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Tired of Yelp? 14 Alternative Business Review Websites

If you're looking for another perspective, check out some other online review services.

Table of Contents

Modern consumers thrive on information. Before making buying decisions, customers routinely seek out the opinions and experiences of others to determine whether or not a company is credible and its products or services are worthwhile. Business review websites are excellent resources for consumers seeking information and often include business-specific tools to help organizations boost brand awareness and expand their marketing reach. 

While Yelp is perhaps the best-known business review website, it’s far from the only reputable one. We’ll explain more about business review websites and highlight 14 Yelp alternatives to consider. 

What are business review websites?

Business review websites collect customer reviews about the companies they do business with. These aren’t professional reviews, and they aren’t paid. They’re from actual customers sharing honest feedback.

For example, say you recently hired a local company to install a fence in your backyard. After the service is completed, you can review that company on a business review website. When you leave a review, you’ll often choose a letter or number rating. You’ll usually have the option to summarize your thoughts about the service you received.

By sharing your positive or negative experiences, you help other potential customers decide whether or not to use that company in the future.

Best Yelp alternatives for business reviews

Many consumers turn to Yelp when researching products and services. Additionally, small businesses use Yelp to boost brand awareness and enhance their local marketing strategy . However, Yelp isn’t the only game in town. Here are 14 Yelp alternatives that can help you generate positive online reviews and grow your business. 

1. Google Business Profile (formerly Google My Business)

Google Business Profile , formerly called Google My Business, allows you to list your business on Google Maps and appear in local search results. It’s free to list your business and information, such as your business location , hours and phone number.

You can also invite your customers to leave a review on Google. Collecting and responding to Google reviews shows you care about customer feedback; more reviews will help you rank higher in Google searches. To get started, set up and personalize your Business Profile on Google .

2. Facebook Page reviews

If you use Facebook ads for your business, you probably already have a Facebook Business Page set up. Your Facebook Business Page is a great place to stay in touch with your customers and share helpful information about your business.

It’s also an excellent place to collect customer reviews. Take advantage of this feature by turning on the ratings and reviews option in your Facebook Page settings. From there, invite customers to leave reviews sharing their experiences with your company.

3. Angi (formerly Angie’s List)

Angi is a major name in business reviews. As a platform for accurate information about local businesses from vetted users, Angi guarantees its reviews are legitimate.

Users pay a membership fee to access the site and write reviews, which are graded in letter form. Businesses that sign up with Angi can interact with members, establish a profile, and respond to reviews about their company. Businesses can also take advantage of deals and discounts when they sign up with Angi. Organizations can sign up for an Angi account online. 

4. Better Business Bureau

The Better Business Bureau is one of the most trusted names in business ratings and reviews. The BBB grades businesses from A+ to F based on several factors, including reviews, complaints, and business responses to reviews and complaints. The BBB is a trusted organization, and its ratings could significantly impact a small business. 

The accreditation process ensures that a business makes a good-faith effort to resolve customer complaints and respond to inquiries. This effort makes a business more trustworthy in consumers’ eyes. Accreditation (and its fee) can give a business increased exposure online, access to workshops and webinars, and much more. Visit the BBB online to start the accreditation process for your business. 

5. ConsumerAffairs

Collecting reviews for a business is just one service ConsumerAffairs for Brands offers. When a business signs up, it receives access to numerous resources, including articles on how reviews and a strong reputation can increase revenue, how to find brand ambassadors , and how to convert negative customer experiences into positive ones. Visit ConsumerAffairs for Brands online to create a business account. 

6. Foursquare

While Foursquare is best known for its check-in feature, businesses that claim their listings also give customers the ability to leave ratings and tips (reviews) for other customers.

If you sign up for Foursquare for Business , you’ll be able to access user analytics, add your own tips, and offer customer rewards.

7. Glassdoor

The unique thing about Glassdoor is that it allows current and past employees to rate the companies they work for. This is a vital tool for job searching, helping job seekers learn as much about a company as possible.

When you sign up for a Glassdoor for Employers account , you can read reviews of your company as a workplace and find quality candidates when hiring employees for open positions.

8. HomeAdvisor

This site is similar to Angi (in fact, they have the same parent company). It helps customers find and review professionals for home improvement projects. All reviews are verified and go through an extensive screening process.

If you are a professional offering home improvement services, signing up with HomeAdvisor Pro allows you to connect with HomeAdvisor users in your area looking for a specific service.

9. Judy’s Book

While it’s not free to add or claim your business on this site, the perks of Judy’s Book for Business are worth it. It’s free for customers to review your business directly on the site, but if you receive other testimonials through social media, email, letters or other sources, Judy’s Book allows you to post them on your business page at no extra charge.

When you add your business to Judy’s Book , you also get a free mobile listing, competitor tracking, a higher search engine ranking and much more.

Manta is a small business directory that helps local U.S. businesses connect with consumers and each other. While customer reviews are not the site’s primary function, they are one of its features. Visit Manta online to add your business. 

11. Merchant Circle

MerchantCircle aims to connect customers with deals, advice and price quotes from local small businesses. Its search functions are structured primarily by city and business category. By default, it ranks the listings from highest-rated and most frequently reviewed, working its way down.

The MerchantCircle Help Center has various links to articles to help new businesses get set up.

12. OpenTable

Although OpenTable was once just for making restaurant reservations, customers can now leave reviews and star ratings. When you search for restaurants, a list based on your search criteria pops up.

One of the first things you’ll notice is the star rating under the restaurant name, the number of reviews, and the percentage of reviewers who recommend the restaurant.

If you are starting a restaurant or want to get an established restaurant on OpenTable, sign up on the OpenTable for Restaurants page to start collecting reviews and increasing your reservations.

13. Superpages 

Unlike most other review sites, Superpages isn’t tied to a specific category or service. So, whether your business is a restaurant, plumber, nail salon, electrician or anything else, you can register it and begin collecting reviews.

This site also allows users to write in-depth reviews specific to your business’s category, making it easier for potential customers to find the review and, therefore, your business. Visit Superpages online to claim or manage your free business listing.

VendOp aims to connect people with vendors that best match their needs. Potential customers can search for vendors based on their needs and be presented only with vendors that provide those services, streamlining the search process.

The site also offers a community of real customers who share their experiences with vendors, so potential customers can better understand who they’re working with while helping other vendors improve their services. Visit VendOp online to learn how to use your LinkedIn account to sign up for this platform.

How can business review websites benefit your company?

Many businesses feel nervous at the thought of customers leaving them a review, but customer reviews can be a powerful tool for your company. Here are some of the ways business review websites can benefit you:

• Business review websites create social proof . If a customer is on the fence about purchasing from your business, they’re more likely to move forward if they receive a positive recommendation from a friend or family member. Positive reviews create social proof and help new customers feel comfortable doing business with you.
• Business review websites improve SEO . If you run a local business, you can’t afford to ignore business review websites. For example, receiving and responding to Google Business reviews will improve your business’s search engine visibility and increase the odds that local customers will find you.
• Business review websites help you provide better customer service . Nobody wants to receive a negative review from a customer, but it isn’t always a bad thing. If you respond to negative reviews and take steps to remedy the mistake, you could build more customer loyalty over the long run. And you learn valuable information about how to improve your business in the future.

Using business review websites to your advantage

Many companies rely on business review websites like Yelp to improve their reputation and visibility online. However, there are countless alternatives to Yelp to consider when seeking online reviews and business marketing tools. From Google Business Profile to ConsumerAffairs, these business review websites can help create social proof that your business is worth investing in. 

To encourage online business reviews from customers, consider offering incentives like online coupons or simply asking them to leave a review to help your company. Make it easy for customers to find your business on major review websites so they’re not inconvenienced by the request.

Sammi Caramela contributed to this article. 

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The 25 Best Review Platforms

Definition | Benefits of Reviews | Best Platforms |

The most popular review platforms are generally those that aggregate user reviews in a way that makes it easy for consumers to sift through them and understand more about the product or service.

Given that most consumers rely on user reviews to inform their purchase decisions, it’s hard to overestimate the importance of these review platforms for businesses.

What is a review platform?

A review platform is a site which collects user reviews of products and services and then displays them according to various filters such as star rating.

The purpose of the review platform is to highlight the experience of customers who have had hands-on experience with the product or service. Since it’s not always easy to take a company’s word about its products or services at face value, many consumers like to browse through user reviews before they part with their cash.

The review platform is, as such, an essential tool for both business owners and customers. It can make or break a company’s reputation and credibility, so it’s in the interest of business owners to ensure they provide a five-star service to their clientele.

While reviews aren’t everything, it’s hard to uphold a positive online reputation without them. Even if the reviews for the company aren’t 100% positive, more reviews inevitably leads to more exposure and increased visibility. This usually results in customer interest, which can usually be converted into sales.

What are the benefits of having customer reviews?

Customer reviews should form an integral part of your marketing efforts if you’re a business owner. If you neglect them, they can tear your business down by tarnishing your reputation, but if you nurture them they can skyrocket your sales and propel you to further growth and success.

1. Easier purchasing decision 

If you want to secure more sales, putting more time and effort into your marketing strategy seems like a wise course of action.

Yet, you don’t necessarily need to spend a lot of money or even that much time.

How is that possible?

Well, let’s just say that the user review should be seen as a powerful (and free) marketing tool that you should take advantage of.

The magic phrase here is social proof.

Reviews provide your product or service with a legitimacy that you won’t find anywhere else. That’s because the words come from your customer base.

This social proof can ease a customer’s concerns about the product on offer and perhaps even convince them to make the decision to purchase .

2. Better clickthrough rates 

As a business, you want your customers to not just show interest in what you have to offer but to make purchases.

After all, without sales, all the interest in the world won’t mean anything for your financial goals.

To improve clickthrough rates, star ratings are something you need to pay attention to.

While there are ways of using negative reviews in your favor, it goes without saying that glowing four, and five-star reviews are best.

These four and five star reviews will most likely boost your clickthrough rates, as customers will have a much easier time parting with their cash if they perceive the product as well-rated.

It’s much harder to convince someone to invest in a two-star product than a four-star one, so you should do your best to keep customers happy so you can shoot for the stars.

3. Trustworthiness

Businesses sometimes have a bad reputation.

Due to the amount of misleading marketing out there, and the number of cutthroat entrepreneurs who care about nothing other than sales, it makes sense that the average customer is reluctant to trust a company’s words.

That isn’t to say you can’t have an effect with your words; it just means that your words have more power if your customer base backs them up .

You could claim that your product is the best in its category and even have third-party testing to back up your claims, but if a few hundred people have bad things to say about it, then your sales will likely suffer.

You need to foster customer trust and loyalty by proving that you are sincere and responsive to customer feedback.  

4. Provides Useful Feedback

Without customer feedback, how can you improve upon the products/services you offer?

Reviews are essential for the improvement process, since they give you invaluable information that – if used correctly – can help you increase customer satisfaction going forward.

While it isn’t always easy to hear, negative feedback and criticism from customers are very useful.

Because it shows you if your product has any clear flaws or issues that need to be addressed. It’s very challenging to climb the rankings and get flawless star ratings if a lot of customers have drawn attention to the same problem.

As such, feedback, regardless of whether it is positive or negative, is essential for any business to grow.

What are the best review platforms? 

We’ve gathered together 25 of the best review platforms, so you know exactly where to go for real product feedback whether you’re a customer or a business owner.

These platforms all do a great job at presenting the user reviews in a way that’s easy to understand, and easy for you to browse according to various filters so you can quickly find the information you need to make a purchase decision or find out what customers are saying about your business.

1. Trustindex 

Trustindex is used by more than 20,000 businesses, as a platform to display customer reviews and increase sales.

If you’re having trouble finding the best way to proudly show off your five-star reviews and recommendations, then you needn’t look further. Trustindex offers a wide variety of widgets for popular review platforms such as Google, Amazon, and Yelp to help you boost your SEO ranking and customer trust.

2. TripAdvisor 

TripAdvisor is a review platform that focuses on the travel and leisure industry.

It’s ideal for holidaymakers and businesses in the tourism and hospitality sectors, looking to improve the overall customer experience.

The huge review platform receives an estimated 390 million unique monthly visits across its 49 sites, from customers and business owners from all over the world.

3. Google My Business

Google My Business is a service that allows customers to check out local business ratings, and business owners to manage their online reputation and visibility.

It’s an essential tool for business owners as it allows them to be found online and locally, especially if they focus on boosting their local SEO.

Given that most consumers use Google on a regular basis, it’s a great platform to leverage for visibility and for customers it’s easy to find out information about a business quickly.

4. Facebook

Facebook is first and foremost a social media platform facilitating social connections and conversation, but it is also widely used as a review platform.

If you set up a business page on Facebook, you can reach a lot of potential customers through the ‘shares’ and ‘likes’ you collect.

It’s currently estimated that there are around 2.89 billion active monthly users on Facebook, so this should dispel any doubts about the visibility you can achieve with Facebook reviews.

Amazon is one of the largest online retailers, stocking products from thousands of companies all over the world.

That makes it an excellent review aggregator, and a great website to visit to get an idea about a product or service from the customers themselves.

With an estimated 2.45 billion average monthly visits this year, you can’t argue with the importance of a site like Amazon for customer reviews.

Yelp is all about crowd-sourced business reviews, covering everything from dentists to hair salons.

As such, it’s a great review platform for service-based businesses and for consumers looking for the best price/quality nearby.

Yelp brings in around 178 million unique visitors every month.

7. Better Business Bureau

The Better Business Bureau, or BBB, is all about fostering customer trust by revealing what a business is really like.

This review platform is for discerning customers looking for a reliable company, and for business owners it’s an important platform to come across well on.

The BBB receives around 7 million monthly visitors every month.

8. Foursquare City Guide

Foursquare City Guide, as you might have guessed from the name, provides reviews about businesses locally in your city.

The app will give users personalized recommendations based on their preferences, so as a business owner you want to be one of the first local businesses to pop up for customers.

The platform receives around 3 billion global visits each month.

9. Yellowpages

Yellowpages is perhaps best known as the large catalogue which you turn to whenever you need to find a local business.

Through the review platform’s website, customers can write reviews and browse existing reviews to inform their purchase decisions.

Yellowpages has on average 60 million monthly visitors.

10. Trustpilot

Trustpilot is one of the most trusted online review platforms, with more than 500,000 companies in its database.

It’s a dedicated review platform that covers a variety of niches from health and fitness to clothing and even travel insurance.

As such, it’s a good website to rank well on if you have a niche business.

If you are looking for good Trustpilot alternatives read our article.

Angi, formerly Angie’s List, is an online directory which provides crowd-sourced reviews for contractors and businesses in your area.

As such, it’s a good review platform to perform well on if you’re an independent contractor or if you run a small local business.

The website receives around 10-11 million monthly visits.

12. Glassdoor

Glassdoor is the go-to website for finding information about businesses and what they are like to work for.

As such, it’s an important website for hiring future employees or for job seekers trying to secure their next position.

If you treat your employees well, you can rank highly on Glassdoor and boost your online reputation. There are around 67 million unique monthly viewers.

13. Choice Reviews

Choice Reviews is part of the Association of College and Research Libraries and gives users access to hundreds of thousands of academic reviews.

As such, if you’re in the education niche, supplying academic textbooks and the like, then you’ll want to make sure you rank highly on the website.

Which? is a UK-based website and magazine which is all about promoting consumer choice.

The brand presents various options to its customers based on reviews and ratings as well as in-house testing, so it’s a great website to be featured on.

15. ConsumerReports

Consumer Reports, formerly Consumers Union, is a nonprofit based in the US which serves the consumer through independent product testing.

The review platform conducts its own through research and testing to put products through their paces and provide customers with a detailed assessment.

The website targets every type of product from fridges to exercise bikes, and has an estimated average of 13 million unique monthly visitors.

16. Consumer Affairs

Consumer Affairs is a website built on the idea that ‘knowledge is power’.

As such, it’s a website that promotes transparency and seeks to get to the bottom of company’s claims about their products and services.

Covering an extensive list of business types and services, from insurance to movers, it’s a go-to review platform for many customers. It draws in on average around 4 million unique monthly visitors.

17. Citysearch

Citysearch is an online city guide that can provide holidaymakers and tourists with all the information they need to know about business in various niches in their destination.

For example, if you’re heading to Chicago and you want some pizza restaurant recommendations, you can use Citysearch to see the options along with user reviews and ratings.

It is considered to be one of the most popular local city guides in the US, helping around 11 million customers a month to reach a purchase decision.

18. Yahoo! Local Listings

While Google My Business is one of the most popular local business listing platforms, Yahoo! has its own rival service called Local Listings.

With this service, you can claim your business listing online and manage it to make it possible for customers to find you locally.

It’s a good platform to boost your local visibility, as on average Yahoo! receives 200 million unique monthly visitors.

19. Influenster

A review platform for influencing purchase decisions, Influenster aims to show customers reviews from ‘people just like you’.

The platform relies on modern metrics such as social media analytics to assess a product’s popularity across social media.

As such, it’s a good website for the young, modern consumer. It has around 2.5 million monthly unique visitors.

20. G2 

Not all products are physical, these days there’s a huge demand and market for software.

G2 is one of the best websites to head to for detailed reviews on software options, so if you’re a tech company or startup it’s a good website to rank well on.

There are around 5 million monthly visitors to the website.

21. TrustRadius

TrustRadius is another software reviews platform, so again, if you’re a tech company selling digital property to other businesses then it’s worth checking the site out.

There are around 1 million monthly visitors, which may not seem like much, but considering it’s a specific niche it’s a large audience for software companies.

22. Manta Business Reviews

Manta Business Reviews provides reviews for around 35 million businesses.

You can claim your business listing on the website to boost your visibility, and tap into the pool of customers that regularly use the website.

