you name something that makes you happy?
• What is your favorite fruit or vegetable?
• Can you share a story about your favorite toy?
• What do you like to do when it’s sunny outside?
• Can you think of a word that rhymes with your name?
• If you could be a character from a storybook, who would you be?
• What’s your favorite way to say hello to your friends?
• Can you count to [a specific number] for me?
• What’s your favorite bedtime story?
• What’s your favorite thing to eat for lunch?
• If you had a magic wand, what would you wish for?
• What’s your favorite thing to wear today?
• What’s your favorite animal sound?
• Can you tell me a word that describes how you’re feeling today?
• What’s your favorite game to play with your friends?
• Can you name something that’s the same color as your shoes?
• If you could have any pet in the world, what would it be?
• Can you share something kind you did for someone today?

Questions to Ask Seniors in High School

Senior year in high school is one of the most important periods in a student’s academic journey. These questions aim to capture the memories and future aspirations of your final-year students.

• What are your proudest achievements throughout high school?
• How would you describe your personal growth over the past four years?
• What advice would you give to incoming freshmen?
• Can you reflect on a challenging moment and how you overcame it?
• What extracurricular activities have had the most impact on you?
• How has your perspective on education evolved during high school?
• What is a memorable lesson you’ve learned inside or outside the classroom?
• If you could relive one moment from high school, what would it be?
• What are your career aspirations, and how have they changed since freshman year?
• Can you share a favorite memory with your friends or classmates?
• What subject or class has been the most influential for you, and why?
• How have you balanced academics, extracurriculars, and personal life?
• Who has been the most influential teacher or mentor for you and why?
• What goals have you set for yourself beyond high school graduation?
• Can you share a funny or lighthearted moment from your high school journey?
• What is something you wish you had known as a freshman?
• How has technology impacted your high school experience?
• What legacy do you hope to leave behind at your high school?
• Can you reflect on a moment that challenged your values or beliefs?
• How have your friendships evolved since the beginning of high school?
• What traditions or events will you miss the most after graduation?
• How have you navigated the college application and decision-making process?
• What advice do you have for staying motivated during challenging times?
• How has high school prepared you for the next chapter of your life?
• What hobbies or interests have you developed during high school?
• Can you share a personal goal you’ve achieved during your time in high school?
• How do you envision your life five years from now?
• What will you miss most about high school?

Questions To Ask Students – Fun Edition!

This collection of fun questions to ask students is designed to infuse joy into the learning experience, fostering engagement and bringing a playful twist to classroom dynamics.

• If you could have any animal as a classroom pet, what would it be and why?
• What’s your favorite ice cream flavor, and could you invent a new flavor?
• If you could swap lives with a fictional character for a day, who would it be?
• What’s the silliest dance move you can come up with?
• If you could travel back in time, which era would you visit and why?
• What’s the most adventurous thing you’ve ever done?
• What’s your go-to karaoke song, and can you sing a snippet for us?
• If you could create a new holiday, what would it celebrate, and how would you celebrate it?
• What’s the weirdest food combination you’ve ever tried and liked?
• If you were a superhero, what would your superpower be?
• If you were a dessert, what would you be and why?
• If your pet could talk, what do you think they would say about you?
• What’s the most unusual talent you possess?
• If your life were a movie, what genre would it be, and who would play you?
• What’s your favorite joke or funny story to share?
• What’s your dream job, even if it’s something wacky or unconventional?
• If you could be any inanimate object for a day, what would it be and why?
• What’s your spirit animal, and how does it reflect your personality?
• If you could be invisible for a day, how would you use your newfound power?
• What’s the most interesting fact you know that might surprise others?
• If you could time travel to the future, what technology would you hope to find?
• What’s the funniest thing that happened to you recently?
• If you had a spaceship, where in the universe would you travel to?
• If you could bring any fictional character to life as your friend, who would it be?

Free “Questions to Ask Students” PDF for Download – Keep these questions at hand for easy everyday access!

Make your questions stand out with these 3 secret tips.

No matter how fun or thought-provoking your questions are, there’s a possibility that your questions will be met with crickets. We know how discouraging that can feel, so our teachers have tried and tested plenty of ways to liven up the classroom during these sessions.

Here are some recommended methods you can implement to your Q&A sessions more engaging: 

Tip #1 Encourage participation by picking random names

Not all students in the classroom have the same level of proactivity. For a productive Q&A session with your pupils, give the shy ones a little push by using a random name picker . Decide between an easy-to-use spinner wheel, random cards, or an auto-picker to select more than one student at once. With this tool, everyone can have a chance to participate.

Tip #2 Engage with Students Interactively

Breathe life into your lessons by turning these questions into an interactive experience! Move beyond simple questioning by incorporating interactive quizzes and quick polls to transform your classroom . These engaging strategies will not only boost student participation but also enhance their learning through active application.

Tip #3 Easily reward students with stars & badges

We know how important (and ridiculously fun) gamifying the classroom can be, so look for gamification apps or software that you can use to make learning more fun. Some of the gamification features that you can use to motivate students include awarding stars to those who answer your questions or creating a leaderboard to create a sense of friendly competition. These can surely elevate your daily Q&A sessions.

If these tips entice you, then we recommend trying ClassPoint out. ClassPoint is a go-to classroom engagement tool trusted by teachers worldwide that can be easily paired with your PowerPoint presentations.

And the best thing of all? You don’t even have to leave PowerPoint to do all of these tricks! Once you’ve downloaded ClassPoint, you can easily access all of its features while doing your PPT presentations. If this entices you, get started with our lesson manual and try it out for free! 

Final Thoughts

With this list of 180+ questions to ask your students every day, we hope that your classroom can be more lively than ever. These questions are not just conversation starters but gateways to fostering a dynamic and interactive learning environment. By incorporating these inquiries into your daily routine, you can cultivate a sense of curiosity, engagement, and open dialogue among your students.

As you explore these questions with your class, observe how they encourage critical thinking, promote self-expression, and contribute to a positive classroom culture. Use this resource so that each question can start meaningful discussions, creating an atmosphere where learning becomes a shared, vibrant experience for both you and your students.

About Febriana Ramadhanya

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How to ask effective case study questions for better results

Want to learn more from your case studies? Here's how to choose effective questions to help you gain more useful information.

Get started growing your business with a B12 website.

9 Case Study Questions You Must Ask Your Client - SkeletonVideo - Medium

• "(And you can forget the yes/no questions right now.) The result will be a customer success story that’s authentic and convincing."
• "Of course, the number of questions you ask your client will depend on how long and in-depth your case study is going to be."
• "These are 9 questions you should be asking your customer (at a minimum) to create effective case studies."
• "This kind of detail (told through your customer’s own words) will be invaluable when it comes to constructing your success story, particularly in the opening section when you need to set the scene and make your audience care about the client in question."
• "Specifics, like the way your customer uses your offering and integrates it into their business, add even more credibility to your success stories."
• "All case studies rest on the quality of the questions you ask your customer."

strategy to atttempt case study based questions part 1

Transcript: One of the biggest concerns of the common student these days is how to attempt the case study based questions in Business Studies I have always seen the common student looking for a magic wand which would help them in this regard so I take this opportunity to guide them along as what should be the right approach to attempting the case study based questions instead of reading the case study first read the related questions first and then start reading the case study this will help you to connect with a given case study better secondly after you have finished writing and ansel read the same question again to ensure that you have answered it completely and not list on any sub part of that question before moving on to the next question to understand this let's take a few minutes whilst it try to attempt the question given below identify the following principles of management and state any one effect of the violation party in a company there are separate departments for finance marketing and production Part B the workers and management should honor their commitment without any prejudice towards one another party there should be no discrimination... See more →

How to analyze a case study?

Transcript: Hello everyone welcome to the video lecture series at Watson School of Business the title of the presentation is how to analyze a case study I am dr. Pradeep rajala program director and associate professor of marketing now an interesting fact about this presentation or video is that this is the first formal lecture for walks and students so it's quite interesting that the lecture is happening even before all of you have arrived at the campus and the program has begun so in that sense this lecture will always remain in the chronicles of the school's history now what exactly is the purpose of this video I have four objectives in mind one I would like to use this opportunity to welcome all of you to walks in School of Business number two I would like to give a brief introduction to the pre-programmed docket and then start off by explaining why case study analysis is an integral part of management education number three I will take you through some of the important steps of case study analysis at a 50 thousand feet level at a pretty broad level and then finally I will end the video with some... See more →

22 Case Study Questions Every Marketer Should Ask - Joe Gillespie - Medium

• "Prospects who already know they need a solution to their problems read the case study and see how your company has helped others, thus moving these leads closer to becoming customers."
• "That said, case studies are a different animal than other inbound marketing content, such as blogs and e-books."
• "Don’t stress out: Case studies aren’t difficult if you take your time, are diligent about gathering information and writing the content, and ask the right questions."
• "And we can help with the questions: Here are 22 to ask when you are conducting interviews for your case study."
• "You might already know the answers, but ask anyway: You may get a deeper explanation from your interview subject and something quotable you can use in the case study."
• "(Note: I am using product, solution, and service interchangeably throughout these questions; simply use the term that best applies to your company during the actual interviews.) If a client has agreed to be the subject of a case study, it obviously is happy with the service you provided."

