how to make research findings

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How to Write the Results/Findings Section in Research

What is the research paper Results section and what does it do?

The Results section of a scientific research paper represents the core findings of a study derived from the methods applied to gather and analyze information. It presents these findings in a logical sequence without bias or interpretation from the author, setting up the reader for later interpretation and evaluation in the Discussion section. A major purpose of the Results section is to break down the data into sentences that show its significance to the research question(s).

The Results section appears third in the section sequence in most scientific papers. It follows the presentation of the Methods and Materials and is presented before the Discussion section —although the Results and Discussion are presented together in many journals. This section answers the basic question “What did you find in your research?”

What is included in the Results section?

The Results section should include the findings of your study and ONLY the findings of your study. The findings include:

• Data presented in tables, charts, graphs, and other figures (may be placed into the text or on separate pages at the end of the manuscript)
• A contextual analysis of this data explaining its meaning in sentence form
• All data that corresponds to the central research question(s)
• All secondary findings (secondary outcomes, subgroup analyses, etc.)

If the scope of the study is broad, or if you studied a variety of variables, or if the methodology used yields a wide range of different results, the author should present only those results that are most relevant to the research question stated in the Introduction section .

As a general rule, any information that does not present the direct findings or outcome of the study should be left out of this section. Unless the journal requests that authors combine the Results and Discussion sections, explanations and interpretations should be omitted from the Results.

How are the results organized?

The best way to organize your Results section is “logically.” One logical and clear method of organizing research results is to provide them alongside the research questions—within each research question, present the type of data that addresses that research question.

Let’s look at an example. Your research question is based on a survey among patients who were treated at a hospital and received postoperative care. Let’s say your first research question is:

“What do hospital patients over age 55 think about postoperative care?”

This can actually be represented as a heading within your Results section, though it might be presented as a statement rather than a question:

Attitudes towards postoperative care in patients over the age of 55

Now present the results that address this specific research question first. In this case, perhaps a table illustrating data from a survey. Likert items can be included in this example. Tables can also present standard deviations, probabilities, correlation matrices, etc.

Following this, present a content analysis, in words, of one end of the spectrum of the survey or data table. In our example case, start with the POSITIVE survey responses regarding postoperative care, using descriptive phrases. For example:

“Sixty-five percent of patients over 55 responded positively to the question “ Are you satisfied with your hospital’s postoperative care ?” (Fig. 2)

Include other results such as subcategory analyses. The amount of textual description used will depend on how much interpretation of tables and figures is necessary and how many examples the reader needs in order to understand the significance of your research findings.

Next, present a content analysis of another part of the spectrum of the same research question, perhaps the NEGATIVE or NEUTRAL responses to the survey. For instance:

  “As Figure 1 shows, 15 out of 60 patients in Group A responded negatively to Question 2.”

After you have assessed the data in one figure and explained it sufficiently, move on to your next research question. For example:

  “How does patient satisfaction correspond to in-hospital improvements made to postoperative care?”

This kind of data may be presented through a figure or set of figures (for instance, a paired T-test table).

Explain the data you present, here in a table, with a concise content analysis:

“The p-value for the comparison between the before and after groups of patients was .03% (Fig. 2), indicating that the greater the dissatisfaction among patients, the more frequent the improvements that were made to postoperative care.”

Let’s examine another example of a Results section from a study on plant tolerance to heavy metal stress . In the Introduction section, the aims of the study are presented as “determining the physiological and morphological responses of Allium cepa L. towards increased cadmium toxicity” and “evaluating its potential to accumulate the metal and its associated environmental consequences.” The Results section presents data showing how these aims are achieved in tables alongside a content analysis, beginning with an overview of the findings:

“Cadmium caused inhibition of root and leave elongation, with increasing effects at higher exposure doses (Fig. 1a-c).”

The figure containing this data is cited in parentheses. Note that this author has combined three graphs into one single figure. Separating the data into separate graphs focusing on specific aspects makes it easier for the reader to assess the findings, and consolidating this information into one figure saves space and makes it easy to locate the most relevant results.

Following this overall summary, the relevant data in the tables is broken down into greater detail in text form in the Results section.

• “Results on the bio-accumulation of cadmium were found to be the highest (17.5 mg kgG1) in the bulb, when the concentration of cadmium in the solution was 1×10G2 M and lowest (0.11 mg kgG1) in the leaves when the concentration was 1×10G3 M.”

Captioning and Referencing Tables and Figures

Tables and figures are central components of your Results section and you need to carefully think about the most effective way to use graphs and tables to present your findings . Therefore, it is crucial to know how to write strong figure captions and to refer to them within the text of the Results section.

The most important advice one can give here as well as throughout the paper is to check the requirements and standards of the journal to which you are submitting your work. Every journal has its own design and layout standards, which you can find in the author instructions on the target journal’s website. Perusing a journal’s published articles will also give you an idea of the proper number, size, and complexity of your figures.

Regardless of which format you use, the figures should be placed in the order they are referenced in the Results section and be as clear and easy to understand as possible. If there are multiple variables being considered (within one or more research questions), it can be a good idea to split these up into separate figures. Subsequently, these can be referenced and analyzed under separate headings and paragraphs in the text.

To create a caption, consider the research question being asked and change it into a phrase. For instance, if one question is “Which color did participants choose?”, the caption might be “Color choice by participant group.” Or in our last research paper example, where the question was “What is the concentration of cadmium in different parts of the onion after 14 days?” the caption reads:

 “Fig. 1(a-c): Mean concentration of Cd determined in (a) bulbs, (b) leaves, and (c) roots of onions after a 14-day period.”

Steps for Composing the Results Section

Because each study is unique, there is no one-size-fits-all approach when it comes to designing a strategy for structuring and writing the section of a research paper where findings are presented. The content and layout of this section will be determined by the specific area of research, the design of the study and its particular methodologies, and the guidelines of the target journal and its editors. However, the following steps can be used to compose the results of most scientific research studies and are essential for researchers who are new to preparing a manuscript for publication or who need a reminder of how to construct the Results section.

Step 1 : Consult the guidelines or instructions that the target journal or publisher provides authors and read research papers it has published, especially those with similar topics, methods, or results to your study.

• The guidelines will generally outline specific requirements for the results or findings section, and the published articles will provide sound examples of successful approaches.
• Note length limitations on restrictions on content. For instance, while many journals require the Results and Discussion sections to be separate, others do not—qualitative research papers often include results and interpretations in the same section (“Results and Discussion”).
• Reading the aims and scope in the journal’s “ guide for authors ” section and understanding the interests of its readers will be invaluable in preparing to write the Results section.

Step 2 : Consider your research results in relation to the journal’s requirements and catalogue your results.

• Focus on experimental results and other findings that are especially relevant to your research questions and objectives and include them even if they are unexpected or do not support your ideas and hypotheses.
• Catalogue your findings—use subheadings to streamline and clarify your report. This will help you avoid excessive and peripheral details as you write and also help your reader understand and remember your findings. Create appendices that might interest specialists but prove too long or distracting for other readers.
• Decide how you will structure of your results. You might match the order of the research questions and hypotheses to your results, or you could arrange them according to the order presented in the Methods section. A chronological order or even a hierarchy of importance or meaningful grouping of main themes or categories might prove effective. Consider your audience, evidence, and most importantly, the objectives of your research when choosing a structure for presenting your findings.

Step 3 : Design figures and tables to present and illustrate your data.

• Tables and figures should be numbered according to the order in which they are mentioned in the main text of the paper.
• Information in figures should be relatively self-explanatory (with the aid of captions), and their design should include all definitions and other information necessary for readers to understand the findings without reading all of the text.
• Use tables and figures as a focal point to tell a clear and informative story about your research and avoid repeating information. But remember that while figures clarify and enhance the text, they cannot replace it.

Step 4 : Draft your Results section using the findings and figures you have organized.

• The goal is to communicate this complex information as clearly and precisely as possible; precise and compact phrases and sentences are most effective.
• In the opening paragraph of this section, restate your research questions or aims to focus the reader’s attention to what the results are trying to show. It is also a good idea to summarize key findings at the end of this section to create a logical transition to the interpretation and discussion that follows.
• Try to write in the past tense and the active voice to relay the findings since the research has already been done and the agent is usually clear. This will ensure that your explanations are also clear and logical.
• Make sure that any specialized terminology or abbreviation you have used here has been defined and clarified in the  Introduction section .

Step 5 : Review your draft; edit and revise until it reports results exactly as you would like to have them reported to your readers.

• Double-check the accuracy and consistency of all the data, as well as all of the visual elements included.
• Read your draft aloud to catch language errors (grammar, spelling, and mechanics), awkward phrases, and missing transitions.
• Ensure that your results are presented in the best order to focus on objectives and prepare readers for interpretations, valuations, and recommendations in the Discussion section . Look back over the paper’s Introduction and background while anticipating the Discussion and Conclusion sections to ensure that the presentation of your results is consistent and effective.
• Consider seeking additional guidance on your paper. Find additional readers to look over your Results section and see if it can be improved in any way. Peers, professors, or qualified experts can provide valuable insights.

One excellent option is to use a professional English proofreading and editing service  such as Wordvice, including our paper editing service . With hundreds of qualified editors from dozens of scientific fields, Wordvice has helped thousands of authors revise their manuscripts and get accepted into their target journals. Read more about the  proofreading and editing process  before proceeding with getting academic editing services and manuscript editing services for your manuscript.

As the representation of your study’s data output, the Results section presents the core information in your research paper. By writing with clarity and conciseness and by highlighting and explaining the crucial findings of their study, authors increase the impact and effectiveness of their research manuscripts.

For more articles and videos on writing your research manuscript, visit Wordvice’s Resources page.

Wordvice Resources

• How to Write a Research Paper Introduction 
• Which Verb Tenses to Use in a Research Paper
• How to Write an Abstract for a Research Paper
• How to Write a Research Paper Title
• Useful Phrases for Academic Writing
• Common Transition Terms in Academic Papers
• Active and Passive Voice in Research Papers
• 100+ Verbs That Will Make Your Research Writing Amazing
• Tips for Paraphrasing in Research Papers

• Chapter Seven: Presenting Your Results

This chapter serves as the culmination of the previous chapters, in that it focuses on how to present the results of one's study, regardless of the choice made among the three methods. Writing in academics has a form and style that you will want to apply not only to report your own research, but also to enhance your skills at reading original research published in academic journals. Beyond the basic academic style of report writing, there are specific, often unwritten assumptions about how quantitative, qualitative, and critical/rhetorical studies should be organized and the information they should contain. This chapter discusses how to present your results in writing, how to write accessibly, how to visualize data, and how to present your results in person.  

• Chapter One: Introduction
• Chapter Two: Understanding the distinctions among research methods
• Chapter Three: Ethical research, writing, and creative work
• Chapter Four: Quantitative Methods (Part 1)
• Chapter Four: Quantitative Methods (Part 2 - Doing Your Study)
• Chapter Four: Quantitative Methods (Part 3 - Making Sense of Your Study)
• Chapter Five: Qualitative Methods (Part 1)
• Chapter Five: Qualitative Data (Part 2)
• Chapter Six: Critical / Rhetorical Methods (Part 1)
• Chapter Six: Critical / Rhetorical Methods (Part 2)

Written Presentation of Results

Once you've gone through the process of doing communication research – using a quantitative, qualitative, or critical/rhetorical methodological approach – the final step is to  communicate  it.

The major style manuals (the APA Manual, the MLA Handbook, and Turabian) are very helpful in documenting the structure of writing a study, and are highly recommended for consultation. But, no matter what style manual you may use, there are some common elements to the structure of an academic communication research paper.

Title Page :

This is simple: Your Paper's Title, Your Name, Your Institutional Affiliation (e.g., University), and the Date, each on separate lines, centered on the page. Try to make your title both descriptive (i.e., it gives the reader an idea what the study is about) and interesting (i.e., it is catchy enough to get one's attention).

For example, the title, "The uncritical idealization of a compensated psychopath character in a popular book series," would not be an inaccurate title for a published study, but it is rather vague and exceedingly boring. That study's author fortunately chose the title, "A boyfriend to die for: Edward Cullen as compensated psychopath in Stephanie Meyer's  Twilight ," which is more precisely descriptive, and much more interesting (Merskin, 2011). The use of the colon in academic titles can help authors accomplish both objectives: a catchy but relevant phrase, followed by a more clear explanation of the article's topic.

In some instances, you might be asked to write an abstract, which is a summary of your paper that can range in length from 75 to 250 words. If it is a published paper, it is useful to include key search terms in this brief description of the paper (the title may already have a few of these terms as well). Although this may be the last thing your write, make it one of the best things you write, because this may be the first thing your audience reads about the paper (and may be the only thing read if it is written badly). Summarize the problem/research question, your methodological approach, your results and conclusions, and the significance of the paper in the abstract.

Quantitative and qualitative studies will most typically use the rest of the section titles noted below. Critical/rhetorical studies will include many of the same steps, but will often have different headings. For example, a critical/rhetorical paper will have an introduction, definition of terms, and literature review, followed by an analysis (often divided into sections by areas of investigation) and ending with a conclusion/implications section. Because critical/rhetorical research is much more descriptive, the subheadings in such a paper are often times not generic subheads like "literature review," but instead descriptive subheadings that apply to the topic at hand, as seen in the schematic below. Because many journals expect the article to follow typical research paper headings of introduction, literature review, methods, results, and discussion, we discuss these sections briefly next.

Introduction:

As you read social scientific journals (see chapter 1 for examples), you will find that they tend to get into the research question quickly and succinctly. Journal articles from the humanities tradition tend to be more descriptive in the introduction. But, in either case, it is good to begin with some kind of brief anecdote that gets the reader engaged in your work and lets the reader understand why this is an interesting topic. From that point, state your research question, define the problem (see Chapter One) with an overview of what we do and don't know, and finally state what you will do, or what you want to find out. The introduction thus builds the case for your topic, and is the beginning of building your argument, as we noted in chapter 1.

By the end of the Introduction, the reader should know what your topic is, why it is a significant communication topic, and why it is necessary that you investigate it (e.g., it could be there is gap in literature, you will conduct valuable exploratory research, or you will provide a new model for solving some professional or social problem).

Literature Review:

The literature review summarizes and organizes the relevant books, articles, and other research in this area. It sets up both quantitative and qualitative studies, showing the need for the study. For critical/rhetorical research, the literature review often incorporates the description of the historical context and heuristic vocabulary, with key terms defined in this section of the paper. For more detail on writing a literature review, see Appendix 1.

The methods of your paper are the processes that govern your research, where the researcher explains what s/he did to solve the problem. As you have seen throughout this book, in communication studies, there are a number of different types of research methods. For example, in quantitative research, one might conduct surveys, experiments, or content analysis. In qualitative research, one might instead use interviews and observations. Critical/rhetorical studies methods are more about the interpretation of texts or the study of popular culture as communication. In creative communication research, the method may be an interpretive performance studies or filmmaking. Other methods used sometimes alone, or in combination with other methods, include legal research, historical research, and political economy research.

In quantitative and qualitative research papers, the methods will be most likely described according to the APA manual standards. At the very least, the methods will include a description of participants, data collection, and data analysis, with specific details on each of these elements. For example, in an experiment, the researcher will describe the number of participants, the materials used, the design of the experiment, the procedure of the experiment, and what statistics will be used to address the hypotheses/research questions.

Critical/rhetorical researchers rarely have a specific section called "methods," as opposed to quantitative and qualitative researchers, but rather demonstrate the method they use for analysis throughout the writing of their piece.

Helping your reader understand the methods you used for your study is important not only for your own study's credibility, but also for possible replication of your study by other researchers. A good guideline to keep in mind is  transparency . You want to be as clear as possible in describing the decisions you made in designing your study, gathering and analyzing your data so that the reader can retrace your steps and understand how you came to the conclusions you formed. A research study can be very good, but if it is not clearly described so that others can see how the results were determined or obtained, then the quality of the study and its potential contributions are lost.

After you completed your study, your findings will be listed in the results section. Particularly in a quantitative study, the results section is for revisiting your hypotheses and reporting whether or not your results supported them, and the statistical significance of the results. Whether your study supported or contradicted your hypotheses, it's always helpful to fully report what your results were. The researcher usually organizes the results of his/her results section by research question or hypothesis, stating the results for each one, using statistics to show how the research question or hypothesis was answered in the study.

The qualitative results section also may be organized by research question, but usually is organized by themes which emerged from the data collected. The researcher provides rich details from her/his observations and interviews, with detailed quotations provided to illustrate the themes identified. Sometimes the results section is combined with the discussion section.

Critical/rhetorical researchers would include their analysis often with different subheadings in what would be considered a "results" section, yet not labeled specifically this way.

Discussion:

In the discussion section, the researcher gives an appraisal of the results. Here is where the researcher considers the results, particularly in light of the literature review, and explains what the findings mean. If the results confirmed or corresponded with the findings of other literature, then that should be stated. If the results didn't support the findings of previous studies, then the researcher should develop an explanation of why the study turned out this way. Sometimes, this section is called a "conclusion" by researchers.

References:

In this section, all of the literature cited in the text should have full references in alphabetical order. Appendices: Appendix material includes items like questionnaires used in the study, photographs, documents, etc. An alphabetical letter is assigned for each piece (e.g. Appendix A, Appendix B), with a second line of title describing what the appendix contains (e.g. Participant Informed Consent, or  New York Times  Speech Coverage). They should be organized consistently with the order in which they are referenced in the text of the paper. The page numbers for appendices are consecutive with the paper and reference list.

Tables/Figures:

Tables and figures are referenced in the text, but included at the end of the study and numbered consecutively. (Check with your professor; some like to have tables and figures inserted within the paper's main text.) Tables generally are data in a table format, whereas figures are diagrams (such as a pie chart) and drawings (such as a flow chart).

Accessible Writing

As you may have noticed, academic writing does have a language (e.g., words like heuristic vocabulary and hypotheses) and style (e.g., literature reviews) all its own. It is important to engage in that language and style, and understand how to use it to  communicate effectively in an academic context . Yet, it is also important to remember that your analyses and findings should also be written to be accessible. Writers should avoid excessive jargon, or—even worse—deploying jargon to mask an incomplete understanding of a topic.

The scourge of excessive jargon in academic writing was the target of a famous hoax in 1996. A New York University physics professor submitted an article, " Transgressing the Boundaries: Toward a Transformative Hermeneutics of Quantum Gravity ," to a special issue of the academic journal  Social Text  devoted to science and postmodernism. The article was designed to point out how dense academic jargon can sometimes mask sloppy thinking. As the professor, Alan Sokal, had expected, the article was published. One sample sentence from the article reads:

It has thus become increasingly apparent that physical "reality", no less than social "reality", is at bottom a social and linguistic construct; that scientific "knowledge", far from being objective, reflects and encodes the dominant ideologies and power relations of the culture that produced it; that the truth claims of science are inherently theory-laden and self-referential; and consequently, that the discourse of the scientific community, for all its undeniable value, cannot assert a privileged epistemological status with respect to counter-hegemonic narratives emanating from dissident or marginalized communities. (Sokal, 1996. pp. 217-218)

According to the journal's editor, about six reviewers had read the article but didn't suspect that it was phony. A public debate ensued after Sokal revealed his hoax. Sokal said he worried that jargon and intellectual fads cause academics to lose contact with the real world and "undermine the prospect for progressive social critique" ( Scott, 1996 ). The APA Manual recommends to avoid using technical vocabulary where it is not needed or relevant or if the technical language is overused, thus becoming jargon. In short, the APA argues that "scientific jargon...grates on the reader, encumbers the communication of information, and wastes space" (American Psychological Association, 2010, p. 68).

Data Visualization

Images and words have long existed on the printed page of manuscripts, yet, until recently, relatively few researchers possessed the resources to effectively combine images combined with words (Tufte, 1990, 1983). Communication scholars are only now becoming aware of this dimension in research as computer technologies have made it possible for many people to produce and publish multimedia presentations.

Although visuals may seem to be anathema to the primacy of the written word in research, they are a legitimate way, and at times the best way, to present ideas. Visual scholar Lester Faigley et al. (2004) explains how data visualizations have become part of our daily lives:

Visualizations can shed light on research as well. London-based David McCandless specializes in visualizing interesting research questions, or in his words "the questions I wanted answering" (2009, p. 7). His images include a graph of the  peak times of the year for breakups  (based on Facebook status updates), a  radiation dosage chart , and some  experiments with the Google Ngram Viewer , which charts the appearance of keywords in millions of books over hundreds of years.

The  public domain image  below creatively maps U.S. Census data of the outflow of people from California to other states between 1995 and 2000.

Visualizing one's research is possible in multiple ways. A simple technology, for example, is to enter data into a spreadsheet such as Excel, and select  Charts  or  SmartArt  to generate graphics. A number of free web tools can also transform raw data into useful charts and graphs.  Many Eyes , an open source data visualization tool (sponsored by IBM Research), says its goal "is to 'democratize' visualization and to enable a new social kind of data analysis" (IBM, 2011). Another tool,  Soundslides , enables users to import images and audio to create a photographic slideshow, while the program handles all of the background code. Other tools, often open source and free, can help visual academic research into interactive maps; interactive, image-based timelines; interactive charts; and simple 2-D and 3-D animations. Adobe Creative Suite (which includes popular software like Photoshop) is available on most computers at universities, but open source alternatives exist as well.  Gimp  is comparable to Photoshop, and it is free and relatively easy to use.

One online performance studies journal,  Liminalities , is an excellent example of how "research" can be more than just printed words. In each issue, traditional academic essays and book reviews are often supported photographs, while other parts of an issue can include video, audio, and multimedia contributions. The journal, founded in 2005, treats performance itself as a methodology, and accepts contribution in html, mp3, Quicktime, and Flash formats.

For communication researchers, there is also a vast array of visual digital archives available online. Many of these archives are located at colleges and universities around the world, where digital librarians are spearheading a massive effort to make information—print, audio, visual, and graphic—available to the public as part of a global information commons. For example, the University of Iowa has a considerable digital archive including historical photos documenting American railroads and a database of images related to geoscience. The University of Northern Iowa has a growing Special Collections Unit that includes digital images of every UNI Yearbook between 1905 and 1923 and audio files of UNI jazz band performances. Researchers at he University of Michigan developed  OAIster , a rich database that has joined thousands of digital archives in one searchable interface. Indeed, virtually every academic library is now digitizing all types of media, not just texts, and making them available for public viewing and, when possible, for use in presenting research. In addition to academic collections, the  Library of Congress  and the  National Archives  offer an ever-expanding range of downloadable media; commercial, user-generated databases such as Flickr, Buzznet, YouTube and Google Video offer a rich resource of images that are often free of copyright constraints (see Chapter 3 about Creative Commons licenses) and nonprofit endeavors, such as the  Internet Archive , contain a formidable collection of moving images, still photographs, audio files (including concert recordings), and open source software.

Presenting your Work in Person

As Communication students, it's expected that you are not only able to communicate your research project in written form but also in person.

Before you do any oral presentation, it's good to have a brief "pitch" ready for anyone who asks you about your research. The pitch is routine in Hollywood: a screenwriter has just a few minutes to present an idea to a producer. Although your pitch will be more sophisticated than, say, " Snakes on a Plane " (which unfortunately was made into a movie), you should in just a few lines be able to explain the gist of your research to anyone who asks. Developing this concise description, you will have some practice in distilling what might be a complicated topic into one others can quickly grasp.

