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Everything Apple revealed at the iPhone 16 launch event: Apple Watch Series 10, AirPods 4, iOS 18 and more

If you didn't catch the event in real time, here are all of the details about apple's newest phones, smartwatches and earbuds..

September is here and, like clockwork, so are new iPhones. Apple unveiled its latest iPhone models at an event in Cupertino today, and as expected, the iPhone 16 handsets are largely iterative of last year's models. While the smartphones, standard and Pro versions, took center stage, Apple also showed off the new Apple Watch Series 10, two new pairs of AirPods and detailed hearing aid features coming to the second-generation AirPods Pro. The company also went into detail on its latest mobile chipsets that power the new iPhones, and reminded folks what they can expect when iOS 18 launches later this month with Apple Intelligence. If you weren't able to catch the announcements live, Engadget has you covered; here's everything announced at Apple's iPhone 16 event.

iPhone 16 and iPhone 16 Plus

Apple unveiled the new iPhone 16 and iPhone 16 Plus at the event, which feature a water- and dust-resistant design and new colors including ultramarine, teal and pink. The iPhone 16 has a 6.1-inch display, while the iPhone 16 Plus has a 6.7-inch display. Both of those can achieve up to 2,000 nits of brightness, and can go all the way down to 1 nit in the dark. The Action button has found its way to this series of iPhones as well, and it's just as customizable as the one we saw on last year's Pro-model iPhones.

There's also a new easy-access camera control "button" of sorts, which allows you to quickly control the camera with a slide of your finger. This tool can also tap into Visual Intelligence , an AI-powered feature coming in iOS 18 that can tell you more about anything you point your camera at. It appears similar to Google Lens, and can do things like add live event dates to your calendar after you point your camera at a flyer you see on the street. The camera array on the standard iPhone 16 models includes a 48-megapixel main Fusion camera, a 12MP telephoto lens and a new ultrawide camera with autofocus. This array will also be able to capture Spatial Photos that can be viewed on Apple's Vision Pro.

We confirmed in our hands-on text of the iPhone 16 that it has the same style of camera control button as the more expensive iPhone 16 Pro. It's a physical button, but haptics add another layer of feedback for when you make a "light press" rather than fully pressing the button down.

Both standard iPhone 16 models run on the new A18 chip , which has a 16-core neural engine optimized for generative models. The internals feature a 6-core CPU and a 5-core GPU, both of which will be crucial for powering all of the new Apple Intelligence features coming to iOS 18.

According to Apple, both the iPhone 16 and 16 Plus have larger batteries than their predecessors, and when combined with the efficiencies added from the A18 chipset and iOS 18 improvements, should make for a much longer-lasting battery lives overall (although Apple did not provide an exact estimate). Both the iPhone 16 and 16 Plus are available for pre-order today starting at $799 and $899, respectively, and will be widely available on September 20.

How to pre-order the new iPhone 16

Apple's iPhone 16 gets a camera button, Action button and the A18 chip

iPhone 16 hands-on: More Pro than I expected

iPhone 16 and 16 Plus

Iphone 16 pro and iphone 16 pro max.

The Pro series of iPhones includes the iPhone 16 Pro and Pro Max this year, which have 6.3-inch and 6.9-inch ProMotion, always-on displays, respectively. Both are made with Grade 5 Titanium, which Apple claims to be even lighter than stainless steel. These handsets will be available in four new colors: black, white, natural and desert, the latter of which resembles a dusty gold color.

According to the company, the iPhone 16 Pro and 16 Pro Max are built from the ground up for Apple Intelligence, being able to take full advantage of all the new features coming in iOS 18. These handsets run on the new A18 Pro chipset, which takes advantage of 3nm transistors and is even faster and more efficient than the standard A18 chip found in the regular iPhone 16 lineup.

The rear camera array on both models includes a 48MP Fusion camera, 48MP ultrawide shooter and a 12MP telephoto lens. The main camera's improvements allow for 4K, 120fps video and slow-motion recording. Both phones also have the new camera control button that provides easier access to the camera and all of its tools, both for capture and editing. There are also four studio-quality microphones built in to both smartphones for improved audio capture, and they allow for Spatial Audio recording, too.

Both the iPhone 16 Pro series and the standard iPhone 16 handsets supports Qi2 wireless charging, and Apple will come out with new MagSafe charging cases that account for the new camera control button. The iPhone 16 Pro and 16 Pro Max will be available for pre-order on Friday, September 13, starting at $999 and $1,199, respectively. They'll be widely available on September 20.

iPhone 16 Pro has a DSLR-like camera button and a slightly bigger display

iPhone 16 Pro hands-on: How does a faux camera control button feel so real?

Apple's A18 and A18 Pro chips will power the entire iPhone 16 lineup

iPhone 16 Pro and 16 Pro Max

AirPods 4 launched today during the iPhone 16 event, as rumors suggested. These have a redesigned bud shape that's suppose to fit more ear shapes and be more comfortable overall. They have the H2 chip inside, which will provide improved audio quality and enable features like Personalized Spatial Audio. The charging case has a USB-C port, and it's the smallest AirPods charging case to date.

In addition to the regular AirPods 4, there will be a second model that includes support for active noise cancellation and Transparency mode. Conversation Awareness will also automatically lower your media volume level when the buds detect you talking to someone. The standard AirPods 4 cost $129 and the AirPods 4 with ANC cost $179; both are available for pre-order today and will be widely available on September 20.

