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Top 40 Most Popular Case Studies of 2021

Two cases about Hertz claimed top spots in 2021's Top 40 Most Popular Case Studies

Two cases on the uses of debt and equity at Hertz claimed top spots in the CRDT’s (Case Research and Development Team) 2021 top 40 review of cases.

Hertz (A) took the top spot. The case details the financial structure of the rental car company through the end of 2019. Hertz (B), which ranked third in CRDT’s list, describes the company’s struggles during the early part of the COVID pandemic and its eventual need to enter Chapter 11 bankruptcy. 

The success of the Hertz cases was unprecedented for the top 40 list. Usually, cases take a number of years to gain popularity, but the Hertz cases claimed top spots in their first year of release. Hertz (A) also became the first ‘cooked’ case to top the annual review, as all of the other winners had been web-based ‘raw’ cases.

Besides introducing students to the complicated financing required to maintain an enormous fleet of cars, the Hertz cases also expanded the diversity of case protagonists. Kathyrn Marinello was the CEO of Hertz during this period and the CFO, Jamere Jackson is black.

Sandwiched between the two Hertz cases, Coffee 2016, a perennial best seller, finished second. “Glory, Glory, Man United!” a case about an English football team’s IPO made a surprise move to number four.  Cases on search fund boards, the future of malls,  Norway’s Sovereign Wealth fund, Prodigy Finance, the Mayo Clinic, and Cadbury rounded out the top ten.

Other year-end data for 2021 showed:

• Online “raw” case usage remained steady as compared to 2020 with over 35K users from 170 countries and all 50 U.S. states interacting with 196 cases.
• Fifty four percent of raw case users came from outside the U.S..
• The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines.
• Twenty-six of the cases in the list are raw cases.
• A third of the cases feature a woman protagonist.
• Orders for Yale SOM case studies increased by almost 50% compared to 2020.
• The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases.

CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

All of this year’s Top 40 cases are available for purchase from the Yale Management Media store .

And the Top 40 cases studies of 2021 are:

1.   Hertz Global Holdings (A): Uses of Debt and Equity

2.   Coffee 2016

3.   Hertz Global Holdings (B): Uses of Debt and Equity 2020

4.   Glory, Glory Man United!

5.   Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive

6.   The Future of Malls: Was Decline Inevitable?

7.   Strategy for Norway's Pension Fund Global

8.   Prodigy Finance

9.   Design at Mayo

10. Cadbury

11. City Hospital Emergency Room

13. Volkswagen

14. Marina Bay Sands

15. Shake Shack IPO

16. Mastercard

17. Netflix

18. Ant Financial

19. AXA: Creating the New CR Metrics

20. IBM Corporate Service Corps

21. Business Leadership in South Africa's 1994 Reforms

22. Alternative Meat Industry

23. Children's Premier

24. Khalil Tawil and Umi (A)

25. Palm Oil 2016

26. Teach For All: Designing a Global Network

27. What's Next? Search Fund Entrepreneurs Reflect on Life After Exit

28. Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

30. Project Sammaan

31. Commonfund ESG

32. Polaroid

33. Connecticut Green Bank 2018: After the Raid

34. FieldFresh Foods

35. The Alibaba Group

36. 360 State Street: Real Options

37. Herman Miller

38. AgBiome

39. Nathan Cummings Foundation

40. Toyota 2010

Case Study Topics: How to Uncover Engaging Subjects (+145 Topic Ideas)

In this article, you will uncover engaging case study ideas ranging from marketing strategies, educational innovations, business challenges, and management insights to probing the depths of human behavior in the media domain. Each topic is meticulously curated to provide students with a starting point for exploration and a catalyst for their own unique research endeavors.

From unlocking the secrets of successful branding to decoding intricate criminal justice cases, this article is a valuable resource for students seeking intriguing and relevant case study topics across different fields. Hire a paper writer if you’re trailing behind the schedule and assistance to keep up with the workload. 

How to Find a Case Study Topic (List of Topics)

Finding compelling case study ideas for students involves a thoughtful and strategic approach. Here's a step-by-step guide to help you discover an engaging case study topic:

Identify Your Interests

Begin by reflecting on your academic interests and the subjects that captivate you. A case study becomes more engaging when it aligns with your passion and curiosity.

Explore Current Trends

Stay updated on current trends, challenges, and debates within your field. Look for emerging issues that present opportunities for in-depth exploration and analysis.

Review Course Material

Revisit your course materials, textbooks, and class notes. Identify case study topics that resonated with you during your studies.

Check Academic Journals

Browse through academic journals related to your field. Investigate recent case studies published by researchers to identify gaps or areas that warrant further investigation.

Consider Real-World Problems

Look beyond the academic realm and consider real-world problems or challenges. Addressing practical issues can lead to impactful case studies with tangible solutions.

Brainstorm with Peers and Mentors

Engage in discussions with classmates, professors, or mentors. Collaborative brainstorming often sparks new ideas and provides valuable perspectives.

Evaluate Feasibility

Assess the feasibility of potential topics. Consider the availability of resources, data, and the scope of your research. Ensure that the chosen topic is manageable within the given timeframe.

Think Interdisciplinary

Explore interdisciplinary connections. Integrating insights from multiple disciplines can lead to innovative and holistic case study topics.

Seek Inspiration from Literature

Read relevant literature, articles, and books. Analyze existing case studies to identify gaps or areas where you can contribute new insights.

Connect with Industry Professionals

If applicable, connect with professionals in your field. Discussing real-world challenges with industry experts can inspire relevant and impactful case study topics.

Consider Ethical Implications

Ensure that your chosen topic aligns with ethical considerations. Case studies should adhere to ethical standards and respect the rights and privacy of individuals involved.

Remember that a well-chosen case study topic should be not only interesting to you but also relevant, feasible, and capable of contributing valuable insights to your field of study. Having trouble at this point? Our custom case study writing service can relieve you from any hurdles quickly and effortlessly. 

Have You Already Found a Great Case?

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Case Study Topics in Education

Explore the dynamic landscape of education through these compelling case study topics. From leveraging technology in classrooms to fostering inclusive practices, these topics offer a nuanced look at contemporary educational challenges. Integrating technology in primary education.

• The influence of classroom environment on student engagement.
• Evaluating the effectiveness of online learning platforms.
• Addressing socioeconomic disparities in education.
• Implementing inclusive education practices.
• Assessing the impact of teacher professional development programs.
• The role of parental involvement in student academic achievement.
• Exploring cross-cultural teaching strategies.
• Gamification in middle school education.
• Analyzing the benefits of project-based learning.
• Creating a culturally responsive curriculum.
• Examining the impact of standardized testing on education.
• Enhancing teacher-student communication in high schools.
• Designing effective strategies for classroom management.
• Investigating the relationship between school facilities and academic performance.

Sociology Case Study Topics

Find out about the impact of social media on interpersonal relationships, gender stereotypes in the workplace, and the dynamics of multiculturalism in urban communities. Each case study provides a window into social phenomena, relationships, and cultural dynamics.

• Impact of social media on interpersonal relationships.
• Analyzing the influence of gender stereotypes in the workplace.
• Exploring the dynamics of multiculturalism in urban communities.
• Case study on social class disparities in access to healthcare.
• Investigating the effects of mass media on public opinion.
• Examining the role of religion in shaping cultural norms.
• Case study on social movements and activism.
• Analyzing the impact of economic inequality on crime rates.
• Exploring the relationship between education and social mobility.
• Case study on urbanization and its effects on community structures.
• Analyzing the impact of family structure on child development.
• Exploring the phenomenon of social isolation in modern society.
• Case study on immigration and its societal implications.
• Investigating the influence of social networks on health behaviors.
• Examining the role of social institutions in shaping identity.

Environmental Science Case Study Topics

Delve into environmental science through these intriguing case study topics. Each case study provides a lens to examine the delicate balance of ecosystems and offers insights into sustainable solutions. To know more, check out our guide on how to write a case study with more insights into the process and hands-on tips from experts.

• Impact of deforestation on biodiversity.
• Case study on renewable energy solutions for urban areas.
• Analyzing the effects of climate change on coastal ecosystems.
• Examining the relationship between industrial practices and air quality.
• Investigating water pollution in urban watersheds.
• Case study on sustainable agriculture practices.
• Analyzing the impact of plastic pollution on marine life.
• Examining the effects of urbanization on local flora and fauna.
• Case study on wildlife conservation strategies.
• Investigating the role of environmental policies in waste management.
• Analyzing the impact of mining activities on soil quality.
• Case study on sustainable transportation solutions.
• Examining the effects of oil spills on coastal ecosystems.
• Investigating the relationship between population growth and resource depletion.
• Case study on urban green spaces and their impact on mental health.

Marketing Case Study Ideas

Analyze the effectiveness of influencer marketing, explore successful rebranding strategies, and delve into the impact of social media advertising on brand awareness. Each case study provides valuable insights into consumer behavior, branding strategies, and the evolving landscape of digital marketing.

• Analyzing the effectiveness of influencer marketing on consumer purchase decisions.
• Case study on successful rebranding strategies in the fashion industry.
• Examining the impact of social media advertising on brand awareness.
• Investigating the relationship between product packaging and consumer perception.
• Case study on viral marketing campaigns and their success factors.
• Analyzing the influence of celebrity endorsements on brand image.
• Examining the effect of pricing strategies on consumer behavior.
• Case study on cross-cultural marketing: challenges and success stories.
• Exploring the impact of e-commerce on traditional retail marketing.
• Case study on ethical considerations in marketing practices.
• Analyzing the role of storytelling in modern content marketing.
• Examining the effects of cultural diversity on global marketing strategies.
• Case study on the impact of customer reviews on brand reputation.
• Investigating the relationship between marketing and consumer trust.
• Case study on the future of personalized marketing in the digital age.

Case Study Topics for College Students

These case study topics cover a spectrum of academic disciplines and real-world scenarios, providing valuable insights and a foundation for comprehensive research. 

• Navigating the challenges of time management in college.
• Case study on balancing academic and extracurricular commitments.
• Analyzing the impact of peer pressure on college decision-making.
• Examining strategies for overcoming procrastination in college.
• Case study on coping with stress and mental health in college.
• Exploring the dynamics of college friendships and social circles.
• Case study on the transition from high school to college.
• Analyzing the influence of college majors on career paths.
• Examining the impact of technology on college learning environments.
• Case study on budgeting and financial management for college students.
• Exploring the role of internships in shaping future career prospects.
• Case study on the challenges of maintaining a healthy work-life balance in college.
• Analyzing the effects of college sports on student engagement and well-being.
• Examining the influence of cultural diversity on college campus dynamics.
• Case study on the evolving landscape of online education for college students.