How to Write Sexy Case Studies that Engage and Drive Results

• "This is because, when executed well, case studies can be extremely effective for driving real business impact (I’ll get to this a little later)."
• "Now that we’re clear on why case studies are important to sales and marketing efforts, let’s dive into how you can turn yours into awesome, engaging resources that get you more business by telling stories."
• "But also keep in mind… You want to make your case study interesting and tell the customer’s story from a compelling angle, but you also want to make sure it applies to your target market."
• "It also helps if the client in question has solved (using your product) many of the same problems that are common to your core target market."
• "Here is a loose framework to follow: Let’s break this down a little further: Your case study is a story, a written work of art."
• "And your job as the storyteller is to craft an engaging narrative that tells the story of how your client triumphed over the evil forces using your product or service."

How to Write a Client Case Study for Your Creative Business

• "Similar to asking your clients for a testimonial, asking for a case study can sound daunting — but it’s actually a standard practice."
• "With that in mind, it’s time to start collecting the information that will form the foundation of your case study."
• "As the person who provided the work, you may feel you have all the details to write a good case study."
• "This means something different for every business and every case study, but ultimately you’re looking for take-aways, practical advice, or a sense of revealing “how they did it” to your readers."
• "With the case study finally on paper, it’s time to get the client’s approval."
• "If you have a regular stream of new clients and you plan on making case studies part of your main marketing content, you may want to consider going with the blog instead — and be sure to add on as much value as possible."

5 Powerful Content Marketing Case Study Interview Questions

• "To unlock the most important kernels of information during a case study interview, try adding these five key case study interview questions to your list: This question can help to identify the problems the customer faced that drove them to look for a new solution."
• "Finding out why a customer was dissatisfied with their prior solution will help to build a compelling “before and after” narrative for the case study."
• "A good follow-up question is to ask about the requirements and features the customer was looking for in a new solution."
• "Asking how they found your company will also be a good indicator of how future prospects can find you and how your ideal customer prefers to look for solutions."
• "A case study writer can transform this kind of information to make the company look like the top competitor in its market."
• "This question will help you or your writer determine exactly how the solution is being used by the customer and which areas of the business it affects most."

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• Center for Innovative Teaching and Learning
• Instructional Guide

Case Studies

Case studies can be used to help students understand simple and complex issues. They typically are presented to the students as a situation or scenario which is guided by questions such as “What would you do in this situation?” or “How would you solve this problem?” Successful case studies focus on problem situations relevant to course content and which are relevant “both to the interests and experience level of learners” (Illinois Online Network, 2007).

Case studies can be simple problems where students “work out” a solution to more complex scenarios which require role playing and elaborate planning. Case studies typically involve teams although cases can be undertaken individually. Because case studies often are proposed to not have “one right answer” (Kowalski, Weaver, Henson, 1998, p. 4), some students may be challenged to think alternatively than their peers. However, when properly planned, case studies can effectively engage students in problem solving and deriving creative solutions.

The Penn State University’s Teaching and Learning with Technology unit suggests the following elements when planning case studies for use in the classroom.

Case studies actively involve students as they work on issues found in “real-life” situations and, with careful planning, can be used in all academic disciplines.

• Real-World Scenario. Cases are generally based on real world situations, although some facts may be changed to simplify the scenario or “protect the innocent.”
• Supporting Data and Documents. Effective case assignments typically provide real world situations for student to analyze. These can be simple data tables, links to URLs, quoted statements or testimony, supporting documents, images, video, audio, or any appropriate material.
• Open-Ended Problem. Most case assignments require students to answer an open-ended question or develop a solution to an open-ended problem with multiple potential solutions. Requirements can range from a one-paragraph answer to a fully developed team action plan, proposal or decision. (Penn State University, 2006, para. 2).

Most case assignments require students to answer an open-ended question or develop a solution to an open-ended problem with multiple potential solutions.

Instructor Tasks

To help you get started using case studies in the classroom, a number of tasks should be considered. Following this list are tasks to help you prepare students as they participate in the case study.

• Identify a topic that is based on real-world situations
• Develop the case that will challenge students’ current knowledge of the topic
• Link the case to one (or more) of the course goals or objectives
• Provide students with case study basic information before asking them to work on the case
• Prepare necessary data, information, that will help students come up with a solution
• Discuss how this case would relate to real life and career situations
• Place students in teams in which participants have differing views and opinions to better challenge them in discussing possible solutions to the case
• Review team dynamics with the students (prepare an outline of team rules and roles)
• Inform students that they are to find a solution to the case based on their personal experiences, the knowledge gained in class, and challenge one another to solve the problem

Student Tasks

• Determine team member roles and identify a strategic plan to solve the case
• Brainstorm and prepare questions to further explore the case
• Read and critically analyze any data provided by the instructor, discuss the facts related to the case, identify and discuss the relationship of further problems within the case
• Listen to and be open to viewpoints expressed by each member of the team
• Assess, refine, and condense solutions that are presented
• Prepare findings as required by the instructor

Case studies provide students with scenarios in which they can begin to think about their understanding and solutions to problems found in real-world situations. When carefully planned, case studies will challenge students’ critical thinking and problem solving skills in a safe and open learning environment. Case studies can help students analyze and find solutions to complex problems with foresight and confidence.

Illinois Online Network (2007). ION research: Case studies. https://www.ion.uillinois.edu/resources/casestudies/

Kowalski, T. J., Weaver, R. A., & Henson, K. T. (1998). Case studies of beginning teachers. New York, NY: Longman.

Penn State University (2006). Office of Teaching and Learning with Technology. Using cases in teaching. http://tlt.its.psu.edu/suggestions/cases/casewhat.html

Selected Resources

Study Guides and Strategies (2007). Case studies. https://www.studygs.net/casestudy.htm

Suggested citation

Northern Illinois University Center for Innovative Teaching and Learning. (2012). Case studies. In Instructional guide for university faculty and teaching assistants. Retrieved from https://www.niu.edu/citl/resources/guides/instructional-guide

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What are the most common case study interview questions at McKinsey, BCG and Bain?

If you’re preparing to interview at a top management consulting firm like McKinsey, BCG or Bain (MBB), you might be wondering what kind of questions you can expect to receive in your case interviews .

In this article we take a look at the most common types of case questions asked by interviewers at the world’s top-3 consulting firms. We also consider how you can develop the skill of structuring answers to case questions.

The 10 most common case interview questions

To identify the most common case interview questions posed by interviewers at McKinsey, BCG and Bain, we surveyed CaseCoach users who interviewed at one of the firms for a generalist role in 2023. We found that 90% of the 260+ case interviews reported by respondents fell into one of 10 question types:

The respondents in our study all interviewed for generalist consulting positions at McKinsey, BCG and Bain. It’s no coincidence that the case interview questions that they were asked align to the typical challenges and opportunities faced by CEOs.

However, it’s important to bear in mind that this is not an exhaustive list. If you’re interviewing for a practice-focused role on the firms’ expert career track you may be given cases that focus on your area of specialization, rather than the topics in our list.

Your target firm and location may also have a bearing on the type of cases you are given. This is because MBB offices tend to use the work they have done for clients to develop their case questions for candidates.

Knowing the frameworks that correspond to these questions is critical

As a management consulting candidate, it’s vital that you have an understanding of the issues behind the most common case questions and know the frameworks for tackling them inside out.

In our Interview Prep Course, we provide detailed examples of how to structure these questions at the beginning of a case interview. We also explain how different circumstances should influence your approach.

You can learn more about structuring frameworks for specific types of cases in our articles on mastering profitability questions , answering revenue growth questions and nailing market sizing question s.

You can also find examples of the following types of cases in our Case Library :

• Profit improvement
• Market entry
• Mergers and acquisitions
• Response to a competitive threat

If you’re not a CaseCoach subscriber, you can gain access to these examples by signing up for a free account.

You must be able to create custom approaches to answering case study interview questions

When it comes to answering a case question effectively, applying a framework in a ‘cookie-cutter’ fashion simply won’t allow you to give the best possible answer or impress your interviewer with your structuring skills.

In fact, respondents in our survey reported that many of the cases they received could be assigned to several case types and could not be solved by applying an off-the-shelf framework. A profitability question may have a focus on market growth or launching a product, for example. To structure a response to this kind of question, candidates need to combine several frameworks and use them as building blocks for creating their answer.

Even common questions require a custom approach: a profitability question that relates to a chain of restaurants, for example, will naturally require a different approach to a question on the same topic in the manufacturing industry.

Interviewers want to understand how your mind works and to see you think on your feet. Increasingly, they are using non-traditional cases (such as those set in the public sector) to test this. Ten percent of the respondents in our survey couldn’t assign the questions they had faced to a particular case type, suggesting that they were given an unusual problem to solve.