23. GoodFirms

GoodFirms provides reviews for service-based companies and software products.

If you work for, or run, a B2B (Business to Business) tech company then GoodFirms is a website you’ll want to look into.

The website receives around 700,000 monthly visitors.

24. HubSpot App Marketplace

HubSpot is a popular online marketing company, but it’s the App Marketplace we’re interested in for customer reviews.

Through the website, you can find out what customers have to say about your app or about an app you’re looking to invest in for your business.

It’s a reliable website that can help inform your app purchase decisions.

25. Capterra

Capterra is a well-respected website that brings software reviews to the masses. It refers to itself as the ‘world’s leading software reviews and selection platform’ which means it has a lot of clout in the software industry and it’s an invaluable resource to businesses in the niche.

As such, it’s an excellent review platform to aim for if you sell software to businesses or directly to consumers.

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The 12 Most Credible Review Platforms for Customer Feedback

In this day and age, next to nobody makes a decision without consulting the internet first. Think about it – what do you normally do if you need the answer to a question? Or if there’s a fact that you’d like to know? You Google it, right?

So, what do you think your potential customers do when they’re considering a new product or trying out a new business? They’re going to Google it too. And they’re going to want to find out other people’s experience by looking at review platforms.

Did you know that   90% of consumers   read online review sites before visiting or buying from a business? Reviews can not only build your reputation but also support your company’s marketing efforts, influence your campaigns and play a huge role in your overall success.

We will cover…

What is a review platform?

How do get customer reviews?

The benefits of customer reviews

The most popular review platforms, the best review platforms for b2b companies, trustradius, the best review platforms for b2b and b2c companies, angie’s list, the best review platforms for seo, google my business, bing places.

•  TripAdvisor

Review platforms are places where customers can leave feedback about products or services for others to read.

The wider the word spreads about how good your company is, the more people you’ll attract, so ideally you want these reviews to be as honest and as positive as possible. Whilst the reviews themselves are the attraction to new customers, displaying them in the ideal place is an important step in the right direction for your business. Hence, including reviews on your website and social media accounts is a good idea.

How do you get customer reviews?

The best way to encourage customer reviews is simply to ask. Quite often, customers are more than happy to give you feedback about their experiences with your products or services, especially if those experiences are positive.

Here are a few ways you could go about this:

• Put up signs, stickers, or badges in your business, or on your website,  for online review sites. This not only encourages customers to write reviews but prompts people to read those reviews too, potentially attracting new customers. Plus, badges instantly instill faith in the customer.
• Include a CTA (call-to-action) on the back of a menu, receipt, invoice, or coupon code asking the customer to leave a review.
• Automate an email campaign that is triggered once a customer shops at your business or uses your services. This way you can ensure that only the customers who experienced your brand are prompted to leave a review.   See how to do this with Zapier .
• Or, the simplest way of all, is just to verbally ask the customer. After you make a sale, give a customer a good meal or provide a great service, ask them what they thought and if they would be willing to leave a review. If you don’t ask, you don’t get!

What makes customer reviews so impactful?

Higher search ranking

Firstly, reviews help your business rank higher on search engines like Google or Bing. The more your customers trust you, the more Google will trust you and consequently, you’ll attract even more customers. A   study by Moz   revealed that reviews contribute over 15% of a website’s ranking factor. For local businesses this can really make a difference.

Better click-through rate

Not only will you rank higher on result pages, if you have glowing reviews and you add the star ratings to your website, Google will show them on the results page. Look at the example on the screenshot below. Which listing would you click on? The one with the stars, right?

Those stars are called Google Seller Ratings and can have an incredible impact on your CTR (click-through rate).   Here’s how to get them working .

Help the purchasing decision

Even more importantly, reviews are beneficial because they influence your customers’ decisions. Reviews build trust, promote confidence in your business and a couple of good reviews could be the tipping point for whether a customer sticks with you or decides to go elsewhere.

Now that you know the benefits of customer reviews, here are some of the best online review platforms for your business. Depending on your niche, you have plenty of options to gather reviews with these review platforms.

Before we dive into the nitty-gritty of which online review sites fit a specific niche best, let’s take a look at the ones that are the surefire ways to get started.

Facebook Ratings and Reviews

More than just a place to catch up with friends and giggle at cat videos, Facebook can work wonders as a review platform. With more than   2.7 billion monthly visitors , it is the largest social network in the world, and it’s also in the   top 10 highest used websites   for global internet engagement. Straight off the bat, Facebook reviews will give you a huge advantage.

Having a Facebook page for your business also gives you the highest range of options of any of the online review sites listed in this article. Not only can your customers leave reviews and read the reviews of others, but they can like and comment on other people’s feedback and ask questions.

Yelp   is certainly old school, yet still used by millions. Originally focusing on restaurants, it built quite a strong reputation before branching out into almost every other industry. If you’re on Yelp, make sure to claim your business profile quickly so that you can keep track of what is being said about your brand.

Like many review platforms, you can’t edit the reviews on Yelp, but you can respond to them, so try to keep things friendly and helpful. Furthermore, Yelp helps train small businesses how to take control of their customer reviews and how to hold social events for Yelpers (a.k.a. Yelp reviewers).

Are you catering to other business owners? If you are a bookkeeper, business supplier, software company, or other business-to-business company, the following review websites will help you spread the word.

A favorite among SaaS (Software As A Service) companies, if your business sells software, you’ll want to make sure you have a presence on   G2 . As the leading B2B software review platform, they’ve collected over 1,000,000 reviews for different products and have over   4 million monthly visitors .

With a nifty LinkedIn authenticator, reviewers can post reviews or easily share their thoughts on a particular software preference with their entire LinkedIn network. This both adds another layer of trust to the readers and is an easy way to reach a potentially large, relevant audience.

G2 allows you to compare businesses with hundreds of similar services by 5-star rating, price, ease of use, quality of support, set up speed, and much more. Visitors can also upvote or downvote reviews based on their own experiences. Business owners can easily read competitors’ reviews to get a better understanding of what consumers are looking for.

Perfect for eCommerce, marketing, and other online businesses,   Reviews.io   gathers honest feedback for your business using an invite-only option. This means that customers can only leave reviews if a company requests it, via a simple email invitation.

Businesses can ask their customers to leave reviews on specific services, products, or the business as a whole. This gives companies a lot more control over who leaves feedback. As a verified Google review partner, all feedback gathered by Review.io is optimized for search results, which will further aid your SEO game. Plus, the platform has a well-designed UI, making it easy to navigate and use.

Similar to G2,   TrustRadius   focuses on software and service-based B2B companies.  Reviewers are also authenticated through LinkedIn, so setting up an account is nice and simple. Visitors can review a company alone, or in comparison with another by looking at a series of stats including 5-star rating, pricing, and in-product pictures.

TrustRadius is a particularly good tool for gathering feedback and understanding the customers’ issues and pain points. What’s more, as TrustRadius doesn’t offer a sponsored option, it’s definitely one of the most honest online review platforms out there.

If your business sells to the general public, you’ll likely do better with a review platform that is more suited to consumers. The following are great online review sites for both business-to-business and business-to-customer companies.

Another favorite with SaaS (Software As A Service) companies,   Capterra   features nearly a million reviews and an engaged and active community. Users can easily search for software based on industry, software type, or a particular product. That search is divided into almost 700 different categories – that’s a lot of data to help you find the perfect fit!

Visitors can directly compare up to four businesses side by side using the ‘compare to’ feature. Plus, another point for Capterra: the webpages for different categories consistently rank high on Google, so if you’re looking to better your SEO, then using this review platform will most certainly help. They are also backing their organic ranking with paid efforts so they basically take care of advertising for you.

Originally started as a review platform for small businesses,   Angie’s List   has developed into a high-end, reputable site. It is a paid platform, but it’s all the better for it as you don’t get the usual ramblings and nonsense that you sometimes do with free sites. Instead, reviews are a lot more thought out and, resultantly, more valuable.

The reviews are divided into categories, then they are given an A-F rating. They can’t be anonymous either, which further helps with preventing spam and fake responses. Angie’s list also acts as an intermediary between conflicts, which ultimately means that they could end up siding with you over an unfair customer. It’s free to set up a page for your company, but they also offer two paid plans for more options.

Better Business Bureau

An online review site built on trust, the   BBB   is a non-profit consumer advocacy group. They evaluate all types of businesses against a set of standards, providing the facts and letting the customer reviews speak for themselves.

Another premium review platform, the BBB charges companies to join it and, although they don’t actually force you, it’s recommended to follow the   BBB’s code of conduct . If you decide to get your business profile on the Better Business Bureau, then you’ll be able to display a badge on your site which shows customers how trustworthy you are.

When it comes to elevating your business, unless you’re a one-man-band, a lot of that hard work and effort will be undertaken by your staff. And as your business grows, so will your team. That’s where   GlassDoor , the workplace review platform, comes in.

With reviews of over 540,000 companies, you can bet that a lot of potential job candidates will want to check out other people’s experiences before they accept a job offer or even apply for a position.

Employees can rate a company on everything from the employment process itself, to everyday working life. If you get lots of positive reviews from lots of happy staff, GlassDoor has the power to radically improve your employment brand. This will help you scout out the best talent for future employment and gather feedback about what you could work on from within your business.

If the main reason you’re looking for customer reviews is to increase your credibility to search engines, we recommend using these….

The most obvious review platform to support your SEO,   Google My Business   is a free tool to help businesses manage their presence online. You simply need a verified business account on Google and your website, business name, contact information, opening hours, and location will all be neatly tied to your search listing.

Anyone searching for your business will automatically see all of these details as well. The best part? They will also see all of your reviews, giving them an instant reason to click on your site link or dial your phone number.

Bing Places   provides much the same service but, of course, for Bing users instead. But before you decide to label Bing as a lesser Google, whilst it may not be the big boy, Microsoft’s search engine still has the   second highest   search engine market share online. So, it’s more than likely, that you’ll end up with a few extra clicks and customers by adding your business to Bing.

TripAdvisor

Did you know that customer reviews for businesses   occur highest in the travel sector ?

TripAdvisor   has seriously evolved from where it started back in 2000. These days, not only are they covering hotels, holiday rentals, restaurants, and tour companies, they also feature customer reviews for spas, coffee shops, cafes, and other entertainment businesses.

Whilst a substantial portion of searches are still travel-related, people are also browsing TripAdvisor reviews before choosing a new restaurant to dine at or a new place to take the kids at the weekend. With Google searches like ‘restaurants near me’ bringing TripAdvisor a tonne of monthly traffic, it’d be well worth your time to add your business to their results.

It’s a wrap

There you have it: a nice, comprehensive list of the best review platforms broken into categories waiting for you to cherry-pick your favorites! But then what?

Then you can learn how to utilize the glowing feedback that you gathered on these platforms. Check out our article on   the power of reviews – and how to use them !

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10 Best Yelp Alternative Review Sites

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When finding the best restaurants, hotels, or recreational activities in a new city, Yelp has become a go-to platform for many. However, it’s always good to have alternatives that provide a different perspective and offer new options. This article will explore the 10 best Yelp alternative review sites that will help you discover hidden gems, insider tips, and unbiased opinions. So, find your next favorite spot to eat, sleep, or explore.

What Is Yelp.com?

Yelp.com is a popular online platform used by millions of users like yourself to discover and review local businesses, restaurants, services, and attractions websites. Through its vast database and user-generated content, Yelp offers valuable insights and recommendations about places you may be interested in exploring. Users like you can share your experiences, rate businesses, and write reviews to help others make informed decisions. Whether you are seeking the best pizza joint in town, searching for a reputable contractor, or looking for a new hair salon, Yelp.com provides a wealth of information from real customers. The platform allows you to search for businesses based on location, read reviews, view photos, and even make reservations.

What Is the Importance of Online Review Sites?

Online review sites are vital in helping you make informed decisions and navigate the vast marketplace of products and services. With the proliferation of online shopping and the abundance of options available, review sites have become essential tools for consumers like you. They provide a platform for real customers to share their experiences, opinions, and ratings, giving you valuable insights into the quality and reliability of a product or service. Review sites empower you to compare and contrast different options, saving time, money, and potential disappointment. By reading reviews, you can gauge the overall reputation of a business, identify potential red flags, and make educated choices. Review sites also influence businesses to maintain higher standards, as negative reviews can impact their credibility and customer base.

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Top 10 List of Sites Like Yelp Review Platform

Tripadvisor.

TripAdvisor is a paramount Yelp alternative that offers millions of reviews and recommendations from travelers worldwide. Whether you are looking for hotel reviews, restaurant suggestions, or even local attractions, TripAdvisor has got you covered. Its vast community ensures that you receive a comprehensive range of opinions and tips for your next adventure.

Google My Business

Google My Business is a Yelp alternative that lets businesses promote their information, attract consumers, and collect reviews. Google My Business makes browsing businesses, reading reviews, viewing images, and making reservations or appointments easy. It integrates with Google Maps and Search for accurate, up-to-date information. Google My Business’s massive user base and reach provide a wide selection of evaluations and suggestions to help you choose local businesses.

Zomato is a popular Yelp alternative that provides restaurant reviews, especially for food enthusiasts. With over 10,000 cities worldwide, Zomato provides user-generated reviews, ratings, and restaurant menus. It also offers features like food delivery, table booking, and curated collections, making it a comprehensive platform for culinary explorations.

OpenTable is an excellent choice if you’re looking for a Yelp alternative that focuses on dining experiences. Beyond reviews and ratings, OpenTable allows you to reserve tables at participating restaurants. This feature eliminates the hassle of calling or waiting for a table, making your dining experience more convenient and seamless.

Foursquare is another popular Yelp alternative that offers personalized recommendations based on your preferences and check-ins. Its global community provides insights into local businesses, allowing you to discover interesting spots that might have been overlooked. Foursquare’s detailed categorization helps you find specific types of establishments or attractions.

Angie’s List

If you’re looking for trusted recommendations for home services and professional contractors, Angie’s List is the Yelp alternative to explore. With reviews from verified users, this platform ensures reliable information regarding hiring technicians, renovators, or other service providers. Angie’s List maintenance tips and guides are also valuable resources for homeowners.

Better Business Bureau

The Better Business Bureau (BBB) is a reliable Yelp alternative for finding trustworthy businesses. BBB provides ratings, reviews, and accreditation information for businesses across different industries. This platform fosters ethical business practices, making it a valuable resource for consumers seeking transparency and reliability.

Trustpilot is one of the top review sites , primarily focusing on online business customer reviews. If you’re planning to make an online purchase or seeking information about a specific e-commerce platform, Trustpilot offers insights into the customer experience. You can make informed decisions and avoid scam websites by reading unbiased reviews.

Facebook Reviews

Facebook Reviews is one of the top ten review sites that offers a convenient Yelp alternative due to its large and active user base. With the proliferation of Facebook pages for businesses and establishments, you can find valuable insights from users who have visited similar places. The platform’s interactive nature allows for direct engagement with reviewers, providing an opportunity to ask questions or seek additional information.

Yellow Pages

Despite its name, Yellow Pages has transitioned into the digital age and emerged as a reliable Yelp alternative. Yellow Pages offers business listings and user reviews, allowing you to find local services and establishments easily. Yellow Pages provides a comprehensive business directory for your needs, from restaurants and hotels to stores and professional services.

Frequently Asked Questions

Why should i consider using yelp alternative sites.

Yelp alternative sites offer a fresh perspective and a broader range of options beyond what Yelp provides. These platforms give you access to different user communities, specialized functionalities, and unique features that may better suit your specific needs and preferences. By exploring Yelp alternatives, you can discover hidden gems, access unbiased negative or positive reviews, and find niche businesses that may be overlooked on Yelp. Using multiple review sites also allows you to cross-reference information and better understand a business or service.

Are Yelp Alternative Sites Reliable Sources for Reviews?

Yes, Yelp alternative sites can be reliable sources for reviews. While Yelp is widely known, other alternatives like TripAdvisor, Google Maps, and Zomato have established user communities and review systems. The key is to look for platforms with a large user base, active community engagement, and measures in place to verify user reviews. It’s also advisable to read multiple reviews and consider the overall consensus rather than relying solely on one review site. By using multiple sources, you can get a more well-rounded understanding of the quality and reputation of a business.

Can I Find the Same Businesses on Yelp Alternative Sites?

While there may be some overlap, not all businesses listed on Yelp will be available on alternative sites, and vice versa. Each platform has its business database and partnerships, and some businesses may choose to list on specific sites that cater to their target audience. Exploring multiple review sites is worthwhile to ensure you have access to various options and a wider range of businesses. Furthermore, alternative sites may provide additional information or features that could enhance your search experience.

How Can I Find the Best Yelp Alternative Site for My Needs?

Finding the best Yelp alternative site depends on your specific needs and preferences. Consider what type of businesses or services you are interested in, and look for review sites that specialize in those areas. For example, platforms like Zomato or OpenTable may be ideal if you are a food enthusiast. Research the features, user communities, and reputation of different review sites to understand how they align with your requirements. It’s also beneficial to read user testimonials and engage with the platforms to get an insight into their user experience and community engagement.

Can I Trust the Reviews on Yelp Alternative Sites?

While review authenticity is a concern on any platform, many Yelp alternative sites have measures to ensure the validity of reviews. Look for platforms that have verification systems, such as verified user accounts or moderation processes. Pay attention to reviews that provide detailed feedback with balanced pros and cons rather than blindly negative or positive customer reviews. Reading a mix of recent and older customer feedback for consistency over time is also helpful. Remember, no review site is perfect, and it’s always best to use your judgment and consider multiple sources before making decisions based solely on reviews.