Architecture Case Study Topics

Begin your architectural journey with these insightful case study topics dealing with design innovations, sustainable architecture, and the impact of cultural influences on architectural styles, providing a holistic view of the field. For more practical insights, please explore this guide on how to write a psychology case study . 

• Innovations in sustainable architectural design.
• Case study on the evolution of modern urban architecture.
• Analyzing the impact of cultural influences on architectural styles.
• Examining the role of technology in contemporary architectural practices.
• Case study on the preservation and adaptive reuse of historical buildings.
• Exploring the intersection of art and architecture in public spaces.
• Case study on the challenges and opportunities in green building design.
• Analyzing the effects of architectural design on community well-being.
• Examining the role of architects in shaping future smart cities.
• Case study on iconic architectural landmarks and their cultural significance.
• Exploring the integration of nature and architecture in eco-friendly designs.
• Case study on the social implications of affordable housing architecture.
• Analyzing the use of parametric design in cutting-edge architectural projects.
• Examining the role of architects in disaster-resistant building design.

Case study on the influence of architectural aesthetics on human behavior.

Business Case Study Topics

Study the intricacies of the business world with these insightful case study topics. Explore strategies for organizational success, the impact of globalization on business practices, and the dynamics of effective leadership.

• Navigating challenges in international business expansion.
• Case study on successful organizational change management.
• Analyzing the impact of digital transformation on business models.
• Examining the role of corporate social responsibility in business.
• Case study on strategies for effective crisis management in business.
• Exploring the dynamics of cross-cultural communication in business.
• Case study on the influence of leadership styles on organizational culture.
• Analyzing the effects of organizational structure on decision-making processes.
• Case study on innovation and adaptability in evolving business environments.
• Examining the role of ethics in shaping sustainable business practices.
• Case study on the implementation of data-driven decision-making in businesses.
• Exploring the impact of consumer behavior trends on marketing strategies.
• Case study on successful brand positioning and differentiation.
• Analyzing the effects of e-commerce integration on traditional retail businesses.
• Examining the role of emotional intelligence in effective business leadership.

Management Case Study Topics

Experience the complexities of management with these thought-provoking case study ideas. Face the managerial challenges and discover project management research topics , organizational behavior, and effective leadership in diverse contexts.

• Enhancing team collaboration and communication in project management.
• Case study on the role of emotional intelligence in effective leadership.
• Analyzing the impact of organizational culture on management practices.
• Examining the challenges and strategies of change management in organizations.
• Case study on the implementation of agile methodologies in project management.
• Exploring the dynamics of conflict resolution in team management.
• Case study on the influence of leadership styles on employee motivation.
• Analyzing the effects of diversity and inclusion in organizational management.
• Examining the role of technology in optimizing supply chain management.
• Case study on effective crisis management strategies for organizational resilience.
• Exploring the impact of remote work on team management and productivity.
• Case study on the successful implementation of strategic management initiatives.
• Analyzing the role of mentoring and coaching in talent management.
• Examining the effects of organizational structure on management decision-making.
• Case study on the integration of sustainability practices in supply chain management.

Applied Physics Case Study Topics

Study practical applications of physics with these enlightening case study topics. Explore real-world scenarios where principles of physics are employed to address challenges and drive innovations.

• Innovative applications of quantum physics in modern technologies.
• Case study on the role of physics in medical imaging techniques.
• Analyzing renewable energy solutions through applied physics.
• Examining the impact of physics in space exploration.
• Case study on materials science and its applications in engineering.
• Exploring the role of physics in advancing telecommunication technologies.
• Case study on nanotechnology and its applications in various industries.
• Analyzing the principles of fluid dynamics in engineering and technology.
• Case study on the use of physics in optimizing transportation systems.
• Exploring the applications of acoustics in audio technology and design.
• Case study on the role of physics in developing sustainable energy sources.
• Analyzing the use of optics in modern communication systems.
• Case study on the applications of physics in medical therapies and treatments.
• Exploring the principles of thermodynamics in industrial processes.
• Case study on the intersection of physics and computer science in simulations.

MBA Case Study Topic Ideas

From financial management to organizational strategy, these topics provide a comprehensive view of challenges and opportunities in the business world. If some of the topics are too difficult, use our MBA essay writing service for better results and more free time for you.

• Case study on financial risk management in multinational corporations.
• Analyzing the impact of corporate governance on organizational success.
• Examining strategic human resource management practices in global companies.
• Case study on the role of innovation in reshaping business models.
• Exploring the dynamics of mergers and acquisitions in the corporate landscape.
• Case study on the implementation of sustainable business practices in MBA programs.
• Analyzing the effects of globalization on supply chain management strategies.
• Examining the role of leadership development in shaping future business leaders.
• Case study on the integration of technology in strategic marketing initiatives.
• Exploring ethical considerations in financial decision-making in MBA contexts.
• Case study on effective crisis management strategies for MBA graduates.
• Analyzing the impact of cultural diversity on team dynamics in MBA programs.
• Case study on entrepreneurial ventures and their challenges in MBA education.
• Examining the role of big data analytics in shaping business intelligence strategies.
• Case study on the intersection of technology and finance in MBA curriculum.

Nursing Case Study Subjects

Explore the intricate world of healthcare with these comprehensive nursing case study topics. From patient care strategies to ethical considerations, these topics provide valuable insights for nursing professionals and students. Just in case, here’s an expert guide on how to write a nursing essay for those students who want to know more.

• Enhancing patient-centered care in critical settings.
• Case study on ethical dilemmas in nursing practice.
• Analyzing the impact of technology on nursing informatics.
• Examining strategies for effective pain management in nursing.
• Case study on the role of cultural competence in nursing care.
• Exploring pediatric nursing practices and challenges.
• Case study on community health nursing interventions.
• Analyzing the effects of nurse staffing ratios on patient outcomes.
• Examining the role of nursing leadership in healthcare organizations.
• Case study on the implementation of evidence-based practice in nursing.
• Exploring the intersection of mental health and nursing care.
• Case study on the challenges and opportunities in gerontological nursing.
• Analyzing the role of nursing research in shaping evidence-based policies.
• Case study on the impact of interdisciplinary collaboration in healthcare.
• Examining the ethical considerations of end-of-life care in nursing.

Criminal Justice Case Study Topics

From legal perspectives to societal impacts, these topics offer a comprehensive view of the challenges and dynamics within criminal justice.

• Analyzing the implications of restorative justice practices.
• Case study on the use of technology in criminal investigations.
• Examining the role of criminal profiling in solving complex cases.
• Exploring the impact of illegal substance policies on criminal justice outcomes.
• Case study on juvenile justice and rehabilitation programs.
• Analyzing the effects of witness testimony on criminal trials.
• Examining the role of mental health considerations in criminal sentencing.
• Case study on the use of forensic science in criminal investigations.
• Exploring the ethical considerations in criminal justice policymaking.
• Case study on the effectiveness of community policing initiatives.
• Analyzing the impact of racial disparities in sentencing and incarceration.
• Examining the role of private prisons in the criminal justice system.
• Case study on the challenges and opportunities in criminal justice reform.
• Exploring the intersection of technology and privacy rights in criminal cases.
• Case study on the implications of criminal justice policies on recidivism.

Media Case Study Topics

From the impact of digital transformation to the role of media in shaping public opinion, these topics provide valuable insights into the ever-evolving media landscape. Are you dealing with more complex papers? On our website, you can buy thesis , dissertation, or capstone that will be tailored for you from scratch.

• Analyzing the influence of social media on political discourse.
• Case study on the effects of fake news on public perception.
• Examining the role of media convergence in shaping content delivery.
• Exploring the impact of user-generated content on traditional media.
• Case study on the ethical considerations of media representation.
• Analyzing the effects of media ownership concentration on diversity.
• Examining the role of media literacy in the digital age.
• Case study on the evolving landscape of broadcast journalism.
• Exploring the impact of streaming services on traditional television.
• Case study on media coverage of global events and its implications.
• Analyzing the role of media in shaping cultural identities.
• Examining the effects of advertising and product placement in media.
• Case study on the intersection of entertainment and social issues in media.
• Exploring the role of media regulations in protecting consumer interests.
• Case study on the influence of media on public health perceptions.

Human Rights Case Studies

Navigate the complexities of human rights with these compelling case study ideas. From the examination of global human rights challenges to the role of international organizations, these topics offer a nuanced perspective on the pursuit of justice.

• Analyzing the impact of human rights violations in conflict zones.
• Case study on the role of international courts in addressing human rights abuses.
• Examining the challenges and opportunities in promoting gender equality.
• Exploring the effects of migration policies on refugee rights.
• Case study on the intersection of technology and human rights advocacy.
• Analyzing the role of non-governmental organizations in protecting human rights.
• Examining the implications of surveillance practices on privacy rights.
• Case study on the challenges of upholding indigenous rights.
• Exploring the role of education in promoting human rights awareness.
• Case study on the effects of censorship on freedom of expression.
• Analyzing the impact of discriminatory laws on LGBTQ+ rights.
• Examining the role of economic policies in addressing socio-economic rights.
• Case study on the challenges of enforcing human rights in authoritarian regimes.
• Exploring the intersection of environmental protection and human rights.
• Case study on the role of media in raising awareness of human rights issues.

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In conclusion, the process of selecting engaging case study topics is paramount for several reasons, each contributing to the overall success and significance of the research endeavor. Firstly, a well-chosen case study topic serves as the foundation for robust and meaningful academic exploration. It provides researchers with a focused lens through which they can delve into specific phenomena, analyze intricate details, and draw comprehensive conclusions. A carefully selected case study topic not only facilitates in-depth investigation but also ensures the relevance and applicability of the research outcomes in addressing real-world challenges or contributing to existing knowledge in the respective field.

Secondly, the importance of finding a good case study topic extends beyond the confines of academia. A thoughtfully chosen topic has the potential to captivate the interest of a broader audience, fostering engagement and discussion among professionals, policymakers, and the public. Need assistance with this task? Simply pay for essay on our website, and all your difficulties will become non-existent. 

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

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15 Real-Life Case Study Examples & Best Practices

Written by: Oghale Olori

Case studies are more than just success stories.

They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.

It’s no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.

To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.

Let’s dive in!

Table of Contents

What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.

