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Jul 23, 2024 • 13 minutes read

How to write clear UX research objectives that define research direction (+ 20 examples)

Clear and effective UX research objectives are the starting point of successful studies. Here's what separates good from bad, plus 20 examples to learn from.

Armin Tanovic

Conducting a UX research study helps get feedback on your user’s pain points, expectations, and needs. The insights you collect inform your design decisions, ultimately helping you provide better user experiences.

But before it all begins, you need a solid UX research objective. These specific goals outline the direction for your entire research project; UX research objectives are the north star of any research study—guiding your project toward game-changing insights.

In this article, we’ll cover 20 examples of UX research objectives and explain how to write your own, to set your UX research project up for success.

Exceed your UX research goals with Maze

Maze’s comprehensive suite of UX research methods help you test designs, analyze feedback, and uncover user insights to transform your entire product design process.

Why do you need UX research objectives?

A UX research objective is an overarching goal you set to define the purpose of your UX research study. It determines the direction of your entire UX research project and enables you to choose the best UX research methods for collecting insights .

They also ultimately serve as guidelines and a benchmark for success, enabling you to track your progress and measure the impact of your UX research .

UX research objectives help you:

• Focus your research efforts: A specific objective helps you and your team focus on specific tasks and methods that collect relevant feedback from your users
• Align team members and stakeholders: Use your objective to ensure stakeholders and team members are all on the same page, setting the stage for seamless collaboration across multiple departments
• Allocate resources efficiently: Your objective allows you to allocate time, budget, and personnel while prioritizing tasks that lead directly to project success
• Inform success criteria: With a clear research objective, you define what success looks like, outline metrics to track and KPIs to focus on

What makes a good UX research objective (and a bad one)?

A good UX research objective guides your UX research efforts with a clear definition of what you want to achieve, why you want to achieve it, and what success looks like. Good research objectives should follow the SMART framework:

• Specific: Your objective should be clear and precise enough to guide research without ambiguity
• Measurable: You should be able to measure your objective’s success in one way or another, whether that’s during the research phase or any other phase of the UX design and development phase
• Achievable: It must be realistically possible for you to achieve your objectives with the time, resources, and research methods you have available to you
• Relevant: It should be closely tied into your user’s overall goals and your business objectives
• Time-bound: You need to be able to put some form of time frame on the objective if necessary (even if that’s implicit)

An example of a SMART UX research objective:

✅ “Evaluate onboarding usability and increase onboarding task completion to 70% over a period of three months.”

This is an objective you can work toward. It has a clear purpose, measurement criteria, and timeline. Bad UX research objectives, however, fail to set a direction for your UX research project. They’re broad, unspecific, and vague , such as:

❌ “Improve the onboarding process for users”

You see? With the first objective, you know exactly what you intend to accomplish through UX research. Perhaps you can already visualize which methods to use, like UX surveys or usability testing .

Option one is a strong UX research objective because it points you in a specific direction. Option two, on the other hand, fails to define boundaries for your UX research project. It doesn’t outline a specific direction or intent that enables you to evaluate the success of your study.

20 Examples of UX research objectives to suit each stage of the product development process

Let’s say you’re designing an e-commerce platform. Your UX objectives will look different depending on where you are in the design process .

To help you create effective objectives for your specific phase, we’ve distilled the design and product development process down into four clear phases, and provided five examples for each stage.

Just to say—these examples don’t always include specific metrics to track, or timelines for the research, as these elements of a SMART goal are very individual to each project.

The product design and development process

5 Example UX research objectives for the problem discovery phase

In the problem discovery phase, you’re looking to conduct generative research to uncover the pain points and problems users have when using your product. This could be anything from issues navigating the interface, to missing features that would help users achieve their specific goals.

Potential UX research objective examples are:

• Create three personas that represent our users and their problems
• Uncover what usability problems users have while interacting with our product
• Map out the user journey from sign up to the aha! moment
• Investigate if users have problems navigating our product’s onboarding process
• Identify specific drop-off points within the user journey

⚙️ Need a tool to help achieve your research objectives during problem discovery research sessions? Maze’s Interview Studies and Feedback Surveys are a great way to collect qualitative and quantitative data to identify user issues and pain points to inform your research objectives.

5 Example UX research objectives for the solution generation phase

Once you know what issues users have with your product, you still need to understand the root causes, what users expect from solutions, and how you can introduce a solution that optimizes the experience.

Here, you need to propose specific design solutions that could potentially smooth out interactions and eliminate friction points throughout the user journey.

Going back to our e-commerce example, potential UX research objective examples are:

• Understand what specific usability issues might be causing customer drop-off at the checkout phase
• Establish what users expect from their user profile management experience
• Gauge user interest in a profile dashboard to help users better navigate their profile page
• Investigate if personalization could make the website more intuitive for users
• Explore potential solutions for users who abandon their shopping carts during the checkout phase in the user journey

5 Example UX research objectives for the design and development phase

During this phase, you’re designing and developing the proposed solution you generated during the previous step. But before these solutions go live, you need to test if they adequately solve user problems as you anticipated.

This typically involves creating and testing a prototype . Some UX research objectives during the design and development phase include:

• Establish if users can complete tasks with the lo-fi prototype design of the proposed solution
• Understand which of two dashboard wireframes is more intuitive to existing users
• Validate the information architecture of your design prototype
• Uncover if users have any usability issues with our proposed design
• Evaluate new feature interest to prioritize development initiatives

5 Example UX research objectives for the post-launch phase

UX research is an iterative, continuous process. There’s no start or finish, it’s a cycle that continually repeats. Once you design, develop, and launch a new product, feature, or experience—you need to research its impact. Setting post-launch UX research objectives measures if your UX research process was a success. Five of these objectives could be:

• Establish if we’ve solved core usability problems for users with the new feature
• Understand if users are more satisfied with their overall experience since introducing the new feature
• Evaluate user satisfaction with the updated interface’s usability
• Identify the impact our new feature had on user engagement and conversion rates
• Determine if our initial hypothesis was correct e.g. the solution will increase customer retention

⚙️ Looking for a tool to help hit your UX research objectives post-launch? Maze’s Live Website Testing and In-Product Prompt are purpose-built to help you gather real-time user insights.

How to write clear and effective research objectives: 4 Best practices

Writing your own UX research objective can be daunting. After all, it serves as the foundation for your entire UX research project. A wrong objective is a missed opportunity to start your UX research strong and guide your research team, resources, and efforts in the direction of actionable insights. That’s why we’ve outlined steps and best practices to help you get it right.

Begin by assessing both user and stakeholder needs. Use reviews, user personas , results from past UX projects or your UX research repository to identify the most pressing concerns for your users. Then, balance them with your stakeholders’ wider business goals . Finally, write what you intend to uncover through your next project, based on user needs and stakeholder goals.

To ensure your UX research objectives are as effective as can be, follow these four best practices.

1. Start with a problem statement

Having trouble defining your project’s objective? Start with a problem statement instead. These should clearly define the issues your users are having—they identify and call out pain points, enabling you to get a better idea of what your objectives should be.

This will not only help you think of objectives, but help you organize your team further and delegate tasks.

For example, a problem statement could be “Users are having trouble navigating their customer profile pages” From there, your objective may become “Uncover specific usability and navigation issues with design elements on the profile page.”

A problem statement helps inform your research objectives and research questions by highlighting the overall issue you’re looking to solve.

2. Make UX research objectives actionable

One thing that all strong UX research objectives share is their actionability. Your objective should be active, defining what you want to achieve from the very start of the sentence.

Doing so ties it to a tangible outcome, helping you clarify what you want while pointing your efforts in the right direction.

Here are some actionable ways to start your UX research objectives:

• Evaluate the usability of…
• Identify user friction points throughout…
• Measure increases in…
• Compare satisfaction between…
• Explore potential solutions for…
• Understand how users approach…
• Assess if users…

Starting your objective with a command helps structure your objective from the get-go.

3. Use only one to three objectives per study

Write too many objectives, and you risk being able to focus on none—ultimately putting your project’s success at risk.

While branching out your efforts is beneficial for more complex studies, having too many objectives can result in spreading your resources too thin.

One to three objectives per study is a good rule of thumb. This range ensures you maintain clarity and focus throughout your project—the whole reason you're writing UX research objectives in the first place.

Make sure that the objectives of your research project are connected in scope and theme, too. If you’re using more than one objective, each should allow you to hone in on a specific issue from multiple angles, not explore three different issues. With the above example, a group of three objectives might look like:

• “Assess the ease of navigation and efficiency of the search functionality on user’s profile pages.”
• “Understand how users prefer to view products and settings on their profile pages.”
• “Evaluate the effectiveness of the product dashboard on user profile pages.”

4. Ask stakeholders and team members for feedback

With your freshly-written UX research objectives, you’re probably excited to get started on your UX research. However, you still need to get feedback from stakeholders and team members. Doing so helps you identify:

• The relevance of your outlined objective
• Potential roadblocks during later phases of your UX research project
• How well your objectives align with wider business goals

You might need to refine your UX research objectives based on the feedback you receive. For example, stakeholders might raise concerns about your objective’s feasibility or question if it can help achieve wider business goals like reducing churn or increasing retention. Don’t be afraid to revisit and rework your objectives until everyone’s aligned. This will lead to a stronger result overall.