Oral presentation

In most oral presentations of research, whether at the end of a semester, or at a research symposium or conference, you will likely have just 10 to 20 minutes. This is probably not enough time to read the entire paper aloud, which is not what you should do anyway if you want people to really listen (although, unfortunately some make this mistake). Instead, the point of the presentation should be to present your research in an interesting manner so the listeners will want to read the whole thing. In the presentation, spend the least amount of time on the literature review (a very brief summary will suffice) and the most on your own original contribution. In fact, you may tell your audience that you are only presenting on one portion of the paper, and that you would be happy to talk more about your research and findings in the question and answer session that typically follows. Consider your presentation the beginning of a dialogue between you and the audience. Your tone shouldn't be "I have found everything important there is to find, and I will cram as much as I can into this presentation," but instead "I found some things you will find interesting, but I realize there is more to find."

Turabian (2007) has a helpful chapter on presenting research. Most important, she emphasizes, is to remember that your audience members are listeners, not readers. Thus, recall the lessons on speech making in your college oral communication class. Give an introduction, tell them what the problem is, and map out what you will present to them. Organize your findings into a few points, and don't get bogged down in minutiae. (The minutiae are for readers to find if they wish, not for listeners to struggle through.) PowerPoint slides are acceptable, but don't read them. Instead, create an outline of a few main points, and practice your presentation.

Turabian  suggests an introduction of not more than three minutes, which should include these elements:

• The research topic you will address (not more than a minute).
• Your research question (30 seconds or less)
• An answer to "so what?" – explaining the relevance of your research (30 seconds)
• Your claim, or argument (30 seconds or less)
• The map of your presentation structure (30 seconds or less)

As Turabian (2007) suggests, "Rehearse your introduction, not only to get it right, but to be able to look your audience in the eye as you give it. You can look down at notes later" (p. 125).

Poster presentation

In some symposiums and conferences, you may be asked to present at a "poster" session. Instead of presenting on a panel of 4-5 people to an audience, a poster presenter is with others in a large hall or room, and talks one-on-one with visitors who look at the visual poster display of the research. As in an oral presentation, a poster highlights just the main point of the paper. Then, if visitors have questions, the author can informally discuss her/his findings.

To attract attention, poster presentations need to be nicely designed, or in the words of an advertising professor who schedules poster sessions at conferences, "be big, bold, and brief" ( Broyles , 2011). Large type (at least 18 pt.), graphics, tables, and photos are recommended.

A poster presentation session at a conference, by David Eppstein (Own work) [CC-BY-SA-3.0 ( www.creativecommons.org/licenses/by-sa/3.0 )], via Wikimedia Commons]

The Association for Education in Journalism and Mass Communication (AEJMC) has a  template for making an effective poster presentation . Many universities, copy shops, and Internet services also have large-scale printers, to print full-color research poster designs that can be rolled up and transported in a tube.

Judging Others' Research

After taking this course, you should have a basic knowledge of research methods. There will still be some things that may mystify you as a reader of other's research. For example, you may not be able to interpret the coefficients for statistical significance, or make sense of a complex structural equation. Some specialized vocabulary may still be difficult.

But, you should understand how to critically review research. For example, imagine you have been asked to do a blind (i.e., the author's identity is concealed) "peer review" of communication research for acceptance to a conference, or publication in an academic journal. For most  conferences  and  journals , submissions are made online, where editors can manage the flow and assign reviews to papers. The evaluations reviewers make are based on the same things that we have covered in this book. For example, the conference for the AEJMC ask reviewers to consider (on a five-point scale, from Excellent to Poor) a number of familiar research dimensions, including the paper's clarity of purpose, literature review, clarity of research method, appropriateness of research method, evidence presented clearly, evidence supportive of conclusions, general writing and organization, and the significance of the contribution to the field.

Beyond academia, it is likely you will more frequently apply the lessons of research methods as a critical consumer of news, politics, and everyday life. Just because some expert cites a number or presents a conclusion doesn't mean it's automatically true. John Allen Paulos, in his book  A Mathematician reads the newspaper , suggests some basic questions we can ask. "If statistics were presented, how were they obtained? How confident can we be of them? Were they derived from a random sample or from a collection of anecdotes? Does the correlation suggest a causal relationship, or is it merely a coincidence?" (1997, p. 201).

Through the study of research methods, we have begun to build a critical vocabulary and understanding to ask good questions when others present "knowledge." For example, if Candidate X won a straw poll in Iowa, does that mean she'll get her party's nomination? If Candidate Y wins an open primary in New Hampshire, does that mean he'll be the next president? If Candidate Z sheds a tear, does it matter what the context is, or whether that candidate is a man or a woman? What we learn in research methods about validity, reliability, sampling, variables, research participants, epistemology, grounded theory, and rhetoric, we can consider whether the "knowledge" that is presented in the news is a verifiable fact, a sound argument, or just conjecture.

American Psychological Association (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author.

Broyles, S. (2011). "About poster sessions." AEJMC.  http://www.aejmc.org/home/2013/01/about-poster-sessions/ .

Faigley, L., George, D., Palchik, A., Selfe, C. (2004).  Picturing texts . New York: W.W. Norton & Company.

IBM (2011). Overview of Many Eyes.  http://www.research.ibm.com/social/projects_manyeyes.shtml .

McCandless, D. (2009).  The visual miscellaneum . New York: Collins Design.

Merskin, D. (2011). A boyfriend to die for: Edward Cullen as compensated psychopath in Stephanie Meyer's  Twilight. Journal of Communication Inquiry  35: 157-178. doi:10.1177/0196859911402992

Paulos, J. A. (1997).  A mathematician reads the newspaper . New York: Anchor.

Scott, J. (1996, May 18). Postmodern gravity deconstructed, slyly.  New York Times , http://www.nytimes.com/books/98/11/15/specials/sokal-text.html .

Sokal, A. (1996). Transgressing the boundaries: towards a transformative hermeneutics of quantum gravity.  Social Text  46/47, 217-252.

Tufte, E. R. (1990).  Envisioning information . Cheshire, CT: Graphics Press.

Tufte, E. R. (1983).  The visual display of quantitative information . Cheshire, CT: Graphics Press.

Turabian, Kate L. (2007).  A manual for writers of research papers, theses, and dissertations: Chicago style guide for students and researchers  (7th ed.). Chicago: University of Chicago Press.

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How To Write the Findings Section of a Research Paper

Posted by Rene Tetzner | Sep 2, 2021 | Paper Writing Advice | 0 |

How To Write the Findings Section of a Research Paper Each research project is unique, so it is natural for one researcher to make use of somewhat different strategies than another when it comes to designing and writing the section of a research paper dedicated to findings. The academic or scientific discipline of the research, the field of specialisation, the particular author or authors, the targeted journal or other publisher and the editor making the decisions about publication can all have a significant impact. The practical steps outlined below can be effectively applied to writing about the findings of most advanced research, however, and will prove especially helpful for early-career scholars who are preparing a research paper for a first publication.

Step 1 : Consult the guidelines or instructions that the targeted journal (or other publisher) provides for authors and read research papers it has already published, particularly ones similar in topic, methods or results to your own. The guidelines will generally outline specific requirements for the results or findings section, and the published articles will provide sound examples of successful approaches. Watch particularly for length limitations and restrictions on content. Interpretation, for instance, is usually reserved for a later discussion section, though not always – qualitative research papers often combine findings and interpretation. Background information and descriptions of methods, on the other hand, almost always appear in earlier sections of a research paper. In most cases it is appropriate in a findings section to offer basic comparisons between the results of your study and those of other studies, but knowing exactly what the journal wants in the report of research findings is essential. Learning as much as you can about the journal’s aims and scope as well as the interests of its readers is invaluable as well.

Step 2 : Reflect at some length on your research results in relation to the journal’s requirements while planning the findings section of your paper. Choose for particular focus experimental results and other research discoveries that are particularly relevant to your research questions and objectives, and include them even if they are unexpected or do not support your ideas and hypotheses. Streamline and clarify your report, especially if it is long and complex, by using subheadings that will help you avoid excessive and peripheral details as you write and also help your reader understand and remember your findings. Consider appendices for raw data that might interest specialists but prove too long or distracting for other readers. The opening paragraph of a findings section often restates research questions or aims to refocus the reader’s attention, and it is always wise to summarise key findings at the end of the section, providing a smooth intellectual transition to the interpretation and discussion that follows in most research papers. There are many effective ways in which to organise research findings. The structure of your findings section might be determined by your research questions and hypotheses or match the arrangement of your methods section. A chronological order or hierarchy of importance or meaningful grouping of main themes or categories might prove effective. It may be best to present all the relevant findings and then explain them and your analysis of them, or explaining the results of each trial or test immediately after reporting it may render the material clearer and more comprehensible for your readers. Keep your audience, your most important evidence and your research goals in mind.

Step 3 : Design effective visual presentations of your research results to enhance the textual report of your findings. Tables of various styles and figures of all kinds such as graphs, maps and photos are used in reporting research findings, but do check the journal guidelines for instructions on the number of visual aids allowed, any required design elements and the preferred formats for numbering, labelling and placement in the manuscript. As a general rule, tables and figures should be numbered according to first mention in the main text of the paper, and each one should be clearly introduced and explained at least briefly in that text so that readers know what is presented and what they are expected to see in a particular visual element. Tables and figures should also be self-explanatory, however, so their design should include all definitions and other information necessary for a reader to understand the findings you intend to show without returning to your text. If you construct your tables and figures before drafting your findings section, they can serve as focal points to help you tell a clear and informative story about your findings and avoid unnecessary repetition. Some authors will even work on tables and figures before organising the findings section (Step 2), which can be an extremely effective approach, but it is important to remember that the textual report of findings remains primary. Visual aids can clarify and enrich the text, but they cannot take its place.

Step 4 : Write your findings section in a factual and objective manner. The goal is to communicate information – in some cases a great deal of complex information – as clearly, accurately and precisely as possible, so well-constructed sentences that maintain a simple structure will be far more effective than convoluted phrasing and expressions. The active voice is often recommended by publishers and the authors of writing manuals, and the past tense is appropriate because the research has already been done. Make sure your grammar, spelling and punctuation are correct and effective so that you are conveying the meaning you intend. Statements that are vague, imprecise or ambiguous will often confuse and mislead readers, and a verbose style will add little more than padding while wasting valuable words that might be put to far better use in clear and logical explanations. Some specialised terminology may be required when reporting findings, but anything potentially unclear or confusing that has not already been defined earlier in the paper should be clarified for readers, and the same principle applies to unusual or nonstandard abbreviations. Your readers will want to understand what you are reporting about your results, not waste time looking up terms simply to understand what you are saying. A logical approach to organising your findings section (Step 2) will help you tell a logical story about your research results as you explain, highlight, offer analysis and summarise the information necessary for readers to understand the discussion section that follows.

Step 5 : Review the draft of your findings section and edit and revise until it reports your key findings exactly as you would have them presented to your readers. Check for accuracy and consistency in data across the section as a whole and all its visual elements. Read your prose aloud to catch language errors, awkward phrases and abrupt transitions. Ensure that the order in which you have presented results is the best order for focussing readers on your research objectives and preparing them for the interpretations, speculations, recommendations and other elements of the discussion that you are planning. This will involve looking back over the paper’s introductory and background material as well as anticipating the discussion and conclusion sections, and this is precisely the right point in the process for reviewing and reflecting. Your research results have taken considerable time to obtain and analyse, so a little more time to stand back and take in the wider view from the research door you have opened is a wise investment. The opinions of any additional readers you can recruit, whether they are professional mentors and colleagues or family and friends, will often prove invaluable as well.

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How To Write the Findings Section of a Research Paper These five steps will help you write a clear & interesting findings section for a research paper

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From ideas to studies: how to get ideas and sharpen them into research questions

Jan p vandenbroucke.

1 Leiden University Medical Center, Leiden, the Netherlands

2 Department of Clinical Epidemiology, Aarhus University, Aarhus, Denmark

3 Department of Medical Statistics and Centre for Global NCDs, London School of Hygiene and Tropical Medicine, London, UK

Neil Pearce

Where do new research questions come from? This is at best only partially taught in courses or textbooks about clinical or epidemiological research. Methods are taught under the assumption that a researcher already knows the research question and knows which methods will fit that question. Similarly, the real complexity of the thought processes that lead to a scientific undertaking is almost never described in published papers. In this paper, we first discuss how to get an idea that is worth researching. We describe sources of new ideas and how to foster a creative attitude by “cultivating your thoughts”. Only a few of these ideas will make it into a study. Next, we describe how to sharpen and focus a research question so that a study becomes feasible and a valid test of the underlying idea. To do this, the idea needs to be “pruned”. Pruning a research question means cutting away anything that is unnecessary, so that only the essence remains. This includes determining both the latent and the stated objectives, specific pruning questions, and the use of specific schemes to structure reasoning. After this, the following steps include preparation of a brief protocol, conduct of a pilot study, and writing a draft of the paper including draft tables. Then you are ready to carry out your research.

Introduction

How do you get an idea for a study? How do you turn your idea into a testable hypothesis, and turn this into an appropriate and feasible study design? This is usually at best only partially taught in epidemiology courses. Most courses and textbooks assume that you know your research question and the general methods that you will need to answer it. Somehow it is assumed that you can readily translate your idea into a specific framework, such as the PICO framework (Patient, Intervention, Control or Comparison, Outcome) 1 or the FINER framework (Feasible, Interesting, Novel, Ethical, and Relevant) 2 or that you can fit it into counterfactual reasoning. 3 However, before describing your project in one of these frameworks, you first need to have an idea for your study and think about it in general terms: why you might do a study and how you might do a study.

This paper considers the complex process of having ideas, keeping track of them, turning them into studies, trying them out in pilot studies, and writing a draft paper before you finally embark on your study.

The paper is intended for novice researchers in clinical or public health epidemiology. It is not intended to be a comprehensive literature review about creativity, nor a sociology or philosophical treatise about why scientists get particular ideas (and not other ideas). It is based on our personal experience of (a combined) 70+ epidemiologic research-years. We have worked on very different topics, mostly on opposite sides of the globe, yet found that our experiences are quite similar. The fact that these issues are rarely covered in epidemiology courses has provided motivation to reflect on our experience.

Getting new ideas

So how do you get an idea? How some juxtaposition of neural patterns in our brain suddenly creates a new idea is a process that we are far from understanding. According to Karl Popper, the origin of new ideas does not matter; the only thing of interest is to devise how to test them. 4 Over the past decades, the literature has been enriched with new ideas about “being creative” in science – as witnessed in the book Innovation Generation by Ness. 5

In the present paper, we will not cover the literature about creativity and discovery in depth, but we will discuss the issues that we consider relevant to epidemiologic research. We will first consider the more general principles.

The real complexity of the thought processes that lead to a scientific undertaking is almost never described in published papers. Immunologist Medawar claimed that in this respect almost all scientific papers may be a fraud – not in the sense that scientists deliberately produce misleading data, but in the sense that the real thought processes that lead to the data and conclusions are not mentioned. 6 Scientists tell us about their real thought processes in memoirs, inaugural, or valedictory lectures – which is why these are so much more interesting than “standard” papers or presentations.

What strikes our minds: regularities or anomalies?

All sciences study a particular “object of knowledge” (eg, “matter”, “life”). Ideas come from experience and previous knowledge or facts about this object of knowledge, although this knowledge is always filtered through the perspective of one or more theories. 7 Epidemiology studies the distribution and determinants of disease in human populations, 8 and epidemiological ideas arise from observing and thinking about populations. 9 These could be clinical populations (ie, clinical experience, sometimes involving just a few patients), exposure-based populations (eg, workers exposed to a particular chemical), or general populations (geographically defined or sociologically defined). Whatever the population we are interested in, ideas come from observing either regularities or anomalies.

The observation of regularities (“induction”) is a common origin of new ideas. 4 , 10 – 13 Philosopher David Hume described “Induction” as: regularly seeing two things happening in succession (like pushing a switch and a light going on) leads to suspicions of causality. As he pointed out, causality can never be proven by the mere observation of “constant conjunctions”, but observing regularities can start our train of thought. 12

An anomaly (or irregularity) strikes our mind, because it defies our expectations. The regularity that we expected was our “hypothesis” (even if it was not really explicitly formulated); the anomaly is a “refutation”. 4 , 13 It forces us to think about other explanations, and these lead to new hypotheses that we then try to test. Thus, scientists do not usually start from hypotheses that are nicely formulated “out of the blue”, but instead start from previous knowledge and experience; when they are challenged by anomalies, scientists seek new explanations. 14

An interesting way to discover anomalies is to enter a new field of research; since you have other background experience than the people already in the field, you see things that they take for granted but that strike you as odd – at the same time, you may also see new explanations for these anomalies. One of the pioneers of clinical epidemiology, Sackett, once wrote that scientists should “retire” from a field as soon as they become “experts”. 15 When you are too long in a field, you will no longer see the anomalies, and you may even obstruct newcomers with new explanations. Of course, there are differences between scientists: some roam across various fields and others stick to a problem area that they explore with increasing depth – then the increasing depth and the new techniques that one needs for advancing one’s thoughts will be like a “new field”.

Taxonomies of discovery

Few researchers have listed the different ways in which one can arrive at new ideas, that is, lists of ways of discovery. We will present two of them – which have very different origins but remarkable similarities. Several examples of studies corresponding to items on these two lists are given in Appendix Examples A1–A10 .

Sources for new ideas about health care evaluation were described by Crombie and Davies in the chapter “Developing the research question” of their book on Research in Health Care that reflects a UK public health experience. 16

• “Review existing practice […] the current organisation and delivery of health care is not as good as it could be […]”
• “Challenge accepted ideas […] much of health care is based on accepted practice rather than research evidence […]” ( Appendix Example A3 )
• “Look for conflicting views […] which indicate either that there is not enough evidence, or that some practitioners are misinformed”
• “Investigate geographical variation […] reflecting on the reasons [for geographical variation] can be a fruitful source of research questions […]” ( Appendix Example A6 )
• “Identify Cinderella topics […] important areas of health care are often overlooked […]”
• “Let loose the imagination […] look for wild or impossible ideas […] free the mind from the constraints of conventional wisdom […].”

A taxonomy for sources of clinical research questions about medical care and clinical problems was proposed by Hulley and Cummings, in the context of clinical research in the US: 2

• “Build on experience;” your own experience, that of close colleagues with whom you can freely discuss your research ideas, and that of a good mentor, because young researchers might not yet have much experience, “An essential strategy for a young investigator is to apprentice himself to an experienced senior scientist who has the time and interest to work with him regularly.”
• ○ By harvesting “the medical literature and attending journal clubs, national and international meetings, seeking informal conversations with other scientists and colleagues”
• ○ “A sceptical attitude about prevailing beliefs can stimulate good research questions”
• ○ Be alert to “careful observation of patients, which has historically been one of the major sources of descriptive studies” ( Appendix Examples A1 and A2 )
• ○ Your experiences in teaching; having to explain something may make you aware of gaps in your knowledge; questions by patients and colleagues may similarly identify things that we do not fully understand or ignore
• “Keep the imagination roaming […]” by a mixture of creativity and tenacity; “put an unresolved question clearly in view and turn on the mental switch that lets the mind run freely toward it”.

A special mention needs to be made about the last categories of both the lists: “Let loose the imagination” and “Keep the imagination roaming”. These are especially important to find innovative solutions. In many situations wherein you cannot do a perfect study and you run a grave danger of potential confounding or bias, it helps to “get deeply immersed”: to understand the problem biologically, clinically, socially, organizationally, and environmentally will help you to think about what is happening, why it is happening, and whether you can find situations in which the potential confounders or biases do not exist or exists in reverse. You should forget formal designs and think out of the box: you will find instances of studies that mutually reinforce each other and may even arrive at formulating new designs or analytic solutions (see Appendix Examples A7–A10 ).

Keeping track of your ideas

It is not only important to have good ideas but also important to develop them. Researchers who work in laboratories have the habit of keeping “lab logs”. They write down briefly the results of an experiment, note why they think it went wrong, and how they will perform the next experiment. This permits them to trace how they changed the experiments or even the content and the direction of their research. We should do the same in epidemiologic and clinical research, particularly in the stage of creating new ideas. Such notes about ideas can include not only hypotheses and views or results by others but also drawing directed acyclic graphs (DAGs) (see “Intermezzo: specific schemes to structure reasoning” section) to make the causal structures of ideas clear.

The greatest minds kept track of their thoughts. Charles Darwin’s notebooks document his ideas, his observations, his readings, and new theories and facts that struck him. 17 For example, Darwin noted a story that he heard from his father, a medical practitioner. His father recounted that he had been struck by one of his patients’ ways of expressing himself, because he had attended a parent of the patient who had had the same mannerisms – even though the parent had died when the patient was still an infant. Remarks like these still have relevance today when we think about the heredity and evolution of behavior.

The sociologist C Wright Mills carried the description of the process one step further in the appendix of his book on The Sociological Imagination . 18 He encourages young sociologists to set up a file of stacked cards to keep track of “[…] personal experience and professional activities, studies underway and studies planned […]” which “[…] encourages you to capture ‘fringe thoughts’: various ideas which may be by-products of everyday life, stretches of conversations […]”. These notes are continuously reshuffled, regrouped under new headings, and pondered. Mills denounced the habit of most (social) scientists who feel the need to write about their plans only when they are going to apply for a grant. He thought that scientists should continually work with their file of ideas and regularly take stock of how these have evolved.

Such strategies are still relevant today, even if our “logs” are kept in electronic form, particularly because grant writing has become more demanding, hectic, and time-consuming. From such files, new research projects are born: while your ideas gradually develop, you keep wondering what data you might need to prove a certain proposition, and how you might get those data in the easiest way possible. Often, ideas are reshuffled and regrouped under new headings. A new observation, a new piece of literature may make old ones fall into place, or there may suddenly be a new opportunity to work out an old idea.

A complementary advice recently came in a blog from a contemporary sociologist, Aldrich: his advice is to “Write as if you don’t have the data”, that is, to write “[…] the literature review and planning phase of a project, preferably before it has been locked into a specific research design”. 19

The role of emotions

Underlying the discovery process, there are often two emotions: “surprise” and “indignation”. Surprise is the intellectual emotion when we see something happening against expectation: a patient with an unusual exposure, unusual disease manifestation, sudden cure, or sudden ill-understood deterioration; a laboratory result that is an anomaly; and a sudden epidemic of disease in a population. Indignation is the moral emotion: a group of patients is not being treated well because we lack sufficient knowledge, or because we are blundering in organizing health care or in transmitting and applying public health knowledge. Some passion is useful to bring any undertaking to a good end, be it that the passion should be restrained and channeled into polite undertakings, like in a research protocol. While doing the research project, maintaining some of the original passion will help you to find ways to overcome the daily hassles of research, the misadventures, the difficulties of getting others to collaborate, and the difficulties of getting published ( Appendix Example A11 ).

Sharpening the research question: the pruning

Pruning a research question means cutting away anything that is unnecessary, so that only the essence remains.

The initial spark of an idea will usually lead to some rather general research question. Invariably, this is too ambitious, or so all-encompassing that it cannot be researched (at least not within the time frame of a single grant or PhD project). You have to refine your research question into something that is interesting, yet feasible. To do so, you have to know clearly where you are heading. The emphasis on a clear preconceived idea about what you want to attain by your research often comes as a surprise; some people object: “[…] isn’t research about discovery? How can you know in advance what you want to find?”

The social scientist Verschuren proposed the “wristwatch metaphor”. 20 A researcher is not like a beachcomber, who strolls along the beach to see whether anything valuable washed ashore. Rather, a researcher is like someone who has lost her wristwatch on the beach and returns to search for it. She knows what part of the beach to look, she can describe her wristwatch in detail, and once she has found it, she knows that this is the watch she was looking for. Some further background to these ideas can be found in Appendix B .