As a candidate, you’ll need to demonstrate that you are capable of proposing a custom structure to any case question, rather than simply relying on a framework.

What does a good custom structure look like?

An effective structure should focus on the right question and then break it down into an exhaustive set of independent drivers. The structure should also provide an approach to solving the case and supply helpful insights. In other words, it should pass ‘the AIM test’:

• Answer-focused: a strong case structure will be focused on the right question and will provide an approach to solving the case.
• Insightful: the structure should be tailored to the specific situation posed by the case question and should provide helpful insights.
• MECE: this stands for ‘mutually exclusive and collectively exhaustive’. A good MECE structure will break the question down into an exhaustive set of independent drivers that neither overlap nor omit anything important.

You should use the AIM test as a guide for structuring your answers to case questions. If your structure meets all the criteria, it should provide a strong foundation upon which to solve the case. You can learn more in our article on case structuring and how to do it effectively .

Structuring skills take time and practice to develop

Building the muscle required to structure answers to a wide range of case questions, combine frameworks and develop your own approach to solving non-traditional cases takes a great deal of preparation.

First, you need to build an inventory of frameworks that you can use as building blocks to develop custom structures. You can do this by watching the structuring lectures in our Interview Prep Course , which covers topics such as the AIM test, business and academic frameworks, and using logical approaches to craft bespoke structures for unusual cases.

You then need to gain exposure to a variety of cases. You can choose from the 100+ questions in our Case Library and then schedule a practice session with a partner from our diverse community of top candidates in our Practice Room .

Structuring is one of the case interview skills you can practice alone in addition to practicing with a partner. Our Interview Prep Course includes 60+ structuring drills – which provide multiple solutions to each problem – to help you do this.

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• Knowledge Base

Methodology

• What Is a Case Study? | Definition, Examples & Methods

What Is a Case Study? | Definition, Examples & Methods

Published on May 8, 2019 by Shona McCombes . Revised on November 20, 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .

Table of contents

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case, other interesting articles.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

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Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

• Provide new or unexpected insights into the subject
• Challenge or complicate existing assumptions and theories
• Propose practical courses of action to resolve a problem
• Open up new directions for future research

TipIf your research is more practical in nature and aims to simultaneously investigate an issue as you solve it, consider conducting action research instead.

Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

Example of an outlying case studyIn the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. It became an important case study for understanding previously neglected causes of heart disease.

However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.

Example of a representative case studyIn the 1920s, two sociologists used Muncie, Indiana as a case study of a typical American city that supposedly exemplified the changing culture of the US at the time.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

• Exemplify a theory by showing how it explains the case under investigation
• Expand on a theory by uncovering new concepts and ideas that need to be incorporated
• Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.

Example of a mixed methods case studyFor a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development.

The aim is to gain as thorough an understanding as possible of the case and its context.

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In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Degrees of freedom
• Null hypothesis
• Discourse analysis
• Control groups
• Mixed methods research
• Non-probability sampling
• Quantitative research
• Ecological validity

Research bias

• Rosenthal effect
• Implicit bias
• Cognitive bias
• Selection bias
• Negativity bias
• Status quo bias

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Organizing Your Social Sciences Research Assignments

• Annotated Bibliography
• Analyzing a Scholarly Journal Article
• Group Presentations
• Dealing with Nervousness
• Using Visual Aids
• Grading Someone Else's Paper
• Types of Structured Group Activities
• Group Project Survival Skills
• Leading a Class Discussion
• Multiple Book Review Essay
• Reviewing Collected Works
• Writing a Case Analysis Paper
• Writing a Case Study
• About Informed Consent
• Writing Field Notes
• Writing a Policy Memo
• Writing a Reflective Paper
• Writing a Research Proposal
• Generative AI and Writing
• Acknowledgments

A case study research paper examines a person, place, event, condition, phenomenon, or other type of subject of analysis in order to extrapolate  key themes and results that help predict future trends, illuminate previously hidden issues that can be applied to practice, and/or provide a means for understanding an important research problem with greater clarity. A case study research paper usually examines a single subject of analysis, but case study papers can also be designed as a comparative investigation that shows relationships between two or more subjects. The methods used to study a case can rest within a quantitative, qualitative, or mixed-method investigative paradigm.

Case Studies. Writing@CSU. Colorado State University; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010 ; “What is a Case Study?” In Swanborn, Peter G. Case Study Research: What, Why and How? London: SAGE, 2010.

How to Approach Writing a Case Study Research Paper

General information about how to choose a topic to investigate can be found under the " Choosing a Research Problem " tab in the Organizing Your Social Sciences Research Paper writing guide. Review this page because it may help you identify a subject of analysis that can be investigated using a case study design.

However, identifying a case to investigate involves more than choosing the research problem . A case study encompasses a problem contextualized around the application of in-depth analysis, interpretation, and discussion, often resulting in specific recommendations for action or for improving existing conditions. As Seawright and Gerring note, practical considerations such as time and access to information can influence case selection, but these issues should not be the sole factors used in describing the methodological justification for identifying a particular case to study. Given this, selecting a case includes considering the following:

• The case represents an unusual or atypical example of a research problem that requires more in-depth analysis? Cases often represent a topic that rests on the fringes of prior investigations because the case may provide new ways of understanding the research problem. For example, if the research problem is to identify strategies to improve policies that support girl's access to secondary education in predominantly Muslim nations, you could consider using Azerbaijan as a case study rather than selecting a more obvious nation in the Middle East. Doing so may reveal important new insights into recommending how governments in other predominantly Muslim nations can formulate policies that support improved access to education for girls.
• The case provides important insight or illuminate a previously hidden problem? In-depth analysis of a case can be based on the hypothesis that the case study will reveal trends or issues that have not been exposed in prior research or will reveal new and important implications for practice. For example, anecdotal evidence may suggest drug use among homeless veterans is related to their patterns of travel throughout the day. Assuming prior studies have not looked at individual travel choices as a way to study access to illicit drug use, a case study that observes a homeless veteran could reveal how issues of personal mobility choices facilitate regular access to illicit drugs. Note that it is important to conduct a thorough literature review to ensure that your assumption about the need to reveal new insights or previously hidden problems is valid and evidence-based.
• The case challenges and offers a counter-point to prevailing assumptions? Over time, research on any given topic can fall into a trap of developing assumptions based on outdated studies that are still applied to new or changing conditions or the idea that something should simply be accepted as "common sense," even though the issue has not been thoroughly tested in current practice. A case study analysis may offer an opportunity to gather evidence that challenges prevailing assumptions about a research problem and provide a new set of recommendations applied to practice that have not been tested previously. For example, perhaps there has been a long practice among scholars to apply a particular theory in explaining the relationship between two subjects of analysis. Your case could challenge this assumption by applying an innovative theoretical framework [perhaps borrowed from another discipline] to explore whether this approach offers new ways of understanding the research problem. Taking a contrarian stance is one of the most important ways that new knowledge and understanding develops from existing literature.
• The case provides an opportunity to pursue action leading to the resolution of a problem? Another way to think about choosing a case to study is to consider how the results from investigating a particular case may result in findings that reveal ways in which to resolve an existing or emerging problem. For example, studying the case of an unforeseen incident, such as a fatal accident at a railroad crossing, can reveal hidden issues that could be applied to preventative measures that contribute to reducing the chance of accidents in the future. In this example, a case study investigating the accident could lead to a better understanding of where to strategically locate additional signals at other railroad crossings so as to better warn drivers of an approaching train, particularly when visibility is hindered by heavy rain, fog, or at night.
• The case offers a new direction in future research? A case study can be used as a tool for an exploratory investigation that highlights the need for further research about the problem. A case can be used when there are few studies that help predict an outcome or that establish a clear understanding about how best to proceed in addressing a problem. For example, after conducting a thorough literature review [very important!], you discover that little research exists showing the ways in which women contribute to promoting water conservation in rural communities of east central Africa. A case study of how women contribute to saving water in a rural village of Uganda can lay the foundation for understanding the need for more thorough research that documents how women in their roles as cooks and family caregivers think about water as a valuable resource within their community. This example of a case study could also point to the need for scholars to build new theoretical frameworks around the topic [e.g., applying feminist theories of work and family to the issue of water conservation].

Eisenhardt, Kathleen M. “Building Theories from Case Study Research.” Academy of Management Review 14 (October 1989): 532-550; Emmel, Nick. Sampling and Choosing Cases in Qualitative Research: A Realist Approach . Thousand Oaks, CA: SAGE Publications, 2013; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Seawright, Jason and John Gerring. "Case Selection Techniques in Case Study Research." Political Research Quarterly 61 (June 2008): 294-308.

Structure and Writing Style

The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies. In applied social sciences disciplines [e.g., education, social work, public administration, etc.], case studies may also be used to reveal best practices, highlight key programs, or investigate interesting aspects of professional work.

In general, the structure of a case study research paper is not all that different from a standard college-level research paper. However, there are subtle differences you should be aware of. Here are the key elements to organizing and writing a case study research paper.