Achieve your UX research objectives with Maze

UX research objectives are the starting point for a fully-fledged UX research plan . From there, you can begin your project, test with real users, and get the insights you need for designing user-centered products .

Given you have the right tool, that is.

Maze is a leading user research platform that makes the process easy. Choose from a wide range of moderated and unmoderated UX research methods and get shareable insights with automated reporting features that make presenting your findings to stakeholders a breeze.

Frequently asked questions about UX research objectives

How do you write a user research plan in UX?

A UX research plan is a systematic roadmap for organizing your UX research efforts. To create one, you need to outline:

• Research methodologies
• Participants
• Deliverables

What is an example of a research goal in UX?

An example of a research goal in UX would be “identify navigation issues for the checkout process on our new e-commerce app.”

What is the purpose of UX research?

UX research aims to understand user behaviors, needs, and preferences to inform the product design process and improve user experience. Through user research methods, organizations can uncover insights that help them create more intuitive, relevant, and successful products.

What’s the difference between UX research objectives and UX research goals?

UX research objectives and UX research goals are generally interchangeable terms but often differ in the level of specificity and detail. UX research objectives are more specific, measurable, and actionable, often supporting broader goals. UX research goals, on the other hand, are broad, often general statements that state what UX research aims to achieve.

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How To Write UX Research Objectives (with 14 Examples)

Cori Widen currently leads the UX Research team at Lightricks. She worked in the tech industry for 10 years in various product marketing roles before honing in on her passion for understanding the user and transitioning to research.

Get better results from your research while letting stakeholders know what to expect.

Whether you’re a UX researcher, designer, or product manager—chances are, you know the value of customer feedback and user research. If you’re ready to get started with UX research , it can be tempting to source your participants and get moving, but hold up one sec! Defining your research objectives is a crucial step and skipping it could be really detrimental to the research process.  

Below is everything that you need to know about crafting useful research objectives, plus examples of research aims and objectives to help you create your own.

What Are Research Objectives And Why Are They Important?

Research objectives, in plain language, are clear statements that explain what you want to learn from your research. Objectives should be set as part of your UX research plan . Each research project that you do will likely have a few different objectives, and they’re important because:

• They make certain that you and all of the relevant stakeholders are aligned on what you want to learn
• They guide you toward choosing the right research methodology
• They help you reduce noise and wasted time throughout the research process

If you don’t take the time to create research objectives, it’s likely that there is only a vague topic informing your research. This means that many stakeholders may have different expectations in terms of what you’ll learn, and when expectations aren’t met, the impact of your research is limited. 

Not only that, but there are a lot of different types of research methodologies that answer different types of questions: usability testing, user interviews, diary studies, surveys, focus groups, and more. Knowing exactly what questions you’d like to answer will guide you in the right direction. For more on different user research methodologies and how to choose the right ones based on your objectives, I recommend this guide . 

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How Do You Create Good Research Objectives?

The SMART acronym can help you understand whether specific objectives are solid or not. Good research objectives are:

Specific: They aren’t vague—anyone at your organization can read them and understand what you want to learn. They should include action verbs so that what you intend to do is clear.

Measurable: When you’re done with your research, you’ll know whether or not you’ve achieved your research goals

Achievable: Your objectives should be realistic. For example, a question that is aiming to predict future behavior rather than analyze something occurring in the present or past isn’t likely achievable. 

Relevant: Your objectives should relate directly to the work that you do so that your findings will be actionable.

Time-Bound: Decide when your deadline is for having your findings ready, and make sure that your objectives can realistically be answered by then. 

Step 1: Align with all of your relevant stakeholders

Unless you’re planning to be the only person at your company or organization who will make use of your findings, it’s a good idea to begin your research design process, before you write your objectives or any aspect of your research proposal, by aligning with other relevant colleagues . 

Take a minute to think about who may be interested in what you’re working on and make plans to check in. Give your colleagues a sense of what the direction of your research is and ask them if they have any relevant questions in terms of what they’d like to know about users. This way, you can take it into account as you move forward with crafting your objectives.

Step 2: Decide on a research aim

Research aims are less specific statements that describe the overarching topic of your research. While aims are too broad to function as research questions or objectives, they help you narrow your focus in preparation for writing your objectives.

For example, a research aim may be something like:

Assess the overall experience and value for the users of the community feature on our platform.

This statement is broad—it’s alluding to a feature and users in general—but it doesn’t inform exactly what you want to learn. That comes next!

Step 3: Draft your research objectives!

Once you’ve written your aim, writing your research objectives is generally a pretty simple task. Look over your notes from your conversations with colleagues and check in with yourself about what you’d like to learn. 

Now, it’s time to write! Break down your aim into specific research questions. Going forward with our previous example, we can better understand exactly what I mean.

Research Aim: Assess the overall experience and value for the users of the community feature on our platform.

Research Objective Examples

• Understand the extent to which our power users feel that the community feature provides value
• Assess the community feature’s ability to answer the pain points of our power users
• Learn more about the common use cases of the community feature by our power users
• Discover any major usability issues within the community feature

When you look at both the research aim and its accompanying objectives, you can see that we’re addressing the general area to be researched with the aim (the community feature) and the objectives mention several specific topics within the realm of the feature. With this information in hand, you’ll be able to decide on your research methodology and get to the fun part—the research itself!

Author's Tip

The objectives that accompany your aim can be quantitative or qualitative in nature, but they have to be specific enough for you to decide on your research methods.

Step 4: Check your work and draft your research proposal

Take a last look at your objective(s) and ask yourself: 

• Are they SMART objectives? 
• Do they lead you to logical conclusions about data collection methods and research techniques? 
• Is each one a clear objective that anyone at your organization could read and understand?
• Have you used action verbs so that what you’ll learn from your research is clear (for example: assess, understand, etc.)?

Once you’re confident in your research objectives, you can use them to draft your proposal. Your research proposal should include your aim, your objectives, your methodology, your budget, and your timeline. Some of your user research tools may include relevant templates or at least a place to store your draft for colleagues to see.

2 Examples Of Research Aims (Plus 10 Research Objective Examples)

Need some inspiration before getting started? It can be a lot easier to write your own objectives after browsing some examples. Below are two different research aims, each with five sample objectives.

Research Aim Example 1: Assess the impact and usability of our daily meditation feature in the app.

Objective examples:.

• Uncover usability issues for new users looking to find a relevant meditation that meets their needs
• Understand typical usage patterns of our most dedicated daily meditators 
• Learn more about the factors that influence users to choose which daily meditation to use
• Quantify what percentage of daily meditators are satisfied with the meditation they choose over the period of a full month
• Uncover usability issues for existing users when trying to create a playlist of their favorite daily meditations

Research Aim Example 2: Learn more about the social media video creation process for small business owners

• Create personas that represent different types of small business owners who create their own video content
• Identify the most challenging parts of the video creation process for each small business owner persona
• Uncover any usability issues when small business owners use the video templates in our app to create videos for TikTok
• Assess the ease of use for small business owners creating business content with our app versus our two main competitors
• Quantify the percentage of our user base who are creating videos specifically for their small businesses

Now that you’ve learned how essential objectives are, gone through the step-by-step process for creating them, and perused some examples—hopefully, you’re feeling confident about writing your own research objectives! With the right research questions at hand, and maybe a few great UX research podcasts or UXR conferences to keep you sharp, you’re well on your way to your desired outcomes and actionable findings. 

As you move through your user research journey, I highly recommend subscribing to The Product Manager newsletter for regular insights about all things user research. 

Happy researching!

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UX Research: Objectives, Assumptions, and Hypothesis

by Rick Dzekman

An often neglected step in UX research

Introduction

UX research should always be done for a clear purpose – otherwise you’re wasting the both your time and the time of your participants. But many people who do UX research fail to properly articulate the purpose in their research objectives. A major issue is that the research objectives include assumptions that have not been properly defined.

When planning UX research you have some goal in mind:

• For generative research it’s usually to find out something about users or customers that you previously did not know
• For evaluative research it’s usually to identify any potential issues in a solution

As part of this goal you write down research objectives that help you achieve that goal. But for many researchers (especially more junior ones) they are missing some key steps:

• How will those research objectives help to reach that goal?
• What assumptions have you made that are necessary for those objectives to reach that goal?
• How does your research (questions, tasks, observations, etc.) help meet those objectives?
• What kind of responses or observations do you need from your participants to meet those objectives?

One approach people use is to write their objectives in the form of research hypothesis. There are a lot of problems when trying to validate a hypothesis with qualitative research and sometimes even with quantitative.

This article focuses largely on qualitative research: interviews, user tests, diary studies, ethnographic research, etc. With qualitative research in mind let’s start by taking a look at a few examples of UX research hypothesis and how they may be problematic.