• A case study is a compelling narrative that showcases how your product or service has positively impacted a real business or individual. 
• Case studies delve into your customer's challenges, how your solution addressed them and the quantifiable results they achieved.
• Your case study should have an attention-grabbing headline, great visuals and a relevant call to action. Other key elements include an introduction, problems and result section.
• Visme provides easy-to-use tools, professionally designed templates and features for creating attractive and engaging case studies.

A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.

Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.

Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.

Every great case study is made up of key elements. They are;

• Attention-grabbing headline: Write a compelling headline that grabs attention and tells your reader what the case study is about. For example, "How a CRM System Helped a B2B Company Increase Revenue by 225%.
• Introduction/Executive Summary: Include a brief overview of your case study, including your customer’s problem, the solution they implemented and the results they achieved.
• Problem/Challenge: Case studies with solutions offer a powerful way to connect with potential customers. In this section, explain how your product or service specifically addressed your customer's challenges.
• Solution: Explain how your product or service specifically addressed your customer's challenges.
• Results/Achievements : Give a detailed account of the positive impact of your product. Quantify the benefits achieved using metrics such as increased sales, improved efficiency, reduced costs or enhanced customer satisfaction.
• Graphics/Visuals: Include professional designs, high-quality photos and videos to make your case study more engaging and visually appealing.
• Quotes/Testimonials: Incorporate written or video quotes from your clients to boost your credibility.
• Relevant CTA: Insert a call to action (CTA) that encourages the reader to take action. For example, visiting your website or contacting you for more information. Your CTA can be a link to a landing page, a contact form or your social media handle and should be related to the product or service you highlighted in your case study.

Now that you understand what a case study is, let’s look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.

In this section, we’ll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.

We’ve also included professionally designed case study templates to inspire you.

1. Georgia Tech Athletics Increase Season Ticket Sales by 80%

Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.

Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.

Salesloft improved Georgia Tech’s sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.

As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.

Why Does This Case Study Work?

In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.

Salesloft utilized a case study video to increase engagement and invoke human connection.

Incorporating videos in your case study has a lot of benefits. Wyzol’s 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.

The beautiful thing is that creating videos for your case study doesn’t have to be daunting.

With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.

Simplify content creation and brand management for your team

• Collaborate on designs , mockups and wireframes with your non-design colleagues
• Lock down your branding to maintain brand consistency throughout your designs
• Why start from scratch? Save time with 1000s of professional branded templates

Sign up. It’s free.

2. WeightWatchers Completely Revamped their Enterprise Sales Process with HubSpot

WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.

This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.

WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpot’s deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.

As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspot’s impact resulted in 100% adoption across all sales, marketing, client success and operations teams.

Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.

Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writer’s block, Visme’s AI writer is perfect for you.

Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.

3. Immi’s Ram Fam Helps to Drive Over $200k in Sales

Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.

This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immi’s Ramen community of ambassadors and creators.

As a result of their partnership, Immi’s community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.

The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.

While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.

Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.

Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!

4. How WOW! is Saving Nearly 79% in Time and Cost With Visme

This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo

WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibility—that is, until they discovered Visme.

Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.

This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.

Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.

Visme’s interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.

“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.” - Kendra, L&D team, Wow!

Visme’s interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.

By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.

To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, “In Visme, where Kendra’s team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.”

Who wouldn't want that?

Including relevant figures and graphics in your case study is a sure way to convince your potential customers why you’re a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.

This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.

The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.

5. Lyte Reduces Customer Churn To Just 3% With Hubspot CRM

While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12–15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.

Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.

Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.

The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.

Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customer’s problems, process and achievements, just like this case study did in the beginning.

Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.

Take a look at this case study one-pager template below.

This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.

Our favorite part of this template is where the age group is visualized.

With Visme’s data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!

6. How Workato Converts 75% of Their Qualified Leads

Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.

At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.

As a result of implementing Chili Piper, Workato achieved a remarkable 75–80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.

This case study example utilizes the power of video testimonials to drive the impact of their product.

Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.

In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.

However, when crafting and designing your case study, you should prioritize having a good WMS.

Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.

Visme’s WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.

7. Rush Order Helps Vogmask Scale-Up During a Pandemic

Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.

Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.

Rush Order’s comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.

Rush Order chose one event where their impact mattered the most to their customer and shared that story.

While pandemics don't happen every day, you can look through your customer’s journey and highlight a specific time or scenario where your product or service saved their business.

The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.

Take a look at this product case study template below.

Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the reader’s attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.

The right combination of shapes and colors adds a level of professionalism to this case study template.

8. AMR Hair & Beauty leverages B2B functionality to boost sales by 200%

With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.

Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.

Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.

Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.

This case study example showcases the power of a concise and impactful narrative.

To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.

Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.

Don’t forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.

9. How a Marketing Agency Uses Visme to Create Engaging Content With Infographics

SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.

Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.

By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.

Visme creatively incorporates testimonials In this case study example.

By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.

This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.

Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.

For example, this case study highlighted Visme’s collaboration tool . With Visme’s tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.

Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;

Visme’s collaboration tool: “We really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.”

Visme’s library of stock photos and animated characters: “I really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. That’s added a lot of fun to our designs.”

Visme’s interactivity feature: “You can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.”

You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.

10. Jasper Grows Blog Organic Sessions 810% and Blog-Attributed User Signups 400X

Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.

To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.

Through their collaboration, Jasper’s organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.

The combination of storytelling and video testimonials within the case study example makes this a real winner. But there’s a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.

Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.

Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.

Try it yourself! Customize this template with your customer’s testimonial and add it to your case study!

11. How Meliá Became One of the Most Influential Hotel Chains on Social Media

Meliá Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.

Meliá partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled Meliá to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.

In addition to that, Meliá resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.

The need for a good case study design cannot be over-emphasized.

As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.

If you’re currently saying to yourself, “ I can write great case studies, but I don’t have the time or skill to turn it into a beautiful document.” Say no more.

Visme’s amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.

With Visme’s document generator, you can create PDFs, case study presentations , infographics and more!

Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.

12. Tea’s Me Cafe: Tamika Catchings is Brewing Glory

Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.

One of Tamika’s business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.

Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.

This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.

The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.

This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.

If you find yourself in that dilemma, you can use Visme’s AI image edit tool to touch up your photos. With Visme’s AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.

Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.

In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design.  With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.

With Visme’s brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Visme’s AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.

You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.

13. How Breakwater Kitchens Achieved a 7% Growth in Sales With Thryv

Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.

David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.

As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.

This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.

At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.

However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.

To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs.  So you don’t have to type it out multiple times.

14. Zoom’s Creative Team Saves Over 4,000 Hours With Brandfolder

Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.

At the time, Zoom’s assets were disorganized which made retrieving brand information a burden. Zoom’s creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.

Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoom’s email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.

With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.

Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.

Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.

From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.

The thing is, your case study presentation won’t always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.

Visme has a rich library of templates you can tap into. But if you’re racing against the clock, Visme’s AI presentation maker is your best ally.

15. How Cents of Style Made $1.7M+ in Affiliate Sales with LeadDyno

Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.

Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.

After exploring their options, Cents of Style decided on LeadDyno.

LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.

Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.

As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.

LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.

A well-placed CTA offers them a direct path to learn more and take action.

LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.

Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.

Still have more questions about case studies? Let's look at some frequently asked questions.

How to Write a Case Study?

• Choose a compelling story: Not all case studies are created equal. Pick one that is relevant to your target audience and demonstrates the specific benefits of your product or service.
• Outline your case study: Create a case study outline and highlight how you will structure your case study to include the introduction, problem, solution and achievements of your customer.
• Choose a case study template: After you outline your case study, choose a case study template . Visme has stunning templates that can inspire your case study design.
• Craft a compelling headline: Include figures or percentages that draw attention to your case study.
• Work on the first draft: Your case study should be easy to read and understand. Use clear and concise language and avoid jargon.
• Include high-quality visual aids: Visuals can help to make your case study more engaging and easier to read. Consider adding high-quality photos, screenshots or videos.
• Include a relevant CTA: Tell prospective customers how to reach you for questions or sign-ups.

What Are the Stages of a Case Study?

The stages of a case study are;

• Planning & Preparation: Highlight your goals for writing the case study. Plan the case study format, length and audience you wish to target.
• Interview the Client: Reach out to the company you want to showcase and ask relevant questions about their journey and achievements.
• Revision & Editing: Review your case study and ask for feedback. Include relevant quotes and CTAs to your case study.
• Publication & Distribution: Publish and share your case study on your website, social media channels and email list!
• Marketing & Repurposing: Turn your case study into a podcast, PDF, case study presentation and more. Share these materials with your sales and marketing team.

What Are the Advantages and Disadvantages of a Case Study?

Advantages of a case study:

• Case studies showcase a specific solution and outcome for specific customer challenges.
• It attracts potential customers with similar challenges.
• It builds trust and credibility with potential customers.
• It provides an in-depth analysis of your company’s problem-solving process.

Disadvantages of a case study:

• Limited applicability. Case studies are tailored to specific cases and may not apply to other businesses.
• It relies heavily on customer cooperation and willingness to share information.
• It stands a risk of becoming outdated as industries and customer needs evolve.

What Are the Types of Case Studies?

There are 7 main types of case studies. They include;

• Illustrative case study.
• Instrumental case study.
• Intrinsic case study.
• Descriptive case study.
• Explanatory case study.
• Exploratory case study.
• Collective case study.

How Long Should a Case Study Be?

The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies

What Is the Difference Between a Case Study and an Example?

Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.

Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.

Where Can I Find Case Study Examples?

You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.

If you need professionally-designed, customizable case study templates to create your own, Visme's template library is one of the best places to look. These templates include all the essential sections of a case study and high-quality content to help you create case studies that position your business as an industry leader.

Get More Out Of Your Case Studies With Visme

Case studies are an essential tool for converting potential customers into paying customers. By following the tips in this article, you can create compelling case studies that will help you build trust, establish credibility and drive sales.

Visme can help you create stunning case studies and other relevant marketing materials. With our easy-to-use platform, interactive features and analytics tools , you can increase your content creation game in no time.

There is no limit to what you can achieve with Visme. Connect with Sales to discover how Visme can boost your business goals.