I.  Introduction

As with any research paper, your introduction should serve as a roadmap for your readers to ascertain the scope and purpose of your study . The introduction to a case study research paper, however, should not only describe the research problem and its significance, but you should also succinctly describe why the case is being used and how it relates to addressing the problem. The two elements should be linked. With this in mind, a good introduction answers these four questions:

• What is being studied? Describe the research problem and describe the subject of analysis [the case] you have chosen to address the problem. Explain how they are linked and what elements of the case will help to expand knowledge and understanding about the problem.
• Why is this topic important to investigate? Describe the significance of the research problem and state why a case study design and the subject of analysis that the paper is designed around is appropriate in addressing the problem.
• What did we know about this topic before I did this study? Provide background that helps lead the reader into the more in-depth literature review to follow. If applicable, summarize prior case study research applied to the research problem and why it fails to adequately address the problem. Describe why your case will be useful. If no prior case studies have been used to address the research problem, explain why you have selected this subject of analysis.
• How will this study advance new knowledge or new ways of understanding? Explain why your case study will be suitable in helping to expand knowledge and understanding about the research problem.

Each of these questions should be addressed in no more than a few paragraphs. Exceptions to this can be when you are addressing a complex research problem or subject of analysis that requires more in-depth background information.

II.  Literature Review

The literature review for a case study research paper is generally structured the same as it is for any college-level research paper. The difference, however, is that the literature review is focused on providing background information and  enabling historical interpretation of the subject of analysis in relation to the research problem the case is intended to address . This includes synthesizing studies that help to:

• Place relevant works in the context of their contribution to understanding the case study being investigated . This would involve summarizing studies that have used a similar subject of analysis to investigate the research problem. If there is literature using the same or a very similar case to study, you need to explain why duplicating past research is important [e.g., conditions have changed; prior studies were conducted long ago, etc.].
• Describe the relationship each work has to the others under consideration that informs the reader why this case is applicable . Your literature review should include a description of any works that support using the case to investigate the research problem and the underlying research questions.
• Identify new ways to interpret prior research using the case study . If applicable, review any research that has examined the research problem using a different research design. Explain how your use of a case study design may reveal new knowledge or a new perspective or that can redirect research in an important new direction.
• Resolve conflicts amongst seemingly contradictory previous studies . This refers to synthesizing any literature that points to unresolved issues of concern about the research problem and describing how the subject of analysis that forms the case study can help resolve these existing contradictions.
• Point the way in fulfilling a need for additional research . Your review should examine any literature that lays a foundation for understanding why your case study design and the subject of analysis around which you have designed your study may reveal a new way of approaching the research problem or offer a perspective that points to the need for additional research.
• Expose any gaps that exist in the literature that the case study could help to fill . Summarize any literature that not only shows how your subject of analysis contributes to understanding the research problem, but how your case contributes to a new way of understanding the problem that prior research has failed to do.
• Locate your own research within the context of existing literature [very important!] . Collectively, your literature review should always place your case study within the larger domain of prior research about the problem. The overarching purpose of reviewing pertinent literature in a case study paper is to demonstrate that you have thoroughly identified and synthesized prior studies in relation to explaining the relevance of the case in addressing the research problem.

III.  Method

In this section, you explain why you selected a particular case [i.e., subject of analysis] and the strategy you used to identify and ultimately decide that your case was appropriate in addressing the research problem. The way you describe the methods used varies depending on the type of subject of analysis that constitutes your case study.

If your subject of analysis is an incident or event . In the social and behavioral sciences, the event or incident that represents the case to be studied is usually bounded by time and place, with a clear beginning and end and with an identifiable location or position relative to its surroundings. The subject of analysis can be a rare or critical event or it can focus on a typical or regular event. The purpose of studying a rare event is to illuminate new ways of thinking about the broader research problem or to test a hypothesis. Critical incident case studies must describe the method by which you identified the event and explain the process by which you determined the validity of this case to inform broader perspectives about the research problem or to reveal new findings. However, the event does not have to be a rare or uniquely significant to support new thinking about the research problem or to challenge an existing hypothesis. For example, Walo, Bull, and Breen conducted a case study to identify and evaluate the direct and indirect economic benefits and costs of a local sports event in the City of Lismore, New South Wales, Australia. The purpose of their study was to provide new insights from measuring the impact of a typical local sports event that prior studies could not measure well because they focused on large "mega-events." Whether the event is rare or not, the methods section should include an explanation of the following characteristics of the event: a) when did it take place; b) what were the underlying circumstances leading to the event; and, c) what were the consequences of the event in relation to the research problem.

If your subject of analysis is a person. Explain why you selected this particular individual to be studied and describe what experiences they have had that provide an opportunity to advance new understandings about the research problem. Mention any background about this person which might help the reader understand the significance of their experiences that make them worthy of study. This includes describing the relationships this person has had with other people, institutions, and/or events that support using them as the subject for a case study research paper. It is particularly important to differentiate the person as the subject of analysis from others and to succinctly explain how the person relates to examining the research problem [e.g., why is one politician in a particular local election used to show an increase in voter turnout from any other candidate running in the election]. Note that these issues apply to a specific group of people used as a case study unit of analysis [e.g., a classroom of students].

If your subject of analysis is a place. In general, a case study that investigates a place suggests a subject of analysis that is unique or special in some way and that this uniqueness can be used to build new understanding or knowledge about the research problem. A case study of a place must not only describe its various attributes relevant to the research problem [e.g., physical, social, historical, cultural, economic, political], but you must state the method by which you determined that this place will illuminate new understandings about the research problem. It is also important to articulate why a particular place as the case for study is being used if similar places also exist [i.e., if you are studying patterns of homeless encampments of veterans in open spaces, explain why you are studying Echo Park in Los Angeles rather than Griffith Park?]. If applicable, describe what type of human activity involving this place makes it a good choice to study [e.g., prior research suggests Echo Park has more homeless veterans].

If your subject of analysis is a phenomenon. A phenomenon refers to a fact, occurrence, or circumstance that can be studied or observed but with the cause or explanation to be in question. In this sense, a phenomenon that forms your subject of analysis can encompass anything that can be observed or presumed to exist but is not fully understood. In the social and behavioral sciences, the case usually focuses on human interaction within a complex physical, social, economic, cultural, or political system. For example, the phenomenon could be the observation that many vehicles used by ISIS fighters are small trucks with English language advertisements on them. The research problem could be that ISIS fighters are difficult to combat because they are highly mobile. The research questions could be how and by what means are these vehicles used by ISIS being supplied to the militants and how might supply lines to these vehicles be cut off? How might knowing the suppliers of these trucks reveal larger networks of collaborators and financial support? A case study of a phenomenon most often encompasses an in-depth analysis of a cause and effect that is grounded in an interactive relationship between people and their environment in some way.

NOTE:   The choice of the case or set of cases to study cannot appear random. Evidence that supports the method by which you identified and chose your subject of analysis should clearly support investigation of the research problem and linked to key findings from your literature review. Be sure to cite any studies that helped you determine that the case you chose was appropriate for examining the problem.

IV.  Discussion

The main elements of your discussion section are generally the same as any research paper, but centered around interpreting and drawing conclusions about the key findings from your analysis of the case study. Note that a general social sciences research paper may contain a separate section to report findings. However, in a paper designed around a case study, it is common to combine a description of the results with the discussion about their implications. The objectives of your discussion section should include the following:

Reiterate the Research Problem/State the Major Findings Briefly reiterate the research problem you are investigating and explain why the subject of analysis around which you designed the case study were used. You should then describe the findings revealed from your study of the case using direct, declarative, and succinct proclamation of the study results. Highlight any findings that were unexpected or especially profound.

Explain the Meaning of the Findings and Why They are Important Systematically explain the meaning of your case study findings and why you believe they are important. Begin this part of the section by repeating what you consider to be your most important or surprising finding first, then systematically review each finding. Be sure to thoroughly extrapolate what your analysis of the case can tell the reader about situations or conditions beyond the actual case that was studied while, at the same time, being careful not to misconstrue or conflate a finding that undermines the external validity of your conclusions.

Relate the Findings to Similar Studies No study in the social sciences is so novel or possesses such a restricted focus that it has absolutely no relation to previously published research. The discussion section should relate your case study results to those found in other studies, particularly if questions raised from prior studies served as the motivation for choosing your subject of analysis. This is important because comparing and contrasting the findings of other studies helps support the overall importance of your results and it highlights how and in what ways your case study design and the subject of analysis differs from prior research about the topic.

Consider Alternative Explanations of the Findings Remember that the purpose of social science research is to discover and not to prove. When writing the discussion section, you should carefully consider all possible explanations revealed by the case study results, rather than just those that fit your hypothesis or prior assumptions and biases. Be alert to what the in-depth analysis of the case may reveal about the research problem, including offering a contrarian perspective to what scholars have stated in prior research if that is how the findings can be interpreted from your case.

Acknowledge the Study's Limitations You can state the study's limitations in the conclusion section of your paper but describing the limitations of your subject of analysis in the discussion section provides an opportunity to identify the limitations and explain why they are not significant. This part of the discussion section should also note any unanswered questions or issues your case study could not address. More detailed information about how to document any limitations to your research can be found here .

