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• Presentations

Online Presentation Maker for Engaging Presentations

Create Your Presentation

• Online presentation maker with 900+ slide layouts.
• Millions of images, icons and graphics to choose from.
• Dozens of chart types to visualize data and numbers.

Chosen by brands large and small

Our presentation maker is used by over 27,500,000 marketers, communicators, executives and educators from over 133 countries that include:

EASY TO EDIT

Presentation Templates

Avoid the trouble of having to search for just the right template or create your own slide design from scratch by tapping into our library of more than 900 slide design layouts for practically every content need, from diagrams, charts and maps to image collages and quote slides.

Create your presentation View more templates

Features of the Presentation Maker

Beautiful presentation themes.

Choose from one of our presentation themes with hundreds of available slide layouts for you to pick from and build a beautiful presentation. Find slide layouts to fit any type of information you need to communicate within your presentation and customize them to perfectly fit your brand or topic.

Build your presentation

With fully customizable slides, text blocks, data visualization tools, photos and icons to help tell your story, you can easily build creative and cool presentations as quickly as you need. Build the perfect slides with Visme’s easy-to-use presentation editor.

Customize every aspect of your presentation with your own images and text

Choose from over a million images, thousands of icons, dozens of charts and data widgets to visualize information in an engaging way. Apply a color scheme to all your slides with one click. Add animation effects, transitions, interactivity, pop-ups, rollovers and third-party content such as live websites and social media feeds.

Record yourself presenting

Once you’ve created your presentation, do more than only share or download it. With Visme’s Presenter Studio, you can record your presentation and share it with your audience.

• Record your screen, audio, and video, or switch off your camera for an audio-only presentation.
• Present asynchronously on your own time, at your own pace. Let your colleagues watch it at their convenience.

More Great Features of the Presentation Maker

• Stunning presentation themes and premade templates
• Millions of stock photos and icons to choose from
• Input your brand fonts and colors to create branded company content
• Easy drag-and-drop design tools, made with the non-designer in mind
• Search for slide layouts that match your presentation content
• Easily present online or share with your peers

Share Your Presentation

Visme makes it easy to create and share presentations online. Our presentation software allows you to present online by generating a link to access your presentation, share privately by sending a password protected link to friends and colleagues, or even turn your presentation into a lead generation tool by requiring email sign-in before viewing.

LEARN ABOUT PRESENTATIONS

What is a Presentation ?

A presentation is a sequence of slides that tell a story or teach an audience about a topic. These are often used in business as ways of demonstrating something and in the classroom as teaching aids. While PowerPoint long dominated the presentation industry, Visme’s free online presentation maker allows you to create even more beautiful and engaging content.

With Visme's engaging presentation maker, you can start with a template, dive into one of our themes with various slide ideas, or mix and match slides from different templates to create your own masterpiece.

Use the presentation maker to take the trouble out of presentation design.

Creating a slide deck for an important presentation can take several hours, if not days. Our free presentation maker provides a searchable slide library with 900+ layouts that you can fully customize. With so many options, you can easily find the exact slides that you need instead of searching for the right template or building a slide design from scratch.

EVERYTHING YOU NEED + MORE

More Than a Presentation Maker

Visme’s online presentation tools allow you to create an interactive online presentation that will blow your audience away. Add interactive elements, animate your slides and create a presentation that will have your viewers talking for days to come.

MAKE IT ENGAGING

Interactivity

Create interactive presentations with popup and rollover effects that allow your viewer to interact with your design to learn more information.

VISUALIZE YOUR DATA

Charts & Graphs

Share data, statistics, simple numbers and more in your presentation slides with Visme’s easy-to-use charts, graphs and other data widgets.

BEAUTIFY YOUR CONTENT

Stock Photos & Graphics

Choose from over a million stock photos, icons, illustrations, characters, lines, shapes and more to create an engaging presentation design.

HOW IT WORKS

Make Presentations in 5 Steps

Whether you’re creating a presentation to pitch your business, to inform your industry or to update your team or supervisors, you want your slideshow to be equal parts beautiful and informative. Visme makes it easy with our powerful presentation maker.

Mix and match template styles and slide ideas, customize with your own ideas, insert design elements from our asset library, present online with presenter notes and more.

• Sign up for free or log into your Visme account and create a new project.
• Choose one of our beautiful themes under the Presentations content category or select a pre-designed presentation template.
• Add new slides from our theme library to help guide your presentation design.
• Customize text boxes, fonts, colors, photos, icons, charts, data visualization tools and so much more within your slides.
• Quickly and easily share or present your slideshow by clicking Share in the top navigation bar and viewing our share options.

How to Use the Presentation Maker

Before creating your slide deck, make sure to create an outline with all the major points that you need to include within your presentation.

Start creating your slides. You can easily use our free presentation slides and templates to help you create a well-designed and informative presentation.

Easily replace any image with millions of free images within our editor, as well as diagrams, charts, icons, illustrations and maps.

Insert your own text by clicking on any text box and typing in your own information (or you can simply copy and paste it from your outline).

Our free presentation maker online also comes with built-in animation effects. Add transitions, audio, pop-ups, rollovers and interactive buttons to wow your audience.

Use the Presenter View to rehearse your delivery. Use the timer to make sure you don’t go over the allotted time. You can easily add presenter notes that only you will see while you present.

Generate a public or private URL to share with anyone or embed your slide deck on your website or blog by clicking the Share button in the Visme editor.

Download as an editable PowerPoint or in HTML5 to keep all of your animations and interactivity intact for offline presenting.

Who can benefit by using our presentation maker?

Business professionals.

• Create ready-to-use presentations instantly for important meetings or pitches
• Save time from designing and let AI do the work for you
• Customize templates to match your brand or industry
• Create interactive slides that keep your students engaged through sessions
• Break down complex topics with informative and fun presentations
• Design educational presentations in minutes, not hours

Sales Teams

• Create a library of customizable templates for team members to use
• Design slides that professionally showcase your products and services
• Customize presentations to suit different prospects and sales use cases

Consultants

• Generate presentations that will impress VCs and investors
• Use data-driven design to get the best presentation design options
• Create presentations that are built with your brand and mission in mind

Event Planners

• Design presentations to outline event schedules, details and budgets
• Generate easy-to-follow slides so teams are informed on event details or changes
• Prepare persuasive sponsorship decks without any design skills
• Save time and quickly craft client and prospect presentations
• Add strategies and recommendations with minimal design effort
• Customize each presentation to your client's branding

Questions About the Presentation Maker

How can i create an account with visme, how much does it cost to create a presentation with the presentation maker app, can i create animated projects, is it possible to make interactive projects with the presentation maker, how do i present my slide deck, how can i create a slide deck in a few minutes, what our users say about us.

“After trying tools like Canva and Adobe Spark, we picked Visme. Nothing else matched the flexibility, capabilities or ease of use.”

“Visme is cost efficient and helps in saving time. As a small organization, we have limited resources, and Visme has been a good solution for that.”

Your presentations deserve to be beautiful and so does the rest of your content

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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What is Genially?

Genially is a cloud-based platform for building interactive learning and communication experiences.

Product Overview

Explore Genially's authoring and content creation features.

What's New

Discover our latest product updates and releases.

Discover how teams use Genially for eLearning, Marketing, and Communications.

K12 Schools

Explore how teachers use Genially to bring interactive learning to the classroom.

Higher Education

Discover how Learning Design teams and Faculty use Genially to build interactive courses.

Contact Sales

START CREATING

Build interactive images

Discover how to make interactive visuals and graphics.

Create interactive slides

Engage your audience with interactive slides and presentations.

Make interactive infographics

Learn how to design interactive data visualizations and diagrams.

More formats

From resumes to reports, make any kind of content interactive.

eLearning templates

Interactive resources for eLearning and corporate training courses. 

K12 teaching templates

Interactive classroom resources for primary and secondary education.

Gamification templates

Escape games, quizzes, and other game-based learning activities.

Marketing templates

Interactive microsites, brochures, videos, and branding materials.

Explore all Genially templates

Browse over 1,500 pre-built designs. Save time and create professional interactive materials in minutes.

Explore Genially pricing and plans.

Plans for Teachers

Create interactive learning materials and use Genially in class with your students.

Make interactive presentations

Create show-stopping presentations and clickable slide decks with Genially’s free online presentation builder. Leave boring behind and tell a story that’s interactive, animated, and beautifully engaging.

INTERACTIVE CONTENT

A presentation that works like a website

Engage your audience with interactive slides that they can click on and explore. Add music, video, hotspots, popup windows, quiz games and interactive data visualizations in a couple of clicks. No coding required!

NO-CODE ANIMATION

Make your slides pop with animation

Bring a touch of movie magic to the screen with incredible visual effects and animated page transitions. Add click-trigger and timed animations to make any topic easy to understand and captivating to watch.

INTEGRATIONS

Live from the world wide web

Embed online content directly in your slides for a media-rich interactive experience. From YouTube and Spotify to Google Maps and Sheets, Genially works seamlessly with over 100 popular apps and websites.

TEMPLATES & TOOLKIT

Genius design tools

With Genially, anyone can create a polished and professional presentation. Choose from over 2000 pre-built templates, or create your own design using the drag-and-drop resources, color palettes, icons, maps and vector graphics.

ONLINE PLATFORM

Safe and sound in the cloud

Because Genially is online, you can relax knowing that your slides are always up-to-date. There’s no risk of forgetting to save changes or accessing the wrong file. Log in from anywhere, collaborate with your team, and make edits in real time.

All-in-one interactive presentation maker

Real-time collaboration

Co-edit slide decks with others in real time and organize all of your team projects in shared spaces.

Multi format

Present live, share the link, or download as an interactive PDF, MP4 video, JPG, HTML, or SCORM package.

Engagement Analytics

See how many people have viewed and clicked on your slides and keep tabs on learner progress with User Tracking.

Import from PPTX

Give your old decks a new lease of life by importing PowerPoint slides and transforming them with a little Genially magic.

Keep content on-brand with your logo, fonts, colors, brand assets, and team templates at your fingertips.

Quiz & Survey Builder

Use the Interactive Questions feature to add a fun quiz to your slides or gather feedback from your audience.

Beautiful templates

Make your next deck in a flash with Genially’s ready-to-use slides.

Okr shapes presentation

School notebook presentation

Animated sketch presentation

Minimal presentation

Land of magic presentation

Onboarding presentation

Visual presentation

Animated chalkboard presentation

Online Education Guide

Terrazzo presentation

Startup pitch

Historical presentation

THEMES FOR EVERYONE

Interactive presentation ideas

From classroom materials to business pitches, make an impact every day with Genially.

Education presentations

Pitch decks

Business presentations

Thesis defense

Why the world loves Genially presentations

Share anywhere

Present live

From the front of the room or behind a screen, you’ll wow your audience with Genially. Heading off grid? Download in HTML to present dynamic slides without WiFi.

Share the link

Every Genially slide deck has its own unique url, just like a website! Share the link so that others can explore at their own pace, or download an MP4 video slideshow or PDF.

Post online

Embed the slides on your website or post them on social media. Upload to Microsoft Teams, Google Classroom, Moodle or any other platform.

The benefits of interactive slides

🗣️ Active participation An interactive slide deck gives your audience cool things to click on and discover, boosting learning and engagement.

👂 Multi-sensory experience Audio, video, animations, and mouse interactions make your content immersive, entertaining and accessible.

🧑‍🤝‍🧑 People-friendly format Pop-ups and embeds condense more material into fewer slides so you can break information down into digestible chunks.


🎮 Gamification Games, quizzes and puzzles make information more memorable and enable you to gather feedback and check understanding.

How to make an interactive presentation

With Genially’s easy-to-use presentation platform, anyone can make incredible visual content in moments.

Choose a template or a blank canvas

Get stunning results in less time with a ready-made template. Feeling creative? Design your own slides from scratch.

Customize the design

Add animations and interactions

Resources to become a pro presentation creator

VIDEO TUTORIAL

How to create an interactive presentation: Get started in Genially.

EXPERT TIPS

How to present data without sending your audience to sleep.

MICRO COURSE

No-code animation: Bring your slides to life with cinematic visual effects.

PRESENTATION IDEAS

The art of digital storytelling: Engage and thrill on screen.

Genially in a nutshell

How do I make a presentation interactive and how does Genially work? Find the answers to all of your slide-related questions here!

What’s an interactive presentation?

Interactive slides contain clickable hotspots, links, buttons, and animations that are activated at the touch of a button. Instead of reading or watching passively, your audience can actively interact with the content.  

Genially’s interaction presentation software allows you to combine text, photos, video clips, audio and other content in one deck. It’s a great way to condense more information into fewer slides. 

If you’re a teacher, you can share multiple materials in one single learning resource. Students can create their own projects using digital media and online maps. For business or training, try embedding spreadsheet data, PDFs, and online content directly in your slides. 

An interactive slide deck is more user-friendly than a Microsoft PowerPoint presentation or Google Slides document. That’s because you can break information down into chunks with pop-ups, labels, voiceovers and annotated infographics.  

The other benefit of interactive content is increased engagement. It’s easier to keep your audience’s attention when they’re actively participating. Try Genially’s presentation software and free slideshow maker to see how it’s better than other presentation websites. You won’t go back to standard presentation apps!

How do you make a clickable slide?

The best way to make slides clickable is to use Genially’s free interactive presentation program. Design your slide then apply an interaction. In a couple of clicks, you can add popup windows, hyperlinks, close-up images, games, animations, multimedia and other content. 

Choose from the library of hotspot buttons and icons to show people what to click on. Go to Presenter View to get a preview and see how your content will appear to your audience.

How do I create presentations that look professional?