Easily create beautiful case studies and more with Visme

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652 Case Study Topics & Good Ideas

• Icon Calendar 18 May 2024
• Icon Page 5518 words
• Icon Clock 25 min read

Case study topics delve into intricate issues within various fields, shedding light on the intricacies of real-world situations. They span multiple domains, including business, where they may explore strategic decision-making strategies, or healthcare, examining patient outcomes in unique cases. In technology, they may dissect software development practices or the impact of artificial intelligence (AI) on society. For education, case studies may scrutinize pedagogical approaches and their effects on student performance. In the social sciences, they can unpack complex societal phenomena or individual behavior. Each topic is an author’s microscope, providing an in-depth, multi-faceted perspective of its subject matter. By studying these topics, researchers and students alike can gain valuable insights into the practical implications and consequences of theories and principles, bridging the gap between abstract ideas and their tangible manifestations in the world.

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• Global Response to COVID-19: A Comparative Analysis
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• Implementing Agile Practices: A Spotify Case Study
• Alibaba’s Expansion Into International Markets
• Apple’s Innovation Strategy: Maintaining a Competitive Edge
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• Netflix: Redefining Television and Film Distribution
• IKEA’s Global Branding and Localization Strategies
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• Graffiti as Urban Art: A Cultural Case Study
• Preservation of Endangered Languages: Case Studies
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• Pseudoscience in Marketing: A Consumer Case Study
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Case Study Topics for High School

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• Diversity in Schools: A Case Study
• Environmental Cleanup: Local River Revitalization Case Study
• Peer Pressure and Substance Abuse: A School Case Study
• Digital Classroom: Online Learning Platforms Review
• Music Programs and Academic Performance: An Investigative Study
• Coping With Stress: School-Based Mental Health Initiatives
• Parental Involvement in Academic Achievement: A Case Study
• Local History: Case Study of a Historical Event or Figure
• Teenage Entrepreneurship: A Case Study
• Extracurricular Activities and College Admissions: A Case Study
• Graffiti Art or Vandalism: A Local Case Study
• Recycling Habits: High School Environmental Programs Case Study

Case Study Topics for College Students

• Title IX Compliance: An Investigation Into College Sports
• Education Technology Adoption in Universities
• Comparative Analysis of Traditional and Online Learning Methods
• Entrepreneurship Education: Startup Culture in Colleges
• Institutional Discrimination: Unveiling Bias in Higher Education
• Blockchain in Higher Education: An Analytical Review
• Food Deserts: Investigating Access to Healthy Food on College Campuses
• Fraternity and Sorority Life: Effects on Student Performance
• Academic Stress: Exploring Its Causes and Effects
• Open-Source Learning: Transformation in Educational Practices
• Non-Traditional Students: Balancing Education and Life Responsibilities
• Esports in Universities: Analysis of New Trends in College Athletics
• College Tuition: Inflation and Student Debt
• Undergraduate Research: Investigating Its Benefits and Challenges
• Climate Change Education: Reviewing University Policies and Curriculum
• Integration of Augmented Reality in Classroom Settings
• International Students: Navigating Cultural Challenges in Universities
• Active Learning Strategies: Classroom Engagement Case Study
• First-Year Experience Programs: Evaluating Success Rates
• LGBTQ+ Rights on Campus: An Examination of Policies and Attitudes
• Campus Sustainability: Green Initiatives in Universities
• Student Loans: A Deep Dive Into Debt Crisis
• Art Therapy: Its Influence on College Students’ Mental Health
• Internship Experience: An Investigation of Practical Learning
• Study Abroad Programs: Experiential Learning Case Study
• Cybersecurity in Higher Education: A University Case Study
• Dormitory Life: Social Dynamics and Personal Growth
• Gender Studies: Intersectionality in Campus Life
• Gentrification: University Expansion and Local Communities
• MOOCs: A New Era in Education
• Hazing in Greek Life: A Comprehensive Case Study
• First-Generation College Students: Challenges and Success Stories
• Adjunct Professors: A Case Study on Employment Conditions
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• Substance Use and Misuse in College Life
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• Artificial Intelligence: Its Incorporation in Higher Education
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Case Study Topics for University

• Campus Sustainability Initiatives: Evaluating Success
• Mental Health Services in Universities: A Critical Analysis
• Experiential Learning: Impact on Student Success
• Analysis of Student Housing: Quality and Affordability
• Financial Literacy: Assessment of University Program Effectiveness
• Cybersecurity in Universities: Reviewing Vulnerabilities and Threats
• Diversity and Inclusion in Higher Education: Policies and Practices
• Balancing Academics and Athletics: University Athlete Performance
• Remote Learning: Transformation in University Education
• Strategies for Reducing Dropout Rates in Universities
• Faculty Tenure: An In-Depth Analysis
• Technological Integration: Navigating Digital Learning Tools
• Study Abroad Programs: Evaluating Benefits and Challenges
• Multiculturalism on Campus: Investigating Integration and Tolerance
• Artificial Intelligence in Higher Education: Future Prospects
• Online Safety: Examining University Guidelines and Protocols
• Post-Graduate Employment Rates: University Career Services Evaluation
• First-Generation Students: Analyzing Support and Services
• Work-Study Programs: Balancing Work and Education
• Language Barriers: Analyzing Support for ESL Students

Applied Physics Case Study Topics

• Semiconductor Technology Advancements: In-Depth Examination
• High Energy Particle Colliders: Safety and Success Analysis
• Quantum Computing Development: Analyzing Progress and Setbacks
• Light Propagation in Optoelectronic Devices: A Critical Study
• Magnetic Resonance Imaging Improvements: Examining Advances and Limitations
• Nuclear Fusion Research: Detailed Overview and Analysis
• Superconducting Materials: Exploration and Implementation
• Photovoltaic Technology Enhancement: An Analytical Study
• Non-Linear Optics in Laser Design: Thorough Examination
• Quantum Entanglement Applications: Analysis of Promising Fields
• Synchrotron Radiation in Material Science: Detailed Assessment
• Plasma Physics in Space Exploration: Analyzing Real Cases
• Photonic Crystals: Analyzing Manufacturing Challenges
• Microfabrication Techniques in Nanotechnology: An In-Depth Analysis
• Biophysics in Cancer Research: Case Study and Analysis
• Thermoelectric Materials: Analyzing Energy Conversion Efficiency
• Ultrafast Laser Physics: Examining Industrial Applications
• Nanomaterials in Solar Energy Conversion: A Detailed Case Study
• Quantum Field Theory Applications: Case Studies and Implications
• Geophysics in Seismic Surveying: Examining Practical Cases

Architecture Case Study Topics

• Adaptive Reuse in Architecture: An Insightful Case Study
• Green Building Design Principles: In-Depth Analysis
• Preservation of Historical Landmarks: Studying Success Stories
• Parametric Design in Modern Construction: Examining Examples
• Zero Energy Building Design: A Detailed Case Study
• Skyscraper Architecture: Evaluation of Safety Measures
• Sustainable Urban Planning: Case Studies in Eco-Cities
• Acoustics in Architectural Design: Detailed Analysis
• Deconstructivism in Contemporary Architecture: Examining Real Cases
• Net-Zero Carbon Construction: A Promising Case Study
• Art Deco Revival: Analyzing Modern Interpretations
• Disaster-Resistant Infrastructure: A Case Study on Noteworthy Examples
• Biophilic Design in Urban Spaces: Detailed Examination
• Microarchitecture: Analysis of Successful Implementations
• Museum Architecture: A Study of Visitor Experience
• Pioneering Waterfront Revitalization Projects: Detailed Case Studies
• Mixed-Use Building Design: An In-Depth Analysis
• Transit-Oriented Developments: Examining Case Studies
• Architectural Solutions for Aging Populations: Insightful Cases
• Sensory Design in Public Spaces: A Detailed Study

Business Case Study Topics

• Apple’s Innovative Product Strategy: Exploring Consumer Perception and Market Dominance
• Enron Scandal: Analysis of Corporate Fraud and Its Implications
• Tesla’s Disruption of the Automotive Industry: Case of Strategic Innovation
• Starbucks’ Global Expansion: Evaluation of International Market Entry Strategies
• Walmart’s Supply Chain Management: Efficiency and Scalability in Retail
• Uber’s Regulatory Challenges: Navigating the Sharing Economy Landscape
• Alibaba’s E-Commerce Success: Understanding Consumer Behavior in China
• Netflix’s Business Model Transformation: From DVD Rentals to Streaming Dominance
• IKEA’s Cost Leadership Strategy: Effect on Global Furniture Market
• Zara’s Fast Fashion Model: Achieving Speed and Responsiveness in Retail
• Google’s Organizational Culture: Influence on Innovation and Employee Satisfaction
• Amazon’s Customer-Centric Approach: Evaluating Impact on Market Leadership
• Boeing’s 737 Max Crisis: Analyzing Risk Management and Ethical Issues
• Facebook’s Data Privacy Controversy: Impact on Corporate Reputation and User Trust
• General Electric’s Diversification Strategy: Evaluating Success and Risks
• Microsoft’s Acquisition of LinkedIn: Exploring Strategic Synergies and Challenges
• Coca-Cola’s Branding Strategy: Global Influence and Consumer Perception
• Toyota Production System: A Study in Lean Manufacturing and Quality Control
• McDonald’s Adaptation to Local Cultures: Case of International Marketing Strategy
• Airbnb’s Disruption of the Hospitality Industry: Examining Growth and Regulatory Challenges
• Corporate Sustainability Practices: A Detailed Study
• Successful Business Transformations: Analysis of Real Cases
• Startup Growth Strategy: Examination of Silicon Valley Models
• Ethics in Big Tech Companies: Analyzing Noteworthy Scenarios
• Digital Marketing Strategy: A Case Study on Dominant Brands
• Blockchain Applications in Financial Sector: In-Depth Analysis
• Diversity and Inclusion in Fortune 500 Companies: Detailed Examination
• Artificial Intelligence in Retail: A Comprehensive Case Study
• Agile Methodology in Software Development: Analysis of Success Stories
• Corporate Social Responsibility: Evaluation of Top-Performing Companies
• Mergers and Acquisitions: Examination of High-Profile Cases
• Gig Economy and Labor Rights: Detailed Analysis
• E-Commerce Consumer Behavior: Examining Successful Strategies
• Organizational Culture in Tech Giants: A Comprehensive Study
• Sharing Economy Business Models: Analysis of Uber and Airbnb
• Reviving Bankrupt Companies: A Study on Successful Turnarounds
• Business Strategy in Emerging Markets: Case Studies From BRICS Nations
• Innovative Supply Chain Management: Examining Leading Companies
• Blue Ocean Strategy Implementation: Successful Cases Analysis
• Corporate Governance in Family-Owned Enterprises: In-Depth Study