Suggest Areas for Further Research Although your case study may offer important insights about the research problem, there are likely additional questions related to the problem that remain unanswered or findings that unexpectedly revealed themselves as a result of your in-depth analysis of the case. Be sure that the recommendations for further research are linked to the research problem and that you explain why your recommendations are valid in other contexts and based on the original assumptions of your study.

V.  Conclusion

As with any research paper, you should summarize your conclusion in clear, simple language; emphasize how the findings from your case study differs from or supports prior research and why. Do not simply reiterate the discussion section. Provide a synthesis of key findings presented in the paper to show how these converge to address the research problem. If you haven't already done so in the discussion section, be sure to document the limitations of your case study and any need for further research.

The function of your paper's conclusion is to: 1) reiterate the main argument supported by the findings from your case study; 2) state clearly the context, background, and necessity of pursuing the research problem using a case study design in relation to an issue, controversy, or a gap found from reviewing the literature; and, 3) provide a place to persuasively and succinctly restate the significance of your research problem, given that the reader has now been presented with in-depth information about the topic.

Consider the following points to help ensure your conclusion is appropriate:

• If the argument or purpose of your paper is complex, you may need to summarize these points for your reader.
• If prior to your conclusion, you have not yet explained the significance of your findings or if you are proceeding inductively, use the conclusion of your paper to describe your main points and explain their significance.
• Move from a detailed to a general level of consideration of the case study's findings that returns the topic to the context provided by the introduction or within a new context that emerges from your case study findings.

Note that, depending on the discipline you are writing in or the preferences of your professor, the concluding paragraph may contain your final reflections on the evidence presented as it applies to practice or on the essay's central research problem. However, the nature of being introspective about the subject of analysis you have investigated will depend on whether you are explicitly asked to express your observations in this way.

Problems to Avoid

Overgeneralization One of the goals of a case study is to lay a foundation for understanding broader trends and issues applied to similar circumstances. However, be careful when drawing conclusions from your case study. They must be evidence-based and grounded in the results of the study; otherwise, it is merely speculation. Looking at a prior example, it would be incorrect to state that a factor in improving girls access to education in Azerbaijan and the policy implications this may have for improving access in other Muslim nations is due to girls access to social media if there is no documentary evidence from your case study to indicate this. There may be anecdotal evidence that retention rates were better for girls who were engaged with social media, but this observation would only point to the need for further research and would not be a definitive finding if this was not a part of your original research agenda.

Failure to Document Limitations No case is going to reveal all that needs to be understood about a research problem. Therefore, just as you have to clearly state the limitations of a general research study , you must describe the specific limitations inherent in the subject of analysis. For example, the case of studying how women conceptualize the need for water conservation in a village in Uganda could have limited application in other cultural contexts or in areas where fresh water from rivers or lakes is plentiful and, therefore, conservation is understood more in terms of managing access rather than preserving access to a scarce resource.

Failure to Extrapolate All Possible Implications Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings. If you do not, your reader may question the validity of your analysis, particularly if you failed to document an obvious outcome from your case study research. For example, in the case of studying the accident at the railroad crossing to evaluate where and what types of warning signals should be located, you failed to take into consideration speed limit signage as well as warning signals. When designing your case study, be sure you have thoroughly addressed all aspects of the problem and do not leave gaps in your analysis that leave the reader questioning the results.

Case Studies. Writing@CSU. Colorado State University; Gerring, John. Case Study Research: Principles and Practices . New York: Cambridge University Press, 2007; Merriam, Sharan B. Qualitative Research and Case Study Applications in Education . Rev. ed. San Francisco, CA: Jossey-Bass, 1998; Miller, Lisa L. “The Use of Case Studies in Law and Social Science Research.” Annual Review of Law and Social Science 14 (2018): TBD; Mills, Albert J., Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Putney, LeAnn Grogan. "Case Study." In Encyclopedia of Research Design , Neil J. Salkind, editor. (Thousand Oaks, CA: SAGE Publications, 2010), pp. 116-120; Simons, Helen. Case Study Research in Practice . London: SAGE Publications, 2009;  Kratochwill,  Thomas R. and Joel R. Levin, editors. Single-Case Research Design and Analysis: New Development for Psychology and Education .  Hilldsale, NJ: Lawrence Erlbaum Associates, 1992; Swanborn, Peter G. Case Study Research: What, Why and How? London : SAGE, 2010; Yin, Robert K. Case Study Research: Design and Methods . 6th edition. Los Angeles, CA, SAGE Publications, 2014; Walo, Maree, Adrian Bull, and Helen Breen. “Achieving Economic Benefits at Local Events: A Case Study of a Local Sports Event.” Festival Management and Event Tourism 4 (1996): 95-106.

Writing Tip

At Least Five Misconceptions about Case Study Research

Social science case studies are often perceived as limited in their ability to create new knowledge because they are not randomly selected and findings cannot be generalized to larger populations. Flyvbjerg examines five misunderstandings about case study research and systematically "corrects" each one. To quote, these are:

Misunderstanding 1 :  General, theoretical [context-independent] knowledge is more valuable than concrete, practical [context-dependent] knowledge. Misunderstanding 2 :  One cannot generalize on the basis of an individual case; therefore, the case study cannot contribute to scientific development. Misunderstanding 3 :  The case study is most useful for generating hypotheses; that is, in the first stage of a total research process, whereas other methods are more suitable for hypotheses testing and theory building. Misunderstanding 4 :  The case study contains a bias toward verification, that is, a tendency to confirm the researcher’s preconceived notions. Misunderstanding 5 :  It is often difficult to summarize and develop general propositions and theories on the basis of specific case studies [p. 221].

While writing your paper, think introspectively about how you addressed these misconceptions because to do so can help you strengthen the validity and reliability of your research by clarifying issues of case selection, the testing and challenging of existing assumptions, the interpretation of key findings, and the summation of case outcomes. Think of a case study research paper as a complete, in-depth narrative about the specific properties and key characteristics of your subject of analysis applied to the research problem.

Flyvbjerg, Bent. “Five Misunderstandings About Case-Study Research.” Qualitative Inquiry 12 (April 2006): 219-245.

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Case Study At-A-Glance

A case study is a way to let students interact with material in an open-ended manner. the goal is not to find solutions, but to explore possibilities and options of a real-life scenario..

Want examples of a Case-Study?  Check out the ABLConnect Activity Database Want to read research supporting the Case-Study method? Click here

Why should you facilitate a Case Study?

Want to facilitate a case-study in your class .

How-To Run a Case-Study

• Before class pick the case study topic/scenario. You can either generate a fictional situation or can use a real-world example.
• Clearly let students know how they should prepare. Will the information be given to them in class or do they need to do readings/research before coming to class?
• Have a list of questions prepared to help guide discussion (see below)
• Sessions work best when the group size is between 5-20 people so that everyone has an opportunity to participate. You may choose to have one large whole-class discussion or break into sub-groups and have smaller discussions. If you break into groups, make sure to leave extra time at the end to bring the whole class back together to discuss the key points from each group and to highlight any differences.
• What is the problem?
• What is the cause of the problem?
• Who are the key players in the situation? What is their position?
• What are the relevant data?
• What are possible solutions – both short-term and long-term?
• What are alternate solutions? – Play (or have the students play) Devil’s Advocate and consider alternate view points
• What are potential outcomes of each solution?
• What other information do you want to see?
• What can we learn from the scenario?
• Be flexible. While you may have a set of questions prepared, don’t be afraid to go where the discussion naturally takes you. However, be conscious of time and re-focus the group if key points are being missed
• Role-playing can be an effective strategy to showcase alternate viewpoints and resolve any conflicts
• Involve as many students as possible. Teamwork and communication are key aspects of this exercise. If needed, call on students who haven’t spoken yet or instigate another rule to encourage participation.
• Write out key facts on the board for reference. It is also helpful to write out possible solutions and list the pros/cons discussed.
• Having the information written out makes it easier for students to reference during the discussion and helps maintain everyone on the same page.
• Keep an eye on the clock and make sure students are moving through the scenario at a reasonable pace. If needed, prompt students with guided questions to help them move faster.  
• Either give or have the students give a concluding statement that highlights the goals and key points from the discussion. Make sure to compare and contrast alternate viewpoints that came up during the discussion and emphasize the take-home messages that can be applied to future situations.
• Inform students (either individually or the group) how they did during the case study. What worked? What didn’t work? Did everyone participate equally?
• Taking time to reflect on the process is just as important to emphasize and help students learn the importance of teamwork and communication.

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Harvard Business School: Teaching By the Case-Study Method

Written by Catherine Weiner

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What are Case Study Questions?

Case studies are scenarios that belong to certain professional contexts that students must analyse and respond to. There are specific questions posed in a case study concerning a particular situation. A case study also includes many issues and problems that students must analyse to recommend preventive measures. The problems presented in a case study give the students experiences connected to their lives. It is important that you read the case and then associate questions carefully for any case study. After reading the questions closely, you must analyse the case study questions and identify the issue.

