graphic designer business plan pdf

Item added to your cart

Here is a free business plan sample for a graphic design services.

If you're passionate about graphic design and are considering turning your creativity into a career, you've landed on the perfect page.

In the content that follows, we will present you with a comprehensive business plan outline tailored for a graphic design venture.

As you might be aware, a strategic business plan is crucial for any aspiring entrepreneur. It serves as a roadmap, guiding you through establishing your brand, setting clear objectives, and outlining your approach to attract clients and grow your business.

To jumpstart your journey, you can utilize our graphic designer business plan template. Our team is also on standby to provide a free review and offer feedback on your completed plan.

How to draft a great business plan for your graphic design services?

A good business plan for a graphic designer must reflect the unique aspects of the creative services industry.

To start, it's important to provide a comprehensive overview of the design market. This includes current statistics and identifying emerging trends within the industry, similar to what we've incorporated in our graphic design business plan template .

Your business plan should articulate your vision clearly. Define your niche (such as logo design, branding, web design, etc.), identify your target market (startups, small businesses, large corporations, individual clients), and establish your unique value proposition (customized solutions, quick turnaround, specific design expertise).

Market analysis is a critical component. This means understanding your competitors, staying abreast of design trends, and knowing your potential clients' needs and preferences.

For a graphic designer, it's essential to showcase your portfolio. Detail the range of services you offer - from print to digital design - and demonstrate how these services can solve the problems or meet the needs of your target audience.

The operational plan should outline your work environment, whether it's a home office or a rented studio space, your hardware and software setup, and your process for managing projects and client communications.

Quality of work is paramount in graphic design. Emphasize your design process, attention to detail, and commitment to delivering high-quality, impactful designs.

Discuss your marketing and sales strategy. How will you build your brand and attract new clients? Consider your promotional tactics, networking strategies, and client retention plans.

Having a digital strategy, including a professional website and an active presence on platforms like Instagram or Behance, is crucial for showcasing your work and reaching potential clients.

The financial section is vital. It should cover your pricing model, sales projections, operational expenses, and the point at which your business will become profitable.

As a graphic designer, your income may vary based on project size and frequency, so it's important to have a clear financial plan. For assistance, you can refer to our financial forecast for graphic designers .

Compared to other business plans, a graphic design plan must focus more on intellectual property rights, portfolio development, and client acquisition strategies.

A well-crafted business plan will not only help you clarify your business strategy but also attract clients or secure financing.

Lenders and investors are interested in a solid market analysis, realistic financial projections, and a clear understanding of how you will manage your design projects and client relationships.

By presenting a detailed and substantiated plan, you show your professionalism and dedication to the success of your graphic design business.

To achieve these goals efficiently, you can fill out our graphic design business plan template .

A free example of business plan for a graphic design services

Here, we will provide a concise and illustrative example of a business plan for a specific project.

This example aims to provide an overview of the essential components of a business plan. It is important to note that this version is only a summary. As it stands, this business plan is not sufficiently developed to support a profitability strategy or convince a bank to provide financing.

To be effective, the business plan should be significantly more detailed, including up-to-date market data, more persuasive arguments, a thorough market study, a three-year action plan, as well as detailed financial tables such as a projected income statement, projected balance sheet, cash flow budget, and break-even analysis.

All these elements have been thoroughly included by our experts in the business plan template they have designed for a graphic designer .

Here, we will follow the same structure as in our business plan template.

Market Opportunity

Market data and figures.

The graphic design industry is a dynamic and evolving field with significant impact on various sectors.

Recent estimates value the global graphic design market at over $45 billion, with expectations for continued growth as businesses increasingly rely on visual content to communicate with their audiences.

In the United States alone, there are over 250,000 graphic design businesses, contributing to an annual revenue of approximately $15 billion for the industry.

These figures underscore the critical role of graphic designers in branding, marketing, and multimedia industries, highlighting their economic importance.

The graphic design landscape is shaped by several emerging trends and technological advancements.

Minimalism continues to dominate design preferences, with a focus on simplicity and clean lines. This is complemented by bold typography and vibrant color schemes that capture attention.

There is a growing emphasis on personalized and custom graphics, as businesses seek to stand out in a crowded marketplace with unique visual identities.

Advancements in design software and tools, such as virtual reality and augmented reality, are opening new avenues for immersive and interactive designs.

Additionally, the rise of social media platforms has led to an increased demand for engaging and shareable graphic content.

Environmental consciousness is also influencing design choices, with a push towards sustainable practices and materials in print design.

These trends reflect the graphic design industry's adaptability and its role in shaping how businesses and individuals communicate visually in the digital age.

Success Factors

Several factors contribute to the success of a graphic designer or design firm.

First and foremost, the ability to produce high-quality, innovative designs that effectively communicate a client's message is paramount.

Creativity and a strong understanding of design principles are essential for delivering compelling visual content.

Staying current with the latest design software and technologies can provide a competitive edge and enable designers to offer cutting-edge solutions.

Networking and building strong relationships with clients and other industry professionals can lead to referrals and repeat business.

Excellent customer service and the ability to work within deadlines and budgets are also critical for client satisfaction and retention.

Ultimately, a graphic designer's success hinges on their ability to adapt to industry trends, manage projects efficiently, and consistently deliver designs that resonate with target audiences.

The Project

Project presentation.

Our graphic design venture is tailored to cater to the increasing need for professional and creative visual communication solutions. Situated in a vibrant business district or operating online, this service will offer a comprehensive suite of graphic design services, including branding, logo design, marketing materials, web design, and more, all crafted with a keen eye for detail and contemporary aesthetics.

The emphasis will be on delivering bespoke, impactful, and visually compelling designs that resonate with the target audience and enhance our clients' brand identity.

This graphic design initiative aims to become a go-to resource for businesses and individuals alike, seeking to elevate their visual presence in a competitive market.

Value Proposition

The value proposition of our graphic design service is centered around providing innovative and personalized design solutions that effectively communicate our clients' brand message.

Our dedication to artistic excellence, strategic thinking, and customer satisfaction offers a transformative visual experience, while supporting the marketing goals and brand recognition of our clients.

We are committed to fostering a collaborative environment where clients feel understood and valued, and aim to educate them on the importance of professional design in achieving business success.

Our graphic design service strives to be a cornerstone for clients, delivering not just designs, but a visual language that speaks directly to their audience and distinguishes them from the competition.

Project Owner

The project owner is a seasoned graphic designer with a passion for visual storytelling and a knack for translating ideas into compelling design concepts.

With a background in graphic design and a portfolio that showcases a wide range of successful projects, they are poised to create a graphic design service that is renowned for its creativity, client-focused approach, and ability to deliver results.

Driven by a mission to empower brands through design, they are committed to staying ahead of industry trends and leveraging their expertise to provide clients with cutting-edge visual solutions.

Their dedication to the craft of design and their desire to make a lasting impact on clients' businesses are the driving forces behind this venture, aiming to set a new standard in the graphic design landscape.

The Market Study

Target market.

The target market for a graphic design business can be segmented into various groups.

Firstly, there are small to medium-sized businesses in need of branding, marketing materials, and digital design services to establish and maintain their market presence.

Secondly, individual entrepreneurs and professionals who require personal branding and promotional designs to enhance their visibility and credibility in their respective fields.

Additionally, the market includes larger corporations seeking to outsource creative projects, such as annual reports, corporate identity packages, and advertising campaigns.

Lastly, other potential clients include non-profit organizations, educational institutions, and event planners looking for design services for campaigns, events, and informational materials.

SWOT Analysis

A SWOT analysis for a graphic design business might highlight the following:

Strengths could include a strong portfolio showcasing a wide range of design skills, a well-established network of clients, and a reputation for creativity and timely delivery.

Weaknesses might involve the challenge of staying updated with the latest design software and trends, or the potential for workload fluctuations due to project-based work.

Opportunities could arise from the growing need for digital design with the increase in online businesses, as well as the potential to expand services to include web design and social media management.

Threats may include intense competition from other freelance designers and design agencies, as well as the need to continuously adapt to changing design technologies and client preferences.

Competitor Analysis

Competitor analysis for a graphic design business shows a diverse and competitive landscape.

Direct competitors include other freelance graphic designers and design agencies that offer similar services.

These competitors vie for clients by showcasing their design expertise, client testimonials, and portfolio quality.

Competitive advantages may be found in specialized design services, niche market expertise, strong client relationships, and a unique creative approach.

Understanding the strengths and weaknesses of these competitors is crucial for carving out a unique market position and developing client acquisition and retention strategies.

Competitive Advantages

The competitive advantages of a graphic design business may revolve around personalized service and a unique design aesthetic.

Offering tailored design solutions that align with a client's brand identity and business goals can set a designer apart from competitors.

Additionally, staying abreast of design trends and incorporating innovative techniques can enhance the appeal of the services offered.

Building a reputation for reliability, effective communication, and exceeding client expectations can foster long-term relationships and lead to repeat business and referrals.

Transparency in the design process and clear pricing structures also contribute to building trust and satisfaction among clients.

You can also read our articles about: - how to offer graphic design services: a complete guide - the customer segments of a graphic design services - the competition study for a graphic design services

The Strategy

Development plan.

Our three-year development plan for the graphic design business is designed to be dynamic and responsive to the evolving market.

In the first year, we will concentrate on building a robust portfolio and establishing a strong online presence to attract a diverse client base.

The second year will be focused on expanding our services to include branding packages, web design, and digital marketing, thereby offering a comprehensive suite of design solutions to our clients.

In the third year, we aim to collaborate with advertising agencies and corporate clients to secure larger projects and recurring contracts.

Throughout this period, we will prioritize staying ahead of design trends, investing in cutting-edge software, and continuously improving our technical skills to deliver exceptional value to our clients.

Business Model Canvas

The Business Model Canvas for our graphic design business targets entrepreneurs, small businesses, and corporations in need of professional visual content.

Our value proposition is centered on delivering high-quality, custom design work that effectively communicates our clients' brand messages.

We offer our services through various online platforms, utilizing key resources such as our design software, creative expertise, and a network of professional contacts.

Key activities include client consultations, design creation, project management, and ongoing client support.

Our revenue streams are generated from project-based fees, retainer agreements, and design service packages, while our costs are mainly associated with software subscriptions, marketing, and professional development.

Access a detailed and editable real Business Model Canvas in our business plan template .

Marketing Strategy

Our marketing strategy is built on showcasing our design expertise and building relationships with clients.

We plan to create a strong portfolio that demonstrates our range of skills and past successes. This will be complemented by testimonials and case studies to build credibility.

Networking events, social media marketing, and collaborations with influencers in the design community will help us reach a wider audience.

We will also offer free resources, such as design tips and templates, to engage potential clients and position ourselves as thought leaders in the industry.

Risk Policy

The risk policy for our graphic design business focuses on mitigating risks associated with client acquisition, project delivery, and data security.

We will implement clear contracts to define project scopes and deliverables, ensuring client expectations are managed effectively.

Regular data backups and adherence to cybersecurity best practices will protect our work and client information.

Cost management strategies will be in place to maintain financial stability, and professional indemnity insurance will cover any potential legal issues related to our design work.

Our commitment is to provide high-quality design services while safeguarding our business and our clients' interests.

Why Our Project is Viable

We are confident in the viability of our graphic design business due to the ever-increasing demand for professional visual content across all sectors.

With a focus on creativity, client satisfaction, and adaptability, we are well-positioned to capture market share and build a reputable brand.

We are enthusiastic about the opportunity to enhance our clients' visual communication strategies while growing a sustainable and innovative design business.

We remain flexible to industry changes and client needs, and we are excited about the future prospects of our graphic design venture.

You can also read our articles about: - the Business Model Canvas of a graphic design services - the marketing strategy for a graphic design services

The Financial Plan

Of course, the text presented below is far from sufficient to serve as a solid and credible financial analysis for a bank or potential investor. They expect specific numbers, financial statements, and charts demonstrating the profitability of your project.

All these elements are available in our business plan template for a graphic designer and our financial plan for a graphic designer .