Conflict Resolution Case Study Topics

• Mediation Techniques in Workplace Disputes: Comprehensive Analysis
• Interpersonal Conflict Resolution: A Study on Communication Strategies
• Cross-Cultural Conflict Management in Multinational Organizations: Detailed Examination
• Restorative Justice in School Conflict: A Comprehensive Study
• Post-Conflict Reconstruction: Case Studies From War-Torn Societies
• Negotiation Strategies in International Diplomacy: In-Depth Analysis
• Peacebuilding Efforts in Post-Genocide Rwanda: A Detailed Study
• Resolving Family Business Disputes: Examination of Successful Cases
• Arbitration in Labor Disputes: Analysis of High-Profile Cases
• Community-Based Conflict Resolution: A Study on Indigenous Practices
• Facilitation Methods in Group Conflicts: Detailed Examination
• Conflict De-Escalation in Police Encounters: A Comprehensive Study
• Online Dispute Resolution: A Case Study on E-Commerce Platforms
• Alternative Dispute Resolution in Environmental Conflicts: In-Depth Analysis
• Post-Acquisition Integration: A Study on Resolving Organizational Conflicts
• Managing Disputes in Co-Operatives: Examination of Successful Strategies
• Strategies for Resolving Political Conflicts: Analysis of Contemporary Cases
• Religious Conflict Resolution: Case Studies From Interfaith Dialogues
• Reconciliation Processes in Divided Societies: Detailed Examination
• Conflict Management in Health Care Settings: A Comprehensive Study

Education Case Study Topics

• Implementing Flipped Classroom Model: An Extensive Study
• Bilingual Education Programs: Success Metrics and Evaluation
• Online Learning Transition: Case Studies From Pandemic-Affected Institutions
• STEM Initiatives in Underprivileged Schools: Analysis of Strategies
• Student Performance and Class Size: A Detailed Examination
• Inclusion of Students With Disabilities: Case Studies From Successful Schools
• Charter Schools vs. Public Schools: Comparative Analysis
• Pedagogical Innovations in Remote Learning: Comprehensive Investigation
• Funding Allocation in Public Schools: A Detailed Study
• Bullying Prevention Programs: Examination of Effective Strategies
• Montessori Method in Early Childhood Education: An Extensive Study
• Curriculum Adaptation for Diverse Learners: In-Depth Analysis
• Teacher Retention Strategies in High-Need Schools: A Comprehensive Study
• Integration of Augmented Reality in Classrooms: Case Studies
• Literacy Initiatives in Adult Education: Analysis of Successful Programs
• Outcomes of Experiential Learning: Case Studies From Progressive Institutions
• Student Mental Health Services in Universities: A Detailed Study
• Implementing Mindfulness in School Curriculum: An Extensive Analysis
• Digital Literacy in Elementary Schools: In-Depth Study
• Promoting Gender Equality in STEM Education: Successful Strategies Examined

Engineering Case Study Topics

• Bio-Inspired Engineering Design: Innovative Approaches Explored
• Smart Material Usage in Modern Infrastructure: An In-Depth Analysis
• Nanotechnology in Medicine: A Comprehensive Investigation
• Sustainable Practices in Civil Engineering: Detailed Case Studies
• Green Energy Solutions in Electrical Engineering: Comprehensive Examination
• Industrial Automation and Its Effects on Workforce Dynamics
• Fiber-Optic Communications Systems: Case Studies of Global Impact
• Reverse Engineering in Cybersecurity: An Extensive Study
• Geotechnical Engineering and Seismic Safety: Innovative Approaches Examined
• Thermal Energy Storage Technologies: In-Depth Analysis
• Artificial Intelligence in Automotive Engineering: Case Studies
• Quantum Computing and Its Implications for Engineering: Detailed Study
• Biomechanics in Sports Engineering: A Comprehensive Investigation
• 3D Printing for Aerospace Applications: An In-Depth Study
• Plasma Engineering in Waste Management: Detailed Case Studies
• Renewable Energy Integration in Power Grids: In-Depth Examination
• Machine Learning in Process Control: Comprehensive Investigation
• Carbon Capture Technologies: Innovative Approaches in Chemical Engineering
• Material Science in Nuclear Energy: Case Studies
• Wearable Technology Design: Bioengineering Approaches Explored

Environmental Science Case Study Topics

• Chornobyl Disaster: Examining the Long-Term Ecological Effects
• Great Pacific Garbage Patch: A Study on Oceanic Plastic Pollution
• Deforestation in the Amazon: An Analysis of Biodiversity Loss
• Air Quality in Beijing: Assessing the Health Implications of Urban Industrialization
• Acid Rain in the Northeastern United States: An Investigation Into Forest Degradation
• Nuclear Waste Management at Yucca Mountain: Evaluating Disposal Techniques and Risks
• Ozone Depletion Over Antarctica: Research Into Global Implications and Recovery Efforts
• E-Waste Disposal in Agbogbloshie: Investigating the Impact on Local Ecosystems
• Drought and Water Scarcity in Cape Town: Climate Change and Urban Water Management
• Radiation Effects in Fukushima: Examining Wildlife and Environmental Health Post Nuclear Disaster
• Fracking in the United States: Evaluating Environmental Risks and Regulations
• Desertification in the Sahel: Understanding Causes and Environmental Impact
• Melting Glaciers in the Himalayas: Assessing Impact on Regional Water Security
• Air Pollution in Delhi: Understanding Causes and Mitigation Strategies
• Plastic Waste Management in Sweden: A Study on National Recycling Initiatives
• Wildfires in Australia: Assessing Climate Change Influence and Ecological Impact
• Endangered Species Protection: A Case Study of the Iberian Lynx
• Pollution in the Ganges: A Study on River Ecosystems and Public Health
• Ocean Acidification and Marine Life: An In-Depth Analysis
• Restoring Degraded Ecosystems: Innovative Approaches Explored
• Climate Change Resilience in Urban Areas: Comprehensive Examination
• Air Quality Improvement Strategies: Detailed Case Studies
• Permaculture Practices for Sustainable Agriculture: An Extensive Study
• Microplastics in Freshwater Systems: A Comprehensive Investigation
• Renewable Energy Adoption in Developing Countries: In-Depth Analysis
• Natural Disaster Mitigation and Climate Change: A Detailed Study
• Carbon Sequestration in Forest Ecosystems: An Extensive Investigation
• Sustainable Waste Management in Mega Cities: Case Studies
• Ecological Impacts of Invasive Species: Comprehensive Examination
• Geoengineering Solutions to Global Warming: Innovative Approaches Examined
• Biodiversity Conservation in Fragmented Habitats: Detailed Case Studies
• Green Infrastructure for Stormwater Management: In-Depth Analysis
• Climate Change and Zoonotic Diseases: A Comprehensive Study
• Eco-Friendly Building Materials: An In-Depth Examination
• Biomimicry in Environmental Design: Detailed Case Studies
• Food Security Under Changing Climatic Conditions: A Comprehensive Investigation
• Wetland Restoration for Flood Control: An Extensive Study
• Regenerative Agriculture and Soil Health: Case Studies of Global Impact

Ethical Dilemma Case Study Topics

• Artificial Intelligence and Personal Privacy: An Ethical Conundrum
• Balancing Freedom of Speech and Hate Speech: Detailed Case Studies
• Ethics of Autonomous Weapons: A Comprehensive Examination
• Prenatal Genetic Modification: A Moral Inquiry
• Informed Consent in Medical Research: Complex Ethical Scenarios Explored
• Patient Confidentiality vs. Public Safety: An In-Depth Analysis
• Animal Testing for Scientific Advancement: Ethical Considerations
• Whistleblowing in Corporate Culture: A Detailed Investigation
• Climate Justice and Intergenerational Equity: An Extensive Study
• Equitable Distribution of Organ Transplants: Ethical Case Studies
• Racial Profiling in Law Enforcement: An In-Depth Examination
• Ethical Challenges in Genomic Data Sharing: Detailed Case Studies
• Big Data Ethics in Marketing: A Comprehensive Investigation
• Internet Censorship and Freedom of Information: A Moral Quandary
• Genetic Privacy in the Era of Genome Sequencing: An Extensive Study
• Physician-Assisted Suicide: Ethical Aspects Explored
• Ethics of Care in Robotic Assistance for Elderly: An In-Depth Analysis
• Child Labor in Supply Chains: Ethical Dilemmas Examined
• Biopiracy and Indigenous Knowledge: Detailed Case Studies
• Dual Use Research in Life Sciences: Ethical Implications Investigated

Human Rights Case Studies

• Rohingya Crisis: A Study on Ethnic Cleansing and Human Rights in Myanmar
• Hong Kong Protests: Examining Civil Liberties and Autonomy
• The Flint Water Crisis: Human Rights in Access to Safe Drinking Water
• Yazidi Genocide: Investigating Crimes Against Humanity in Iraq
• Human Rights Violations in North Korea: State Control and Political Oppression
• The European Migrant Crisis: Analyzing Refugee Rights and State Responsibilities
• Uyghur Repression: Cultural Genocide and Human Rights in China
• Black Lives Matter: Policing and Racial Discrimination in the United States
• Brexit and the Good Friday Agreement: Human Rights Concerns in Northern Ireland
• Google’s Project Dragonfly: Corporate Complicity in Human Rights Abuse
• Guantanamo Bay Detention Camp: A Study on Torture and Indefinite Detention
• The Colombian Peace Process: Transitional Justice and Human Rights
• Female Genital Mutilation in Africa: Cultural Practices vs. Human Rights
• Human Rights in Saudi Arabia: Women’s Rights and Freedom of Expression
• Child Labor in the Cocoa Industry: Corporate Accountability and Human Rights
• Indigenous Land Rights: The Case of the Dakota Access Pipeline
• LGBTQ+ Rights in Russia: State Homophobia and Legal Discrimination
• Palestinian-Israeli Conflict: Examining Human Rights Under Occupation
• Climate Change and Human Rights: The Case of the Maldives and Rising Sea Levels
• Child Soldiers and International Human Rights Law: A Deep Dive
• Analyzing Internet Access as a Human Right: An Examination
• Exploring LGBTQ+ Rights in Global Perspective: Case Studies
• Religious Freedom and Persecution: A Comprehensive Inquiry
• Human Trafficking: In-Depth Analysis and Case Studies
• Indigenous Land Rights: Examination of International Perspectives
• Human Rights Violations in Authoritarian Regimes: Detailed Studies
• Migrant Workers and Human Rights: A Comprehensive Analysis
• Disability Rights and Accessibility: A Global Overview
• Cyber Surveillance and Privacy Rights: Detailed Investigations
• Forced Labor in the Modern World: In-Depth Case Studies
• Gender Equality and Women’s Rights: A Comprehensive Examination
• Child Labor and Exploitation: An International Perspective
• Racial Discrimination and Human Rights Law: In-Depth Studies
• Climate Refugees: Examining Rights and Legal Frameworks
• Freedom of Speech in the Digital Age: Case Studies
• Human Rights Challenges in Counter-Terrorism Measures: A Comprehensive Analysis
• Rights of the Elderly: An Examination of Global Perspectives
• Asylum Seekers and Refugee Rights: Detailed Investigations