How to pre-order the Apple AirPods 4

Here's how the new AirPods 4 compare to the rest of Apple's headphone lineup

AirPods 4 have a new design and an ANC upgrade option

Apple refreshes its AirPods Max with USB-C and new colors

Apple's AirPods Pro update turns them into a clinical grade hearing aid

Apple AirPods 4

Airpods max new colors.

Apple didn’t reinvent the wheel with the updated AirPods Max . Instead, they’ll be available in a few new colors (midnight, blue, purple, orange and starlight) and support USB-C charging. The new colors can be pre-ordered today for $549 and will be widely available on September 20.

AirPods Max

Airpods pro new hearing aid features.

Apple announced new features coming to the second-gen AirPods Pro that are designed to help prevent (and increase awareness around) hearing loss. A feature called "Hearing Protection" will be turned on by default, and users will be able to take a clinically-validated hearing test to see if they already have some hearing loss. On top of that, AirPods Pro will have a clinical-grade hearing aid feature built-in as well, which will work with a hearing profile created after a user takes the hearing test.

Apple Watch Series 10

Apple introduced the Apple Watch Series 10 today, the natural successor to last year’s Series 9. It has the biggest display and thinnest design ever on an Apple Watch, and the wide-angle OLED display is even a bit larger than that on the Apple Watch Ultra. The case has more rounded corners and a wider aspect ratio, both of which, combined with the larger screen, should provide more space to interact with graphics and text on the Watch. Apple claims the screen is 40 percent brighter when looked at from an angle, and it'll show a second hand ticking away even when your wrist is down.

The Apple Watch Series 10 is powered by the new S10 SiP chip, which Apple claims is built for performance, power efficiency and intelligence (i.e. Apple Intelligence). One example of Apple Intelligence at work on the Series 10 is the new Photos watch face, which will curate the best photos from your library and serve them up to you automatically.

When it comes to fitness features, Apple announced that the latest version of watchOS will allow the Series 10 to detect signs of sleep apnea, provided you're wearing your Series 10 to sleep regularly. Apple claims it's awaiting FDA clearance, and it expects the sleep apnea detection feature to launch in more than 150 countries. Elsewhere in the activity sphere, the Series 10 will have scuba tracking features and it will support the new Tides app in watchOS 11.

Another new feature is the ability to play audio directly from the Watch's speaker, which could be helpful if you don't have AirPods or another pair of Bluetooth earbuds handy. The Apple Watch Series 10 be available in a new polished, jet-black aluminum finish and new polished titanium finishes. It's available for pre-order today and will be widely available on September 20.

How to pre-order the new Apple Watch Series 10

Apple Watch Series 10 hands-on: Bigger, lighter and thinner than ever

Apple Watch Series 10 features a much larger screen and a thinner design

Apple brings sleep apnea detection to the Watch Series 10

There's no Apple Watch Ultra 3, just a new color and a new band

Apple Watch 10

Apple watch ultra 2 new finish.

While there have been a bunch of swirling rumors about the next iteration of the Apple Watch Ultra, the company did not reveal the third generation sportswatch today. Instead, Apple revealed a new finish for the Apple Watch Ultra 2 : satin black. There are also new Hermes finishes, and a new Milanese band to accompany the new satin black finish.

Catch up on all the news from Apple’s iPhone 16 event !

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Apple event full video: Watch replay of 2023 'Wonderlust' event announcing new iPhone 15

Apple unveiled its latest products and updates Tuesday during it's annual keynote presentation, called "Wonderlust," as it continues turning product announcements into must-watch events.

The event was held on Apple’s campus at the Steve Jobs Theater in Cupertino, California. The event started at 1 p.m. ET, or 10 a.m. PT on the West Coast.

The new iPhone 15, Apple Watch, AirPods, iOS 17 update and USB-C charging ports were announced. You can read more about all of the new products and features here .

You can watch a full replay of the "Wonderlust" event at the embed at the top of the page or on Apple's YouTube channel.

Apple event 2023: Updates on new iPhone 15, iOS 17, USB-C charger, more

• Apple Event

iPhone 15 event live blog: all the news from Apple’s keynote

We’re on the ground in cupertino for the launch of apple’s next phones and watches — and the big, long-awaited change from lightning to usb-c..

By Verge Staff

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Get ready to buy some new cables. Apple is about to announce the iPhone 15 and, with it, a change from Lightning to USB-C. It’s one of the biggest changes to the iPhone in years — and one that’s likely to infuriate as many people in need of new cables as it does excite those who are happy to consolidate around just one.

Alongside the iPhone 15 and 15 Pro, Apple is also expected to introduce new Apple Watches. The Apple Watch Series 9 and Apple Watch Ultra 2 are expected to be modest updates focused on internal improvements. We’re also expecting a new line of accessories using a more sustainable material and possibly some other gear — like an updated AirPods Pro case — that shifts over to USB-C as well.

The event starts at 1PM ET / 10AM PT, and you’ll be able to follow along with the latest here. We’ve got an embed of Apple’s YouTube stream, and our own team is on the ground reporting live with photos and videos. Apple’s in-person presentation usually runs slightly ahead of the streamed one, so you can follow along below to get the details as they’re happening.

The great Evernote reboot

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Ios 17.3 is out, adding stolen device protection for your iphone, ifixit goes inside the iphone 15., apple releases macos sonoma, with ios-like widgets and game mode, resident evil village’s iphone port will launch a day before halloween.