Initial expenses for our graphic design business include investing in high-quality design software, powerful computing equipment to handle complex design tasks, setting up a professional website portfolio, acquiring licenses for stock images and fonts, and costs related to brand creation and launching targeted marketing campaigns to reach potential clients.

Our revenue assumptions are based on a thorough analysis of the market demand for graphic design services, considering the importance of strong visual branding for businesses and the increasing need for digital content.

We anticipate a steady growth in client acquisition, starting modestly and expanding as our portfolio and reputation in the graphic design industry strengthen.

The projected income statement indicates expected revenues from our design services, production costs (software subscriptions, design assets), and operating expenses (workspace rent, marketing, salaries for any support staff, etc.).

This results in a forecasted net profit essential for assessing the profitability of our graphic design venture over time.

The projected balance sheet reflects assets specific to our business, such as design software, hardware, and any pre-paid subscriptions, and liabilities including debts and anticipated expenses.

It shows the overall financial health of our graphic design business at the end of each period.

Our projected cash flow budget details incoming and outgoing cash flows, allowing us to anticipate our cash needs at any given time. This will enable us to manage our finances effectively and avoid cash flow problems.

The projected financing plan lists the specific financing sources we plan to use to cover our startup expenses.

The working capital requirement for our graphic design business will be closely monitored to ensure we have the necessary liquidity to finance our daily operations, including software subscription fees, marketing efforts, and any outsourced services or staff salaries.

The break-even point specific to our project is the level of sales needed to cover all our costs, including startup expenses, and start making a profit.

It will indicate when our business will become profitable.

Performance indicators we will track include the profit margin rate on our design services, the liquidity ratio to assess our ability to cover short-term financial obligations, and the return on investment to measure the effectiveness of our capital invested in the business.

These indicators will help us evaluate the financial health and overall success of our graphic design business.

If you want to know more about the financial analysis of this type of activity, please read our article about the financial plan for a graphic design services .

• Choosing a selection results in a full page refresh.
• Opens in a new window.

Graphic Design Business Plan Template

Written by Dave Lavinsky

Graphic Design Business Plan

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their graphic design businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a graphic design business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Graphic Design Business Plan?

A business plan provides a snapshot of your business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes research to support your business plans.

Why You Need a Business Plan for a Graphic Design Business

If you’re looking to start a graphic design business, or grow your existing graphic design business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your graphic design business in order to improve your chances of success. Your business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Graphic Design Businesses

With regards to funding, the main sources of funding for a graphic design business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a graphic design business is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan. Venture capitalists will not fund a graphic design business. They might consider funding a graphic design business with a national presence, but never an individual location. This is because most venture capitalists are looking for millions of dollars in return when they make an investment, and an individual location could never achieve such results.

Finish Your Business Plan Today!

How to write a business plan for a graphic design company.

If you want to start a new graphic design business or expand your current one, you need a business plan in the proper business plan format . Below are links to each section of your graphic design business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of graphic design business you are operating and the status. For example, are you a startup, do you have a business that you would like to grow, or are you operating a chain of graphic design businesses.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the graphic design industry. Discuss the type of graphic design business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing strategy. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of business you are operating.

For example, you might operate one of the following types of graphic design businesses:

• Publishing graphic design : this type of business creates eye-catching visual materials for books, magazines, and newspapers.
• Website graphic design : this type of business creates user-friendly and aesthetically pleasing website pages.
• Product graphic design : this type of graphic design studio creates illustrations and prototypes of various products.

In addition to explaining the type of graphic design business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of client contracts, contract renewals, revenue generated, number of referrals, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the graphic design business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the graphic design industry educates you. It helps you understand the market in which you are operating. 

Secondly, research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your graphic design business plan:

• How big is the graphic design industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your graphic design business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your graphic design business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: business owners and entrepreneurs, bloggers, marketing professionals. 

As you can imagine, the customer segment(s) you choose will have a great impact on the type of graphic design business you operate. Clearly, entrepreneurs would want different service options and would respond to different marketing promotions than bloggers, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. You can find demographic information for various locations on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your Graphic Design Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other graphic design businesses. 

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes low-cost freelance platforms and design tools like Canva. You need to mention such competition to show you understand that not everyone who needs graphic design will utilize a graphic design company.

With regards to direct competition, you want to describe the other graphic design businesses with which you compete. Most likely, your direct competitors will be graphic design businesses in the same niche.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of clients do they serve?
• What types of graphic design services do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide superior services?
• Will you provide services that your competitors don’t offer?
• Will you make it easier or faster for customers to use your services?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a graphic design business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of graphic design business that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to graphic design, will you provide unlimited revisions, a dedicated project manager, or free mock-ups?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your graphic design company. Most likely, your graphic design business can be operated remotely, and you can serve several geographic locations at once. Mention how your remote graphic design business offers ample opportunities. 

Promotions : The final part of your graphic design marketing plan is the promotions section. Here you will document how you will drive customers to your location(s) or website. The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites 
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your graphic design business, including project management, sales and outreach, and design work.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to work with your 100th client, or when you hope to reach $100,000 in revenue. It could also be when you expect to partner with a major brand or complete your first graphic design case study.  

Management Team

To demonstrate your graphic design business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company. 

Ideally you and/or your team members have direct experience in managing graphic design businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing graphic design companies or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you work with 60 clients per year or 120? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your graphic design business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt. For example, let’s say an advertising agency approached you with a $75,000 contract to provide graphic design services for their clients on an annual basis. Let’s further assume the contract would cost you $75,000 to fulfill in terms of increased staffing costs. Well, in most cases, you would have to pay that $75,000 now for employee salaries, software, image licensing, etc. But let’s say the company didn’t pay you for 180 days. During that 180-day period, you could run out of money.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a graphic design business:

• Business build-out including website design and branding fees, hosting, advanced digital security and encryption, etc.
• Cost of equipment like design software, high-speed internet, project management platforms, etc
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your trademark or copyright information.  

Graphic Design Business Plan Template PDF

You can download our graphic design business plan PDF to help you get started on your own business plan.  

Putting together your own business plan for a graphic design business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the graphic design industry, your competition, and your customers. You will have developed a marketing strategy and will really understand what it takes to launch and grow your own graphic design business.  

Don’t you wish there was a faster, easier way to finish your Graphic Design business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success. Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Graphic Design Business Plan

Start your own graphic design business plan

The Metolius Agency

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

The Metolius Agency is a Eugene, Ore. based graphic design and visual communications firm.  Metolius will be concentrating on corporate identity of established companies.  The targeted customer is a small- to medium-size company that has been established for five to 15 years.  The company has done well with the business so far, but they are in need of a new corporate identity to allow them to move to the next level.

Metolius will operate out of a small office in the downtown area.  For months one through seven, Kiev Lartiste will be the sole employee.  By month seven, Kiev will be hiring an assistant to help with design work as well as administrative details.

Metolius will offer companies a fresh perspective regarding corporate identity and visual communication.  Kiev has a unique background where he has business skills and creative skills.  Most firms come solely from creative backgrounds.  While this is useful for the crafting of logos and other devices of visual communication, it lacks the intuitive business mindset that Kiev brings to the firm.  This competitive edge allows Kiev to bring both an aesthetic design focus as well as a practical, quantitative mindset that adds value to the service offerings by creating solutions that have both creative elements combined with rational, business ideas.  This is useful since the clients are more business oriented.

Metolius will grow their customer base by providing clients with well-priced projects due to reasonably low overhead, creative, practical designs that add more value than competing graphical art firms, and superior customer attention.  The Metolius Agency will reach profitability by month nine and generate $27,347 in profits by year three. 

1.1 Objectives

The objectives for the first three years of operation include:

• To develop a start-up graphics agency that will grow to profitability within year two.
• To create a company whose primary goal is to exceed customer’s expectations.
• To create a firm that provides the target customers with valuable services and provides the owner with a flexible, creative, fun, and profitable business opportunity.

1.2 Mission

The Metolius Agency’s mission is to provide the customer with creative and practical graphic design work and visual communication services.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

1.3 Keys to Success

The keys to success are:

• Professionalism
• Practical insight
• Enjoyment of the experience

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

The Metolius Agency is a start-up graphics firm that serves small- to medium-sized companies.  The firm will be based in Eugene, Ore. and will operate from a small, downtown office.

2.1 Company Ownership

The Metolius Agency is a sole proprietorship owned and operated by Kiev Lartiste.

2.2 Start-up Summary

The Metolius Agency will incur the following start-up costs:

• Assorted office furniture including two filing cabinets, two work desks, a couch and two chairs for the waiting area, a round table with chairs, and assorted fixtures for the office.
• Two computers, each with 21″ monitors, graphic tablet, black and white laser printer, inkjet color printer, scanner, CD-RW, and the following software: Illustrator, Freehand, Quark, Photoshop, Font Management Utilities, Traffic Office Manager (a scheduling and billing software), and Microsoft Project.
• Development of the website which will include design time by Kiev and implementation from a University of Oregon computer science graduate student.
• A current library of requisite magazines and journals.
• A DSL connection.
• Assorted office supplies.
• Stationary and brochures.
• Legal fees regarding business formation, creation of standard client contracts, and other general advice.

Please note that the following items which are considered assets to be used for more than a year will be labeled long-term assets and will be depreciated using G.A.A.P. approved straight-line depreciation method.

The Metolius Agency provides graphic design and visual communication services to established, primarily Eugene-based, companies.  Some of the services offered are corporate identity, marquees, logos, branding, and packaging. 

The pricing of the projects are typically estimated as a project-based cost.  The project cost will be estimated by the approximate number of hours needed to complete the project.  Generally, Kiev will be charging $75 an hour for his services.

The majority of services will be provided at The Metolius Agency’s office space.  This office will be modern, practical, and sleek.  This is very important because the office of a graphic designer is to a large degree a piece of their portfolio and reflects their work product.  Therefore, a decent amount of money will be used to develop a proper appearing business office.

Market Analysis Summary how to do a market analysis for your business plan.">

The Metolius Agency will be targeting small- to medium-sized companies.  What these companies have in common is they have started as a small company with a good idea and have grown into a larger, more mature company that must now decide if they are going to maintain the current business strategy, or reinvigorate the company, employ professional service providers, and move to the next level.

4.1 Market Segmentation

The Metolius Agency has two distinct customer groups which they will concentrate on:

• Small-size companies: typically five to 15 employees
• Medium-size companies: 15 to 40 employees

These companies started with a valuable concept and leveraged their original grassroots visual communication elements. Now that they have matured into a larger company, they can no longer rely on the original grassroots corporate identity. These companies are in need of a professional firm like The Metolius Agency to expand their identify and take them to that same level as their competitors and be able to compete.

4.2 Target Market Segment Strategy

The market segments will be targeted in a number of different ways.  It must be noted that graphics firms generate visibility and sales not through advertising, but through networking and client referrals.  The methods used for the target market segment strategy will be:

• Networking. The networking will be based on leveraging Kiev’s personal and professional relationships that he has developed after spending years in the industry.  Ways of networking include sending out notecards to all acquaintances announcing the opening of The Metolius Agency, periodically meeting with people to catch up–as well to continue to network which means to find out who this person knows within the target companies that Metolius will try to turn into customers. 
• Client referral. A lot of business is derived through referrals.  Some of the referrals will come through the Chamber of Commerce, some of the referrals will come from customers.  Recognizing that referrals will be a good source of new customers, Kiev will be in constant contact with the Chamber.  In addition to being in contact with them, Kiev will investigate the possibility of doing a small project pro bono for the Chamber.  This will be done to let the Chamber view an example of The Metolius Agency’s work.  It will also provide a reason for the Chamber to recommend The Metolius Agency.  Kiev will work very hard to satisfy all of his customers.  By making sure that he exceeds their expectations, he will increase the likelihood that he will receive referrals from satisfied customers.
• Targeted customer acquisition. This is the researching and strategic formulation to attract a chosen company to become a customer.  Kiev will put together a list of 20-30 companies that would be excellent customers.  Once these companies have been identified, Kiev will devise a strategy to target these companies as customers by initially determining what value Metolius can offer them. Eventually, the goal is to be able to meet with the decision maker of the company and present them with a portfolio of Kiev’s past work as well as the proposed value Kiev can offer them.

