imc business plan 2023

IMC Business Plan 2023 PDF Download

Download IMC Busines Latest Full Business MLM Plan PDF for free – International Marketing Corporation Income and Business Plan PDF

This post will provide you with a PDF of the complete IMC Business Plan.  You can find the latest Marketing and Business Plan for IMC Company,  which you can also download in PDF format   at the end of the post.

IMC is a product-based network marketing company , which is a well-known direct-selling company in India. It was started in 2007 and its head office is in Ludhiana, Punjab.

IMC stands for International Marketing Corporation . Ashok Bhatia is the chairman and Satyan Bhatia is the managing director of IMC.

IMC got registered under MCA on 31 December 2013 from Ludhiana, Punjab. IMC products list consists of Health Care, Agriculture products, Personal Care, and Home Care category products.

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IMC Business Plan

Anyone can join IMC as a Distributor or Associate and being an Associate, Every person has to perform two major tasks to earn from it.

1. Product Selling

After becoming an Associate, the company provides the product at a lower price, which is known as Distributor price (DP) and by selling that product in MRP, you can earn a good amount of retail profit.

The retail profit can be calculated by the following formula:

2. Recruitment

The second task to earn more is recruiting new people. To earn passive income as well as active income, distributors need to recruit more people in the downline.

As per Direct Selling Guidelines , earnings are always based on the product purchase, which can be a personal purchase or downline purchase.

IMC Compensation Plan

IMC offers 17 types of Income to their Associates:

• Retail Profit
• Accumulative Performance Incentive
• Leadership Bonus
• Travelling Fund
• Chairman Star Fund
• Ambassador Star Fund
• Crown Ambassador Fund
• President Star Fund
• Crown Ambassador Star Fund
• Senior Crown President Star Fund
• Director Crown President Star Fund 0.25%
• Kohinoor Crown President Star Fund
• Special Meeting Fund
• Royal Annual Bonus

IMC Business Plan PDF Download

To understand more about it, you can download IMC business plan PDF by clicking the below button.

How to Join IMC?

To join IMC, a person can contact any existing distributor of IMC and ask them to enroll in the company.

To join, individuals should have documents such as Aadhar Card, Pan Card, and Bank Account.

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Integrated Marketing Communication Strategy Plan: 5 Examples

Table of Contents

What is a marketing communications strategy, what is a marketing communication channel, 5 steps to create an integrated marketing communication strategy from idea to implementation.

• Defining Objectives and Target Audience
• Selecting Communication Channels
• Crafting Consistent Messaging
• Implementation and Evaluation
• Refinement and Adaptation

Marketing Communication Strategies Examples

Advertising in integrated marketing communication strategy, direct marketing communication strategy in imc, importance of marketing communication strategy, conclusions.

In today’s hyper-connected world, a robust marketing communication strategy is paramount for any brand aiming to cut through the noise and reach its audience effectively. One of the most powerful approaches in this realm is Integrated Marketing Communication (IMC). Let’s delve into this strategy and explore its importance, examples, and the steps to create a winning IMC plan.

At its core, a marketing communications strategy is the blueprint that defines how a company will effectively communicate its messages to its target audience. It integrates various marketing channels to convey a cohesive brand message.

“A marketing communication strategy defines how a company communicates its messages. Channels, like TV or social media, deliver these messages.”

A marketing communication channel refers to the specific mediums or avenues through which a company delivers its messages to its audience. These channels can be diverse, encompassing both traditional and digital platforms. Traditional channels include print media, television, radio, and direct mail, while digital channels comprise websites, social media platforms, email, mobile apps, and search engines.

Crafting a robust channel of communication within a marketing strategy involves a meticulous selection process. It’s imperative to identify the most effective channels that resonate with the target demographic. A channel that works wonders for one brand might not yield the same results for another. Hence, understanding audience preferences, behaviors, and consumption patterns is crucial in channel selection.

A well-thought-out communication marketing strategy carefully selects and optimizes these channels to ensure the message reaches the right audience at the right time. The strategy might involve a blend of various channels, creating an omnichannel experience for the audience, thereby enhancing brand visibility and engagement.

Moreover, an effective communication marketing strategy doesn’t merely focus on the selection of channels but also emphasizes the synchronization and consistency of messaging across these channels. Consistency in brand voice, tone, and message across various communication channels reinforces brand identity and fosters trust among consumers.

By leveraging an appropriate mix of communication channels and aligning them within a cohesive strategy, businesses can effectively engage with their audience, amplify brand messages, and drive desired actions, ultimately contributing to their overall marketing objectives.

• Defining Objectives and Target Audience : Understand the marketing communication strategy goals and the audience to tailor messages effectively.
• Selecting Communication Channels : Choose the mix of channels that align with the audience’s preferences.
• Crafting Consistent Messaging : Ensure the message remains cohesive across all selected channels.
• Implementation and Evaluation : Execute the plan and continuously assess its effectiveness to make necessary adjustments.
• Refinement and Adaptation: Stay agile and adapt the strategy based on insights gained through evaluation.