You’ve got a deadline looming and you’re staring at the screen with a blank presentation. We’ve all been there! Starting a presentation design from scratch is tricky, especially if you’re short on time. 

Genially’s free online presentation maker has over 2000 ready-to-use templates for professional slide presentations, photos slideshows, and more. Each slide design has been created by our team of top graphic designers. No need to worry about fonts, centering images, or designing a matching color scheme. It’s all done for you. 

Start by browsing our layouts and themes for education, business and then customize with your own text and images.

How do I share or download my slides?

Because Genially is a cloud based presentation software, you can simply share the link to your slides. Like other online presentation tools, there are no files to download or store on your computer. Everything is saved online.  

When you publish your slide deck, it gets its own unique url, just like a website. Share the link with others to let them explore the content in their own time. If you’re presenting live, just click the Present button. 

You can also embed your presentation on your website, company wiki, or social media. Genially is compatible with WordPress, Moodle, Google Classroom, and other platforms. If you use an LMS, you can also download your interactive design slides in SCORM format.

For slideshow videos and slideshows with music, share online or download as an MP4 video. Check out our free slideshow templates for ideas.

Can I make a free presentation in Genially?

You bet! Genially is an easy-to-use slide maker, with a free version and paid plans. The free plan allows you to create unlimited slides with interactions and animations. Subscribe to one of our paid plans for more advanced features.

Discover a world of interactive content

Join the 25 million people designing incredible interactive experiences with Genially.

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Be presentation-ready in seconds

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No more boring presentations

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Master storytelling, co-creation made simple, create dynamic presentations, easily share your presentation, present ideas from anywhere, brand management.

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When lack of inspiration or time constraints are something you’re worried about, it’s a good idea to seek help. Slidesgo comes to the rescue with its latest functionality—the AI presentation maker! With a few clicks, you’ll have wonderful slideshows that suit your own needs . And it’s totally free!

Generate presentations in minutes

We humans make the world move, but we need to sleep, rest and so on. What if there were someone available 24/7 for you? It’s time to get out of your comfort zone and ask the AI presentation maker to give you a hand. The possibilities are endless : you choose the topic, the tone and the style, and the AI will do the rest. Now we’re talking!

Customize your AI-generated presentation online

Alright, your robotic pal has generated a presentation for you. But, for the time being, AIs can’t read minds, so it’s likely that you’ll want to modify the slides. Please do! We didn’t forget about those time constraints you’re facing, so thanks to the editing tools provided by one of our sister projects —shoutouts to Wepik — you can make changes on the fly without resorting to other programs or software. Add text, choose your own colors, rearrange elements, it’s up to you! Oh, and since we are a big family, you’ll be able to access many resources from big names, that is, Freepik and Flaticon . That means having a lot of images and icons at your disposal!

How does it work?

Think of your topic.

First things first, you’ll be talking about something in particular, right? A business meeting, a new medical breakthrough, the weather, your favorite songs, a basketball game, a pink elephant you saw last Sunday—you name it. Just type it out and let the AI know what the topic is.

Choose your preferred style and tone

They say that variety is the spice of life. That’s why we let you choose between different design styles, including doodle, simple, abstract, geometric, and elegant . What about the tone? Several of them: fun, creative, casual, professional, and formal. Each one will give you something unique, so which way of impressing your audience will it be this time? Mix and match!

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What is an AI-generated presentation?

It’s exactly “what it says on the cover”. AIs, or artificial intelligences, are in constant evolution, and they are now able to generate presentations in a short time, based on inputs from the user. This technology allows you to get a satisfactory presentation much faster by doing a big chunk of the work.

Can I customize the presentation generated by the AI?

Of course! That’s the point! Slidesgo is all for customization since day one, so you’ll be able to make any changes to presentations generated by the AI. We humans are irreplaceable, after all! Thanks to the online editor, you can do whatever modifications you may need, without having to install any software. Colors, text, images, icons, placement, the final decision concerning all of the elements is up to you.

Can I add my own images?

Absolutely. That’s a basic function, and we made sure to have it available. Would it make sense to have a portfolio template generated by an AI without a single picture of your own work? In any case, we also offer the possibility of asking the AI to generate images for you via prompts. Additionally, you can also check out the integrated gallery of images from Freepik and use them. If making an impression is your goal, you’ll have an easy time!

Is this new functionality free? As in “free of charge”? Do you mean it?

Yes, it is, and we mean it. We even asked our buddies at Wepik, who are the ones hosting this AI presentation maker, and they told us “yup, it’s on the house”.

Are there more presentation designs available?

From time to time, we’ll be adding more designs. The cool thing is that you’ll have at your disposal a lot of content from Freepik and Flaticon when using the AI presentation maker. Oh, and just as a reminder, if you feel like you want to do things yourself and don’t want to rely on an AI, you’re on Slidesgo, the leading website when it comes to presentation templates. We have thousands of them, and counting!.

How can I download my presentation?

The easiest way is to click on “Download” to get your presentation in .pdf format. But there are other options! You can click on “Present” to enter the presenter view and start presenting right away! There’s also the “Share” option, which gives you a shareable link. This way, any friend, relative, colleague—anyone, really—will be able to access your presentation in a moment.

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This is just the beginning! Slidesgo has thousands of customizable templates for Google Slides and PowerPoint. Our designers have created them with much care and love, and the variety of topics, themes and styles is, how to put it, immense! We also have a blog, in which we post articles for those who want to find inspiration or need to learn a bit more about Google Slides or PowerPoint. Do you have kids? We’ve got a section dedicated to printable coloring pages! Have a look around and make the most of our site!

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Simple Steps to Make a PowerPoint Presentation

Last Updated: July 23, 2024 Fact Checked

Creating a New PowerPoint

Creating the title slide, adding a new slide, adding content to slides, adding transitions, testing and saving your presentation.

This article was co-authored by wikiHow staff writer, Darlene Antonelli, MA . Darlene Antonelli is a Technology Writer and Editor for wikiHow. Darlene has experience teaching college courses, writing technology-related articles, and working hands-on in the technology field. She earned an MA in Writing from Rowan University in 2012 and wrote her thesis on online communities and the personalities curated in such communities. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 4,345,127 times. Learn more...

Do you want to have your data in a slide show? If you have Microsoft 365, you can use PowerPoint! PowerPoint is a program that's part of the Microsoft Office suite (which you have to pay for) and is available for both Windows and Mac computers. This wikiHow teaches you how to create your own Microsoft PowerPoint presentation on a computer.

How to Make a PowerPoint Presentation

• Open the PowerPoint app, select a template and theme, then like “Create.”
• Click the text box to add your title and subtitle to create your title slide.
• Click the “Insert” tab, then “New Slide” to add another slide.
• Choose the type of slide you want to add, then add text and pictures.
• Rearrange slides by dragging them up or down in the preview box.

Things You Should Know

• Templates make it easy to create vibrant presentations no matter your skill level.
• When adding photos, you can adjust their sizes by clicking and dragging in or out from their corners.
• You can add animated transitions between slides or to individual elements like bullet points and blocks of text.

• If you don't have a Microsoft Office 365 subscription, you can use the website instead of the desktop app. Go to https://powerpoint.office.com/ to use the website version.
• You can also use the mobile app to make presentations, though it's easier to do this on a computer, which has a larger screen, a mouse, and a keyboard.

• If you don't want to use a template, just click the Blank option in the upper-left side of the page and skip to the next part.

• Skip this step if your selected template has no themes available.

• If you're creating a PowerPoint presentation for which an elaborate title slide has been requested, ignore this step.

• You can change the font and size of text used from the Home tab that's in the orange ribbon at the top of the window.

• You can also just leave this box blank if you like.

• You can also click and drag in or out one of a text box's corners to shrink or enlarge the text box.

• On a Mac, you'll click the Home tab instead. [1] X Research source

• Clicking the white slide-shaped box above this option will result in a new text slide being inserted.

• Title Slide
• Title and Content
• Section Header
• Two Content
• Content with Caption
• Picture with Caption

• Naturally, the title slide should be the first slide in your presentation, meaning that it should be the top slide in the left-hand column.

• Skip this step and the next two steps if your selected slide uses a template that doesn't have text boxes in it.

• Text boxes in PowerPoint will automatically format the bulk of your text for you (e.g., adding bullet points) based on the context of the content itself.
• You can add notes that the Presentation will not include (but you'll still be able to see them on your screen) by clicking Notes at the bottom of the slide.

• You can change the font of the selected text by clicking the current font's name and then clicking your preferred font.
• If you want to change the size of the text, click the numbered drop-down box and then click a larger or smaller number based on whether you want to enlarge or shrink the text.
• You can also change the color, bolding, italicization, underlining, and so on from here.

• Photos in particular can be enlarged or shrunk by clicking and dragging out or in one of their corners.

• Remember to keep slides uncluttered and relatively free of distractions. It's best to keep the amount of text per slide to around 33 words or less. [2] X Research source

• Slide content will animate in the order in which you assign transitions. For example, if you animate a photo on the slide and then animate the title, the photo will appear before the title.
• Make your slideshow progress automatically by setting the speed of every transition to align with your speech as well as setting each slide to Advance . [3] X Trustworthy Source Microsoft Support Technical support and product information from Microsoft. Go to source

• If you need to exit the presentation, press Esc .

• Windows - Click File , click Save , double-click This PC , select a save location, enter a name for your presentation, and click Save .
• Mac - Click File , click Save As... , enter the presentation's name in the "Save As" field, select a save location by clicking the "Where" box and clicking a folder, and click Save .

Community Q&A

• If you save your PowerPoint presentation in .pps format instead of the default .ppt format, double-clicking your PowerPoint presentation file will prompt the presentation to open directly into the slideshow view. Thanks Helpful 6 Not Helpful 0
• If you don't have Microsoft Office, you can still use Apple's Keynote program or Google Slides to create a PowerPoint presentation. Thanks Helpful 0 Not Helpful 0

• Your PowerPoint presentation (or some features in it) may not open in significantly older versions of PowerPoint. Thanks Helpful 1 Not Helpful 2
• Great PowerPoint presentations avoid placing too much text on one slide. Thanks Helpful 0 Not Helpful 0

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• ↑ https://onedrive.live.com/view.aspx?resid=DBDCE00C929AA5D8!252&ithint=file%2cpptx&app=PowerPoint&authkey=!AH4O9NxcbehqzIg
• ↑ https://www.virtualsalt.com/powerpoint.htm
• ↑ https://support.microsoft.com/en-us/office/set-the-timing-and-speed-of-a-transition-c3c3c66f-4cca-4821-b8b9-7de0f3f6ead1#:~:text=To%20make%20the%20slide%20advance,effect%20on%20the%20slide%20finishes .

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Home Blog Business How to Make a Presentation: A Guide for Memorable Presentations

How to Make a Presentation: A Guide for Memorable Presentations

A presentation goes beyond the idea of crafting a catchy document to present in front of an audience. It is an art in which a person relies on communication skills to introduce a topic relevant to a group of people, regardless of its size. Different elements participate in this communication process, such as body language, presentation skills, visual tools, etc. and are key in delivering an effective presentation.

In this article, we shall present a detailed guide on how to make a presentation, intended both for newcomers in this subject but also for professional presenters who seek to improve the performance of their presentations. Let’s get started.

Table of Contents

What is a presentation?

What is a powerpoint presentation.

• The Importance of a good PowerPoint presentation
• Choosing a topic

Consider the audience & presentation goals

Gather data, references, and source.

• Define the storyline
• Define the outline  

Using one idea per slide

Choose the presentation format, colors & styles, determine the use of metaphors and visual slides, proofreading and polishing process, prepare your speech, rehearse, rehearse and rehearse.

• How to give a memorable presentation

Start strong

Hook your audience, close your presentation.

• Selecting a PowerPoint template
• Add or delete slides in PowerPoint
• Adding images to slide templates
• Adding notes to your slides
• Adding animations to your slides
• Adding transitions to your slides
• Adding audio narration to your slides
• Ideal typeface and size

Color scheme

Printing your powerpoint presentation, powerpoint presentations tips, closing thoughts.

What is a presentation, and what is a PowerPoint presentation?

It is essential to highlight the difference between Presentation and PowerPoint Presentation, often interchangeable terms. One thing is a presentation, an audiovisual form of communication to present information. A PowerPoint presentation is a subset of a presentation. Since PowerPoint remains the leading tool in the market for creating presentations, the term was coined by both spectators and presenters. Let’s begin by checking the main differences between the two terms.

A presentation is any situation in which a person or group has to transmit a message in front of an audience. The format by which the audience attends can answer the following categories:

• Live crowd: A presentation in which the average number of spectators exceeds 100 people. 
• Massive event: Similar to the format above, but we speak about thousands of spectators. This format has specific requirements regarding scenario setup and logistics, and the usual presenters are influencers in worldwide conferences or corporate events (like All-Hands meetings).
• Private event: A selected number of attendants can listen to the presenter. Coaching sessions are the leading kind of private event for presenters, but multiple other categories can fit into this format.
• Online event: Following the trends of remote working and what the pandemic has left us in terms of digital immersion, multiple events shifted their large attendance numbers in favor of online settings. This has the advantage of a narrowed setting, as the area in which the presenter has to stand is considerably reduced – with simpler A/V inputs. Attendees are given a link to the event and watch from their computers or mobile devices.
• Offline event: This medium is what we consume via YouTube videos. Behind each and every YouTube video is countless hours of content development, editing, rehearsing a presentation, and so forth. We call it offline because attendees can browse the content at any time, replaying as desired, unlike Online Events in which the attendees must be logged in to a specific platform. No interaction with the presenter.
• Hybrid event: This is a format coined by large tech companies, the automobile industry, and even fashion brands. The idea is to create an event where a selected number of attendees are allowed to participate (using the Private Event model). Still, at the same time, the event is streamed for users worldwide (Online Event) and/or available on the official social media networks of the brand (Offline Event).