Research hypothesis

Example hypothesis: users want to be able to filter products by colour.

At first it may seem that there are a number of ways to test this hypothesis with qualitative research. For example we might:

• Observe users shopping on sites with and without colour filters and see whether or not they use them
• Ask users who are interested in our products about how narrow down their choices
• Run a diary study where participants document the ways they narrowed down their searches on various stores
• Make a prototype with colour filters and see if participants use them unprompted

These approaches are all effective but they do not and cannot prove or disprove our hypothesis. It’s not that the research methods are ineffective it’s that the hypothesis itself is poorly expressed.

The first problem is that there are hidden assumptions made by this hypothesis. Presumably we would be doing this research to decide between a choice of possible filters we could implement. But there’s no obvious link between users wanting to filter by colour and a benefit from us implementing a colour filter. Users may say they want it but how will that actually benefit their experience?

The second problem with this hypothesis is that we’re asking a question about “users” in general. How many users would have to want colour filters before we could say that this hypothesis is true?

Example Hypothesis: Adding a colour filter would make it easier for users to find the right products

This is an obvious improvement to the first example but it still has problems. We could of course identify further assumptions but that will be true of pretty much any hypothesis. The problem again comes from speaking about users in general.

Perhaps if we add the ability to filter by colour it might make the possible filters crowded and make it more difficult for users who don’t need colour to find the filter that they do need. Perhaps there is a sample bias in our research participants that does not apply broadly to our user base.

It is difficult (though not impossible) to design research that could prove or disprove this hypothesis. Any such research would have to be quantitative in nature. And we would have to spend time mapping out what it means for something to be “easier” or what “the right products” are.

Example Hypothesis: Travelers book flights before they book their hotels

The problem with this hypothesis should now be obvious: what would it actually mean for this hypothesis to be proved or disproved? What portion of travelers would need to book their flights first for us to consider this true?

Example Hypothesis: Most users who come to our app know where and when they want to fly

This hypothesis is better because it talks about “most users” rather than users in general. “Most” would need to be better defined but at least this hypothesis is possible to prove or disprove.

We could address this hypothesis with quantitative research. If we found out that it was true we could focus our design around the primary use case or do further research about how to attract users at different stages of their journey.

However there is no clear way to prove or disprove this hypothesis with qualitative research. If the app has a million users and 15/20 research participants tell you that this is true would your findings generalise to the entire user base? The margin of error on that finding is 20-25%, meaning that the true results could be closer to 50% or even 100% depending on how unlucky you are with your sample.

Example Hypothesis: Customers want their bank to help them build better savings habits

There are many things wrong with this hypothesis but we will focus on the hidden assumptions and the links to design decisions. Two big assumptions are that (1) it’s possible to find out what research participants want and (2) people’s wants should dictate what features or services to provide.

Research objectives

One of the biggest problem with using hypotheses is that they set the wrong expectations about what your research results are telling you. In Thinking, Fast and Slow, Daniel Kahneman points out that:

• “extreme outcomes (both high and low) are more likely to be found in small than in large samples”
• “the prominence of causal intuitions is a recurrent theme in this book because people are prone to apply causal thinking inappropriately, to situations that require statistical reasoning”
• “when people believe a conclusion is true, they are also very likely to believe arguments that appear to support it, even when these arguments are unsound”

Using a research hypothesis primes us to think that we have found some fundamental truth about user behaviour from our qualitative research. This leads to overconfidence about what the research is saying and to poor quality research that could simply have been skipped in exchange for simply making assumption. To once again quote Kahneman: “you do not believe that these results apply to you because they correspond to nothing in your subjective experience”.

We can fix these problems by instead putting our focus on research objectives. We pay attention to the reason that we are doing the research and work to understand if the results we get could help us with our objectives.

This does not get us off the hook however because we can still create poor research objectives.

Let’s look back at one of our prior hypothesis examples and try to find effective research objectives instead.

Example objectives: deciding on filters

In thinking about the colour filter we might imagine that this fits into a larger project where we are trying to decide what filters we should implement. This is decidedly different research to trying to decide what order to implement filters in or understand how they should work. In this case perhaps we have limited resources and just want to decide what to implement first.

A good approach would be quantitative research designed to produce some sort of ranking. But we should not dismiss qualitative research for this particular project – provided our assumptions are well defined.

Let’s consider this research objective: Understand how users might map their needs against the products that we offer . There are three key aspects to this objective:

• “Understand” is a common form of research objective and is a way that qualitative research can discover things that we cannot find with quant. If we don’t yet understand some user attitude or behaviour we cannot quantify it. By focusing our objective on understanding we are looking at uncovering unknowns.
• By using the word “might” we are not definitively stating that our research will reveal all of the ways that users think about their needs.
• Our focus is on understanding the users’ mental models. Then we are not designing for what users say that they want and we aren’t even designing for existing behaviour. Instead we are designing for some underlying need.

The next step is to look at the assumptions that we are making. One assumption is that mental models are roughly the same between most people. So even though different users may have different problems that for the most part people tend to think about solving problems with the same mental machinery. As we do more research we might discover that this assumption is not true and there are distinctly different kinds of behaviours. Perhaps we know what those are in advance and we can recruit our research participants in a way that covers those distinct behaviours.

Another assumption is that if we understand our users’ mental models that we will be able to design a solution that will work for most people. There are of course more assumptions we could map but this is a good start.

Now let’s look at another research objective: Understand why users choose particular filters . Again we are looking to understand something that we did not know before.

Perhaps we have some prior research that tells us what the biggest pain points are that our products solve. If we have an understanding of why certain filters are used we can think about how those motivations fit in with our existing knowledge.

Mapping objectives to our research plan

Our actual research will involve some form of asking questions and/or making observations. It’s important that we don’t simply forget about our research objectives and start writing questions. This leads to completing research and realising that you haven’t captured anything about some specific objective.

An important step is to explicitly write down all the assumptions that we are making in our research and to update those assumptions as we write our questions or instructions. These assumptions will help us frame our research plan and make sure that we are actually learning the things that we think we are learning. Consider even high level assumptions such as: a solution we design with these insights will lead to a better experience, or that a better experience is necessarily better for the user.

Once we have our main assumptions defined the next step is to break our research objective down further.

Breaking down our objectives

The best way to consider this breakdown is to think about what things we could learn that would contribute to meeting our research objective. Let’s consider one of the previous examples: Understand how users might map their needs against the products that we offer

We may have an assumption that users do in fact have some mental representation of their needs that align with the products they might purchase. An aspect of this research objective is to understand whether or not this true. So two sub-objectives may be to (1) understand why users actually buy these sorts of products (if at all), and (2) understand how users go about choosing which product to buy.

Next we might want to understand what our users needs actually are or if we already have research about this understand which particular needs apply to our research participants and why.

And finally we would want to understand what factors go into addressing a particular need. We may leave this open ended or even show participants attributes of the products and ask which ones address those needs and why.

Once we have a list of sub-objectives we could continue to drill down until we feel we’ve exhausted all the nuances. If we’re happy with our objectives the next step is to think about what responses (or observations) we would need in order to answer those objectives.

It’s still important that we ask open ended questions and see what our participants say unprompted. But we also don’t want our research to be so open that we never actually make any progress on our research objectives.

Reviewing our objectives and pilot studies

At the end it’s important to review every task, question, scenario, etc. and seeing which research objectives are being addressed. This is vital to make sure that your planning is worthwhile and that you haven’t missed anything.

If there’s time it’s also useful to run a pilot study and analyse the responses to see if they help to address your objectives.

Plan accordingly

It should be easy to see why research hypothesis are not suitable for most qualitative research. While it is possible to create suitable hypothesis it is more often than not going to lead to poor quality research. This is because hypothesis create the impression that qualitative research can find things that generalise to the entire user base. In general this is not true for the sample sizes typically used for qualitative research and also generally not the reason that we do qualitative research in the first place.

Instead we should focus on producing effective research objectives and making sure every part of our research plan maps to a suitable objective.

Defining UX research objectives

Hannah Alvarez

Today’s post on UX research objectives is an excerpt from our eBook, The complete guide to user testing websites, apps, and prototypes . Enjoy!

User feedback is the key to making any business successful—whether you’re launching an app, redesigning a website, refining product features , or making ongoing improvements to your customer experience. So how do you go about getting that feedback?

Remote user research is a fast, reliable, and scalable way to get the insights you need to improve your customer experience. Unlike traditional in-lab usability testing or focus groups, you can recruit participants and get results in a matter of hours, not days or weeks. You’re not limited by your location, schedule, or facilities. You’ll get candid feedback from real people in your target demographic in their natural environment: at home, in a store, or wherever they’d ordinarily interact with your product.

Before you begin writing a test plan for your remote study, you'll want to set a research objective and determine what you'll be studying.

Define your UX research objective

The first step toward gathering helpful feedback is setting a clear and focused objective. If you don’t know exactly what sort of information you need to obtain by running your study, it’ll be difficult to stay on track throughout the project.

Ask yourself: What am I trying to learn?