Charles Medawar wrote in his Advice to a Young Scientist (page 18) 21 that as much as politics is the ‘art of the possible’, research is the ‘art of the soluble’. A research question should be limited to a question that can be solved with the resources at hand. This does not mean that you should preferentially study “trivial” questions with easy solutions. It does mean that you should seek out your particular niche: something specific, something that was overlooked by others, or some new twist to a general question, so that you can make your own contribution.

The concept of “serendipity” is often invoked when thinking of “seeking novelty”: it means finding something that you were not looking for. For a full discussion of the more complex reality that shows how, in reality, “chance favors a prepared mind”, see Appendix C .

Proceed in the inverse order of the paper that you will write

From the aforementioned, we know that we need a precise aim and a soluble research question.

How can we achieve this? The best approach is to “begin at the end”, that is, the conclusion that you hope to support when you eventually publish your research findings, perhaps many years from now. 22 Most medical research papers have a fixed format: introduction, methods, results, discussion. Usually, the discussion has three parts: summary of the results, discussion of the strengths and limitations, and the importance and interpretation of the findings. There you start: you try to imagine what such last lines of the eventual paper might be – in particular what their intent, their message to the reader might be. Another useful strategy would be to imagine what might be written in the separate box “What this paper adds” that many journals nowadays ask to convey the message from the authors clearly and succinctly to the readers.

The “latent” versus the “stated” objective

The pioneer clinical epidemiologist Feinstein wrote that a good research consultant should be like a good clinician, who first wants to learn from the patient: “What is the chief complaint?”, that is, which is the problem that you want to study. Next, “What will you do with the answer?” 22 The latter question is not just about the potential conclusions of the research paper, but more importantly, their meaning. What is the intended effect (or impact) of the findings? He called this the “latent objective”: what do you want to achieve or change by your project; the “stated objective” is different, it is the type of result that the study will deliver. For example, the stated objective can be that you want to do a randomized trial to compare one intervention versus another and that you will look at recurrence of disease. The latent objective might be that you are concerned that one intervention may be harmful to patients, driven by special interests, and that if this is the case it should be abolished.

Rather analogously, the long-time editor of the Annals of Internal Medicine , Edward Huth, proposed in his book about medical publishing the “So-What” and the “Who-Cares” tests: “What may happen if the paper’s message is correct?”; may it change concepts and treatment or stimulate further exciting research? 23 In fact, many funders now require such an “impact statement” as part of the grant application process.

Experienced research consultants know that when trying to discover the latent objective, it is useful to brush aside the detailed protocol and to ask directly what the meaning of the research is. The meaning of the research is often not clearly stated in a formal study protocol that limits itself more or less to “stated aims”. 24 Like a patient who cannot articulate her/his complaints very well, would-be researchers lose themselves in trivial “side issues” or operational details of the protocol. Appendix Examples A2 and A11 explain the importance of elucidating the underlying frustration of the clinician-researcher to clearly guide a research effort.

After initial questions have set the scene and clarified the “latent objective” of a project, the next questions are more operational, translating the latent objective back into a “stated objective”. 22 The stated objective should be a feasible research project. According to Feinstein, one should ask: what maneuver is to be executed (what intervention, deliberate or not, and how is it administered), what groups are to be compared (and why those groups), and what is the outcome that we will study?

In these phases of discussion, one needs to immerse oneself into the problem: one has to understand it biologically and clinically, and how it is dealt with in the daily practice of health care in the setting in which you will do research. Getting deeply immersed in the problem is the only way of arriving at shrewd or new solutions for studies on vexing medical or public health problems ( Appendix Example A9 ). Mere discussion of technical or procedural aspects of a proposed design, data collection, or analysis will usually not lead to new insights.

Specific pruning questions, to ask yourself or others

In initial discussions, one goes back and forth between the general aim (the latent objective), the scientific questions that follow from it, and the possible research designs (with stated objectives). After feeling secure about the “latent” aim, proceed with more specific questions.

• Try to describe exactly the knowledge gap that you want to fill (ie, the watch that you lost at the beach). Is it about etiology, about pathogenesis, about prognosis? What should change for the benefit of a particular group of patients? Try to be as specific as possible. Do your colleagues see these problems and their solutions as you do? – and if not, why don’t they?
• Once you know the point you want to make, describe what table or figure you need to fill the gap in knowledge, that is, what would your results look like? This means drawing a simple table or graph. Are these the data you want? Will these tables convince your colleagues? What objections might they have? Keep in mind that if the research results go against ingrained beliefs, they will be scrutinized mercilessly, so the important aspects of your research should be able to withstand likely objections.
• Thereafter, the questions become more practical: what study design is needed to produce this table, this figure? Can we do this? Do we have the resources or can we find them?

Be self-critical

You should always remain self-critical about the aspects that threaten the validity of your study ( Appendix Example A12 ). 25 If the practical problems are too large, or the research question too unfeasibly grandiose, it might be wise to settle for a less ambitious aim ( Appendix Example A13 ).

Paraphrasing Miettinen, 26 the first decision is whether you should do the study at all. There might be several reasons to decide not to pursue a study. One might be that arriving at a satisfactory design will be impossible, because of biases that you are unable to solve. It serves no purpose to add another study that suffers from the same unsolved problems as previous studies. For example, it does not serve any purpose to do yet another study that shows lower mortality in vegetarians, if you cannot solve the problems of confounding that vegetarians are persons who have different lifestyles in comparison with others. 27 (If, however, you have found a solution – pursue it at all means!) Nevertheless, thinking about the potential problems and ultimate aims of a seemingly impossible question can foster the development of a new study design or a new method of analysis, ( Appendix Examples A2, A9, and A10 ). In the same vein, deciding that you cannot do a study yourself might make you look for collaboration with persons who have the type of data that you do not, for example, in a different population where it is believed that confounding is not so severe or may even be in the opposite direction.

All studies have imperfections, but you need to be aware which ones you can tolerate. 28 In the early stages of an enquiry, an “imperfect” study might still be worthwhile to see whether “there might be something in it”. For example, time trends or ecological comparisons are often seen as poor study designs to assess causality by themselves, but they can be very valuable in helping to develop ideas, as well as providing a “reality check” about the potential credibility of some hypothesis. 29

Conversely, it is pointless to add yet another study, however perfect, showing what is already known very well – unless you have to do it for “political” purposes, say, for convincing decision makers in your own country.

Finally, it is not a good use of your time to chase something completely improbable or futile. For example, at the present state of the debate, it serves no purpose to add another study about the presence or absence of clinical benefits or harms of homeopathy: no one will change his or her mind about the issue. 30 , 31 An exception might be something that is highly improbable, but that if true might lead to completely revolutionary insights – such an idea might be worth pursuing, even if the initial reaction of outsiders might remain incredulousness. Still, you should pursue unlikely hypotheses knowingly, that is, with the right amount of self-criticism – in particular, to make yourself aware when you are in a blind alley.

To keep yourself on the “straight and narrow”, it helps to form a group of people who cover different aspects of the problem you want to study: clinical, biochemical and physiological, and methodological – to discuss the project as equals. Such discussions can not only be tremendous fun but also will invariably lead to more profound and diverse research questions and will help to find solutions for practical as well as theoretical problems. In the right circumstances of a “machtsfreie Dialog” 32 (a communication in which all are equal and that is only based on rational arguments and not on power – which all scientific debates should be), such a circle of colleagues and friends will help you to be self-critical.

Finally, when pursuing one’s research interests, one should be prepared to learn new skills from other fields or collaborate with others from these fields. If one stays only with the techniques and skills that one knows, it might not lead to the desired answers. 33

What if the data already exist? And you are employed to do a particular analysis with an existing protocol?

Even in the circumstance that the data already exist, it greatly helps to not jump into an analysis, but to think for yourself what you would ideally like to do – if there were no constraints. As Aldrich mentioned, 19 also in that circumstance researchers should still

[…] begin their literature review and conceptual modeling as if they had the luxury of a blank slate […]. Writing without data constraints will, I believe, free their imaginations to range widely over the realm of possibilities, before they are brought to earth by practical necessities.

Moreover, this will make clear what compromises one will make by accepting the available data and the existing analysis protocol. Otherwise, one starts an analysis without being sufficiently aware of the limitations of a particular analysis on particular data.

The difference between explanatory and pragmatic research

A useful distinction is between explanatory and pragmatic research: the former is research that aims at discovery and explanation, whereas the latter is intended to evaluate interventions or diagnostic procedures. The first type of research consists of chasing explanations by pursuing different and evolving hypotheses; the second type of research aims at making decisions about actions in future patients. 27 The two opposites differ strongly in their thinking about the types of studies to pursue (eg, observational vs randomized), about the role of prior specification of a research hypothesis, about the need for “sticking to a prespecified protocol”, and about subgroup analyses and multiplicity of analyses. Some of these will be explained in the following subheadings.

The difference between explanatory and pragmatic trials is sometimes thought to mirror the difference between doing randomized trials versus observational research. However, even for randomized trials, a difference exists between “ pragmatic” and “explanatory” trials (coined first by Schwartz and Lellouch). 34 Because it is not always easy to delineate what aspects of a randomized trial are “pragmatic” or “explanatory”, instruments have been crafted to help researchers and evaluators. 35 , 36 Conversely, not all observational studies are explanatory: some are needed for pragmatic decisions (think about adverse effects of drugs and also about diagnostic evaluations where studies should influence practice guidelines) – while other studies aim at explaining how nature works.

Which iterations should you allow yourself? Anticipating the next project

Thinking about a research problem is a strongly iterative process. 2 , 33 , 37 One starts with a broad aim and then tries out several possible ideas about studies that might lead to better understanding or to better solutions.

Likewise, project proposals characteristically go through many iterations. In the early phases of the research, it is commonplace that the study design or even the research question is changed. Specific suggestions about common research problems and their potential solutions were given by Hulley and Cummings, 2 which we reproduce in Appendix D .

The revision of the aims of a project may be profound, in particular in explanatory research (see “The difference between explanatory and pragmatic research” section), in contrast to pragmatic research (see “Shouldn’t you stick to a predefined protocol?” section). The chemist Whitesides wrote: “Often the objectives of a paper when it is finished are different from those used to justify starting the work. Much of good science is opportunistic and revisionist”. 38 Along a similar line, Medawar proposed that to do justice to the real thought processes of a research undertaking, the discussion section of a paper should come at the beginning, since the thought processes of a scientist start with an expectation about particular results. The expectation determines which findings are of interest and why they will be interpreted in a particular way. 6 He added that in real scientific life, scientists get new ideas (ie, new expectations) while doing their research, but “[…] many of them apparently are ashamed to admit, that hypotheses appear in their mind along uncharted byways of thought”. 6

“Seeing something in the data” can be an important part of scientific discovery. This is often decried as “data dredging”, which it is not: one sees something because of one’s background knowledge and thereby there always is some “prior” that exists – even if that was not specified beforehand in the study protocol. 27 , 39 The word “exploratory” is often misused when it is used to characterize a study. True “exploratory” data analysis would only exists if it is mindlessly done, such as a Genome Wide Association Study (GWAS) analysis – but even GWAS analyses have specific aims, which becomes clear when results are interpreted and some findings are designated as “important” and others not. As stated by Rothman:

Hypotheses are not generated by data; they are proposed by scientists. The process by which scientists use their imagination to create hypotheses has no formal methodology […]. Any study, whether considered exploratory or not, can serve to refute a hypothesis. 40

Appendix Examples A5 and A7 show how projects changed mid-course because of a new discovery in the data or in the background knowledge about a research topic.

Generally, it is a good habit to think through what the next project might be, once you will have the result of the project you are currently thinking about, so as to know what direction your research might take. 33

Shouldn’t you stick to a predefined protocol?

Different research aims, in particular along the “explanatory” versus “pragmatic” continuum, may lead to different attitudes on the amount of change that protocols may endure while doing research. 27 , 39 For randomized trials, and also for pragmatic observational research, the research question is usually fixed: does a new therapy lead to better outcomes for a particular group of patients in a particular setting? Because findings from randomized trials or pragmatic observational research may lead to millions of patients to adopt or avoid a particular therapy (which means that their well-being or even life depends on the research) researchers are generally not at liberty to change their hypotheses at the last moment – for example, by suddenly declaring an interest in a particular subgroup. They should stick to the predefined protocol. If a change is needed for practical reasons, it should be clearly stated in the resulting publications. This makes thinking about research questions and doing pilot studies beforehand all the more important (see “Pilot Study” section).

In contrast, much epidemiologic and clinical research tries to explain how nature works. This gives greater leeway: exploration of data can lead to new insights. Thus, “sticking to the protocol” is a good rule for randomized trials and pragmatic observational research, but may be counterproductive for explanatory research. 39 , 41 Nevertheless, it is good to keep track of the changes in your thoughts and in the protocol, even if only for yourself. In practice, many situations are intermediate; in particular when using large available data sets, it often happens that one envisages in a protocol what one would do with the data, only to discover upon opening the data files that the data fall short or are more complex than imagined; this is another reason for doing pilot studies, even with large available data sets (see “Pilot Study” section).

How much literature should you read?

If you are setting up a new research project in a new area, do not start by reading too much. You will quickly drown in the ideas of others. Rather, read a few general reviews that identify unanswered problems. Only return to the literature after you have defined your research question and provisionally your study design. Now, the literature suddenly becomes extremely interesting, since you know what types of papers you need. You also know what the potential objections and shortcomings are of the different design options, because you thought about them yourself. The number of relevant papers usually greatly shrinks, see Appendix Example A4 .

Shouldn’t you do a systematic review first?

It is argued that before embarking on a new piece of research, one should first do a systematic review and/or meta-analysis, because this may help to define the gaps in knowledge more precisely, and guide new research – or may show that the question has been solved. This argument is somewhat circular. A systematic review is a piece of research in itself, intended for publication, and requires much time and effort. Like any piece of research, it requires a clear research question. As such it does not “identify gaps”: a systematic review is about a research question which is already specified, but for which more information is needed. Thus, the main function of the advice to first do a systematic review is to know whether the research question that one has in mind has not yet been solved by others. Perusing the literature in depth is absolutely needed, for example, before embarking on a randomized trial or on a major observational study. However, this is not the same as doing a formal systematic review. In-depth scoping of the literature will suffice. If it is found that potentially valuable studies already exist on the research question that one has in mind, then the new study that one is thinking about may be discarded, and a systematic review should be done instead.

Intermezzo: specific schemes to structure reasoning

Specific schemes have been proposed to guide our reasoning between the stage of delineation of the “gap in knowledge” and the stage of proposing the research design.

The acronym FINER (feasible, interesting, novel, ethical, and relevant) was coined by Hulley and Cummings 2 and denotes the different aspects that one should consider to judge a budding research proposal. These words are a good checklist for an in-depth self-scrutiny of your research. The central aspects are the feasibility and whether the possible answers are exciting (and/or much needed).

The PICO format (Patient, Intervention, Control or Comparison, Outcome) is advocated by the evidence-based medicine and Cochrane movements and is very useful for clinical therapeutic research, particularly randomized controlled trials (RCTs). 1 , 42 Questions about therapeutic interventions are highly specific, for example, a particular chemotherapeutic scheme (the intervention) is proposed to study survival (the outcome) among young women with a particular form of stage III breast cancer (the patients). This framework is less useful, and becomes a bit pointless, for etiologic research about generalizable questions such as: “Does smoking cause lung cancer?” which applies to all humans and to different types of smoking. Of course, all research will be done in particular population, with particular smoking habits, but this does not necessarily define the research question. Some of the first investigations about smoking and lung cancer were done in male doctors aged ≥35 years in the UK 43 – this was a very convenient group to research, but being a male doctor in the UK is not part of the research question.

The PICO format is thus most applicable for pragmatic research. A much more detailed and elaborate scheme for pragmatic research was proposed by the US Patient-Centered Outcomes Research Institute (PCORI) which has published Methodology Standards, including “Standards for Formulating Research Questions”. While we would not agree with all six standards, junior investigators may find the structure useful as they think through their options – especially for pragmatic research questions. 44

Counterfactual reasoning 3 emphasizes those aspects of the “ideal randomized trial” that should be mimicked by an observational study. A key question is whether your study is addressing a hypothesis that could in theory be studied in a randomized trial. For example, if the research question is “does smoking cause lung cancer?”, then this is a question that could in theory (but not in practice) be addressed by randomizing study participants to be smokers or nonsmokers. In this situation, it may be useful to design your observational study with the intention of obtaining the same answer that would have been obtained if you had been able to do a randomized trial.

However, the aims of explanatory observational research are different from those of randomized trials. 27 Explanatory research about disease etiology may involve “states” like being female, being old, being obese, having hypertension, having a high serum cholesterol, carrying the BrCa1 gene, and so on, as causes of disease. None of these causes are interventions. In contrast, RCTs focus on what to do to change particular causes: which interventions are feasible and work? For example, being female might expose a person to job discrimination; the intervention might be to have women on the appointment committee or to use some kind of positive discrimination. Likewise, the gene for phenylketonuria leads to disease, but the intervention is to change the diet. For carriers of BRCa1 genes, different strategies can be evaluated in RCTs to evaluate their effectiveness in preventing premature death due to breast cancer: frequent screening, prophylactic mastectomy, hormone treatment, and so on – which may have different effects. For obesity or hypertension or hypercholesterolemia, different types of interventions are possible – with potentially different effects and different adverse effects.

The interventionist outlook, that is, trying to mimic an RCT, can be very useful, for some type of observational studies, for example, about the adverse effects of drugs. It helps to make certain that one can mimic an “intervention” (ie, patients starting to use particular drugs) that is specific and consistent in groups of patients that are comparable (more technically, exchangeable – meaning that the results of the investigation would not change if the persons exposed and nonexposed were swapped). These conditions can be met in a credible way, if there are competing drugs for a similar indication, so that there is an active drug comparator: the interventions (use of different drugs in different patients) will be well defined, and the patients on the different drugs will tend to be comparable. This works particularly well if you are focusing on adverse drug effects that were unknown or unpredictable at the time of prescription. 45 , 46 For example, you may obtain more valid findings in a study that compares the adverse effects of two different beta agonists for asthma care (ie, two different drugs within the same class), than to design a study which compares patients who are prescribed beta agonists with patients who are prescribed other asthma medication, or no medication at all – because the latter might be a highly different group of patients. 47

As mentioned, there are some important studies about causes of diseases where a randomized trial is not feasible, even in theory. In particular, there are various “states” which are major causes of disease (obesity, cholesterol, hypertension, diabetes, etc). These states strongly affect the risks of disease and death, but cannot be randomized. For example, it is difficult to conceive of randomizing study participants to be obese or not obese; however, we could randomize them for the reduction of obesity, for example, through exercise, but such a study would assess the effects of a particular intervention, not of obesity itself. Still, it remains important to estimate the overall effects of obesity, that is, to answer the question “would this group of people have had different health status, on the average, if they had not been obese”. In this situation, the concept of “interventions” is not relevant to designing your study (at least in the way that the term “intervention” is commonly used). What is more relevant is simply to focus on the counterfactual contrast which is being assessed (eg, a body mass index [BMI] of 35 versus a BMI of 25), without specifying how this contrast came about.

A technique that has gone hand in hand with counterfactual reasoning in epidemiology is drawing DAGs; several introductions to DAG theory can be found in epidemiologic textbooks. 3 , 48 DAGs can be useful in the brainstorming phase of a study, after the general research question has been defined. At this stage, a general structure for the study is envisaged and the complexity of the causal processes needs clarification. A DAG can be extremely useful for illustrating the context in which a causal question is being asked, the assumptions that will be involved in the analyses (eg, whether a particular risk factor is a confounder, a mediator, or a col-lider), and help us question the validity of our reasoning. 49 Using DAGs helps us also decide which variables we need to collect information on and how they should be measured and defined. Given that DAGs root in causal thinking, their construction is, of necessity, subjective.

Preparation: pilot study, protocol, and advance writing

Doing a pilot study and collecting ancillary information about feasibility.

May I now start? is a question heard after lengthy deliberations about the research question and the potential studies that follow from it. Such deliberations almost invariably produce a lot of enthusiasm and exhilaration – because they are fun. The researcher wants to begin collecting data or start the analysis. However, Crombie and Davies, in their chapter about “Developing the research question” state emphatically: “Don’t rush into a study”. 16 Separate from doing a pilot study, which is about the procedures of your study, you may also need to collect ancillary information before actually starting your study.

Pilot study

Even if you think you are totally certain of what you want, you should first do a pilot study, based on a brief protocol. 2 , 22 That initial protocol should be easy to write. You have already discussed the aim and design of your study. Write them down. You expect a particular type of information that is essential and that will tell the essence of your message (a particular 2-by-2 or X-by-Y table, a particular graph), which you can describe.

Pilot studies are not done to know the likely direction of the results; instead, the aim is to see whether you will be able to perform the procedures of your study – and ultimately whether that really is the study you want to do. 50 The aim is to save yourself from embarrassment: data that very surprisingly do not turn out to be what you expected, questionnaires that are misunderstood or do not deliver the answers that you need or that are not returned, laboratories that do not produce, patients who do not show up, heads of other departments who block access to their patients or materials, or yourself who needs more time to manage the complexity of the undertaking.

We have never heard of someone who was sorry for having done a pilot. Conversely, we know many persons who found out at much personal embarrassment and institutional cost that their project was unfeasible. In intermediate cases, the pilot may show the need to change questionnaires or procedures before the study goes ahead.

In principle, a pilot study should be exactly like your final study and test out all your procedures on a small number of persons. Often, it is better to approach the task piecemeal and pilot different aspects of the research one by one.

A tough question is how to do pilot studies and pilot analyses when ethical or institutional review board approval is necessary for some of the actions in a pilot study. One solution might be to avoid piloting some procedures; for example, try parts of the procedure – for example, you may not be able to randomize in a pilot, but you may be able to try out data collection procedures and forms. There is a degree of circularity about piloting, also in obtaining funding, as one may need funding for the pilot. In practice, the best step might be to ask the ethics committee or review board of your institute which aspects of the research can be piloted and under what conditions.

In Appendix E , several questions that you might ask in pilot studies are listed. They may lead to profound reassessments of your research – particularly if you are piloting the collection of new data, but also if the research involves analyses of existing data.

Ancillary information

It may be necessary to collect additional information about event rates or standard deviations of measurements to calculate the statistical precision that might be obtained. Also, sometimes you need other ways of “testing the water” like procedures to streamlining data collection from different centers in order to know whether the study is feasible. Depending on the study size and importance, such activities may become studies in themselves and actually take a lot of time and money.

Advance writing of paper: before full data collection and/or analysis

Whitesides’ advice is:

The key to efficient use of your and my time is that we start exchanging outlines and proposals as early in a project as possible. Do not, under any circumstances, wait until the collection of data is ‘complete’ before starting to write an outline. 38

After the pilot study, you have a firm grasp of all elements that are necessary for a scientific paper: introduction, materials and methods, results, and discussion. In the introduction, you explain why you have done this research. Almost always, an introduction comprises three ideas: what is the general problem? what is the particular research question? what study will you perform to answer that question? This is followed by the materials and methods section. They have been extensively discussed and have been fine-tuned in the study protocol and the pilot study. Thereafter come the results sections. By now, you know what tables or figures you want and how you can obtain them, but not what the final numbers will look like. You will also have an idea about the auxiliary tables that you might need to explain your data to others (such as a table with the baseline characteristics or an additional table with a subgroup analysis). You can now draft the layouts of all these tables. Visualizing the presentation of your results in advance is the “bare minimum” of writing in advance.