Each one of these formats exposed above has specific requirements in terms of interaction with the audience. For example, in-company presentations will differ from common presentations that seek to capture the interest of new consumers. It is vital to establish the presentation’s intent from the very first moment and then narrow it down according to the topic to present, as well as the knowledge level of your target audience.

A presentation does not necessarily requires to create a slide deck . It is a tool presenters use to make the content more interesting for the audience and also memorable. However, it is well-known that influencer speakers such as Tony Robbins or Warren Buffet ignore PPT documents altogether, preferring to articulate their narrative on the go.

A PowerPoint presentation is a specific type of presentation, which involves the usage of a slide deck crafted with Microsoft PowerPoint. This kind of tool allows presenters to communicate a message through a vast range of mediums, such as images, graphs & charts, audio, and video for a better impact.

Creating a PowerPoint presentation is an easy process, and there are two routes for it: working from a blank slide or using PowerPoint templates .

Some of the advantages of building a PowerPoint presentation:

• Better information retention by the audience, thanks to visual cues.
• Improves the audience’s focus.
• Easy to create powerful graphics.
• Templates are editable, meaning you can repurpose the original designs to meet your standards.
• Saves time to create presentations thanks to its user-friendly UI.
• Encourages teaching and learning processes.

The Importance of a Good PowerPoint presentation

There are some elements that presenters must take into account when making a PowerPoint presentation . It’s not just drag-and-drop, then magic happens. Creating a PowerPoint presentation involves a process of generating the graphic content to display and the narrative around it. The purpose of PowerPoint is to serve as a tool to enhance communication, not to make it overly complex.

We emphasize the relevance of working the speech and graphic content together since the speech itself gives the timeframes for each slide, what elements it contains, or whether it is relevant to use a slide or not to speak about a topic. 

Some points to highlight when preparing a presentation:

• Presenters often use the element of surprise. This means a presentation can start without a slide, use a video, or involve a discussion between two parties, then jump to the slide deck presentation. More on this topic later on.
• A good PowerPoint presentation can be your introduction card in multiple professional settings. The effort you put in terms of design and content shall pay back over time in contacts or business deals.
• Having a spare copy of your presentation, preferably in Google Slides presentation format, is a safe-proof technique in case the PPT file gets corrupted. The aesthetic remains the same and can be browsed by any computer with internet access.

How to Make a Presentation (5 Essential Points)

1. planning your presentation.

The first step in making a presentation is to plan the content according to our personal/business goals and the audience’s interest. Let’s break down each part in more detail.

Choosing the topic of your presentation

There are two situations for this. The first one is that you are open to presenting any topic of your preference. This usually happens in business presentations, inspirational presentations, product releases, etc. The second scenario is restricted, by which you have to pick a topic among a selected number of references. That’s the typical situation in which presenters see themselves when taking part in significant events – as not all topics are suitable for the main content of the event, and this is where creativity comes to play.

How to choose a topic, you may ask. Brainstorming is a good technique as long as you remain within the boundaries of this formula:

What you know and feel confident about + What is relevant to the current moment + What can resonate with your audience = Quality Content.

Again, if you experience restrictions due to the nature of an event, but your objective is to share specific information about your business, here are some tactics that can come to play:

• Do keyword research about the topics your business is involved. See the common patterns in your activity compared with the keywords. Then research the 15 articles on the 5 biggest volume keywords. Narrowing the possibilities in your business is a different take.
• Research whether there’s room for sponsored advertisement. That’s an alternative when directly speaking about your business is a no-no in a presentation.
• Turn your presentation into an inspirational story. That works in most events and brings the audience’s interest.

Another vital point to consider is how passionate you can be about the topic of your choice. Nothing speaks more about professionalism than a presenter being deeply involved with the topic in discussion. It sparks curiosity and gives validation as a reliable authority on the content. On the other hand, when a presenter delivers a talk about a topic they don’t connect with, body language usually betrays the presenter. Spectators feel that the speaker wished to be elsewhere, hence dooming the presentation’s performance (and badly impacting the presenter’s reputation).

Consider the purpose of the content to present. Is it going to be informative? Educational? Inspirational? That shall set the tone of your speech later on.

Like with any project, you can estimate the ROI of your presentation with two verifiable metrics: the behavior of the audience and how many contacts did you build after delivering an effective presentation.

Making a presentation has the implicit purpose of helping you construct your network of professional contacts. Even when the presentation has no explicit financial purpose – as in the case of non-profitable organizations, there is still the acknowledgment component. People want to feel validated for the work they do. People want to build long-lasting contacts that can later on turn to be part of a new project.

Considering the audience is imperative, and often one of the pitfalls many presenters fall prey to. You must be aware of the following:

• The knowledgeability of your audience about the topic to discuss. This filters the option of using technical jargon during a presentation.
• The age range and demographics of your audience. It is not the same to discuss a methodology to reduce financial risk to a group of corporate workers in their 40s than to a group of students in their early 20s. The language is different, the intention behind the message is different, and so is the information retention span.

On regards to presentation goals, they can be classified as professional goals (those who seek conversions or valuable business contacts), influential (to establish a brand in the market), educational (to inform a group of people about a topic you researched), etc. Depending on the presentation goals, you can then structure the content to list and the tone in which you speak to your audience.

2. Preparing content for your presentation

No presentation can be made without reference material. Even when you believe you are the most prominent authority about a topic – you have to prove it with valuable, referenceable material. For some niches, this is critical, such as scientific poster presentations, educational presentations, and other areas in which copyright might be an issue.

References for the material you used can be listed in different formats:

• If you are citing a book/article, you can do a bibliography slide, or screenshot the excerpt you want to cite, then include a proper source format below the image.
• You have to credit the author for images/videos that are subject to intellectual property rights. Depending on the context where the image is presented, you may even have to inquire the author about using the image. If the photo in question is yours, no citation is required. Learn more about how to cite pictures in PowerPoint .
• Graphs and charts should include a reference to what they mean, explaining in a short sentence their context. Cite the source if the graph is extracted from a book or article.

As a tip, prepare a document in which you jot down the references used to create the presentation. They can serve whenever a question is asked about your presentation and you must research extra material. 

Define the presentation storyline

We interpret the storyline as what is the connecting thread of your presentation. What do you wish to discuss? What motivated you to present this topic in this particular setting and in front of an audience? What can your message deliver in terms of new information and quality to your spectators?

All those questions are worth asking since they shape the narrative you build around your presentation. The storyline is the step before building an actual outline of your presentation.

Define the presentation outline

Now that you have a clear idea of your reference material and the story to tell behind your presentation , it is time to list down your presentation structure in a Table of Contents format. Keep in mind this is for internal reference, as the outline is a tool for writing the speech and creating the slides. You don’t have to list the outline in a presentation; if you desire, you can do a simplistic version with an agenda slide.

Be specific. Don’t let any topic be broad enough to lead to confusion. Sometimes, it is best to list many elements in a presentation outline, then trim them down in a second iteration.

This is perhaps the biggest mistake presenters make in the professional context when creating a new presentation. Slides are free; you don’t have to jam everything in, wishing people get an instant idea about EVERYTHING you will discuss in one slide. Not only does it become overwhelming for the audience, but it is also a faux pas in terms of design: when you use too many elements, the hierarchy does not seem clear enough.

Opt for the “one-idea-per-slide” technique, which, as the term refers, implies using one slide per concept to introduce. Work with as many slides as required, but just one main idea by slide. Your presentation becomes clearer, easy to digest for a non-knowledgeable audience, and also serves as reference material on how to pace your presentation.

3. Designing your presentation

The following section contains guidelines about the different aspects that shape a presentation structure . If you are looking for an all-in-one solution that implements these teachings into presentation design, try SlideModel’s AI Presentation Maker . A time-saver AI-generation tool for presenters powered by Artificial Intelligence.

Event organizers have a saying in the presentation format, which can be online or a live event. Depending on which, users have to structure the elements of their presentation to match the final output. An example of this: it’s not the same to create a PPT slide deck for an event in which you stand on a stage, in front of a live audience, than when you present via Zoom call, using your computer screen to cast the presentation. 

The format is different because text usage and images are perceived differently. For starters, an online presentation is most likely to draw users to read the entire content of your slides than a live presentation. The audience may not get your body language in an online presentation, merely watching slide after slide with the presenter’s voiceover. In some conditions, it can be incredibly dull and hard to follow. 

Do your research with the event organizers about which format shall be used. When it comes to in-company presentations or educational presentations, the format is usually live, as the audience is selected and part of the same organization (that being a company or a school/university). If a webinar is required for an in-company format, ask the organizers about the length of the presentation, if it is possible to interact with the audience, deliverable requirements, etc.

The aspect ratio for a presentation format usually follows the 16:9 format or 4:3 format. Presentations built in 16:9 aspect ratio are the standard , rectangular format PPT templates, which also serve to be printed without many distortions in regular A4 files. As we work with a rectangular format, there are two axes – horizontal and vertical, in which presenters can arrange the content according to its importance (building a hierarchy). Working with a 4:3 format is more challenging as it resembles a square. Remember, in a square there are no visible tensions, so all areas have the same importance. 

As a recommendation, the 4:3 aspect ratio is a safe bet for all projectors & beamers. When working with a 16:9 slide and the projector is 4:3, the content gets squeezed to fit the required ratio, and for that very reason, it is advised to increase the font size if you use a 16:9 slide on a 4:3 projector. Be mindful about logos or photographs getting distorted when this conversion happens.

The 16:9 ratio looks more visually appealing these days as we get used to TVs and mobile devices for browsing content. New projectors are usually intended for 16:9 format, so you won’t experience any inconvenience in this regard.

No, not every color works harmonically with other colors. Colors have a psychology behind their usage and impact, and to not make this guide extensive, we highly recommend you visit our article on color theory for presentations . You can find suggestions about which colors you should use for different kinds of messages to deliver and what each color represents in terms of color psychology.

The color you use in your presentations must be in accordance with your branding. For example: you should definitely not build a presentation with a bright, bold magenta neon tone when your logo contains green neon-like hues. If you work with a PPT presentation template that doesn’t match the color of your branding, we recommend you check our guide on how to change color themes in PowerPoint .

Regarding typefaces, do never use more than 3 different typefaces per design. It is best to stick to 1 or 2 typefaces, using the variations each font offers in terms of weight.

An example of this:

You create the heading title (H1 size) with Open Sans bold. Subtitles should be done in H2 size using Open Sans regular. Body text in paragraph size, using either Open Sans Regular or Light. Words to emphasize shall be bolded for important terms and italics for foreign terms to be explained.

Use a cohesive color scheme that fits the background, graphics (such as charts and bar graphs), text, and even images. It helps the audience to understand concepts more naturally and gives a pleasant experience to the sight.

Just as badly a slide deck filled with text is felt by the audience, the exact impact can be attributed to a slide deck that only contains images. The audience may feel disconnected, not understanding the purpose of the presentation. A second side-effect is when the spectators wish to browse the slides to study, as in the context of an educational presentation. If the presenter does not include any text guidance, the slide deck is a mere collection of images without any reference that helps remember the presentation.

Work in balance, like a 3:1 ratio between graphic elements and text. For every 3 graphic elements, a text box must be included.

Using metaphors in presentations is a great idea to introduce complex topics or to tell a story. Say, you want to make the audience aware of your company’s challenges to reach its current standing in the industry. Using a roadmap template that depicts a mountain is an excellent idea as it reinforces the ideas of “challenge” and “teamwork.” 

4. Final touches and polishing your presentation

Before giving any presentation, you should dedicate at least one day to this polishing process. Let’s break down the process for easier understanding.

• Do a first iteration of your slides. The objective here is to grasp how everything looks in terms of design. Check the alignment of images and text, any color inconsistencies, typos, etc.
• Rehearse your presentation one time, tracking how much time it takes to perform the presentation.
• If any information is missing that’s worth adding to the slides, proceed to add it. If there are elements that can be reduced, trim them.
• For time-restricted presentations, get a clear idea about how much time it takes to complete your presentation, plus 5 extra minutes for a Q&A session.
• The second iteration should check the tone of your writing, and double-proof any spelling, punctuation and grammar errors. 

After two complete iterations, your presentation is ready to go to the next stage.

Even though we believe the speech is partially built as you prepare your presentation slides, you should dedicate an extra section of time to prepare your speech correctly. This process involves the following steps:

• Identifying the purpose of your presentation. The core element of why you are speaking to this audience.
• Get to know your audience, their interests, their challenges, and what can they possibly wish to overcome.
• Adding value. This is vital – your presentation has to leave a lasting message to your audience on what they are interested.
• A strong start and a strong finish. Don’t neglect any of these elements.

Writing down your speech in notes is a must. It is the tool you can use to rehearse your presentation, and -in case you feel anxious- you can include some speaker notes in your presentation (which won’t be visible to your audience) to help you structure the speech.

Practice makes perfect. Rehearsing does not imply memorizing the entire presentation, as that would make your speech robotic, and prone to errors. How? Imagine a person asking you a question in the middle of your presentation, a question you didn’t expect. A prepared presenter can easily manage the situation because of the background built around the topic. A presenter that memorized a speech and robotically repeated its content can feel unease, losing focus for the remainder of the presentation.

Some valuable tips on the rehearsing process:

• Record your rehearsing sessions. You can use tools like Presenter View in PowerPoint to track your time. 
• Make it a memorable event. Creating an engaging presentation requires creativity, so consider brainstorming for new takes on adding exciting elements to your presentation for attention retention.
• An exercise recommended by Tim Ferris is to mimic the conditions as closely as possible. This helps to reduce presentation anxiety, and also to get used to cameras and spotlights or evaluate your body language.
• If possible, ask a friend for feedback on your presentation performance. This is particularly helpful for new presenters to get used to interacting with the audience.

