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Introducing Communication Research

Paths of Inquiry

Research Methods in Communication

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Instructor Resource Site Online resources included with this text The online resources for your text are available via the password-protected Instructor Resource Site, which offers access to all text-specific resources, including lecture notes, a test bank, and editable, chapter-specific PowerPoint® slides.

  • Chapter-opening vignettes have been updated, providing a topical, student-relevant lead-in to the chapter content.
  • "Examples and Insights" sections in each chapter provide a specific example of communication research or further insight on a research topic.
  • "Social Media and Big Data" sections have been added to each method chapter addressing some of the implications of social media and the web for communication research.
  • A completely revised Chapter 7 provides an overview of descriptive and inferential statistics.
  • More coverage of visualization and artificial intelligence (AI) in reporting and presenting research has been added throughout.
  • Updated end-of-chapter application exercises make use of latest research and data.
  • Each method chapter has a practice-based organizing example that guides students through the practical and theoretical decisions a researcher faces when designing and implementing research.
  • Ethics questions throughout facilitate discussion of research ethics in practice and promote responsible research practices.
  • Learning objectives, chapter summaries, highlighted vocabulary words, and application exercises in each chapter support student learning.
Praise for the previous edition: " Introducing Communication Research is the one-stop shop for teaching communication research. It covers every fundamental an undergraduate or graduate student needs to know in a remarkably accessible style." Sandra Duhé Southern Methodist University
"This text is distinct in that it makes a large, complex topic very easy to break down for students of all abilities!" Patricia Atkinson Marist College

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Introducing communication research : paths of inquiry

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Introducing Communication Research: Paths of Inquiry

Student resources.

Welcome to the  SAGE edge  site Introducing Communication Research, Fourth Edition ,  by Donald Treadwell and Andrea Davis.  SAGE edge  offers a robust online environment you can access anytime, anywhere, and features an impressive array of free tools and resources to keep you on the cutting edge of your learning experience.

Learning Objectives Quiz eFlashcards Web Resources Application Exercises Recommended Readings

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introducing communication research treadwell

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Donald Treadwell

Introducing Communication Research: Paths of Inquiry 5th Edition, Kindle Edition

  • ISBN-13 978-1071886632
  • Edition 5th
  • Publisher SAGE Publications, Inc
  • Publication date December 30, 2023
  • Language English
  • File size 9221 KB
  • See all details

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Editorial Reviews

About the author.

Donald Treadwell earned his master’s degree in communication from Cornell University and his

PhD in communication and rhetoric from Rensselaer Polytechnic Institute.

He developed and taught communication research classes in classroom and online settings

and also taught courses in organizational communication, public relations, and public relations

writing. He is the coauthor of Public Relations Writing: Principles in Practice (2nd ed., Sage,

He has published and presented research on organizational image, consumer response to

college names, health professionals’ images of AIDS, faculty perceptions of the communication

discipline, and employers’ expectations of newly hired communication graduates. His research

appears in Communication Monographs, Journal of Technical Writing and Communication, Public

Relations Review, Journal of Human Subjectivity, and Criminal Justice Ethics.

He is professor emeritus, Westfield State University, and has international consulting experience

in agricultural extension and health communication.

Product details

  • ASIN ‏ : ‎ B0CNKWHC2V
  • Publisher ‏ : ‎ SAGE Publications, Inc; 5th edition (December 30, 2023)
  • Publication date ‏ : ‎ December 30, 2023
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 9221 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Print length ‏ : ‎ 341 pages
  • Page numbers source ISBN ‏ : ‎ 1071886630
  • #104 in Communication Reference (Kindle Store)
  • #121 in Academic & Commercial Writing Reference
  • #407 in Communication Reference (Books)

About the author

Donald treadwell.

Discover more of the author’s books, see similar authors, read book recommendations and more.

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introducing communication research treadwell

COMMENTS

  1. Introducing Communication Research: Paths of Inquiry

    Introducing Communication Research: Paths of Inquiry, Fourth Edit io n demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on examples of research in real-world settings, Donald Treadwell and Andrea Davis introduce both ...

  2. Introducing Communication Research: Paths of Inquiry

    Welcome to the SAGE edge site for Introducing Communication Research, Fourth Edition.The SAGE edge site for Introducing Communication Research by Donald Treadwell and Andrea Davis offers a robust online environment you can access anytime, anywhere, and features an impressive array of free tools and resources to keep you on the cutting edge of your learning experience.

  3. Introducing Communication Research: Paths of Inquiry

    Treadwell (2017) provides great insight and expertise about communication research and how it is used in the professional world of communication. Topics include, communication research methods, ethical responsibilities of communication researchers, collecting, summarizing, and understanding quantitative and qualitative data, statistics, and ...

  4. Introducing Communication Research : Paths of Inquiry

    Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using interesting real-world examples, engaging application exercises, and up-to-date resources. Best-selling author Donald Treadwell and new co-author Andrea Davis guide readers through the process of conducting communication research and presenting findings ...

  5. Introducing Communication Research

    Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using interesting real-world examples, engaging application exercises, and up-to-date resources. Best-selling author Donald Treadwell and new co-author Andrea Davis guide readers through the process of conducting communication research and presenting findings ...