4.3 Service Business Analysis

Within the last seven to 10 years, there has been a trend in the industry for the general advertising agencies, that previously only worked with advertising, to act as a full-service agency that not only prepares advertisements, but also does a lot of the creative work in-house instead of outsourcing it.  This trend toward full-service agencies has continued.  To a large degree it is occurring due to higher profit margins for the service providers.  The Metolius Agency will be bucking this trend and concentrating on their specific skill set.

4.3.1 Competition and Buying Patterns

The following are examples of the different types of competitors:

• Large advertising agencies: over the years these firms have increased their number of service offerings from selling media forms of advertising, to a full-service company that develops creative work in-house, working with companies to develop corporate identity, etc.
• Freelance designers: these competitors are similar to Kiev because they are typically a one-man operation, often operating out of their own home.  Often the freelance designers are just getting into the business and are trying to get experience, or they have left a firm in search of a more flexible lifestyle.  Some freelance designers are well experienced and can offer the same professional level of quality the large agencies offer.
• Kinko’s: while Kinko’s is not a true competitor, it is a substitute competitor that should be mentioned. Kinko’s stores do not have a true creative department, but for some of the larger accounts, it offers free creative services as a value-added feature to the larger customer.  These services are typically provided by an employee who has introductory or intermediate skills using graphic design software such as Quark or Freehand, and in a small amount of time can generate creative images for the client.  These services are typically not billed but used as a value-added benefit.  While the price is quite good, the customer must recognize the fact that these services are not on par with a professional agency.

Strategy and Implementation Summary

The Metolius Agency’s marketing and sales strategy will utilize networking and referrals to develop visibility for the company.  Prospective customers will be turned into qualified sales through a professional showing that displays Kiev’s portfolio of past work.  The portfolio is key for making a positive impression regarding Kiev which illustrates his skill set and capacity as a creative designer.

5.1 Marketing Strategy

As noted previously in the target market segment strategy, The Metolius Agency will rely on three activities in their marketing efforts.  These include:

• Networking: leveraging relationships to build more relationships within Eugene’s relatively intimate community.
• Client referral: by providing outstanding customer attention, current customers are more likely to become a long-term customer and are more likely to refer their friends.
• Targeted customer acquisition: the first step of this process is to target who the ideal customer is, determine how Metolius can offer them value, and then network to come into contact with the decision maker at that company.

5.2 Sales Strategy

The sales strategy will be to utilize Kiev’s portfolio of past work to qualify a sales lead.  Using a portfolio is very common within the industry to show past examples of work.  Kiev’s strategy will be the development of several different portfolios, each one customized to a specific type of work.  By having different portfolios, Kiev is able to better illustrate his proficiency with that specific skill set.  In addition to the use of the portfolio, Kiev will do research on the prospective company and their industry so that he has specific knowledge of the needs the company may have and solutions that he can offer.

5.2.1 Sales Forecast

The first month of operation will be used to get the office set up and ready for business.  Some of the time will be working with the interior designers to create a modern looking office space.

Months two through four will be somewhat slow as Kiev is developing clients. He is forecasted to take on some smaller projects.  By month five Metolius will have developed larger projects and will continue to grow steadily.

5.3 Milestones

The Metolius Agency will have several milestones early on:

• Business plan completion
• Office set up
• Establishment of the first major account
• Profitability

5.4 Competitive Edge

The Metolius Agency’s competitive edge is based on Kiev’s diverse background of business and creativity.  Typically, most creative agencies are staffed by right-brain creative types.  These people are extremely aesthetically oriented.  While this is certainly an asset in the field of graphic design, it can be limiting because while their work might be extremely creative, it might not “hit home” with non-creative types which make up a large portion in the business world.

Kiev’s background is based both in aesthetics and business.  While Kiev always had a creative streak that he would use, his education was business oriented. This competitive edge allows The Metolius Agency to offer similar creative services other firms can offer, but also provide a unique business perspective.

Web Plan Summary

The website will be used as a way to disseminate information regarding the firm, show past examples of work, provide the interested party will several ways of contacting The Metolius Agency.  In today’s day and age, a website is almost a given, a standard source of information regarding the company.

6.1 Website Marketing Strategy

The marketing strategy for the website will be based on inclusion of the Internet address in all materials that The Metolius Agency releases, as well as submission to popular websites.  Submission to search engines is an art in itself as different search engines work in different ways so a customized submission is most effective.

6.2 Development Requirements

A graduate student from the University of Oregon’s computer science department will be used for the development (writing the code, Kiev will be responsible for the creative work) of the website as well as the periodic maintenance of the site.  A graduate student will be used because of their expertise and typical below market rate.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Upon graduation, Kiev went to work for Wieden & Kennedy in Portland.  This was a wonderful experience as Kiev was surrounded by very bright, creative people.  Kiev was given small projects, usually components of larger projects.  While this was a good experience, he was unable to leverage his business skills under these circumstances.

After three years Kiev moved to Eugene and took a position with (name omitted), a large full-service advertising agency.  The firm gave Kiev more management responsibility for his projects. After the third year, Kiev felt confident enough to entertain the idea of going out on his own and opening his own firm.  After market research and writing a business plan, Kiev gave notice and opened up The Metolius Agency.

7.1 Personnel Plan

Kiev will be the sole employee through month seven at which time he will hire an assistant to help out with design execution, as well as some of the administrative details.

Financial Plan investor-ready personnel plan .">

The following sections will outline important financial information.

8.1 Important Assumptions

The following table details important financial assumptions.

8.2 Break-even Analysis

The Break-even Analysis indicates that approximately $7,000 will be needed in monthly revenue to reach the break-even point.

8.3 Projected Profit and Loss

The following table will indicate projected profit and loss.

8.4 Projected Cash Flow

The following chart and table will indicate projected cash flow.

8.5 Projected Balance Sheet

The following table will indicate the projected balance sheet.

8.6 Business Ratios

The following table compares standard business ratios with the Standard Industry Code #7336, Graphic Design Services.

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Newly Launched - AI Presentation Maker

Researched by Consultants from Top-Tier Management Companies

AI PPT Maker

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

• Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Top 10 Graphic Design Business Plan Templates with Examples and Samples (Editable Word Doc, Excel and PDF Included)

Samradni Pradhan

In an increasingly visual world, the significance of graphic design transcends mere aesthetics; it has evolved into a powerful medium that influences decisions, conveys messages, and shapes perceptions across various sectors. Graphic design is the unspoken language of branding, marketing, and communication, and its importance cannot be overstated.

Statistics tell a compelling story. A study by Adobe revealed that 38% of consumers will stop website engagement if the content or layout is unattractive. In the world of social media, posts with images garner 650% more engagement than text-only posts. These figures underline the pivotal role graphic design plays in captivating an audience, fostering engagement, and ultimately driving success.

For those considering venturing into the world of graphic design, understanding the essentials of a graphic design business is paramount. This includes mastering design software, building a solid portfolio, and staying tuned to design trends that continually shape the industry. However, equally critical is having the right tools at your disposal.

This is where our graphic design business templates come into play. As an indispensable tool, they provide a foundation for design projects, saving time and effort while maintaining a professional standard. With our business plan ppt templates, you can streamline your creative process, ensuring consistency and quality in your work. These templates are the backbone of efficient, professional, and visually captivating design.

Whether you're an established graphic designer or just starting, the use of our graphic design business templates will help elevate your work and set you on the path to success in this dynamic and ever-evolving field.

Table of contents

• Executive Summary
• Company Overview
• Industry Analysis
• Customer Analysis
• Competitor Landscape
• SWOT Analysis
• Porter's Framework
• Operational Plan
• Financial Plan

When you download this business plan template, you will get access to a total of 52-page template documents. These are completely editable as per your needs and requirements. However, for the ease of this blog, we will only highlight the top 10 templates from this entire deck. After downloading, you will get the 52-page Doc, PDF, and XLS files.

Also, if you are looking Graphic Design Cover Letter Templates , here's a handy guide with the most popular samples and examples.

1.Executive Summary

The executive summary is the gateway for investors to your graphic design business plan. It condenses the entire plan into a few paragraphs, highlighting key aspects such as your business's mission, financial projections, and market opportunity. This section is vital for investors as it allows them to quickly grasp the potential of your venture, making it easier for them to decide whether to delve deeper into the plan.

In our Executive Summary section, you will get templates for

1.1 The Quick Pitch: In a nutshell, your graphic design business quick pitch emphasizes visually transforming brands and content to captivate audiences and drive success.

1.2 The Entity: Your graphic design business stands as a creative entity specializing in crafting captivating visuals and compelling brand identities, appealing to investors seeking innovation and market presence.

Download this business plan

2. Company Overview

Investors seek a strong understanding of the company they might invest in. The company overview provides crucial insights into the graphic design business's history, values, and core mission. It is essential for investors as it sets the right tone for the entire plan and helps them assess if the company aligns with their investment goals and values.

In our Company Overview section, you will get templates for

2.1 Mission and Vision: Identify graphic design business that envisions creative branding solutions that inspire trust and captivate audiences.

2.2 Goals and Objectives: Well-defined goals drive growth, client satisfaction, and investor profitability in your graphic design business.

2.3 Start-up Summary: This section offers a financial snapshot, showing your graphic design business's readiness for growth.

2.4 Market Gap and Solution: Identifying gaps and offering innovative design solutions makes your business appealing to investors.

2.5 Product and Services Offered: Your graphic design business excels in a wide range of visual products and services, benefiting clients from various industries; talk about them here.

2.6 Key Success Factors: A talented team, advanced technology, and a client-focused approach highlight your business's potential for excellence, attracting investor interest.

3.Industry Analysis

Investors need to grasp the broader context within which your graphic design business operates. This section paints a detailed picture of the industry, covering market size, growth trends, and critical factors influencing the sector. Investors rely on this analysis to assess the long-term potential and stability of their investment.

In our Industry Analysis section, you will get templates for

3.1 Market Analysis: Comprehensive market analysis guides your business to navigate the visual communication industry effectively.

3.2 Market Trends: Staying updated with market trends ensures your business remains innovative and appealing to clients and investors alike.

3.3 Major Challenges: Addressing industry challenges showcases your adaptability and resilience, bolstering investor confidence.

3.4 Growth Drivers: Recognizing growth drivers highlights the potential for your business to prosper, attracting investors.

3.5 Geographical Analysis: Analyzing different markets enables you to customize services, expanding your clientele and investor appeal.

4. Customer Analysis

The customer analysis reveals the demographics, behaviors, and needs of your target audience. Investors need this information to gauge the demand for your design services and the potential for revenue generation.

In our Customer Analysis section, we offer comprehensive templates for:

4.1 Target Market: Your business identifies a diverse target market, offering creative solutions that resonate with a broad array of clients and industries.

4.2 Buyer Persona: Crafting specific buyer personas enables your graphic design business to tailor visual content to the unique needs, preferences, and challenges of ideal clients.

4.3 Market Sizing: By analyzing market sizing, you gain insights into the vast potential of the visual communication industry, showcasing the lucrative opportunities available for investors.

5. Competitor Analysis

A comprehensive competitor landscape analysis not only showcases your strengths and uniqueness but also identifies areas where your business can outperform rivals. Investors use this information to gauge your competitive advantage, which directly impacts profitability.

6. SWOT Analysis

The SWOT analysis is an essential section for investors. It provides a balanced view of your graphic design business's internal strengths and weaknesses, as well as external opportunities and threats. Investors rely on this analysis to assess their preparedness to face challenges and capitalize on opportunities, ensuring the sustainability of their investment.

7. Porter's Framework

Investors value the strategic insights provided by Porter's Framework. This section outlines your strategy for creating a sustainable competitive advantage. It demonstrates to investors how your graphic design business plans to stand out in the market, attract clients, and maintain profitability. Investors use this to evaluate the viability and attractiveness of your business model.