Yelp alternative sites offer a valuable resource for discovering and evaluating local businesses and services. These platforms provide additional options, specialized features, and diverse user communities to enhance your search experience and help you make well-informed decisions. By exploring multiple review sites, you can access a wider range of businesses, find niche establishments, and discover hidden gems that may be overlooked on more mainstream platforms like Yelp. While Yelp is a popular choice, it’s important to consider alternative sites to understand a business’s reputation and quality comprehensively. Remember to read reviews critically, cross-reference information, and look for platforms with verified user accounts and moderation processes to ensure reliability. By utilizing Yelp alternative sites, you can access a wealth of information and make confident choices based on the experiences and recommendations of real users.

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40 Awesome Review Sites to Fuel Your Business Growth

By Vishal Teckchandani | Sep 8, 2023 | Marketing | 17 min read

With more entrepreneurs starting local businesses, online review websites like Google Business Profile, Angi, and Yelp have become crucial for visibility and success in the realm of commerce ( Economic Innovation Group ).

Consumers lean heavily on review sites, considering the opinions expressed from other buyers about businesses within them before making purchasing decisions. The evidence is clear, both from data analysis and observing people around us: nearly all of us rely on review websites in various ways to inform our choices on where to shop, and what to buy ( Search Engine Journal ).

Rebrand and resell AI-powered review management software to your clients

Table of contents.

• Why are customer review websites important in the buying journey?

3 advantages to adding business listings across multiple review sites

40 quality review sites for customer reviews, 7 must-know business review websites, top 3 review websites for ecommerce businesses, 3 industry-specific review websites, top 2 popular b2b customer review websites, frequently asked questions, why are customer review websites important.

No doubt agency owners understand the importance of local businesses having a strong online presence for success, but what’s changing is how reputation is increasingly influenced by various review sites on different platforms, not just Google. For instance, in 2022, Tripadvisor reached one billion reviews, and Yelp saw 26,830 new reviews generated per minute!

This lines up with our internal Vendasta data, showing that nearly two-thirds of local businesses guided by our agency partners have adopted our Listings Sync Pro tool to establish their presence across diverse review platforms – because relying on just one isn't enough anymore.

As a result, the new frontier in online reputation management is helping clients diversify their presence across review websites. This article delves into the top 40 platforms, offering guidance to your clients on amassing more reviews, refining their online presence in a targeted way, and enhancing their sales potential.

Where review sites fit in the modern customer journey

Review websites are instrumental and effectively underpin the ‘findability’ and ‘reputation’ phases of the modern customer journey, pictured below, for two key reasons:

• Increased visibility and search engine optimization (SEO) benefits: Online review websites often have high domain authority and appear in search engine results. When businesses have a strong presence on these platforms and receive positive reviews, it can improve their search engine rankings. This increased visibility can lead to more organic traffic and potential customers discovering or validating a local business.
• Social proof: Customer reviews provide social proof, which is a powerful psychological phenomenon that influences people's behavior. When potential customers see positive reviews from real people, it creates a sense of trust and credibility in the business. They are more likely to trust the opinions of other customers and feel confident in making a purchase.

Listing across multiple websites brings significant advantages for both local businesses and the agencies that support them.

• Competitive edge: Establishing a presence on various customer review websites provides local businesses with an SEO edge. Maintaining precise information across multiple listings offers a simple method to enhance discoverability. Additionally, it empowers them to connect with customers seeking highly specific or detailed insights, surpassing the usual scope of Google reviews. This is particularly relevant in sectors such as healthcare and home services, where select review platforms enable users to provide feedback for individual professionals.
• Benefit for agencies: By helping local businesses manage their online reputation across multiple review websites, agencies can demonstrate their ability to effectively monitor and respond to customer feedback. This positions them as trusted advisors and valuable partners in maintaining a positive brand image. It also leaves a strong impression on business owners, showcasing the agency's awareness of the latest review site trends and choices, and allows you to justify the cost of your services and sales of reputation management and SEO products.
• Enhanced online reputation: A consistent stream of positive reviews across various platforms bolsters a business's credibility and reliability in the eyes of potential customers. This dynamic influence directly shapes purchasing choices, driving heightened customer engagement. Moreover, local businesses actively engaged on review sites gain the power to safeguard their reputation, effectively addressing negative feedback instead of letting it fester in the public realm. This is discussed further in the video below.

• Google Business Profile (formerly Google My Business) [the most popular general review site]
• Yelp (a widely recognized platform for local businesses)
• Facebook Reviews (integrates social feedback with online presence)
• TripAdvisor (for travel-related businesses and attractions)
• Yellow Pages (directory for local businesses)
• Angie's List (trusted source for local service providers)
• Foursquare (combines reviews with location-based features)
• Better Business Bureau (BBB) (focuses on business ethics and trust)
• Citysearch (local guide and business directory )
• Manta (showcases small businesses and services)
• DexKnows (local business directory)
• Superpages (directory for businesses and services)
• Trustpilot (trustworthy platform for various industries)
• Thumbtack (matches customers with service professionals)
• HomeAdvisor (connects homeowners with service providers)
• Zillow (reviews for real estate and property services)
• Healthgrades (reviews for healthcare professionals)
• Avvo (reviews for legal professionals)
• Houzz (reviews for home improvement professionals)
• RateMDs (reviews for medical professionals)
• OpenTable (restaurant reviews and reservations)
• Zocdoc (appointments and reviews for healthcare)
• WeddingWire (reviews for wedding-related services)
• Care.com (reviews for care and service providers)
• Trustpilot (a reliable review platform)
• Vitals (reviews for healthcare professionals)
• G2 Crowd (reviews for software and tech products)
• TestFreaks (product reviews and ratings)
• Fyt (reviews for fitness and wellness professionals)
• Cars.com (reviews for automotive services)
• Groupon (deals and local business reviews)
• DealerRater (reviews for automotive dealerships)
• ConsumerAffairs (reviews for various services)
• Indeed (reviews for job-related services)
• Capterra (reviews for software and tech products)
• Apartments.com (reviews for real estate and rentals)
• HomeStars (reviews for home service professionals)
• Porch (reviews for home services)
• TrustRadius (B2B software reviews)
• WeddingVendors.com (reviews for wedding services)

Navigating the vast landscape of review sites can be daunting for both agencies and local businesses. Which platforms deserve a business owner's attention for establishing a presence and soliciting reviews? What sets these platforms apart? Who comprises their user base?

While a comprehensive presence on every site isn't required, gaining insight into the major players as well as some specialized and emerging players is valuable knowledge you can take to a business owner.

Download the white-label reputation management sales playbook today and get a rebrandable playbook to close more reputation deals.

1. google business profile (formerly google my business).

A widely recognized platform for customer feedback, Google holds immense value for businesses seeking to bolster their online reputation. Its seamless integration with Google Maps search results , and other technologies, lends it a pivotal role for every local business.

Use cases: Google Reviews provides a user-friendly channel for customers to contribute reviews directly to a business's Google listing. Positive reviews not only attract potential customers but also enhance local search visibility, resulting in increased online traffic.

Monthly U.S. traffic: Approximately 17 billion (source: Semrush)

Alt text/caption: The Google Reviews page of restaurant Aba in Chicago

• High visibility: Benefits from Google's search dominance and high user adoption, ensuring high visibility amongst customers.
• Business insights: The platform provides data and insights into how users are interacting with your listing
• Easy Google integration : Easily manageable through a Google business account and applications that integrate with Google.
• Anonymity: Reviewers can be anonymous and use fake names, leading to potential spam and lack of accountability, and removing a fake or malicious Google review can be challenging.
• Lack of customer support: Since reviews can't be turned off or deleted manually , profile owners must reach out to Google directly to dispute a review, which can take time to resolve.
• Nongranular information: Google Reviews often provide a broad 1-5 star rating. However, for specific establishments like restaurants , this simplicity may not facilitate the evaluation of intricate elements like food quality, service, ambiance, and location.

Businesses/industries: Well-suited for all local businesses, especially for those like restaurants competing for foot traffic. (Key tip: Ensure that your local business customers update their Google Business hours )

2. Facebook Recommendations

Facebook is one of the world’s pre-eminent platforms for interactive customer experiences. Like Google, Facebook houses a local business’s essential details including number, location, and website.

How it’s different from Google is that users are allowed to “Recommend” or “Not recommend” a business, and are then prompted to leave feedback and images about their experience, and are given the option to select tags such as “Slow service”, “No Wi-Fi” and “Fresh doughnuts.”

Use cases: Showcase customer service, engage customers on the business's Facebook page.

Global monthly active users: Approximately 3 billion (Source: Facebook).

Alt text/caption: Facebook prompts allow users to include tags such as “great for children” and “fresh doughnuts” that make it easy for consumers to easily see what others like about the business

• Social engagement: Facilitates direct interactions and personalized responses.
• Broad reach: Connects with a wide audience through social networking.
• Limited discoverability: Reviews may not be as prominently featured as on dedicated platforms.

Businesses/industries: Suitable for retail, restaurants, entertainment venues, and local services.

An established review site renowned for in-depth user-generated feedback, Yelp is essential for building credibility .

Use cases: Engage with customers, respond to feedback, demonstrate commitment to customer satisfaction.

Monthly U.S. traffic: Approximately 117 million (Source: Semrush)

Alt text/caption: Yelp reviews are structured similarly to Google, but the review site is tailored largely to restaurants

• Improved SEO: Yelp Check-In allows users to share details of their visit and experience at a business, which can positively impact visibility and search rankings.
• Detailed reviews: Extensive user-generated reviews provide valuable insights.
• Community impact: Active user base fosters community credibility.
• Review filter: Stringent filter can impact visibility based on criteria.

Businesses/industries: Ideal for restaurants, salons, professional services, and businesses aiming to establish a strong online reputation.

4. TripAdvisor

A travel-focused platform, TripAdvisor plays a pivotal role for businesses in the travel and hospitality industry.

Use cases: Businesses in the travel sector can benefit from showcasing customer experiences and attracting travelers.

Monthly global traffic: Approximately 150 million (Source: Semrush)

Alt text/caption: TripAdvisor differentiates itself from other review websites with its travel focus. In this example, a visitor planning a trip to Wyoming has searched for “Top things to do in Wyoming” and then found the top-rated travel experiences.

• Travel focus: Centrally focused on travel and hospitality, catering to a specific industry.
• Attracting travelers: Positive reviews can attract travelers to accommodations, restaurants, and attractions.
• Complements local search: In certain scenarios, Tripadvisor gains an advantage over Google by assisting international visitors to the U.S. (or other countries) in pre-planning their experiences. This approach proves beneficial as it allows travelers to strategize ahead, avoiding the intensified competition for local visibility upon arrival.
• Travel niche: Primarily suitable for travel and hospitality businesses.
• Businesses/industries: Especially beneficial for hotels, restaurants, attractions, and tour operators within the travel sector.

5. Better Business Bureau (BBB)

BBB focuses on business ethics and trust, providing consumers with information about a business's reputation.

Use Cases: BBB accreditation and positive reviews enhance business credibility and trustworthiness.

Monthly U.S. traffic: Approximately 12.5 million (source: Semrush)

Alt text/caption: A review for John The Plumber on BBB for a plumber

• Ethical reputation: Focus on business ethics and trust.
• Accreditation impact: BBB accreditation can boost business reputation.
• North America: Limited to businesses mainly in North America.
• Businesses/industries: Suitable for businesses aiming to establish an ethical reputation and trustworthy standing.

6. Trustpilot

Trustpilot is a widely recognized platform that emphasizes consumer reviews and building brand trust.

Use Cases: Trustpilot is ideal for businesses that prioritize consumer feedback and seek to establish a transparent reputation.

Global & monthly U.S. traffic: Approximately 83 million and 17 million, respectively (Source: Semrush)

Alt text/caption: Trustpilot let’s users easily filter the services they’re looking for in their local area, such as credit unions, and then find reviews of those institutions

• Consumer trust: Focuses on building consumer trust through verified reviews.
• Wide range of industries: Suitable for a variety of businesses and industries.
• Robust presence in Europe and the U.S.: Businesses seeking transatlantic growth opportunities can benefit from the platform's substantial foothold in both European and U.S. markets.
• Paid plans: Some features require subscription in paid plans.
• Businesses/industries: Suitable for e-commerce, service-based, and retail businesses looking to build consumer trust.

7. Yellow Pages

Yellow Pages offers an online directory of businesses, serving as a trusted resource for local businesses and services.

Use cases: Local businesses can gain visibility and credibility through positive reviews on Yellow Pages.

Monthly U.S. traffic: Approximately 12 million (Source: Semrush)

Alt text/caption: Screenshot of reviews for a dentist in Chicago

• Local directory: Provides a platform for local businesses to reach their target audience.
• Trustworthy source: A trusted resource for finding local services.
• Lead generation: Yellow Pages allows consumers searching for services to contact the business through functions like chat messages.
• Diverse reviews: Reviews can cover a wide range of industries.
• Businesses/industries: Suitable for local businesses across various sectors aiming to enhance their online presence.

1. Amazon Customer Reviews

Amazon Customer Reviews significantly impact purchase decisions on one of the world's largest e-commerce platforms.

Use cases: Businesses selling products on Amazon can benefit from positive customer reviews, enhancing product credibility and visibility.

Monthly active users: Over 300 million (Source: Amazon)

Alt text/caption: Amazon’s reviews, in this case of a Microsoft controller, capture keywords and encourage reviewers to provide photos

• E-commerce impact: Reviews influence buying decisions on a global e-commerce giant.
• Product visibility: Positive reviews increase product visibility and credibility, especially if they achieve the ‘Amazon’s Choice’ designation.
• Product-focused: Reviews tend to be product-centric.
• Businesses/industries: Perfect for e-commerce businesses selling products on Amazon's platform.

2. TestFreaks

TestFreaks provides comprehensive reviews of various products, aiding consumers in making informed purchase decisions.

Use Cases: Businesses selling products can benefit from positive reviews on TestFreaks to enhance product credibility and visibility. It’s especially popular in Europe.

Number of reviews published: Over 100 million (Source: TestFreaks)

Alt text/caption: A retail company’s integration of TestFreaks’ user-generated content system for its ecommerce store and products

• Product reviews: Offers in-depth reviews on a wide range of products.
• Consumer insight: Helps buyers make informed decisions based on real user experiences.
• Product-centric: Focuses mainly on product reviews.
• Businesses/industries: Suitable for businesses in the e-commerce sector seeking to improve their product reputation.

3. Influenster

Influenster is an emerging platform that sends curated boxes of products to its members for free in exchange for leaving a review.

Use Cases: Influenster presents a valuable option for local businesses aiming to establish their presence or enhance the reputation of new products. It serves as an effective platform to connect with customers and foster reviews.

Members (users who leave reviews): Over 7 million (Source: Influnster)

Alt text/caption: A review page of a dog toy received by members on Influenster

• Cut-through review generation: Influenster operates on a model where customers receive complimentary products in exchange for reviews. This is advantageous for businesses who may struggle to compete on websites like Amazon, where certain categories are saturated and difficult to establish visibility in.
• Leveraged by prominent brands: Influenster is used by major brands like Dove, Neutrogena, Hasbro, and Doritos, showcasing its industry recognition and trustworthiness.
• Expense: Providing items for free might pose a cost challenge for local businesses.

Vitals is a dedicated platform for healthcare professionals, enabling medical practitioners to showcase their expertise and services.

Use cases: Agencies who are established or seeking to grow in the medical field can leverage Vitals to display their customers’ qualifications and connect with patients seeking medical services.

Number of reviews published by patients: Over 10 million (Source: Vitals)

Alt text/caption: Patient reviews of a plastic surgeon based in New York. You can see granular details including wait times and components of the rating, such as bedside manner

• Expanding geographic reach: Traditionally, individuals sought local family doctors or specialists, confining choices to in-person visits. Vitals transforms this norm, empowering consumers to explore practitioners locally or afar, even fostering virtual consultations. This amplifies opportunities for highly-rated professionals to attract a broader patient base, diverging from those with lower ratings.
• Detailed insights: Vitals encourages practitioners to provide comprehensive details, encompassing years of experience, areas of specialization, and certifications. This fosters trust-building as consumers gain insights into practitioners' qualifications.
• Granular reviews: The website prompts patients to rate various facets of their healthcare journey from 1-5 stars, spanning staff friendliness, bedside manner, and timeliness. This prompts meaningful patient connections by aligning practitioners with the aspects most important to their needs.
• Video content: Agencies can leverage video content within their client’s Vitals listing to foster a personable connection to prospects browsing reviews. See example here .
• Specialized: Primarily beneficial for healthcare professionals.
• Businesses/industries: Suitable for doctors, dentists, therapists, and healthcare providers aiming to attract patients.

2. Fyt Personal Training

Fyt Personal Training is an emerging review site that focuses on connecting users with certified fitness trainers, making it a valuable resource for fitness and wellness professionals.

Use Cases: Generating new leads is often the biggest challenge for fitness trainers, particularly for those who focus on outdoor exercise or want to get into virtual consultations. Fyt allows consumers to fill in a quiz to determine their health goals, and then find a suitable trainer, with reviews being a central part of the process.

Number of reviews published by clients: Over 700 (Source: Fyt)

Caption/alt text: Reviews of personal trainers on the Fyt website

• Fitness network: Potentially helps fitness trainers generate high-quality leads while saving time from having to do extensive, free consultations to determine clients’ needs.
• Certified professionals: Highlights certified trainers for quality assurance.
• Fitness industry: Relevant primarily for fitness and wellness professionals.
• Businesses/industries: Beneficial for certified fitness trainers, wellness coaches, and professionals within the fitness industry.

Angi’s a platform that specializes in local service providers, offering a trustworthy resource for home and service-related needs.

Use cases: Businesses in the home improvement and service sectors can benefit from positive reviews on Angi’s.