Keynote User Guide for iPhone

• What’s new in Keynote 14.1
• Intro to Keynote
• Intro to images, charts, and other objects
• Create a presentation
• Choose how to navigate your presentation
• Open a presentation
• Save and name a presentation
• Find a presentation
• Print a presentation
• Prevent accidental editing
• Undo or redo changes
• Quick navigation
• Change the working view
• Copy text and objects between apps
• Basic touchscreen gestures
• Create a presentation using VoiceOver
• Add or delete slides
• Add and view presenter notes
• Reorder slides
• Group or ungroup slides
• Skip or unskip a slide
• Change the slide size
• Change a slide background
• Add a border around a slide
• Show or hide text placeholders
• Show or hide slide numbers
• Apply a slide layout
• Add and edit slide layouts
• Change a theme
• Add an image
• Add an image gallery
• Edit an image
• Add and edit a shape
• Combine or break apart shapes
• Save a shape to the shapes library
• Add and align text inside a shape
• Add 3D objects
• Add lines and arrows
• Add and edit drawings
• Add video and audio
• Record video and audio
• Edit video and audio
• Add live video
• Set the movie and image formats
• Position and align objects
• Use alignment guides
• Place objects inside a text box or shape
• Layer, group, and lock objects
• Change object transparency
• Fill shapes and text boxes with color or an image
• Add a border to an object
• Add a caption or title
• Add a reflection or shadow
• Use object styles
• Resize, rotate, and flip objects
• Add linked objects to make your presentation interactive
• Select text
• Copy and paste text
• Format a presentation for another language
• Use phonetic guides
• Use bidirectional text
• Use vertical text
• Change the look of text
• Use text styles
• Change text capitalization
• Add drop caps
• Make characters superscript or subscript
• Format fractions automatically
• Format dashes and quotation marks
• Format Chinese, Japanese, or Korean text
• Set tab stops
• Format text into columns
• Adjust line spacing
• Format lists
• Add mathematical equations
• Add borders and rules (lines) to separate text
• Add or delete a table
• Select tables, cells, rows, and columns
• Add or remove rows and columns
• Move rows and columns
• Resize rows and columns
• Merge or unmerge cells
• Change the look of table text
• Show, hide, or edit a table title
• Change table gridlines and colors
• Use table styles
• Resize, move, or lock a table
• Add and edit cell content
• Format dates, currency, and more
• Highlight cells conditionally
• Format tables for bidirectional text
• Alphabetize or sort table data
• Add or delete a chart
• Change a chart from one type to another
• Modify chart data
• Move, resize, and rotate a chart
• Change the look of data series
• Add a legend, gridlines, and other markings
• Change the look of chart text and labels
• Add a chart border and background
• Use chart styles
• Animate objects onto and off a slide
• Animate objects on a slide
• Change build order and timing
• Add transitions
• Present on your iPhone
• Present on a separate display
• Present on iPhone over the internet
• Use a remote
• Make a presentation advance automatically
• Play a slideshow with multiple presenters
• Rehearse on your device
• Play a recorded presentation
• Check spelling
• Look up words
• Find and replace text
• Replace text automatically
• Set your author name for comments
• Highlight text
• Add and print comments
• Send a presentation
• Intro to collaboration
• Invite others to collaborate
• Collaborate on a shared presentation
• See the latest activity in a shared presentation
• Change a shared presentation’s settings
• Stop sharing a presentation
• Shared folders and collaboration
• Use Box to collaborate
• Create an animated GIF
• Post your presentation in a blog
• Use iCloud Drive with Keynote
• Export to PowerPoint or another file format
• Restore an earlier version of a presentation
• Move a presentation
• Delete a presentation
• Password-protect a presentation
• Create and manage custom themes
• Transfer files with AirDrop
• Transfer presentations with Handoff
• Transfer presentations with the Finder
• Keyboard shortcuts
• Keyboard shortcut symbols

Create a presentation in Keynote on iPhone

To create a new presentation, you first choose a theme to use as a starting point. Themes use coordinated fonts and colors for a unified look and often include placeholders that you can replace with your own content.

Create a presentation from a theme

Note: If you’d like the ability to format table and chart data using the conventions of another language, choose the language before choosing a theme. See Format a presentation for another language .

In the theme chooser, tap the category names at the top of the screen to view different themes, then tap a theme to open it.

Some themes aren’t downloaded to your device until you choose them or open a presentation that uses one. If your connection is slow or you’re offline when this happens, placeholder images and slide backgrounds in the presentation may appear at a lower resolution until you’re online again or the theme finishes downloading.

Each slide layout offers a different arrangement of text and images that you use as a starting point for your content.

Do any of the following to build your presentation:

Add text: Double-tap placeholder text to add your own.

To end the presentation, pinch closed anywhere on the screen. For more ways to show a presentation, see Play a presentation on your iPhone or iPad .

Keynote automatically saves your changes as you work, so you don't need to worry about consistently saving your presentation manually. However, it's a good idea to rename your presentation so you can easily find it the next time you want to work on it. You can change the name of the presentation or change where it’s saved at any time.

Create a presentation outline

You can create a text outline of a new presentation in outline view in Keynote. Outline view displays your slides as a hierarchical series of titles, subtitles, points, and media placeholders. You can add and edit text, place images and videos, and change the format of slides in outline view. This is useful for creating an initial draft, taking notes, or focusing on the structure of a new presentation.

Do any of the following:

To quickly add a slide while typing in the last row of a slide, tap Return twice.

Add text: Tap a row in the text outline, then type.

Your presentation is saved automatically as you work, so you don’t lose your work when you close the presentation. Closing the presentation doesn’t quit Keynote.