5. Presenting (your presentation)

Now it’s time to talk about the presentation and your performance when delivering it in front of an audience. Giving a presentation has many aspects to discuss, from start to end, the techniques to keep your audience interested in the topic, and also recommendations to make a memorable event. Let’s get started.

How to give a Memorable Presentation – Delivering an Impactful Presentation

There are multiple methods to approach a presentation and deliver an impactful presentation. Let’s be honest, not everyone feels comfortable when standing in front of an audience. For that reason, we want to lay out some fresh ideas to help you bring your best to your spectators.

The first element you ought to be aware of is body language . It has to feel natural, not overly acted but also not stiff. Think of a presentation as a similar scenario in which you have a deep conversation with a group of people about a topic you are passionate about. That mindset helps to ease anxiety out of the equation. Avoid crossing arms or constantly pacing across the stage – that only shows impatience and lack of interest.

Keep the concepts simple. Don’t overload your presentation with unnecessary jargon; if you feel something cannot be easily explained, go break down concept by concept until the whole idea is understandable. Graphics are a fantastic asset to help you in this process and boost your performance as a presenter. 

Be mindful of not doing any of these common pitfalls:

• Including large chunks of text on a single slide.
• Using intense background colors that make it difficult to understand the contents of the slide.
• Don’t read every single element in your slides – this is perceived as boring by your audience.

One particularly interesting approach is by Guy Kawasaki, author of the book “The Art of the Start.” He considers the best presentations to be handled using 10 slides, lasting no longer than 20 minutes, and using a 30pt font size. That’s known as the 10-20-30 rule in presentations . It helps you to condense the content for the sake of information clarity.

In case you don’t use a PowerPoint presentation, there are multiple ways to make a presentation memorable:

• Tell a story, but connect with your audience in terms of body language. Play with the elements on the stage (much like TED presenters do), and let the audience feel the experience of your story by being as detailed as possible within the time frame.
• Using a video is an incredibly engaging tool, as it lets you introduce a topic you will discuss in more detail later.
• Use a visual impact in the form of an image with a dramatic element (i.e., climate change consequences, technological advancements, children engaging with technology or studying, etc.). This allows to hook the audience into what’s due to come next.

Knowing how to start a presentation is a critical skill all presenters ought to master. There are several approaches for this behalf, but for the sake of this guide, let’s stick to the following ones.

Using the Link-Back formula

This consists of throwing a story in front of your audience that explains who you are, what your background is, and why your speech should make a difference in the life of the spectators.

The Link-Back formula is beneficial for creating an emotional connection with the audience.

Using a Hook

Asking a rhetorical question, using a powerful fact, or other well-known hook techniques is a plus when starting a presentation. We shall talk about hook techniques for presenters in the next section.

Using a captivating visual

Much like the power of storytelling , visuals impact the audience’s psyche, especially if the presentation is about a trendy topic. Create a quality graphic with any of our designs at SlideModel, a graphic designer’s help, an AI Image Generator, or work with a video.

A hook is a tactic used by presenters as an opening statement but can be used in different areas of the presentation if it has an ample length. Much like the metaphor suggests, they serve to attract the audience to what you are communicating.

Research on attention span during lectures suggests a gradual decline in the audience’s interest in the presentation. That’s exponentially increased if you miss the chance to give a powerful first impression. Check this list of hook techniques to enhance the performance of your presentation skills:

• Asking rhetorical questions – better if a series of them on the topic to discuss.
• Using catchy phrases.
• Using a contrarian position, explain why such thinking harms the topic you wish to introduce.
• Historical event referencing.
• Making a powerful statement, best if data related. (i.e., “Every year, 8 million tons of plastic gets into the ocean, which equals to a truckload being dumped every minute” )
• Using the word “imagine”. It’s one of the powerful words in you can use in presentations .
• Add the comedy element – NB: be careful not to overdo it.
• Apply a “what if” scenario – this hook is similar to the “imagine” but with more data added.
• Tell a story.
• Spark curiosity.
• Smartly use quotations. Do not stick to text-book quotations but give your insight on why the quote is relevant for your speech.

Photo 9: Slide using a hook

Most people assume that ending a presentation equals doing a recap. It is a bad idea since your audience feels as if you haven’t planned a conclusion for your presentation. 

Another bad practice is to end with a Q&A format. Although questions and answers are often a required part of any presentation, they shouldn’t be the end of your presentation. You can include questions during your presentation or opt for a proper closure of the presentation past the Q&A session.

There are some powerful strategies to give a memorable ending to a presentation:

• Include a CTA on the lines like “Join our journey!” or similar that make the audience part of a bigger story.
• Close using a relevant quote. The idea is to deliver something that can linger, so the audience remembers your content.
• Use a story to close your presentation, as long as you avoid using a case study. The idea is to close with a meaningful thought, not with boredom.

We recommend you check our article on how to end a presentation for more ideas before reaching this stage of your presentation.

How to Make a PowerPoint Presentation (Quick Steps)

In this section, we will see how to use PowerPoint to make a presentation . Starting from creating a blank presentation or choosing a pre-defined PowerPoint template to preparing the presentation structure by adding PowerPoint slides and then working on the design of the presentation, we will explain how to make a visually-appealing and eye-catching PowerPoint presentation and how to create a slideshow in PowerPoint.

1. Selecting a PowerPoint template

When making a PowerPoint presentation, Professional PowerPoint Templates bring the advantage of not needing to think about complex graphic design decisions. However, there are certain aspects worth considering prior to picking the perfect PowerPoint template.

• Color aesthetic : If your presentation has to be done quickly, stick to PowerPoint templates that resemble your company’s branding palette. Although color can be changed, it is best not to lose time with extra adjustments.
• Opt for minimalistic designs : It is one of the most suitable ways to remain elegant in the professional world. You won’t be signaled for using a template that speaks seriousness on its design – and take for granted everyone shall badly remember the presentation that overdid color or graphics (or even worse, typeface effects).
• Avoid using heavy transition effects : Not all computers are as powerful as the ones you own. The simpler you make your presentation, the best it shall play on any PC.

As in life, there are advantages and disadvantages of using Premium or Free PowerPoint Templates vs. starting from a blank slate.

Advantages of PowerPoint templates when making a presentation

• Speed up the presentation design process.
• Reusable designs, ready for any situation.
• Helps to present data in an understandable format.
• Complex design decisions are made for users.
• Color pairing and font pairing are done for users.
• Helps to reduce the usage of text in slides.

Disadvantages of PowerPoint templates

• We are not learning to use advanced PowerPoint tools, as designs come pre-made for users.
• It can hinder creativity.
• Not every presentation template for PowerPoint is suitable for any topic.
• A professional team of PowerPoint template designers must be behind those templates to ensure quality.

2. Add or delete slides in PowerPoint

When we create PowerPoint Design ideas , not every slide makes the cut for the final presentation. Users then feel overwhelmed about those slides: will they be visible in the final presentation? Should you make a new PPT file without those extra templates? How to clone the “good” slides into a new file?

Instead of worrying about that process, we have here a guide on how to add, delete and rearrange slides in PowerPoint that explains, step by step, how to get rid of the unwanted slides or add more content to your presentation.

3. Adding images to slide templates

Some presentation templates and slide decks include entirely editable placeholder areas, and those boxes do not imply text only – they can include images, graphs, videos, etc. Say you want to add more images to your slides – it is as easy as replicating one of those placeholder areas with CTRL+C / CTRL+V (CMD for Mac users) or going to Insert on the Ribbon’s menu, then Picture . 

If you plan to move elements in your slide design, we recommend you get familiarized with how to lock an image in PowerPoint , so the images that shouldn’t be altered remain in position. This technique is ideal when your images are surrounded by plenty of editable graphics.

4. Adding notes to your slides

Presenters often struggle to remember key pieces of information due to performance anxiety or because they were moved from focus by an unexpected question. Using speaker notes in PowerPoint is the answer to prevent becoming stuck, since those notes won’t be available to the viewers – they remain visible only on the computer where the presentation is being streamed.

Keep in mind this technique works when the presenter is sitting next to the computer. If you have to stand in front of a crowd, opt to use different memory-recalling techniques when you feel out of focus.

5. Adding animations to your slides

Another technique presenters use adding animated objects or effects. This is as easy as following these steps:

• Select the object/text you desire to animate.
• Go to Animations in the Ribbon and select Add Animation .
• You can stack animations on a simple object to make unique effects.

Using animated presentation templates is an alternative when you don’t feel confident about adding animations. 

6. Adding transitions to your slides

Transitions are animated effects that happen when you change between slides during a presentation. Some people love them, while others prefer to stay away from them. 

If you want to add transitions to your slides, follow these steps:

• Select the slide you want to add the transition effect.
• Go to Transitions in the Ribbon, and choose a transition.
• If the transition allows the Effect Options menu, you can alter that transition’s direction and behavior.
• Click on Preview to visualize the effect.
• To remove a transition, select Transitions > None .

7. Adding audio narration to your slides

Sometimes, presenters opt to add audio narrations to the slides. The advantage of using this medium is to increase accessibility for visually impaired users. We created a guide on how to add audio narrations in PowerPoint that explains the procedure in detail.

Considerations for your PowerPoint presentation

Ideal typeface and font size.

There are multiple opinions on which typeface is ideal for presentations. Experience tells us the ideal typeface to work with is one that is system-available, meaning you don’t have to install a new font in the computer used to present. Why? You may ask. Simple: If the font used is not available on a computer, PowerPoint will automatically render a different font (sometimes even a different typeface) to replace and display the text appropriately. That action, which is replicated by other software such as Google Slides, Adobe Photoshop, Adobe Illustrator, Apple Keynote, etc., can drastically change your design. 

Font size for titles should be between 36-44 pt. Paragraph font size between 24-28 pt. Use bold to emphasize concepts, and italics to insert foreign terms or quotations. Alternatively, you can make quotations to be displayed on a single slide, using 36 pt size, in italics.

Remember, these recommendations about size are intended for presentations in a live format. If the presentation is streamed through Zoom, using screen sharing, reduce the font size by 10-15% to avoid incredibly large texts. Test your presentation beforehand to be on the safe side.

The color scheme used is a primary part of your presentation design. When defining the presentation color palette , we recommend working within the colors that make part of your branding scheme. 

If we speak about a personal presentation or a presentation with no logo, then opt for pastel tones that don’t create harsh contrast between text and background.

Above all things, avoid these conflictive color combinations:

• Yellow and green
• Brown and orange
• Red and green
• Neon colors combined
• Purple and yellow
• Red and purple
• Black and navy
• Navy and red (unless you use a muted red tone or control the amount of red used)

Sometimes, printables are a requirement by event organizers, which represents a challenge to many presenters. We want to give a helping hand on this behalf, offering tips that can improve your printing experience:

• Always work within margins when adding content. It helps not to downsize the presentation, which often renders the text illegible. 
• If you have to print a presentation that uses intense background colors, opt for laser printing instead of inkjet. Laser printing won’t make the paper look odd when it is full-color print. The extra price is worth it when presenting a quality product.
• On the same lines about color-heavy presentations, ask for thicker printer paper than the average. This option is often advised when opting for laser printing.
• Run a print proof before ordering a large printing order. Colors can significantly change due to the RGB to CMYK conversion.

In this section, we want to list valuable tips to power up your presentations for their best performance. Some of these tips are tailored to presentation skills, others to design ideas, but ultimately, you can take in mind these tips the next time you need to make a powerful presentation in PowerPoint.

Tip #1. Using Video Presentations

An alternative to conventional presentations is to work with video presentations . These are particularly useful in academic and educational environments since they can convey large chunks of information in a memorable, easy-to-digest format. 

If we consider that social media platforms like YouTube and TikTok are transitioning into professional content for creatives, you should consider using video presentations when the situation arises. As a plus, you can repurpose that presentation on your website or other official social media channels for your company.

Tip #2. Drop Shadows and Text Shadows

When we intend to create interesting contrasts between elements, color isn’t the only option to try. Learn how to work with drop shadows in PowerPoint to make images and objects stand out from the presentation. It is an effect that boosts a tri-dimensional feeling in the presentation.

Using text shadows in PowerPoint – with extreme caution – is an excellent method to highlight titles instead of using fancy colors or other 3D effects. Do not overdo the text shadow, as it makes the text illegible. 

Tip #3. Working on your Presentation Skills

Giving presentations in front of an audience is, as we have seen, a process that involves many factors. One of those is the human element and the speaker’s ability to resonate with the audience. Therefore, we advise presenters to work on their presentation skills early, especially for mastering different kinds of presentation approaches, such as persuasive presentations (used in sales).

Tip #4. Editing Background Graphics in PowerPoint

Sometimes, PPT presentation templates include quality backgrounds that make the design pop from the screen. Yet, some of those backgrounds may not be suitable for all brands in terms of color, textures, etc.

Learn today how to edit background graphics in PowerPoint and create outstanding presentations in just minutes.

Tip #5. Google Slides compatibility

Finally, we want to remind users that almost every PowerPoint template has compatibility with Google Slides – if you intend to upload the presentation into the Cloud. Google Slides is an online tool for creating slideshow presentations, and one of its features is that we can convert PowerPoint presentations into Google Slides format. The converted slides are entirely editable, allowing presenters to count with a backup plan in case the PPT file doesn’t work or the computer to use doesn’t count with PowerPoint.

This is not an exhaustive list of presentation tips, but they offer a starting point for those who want to create attractive and effective PowerPoint presentations. You can also create presentations in other ways, and leveraging AI, for example. Check out the article how to create a PowerPoint presentation with ChatGPT to learn how to use Large Language Models to prepare presentations.