Finally, the discussion section. Can you write a discussion before you know the final data? Of course you can; you even must think ahead. In principle, there are only three possible outcomes: the study can give the results that you hoped for; it can show the inverse; or something indeterminate in between. In all instances, you can imagine how you will react. One possibility is that you are disappointed by the results of your study, and you will tend to find excuses for why it did not produce the results you hoped for. What excuses might your produce? The other possibility is that it does show what you wanted; then you may have to imagine how others will react and what their objections might be. If the results are indeterminate, everybody might be disappointed, and you will need to explain the failure of your research to give clear-cut results. When you detect a specific weakness by imagining this situation, you may wish to change aspects of your study.

As we explain in Appendix F , there is no need to write a very extensive paper as a first draft – on the contrary, it might be more useful to write a short paper, which has the advantage that others will more readily read it and comment on it.

Never be afraid to discuss your study at all stages extensively with others, not only your immediate research colleagues but also semi-outsiders and also in this advance-writing stage. If you know, or are told by others, that a particular direction of your results might not be believed and therefore draw criticism because of some potential deficiency in your study, why not remedy it at this stage? Looking at what you have written, or by discussing potential results with others, you will be able to imagine more clearly what your readers and critical colleagues might object to.

Writing a paper beforehand is the ultimate test of whether the research project is what you wanted, whether your reasoning flows logically, or whether you forgot something. The initial draft will be a yardstick for yourself and for others – whatever happens during the course of your research. This will help you to surmount surprise happenings: you have written down where you started and why, and therefore you will also know very securely when and why you have to take a detour – or even a U-turn.

Writing is difficult and time-consuming. Writing a paper can easily take 5–10 revisions, which might span a full year (inclusive of the time it takes your supervisor or your colleagues to produce comments). During the writing, you will often be obliged to go back to the data and do additional or different analyses. Since your paper will need many revisions, and this will take such a long time, why not take a head-start at the beginning of your data collection? It will save frustration and lost time at the end of your project.

Many guidelines and advices exist about writing, both about the substance (how to use words and phrases) and about the process. All beginning researchers should have a look at some books and papers about writing, and seasoned researchers can still profit from rereading them. Several reporting guidelines exist for several types of studies (RCTs, observational, diagnostic research, etc). They are often very detailed, in describing what should be in title, abstract, and so on. Although they should not be mechanically adhered to, 28 they help writing. In Appendix F , we have collected some wisdom that we particularly liked; several books on writing are listed, as well as reporting guidelines that help researchers to craft papers that are readable and contain all the information that is necessary and useful to others.

Now you can start “your research”

After the piloting and after having written your paper, you are ready to start your data collection, your analysis, or whatever is needed to “do your research”.

The work that is needed before you can start to “do your research” will take a great deal of time and effort. What will you have achieved after setting up a piece of research following the lengthy and involved precepts of this paper? You will have specified a limited research question that you will solve. You will add one little shining stone to the large mosaic of science. At the time that you do the study, you may still be too close to see its effect on the overall picture. That will come over the years.

Further reading

Some texts that we mention in the paper might be especially worthwhile for further reading; see Appendix G .

Acknowledgments

We thank Miguel Hernán, Stuart Pocock, and Bianca De Stavola for their informative comments on an earlier draft manuscript, as well as two anonymous reviewers of Clinical Epidemiology . The Centre for Global NCDs is supported by the Wellcome Trust Institutional Strategic Support Fund (097834/Z/11/B). This work was also supported by the European Research Council under the European Union’s Seventh Framework Programme (FP7/2007-2013 / ERC grant agreement number 668954).

The authors report no conflicts of interest in this work.

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• Knowledge Base
• Methodology

Research Design | Step-by-Step Guide with Examples

Published on 5 May 2022 by Shona McCombes . Revised on 20 March 2023.

A research design is a strategy for answering your research question  using empirical data. Creating a research design means making decisions about:

• Your overall aims and approach
• The type of research design you’ll use
• Your sampling methods or criteria for selecting subjects
• Your data collection methods
• The procedures you’ll follow to collect data
• Your data analysis methods

A well-planned research design helps ensure that your methods match your research aims and that you use the right kind of analysis for your data.

Table of contents

Step 1: consider your aims and approach, step 2: choose a type of research design, step 3: identify your population and sampling method, step 4: choose your data collection methods, step 5: plan your data collection procedures, step 6: decide on your data analysis strategies, frequently asked questions.

• Introduction

Before you can start designing your research, you should already have a clear idea of the research question you want to investigate.

There are many different ways you could go about answering this question. Your research design choices should be driven by your aims and priorities – start by thinking carefully about what you want to achieve.

The first choice you need to make is whether you’ll take a qualitative or quantitative approach.

Qualitative research designs tend to be more flexible and inductive , allowing you to adjust your approach based on what you find throughout the research process.

Quantitative research designs tend to be more fixed and deductive , with variables and hypotheses clearly defined in advance of data collection.

It’s also possible to use a mixed methods design that integrates aspects of both approaches. By combining qualitative and quantitative insights, you can gain a more complete picture of the problem you’re studying and strengthen the credibility of your conclusions.

Practical and ethical considerations when designing research

As well as scientific considerations, you need to think practically when designing your research. If your research involves people or animals, you also need to consider research ethics .

• How much time do you have to collect data and write up the research?
• Will you be able to gain access to the data you need (e.g., by travelling to a specific location or contacting specific people)?
• Do you have the necessary research skills (e.g., statistical analysis or interview techniques)?
• Will you need ethical approval ?

At each stage of the research design process, make sure that your choices are practically feasible.

Prevent plagiarism, run a free check.

Within both qualitative and quantitative approaches, there are several types of research design to choose from. Each type provides a framework for the overall shape of your research.

Types of quantitative research designs

Quantitative designs can be split into four main types. Experimental and   quasi-experimental designs allow you to test cause-and-effect relationships, while descriptive and correlational designs allow you to measure variables and describe relationships between them.

With descriptive and correlational designs, you can get a clear picture of characteristics, trends, and relationships as they exist in the real world. However, you can’t draw conclusions about cause and effect (because correlation doesn’t imply causation ).

Experiments are the strongest way to test cause-and-effect relationships without the risk of other variables influencing the results. However, their controlled conditions may not always reflect how things work in the real world. They’re often also more difficult and expensive to implement.

Types of qualitative research designs

Qualitative designs are less strictly defined. This approach is about gaining a rich, detailed understanding of a specific context or phenomenon, and you can often be more creative and flexible in designing your research.

The table below shows some common types of qualitative design. They often have similar approaches in terms of data collection, but focus on different aspects when analysing the data.

Your research design should clearly define who or what your research will focus on, and how you’ll go about choosing your participants or subjects.

In research, a population is the entire group that you want to draw conclusions about, while a sample is the smaller group of individuals you’ll actually collect data from.

Defining the population

A population can be made up of anything you want to study – plants, animals, organisations, texts, countries, etc. In the social sciences, it most often refers to a group of people.

For example, will you focus on people from a specific demographic, region, or background? Are you interested in people with a certain job or medical condition, or users of a particular product?

The more precisely you define your population, the easier it will be to gather a representative sample.

Sampling methods

Even with a narrowly defined population, it’s rarely possible to collect data from every individual. Instead, you’ll collect data from a sample.

To select a sample, there are two main approaches: probability sampling and non-probability sampling . The sampling method you use affects how confidently you can generalise your results to the population as a whole.

Probability sampling is the most statistically valid option, but it’s often difficult to achieve unless you’re dealing with a very small and accessible population.

For practical reasons, many studies use non-probability sampling, but it’s important to be aware of the limitations and carefully consider potential biases. You should always make an effort to gather a sample that’s as representative as possible of the population.

Case selection in qualitative research

In some types of qualitative designs, sampling may not be relevant.

For example, in an ethnography or a case study, your aim is to deeply understand a specific context, not to generalise to a population. Instead of sampling, you may simply aim to collect as much data as possible about the context you are studying.

In these types of design, you still have to carefully consider your choice of case or community. You should have a clear rationale for why this particular case is suitable for answering your research question.

For example, you might choose a case study that reveals an unusual or neglected aspect of your research problem, or you might choose several very similar or very different cases in order to compare them.

Data collection methods are ways of directly measuring variables and gathering information. They allow you to gain first-hand knowledge and original insights into your research problem.

You can choose just one data collection method, or use several methods in the same study.

Survey methods

Surveys allow you to collect data about opinions, behaviours, experiences, and characteristics by asking people directly. There are two main survey methods to choose from: questionnaires and interviews.

Observation methods

Observations allow you to collect data unobtrusively, observing characteristics, behaviours, or social interactions without relying on self-reporting.

Observations may be conducted in real time, taking notes as you observe, or you might make audiovisual recordings for later analysis. They can be qualitative or quantitative.

Other methods of data collection

There are many other ways you might collect data depending on your field and topic.

If you’re not sure which methods will work best for your research design, try reading some papers in your field to see what data collection methods they used.

Secondary data

If you don’t have the time or resources to collect data from the population you’re interested in, you can also choose to use secondary data that other researchers already collected – for example, datasets from government surveys or previous studies on your topic.

With this raw data, you can do your own analysis to answer new research questions that weren’t addressed by the original study.

Using secondary data can expand the scope of your research, as you may be able to access much larger and more varied samples than you could collect yourself.

However, it also means you don’t have any control over which variables to measure or how to measure them, so the conclusions you can draw may be limited.

As well as deciding on your methods, you need to plan exactly how you’ll use these methods to collect data that’s consistent, accurate, and unbiased.

Planning systematic procedures is especially important in quantitative research, where you need to precisely define your variables and ensure your measurements are reliable and valid.

Operationalisation

Some variables, like height or age, are easily measured. But often you’ll be dealing with more abstract concepts, like satisfaction, anxiety, or competence. Operationalisation means turning these fuzzy ideas into measurable indicators.

If you’re using observations , which events or actions will you count?

If you’re using surveys , which questions will you ask and what range of responses will be offered?

You may also choose to use or adapt existing materials designed to measure the concept you’re interested in – for example, questionnaires or inventories whose reliability and validity has already been established.

Reliability and validity

Reliability means your results can be consistently reproduced , while validity means that you’re actually measuring the concept you’re interested in.

For valid and reliable results, your measurement materials should be thoroughly researched and carefully designed. Plan your procedures to make sure you carry out the same steps in the same way for each participant.

If you’re developing a new questionnaire or other instrument to measure a specific concept, running a pilot study allows you to check its validity and reliability in advance.

Sampling procedures

As well as choosing an appropriate sampling method, you need a concrete plan for how you’ll actually contact and recruit your selected sample.

That means making decisions about things like:

• How many participants do you need for an adequate sample size?
• What inclusion and exclusion criteria will you use to identify eligible participants?
• How will you contact your sample – by mail, online, by phone, or in person?

If you’re using a probability sampling method, it’s important that everyone who is randomly selected actually participates in the study. How will you ensure a high response rate?

If you’re using a non-probability method, how will you avoid bias and ensure a representative sample?

Data management

It’s also important to create a data management plan for organising and storing your data.

Will you need to transcribe interviews or perform data entry for observations? You should anonymise and safeguard any sensitive data, and make sure it’s backed up regularly.

Keeping your data well organised will save time when it comes to analysing them. It can also help other researchers validate and add to your findings.

On their own, raw data can’t answer your research question. The last step of designing your research is planning how you’ll analyse the data.

Quantitative data analysis

In quantitative research, you’ll most likely use some form of statistical analysis . With statistics, you can summarise your sample data, make estimates, and test hypotheses.

Using descriptive statistics , you can summarise your sample data in terms of:

• The distribution of the data (e.g., the frequency of each score on a test)
• The central tendency of the data (e.g., the mean to describe the average score)
• The variability of the data (e.g., the standard deviation to describe how spread out the scores are)

The specific calculations you can do depend on the level of measurement of your variables.

Using inferential statistics , you can:

• Make estimates about the population based on your sample data.
• Test hypotheses about a relationship between variables.

Regression and correlation tests look for associations between two or more variables, while comparison tests (such as t tests and ANOVAs ) look for differences in the outcomes of different groups.

Your choice of statistical test depends on various aspects of your research design, including the types of variables you’re dealing with and the distribution of your data.

Qualitative data analysis

In qualitative research, your data will usually be very dense with information and ideas. Instead of summing it up in numbers, you’ll need to comb through the data in detail, interpret its meanings, identify patterns, and extract the parts that are most relevant to your research question.

Two of the most common approaches to doing this are thematic analysis and discourse analysis .

There are many other ways of analysing qualitative data depending on the aims of your research. To get a sense of potential approaches, try reading some qualitative research papers in your field.

A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research.

For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

Statistical sampling allows you to test a hypothesis about the characteristics of a population. There are various sampling methods you can use to ensure that your sample is representative of the population as a whole.

Operationalisation means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioural avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalise the variables that you want to measure.

The research methods you use depend on the type of data you need to answer your research question .

• If you want to measure something or test a hypothesis , use quantitative methods . If you want to explore ideas, thoughts, and meanings, use qualitative methods .
• If you want to analyse a large amount of readily available data, use secondary data. If you want data specific to your purposes with control over how they are generated, collect primary data.
• If you want to establish cause-and-effect relationships between variables , use experimental methods. If you want to understand the characteristics of a research subject, use descriptive methods.

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How to Write the Results Section: Guide to Structure and Key Points

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Table of Contents

The ‘ Results’ section of a research paper, like the ‘Introduction’ and other key parts, attracts significant attention from editors, reviewers, and readers. The reason lies in its critical role — that of revealing the key findings of a study and demonstrating how your research fills a knowledge gap in your field of study. Given its importance, crafting a clear and logically structured results section is essential.   

In this article, we will discuss the key elements of an effective results section and share strategies for making it concise and engaging. We hope this guide will help you quickly grasp ways of writing the results section, avoid common pitfalls, and make your writing process more efficient and effective.  

Structure of the results section  

Briefly restate the research topic in the introduction : Although the main purpose of the  results section  in a research paper is to list the notable findings of a study, it is customary to start with a brief repetition of the research question. This helps refocus the reader, allowing them to better appreciate the relevance of the findings. Additionally, restating the research question establishes a connection to the previous section of the paper, creating a smoother flow of information.  

Systematically present your research findings : Address the primary research question first, followed by the secondary research questions. If your research addresses multiple questions, mention the findings related to each one individually to ensure clarity and coherence.  

Represent your results visually: Graphs, tables, and other figures can help illustrate the findings of your paper, especially if there is a large amount of data in the results. As a rule of thumb, use a visual medium like a graph or a table if you wish to present three or more statistical values simultaneously.  

Graphical or tabular representations of data can also make your results section more visually appealing. Remember, an appealing and well-organized results section can help peer reviewers better understand the merits of your research, thereby increasing your chances of publication.  

Practical guidance for writing an effective ‘Results’ section   

• Always use simple and plain language. Avoid the use of uncertain or unclear expressions.  
• The findings of the study must be expressed in an objective and unbiased manner.  While it is acceptable to correlate certain findings , it is best to avoid over-interpreting the results. In addition, avoid using subjective or emotional words , such as “interestingly” or “unfortunately”, to describe the results as this may cause readers to doubt the objectivity of the paper.  
• The content balances simplicity with comprehensiveness . For statistical data, simply describe the relevant tests and explain their results without mentioning raw data. If the study involves multiple hypotheses, describe the results for each one separately to avoid confusion and aid understanding. To enhance credibility, e nsure that negative results , if any, are included in this section, even if they do not support the research hypothesis.  
• Wherever possible, use illustrations like tables, figures, charts, or other visual representations to highlight the results of your research paper. Mention these illustrations in the text, but do not repeat the information that they convey ¹ .  

Difference between data, results, and discussion sections  

Data ,  results,  and  discussion  sections all communicate the findings of a study, but each serves a distinct purpose with varying levels of interpretation.   

In the  results section , one cannot provide data without interpreting its relevance or make statements without citing data ² . In a sense, the  results section  does not draw connections between different data points. Therefore, there is a certain level of interpretation involved in drawing results out of data.

(The example is intended to showcase how the visual elements and text in the results section complement each other ³ . The academic viewpoints included in the illustrative screenshots should not be used as references.)  

The discussion section allows authors even more interpretive freedom compared to the results section. Here, data and patterns within the data are compared with the findings from other studies to make more generalized points. Unlike the results section , which focuses purely on factual data, the discussion section touches upon hypothetical information, drawing conjectures and suggesting future directions for research.  

The ‘ Results’ section serves as the core of a research paper, capturing readers’ attention and providing insights into the study’s essence. Regardless of the subject of your research paper, a well-written results section can generate interest in your research. By following the tips outlined here, you can create a results section that effectively communicates your finding and invites further exploration. Remember, clarity is the key, and with the right approach, your results section can guide readers through the intricacies of your research.  

Professionals at Elsevier Language Services know the secret to writing a well-balanced results section. With their expert suggestions, you can ensure that your findings come across clearly to the reader. To maximize your chances of publication, reach out to Elsevier Language Services today !  

Type in wordcount for Standard Total: USD EUR JPY Follow this link if your manuscript is longer than 12,000 words. Upload

Reference  

• Cetin, S., & Hackam, D. J. (2005). An approach to the writing of a scientific manuscript. Journal of Surgical Research, 128(2), 165–167. https://doi.org/10.1016/j.jss.2005.07.002  
• Bahadoran, Z., Mirmiran, P., Zadeh-Vakili, A., Hosseinpanah, F., & Ghasemi, A. (2019). The Principles of Biomedical Scientific Writing: Results. International Journal of Endocrinology and Metabolism/International Journal of Endocrinology and Metabolism., In Press (In Press). https://doi.org/10.5812/ijem.92113  
• Guo, J., Wang, J., Zhang, P., Wen, P., Zhang, S., Dong, X., & Dong, J. (2024). TRIM6 promotes glioma malignant progression by enhancing FOXO3A ubiquitination and degradation. Translational Oncology, 46, 101999. https://doi.org/10.1016/j.tranon.2024.101999  

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How To Write The Results/Findings Chapter

For qualitative studies (dissertations & theses).

By: Jenna Crossley (PhD). Expert Reviewed By: Dr. Eunice Rautenbach | August 2021

So, you’ve collected and analysed your qualitative data, and it’s time to write up your results chapter. But where do you start? In this post, we’ll guide you through the qualitative results chapter (also called the findings chapter), step by step. 

Overview: Qualitative Results Chapter

• What (exactly) the qualitative results chapter is
• What to include in your results chapter
• How to write up your results chapter
• A few tips and tricks to help you along the way
• Free results chapter template

What exactly is the results chapter?

The results chapter in a dissertation or thesis (or any formal academic research piece) is where you objectively and neutrally present the findings of your qualitative analysis (or analyses if you used multiple qualitative analysis methods ). This chapter can sometimes be combined with the discussion chapter (where you interpret the data and discuss its meaning), depending on your university’s preference.  We’ll treat the two chapters as separate, as that’s the most common approach.

In contrast to a quantitative results chapter that presents numbers and statistics, a qualitative results chapter presents data primarily in the form of words . But this doesn’t mean that a qualitative study can’t have quantitative elements – you could, for example, present the number of times a theme or topic pops up in your data, depending on the analysis method(s) you adopt.

Adding a quantitative element to your study can add some rigour, which strengthens your results by providing more evidence for your claims. This is particularly common when using qualitative content analysis. Keep in mind though that qualitative research aims to achieve depth, richness and identify nuances , so don’t get tunnel vision by focusing on the numbers. They’re just cream on top in a qualitative analysis.

So, to recap, the results chapter is where you objectively present the findings of your analysis, without interpreting them (you’ll save that for the discussion chapter). With that out the way, let’s take a look at what you should include in your results chapter.

What should you include in the results chapter?

As we’ve mentioned, your qualitative results chapter should purely present and describe your results , not interpret them in relation to the existing literature or your research questions . Any speculations or discussion about the implications of your findings should be reserved for your discussion chapter.

In your results chapter, you’ll want to talk about your analysis findings and whether or not they support your hypotheses (if you have any). Naturally, the exact contents of your results chapter will depend on which qualitative analysis method (or methods) you use. For example, if you were to use thematic analysis, you’d detail the themes identified in your analysis, using extracts from the transcripts or text to support your claims.

While you do need to present your analysis findings in some detail, you should avoid dumping large amounts of raw data in this chapter. Instead, focus on presenting the key findings and using a handful of select quotes or text extracts to support each finding . The reams of data and analysis can be relegated to your appendices.

While it’s tempting to include every last detail you found in your qualitative analysis, it is important to make sure that you report only that which is relevant to your research aims, objectives and research questions .  Always keep these three components, as well as your hypotheses (if you have any) front of mind when writing the chapter and use them as a filter to decide what’s relevant and what’s not.

Need a helping hand?

How do I write the results chapter?

Now that we’ve covered the basics, it’s time to look at how to structure your chapter. Broadly speaking, the results chapter needs to contain three core components – the introduction, the body and the concluding summary. Let’s take a look at each of these.

Section 1: Introduction

The first step is to craft a brief introduction to the chapter. This intro is vital as it provides some context for your findings. In your introduction, you should begin by reiterating your problem statement and research questions and highlight the purpose of your research . Make sure that you spell this out for the reader so that the rest of your chapter is well contextualised.

The next step is to briefly outline the structure of your results chapter. In other words, explain what’s included in the chapter and what the reader can expect. In the results chapter, you want to tell a story that is coherent, flows logically, and is easy to follow , so make sure that you plan your structure out well and convey that structure (at a high level), so that your reader is well oriented.

The introduction section shouldn’t be lengthy. Two or three short paragraphs should be more than adequate. It is merely an introduction and overview, not a summary of the chapter.

Pro Tip – To help you structure your chapter, it can be useful to set up an initial draft with (sub)section headings so that you’re able to easily (re)arrange parts of your chapter. This will also help your reader to follow your results and give your chapter some coherence.  Be sure to use level-based heading styles (e.g. Heading 1, 2, 3 styles) to help the reader differentiate between levels visually. You can find these options in Word (example below).

Section 2: Body

Before we get started on what to include in the body of your chapter, it’s vital to remember that a results section should be completely objective and descriptive, not interpretive . So, be careful not to use words such as, “suggests” or “implies”, as these usually accompany some form of interpretation – that’s reserved for your discussion chapter.

The structure of your body section is very important , so make sure that you plan it out well. When planning out your qualitative results chapter, create sections and subsections so that you can maintain the flow of the story you’re trying to tell. Be sure to systematically and consistently describe each portion of results. Try to adopt a standardised structure for each portion so that you achieve a high level of consistency throughout the chapter.

For qualitative studies, results chapters tend to be structured according to themes , which makes it easier for readers to follow. However, keep in mind that not all results chapters have to be structured in this manner. For example, if you’re conducting a longitudinal study, you may want to structure your chapter chronologically. Similarly, you might structure this chapter based on your theoretical framework . The exact structure of your chapter will depend on the nature of your study , especially your research questions.

As you work through the body of your chapter, make sure that you use quotes to substantiate every one of your claims . You can present these quotes in italics to differentiate them from your own words. A general rule of thumb is to use at least two pieces of evidence per claim, and these should be linked directly to your data. Also, remember that you need to include all relevant results , not just the ones that support your assumptions or initial leanings.

In addition to including quotes, you can also link your claims to the data by using appendices , which you should reference throughout your text. When you reference, make sure that you include both the name/number of the appendix , as well as the line(s) from which you drew your data.

As referencing styles can vary greatly, be sure to look up the appendix referencing conventions of your university’s prescribed style (e.g. APA , Harvard, etc) and keep this consistent throughout your chapter.