To learn more about working in outline view, see View slides as text outlines .

To revisit this article, visit My Profile, then View saved stories .

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Apple’s iPhone 15 Marks a New Era

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Every new iPhone in the past few years may have felt like an iterative upgrade—slightly better camera here, slightly better performance there. But Apple's new iPhone 15 lineup is getting a few once-in-a-decade changes that make them stand out in a sea of visually similar iPhones. The company announced the new iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max at its annual September event in Cupertino, California. From the addition of USB-C to the removal of the ill-famed notch, here are all the top features of the new iPhone .

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There's a new port on every new iPhone. After 11 years of the Lightning charging port, its time has come to an end. Replacing it is USB-C , the reversible charging port that's available on Apple MacBooks , iPads , Android phones , Windows laptops , and many more types of devices across various categories. Often dubbed as the “universal connector,” its primary benefit here is that you can finally use the same cable to recharge most of your devices. 

The new port also adds the capability for faster data transfer. However, for the standard iPhone 15 and iPhone 15 Plus, Apple is limiting the data transfer speeds to the current 480 megabits per second. Upgrade to the iPhone 15 Pro models and you're able to unlock up to 10 Gigabits per second thanks to USB 3 support. The company is including a braided and color-matching USB-C to USB-C cable in the box, though this cable is limited to the baseline 480 Mbps transfer speeds. If you want to unlock the full potential of the Pro models, you'll need to buy your own capable cable . 

Unfortunately, while USB-C could have opened the door to faster charging, Apple did not announce any improvement in charging speeds. On the company’s spec page, the official charging speed is still limited to 20 watts. 

Apple has been adding USB-C to many of its own devices since 2015, but it has been collecting licensing fees for the Lightning port, which may partly be why the iPhone has been the longest holdout. However, last year the European Union ruled that USB-C must be on all new phones, tablets, and cameras by the end of 2024, and so here we are. 

Along with USB-C, all four new iPhone models now have the Dynamic Island, which was first introduced and restricted to last year's iPhone 14 Pro models . This is the pill-shaped cutout at the top of the display housing the TrueDepth selfie camera. Gone is the notorious notch that debuted on the iPhone X . But the Dynamic Island, as its name suggests, is adaptive, almost acting like a second screen. If you're waiting for an Uber ride, the driver's arrival time will show up in the Dynamic Island. You can also see passive information from alarms, timers, flight information, and live sports game scores without ever having to hop into an app itself. 

The 6.1-inch iPhone 15 and 6.7-inch iPhone 15 Plus retain the same size as their predecessors. They come in black, blue, green, yellow, and pink. Outside of the Dynamic Island and USB-C, these two models aren't too different. 

They still only have 60-Hz OLED screens when nearly every other phone at their price has smoother, more fluid 120-Hz refresh rate screens . They're powered by the A16 chipset, the very same that powered last year's iPhone 14 Pro models, and they're also stealing the 48-megapixel primary camera from the Pro, enabling them to capture more detail than ever before. The 12-megapixel ultrawide camera is largely the same. Apple, as usual, has announced improvements to its Photonic computational photography engine, so you should expect nicer photos overall, but time will tell.

Apple has saved many more of the upgrades for the Pro models to make them more worthy of the moniker. They are powered by the new A17 Pro chipset, which promises 10 percent faster performance cores, and a 2X faster neural engine. 

Apple says the graphics processor unit is also the “biggest redesign in the history of Apple GPUs,” citing a 20 percent speed bump over its predecessor. Apple says this new GPU can create more detailed environments in mobile games while drawing less power, and it now has hardware-accelerated ray tracing , which is 4X faster. Because of all this, Apple says you can play console games like Resident Evil: Village on the iPhone 15 Pro, and games like the upcoming Assassin's Creed Mirage will have an iPhone version alongside console and PC versions. It'll be interesting to see how the fidelity of these AAA games matches up to their console counterparts.

Nice brushed finish.

You still get the 120-Hz ProMotion screen on the Pro, but Apple has refined the design to slim down the bezels around the display and, more importantly, added a titanium frame. Instead of stainless steel, the titanium 6.1-inch iPhone 15 Pro and 6.7-inch iPhone 15 Pro Max are now much lighter and more durable, which should make the latter easier to wield with one hand. 

The big new camera change here is the addition of a periscope zoom camera exclusively for the iPhone 15 Pro Max model. This technology isn't new—Samsung famously has had a 10X optical zoom camera in its Galaxy Ultra phones for a few years, and last year's Google Pixel 7 Pro uses a 5X optical periscope zoom camera. Here, Apple says it enables 5X optical zoom, allowing you to capture subjects at a distance in high quality. The smaller iPhone 15 Pro is, sadly, still stuck at 3X zoom. 

Another exclusive for the Pro models is the Action Button. If this sounds familiar, it's the same name Apple gave to the extra customizable button on the Apple Watch Ultra , except on the iPhone, it's replacing the classic mute switch that has been on every iPhone since 2007. You can customize this button to trigger certain actions, like muting the phone, turning on the flashlight, or taking a photo with the camera open. 

Apple placed an emphasis on sustainability throughout its September event and announced that it was moving away from leather cases and straps for its devices. It announced a new sustainable fabric material called FineWoven, and it declared that its going to be phasing out leather in favor of recycled and plant-based materials. 