Monthly U.S. traffic: Approximately 9.1 million (Source: Semrush)

Caption/Alt text: A potential customer looks for a quote for a carpeting job and is presented with options for local businesses including their ratings

• Service focus: Specializes in home and local service providers.
• Trusted source: Offers consumers a reliable resource for finding trustworthy service professionals.
• Membership fee: Requires consumers to pay for membership to access reviews.
• Businesses/industries: Ideal for home improvement, contractors, and service providers looking to connect with local customers.

1. G2 Crowd

G2 Crowd is a leading B2B software review platform that offers authentic user reviews and insights for various software products and services. It serves as a valuable resource for businesses seeking software solutions.

Use Cases: G2 Crowd is widely used by businesses to research and compare software options. It provides comprehensive reviews, ratings, and comparisons to help companies make informed decisions about their technology stack.

Alt text: A review of Vendasta by a customer on G2

• Authentic reviews: G2 Crowd's reviews come from verified users, ensuring credibility.
• Detailed comparisons: Allows users to compare software features, pricing, and user experiences.
• Market trends: Provides insights into software trends and user satisfaction.
• Focused on B2B Software: Limited to software and technology reviews.

Businesses/industries: Ideal for agencies, businesses, and organizations seeking software solutions for various functions, from marketing to project management.

2. Capterra

Capterra is another well-known B2B software review platform that assists businesses in finding the right software solutions. It offers a wide range of user-generated reviews and comparisons.

Use Cases: Capterra is a go-to platform for businesses looking to discover, compare, and select software solutions that align with their needs and objectives.

Alt text/caption: A review of an accounting firm on Capterra, which captures specific details about user experiences including cost and contributing factors to the rating

• Diverse software categories: Offers reviews for a wide array of software categories.
• User-generated content: Empowers users to share genuine feedback and experiences.
• Easy comparisons: Allows side-by-side comparisons of software features and pricing.
• Software-focused: Primarily suitable for software reviews and comparisons.

Businesses/industries: Valuable for agencies, businesses, and professionals seeking software solutions for specific operational needs, ranging from accounting to customer relationship management.

In today's digital era, online reviews wield an unprecedented level of influence when it comes to shaping the reputation of businesses. However, it's crucial to understand that the strategy for managing online reputation cannot begin and end at Google alone.

There's clear evidence indicating the proliferation of review websites and a growing preference among customers for platforms that provide specific information tailored to their interests and needs.

From well-known platforms like Google to specialized ones such as Vitals, there exists a diverse array of options to cater to various industries and objectives. By navigating these platforms strategically, agencies can help local businesses harness the potential to elevate their online presence, increase customer engagement, and fuel their growth.

In a world where online reviews can hold significant sway over consumer decisions, it's natural to wonder about their reliability and how businesses can navigate this landscape. Addressing common questions about review site trustworthiness and strategies for obtaining reviews sheds light on a topic often clouded by skepticism.

Are review sites trustworthy?

Review site trustworthiness can vary. While many sites have genuine reviews, there's also the potential for manipulated or fake feedback. It's essential to consider the site's credibility, the range of reviews, and consistency in assessing businesses. Review sites have also taken great steps around improving transparency of ratings calculations and introducing processes to take down suspected fake reviews.

How can businesses get more online reviews?

Businesses can encourage reviews by providing excellent service, asking satisfied customers to leave feedback, and making it easy for customers to share their experiences. The below video walks through strategies that you can leverage to help local business customers get more reviews.

About the Author

Vishal Teckchandani

Vishal Teckchandani is a Content Marketing Specialist at Vendasta. A newcomer to Canada, he spent the last 14 years of his career in Australia as a financial services reporter and TV host. He has written extensively about how technology companies are transforming business processes and lives, and interviewed the CEOs of global banking, payments, SAAS, and cloud storage providers including Afterpay, ELMO Software, Macquarie Group, National Australia Bank, NextDC, and Zip Co. When he’s not creating content, Vishal loves to cook, explore Saskatchewan with his family, and volunteer for his community.

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Small Business Trends

26 business review sites where customers rate you.

Best Business Review Sites

1. google my business, 2. bing places for business, 3. facebook ratings and reviews, 4. better business bureau, 5. amazon customer reviews.

7. Foursquare

8. homeadvisor, 9. yellow pages, 10. tripadvisor.

11. Angie’s List

12. trustradius, 13. opentable, 14. planetrate, 15. salesforce appexchange, 16. trustpilot, 17. glassdoor.

23. FinancesOnline

24. merchant circle, 25. sitejabber.

Business Review Sites Comparison

Other Review Sites

What is a customer review.

The Benefits of Business Reviews

Consumer trust, business improvement, enhanced visibility.

Engagement and Customer Relationship Building

Informed Decision Making

5 Tips for Leveraging Business Review Sites

Claim your business profile, encourage business reviews , don’t incentivize reviews, don’t write fake reviews , respond to negative reviews, do i still need my own website if i have review site listings, should i display reviews on my website, do customer review sites help with search engine rankings.

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Yelp Alternatives: 5+ Best Review Websites Like Yelp For Your Business

Looking for other review websites like Yelp?

When it comes to online review platforms, Yelp is a popular option used by millions of businesses all over the world.

But there are lots of other sites out there where you can get customer reviews. In this post, we’ve narrowed it down to a short list of the best review websites so you can give them a try.

Before we get started with our list, let’s see how Yelp alternatives can help your business.

Or you can click here to skip to our list.

Why Use Yelp Alternatives for Your Brand?

Founded in 2004, Yelp has grown into a popular review platform used by millions of businesses and customers.

However, there are other great review sites out there, and using them can be great for your brand.

In fact, here are a few reasons why you should try out Yelp alternatives:

• With Yelp, you won’t be able to directly ask for customer reviews. So, you’ll have more limited ways of getting social proof from our customers.
• Yelp is available in many countries and locations, and your business might not make the list.
• You can’t make a page if your business directly sells to other businesses, generates leads, or doesn’t fit the Yelp community.
• While Yelp has many users, you can use another review platform to reach a different demographic group and find more potential customers.
• Yelp is also focused on businesses with a physical location, so your eCommerce store might not be allowed on that platform.

Of course, Yelp is still a good platform to grow your business with social proof despite having some drawbacks. 

At the same time, expanding to other review sites can be pretty helpful for your brand’s growth.

Now, let’s go ahead and check out our list of Yelp alternatives.

5+ Best Customer Review Websites Like Yelp

Below, we’ve listed out the best Yelp alternatives, along with some important pros and cons for each platform.

Let’s get started!

On top of being the #1 search engine, Google is also the biggest platform out there for business reviews.

As a result, you can reach a much wider audience and convert even more people into paying customers.

And like Yelp, Google will automatically detect fake reviews and quickly remove them from your brand’s business profile.

• Since Google is the most popular review platform, you have a much larger audience of people to get reviews from.
• Unlike Yelp, you can directly ask people to leave Google reviews for your business. That means you can even use contests and giveaways to get more reviews.
• Google also has less strict guidelines for reviews, so visitors will have an easier time leaving reviews of your business.
• As a bonus, Google Reviews is integrated with their map and search engine, so people will easily be able to find your business.
• You’ll have a much easier time adding your business to Google since the requirements are less strict.
• Like Yelp, you’ll need a business with a physical location in order to add your business to Google.
• While Google has a larger user base, it has a much less strict verification system compared to Yelp.

Want to get started with Google Reviews today? To give your business a boost, you can also display your Google reviews on your website.

That way, you can convert your site traffic into new reviews and help your site stand out from the competition.

For more details, you can take a look at our step-by-step guide on how to embed Google reviews in WordPress .

2. Tripadvisor

Tripadvisor is another great review website with some unique features that can be useful for your business.

Unlike Google, Tripadvisor only supports listings from businesses, places, and points of interest that are relevant to travelers.

That means this review website can be perfect for restaurants, clubs, hotels, airlines, lodging, and more.

• Tripadvisor can be the best review website if you want to target a niche audience in the field of travel and hospitality.
• Like with Google, you can directly ask people to leave reviews for your business, so it’s much easier to get feedback.
• This review site also asks customers for in-depth reviews that give a lot of useful details about your business. 
• Tripadvisor also has a useful verification system to protect your business from fake reviews.
• Since Tripadvisor asks for a lot of details, some customers might not have the time to leave a review.
• To join Tripadvisor, there are some specific guidelines that your business should follow.

All in all, Tripadvisor can be a good review site for certain types of businesses. Plus, there’s an easy way to get the most out of Tripadvisor.

Like with Google, you can embed Tripadvisor reviews on WordPress and easily get more reviews, boost your sales, and more.

3. Facebook

If you want a free review website like Yelp, Facebook can also be a great option.

As the #1 social platform online, it lets users create Facebook business pages where customers can leave reviews easily.

That way, you can get reviews and boost your brand’s social media presence at the same time.

• With over 3 billion users , Facebook is the largest social network and a great source of potential customers.
• Unlike platforms like Yelp and Tripadvisor, Facebook doesn’t have limits on the types of businesses that can join.
• Your customers can share your brand’s Facebook posts , helping you reach even more people.
• Since the reviews are attached to the customer’s Facebook profile, it’s easy to check that real people are buying your products and leaving reviews.
• When leaving reviews, people can also follow your brand’s Facebook page. This means you can promote more of your products to them in the future.
• Since there’s a lower barrier of entry for Facebook, this means you’ll have to compete with a lot more businesses.
• People are already seeing tons of Facebook posts every day, so you’ll need to stand out to promote your business on Facebook .

As you can see, Facebook can be an effective place to get reviews and reach new customers on top of being a popular social media platform.

To help you get started, we’ve put together this list of the best ways of getting reviews on Facebook .

4. Trustpilot

Trustpilot is another review site that’s similar to Yelp and has a lot of useful features.

While Yelp focuses on helping people find local places, Trustpilot supports many more types of businesses.

In fact, Trustpilot comes with fewer limits overall, so you have more ways of promoting your brand online.

• You can ask people to leave reviews for your business as long as you do it in a neutral way.
• Unlike some other Yelp alternatives, you can join Trustpilot and start collecting reviews even if you’re running an online business.
• If you have doubts about a reviewer, you can ask Trustpilot to verify their experience for you.
• Since there’s a verification process for businesses, you won’t have to worry about imposters setting up fake accounts.
• Since Trustpilot doesn’t moderate reviews, it relies on other users to flag suspicious reviews for them.
• Trustpilot can also be text-heavy, so you’ll get fewer reviews that’ll show photos and videos of your business.

As you can see, Trustpilot is worth checking out if you’re looking for something close to Yelp without the limits.

On top of that, you can use the Reviews Feed Pro plugin to boost your Trustpilot reviews.

With this plugin, you can embed review feeds on your homepage, posts, sidebar, footer, or pages. Then, you’ll be able to create a much better impression of your business.

For more information, you can skip to this section on getting started on new review platforms .

5. Instagram

Next on our list, we have a great review site and a social media platform: Instagram .

Your customers can directly tag your brand or use your custom hashtag to let people know about your business.

Unlike other options here, Instagram puts the focus on visual content. So, you can let the photos and videos of your products do the talking.

• Instead of just telling people about your products, customers can use beautiful photos and videos to show everyone why they should give your business a chance.
• Instagram doesn’t have limits on the types of businesses that can join the platform.
• By enabling Instagram shopping , you can use Instagram to directly sell your products and grow your sales.
• You can also monetize your Instagram account and make money off your Instagram content.
• While Yelp hides bad reviews, Instagram doesn’t have that kind of moderation, so you’ll have to report them yourself.
• Since there’s a higher emphasis on images and videos, it’s harder to get long-form text reviews on Instagram.

Sounds great, right?

It gets even better. You can use Instagram Feed Pro to embed an Instagram review feed on your site to get more engagement, followers, and customer reviews.

And by showing a feed of beautiful visual content, you can make your website even more engaging.

Want to boost your Instagram presence? Simply use the plugin to embed your Instagram profile, and visitors can interact with your posts and follow you for more.

All in all, this is a fantastic tool for social media marketing as well as online reviews.

To help you get started, here’s a beginner’s guide on how to embed Instagram feeds in WordPress .

That’s right, Twitter is also a fantastic place to get new reviews for your business.

Like Instagram, Twitter also doubles as a social media platform where you can post engaging tweets to reach even more potential customers.

When customers have a positive experience with your brand, they can tag your Twitter account or use your brand’s hashtag and leave a review.

• When a customer posts a review, more and more people can retweet it to boost its visibility.
• Twitter doesn’t require a physical location, so you can promote your business even if it’s 100% online.
• There are lots of ways you can directly make money on Twitter while promoting your brand.
• Similar to Instagram, Twitter can be a great platform to connect with influencers and grow your presence.

Cons: 

• Unlike sites like Tripadvisor and Yelp, anyone can leave reviews without verification of some kind.
• Since Twitter wasn’t made specifically for businesses, it lacks some features to help manage your brand.

All in all, Twitter is a useful reviewing website if you value organic reviews to boost your brand’s profile.

Plus, you can simply embed these positive tweets about your brand so website visitors can get a better impression of your business.

With the help of Twitter Feed Pro , all it takes is a few clicks, and you can have a beautiful Twitter feed to engage visitors, grow your sales, and more.

On top of embedding customer reviews, you can embed your own Twitter timeline, hashtag feeds, and more.

Here’s a quick guide on how to integrate Twitter feeds with your website to get you started.

What Is the Best Alternative to Yelp?

Now that we’ve looked at all these review platforms, it’s clear that each site has its strengths and highlights.

So, the best site for reviews can be any of these options, depending on the type of business you have.

The good news is that these customer review sites aren’t exclusive! You can give all of these a try and see for yourself if they bring you new reviews.

Finally, we’re giving you a great way to get tons of reviews for these highly trusted reviewing websites.

Easiest Way to Get Started With New Review Sites

Once you’ve chosen your Yelp alternative, it can be intimidating to get started on a totally new platform.

The good news? There’s an easy way to get tons of new reviews for your brand.

All you have to do is embed review feeds on your website. That way, you can show everyone that you care about your customer feedback and listen to what people are saying.

What’s more, this method can also help you build trust in your brand and convert more visitors into customers.

For the easiest way to embed reviews, you can simply use Reviews Feed Pro .

As the fastest-growing reviews aggregator out there, Reviews Feed Pro can help you showcase review feeds on your website with ease.

In fact, the plugin has a simple guided flow that you can follow to create, customize, and embed review feeds in just minutes – no coding needed!

Just like that, you can embed reviews from the biggest review websites out there:

• Yelp Reviews
• Tripadvisor
• WordPress.org

As you can see, this plugin covers some of the best Yelp alternatives out there and can help you get started on all these amazing platforms.

Your review feeds will automatically copy the design of your website and perfectly fit in with your brand’s look.

Plus, you can customize how your reviews will look using pre-built templates and a visual customizer.

Reviews Feed Pro is also optimized for speed, so you can embed as many reviews as you want, and your site will load as fast as ever.

The great thing about a faster website is that you can give your visitors a better experience and boost your SEO at the same time.

All that, and you even get an expert support team who’ll be there to help you and answer your questions.

To get started, just check out this guide on embedding social media reviews in WordPress

And there you go!

Now you know the best review websites like Yelp, so you have more ways of getting customer reviews for your business.

Just like that, you can build trust in your brand, get more sales, and boost your brand’s social media presence – all at once!

Ready to get started with these review sites? Get Reviews Feed Pro for your business today .

While you’re here, you can also check out our list of the best social media marketing tips and tricks .

If this article helped you out, then follow us on  Twitter  and  Facebook , and you can get even more social media marketing tips and tricks.

thank you for the valuable information on how to do better reviews. you rock

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June 2, 2021

19 Business Review Sites for Improving Your Brand Visibility

The Importance of Getting Listed on Business Review Sites

General business review sites, healthcare review sites, restaurant and food service business review sites, hotel and travel business review sites, automotive review sites, other popular business review sites.

Getting listed on the right business review sites is one of the most effective ways to improve your brand presence, boost local SEO performance, and acquire new customers.

That’s because online reviews — more so than traditional marketing and sales messages — heavily influence consumers’ purchase decisions. According to customer reviews research:

• 92.4% of consumers use reviews to guide most of their ordinary purchase decisions.
• 94% of consumers said a negative review convinced them to avoid a business.
• 4 in 5 consumers will reverse a decision after reading negative reviews.
• 25% of consumers only trust reviews as much as personal recommendations if there are multiple reviews to read.
• 53% of Internet users typically visit a business within 48 hours of performing a local search. Photos (24%), reviews (21%), and position on local search engine results pages (SERPs) are the three things they considered “most important.”

33% of diners wouldn’t eat in a place with a restaurant star rating of fewer than 4 out of 5 stars.

Getting your business locations listed on the best review sites not only helps improve your brand presence in search results. It also increases your brand’s visibility to new customers, which leads to more website or store visits and sales.

This isn’t to mention the huge reputational benefit of having customers talk about your brand. Positive reviews are like thank-you cards the whole world can see. 

Keep in mind, though, that planting your business’s flags on all the possible existing business review sites and online directories is not the most effective strategy. The majority of new business comes from only a handful of the best review sites. Brands need to differentiate themselves by proactively managing their presence on these top sites, and not by getting listed on every single directory.

For enterprise-level organizations with tens or hundreds of business locations, implementing a local listing management solution is often a helpful way to improve search performance and acquire new customers. 

However, if you’re just getting started with listing your company on business review sites or with creating an online review management strategy, you can use this updated guide to identify where your brand should have a presence.

Take the guesswork out of your strategy. Instantly generate your brand's online Reputation Scorecard, complete with review highlights, ratings, keyword trends and more.

These review sites are not industry-specific. At the very least, you should create claim your company’s business listings on these sites because they influence buyers, hold strong domain authority, and boost search engine rankings. 

Google / Google Maps / Google My Business

Apart from being a search engine giant, Google also happens to be one of the best review sites because of products like Google Search and Google Maps, which display business information alongside Google reviews and ratings.  