Information Case Study Topics

• Cybersecurity Protocols: A Detailed Study on Protecting Sensitive Data
• Big Data Analysis: Case Studies on Predictive Analytics
• Blockchain Technology: Revolutionizing Data Integrity and Verification
• Information Overload: Handling Excessive Data in Digital Environments
• Future of Quantum Computing: Potential Shifts in Information Processing
• Privacy Issues in the Age of Information: A Detailed Analysis
• Digital Divide: How Does Information Accessibility Affect Social Equality?
• Information Management in Healthcare: Optimizing Patient Data Handling
• Artificial Intelligence: A Study on Machine Learning Algorithms
• Deepfake Technologies: Analyzing Threats to Digital Identities
• Holographic Data Storage: Implications for Future Information Systems
• Internet of Things: Examining Vulnerabilities and Security Measures
• 5G Technology: Investigating the Transition From 4G and Its Implications
• Biometrics: An Investigation Into Privacy and Security
• Virtual Reality: A Case Study on Its Potential in Education
• Augmented Reality: Uncovering Uses Beyond Entertainment
• Cloud Computing: Analyzing Security and Data Privacy
• Smart Cities: Scrutinizing the Future of Urban Living
• Quantum Cryptography: A Study on the Future of Secure Communication
• Neural Networks: Examining Developments in Deep Learning Algorithms

Leadership Case Study Topics

• Leadership Styles in High-Pressure Situations: Exploring Crisis Management
• Adaptive Leadership: Navigating Organizational Change
• Strategic Leadership: Dissecting Successful Corporate Transformations
• Servant Leadership: Examining Success in Nonprofit Organizations
• Female Leadership: Comparing Performance in Male-Dominated Industries
• Transformational Leadership: Fostering Innovation in Tech Startups
• Cultural Differences in Leadership: Comparing Eastern and Western Approaches
• Military Leadership Principles: Their Application in Corporate Environments
• Charismatic Leadership: An Analysis of Its Effectiveness in Politics
• Ethical Leadership: Maintaining Integrity in Corporate Governance
• Emotional Intelligence in Leadership: A Study on Employee Satisfaction
• Transactional Leadership: Assessing Its Effectiveness in Structured Environments
• Leadership Burnout: Proactive Strategies for Prevention
• Silicon Valley Leadership: Unique Strategies in Tech Companies
• Remote Leadership: Overcoming Challenges in Virtual Teams
• Authoritarian Leadership: Its Success and Failure in Different Contexts
• Leadership in Academia: Strategies for Fostering Research and Collaboration
• Inclusive Leadership: Its Influence on Diversity and Team Performance
• Green Leadership: Promoting Sustainable Practices in Organizations
• AI Leadership: The Future of Decision-Making in Automated Workplaces

Legal Case Study Topics

• Enron Scandal: Uncovering Corporate Fraud and Legal Implications
• Facebook and Cambridge Analytica: Privacy Law Examination
• Microsoft Anti-Trust Case: Exploring Legal Arguments and Outcomes
• Volkswagen Emission Scandal: A Study in Environmental Law
• Google’s GDPR Violations: Navigating Data Protection Legislation
• Uber: An Analysis of Legal Challenges in the Gig Economy
• BP Deepwater Horizon Disaster: Environmental and Corporate Law Scrutiny
• Pfizer: Understanding Intellectual Property Rights in the Pharmaceutical Industry
• Tesla’s Autopilot System: Exploring Liability in AI-Assisted Vehicles
• Apple vs. FBI: A Case Study in Privacy and Security Laws
• Juul Labs: Regulatory and Legal Challenges in the Vaping Industry
• HSBC Money Laundering Scandal: Unpacking International Banking Laws
• Purdue Pharma: Analyzing Legal Responses to the Opioid Crisis
• Disney’s Acquisition of Fox: A Study in Anti-Trust Laws
• Johnson & Johnson’s Talcum Powder Cases: Personal Injury Law Scrutiny
• Theranos: Fraud and Deception in the Biotech Industry
• Harvey Weinstein and #MeToo: Examining Legal Issues of Sexual Harassment
• The Panama Papers: Investigating Offshore Tax Evasion
• Foxconn’s Labor Practices: An Analysis of International Labor Law Compliance
• SpaceX Starlink Project: Exploring Space Law and Satellite Internet Services
• Decoding International Trade Laws: A Study on Brexit Consequences
• Privacy Rights in the Digital Era: Examining EU’s General Data Protection Regulation
• Cyber Law Enforcement: Challenges in Tackling Darknet Crimes
• Trademark Infringement in the Fashion Industry: A Closer Look at Notable Cases
• Corporate Law: Analysis of Mega-Mergers and Their Legal Implications
• Sentencing Discrepancies in Criminal Law: Factors Influencing Judicial Decisions
• Landmark Cases in Environmental Law: Interpretation and Outcomes
• Healthcare Law: Dissecting the Legal Framework of the Affordable Care Act
• Class Action Suits: Understanding the Legal Dynamics of Collective Claims
• International Humanitarian Law: Examining War Crimes Tribunal Verdicts
• Intellectual Property Rights in Biotechnology: Case Studies in Patent Law
• Constitutional Law: Analysis of Landmark Supreme Court Decisions
• Media Law: Defamation Cases in the Spotlight
• Exploring the Legal Aspects of Cryptocurrencies: Case Studies
• Immigration Law: Case Studies on Asylum Seekers and Refugees
• Sports Law: Navigating Legal Issues in Professional Sports
• Family Law: Divorce and Custody Cases in Different Cultural Contexts
• White Collar Crime: Financial Fraud Cases and Legal Outcomes
• Estate Law: Notable Inheritance Disputes Among Celebrities
• Criminal Law: Examining Cases of Wrongful Conviction and Their Aftermath

Management Case Study Topics

• Management Practices in Multinational Corporations: An Analysis of Samsung
• Crisis Management Strategies: A Study on COVID-19 Response by Tech Giants
• Analysis of Supply Chain Management: Amazon’s Success Story
• Leadership Styles and Organizational Culture: A Case Study of Google
• Change Management: Exploring Nokia’s Strategic Shift From Mobile Phones to Networks
• Innovation Management: Dissecting Apple’s Approach to New Product Development
• The Efficiency of Project Management: Scrutinizing NASA’s Mars Rover Missions
• Human Resources Management: A Deep Dive Into Netflix’s HR Policies
• Quality Management in the Automobile Industry: A Look at Toyota’s Lean Production
• Corporate Social Responsibility Initiatives: An Analysis of Starbucks
• Cross-Cultural Management: Evaluating IKEA’s Global Expansion
• Strategic Management and Business Development: Unpacking Tesla’s Growth Strategy
• Risk Management: Evaluating Financial Institutions in the 2008 Economic Crisis
• Knowledge Management: An Investigation Into Microsoft’s Information-Sharing Policies
• Nonprofit Management: Assessing the Operational Strategies of Red Cross
• Entrepreneurial Management: Unraveling the Success of Airbnb
• Public Sector Management: Understanding the US Postal Service’s Challenges
• Sustainability Management: An Examination of Patagonia’s Environmental Initiatives
• Ethics Management: Scrutinizing the Volkswagen Emission Scandal
• Diversity Management: A Look Into Twitter’s Inclusion Efforts

Marketing Case Study Topics

• Digital Marketing Strategies: An Analysis of Netflix’s Success
• Content Marketing and Audience Engagement: A Study on Buzzfeed
• Green Marketing and Consumer Perception: A Case of Patagonia
• Branding Strategy: Unraveling Apple’s Image Maintenance Tactics
• Crisis Communication: A Study on Johnson & Johnson’s Tylenol Scandal
• Niche Marketing: Unpacking Supreme’s Limited Release Approach
• Integrated Marketing Communication: A Look at Coca-Cola’s Global Campaigns
• Customer Retention Strategies: An Examination of Amazon Prime
• Social Media Marketing: Dissecting Wendy’s Twitter Engagement
• Neuromarketing Techniques: Scrutinizing Spotify’s User Experience
• Cause Marketing: Evaluating Dove’s Real Beauty Campaign
• Experiential Marketing: Exploring the Popularity of Red Bull’s Extreme Events
• Celebrity Endorsement: The Success of Michael Jordan and Nike Collaboration
• Influencer Marketing: A Study on Fashion Nova’s Instagram Strategy
• Viral Marketing: Unraveling the Ice Bucket Challenge Phenomenon
• Affiliate Marketing: An Analysis of Amazon Associates Program
• Mobile Marketing: A Look at Starbucks’ App Strategy
• Database Marketing: Evaluating Netflix’s Recommendation Algorithm
• Sports Marketing: The Global Appeal of the FIFA World Cup
• Relationship Marketing: An Examination of Southwest Airlines’ Customer Service Approach

Master of Business Administration (MBA) Case Study Topic Ideas

• Strategic Decisions: Dissecting Airbnb’s Expansion Into Experiences
• Balancing Profitability and Sustainability: An Examination of Tesla’s Business Model
• Leadership Style: Analyzing Satya Nadella’s Transformation of Microsoft
• Customer Acquisition: Evaluating Uber’s Expansion Into Emerging Markets
• Competitive Advantage: The Secrets of Samsung’s Innovation Strategy
• Mergers and Acquisitions: Unpacking the Disney-Fox Deal
• Franchise Management: A Look at McDonald’s Global Operations
• Supply Chain Management: The Success of Zara’s Fast Fashion Model
• Crisis Management: A Study on BP’s Deepwater Horizon Oil Spill Response
• Corporate Social Responsibility: Analysis of Patagonia’s Mission-Driven Approach
• Negotiation Strategies: An Examination of the NBA Players Association
• Organizational Culture: Exploring Google’s Employee-Centric Approach
• Product Development: The Pioneering Approach of Dyson
• Strategic Alliance: The Boeing and Airbus Duopoly in the Aviation Industry
• Market Entry Strategy: Understanding Spotify’s Approach in India
• Corporate Restructuring: The Story of IBM’s Shift to Cloud Computing
• Cross-Cultural Management: A Study on Unilever’s Approach in Different Regions
• Change Management: An Analysis of BlackBerry’s Failed Attempt to Adapt
• Diversity and Inclusion: An Examination of Goldman Sachs’ Gender Equity Policies