As we have seen, making a presentation is a complex process involving different skills, from knowing how to deliver a speech to having essential graphic design criteria. 

While it is true that PowerPoint presentation templates make the process far more manageable, we shouldn’t entirely rely on them. A PowerPoint presentation isn’t a presentation on its own. It is a medium by which presenters showcase their ideas and structure the speech, but one cannot live without the other.

We hope this guide can give you a better understanding of how to create a successful presentation. See you next time!

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How to Make Effective Impactful Presentations (Tips & Tools)

Learn how to make a good presentation great - step-by-step with examples. Learn the principles, guidelines & qualities needed to prepare captivating slides.

Dominika Krukowska

12 minute read

Short answer

Short answer: how to make a good presentation.

Start with a surprising statement, a bold promise, or a mystery

Provide context with a bit of background information

Structure your presentation within a story framework

Make every word count, and use as few as possible

Use visuals only to support your presentation text

Use interactive design to make your audience active participants

End by telling your audience what they can do with what they’ve learned

Boring presentations are instantly forgotten. How’s yours?

Lifeless presentations can spell doom for your message, leaving your audience disengaged and your goals unreached.

The price of a mediocre presentation is steep; missed opportunities, unimpressed prospects, and a bad rep.

In a world where everyone has grown to expect a good story, a boring presentation will be instantly forgotten. Like a drop in the ocean.

But not all is lost.

This post will teach you how presentation pros create compelling narratives and leverage the latest tech tools to command attention, drive a powerful message, and get shared like gossip.

Let’s get started!

How to prepare a presentation?

The successful presenter understands the value of small details and thorough preparation like the seasoned chef knows the importance of quality ingredients and careful technique for serving a 5 star dish

But where do you start?

Step-by-step guide for preparing a presentation:

1. Define your objective

Every presentation needs a clear goal. Are you looking to persuade, educate, or motivate? Perhaps you aim to showcase a product, or share insights about a recent project.

Defining your objective early on will guide your content creation process, helping you to focus your message and structure your presentation effectively. Think of your objective as the North Star guiding your presentation journey.

2. Analyze your audience

Next up, who are you talking to? Your audience should shape your presentation as much as your objective does. Understanding their needs, interests, and background will enable you to tailor your message to resonate with them.

Are they experts in your field, or are they novices looking for an introduction? What questions might they have? The more you know about your audience, the more compelling your presentation will be.

3. Research your topic

Once you've defined your objective and analyzed your audience, it's time to delve deep into your topic. Comprehensive research lays the groundwork for a robust, credible presentation.

Don't just scratch the surface – explore different perspectives, recent developments, and key statistics. This will not only enhance your understanding but also equip you with a wealth of information to answer any questions your audience might have.

4. Choose the right delivery format

Finally, consider the best format to deliver your message.

The right format can make all the difference in how your message is received, so choose wisely!

PowerPoint presentations are classic and easy to work with. But PowerPoint and Google slides are not so versatile in terms of their content experience. They're static, packed with information, and all look alike.

Our own presentation maker offers interactive, personalized, and multimedia content experience.

Data from our research of over 100K presentation sessions shows that audiences engage with Storydoc presentations 103% better than PowerPoint.

How to create an effective presentation?

There’s part art and part science in creating high-engagement high-impact presentations.

An effective presentation is the painstaking result of well-organized content, visuals that support and elevate your message, simplifying complex information, and personalizing wherever possible.

I wrote this post to teach you how to do all these, and a few things more.

Ready to learn? Let's dive in!

How to organize your presentation content?

Crafting a compelling presentation is like writing a page-turner.

You need to captivate your audience, maintain their interest, and guide them effortlessly through your narrative.

But how do you transform a heap of information into a well-structured presentation you can’t stop reading? There’s a structure you can follow.

3-step process for organizing a magnetic presentation:

1. Prioritize content

Your presentation should immediately capture interest and demonstrate relevance before moving on to establish understanding .

A) Build interest:

Begin with a strong hook that grabs your audience's attention. This could be an intriguing statistic, a powerful image , or an engaging question. It should stir curiosity and make your audience eager to hear more.

B) Establish relevance:

Once you have their attention it's time to establish why your presentation matters to your audience.

Address your audience's main concerns. Make sure your content directly speaks to these pain points, and address them in order of importance.

2. Build anticipation

A great presentation is like getting a new car – it builds anticipation, takes you on a thrilling ride, and ends with you wanting to share the experience with all your friends.

Start with a compelling problem your audience relates to and follow up with a promise of an amazing way they can solve it. This problem-solution dynamic creates a suspense that keeps your audience glued to your presentation.

3. Use a story framework

Finally, use a story framework to give your presentation structure and flow.

Begin with a big idea that underpins your presentation. Then delve into the problem, showcasing why it needs attention. Present your solution, painting a vision of a better future for your audience.

Weave in concrete examples of how your solution changes lives.

Tell the story of WHO you helped, WHAT the situation was before and after your solution, WHERE and WHEN it happened, WHY it worked and HOW it made them feel.

If you’re writing a business presentation you should follow this with an execution plan that outlines how the solution will be implemented.

Finally, close with clear next steps, guiding your audience on what they should do after the presentation to bring meaningful change into their lives.

Our recommended story framework:

How to design your presentation?

A good presentation is more than just making it look pretty ; it's about communicating your message effectively and creating a lasting impression.

Good presentation design grabs attention, and leads it to where it’s needed most. It takes your hand and leads you through the easiest and most pleasant path to understanding.

Good presentation design supports your message rather than steals the spotlight. Good design is narrated design.

What is narrated design (Scrollytelling)?

Scrollytelling, where "scroll" meets "storytelling", is an interactive content experience that guides readers through a narrative journey with a simple scroll. It connects text, images, videos, and animations into integrated “scenes” where content is both shown and narrated.

Scrollytelling breaks complex content into digestible chunks and gives the reader control over pace. It has been scientifically shown to enhance engagement, understandability and memorability.

Scrollytelling came up as a central thing when Itai Amoza, our Founder and CEO was building the foundations for Storydoc.

He partnered with one of the world’s leading visualization scientists , prof. Steven Franconeri , to help him bring to Storydoc the means to reduce the complexity, friction, and information overload so characteristic of business presentations.

Scrollytelling is part of the solutions that came up, which led to specialized storytelling slides like our narrator slide (in the example below).

An example of Storydoc scrollytelling:

How to design presentation visuals to support your story

Presentation visuals can be unsung heroes or sloppy distractions.

Visuals can bring your message to life, make complex concepts easy to understand, and engage your audience in ways that words alone cannot. Or… they can sit there looking all pretty and distract you from what’s really going on.

4 elements of great presentation visuals:

Support your message: Your visuals should support your text, highlight your main message, and align with your objective. They should reinforce your points and help your audience understand your message.

Represent your audience: The best visuals are relatable. They should resonate with your target audience and reflect their world of associations. Use images and graphics that your audience can identify with – this can enhance their engagement and make your presentation more memorable. Equally important is using clean images - an effective way to do this is by using tools that allow you to remove your image backgrounds . By eliminating distractions and focusing on your subject, you create images that are more impactful and, therefore, can potentially increase audience engagement.

Introduce your product, outcomes, and clients: Wherever possible, use visuals to demonstrate your product, illustrate outcomes, and represent your clients. This can remove doubt and misunderstanding by letting your audience see (and make obvious) what words sometimes struggle to describe.

Follow your branding guidelines: Your presentation is an extension of your brand, so your visuals should conform to your branding guidelines. Consistent use of colors, fonts, and styles not only enhances brand recognition but also creates a cohesive, professional look.

Here’s an example of a well-designed presentation:

How to communicate complex information?

Did you ever have to read a presentation where you felt like you're lost in a maze of jargon, data, and complex concepts?

Are you giving others this same experience?

Communicating complex information is a common challenge in presentations. But there are ways you can simplify your presentation and reengage your audience.

Here’s how you can get complex information across:

1. Use interactive content

Interactive content is your best friend when it comes to simplifying complex information and getting deeply engaged with your content.

It gets the readers more involved in your presentation by letting them play an active part; like choosing the content route they wish to take and controlling the pace.

It keeps your presentation textually lean - giving readers the choice to expand more details on demand (in tabs, live graphs, sliders, accordions, and calculators).

Beyond that, live graphs can illustrate trends, animations can demonstrate processes, and videos can bring concepts to life.

Calculators, questionnaires, and chatbots provide personalized and specific answers to readers as part of your presentation, without them having to get in touch with you or your team.

Elavating your presentations from static to interactive has been tied to increasing the number of people who read your presentation in full by 41% !

Making interactive used to be hard, but now you can just use Storydoc. Go make your first interactive presentation. It’s easy as pie.

2. Show don’t tell

A picture is worth a thousand words. Because no one will read a presentation with a thousand words, do everyone a favor and use images.

Images can be super effective at communicating complex information and save you a lot of needless text.

In fact, visual representation of data and concepts can often convey what words cannot. Use diagrams, infographics, and images to illustrate your points and simplify the complex.

The goal is to create a visual narrative that complements your verbal one.

3. Narrate your content

Storytelling is another powerful tool for communicating complex concepts.

Whether it's through text to speech AI, video bubbles, or a scrollytelling narrator slide, narrating your content can help guide your audience through the complexity.

By giving your information a narrative structure, you can make it more digestible, engaging, and memorable.

According to Sales Hacker’s data, people remember up to 10% of numbers and 25% of images they see. When you center your presentation around a story, this rises to 60-70% .

4. Use examples and allegories

Examples and allegories help unravel the complexity of ideas.

They scaffold your message with concepts we already know and understand, and can easily imagine in our mind. This makes them less new and intimidating and more familiar.

Critically, the real secret lies in selecting examples that are not just familiar but also deeply relevant—those are the ones that will truly ring with your listeners.

If you tailor the allegory to your audience's world, it is guaranteed to lead to an “aha” moment.

5. Open a line of communication

Finally, invite dialogue. This could be through a chatbot or an option to book a meeting for further discussion. This not only helps clarify any confusion but also encourages engagement and deepens understanding.

For example, finishing your presentation with an interactive calendar to book a meeting instead of a generic “Thank you” slide has proven to boost conversion rate by 27% !

How to personalize your presentation?

Imagine attending a party where the host doesn't remember your name or anything about you. Not a great experience, right? The same holds true for presentations.

In a sea of generic content, personalization can be a lifeline that connects you to your audience on a deeper level. It’s also the single most important predictor of success, getting 68% more people to read your presentation in full .

But how do you add that personal touch?

1. Address reader by name

Just as you wouldn't start a conversation without a greeting, don't start your presentation without acknowledging your audience.

Using your audience's name can make your presentation feel like a personal conversation rather than a generic monologue. It's a simple yet powerful way to engage your audience from the get-go.

2. Use their company logo

Including your audience's company logo in your presentation can make them feel seen and valued. It shows that you've taken the time to tailor your presentation to them, enhancing its relevance and appeal.

Plus, it's a subtle way to reinforce that your message is specifically designed to address their needs and challenges.

3. Add a personal message (video or text)

A personal message can go a long way in building a connection with your audience.

It could be a video message from you, expressing your enthusiasm for the opportunity to present to them, or a text message highlighting why the presentation matters to them.

This personal touch can make your audience feel special and more invested in your presentation.

4. Personalize your Call-to-Action

Finally, cap off your presentation with a call to action that speaks directly to your audience.

Swap out the generic 'Contact us' with something that gets to the heart of their needs, something like, 'Let's roll up our sleeves and tackle your [specific issue] at [their company].'

By tailoring your call to action, you show your audience you've truly got their back, that you're not just here to talk, but to make a real, positive impact on their world.

Here’s an example of a personalized slide:

How to measure the effectiveness of your presentation

Imagine if you could peek into your audience's mind, understand what resonated, what fell flat, and what drove them to action?

Presentation analytics is essential in order to guide you on how to fine-tune it for maximum impact.

But how do you get your hands on presentation analytics?

Any presentation you create with Storydoc comes with an out-of-the-box analytics suite , ready to track and provide insights.

We give you 100% visibility into how people engage with your presentations and send you real-time engagement alerts.

Here’s a video explaining how you can track performance with our analytics panel:

4 critical presentation engagement metrics to keep track of

1. Reading time

Storydoc gives you the precise time prospects spend reading your presentation so you can quickly figure out what's hitting the target and what's not.

Are they soaking up every word or just quickly skimming through? This can help you shape your content to hit the bullseye.

NOTE: Keep in mind that reading time alone might not show you a full picture. A better way is to use a smart engagement score that brings together different metrics like time spent and depth of reading. You can get this kind of total score in Storydoc.

2. Reading completion

Another basic metric we track is how many people read your content from start to finish.

This metric is a strong sign of the prospect’s interest and your content quality. It shows you if they're finding the information relevant, but also worth sticking with till the end.

3. Next step conversion rate

This one tracks how many people take the next step after they check out your presentation. This could be filling out a form, setting up a meeting, or downloading more files.

For business presentations, measuring this can show how well your presentation is pushing people further down the sales funnel.

At the top of your analytics dashboard, you can find a tab that shows you how many people clicked on your CTA divided by presentation, date, and location. If you scroll down to the list of readers, next to each person you can also see whether they clicked on the CTA or not.

Here's what it looks like:

4. Number of shares

This metric is particularly important for B2B sales teams . As more people are getting involved in buying decisions, this measure helps you see if and when your content is being passed around inside your prospect’s company.

On the analytics dashboard, under each presentation version, you can find detailed information on how many people read it. So, the higher the number, the more your presentation has been shared internally.

We'll notify you when your presentation has been shared, and who opened it, so you can time your follow-up perfectly to your buyer’s readiness to advance further.