8. Marketing Plan

A well-structured marketing plan is essential for attracting clients and generating revenue. Investors pay close attention to this section as it details your strategy for reaching and retaining clients. It provides insights into your customer acquisition and retention methods, which are crucial for evaluating the revenue-generating potential of your graphic design business. Investors are interested in how you plan to scale your business and achieve a return on their investment.

In our Marketing Plan section, we provide templates for:

8.1 Marketing Strategies: Your marketing strategies amplify the visibility of your services, attracting clients with captivating visuals and brand enhancement.

8.2 Sales Strategies: Effective sales strategies ensure that your converts leads into satisfied clients, driving revenue and business growth.

8.3 Pricing Strategies: Strategic pricing methods optimize your offerings, balancing value and profitability while remaining competitive in the market.

8.4 Sales Funnel: Your sales funnel outlines the precise journey through which potential clients become loyal patrons of your services, guiding them from interest to engagement and conversion.

9. Operational Plan

An efficient operational plan is paramount in ensuring the smooth execution of graphic design projects. Investors place significant emphasis on this section as it outlines the blueprint for managing design workflows and resources. It provides insights into your capacity to meet project deadlines and maintain quality standards, which are critical for reassuring investors about the dependable execution of design services and, ultimately, the return on their investment.

In our Operational Plan section, we provide templates for:

9.1 Business Model: Your graphic design business model thrives on visual creativity, delivering impactful solutions for clients.

9.2 Milestones: Milestones highlight achievements and growth, offering investors clear markers of progress.

10. Financial Plan

The financial plan is a pivotal section for investors, particularly in the graphic design industry. It meticulously outlines revenue projections, budget allocation for design tools and software, and an assessment of operating costs. Investors rely on this section to evaluate the financial viability of your graphic design business. They are keen to understand the revenue-generating potential, cost management strategies, and overall profitability outlook, ensuring that their investment aligns with their financial objectives.

In our Financial Plan section, we provide templates for:

10.1 Financial Assumptions: Sound financial assumptions anchor your graphic design business plan, serving as a roadmap for investment decisions.

10.2 Revenue Model and Sales Forecast: Your revenue model reflects the power of creative design in driving sales, with forecasts rooted in industry demand and market potential.

10.3 Break-Even Analysis : The break-even point signals the moment your graphic design business turns profitable, reassuring investors about your financial sustainability.

10.4 Projected Profit and Loss Account: The profit and loss account paints a vivid picture of your financial performance, demonstrating how your design expertise translates into profit.

10.5 Projected Cash Flow Statement: Your cash flow statement showcases the steady influx and outflow of funds, ensuring operational continuity in your graphic design endeavors.

10.6 Projected Balance Sheet: The balance sheet reflects the financial health of your graphic design business, highlighting assets and liabilities and ensuring investors of stability.

10.7 Scenario Analysis: In a dynamic market, scenario analysis equips you to adapt to various conditions, reassuring investors of your preparedness for potential challenges.

10.8 DCF Valuation: Employing discounted cash flow (DCF) valuation underscores the intrinsic value of your graphic design business.

This is not it!

Having a business plan in place ensures that half of your work is done! This business plan template will act as a guiding tool to make sure that your graphic design business is put in front of the investors in the right way! It will not only come across as something that is attention-grabbing but also looks incredibly professional. Ensuring a positive picture of your brand is painted in the minds of your target audience. If you want a single document that outlines all of the relevant details about your business, you can download the one-pager document directly. Go ahead and paint your graphic design business canvas.

Related posts:

• Top 10 Consulting Business Plan Templates with Samples and Examples (Editable Word Doc, Excel, and PDF included)
• Top 10 Car Wash Business Plan Templates with Examples and Samples (Editable Word Doc, Excel and PDF Included)
• Top 10 Jewelry Business Plan Templates with Examples and Samples (Editable Word Doc, Excel and PDF Included)
• Must-have Advertising Agency Business Plan Templates with Examples and Samples

Liked this blog? Please recommend us

Top 10 Business Sales Proposal Templates with Examples and Samples

Top 10 Brand Influencer Proposal Templates with Samples and Examples

This form is protected by reCAPTCHA - the Google Privacy Policy and Terms of Service apply.

Business Plan Template for Graphic Designers

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

In the fast-paced world of graphic design, standing out from the competition is essential. But how do you create a clear path to success in such a creative and dynamic industry? That's where ClickUp's Business Plan Template for Graphic Designers comes in handy!

With our ready-made template, freelance graphic designers and design agencies can:

• Define their business goals and objectives to stay focused and motivated
• Develop effective strategies for attracting and retaining clients
• Create detailed financial projections to ensure profitability
• Craft targeted marketing plans to reach a wider audience

Whether you're a seasoned designer looking to level up your business or a new agency aiming to make a splash, our Business Plan Template will help you navigate the design world with confidence. Start planning your success today!

Business Plan Template for Graphic Designers Benefits

A business plan template for graphic designers is an essential tool for success in the competitive design industry. Here are some benefits of using this template:

• Provides a clear roadmap for achieving business goals and objectives
• Helps identify target clients and develop effective marketing strategies
• Enables accurate financial projections and budgeting for optimal resource allocation
• Guides the development of a compelling brand identity and unique selling proposition
• Facilitates effective communication with clients and stakeholders
• Ensures a professional and organized approach to running a graphic design business.

Main Elements of Graphic Designers Business Plan Template

ClickUp’s Business Plan Template for Graphic Designers is the perfect tool to help freelance graphic designers or graphic design agencies stay organized and focused on their business goals. Here are the main elements of this template:

Custom Statuses: Keep track of your progress with statuses such as Complete, In Progress, Needs Revision, and To Do, allowing you to easily see which tasks need your attention and which are already completed.

Custom Fields: Utilize custom fields like Reference, Approved, and Section to add important information to each task, such as reference materials or approval status, ensuring all necessary details are easily accessible within the template.

Custom Views: Access five different views, including Topics, Status, Timeline, Business Plan, and Getting Started Guide, to visualize your business plan from different perspectives. Whether you want to focus on specific topics, track task statuses, or view a timeline of your plan, ClickUp has you covered.

Project Management: Take advantage of ClickUp's project management features, such as task dependencies, time tracking, and collaboration tools, to ensure efficient workflow and successful execution of your business plan.

With ClickUp’s Business Plan Template for Graphic Designers, you can streamline your planning process and achieve your business goals with ease.

How To Use Business Plan Template for Graphic Designers

If you're a graphic designer looking to create a solid business plan, you're in the right place. By using the Business Plan Template in ClickUp and following the steps outlined below, you'll be well on your way to establishing a successful graphic design business.

1. Define your vision and mission

Start by clearly defining the vision and mission of your graphic design business. What do you hope to achieve? Who is your target audience? Having a clear vision and mission statement will guide your business decisions and help you stay focused on your goals.

Use a Doc in ClickUp to brainstorm and articulate your vision and mission.

2. Identify your target market

Next, identify your target market. Who are the clients you want to work with? What industries do you specialize in? Understanding your target market will help you tailor your services and marketing efforts to attract the right clients.

Create tasks in ClickUp to research and identify your target market segments.

3. Define your services and pricing

Outline the services you offer as a graphic designer and determine your pricing structure. Be sure to consider factors such as your level of expertise, the complexity of the project, and the value you provide to clients. Setting clear and competitive pricing will help you attract clients and ensure you're compensated fairly for your work.

Create custom fields in ClickUp to track your services and pricing options.

4. Develop a marketing strategy

To attract clients and grow your graphic design business, you'll need an effective marketing strategy. Consider tactics such as creating a portfolio website, leveraging social media platforms, attending industry events, and networking with potential clients. Determine which marketing channels are most relevant to your target market and develop a plan to reach them.

Use the Calendar view in ClickUp to schedule and track your marketing activities.

5. Establish financial goals and projections

Setting financial goals and projections is crucial for the success of your business. Determine how much revenue you want to generate, as well as your desired profit margin. Consider factors such as operating expenses, taxes, and any investments you'll need to make in equipment or software. Creating a financial plan will help you stay on track and make informed business decisions.

Use Dashboards in ClickUp to monitor your financial goals and track your progress.

6. Monitor and adjust

Once your business plan is in place, it's important to regularly monitor your progress and make adjustments as needed. Keep an eye on your financial performance, marketing efforts, and client feedback. If something isn't working, don't be afraid to pivot and try a new approach. Remember, flexibility is key to building a successful graphic design business.

Set recurring tasks in ClickUp to regularly review and update your business plan based on your evolving needs and goals.

Get Started with ClickUp’s Business Plan Template for Graphic Designers

Graphic designers can use the Business Plan Template in ClickUp to create a comprehensive and organized roadmap for their design business.

First, hit "Add Template" to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a successful graphic design business:

• Use the Topics View to outline and organize different sections of your business plan, such as goals, target audience, services, and marketing strategies.
• The Status View will help you track the progress of each section of your business plan, with statuses like Complete, In Progress, Needs Revision, and To Do.
• The Timeline View will allow you to set deadlines and visualize the timeline for completing different aspects of your business plan.
• The Business Plan View provides an overview of your entire business plan, allowing you to easily navigate and access each section.
• The Getting Started Guide View offers step-by-step instructions and tips to help you fill out each section of your business plan.
• Utilize the custom fields, such as Reference, Approved, and Section, to add additional information and categorize different elements of your business plan.
• Update statuses and custom fields as you make progress and receive feedback on your business plan.
• Monitor and analyze your business plan to ensure it aligns with your goals and objectives.
• Business Plan Template for Finance Department
• Business Plan Template for Jaguar Land Rover
• Business Plan Template for Broadband Service Providers
• Business Plan Template for Recreation Centers
• Business Plan Template for Structural Engineers

Template details

Free forever with 100mb storage.

Free training & 24-hours support

Serious about security & privacy

Highest levels of uptime the last 12 months

• Product Roadmap
• Affiliate & Referrals
• On-Demand Demo
• Integrations
• Consultants
• Gantt Chart
• Native Time Tracking
• Automations
• Kanban Board
• vs Airtable
• vs Basecamp
• vs MS Project
• vs Smartsheet
• Software Team Hub
• PM Software Guide

Graphic Design Business Plan Template & Guidebook

Are you looking to start a successful graphic design business? It doesn't have to be a daunting task. With the right plan, you can make sure your business has the best chance at success. The #1 Graphic Design Business Plan Template & Guidebook provides everything you need to create an organized, professional and detailed plan. With just a few simple steps, you'll be well on your way to launching a successful graphic design business.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Graphic Design Business [11 Steps]
• 10+ Best & Profitable Graphic Design Business Ideas [2023]
• 25 Catchy Graphic Design Business Names:
• List of the Best Marketing Ideas For Your Graphic Design Service:

How to Write a Graphic Design Business Plan in 7 Steps:

1. describe the purpose of your graphic design business..

The first step to writing your business plan is to describe the purpose of your graphic design business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a graphic design business:

Our mission is to create stylish and innovative graphic design solutions that enhance our clients' brands and visibility in the marketplace, while providing excellent customer service and value.

2. Products & Services Offered by Your Graphic Design Business.

The next step is to outline your products and services for your graphic design business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your graphic design business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your graphic design business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your graphic design business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a graphic design business?

• Computer & Design Software
• High Quality Printer
• Photography Equipment
• Advertising & Marketing Materials
• Business License or Permit (depending on local regulations)

5. Management & Organization of Your Graphic Design Business.

The second part of your graphic design business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your graphic design business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Graphic Design Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a graphic design business varies based on many different variables, but below are a few different types of startup costs for a graphic design business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your graphic design business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your graphic design business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your graphic design business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Graphic Design Business Plans:

Why do you need a business plan for a graphic design business.

A business plan is an important tool for the success of any graphic design business. It can help by providing a clear understanding of the goals and objectives, developing strategies to reach those goals, and creating an action plan that outlines how those objectives will be met. Additionally, having a plan in place can help with financial planning, budgeting, and attracting potential investors or partners.

Who should you ask for help with your graphic design business plan?