You don’t need to uncover every usability problem or every user behavior in one exhaustive study. It’s much easier and more productive to run a series of smaller studies with one specific objective each. That way, you’ll get focused feedback in manageable chunks. Be sure to keep your objective clear and concise so that you know exactly what to focus on.

As you set your objective, think about the outcomes your stakeholders will care about. You may be interested in identifying how users interact with the onboarding flow, for example, but that won’t be helpful if your team needs to identify ways to improve the monetization process. Keeping your objective front and center will help you structure your studies to gain insights on the right set of activities. It’ll also guide you in whom you recruit to participate in your study, the tasks they’ll perform, and what questions you should ask them.

Identify what you’re studying

Once you know your research objective, it’s time to determine a few specifics.

Think about what type of product you’re studying and which devices will be used to interact with it. Are you looking for feedback on a prototype? A released or unreleased mobile app? A website? If you have multiple products you want to learn about, then you’ll want to set up multiple studies—it’s best to test one product at a time so you get the most focused feedback. Keep the URL or app file handy when you set up your study. This will be where your participants will start their study.

Consider which devices and/or browsers you’ll want to include in your study. If your product is available on multiple devices, we recommend testing your mobile experience with at least as many users as your desktop experience.

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About the author(s)

Hannah is a content manager, dedicated to helping marketers and designers build amazing experiences. In her free time, she likes making things and going on adventures.

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What Are Research Objectives and How to Write Them (with Examples)

Table of Contents

Introduction

Research is at the center of everything researchers do, and setting clear, well-defined research objectives plays a pivotal role in guiding scholars toward their desired outcomes. Research papers are essential instruments for researchers to effectively communicate their work. Among the many sections that constitute a research paper, the introduction plays a key role in providing a background and setting the context. 1 Research objectives, which define the aims of the study, are usually stated in the introduction. Every study has a research question that the authors are trying to answer, and the objective is an active statement about how the study will answer this research question. These objectives help guide the development and design of the study and steer the research in the appropriate direction; if this is not clearly defined, a project can fail!

Research studies have a research question, research hypothesis, and one or more research objectives. A research question is what a study aims to answer, and a research hypothesis is a predictive statement about the relationship between two or more variables, which the study sets out to prove or disprove. Objectives are specific, measurable goals that the study aims to achieve. The difference between these three is illustrated by the following example:

• Research question : How does low-intensity pulsed ultrasound (LIPUS) compare with a placebo device in managing the symptoms of skeletally mature patients with patellar tendinopathy?
• Research hypothesis : Pain levels are reduced in patients who receive daily active-LIPUS (treatment) for 12 weeks compared with individuals who receive inactive-LIPUS (placebo).
• Research objective : To investigate the clinical efficacy of LIPUS in the management of patellar tendinopathy symptoms.

This article discusses the importance of clear, well-thought out objectives and suggests methods to write them clearly.

What is the introduction in research papers?

Research objectives are usually included in the introduction section. This section is the first that the readers will read so it is essential that it conveys the subject matter appropriately and is well written to create a good first impression. A good introduction sets the tone of the paper and clearly outlines the contents so that the readers get a quick snapshot of what to expect.

A good introduction should aim to: 2,3

• Indicate the main subject area, its importance, and cite previous literature on the subject
• Define the gap(s) in existing research, ask a research question, and state the objectives
• Announce the present research and outline its novelty and significance
• Avoid repeating the Abstract, providing unnecessary information, and claiming novelty without accurate supporting information.

Why are research objectives important?

Objectives can help you stay focused and steer your research in the required direction. They help define and limit the scope of your research, which is important to efficiently manage your resources and time. The objectives help to create and maintain the overall structure, and specify two main things—the variables and the methods of quantifying the variables.

A good research objective:

• defines the scope of the study
• gives direction to the research
• helps maintain focus and avoid diversions from the topic
• minimizes wastage of resources like time, money, and energy

Types of research objectives

Research objectives can be broadly classified into general and specific objectives . 4 General objectives state what the research expects to achieve overall while specific objectives break this down into smaller, logically connected parts, each of which addresses various parts of the research problem. General objectives are the main goals of the study and are usually fewer in number while specific objectives are more in number because they address several aspects of the research problem.

Example (general objective): To investigate the factors influencing the financial performance of firms listed in the New York Stock Exchange market.

Example (specific objective): To assess the influence of firm size on the financial performance of firms listed in the New York Stock Exchange market.

In addition to this broad classification, research objectives can be grouped into several categories depending on the research problem, as given in Table 1.

Table 1: Types of research objectives

Characteristics of research objectives

Research objectives must start with the word “To” because this helps readers identify the objective in the absence of headings and appropriate sectioning in research papers. 5,6

• A good objective is SMART (mostly applicable to specific objectives):
• Specific—clear about the what, why, when, and how
• Measurable—identifies the main variables of the study and quantifies the targets
• Achievable—attainable using the available time and resources
• Realistic—accurately addresses the scope of the problem
• Time-bound—identifies the time in which each step will be completed
• Research objectives clarify the purpose of research.
• They help understand the relationship and dissimilarities between variables.
• They provide a direction that helps the research to reach a definite conclusion.

How to write research objectives?

Research objectives can be written using the following steps: 7

• State your main research question clearly and concisely.
• Describe the ultimate goal of your study, which is similar to the research question but states the intended outcomes more definitively.
• Divide this main goal into subcategories to develop your objectives.
• Limit the number of objectives (1-2 general; 3-4 specific)
• Assess each objective using the SMART
• Start each objective with an action verb like assess, compare, determine, evaluate, etc., which makes the research appear more actionable.
• Use specific language without making the sentence data heavy.
• The most common section to add the objectives is the introduction and after the problem statement.
• Add the objectives to the abstract (if there is one).
• State the general objective first, followed by the specific objectives.

Formulating research objectives

Formulating research objectives has the following five steps, which could help researchers develop a clear objective: 8

• Identify the research problem.
• Review past studies on subjects similar to your problem statement, that is, studies that use similar methods, variables, etc.
• Identify the research gaps the current study should cover based on your literature review. These gaps could be theoretical, methodological, or conceptual.
• Define the research question(s) based on the gaps identified.
• Revise/relate the research problem based on the defined research question and the gaps identified. This is to confirm that there is an actual need for a study on the subject based on the gaps in literature.
• Identify and write the general and specific objectives.
• Incorporate the objectives into the study.

Advantages of research objectives

Adding clear research objectives has the following advantages: 4,8

• Maintains the focus and direction of the research
• Optimizes allocation of resources with minimal wastage
• Acts as a foundation for defining appropriate research questions and hypotheses
• Provides measurable outcomes that can help evaluate the success of the research
• Determines the feasibility of the research by helping to assess the availability of required resources
• Ensures relevance of the study to the subject and its contribution to existing literature

Disadvantages of research objectives

Research objectives also have few disadvantages, as listed below: 8

• Absence of clearly defined objectives can lead to ambiguity in the research process
• Unintentional bias could affect the validity and accuracy of the research findings

Key takeaways

• Research objectives are concise statements that describe what the research is aiming to achieve.
• They define the scope and direction of the research and maintain focus.
• The objectives should be SMART—specific, measurable, achievable, realistic, and time-bound.
• Clear research objectives help avoid collection of data or resources not required for the study.
• Well-formulated specific objectives help develop the overall research methodology, including data collection, analysis, interpretation, and utilization.
• Research objectives should cover all aspects of the problem statement in a coherent way.
• They should be clearly stated using action verbs.

Frequently asked questions on research objectives

Q: what’s the difference between research objectives and aims 9.

A: Research aims are statements that reflect the broad goal(s) of the study and outline the general direction of the research. They are not specific but clearly define the focus of the study.

Example: This research aims to explore employee experiences of digital transformation in retail HR.

Research objectives focus on the action to be taken to achieve the aims. They make the aims more practical and should be specific and actionable.

Example: To observe the retail HR employees throughout the digital transformation.

Q: What are the examples of research objectives, both general and specific?

A: Here are a few examples of research objectives:

• To identify the antiviral chemical constituents in Mumbukura gitoniensis (general)
• To carry out solvent extraction of dried flowers of Mumbukura gitoniensis and isolate the constituents. (specific)
• To determine the antiviral activity of each of the isolated compounds. (specific)
• To examine the extent, range, and method of coral reef rehabilitation projects in five shallow reef areas adjacent to popular tourist destinations in the Philippines.
• To investigate species richness of mammal communities in five protected areas over the past 20 years.
• To evaluate the potential application of AI techniques for estimating best-corrected visual acuity from fundus photographs with and without ancillary information.
• To investigate whether sport influences psychological parameters in the personality of asthmatic children.

Q: How do I develop research objectives?

A: Developing research objectives begins with defining the problem statement clearly, as illustrated by Figure 1. Objectives specify how the research question will be answered and they determine what is to be measured to test the hypothesis.

Q: Are research objectives measurable?

A: The word “measurable” implies that something is quantifiable. In terms of research objectives, this means that the source and method of collecting data are identified and that all these aspects are feasible for the research. Some metrics can be created to measure your progress toward achieving your objectives.