The iPhone 15 and iPhone 15 Plus remain at the same price of $799 and $899, respectively. The iPhone 15 Pro stays at the same price of $999, but the iPhone 15 Pro Max is getting a price increase to $1,199, a $100 jump from their predecessors. However, you now get 256 GB of storage on the iPhone 15 Pro Max, and this is the same price as the 256-GB iPhone 14 Pro Max. These phones will be up for preorder on Friday, September 15, and will officially launch on September 22. Stay tuned for our review soon. 

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The 6 biggest announcements from Apple’s iPhone 15 event

Every year brings something new, and that’s doubly true for smartphones. Summer is on the way out, and while the retreat of the sun is bad news for many, there’s a bright silver lining on this cloud: The release of the Apple iPhone 15 . Apple has brought the basic iPhones into line with the Pro models, giving even the cheapest flagship models access to the Dynamic Island and the design refresh that we loved in last year’s Pro iPhones. But that isn’t all, as the iPhone 15 Pro and Pro Max were also revealed, with improvements of their own.

iPhone 15 and iPhone 15 Plus

Iphone 15 pro and pro max, apple watch series 9, apple watch ultra 2, sustainability updates.

But the iPhone 15 wasn’t the only announcement we heard about today. While the new phones were the centerpiece of Apple’s announcements, we were also treated to the new Apple Watch Series 9 smartwatch and the upgraded Apple Watch Ultra 2 .

You’ve unfortunately missed the chance to watch the announcements as they unfolded, but don’t worry, because we saw it all. Here’s the list of everything Apple announced at the iPhone 15 event.

But before we dive into the Apple iPhone 15, let’s touch on the change we all knew was coming: USB-C.

There’s a new port in town as Apple is getting ahead of the curve where EU legislation is concerned, and so it’s replacing the Lightning port with the standardized USB-C port. That’s the same port you’ll find on most modern iPads, laptops, and Android smartphones, and it will be a relief for anyone who travels with a number of devices. Unfortunately, it does mean the end of Apple’s Lightning port, but with USB-C being capable of much faster charging and data transfer speeds, it’s a change worth getting used to.

Apple is also releasing new USB-C versions of the AirPods  ( they support wireless lossless audio now, too! ), Earpods, and other accessories that previously used a Lightning port. Apple also took a moment to remind everyone that MagSafe exists, so you don’t need to worry about USB-C if you really don’t want to.

The release of a new iPhone every year has long stopped being a surprise, but the Apple iPhone 15 took our breath away anyway. The Apple iPhone 15 comes in a series of stunning pastel colors, including black, blue, green, yellow, and pink. The color has been infused into the iPhone 15’s rear glass, giving it the diffuse look of frosted glass. It’s a striking look and is probably the most visually colorful iPhone since the iPhone XR .

But while the new colors are impressive, the biggest changes can be found around the front of the phone. The iPhone 15 and 15 Plus now have the redesign that debuted with the iPhone 14 Pro, and that means they also have access to the Dynamic Island. While the Dynamic Island still has a lot to prove , this change now gives the flagship iPhone range a unified look, even if the Pro models are clearly going their own way with color — more on that later.

The OLED Super Retina XDR display has smaller bezels than before and reaches 1600 nits (with a peak brightness of 2000 nits), making it brighter and easier to see in sunlight. The iPhone 15 has a 6.1-inch display, while the 15 Plus has a 6.7-inch display, unchanged from last year. Android fans should note that, unlike the Pro models, the new iPhone 15 and 15 Plus are still limited to a 60Hz refresh rate .

The iPhone 15 sports a dual-lens rear camera setup, and it’s seen some major tweaks. The main camera lens packs 48 megapixels, which offers some additional flexibility. If you want incredible high fidelity, then shoot in 48MP mode. Or, if you’re a bit worried about lighting, the iPhone 15 can instead combine four pixels together with pixel binning to maximize light. This results in combined 12MP images, which also helps to keep file sizes down. The high megapixel count also means the 48MP lens can use its inner 12MP as a 2x optical zoom, bringing you closer to the action without sacrificing quality. Portrait mode is getting better too, and the iPhone 15’s camera app will use machine learning to predict if a shot should be in portrait mode or not. You can even change the point of focus and bokeh blur in postprocessing.

Unfortunately, the iPhone 15 will stay a step behind the Pro model where performance is concerned. The iPhone 15 and 15 Plus use last year’s A16 Bionic processor, and while this is still an incredibly powerful chip, it’s slightly disappointing to see Apple keep the basic iPhone model a year behind. However, the battery is bigger than ever, which is always a bonus. The iPhone 15 also has a new Ultra Wideband chip, so you can use it to find your friends — as long as they have a compatible iPhone, too, of course.

Apple loves machine learning, so it’s no surprise it’s been improved again. Voice Isolation is a new feature for phone calls that identifies your voice and removes all other background noise. So if you’re constantly making calls in a noisy environment, this feature is for you. Remember the satellite support from last year ? The iPhone 15 range gets further satellite support, including Roadside Assistance, which will use satellites to get you help while you’re on (or unfortunately off) the road, so you don’t need to worry about being stuck in the sticks without a signal. You’ll get access to these satellites for free for two years with the iPhone 15.

Preorders open on September 15, and the phones release on September 22. The Apple iPhone 15 starts from $799, while the iPhone 15 Plus starts from $899. You’ll be able to trade in an iPhone from the iPhone 11 and newer to get up to $800 off your purchase when purchased through specific carrier deals on monthly payment plans.