Here's where you can find this information:

Best tool for making an effective presentation

In the realm of presentation tools, classics like Google Slides and PowerPoint offer simplicity and ease, while Canva and Pitch add a dash of design flair and collaboration.

If you're seeking to elevate your presentations to new heights you’ll need to do better than simple PowerPoints or flashy Canvas. Next-gen AI presentation tools like Storydoc are your game-changer.

They break free from the static concept of slides and offer the creation of interactive, immersive content experiences that sweep us along like a good story.

Grab a template - create your best presentation to date

Ever wished for a secret recipe to whip up a killer presentation? We've got something even better! Our interactive presentation templates are your shortcut to success.

Say goodbye to hours of formatting and hello to captivating, interactive presentations, all with a few clicks.

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Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Steps to Plan Your Presentation

Delivering an effective oral presentation is an essential skill for sharing your research findings with an audience. Tailoring your presentation to your audience, preparing for technical issues, and engaging your listeners with clear, concise content are crucial for the success of your research project. This guide provides comprehensive advice on how to prepare, what to include, and common pitfalls to avoid, ensuring your presentation is impactful and memorable.

For further assistance, contact the Office of Undergraduate Research for individual consultations.

What You Need To Know

 Purpose

The purpose of an oral presentation is to share your research with an audience, typically through PowerPoint or Prezi. It is typically a synopsis of your research. If you've conducted a study, you will probably address the following topics:

• Background research on your topic (with citations to past studies)
• The rationale for your study (how does your study address a gap in the literature?)
• Hypotheses/research questions
• Methodology
• Results (graphs are more interesting than tables or words)
• Conclusions (for example, the implications or applications of your research, limitations, future research directions, a concise summary of your main findings, concluding thoughts)
• References and Acknowledgements (such as grant support, a faculty advisor if he/she is not an author on the presentation, assistance from others who are not listed as authors)

If your scholarship is in a different form (e.g., a film analysis, a presentation of a creative work), the structure will likely be a little different, but in all cases, it should be clear to the audience what the main goals of your research are, why it's important to do this work, and what you found in your research.  

Preparation

• First, make sure you know how much time you have; it is common for oral presentations at conferences to exceed the time limit. Prepare a presentation that is a little shorter than the allotted time to allow for questions and other comments.
• Think about your audience: Will they understand technical terms, jargon, and acronyms? Will they be mostly undergraduates or professors in the field? You should tailor your presentation to your expected audience.
• Think carefully about your central message. What do you want the audience to know by the end of your presentation? Most people will only remember a few take-home points from your carefully constructed presentation (if that!). There's no point in getting bogged down in minutia that the audience can't really process anyway.
• The most important parts are the beginning (to draw the audience in) and the ending (to wrap up, to inspire). Put some thought into how to make these parts of your presentation have impact.
• Think about your speaking style; can you speak loudly and clearly? Can you modulate your voice appropriately, or do you tend to sound monotone when you give presentations? Consider working on your public speaking skills if it's needed; consider joining Legacy Owls Toastmasters Club  for this purpose and check out Toastmasters International public speaking tips .

 Plan for the Unexpected

• Will the conference provide computers or do you bring your own laptop?
• Will there be internet available?
• How reliable is the internet?
• Will there be speakers or a way to use audio (if necessary)?
• Back up your presentation in at least two places (e.g., flash drive, Dropbox, email it to yourself).
• When you prepare a presentation on a Mac and then use a PC (or vice versa), be aware that sometimes things look different.
• Bring a printed copy in case the technology fails, or have a tablet/laptop with you.
• Find the room early, and check out the technology so you’re familiar with it.

What to Avoid

It is usually not required that you use visuals for your presentation, but a PowerPoint or Prezi can often help the audience follow along with your research.

If you use PowerPoint or Prezi:

• Avoid the temptation to put too much text on your slides; the audience can get bored or overwhelmed and might not be able to clearly see all the words if you've used a small font (less than 20-pt is considered "small"). 
• Avoid font types that are hard to read or look unprofessional.
• Avoid putting words on a busy powerpoint background that makes the words hard to read.
• Avoid using font color that doesn't contrast with the background (in other words, your audience can't read gray text on a black background). 
• Avoid tables and graphs that have too much information - you can recreate those tables and graphs with just the most important information instead.

Also, consider your verbal and physical presentation:

• Avoid reading your slides to the audience.
• Avoid reading from prepared notes; the audience will maintain interest better if you can speak extemporaneously directly to them. It's also hard to make eye contact with the audience if you are reading.
• Avoid distracting behaviors or verbal tics (“um,” “like,” “uh”).
• Dress appropriately for the occasion.
• Consider your body language (e.g., arms crossed can come across as you not wanting to be there).

Ways to Stand Out

• Embrace a "Presentation Zen" style: simple (not simplistic), clean, and powerful.
• Have interesting, high-resolution images on your slides.
• You could connect your research to recent events (perhaps asking the audience to summarize the recent event).
• You could ask specific questions throughout the presentation.
• You could poll the audience on a topic relevant to your presentation (perhaps even using a free resource such as Socrative or Poll Everywhere ).
• You could insert a powerful quote into your presentation (perhaps at the beginning or end).
• You can show a short video to illustrate something important about your topic.
• The point is not to be gimmicky; the point is to keep your audience interested and engaged (especially when the audience has been listening to oral presentations all day and might be tired). Be aware, though, that different disciplines have different conventions regarding what is and is not appropriate for an oral presentation; be sure to ask your research advisor for advice first.
• Showing enthusiasm for their work
• Being energetic
• Using emphasis on certain words
• Using hand gestures to keep the audience engaged

Handling Audience Questions

• Be sure to leave some time at the end.
• If a questioner is soft-spoken, repeat the question so everyone hears.
• Avoid long, meandering answers.
• Don’t make something up if you don’t know an answer. Offer to look it up and get back to the person, and be open to someone in the audience knowing the answer.
• Give positive reinforcement to questioners (smiling, nodding, “that’s a good question”).
• If someone is attacking you or otherwise being rude, remember that this usually comes from someone who wants to show off or appear smart in front of everyone The other audience members will recognize the rudeness and be on your side! Stay calm, answer as best you can, and acknowledge it when he/she makes a good point (smiling and nodding can disarm an attacker).
• People will often talk to you right afterwards; try to avoid running out right after your presentation if you can help it.
• Audience members may email for a copy of your presentation or to ask further questions; be sure to follow up with them.

Conclusions

If you have been accepted to present your research at a conference, congratulations! This is a great honor, and you should be proud of this accomplishment. If you would like an individual consultation with someone from the Office of Undergraduate Research about your presentation, please do not hesitate to contact us at [email protected] .

Other online resources to check out include:

• Presentation Tips (Prepare, Design, Deliver)
• 18 Tips for Killer Presentations

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How to create a Powerpoint Presentation

Powerpoint presentations are a great way to share information with a team, but making them is a skillset in its own right. We've got guides on general Powerpoint use , but if you're keen to just get started making a slideshow right now, this is the way.

How to create a Powerpoint presentation

How to build your first slide, how to add more slides to a powerpoint presentation, how to make an awesome slideshow presentation.

Here's how to make a Powerpoint presentation.

What You Need

Powerpoint or Microsoft 365 subscription

The first step in building your fancy slideshow is to create the presentation itself. Here's how to do it.

Step 1: Download and install Powerpoint (as part of Microsoft 365 ) if you haven't already, then open the app up.

Step 2: The home screen will give you a range of options for selecting templates and premade presentations to give you a great starting-off point. Select one of them if they're applicable. For even more options, select the New tab from the left-hand menu.

Alternatively, if you want to start from a blank canvas, select Blank presentation.

Step 3: From there, it's a good idea to name and save the presentation so you can come back to it later. Select File > Save or* Save As*, then name the file on the right, choose a location for it, and select Save .

Step 1: Your first slide will automatically have text fields for a title and subtitle. If you want to have that on your first slide, select them, then type in what you want them to read. You can also click and drag them around, or resize them using your mouse.

Hover your mouse over the white circles, then click and drag them to resize the box. Alternatively, select the rotational arrows near the corners of the box, to rotate it.

If you don't want those text fields, select their boundary individually and press the Delete key to remove them.

Step 2: If you want to add more text to this slide (or any others in the future), select the Insert tab, then select Text box. Click on the slide where you want the box to appear, then use your mouse to drag the box to the desired shape.

Then click the box and type in what you want that text box to say. The contextual home menu will automatically adjust to give you quick access to font choices and other text style options.

You can access more detailed text formatting options by selecting the Format tab. There you'll find options for changing text coloring, its outline, and any text effects you want to use.

Step 3: To add pictures to your slideshow, select the Insert tab, then select Pictures in the top-left. You'll then have the option to insert an image from your local PC, a selection of stock images, or a range of online images.

You can also change the background of your PowerPoint slides .

Step 4: You can also freehand draw or annotate your slides, using the Draw tab, or alter the entire theme of the slideshow by selecting Design.

Step 1: To add a new slide to your presentation, select the Insert tab at the top of the screen, then select New slide on the left. Then choose the type of slide you want. You can have a blank slide to do it all yourself, or you can get a headstart on its design by copying a previous slide, using the same theme as another part of your presentation, or having a predefined layout.

Step 2: Think you've gone too far with the slides? If you decide to revise your presentation, perhaps remove a graph or truncate some text, you can easily delete a page from your PowerPoint .

Step 3: When your presentation is complete, you're ready to share it with an audience. Before you do, remember to add some notes to your PowerPoint slides . These are for your eyes only, and will help you to keep the presentation on topic and avoid forgetting your lines.

Want even more tips on making a great slideshow? We've got you covered. Check out our guide on how to use Microsoft Powerpoint , for all the most important tips.

We've also got a guide for more tips and tricks for making engaging and attractive slides .

Editors’ Recommendations

• The best PowerPoint templates
• How to change the background in Powerpoint
• 5 ways to add music to PowerPoint
• How to print a PowerPoint presentation with notes
• How to convert PDF to PowerPoint
• How-To Guides

While PowerPoint is widely used to develop presentations, using Google Slides has become a popular alternative. Part of what makes it so popular is that it's free to use, as is other Google software such as Google Docs and Google Sheets – which is a stark contrast to the premium price you'll pay for Microsoft Office and PowerPoint.

Even if you know how to use Microsoft PowerPoint, you might want to jump ship to Slides, and Google makes it easy to do so. In fact, it takes little more than a few clicks to convert a PowerPoint to Google Slides. Whether you need to change the format for a coworker or want to permanently switch to the free platform, here's a look at how to convert your PowerPoint into a Google Slides presentation.

We all know that Microsoft’s PowerPoint software has been a presentations staple for a few decades now. And whether you only used it in school once or twice, or you use it for work on a daily basis, there’s always something new to learn about the classic Microsoft platform.

Even if you know how to use PowerPoint, did you know that you can embed videos in your presentations?

Creating a successful slideshow is no small task. So, if you’re new to Microsoft PowerPoint, you’ll need to familiarize yourself with the features and tools you need to build a presentation.

We’ll guide you through the process of creating a PowerPoint slideshow by adding slides and elements as well as how to present the show when you finish. These basics are just what you need as a beginner and should get you off to a terrific start with PowerPoint.

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Welcome PlayStation 5 Pro, the most visually impressive way to play games on PlayStation

Features including GPU upgrade, advanced ray tracing, and PlayStation Spectral Super Resolution take players to new heights.

UPDATE:  On September 26, 2024, pre-orders will be available directly from PlayStation at  direct.playstation.com  and at participating retailers in territories where direct.playstation.com isn’t available. On October 10, 2024, pre-orders will be available at all other participating retailers.

Over the last four years since the launch of PS5, we’ve worked hard to continuously evolve the console experience and deliver the great games our players expect from us. Today, I’m incredibly proud to announce the next step in that evolution and welcome PlayStation 5 Pro to the PlayStation family – our most advanced and innovative console hardware to date.

We developed PS5 Pro with deeply engaged players and game creators in mind – as many have asked for a console that runs even higher fidelity graphics with smoother frame rates at 60FPS. We achieved this on PS5 Pro with several key performance features.*

• Upgraded GPU : With PS5 Pro, we are upgrading to a GPU that has 67% more Compute Units than the current PS5 console and 28% faster memory. Overall, this enables up to 45% faster rendering for gameplay, making the experience much smoother.
• Advanced Ray Tracing : We’ve added even more powerful ray tracing that provides more dynamic reflection and refraction of light. This allows the rays to be cast at double, and at times triple, the speeds of the current PS5 console.
• AI-Driven Upscaling : We’re also introducing PlayStation Spectral Super Resolution, an AI-driven upscaling that uses a machine learning-based technology to provide super sharp image clarity by adding an extraordinary amount of detail.

PS5 Pro provides gamers with amazing graphics at high frame rates. You can hear Mark Cerny, lead architect for PS5 Pro, discuss the key innovations from PS5 Pro in the following video presentation. This presentation provides a deep dive into the key performance features that make PS5 Pro truly special.

Other enhancements include PS5 Pro Game Boost, which can apply to more than 8,500 backward compatible PS4 games playable on PS5 Pro. This feature may stabilize or improve the performance of supported PS4 and PS5 games. Enhanced Image Quality for PS4 games is also available to improve the resolution on select PS4 games. PS5 Pro will also launch with the latest wireless technology, Wi-Fi 7, in territories supporting this standard. VRR and 8K gaming are also supported.