• Google Maps itself has approximately a 70% market share . 
• Based on ReviewTrackers data , Google also holds 73% of all reviews posted online.  
• 63.6% of consumers check reviews on Google alone before they visit a business.

You can claim or list business locations using Google My Business , a dashboard that streamlines the management of business information across multiple Google sites, services, and products.

Here’s a step-by-step guide:

• Visit https://www.google.com/business/ to sign in or create a Google account for a business.

• Once logged in, you can search for a listing by typing the business name and address in the search box. Results will appear in a list as well as on the map.
• If none of the results match your business, you can click “Add Your Business.” You will then choose the business type: storefront (restaurants, hotels, etc.), service area (taxi service, delivery, etc.), or brand (products, brands, causes, etc.).
• The next step is learning how to use the Google verify my business feature. The verification code will be mailed to you – this takes one to two weeks – and once you’ve entered the code into your account, you’ll finally be able to start managing your local business information on Google.

• If a business has ten or more locations, you can sign in to your account and add them all at once using the bulk upload tool. See our guide to bulk Google My Business uploads to learn more.

Facebook is a top platform for companies hoping to build and enhance their social media presence. With a Facebook business Page , brands can connect with consumers, share news and announcements, and set up Call to Action buttons that drive engagement.

The social media company also added Facebook reviews or (later re-branded as) Recommendations, a feature that allows users to review and recommend (or not) local businesses. Recommendations and reviews on Facebook continue to be increasingly crucial in influencing the purchase decisions of consumers.

• To manage a Facebook page that includes Recommendations, you have to select Local Business or Place as your category. Please keep in mind that not all Facebook pages can enable and display recommendations, reviews, and ratings.
• Once you select a category, you’ll have to submit business information, such as the page’s secondary category, the business or place name, address, and phone number. Make sure that the information provided is complete, correct, and up-to-date.
• To make sure that your Facebook page is review- and recommendations-ready, you have to choose Local Business as your page category, which means that you’ll also have to specify a physical address or location. You then have the option to narrow this page category down to, say, a restaurant, a café, a hotel, a hospital or healthcare facility.

To change your page’s category to Local Business:

• Go to the About tab on your Facebook Page and click Page Info.
• Select Local Business as the page Category.
• Select a more specific category such as restaurant or café.
• Save the changes.

To add your business’ physical address or location:

• Click Page Info on the About tab of your Facebook Page.
• Click Address to enter your business’ physical address, and fine-tune your location by dragging the pin on the map.
• Check the box next to Show map and check-ins.

Read this guide for detailed information on Facebook reviews and how to set them up on your Page.

Founded in 2004, San Francisco-based Yelp has collected approximately 214 million crowd-sourced reviews of businesses and companies in a wide range of categories — from restaurants and hotels to dentists, boutiques, and mechanics.

Studies have shown that 82% of Yelp users visit the site when preparing to spend money. Also, 93% of Yelp users go on to make purchases at the business they looked up and researched on the site.

You can use the Yelp for Business dashboard to manage and respond to reviews. You can also read ReviewTrackers’ guide to claiming your business page on Yelp . Before you create a Yelp business profile, make sure that another user hasn’t already added the business. Once that’s confirmed, visit https://biz.yelp.com/claiming .

• Click on the “Claim my Business” button.

• Yelp will prompt you to enter the name of the business and its geographical location. For added accuracy, or if the business is part of a chain, enter the specific street address.
• Yelp will show you a list of businesses with similar names to help you see if a listing already exists.
• If a listing exists, click on it and you will be prompted to follow additional steps to claim it and validate the claim.
• If the listing is not available, you’ll be asked to add the business to Yelp. Yelp validates the business entry through email.

• Once you receive the validation email, you will be able to access the full Yelp profile.

Tripadvisor

Tripadvisor describes itself as the world’s biggest travel site, and it’s hard to disagree. Founded in 2000, the travel planning and booking site has collected over 350 million customer reviews and opinions covering more than 6.5 million accommodations, restaurants, and attractions. It also generates 340 million unique visits per month, operates in 48 markets worldwide, and operates other travel media brands, including BookingBuddy, Oyster, SeatGuru, Viator, and VirtualTourist.

According to World Travel Market, Tripadvisor ranks ahead of personal recommendations, tourist board websites, and guidebooks as the most trusted source for travel planning.

Don’t get the wrong idea: while Tripadvisor is a great platform for hotels, it isn’t just for hotels. The review website also offers reviews and ratings of restaurants, tourist attractions, tour operators, theme parks and entertainment attractions, museums, landmarks, and other types of businesses that cater to travelers.

Claiming a business on Tripadvisor allows you to connect with customers and travelers from all over the world, and generate unique new opportunities to build your brand, acquire new customers, and grow the business.

Here’s how to claim your Tripadvisor listing.

• Go to the Tripadvisor owners page and click on the “Claim Your Listing” button on the navigation toolbar.

• You can create a new Tripadvisor for Business account with an email address or with an existing set of Google or Facebook credentials.
• If your business doesn’t appear in the search box of the “Claim Your Listing” page, you may add a new listing by filling out the form at https://www.tripadvisor.com/GetListedNew .

• Once you find your business, you may connect it with your Google or Facebook account.
• You have two options for verifying ownership of your Tripadvisor listing: phone or credit card. Choose one of the options to confirm your identity.

For more information, check out our guide to using Tripadvisor for business .

Healthcare is an industry where reviews and ratings can heavily influence patients’ decisions. Whether you’re a solo practitioner, an exec representing a hospital or healthcare network, a multi-location practice with tens or hundreds of clinics and offices, or a marketing agency specializing in serving healthcare clients, these healthcare review websites should be on top of your list.

Healthgrades

Along with Yelp, Healthgrades ranks as one of today’s most trusted doctor review sites . Nearly 1 million people a day rely on Healthgrades to research, compare, and connect with physicians and other healthcare professionals.

You can claim and update your free profile on Healthgrades by registering on the site and visiting the signup page . The site also has sponsored programs for providers who want to promote their practice. Those managing or marketing a hospital or another healthcare facility can also check out Healthgrades’ solutions suite to drive growth, increase engagement, boost patient acquisition , and improve clinical performance.

Those claiming a listing on Healthgrades for free can follow the steps below:

• Visiting the signup page . 

• Enter the name of the medical provider and their location then click on the “Get Started” button.
• If you can’t find your name or your provider’s name, contact Healthgrades .

Vitals.com is home to over 1 million doctor, dentist, and medical facility profiles and more than 9 million reviews and ratings. Vitals’ database allows users to search by specialty, name, location, condition, and insurance.

Those with a Vitals profile can manage and edit their business information, including display name, practice address, specialties and expertise, and education and awards. A Vitals profile also allows medical professionals to respond to reviews.

To claim a listing on Vitals:

• Navigate to the signup page .

• Complete the form and agree to the terms of service and privacy policy.
• Click on “Claim Your Listing”

For more information, check out the blog post on how to manage your Vitals reviews .

RateMDs is home to over 2 million patient reviews and ratings, as well as current health trends coverage and medical specialties information.

Doctors and healthcare providers are listed on RateMDs for free. Claim an account by clicking on the “Claim Doctor Profile” button on the RateMDs home page. You can also contact RateMDs to remove out-of-date or fake listings.

Here’s a step-by-step guide to creating or claiming your business listing on RateMDs.

Click on the “Claim Doctor Profile” link on the RateMDs home page.

• Enter the name of your practice and its city then click “Get started.”

Doctor.com is a platform that lets health professionals tap into multiple healthcare networks. The Doctor.com network has an audience of about 30 million people each month and incorporates data from popular business review sites like Google, Yelp, Bing, Vitals, and Healthline.

Signing up for Doctor.com provides visibility on sites across its network and access to review generation tools, a Showcase Page, and experienced consultants.

Here’s how to add a listing on Doctor.com:

• Visit https://www.doctor.com/solutions/listing-accuracy . 
• Scroll to the bottom of the page and click “Book a Demo.”

In today’s digital age, diners quickly become online critics on restaurant review websites. With their words, they’re making personal recommendations not only to their friends and family but to the whole world.

By getting listed on review websites listed below, you can expand your brand’s digital footprint and position your restaurant locations to drive more traffic, reservations, orders, and deliveries. For a more comprehensive list, be sure to read our updated guide on restaurant review sites . 

OpenTable, a San Francisco-based website, lists over 40,000 restaurants worldwide, and 21 million monthly users find a new place to eat thanks to the OpenTable platform. Here’s how to add a new restaurant to the website.

• Visit OpenTable’s special website for restaurateurs .

• Your first and last name
• Email address
• Phone number
• Restaurant name
• Restaurant location (city, state/province, zip/postal code, country)

• After filling out the form, OpenTable will contact you via phone or email to “provide information about OpenTable’s products and services.”
• Instead of filling out the form, you can also opt to call the company directly at (866) 951-7154.

Grubbub, Eat24, and MenuPages

Chicago-based Grubhub is an online and mobile food ordering and delivery platform that connects diners with local restaurants. The company also owns Eat24 and MenuPages. 

To add your restaurants to these business review sites, you’ll have to sign up directly on the Grubhub website.

• Navigate to https://get.grubhub.com/join .

• Fill out the form and enter your name, email, phone number, restaurant name, and restaurant location. Then click “Get started.”
• A sales representative will contact you as soon as possible.

Online reviews are shaking up the hotel, travel, and hospitality industry. In a world where consumers are exposed to a seemingly unlimited number of travel and recreation solutions, what others say about a property or operator, or how they rate their experience on review websites can spell the difference between a brand and its competition.

Booking.com

Booking.com aims to offer the best prices for any type of property, from small, family-run bed and breakfasts to executive apartments and five-star luxury suites. Booking.com also publishes verified guest reviews to accompany its listings.

When you create your business listing, you’ll have to add your property details, photos, and payment policies during registration. Here’s a step-by-step guide:

• Click on “List your property” on the top-right corner of the home page .

• Complete the form and click “Get Started” to continue the listing process.

Expedia, Hotels.com, Travelocity, and Orbitz

Expedia is one of the most well-known travel brands online, with several travel sites to its name, including Expedia.com, Hotels.com, Travelocity, Orbitz, Hotwire.com, Trivago, Egencia (formerly Expedia Corporate Travel), Venere, Expedia Local Expert, Classic Vacations, Expedia CruiseShipCenters, and eLong.

Expedia.com, Travelocity, and Hotels.com function as accommodation booking services that also serve up online reviews and ratings for information-seeking travelers.

• Go to the Expedia Lodging Partner Services home page and click on the “List your property” button on the top-right corner of the page.

• You will go to another page where you have to fill out a form. In addition to a full name, email address, and phone number. You will also have to tell Expedia the number of properties you plan to add that have different addresses.

The automotive industry is in the midst of an exciting transformation. Sales-oriented corporations are taking a backseat to tech innovators and customer experience leaders. With a wide range of channels generating a wealth of customer data, organizations that listen to the Voice of the Customer on channels like business review sites and social media are the ones that will be able to truly understand customer needs and desires.

Cars.com and DealerRater

Owned by DealerRater, Cars.com is one of the most popular review websites for car buyers and dealerships. Apart from dealership reviews, it also offers comprehensive automotive information for shoppers in the form of price comparison tools, inventory search, auto loan calculators, expert opinions, photo galleries, and a large new and used car inventory.

DealerRater is an automotive review site that has more than 1.5 million reviews, and a sophisticated process that ensures every review is written by a real person with a real-life automotive shopping experience. DealerRater reviews are organized based on the level of customer service, quality of work, friendliness, price, and overall customer experience.

Planting your flag on Cars.com or DealerRater is easy. The first option is to sign up for Basic Listing access.

• A Basic Listing account is a free account that allows you to claim your dealership listing on DealerRater and utilize features like the ability to respond publicly to reviews, update your dealership listing and contact information, and even tag employees on reviews.
• From the DealerRater home page, click “Are You a Dealer?” in the upper-right corner of the page. (If your dealership is located in Canada, make sure you access this page from DealerRater.ca.)

• This will take you to DealerRater’s Dealers page. Scroll to the bottom of the page, and click “Claim Your Dealership Now”.
• Enter the name of Your Dealership in the pop-up window which will open, and click the auto-fill listing for your dealership when it is displayed.

• Enter your contact information (first and last name, job title, and email address) in the spaces provided.
• Note that DealerRater will ask you to claim your listing with an account registered to your dealership email address. If you do not have access to an email address under your dealership’s domain, you will have to provide DealerRater with a contact at the dealership who can authorize your access.
• Click “Claim This Dealership” to submit your request. Your request will be routed to DealerRater’s Client Services Team, and you should receive notification that your request has been processed within 2 business days.

The second option for claiming your business on DealerRater is by signing up for DealerRater Connections. A paid service, DealerRater Connections helps your dealership engage with potential customers, monitor your presence across the web, and promote your reviews, employees, and reputation across major search engines and automotive sites.

DealerRater Connections gives you access to extra features like the ability to start asking for reviews more easily with DealerRater’s LotShot tool, syndicate customer reviews to a network of millions, display your reviews in one place with an enhanced testimonial feed, allow shoppers to pre-select their salesperson, and make your listing stand out with premium ad placement.

The number of business review sites continues to grow. There is no shortage of sites that focus on specific industries, ranging from banking and financial services to real estate, senior housing, legal services, and automotive.

Employers have to do more to stand out for job applicants, and that starts with claiming a Glassdoor business page. Job applicants are looking for a new job in the same way a consumer looks for a new product, and that means looking at reviews.

• The first step is to visit the Glassdoor for Employers website . Clicking on the green “Sign Up” button will take you to a page where you can fill out a form for a free employer account .
• Glassdoor’s form asks you to fill out basic information such as your first, last, and company names. You’ll also need to put in your job title, the number of open jobs available at your office, a work email address, and a password for the profile. You also have to check a box, which confirms that you are a representative of your company’s HR, recruiting, marketing, or PR departments.

• You’ll also have to fill out some additional fields on the following page before the application is sent to Glassdoor’s Content and Community team for final verification. The overall process can take up to a maximum of 3 business days.

For more information, read our guide to using Glassdoor for employers .

SeniorAdvisor

SeniorAdvisor.com features trusted reviews and advice on local senior living communities, providing the information users need to make an informed decision.

• Those without a SeniorAdvisor business account can get one by filling out the form on the sign-up page .

• With a business account created, click on the blue “Claim this Profile” link that sends a claim request to SeniorAdvisor.com. You will be notified via email within 1-2 business days once the request is approved.
• Complete the form that appears, then click “Schedule my demo now.”

Zillow’s database includes information on 110 million US homes, complete with online reviews and ratings of real estate pros and firms.

To claim your listing, you will have to create an account and click the “I am a landlord or industry professional” box to create a profile. From there, you will need to fill out additional information such as your professional type and contact information. According to Zillow, real estate agents will need to make sure that ” the email addresses of your Zillow profile and the listing must be the same.” This is because Zillow listings are syndicated by various listing feed providers, which makes it easy for information to sync across all listings.

• Navigate to Zillow’s new account page .
• Add your email address and create a password. Then click on the “I am a landlord or industry professional” box.

• Selection your profession and add details about your name, ZIP code, and contact information.
• Click “Continue” to finish the process.

Avvo allows private parties to ask for legal advice on the phone, or online at a very low cost. Users can do it for free by asking for advice on the Q&A forum.

Avvo displays about 97% of all practicing attorneys in the United States, and it uses a proprietary algorithm that rates attorneys on a scale of 0 – 10 through customer-generated reviews and ratings based on data pulled from public records, bar associations, regulatory agencies, and court records.

With over 6 million unique visitors every month, Avvo is the place to be to connect with high-value legal leads and prospective clients.

• Navigate to the Avvo “Claim your profile” page and enter a lawyer’s full name, city, state, and zip code.

• Depending on the results, you can have one of two options: create a profile from scratch, or locate the existing profile within the Avvo directory and claim it. If the lawyer in question passed the bar and was practicing for at least one year, then chances are high that Avvo automatically created a professional profile.
• There are up to four different options available to verify your identity and claim your profile: LinkedIn, Facebook, Email, or Phone. Follow all directions during the verification process to complete the claim.
• If for some reason you don’t have a profile yet, then you will have to follow these steps: using the “claim your profile” page, go to the listing of lawyers with names similar to yours.
• Those that don’t have an existing profile can scroll to the bottom of the page of listings to find an option to create a new profile. You will need to fill out basic personal and professional information that includes your license to practice and states where you are a member of the bar. You will also need to indicate if you are currently under any disciplinary action.
• You can finish claiming by creating a username or by logging in with a  Facebook, Twitter, Google, or LinkedIn account.

Lawyers.com

Lawyers.com provides consumers with legal information, and the ability to search for lawyer reviews by location or expertise. The site collects both client ratings and peer ratings, which appear on every listing. Over 34 million people search for legal assistance and legal services on Lawyers.com every year.

To create or manage the information on your business listing on Lawyers.com, you will have to create a profile on the Martindale Legal Marketing Network .

Final Thoughts

Once you have your listings claimed and set up, you should continue to proactively manage your brand presence on these business review sites. Not only will this help your company stand out from the competition; it should also improve your search visibility, boost your customer acquisition strategy, and drive more conversions.

• Industry Specific , Reputation Management , Review Management

Top 23 Review Sites To Get Customer Reviews

Andrew mcdermott.

• August 11, 2020

What’s the simplest way to boost top-line growth in your business? 

With customer reviews, of course! A study showed that brands with 82 total reviews (or more) earn  54 percent more in annual revenue than average. The unsurprising downside is — review sites aren’t created equal. You’ll need to invest your time with the right review platforms to achieve consistent growth in your business. 

Which online review sites are most important for reputation management, driving visibility, and social proof? 