Section 3: Concluding summary

The concluding summary is very important because it summarises your key findings and lays the foundation for the discussion chapter . Keep in mind that some readers may skip directly to this section (from the introduction section), so make sure that it can be read and understood well in isolation.

In this section, you need to remind the reader of the key findings. That is, the results that directly relate to your research questions and that you will build upon in your discussion chapter. Remember, your reader has digested a lot of information in this chapter, so you need to use this section to remind them of the most important takeaways.

Importantly, the concluding summary should not present any new information and should only describe what you’ve already presented in your chapter. Keep it concise – you’re not summarising the whole chapter, just the essentials.

Tips for writing an A-grade results chapter

Now that you’ve got a clear picture of what the qualitative results chapter is all about, here are some quick tips and reminders to help you craft a high-quality chapter:

• Your results chapter should be written in the past tense . You’ve done the work already, so you want to tell the reader what you found , not what you are currently finding .
• Make sure that you review your work multiple times and check that every claim is adequately backed up by evidence . Aim for at least two examples per claim, and make use of an appendix to reference these.
• When writing up your results, make sure that you stick to only what is relevant . Don’t waste time on data that are not relevant to your research objectives and research questions.
• Use headings and subheadings to create an intuitive, easy to follow piece of writing. Make use of Microsoft Word’s “heading styles” and be sure to use them consistently.
• When referring to numerical data, tables and figures can provide a useful visual aid. When using these, make sure that they can be read and understood independent of your body text (i.e. that they can stand-alone). To this end, use clear, concise labels for each of your tables or figures and make use of colours to code indicate differences or hierarchy.
• Similarly, when you’re writing up your chapter, it can be useful to highlight topics and themes in different colours . This can help you to differentiate between your data if you get a bit overwhelmed and will also help you to ensure that your results flow logically and coherently.

If you have any questions, leave a comment below and we’ll do our best to help. If you’d like 1-on-1 help with your results chapter (or any chapter of your dissertation or thesis), check out our private dissertation coaching service here or book a free initial consultation to discuss how we can help you.

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22 Comments

This was extremely helpful. Thanks a lot guys

Hi, thanks for the great research support platform created by the gradcoach team!

I wanted to ask- While “suggests” or “implies” are interpretive terms, what terms could we use for the results chapter? Could you share some examples of descriptive terms?

I think that instead of saying, ‘The data suggested, or The data implied,’ you can say, ‘The Data showed or revealed, or illustrated or outlined’…If interview data, you may say Jane Doe illuminated or elaborated, or Jane Doe described… or Jane Doe expressed or stated.

I found this article very useful. Thank you very much for the outstanding work you are doing.

What if i have 3 different interviewees answering the same interview questions? Should i then present the results in form of the table with the division on the 3 perspectives or rather give a results in form of the text and highlight who said what?

I think this tabular representation of results is a great idea. I am doing it too along with the text. Thanks

That was helpful was struggling to separate the discussion from the findings

this was very useful, Thank you.

Very helpful, I am confident to write my results chapter now.

It is so helpful! It is a good job. Thank you very much!

Very useful, well explained. Many thanks.

Hello, I appreciate the way you provided a supportive comments about qualitative results presenting tips

I loved this! It explains everything needed, and it has helped me better organize my thoughts. What words should I not use while writing my results section, other than subjective ones.

Thanks a lot, it is really helpful

Thank you so much dear, i really appropriate your nice explanations about this.

Thank you so much for this! I was wondering if anyone could help with how to prproperly integrate quotations (Excerpts) from interviews in the finding chapter in a qualitative research. Please GradCoach, address this issue and provide examples.

what if I’m not doing any interviews myself and all the information is coming from case studies that have already done the research.

Very helpful thank you.

This was very helpful as I was wondering how to structure this part of my dissertation, to include the quotes… Thanks for this explanation

This is very helpful, thanks! I am required to write up my results chapters with the discussion in each of them – any tips and tricks for this strategy?

For qualitative studies, can the findings be structured according to the Research questions? Thank you.

Do I need to include literature/references in my findings chapter?

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How To Write A Research Summary

It’s a common perception that writing a research summary is a quick and easy task. After all, how hard can jotting down 300 words be? But when you consider the weight those 300 words carry, writing a research summary as a part of your dissertation, essay or compelling draft for your paper instantly becomes daunting task.

A research summary requires you to synthesize a complex research paper into an informative, self-explanatory snapshot. It needs to portray what your article contains. Thus, writing it often comes at the end of the task list.

Regardless of when you’re planning to write, it is no less of a challenge, particularly if you’re doing it for the first time. This blog will take you through everything you need to know about research summary so that you have an easier time with it.

What is a Research Summary?

A research summary is the part of your research paper that describes its findings to the audience in a brief yet concise manner. A well-curated research summary represents you and your knowledge about the information written in the research paper.

While writing a quality research summary, you need to discover and identify the significant points in the research and condense it in a more straightforward form. A research summary is like a doorway that provides access to the structure of a research paper's sections.

Since the purpose of a summary is to give an overview of the topic, methodology, and conclusions employed in a paper, it requires an objective approach. No analysis or criticism.

Research summary or Abstract. What’s the Difference?

They’re both brief, concise, and give an overview of an aspect of the research paper. So, it’s easy to understand why many new researchers get the two confused. However, a research summary and abstract are two very different things with individual purpose. To start with, a research summary is written at the end while the abstract comes at the beginning of a research paper.

A research summary captures the essence of the paper at the end of your document. It focuses on your topic, methods, and findings. More like a TL;DR, if you will. An abstract, on the other hand, is a description of what your research paper is about. It tells your reader what your topic or hypothesis is, and sets a context around why you have embarked on your research.

Getting Started with a Research Summary

Before you start writing, you need to get insights into your research’s content, style, and organization. There are three fundamental areas of a research summary that you should focus on.

• While deciding the contents of your research summary, you must include a section on its importance as a whole, the techniques, and the tools that were used to formulate the conclusion. Additionally, there needs to be a short but thorough explanation of how the findings of the research paper have a significance.
• To keep the summary well-organized, try to cover the various sections of the research paper in separate paragraphs. Besides, how the idea of particular factual research came up first must be explained in a separate paragraph.
• As a general practice worldwide, research summaries are restricted to 300-400 words. However, if you have chosen a lengthy research paper, try not to exceed the word limit of 10% of the entire research paper.

How to Structure Your Research Summary

The research summary is nothing but a concise form of the entire research paper. Therefore, the structure of a summary stays the same as the paper. So, include all the section titles and write a little about them. The structural elements that a research summary must consist of are:

It represents the topic of the research. Try to phrase it so that it includes the key findings or conclusion of the task.

The abstract gives a context of the research paper. Unlike the abstract at the beginning of a paper, the abstract here, should be very short since you’ll be working with a limited word count.

Introduction

This is the most crucial section of a research summary as it helps readers get familiarized with the topic. You should include the definition of your topic, the current state of the investigation, and practical relevance in this part. Additionally, you should present the problem statement, investigative measures, and any hypothesis in this section.

Methodology

This section provides details about the methodology and the methods adopted to conduct the study. You should write a brief description of the surveys, sampling, type of experiments, statistical analysis, and the rationality behind choosing those particular methods.

Create a list of evidence obtained from the various experiments with a primary analysis, conclusions, and interpretations made upon that. In the paper research paper, you will find the results section as the most detailed and lengthy part. Therefore, you must pick up the key elements and wisely decide which elements are worth including and which are worth skipping.

This is where you present the interpretation of results in the context of their application. Discussion usually covers results, inferences, and theoretical models explaining the obtained values, key strengths, and limitations. All of these are vital elements that you must include in the summary.

Most research papers merge conclusion with discussions. However, depending upon the instructions, you may have to prepare this as a separate section in your research summary. Usually, conclusion revisits the hypothesis and provides the details about the validation or denial about the arguments made in the research paper, based upon how convincing the results were obtained.

The structure of a research summary closely resembles the anatomy of a scholarly article . Additionally, you should keep your research and references limited to authentic and  scholarly sources only.

Tips for Writing a Research Summary

The core concept behind undertaking a research summary is to present a simple and clear understanding of your research paper to the reader. The biggest hurdle while doing that is the number of words you have at your disposal. So, follow the steps below to write a research summary that sticks.

1. Read the parent paper thoroughly

You should go through the research paper thoroughly multiple times to ensure that you have a complete understanding of its contents. A 3-stage reading process helps.

a. Scan: In the first read, go through it to get an understanding of its basic concept and methodologies.

b. Read: For the second step, read the article attentively by going through each section, highlighting the key elements, and subsequently listing the topics that you will include in your research summary.

c. Skim: Flip through the article a few more times to study the interpretation of various experimental results, statistical analysis, and application in different contexts.

Sincerely go through different headings and subheadings as it will allow you to understand the underlying concept of each section. You can try reading the introduction and conclusion simultaneously to understand the motive of the task and how obtained results stay fit to the expected outcome.

2. Identify the key elements in different sections

While exploring different sections of an article, you can try finding answers to simple what, why, and how. Below are a few pointers to give you an idea:

• What is the research question and how is it addressed?
• Is there a hypothesis in the introductory part?
• What type of methods are being adopted?
• What is the sample size for data collection and how is it being analyzed?
• What are the most vital findings?
• Do the results support the hypothesis?

Discussion/Conclusion

• What is the final solution to the problem statement?
• What is the explanation for the obtained results?
• What is the drawn inference?
• What are the various limitations of the study?

3. Prepare the first draft

Now that you’ve listed the key points that the paper tries to demonstrate, you can start writing the summary following the standard structure of a research summary. Just make sure you’re not writing statements from the parent research paper verbatim.

Instead, try writing down each section in your own words. This will not only help in avoiding plagiarism but will also show your complete understanding of the subject. Alternatively, you can use a summarizing tool (AI-based summary generators) to shorten the content or summarize the content without disrupting the actual meaning of the article.

SciSpace Copilot is one such helpful feature! You can easily upload your research paper and ask Copilot to summarize it. You will get an AI-generated, condensed research summary. SciSpace Copilot also enables you to highlight text, clip math and tables, and ask any question relevant to the research paper; it will give you instant answers with deeper context of the article..

4. Include visuals

One of the best ways to summarize and consolidate a research paper is to provide visuals like graphs, charts, pie diagrams, etc.. Visuals make getting across the facts, the past trends, and the probabilistic figures around a concept much more engaging.

5. Double check for plagiarism

It can be very tempting to copy-paste a few statements or the entire paragraphs depending upon the clarity of those sections. But it’s best to stay away from the practice. Even paraphrasing should be done with utmost care and attention.

Also: QuillBot vs SciSpace: Choose the best AI-paraphrasing tool

6. Religiously follow the word count limit

You need to have strict control while writing different sections of a research summary. In many cases, it has been observed that the research summary and the parent research paper become the same length. If that happens, it can lead to discrediting of your efforts and research summary itself. Whatever the standard word limit has been imposed, you must observe that carefully.

7. Proofread your research summary multiple times

The process of writing the research summary can be exhausting and tiring. However, you shouldn’t allow this to become a reason to skip checking your academic writing several times for mistakes like misspellings, grammar, wordiness, and formatting issues. Proofread and edit until you think your research summary can stand out from the others, provided it is drafted perfectly on both technicality and comprehension parameters. You can also seek assistance from editing and proofreading services , and other free tools that help you keep these annoying grammatical errors at bay.

8. Watch while you write

Keep a keen observation of your writing style. You should use the words very precisely, and in any situation, it should not represent your personal opinions on the topic. You should write the entire research summary in utmost impersonal, precise, factually correct, and evidence-based writing.

9. Ask a friend/colleague to help

Once you are done with the final copy of your research summary, you must ask a friend or colleague to read it. You must test whether your friend or colleague could grasp everything without referring to the parent paper. This will help you in ensuring the clarity of the article.

Once you become familiar with the research paper summary concept and understand how to apply the tips discussed above in your current task, summarizing a research summary won’t be that challenging. While traversing the different stages of your academic career, you will face different scenarios where you may have to create several research summaries.

In such cases, you just need to look for answers to simple questions like “Why this study is necessary,” “what were the methods,” “who were the participants,” “what conclusions were drawn from the research,” and “how it is relevant to the wider world.” Once you find out the answers to these questions, you can easily create a good research summary following the standard structure and a precise writing style.

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How to Write a Conclusion for Research Papers (with Examples)

The conclusion of a research paper is a crucial section that plays a significant role in the overall impact and effectiveness of your research paper. However, this is also the section that typically receives less attention compared to the introduction and the body of the paper. The conclusion serves to provide a concise summary of the key findings, their significance, their implications, and a sense of closure to the study. Discussing how can the findings be applied in real-world scenarios or inform policy, practice, or decision-making is especially valuable to practitioners and policymakers. The research paper conclusion also provides researchers with clear insights and valuable information for their own work, which they can then build on and contribute to the advancement of knowledge in the field.

The research paper conclusion should explain the significance of your findings within the broader context of your field. It restates how your results contribute to the existing body of knowledge and whether they confirm or challenge existing theories or hypotheses. Also, by identifying unanswered questions or areas requiring further investigation, your awareness of the broader research landscape can be demonstrated.

Remember to tailor the research paper conclusion to the specific needs and interests of your intended audience, which may include researchers, practitioners, policymakers, or a combination of these.

Table of Contents

What is a conclusion in a research paper, summarizing conclusion, editorial conclusion, externalizing conclusion, importance of a good research paper conclusion, how to write a conclusion for your research paper, research paper conclusion examples.

• How to write a research paper conclusion with Paperpal? 

Frequently Asked Questions

A conclusion in a research paper is the final section where you summarize and wrap up your research, presenting the key findings and insights derived from your study. The research paper conclusion is not the place to introduce new information or data that was not discussed in the main body of the paper. When working on how to conclude a research paper, remember to stick to summarizing and interpreting existing content. The research paper conclusion serves the following purposes: 1

• Warn readers of the possible consequences of not attending to the problem.
• Recommend specific course(s) of action.
• Restate key ideas to drive home the ultimate point of your research paper.
• Provide a “take-home” message that you want the readers to remember about your study.

Types of conclusions for research papers

In research papers, the conclusion provides closure to the reader. The type of research paper conclusion you choose depends on the nature of your study, your goals, and your target audience. I provide you with three common types of conclusions:

A summarizing conclusion is the most common type of conclusion in research papers. It involves summarizing the main points, reiterating the research question, and restating the significance of the findings. This common type of research paper conclusion is used across different disciplines.

An editorial conclusion is less common but can be used in research papers that are focused on proposing or advocating for a particular viewpoint or policy. It involves presenting a strong editorial or opinion based on the research findings and offering recommendations or calls to action.

An externalizing conclusion is a type of conclusion that extends the research beyond the scope of the paper by suggesting potential future research directions or discussing the broader implications of the findings. This type of conclusion is often used in more theoretical or exploratory research papers.

Align your conclusion’s tone with the rest of your research paper. Start Writing with Paperpal Now!  

The conclusion in a research paper serves several important purposes:

• Offers Implications and Recommendations : Your research paper conclusion is an excellent place to discuss the broader implications of your research and suggest potential areas for further study. It’s also an opportunity to offer practical recommendations based on your findings.
• Provides Closure : A good research paper conclusion provides a sense of closure to your paper. It should leave the reader with a feeling that they have reached the end of a well-structured and thought-provoking research project.
• Leaves a Lasting Impression : Writing a well-crafted research paper conclusion leaves a lasting impression on your readers. It’s your final opportunity to leave them with a new idea, a call to action, or a memorable quote.

Writing a strong conclusion for your research paper is essential to leave a lasting impression on your readers. Here’s a step-by-step process to help you create and know what to put in the conclusion of a research paper: 2

• Research Statement : Begin your research paper conclusion by restating your research statement. This reminds the reader of the main point you’ve been trying to prove throughout your paper. Keep it concise and clear.
• Key Points : Summarize the main arguments and key points you’ve made in your paper. Avoid introducing new information in the research paper conclusion. Instead, provide a concise overview of what you’ve discussed in the body of your paper.
• Address the Research Questions : If your research paper is based on specific research questions or hypotheses, briefly address whether you’ve answered them or achieved your research goals. Discuss the significance of your findings in this context.
• Significance : Highlight the importance of your research and its relevance in the broader context. Explain why your findings matter and how they contribute to the existing knowledge in your field.
• Implications : Explore the practical or theoretical implications of your research. How might your findings impact future research, policy, or real-world applications? Consider the “so what?” question.
• Future Research : Offer suggestions for future research in your area. What questions or aspects remain unanswered or warrant further investigation? This shows that your work opens the door for future exploration.
• Closing Thought : Conclude your research paper conclusion with a thought-provoking or memorable statement. This can leave a lasting impression on your readers and wrap up your paper effectively. Avoid introducing new information or arguments here.
• Proofread and Revise : Carefully proofread your conclusion for grammar, spelling, and clarity. Ensure that your ideas flow smoothly and that your conclusion is coherent and well-structured.

Write your research paper conclusion 2x faster with Paperpal. Try it now!

Remember that a well-crafted research paper conclusion is a reflection of the strength of your research and your ability to communicate its significance effectively. It should leave a lasting impression on your readers and tie together all the threads of your paper. Now you know how to start the conclusion of a research paper and what elements to include to make it impactful, let’s look at a research paper conclusion sample.

How to write a research paper conclusion with Paperpal?

A research paper conclusion is not just a summary of your study, but a synthesis of the key findings that ties the research together and places it in a broader context. A research paper conclusion should be concise, typically around one paragraph in length. However, some complex topics may require a longer conclusion to ensure the reader is left with a clear understanding of the study’s significance. Paperpal, an AI writing assistant trusted by over 800,000 academics globally, can help you write a well-structured conclusion for your research paper. 

• Sign Up or Log In: Create a new Paperpal account or login with your details.  
• Navigate to Features : Once logged in, head over to the features’ side navigation pane. Click on Templates and you’ll find a suite of generative AI features to help you write better, faster.  
• Generate an outline: Under Templates, select ‘Outlines’. Choose ‘Research article’ as your document type.  
• Select your section: Since you’re focusing on the conclusion, select this section when prompted.  
• Choose your field of study: Identifying your field of study allows Paperpal to provide more targeted suggestions, ensuring the relevance of your conclusion to your specific area of research. 
• Provide a brief description of your study: Enter details about your research topic and findings. This information helps Paperpal generate a tailored outline that aligns with your paper’s content. 
• Generate the conclusion outline: After entering all necessary details, click on ‘generate’. Paperpal will then create a structured outline for your conclusion, to help you start writing and build upon the outline.  
• Write your conclusion: Use the generated outline to build your conclusion. The outline serves as a guide, ensuring you cover all critical aspects of a strong conclusion, from summarizing key findings to highlighting the research’s implications. 
• Refine and enhance: Paperpal’s ‘Make Academic’ feature can be particularly useful in the final stages. Select any paragraph of your conclusion and use this feature to elevate the academic tone, ensuring your writing is aligned to the academic journal standards. 

By following these steps, Paperpal not only simplifies the process of writing a research paper conclusion but also ensures it is impactful, concise, and aligned with academic standards. Sign up with Paperpal today and write your research paper conclusion 2x faster .  

The research paper conclusion is a crucial part of your paper as it provides the final opportunity to leave a strong impression on your readers. In the research paper conclusion, summarize the main points of your research paper by restating your research statement, highlighting the most important findings, addressing the research questions or objectives, explaining the broader context of the study, discussing the significance of your findings, providing recommendations if applicable, and emphasizing the takeaway message. The main purpose of the conclusion is to remind the reader of the main point or argument of your paper and to provide a clear and concise summary of the key findings and their implications. All these elements should feature on your list of what to put in the conclusion of a research paper to create a strong final statement for your work.

A strong conclusion is a critical component of a research paper, as it provides an opportunity to wrap up your arguments, reiterate your main points, and leave a lasting impression on your readers. Here are the key elements of a strong research paper conclusion: 1. Conciseness : A research paper conclusion should be concise and to the point. It should not introduce new information or ideas that were not discussed in the body of the paper. 2. Summarization : The research paper conclusion should be comprehensive enough to give the reader a clear understanding of the research’s main contributions. 3 . Relevance : Ensure that the information included in the research paper conclusion is directly relevant to the research paper’s main topic and objectives; avoid unnecessary details. 4 . Connection to the Introduction : A well-structured research paper conclusion often revisits the key points made in the introduction and shows how the research has addressed the initial questions or objectives. 5. Emphasis : Highlight the significance and implications of your research. Why is your study important? What are the broader implications or applications of your findings? 6 . Call to Action : Include a call to action or a recommendation for future research or action based on your findings.

The length of a research paper conclusion can vary depending on several factors, including the overall length of the paper, the complexity of the research, and the specific journal requirements. While there is no strict rule for the length of a conclusion, but it’s generally advisable to keep it relatively short. A typical research paper conclusion might be around 5-10% of the paper’s total length. For example, if your paper is 10 pages long, the conclusion might be roughly half a page to one page in length.

In general, you do not need to include citations in the research paper conclusion. Citations are typically reserved for the body of the paper to support your arguments and provide evidence for your claims. However, there may be some exceptions to this rule: 1. If you are drawing a direct quote or paraphrasing a specific source in your research paper conclusion, you should include a citation to give proper credit to the original author. 2. If your conclusion refers to or discusses specific research, data, or sources that are crucial to the overall argument, citations can be included to reinforce your conclusion’s validity.

The conclusion of a research paper serves several important purposes: 1. Summarize the Key Points 2. Reinforce the Main Argument 3. Provide Closure 4. Offer Insights or Implications 5. Engage the Reader. 6. Reflect on Limitations

Remember that the primary purpose of the research paper conclusion is to leave a lasting impression on the reader, reinforcing the key points and providing closure to your research. It’s often the last part of the paper that the reader will see, so it should be strong and well-crafted.

• Makar, G., Foltz, C., Lendner, M., & Vaccaro, A. R. (2018). How to write effective discussion and conclusion sections. Clinical spine surgery, 31(8), 345-346.
• Bunton, D. (2005). The structure of PhD conclusion chapters.  Journal of English for academic purposes ,  4 (3), 207-224.

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The conclusion is intended to help the reader understand why your research should matter to them after they have finished reading the paper. A conclusion is not merely a summary of the main topics covered or a re-statement of your research problem, but a synthesis of key points derived from the findings of your study and, if applicable based on your analysis, explain new areas for future research. For most college-level research papers, two or three well-developed paragraphs is sufficient for a conclusion, although in some cases, more paragraphs may be required in describing the key findings and highlighting their significance.

Conclusions. The Writing Center. University of North Carolina; Conclusions. The Writing Lab and The OWL. Purdue University.

Importance of a Good Conclusion

A well-written conclusion provides important opportunities to demonstrate to the reader your understanding of the research problem. These include:

• Presenting the last word on the issues you raised in your paper . Just as the introduction gives a first impression to your reader, the conclusion offers a chance to leave a lasting impression. Do this, for example, by highlighting key findings in your analysis that advance new understanding about the research problem, that are unusual or unexpected, or that have important implications applied to practice.
• Summarizing your thoughts and conveying the larger significance of your study . The conclusion is an opportunity to succinctly re-emphasize  your answer to the "So What?" question by placing the study within the context of how your research advances past studies about the topic.
• Identifying how a gap in the literature has been addressed . The conclusion can be where you describe how a previously identified gap in the literature [first identified in your literature review section] has been addressed by your research and why this contribution is significant.
• Demonstrating the importance of your ideas . Don't be shy. The conclusion offers an opportunity to elaborate on the impact and significance of your findings. This is particularly important if your study approached examining the research problem from an unusual or innovative perspective.
• Introducing possible new or expanded ways of thinking about the research problem . This does not refer to introducing new information [which should be avoided], but to offer new insight and creative approaches for framing or contextualizing the research problem based on the results of your study.