When creating a business plan for a graphic design business, it is best to consult a professional business advisor or accountant. They can help assess any potential risks and provide advice on the most suitable financial structure for the business. Additionally, you could join a local entrepreneur group or organization such as SCORE or BizFilings that offers resources and advice for entrepreneurs.

Can you write a graphic design business plan yourself?

Yes, it’s possible to write a graphic design business plan yourself. It’s important to be organized and familiar with the components of a business plan before beginning. A good first step is to research and read business plans in the graphic design industry, as well as studying industry trends. After gaining an understanding of the industry, you can create an executive summary and market evaluation of your product or service. Additionally, be sure to include details about your management team, marketing strategy, pricing structure, financial projections and more.

Related Business Plans

Home Inventory Business Plan Template & Guidebook

Home Inspection Business Plan Template & Guidebook

Home Decor Business Plan Template & Guidebook

Health And Wellness Business Plan Template & Guidebook

Hauling Business Plan Template & Guidebook

Hardware Business Plan Template & Guidebook

Handyman Business Plan Template & Guidebook

Hair Extension Business Plan Template & Guidebook

Handbag Business Plan Template & Guidebook

We're newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

Need a consultation? Call now:

Talk to our experts:

• Business Plan for Investors

Bank/SBA Business Plan

• Operational/Strategic Planning
• E1 Treaty Trader Visa
• E2 Treaty Investor Visa
• Innovator Founder Visa
• UK Start-Up Visa
• UK Expansion Worker Visa
• Manitoba MPNP Visa
• Start-Up Visa
• Nova Scotia NSNP Visa
• British Columbia BC PNP Visa
• Self-Employed Visa
• OINP Entrepreneur Stream
• LMIA Owner Operator
• ICT Work Permit
• LMIA Mobility Program – C11 Entrepreneur
• USMCA (ex-NAFTA)
• Franchise Business Planning 
• Landlord Business Plan 
• Nonprofit Start-Up Business Plan 
• USDA Business Plan
• Online Boutique
• Mobile Application
• Food Delivery
• Real Estate
• Business Continuity Plan
• Buy Side Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Templates

Graphic Design Business Plan Template

Published Jan.30, 2018

Updated Apr.23, 2024

By: Noor Muhammad

Average rating 3.8 / 5. Vote count: 4

No votes so far! Be the first to rate this post.

Table of Content

Do you want to start graphic design business?

Are you planning to start your own company of graphics designing ? Well, if you are creative and also have the ability to bring your creativity to the table then this is definitely the right business for you.

Graphic designing is probably one of the skills which are needed in nearly every other business. If you are not convinced, just look around you and you will see graphics everywhere. Graphic designing is needed in branding, posters, print advertisement, product packaging, publications (newspapers, books, magazines etc.), handbills, billboards, websites, in short nearly all areas. This business has undoubtedly a lot of market potential and a need for continuously emerging new and innovative minds.

The biggest benefit of starting this business is that it requires the least capital investment as compared to many other businesses. You can start this business in a small office with a small team and a little inventory comprising of laptops, and a few office and stationery products. The second benefit is that this business starts yielding a profit as soon as it is launched and has the least amount of risk associated with it, provided that you are creative and plan your business effectively.

So, before you move on to starting this venture, you will have to prepare a comprehensive graphics design business plans which will establish the basis of your company’s future operations and decisions. If you are wondering how to write one then here we are providing you the business plan for a graphic designing business startup named ‘PixelCo’.

Executive Summary

2.1 the business.

PixelCo will be a bonded, insured and licensed graphic design business striving to cultivate relevant and meaningful connections between brands and people by our unparalleled visuals and graphic designing services. PixelCo will be located in the Manhattan borough of the New York City and will be owned by Angela Gori, a world-renowned Graphic Designer. Gori has been associated with some of the world’s biggest graphics designing companies and was Chief Creative Officer for the American Marketing Association, D.C. Chapter for last 6 years. She has worked with about 14 out of top Fortune 100 companies as well as various influential associations, consumer brands, educational institutions and government agencies.

A 200 square feet office has already been acquired on lease in the center of the main commercial district of the downtown Manhattan. The place was formerly used as an office for a small IT firm. Some changes and interior designing woodwork are also required and a contractor has been hired for this purpose.

2.2 Management

The success of a startup heavily depends on its staff and management so make sure to plan it before thinking about how to start your own graphic design business . Gori has always been extremely passionate to start a graphic design company of her own even from her college days, that’s she had planned everything beforehand.

The main management body of the company will comprise of sales executives, graphic artists, cartoon and animation specialists, website developers and customer representatives. The team will be led and managed by Gori herself, who is well experienced in fulfilling all business plans for graphic design needs. The staff will be hired one month before the launch of startup and will be trained by Gori.

2.3 Customers

Our target market is the corporate sector, institutions, and organizations located in Manhattan and other parts of the world because anybody from anywhere can acquire our services through our official website and can pay us via PayPal, Payoneer, or online bank transfer. We will provide all sort of graphic designing business mainly website design, logo design, advertising material design, animations design, etc. We have priced all our services in the similar ranges as of our competitors except for brand logos whose price have been set 20% less so as to encourage sales. For an express delivery of 24 hours, an additional 10% amount will be charged on all of our services.

2.4 Business Target

We aim to become the best graphic designer in the New York City within next five years of our startup. Our main business targets to be achieved as milestones over the course of next three years are as follows:

• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with earned profits by the end of the first year
• To open up a second company office by the end of three years in San Francisco, and a third office by the end of five years in Los Angeles

2.5 Keys to Success

We can achieve our business targets by following these keys to success:

• Successful marketing of our services through various platforms so as to attract as maximum customers as possible
• Ultimate client satisfaction by providing high-quality work and unlimited revisions until the client is fully satisfied
• Unparalleled customer service so as to build long-term working relationships with the clients

Company Summary

3.1 company owner.

PixelCo will be owned by Angela Gori, a world-renowned Graphic Designer. After completing her Masters of Art in Graphic Designing from University of Illinois, Chicago, Gori remained associated with some of the world’s biggest graphics designing companies and was Chief Creative Officer for the American Marketing Association, D.C. Chapter for last 6 years. She has also been recognized with the prestigious FOLIO: Top Women in Media award for her achievements as a leader. So far, she has worked with almost 14 out of top Fortune 100 companies as well as various influential associations, consumer brands, educational institutions and government agencies.

3.2 Why the Business is being started

Gori pursued her passion by serving in some of the biggest graphic designing companies of the United States but soon she realized that she can establish her name in this industry only by her own setup. That’s when she decided to start graphic design business completely by herself. Now, she will have all the freedom needed to realize even the craziest of her innovative ideas.

3.3 How the Business will be started

Starting a graphic design business is very easy since it doesn’t require as much inventory as needed in other businesses. Gori has planned everything about her business including the required personnel and inventory. The company will procure following things for the startup.

• Office furniture including three filing cabinets, four work desks, couch and chairs for customer waiting area, a round table with chairs for meeting area
• Four computers with color printers, scanners, and graphic tablets
• Graphic designing and other related software including Illustrator, Freehand, Photoshop, Quark, Traffic Office Manager, Font Management Utilities, and Microsoft Project
• A small library of requisite journals and magazines
• Assorted office stationary and brochures
• A strong internet connection and office telecom systems

The financial experts have forecasted following costs for expenses, assets, investment, and bank loans for the business plan .

The detailed start-up requirements, start-up funding, start-up expenses, total assets, total funding required, total liabilities, total planned investment, total capital and liabilities as forecasted by experts, is given below:

Services for customers

PixelCo will mainly provide visual communication and graphic designing services to small startups as well as established companies. We want to compete with all leading graphic design businesses in the United States, which is why we have formed a quality assurance team that will ensure that all of our services meet our customers’ expectations. Our products and services are listed below:

• Website design and graphics
• Print media design including newspapers, magazines, and books
• Advertising and corporate branding including brochures, infographics, posters and product packaging
• Logo design and visual identity services
• Illustrations and presentations
• Animations and cartoons production

Our services can either be acquired by visiting our office in downtown Manhattan or by our official website.

Customers can contact us online where they will be assigned to one of our representatives who will record the customer order in detail. Customers can also pay us via PayPal, Payoneer, or online bank transfer.

Marketing Analysis of graphic design business

The most important component of an effective graphic design business plans is its accurate marketing analysis that’s why Gori acquired the services of marketing experts to help her through this phase. It is only after this stage that a good graphic design business plans could have been developed. After identifying the trends of graphic design market in the New York City, the marketing experts and analysts also helped her to select the best site for establishing the main office of the company.

The success or failure of a business totally depends upon its marketing strategy which can only be developed on the basis of accurate marketing analysis. There are four main steps to carry out an accurate graphic design marketing analysis which are to identify the current market trends, identify your target audience and potential customers, set out the business targets to achieve, and finally set the prices of your products and services. Marketing analysis is extremely important because the planning of many subsequent components depends on it and it also forms the basis of the business strategy of marketing for graphic designers or graphic designing companies. Therefore, it must be considered before developing the planned business model graphic .

5.1 Market Trends

Graphic design is non-verbal or visual communication. Anything that cannot be done verbally but needs to be communicated must be put into some form of design so as to send the message across. If you look around you will find yourself surrounded by graphics, the picture on your coffee mug, the magazine cover, the pack of gum on your desk, and even the typeface in a TV ad are all examples of graphic design business plans.

That’s why graphic design industry is one of the biggest and the fastest growing industries in the world. As of 2017, there were more than 335,000 graphic design companies in the world including small and large companies as well as individual graphic design freelancers. The annual revenue earned by these businesses was over $62 Billion. Moreover, this industry is one of the few industries which have seen a constant increase in revenue along with the increase in business locations with time. Similarly, graphic designing is one of the popular businesses in the United States. According to the US Bureau of Labor, the graphic design industry employed more than 280,000 people in the US as of 2008 including web designers and other print designers as well.

This growth is attributed to the increase in other businesses in the United States since all businesses require graphic design services to appear professionally to the public. Graphic designing services are required by every business for its advertisement, promotion, and marketing and as other business increases, the market for graphic design business plans also increases. After identifying these market trends, it is clearly evident that the graphic design business is always blooming and can be immensely profitable provided that you plan your business successfully.

5.2 Marketing Segmentation

Our target market is the corporate sector located in the Central Business District of the Manhattan which provides many opportunities to us. Manhattan houses more than 300,000 businesses as of 2014, including local, national and multinational businesses. On average, these businesses make millions of dollars every year and can easily spend extravagantly on their graphic designing needs for the sake of promoting their brands.

In order to develop a good marketing strategy, it is crucial to analyze the market segmentation. A successful and efficient marketing strategy can only be developed after we completely know our potential customers. Our experts have identified the following type of target audience which can become our future consumers:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 Corporate Sector:

The biggest consumer of our services will be the corporate sector located in the Downtown Manhattan and in various parts of the world. There are hundreds of local, national and multinational businesses and companies located within 15 km radius of our office including product manufacturers and distributors, real estate owners, developers, and contractors, research and development companies, banks and insurance companies, hotels, restaurants and food companies, IT and software development firms, branding and advertising agencies.

These companies and businesses require the services of graphic designers for fulfilling their visual communicative needs such as to create/update their brand logos and create/update the graphics on their websites or social media pages. These companies need graphic designers for developing an instant connection between their target audience and their products/services, and also for producing visual aids and informative images (e.g. menu for a restaurant, infographics) that help the customers in communication and various other purposes. Utilizing an appropriate graphic design can improve every aspect of a business and can positively impact clients, vendors, and employees.

Considering the need of graphic designing for these businesses and their annual average income, our experts have forecasted this target group to contribute the biggest portion of our revenue. Hence our marketing strategy will be specifically tailored to attract this customer group.

5.2.2 Institutions & Organizations:

Our second target group comprises of various institutions and organizations located in Manhattan including government and public-sector organizations, schools, colleges and universities, political parties, religious and sports organizations, and non-profit organizations. These organizations also need graphic design services for promoting their messages and other purposes.