We’re going to get an answer to that question today. I’ll provide you with a detailed look at a variety of review platforms, outlining what works and why. 

Table of Contents

Get the reputation you deserve with grade.us, why your business needs the top review sites.

Top review websites produce disproportionate returns for your business. Reviews have a significant impact on your brand, conversion rates, and revenue. It’s important then, to prioritize the review platforms that will produce the greatest results for your business.

With the right data, you can identify these platforms.

This isn’t just about accumulating a large number of reviews (though that’s still essential). It’s about all of the other benefits that come from a strong review portfolio. These are the incentives you want to optimize your efforts around.

• Strong rankings in organic and local search results
• A steady and reliable showing in Google's search features (e.g., the knowledge graph, local pack, featured and rich snippets, etc.)
• Excellent conversion rates with consistent revenue growth
• Decreased advertising costs
• Powerful branding and improved brand perception and recall

You’ll want to optimize your efforts around the primary, secondary, and tertiary review platforms that produce these benefits consistently. Today, we’re going to take a look at the top review platforms.

Let’s get started.

Top review website #1: Google Reviews

Customers can write reviews for businesses via Google Maps. According to Google , “more than a billion people using Google Maps every month and more than 5 million active apps and websites using Google Maps Platform core products every week .”

That’s 13 percent of the population on Earth.

Why Google reviews are important

Google accounts for 57.5 percent of all reviews worldwide , across all review platforms . If your customers are going to leave a review, there is a very good chance it’s going to be on Google. If you’re like me, you’re probably wondering how is that possible ? 

Google receives 92 percent of all search visits in the United States (as of 2020), and 96 percent of mobile organic visits. Google is the number one review platform, with 63.6 percent of consumers searching for reviews on Google first. Fifty-three percent of customers visit a business within 48 hours of performing a local search on Google. It sounds like they have a monopoly. 😏

Features: Google Reviews

• With your Google My Business (GMB) account you can track reviews, set alerts, respond to reviews and upload photos, videos, and posts to your profile.
• You’re encouraged to request reviews from customers directly via a short URL that’s specific to your business.
• Business reviews appear next to your listing in Maps and Search. and are displayed for organic and location-specific search queries.
• Google doesn’t provide an official widget or embed code you can use to share your reviews. They do provide that information via their API, and you can use plugins to add that functionality to your site.

Caveats and warnings for Google Reviews

• Review gating is prohibited on Google.
• Offering reviewers an incentive to share their feedback is strictly prohibited.
• Google penalizes fake reviews by decreasing rank or banning offenders.
• Short names and URLs must adhere to Google’s terms of service , additional terms , content policy , and policies for representing a business on Google .

Bonus: Check out our compr ehensive guides on Google Reviews and optimizing your Google My Business account!

Top review website #2: Facebook Recommendations

Facebook is the most popular social network on the planet. Over time, Facebook has grown to provide users with a variety of essential services, including reviews, which they call recommendations. Users have grown accustomed to these new features over time, as Facebook has worked to act as a facilitator between users and brands.

Why Facebook Recommendations are important

Facebook states that one in three people (on Earth) use their platform to look for recommendations and reviews. According to Statista, Facebook has 2.41 billion monthly active users (more if you include Instagram and Whatsapp). More than 795 million people rely on Facebook for recommendations and reviews each year. 1.6 billion people use Facebook for local search.

Features: Facebook Recommendations

• Brands are encouraged to request reviews and recommendations from customers, provided that they follow Facebook’s policies and standards (see below).
• Facebook will show the recommendations provided by the closest friends to your customer first, this will increase your reach and make you discoverable across Facebook.
• Rich Endorsements allow customers to indicate whether they recommend your business by using tags, texts, and photos or videos. This makes it easier for customers to get an immediate sense of what your business is about.
• Recommendations can be embedded and shared on and off Facebook. They’re treated like status updates and have similar functionality.

Caveats and warnings for Facebook Recommendations

• Comply with Facebook’s terms of service , policies , and community standards when responding to customer recommendations.
• Facebook Recommendations are binary; customers are either for or against your business. There’s not much in the way of nuance.
• Facebook uses your reviews and recommendations to calculate your page’s ratings. They use a variety of factors to calculate your score, including reviews and recommendations, and the performance of other similar pages.

Bonus: Here’s our comprehensive guide on attracting more visitors via Facebook Recommendations and optimizing your Facebook business page .

Top review website #3: Yelp Reviews

Yelp is a controversial yet impactful review platform. Their site has attracted a significant amount of attention from critics, business owners, and, most importantly, customers. 

Why Yelp reviews are important

The majority of traffic to their domain arrives via Google search. While Yelp and Google have been locked in a dispute for the past six years, Yelp reviews are still highly visible in Google’s search results. Additionally, Yelp has 35 million mobile app unique users per month.

This means Yelp would still be a valuable review platform for businesses to target.

Features: Yelp

• A verified Yelp account is required to leave reviews, respond to reviews, bookmark a business, add photos and videos.
• Businesses can respond to customer reviews publicly under their customer’s review, or privately via a direct message.
• Individual reviews can be shared on Facebook, Twitter, via a direct link, or embedded on your website directly.
• Yelp allows businesses to remove competitor ads (as long as they’re willing to spend a little more for the privilege).
• Yelp provides a comprehensive dashboard for businesses that includes recent activity, Yelp ads, page upgrades, reviews, photos and videos, nearby jobs, check-in offers, and more.

Caveats and warnings for Yelp

• Yelp states that review gating is strictly prohibited on their platform.
• Businesses are not allowed to request reviews.
• Businesses are instructed to use neutral phrasing (e.g., Find us on Yelp).
• Incentives and solicitation are also prohibited on their platform.

Bonus: Take a look at this step-by-step walkthrough showing you how to maximize Yelp reviews (without asking) and optimize your Yelp business account .

Top review website #4: TripAdvisor Reviews

TripAdvisor is the world’s most popular travel app. Billions of people worldwide rely on TripAdvisor each year to find accommodations, restaurants, airlines, cruises, and more. 

Why TripAdvisor reviews are important

TripAdvisor generated 860 million user reviews and opinions across 8 million listings covering a variety of industries, including restaurants, hotels, vacation rentals, and attractions. Their website is a travel behemoth, and it’s a must-have for businesses in their core industries. Beginner and experienced travelers alike make TripAdvisor their first stop for research and reviews.

Despite the major toll the pandemic has taken on the world, travel will come back and you’re going to want to make sure that your business is ready with a beautiful impactful selection of reviews (even if they’re not as fresh as normal times.) In fact, outside of the United States, travel is already returning across the world. 

Features: TripAdvisor

The TripAdvisor management center allows business owners to manage the essential portions of their review profile, and business owners can :

• Use Review Express to invite recent visitors to share their reviews on TripAdvisor.
• Respond to reviews, answer traveler questions, and manage photos and listing details.
• Access the Analytics Suite , where you can see key metrics and performance indicators for your TripAdvisor listing.

Caveats and warnings for TripAdvisor

• TripAdvisor penalizes businesses that incentivize customers to leave a positive review. It’s a good idea to take a more cautious approach and avoid promising gifts or incentives.
• Businesses with a history of fraudulent behavior can expect a drop in rankings in TripAdvisor’s popularity index and even a red penalty notice on your profile page (to warn customers about fraud).
• An unattended page will drop in TripAdvisor’s popularity index. If you’d like a steady stream of customers, your page needs a constant stream of attention from you.

Bonus: Take a look at our detailed breakdown showing you how to get more reviews on TripAdvisor.

Top review website #5: G2 Reviews

G2 is the world’s largest tech marketplace and peer-to-peer review site. G2’s focus is aggregating user reviews for business software. G2 helps businesses and individuals discover, review, and manage the technology they need to reach their potential.

Why G2 reviews are important

G2 asked themselves this question. “Why is it easier to get unbiased information about a $100 hotel room than a $100,000 piece of software?” G2 solves a high-value problem for businesses, namely which websites are a good fit for my business. So far, G2 has answered this question for more than 4 million people in thousands of organizations.

Features: G2

• Businesses can invite existing customers to write a review on G2, they can respond publicly, share or mark a review as “helpful.”
• Automate review collection via a dedicated G2 landing page.
• Collect video reviews, add testimonial widgets, or build customer reference pages.
• Track and manage SaaS spend, including usage, contracts, and compliance with G2 Track .
• Get email notifications when prospects visit your profile and export leads to your CRM.

Caveats and warnings for G2

• G2 relies on its algorithm to monitor its platform for fraudulent reviews, including fake reviews from company employees.
• Reviews are manually screened and voted on by the community to discourage spam and unhelpful comments.
• G2 also requests screenshots of the reviewer using the product for verification purposes.
• G2 aggregates review data, using it to score business software products on The Grid, which competes with Gartner’s magic quadrant review model.

Top review website #6: Zillow

Zillow is an American online real estate database company  and the leading real estate marketplace. Users can search for real estate, apartments, mortgages, and property values on their platform.

Why Zillow reviews are important

Eighty-five percent of the homes in the U.S. are listed in Zillow’s U.S. database. They have a significant amount of public and proprietary information on home sales, properties, values, etc. Zillow receives 194 million monthly unique users (as of Q2 2019). One hundred eighty-six homes are viewed every second on their platform. 

Zillow also has more than 2 million consumer-submitted real estate agent and mortgage lender reviews on its platform.

Features: Zillow

• Real estate agents can list recent sales, listings, professional bio, service areas, photos, and videos on your profile.
• With an agent account, real estate pros can request and respond to reviews from clients.
• Manage your leads with features such as lead segmentation, lead routing, lead reporting, and lead forwarding.
• Email templates: Create, save, and send email templates to respond to common questions, comments, or concerns.

Caveats and warnings for Zillow

• Only agents and real estate pros with a Zillow profile can be rated and reviewed.
• Removing your profile removes all reviews associated with your business profile.
• Only clients who have communicated or worked with a real estate pro can write a review and submit a rating on that pro.
• A dedicated team of specially trained moderators evaluates all reviews before they are published.
• Pros can respond publicly on the site to any review they receive. Additionally, reviews can be flagged for Zillow to re-moderate.

Bonus: Our detailed guide shows you how to build a profitable real estate business using Zillow reviews in 60 days or less!

Top review website #7: Avvo Reviews

Avvo is an online legal marketplace that connects qualified attorneys with clients who are in the market for their services. An attorney’s profile includes client reviews, disciplinary actions, peer endorsements, legal guides, and more.

Why Avvo reviews are important

In a  recent interview  with BizJournals.com, Avvo stated that it generates more than $8 billion in revenue each year for lawyers and law firms. A survey  from SoftwareAdvice.com found 83 percent of prospective clients use review platforms as an initial first step to evaluate a pool of attorneys. 

Seventy percent of clients stated that they would be willing to drive further and spend more if their attorney had better online reviews than a competitor that was closer to home. Lastly, 97 percent of attorneys in America are rated by Avvo, meaning your competitors are on Avvo.

Features: Avvo

• Attorneys and law firm representatives can respond to client reviews. Attorney comments are displayed immediately.
• Reviews can be removed through Avvo’s dispute process if the review is fraudulent or inaccurate.
• Legal Q&A forum where attorneys can answer publicly posted questions on a variety of legal issues.
• Avvo uses a 1-10 rating system, with ten being superb. Your reviews do not affect your Avvo rating.
• Attorneys are encouraged to request reviews from clients.
• Attorneys should be vigilant, ensuring that they comply with the ABA’s Model Rules of Professional Conduct, specifically Rules 7.1 through 7.5 .
• There should be no quid pro quo for reviews.
• Attorneys may not solicit, encourage, or assist in the posting of fake, false, or misleading reviews.
• Attorneys may not threaten, bully, or harass the client to provide a positive 4- or 5-star review.

Bonus: How to win 4.5x more clients using Avvo Reviews .

Top review website #8: BBB Reviews

Does the BBB still have value as a review platform? Some perceive the BBB as an ancient relic for old-timers, a review platform that offers very little value. As a result, there seems to be some confusion about the BBB and the value they provide to local businesses.

Why BBB reviews are important

In 2018, the BBB received 160,175,192 inquiries (170,350,626 in the US and Canada), 835,846 complaints and settled 654,890 complaints. Statista confirms the BBB as one of the top nine sources customers used to read online reviews and ratings.  Customers are still using the BBB as a review and rating platform. If they’re using it, you should be using it too.

Features: BBB

• Any consumer who has a marketplace interaction with a business can post a customer review, anonymous reviews are not allowed.
• A BBB complaint is not the same as a customer review. They’re treated differently.
• For a consumer to file a complaint with BBB, they must be seeking a resolution from the business. BBB staff works with both the company and the consumer to resolve the issues, and BBB reports the details of that process.
• A customer review is simply feedback about their experience with a business and doesn’t require a resolution.

Advertising

• Online Directory: Accredited businesses are listed first as part of the BBB’s Accredited Business Directory. Like sponsored listings, accredited businesses are rewarded for their memberships.
• Sponsored Listings: “To help further increase your company’s visibility, the BBB offers you the opportunity to showcase your business as a Sponsored Business above the Accredited Business listings in your business categories.”

Caveats and warnings for BBB

• Businesses are expected to follow the BBB’s accreditation standards .
• Businesses also need to follow the BBB partner code of conduct .
• Your profile must adhere to its content guidelines .
• The BBB validates each of the reviews that come in.

Bonus: How to generate leads and attract new customers with reviews on the Better Business Bureau (BBB).

Top review website #9: Healthgrades Reviews

Healthgrades is the leading online resource and review platform for comprehensive information about physicians and hospitals. They provide consumers with information about physicians, hospitals and health care providers, collecting data on more than 3 million U.S. health care providers.

Why Healthgrades reviews are important

Half of all Americans who see a doctor this year will visit Healthgrades. They’re the number one platform for patient-doctor connections. This is significant when you realize they have a large number of competitors — many with deep pockets.

Features: Healthgrades

• Professionals and clinics can register their facility with physical address, phone, fax and directions on Healthgrades by signing up at Partners.Healthgrades.com .
• Add a list of patient reviews that can be filtered by recent (the default), highest, lowest, and most helpful.
• List your biography, specialties (e.g., family medicine, pediatrics, surgery), board certifications, education, and awards.
• Add specific variations of keywords so patients can find you using local search.
• Healthgrades encourages healthcare professionals to request reviews from their patients.

Caveats and warnings for Healthgrades

• Reviews from both patients and professionals are expected to follow their review guidelines .
• Professionals should not mention or endorse specific products, including pharmaceuticals.
• Professionals should not post content that mentions legal matters or proceedings.
• Reviews with personal website links are prohibited.

Bonus: Take a look at our detailed guide – How to boost patient referrals with Healthgrades reviews .

Top review website #10: HomeAdvisor Reviews

HomeAdvisor got their start as Service Magic in 1998. Then, In October 2017, HomeAdvisor merged with Angie’s List to form ANGI Homeservices, trading on the NASDAQ as ANGI. This merger created the largest digital marketplace for home services.

Why HomeAdvisor reviews are important

HomeAdvisor connects 4.2 million homeowners to 60,000 pros, facilitating over $10 Billion in home improvement spending. Their site receives more than 4 million unique visitors to its website each month.

Features: HomeAdvisor

• Homeowners can post anonymous or public reviews to share feedback on a specific service provider.
• Home improvement pros can provide detailed information on their services, service areas, facts, credentials, website, expertise, business overview, and more.
• A dedicated team follows up on reviews to determine authenticity and all honest, objective feedback is posted – good or bad.
• Professionals have the opportunity to respond to the reviews they receive and there is a resolution process for customer complaints.

Caveats and warnings for HomeAdvisor

• HomeAdvisor verifies reviews to ensure they’re honest.
• Honest reviews are posted, whether they’re good or bad.

Bonus: How to double your lead flow, using HomeAdvisor Reviews , in 45 days!

Top review website #11: RepairPal Reviews

As the name implies, RepairPal helps you find trustworthy auto repair shops in your area. They’re a niche review platform and referral service so the consumers who rely on their service tend to be more sophisticated than generalists who frequent mainstream sites like Google Reviews.

Why RepairPal reviews are important

RepairPal doesn’t accept everyone. Instead, they maintain a carefully curated list of providers. Jill Trotta, VP/GM at RepairPal, explains. “We don’t just list anybody in our network. We’re not a pay-to-play network. You have to apply and be accepted, and once you are, we send customers to you.” Shops that are part of RepairPal’s member network meet their stringent quality standards.

Features: RepairPal

• Only customers who have been independently verified by RepairPal can leave reviews.
• RepairPal shops must offer a 12-month or 12,000-mile warranty on its repairs (at a minimum).
• Shops are evaluated by a team of ASE certified technicians to verify competency.
• Shops can respond to customer reviews.

Caveats and warnings for RepairPal

• Reviews are moderated by RepairPal staff.
• The RepairPal community can flag or notify staff of an inappropriate review.
• Reviews that are not first-hand accounts, or that violate RepairPal’s terms of service will be removed.

Top review website #12: Caring.com Reviews

Caring.com is a senior living review site. Caring.com receives visits from two groups; families of seniors and seniors themselves.

Why Caring.com reviews are important

Adults age 65 and older are expected to outnumber children by 2030. In fact, approximately seven baby boomers are turning 65 every minute. All baby boomers and 1 in 5 U.S. residents will have reached “retirement age.” Caring.com is a helpful way for seniors to identify the facility that best meets their needs.

Features: Caring.com

• Caring.com requires that reviewers have firsthand experience with the listed service provider (without being an employee or paid representative).
• Offers senior living communities the option of collecting reviews via phone call.
• Offers senior living communities self-addressed, postage-paid postcards that can be sent to seniors to request reviews.
• Almost 80 percent of Caring.com registered users are female between the ages of 40 and 69.