Q: Can research objectives change during the study?

A: Revising research objectives during the study is acceptable in situations when the selected methodology is not progressing toward achieving the objective, or if there are challenges pertaining to resources, etc. One thing to keep in mind is the time and resources you would have to complete your research after revising the objectives. Thus, as long as your problem statement and hypotheses are unchanged, minor revisions to the research objectives are acceptable.

Q: What is the difference between research questions and research objectives? 10

Q: Are research objectives the same as hypotheses?

A: No, hypotheses are predictive theories that are expressed in general terms. Research objectives, which are more specific, are developed from hypotheses and aim to test them. A hypothesis can be tested using several methods and each method will have different objectives because the methodology to be used could be different. A hypothesis is developed based on observation and reasoning; it is a calculated prediction about why a particular phenomenon is occurring. To test this prediction, different research objectives are formulated. Here’s a simple example of both a research hypothesis and research objective.

Research hypothesis : Employees who arrive at work earlier are more productive.

Research objective : To assess whether employees who arrive at work earlier are more productive.

To summarize, research objectives are an important part of research studies and should be written clearly to effectively communicate your research. We hope this article has given you a brief insight into the importance of using clearly defined research objectives and how to formulate them.

• Farrugia P, Petrisor BA, Farrokhyar F, Bhandari M. Practical tips for surgical research: Research questions, hypotheses and objectives. Can J Surg. 2010 Aug;53(4):278-81.
• Abbadia J. How to write an introduction for a research paper. Mind the Graph website. Accessed June 14, 2023. https://mindthegraph.com/blog/how-to-write-an-introduction-for-a-research-paper/
• Writing a scientific paper: Introduction. UCI libraries website. Accessed June 15, 2023. https://guides.lib.uci.edu/c.php?g=334338&p=2249903
• Research objectives—Types, examples and writing guide. Researchmethod.net website. Accessed June 17, 2023. https://researchmethod.net/research-objectives/#:~:text=They%20provide%20a%20clear%20direction,track%20and%20achieve%20their%20goals .
• Bartle P. SMART Characteristics of good objectives. Community empowerment collective website. Accessed June 16, 2023. https://cec.vcn.bc.ca/cmp/modules/pd-smar.htm
• Research objectives. Studyprobe website. Accessed June 18, 2023. https://www.studyprobe.in/2022/08/research-objectives.html
• Corredor F. How to write objectives in a research paper. wikiHow website. Accessed June 18, 2023. https://www.wikihow.com/Write-Objectives-in-a-Research-Proposal
• Research objectives: Definition, types, characteristics, advantages. AccountingNest website. Accessed June 15, 2023. https://www.accountingnest.com/articles/research/research-objectives
• Phair D., Shaeffer A. Research aims, objectives & questions. GradCoach website. Accessed June 20, 2023. https://gradcoach.com/research-aims-objectives-questions/
• Understanding the difference between research questions and objectives. Accessed June 21, 2023. https://board.researchersjob.com/blog/research-questions-and-objectives

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Creating A User Research Plan (with Examples)

UX research helps to test hypothesis you have about users prior to design. Sadly, not every UX design project starts with user research, and that’s because it takes a lot of time to recruit participants, run UX research projects, and sumamrize findings.

Good research, nevertheless, ensures that your product team doesn’t build the wrong functionality that would cost you valuable resources and make you vulnerable to losing customers.

In this article, you’ll see how you can use UX research plan to get stakeholder’s buy-in and create research reports that’s full of valuable advice for product design. Let’s go.

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Designers can create a powerful prototypes, show them to product managers who can interact with the design instead of just looking at it. Then, they give the design to engineers who can get all the specs and some code to kickstart front-end design with.

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What is a UX Research Plan?

A UX research plan helps to set expectations and document the essentials you need to communicate to stakeholders and clients. Your company needs a strong business case for every user research session, complete with research objectives, goals, methods, and logistical needs for the study.

UX Research Plan Elements

Every UX research plan should start with a solid outline. That’s where templates come in handy. They help you structure your UX research project in a way that team members and stakeholders see value in completing research process.

Master templates are the best way to create a successful and effective UX research plan. Using a template as a starting point makes planning and writing easier and helps you and your team stay focused on the who, what, why, and when of research. Read on for tips and examples for how you can build a user research plan that works.

UX Research Plan Background

The background section should offer your clients and stakeholders a few sentences on why you are creating a user research plan and what it will accomplish. It should orient readers to the needs and expectations behind the purpose of the study. It should also include a problem statement, which is the primary question you’re setting out to answer with your research findings. 

Example Background

The purpose of this study is to understand the major pain points users experience in using our website/app and how these contribute to issues such as cart abandonment, returned items, and low customer loyalty. 

We will be using usability testing to follow the user’s experience of our website/app and the obstacles they encounter leading up to the point of purchase. We will also be using generative research techniques to better understand the customer’s experience of our brand and the challenges and needs they face in making a purchase. 

UX Research Plan Objectives

Before getting into the nitty-gritty of your user research plan, you first want to focus on your research objectives. This step outlines the reasons you are conducting a UX research plan in the first place. Why are you carrying out this research? What are the end goals you have after completing all the work?

Seeking out answers to these questions should be a collaborative effort between you and your stakeholders. It’s also helpful to consider discussions and learnings from past clients and projects to create metrics for your UX research plan. 

Objectives and Success Metrics

Research objectives will be different for every project, but they should always be actionable and specific. 

Example Objectives

• Understand how users currently go about tracking orders on our website
• Understand what actions customers take when they consider buying a new [product we offer]
• Learn about competitor websites/apps customers are using to buy [product we offer]
• Evaluate pain points customers are experiencing in using our website/app

And here are some examples to help you determine the success of your UX research plan.

Example Success Metrics

• What information are we trying to collect about users?
• What scales/documents/statistics do we intend to create?
• What decisions will these materials help to make? 

UX Research Plan Methodology

This step should be a short and sweet description of the research methods you will use to answer the research objectives. It should include both secondary and primary methods. Generative methods, such as user interviews and open-ended questions, help uncover motivations or more general insights, while UX testing helps to evaluate the usability and experience of your product. 

Research Scope & Focus Areas

Clearly outlining the research scope and focus areas helps to facilitate efficient user research planning. The more you’re able to hone in on the specifics of what information you are wanting to collect, the less overwhelmed you will be in the process. It also helps avoid inundating your clients with unnecessary information. 

To keep research-focused, this section should include:

• 3-6 question topics (e.g. How do users spend their time on a website?)
• Design Focus Components, including interface qualities (e.g. Usability, Training, Efficiency, Satisfaction)
• Primary User Scenarios (e.g. Scenarios in which pain points are most problematic; scenarios you have the least information about, etc.)

Example Methodology

For this study, we’re conducting a 30-minute usability test to evaluate our user’s experience of our app/website. A secondary method will be to conduct one-on-one generative research interviews to better understand our customers and empathize with their needs. 

UX Research Plan Participant Profiles

Once you’ve defined objectives methodology and focus areas, it’s time to outline the participants you’ll need to get the required insights. Participant profiles help you determine who you want to recruit, or an approximation of your users, to optimize recruiting efforts. Here are a few examples of how to ensure you’ll get the best participants for your study. 

Define your target user by collaborating with internal stakeholders, marketing, sales, and customer support. With their help, you can create approximations about who your users are. This is a great starting point for finding the right participants for your study. 

Compare yourself to your competitors and create participant profiles based on their audiences. Recruiting people who use a competitor’s product can be an excellent way to glean insights into how to further improve your product. 

Outline a screening process. Participant profiles should include any relevant information concerning your target audience, including behaviors, needs, demographics, geography, etc. Including the right criteria will help you evaluate whether or not to include certain individuals in your user research plan. 

This Nielsen Norman article offers some great information about defining and recruiting the right participants for your study. 

UX Research Plan Timeline

This is optional, but many UX research plans include a timeline that offers clients and stakeholders a general overview of how long the research will take. It helps to set expectations for the final results as well as allowing you to create a schedule for research sessions, debriefing, follow-up, and deliverables. 

Timeline Example: 

Approximately 6-8 weeks for identifying objectives, creating participant profiles, recruitment, in-person meetings, qualitative research, and analysis. 

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• Defining Research Objectives: How To  Write Them

Almost all industries use research for growth and development. Research objectives are how researchers ensure that their study has direction and makes a significant contribution to growing an industry or niche.

Research objectives provide a clear and concise statement of what the researcher wants to find out. As a researcher, you need to clearly outline and define research objectives to guide the research process and ensure that the study is relevant and generates the impact you want.

In this article, we will explore research objectives and how to leverage them to achieve successful research studies.

What Are Research Objectives?

Research objectives are what you want to achieve through your research study. They guide your research process and help you focus on the most important aspects of your topic.

You can also define the scope of your study and set realistic and attainable study goals with research objectives. For example, with clear research objectives, your study focuses on the specific goals you want to achieve and prevents you from spending time and resources collecting unnecessary data.