Nursing Case Study Subjects

• Comprehensive Patient Care: Understanding Palliative Nursing Strategies
• Clinical Decisions: Exploring Error Reduction in Emergency Nursing
• Telemedicine Adaptations: The Shift in Home Health Nursing During Pandemics
• Cross-Cultural Competency: A Look at Nursing in Multicultural Settings
• Innovations in Care: Examining the Rise of Robotics in Elderly Nursing
• Ethics in Practice: End-of-Life Decision-Making in ICU Nursing
• Occupational Stress: An Analysis of Burnout in Pediatric Nursing
• Holistic Healing: Integrating Alternative Medicine in Oncology Nursing
• Improving Care Delivery: The Implementation of AI in Surgical Nursing
• Patient Safety: Addressing Medication Errors in Hospital Nursing
• Community Engagement: A Study on Public Health Nursing Initiatives
• Wellness Promotion: Evaluating the Effectiveness of School Nursing Programs
• Mental Health Focus: A Look at the Practice of Psychiatric Nursing
• Pedagogical Methods: Examining Simulation in Nursing Education
• Digital Health Records: The Change in Informatics Nursing
• Patient Advocacy: A Study on the Role of Forensic Nursing
• Pain Management: Approaches in Palliative Care Nursing
• Quality Control: The Adoption of Six Sigma in Nursing Administration
• Health Literacy: Examining the Role of Nursing in Patient Education
• Preventive Care: A Look at the Practice of Occupational Health Nursing

Political Science Case Study Topics

• Understanding Post-Conflict Reconciliation: A Study on Rwanda’s Gacaca Courts
• Dissecting Populism: Brazil Under Bolsonaro’s Administration
• Post-Soviet Transformation: Case of Estonia’s Digital Revolution
• Ideological Shifts: Analyzing Japan’s Pacifism Reconsideration
• Colonial Legacies: Democratic Stability in Botswana
• Investigating Hybrid Regimes: The Case of Putin’s Russia
• European Integration: Brexit and Its Consequences
• Dealing With Divided Societies: The Case of Cyprus
• Political Economy of Oil: Venezuela’s Economic Crisis
• Emerging Democracies: Tunisia after the Arab Spring
• Rise of Authoritarianism: Hungary’s Political Landscape
• Federalism and Ethnic Conflict: The Case of Ethiopia
• Transition to Democracy: South Africa’s Post-Apartheid Experience
• Climate Change Politics: Examining the Paris Agreement’s Effectiveness
• Global Governance: The World Health Organization’s Response to COVID-19
• Political Islam: Iran’s Theocratic Regime
• Nationalism and Secession: The Case of Catalonia in Spain
• Understanding Neopatrimonialism: The Case of Mobutu’s Zaire
• Media Influence on Politics: The Case of Trump’s America
• Challenges to Democracy: Polarization in Turkey Under Erdogan’s Rule

Psychology Case Study Topics

• Understanding Sibling Rivalry: A Cognitive-Behavioral Analysis
• Influence of Colors on Mood: An Empirical Assessment
• Analyzing Dreams: Insights From Freud’s Psychoanalysis
• Effects of Workplace Stress on Mental Health
• Social Isolation and Its Effect on Elderly Depression
• Exploring the Psychology of Fear: Phobia Case Studies
• Influence of Digital Media on Adolescent Behavior
• Mindfulness and Anxiety: Clinical Applications
• Abnormal Psychology: Examining Dissociative Identity Disorder
• Addiction and Behavior: A Focus on Gambling
• Post-Traumatic Stress Disorder in Military Veterans
• Exploring Autism Spectrum Disorder in Adults
• Child Development: Piaget’s Cognitive Stages Revisited
• Attachment Theory: Secure and Insecure Patterns in Adults
• Emotional Intelligence and Leadership Effectiveness
• Analysis of Eating Disorders: Anorexia and Bulimia
• Gender Dysphoria: Psychological Perspectives and Approaches
• Mental Health and Spirituality: Therapeutic Implications
• Investigating Narcissistic Personality Disorder: Clinical Approaches

Public Health Case Study Topics

• Healthcare Accessibility in Rural Communities
• Smoking Cessation Programs: Evaluating Effectiveness
• Public Health Response to Opioid Crisis
• Pandemic Preparedness: Lessons From COVID-19
• Mental Health Services: Barriers to Access
• Addressing Health Disparities in Ethnic Minorities
• Childhood Obesity: Prevention Strategies
• Assessing the Effectiveness of Vaccination Campaigns
• Health Literacy: Improving Patient Communication
• Global Efforts to Combat Malaria
• Air Pollution and Respiratory Diseases: A Study
• Adolescent Mental Health: School-Based Interventions
• Alcohol Abuse: Community Prevention Programs
• Workplace Wellness Programs: Analysis of Benefits
• Climate Change and Emerging Infectious Diseases
• Obesity and Type 2 Diabetes: Preventative Approaches
• HIV/AIDS Prevention in Sub-Saharan Africa
• Access to Clean Water: A Study on Developing Countries
• Domestic Violence: Public Health Interventions
• Dementia Care: Public Health Strategies

Social Media Marketing (SMM) Case Study Topics

• Social Media Crisis Management: Brand Preservation Strategies
• Conversion Optimization in Instagram Marketing
• Influencer Marketing: Assessing ROI
• Snapchat and Its Potency for Gen Z Marketing
• Content Strategy for LinkedIn B2B Marketing
• Understanding Facebook’s Algorithm for Business Growth
• Engagement Optimization in Twitter Marketing
• TikTok Advertising: Analysis of Virality Factors
• Social Media Analytics: Insights Extraction
• Video Content in SMM: YouTube as a Case Study
• Podcast Promotion Through Social Media: An Evaluation
• Community Building on Social Platforms: Instagram vs. Facebook
• Pinterest as a Visual Search Engine for E-Commerce
• Ephemeral Content Strategy: Snapchat and Instagram Stories
• Brand Personification on Social Media Platforms
• Geo-Targeting in Social Media Advertising: Efficacy Analysis
• Trust Building through Transparency on Social Media
• Multilingual Social Media Strategies: Global Brands Analysis
• User-Generated Content in Brand Promotion: Effective Practices
• AI Tools in Social Media Marketing: Sentiment Analysis Case Study

Sociology Case Study Topics

• Social Stratification: Case of Silicon Valley
• Cyber Communities and Virtual Interaction: A Study
• Religion in Public Schools: Tolerance vs. Indoctrination
• Societal Perception of Mental Health: An Analysis
• Affordable Housing and Social Inequality: A Study
• Community Revitalization in Post-Industrial Cities
• Ethnicity and Identity Politics: Case Study
• Gentrification and Its Socio-Economic Consequences
• Pop Culture Influence on Youth Identity Formation
• Rural vs. Urban Education: Comparative Study
• Police Brutality and Systemic Racism: Case Analysis
• Disaster Management and Social Structures: A Study
• Gender Inequality in Corporate Leadership
• Online Dating and Changes in Social Interaction
• Homelessness and Social Stigmatization: A Case Study
• Demographic Transition in Aging Societies
• Social Media and the Shaping of Political Views
• Mental Illness and Criminal Justice System: An Analysis
• Body Image and Media Influence: Case Study

Supply Chain Management Case Study Topics

• Toyota’s Production System: Streamlining Supply Chain Management
• Zara’s Rapid Response: Decoding Fast-Fashion Supply Chain
• Supply Chain Restructuring in Boeing: A Deeper Look
• Walmart’s Inventory Management: Exploring Supply Chain Efficiency
• Risk Mitigation in Apple’s Global Supply Chain
• Starbucks: An Examination of Ethical Supply Chain Management
• Amazon’s AI-Driven Supply Chain: A Detailed Analysis
• McDonald’s Farm to Table: Analyzing a Fast-Food Supply Chain
• Ikea’s Global Sourcing Challenge: Managing Sustainable Supply Chain
• FedEx: Innovations in Logistics and Supply Chain Management
• Cisco Systems: Managing the Go-to-Market Evolution in Supply Chain
• Procter & Gamble: Revolutionizing the Health & Beauty Industry’s Supply Chain
• Unilever’s “Sustainable Living” Plan: Supply Chain Management Review
• Ford’s Virtual Integration: A Supply Chain Transformation Case Study
• Benetton Group’s Dual Supply Chain: An Analysis
• Inditex and the Emergence of Green Supply Chains
• Huawei’s Global Supply Chain: An Examination Amid Trade Bans
• Tesla Motors: Overcoming Supply Chain Management Challenges
• Coca-Cola’s Demand Forecasting: A Supply Chain Case Study
• Nestle’s Demand Planning: Integrating a Global Supply Chain

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181+ Latest Case Study Topics for Students to Think About

An overview of case study.

Case studies have been widely used in business teaching for a long time. But nowadays, researchers regard them as a good research methodology. This can help them explore the problem they could not address with their traditional methodologies.

By using the case study method, you can get a better understanding of your own subject matter. 3 topics are fundamental in the method- the case study nature, the role of theory, and the difference between the research and teaching cases.

After recognizing these 3 fundamentals, 3 major features of the qualitative methodology are considered. These are – how qualitative research differs from the quantitative research study.

You can see from the discussion that the case study method has a major scholarly merit to the quantitative research, opening up new paths for the researchers. This paper concludes with references to the case method as well as qualitative research.

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How to Find Good Case Study Topics?

• Choose something that you are really interested in
• Narrow down your main idea into specific points
• Explore similar research ideas on the given topic
• Identify the problem as well as solutions on your given topic

Case Study Topics on Various Academic Subjects

Psychology case study topics.

• Dyslexia and Cognitive Neuroscience
• Intelligence vs creativity
• Relation of Landscape Paintings with my art
• Relation between Intelligence, Logic and Creativity
• Reflective essay on pointing analysis
• Essay on “Legacy of Andy Warhol”
• Essay on storytelling
• ADHD treatment
• Critical Analyses on Creativity vs. Intelligence
• Creativity in problem-solving

Case Study Topics in Education

• Impact of online education
• Online vs. offline classes
• Modern education
• Education for special kids
• Benefits of pursuing higher education
• Pros and cons of studying abroad
• Should school education be made free?
• Adult education
• Degree vs diploma
• Public vs. private schools

Sociology Case Study Topics 

• Ethnicity race nationality
• Youth culture
• Gender and sexuality
• Social moments
• Communities’ cult clan
• Social inequalities
• Consumerism
• Women’s empowerment in the society
• Cast creed cult

Case Study Topics in Nursing

• PPD (OB / MENTAL HEALTH)
• Renal Failure
• Head Injury
• New Patient Care
• Pediatric Abdominal Pain

Also Read:  What Is a Case Study?