It’s humbling to see how game creators have embraced the latest technology from PS5 Pro, and several games will be patched with free software updates for gamers to take advantage of PS5 Pro’s features. These games can be identified with a PS5 Pro Enhanced label within their title. Some games you can look forward to include blockbuster hits from PlayStation Studios and our third-party partners, such as Alan Wake 2, Assassin’s Creed: Shadows, Demon’s Souls, Dragon’s Dogma 2, Final Fantasy 7 Rebirth, Gran Turismo 7, Hogwarts Legacy, Horizon Forbidden West, Marvel’s Spider-Man 2, Ratchet & Clank: Rift Apart, The Crew Motorfest, The First Descendant, The Last of Us Part II Remastered, and more. 

We kept the look of the PS5 Pro consistent with the overall PS5 family of products. You’ll notice the height is the same size as the original PS5, and the width is the same size as the current PS5 model to accommodate higher performance specs. Players can add an Ultra HD Blu-ray Disc Drive, or swap out console covers when they become available.

Download the image

PS5 Pro fits perfectly within the PS5 family of products and is compatible with the PS5 accessories currently available, including PlayStation VR2, PlayStation Portal, DualSense Edge, Access controller, Pulse Elite and Pulse Explore. The user interface and network services will also remain the same as PS5.

The PS5 Pro console will be available this holiday at a manufacturer’s suggested retail price (MSRP) of $699.99 USD, £699.99 GBP, €799.99 EUR, and ¥119,980 JPY (includes tax). It will include a 2TB SSD, a DualSense wireless controller and a copy of Astro’s Playroom pre-installed in every PS5 Pro purchase. PS5 Pro is available as a disc-less console, with the option to purchase the currently available Disc Drive for PS5 separately.

PS5 Pro will launch on November 7, 2024 and will be available at participating retailers and directly from PlayStation at direct.playstation.com. Preorders will begin on September 26, 2024.

Our PS5 journey would not be possible without the millions of players that have supported us through the years and have shared with us their love of gaming. Whichever console option players choose, whether it’s PS5 or PS5 Pro, we wish to bring everyone the very best gaming experience that fits their needs. 

*Features only available on select PS5 games that have been enhanced for PS5 Pro when compared with the PS5. PS5 Pro enhanced features will vary by game.

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The Helldivers 2 Chemical Agents Warbond allows you to commit even more war crimes

Marco wutz | 15 hours ago.

Cheer up, Helldivers, because Super Earth has just invented the greatest anti-Terminid weapon of all time – bug spray. The TX-41 Sterilizer is part of the newest Helldivers 2 Premium Warbond, Chemical Agents, and allows you to coat your Terminid enemies in a fog of toxic mist. 

If you don’t want to get your own hands dirty, you can leave the spraying to the AX/TX-13 “Guard Dog” Dog Breathe – a flying drone that can apply the bug spray from the air.

Additionally, Helldivers can use the G-4 Gas Grenade to spread toxicity among the enemies of space democracy. A new utility item, the P-11 Stim Pistol, allows you to provide minor heals to allies.

Naturally, you want to make sure that none of that unpleasant business gets into your own lungs, so the new AF-02 Haz-Master armor will be the best drip for professional bug exterminators due to having the Advanced Filtration passive, which gives the player resistance to the gas clouds they’ll be generating with their new toys, including the toxic cloud put off by the Orbital Gas Strike stratagem.

There is also the lightweight AF-50 Noxious Ranger armor that allows you to move swiftly – and hopefully get out of the way of any wind changes.

As always, a complementary set of capes and name cards are included in the offerings as well, though this time some cosmetics for your Hellpod are included, too.

I would like to note that chemical warfare is a war crime. Oh? A friendly Super Earth democracy officer reminded me that the enemies of space democracy don’t, in fact, enjoy any protections of the law, so go ham.

The Helldivers 2 Chemical Agents Warbond will be released for PC and PS5 on September 19, 2024.

Players can also look forward to an upcoming balance patch containing major railgun buffs .

Marco Wutz is a writer from Parkstetten, Germany. He has a degree in Ancient History and a particular love for real-time and turn-based strategy games like StarCraft, Age of Empires, Total War, Age of Wonders, Crusader Kings, and Civilization as well as a soft spot for Genshin Impact and Honkai: Star Rail. He began covering StarCraft 2 as a writer in 2011 for the largest German community around the game and hosted a live tournament on a stage at gamescom 2014 before he went on to work for Bonjwa, one of the country's biggest Twitch channels. He branched out to write in English in 2015 by joining tl.net, the global center of the StarCraft scene run by Team Liquid, which was nominated as the Best Coverage Website of the Year at the Esports Industry Awards in 2017. He worked as a translator on The Crusader Stands Watch, a biography in memory of Dennis "INTERNETHULK" Hawelka, and provided live coverage of many StarCraft 2 events on the social channels of tl.net as well as DreamHack, the world's largest gaming festival. From there, he transitioned into writing about the games industry in general after his graduation, joining GLHF, a content agency specializing in video games coverage for media partners across the globe, in 2021. He has also written for NGL.ONE, kicker, ComputerBild, USA Today's ForTheWin, The Sun, Men's Journal, and Parade. Email: [email protected]

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Express to impress: leveraging ibcs standards for powerful data presentations.

Posted on September 12, 2024 by Numbers around us in R bloggers | 0 Comments

Attention: Article looks long at word count, but remember that contains pretty long chunks of code.

Disclaimer: While my work in this series draws inspiration from the IBCS® standards, I am not a certified IBCS® analyst or consultant. The visualizations and interpretations presented here are my personal attempts to apply these principles and may not fully align with the official IBCS® standards. I greatly appreciate the insights and framework provided by IBCS® and aim to explore and learn from their approach through my own lens.

The Power of Expression in Data Reporting

In the world of business intelligence (BI) and data reporting, the ability to express data effectively can make or break the decision-making process. Amid an overwhelming flow of information, data must not only be analyzed but also communicated in a way that drives insight, action, and understanding. This is where the International Business Communication Standards (IBCS) framework comes into play, particularly its “Express” component within the SUCCESS acronym: Say, Unify, Condense, Check, Express, Simplify, Structure . The “Express” component is the critical bridge between data and comprehension, focusing on how data is visualized and presented.

At the heart of Express lies a simple question: How can we present data so that it is understood quickly and without misinterpretation? The answer is not just about using charts and tables but also about selecting the right types of visualizations that align with the information being conveyed. Leland Wilkinson’s Grammar of Graphics provides a theoretical backbone to this approach by laying out the essential building blocks of effective visual communication. Together, the principles from IBCS and the Grammar of Graphics guide us in transforming raw data into powerful visual narratives.

IBCS and the Grammar of Graphics: A Perfect Synergy

The IBCS framework emphasizes standardization and clarity in how information is visualized, calling for the replacement of ineffective chart types and encouraging the use of comparisons and explanatory visuals. This aligns well with Wilkinson’s Grammar of Graphics , which provides a systematic approach to visualizing data through a combination of geometric shapes, scales, and aesthetic properties. The Grammar of Graphics builds a foundation where every visual element — whether a point, line, or bar — serves a purpose and contributes to the clarity of the message.

These two frameworks together empower BI practitioners to not only present data but to express it in a way that makes patterns, comparisons, and insights obvious. This chapter will explore how the Express component of IBCS, complemented by the Grammar of Graphics , can turn confusing reports into clear, actionable data presentations.

Choosing the Right Object Types: Charts and Tables

One of the foundational elements of effective data presentation is selecting the correct type of visualization. According to the IBCS standards, charts and tables should be used strategically to express data in the clearest, most impactful way. Each chart type has its own strengths, and choosing the wrong one can lead to confusion, misinterpretation, or even worse, misleading conclusions. This section will focus on how to align chart types with IBCS guidelines and how the Grammar of Graphics can assist in structuring these visuals.

The Role of Appropriate Object Types

IBCS emphasizes simplicity and clarity, which translates into using visualization types that naturally align with the type of data you’re working with. The goal is to make the relationships, patterns, and insights in the data immediately apparent to the audience.

• Bar Charts : Bar charts are the workhorse of data visualization. They are ideal for showing comparisons, such as revenue across different regions or sales figures over several months. IBCS recommends horizontal bar charts to compare categories and vertical bar charts for time series data.
• Line Charts : Line charts excel at showing trends over time. In scenarios where you need to express changes, such as stock prices over a year or temperature changes, line charts are much more effective than other types like pie or radar charts.
• Tables : While charts help visualize data trends, tables are best suited for presenting precise numbers. IBCS guidelines advocate using tables when exact figures matter more than the visual trends, such as financial reports or performance metrics. A well-designed table that adheres to IBCS principles has a clear structure, avoids clutter, and presents data in a way that makes comparisons simple.

Transforming a Report with IBCS Principles

Let’s look at an example of transforming a poorly chosen chart type into a more effective IBCS-compliant visualization:

Before : Imagine a report that uses a pie chart to compare market share across different regions. While pie charts are common, they are not IBCS-compliant and make it difficult to compare exact proportions, especially when the differences are small.

After : By applying IBCS standards, we replace the pie chart with a horizontal bar chart . The bar chart not only allows for easier comparison of regions side by side but also makes it immediately clear which region has the largest or smallest market share. This simple change transforms the clarity and effectiveness of the report.

The Grammar of Graphics Approach

Leland Wilkinson’s Grammar of Graphics provides a framework to build visuals by combining geometries , scales , and aesthetics in a systematic way. In our example, the use of a bar geometry and the scale of the market share on the horizontal axis creates an immediately interpretable visual. This modular approach ensures that every element in the chart contributes to the clarity and overall goal of effective communication.

Eliminating Inappropriate Chart Types

In data visualization, some chart types are popular but not effective at conveying clear, actionable insights. The IBCS standards discourage the use of these chart types because they often distort information, waste space, or make comparisons difficult. Here’s how to eliminate these inappropriate chart types and replace them with more effective alternatives.

1. Replacing Pie and Donut Charts with Bar Charts

Before : Pie or donut charts are often used to represent proportions, such as sales by region. However, these charts make it difficult to compare slices accurately, especially when the differences are small.

After : Replace the pie or donut chart with a horizontal bar chart . Bar charts are much easier to read and allow for more precise comparisons between categories.

Replacing Gauges and Speedometers with Simple Line Charts

Before : Gauges or speedometers are often used in dashboards to show a single metric, like customer satisfaction or profit margins. However, they consume a lot of space and make it hard to track changes over time.

After : Replace gauges with a simple line chart that shows the trend of the metric over time. This not only conveys the current status but also provides context for how the metric is performing.

Replacing Radar Charts with Grouped Bar Charts

Before : Radar charts are used to compare multiple variables across categories, such as department performance metrics. However, the circular design is hard to interpret and makes comparisons less intuitive.

After : Replace radar charts with a grouped bar chart that presents the same data side by side. This allows for much clearer comparisons across categories and metrics.

Replacing Spaghetti Plots with Small Multiples or Line Charts

Before : Spaghetti plots with multiple overlapping lines make it difficult to follow individual trends, particularly when there are too many lines on the same chart.

After : Use small multiples (separate, simpler line charts for each category) or break down the plot into fewer, clearer line charts. This allows for easier interpretation of each individual trend.

Replacing Traffic Lights with Variance Analysis Charts

Before : Traffic lights (red, yellow, green) are often used to show status or performance indicators. While simple, they oversimplify complex data and lack context.

After : Replace traffic lights with a variance analysis chart that shows actual values against targets, enabling a more nuanced understanding of performance.

In each of these examples, we’ve replaced ineffective visualizations with IBCS-compliant alternatives that enhance clarity and make comparisons easier. By aligning with IBCS standards and leveraging concepts from the Grammar of Graphics , we ensure that data is expressed in a way that supports clear and informed decision-making.

Optimizing Data Representations

In data presentations, the way information is structured and represented can make all the difference. While it’s tempting to rely on lengthy textual descriptions or overly complex visuals, the IBCS standards encourage using quantitative representations wherever possible. Numbers, charts, and visualizations convey information more directly than text, and when done right, they can eliminate ambiguity and speed up understanding. This section will discuss how to optimize data representations according to IBCS principles and make use of quantitative visuals to avoid reliance on text-heavy slides.

Why Quantitative Representations Matter

Visualizing data quantitatively rather than explaining it in words provides immediate clarity and facilitates quicker decision-making. Consider a slide overloaded with paragraphs of text explaining key performance indicators (KPIs). It forces the audience to read and interpret, which slows down comprehension. In contrast, well-constructed charts, tables, or graphs can convey the same information in seconds.

IBCS emphasizes minimizing text and replacing it with visual elements that communicate the data clearly and effectively. This not only reduces cognitive load but also ensures the information is perceived accurately.

Example: Replacing Text-Heavy Slides with Charts

Before : Imagine a presentation slide with paragraphs of text explaining the company’s revenue growth over several years. The text describes the revenue trajectory and highlights which years saw increases or decreases.

After : Instead of text, replace this explanation with a simple line chart that clearly shows the revenue trend over time. A visual like this is much easier to understand at a glance, as it provides a direct view of the data without the need for lengthy descriptions.

This line chart immediately communicates the trend in revenue growth, making it clear which years saw increases and where the dips occurred — something that would have taken several paragraphs to explain in words.

The Role of the Grammar of Graphics

Leland Wilkinson’s Grammar of Graphics emphasizes the structured combination of elements such as scales , aesthetics , and geometries to create clean, informative visuals. In the example above, the line geometry and the use of scales on both the x-axis (years) and y-axis (revenue) allow for precise interpretation of the data. This approach transforms raw data into an easily digestible visual story that speaks for itself.

Avoiding Text-Only Slides

IBCS encourages replacing text-heavy slides with visuals wherever possible, but this doesn’t mean removing all text. The key is to balance text and visuals so that the text provides context while the visual delivers the core message.