Bunton, David. “The Structure of PhD Conclusion Chapters.” Journal of English for Academic Purposes 4 (July 2005): 207–224; Conclusions. The Writing Center. University of North Carolina; Kretchmer, Paul. Twelve Steps to Writing an Effective Conclusion. San Francisco Edit, 2003-2008; Conclusions. The Writing Lab and The OWL. Purdue University; Assan, Joseph. "Writing the Conclusion Chapter: The Good, the Bad and the Missing." Liverpool: Development Studies Association (2009): 1-8.

Structure and Writing Style

I.  General Rules

The general function of your paper's conclusion is to restate the main argument . It reminds the reader of your main argument(s) strengths and reiterates the most important evidence supporting those argument(s). Do this by clearly summarizing the context, background, and the necessity of examining the research problem in relation to an issue, controversy, or a gap found in the literature. However, make sure that your conclusion is not simply a repetitive summary of the findings. This reduces the impact of the argument(s) you have developed in your paper.

When writing the conclusion to your paper, follow these general rules:

• Present your conclusions in clear, concise language. Re-state the purpose of your study, then describe how your findings differ or support those of other studies and why [i.e., describe what were the unique, new, or crucial contributions your study made to the overall research about your topic].
• Do not simply reiterate your findings or the discussion of your results. Provide a synthesis of arguments presented in the paper to show how these converge to address the research problem and the overall objectives of your study.
• Indicate opportunities for future research if you haven't already done so in the discussion section of your paper. Highlighting the need for further research provides the reader with evidence that you have an in-depth awareness of the research problem but that further analysis should take place beyond the scope of your investigation.

Consider the following points to help ensure your conclusion is presented well:

• If the argument or purpose of your paper is complex, you may need to summarize the argument for your reader.
• If, prior to your conclusion, you have not yet explained the significance of your findings or if you are proceeding inductively, use the end of your paper to describe your main points and explain their significance.
• Move from a detailed to a general level of consideration that returns the topic to the context provided by the introduction or within a new context that emerges from the data [this is opposite of the introduction, which begins with general discussion of the context and ends with a detailed description of the research problem]. 

The conclusion also provides a place for you to persuasively and succinctly restate the research problem, given that the reader has now been presented with all the information about the topic . Depending on the discipline you are writing in, the concluding paragraph may contain your reflections on the evidence presented. However, the nature of being introspective about the research you have conducted will depend on the topic and whether your professor wants you to express your observations in this way. If asked to think introspectively about the topic, do not delve into idle speculation. Being introspective means looking within yourself as an author to try and understand an issue more deeply, not to guess at possible outcomes or make up scenarios not supported by the evidence.

II.  Developing a Compelling Conclusion

Although an effective conclusion needs to be clear and succinct, it does not need to be written passively or lack a compelling narrative. Strategies to help you move beyond merely summarizing the key points of your research paper may include any of the following:

• If your paper addresses a critical, contemporary problem, warn readers of the possible consequences of not attending to the problem proactively based on the evidence presented in your study.
• Recommend a specific course or courses of action that, if adopted, could address a specific problem in practice or in the development of new knowledge leading to positive change.
• Cite a relevant quotation or expert opinion already noted in your paper in order to lend authority and support to the conclusion(s) you have reached [a good source would be from a source cited in your literature review].
• Explain the consequences of your research in a way that elicits action or demonstrates urgency in seeking change.
• Restate a key statistic, fact, or visual image to emphasize the most important finding of your paper.
• If your discipline encourages personal reflection, illustrate your concluding point by drawing from your own life experiences.
• Return to an anecdote, an example, or a quotation that you presented in your introduction, but add further insight derived from the findings of your study; use your interpretation of results from your study to recast it in new or important ways.
• Provide a "take-home" message in the form of a succinct, declarative statement that you want the reader to remember about your study.

III. Problems to Avoid

Failure to be concise Your conclusion section should be concise and to the point. Conclusions that are too lengthy often have unnecessary information in them. The conclusion is not the place for details about your methodology or results. Although you should give a summary of what was learned from your research, this summary should be relatively brief, since the emphasis in the conclusion is on the implications, evaluations, insights, and other forms of analysis that you make. Strategies for writing concisely can be found here .

Failure to comment on larger, more significant issues In the introduction, your task was to move from the general [topic studied within the field of study] to the specific [the research problem]. However, in the conclusion, your task is to move the discussion from specific [your research problem] back to a general discussion framed around the implications and significance of your findings [i.e., how your research contributes new understanding or fills an important gap in the literature]. In short, the conclusion is where you should place your research within a larger context [visualize the structure of your paper as an hourglass--start with a broad introduction and review of the literature, move to the specific method of analysis and the discussion, conclude with a broad summary of the study's implications and significance].

Failure to reveal problems and negative results Negative aspects of the research process should never be ignored. These are problems, deficiencies, or challenges encountered during your study. They should be summarized as a way of qualifying your overall conclusions. If you encountered negative or unintended results [i.e., findings that are validated outside the research context in which they were generated], you must report them in the results section and discuss their implications in the discussion section of your paper. In the conclusion, use negative or surprising results as an opportunity to explain their possible significance and/or how they may form the basis for future research.

Failure to provide a clear summary of what was learned In order to discuss how your research fits within your field of study [and possibly the world at large], you need to summarize briefly and succinctly how it contributes to new knowledge or a new understanding about the research problem. This element of your conclusion may be only a few sentences long, but it often represents the key takeaway for your reader.

Failure to match the objectives of your research Often research objectives in the social and behavioral sciences change while the research is being carried out due to unforeseen factors or unanticipated variables. This is not a problem unless you forget to go back and refine the original objectives in your introduction. As these changes emerge they must be documented so that they accurately reflect what you were trying to accomplish in your research [not what you thought you might accomplish when you began].

Resist the urge to apologize If you've immersed yourself in studying the research problem, you presumably should know a good deal about it [perhaps even more than your professor!]. Nevertheless, by the time you have finished writing, you may be having some doubts about what you have produced. Repress those doubts! Don't undermine your authority as a researcher by saying something like, "This is just one approach to examining this problem; there may be other, much better approaches that...." The overall tone of your conclusion should convey confidence to the reader concerning the validity and realiability of your research.

Assan, Joseph. "Writing the Conclusion Chapter: The Good, the Bad and the Missing." Liverpool: Development Studies Association (2009): 1-8; Concluding Paragraphs. College Writing Center at Meramec. St. Louis Community College; Conclusions. The Writing Center. University of North Carolina; Conclusions. The Writing Lab and The OWL. Purdue University; Freedman, Leora  and Jerry Plotnick. Introductions and Conclusions. The Lab Report. University College Writing Centre. University of Toronto; Leibensperger, Summer. Draft Your Conclusion. Academic Center, the University of Houston-Victoria, 2003; Make Your Last Words Count. The Writer’s Handbook. Writing Center. University of Wisconsin Madison; Miquel, Fuster-Marquez and Carmen Gregori-Signes. “Chapter Six: ‘Last but Not Least:’ Writing the Conclusion of Your Paper.” In Writing an Applied Linguistics Thesis or Dissertation: A Guide to Presenting Empirical Research . John Bitchener, editor. (Basingstoke,UK: Palgrave Macmillan, 2010), pp. 93-105; Tips for Writing a Good Conclusion. Writing@CSU. Colorado State University; Kretchmer, Paul. Twelve Steps to Writing an Effective Conclusion. San Francisco Edit, 2003-2008; Writing Conclusions. Writing Tutorial Services, Center for Innovative Teaching and Learning. Indiana University; Writing: Considering Structure and Organization. Institute for Writing Rhetoric. Dartmouth College.

Writing Tip

Don't Belabor the Obvious!

Avoid phrases like "in conclusion...," "in summary...," or "in closing...." These phrases can be useful, even welcome, in oral presentations. But readers can see by the tell-tale section heading and number of pages remaining that they are reaching the end of your paper. You'll irritate your readers if you belabor the obvious.

Assan, Joseph. "Writing the Conclusion Chapter: The Good, the Bad and the Missing." Liverpool: Development Studies Association (2009): 1-8.

Another Writing Tip

New Insight, Not New Information!

Don't surprise the reader with new information in your conclusion that was never referenced anywhere else in the paper. This is why the conclusion rarely has citations to sources that haven't been referenced elsewhere in your paper. If you have new information to present, add it to the discussion or other appropriate section of the paper. Note that, although no new information is introduced, the conclusion, along with the discussion section, is where you offer your most "original" contributions in the paper; the conclusion is where you describe the value of your research, demonstrate that you understand the material that you have presented, and position your findings within the larger context of scholarship on the topic, including describing how your research contributes new insights to that scholarship.

Assan, Joseph. "Writing the Conclusion Chapter: The Good, the Bad and the Missing." Liverpool: Development Studies Association (2009): 1-8; Conclusions. The Writing Center. University of North Carolina.

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When learning how to write a research proposal, it is important to start with a detailed plan that outlines the objectives, methodology, and significance of a research project. A research proposal is a crucial document for securing funding, gaining approval from academic committees, or outlining a structured plan for personal research endeavours. Crafting a compelling research proposal requires a clear understanding of the subject matter, a well-defined research question, and a meticulous approach to planning and presenting your research. This article will explore how to write a winning research proposal and how to navigate the challenges associated with it.

Understanding the Components of a Research Proposal

A well-structured research proposal typically includes several key components. Each section serves a specific purpose and contributes to the overall coherence and persuasiveness of the proposal.

The title of your research proposal should be concise, descriptive, and indicative of the main research question or hypothesis. A well-crafted title captures the essence of the study and draws the reader’s attention.

2. Abstract

The abstract is a brief summary of the research proposal, usually no more than 250 words. It should provide an overview of the research problem, objectives, methodology, and potential implications. The abstract should be clear and succinct, giving readers a quick understanding of what the proposal entails.

3. Introduction

The introduction sets the stage for your research by providing background information on the topic, outlining the research problem, and stating the research objectives. This section should:

• Introduce the topic: Provide context and explain why the topic is important.
• State the research problem: Clearly define the issue or gap in knowledge that your research aims to address.
• Outline the research objectives: Specify the aims of your research and the questions you intend to answer.

4. Literature Review

The literature review demonstrates your understanding of the existing research on your topic. This section should:

• Summarise relevant studies: Discuss key findings from previous research that relate to your topic.
• Identify gaps: Highlight areas where further research is needed.
• Justify your research: Explain how your study will contribute to the existing body of knowledge.

5. Research Methodology

The methodology section outlines the research design and the methods you will use to collect and analyse data. This section should include:

• Research design: Describe whether your study is qualitative, quantitative, or mixed-methods.
• Data collection methods: Detail how you will gather data (e.g., surveys, interviews, experiments).
• Data analysis methods: Explain how you will analyse the data (e.g., statistical analysis, thematic analysis).
• Ethical considerations: Address any ethical issues related to your research and how you will handle them.

6. Research Plan and Timeline

Provide a detailed plan of the research activities and a timeline for completing each phase of the project. This section should demonstrate that your research is feasible within the given timeframe.

7. Budget (if applicable)

If you are seeking funding, include a budget that outlines the estimated costs of your research. Be specific about how funds will be allocated (e.g., equipment, travel, participant incentives).

8. Expected Outcomes and Impact

Discuss the potential outcomes of your research and its significance. Explain how your findings could contribute to the field, inform policy, or have practical applications.

9. References

List all the sources you cited in your proposal. Use a consistent and appropriate citation style (e.g., APA, MLA, Chicago).

Tips for Writing a Strong Research Proposal

Be clear and concise.

Use clear and straightforward language. Avoid jargon and complex sentences that might confuse readers. Aim for clarity and precision in explaining your research.

Stay Focused

Ensure that your proposal remains focused on the research question and objectives. Avoid including irrelevant information that does not contribute to the understanding of your proposed study.

Demonstrate Feasibility

Provide a realistic assessment of what can be achieved within the given timeframe and resources. Be honest about the scope of your research and any potential limitations.

Edit and Proofread

Your proposal must be clear, concise, and logically organised, following all rules of grammar, spelling, punctuation, and referencing. Adhere to the specific format and style required by your funding source or institution. Proofread your proposal multiple times, ideally with the help of a colleague or mentor, to identify and correct any mistakes or inconsistencies. Enhance the proposal’s structure, flow, and language to improve its overall quality. Ensure your proposal is compelling, engaging, and professionally presented.

Writing a research proposal is a critical step in the research process. It requires careful planning, a thorough understanding of the topic, and a clear presentation of your research plan. By following the structure outlined in this guide and paying attention to detail, you can craft a compelling research proposal that effectively communicates your ideas and secures the necessary support for your research.

At Unicaf , we offer comprehensive courses and resources to help you develop your research skills and succeed in your academic and professional endeavours. Explore our programmes today and take the next step in your research journey.

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How to Write a Research Proposal: A Complete Guide

A research proposal is a piece of writing that basically serves as your plan for a research project. It spells out what you’ll study, how you’ll go about it, and why it matters. Think of it as your pitch to show professors or funding bodies that your project is worth their attention and support.

This task is standard for grad students, especially those in research-intensive fields. It’s your chance to showcase your ability to think critically, design a solid study, and articulate why your research could make a difference.

In this article, we'll talk about how to craft a good research proposal, covering everything from the standard format of a research proposal to the specific details you'll need to include. 

Feeling overwhelmed by the idea of putting one together? That’s where DoMyEssay comes in handy.  Whether you need a little push or more extensive guidance, we’ll help you nail your proposal and move your project forward. 

Research Proposal Format

When you're putting together a research proposal, think of it as setting up a roadmap for your project. You want it to be clear and easy to follow so everyone knows what you’re planning to do, how you’re going to do it, and why it matters. 

Whether you’re following APA or Chicago style, the key is to keep your formatting clean so that it’s easy for committees or funding bodies to read through and understand.

Here’s a breakdown of each section, with a special focus on formatting a research proposal:

• Title Page : This is your first impression. Make sure it includes the title of your research proposal, your name, and your affiliations. Your title should grab attention and make it clear what your research is about.
• Abstract : This is your elevator pitch. In about 250 words, you need to sum up what you plan to research, how you plan to do it, and what impact you think it will have.
• Introduction : Here’s where you draw them in. Lay out your research question or problem, highlight its importance, and clearly outline what you aim to achieve with your study.
• Literature Review : Show that you’ve done your homework. In this section, demonstrate that you know the field and how your research fits into it. It’s your chance to connect your ideas to what’s already out there and show off a bit about what makes your approach unique or necessary.
• Methodology : Dive into the details of how you’ll get your research done. Explain your methods for gathering data and how you’ll analyze it. This is where you reassure them that your project is doable and you’ve thought through all the steps.
• Timeline : Keep it realistic. Provide an estimated schedule for your research, breaking down the process into manageable stages and assigning a timeline for each phase.
• Budget : If you need funding, lay out a budget that spells out what you need money for. Be clear and precise so there’s no guesswork involved about what you’re asking for.
• References/Bibliography : List out all the works you cited in your proposal. Stick to one citation style to keep things consistent.

Get Your Research Proposal Right 

Let our experts guide you through crafting a research proposal that stands out. From idea to submission, we've got you covered.

Research Proposal Structure

When you're writing a research proposal, you're laying out your questions and explaining the path you're planning to take to tackle them. Here’s how to structure your proposal so that it speaks to why your research matters and should get some attention.

Introduction

An introduction is where you grab attention and make everyone see why what you're doing matters. Here, you’ll pose the big question of your research proposal topic and show off the potential of your research right from the get-go:

• Grab attention : Start with something that makes the reader sit up — maybe a surprising fact, a challenging question, or a brief anecdote that highlights the urgency of your topic.
• Set the scene : What’s the broader context of your work? Give a snapshot of the landscape and zoom in on where your research fits. This helps readers see the big picture and the niche you’re filling.
• Lay out your plan : Briefly mention the main goals or questions of your research. If you have a hypothesis, state it clearly here.
• Make it matter : Show why your research needs to happen now. What gaps are you filling? What changes could your findings inspire? Make sure the reader understands the impact and significance of your work.

Literature Review

In your research proposal, the literature review does more than just recap what’s already out there. It's where you get to show off how your research connects with the big ideas and ongoing debates in your field. Here’s how to make this section work hard for you:

• Connect the dots : First up, highlight how your study fits into the current landscape by listing what others have done and positioning your research within it. You want to make it clear that you’re not just following the crowd but actually engaging with and contributing to real conversations. 
• Critique what’s out there : Explore what others have done well and where they’ve fallen short. Pointing out the gaps or where others might have missed the mark helps set up why your research is needed and how it offers something different.
• Build on what’s known : Explain how your research will use, challenge, or advance the existing knowledge. Are you closing a key gap? Applying old ideas in new ways? Make it clear how your work is going to add something new or push existing boundaries.

Aims and Objectives

Let's talk about the aims and objectives of your research. This is where you set out what you want to achieve and how you plan to get there:

• Main Goal : Start by stating your primary aim. What big question are you trying to answer, or what hypothesis are you testing? This is your research's main driving force.
• Detailed Objectives : Now, break down your main goal into smaller, actionable objectives. These should be clear and specific steps that will help you reach your overall aim. Think of these as the building blocks of your research, each one designed to contribute to the larger goal.

Research Design and Method

This part of your proposal outlines the practical steps you’ll take to answer your research questions:

• Type of Research : First off, what kind of research are you conducting? Will it be qualitative or quantitative research , or perhaps a mix of both? Clearly define whether you'll be gathering numerical data for statistical analysis or exploring patterns and theories in depth.
• Research Approach : Specify whether your approach is experimental, correlational, or descriptive. Each of these frameworks has its own way of uncovering insights, so choose the one that best fits the questions you’re trying to answer.
• Data Collection : Discuss the specifics of your data. If you’re in the social sciences, for instance, describe who or what you’ll be studying. How will you select your subjects or sources? What criteria will you use, and how will you gather your data? Be clear about the methods you’ll use, whether that’s surveys, interviews, observations, or experiments.
• Tools and Techniques : Detail the tools and techniques you'll use to collect your data. Explain why these tools are the best fit for your research goals.
• Timeline and Budget : Sketch out a timeline for your research activities. How long will each phase take? This helps everyone see that your project is organized and feasible.
• Potential Challenges : What might go wrong? Think about potential obstacles and how you plan to handle them. This shows you’re thinking ahead and preparing for all possibilities.

Ethical Considerations

When you're conducting research, especially involving people, you've got to think about ethics. This is all about ensuring everyone's rights are respected throughout your study. Here’s a quick rundown:

• Participant Rights : You need to protect your participants' rights to privacy, autonomy, and confidentiality. This means they should know what the study involves and agree to participate willingly—this is what we call informed consent.
• Informed Consent : You've got to be clear with participants about what they’re signing up for, what you’ll do with the data, and how you'll keep it confidential. Plus, they need the freedom to drop out any time they want.
• Ethical Approval : Before you even start collecting data, your research plan needs a green light from an ethics committee. This group checks that you’re set up to keep your participants safe and treated fairly.

You need to carefully calculate the costs for every aspect of your project. Make sure to include a bit extra for those just-in-case scenarios like unexpected delays or price hikes. Every dollar should have a clear purpose, so justify each part of your budget to ensure it’s all above board. This approach keeps your project on track financially and avoids any surprises down the line.

The appendices in your research proposal are where you stash all the extra documents that back up your main points. Depending on your project, this could include things like consent forms, questionnaires, measurement tools, or even a simple explanation of your study for participants. 

Just like any academic paper, your research proposal needs to include citations for all the sources you’ve referenced. Whether you call it a references list or a bibliography, the idea is the same — crediting the work that has informed your research. Make sure every source you’ve cited is listed properly, keeping everything consistent and easy to follow.

Research Proposal Got You Stuck? 

Get expert help with your literature review, ensuring your research is grounded in solid scholarship. 

How to Write a Research Proposal?

Whether you're new to this process or looking to refine your skills, here are some practical tips to help you create a strong and compelling proposal. 

Research Proposal Template

Here’s a simple and handy research proposal example in PDF format to help you get started and keep your work organized:

Writing a research proposal can be straightforward if you break it down into manageable steps:

• Pick a strong research proposal topic that interests you and has enough material to explore.
• Craft an engaging introduction that clearly states your research question and objectives.
• Do a thorough literature review to see how your work fits into the existing research landscape.
• Plan out your research design and method , deciding whether you’ll use qualitative or quantitative research.
• Consider the ethical aspects to ensure your research is conducted responsibly.
• Set up a budget and gather any necessary appendices to support your proposal.
• Make sure all your sources are cited properly to add credibility to your work.

If you need some extra support, DoMyEssay is ready to help with any type of paper, including crafting a strong research proposal. 

What Is a Research Proposal?

How long should a research proposal be, how do you start writing a research proposal.

Examples of Research proposals | York St John University. (n.d.). York St John University. https://www.yorksj.ac.uk/study/postgraduate/research-degrees/apply/examples-of-research-proposals/

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Research Methodology – Types, Examples and writing Guide

Table of Contents

Research Methodology

Definition:

Research Methodology refers to the systematic and scientific approach used to conduct research, investigate problems, and gather data and information for a specific purpose. It involves the techniques and procedures used to identify, collect , analyze , and interpret data to answer research questions or solve research problems . Moreover, They are philosophical and theoretical frameworks that guide the research process.

Structure of Research Methodology

Research methodology formats can vary depending on the specific requirements of the research project, but the following is a basic example of a structure for a research methodology section:

I. Introduction

• Provide an overview of the research problem and the need for a research methodology section
• Outline the main research questions and objectives

II. Research Design

• Explain the research design chosen and why it is appropriate for the research question(s) and objectives
• Discuss any alternative research designs considered and why they were not chosen
• Describe the research setting and participants (if applicable)

III. Data Collection Methods

• Describe the methods used to collect data (e.g., surveys, interviews, observations)
• Explain how the data collection methods were chosen and why they are appropriate for the research question(s) and objectives
• Detail any procedures or instruments used for data collection

IV. Data Analysis Methods

• Describe the methods used to analyze the data (e.g., statistical analysis, content analysis )
• Explain how the data analysis methods were chosen and why they are appropriate for the research question(s) and objectives
• Detail any procedures or software used for data analysis

V. Ethical Considerations

• Discuss any ethical issues that may arise from the research and how they were addressed
• Explain how informed consent was obtained (if applicable)
• Detail any measures taken to ensure confidentiality and anonymity

VI. Limitations

• Identify any potential limitations of the research methodology and how they may impact the results and conclusions

VII. Conclusion

• Summarize the key aspects of the research methodology section
• Explain how the research methodology addresses the research question(s) and objectives

Research Methodology Types

Types of Research Methodology are as follows:

Quantitative Research Methodology

This is a research methodology that involves the collection and analysis of numerical data using statistical methods. This type of research is often used to study cause-and-effect relationships and to make predictions.

Qualitative Research Methodology

This is a research methodology that involves the collection and analysis of non-numerical data such as words, images, and observations. This type of research is often used to explore complex phenomena, to gain an in-depth understanding of a particular topic, and to generate hypotheses.

Mixed-Methods Research Methodology

This is a research methodology that combines elements of both quantitative and qualitative research. This approach can be particularly useful for studies that aim to explore complex phenomena and to provide a more comprehensive understanding of a particular topic.