Read more about the Apple iPhone 15 and 15 Plus

Is the Apple iPhone 15 Pro an afterthought after the huge upgrades to the iPhone 15? You can bet your bottom dollar it isn’t. Where the iPhone 15’s new pastel colors bring whimsy and light, the new Pro is serious and strong. The iPhone 15 Pro and Pro Max are both made from titanium, a material that’s lighter and stronger than standard steel. But this isn’t just any titanium. It’s grade 5 titanium, an alloy which is even stronger than pure titanium — a truly premium material for a premium phone. The brushed finish adds a darker tone to each of its colors, marking a stark contrast with the iPhone 15.

Slimmer bezels also mean the Pro models are slightly smaller in footprint while retaining their 6.1-inch and 6.7-inch displays. Those displays are Super Retina XDR OLED panels, and these continue to be the only iPhones offered with the ProMotion technology that allows for a variable refresh rate of up to 120Hz.

There’s big news for longtime Apple fans, too: the mute switch is gone. This beloved feature has been replaced by the Action button. But don’t worry, Apple was quick to point out that it still fulfills the same function. Push and hold the button to mute your phone and you’ll feel a distinct haptic vibration, so you can do it in a pocket. The Action button offers more, though, as you can choose from a different number of shortcuts to trigger with a press. This can include opening the camera, starting a timer, turning on the flashlight, and more.

We always expect new silicone, and Apple hasn’t let us down this year. The iPhone 15 Pro is powered by the Apple A17 Pro, the industry’s first 3-nanometer chip. It has two high-performance cores, four high-efficiency cores, and a six-core GPU. The neural engine has 16 cores, making machine learning even faster and more powerful. It’s a stupendously powerful processor, and incredibly, it can handle console-level games like Resident Evil 4 and Resident Evil Village , with Assassin’s Creed Mirage coming to the iPhone 15 Pro as well. It can even handle ray tracing , a jaw-dropping feat for a smartphone.

The iPhone 15 Pro’s 48MP main lens is similar to the one you’ll find in the iPhone 15, but with a few additional tweaks. The iPhone 15 Pro Max is the model that’s getting the most love, though, with the introduction of a periscope zoom lens with a 5x optical zoom. While not as long as the periscope zooms offered by Samsung , it will offer a lot of extra variety for photography lovers. It’s a shame it’s only coming to the Pro Max model, though. The iPhone 15 Pro gets the same 3x optical zoom as last year, which, while a strong lens, is still a disappointment for those who might have wanted a long zoom in a more compact phone.

The Apple iPhone 15 Pro starts from $999, while the iPhone 15 Pro Max starts from $1,199. You’ll be able to trade in an iPhone from the iPhone 11 and newer for up to $1,000 off your new iPhone Pro when purchased through a carrier contract. Preorders launch on September 15, and phones will ship on September 22.

Read more about the Apple iPhone 15 Pro and Pro Max

As everyone expected, there’s a new top smartwatch in town, and it’s called the Apple Watch Series 9 . In the last few years, Apple’s smartwatch has gone from a notable notification slinger to a vital health monitor for millions. Apple hasn’t massively expanded on health and safety this year, but it has added some features worth paying attention to.

The biggest new addition is, er, one that technically already existed. Formerly buried in the accessibility settings, Double Tap has been brought to the forefront and expanded in utility. It’s an easy concept to grasp: tap your index finger and thumb together twice to control your Apple Watch. Double Tap interacts with the primary button on any app, so it can be used to pick up or hang up calls, scroll through widgets on your watch face, or even stop and start exercises. You can even use it to snooze an alarm, a worrying development for those of us with overactive muscle memory and a propensity to oversleep.

The Apple Watch Series 9 also includes the improved Ultra Wideband chip and can now be used to find your iPhone or display Now Playing controls for nearby HomePods. The display brightens to 2000 nits, making it easier to see in bright sunlight, and it drops all the way down to 1 nit for dark rooms.

All those new features need some extra power, so it’s good it came prepared. The new Apple Watch Series 9 is powered by the S9 processor, which Apple claims is 30% faster than the S8 in the Apple Watch Series 8 . While your Apple Watch isn’t likely to need to run anything demanding, it makes sure requests through Siri and other everyday tasks are able to be completed faster. Speaking of Siri, Apple’s digital assistant can now interact with your health data. As such, you can ask Siri how long you slept or vocally log your weight to your assistant.

The new Apple Watch Series 9 was also key to Apple’s presentation on sustainability. The new Apple Watch uses as many recycled materials as possible, including recycled cobalt for the first time ever. The Sport Loop band is made from recycled material, and all Apple Watch manufacturing will be powered by renewable electricity. Apple’s not stopping there: user charging represents a big pull on sustainability, so Apple is investing in green electricity across the world to offset those expected emissions.

The new Apple Watch even comes in a smaller box, allowing Apple to ship more watches per shipment. All of this has made the Apple Watch Series 9 Apple’s first fully carbon-neutral product.

The Apple Watch Series 9 is available for preorder from today and will be released on September 22. Prices start from $399.

Read more about the Apple Watch Series 9

The Apple Watch Series 9 isn’t your only choice in smartwatch, and if you’re really into outdoor pursuits, especially diving and climbing, you should check out the Apple Watch Ultra 2 . While it’s still clear that the Ultra 2’s design is primarily meant for divers and explorers, Apple took a moment to highlight that the Apple Watch Ultra 2 works equally well with the new features for jogging and cycling. You certainly won’t struggle to see the screen during any outdoor activity, thanks to a display that can reach 3,000 nits in brightness.