However, sticking to research objectives isn’t always easy, especially in broad or unconventional research. This is why most researchers follow the SMART criteria when defining their research objectives.

Understanding SMART Criteria in Research

Think of research objectives as a roadmap to achieving your research goals, with the SMART criteria as your navigator on the map.

SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. These criteria help you ensure that your research objectives are clear, specific, realistic, meaningful, and time-bound.

Here’s a breakdown of the SMART Criteria:

Specific : Your research objectives should be clear: what do you want to achieve, why do you want to achieve it, and how do you plan to achieve it? Avoid vague or broad statements that don’t provide enough direction for your research.

Measurable : Your research objectives should have metrics that help you track your progress and measure your results. Also, ensure the metrics are measurable with data to verify them.

Achievable : Your research objectives should be within your research scope, timeframe, and budget. Also, set goals that are challenging but not impossible.

Relevant: Your research objectives should be in line with the goal and significance of your study. Also, ensure that the objectives address a specific issue or knowledge gap that is interesting and relevant to your industry or niche.

Time-bound : Your research objectives should have a specific deadline or timeframe for completion. This will help you carefully set a schedule for your research activities and milestones and monitor your study progress.

Characteristics of Effective Research Objectives

Clarity : Your objectives should be clear and unambiguous so that anyone who reads them can understand what you intend to do. Avoid vague or general terms that could be taken out of context.

Specificity : Your objectives should be specific and address the research questions that you have formulated. Do not use broad or narrow objectives as they may restrict your field of research or make your research irrelevant.

Measurability : Define your metrics with indicators or metrics that help you determine if you’ve accomplished your goals or not. This will ensure you are tracking the research progress and making interventions when needed.

Also, do use objectives that are subjective or based on personal opinions, as they may be difficult to accurately verify and measure.

Achievability : Your objectives should be realistic and attainable, given the resources and time available for your research project. You should set objectives that match your skills and capabilities, they can be difficult but not so hard that they are realistically unachievable.

For example, setting very difficult make you lose confidence, and abandon your research. Also, setting very simple objectives could demotivate you and prevent you from closing the knowledge gap or making significant contributions to your field with your research.

Relevance : Your objectives should be relevant to your research topic and contribute to the existing knowledge in your field. Avoid objectives that are unrelated or insignificant, as they may waste your time or resources.

Time-bound : Your objectives should be time-bound and specify when you will complete them. Have a realistic and flexible timeframe for achieving your objectives, and track your progress with it. 

Steps to Writing Research Objectives

Identify the research questions.

The first step in writing effective research objectives is to identify the research questions that you are trying to answer. Research questions help you narrow down your topic and identify the gaps or problems that you want to address with your research.

For example, if you are interested in the impact of technology on children’s development, your research questions could be:

• What is the relationship between technology use and academic performance among children?
• Are children who use technology more likely to do better in school than those who do not?
• What is the social and psychological impact of technology use on children?

Brainstorm Objectives

Once you have your research questions, you can brainstorm possible objectives that relate to them. Objectives are more specific than research questions, and they tell you what you want to achieve or learn in your research.

You can use verbs such as analyze, compare, evaluate, explore, investigate, etc. to express your objectives. Also, try to generate as many objectives as possible, without worrying about their quality or feasibility at this stage.

Prioritize Objectives

Once you’ve brainstormed your objectives, you’ll need to prioritize them based on their relevance and feasibility. Relevance is how relevant the objective is to your research topic and how well it fits into your overall research objective.

Feasibility is how realistic and feasible the objective is compared to the time, money, and expertise you have. You can create a matrix or ranking system to organize your objectives and pick the ones that matter the most.

Refine Objectives

The next step is to refine and revise your objectives to ensure clarity and specificity. Start by ensuring that your objectives are consistent and coherent with each other and with your research questions. 

Make Objectives SMART

A useful way to refine your objectives is to make them SMART, which stands for specific, measurable, achievable, relevant, and time-bound. 

• Specific : Objectives should clearly state what you hope to achieve.
• Measurable : They should be able to be quantified or evaluated.
• Achievable : realistic and within the scope of the research study.
• Relevant : They should be directly related to the research questions.
• Time-bound : specific timeframe for research completion.

Review and Finalize Objectives

The final step is to review your objectives for coherence and alignment with your research questions and aim. Ensure your objectives are logically connected and consistent with each other and with the purpose of your study.

You also need to check that your objectives are not too broad or too narrow, too easy or too hard, too many or too few. You can use a checklist or a rubric to evaluate your objectives and make modifications.

Examples of Well-Written Research Objectives

Example 1- Psychology

Research question: What are the effects of social media use on teenagers’ mental health?

Objective : To determine the relationship between the amount of time teenagers in the US spend on social media and their levels of anxiety and depression before and after using social media.

What Makes the Research Objective SMART?

The research objective is specific because it clearly states what the researcher hopes to achieve. It is measurable because it can be quantified by measuring the levels of anxiety and depression in teenagers. 

Also, the objective is achievable because the researcher can collect enough data to answer the research question. It is relevant because it is directly related to the research question. It is time-bound because it has a specific deadline for completion.

Example 2- Marketing

Research question : How can a company increase its brand awareness by 10%?

Objective : To develop a marketing strategy that will increase the company’s sales by 10% within the next quarter.

How Is this Research Objective SMART?

The research states what the researcher hopes to achieve ( Specific ). You can also measure the company’s reach before and after the marketing plan is implemented ( Measurable ).

The research objective is also achievable because you can develop a marketing plan that will increase awareness by 10% within the timeframe. The objective is directly related to the research question ( Relevant ). It is also time-bound because it has a specific deadline for completion.

Research objectives are a well-designed roadmap to completing and achieving your overall research goal. 

However, research goals are only effective if they are well-defined and backed up with the best practices such as the SMART criteria. Properly defining research objectives will help you plan and conduct your research project effectively and efficiently.

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• research goals
• research objectives
• research roadmap
• smart goals
• SMART research objectives
• Moradeke Owa

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Home » Research Objectives – Types, Examples and Writing Guide

Research Objectives – Types, Examples and Writing Guide

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Research Objectives

Research objectives refer to the specific goals or aims of a research study. They provide a clear and concise description of what the researcher hopes to achieve by conducting the research . The objectives are typically based on the research questions and hypotheses formulated at the beginning of the study and are used to guide the research process.

Types of Research Objectives

Here are the different types of research objectives in research:

• Exploratory Objectives: These objectives are used to explore a topic, issue, or phenomenon that has not been studied in-depth before. The aim of exploratory research is to gain a better understanding of the subject matter and generate new ideas and hypotheses .
• Descriptive Objectives: These objectives aim to describe the characteristics, features, or attributes of a particular population, group, or phenomenon. Descriptive research answers the “what” questions and provides a snapshot of the subject matter.
• Explanatory Objectives : These objectives aim to explain the relationships between variables or factors. Explanatory research seeks to identify the cause-and-effect relationships between different phenomena.
• Predictive Objectives: These objectives aim to predict future events or outcomes based on existing data or trends. Predictive research uses statistical models to forecast future trends or outcomes.
• Evaluative Objectives : These objectives aim to evaluate the effectiveness or impact of a program, intervention, or policy. Evaluative research seeks to assess the outcomes or results of a particular intervention or program.
• Prescriptive Objectives: These objectives aim to provide recommendations or solutions to a particular problem or issue. Prescriptive research identifies the best course of action based on the results of the study.
• Diagnostic Objectives : These objectives aim to identify the causes or factors contributing to a particular problem or issue. Diagnostic research seeks to uncover the underlying reasons for a particular phenomenon.
• Comparative Objectives: These objectives aim to compare two or more groups, populations, or phenomena to identify similarities and differences. Comparative research is used to determine which group or approach is more effective or has better outcomes.
• Historical Objectives: These objectives aim to examine past events, trends, or phenomena to gain a better understanding of their significance and impact. Historical research uses archival data, documents, and records to study past events.
• Ethnographic Objectives : These objectives aim to understand the culture, beliefs, and practices of a particular group or community. Ethnographic research involves immersive fieldwork and observation to gain an insider’s perspective of the group being studied.
• Action-oriented Objectives: These objectives aim to bring about social or organizational change. Action-oriented research seeks to identify practical solutions to social problems and to promote positive change in society.
• Conceptual Objectives: These objectives aim to develop new theories, models, or frameworks to explain a particular phenomenon or set of phenomena. Conceptual research seeks to provide a deeper understanding of the subject matter by developing new theoretical perspectives.
• Methodological Objectives: These objectives aim to develop and improve research methods and techniques. Methodological research seeks to advance the field of research by improving the validity, reliability, and accuracy of research methods and tools.
• Theoretical Objectives : These objectives aim to test and refine existing theories or to develop new theoretical perspectives. Theoretical research seeks to advance the field of knowledge by testing and refining existing theories or by developing new theoretical frameworks.
• Measurement Objectives : These objectives aim to develop and validate measurement instruments, such as surveys, questionnaires, and tests. Measurement research seeks to improve the quality and reliability of data collection and analysis by developing and testing new measurement tools.
• Design Objectives : These objectives aim to develop and refine research designs, such as experimental, quasi-experimental, and observational designs. Design research seeks to improve the quality and validity of research by developing and testing new research designs.
• Sampling Objectives: These objectives aim to develop and refine sampling techniques, such as probability and non-probability sampling methods. Sampling research seeks to improve the representativeness and generalizability of research findings by developing and testing new sampling techniques.