5.2.3 Print & Digital Media:

Our third target group consists of print and digital media companies located in Manhattan. These companies include but are not limited to television studios, video production companies, publication companies (for graphics designing of newspapers, magazines, and books). This group, due to its specific nature, requires a lot of graphic designing work and will thus become the second biggest consumer of our services. The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our target is to balance the initial cost of startup within the first year of our launch and to become the best graphic designer of the New York City within next five years of our startup.

Would definitely recommend OGScapital

Millie, thanks for all your excellent job, and timely provided BP. Would definitely recommend you and your team!

5.4 Product Pricing

Product and service pricing is one of the most important factors in deciding the strategy for an event planning business. After considering the market demands, we have priced all our services in the similar ranges as of our competitors except for brand logos whose price have been set 20% less so as to encourage sales. The reason behind our pricing policy is to achieve the minimum attractive rate of return which would not be possible in case of offering our services at low prices. Various packages are priced according to the delivery time and number of revisions. For an express delivery of 24 hours, an additional 10% amount will be charged on all of our services.

After identifying the graphic designer demographics , market trends, market demand, and the potential customers of the startup, the next step is to define an effective strategy to target graphic design customers. A successful strategy can only be developed after setting specific marketing goals, defining milestones to achieve those goals, carrying out a competitive analysis to know what is missing in your current competitors, and finally develop the strategy for attracting your potential customers.

6.1 Marketing Goals

• Website Traffic & Conversions: Our goal would be to achieve a 20% increase in website traffic each month and to get at least an 80% conversion rate, i.e. to turn 80% of our website visitors into our customers.
• Engagement Rate & Social Media Following: Engagement rates indicate the frequency at which people interact with your posts. Our goal would be to increase engagement rates and our social media following so as to decrease the response time to customers.
• Brand Awareness & Recognition: A business’s reputation builds over time. Our goal will be to get featured in the local news or on a certain website by a popular blogger within first 3 months of our launch.
• Google Search Ranking: Google search rankings is one of the most important factors in deciding the success of a business, especially a startup that’s why we will play special emphasis on it. Our goal would be to rank on the first page of Google within 3 months of our launch.

6.2 Milestones

The important milestones to achieve our marketing as well as business goals are given in the following Gantt Chart.

6.3 Competitive Analysis

The graphic design business plans is undoubtedly one of the most competitive industries of the United States. With the increasing number of graphic design startups and freelancers, the competition is getting stiffer by the day. One has to be highly creative and come up with innovative designs and concepts so as to survive and grow in this industry. Our competitive advantage lies in the power and dedication of our team. We have a team of creative and highly proficient graphic designers, a team with excellent qualifications and experience various niche areas in the graphic design industry. Our second biggest competitive advantage will be the leadership of Gori since she is a world-renowned graphic designer and has worked with 14 out of top Fortune 100 companies.

6.4 Sales Strategy

After carrying out a detailed analysis, our experts came up with the following brilliant ideas to advertise and sell ourselves.

• We will advertise our business in relevant business magazines, newspapers, TV stations, and social media.
• We will introduce our company to corporate organizations and key stakeholders by sending introductory letters alongside our brochures.
• We will offer a 25% discount on our services for the first three months of our launch.
• We will offer a 40% discount on all of our services on Client’s referral.

6.5 Sales Forecast

Considering the quality of our services and our exceptional marketing strategy, our sales pattern is expected to increase with years. By analyzing our market segmentation strategy, our experts have forecasted the following sales on a yearly basis which are summarized in the column charts.

The detailed information about sales forecast, total unit sales, total sales is given in the following table:

6.5.1 Sales Monthly

6.5.2 Sales Yearly

With the advent of the internet, it has become very easy for a graphic design company to work for those clients who are located in any other part of the world. That’s why most of the graphic design companies located in the United States have their biggest clients in other countries of the world. This trend is somewhat unique to the graphic design industry and is probably one of the reasons for its rapid growth and expansion. Even any of you can start your own graphic design business either through a freelancing website or by creating your own website.

7.1 Website Marketing Strategy:

The international graphic design business is only possible through a well-developed website. A website is just like a digital platform where the clients and service providers can interact, make contracts and even send/receive payments. In addition to that, it is an established fact that a well-ranked website on Google directly or indirectly leads to increased sales. That’s why it is very important to develop an attractive website for a graphic designing business plans.

7.2 Website Development:

Gori has a team of website developers, led by Anna Rick, who would be responsible for developing and maintaining the official website of PixelCo. Anna would also ensure that our website remains on the first page of Google because you don’t exist if you are not ranked on the first page of Google. Since this task will be done by our team so no additional cost will be incurred in the startup.

Personnel plan

Personnel plan, like all other plans, is an important component of effective d esign business plans so it must be planned before you even think about how to market your graphic design business . Its importance is due to the fact that success of any business significantly depends upon its employees. It is never easy to estimate the number and type of staff needed for a company before it is even launched therefore it is advisable to seek the help of HR experts to get through this phase. Gori acquired the services of experts to help her develop the following personnel plan for her company.

8.1 Company Staff

Gori will act as the General Manager of the company and will initially hire following people before she moves to start a graphic design business :

• 1 Accountant to maintain financial and other records
• 4 Sales Executives responsible for marketing and discovering new ventures
• 10 Graphic Artists for designing logos, infographics, brochures, and other graphics
• 2 Cartoon and Animation Specialists for designing animation for various purposes
• 4 Website Developers led by Anna for graphical work pertaining to websites
• 4 Customer Representatives to interact with customers and record their orders
• 1 Front Desk Officer to act as a receptionist
• 1 Security Officer

We will ensure that only qualified, creative, hardworking, customer-centric are hired and they are always ready to work in order to help us build a prosperous business benefitting all stakeholders (owner, workforce as well as customers). To ensure the best quality service, all employees will be selected through vigorous testing and will be trained for a month before starting their jobs.

8.2 Average Salary of Employees

The following table shows the data about employees and their salaries for next three years. The salaries of the employees for the second and third year are estimated by our experts on the basis of our forecasted expansion. The salaries will show a deviation if the company expands more or less than the forecasted growth rate.

Financial Plan

After deciding the strategy and personnel plan of the company, the next step is to develop a detailed map about the financial projections covering all aspects of the company. Just like the planning of other aspects, you must prepare a financial plan before you start thinking about how to start graphic design business . The financial plan should craft a detailed map about the cost of startup, inventory, payroll, equipment, rent, utilities and how these costs will be covered by the earned profits. So, before starting a graphic design business , make sure to carry out a detailed profit and loss analysis. The company financial plan outlines the development of the company over the next three years and is specifically developed to achieve both the company’s short-term and long-term objectives.

9.1 Important Assumptions

The company’s financial projections are forecasted on the basis of following assumptions. These assumptions are quite conservative and are also expected to show deviation but to a limited level such that the company’s major financial strategy will not be affected.

9.2 Brake-even Analysis

The following graph shows the company’s Brake-even Analysis.

The following table shows the company’s Brake-even Analysis.

9.3 Projected Profit and Loss

The following charts show the company’s expected Profit and Loss situation on the monthly and yearly basis.

9.3.1 Profit Monthly

The following graph shows the monthly profit, as forecasted by the company’s financial experts.

9.3.2 Profit Yearly

The following graph shows the yearly profit, as forecasted by the company’s financial experts.

9.3.3 Gross Margin Monthly

The following graph shows the monthly gross margin, as forecasted by the company’s financial experts.

9.3.4 Gross Margin Yearly

The following graph shows the yearly gross margin, as forecasted by the company’s financial experts.

The following table shows detailed information about profit and loss, and total cost of sales.

9.4 Projected Cash Flow

The following column diagram shows the projected cash flow.

9.5 Projected Balance Sheet

The following table shows detailed data about pro forma cash flow, subtotal cash from operations, subtotal cash received, sub-total spent on operations, subtotal cash spent. The following projected balance sheet shows data about total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities and capital.

9.6 Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, net worth.

Download Graphic Design Business Plan Sample in pdf

Professional OGS capital writers specialized also in themes such as cybersecurity business plan , internet business plan , dating website business , online retail store business plan , online store business plan , business plan for a video game company and etc.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

Bowling Alley Business Plan Sample

Nightclub Business Plan (2024): A Comprehensive Guide

Rabbit Farming Business Plan

Beverages Business Plan

Private Schools Business Plan

Business Plan for a Lounge

Any questions? Get in Touch!

We have been mentioned in the press:

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Search the site:

Graphic Design Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Arts & Craft Sector

Are you about starting a graphic design business ? If YES, here’s a complete sample graphic design business plan template & feasibility report you can use for FREE to raise money .

Look around you and you will see graphics all around you; from the television, to the internet and then to the books. Truth remains that graphics will continue to get all the attention it gets now because of the creativity involved in the profession.

Suggested for You

• Paint and Sip Business Plan [Sample Template]
• Taxidermy Business Plan [Sample Template]
• Crochet Business Plan [Sample Template]
• Pottery Business Plan (Sample Template)
• Performing Arts School Business Plan (Sample Template)

Those who are in the trade know that one of the things that make one stand out is the level of creativity one is able to bring to the table.

The graphics industry is vastly becoming a saturated one as more and more people are beginning to take to the trade.  This is because of the profitability that it assures. If you are a graphic designer, there is no limit to the amount you can make as a professional- especially if you know how to generate doable business ideas.

The truth is that many talented graphic designers (graphic artist) gets stranded because they lack innovative ideas to transform their talents (skills) into a money making venture.

The fact that you are a graphic designer does not in any way restrict you to a certain way of doing business. First and foremost, you must have mastered the skill, and then you should look outside the box. Looking outside the box could mean that you should also acquire complementary skills like video editing and video coverage skills et al.

The bottom line is that if you want to make more money as a graphic designer, then you should be ready to go out of your way to develop innovative business ideas that is in sync with your skills; ideas that won’t take you too far from your core area of business. This is also  where having a detailed business plan comes in.

A Sample Graphic Design Business Plan Template

1. industry overview.

The graphics design business has really opened up over the years and this can be especially attributed to the advent of the internet. A whole lot of things have really caused the business to really boom and in turn attract people to start the trade as well.

The advent of personal computers no doubt gave leverage to the graphic design industry, it is now easier for graphics designer to carry out their jobs from the comfort of their homes with ease and accuracy in terms of designs specifications and color combinations et al. Graphic design can be categorized under the visual and communication arts industry.

Everyone will quite agree that the graphic design industry has come to stay and of course it is one industry that plays key roles- not only in the business world, but also in nearly all the aspects of what goes around in our world today. For instance; organizations with top notch logos would have hired the services of a graphic artist.

As a matter of fact, the services of graphic artists are needed in branding, print advertisement, the publication industry (books, magazines and newspapers et al), handbills, posters, billboards, websites, product packaging and in other areas.

One of the good things about this business remains the fact that you can start by acquiring a skill in the business and then begin to horn your creativity skills in the industry. There are a thousand and one schools both offline and on line that offers trainings. All that is therefore needed to be done is to be really attentive so that one can get all the rudiments of the art right.

Over the years, the graphic design industry has experienced tremendous growth; from the use of crayons, colors, paints, markers and pencil, to the use of desktop publishing and graphic art software. Beyond every reasonable doubt, a graphic designer cannot be effective and efficient in this dispensation without the use of computers and computer software applications; computer enhanced creative process for graphic artists.

The graphic design industry is undeniably a very large industry and pretty much active in all the parts of the world. Statistics has it that in the united states of America alone, there are 138,035 registered graphic design companies, employing about 172,494 and the industry rakes in about $11bn annually.

The industry is indeed a highly competitive industry, which is why no graphic design company can boast of generating more than 5 percent of the total revenue in the industry.

As a matter of fact, IBIS World has stated that the two biggest graphic design companies have a combined market share of only 5.2 percent. Statistics also has it that 93.2 percent of players in the graphic design industry employ maximum of 10 full – time workers per time.