Tips for reading case study questions

Always ask yourself these question while reading a case study:

1. What actions were taken in this case study?

2. Were there any consequences of the actions that were taken?

3. Was any factor omitted or not considered in the case?

4. Whether the actions that were taken - the most appropriate?

5. What were the conclusions that you derived from the case study?

Importance of case study questions?

Answering such questions helps understand the case study, identify the problems, and understand the reason behind it. Attaching the concepts learnt in class with the case study questions helps gain a deeper understanding. Further, every case study has relevant players involved; case study questions help identify these players and understand their role.

Once we understand the basics of the case study , the questions posed can become more abstract. They could point towards finding the possible solutions to the problems identified in the case study and the outcomes of these proposed solutions.

Before answering case study questions, students must understand how this should lead to discussions. These discussions should involve the concepts taught in class and relate them.

Case studies are often considered specific and centred on the main problem. The objective of case study questions is to help arrive at solutions to the problems. The questions draw a link between the problem and solution in any case study. These are usually paired with reading assignments or explaining concepts so that it helps us understand the case study better.

Examples of Science case study questions

There are a number of case studies used in Science. It shows how to learn the science concepts better and makes it interactive for students. There are a few examples of how science case study questions look like below,

(the case study can be as mentioned below)

• What element of water is used the most by human beings?
• What did you learn from the case study and how will you use the concept in real life scenarios?

Examples of Math case study questions

There are various case study questions used in the math subject , which helps students understand the concepts better. Some examples of how the questions are framed are mentioned below,

• What are the mathematical concepts used in the case study?
• If there are a given number of students in a classroom, what is the maximum that can be removed to have the equal amount of boys and girls ratio?

Case study questions have a significant role in understanding any case because these questions allow you to dive deeper and find solutions to the posed questions. The questions act as a reference to the students as they provide answers to them. Case study questions usually begin with the “why” or “how” and are directed toward the events and conditions in the case study. A literature review helps conduct case study questions because it can establish the previous studies and formulate questions by gaining more insight.

Hence, case study questions are the foundation for any case study to work and be ready for use. Without formulating the right questions, the case study will not work as it has no aim or conclusion, nor can we find solutions or relate them to concepts. The case study in focus can involve either a person, an entity, a group of people or a program. Attaching the learned concepts with the case study questions helps gain a deeper understanding.

The objective of case study questions is to provide solutions to the problems. Before posing case study questions, we must understand how this should lead to discussions. The problems presented in a case study give the students experiences connected to their lives. Case study questions can be asked with different objectives, like motivation, because it involves a situation that is likely to be interpreted by the students to develop analytical ability and encourages decision-making and learning in students.

For any case study, it is important that you read the case and then associate questions carefully. The case study questions are a referral to the researcher as they provide answers to them. Without a case study question, you will not understand the relevance of the case study. Preparing case study questions help identify the problems that will help offer solutions and alternatives. Case study questions require us to identify the problem and what caused the problem and understand its reasoning. Attaching the learned concepts with the case study questions helps gain a deeper understanding.

Hence, a case study question helps analyse the study and makes it easier to understand. The concepts introduced in the case study can be answered through the questions. Conclusively, it plays an important role in any case study and should be executed properly.

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A Family Guide to Study Abroad

• Stacie Nevadomski Berdan
• , William Gertz
• and Allan Goodman, CEO

All families are unique, but the importance of family support for students seeking to study abroad is shared. With  A Family Guide to Study Abroad , the AIFS Foundation and IIE continue to provide valuable guidance on understanding the impact of and options for study abroad while updating information and tips to empower today’s students and their families to succeed.  

Today’s graduates need a global mindset and international experience to compete for jobs. Studying abroad equips students with real-life, hands-on skills that no classroom can match, while opening up a world of personal and professional opportunities.   

You can champion study abroad as an essential component of your student’s education. This book contains critical information you’ll need to inform yourself, as well as support your student as they navigate the study abroad experience.   

In this guide, packed with practical information written specifically for families who want to learn more about study abroad, the authors make a strong case for the importance of family involvement that can influence and shape a successful cross-cultural experience, including:  

• clarifying the value of study abroad  
• identifying the right study abroad program  
• figuring out the financials  
• staying safe and healthy abroad  
• preparing for success abroad  
• offering the appropriate mixture of support  
• helping your student use the experience for personal and professional success 

50+ critical thinking questions for students

As the demand for critical thinkers increases, educators must prioritize developing students’ critical thinking skills. And, as critical thinking is a transferable skill, you can incorporate these critical thinking questions throughout the curriculum and across subjects!

At Kialo Edu , we’re committed to helping you nurture critical thinking in your students through engaging written discussions . We’ve carefully crafted a list of critical thinking questions designed to challenge students and empower them to navigate complex problems with confidence and creativity. Kialo is completely free and always will be , so why not try these questions with your students to build their critical thinking skills through discussion?

What is critical thinking?

Critical thinking is the skill of clear, rational thought. Critical thinkers go beyond accepting information at face value; they interpret and analyze information to form their own evidence-based conclusions.

They also approach questions from multiple perspectives , actively seek out opposing viewpoints, and challenge their own assumptions.

Why do students need to learn critical thinking?

Critical thinking enables students to articulate their perspective, make informed decisions, and solve problems effectively, thereby supporting their civic engagement .

Moreover, in the digital age, students can leverage critical thinking to question biases and assumptions and employ evidence-based reasoning to combat mis- and disinformation. Ultimately, mastering critical thinking equips students to succeed personally, academically, and professionally. 

By using critical thinking questions throughout lessons, you can help students build a toolkit of critical thinking skills that they can apply to tackle complex issues now and in the future.

Critical thinking questions to evaluate evidence

In today’s information-rich world, students must learn to critically evaluate the evidence they use to support their viewpoints and make informed decisions. Applying these questions in a Kialo discussion will guide students to select the strongest sources to support their claims.

• How strong is the evidence supporting your argument?
• Are there any counterexamples?
• Are there opposing viewpoints that challenge your evidence?
• How have you ensured the accuracy of your evidence?
• How does this evidence relate to the argument?
• What are the limitations of this evidence?
• Can you summarize the main evidence used to support your argument?
• How do experts in this field view your evidence?
• What might the consequences be if this evidence is flawed?
• Are the inferences being made from the data legitimate?
• Why was this methodology used?
• Was an appropriate-sized sample used?

Critical thinking questions to challenge assumptions

Using critical thinking questions to challenge assumptions teaches students to critically examine their beliefs and thought processes. This helps them identify biases and gaps in their reasoning. Kialo’s “sunburst” mini-map can help support students in visualizing the overall discussion to check that they have presented a balanced overview.

• Can you describe the assumptions you are making?
• Why do you believe this is a valid assumption?
• What if this assumption is incorrect?
• Can you make an alternative assumption?
• What evidence supports your assumption?
• What would happen if we questioned this assumption?
• How does this assumption influence your argument?
• Are there any biases influencing your assumption?
• What is the basis for your assumption?
• What are the biases or assumptions behind the information?
• How have biases or assumptions affected the framing of the problem?

Critical thinking questions to analyze perspectives

• Can you explain any alternative perspectives on this issue?
• How might someone with a different background interpret this?
• How strong are the opposing arguments?
• How might culture influence perspectives on this topic?
• How would a skeptic respond to your argument?
• How might different groups of people view this issue?
• How does historical context influence this perspective?
• How might personal experiences have shaped this perspective?
• What are the implications of accepting this perspective?

Critical thinking questions to assess the validity of arguments

Kialo discussions display arguments visually in a branching framework, so students can easily assess the validity of pros and cons and improve their own arguments. Students can even use Voting and comments to evaluate claims!

• How did you select the evidence to evaluate this argument?
• How can you assess the reliability of this evidence?
• What are the strengths and weaknesses of this argument?
• How does this argument compare to others on the same issue?
• How might biases affect the evaluation of this issue?
• What benchmarks can we use to assess this claim?
• Is the reasoning logical and coherent?
• How well does this argument address counterarguments?
• Should we accept this position?
• How can you assess the value of this argument?
• Why is argument A better than argument B?

Critical thinking questions to explore consequences

• What if we had unlimited resources to solve this problem?
• How could we avoid this problem in the future?
• What if we approached the problem from a different angle?
• How would the outcome differ if we changed one variable?
• What might be the consequences or outcomes of this?
• How might this affect other outcomes?
• How might different stakeholders be affected?
• What are the long-term implications of this?
• What are the associated risks?
• Might there be any unintended consequences?
• How might this impact future developments?
• What would happen if this solution were implemented?
• How would you adapt this to create a different outcome?

Critical thinking questions to examine synthesis

• How do these ideas connect to our learning?
• How do these ideas connect to each other?
• Can you combine these viewpoints into a new perspective?
• Can you identify patterns among the different arguments?
• How can we integrate this new information into our understanding?
• What new conclusions can we draw from this evidence?
• How can we incorporate multiple perspectives in our solution?
• What is the overarching theme in these arguments?
• How might these ideas collectively influence future research?
• How do these findings relate to other research studies?