Thanks to also including the same S9 system in a package (SiP) as the Apple Watch Series 9, the Apple Watch Ultra 2 also has access to the new Double Tap feature and improved Siri features. The battery life will really appeal to those who spend hours outdoors, thanks to the 36 hours of battery life and 72 hours in low-power mode. The case is made from 95% recycled material, and if paired with a recycled Sport Loop, it’s also carbon neutral.

Like the Series 9, the Apple Watch Ultra 2 releases on September 22, with preorders opening today. It will cost $799.

Read more about the Apple Watch Ultra 2

Apple is serious about sustainability, and it took a moment to update us on its vision for carbon neutrality, Apple 2030 . All plastic will be eliminated from packaging by the end of 2024, with recycled plastics playing a big part in Apple’s watch straps going forward. Apple is making big use of recycled materials as a whole, using 100% recycled aluminum in MacBooks, Apple TVs, and Apple Watches. The Apple Watch Series 9 makes significant use of recycled materials, such as copper, gold, and even cobalt.

Incredibly, Apple also made a big announcement on leather. Namely, Apple won’t be using leather in any new products. It’s being replaced by FineWoven, a 68% recycled material that feels like suede and should help to cushion the blow for fans of leather. Hermes and Nike’s bands will also include a large amount of recycled materials, removing yet more plastic from the ecosystem.

Apple also runs off 100% clean electricity, including its offices, stores, and data centers, and over 300 suppliers have also agreed to only use renewable electricity. Apple is also serious about reforestation and has planted several new forests in Paraguay and Brazil, as well as grasslands in Kenya, and helped to restore mangroves in Colombia. It has also reduced its water usage by 63 billion gallons.

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I’ve been using iPhones ever since the first model launched in 2008, and my daily driver for the past year has been the iPhone 15 Pro. It's safe to say I'm a big Apple fan. Even so, I can’t help but think the Google Pixel 9 Pro is one of the best smartphones released this year.

In fact, I would even go as far as to say that the Pixel 9 Pro is the iPhone Pro I’ve always wanted. Yes, it’s just that good. Let me explain why. The importance of smartphone size

It's almost time, everyone. Following months and months of nonstop leaks and rumors, it's almost time for Apple to announce its next batch of iPhones.

Apple has sent out press invitations to its next big event, with an invitation that shows a glowing Apple logo in blue, purple, pink, and orange with the tagline "It's Glowtime."

We are just two weeks away from Apple's expected introduction of the iPhone 16 series. With such a short amount of time left before the big announcement, there's not much we don't already know about the company's upcoming handsets. However, new details are still trickling out.

The Elec media outlet has reported that LG Innotek, a Korean component manufacturer, is producing the first round of telephoto camera sensors for the iPhone 16 Pro and iPhone 16 Pro Max. This company previously supplied similar parts for the iPhone 15 Pro Max. LG will also collaborate with Jahwa Electronics to provide each phone's optical image stabilization (OIS) actuator.

Designed to be loved.

Get to know iPhone.

Apple intelligence.

AI‑opening possibilities. 1

AI-opening possibilities.

Apple Intelligence coming this fall 1

Now that’s smart.

Our latest iPhone models are built for Apple Intelligence, the personal intelligence system that helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple. 1

Find just the right words.

Writing Tools can proofread your text and rewrite different versions until the tone is just right, and summarize selected text with a simple tap. They're available nearly everywhere you write, including third-party apps.

Express yourself visually.

Make a Genmoji right in the keyboard to match any conversation. Want to create a rainbow cactus? You got it. Just provide a description to see a preview.

A new era for Siri.

Awareness of your personal context enables Siri to help you in ways that are unique to you. Can’t remember when your mom’s flight is arriving? Siri can help find what you’re looking for, without compromising your privacy.

Designed to protect your privacy at every step.

With Private Cloud Compute, Apple Intelligence can draw on larger, Apple‑designed server‑based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

Cutting-Edge Cameras

Picture your best photos and videos..

Stunning made simple.

The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color. Want to take the perfect shot in record time? Our latest models have Camera Control, giving you an easier way to quickly access camera tools.

Make movies like the movies.

iPhone records in HDR, so whether you use Action mode to steady really shaky scenes as you shoot or capture striking slo‑mo shots in 4K 120 fps Dolby Vision on iPhone 16 Pro — every frame looks incredible.

Keep on zoomin’.

With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close‑ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back.

Chip and Battery Life

Fast that lasts..

Supersmart, superspeedy Apple silicon.

iPhone chips enhance everything you do. Our latest chips unlock Apple Intelligence, power advanced photo features like latest‑generation Photographic Styles, and enable AAA gaming.

Long-lasting battery life? 100%.

Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like watching up to 33 hours of video on iPhone 16 Pro Max. 2

Made for 5G.

iPhone + 5G = a superfast experience. 3 And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.

Power. Fully. Fast.

Snap on a new MagSafe Charger. 4 Or plug in a USB‑C Power Adapter. iPhone 15 and later also have USB‑C, so you can charge your iPhone with the same cable as your Mac and iPad. 5

Beautiful and durable, by design.

Beautiful and durable, by design.

Second to none..

iPhone is known for its iconic design and premium materials — like iPhone 16 Pro, which is forged in titanium. On the brilliant display, Dynamic Island bubbles up important info so you don’t miss a beat.

Last phone standing.

iPhone has a Ceramic Shield material that’s tougher than any smartphone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee, and soda. 6

Ease of use.

We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.

Environment

Recycle. reuse. repeat..