Integrated Marketing Communication Strategy combines various strategies for all marketing communication channels with IMC tactics into an omnichannel comprehensive marketing plan.</з>

The five main components of Marketing Communication include: advertising to deliver mass media communication ad messages, direct marketing for individual personalized communications, public relations (PR) for brand communications and relationships with community, online digital marketing, and offline traditional media marketing communications. Each of these components is an independent marketing strategy and a part of the overall marketing strategy. Here are these top 5 marketing communication strategy examples.</з>

Traditional and digital yet impactful, advertising remains a cornerstone of IMC. It involves strategically placing messages through various mediums to reach the intended audience. Advertising campaigns are paid media buying. Ad is a message or message sequence shown to many peaple many times at a specific time and place. Advertising strategy includes defining target audience, choosing media placement, calculating budgets and media reach, creating ad copy, launching ad campaigns, and analyzing results, and adjusting strategy. </з>

• Advertising Communication Strategy Examples
• Goal: Increase sales of retail products, new cellphone models.
• Online Advertising Strategy Plan Example
• Target Audience: people who are interested in buying a new smartphone online.
• Digital Channel: Online ads on Instagram and Facebook 
• Placement: NewsFeed Post and Stories
• Budget: $1000
• Potential Reach: 100,000 
• Interaction Clicks: 1000
• Message: Text + Image + Link 
• Traditional Advertising Strategy Plan Example
• Target Audience: people who are interested in tech and smartphones.
• Traditional Channel: Print ad in Tech Magazine
• Placement: Half Page
• Potential Reach: 50,000 
• Customer Interactions: undefined
• Message: Text + Image 

Direct marketing involves personalized communication with potential customers, utilizing channels like personal conversations, direct sales, phone calls, emails, text messages, or targeted QR codes. Direct marketing is also known as

One-to-One Marketing or Real-Time Marketing

communications. Utilizing tools like ClearLine apps can streamline and enhance this process, ensuring seamless communication with the audience, delivering instant measurable results for any direct to consumer business.

• Direct Marketing Strategy Example
• Target Audience: store visitors who are interested in buying a new smartphone.
• Channel: ClearLine marketing apps
• Placement: text messages, SMS, email, QR codes. 
• Budget: $79
• Customer Interactions: 1000

Public Relations Content Marketing and Global PR Campaigns

Public relations focus on managing the brand’s image and reputation. Content marketing and global PR campaigns play a crucial role in shaping consumer perception.

• Public Relations Strategy Example
• Blog posts and social media marketing
• Press Release for news media
• Media production and video content
• Brand marketing campaigns
• Social listening
• Influencer Marketing
• User Generated Content 
• Events and Sponsorships
• Partnerships and collaborations
• Community Outreach and Supporting Programs
• Investors relations
• Government relations

Digital Integrated Marketing Communication Strategy

In the digital age, this strategy leverages online platforms and technologies to connect with audiences, utilizing social media, websites, and targeted digital ads. Digital marketing communication strategy includes Advertising, Direct marketing, and Public relations campaigns using digital media.

Digital Marketing Communication Strategy Example

• Online Advertising, pay per click (PPC)
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Paid Social Media
• Social Media Marketing (SMM)
• Affiliate Marketing
• Email Marketing
• SMS Marketing
• QR Code Marketing

Traditional Marketing Communication Channel

Despite the digital surge, traditional methods like TV, radio, and print ads still hold sway in reaching specific demographics effectively. Traditional marketing communication strategy includes Advertising, Direct marketing, and Public relations campaigns using traditional media.

• Out of Home Advertising (OOH). Billboards, transport ads, and signage in high-traffic areas. 
• Digital Out-of-Home Advertising (DOOH). Digital Signature, digital billboards, transport screen ads, kiosk ads.
• Print ads: magazines, journals, fliers.
• Broadcast marketing: TV ads, Radio ads.

A robust marketing communication strategy is vital for businesses to convey their message clearly, consistently, and effectively. Understanding the marketing communication mix is crucial. A balanced combination of advertising, direct marketing, PR, digital marketing, and traditional media ensures a comprehensive approach.

In a dynamic marketing landscape, an Integrated Marketing Communication strategy is the linchpin for brands aiming to resonate with their audience. By embracing diverse channels, crafting compelling messages, and adapting to changing trends, businesses can carve a path towards sustained success.

• About the Field
• Generalist MCM
• Marketing Communication
• Strategic and Organizational Communication
• Market Research and Analytics
• Admissions Overview
• Student Experience
• Career Overview

MASTER OF COMMUNICATION MANAGEMENT ONLINE

How to Develop an Integrated Marketing Communications Plan

November 15, 2023

View all blog posts under Articles

When weighing various marketing approaches, integrated marketing communications — in which organizations integrate their messaging across multiple channels, such as advertising, sales promotions, social media and public relations — has some appealing advantages.