Critical thinking questions to prompt reflection

Using critical thinking questions for reflection not only gives students deeper insights into their own learning, but also fosters the development of key social-emotional learning skills like self-awareness, decision-making, and resilience.

• What did you learn from this?
• How has your perspective changed as a result of this evidence?
• What obstacles did you encounter while developing your argument?
• How do your personal beliefs influence your analysis?
• Can we identify any unanswered questions?
• How would you apply what you’ve learned to this situation?
• What insights have you gained about your own thinking?
• How do your personal experiences shape your understanding?

Use these critical thinking questions throughout your lessons to arm students with critical thinking skills for future success! Start by heading over to Kialo Edu’s Topic Library , where you’ll find hundreds of ready-made discussion prompts searchable by age and curriculum subject to maximize participation and build students’ critical thinking abilities.

We’d love to add your ideas to our inspiring list of critical thinking questions. Contact us at [email protected] or on social media.

Want to try Kialo Edu with your class?

Sign up for free and use Kialo Edu to have thoughtful classroom discussions and train students’ argumentation and critical thinking skills.

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26+ Best Case Study Questions for Customer Interviews

Updated July 2024 : Case studies are a critical element of most SaaS marketing strategies. But what case study questions do you ask in the customer interview to ensure you elicit the details AND emotion you need for an authentic and compelling story?

In research we conducted this year, SaaS marketers ranked case studies the #1 most effective marketing tactic to increase sales—ahead of general website content, SEO, blog posts, social media and other marketing tactics.

But gathering the insights, data and customer quotes that make a case study resonate takes some finesse. This is why it’s so important to develop a set of relevant case study questions for interviews with customers.

Get 26 case study questions, PLUS 19 bonus questions for use case, adoption and switcher stories. Download the cheat sheet now .

What case study interview questions should you ask?

In this post, we share the 26 powerful case study questions we use when conducting a case study interview.

We also included favorite case study interview questions and hot tips from customer marketing and advocacy practitioners in our industry:

• Natalie Gullatt , Customer Lifecycle and Growth Manager, Artera 
• Cecilia Wainio , Customer Growth, Jitterbit
• Helen Feber , Founder, Referential
• Luis González , Head of Global Customer Advocacy, Alteryx
• Deirdre Puleo , former Content Strategist, Wix 
• Kaily Baskett , Director of Revenue Growth, SlapFive
• Jeff Ernst , CEO, SlapFive
• Gabriela Contreras , Independent Marketing Consultant
• Erin O’Quinn , Senior Manager, Customer Marketing, VMware by Broadcom
• Cassie Stevenson , Global Customer Advocacy Lead, Qumulo
• Cindy Aitken ,  Director, Customer Marketing, Collibra
• Diana Yanez-Pastor , Independent Customer Advocacy Marketing Consultant

With these insight-eliciting case study questions in your back pocket, you’ll be able to uncover nuggets of gold that will help you create a customer story that really resonates with your prospects and leads.

Also learn how to conduct a good case study interview

In this post, we also cover tips for conducting a great case study interview, as well as some common interview mistakes to avoid.

Before the case study interview

Find a convenient time for the interview, prepare your case study questions in advance, should you send the case study questions to your customer ahead of time, make your customer comfortable, 26 case study questions for interviews with customers, bonus case study interview questions, an email interview won’t cut it, take notes and record the interview, watch out for these 4 common interview mistakes.

Get a cheat sheet with 26 case study questions, PLUS 19 bonus questions for use case, adoption and switcher stories. Download the cheat sheet now .

Keep in mind that there are 3 important phases to any case study:

• Before: What were the customer’s pain points, challenges, priorities and aspirations before they found you?
• During: Why did the customer choose your solution? How did the implementation go? How are they using your solution?
• After: What can the customer do now that they couldn’t do before? What impact has your solution had on their business?

The best case studies draw readers in by walking them through these phases by using customer quotes and details that bring the story to life and make it more compelling.

Your customers are busy—and they’re doing you a big favor by participating in the case study—so be as flexible as possible when you’re scheduling the case study interview. And while you’ll likely want to talk to them for hours, be respectful of their time and ask for 30 minutes.

You’ll probably have just 30 or 40 minutes to capture your customer’s story so be thoroughly prepared before you even schedule the case study interview.

Hot tip: How to prepare for an interview

Here are three things you should do before each interview: 1. Ask the CSM or account manager about the account. 2. Review the account details in the CRM or customer management tool. 3. Customize your interview questions to ensure they align with the story you’d like to tell, your company’s goals and the customer’s success.

This is hotly debated amongst customer marketing and advocacy professionals. 

Some people worry that sending the case study interview questions in advance will result in less candid and natural responses. 

Others argue that it’s important to provide the case study questions for interviews with customers ahead of time so they have time to think about their responses and dig for metrics.

So, we did a quick poll and here’s the consensus:

I think we can all agree that we want our customers to be at ease during the interview. At the very least, that means sending the metrics-related questions ahead of time. 

Want to scale your case study production? Partner with Uplift .

Before the interview starts, it’s important to make the customer feel comfortable and explain the process—what to expect during the interview and after. Make sure the customer understands that they have complete control over what’s included in the final draft.

“Thank you so much for agreeing to tell us your story. Once we write the story, we’ll send it to you to review. We won’t publish anything you’re not 100% happy with. Are you okay if I record the call?”

Introductions and warm-up

1. Can you briefly tell me about yourself and your role? 

2. What is most meaningful to you about the work you do? 

Case study question #2 makes the story more personal and the answer often aligns with the company’s strategic initiatives.

3. What are you most proud of with this implementation/solution?

Case study question #3 helps put the interviewee into a positive mindset and you can sometimes get great intel that enables more detailed discussion—and this can lead to a more attention-grabbing story.

4. What keeps you up at night as it relates to your job?

Case study question #4 is one of my favorites because leaders who want to drive transformation will obsess over it. They don’t “turn off” ideating at 5pm. They think about it while they’re driving, doing chores… and trying to fall asleep. So for me, this question allows me to get to the core of their thinking—and you’ll often get the most human answer.

5. What was going on at your company that sent you looking for a solution like [company name]? 

5a. Follow-up: Why was this such a big problem for you and your company? 5b. Follow-up: What was the consequence of doing nothing?

Case study question #5 is a non-threatening way to ask what wasn’t working, and helps bring context to the conversation.

Case study question #5b usually uncovers a longer-term or more critical potential problem and helps get to the root of the ‘so what’ of challenges.

6. Before you landed on [our solution], how did you try to solve the problem?

6a. Follow-up: Why didn’t those solutions work?

7. What criteria did the new solution need to meet?

8. What were the top 3 things you wanted to achieve with the new solution? 

9. What are the 3 biggest reasons you chose [our solution] over competitors and the option of doing nothing? 

9a. Follow-up: Did anything else impress you at this early stage?

Emily Amos, CEO & Founder, Uplift Content

Hot tip: Get better answers

Use rapid framing to elicit prioritized responses. Don’t ask: Why did you purchase this solution? Instead ask: What are the top 3 reasons you purchased this solution from us, instead of another vendor?

10. When you first started working with [company name], how did you come up with the implementation plan?

11. What was the implementation process like? 

12. What challenges did you hit along the way and how did [company name] help you through it?

Case study question #12 is great for building trust. It’s also the #1 most frequently asked question on customer reference calls by a wide margin.

13. What changes did you notice early on? How did things progress?

14. Can you tell me about how you’re using [our solution] and how it’s helped you? 

15. Was there anything that surprised you or stood out to you about [our solution]?

16. How has [our solution] made your job easier? 

16a. Follow-up: What about your department or other departments? The company as a whole?

17. What has your personal experience been like working with the [solution/team]?

18. If you couldn’t use our solution ever again, what would that be like? 

Case study question #18 can lead to some great sound bites.

Hot tip: Create distance

Say to your customer: “Assume I know nothing.” This encourages the customer to provide more context, which is where the golden nuggets really come out. 

19. What would you consider to be the biggest success of your relationship with [company name]?

20. What can you do now that you couldn’t do before? 

Case study question #20 is great for eliciting before/after context.

21. Where have you seen the biggest increase/impact?

21a. Follow-up: Can you quantify those results? For example…

Case study question #21a helps you encourage the interviewee by mentioning specific metrics or outcomes. 

22. What have these results meant for your business? 

22a. Follow-up: Were you expecting to see the type of results you experienced?

Case study question #22 gives the interviewee an opportunity to explain how the results are personal and meaningful.

23. How has [company name] evolved with you? How has it managed to remain your ideal solution both then and now?

23a. Follow-up: Can you think of an example of how working with [company name] has changed your thought process, strategy or the way you do business?

Case study question #23 can open up unique avenues of questioning and capture the dynamic nature of the relationship between you and your customer.

24. What unexpected benefit did you find or what did you learn along the way that you’ll take with you through your career?

Case study question #24 is great because it gets the customer excited about what they do.