Caveats and warnings for Caring.com

• Caring.com is a pro-facility platform, meaning that they’re looking to protect facilities so they’re not destroyed by malicious reviewers who are looking to punish your business.
• Reviews and responses (from facilities) are heavily moderated

Bonus: Here’s a detailed guide , showing you how to attract more seniors with 5-star Caring.com reviews .

Top review website #13: Glassdoor Reviews

Glassdoor is an employment review platform; they allow former and current employees to anonymously review companies, view salaries, and apply for jobs.

Why Glassdoor reviews are important

Glassdoor amplifies employee advocacy. Employee advocacy is employee-led, company promotion that includes: employee-led recruiting, promotion, and development. It makes it easier for your organization to attract employees and customers, retain employees, and outperform competitors in the marketplace.

Features: Glassdoor

• Glassdoor reviews from employees are largely anonymous.
• Employers can respond to employee feedback.
• Employer reviews are averaged for each company. Ratings are based on user-generated reviews.
• Employees reviews are screened and verified to ensure they come from real employees at the organization.

Caveats and warnings for Glassdoor

• Attempts to game the review process are policed heavily by Glassdoor staff, employees at the target company, and the Glassdoor community.
• Review manipulation or dishonesty is publicly outed, often leading to an avalanche of negative reviews.

Bonus: Learn how you can boost your reputation on Glassdoor with our deep dive guide.

Top review website #14: The Knot

The Knot describes itself as an “all-in-one wedding planner” with “the #1 wedding app.” Their platform provides couples with the A-to-Z information, tools, and support they need to plan the wedding of their dreams. 

Why The Knot reviews are important

According to Wedding Wire’s 2019 newlywed report , reviews and photos, aside from price, are the most important features couples look for when determining which vendor they’d like to contact. The Knot reviews provide couples with the important information they need to evaluate vendors.

Features: The Knot

• Vendors can’t be added to the platform without permission. Reviewers can refer a vendor to The Knot who will reach out to the vendor.
• Couples share reviews which usually consist of first name, last initial. Users are allowed to edit their review.
• Vendors are allowed to respond to reviews, to provide shoppers with a complete picture of the events.
• Reviews can be added to The Knot message boards and forums, vendors will have the opportunity to respond to their reviews provided that they meet the following criteria .

Caveats and warnings for The Knot

• The Knot is pro couples. Their platform is oriented around taking care of and pleasing their users/customers so vendors should act accordingly on their platform.
• While no official reporting mechanism exists yet, The Knot encourages reviewers to report inappropriate reviews at [email protected] .
• Reviews can be shared in a variety of places including The Knot forums.

Top review website #15: YP

The Yellow Pages originally got their start as a business directory listed in alphabetical order. In 2013, they decided to rebrand their business to YP, adding a variety of new products and services to help businesses.

Why YP reviews are important

YP receives more than 23 million visitors to their site monthly. More importantly, YP has partnered with the Better Business Bureau, displaying ratings for listings of businesses that have earned an A or A+ rating or BBB accreditation. This shared partnership provides a significant lift to both the BBB and YP, improving the results brands achieve across both platforms. 

Features: YP

• YP users are loyal and well acquainted with the platform and seek it out directly (vs. searching in Google).
• Reviews from BBB are syndicated in YP along with YP reviews.
• Users can flag reviews they feel are inappropriate.
• Users can share reviews via Facebook, Twitter and direct link.

Caveats and warnings for YP

• Reviews can disappear without warning.
• YP is a niche platform so it would be best to build your review portfolio using YP and a variety of other mainstream platforms.

8 more review sites to get reviews

Zocdoc has expanded its service dramatically covering 40 percent of the U.S. population across 2,000+ cities. They’re used by more than 6,000,000 people each month. Oliver Kharraz, MD, The founder, and chief executive of Zocdoc, states that he comes from a family with a 300 year tradition of being doctors.  Check out our detailed Zocdoc reviews guide for more information.

Thumbtack and Angi

Thumbtack and Angi (rebranded from Angie’s List) are lead generation and review platforms for home service providers. They focus on “Mom-and-pop shops helping next door neighbors. Busy families hiring family businesses.”  We’ve got plenty of insights on Angi reviews.

Indeed is a job search engine that also provides employee prospects with reviews on the company they’re applying for a position with. Indeed receives more than 376 million visitors each month.

Lawyers.com

Lawyers.com is owned by Martindale-Hubbell, the very same people behind Avvo and Nolo. This website, along with Avvo, gives law firms access to their extensive network.

Capterra and TrustRadius

Capterra and TrustRadius , like G2, are software ratings platforms that focus primarily on SaaS companies. These review platforms help managers and decision makers choose the right software for their business using reviews from other like minded customers.

WeddingWire

WeddingWire lists more than 250,000 wedding professionals on their platform. They’re not as well known as The Knot, but they place special emphasis on making things as easy for their users/customers as possible.

A good rule of thumb with these review sites would be to focus your attention on the mainstream review platforms to start, then add industry-specific, and niche sites as you gain traction with your review management campaigns.

Use these top rated review websites to generate reviews

Your customers decide which review sites are viable for your business. Invest your time wisely, focus on the right review sites and you’ll have the tools you need to boost top-line growth on demand. 

These top rated review sites attract a disproportionate amount of customer attention you can use to grow your business.  Start with these review websites, then branch out and niche down to build a strong review portfolio that protects you from competitors, attracts customers, and establishes you as the market leader.

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12 Top Review Sites To Boost Your Ecommerce Business

Getting positive feedback on review sites can help maximize your business’s exposure online and help you grow your customer base.

Shoppers often rely on unadulterated opinions of former customers to judge whether or not they want to make a purchase. This makes online reviews a key factor in people’s purchasing journey—and it’s why there are so many review websites where customers go to share their experiences with both local businesses and national brands. 

As a small business owner, collecting customer reviews is one of the best ways you can build consumer confidence and expand your market reach. Here are strategies for getting business listings on different sites and getting as many positive online reviews as possible.

Benefits of customer reviews

Customer reviews benefit small businesses through the concept of social proof : The human tendency to base our decisions on the actions and opinions of other people. Specifically, consumer reviews can benefit businesses because they can help:

• Boost credibility. Eighty-four percent of shoppers report trusting online reviews as much as they do personal recommendations from their friends.
• Improve SEO. Since Google’s algorithm prioritizes webpages with consumer ratings, you can improve your search engine optimization ( SEO ) every time you collect customer reviews. The contents of these reviews also help you identify keyword phrases to include in your SEO marketing .
• Teach you about your own product. Reviews directly show you what customers think about your products, including the features they like and dislike the most. You can gain ecommerce insights just by reading what your clients have to say about your brand.
• Naturally generate content. Need a newsletter idea ? Feature some client testimonials, pulled directly from your own business reviews. 
• Improve your brand's reputation. Positive reviews help prospective customers view your company favorably and may even inspire people to make a purchase. For return customers, positive reviews can instill greater customer loyalty in your business.

Allow customers to leave product reviews on your store

Customers can rate and review products to help other people decide what to buy, and also provide valuable feedback to you.

11 review sites for businesses

• Shopify Product Reviews
• Better Business Bureau
• Yellow Pages

Every positive review—whether it’s posted on a popular review site or your own website—has the potential to boost your brand reputation. Still, there are certain third-party review sites worth prioritizing, since they get a lot of traffic and people already trust them. Here are 10 (plus your own) of the best review sites for online businesses.

When you set up a Google Business Profile (formerly Google My Business), you get placement on Google Maps. You also get a forum for Google customer reviews, where anyone with a Google account can leave feedback about your business. Given Google’s continued dominance in online search and the number of people who rely on Google Maps to get around and find local businesses, it pays to have a presence on its platform. You can solicit Google reviews by directing people to your Google business listing.

Yelp specializes in local search, so it’s particularly useful if your business has a physical location. But even if you work exclusively in ecommerce, Yelp reviews improve your online visibility. That’s because Yelp devotes a lot of attention to search engine placement, so your Yelp listing might show up in a search result ahead of your own website. Yelp encourages you to set up a business profile and let active Yelpers organically review your company. 

3. Facebook

Facebook is known for connecting family and friends, but it also functions as a review site for businesses. You can create a Facebook page for your business and encourage people to like your page and leave reviews. 

4. Shopify Product Reviews

While review sites offer value, there may be no better place to feature positive reviews than within your own ecommerce store. The Shopify Product Reviews app and the Shop App both let you display client feedback directly on your Shopify online store, providing on-the-page social proof to interested buyers. The app lets you publish, hide, filter, and manage reviews quickly and easily. It also lets you add review scores to your Google search results.

5. Trustpilot

Trustpilot lets users write reviews about individual products and companies as a whole. This helps it stand out among business review websites, which typically only feature one of these review categories. Trustpilot operates on a paid subscription model, but even its free tier offers Shopify integration .

6. Better Business Bureau

The Better Business Bureau (BBB) is a nonprofit organization that rates companies on an A to F scale, and it offers accreditation, for a fee, which signals to consumers you’re an honest business. These ratings and accreditations can show whether a business is reliable and trustworthy, and whether it proactively addresses customer complaints . The Better Business Bureau’s own research says 88% of consumers said they were more likely to purchase from a business if it had an A+ or A rating, 78% of consumers said they were more likely to purchase from a business if it displayed a BBB Accreditation seal, and 68% of consumers said they were less likely to purchase from a business if it had an F or D rating.

If you sell on Amazon, reviews are of paramount importance. Positive Amazon customer reviews can push your product to the top of a product search page, while negative reviews can relegate you to the bottom. Note that Amazon forbids the practice of offering people rewards for their reviews. One way to get more reviews on Amazon is to make a high-quality product and aggressively price it to gain market share. Later, when you’ve amassed a large number of reviews, you can consider raising your price to improve your profit margin.

8. AliExpress

AliExpress is a Chinese online marketplace with a growing presence in the United States. It is known for rock-bottom prices, which draw bargain shoppers. AliExpress is much like Amazon in that reviews can boost your listing on search results pages. AliExpress reviews tend to be shorter than those on Amazon, which may incentivize happy customers to quickly type a few words of praise.

Angi (formerly Angie’s List) specializes in local businesses and the service industry—think contractors, music teachers, and caterers. If you exclusively work in ecommerce, you may not need an Angi profile, but if you provide services or operate within a specific local area, a listing may help. Angi charges site visitors a fee to access its review listings. This means you can only request customer feedback from Angi subscribers.

10. Foursquare

Foursquare allows users to “check in” at a local business. It also provides a forum for customer reviews, which can be given on a scale of 1–10. While Foursquare reviews may not directly boost ecommerce sales, they can definitely improve the visibility of your brick-and-mortar locations. Its default view presents businesses in order of their customer ratings, so keeping a high score boosts your presence on the platform.

11. Yellow Pages

Long before online review sites transformed the retail market, shoppers found business by searching the Yellow Pages, a massive print directory that was delivered for free to people’s homes. Today the Yellow Pages name lives on in an online directory. Like Foursquare and Yelp, yellowpages.com (also called YP) emphasizes local listings and includes map views. If you’re rated by the Better Business Bureau (see item 6), you can feature that on your YP listing. You can also indicate how long you’ve been in business and how long you’ve been listed in Yellow Pages.

How businesses can get more online reviews

• Ask past clients
• Encourage video reviews
• Embrace niche review sites
• Offer incentives

Asking people to leave you reviews on sites is a marketing strategy in and of itself. Here are four strategies for gaining positive ecommerce reviews .

1. Ask past clients

One of the best review-generating strategies is also among the simplest. Reach out to past clients via email newsletter , text, or phone, and ask them to review your business. Make it easy for them to do so by sending a link that takes them right to your review page.

2. Encourage video reviews

Some clients struggle to summarize their customer experience in written word format, but they may be happy to record themselves talking and leave a video review. Sites like Amazon encourage video reviews, so you can remind your clients that it’s up to them to decide what format they want to use to leave feedback about your business.

3. Embrace niche review sites

Rather than rely on general purpose sites like Google, you can focus on sites that cover your particular niche industry. Think of musical equipment reviews on Sweetwater, or pet supply reviews on PetSmart. You can also encourage engagement by joining forums like Reddit, where users may talk about your business. Although Reddit does not contain formal reviews, it hosts communities of like-minded people open to recommendations; you may have fans on there who welcome the chance to sing your praises.

4. Offer incentives

You can offer past customers incentives (like a discount on their next purchase or a free item) if they leave you a review. This helps, as 73% of consumers say an incentive would make them more likely to leave a review. Ethically, you should offer the same incentives for any review, whether positive or negative. It’s unethical for businesses to only offer rewards for five-star reviews. Note that some sites, notably Yelp and Amazon, discourage soliciting reviews in any form. But generally, asking for a review—and not dictating what you’d like the review to say—is OK to do.

Review sites FAQ

Why are reviews effective.

Reviews are effective because they offer social proof about your business. Many potential customers rely on reviews from real people who’ve done business with you in the past to gain confidence before they purchase your product or service.

Should businesses respond to reviews?

AYes, it’s wise to respond to reviews, both positive and negative. Responding to your customers on review sites demonstrates you are actively engaged in your business and care about the client experience. It also helps forge a more personal connection between you and those customers, and this can lead to repeat business.

What if someone leaves a false review?

Fake reviews are a scourge of small-business owners, and they must be dealt with quickly before they can spread. Immediately report these reviews to platform moderators on the specific review site and follow up with them until the fake reviews are taken down.

What should be avoided when asking for reviews?

When asking for reviews, avoid asking for specific language or star ratings. Reviews should reflect the customer’s honest opinion, not the business owner’s.

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Trustpilot: A Complete Guide to One of the World’s Top Review Sites

Nader Abou Mrad

If you’re in business, you know the importance of online reviews. They can make or break your company - and that’s where Trustpilot comes in. This complete guide will tell you everything you need to know about one of the world’s top review sites.

Every month, people share over 3 million reviews on Trustpilot to help each other find great companies and make better buying decisions. So whether you’re just starting out or you’ve been in business for years, Trustpilot can help improve your reputation and drive more sales.

In this complete guide, we will discuss everything you need to know about Trustpilot: what it is, how to use it, and more!

What is Trustpilot?

According to their website , “Trustpilot is a review platform that’s open to everyone”. For consumers: Trustpilot helps them find what they’re looking for in a product or service, and avoid what they’d rather not spend money on. For businesses: Trustpilot gives them the opportunity to turn their happy customers into marketers, and to find out how they can improve by listening to their not-as-happy customers. 

That’s the simple part. But with millions of reviews being posted on the platform every month, Trustpilot is not just a review platform. It’s an important tool that you can and should be using.

Do Trustpilot Reviews Matter?

The brief answer is: yes. A lot. And there is no shortage of data that proves that : more consumers are reading online reviews than ever before. In 2021, 77% of the consumers 'always' or 'regularly' read reviews when browsing for local businesses (up from 60% in 2020), and these reviews have a direct impact on the decisions consumers make.

This has a lot to do with the fact that the reviews which are published about a business are more likely to be trusted if they are published on an independent platform like Trustpilot than on the business’s own website. Since any business can curate and selectively display on its website only the reviews it wants consumers to see, consumers often give more importance to the reviews they find on neutral intermediary platforms whose whole job is to host reviews.

With that said, here’s a quick rundown of how we’ll thoroughly go over everything you need to know to start taking advantage of Trustpilot today:

A Brief History of Trustpilot

Trustpilot compared to other review websites.

• Who Can Write A Review On Trustpilot?

Are Trustpilot’s Reviews Legit?

How does trustpilot make money, how is a trustpilot rating calculated.

• How to Get Reviews on Trustpilot

How to Manage Trustpilot Reviews

How to market trustpilot reviews, final thoughts.

Knowing a bit about Trustpilot’s past and present can help you better appreciate why they've come about, why they’ve remained successful in a competitive field, and why they’ll probably continue to grow in the future – which is one of the reasons why you should be using Trustpilot.

Trustpilot was founded by Peter Holten Mühlmann, in Denmark in 2007 . When Peter’s parents started shopping online, he noticed a need for something like Trustpilot. He believed in the idea so much that he left his university to focus on founding and running the company, and he continues to serve as its CEO to this day .

The company has grown substantially, especially in the last few years. The company was listed on the London Stock Exchange in March 2021, with the initial public offering raising around $640 million, making it the largest IPO for the exchange in nearly a decade . It currently employs more than 800 people and has offices all over the world .

Of course, global presence means global criticism and global obligations. Trustpilot has had to navigate through both: harsh scrutiny of its business and strict laws that regulate its industry. So far, they’ve been doing so successfully. 

When they were accused of helping an online estate agent artificially inflate their “TrustScore” (we’ll explain the meaning of a TrustScore below), they addressed the problem directly by issuing an open letter clarifying its review policy. When a TV show publicly demonstrated some ways of manipulating reviews on the site , Trustpilot responded by publishing an online response about how much they valued the show’s experiment in highlighting fraud on the site, and promising to implement changes to tackle the problem better.

They’ve since started using advanced, automated fraud detection software to prevent businesses from misusing their platform. Also, in May of 2021, they started issuing the company’s yearly transparency report, in which they give fairly detailed insights into how they do business.

Trustpilot also applies this head-on approach of responding to problems and tackling them to new laws and regulations which they need to comply with. For example, when the European Union recently made new laws on reviews, Trustpilot quickly responded by taking measures to comply with the regulations and by informing the businesses that deal with them how they should also comply. 

There are many other websites  that host the reviews that customers write about businesses they’ve interacted with, but none of them are exactly like Trustpilot for 2 main reasons.

Size and Breadth

Trustpilot has firmly positioned itself as a primary hub where just about anyone can write about just about any sort of business. It receives more than 4 million new reviews every single month, which is difficult to compete with, especially because it has become quite recognizable. 