How to Write Research Objectives

Writing clear and concise research objectives is an important part of any research project, as it helps to guide the study and ensure that it is focused and relevant. Here are some steps to follow when writing research objectives:

• Identify the research problem : Before you can write research objectives, you need to identify the research problem you are trying to address. This should be a clear and specific problem that can be addressed through research.
• Define the research questions : Based on the research problem, define the research questions you want to answer. These questions should be specific and should guide the research process.
• Identify the variables : Identify the key variables that you will be studying in your research. These are the factors that you will be measuring, manipulating, or analyzing to answer your research questions.
• Write specific objectives: Write specific, measurable objectives that will help you answer your research questions. These objectives should be clear and concise and should indicate what you hope to achieve through your research.
• Use the SMART criteria: To ensure that your research objectives are well-defined and achievable, use the SMART criteria. This means that your objectives should be Specific, Measurable, Achievable, Relevant, and Time-bound.
• Revise and refine: Once you have written your research objectives, revise and refine them to ensure that they are clear, concise, and achievable. Make sure that they align with your research questions and variables, and that they will help you answer your research problem.

Example of Research Objectives

Examples of research objectives Could be:

Research Objectives for the topic of “The Impact of Artificial Intelligence on Employment”:

• To investigate the effects of the adoption of AI on employment trends across various industries and occupations.
• To explore the potential for AI to create new job opportunities and transform existing roles in the workforce.
• To examine the social and economic implications of the widespread use of AI for employment, including issues such as income inequality and access to education and training.
• To identify the skills and competencies that will be required for individuals to thrive in an AI-driven workplace, and to explore the role of education and training in developing these skills.
• To evaluate the ethical and legal considerations surrounding the use of AI for employment, including issues such as bias, privacy, and the responsibility of employers and policymakers to protect workers’ rights.

When to Write Research Objectives

• At the beginning of a research project : Research objectives should be identified and written down before starting a research project. This helps to ensure that the project is focused and that data collection and analysis efforts are aligned with the intended purpose of the research.
• When refining research questions: Writing research objectives can help to clarify and refine research questions. Objectives provide a more concrete and specific framework for addressing research questions, which can improve the overall quality and direction of a research project.
• After conducting a literature review : Conducting a literature review can help to identify gaps in knowledge and areas that require further research. Writing research objectives can help to define and focus the research effort in these areas.
• When developing a research proposal: Research objectives are an important component of a research proposal. They help to articulate the purpose and scope of the research, and provide a clear and concise summary of the expected outcomes and contributions of the research.
• When seeking funding for research: Funding agencies often require a detailed description of research objectives as part of a funding proposal. Writing clear and specific research objectives can help to demonstrate the significance and potential impact of a research project, and increase the chances of securing funding.
• When designing a research study : Research objectives guide the design and implementation of a research study. They help to identify the appropriate research methods, sampling strategies, data collection and analysis techniques, and other relevant aspects of the study design.
• When communicating research findings: Research objectives provide a clear and concise summary of the main research questions and outcomes. They are often included in research reports and publications, and can help to ensure that the research findings are communicated effectively and accurately to a wide range of audiences.
• When evaluating research outcomes : Research objectives provide a basis for evaluating the success of a research project. They help to measure the degree to which research questions have been answered and the extent to which research outcomes have been achieved.
• When conducting research in a team : Writing research objectives can facilitate communication and collaboration within a research team. Objectives provide a shared understanding of the research purpose and goals, and can help to ensure that team members are working towards a common objective.

Purpose of Research Objectives

Some of the main purposes of research objectives include:

• To clarify the research question or problem : Research objectives help to define the specific aspects of the research question or problem that the study aims to address. This makes it easier to design a study that is focused and relevant.
• To guide the research design: Research objectives help to determine the research design, including the research methods, data collection techniques, and sampling strategy. This ensures that the study is structured and efficient.
• To measure progress : Research objectives provide a way to measure progress throughout the research process. They help the researcher to evaluate whether they are on track and meeting their goals.
• To communicate the research goals : Research objectives provide a clear and concise description of the research goals. This helps to communicate the purpose of the study to other researchers, stakeholders, and the general public.

Advantages of Research Objectives

Here are some advantages of having well-defined research objectives:

• Focus : Research objectives help to focus the research effort on specific areas of inquiry. By identifying clear research questions, the researcher can narrow down the scope of the study and avoid getting sidetracked by irrelevant information.
• Clarity : Clearly stated research objectives provide a roadmap for the research study. They provide a clear direction for the research, making it easier for the researcher to stay on track and achieve their goals.
• Measurability : Well-defined research objectives provide measurable outcomes that can be used to evaluate the success of the research project. This helps to ensure that the research is effective and that the research goals are achieved.
• Feasibility : Research objectives help to ensure that the research project is feasible. By clearly defining the research goals, the researcher can identify the resources required to achieve those goals and determine whether those resources are available.
• Relevance : Research objectives help to ensure that the research study is relevant and meaningful. By identifying specific research questions, the researcher can ensure that the study addresses important issues and contributes to the existing body of knowledge.

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Frequently asked questions

How do i write a research objective.

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

Frequently asked questions: Writing a research paper

A research project is an academic, scientific, or professional undertaking to answer a research question . Research projects can take many forms, such as qualitative or quantitative , descriptive , longitudinal , experimental , or correlational . What kind of research approach you choose will depend on your topic.

The best way to remember the difference between a research plan and a research proposal is that they have fundamentally different audiences. A research plan helps you, the researcher, organize your thoughts. On the other hand, a dissertation proposal or research proposal aims to convince others (e.g., a supervisor, a funding body, or a dissertation committee) that your research topic is relevant and worthy of being conducted.

Formulating a main research question can be a difficult task. Overall, your question should contribute to solving the problem that you have defined in your problem statement .

However, it should also fulfill criteria in three main areas:

• Researchability
• Feasibility and specificity
• Relevance and originality

Research questions anchor your whole project, so it’s important to spend some time refining them.

In general, they should be:

• Focused and researchable
• Answerable using credible sources
• Complex and arguable
• Feasible and specific
• Relevant and original

All research questions should be:

• Focused on a single problem or issue
• Researchable using primary and/or secondary sources
• Feasible to answer within the timeframe and practical constraints
• Specific enough to answer thoroughly
• Complex enough to develop the answer over the space of a paper or thesis
• Relevant to your field of study and/or society more broadly

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

Your research objectives indicate how you’ll try to address your research problem and should be specific:

Research objectives describe what you intend your research project to accomplish.

They summarize the approach and purpose of the project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement .

The main guidelines for formatting a paper in Chicago style are to:

• Use a standard font like 12 pt Times New Roman
• Use 1 inch margins or larger
• Apply double line spacing
• Indent every new paragraph ½ inch
• Include a title page
• Place page numbers in the top right or bottom center
• Cite your sources with author-date citations or Chicago footnotes
• Include a bibliography or reference list

To automatically generate accurate Chicago references, you can use Scribbr’s free Chicago reference generator .

The main guidelines for formatting a paper in MLA style are as follows:

• Use an easily readable font like 12 pt Times New Roman
• Set 1 inch page margins
• Include a four-line MLA heading on the first page
• Center the paper’s title
• Use title case capitalization for headings
• Cite your sources with MLA in-text citations
• List all sources cited on a Works Cited page at the end

To format a paper in APA Style , follow these guidelines:

• Use a standard font like 12 pt Times New Roman or 11 pt Arial
• If submitting for publication, insert a running head on every page
• Apply APA heading styles
• Cite your sources with APA in-text citations
• List all sources cited on a reference page at the end

No, it’s not appropriate to present new arguments or evidence in the conclusion . While you might be tempted to save a striking argument for last, research papers follow a more formal structure than this.

All your findings and arguments should be presented in the body of the text (more specifically in the results and discussion sections if you are following a scientific structure). The conclusion is meant to summarize and reflect on the evidence and arguments you have already presented, not introduce new ones.

The conclusion of a research paper has several key elements you should make sure to include:

• A restatement of the research problem
• A summary of your key arguments and/or findings
• A short discussion of the implications of your research

Don’t feel that you have to write the introduction first. The introduction is often one of the last parts of the research paper you’ll write, along with the conclusion.

This is because it can be easier to introduce your paper once you’ve already written the body ; you may not have the clearest idea of your arguments until you’ve written them, and things can change during the writing process .

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis —a prediction that will be confirmed or disproved by your research.

The introduction of a research paper includes several key elements:

• A hook to catch the reader’s interest
• Relevant background on the topic
• Details of your research problem

and your problem statement

• A thesis statement or research question
• Sometimes an overview of the paper

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Handy Tips To Write A Clear Research Objectives With Examples

Introduction.