25. If another company asked you if you would recommend working with us, what would you say and why? 

Case study question #25 is helpful because it gets the interviewee to provide quotes that summarize the company’s value props succinctly.

26. Is there anything you wish I’d asked?

Case study question #26 can give you some of your best quotes.

Do you want your case studies to have a particular focus? Do you want to tell a:

• Use case story?
• Adoption story?
• Competitive steal story?

Do you want to create:

• Customer-led blog posts providing advice or best practices?
• Customer-led blog posts providing thought leadership?
• Video stories?

If you answered yes…

…you need specific case study interview questions.

We created a cheat sheet with the 26 case study questions above, PLUS 19 additional questions for stories with a specific storyline or focus.

Download the interview questions cheatsheet – with the 19 bonus questions.

Don’t settle for a case study interview done by email. Not only are people more candid in conversation, but you’ll also be able to ask spur-of-the-moment case study questions and explore ideas as they’re presented.

Here are the 4 best ways you can conduct your case study interview:

• face-to-face (this is the best and most personable choice; try to arrange this if your customer is in your region)
• phone interview
• repurposing webinar

A recording and transcription of the case study interview will ensure accuracy and give you peace of mind. Down the road, you can also use the transcript for other marketing activities, such as grabbing testimonials and pull quotes, writing blog posts and more.

Use an app to record phone calls, or use Zoom or Google Meet to record video calls. Make sure you have permission to record the conversation.

Learn how to write a SaaS case study in 9 steps.

1 . Using yes/no questions

Does your list have any yes/no questions? If so, be ready with follow-up questions. Better yet, revise the case study question so it’s open-ended to elicit a more thoughtful response.

2 . Not pushing for numbers

Don’t be afraid to ask for numbers, concrete examples or more information. You need these for a quality case study and this is your chance to get them. Don’t be afraid to repeat case study questions or rephrase them to make sure you get what you need.

3 . Not allowing the conversation to flow

You don’t need to be rigid about asking every single question on your list. The best insights are often unexpected so allow the conversation to flow a little—but don’t get too far off-topic or you’ll run out of time.

4 . Not listening to your customer

Don’t think you already have all the answers. Go into the case study interview with an open mind and be ready to listen.

Scale your case study production

We write case studies for high-growth SaaS companies like ClickUp, WalkMe and Lean Data.  Check out our case study writing service .

26 Case Study Interview Questions to Help You Uncover Gold Get the powerful questions we use in interviews, plus 19 bonus questions for use case, adotpion and switcher stories.

As the founder of Uplift Content, Emily leads her team in creating done-for-you case studies, ebooks and blog posts for high-growth SaaS companies like ClickUp, Calendly and WalkMe. Connect with Emily on Linkedin

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Learn from Emily’s 17 years of aha moments, mistakes, observations, and insights—and find out how you can apply these lessons to your own marketing efforts.

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• Understanding Quadrilaterals Class 8 Assertion Reason Questions Maths Chapter 3

Last Updated on September 17, 2024 by XAM CONTENT

Hello students, we are providing case study questions for class 8 maths. Assertion Reason questions are the new question format that is introduced in CBSE board. The resources for assertion reason questions are very less. So, to help students we have created chapterwise assertion reason questions for class 8 maths. In this article, you will find assertion reason questions for CBSE Class 8 Maths Chapter 3 Understanding Quadrilaterals. It is a part of Assertion Reason Questions for CBSE Class 8 Maths Series.

Table of Contents

Assertion Reason Questions on Understanding Quadrilaterals

Questions :

Q. 1. Assertion (A): In a quadrilateral, there are 4 sides. Reason(R): A quadrilateral is a four-sided polygon, having four vertices and four edges. (a) Both A and R are true and R is the correct explanation of $A$ (b) Both $A$ and $R$ are true but $R$ is not the correct explanation of A (c) $A$ is true but $R$ is false (d) $A$ is false but $R$ is true

Difficulty Level: Medium

Ans. Option (a) is correct Explanation: Quadrilateral has 4 sides, 4 vertices and 4 edges.

Also read: Understanding Quadrilaterals Case Study Questions for Class 8

Q. 2. Assertion (A): All the parallelograms are rectangles. Reason(R): All the rhombuses are parallelograms. (a) Both $A$ and $R$ are true and $R$ is the correct explanation of $A$ (b) Both $A$ and $R$ are true but $R$ is not the correct explanation of A (c) $A$ is true but $R$ is false (d) $A$ is false but $R$ is true

Ans. Option (d) is correct Explanation: All parallelograms are not rectangles, but all rhombuses are parallelograms.

• Comparing Quantities Class 8 Assertion Reason Questions Maths Chapter 7
• Cube and Cube Roots Class 8 Assertion Reason Questions Maths Chapter 6
• Algebraic Expressions and Identities Class 8 Assertion Reason Questions Maths Chapter 8
• Square and Square Roots Class 8 Assertion Reason Questions Maths Chapter 5
• Data Handling Class 8 Assertion Reason Questions Maths Chapter 4

Linear Equations in One Variable Class 8 Assertion Reason Questions Maths Chapter 2

Rational numbers class 8 assertion reason questions maths chapter 1, you may also like.

• Case Study Questions for CBSE Class 8 Maths

Download eBooks for CBSE Class 8 Maths Understanding Quadrilaterals

• Understanding Quadrilaterals Topicwise Worksheet for CBSE Class 8 Maths

Topics from which assertion reason questions may be asked

• Convex and Concave Polygons.
• Regular and Irregular Polygons.
• Sum of Measures of the Exterior Angles of a Polygon.
• Kinds of QuadrilateralTrapezium; Kite; Parallelogram.
• Some Special ParallelogramsRhombus; Rectangle; Square.

Assertion reason questions from the above given topic may be asked.

Download Customised White Label Study Materials in MS Word Format

We are providing teaching resources to teachers and coaching institute looking for customised study materials in MS word format. Our High-quality editable study material which is prepared by the expert faculties are Highly useful for Teachers, Mentors, Tutors, Faculties, Coaching Institutes, Coaching Experts, Tuition Centers.

Frequently Asked Questions (FAQs) on Understanding Quadrilaterals Assertion Reason Questions Class 8

Q1: what are assertion reason questions.

A1: Assertion-reason questions consist of two statements: an assertion (A) and a reason (R). The task is to determine the correctness of both statements and the relationship between them. The options usually include: (i) Both A and R are true, and R is the correct explanation of A. (ii) Both A and R are true, but R is not the correct explanation of A. (iii) A is true, but R is false. (iv) A is false, but R is true. or A is false, and R is also false.

Q2: Why are assertion reason questions important in Maths?

A2: Students need to evaluate the logical relationship between the assertion and the reason. This practice strengthens their logical reasoning skills, which are essential in mathematics and other areas of study.

Q3: How can practicing assertion reason questions help students?

A3: Practicing assertion-reason questions can help students in several ways: Improved Conceptual Understanding:  It helps students to better understand the concepts by linking assertions with their reasons. Enhanced Analytical Skills:  It enhances analytical skills as students need to critically analyze the statements and their relationships. Better Exam Preparation:  These questions are asked in exams and practicing them can improve your performance.

Q4: What strategies should students use to answer assertion reason questions effectively?

A4: Students can use the following strategies: Understand Each Statement Separately:  Determine if each statement is true or false independently. Analyze the Relationship:  If both statements are true, check if the reason correctly explains the assertion.

Q5: What are common mistakes to avoid when answering Assertion Reason questions?

A5: Common mistakes include: Not reading the statements carefully and missing key details. Assuming the Reason explains the Assertion without checking the logical connection. Confusing the order or relationship between the statements. Overthinking and adding information not provided in the question.

Q6: What resources can help me practice Assertion Reason Questions for Class 8 Maths?

A6: Use study guides specifically designed for Assertion-Reason questions. Online educational platforms and reference books for Class 8 Maths also offer practice questions and explanations. xamcontent.com also provides assertion reason questions for cbse class 8 maths.

Q7: How do you classify quadrilaterals based on their properties?

A7: Quadrilaterals can be classified based on their properties such as sides, angles, and diagonals. For example: (1) Parallelograms have opposite sides that are equal and parallel. (2) Rhombuses have all four sides equal in length. (3) Rectangles have all angles equal to 90 degrees.

Q8: Can a quadrilateral have equal sides and angles but still not be a square?

A8: Yes, a rhombus can have all sides equal and opposite angles equal, but its angles need not be right angles, unlike in a square.

Q9: What is the difference between a square and a rhombus?

A9: A square is a type of rhombus with all four sides equal and all angles equal to 90 degrees. However, a rhombus may have all sides equal but not necessarily all angles equal to 90 degrees.

Q10: Are there any online resources or tools available for practicing linear equations in one variable assertion reason questions?

A10: A9: We provide assertion reason questions for CBSE Class 8 Maths on our  website . Students can visit the website and practice sufficient assertion reason questions and prepare for their exams. If you need more case study questions, then you can visit  Physics Gurukul  website. they are having a large collection of case study questions for all classes.

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