Over and above, the graphic design industry is very open to aspiring entrepreneurs who have the required skills to start his or her own graphic design business and of course make good money from the industry. As a matter of fact, it was projected that over the next five years, new technology will continue to emerge that will make it easier for more players to come into the industry hence increasing the competition in the industry.

2. Executive Summary

Louis & Levi Graphic Design Studio Is a U.S based but world class graphics design company. We do not have plans to handle things with levity, which is why we have really made it a point of mandate to do all that we are able to We have been able to lock down a standard and well – positioned office facility in a busy business district in Baltimore, the largest city in Maryland.

We are a graphic design company that is set to compete in the highly competitive graphic design industry not only in the United States market, but also in the global market. Louis & Levi Graphic Design Studio will be involved in the all aspect of graphic design services- such as Web Design, Print Media Design, Advertising and Corporate Branding, Graphic and Commercial art services, Corporate Identification design services (logos), Cartoons and Animations.

Our business goal is to become one of the leading graphic design companies in the United States and we will make sure that every graphic design jobs that leaves our studio can favorable compete with the best in the industry.

We believe that having the best of employees also have a ways of helping to boost a business. This is one of the reasons why our workers will be selected from a pool of talented and highly creative graphic artists in and around Baltimore and also from any part of the world as the business grows.

We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company and to compete with leading graphic designers in the United States and throughout the globe.

We have put plans in place to build a state of the art graphics studio in Baltimore – Maryland. Our studio will be well equipped and we will ensure that we follow the trend in the industry. At Louis & Levi Graphic Design Studio, our client’s best interest come first, and everything we do will be guided by our values and professional ethics.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Louis & Levi Graphic Design Studio is founded by Louis Clinton and his friend and business partner for many years Levi Bradford. They have a combine experience in corporate branding and advertising, cartoon and animations, graphic and commercial art services and print media design.

3. Our Products and Services

Louis & Levi Graphic Design Studio was established with the aim of maximizing profits in the graphic design industry. We want to compete favorably with the leading graphics design companies in the United States, which is why we have but in place a competent quality assurance team that will ensure that all our graphic designs and services meet and even surpass our customers’ expectations.

We will work hard to ensure that Louis & Levi Graphic Design Studio is not just accepted nationally in the United States of America, but also in other parts of the world. Our products and services are listed below;

• Print Media Design
• Advertising and Corporate Branding
• Graphic and Commercial art services
• Corporate Identification design services
• Creating Illustrations
• Cartoon and Animations (3D et al) Production

4. Our Mission and Vision Statement

• Our vision is to establish a standard graphic design studio whose services and brand will not only be accepted in the United States of America, but also in other parts of the world.
• We are poised to solve the graphics problems around town.
• Our mission is to provide professional and highly creative graphic design and related services that will assist businesses, individuals and non-profit organizations in promoting their brands.
• We want to build a graphic design company that can favorably compete with other leading brands in the industry.

Our Business Structure

At Louis and Levi, we have structured our business so well so that all and sundry can benefits from Louis & Levi Graphic Design Studio. Our business is a graphic design company that intends to   start small in Baltimore, but hope to grow big in order to compete favorably with leading graphic design studios in the industry both in the United States and on a global stage.

We are aware of the importance of building a solid business structure that can support the picture of the kind of world class business we want to own. This is why we are committed to only hire the best hands within our area of operations.

At Louis & Levi Graphic Design Studio, we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. In view of the above, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer
• Creative Director

Human Resources and Admin Manager

• Sales and Marketing Executive
• Graphic Artist
• Cartoon and Animation Specialist

Client Service Executive

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization

Creative Director:

• Serves as project manager of the organization; works directly with employees
• Responsible for designing concepts for advertisements and other promotional needs for client (s)
• In charge of copy writing and laying out chronological advertisement plans
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, field, and technical services policies and practices; coordinating actions with corporate staff.
• Builds company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintains quality service by establishing and enforcing organization standards.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Make certain that production and development department perform efficiently, coordinate employee efforts, and facilitate communications between management and graphic designer
• Ensures that the organization work in line with international best practices.
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Defining job positions for recruitment and managing interviewing process
• Carries out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office and factory activities.
• Makes sure that the smooth and daily cleaning is never compromised.

Sales and Marketing Manager

• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Models demographic information and analyze the volumes of transactional data generated by customer
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Creates new markets cum businesses for the organization
• Empowers and motivates the sales team to meet and surpass agreed targets
• Attends really warmly to the clients that come to the office.

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for Pick ‘a’ Brain™ Finishing School
• Serves as internal auditor for Pick ‘a’ Brain™ Finishing School

Graphic Designers (2)

• Liaises with clients to determine their requirement and budget
• Responsible for developing concepts, graphics and layouts for product illustrations, company logos, and websites
• Responsible for managing client proposals from typesetting through to design, print and production
• Responsible for reviewing final layout and suggesting improvement if necessary
• Responsible for working with clients, briefing and advising them with regards to design style, format, print production and timescales et al
• Determine size and arrangement of illustrative material and copy, and font style and size
• Responsible for liaising with external printers on a regular basis to ensure deadlines are met and material is printed to the highest quality
• Responsible for preparing drafts or material based on an agreement brief.
• Researches and advice the organization on style, genre and other trendy info as it relates to graphic design.

Cartoon and Animator Specialist (2)

• Responsible for designing models, background, sets, characters, objects and the animation environment
• Works creatively to produce original and aesthetically pleasing designs and solutions
• Uses specialist computer software applications such as Maya, Lightwave, Softimage, Cinema 4D, Flash and After Effects
• Presents designs to customers for evaluation
• Liaises and working effectively with other design and production staff
• Welcomes students and visitors by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with students on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the school coordinator in an effective and timely manner
• Consistently stays abreast of any new information on the schools’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to students when they make enquiries

6. SWOT Analysis

Louis & Levi Graphic Design Studio engaged the services of a core professional in the area of business consulting and structuring to assist our organization in building a well – structured graphic design business that can favorably compete in the highly competitive graphic design industry in the United States and the world at large.

Part of what the team of business consultant did was to work with the management of our organization in conducting a SWOT analysis for Louis & Levi Graphic Design Studio. We believe it was really expedient to have only professionals handle this aspect and so we got the best of results.

Here is a summary from the result of the SWOT analysis that was conducted on behalf of Louis & Levi Graphic Design Studio;

Our core strength lies in the power of our team; our workforce. We have a team of creative and highly proficient graphic designers, a team with excellent qualifications and experience various niche areas in the graphic design industry.

Aside from the synergy that exists in our carefully selected graphic artists our designs and services will be guided by best practices in the industry. We know that with a solid area of strength, we will be able to attract loads of people, who will patronize us.

As a new graphic design company in Baltimore – Maryland, it might take some time for our organization to break into the market and gain acceptance especially from top profile clients in the already saturated and highly competitive graphic design industry; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

No doubt, the opportunities in the graphic design industry is massive considering the number of individuals and corporate organizations whose businesses depends on the services of graphic artist. As a graphic design company, we are ready to take advantage of any opportunity that is available in the industry.

Therefore, for us to harness what we have, we have to be all hard working so that at the end of the day after putting our best, we will get what we deserve.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new graphic design company in same location where our target market exist and who may want to adopt same Business model like us.

7. MARKET ANALYSIS

• Market Trends

The trend in the graphic design industry is that the target market keeps expanding, people and organizations are now seeing the need for them to engage the services of graphic designers either in branding or packaging their products and services or in helping them create animations that will help them communicate their brand to a wide range of clients.

For example; politicians no longer rely on graphic artists to design and produce colorful campaign handbills, posters, billboards and other print related campaign materials but also to help them produce animations and cartoons that will help them effectively communicate their message.

Another common trend in the graphic design industry is that, most graphic design firms no longer settle for clients within the location where there physical office is located but also from any part of the world. The truth is that with the advent of the internet, it is now easier for a graphic design company or a graphic designer to work for clients in any part of the world.

A graphic design company can be located in the United States of America and have their biggest client in United Arab Emirates. Many thanks to the power of the internet. Lastly, the graphic design industry will continue to evolve due to the advancement of computer technology and software applications designs et al.

8. Our Target Market

Before starting our graphic design business, we are certain that there is a wide range of both corporate and individual clients who cannot successfully run their businesses without the services of graphic designers. As a matter of fact, without graphic designers branding, publications and animation industry will struggle.

In view of that, we have created strategies that will enable us reach out to various corporate organizations and individual who we know can’t afford to do without our services.

We have conducted our market research and survey and we will ensure that all our graphic design services is well accepted in the marketplace. Below is a list of the people and organizations that we have specifically market our products and services to;

• Banks, Insurance Companies and other related Financial Institutions
• Blue Chips Companies
• Corporate Organizations
• Manufacturers and Distributors
• Real Estate Owners, Developers, and Contractors
• Research and Development Companies
• The Government (Public Sector)
• Schools (High Schools, Colleges and Universities)
• Sport Organizations
• Religious Organizations
• Political Parties
• Television Stations
• Printing Press (Publishing Houses) and Authors
• Branding and Advertising agencies
• Entrepreneurs and Start – Ups

Our Competitive Advantage

No doubt the competition in the graphic design industry is getting stiffer by the day, you have to be highly creative and come up with appealing designs and concepts in order to survive in the industry. The graphic design industry is indeed a very prolific and at the same time a highly competitive industry.

Clients will only hire your services if they know that they can get nothing but the best from you. We are quite aware that to be highly competitive in the graphic design industry means that you are not only expected to be able to deliver consistent and highly creative designs, but you must be able to meet set targets.

No one would want to continue to hire your services if don’t always meet up with the target date of completion of projects.

Our competitive advantage lies in the power of our team; our workforce. We have a team of creative and highly proficient graphic designers, a team with excellent qualifications and experience various niche areas in the graphic design industry.

Aside from the synergy that exists in our carefully selected graphic artists our designs and services will be guided by best practices in the industry.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups graphic design businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

Sources of Income

Louis & Levi Graphic Design Studio is established with the aim of maximizing profits in the graphic design industry and we are going to go all the way to ensure that we do all it takes to meet and surpass the expectations of all our clients.

This is why one of the things that we have done is to identify the areas that we will source out startup funds from. Louis & Levi Graphic Design Studio will generate income by offering the following graphic design related services;

10. Sales Forecast

Having good sales is one of the driving forces of our graphics designing business. This is why we are always taking time to do a proper forecast. We know that constantly doing this will help us sit up in the aspects where we may be found wanting.

One thing is certain; there would always be corporate organization and individual who would need the services of graphic design firms.

We are well positioned to take on the available market in graphic design industry and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our graphic design company to enviable heights.

We have been able to critically examine the graphic design market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Baltimore – Maryland.

Below is the sales projection for Louis & Levi Graphic Design Studio, it is based on the location of our business and of course the wide range of our services and target market;

• First Year-: $100,000
• Second Year-: $300,000
• Third Year-: $7500, 000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same graphic services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

We are mindful of the fact that there is stiffer competition in the graphic design industry; hence we have been able to hire some of the best marketing experts to handle our sales and marketing.

Our sales and marketing team will be recruited based on their vast experiences in the graphic design industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall business goal of Louis & Levi Graphic Design Studio.

Our goal is to grow Louis & Levi Graphic Design Studio and to become one of the top 10 graphic design studios in the United States of America which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but also in other parts of the world.

Louis & Levi Graphic Design Studio are set to make use of the following marketing and sales strategies to attract clients;

• Introduce our graphic design company by sending introductory letters alongside our brochure to corporate organizations, religious organizations and key stake holders.
• Promptness in bidding for graphic design contracts from the government and other cooperate organizations
• Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
• List our business on yellow pages ads (local directories)
• Attend relevant international and local expos, seminars, and business fairs et al
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent design and services
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients
• Offer Probono services to people who need graphics designing services.
• Hold free graphics training for people who might   want to learn.