Case Study Research Methodology

This is a research methodology that involves in-depth examination of a single case or a small number of cases. Case studies are often used in psychology, sociology, and anthropology to gain a detailed understanding of a particular individual or group.

Action Research Methodology

This is a research methodology that involves a collaborative process between researchers and practitioners to identify and solve real-world problems. Action research is often used in education, healthcare, and social work.

Experimental Research Methodology

This is a research methodology that involves the manipulation of one or more independent variables to observe their effects on a dependent variable. Experimental research is often used to study cause-and-effect relationships and to make predictions.

Survey Research Methodology

This is a research methodology that involves the collection of data from a sample of individuals using questionnaires or interviews. Survey research is often used to study attitudes, opinions, and behaviors.

Grounded Theory Research Methodology

This is a research methodology that involves the development of theories based on the data collected during the research process. Grounded theory is often used in sociology and anthropology to generate theories about social phenomena.

Research Methodology Example

An Example of Research Methodology could be the following:

Research Methodology for Investigating the Effectiveness of Cognitive Behavioral Therapy in Reducing Symptoms of Depression in Adults

Introduction:

The aim of this research is to investigate the effectiveness of cognitive-behavioral therapy (CBT) in reducing symptoms of depression in adults. To achieve this objective, a randomized controlled trial (RCT) will be conducted using a mixed-methods approach.

Research Design:

The study will follow a pre-test and post-test design with two groups: an experimental group receiving CBT and a control group receiving no intervention. The study will also include a qualitative component, in which semi-structured interviews will be conducted with a subset of participants to explore their experiences of receiving CBT.

Participants:

Participants will be recruited from community mental health clinics in the local area. The sample will consist of 100 adults aged 18-65 years old who meet the diagnostic criteria for major depressive disorder. Participants will be randomly assigned to either the experimental group or the control group.

Intervention :

The experimental group will receive 12 weekly sessions of CBT, each lasting 60 minutes. The intervention will be delivered by licensed mental health professionals who have been trained in CBT. The control group will receive no intervention during the study period.

Data Collection:

Quantitative data will be collected through the use of standardized measures such as the Beck Depression Inventory-II (BDI-II) and the Generalized Anxiety Disorder-7 (GAD-7). Data will be collected at baseline, immediately after the intervention, and at a 3-month follow-up. Qualitative data will be collected through semi-structured interviews with a subset of participants from the experimental group. The interviews will be conducted at the end of the intervention period, and will explore participants’ experiences of receiving CBT.

Data Analysis:

Quantitative data will be analyzed using descriptive statistics, t-tests, and mixed-model analyses of variance (ANOVA) to assess the effectiveness of the intervention. Qualitative data will be analyzed using thematic analysis to identify common themes and patterns in participants’ experiences of receiving CBT.

Ethical Considerations:

This study will comply with ethical guidelines for research involving human subjects. Participants will provide informed consent before participating in the study, and their privacy and confidentiality will be protected throughout the study. Any adverse events or reactions will be reported and managed appropriately.

Data Management:

All data collected will be kept confidential and stored securely using password-protected databases. Identifying information will be removed from qualitative data transcripts to ensure participants’ anonymity.

Limitations:

One potential limitation of this study is that it only focuses on one type of psychotherapy, CBT, and may not generalize to other types of therapy or interventions. Another limitation is that the study will only include participants from community mental health clinics, which may not be representative of the general population.

Conclusion:

This research aims to investigate the effectiveness of CBT in reducing symptoms of depression in adults. By using a randomized controlled trial and a mixed-methods approach, the study will provide valuable insights into the mechanisms underlying the relationship between CBT and depression. The results of this study will have important implications for the development of effective treatments for depression in clinical settings.

How to Write Research Methodology

Writing a research methodology involves explaining the methods and techniques you used to conduct research, collect data, and analyze results. It’s an essential section of any research paper or thesis, as it helps readers understand the validity and reliability of your findings. Here are the steps to write a research methodology:

• Start by explaining your research question: Begin the methodology section by restating your research question and explaining why it’s important. This helps readers understand the purpose of your research and the rationale behind your methods.
• Describe your research design: Explain the overall approach you used to conduct research. This could be a qualitative or quantitative research design, experimental or non-experimental, case study or survey, etc. Discuss the advantages and limitations of the chosen design.
• Discuss your sample: Describe the participants or subjects you included in your study. Include details such as their demographics, sampling method, sample size, and any exclusion criteria used.
• Describe your data collection methods : Explain how you collected data from your participants. This could include surveys, interviews, observations, questionnaires, or experiments. Include details on how you obtained informed consent, how you administered the tools, and how you minimized the risk of bias.
• Explain your data analysis techniques: Describe the methods you used to analyze the data you collected. This could include statistical analysis, content analysis, thematic analysis, or discourse analysis. Explain how you dealt with missing data, outliers, and any other issues that arose during the analysis.
• Discuss the validity and reliability of your research : Explain how you ensured the validity and reliability of your study. This could include measures such as triangulation, member checking, peer review, or inter-coder reliability.
• Acknowledge any limitations of your research: Discuss any limitations of your study, including any potential threats to validity or generalizability. This helps readers understand the scope of your findings and how they might apply to other contexts.
• Provide a summary: End the methodology section by summarizing the methods and techniques you used to conduct your research. This provides a clear overview of your research methodology and helps readers understand the process you followed to arrive at your findings.

When to Write Research Methodology

Research methodology is typically written after the research proposal has been approved and before the actual research is conducted. It should be written prior to data collection and analysis, as it provides a clear roadmap for the research project.

The research methodology is an important section of any research paper or thesis, as it describes the methods and procedures that will be used to conduct the research. It should include details about the research design, data collection methods, data analysis techniques, and any ethical considerations.

The methodology should be written in a clear and concise manner, and it should be based on established research practices and standards. It is important to provide enough detail so that the reader can understand how the research was conducted and evaluate the validity of the results.

Applications of Research Methodology

Here are some of the applications of research methodology:

• To identify the research problem: Research methodology is used to identify the research problem, which is the first step in conducting any research.
• To design the research: Research methodology helps in designing the research by selecting the appropriate research method, research design, and sampling technique.
• To collect data: Research methodology provides a systematic approach to collect data from primary and secondary sources.
• To analyze data: Research methodology helps in analyzing the collected data using various statistical and non-statistical techniques.
• To test hypotheses: Research methodology provides a framework for testing hypotheses and drawing conclusions based on the analysis of data.
• To generalize findings: Research methodology helps in generalizing the findings of the research to the target population.
• To develop theories : Research methodology is used to develop new theories and modify existing theories based on the findings of the research.
• To evaluate programs and policies : Research methodology is used to evaluate the effectiveness of programs and policies by collecting data and analyzing it.
• To improve decision-making: Research methodology helps in making informed decisions by providing reliable and valid data.

Purpose of Research Methodology

Research methodology serves several important purposes, including:

• To guide the research process: Research methodology provides a systematic framework for conducting research. It helps researchers to plan their research, define their research questions, and select appropriate methods and techniques for collecting and analyzing data.
• To ensure research quality: Research methodology helps researchers to ensure that their research is rigorous, reliable, and valid. It provides guidelines for minimizing bias and error in data collection and analysis, and for ensuring that research findings are accurate and trustworthy.
• To replicate research: Research methodology provides a clear and detailed account of the research process, making it possible for other researchers to replicate the study and verify its findings.
• To advance knowledge: Research methodology enables researchers to generate new knowledge and to contribute to the body of knowledge in their field. It provides a means for testing hypotheses, exploring new ideas, and discovering new insights.
• To inform decision-making: Research methodology provides evidence-based information that can inform policy and decision-making in a variety of fields, including medicine, public health, education, and business.

Advantages of Research Methodology

Research methodology has several advantages that make it a valuable tool for conducting research in various fields. Here are some of the key advantages of research methodology:

• Systematic and structured approach : Research methodology provides a systematic and structured approach to conducting research, which ensures that the research is conducted in a rigorous and comprehensive manner.
• Objectivity : Research methodology aims to ensure objectivity in the research process, which means that the research findings are based on evidence and not influenced by personal bias or subjective opinions.
• Replicability : Research methodology ensures that research can be replicated by other researchers, which is essential for validating research findings and ensuring their accuracy.
• Reliability : Research methodology aims to ensure that the research findings are reliable, which means that they are consistent and can be depended upon.
• Validity : Research methodology ensures that the research findings are valid, which means that they accurately reflect the research question or hypothesis being tested.
• Efficiency : Research methodology provides a structured and efficient way of conducting research, which helps to save time and resources.
• Flexibility : Research methodology allows researchers to choose the most appropriate research methods and techniques based on the research question, data availability, and other relevant factors.
• Scope for innovation: Research methodology provides scope for innovation and creativity in designing research studies and developing new research techniques.

Research Methodology Vs Research Methods

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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• Grades 6-12
• School Leaders

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New Research Says Including Students With Disabilities in General Ed Classrooms Benefits Everyone

Invested teachers make all the difference.

Oh, great. Not the dreaded “No, leaving your student in the inclusion class isn’t going to put them behind” conversation I used to have at the beginning of every school year. I could never decide which was more painful—reassuring a parent about their non-SPED Johnny’s math future via email, at school drop-off, or in the hallway during 8th grade orientation in front of all the other parents. It was always disappointing to see some parents view my inclusion class as a threat to their child’s math progress. Despite my assurances that the rigor and pace would match my other courses, I still saw students drop from my inclusion class. I wish I had known about this research back then, because what was once anecdotal now has statistical evidence to back it up.

Inclusion class does not negatively impact students without disabilities

Dr. Katharine Parham Malhotra ‘s research shows that including students with disabilities (SWD) in general education classrooms does not negatively impact the academic performance of their peers without disabilities (SWOD). Inclusion classes are classrooms that include students of all learning styles and abilities. Generally, no more than one-third of all students in the classroom should have an IEP. The study found that, despite concerns, math and reading test scores remained stable for students in grades 3 through 8. Moreover, Malhotra’s study suggests that inclusive education may have positive long-term effects on high school outcomes for SWD.

Key findings from Malhotra (2024):

• Stable academic performance. The inclusion of SWD did not negatively affect the math and reading test scores of their peers without disabilities, with scores remaining consistent across grades 3 through 8.
• Increased graduation rates. High school graduation rates increased by nearly 3 percentage points after the inclusion policy was fully implemented, indicating potential long-term benefits for all students.
• Improved promotion rates. Students in 9th grade were 6.7 percentage points more likely to be promoted to the next grade following the implementation of the inclusion policy, suggesting enhanced academic preparedness.
• Attendance and dropout rates. While attendance rates remained largely unchanged, there was a slight increase in dropout rates among SWD during the initial years of the policy. However, this trend did not continue in the long term.

Can we trust this research?

Not all research holds the same value! Here’s what our We Are Teachers “ Malarkey Meter ” says when it comes to this publication, based on four key factors.

• Peer-reviewed? This study likely underwent multiple rounds of peer review and was thoroughly examined by colleagues during Malhotra’s dissertation stage.
• Sample size: This research analyzed data from an entire school district, covering multiple schools and years, assessing the policy’s impact comprehensively.
• Trustworthy sources: Katharine Parham Malhotra is a budding researcher in the Education Policy field, and while she was a solo author on this study, rest assured: Her training and mentors are top-notch (many, many eyes saw this piece!). Additionally, this study was published in Educational Evaluation and Policy Analysis —a solid journal in the field.
• Methodology: The study tracked the gradual rollout of the inclusion policy in different schools over several years. By comparing schools that started the policy at different times, the researchers could see the impact of the policy more clearly. This approach helps to make the findings more reliable because it accounts for changes over time and differences between schools. Malhotra achieved a causal methodology, and that is hard to do!

What does this mean for teachers?

This research reinforces the value of inclusive education, not just for students with disabilities but for all students. Here’s how teachers can apply these findings:

• Advocate for inclusive practices. This study confirms that inclusion classes do not harm students without disabilities and can have long-term benefits for SWD. Teachers can use this evidence to advocate for inclusive policies in schools and districts while ensuring balanced ratios.
• Support all learners. Recognize that the inclusion class benefits everyone in the classroom. Work to create a classroom environment where all students, regardless of ability, can succeed together.
• Reflect on teaching practices. Consider how you can better support students with disabilities in your classroom. Collaborate with special education professionals to implement strategies that benefit all students.
• Thoughtful participation. Dr. Parham Malhotra told We Are Teachers, “This study demonstrates that when teachers are committed to inclusive education and actively participate in thoughtful IEP meetings, all students , including those with disabilities, can benefit in the long term. The success of such policies relies heavily on teachers’ dedication to creating supportive, inclusive environments.”

While stakeholders may debate inclusion classes, Dr. Malhotra’s research provides compelling evidence that they benefit all students. By supporting inclusive practices, advocating for inclusion policies, and reflecting on teaching methods, we create classrooms where all students succeed. Let’s continue to build a more inclusive and equitable environment for all—and stand firm against the negative concerns!

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9 Marketing Research Methods to Refine Your Marketing Strategy

11 min read

What are the different marketing research methods product marketing teams can use to inform their strategies?

This is the main question the article answers.

You will also learn about different types of market research and how to conduct it step by step.

Let’s dive right in.

Market research is the process of gathering, analyzing, and interpreting information about a target market, competitors, and customers.

• Its goal is to help make informed decisions about product development , marketing strategies, pricing, and customer acquisition in SaaS companies.
• Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.
• Teams can leverage the insights to guide product development for better customer satisfaction and to get ahead of competitors. They also enable targeted user engagement and improve the effectiveness of marketing campaigns.
• The main types of market research include primary research (original data collection), secondary research (using existing data), quantitative research (using measurable data), qualitative research (gathering exploratory insights), and competitor research (analyzing the competitive landscape).

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Nine effective market marketing research methods include:

• Survey research : Email and in-app surveys to collect quantitative and qualitative data.
• User interviews : One-on-one conversations for qualitative insights.
• Focus groups : Sessions leveraging group dynamics to extract diverse insights.
• Observational research : Watching users engage with the product, e.g., through session recordings.
• Social listening : Monitors what existing and prospective customers say online about you and your competitors.
• A/B testing : Testing two versions of the product or marketing collateral side-by-side.
• Heatmaps : Color-coded UI overlays indicating areas of high engagement.
• Exploratory research : Qualitative research without any pre-defined focus.
• Public databases : Secondary sources, excellent at initial research stages.
• The market research process involves defining clear goals , identifying and segmenting the target market, choosing relevant research methods, collecting data using appropriate tools, and analyzing the data to extract actionable insights .
• A wide range of tools are available for market research, including Userpilot for in-app surveys and user behavior analysis , SurveyMonkey for email surveys, Hotjar for user interviews and heatmaps, and Google Analytics for web analytics.
• Book the demo to learn how Userpilot can help your team with market research!

What is market research?

Such research helps SaaS companies make informed decisions about product development , marketing strategies, pricing, and customer acquisition.

The benefits of conducting market research

Let’s face it: market research requires time and resources. However, the investment is fully justified for a number of reasons:

• Market research helps you better understand your customers’ pain points , needs, and desires. Such insights are essential to building products that solve genuine problems and quickly achieve product-market fit .
• By understanding what your customers want, you can continuously improve your offerings and enhance customer satisfaction . This translates into higher customer retention and, ultimately, better business performance.
• Keeping a pulse on your market allows you to spot emerging trends and unmet needs. Such insights drive innovation to give you a competitive advantage.
• Understanding your competitors’ strengths and weaknesses can help you define your unique selling proposition.
• Whether you’re launching a new product or entering a new market, market research can help you test the waters before diving in and potentially save you from costly mistakes.
• With insights from market research, you can create more targeted, effective marketing campaigns that resonate with your audience.
• Market research provides solid data to back up your business decisions – so no more guesswork and acting on hunches.

Different types of market research to gather valuable insights

Market researchers rely on different kinds of research to obtain the necessary insights.

Let’s unpack the main ones.

Primary market research

Primary research is the original data you gather yourself. It’s tailor-made for your specific needs and usually involves direct interaction with your target audience , for example, through interviews or surveys .

Such research can provide up-to-date and highly relevant insights but is time-consuming and costly.

Secondary market research

Secondary research recycles information that already exists, for example, from industry benchmark reports or academic studies.

Data obtained in this way isn’t 100% relevant to your circumstances but can give you a good understanding of the trends in your niche. And it’s quicker and more cost-effective than primary market research.

Quantitative research

Quantitative market research deals with data that can be measured and statistically analyzed. In SaaS, this could be data from web and product analytics or quantitative survey questions, like NPS.

If conducted on a large enough sample, such research is very objective and allows you to identify trends and patterns over time.

However, it may not offer you the answers as to why users behave in a particular way.

Qualitative research

Qualitative market research complements quantitative insights by helping you explain the ‘why’ behind the numbers.

For practical reasons, it involves smaller customer samples than quantitative studies and uses techniques like interviews, focus groups, surveys , and session recordings.

Competitor research

Competitive research helps you understand your position in the competitive landscape.

It gives you an understanding of your competitors’ strategies, strengths, and weaknesses and allows you to identify market gaps and new opportunities.

Competitive analysis uses primary and secondary research to obtain qualitative and quantitative data.

9 marketing research methods to execute

Let’s look a bit closer at market research techniques that you can use for each type of research.

1. Customer surveys

Customer surveys are the bread and butter of market research. They’re easy to administer, and you use them to gather both quantitative and qualitative data at scale. They can help you gauge customer satisfaction , gather product feedback, or understand market trends.

When collecting feedback from existing users, in-app surveys are particularly effective and have higher response rates than email surveys.

With tools like Userpilot , you can launch an in-app survey within minutes.

Pick a template from the library, tweak the question , select the audience, and set how to send the survey. You can either pick a specific date and time or use event-based triggering to gather contextual feedback.

What if you don’t have users yet?

Tools like SurveyMonkey give you access to respondent pools you can target based on hundreds of criteria.

2. User interviews

User interviews are more time-consuming and resource-intensive, so conducting them at scale is difficult. However, nothing beats a one-to-one conversation when you’re after deep, nuanced insights .

That’s because they give you the flexibility to drill down on interviewees’ ideas.

It doesn’t mean that they’re completely unstructured.

To get the most out of the interview, they need to have a clear focus.

Here’s a template you can use to prepare for them.

How do you recruit interview participants? You can send in-app invites to your customers who meet the criteria or, again, lean into an interviewee pool available in tools like Hotjar.

3. Focus groups

A focus group brings together a small number of people, usually 6-10, from your target audience to discuss your product.

The interaction between participants can spark conversations and ideas that might not come up in individual interviews. And can reveal shared experiences, pain points , and desires that individual interviews might miss.

However, to get the most out of them, bring in a skilled moderator to guide the discussion and ensure all voices are heard and key topics are covered.

Otherwise, dominant personalities or groupthink can skew the results.

4. Observational research

Observational research involves watching how users interact with your product or service in their natural environment. This could be in-person observation or through tools like session recordings for digital products.

Why bother?

Because what people do is often more revealing than what they say. Observing customers can highlight discrepancies between reported and actual behavior or offer insights that users themselves might not be aware of or able to articulate.

This method can uncover usability issues, reveal unexpected use cases, and is particularly valuable for understanding the context in which your product is used.

Session recordings are coming to Userpilot soon to allow you to observe how users interact with your product.

5. Social listening

Social listening involves monitoring social media platforms for mentions of your brand, products, competitors, or industry. It can help you track sentiment , identify emerging trends, manage your online reputation, and even find potential customers or brand advocates .

How do you do it?

Monitor your social media accounts and review sites, and use tools like Hootsuite, Sprout Social, or Brand24 to monitor the broader expanses of the internet.

But don’t focus just on your online presence. Follow what users have to say about your competitor, too.

6. A/B testing

If you can’t decide on a version of your webpage, email, or product feature, A/B test them.

A/B testing involves comparing two options side by side to see which performs better.

This method is particularly useful for optimizing digital experiences . You can test everything from button colors to pricing structures, using real user behavior to guide your decisions.

What if you have more versions to test? Run multivariate tests .

Userpilot allows you to run both types of tests on your onboarding flows to determine if there are statistically significant differences in their performance.

7. Heatmaps

Heatmaps provide a visual representation of user behavior on your website or app. Using color coding, they show areas of high and low engagement.

They are particularly useful for understanding how users interact with your digital interfaces. It can reveal usability issues, help optimize page layouts, and show which elements are successful or unsuccessful at grabbing user attention.

With Userpilot, you can generate heatmaps of your user in-app engagement – all their clicks , hovers, and text inputs.

8. Exploratory research

When you’re venturing into new territory, exploratory research helps you establish a foothold.

This kind of research is often qualitative and can involve literature reviews, expert interviews, or case studies . It’s particularly useful in the early stages of product development or when entering new markets.

The goal is to define problems more precisely, develop hypotheses, or establish research priorities. It may not provide definitive answers but can point you in the right direction for further, more focused research.

The secret to its success?

Asking open-ended questions and being receptive to unexpected findings.

9. Public databases

Public databases, government reports, industry associations, and academic studies offer a wealth of information.

They can provide valuable context, market size estimates, demographic information, and trend data, which is a cost-effective way to get a broad overview of your market or industry.

Useful sources include:

• U.S. Census Bureau (or regional equivalents).
• Crunchbase.
• Product Hunt (to see what kinds of products get good traction).

While this data isn’t tailored to your specific needs, it can provide a solid foundation for your research and help you identify areas for further primary research.

A step-by-step process on how to conduct market research

Let’s wrap up by exploring the market research process, one step at a time.

Define your market research goals

The process starts by setting clear goals for your market research project. They will determine what data you gather and how.

The goals will differ depending on your product maturity and high-level business goals.

Early on, your goals may be to identify underserved user needs or validate a product idea . And when you’re expanding into new markets, it could be to gauge the demand and potential customers’ willingness to pay .

Whatever your focus, make your goals specific. Use a framework like SMART if you’re only starting.

Identify the target market to research on

Knowing who to research is just as important as knowing what to research. So, the next step is defining your target market as precisely as possible.

If you already have a product in place, use your current customer base for clues. Who are your best customers ? What traits do they share?

If not, start defining the target market with basic demographics like age, gender, location, and income.

Don’t stop there. Dig deeper into psychographics like interests, values, and lifestyle.

As you’re discovering more and more about your customers, segment them based on their needs and behaviors. Identifying these segments will help tailor further research and later – your products or marketing campaigns.

Use this information to create detailed customer personas .

Choose relevant market research methods

With your goals set and the target market defined, it’s time to select your research methods that are aligned with your objectives and audience.

Usually, a mix of methods provides the most comprehensive view.

For example, start with surveys and user behavior analysis and zero in on the key insights with interviews and focus groups. Or the other way round – use surveys to validate insights from an interview.

Of course, the choice of research methods depends. Balance the depth of insights you need with the resources available.

Don’t forget about your audience’s preferences. If your target audience is tech-savvy, they will happily take part in online surveys. Surveys won’t be very helpful when getting insights from my dad – a phone call might, though.

Collect data using the right tools

Time to put your research machine into motion and start collecting data using the right tools.

I’ve already mentioned a few options before, but here’s a more comprehensive list that can help you conduct effective market research:

• Email surveys: Typeform, MonkeySurvey, and HubSpot.
• In-app surveys : Userpilot.
• A/B Testing : Optimizely, VWO, and Userpilot
• Interviews: Hotjar and Fullstory.
• Heatmaps : Userpilot, Hotjar, and Mouseflow.
• Session recordings: Fullstory, Hotjar, and Userpilot soon.
• User behavior analysis: Userpilot, Google Analytics, Amplitude , and Mixpanel.
• Social listening: Hootsuite, Sprout Social, Brand24, and Mention.