Research objectives play a crucial role in any research study. They provide a clear direction and purpose for the research, guiding the researcher in their investigation. Understanding research objectives is essential for conducting a successful study and achieving meaningful results.

In this comprehensive review, we will delve into the definition of research objectives, exploring their characteristics, types, and examples. We will also discuss the relationship between research objectives and research questions , as well as provide insights into how to write effective research objectives. Additionally, we will examine the role of research objectives in research methodology and highlight the importance of them in a study. By the end of this review, you will have a comprehensive understanding of research objectives and their significance in the research process.

Definition of Research Objectives: What Are They?

A research objective is defined as a clear and concise statement that outlines the specific goals and aims of a research study. These objectives are designed to be specific, measurable, achievable, relevant, and time-bound (SMART), ensuring they provide a structured pathway to accomplishing the intended outcomes of the project. Each objective serves as a foundational element that summarizes the purpose of your study, guiding the research activities and helping to measure progress toward the study’s goals. Additionally, research objectives are integral components of the research framework , establishing a clear direction that aligns with the overall research questions and hypotheses. This alignment helps to ensure that the study remains focused and relevant, facilitating the systematic collection, analysis, and interpretation of data.

Characteristics of Effective Research Objectives

Characteristics of research objectives include:

• Specific: Research objectives should be clear about the what, why, when, and how of the study.
• Measurable: Research objectives should identify the main variables of the study that can be measured or observed.
• Relevant: Research objectives should be relevant to the research topic and contribute to the overall understanding of the subject.
• Feasible: Research objectives should be achievable within the constraints of time, resources, and expertise available.
• Logical: Research objectives should follow a logical sequence and build upon each other to achieve the overall research goal.
• Observable: Research objectives should be observable or measurable in order to assess the progress and success of the research project.
• Unambiguous: Research objectives should be clear and unambiguous, leaving no room for interpretation or confusion.
• Measurable: Research objectives should be measurable, allowing for the collection of data and analysis of results.

By incorporating these characteristics into research objectives, researchers can ensure that their study is focused, achievable, and contributes to the body of knowledge in their field.

Types of Research Objectives

Research objective can be broadly classified into general and specific objectives. General objectives are broad statements that define the overall purpose of the research. They provide a broad direction for the study and help in setting the context. Specific objectives, on the other hand, are detailed objectives that describe what will be researched during the study. They are more focused and provide specific outcomes that the researcher aims to achieve. Specific objectives are derived from the general objectives and help in breaking down the research into smaller, manageable parts. The specific objectives should be clear, measurable, and achievable. They should be designed in a way that allows the researcher to answer the research questions and address the research problem.

In addition to general and specific objectives, research objective can also be categorized as descriptive or analytical objectives. Descriptive objectives focus on describing the characteristics or phenomena of a particular subject or population. They involve surveys, observations, and data collection to provide a detailed understanding of the subject. Analytical objectives, on the other hand, aim to analyze the relationships between variables or factors. They involve data analysis and interpretation to gain insights and draw conclusions.

Both descriptive and analytical objectives are important in research as they serve different purposes and contribute to a comprehensive understanding of the research topic.

Examples of Research Objectives

Here are some examples of research objectives in different fields:

1. Objective: To identify key characteristics and styles of Renaissance art.

This objective focuses on exploring the characteristics and styles of art during the Renaissance period. The research may involve analyzing various artworks, studying historical documents, and interviewing experts in the field.

2. Objective: To analyze modern art trends and their impact on society.

This objective aims to examine the current trends in modern art and understand how they influence society. The research may involve analyzing artworks, conducting surveys or interviews with artists and art enthusiasts, and studying the social and cultural implications of modern art.

3. Objective: To investigate the effects of exercise on mental health.

This objective focuses on studying the relationship between exercise and mental health. The research may involve conducting experiments or surveys to assess the impact of exercise on factors such as stress, anxiety, and depression.

4. Objective: To explore the factors influencing consumer purchasing decisions in the fashion industry.

This objective aims to understand the various factors that influence consumers’ purchasing decisions in the fashion industry. The research may involve conducting surveys, analyzing consumer behavior data, and studying the impact of marketing strategies on consumer choices.

5. Objective: To examine the effectiveness of a new drug in treating a specific medical condition.

This objective focuses on evaluating the effectiveness of a newly developed drug in treating a particular medical condition. The research may involve conducting clinical trials, analyzing patient data, and comparing the outcomes of the new drug with existing treatment options.

These examples demonstrate the diversity of research objectives across different disciplines. Each objective is specific, measurable, and achievable, providing a clear direction for the research study.

Aligning Research Objectives with Research Questions

Research objectives and research questions are essential components of a research project. Research objective describe what you intend your research project to accomplish. They summarize the approach and purpose of the project and provide a clear direction for the research. Research questions, on the other hand, are the starting point of any good research. They guide the overall direction of the research and help identify and focus on the research gaps .

The main difference between research questions and objectives is their form. Research questions are stated in a question form, while objectives are specific, measurable, and achievable goals that you aim to accomplish within a specified timeframe. Research questions are broad statements that provide a roadmap for the research, while objectives break down the research aim into smaller, actionable steps.

Research objectives and research questions work together to form the ‘golden thread’ of a research project. The research aim specifies what the study will answer, while the objectives and questions specify how the study will answer it. They provide a clear focus and scope for the research project, helping researchers stay on track and ensure that their study is meaningful and relevant.

When writing research objectives and questions, it is important to be clear, concise, and specific. Each objective or question should address a specific aspect of the research and contribute to the overall goal of the study. They should also be measurable, meaning that their achievement can be assessed and evaluated. Additionally, research objectives and questions should be achievable within the given timeframe and resources of the research project. By clearly defining the objectives and questions, researchers can effectively plan and execute their research, leading to valuable insights and contributions to the field.

Guidelines for Writing Clear Research Objectives

Writing research objective is a crucial step in any research project. The objectives provide a clear direction and purpose for the study, guiding the researcher in their data collection and analysis. Here are some tips on how to write effective research objective:

1. Be clear and specific

Research objective should be written in a clear and specific manner. Avoid vague or ambiguous language that can lead to confusion. Clearly state what you intend to achieve through your research.

2. Use action verbs

Start your research objective with action verbs that describe the desired outcome. Action verbs such as ‘investigate’, ‘analyze’, ‘compare’, ‘evaluate’, or ‘identify’ help to convey the purpose of the study.

3. Align with research questions or hypotheses

Ensure that your research objectives are aligned with your research questions or hypotheses. The objectives should address the main goals of your study and provide a framework for answering your research questions or testing your hypotheses.

4. Be realistic and achievable

Set research objectives that are realistic and achievable within the scope of your study. Consider the available resources, time constraints, and feasibility of your objectives. Unrealistic objectives can lead to frustration and hinder the progress of your research.

5. Consider the significance and relevance

Reflect on the significance and relevance of your research objectives. How will achieving these objectives contribute to the existing knowledge or address a gap in the literature? Ensure that your objectives have a clear purpose and value.

6. Seek feedback

It is beneficial to seek feedback on your research objectives from colleagues, mentors, or experts in your field. They can provide valuable insights and suggestions for improving the clarity and effectiveness of your objectives.

7. Revise and refine

Research objectives are not set in stone. As you progress in your research, you may need to revise and refine your objectives to align with new findings or changes in the research context. Regularly review and update your objectives to ensure they remain relevant and focused.

By following these tips, you can write research objectives that are clear, focused, and aligned with your research goals. Well-defined objectives will guide your research process and help you achieve meaningful outcomes.

The Role of Research Objectives in Research Methodology

Research objectives play a crucial role in the research methodology . In research methodology, research objectives are formulated based on the research questions or problem statement. These objectives help in defining the scope and focus of the study, ensuring that the research is conducted in a systematic and organized manner.

The research objectives in research methodology act as a roadmap for the research project. They help in identifying the key variables to be studied, determining the research design and methodology, and selecting the appropriate data collection methods .

Furthermore, research objectives in research methodology assist in evaluating the success of the study. By setting clear objectives, researchers can assess whether the desired outcomes have been achieved and determine the effectiveness of the research methods employed. It is important to note that research objectives in research methodology should be aligned with the overall research aim. They should address the specific aspects or components of the research aim and provide a framework for achieving the desired outcomes.

Understanding The Dynamic of Research Objectives in Your Study

The research objectives of a study play a crucial role in guiding the research process, ensuring that the study is focused, purposeful, and contributes to the advancement of knowledge in the field. It is important to note that the research objectives may evolve or change as the study progresses. As new information is gathered and analyzed, the researcher may need to revise the objectives to ensure that they remain relevant and achievable.

In summary, research objectives are essential components in writing an effective research paper . They provide a roadmap for the research process, guiding the researcher in their investigation and helping to ensure that the study is purposeful and meaningful. By understanding and effectively utilizing research objectives, researchers can enhance the quality and impact of their research endeavors.

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