Innovation in conservation.

Our disassembly robots — Daisy, Dave, and Taz — recover crucial materials like gold, cobalt, tungsten, and rare earth elements from recycled iPhone devices, so they can be used to make new ones.

More recycled content? Naturally.

We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: Our latest models contain 95 percent recycled lithium in the battery cathode — a first for Apple. 7

Apple Trade In.

When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit toward your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.

Planet-worthy packaging.

For the first time, iPhone packaging is 100 percent fiber based. 8 And there’s no plastic wrap in or around the box.

On track to carbon neutral.

Our stores, offices, and data centers are already carbon neutral. By 2030, Apple will be carbon neutral across our entire carbon footprint.

Your data. Just where you want it.

Your data. Just where you want it.

Groundbreaking privacy protections..

Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.

Sign in safely.

The new Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords, and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.

Browse securely.

Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages, and removes tracking added to URLs as you browse.

Share privately.

All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.

Pay the Apple Pay way.

When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants, either. 9

Customize Your iPhone

Make it you. through and through..

Customization on Lock. Home. And beyond.

Swap out your Lock Screen controls for ones you use more often — you can even assign a control to the Action button. Tint your Home Screen icons and widgets or let iOS choose a color to match your wallpaper.

iPhone for all.

Built-in accessibility features help you do what you love in the ways that work best for you. For example, Eye Tracking lets you navigate iPhone with just your eyes, thanks to the power of on-device machine learning and the front-facing camera.

Peace of Mind

Helpful safety features. just in case..

Out of range. Not out of reach.

Unique safety features allow iPhone to connect to satellite frequencies — so you can send and receive messages via satellite, text emergency services, or get roadside assistance when you don’t have cell service or Wi‑Fi. 10

Everyday reassurance.

With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.

Switch to iPhone.

You have an android phone. but want an iphone. see how easy it is to switch..

Explore the lineup.

• Compare all models

New iPhone 16 Pro

The ultimate iPhone.

Apple Intelligence 1

A18 Pro chip with 6-core GPU

Camera Control

Pro camera system

Our most advanced 48MP Fusion camera

5x Telephoto camera

48MP Ultra Wide camera

Up to 33 hours video playback 2

New iPhone 16

A total powerhouse.

A18 chip with 5-core GPU

Advanced dual-camera system

48MP Fusion camera

2x Telephoto

12MP Ultra Wide camera

Up to 27 hours video playback 2

iPhone 15

As amazing as ever.

— Apple Intelligence not applicable

A16 Bionic chip with 5-core GPU

— Camera Control not applicable

Dual-camera system

48MP Main camera

Up to 26 hours video playback 2

iPhone 14

All kinds of awesome.

A15 Bionic chip with 5-core GPU

12MP Main camera

— Telephoto camera not applicable

iPhone SE

Serious power. Serious value.

A15 Bionic chip with 4-core GPU

Single-camera system

— Ultra Wide camera not applicable

Up to 15 hours video playback 2

Take a closer look at our latest models.

A guided tour of iphone 16 & iphone 16 pro.

Why Apple is the best place to buy iPhone.

• Shop iPhone

Save with Apple Trade In.

Get credit toward iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher. **

Apple Trade In

Trade in your eligible device for credit..

Just add a trade‑in when you choose a new product. Once your eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.

Learn more about Apple Trade In

Pay over time, interest-free .

When you choose to check out with Apple Card Monthly Installments. 11

Ways to Buy

Apple card monthly installments..

Pay for your new iPhone over time, interest‑free with Apple Card. 11 Simply choose to check out with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.

Learn more about Apple Card Monthly Installments

Apple. Your one-stop shop for incredible carrier deals.

Get up to $1000 in credit on a new iPhone with AT&T, Boost Mobile, T‑Mobile, or Verizon. Trade‑in may be required. 12

Get flexible delivery and easy pickup.

Choose two‑hour delivery from an Apple Store, free delivery or easy pickup options.

Delivery & Pickup

Flexible delivery and pickup options..

Get your new Apple products quickly and easily with 2‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.

Learn more , delivery and pickup options

Shop live with a Specialist.

Let us guide you live over video and answer all of your questions.

Guided video shopping

We can help you choose the product you need while guiding you through the online Apple Store. You won’t appear on camera. Available 7 a.m.‑7 p.m. PT

Shop together with a Specialist

Meet your new iPhone with Personal Setup.

Jump into online sessions with a Specialist to set up your iPhone and discover new features.

Personal Setup

Jump into online, one‑on‑one sessions..

When you buy your new iPhone directly from Apple, you’ll get access to Personal Setup. In these guided online sessions, a Specialist can walk you through setup, or focus on features that help you make the most of your iPhone. Best of all, you can join whenever works for you, from wherever you are.

Learn more about your new iPhone

Explore a shopping experience designed around you.

Use the Apple Store app to get a more personal way to shop.

Apple Store App

Shop in the apple store app, tailored specifically for you..

Get personalized product recommendations, compare models, access your Saved Items, and track your orders. Plus, opt in today to get updates on new products, promotions, flexible payment options, and store events.

Scan the QR code to get started.

Download the Apple Store app

iPhone essentials.

• All iPhone accessories

Snap on a magnetic case, wallet, or both. And get faster, efficient wireless charging.

Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.

Significant others.

Iphone and mac.

With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages right from your Mac. You can even copy images, video, or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.

iPhone and Apple Watch

Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction. 13 To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.

iPhone and AirPods

Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the day.