Apart from the obvious things like pricing, functionality, or intuitive UI, pay attention to integrations so that you can seamlessly sync the data and analyze it in one place.

Analyze the data collected for valuable insights

Collecting market research data is only half the battle – the real value comes from analysis. The goal isn’t just to summarize what you found but to extract actionable insights that can drive business decisions.

Start by organizing your data. Clean it up, removing any duplicates or irrelevant information.

Use data visualization tools to help spot trends. Graphs, charts , and word clouds can make patterns more apparent. Leverage AI to extract insights from qualitative data, like survey responses.

In your analysis, look for patterns and trends . What common themes emerge from interviews? What correlations appear in your survey data?

Top tip: Make it a team sport. Bring in team members from different departments to get diverse perspectives on what the data might mean for your business.

The choice of market research methods isn’t as challenging as it might initially seem as long as you have a clear idea of what you want to achieve.

The success of the research process depends a lot on the tools that you have available. A well-integrated tech stack will help you collect the necessary data from the right customers and extract actionable insights.

If you’d like to learn how Userpilot can help you with your market research, book the demo!

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New research busts the myth that crossbred ‘designer dogs’ are healthier than pedigrees

Research Fellow, Animal Welfare Science Centre, The University of Melbourne

Disclosure statement

Mia Cobb does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.

University of Melbourne provides funding as a founding partner of The Conversation AU.

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Labradoodles, puggles, dorgis, cavoodles, cavapoos: whatever you call them, there’s no escaping the explosion of designer crossbreeds parading along our streets and through our dog parks these days.

People have flocked to these hybrid dogs as the health problems associated with pedigree breeds became more widely known. As the theory goes, crossbreed designer dogs are more genetically diverse, so are less likely to suffer the health issues plaguing purebreds.

But are these designer mixes actually healthier than their purebred cousins? This was the question researchers from the United Kingdom’s Royal Veterinary College set out to answer in a new paper published overnight .

The study focused on three common poodle crossbreeds: cockapoos, labradoodles and cavapoos. It found they were no more or less healthy than their pure-breed counterparts. The researchers hope the findings will help dog owners make more informed, evidence-based decisions when selecting their next furry friend.

Designer crosbreeds

Most dogs alive today were not bred under human control. Regardless, humans have created more than 400 modern dog breeds in around 200 years, each with their own looks and temperaments.

Some popular dog breeds, such as the golden retriever, have mixed-breed origin stories . However, many are “pedigree dogs” bred from a limited gene pool.

Advocates for purebred dogs say they have more predictable health, behaviour and appearance. And many pedigree registers no longer permit the inclusion of crossbreed dogs.

Over time, however, this lack of genetic diversity among purebreds has led to extreme body types and serious welfare problems for many dogs.

To overcome these issues, some breeders have turned to “out-crossing”: deliberately mating two dogs from different breeds. The goal is to dilute inherited physical or behaviour problems, producing healthier puppies. The aspiration being that the offspring will prove more robust than their parents, also known as “ hybrid vigour ”.

This has led to a rise in “designer crossbreeds”. In particular, poodles have been crossed with other breeds, such as:

the cavalier King Charles spaniel-cross, known as the cavoodle in Australia and cavapoo in the United Kingdom

the cocker spaniel-cross, known as the spoodle in Australia and cockapoo in the UK

The labrador retriever-cross, known as the labradoodle. This mix was originally bred by an Australian , to create a non-allergenic guide dog.

Oodles of health issues?

The research from the Royal Veterinary College involved a survey of about 9,400 people.

Some owned a cross-bred dog – either a cockapoo (spoodle), cavapoo (cavoodle) or labradoodle. Others owned one of their purebred “progenitor” or founder breeds – either a cavalier King Charles spaniel, cocker spaniel, labrador retriever or poodle. All dogs were aged under five years.

The authors tested the assumption that designer crossbreeds have less chance of suffering common disorders compared to their founder breeds.

They compared odds for the 57 most common health disorders across the three designer crossbreeds with each of their founding (progenitor) breeds. In all, 342 comparisons were made.

Common health issues included eye and ear infections, diarrhoea, and cruciate ligament rupture.

And the results? The poodle-cross dogs and comparable founder-breed dogs shared health outcomes 87% of the time.

Crossbreeds were more likely to experience a small number of disorders (7%). But they were less likely to experience a small number (6%) of other disorders.

Overall, there was no compelling evidence in these poodle crossbreeds of “hybrid vigour”. There was also no evidence purebreds were significantly healthier than the designer crossbreed dogs.

What does this all mean?

The authors concluded that, given their results, prospective dog owners wondering which dog to buy should consider other factors such as breeding conditions, temperament and the health of a puppy’s parents.

The study focused only on young adult dogs. Crossbreeding may bring health benefits that don’t emerge until later in life. So a study that repeats these questions when the dogs are seniors would help us understand how designer crossbreeds age, and identify risk factors so we can help them age well.

Importantly, the study only looked at three types of crossbreeds, all involving poodles. Other designer crossbreeds may experience better health than their purebred cousins.

For example, flat-faced dogs such as pugs and French bulldogs are likely to experience breathlessness and skin and eye problems. Crossing these breeds with other dogs would reintroduce a proper muzzle to their face, bringing health and welfare advantages .

Who could dogs be?

All this raises important questions. Where do the animals in our lives come from? How are they bred, and is this information transparent ? Are we OK with current breeding practices? And if not, what must change?

It stands to reason that, when searching for the perfect canine companion, we want one that will be healthy, long-lived, and happy to live with us.

These attributes are good for the dog. They are also good for their people. A healthy dog means fewer vet bills. Longer-lived equals more time shared together, and living happily with us translates to less stress, and a better quality of life for everyone in the home.

So how do we find that dog?

Some European countries mandate that dogs must meet strict physical, genetic and behaviour requirements before being registered and used for breeding. This requires a nationally consistent licensing regime and well-resourced enforcement – both of which are lacking in Australia .

What ultimately controls if dogs are healthy, long-lived and happy is us. Breeders decide which dogs to mate. Dog lovers decide which puppy to buy. And when we vote, we help decide how governments regulate the breeding industry.

For the sake of our canine friends, I hope we choose well.

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Research: How to Build Consensus Around a New Idea

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• Wayne Johnson

Strategies for overcoming the disagreements that can stymie innovation.

Previous research has found that new ideas are seen as risky and are often rejected. New research suggests that this rejection can be due to people’s lack of shared criteria or reference points when evaluating a potential innovation’s value. In a new paper, the authors find that the more novel the idea, the more people differ on their perception of its value. They also found that disagreement itself can make people view ideas as risky and make them less likely to support them, regardless of how novel the idea is. To help teams get on the same page when it comes to new ideas, they suggest gathering information about evaluator’s reference points and developing criteria that can lead to more focused discussions.

Picture yourself in a meeting where a new idea has just been pitched, representing a major departure from your company’s standard practices. The presenter is confident about moving forward, but their voice is quickly overtaken by a cacophony of opinions from firm opposition to enthusiastic support. How can you make sense of the noise? What weight do you give each of these opinions? And what does this disagreement say about the idea?

• DP Devon Proudfoot is an Associate Professor of Human Resource Studies at Cornell’s ILR School. She studies topics related to diversity and creativity at work.
• Wayne Johnson is a researcher at the Utah Eccles School of Business. He focuses on evaluations and decisions about new information, including persuasion regarding creative ideas and belief change.

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Team dynamics: Five keys to building effective teams

Natasha Tamiru leads organisational transformation programmes at Google U.K. She helps Google’s largest advertising customers and agencies, as well as internal teams think about the role teamwork plays in driving transformation and innovation. This article was originally published in 2018, but has since been updated with new insights.

What kind of teammate are you? What kind of team are you on? And what makes a good team tick?

Those might seem like simple questions, but they’re harder to answer than you might think. And with teams needing to be more cross-functional than ever — from collaboration between departments and regions to hybrid working norms — the issues they raise are important.

In a world that’s constantly changing, effective teams may be the most vital ingredient for successful transformation and innovation.

Who is on a team matters much less than how team members interact, structure their work, and view their contributions.

A key part of my job is helping Google teams improve their effectiveness. And while everyone in the company agrees this is important, no one had put together the data to analyse what actually makes a team effective — until our people operations team decided to change that.

Defining the question, then finding answers

The team conducted internal research to find out what sets apart our most effective teams from the others.

To define what “effective” means in this context, the team asked three different groups of Googlers – executives, team leads, and team members – for their definitions of the word: executives said effectiveness was all about results; team leads defined it in relation to ownership, vision, and goals; and team members found team culture to be the defining attribute.

Those three distinct, equally valid perspectives on effectiveness helped the researchers frame their method. Having prepared more than 250 inputs looking at team dynamics and composition, they used their preparatory research to define three outputs, and finally applied their survey at scale.

The researchers interviewed more than 200 teams across all areas of the business, from engineering to product management, sales, and everything in between. They drew on other data sources too, involving more than 35 statistical models and the coding of over 170,000 words.

The five dynamics of effective teams

We had imagined that building an effective team would be like solving a puzzle – that the best teams would be those where outstanding individuals were put to work together. We even thought that there might be an opportunity to create a new algorithm that could predict how to assemble perfect teams.

Instead, the research revealed something surprising. At Google, who is on a team matters much less than how team members interact, structure their work, and view their contributions. And across all types of teams, from sales to engineering, from San Francisco to Singapore, five dynamics consistently differentiated top-performing teams from those at the bottom.

• Psychological safety: This was the most important dynamic in an effective team. Psychological safety is about risk-taking and being comfortable with vulnerability. People who don’t feel psychologically safe worry that taking risks will mean they’re seen as ignorant, incompetent, negative, or disruptive. Psychological safety means feeling confident about admitting mistakes, asking questions, or offering new ideas .
• Dependability: On dependable teams, members reliably complete quality work on time. They don’t avoid their responsibilities and they take them seriously, helping to keep the team on track. As simple as it sounds, it proved vital to team effectiveness.
• Structure and clarity: This means that a team has clear roles, goals, and plans. Individuals understand what’s expected of them, what they and their team is aiming for, and how they are all going to get there. Google uses objectives and key results (OKRs) to help set and communicate specific, challenging, and attainable short- and long-term goals, at both an individual and group level.
• Meaning: For individuals on a team, finding a sense of purpose in their work or its output is vitally important for team effectiveness. That meaning is personal, so it varies from person to person, but might include financial security, their ability to support their family, their commitment to the success of the team, or their individual self-expression.
• Impact: Do you fundamentally believe the work you do makes a difference ? This subjective judgement marks out the most effective teams and can be based on seeing how one’s work contributes to an organisation’s goals and what it has helped to change.

Take a moment to think about what could have been on the list, but didn’t make it. “Consensus-driven decision making” or “workload” didn’t make the cut. Neither did “being co-located”, which, since we first published this article, has taken on a whole new meaning .

Psychologically safe teams accelerate learning and innovation by acknowledging mistakes and exploring new ideas.

Perhaps most remarkably, the number of top performers on a team, and the general intelligence of a team, emerged as a poor indicator of a team’s effectiveness. While we found both attributes in some of the best teams, we also found them in some of the weakest.

Psychological safety: what matters most

Of the five dynamics, one stands out ahead of the others. Our researchers found that the best teams created a climate of openness where team members admit to their errors and discuss them more often. In other words, they exhibited high levels of psychological safety, a concept originated by Harvard Business School professor Amy Edmondson.

Psychologically safe teams accelerate learning and innovation by acknowledging mistakes and exploring new ideas. And not only are they more adaptable, they can also impact the bottom line. Our research revealed that sales teams with high ratings for psychological safety actually brought in more revenue, exceeding their sales targets by 17%. Teams with low psychological safety fell short by up to 19%.

So how can leaders create psychological safety in your teams and organisations? Edmondson gives us three recommendations:

• Frame the work as a learning problem as opposed to an execution problem: Be clear that there are areas that still require explanation and that everybody's input matters. Admit that the future is not certain and you need to have everybody's brains and voices in the game.
• Acknowledge your own fallibility: Tell team members that you need and respect their input. As a wider attitude, this can be expressed in many ways, but even simple statements, such as "I may miss something” or “I need to hear from you”, can really encourage peers and subordinates to speak up.
• Model curiosity by asking a lot of questions: This creates a need for the team to develop a voice. It gives your team the responsibility to generate answers, engage in a discussion, and take ownership of the process.

How we interact with each other as a team is more important than the people on that team. But would you recognise whether your team had strong or weak psychological safety? How could you tell? Have a go at the short questionnaire below for an idea of how you measure up. And if you want to know more, pick up a copy of Teaching by Amy C. Edmondson or Humble Leadership by Edgar Schein for the expert take on psychological safety.

7 questions to help gauge the level of psychological safety in your team:

• Do you struggle to have tough conversations?
• Do you feel judged and team members disrespect each other?
• Do you fear asking for or delivering constructive feedback?
• Are you or others hesitant about expressing divergent ideas or asking “silly” questions?
• Do you feel you cannot make mistakes or take risks?
• Are team discussions dominated by a few strong voices that marginalise other people’s perspectives?
• Are your team members competitive with each other?

Building effective teams in a hybrid world

Since we first published this article, results of our study have evolved — not least because of the global shift towards hybrid working models. While distributed work has always been a reality at Google — our teams work collaboratively across the world — it’s now become a key factor in how we approach team effectiveness .

New analysis showed us that distributed work can be as effective as working in the same office, but isn’t always as easy or enjoyable for people. So what can teams do to optimise the distributed or remote work experience? That’s what we set out to explore in this follow-up article.

Subscribe to get Think with Google’s consumer insights, inspiration, and strategies straight in your inbox.

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Brand consistency—the competitive advantage and how to achieve it

Originally published in 2018 and 2019 and updated in 2021 to reflect updated data.

Brand consistency is the key to earning customer trust and elevating your ROI. And alternatively, inconsistent branding dampens brand status and creates confusion in the marketplace.

In an effort to better understand how exactly brand consistency drives revenue and growth, Lucidpress surveyed over 400 brand management experts to ascertain the analytical impact of brand consistency.

Branding is crucial to every business, but it’s so much more than a few colors, nice fonts and a fancy logo. It tells people that you care about what you deliver, that you live up to what you promise, and it shows off a glimmer of your personality — after all, it’s the make-up for your public image; an identity that people can relate to.

Managed well, branding can meet customers’ expectations and drive your authority through the roof. You’ll see a surge in new customers, leads, and conversions if you do one thing to your entire brand: make it consistent.

Here’s why brand consistency is important, and four ways you can put your business in the hall of fame for excellent brands.

What is brand consistency?

To be consistent is to be reliable — and when you’re reliable, you’re also recognizable and more likely to earn new customers or repeat ones because you’re front and center.

Brand consistency is the act of delivering the same brand messaging, voice and visual elements in every graphic, and piece of content. This ensures visibility and recognition within your target audience groups, so you stay top of mind, especially when they need you most.

Why is brand consistency important?

Think about one of the world’s largest sportswear brands. You see a  check and instantly think of Nike,  right?

You associate Nike and their logo because they’ve been consistent with it. After all, you’ve seen their signature tick on every piece of clothing they produce.

A brand is what people will remember most about your company, so it needs to be representative, strong, consistent and instantly memorable if you want to make a lasting impression.

You want to be their go-to company: customers should feel as though they could recommend you to friends and family, or call on you when they need additional products or services. Plus, your customers expect great design and consistent branding. For today’s customers, consistent branding and good design are key components when evaluating whether or not they do business with you.

Overall, constituents from our survey estimated that if their brand was consistently maintained, they would expect to have a 10-20% increase in overall growth, which in turn offers companies the additional revenue required to hire much-needed staff members or access to technology or software they otherwise might not have.

Ultimately, brand consistency has an extensive trickle-down effect that, when implemented correctly, can boost your bottom line, brand status, and employee morale. But unfortunately, inconsistent branding jeopardizes all that.

Impact of inconsistent brand usage

When you’re building a brand, the last thing you want to do is confuse the market. Those people could be your perfect customers: ones that drive your business’s bottom line and deliver great ROI on your branding efforts.

However, not using a consistent approach to your brand could limit your chances to generate leads or sales. That’s because people buy from brands they connect with, and  brands which feel authentic.  It’s hard to connect with a brand that doesn’t have a consistent appearance.

Advice from brand managers on maintaining brand consistency

How to maintain brand consistency

So, you’re looking to keep your branding consistent at every stage in your customer’s journey. But how do you do that, and which elements should you focus on?

1. Set branding guidelines for your company

Branding guidelines  include details about your tone of voice, preferred professional terms and general code of conduct. Every business should have one, no matter their stage in the journey to perfect branding.

But once you’ve created them, don’t let them slip.

Treat these guidelines like the core of your entire branding activity. It’s a central document that all members of staff should use when creating marketing materials or representing your company.

2. Give staff a branding masterclass

We can all relate to the feeling of sitting in an hour-long meeting which could’ve been a 15-minute email conversation. That’s the beauty of office life, right?

However, as soon as you’ve created your branding guidelines, you’ll need all members of staff to be onboard. You can do this by giving them a brand masterclass meeting, detailing everything they need to know about the business’ history, core values and tone of voice.

Once this masterclass is over, everyone will be on the same page. Store your brand guidelines centrally and remind staff to check back on this document if they’re unsure about how to represent your brand.

Say goodbye to a mismatch of  marketing messages  that confuse potential customers, and hello to consistent branding. Whether staff are speaking with a customer or crafting a blog post, each stage in a customer’s journey will be perfectly branded when staff understand what you’re trying to achieve.

3. Provide staff with branding resources

All staff have been given a branding masterclass and understand what your brand is about… but how can they maintain consistency if they need to create things for external use?

The answer: provide them with  branding resources.

Think about the marketing material that your customers will see. Whether it’s social media graphics or whitepapers, branding resources can keep these consistent and avoid confusing potential customers.

In the same folder as your branding guidelines, provide staff with:

• Logo variations
• Color palettes

You can also create branded templates to save time and keep a high level of consistency. Lucidpress offers a large assortment of  free brochure templates , social media templates and more.

4. Think wider than your website

Did you know that the average revenue increase attributed to always presenting the brand consistently is 10-20%? You could see a huge uplift in revenue if you’re always referring back to brand guidelines—not just for your website.

Many businesses assume that a logo and a website are enough to put the cherry on the branding cake. They think a simple website theme is enough to give a great customer experience, but that couldn’t be further than the truth.

That’s because every stage in your customer experience should be branded in order to maintain consistency. So, think about the typical journey that your customer has. That might be:

• Found your site on social media
• Visited your website
• Subscribed to your email list
• Purchased from you

…But if your branding isn’t consistent across the first three platforms, a purchase is unlikely to happen. Remember how we said people buy from brands they feel connected with?

On social media, it’s easy to just rattle off a series of posts to make it look like you’ve been doing it for years. But remember: all communications need to be consistent. Consumers are savvy—if there’s an out-of-place tweet that doesn’t fit your brand, it’ll stand out like a sore thumb.

People will wonder what is going on if you don’t have a consistent voice. They won’t know the team behind your company (or trust them), leading to asked questions and cash spent elsewhere.

Key takeaway

Once you’ve implemented these five steps into your branding efforts, you’ll soon see a surge of results. From paying customers to feedback like, “I love everything about your brand!”, remember that consistency is key.

Stop changing your message repeatedly and losing your customers’ interest. You want them to remember your brand—not forget it.

For a real-life example of a company mastering their brand consistency,  read about Club Pilates and their experience using brand templates here.

Want to know more about the power of brand consistency and the impact it has on your creative teams, brand reputation, and more?  Download our 2021 state of brand consistency report and gain insight into helpful analytics and key takeaways to ensure your brand stays consistent and visible.

*Please note that while we provide insights and tangible takeaways, this survey and corresponding ebook are designed to shed light on the intricacies, theory, and data science behind brand consistency rather than provide hard-and-fast facts. Each company, and therefore branding, is bound to encounter unique obstacles relative to consistency.

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• How to Write Recommendations in Research | Examples & Tips

How to Write Recommendations in Research | Examples & Tips

Published on September 15, 2022 by Tegan George . Revised on July 18, 2023.

Recommendations in research are a crucial component of your discussion section and the conclusion of your thesis , dissertation , or research paper .

As you conduct your research and analyze the data you collected , perhaps there are ideas or results that don’t quite fit the scope of your research topic. Or, maybe your results suggest that there are further implications of your results or the causal relationships between previously-studied variables than covered in extant research.

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What should recommendations look like, building your research recommendation, how should your recommendations be written, recommendation in research example, other interesting articles, frequently asked questions about recommendations.

Recommendations for future research should be:

• Concrete and specific
• Supported with a clear rationale
• Directly connected to your research

Overall, strive to highlight ways other researchers can reproduce or replicate your results to draw further conclusions, and suggest different directions that future research can take, if applicable.

Relatedly, when making these recommendations, avoid:

• Undermining your own work, but rather offer suggestions on how future studies can build upon it
• Suggesting recommendations actually needed to complete your argument, but rather ensure that your research stands alone on its own merits
• Using recommendations as a place for self-criticism, but rather as a natural extension point for your work

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There are many different ways to frame recommendations, but the easiest is perhaps to follow the formula of research question   conclusion  recommendation. Here’s an example.

Conclusion An important condition for controlling many social skills is mastering language. If children have a better command of language, they can express themselves better and are better able to understand their peers. Opportunities to practice social skills are thus dependent on the development of language skills.

As a rule of thumb, try to limit yourself to only the most relevant future recommendations: ones that stem directly from your work. While you can have multiple recommendations for each research conclusion, it is also acceptable to have one recommendation that is connected to more than one conclusion.

These recommendations should be targeted at your audience, specifically toward peers or colleagues in your field that work on similar subjects to your paper or dissertation topic . They can flow directly from any limitations you found while conducting your work, offering concrete and actionable possibilities for how future research can build on anything that your own work was unable to address at the time of your writing.

See below for a full research recommendation example that you can use as a template to write your own.

If you want to know more about AI for academic writing, AI tools, or research bias, make sure to check out some of our other articles with explanations and examples or go directly to our tools!

Research bias

• Survivorship bias
• Self-serving bias
• Availability heuristic
• Halo effect
• Hindsight bias
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• Machine learning
• Reinforcement learning
• Supervised vs. unsupervised learning

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While it may be tempting to present new arguments or evidence in your thesis or disseration conclusion , especially if you have a particularly striking argument you’d like to finish your analysis with, you shouldn’t. Theses and dissertations follow a more formal structure than this.

All your findings and arguments should be presented in the body of the text (more specifically in the discussion section and results section .) The conclusion is meant to summarize and reflect on the evidence and arguments you have already presented, not introduce new ones.

The conclusion of your thesis or dissertation should include the following:

• A restatement of your research question
• A summary of your key arguments and/or results
• A short discussion of the implications of your research

For a stronger dissertation conclusion , avoid including:

• Important evidence or analysis that wasn’t mentioned in the discussion section and results section
• Generic concluding phrases (e.g. “In conclusion …”)
• Weak statements that undermine your argument (e.g., “There are good points on both sides of this issue.”)

Your conclusion should leave the reader with a strong, decisive impression of your work.

In a thesis or dissertation, the discussion is an in-depth exploration of the results, going into detail about the meaning of your findings and citing relevant sources to put them in context.

The conclusion is more shorter and more general: it concisely answers your main research question and makes recommendations based on your overall findings.

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George, T. (2023, July 18). How to Write Recommendations in Research | Examples & Tips. Scribbr. Retrieved September 3, 2024, from https://www.scribbr.com/dissertation/recommendations-in-research/

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