For example, consider a slide that lists key performance indicators (KPIs) with lengthy descriptions of each one. Instead of using large blocks of text, create a table that lists the KPIs alongside the relevant figures, with minimal explanation.

Before : A slide with long descriptions of KPIs, such as:

• “The customer satisfaction score has increased by 10% from the previous quarter.”
• “Sales conversion rates are up by 15%, reaching the target of 75%.”

After : A simple chart that presents the KPIs clearly:

This visualized table allows the audience to immediately see the comparison between current performance and targets without the need for long explanations.

Best Practices for Optimizing Visuals

When optimizing your visuals, keep in mind these best practices, which are in line with both IBCS standards and the Grammar of Graphics :

• Simplicity : Strip away unnecessary details, labels, and decorative elements. Only include what is needed to communicate the data.
• Focus on Comparisons : Ensure that your visual enables clear comparisons, whether that’s between time periods, categories, or variables.
• Precision : Use scales and axes that accurately represent the data. Avoid distortions that can mislead the viewer.
• Balance of Text and Visuals : When text is necessary, keep it concise and complementary to the visual. Avoid long paragraphs and focus on what the audience needs to understand.

Enhancing Comparisons

One of the most powerful ways to make data meaningful is through comparisons. IBCS emphasizes the importance of showing comparisons clearly, whether between different scenarios, time periods, or variables. Comparisons help uncover trends, outliers, and relationships that would otherwise remain hidden. This section focuses on how to effectively incorporate comparisons into your reports, leveraging both IBCS standards and the Grammar of Graphics .

Why Comparisons are Critical

Without comparisons, data lacks context. For example, knowing that a company made $50 million in revenue last year is valuable, but it’s even more informative when compared to the previous year’s revenue, the industry average, or the company’s target.

Comparisons can be added in a variety of forms, such as:

• Time Comparisons : Comparing performance across different time periods (e.g., this quarter vs. last quarter).
• Scenario Comparisons : Showing different outcomes under various scenarios (e.g., best case, worst case, and expected case).
• Variance Analysis : Highlighting the difference between actual and target performance.
• Category Comparisons : Comparing different product lines, regions, or departments.

Example: Adding Variance Analysis for Target vs. Actual

Before : A report shows actual sales figures but doesn’t provide any context or comparison to targets.

After : By adding variance analysis  — comparing actual sales to target values — the report becomes much more meaningful. The audience can instantly see which regions met or missed their targets.

In this chart, we clearly see how each region performed against its target. The use of a variance analysis chart, where actual values are compared to targets using error bars, is a perfect way to communicate this comparison. The Grammar of Graphics enhances this process by using bars to represent actual performance and error bars to indicate target values. This direct comparison between actual and target performance makes it easy for the audience to spot areas of concern or success.

Enhancing Comparisons with Scenario Analysis Over Time

Before : A business report might present a single revenue forecast with no indication of uncertainty or alternative scenarios. This lacks context and doesn’t provide decision-makers with a full understanding of potential risks and opportunities.

After : By creating a scenario analysis line chart over time , we can show three scenarios — best case, expected case, and worst case — for a given metric (e.g., revenue) over several years. This allows stakeholders to see how different scenarios unfold and compare the potential outcomes in a more comprehensive way.

Interpreting the Scenario Analysis Over Time

In this scenario analysis, the best case scenario shows the most optimistic projection, where revenue grows consistently year after year. The expected case is a more conservative forecast with moderate growth, while the worst case anticipates a decline in revenue. The line chart makes it easy to compare these three scenarios over time, helping stakeholders understand the potential range of outcomes.

The Role of Grammar of Graphics in Scenario Analysis

This chart uses the line geometry to show trends over time for each scenario. The color aesthetic is used to differentiate the scenarios clearly, while the x-axis (years) and y-axis (revenue) allow the viewer to track changes over time. By using a consistent scale for all scenarios, we ensure that the audience can easily compare the growth or decline across the different scenarios.

Best Practices for Scenario Analysis Over Time

• Consistent Time Axis : Ensure that the time axis is the same for all scenarios, so that each scenario is directly comparable over the same period.
• Use Distinct Colors : Choose distinct and meaningful colors for each scenario (e.g., green for best case, red for worst case), so the viewer can easily differentiate between them.
• Highlight Key Points : Use markers (points on the line) to emphasize key moments in the forecast, such as sharp increases or decreases.

Small Multiples for Time Comparisons

Another effective technique for enhancing comparisons is the use of small multiples . Instead of cramming multiple lines into one chart (which can lead to spaghetti plots), small multiples create separate panels for each variable or time period, making comparisons across time much clearer.

Before : A single line chart shows revenue trends for multiple regions, with overlapping lines creating visual clutter.

After : Using small multiples, each region’s revenue trend is shown in a separate panel, making it easier to spot trends within each region while still allowing comparisons across regions.

Using facet grids creates a cleaner, more focused comparison of revenue trends for each region. This method keeps the charts easy to read, and the consistent scales across panels allow for straightforward comparisons between regions.

Best Practices for Effective Comparisons

When adding comparisons to your reports, here are some IBCS-aligned best practices to follow:

• Use Clear Scales : Ensure that all charts using comparisons have the same scale. Inconsistent scales can mislead the viewer and obscure important differences.
• Visualize Variances : Whenever possible, show the difference between actual and expected values, not just the raw numbers. Variance bars, error bars, and side-by-side comparisons are excellent for this.
• Avoid Overlapping Data : Use small multiples or grouped charts to break down complex datasets. This makes it easier for the audience to follow each variable or time series.
• Ensure Readability : Simplify the visual layout so that the key comparison is obvious at first glance. Avoid excessive labels or embellishments that distract from the main message.

Explaining Causes: Structure and Clarity

In data reporting, one of the most important tasks is to not only present data but to explain why certain outcomes occur. The IBCS standards recommend using tree structures to visually illustrate cause-and-effect relationships between key metrics. This helps decision-makers quickly understand the underlying factors that drive performance.

A tree structure is a hierarchical visual where a top-level metric is broken down into its contributing components. For example, profit can be broken down into its drivers, such as sales and costs . This method provides a clear visual flow, helping the audience trace back key figures to their source metrics.

In this section, we’ll explore how to use tree structures to explain causes, leveraging patchwork in R to create a multi-level visualization that breaks down a top metric into its sub-components over time.

Using Tree Structures to Explain Causes

Tree structures represent how a key metric is influenced by its underlying components, visually linking them in a cause-and-effect hierarchy. In a typical scenario, profit might be the top-level metric, which is influenced by sales and costs . These components can further be broken down into detailed metrics like units sold , price per unit , and fixed or variable costs .

This kind of breakdown not only shows what’s happening but also why it’s happening, making it easier for stakeholders to identify the drivers of success or areas of concern.

Example: Visualizing Profit Breakdown Using Patchwork

Let’s break down a company’s profit into its two key drivers: sales and costs . Each will be represented by its own chart, showing values across several quarters. Using the patchwork library, we’ll combine these charts into a tree structure, with profit at the top and sales and costs  below.

Before : In a typical report, profit, sales, and costs might be presented as individual, disconnected charts or numbers, without any clear visual indication of how they relate to each other.

After : We use a tree structure to link these metrics together, showing how profit is directly influenced by changes in sales and costs over time.

Here’s how you can create this structure in R:

Interpreting the Tree Structure

• Profit is placed at the top, showing how it evolves over four quarters (Q1–Q4).
• Sales and Costs are positioned below it, illustrating how these two components contribute to the overall profit.
• By linking these metrics visually, decision-makers can clearly see how changes in sales or costs directly affect  profit .

Expanding the Tree Structure

To provide even deeper insights, we can break down sales and costs into more specific components. For instance, sales can be split into units sold and price per unit , while costs can be divided into fixed and variable costs . This expanded tree structure helps the audience trace every dollar of profit back to its root causes.

Expanded Interpretation

• Sales is further broken down into units sold and price per unit , showing how both contribute to total sales across the quarters.
• Costs is split into fixed costs (which remain constant) and variable costs (which fluctuate), illustrating how each cost type impacts total costs.
• This expanded tree structure provides a deeper understanding of the components driving profit, allowing for a granular analysis of what’s affecting each metric.

Best Practices for Tree Structures in IBCS

• Start with the Key Metric : Place the top-level metric (e.g., profit) at the top of the structure and gradually break it down into its components.
• Show Time Trends : Using consistent time periods (e.g., quarters) across all metrics makes comparisons easier and reveals trends.
• Use Visual Links : Tree structures work best when they visually connect the metrics, clearly showing how each component contributes to the overall result.
• Keep the Layout Simple : Ensure the tree structure is easy to follow, with each chart clearly labeled and connected to its related metrics.

Beyond using tree structures to break down key metrics, other critical techniques for explaining causes in data reporting involve revealing correlations and clusters . These methods help uncover relationships between variables and group data points that share similar characteristics, allowing for deeper analysis of performance drivers.

Using Correlations to Reveal Relationships

In business reporting, it’s important to explain the relationships between different variables. For instance, you might want to know whether increasing advertising spend is correlated with an increase in sales. Correlation visualizations help demonstrate these connections, showing how one variable influences another.

Example: Visualizing Correlation Between Advertising Spend and Sales

Before : A report might present advertising spend and sales as separate figures or in separate charts, leaving it up to the reader to interpret any relationship.

After : A correlation scatter plot shows how changes in advertising spend are linked to sales, making the relationship between the two variables easy to interpret. A positive correlation, for example, could suggest that increasing advertising spend leads to higher sales.

Interpreting the Correlation Plot :

• Each point represents the relationship between advertising spend and sales for a particular period.
• The trend line shows the general direction of the relationship: a positive slope indicates that higher advertising spend correlates with higher sales.
• This visualization helps decision-makers assess whether investing more in advertising could drive additional sales, which might not be clear from viewing the figures in isolation.

Using Cluster Analysis to Group Data

Another powerful way to explain causes is through cluster analysis , which helps identify patterns or segments in your data. By grouping data points with similar characteristics, cluster analysis can reveal insights about different customer behaviors, product performance, or regional trends.

Example: Clustering Customer Purchase Behavior

Before : A report might list customer purchase behavior data by region, but it doesn’t reveal any patterns or similarities between different regions.

After : A cluster analysis plot groups customers based on similar purchase patterns, helping identify which regions or segments behave similarly, and how they differ from others. This provides actionable insights into regional strategies or product offerings.

Interpreting the Cluster Analysis :

• Each point represents a customer’s purchase amount in a given region.
• Color-coded clusters show which customers are grouped together based on similar purchasing behaviors. For example, regions like Asia might have higher purchase amounts than South America .
• Clustering allows for targeted actions, such as focusing marketing efforts on high-purchasing clusters or understanding what drives differences between segments.

Combining Tree Structures, Correlations, and Clusters

Tree structures, correlations, and clusters offer complementary ways to explain causes in data reporting:

• Tree Structures provide a hierarchical breakdown of metrics, showing how top-level results are derived from underlying factors.
• Correlations reveal relationships between different metrics, showing how changes in one variable may influence another.
• Clusters group similar data points together, highlighting patterns or segments that may not be obvious in the raw data.

Together, these techniques provide a rich, multi-faceted explanation of business performance, helping stakeholders understand both what is happening and why it’s happening.

Best Practices for Explaining Causes with Correlations and Clusters

• Highlight Relationships : When two variables are related, use correlation plots to make this relationship visually clear, especially when decision-makers need to see how one factor drives another.
• Cluster Similar Data : Use clustering when it’s important to group data points by similar behaviors or characteristics. This is especially useful for segmenting customers, regions, or product performance.
• Combine with Tree Structures : Use tree structures to provide the hierarchical context and breakdowns of key metrics, and enrich the analysis with correlation and cluster visuals to show deeper relationships or patterns.

Expressing with Purpose

Throughout this chapter, we have delved into the importance of using IBCS standards to enhance the way data is expressed in business reporting. As we’ve seen, the clarity and effectiveness of a report depend heavily on the proper selection of visualizations and their alignment with best practices. The IBCS framework’s emphasis on appropriate chart types , clear comparisons , and visual hierarchy transforms raw data into insightful, actionable information.

In the fast-paced environment of business intelligence, where decision-makers need to comprehend data quickly and accurately, the ability to express information clearly is critical. Reports that fail to meet these standards can lead to misinterpretation, confusion, or missed opportunities. By adhering to IBCS guidelines, you ensure that data reports are:

• Clear and focused : Free of unnecessary chart types that clutter or obscure insights.
• Consistent and standardized : Allowing stakeholders to easily understand, compare, and analyze the information without needing extra explanations.
• Actionable : Designed to emphasize key comparisons, causes, and insights that guide decisions.

These principles are not just about creating aesthetically pleasing charts but about communicating the right message with impact. Whether it’s ensuring your visuals provide clear comparisons, or using tree structures to explain causes, the IBCS standards provide a systematic approach to making data understandable and insightful.

Looking Ahead: The Importance of Integrating IBCS in Your Reporting

As we progress through this series on adapting IBCS standards into reporting, it’s important to recognize that the full power of IBCS lies in consistent application. By continuing to integrate these principles into every report, you’ll build a robust framework that delivers accurate and meaningful data to decision-makers.

But we’re not done yet! There are still two more chapters to go in this series, where we’ll dive deeper into other essential aspects of IBCS reporting. After completing the series, I’ll provide a comprehensive tutorial and framework that outlines how to choose the correct visualizations, validate them against IBCS standards, and adapt these guidelines to your specific reporting needs.

This final guide will serve as a step-by-step manual to ensure that every report you create is IBCS-compliant , leading to clearer, more effective communication in your organization.

Express to Impress: Leveraging IBCS Standards for Powerful Data Presentations was originally published in Numbers around us on Medium, where people are continuing the conversation by highlighting and responding to this story.

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