11. Publicity and Advertising Strategy

We have been able to work with our in house brand and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to become the number one choice for both corporate clients and individual clients in the whole of the United States and beyond which is why we have made provisions for effective publicity and advertisement of our graphic design company. Below are the platforms we intend to leverage on to promote and advertise Louis & Levi Graphic Design Studio;

• Place adverts on both print (newspapers and magazines) and electronic media platforms
• Sponsor relevant community based events / programs
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services
• Install our BillBoards on strategic locations all around Baltimore – Maryland.
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations by calling them up and informing them of Louis & Levi Graphic Design Studio and the services we offer
• List our graphic design company in local directories / yellow pages
• Advertise our graphic design company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

At Louis & Levi Graphic Design Studio we will keep the prices of our services below the average market rate for all of our customers by keeping our overhead low and by collecting payment in advance from corporate organizations who would hire our services. In addition, we will also offer special discounted rates to all our customers at regular intervals.

It is vital we do this so that we do not scare people away with our pricing. We are aware that there are some one-off jobs or government contracts which are always lucrative; we will ensure that we abide by the pricing model that is expected from contractors or organizations that bid for such contracts.

• Payment Options

At Louis & Levi Graphic Design Studio, our payment policy will be all inclusive because we are quite aware that different people prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The materials and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a graphic design company; it might differ in other countries due to the value of their money. However, this is what it would cost us to setup Louis & Levi Graphic Design Studio in the United of America;

• Business incorporation fees in the United States of America will cost – $750.
• The budget for Liability insurance, permits and license will cost – $3,500
• Acquiring an office space or warehouse that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive to fit into the design of our graphic studio) will cost – $150,000.
• Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
• Amount required to purchase the needed software applications – $ 3,500
• Launching an official Website will cost – $500
• Amount need to pay bills and staff members for at least 2 to 3 months – $70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000

Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand (250,000) U.S. dollars to successfully set – up a medium scale but standard graphic design company firm in the United States of America.

Generating Funding / Startup Capital for Louis & Levi Graphic Design Studio

Louis & Levi Graphic Design Studio is a business that will be owned by Louis Clinton and his friend and business partner for many years Levi Bradford. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources. These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $100,000 (Personal savings $85,000 and soft loan from family members $15,000) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

It is easier for businesses to survive when they have steady flow of business deals / customers patronizing their products and services. We are aware of this which is why we have decided to develop a various mobile apps for different clients and for different purposes.

We will also work with corporate clients to help them develop customized mobile apps for their business. We know that if we continue to come up with highly creative and unique graphic designs and excellent job delivery for both businesses and individual, there will be steady flow of income for the organization.

Our key sustainability and expansion strategy is to ensure that we only hire creative, competent and selfless graphic artists and cartoon and animation specialist, create a conducive working environment and employee benefits for our staff members.

In the nearest future, we will give our most dedicated and prolific employees the opportunity to be part owner of the business. We know that if we implement our business strategies, we will achieve our business goals and objectives in record time.

Check List / Milestone

• Business Name Availability Check:>Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Securing a standard office facility for our studio: Completed
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the start – up capital from the founders: Completed
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of Logo for the business: Completed
• Secure trademark for our products: In Progress
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
• Creating Official Website for the business: In Progress
• Creating Awareness for the business: In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with vendors and key players in various industries: In Progress

Graphic Design Business Plan (PDF)

This product ( Graphic Design Business Plan ) is a 48-page PDF document, which you can download immediately upon purchase.

• Full History

Download our FREE Strategy & Transformation Framework Templates

Get our free product..

GRAPHIC DESIGN BUSINESS PLAN: 2023 Template & Easy Detailed Guide

• by Kenechukwu Muoghalu
• August 13, 2023

Table of Contents Hide

What is a business plan in graphic design, what is the importance of a graphic design business plan, how do you write a business plan example, #1. executive summary, #2. company overview, #3. market analysis, #4. competitive analysis, #5. sales and marketing strategy, #6. operational plan, #7. management team, #8. financial plan, #9. appendix, how do i start a graphic design business, how much do i need to start a graphic design business, what type of business is graphic design, what equipment do you need to start a graphic design business, a graphic design business plan template for your company , how do graphic designers find clients, is graphic design profitable, how much should a graphic designer charge, what are the 7 types of graphic design, do you wish to finish your graphic design business plan in 1 day, where is a good place to start when starting a graphic design business, what are some legal aspects to keep in mind when starting your own design business, what skills should i have as a graphic designer.

Graphic design covers a wide range of functions, which include branding, making posters, print advertisements, publications, handbills, or billboards. This description alone will highlight the workload to expect as a graphic designer. Now, to curb these many responsibilities in your company, you will need a graphic design business plan. This article has provided all the necessary information you need to know about a graphic design business plan and how you can create one for your company using our unique template. 

We also have a pre-made graphic design business plan. In any case, you wish to get a business plan today. 

A graphic design business plan is a document that provides a snapshot of your company as it stands and also lays out your future growth plan. This same business plan can help you achieve those mapped-out goals over a given period. As a graphic designer, a business plan will serve as an organizer and companion to help you keep track of every business activity and also stay updated. 

The work of a business plan is to carefully analyze your business goals and strategies while showing you how you can attain them. Even as a startup business, you might need some means of financial assistance to help the growth of your company, and for you to achieve that aim, you will also need a business plan. 

Most times, entrepreneurs fail to embrace the importance of a business plan, but it is almost impossible for you to overlook the essence of a graphic design business plan in any company. Now that you understand the basics and importance of a graphic design business plan for your company, you will learn how to write one using this brief template below. 

To write your graphic design business plan, you can follow the easy-step template that we have provided below. With that template, you can come up with a compelling business plan that your readers will love. If you have trouble composing one, you can choose our pre-made business plan to get your company running.

How to Write a Business Plan for a Graphic Design Company

Writing a business plan does not just come from inspiration. To write a business plan, you will need to follow some processes in order to achieve a professional business plan. These steps include

Your executive summary , being the first section your readers will see, should provide an introduction to your business. The main goal of this section is to engage your reader by explaining the kind of services you offer and how you offer them. You should also include a brief summary of all the sections that will appear in your business plan. Talk about your competitors, marketing, management team, and target market. 

This is where you will give an in-depth explanation of the business. Tell your readers about your company’s history and how you started your graphic design business. You should also specify the type of graphic design business you offer. Is it a publishing graphic design, a website graphic design, a product graphic design, or all? 

Before writing the market analysis of your graphic design business plan, you should research thoroughly on your market. Any information that you provide here should be clear and accurate. It should show your readers how well you understand your market and how you can take advantage of that to make your business grow. You can also include a little information about your customer here and how you intend to serve them well.

Your competitive analysis is also another piece of research that needs to be carried out in your industry. Every business has a competitor, and to get ahead of them, you need to research them to know what they do best. You should also know their strengths and weaknesses. Also, discover how well they serve customers and then include the full details here. Lastly, tell your readers what makes your business unique and special compared to theirs.

A proper marketing plan should cover your product, price, place, and promotion. The essence of formulating a marketing plan is to increase sales with your potential clients and also create awareness for your company. In this section, you will need to tell your readers how you intend to attract customers and what your marketing plan entails. 

Every business has a goal and objective that they need to achieve over a given period of time. This section of your graphic design business plan should cover how you intend to achieve those goals and the basic operations you would follow to make it happen, either as a short-term goal or a long-term goal. 

To show your readers your graphic design business’s ability to succeed, you will need a strong management team. In this section, you will highlight your key players’ backgrounds and also mention their skills and experience in their mode of work. You can indirectly tell your readers how your team has the ability to grow a company. 

This is also a crucial part of any business plan, especially when seeking financial support from lenders or investors. It is essential that you include an income statement, balance sheet, and cash flow statement in this section of your plan. This information should clearly analyze your financial projections and how you intend to make profits over a given period. 

Lastly, this section should contain supporting documents that will make your plan more valid and compelling to me to add any license, certification, or qualifications to this section of your business plan. 

You need to put in your all-in commitment to your work to start your graphic design business in 2023. There is also a need to have a clear understanding of the market and any potential competitors you might encounter in your industry. You will also need to pay special attention to your target market. If you maintain a strong online presence and promote your website through digital marketing, then you will scale up your business in no time. The road to success is clear; you only need to follow the right route. 

It can cost approximately £18,000 to £23,000 to start a graphic design business in the UK. However, this cost can also differ depending on how advanced you want your business to be. If it is a more detailed start-up then it would cost you more. 

Graphic design can be classified on a freelance basis and can create materials for corporate clients, advertising agencies, public relations firms, and publishers, inclusive. They can also work as full-timers that provide visual solutions to a particular problem a company might be facing. 

When starting up as a designer, there are some important tools you need to show off your abilities efficiently. You will need a laptop, a high-resolution monitor, a portable hard drive, a graphics tablet, and some color swatches for extra creativity and practicality. As you expand more in your business, you might also discover more handling equipment you might need. 

Aside from following the above steps to create a compelling graphic design business plan for your company, you also need to make use of a template checklist. The essence of a checklist is to help you keep track of all the necessary processes you need to achieve while starting your new business. 

• Understand your skill
• Develop your skills.
• Identify your potential clients.
• Carry out a competitive analysis
• Set your price.
• Get your legal certification.
• Get a workspace 
• Design your marketing plan.

Before you think about finding a client, you must do some basic research to identify who your target audience really is. They can be large and medium corporate companies or even small local businesses. Once you have this information, then you will need to develop a marketing strategy that will enable you to find and attract your potential clients. 

Aside from the work and difficulty that are involved with being a graphic designer, it has also proven to be a highly reputable job in the UK that can earn you good cash. An average UK graphic designer earns a total of £31,000 a year and £12.37 per hour. 

If you are not a new designer, it is advisable to charge your services based on your portfolio or previous clients. However, if you are starting new in the industry and have had no clients in the past, it is best to charge according to other graphic designers in the industry. You can engage in market research to discover how much to charge, and from this, you will get an idea of how you want to charge your clients.  

The seven types of graphic design can be said to be product design, animation design, branding design, website design, print design, publishing design, and environmental design. With these options, a graphic designer will then choose a specific niche to work on.

Creating a business plan from scratch is a daunting task, especially when it is your first time, so you are not alone. It is understandable if you got hooked on a particular section of your plan, all you need is a little help, and I’ve got just the right idea. 

Have you tried using a professional pre-made graphic design business plan made by us? At Businessyield Consult, we specialize in helping entrepreneurs like you compose a professional business plan that works! We have helped multiple businesses and are looking forward to helping more. Grab a copy here and get your business on the go .

Once you have gotten hold of your graphic design business plan, it does not just end with having a plan. If you want your graphic design business to grow, you will need to constantly make adjustments to every little update and information about your business. When you make those changes, you can then measure if you are making progress or not. 

A graphic design business does not need a large space and location to start. As a graphic designer, all you need is a desk, table, and a laptop set-up or study space and you are good to go. If you are working with a large group of people, then you should consider getting an affordable co-working space for a start. 

A graphic design business does not need many requirements to start up. You only need to register your business with the government and get insurance for your company. You will also need copyrighting, trademarking, licensing, tax requirements, and some legal policies just to keep your business valid. 

As a graphic designer, there are some skills that can help you scale more. brand strategy, logo designing, social media branding, animation, typography, web designing, creating brochures, infographics, and some poster design skills. You can register for some courses that can help you acquire these skills if you lack any. 

Related Articles

• SMALL BUSINESS IDEAS IN UK: 65+ Profitable Ideas
• MORTGAGE BROKER TOOLS: The Best Marketing Tools for Mortgage Brokers
• BUSINESS PLAN COVER PAGE: How To Write Your Business Plan Cover Page

Kenechukwu Muoghalu

Kenny, an accomplished business writer with a decade of experience, excels in translating intricate industry insights into engaging articles. Her passion revolves around distilling the latest trends, offering actionable advice, and nurturing a comprehensive understanding of the business landscape. With a proven track record of delivering insightful content, Kenny is dedicated to empowering her readers with the knowledge needed to thrive in the dynamic and ever-evolving world of business.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

How to Start an Estate Agency: Easy Guide For Beginners

Food truck business plan: best easy guide in 2023.

Last Updated on August 15, 2023 by Kenechukwu Muoghalu