According to online advertising firm AdRoll, integrated marketing communications:

• Improves the effectiveness of marketing campaigns and can strengthen brand loyalty
• Builds brand awareness by increasing the number of times consumers are made aware of a message
• Can save money through the use of a single consistent message across an array of communications channels

The key to rolling out an effective campaign across multiple platforms is an integrated strategy. If you’ve been considering improving your marketing communications expertise by enrolling in a graduate program, such as an online Master of Communication Management (MCM) degree program , it can be helpful to be familiar with how to build an integrated marketing communications strategy to keep your efforts on track and drive results.

1. Identify Your Customer

The first step in developing an integrated marketing communications strategy is to determine your audience. Consider demographic factors, such as education level, gender, income, age, race and geographic location. Then, think about behavioral and psychological traits, including things like interests, hobbies and values. Take the time to hone a highly targeted customer profile.

In some cases, you may have more than one customer profile for a given campaign. In those cases, be sure to complete each of the following steps for each profile, as every customer profile requires a tailored strategy in the communications plan.

2. Set Clear Objectives

In addition to knowing your customer, understanding your objectives is key to a successful integrated marketing communications strategy. Are you looking to drive revenue, build brand awareness, develop customer affinity or expand your reach? Once you’ve identified a general objective, flesh it out into SMART marketing goals.

According to digital marketing firm Smart Insights, the SMART mnemonic stands for:

• S Make goals detailed enough to enable identification of issues or opportunities.
• M Ensure that goals can have an applicable quantitative or qualitative metric.
• A Lay out goals in ways that can realistically lead to action.
• R Make sure that goals are applicable to the issues a marketing strategy is addressing.
• T ime-bound. Set time periods for goals so that you can review achievement.

Examples of SMART marketing goals are as follows:

• Generate 1,000 customer inquiries for a firm’s services within 10 months.
• Boost sales calls by 15% each quarter.
• Increase customer subscriptions by 50,000 within one year.
• Issue three press releases every month.

3. Craft the Campaign

Now that you’ve identified your target audience and set effective goals for the campaign, you’re ready to make strategic communications decisions. Marketing Insider Group recommends that you think seriously about which channels to focus on, and it emphasizes the importance of factors such as:

• Knowing the channels where your target audience consumes content
• Establishing a marketing budget and considering the potential return on investment of different channels
• Becoming knowledgeable about the channels that competitors use

One of the key functions of an integrated marketing communications strategy is to enable you and your team to tailor content for each of your selected channels, while maintaining a consistent message. By using the same content in different ways across multiple channels, you create cohesion and may be able to save money by minimizing the need for multiple creative assets.

4. Measure Your Success

Before launching the campaign, decide which key performance indicators (KPIs) you plan to use to measure results. Analytics firm Kissmetrics recommends using A/B testing to determine which web pages, emails or other marketing vehicles drive the best performance.

For example, an organization can implement tracking to measure how well coupons and promo codes convert across different platforms and partners. Maintaining open lines of communication within your team is also important because that makes it easier for everyone to stay nimble and adjust the campaign as analytical data becomes available.

Thanks to the rapid evolution of content technology, marketers have more platforms to choose from than ever before. Having an integrated marketing communications strategy makes it possible to manage a coordinated campaign across the specific platforms where your customers spend time.

5. Refine and Repeat

After executing an integrated marketing communications strategy, it’s critical to assess and revise the strategy and continue to improve it. Marketing firm Paradox Marketing notes the importance of keeping strategies flexible and using strategies that can be modified or optimized.

A 2021 report in WebProNews suggests regularly reviewing marketing plans to gather information that could lead to strategy refinement. For example, review of an integrated marketing communications strategy could include the following:

• Conducting research to remain up to date on current customer characteristics and become knowledgeable about potential new customers
• Analyzing individual marketing channels to ensure that each is still effective
• Recognizing new trends to incorporate into a revised plan

Your Future in Marketing Communications

As digital technology continues to expand the potential avenues for communication, having the ability to formulate integrated marketing communications strategies will be invaluable to all types of organizations. Working on integrated strategies could also be a rewarding way to apply your communications and marketing skills in a meaningful career. If you have an interest in enhancing your communications expertise, explore the USC online masters in communication management . Positioning students to become communications leaders, the program could help you achieve your career ambitions. Take the first step toward career advancement today.

Recommended Readings

Digital Marketing Communication Trends

The Future of Digital Marketing in a Millennial World

Using Audience Analysis for Better Marketing Communication

AdRoll, “Integrated Marketing: What It Is and Why It Matters”

Kissmetrics, Why You Need to Do A/B Testing

Marketing Insider Group, “How to Identify the Right Digital Marketing Channels for Your Business”

Paradox Marketing, “7 Steps to a Better Integrated Marketing Communication”

Smart Insights, “How to Define SMART Marketing Objectives”

WebProNews, 5-Step Guide to Successfully Reviewing Your Marketing Plans

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