However, Trustpilot mainly focuses on hosting reviews for B2C companies, as is the case with review sites like Amazon Customer Reviews, TripAdvisor, and Yelp. While some other companies like TrustRadius   and GoodFirms host reviews for B2B companies, others don’t have such limitations.

Proven Focus on Authenticity

Few competitors, if any, go to the same lengths that Trustpilot goes to when it comes to authenticity. Besides the fraud detection software and transparency reports we’ve discussed above, Trustpilot even has a dedicated Content Integrity Team of 70+ members . This team investigates reports from brands who claim that some reviews written about them are unauthentic. Adding to all of that, Trustpilot are official partners of Google Reviews . If Google recognizes Trustpilot as a trusted source of legitimate customer reviews, you probably should too.

Who Can Write a Review on Trustpilot?

Anyone. All you need to post a review on Trustpilot is a Trustpilot account, and you can sign up for free using a Facebook, Google, or email account.

Businesses can also send invitation links to their customers, so they write reviews about them. This is very convenient for the customers because they do not even need to have a Trustpilot account to leave a review. By simply clicking on the invitation link, a profile is automatically created with the personal information that the customer has already provided to that business.

Businesses can also sign up for free and start receiving Trustpilot reviews at no cost, but with limited features .

It’s worth noting that Trustpilot does not require customers to verify that they indeed have purchased something from a business they are writing a review about. Businesses though have the option of flagging reviews they find suspicious so that Trustpilot employees investigate them. 

The short answer is “yes”. Trustpilot’s reviews are indeed legit, and you should care about them as a consumer and for your business. The more accurate answer is “mostly”.

We’ll start with the obvious: a platform as big as Trustpilot, which allows users to create profiles and leave reviews for free, is bound to attract malicious submissions. 

These malicious submissions can take on many forms. Some of them can be organic, like those submitted by people who create plenty of Trustpilot accounts just to write good reviews about a business that pays them to do so or to write bad reviews about their competitors. And some of them can be totally illegitimate, like reviews generated by automated computer scripts.

And because Trustpilot welcomes all sorts of reviews, from “bad” to “excellent”, it can be difficult to figure out which reviews are honest and which are malicious simply based on the star rating of the review. Also, since malicious reviews can be written by people or even by very sophisticated AI, even the actual content of the review can’t always be relied on to judge whether a review is real or not.

However, Trustpilot is just as sophisticated with its fraud detection software , if not more. It uses an “ extremely accurate ” system to flag suspicious reviews, take them offline, and notify the people who wrote them of this – all before Trustpilot staff get directly involved. Their robust review management system also includes policies that allow for direct inspection by Trustpilot employees on a per-case basis.

This software proves to be effective, even more than employees, at doing its job. In the past year alone, they’ve used it to take down 2.7 million reviews that have been identified as illegitimate . 

It’s also worth noting that the great number of reviews posted on the website can serve as additional reassurance. The vast majority of reviews, especially after passing through Trustpilot’s fraud detection software, are indeed honest. And even though most customers only write reviews when they’ve had very good or very bad experiences , the overall rating of a business remains reliable, especially if it has lots of reviews. 

Trustpilot uses a freemium model to generate almost all of its revenue. They allow businesses to sign up to their platform and start receiving reviews for free.

These businesses can subscribe to one of Trustpilot's paid plans to gain access to a wide range of perks such as third-party integrations, unlimited verified customer reviews, and AI-generated insights and analytics which can help the business with their marketing efforts.

As Trustpilot themselves say: “Trustpilot is free for everyone”, and 90% of the 714,000+ websites on Trustpilot use the platform for free. The other 10% is where Trustpilot gets its revenue. Their standard plan for small businesses starts at $225 per domain per month, and they have custom enterprise plans for corporations that have a much higher price tag.

A rating on Trustpilot (which they call the “TrustScore”) is the overall measurement of reviewer satisfaction, based on all the reviews a business receives on Trustpilot.

Trustpilot is quite transparent about how they calculate Truscores. They do not simply average out all the reviews as business has ever gotten. Instead, they use a formula which takes the following 3 factors into account:

• Time span : newer reviews are given more weight than older ones. This is because customers who are considering doing business with a company care more about how it is currently doing than about its past. 
• Frequency : the more often a business gets reviews, the better that is reflected on their TrustScore.
• Bayesian average : Trustpilot starts each business off with 7 reviews, each worth 3.5 stars. This helps businesses early on by giving them a balanced Trustscore.

Read on to find out how you can use this information to benefit your business.

How to Get Reviews on Trustpilot?

Since the Trustpilot system rewards businesses that consistently get new reviews by giving them better TrustScores, you should always try to keep the flow of reviews running. Here’s how.

First thing’s first: Trustpilot reviews can either be solicited or unsolicited. Solicited reviews are generated in response to invitations and requests sent by the business to the consumer. Unsolicited reviews are the ones that are written by customers who were not prompted by the business to do so.

Solicited Reviews

This is an important distinction to make because, if you’re a business, you need to follow Trustpilot’s guidelines (which are strictly enforced) for soliciting reviews.

Solicited reviews can be:

• Manual email invitations sent to customers. These reviews will be labeled as “invited” on Trustpilot. 
• Automatic invitations sent using one of Trustpilot’s own automatic invitation methods . These reviews will be labeled as “verified” on Trustpilot.

 Here’s the short version of the most important guidelines to follow when asking customers for reviews:

• Impartial system : you should not send requests exclusively to customers who’ve had a great experience with your business. Instead, requests must be sent according to an impartial system, such as sending requests to every fourth customer.
• Neutral language : the language of the request should be unbiased. Trustpilot does not allow requests like “If you were happy with our services, please review us on Trustpilot. If not, please contact our customer support.” This is because such requests encourage customers to only write reviews if they enjoyed the business.
• No incentives : Trustpilot does not allow businesses to offer any rewards or incentives to customers in exchange for writing reviews. They define “incentives” broadly, and they take this rule very seriously, so beware of it. 
• Other objective restraints related to the consumer : reviewers can only talk about their own experiences with the business within 12 months before writing the review. They also cannot be employees or competitors of the business, and they cannot be related to the owners of the business. Also, the reviewer should not be on the company premise while writing the review, and the company should not ask its customers to use its own equipment (like PCs or iPads) to write the reviews.

Unsolicited reviews

Remember, unsolicited reviews are reviews that weren't asked for by the business. Unsolicited reviews can be:

• Organic : These are reviews written by people who have accounts on Trustpilot and who logged on to the Trustpilot website and wrote a review about your business all on their own.
• Redirects : some businesses share links to their Trustpilot profile page on their website. If a user clicks on such links to navigate to a business’ Trustpilot profile and ends up writing a review, their review will be marked as “redirected” on Trustpilot. 

It’s best to use as many of these methods and as frequently as you can. That will not just help your TrustScore, but it will also give you a better chance to understand your customer’s concerns and improve accordingly. It can be tough to invite a customer to give your business a review when you know that they did not have an amazing experience, but the knowledge gained from that pays dividends in the long run. 

Besides, many potential customers who are reading reviews about your business can get deterred if all they see are 5-star ratings. They might even consider a bad review reassuring and overall positive because it adds credibility to all your other great reviews.

Reviews are an invaluable resource. Just as how your business manages its resources diligently, it should manage its reviews. We’ll be discussing how to deal with good and bad reviews below, but we’ll start with a few general tips first.

General Tips On Managing Trustpilot Reviews:

• Every review is an opportunity. With good reviews, you can change happy customers into repeat customers. With bad reviews, you can improve your business by learning and adapting according to what your customers want. 
• Stay aware of the silent observers. The majority of customers read reviews without writing any reviews of their own. That means they also read how businesses reply to the reviews they get, and they use that as an indicator of how the business treats its customers. We’ll elaborate on how you can take advantage of this throughout the rest of this section.
• Always reply. Trustpilot themselves recommend this . No matter the star rating or the content of the review, you should reply to as many reviews as possible. This will give everyone reading the reviews the impression that you are attentive and caring. And if you are indeed replying to all your reviews – you most likely are. Even if you think a review is fake, a good reply can neutralize it in the eyes of potential customers who read it later on.
• Stay professional. Always avoid toxic and unconstructive replies. Such behavior can have a big impact on your brand’s image and on how trustworthy you seem, so always take the high road , even if the review is unflattering. 

Dealing with Good Reviews on Trustpilot:

If you’re getting good reviews, then congratulations! Here’s what you should do with good reviews, besides celebrate: you should market them . We’ll talk about this in depth below.

Another good tip would be to save time replying to good reviews and focus more on bad ones. Have a few generic replies saved, edit them according to the review you’re replying to, and post it online to show everyone that your customer’s happiness is your happiness as well.

Dealing with Bad Reviews on Trustpilot:

It happens to the best of us. The worst thing you can do with bad reviews is ignore them because bad reviews can tank your business . We’ve seen this happen before, notably with Crowdfire . 

You should first acknowledge the person writing the review and attend to their concerns. If you pick up on a common theme across multiple negative reviews, such as multiple customers complaining about packaging, then you should probably look into it. Of course, this necessitates being attentive. If a business simply refuses to acknowledge its bad reviews, they’ll only multiply.

 Also, if you think a review is completely fake or malicious, you can flag it so that Trustpilot investigates it. Be careful though, it can be quite difficult to spot a fake review . Also, it’s fairly simple for people to find out how many reviews a business has flagged through its public “Company activity” section of its Trustpilot profile – so do not go overboard with flagging reviews. This is part of some recent transparency changes that Trustpilot has made.

Here’s an example:

This is what a company’s public profile looks like on Trustpilot:

And here’s the “Company activity” page where you can find information on the company’s “flagging” activities:

And this is the publicly available “flagging” report:

If people love your business so much that they’re taking time out of their day just to write about their positive experiences with you, it would be a shame to not let others know about it. Trustpilot offers many convenient ways for you to let your best customers become your marketers. These are accessible through your Trustpilot Business account under “Showcase”:

Website widgets:

TrustBoxes are website widgets that enable you to directly display your customer’s feedback on your website or inside your marketing and landing pages. 

They’re automated, customizable, and easy on the eye. That means they can save you the hassle of curating which reviews to show on your website, and they can be tailored to your brand.

Be careful where you place them, because that could make a big difference. This is something we’ve previously covered in detail .

Social sharing:

This is one of the most important things you should be doing with your best reviews: sharing them on social media. If you’ve connected your social media accounts to your Trustpilot account, you can do this from within your Trustpilot admin page in just a few clicks . 

It’s a great way to nurture people who are already interested in what you have to offer (because they’re already checking your socials and maybe even following you), and eliminate any doubts they may have about your business.

Email widgets:

Trustpilot offers useful widgets which can be embedded into your emails. These widgets encourage feedback, and they can be used to automatically create Trustpilot accounts for your customers so they can conveniently leave a review if you send them a review request.

Media assets:

Trustpilot keeps creating new templates, badges, images, and many more creatives which you can – and should – use in your printed and digital media channels.

Be sure to make use of this valuable resource because it can save you considerable time and effort creating what’s already done for you.

It’s difficult to overestimate the importance of online reviews for your business in 2022 . Whatever field you are in, reviews are valuable to your business, simply because they are a great way of generating and maintaining trust. 

Although learning how to solicit, manage, and market reviews can be tricky, it is definitely worth it. But be very careful, not all reviews are created equal, and definitely not all reviews make people trust your business. For the sake of acquiring customers especially, reviews are mostly a means to an end – and that end is trust. This is why you should always remain cognizant of the factors that Make People Trust (or Distrust) Online Reviews , and use that to your advantage.

You also do not need to limit yourself to Trustpilot reviews, as great a resource as it may be. There are other great tools such as Repuso which you can use instead of or – even better – in conjunction with Trustpilot.

Don't Let Your Reputation Management Agency Ruin Your Reputation.

Leave a comment.

Nader is an attorney and a tech enthusiast. He loves writing and is interested in business and corporations, web 3.0, and finance. In his spare time, he enjoys performing magic and managing his temporary tattoo start-up.

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5 Best Software Review Sites You Need to Be On

Updated: September 25, 2024

Published: September 05, 2024

Would you make a major purchase without first checking the reviews? In today’s digital age, visiting review sites has become a natural part of our buying process. Reviews give us insight into the quality and reliability of a product based on the experiences of others, which allows us to make more informed buying decisions. We navigate to review sites in hopes of finding transparent feedback that will help lead us to a satisfying purchase.

Whether I’m shopping for a new office chair or booking a hotel, I always check the reviews prior to completing a purchase. My buying journey for software was no exception. When it came time for me to find an NPS survey vendor for my company, I naturally set out to research software options and read the reviews.

If you also check reviews prior to purchasing, you’re in good company. According to TrustPilot, 89% of global consumers check online reviews as part of their online buying journey. And in the software industry specifically, 86% of buyers say reviews are important or very important to evaluate software before making a purchase.

So, which review sites are the best, and are they really all that different from each other? I’ve compiled a list of some of the top SaaS review sites as of 2024 (and a few non-SaaS ones as well). We’ll look at what each review site offers and what makes them stand out. In this article we’ll cover:

Table of Contents

What Is a Software Review Site?

The benefits of software review sites, what are the best review sites for saas tools, my favorite consumer review sites, summing up my favorite review sites.

A software review site is a website that collects and publishes unbiased reviews for software vendors. Users can search for a company or software solution and find things like product comparisons, pricing information, key features, experience with onboarding and support, and more.

Purchasing a new software tool is a major decision, and reviews play a critical role in the buying journey. In fact, the majority of software buyers will read up to 10 reviews before making a decision, and qualitative commentary is the most important factor in the review.

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Gain First-Hand Insight

Using a software review site in your buying process allows you to gain first-hand insight into what it’s like to use a product or service. One of the biggest benefits of reviews is that you’re hearing directly from the users of the software, without any marketing or fluff in between.

Prioritize Your Criteria

Many software review sites organize their results into buying-centric categories such as the tools’ ease of use, overall pros and cons, user satisfaction, and available integrations. This allows you to easily search for the information you’re looking for about a product, and makes prioritizing your own criteria around the software much easier. Looking for a certain integration? Have a concern about whether a certain feature is robust enough for your needs? This is where you can find out.

Product Comparisons

Software review sites often offer great side-by-side product comparisons, which I recommend taking advantage of. Sometimes, all you need to see is a grid that clearly shows features and specs for two different products. Suddenly it’s a whole lot easier to make an informed decision.

Here are my top five software review sites and why I think they’re worth visiting.

The Best Review Management Software to Boost Your Business in 2024

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How To Evaluate Online Reviews

Consider the Source and Ask Questions

Using reviews.

The FTC has brought a number of cases involving online reviews — likely more than any law enforcement agency in the world. Some involved companies that posted fake reviews of their own products and services. Others involved reviews by people who might have been real customers or users of a product but didn’t say that they’d been paid to write a positive review.

When you use online reviews to help you make decisions, consider the source of the information. What do you know about this reviewer? Or about the site or platform where you’re reading the review?

For years, the FTC’s main recommendation when considering reviews has been to look at a variety of sources, including well-known websites that have trustworthy and impartial expert reviews. That’s still a very good place to start. Here are some other steps to take:

• Check how recent the reviews are, and watch for a burst of reviews over a short period of time. That can sometimes mean the reviews are fake.
• Check if the reviewer has written other reviews. If so, read those to get a better sense of how much to trust that reviewer. If it seems that the reviewer has created an account just to write one review for one product, that review may be fake.
• Don’t assume that, just by looking, you can spot the difference between a real review and a fake one. Some reviews may look suspicious, and some may look real, but it can often be nearly impossible to tell for sure. For example, you already know to watch out for reviews that seem too positive to be real, but some fake positive reviews give less than the highest possible rating in order to seem more believable.
• Remember that fake reviews are not always positive. Sometimes, a company might post fake negative reviews to harm a competitor.

You won’t always know if a reviewer got something — like a free product — in exchange for writing a review. But, on some websites, you’ll see a label or badge next to the review that tells you the reviewer got an incentive. How you weigh those reviews is up to you.

Advertisement

Trump Reposts Crude Sexual Remark About Harris on Truth Social

Though the former president has a history of making crass insults about opponents, the reposts signal his willingness to continue to shatter longstanding political norms.

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By Michael Gold

• Aug. 28, 2024

Former President Donald J. Trump used his social-media website on Wednesday to amplify a crude remark about Vice President Kamala Harris that suggested Ms. Harris traded sexual favors to help her political career.

The post, by another user on Truth Social, was an image of Ms. Harris and Hillary Clinton, Mr. Trump’s opponent in 2016. The text read: “Funny how blowjobs impacted both their careers differently…”

The remark was a reference to Mrs. Clinton’s husband, former President Bill Clinton, and the Monica Lewinsky scandal, and a right-wing contention that Ms. Harris’s romantic relationship with Willie Brown, the former mayor of San Francisco whom she dated in the mid-1990s while he was speaker of the California State Assembly, fueled her political rise.

Mr. Trump’s repost was the second time in 10 days that the former president shared content from his personal account making sexually oriented attacks on Ms. Harris. Though he has a history of making crass insults about his opponents, the reposts signal Mr. Trump’s willingness to continue to shatter longstanding norms of political speech.

The image Mr. Trump shared on Wednesday morning was another user’s screenshot of a post on X, and it was a reply to an unrelated video clip Mr. Trump had posted on Tuesday night.

Mr. Trump reposted the image as part of a series of 30 reposts he made on Truth Social between 8:02 and 8:32 a.m. on Wednesday, including several posts with references to the QAnon conspiracy theory movement and its slogan. Mr. Trump also reposted photos that called for the prosecution or imprisoning of top Democrats and members of the House committee that investigated the Jan. 6, 2021, attack on the Capitol. The former president has vowed to direct federal prosecutors to investigate his political enemies if elected.

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