  6. Introducing Communication Research: Paths of Inquiry

    Introducing Communication Research: Paths of Inquiry, Fifth Edition teaches the basics of communication research in an accessible manner with real-world examples, engaging application exercises, and up-to-date resources. Bringing the book fully up-to-date, author Donald Treadwell adds coverage of social media and big data, artificial ...

  7. Introducing Communication Research

    Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources.Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book ...

  8. Introducing Communication Research: Paths of Inquiry

    Welcome to the SAGE companion site for Introducing Communication Research, Fifth Edition!. Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources.Donald Treadwell guides readers through the process of conducting ...

  9. Introducing Communication Research: Paths of Inquiry

    Donald Treadwell, Andrea Davis. SAGE Publications, Aug 16, 2019 - Language Arts & Disciplines - 352 pages. Introducing Communication Research: Paths of Inquiry, Fourth Edition demystifies the theories and applications of communication research through its focus on methods in practice. Offering an overview of the research process with a focus on ...

  10. Introducing communication research : paths of inquiry : Treadwell

    Introducing communication research : paths of inquiry Bookreader Item Preview ... Treadwell, Donald. Publication date 2014 Topics Communication -- Research -- Methodology Publisher Thousand Oaks, Calif. : SAGE Publications Collection internetarchivebooks; printdisabled Contributor

  11. Introducing Communication Research: Paths of Inquiry

    Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using interesting real-world examples, engaging application exercises, and up-to-date resources. Best-selling author Donald Treadwell and new co-author Andrea Davis guide readers through the process of conducting communication research and presenting findings ...

  12. Introducing Communication Research: Paths of Inquiry

    Introducing Communication Research: Paths of Inquiry helps students understand the communication research process from start to finish. The ... We gratefully acknowledge Donald Treadwell for writing an excellent text. Special thanks are also due to Andrea Davis of Western New England University for developing the ancillaries on this site.

  13. Introducing Communication Research: Paths of Inquiry

    Introducing Communication Research, by Donald Treadwell, demystifies the theories and applications of communication research through its focus on research methods in practice.By highlighting examples of research in real-world settings, this exciting and accessible book helps readers see the relevance of basic communication research skills and concepts to their studies and careers.

  14. Introducing Communication Research : Paths of Inquiry

    Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book ...

  15. Introducing communication research : paths of inquiry : Treadwell

    Introducing communication research : paths of inquiry Bookreader Item Preview ... Treadwell, Donald. Publication date 2011 Topics Communication -- Research -- Methodology Publisher Thousand Oaks, Calif. : SAGE Publications Collection internetarchivebooks; printdisabled Contributor

  16. Introducing Communication Research: Paths of Inquiry

    Author Donald Treadwell, "Introducing Communication Research: Paths of Inquiry" was the textbook the professor operated out of. I purchased the textbook using my Kindle and thoroughly enjoyed the class. The book was great, and the reading was fast and easy. Mr. Treadwell did a marvelous job making the content easily understood; the chapters are ...

  17. Introducing communication research : paths of inquiry

    Introducing communication research : paths of inquiry by Treadwell, D. F. (Donald Francis), author. Publication date 2017 Topics Communication -- Research -- Methodology, Media Studies, Kommunikationsforschung, Methode, Communicatiewetenschap, Onderzoeksmethoden Publisher Los Angeles : Sage

  18. Introducing Communication Research : Paths of Inquiry 4th

    Author(s) Donald Treadwell Andrea Davis. ISBN 9781506369051. Introducing Communication Research : Paths of Inquiry 4th. Author(s) Donald Treadwell Andrea Davis. Published 2019. Publisher SAGE Publications. Format Paperback 352 pages more formats: eBook Book. ISBN 978-1-5063-6905-1. Edition. 4th, Fourth, 4e.

  19. Introducing Communication Research : Paths of Inquiry

    Introducing Communication Research, by Donald Treadwell, demystifies the theories and applications of communication research through its focus on research methods in practice. By highlighting examples of research in real-world settings, this exciting and accessible book helps readers see the relevance of basic communication research skills and concepts to their studies and careers.

  20. Introducing Communication Research: Paths of Inquiry

    Welcome to the SAGE edge site Introducing Communication Research, Fourth Edition, by Donald Treadwell and Andrea Davis. SAGE edge offers a robust online environment you can access anytime, anywhere, and features an impressive array of free tools and resources to keep you on the cutting edge of your learning experience.Learning ObjectivesQuizeFlashcardsWeb ResourcesApplication ...

  21. Introducing Communication Research (4th ed.)

    Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using interesting real-world examples, engaging application exercises, and up-to-date resources.Best-selling author Donald Treadwell and new co-author Andrea Davis guide readers through the process of conducting communication research and presenting findings for ...

  22. Introducing Communication Research : Paths of Inquiry

    Donald Treadwell. SAGE, 2011 - Language Arts & Disciplines - 226 pages. Introducing Communication Research is an undergraduate text of a size, level, and style that will motivate and enthuse the increasing number of undergraduate students entering communication research. The text will highlight examples of research in real world settings so ...

  23. Introducing Communication Research: Paths of Inquiry

    Introducing Communication Research: Paths of Inquiry teaches students the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. Donald Treadwell guides readers through the process of conducting communication research and presenting findings for a diversity of audiences, and the book ...