Media Case Study Topics

• Impact of online social media on everyday life
• Effect of social media on children
• The present role of social media in local and global communication
• Role of media in entertainment
• Media role in banning
• Media role in news
• Pros and cons of social media
• The global influence of social media
• Ho to make the best use of social media
• Media role in global marketing

Biology Case Study Topics

• Coronaviridae – evolution, causes, and symptoms
• Immortality in the animal world
• Ebola – evolution, causes, and symptoms
• Plant pathology
• Rare genetic disorders
• Organ transplantation
• Human memory
• Human hormones
• Basic principles of cloning
• Is obesity hereditary?

Criminal Justice Case Study Topics

• Why is it important in perinatal terms?
• Is the research topic on criminal justice good enough to study?
• Can a written assignment be converted into a speech?
• Does a criminal justice research paper have global importance?
• What are some counter-opinions?
• Does the topic meet all grading rubric points?
• Can it be reviewed? Coo person essay and its analysis paper?
• What additional information can be included?
• Is any other serious research paper available?
• Practical application of criminal justice research paper

Marketing Project Case Study Topics

• SWOT analysis
• Boston matrix
• PESTEL analysis
• Local vs. global marketing
• Market positioning
• Advertisement
• Most benefit analysis
• Market intermediaries
• 4 P’s of marketing

Learn Everything About  5 Keys To Craft A Killer Marketing Mix Case Study Examples

Information Technology Case Study Topics

• Ecology vs. Biodiversity Conservation
• Challenges of software development in modern times
• Energy vs. Environment
• Ethical vs. unethical hacking
• Evolution of SDLC (Software Development Life Cycle)
• Semantic methods in debugging
• Python programming language limitations
• Modern usage of drones
• Explanation of WordPress
• Safety of data analysis
• Pros and cons of Information Technology (IT) advancement

Environmental Science Case Study Topics

• Climate change
• Urban ecology
• Fire ecology
• Global warming
• Renewable energy
• Remote sensing and geo ecosystem
• Bioremediation
• Conservation Biology
• Environmental justice

Management Case Study Topics

• 4 Ps of marketing
• Market survey
• Local and global marketing
• Media Marketing
• Benefits of online marketing
• Advertising

Social Media Marketing Case Study Topics

• Use of social media in global marketing
• Pros and cons of social media marketing
• Speed of online marketing
• Use of multimedia marketing
• Use of picks and videos for marketing
• Web designing and development in marketing
• Marketing ethics
• Influence of marketing
• Importance of marketing management
• Market forecasting

MBA Case Study Topic Ideas

• Importance of financial management
• Significance of human resource (HR) management
• Application of systems managing
• Significance of operations management
• How to reach management goals
• How to thrive in high business competition
• What is 360 degrees of human resource management?
• What is HR AUDITING?
• Marketing logistics
• What is Mosley’s Hierarchy of Needs Model?

Human Rights Case Studies

• KFAR ADUMIM – KHAN AL-AHMAR
• SHILOH – QARYUT AND JALUD
• SUSYA – KHIRBET SUSIYA

Nursing Case Study Subjects

• Pediatric Nursing
• Elderly nursing
• Typhoid case
• Natal and pre-natal case study
• Diabetes patient case study
• Heart patient case study
• Degenerative diseases
• Chronic diseases
• Terminal Illness Case Study
• Kidney diseases

Business Case Study Topics

• Business and politics
• Business Marketing
• How to run a successful business
• Business Finance
• Business ethics
• Corporate social responsibility (CSR)
• Business and economics
• Business competition
• Brand loyalty
• Business law

Law Case Study Topics

• Civil law sections
• Criminal law sections
• Human rights law
• Change of law codes
• International law
• Domestic violence
• Equality in the eyes of law
• Unbiased law
• National law and order

Applied Physics Case Study Topics

• Advancements in semiconductor technology an in-depth examination
• Safety Analysis of high-energy colliders
• Propagation of light in electric devices
• Quantum physics in computing systems
• Application of artificial intelligence (AI)
• Application of physics in biological sciences and genetic engineering
• Nuclear reactors
• Space researches

Trending Case Study Topics

• Related mental aspects of radiation therapy
• Nanophotonics vs. quantum optics of nanostructures
• Benefits of astrophysics lessons for school children
• Green Energy systems in a domestic environment
• Hadron Collider
• Why is the study of microfluidics believed to be dangerous?
• Quantum Information Science vs Data Transfer Methods
• The wind is an example of convection in nature.
• Engineering Details in Applied Physics
• The influence of weightlessness on the vital activity of various organisms

Analysis Comes First

System analysis is the very first step in software development, while system design is the second step in the software development process. The ultimate goal of system analysis is identifying and understanding the user needs and business procedures the system needs to support.

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How To Write A Convincing Case Study In 7 Easy Steps?

How to write a case study assignment for b-students, a complete guide to writing an effective case study, how to write an effective case study paper, how to write a case study report sample.

Case Study Topics in Marketing, Business, Physics, Etc.

A case study is an in-depth examination of a specific subject or situation. Unlike research papers that often explore broad subjects, case study topics focus on a particular instance or example to gain insights into a larger issue. This method is commonly used in various fields, including business, psychology, education, and social sciences.

If you're struggling to select a good topic, conduct thorough research, or write a compelling analysis, remember that seeking assistance isn't a sign of weakness. EssayService is always ready to offer expert guidance with your academic assignments.

How to Find a Case Study Topic?

A good case study topic should be specific enough to allow for in-depth analysis yet broad enough to offer multiple perspectives. By carefully considering the following factors, you can select case study topics that will be both rewarding and informative.

Align with Your Interests and Goals: The best topics are those that genuinely interest you. Your enthusiasm will be evident in your research and writing. Consider your academic or professional goals. What areas do you want to explore further? What problems or questions do you want to address?

Explore Current Trends and Issues: Stay informed about the latest developments in your field. What are the hot topics being discussed? Are there emerging trends or challenges that need further investigation? Identifying current issues can lead to timely and relevant case study topics.

Review Course Materials and Academic Literature: Your textbooks and course readings can be a rich source of potential case study topics. Look for concepts or theories that pique your interest. Additionally, explore academic journals and articles to discover ongoing research and identify gaps in knowledge.

Consider Real-World Problems and Challenges: Case studies often have the greatest impact when they address real-world issues. Think about problems or challenges you have observed in your community, workplace, or society at large. These can provide inspiration for meaningful case study ideas.

Brainstorm and Refine: Once you have generated a list of potential topics, take some time to brainstorm and refine your ideas. Consider the feasibility of conducting research on each topic, the availability of data, and the potential impact of your study.

Now that you have some expert tips in mind, let's start exploring our ready-made case study topics. With a variety of categories to choose from, you're sure to find ones that resonate with you. Don’t forget to request - write my case study for me , for us to handle all the researching and writing for your paper!

Easy Case Study Topics

While some case studies can be quite complex, many suitable topics are accessible to students of all levels. The following list provides a starting point for those seeking simpler case study subjects.

• The Effectiveness of Anti-Bullying Programs
• The Influence of Reality TV on Body Image
• The Impact of Technology on Family Relationships
• The Effectiveness of Drug Prevention Programs
• The Challenges Faced by Homeless Youth
• The Importance of Early Childhood Education
• The Impact of Volunteerism on Communities
• The Effectiveness of School Counseling Services
• The Challenges of Balancing School and Extracurricular Activities
• The Effectiveness of Recycling Programs in Schools
• The Influence of Video Games on Children's Behavior
• The Effects of Fast Food Consumption on Health
• The Importance of Financial Literacy Education
• The Impact of Climate Change on Local Communities
• The Benefits of School Uniforms

Good Case Study Topics

A good case study offers depth, complexity, and relevance. It allows for in-depth analysis and provides valuable insights. The following case study topics present opportunities for comprehensive exploration.

• How can sustainable practices be integrated into large-scale agriculture?
• What strategies can be implemented to address global income inequality?
• What is the impact of globalization on national cultures?
• How can education systems be reformed to better prepare students for the future?
• What are the economic and social consequences of mass migration?
• How can the digital divide be bridged to ensure equitable access to technology?
• What are the challenges and opportunities of space exploration?
• How can renewable energy sources be effectively integrated into power grids?
• What are the ethical considerations of autonomous vehicles?
• How can mental health services be improved to address the growing crisis?
• What strategies can be implemented to combat human trafficking?
• How can emerging economies balance economic growth with environmental protection?
• What are the challenges and opportunities of online education?
• How can the spread of misinformation be prevented in the digital age?
• What are the implications of artificial intelligence on the job market?

Case Study Topics for College Students

The college offers a wealth of experiences and challenges that can serve as excellent case study subjects. These topics allow students to delve deep into real-world issues, apply theoretical knowledge, and develop critical thinking skills.

• How does the transition from high school to college impact students' academic performance and mental health?
• What factors contribute to student success in online learning environments?
• How effective are campus mental health services in addressing student needs?
• What strategies can be implemented to improve campus diversity and inclusion?
• How does student involvement in extracurricular activities impact the overall college experience?
• What is the relationship between college debt and students' career choices?
• How can colleges effectively support students with disabilities?
• What are the challenges and opportunities for college students to study abroad?
• How does the campus party culture influence student academic performance and wellbeing?
• What is the impact of social media on college students' social lives and mental health?
• How can colleges address the issue of food insecurity among students?
• What factors contribute to student engagement in campus sustainability initiatives?
• How can colleges prepare students for the job market and the future of work?
• What is the impact of college athletics on campus culture and student life?
• How can colleges effectively support first-generation college students?

Meanwhile, learn how to write a case study using our special guide.

Sociology Case Study Topics

The following case study topics provide a starting point for sociological case studies that focus on human society and social interactions.

• What is the role of social media in shaping political opinions and voting behavior?
• How does ageism manifest in employment practices and social policies?
• What are the social and economic consequences of climate change on vulnerable populations?
• How does immigration impact the social fabric of a receiving society?
• What are the challenges and opportunities faced by LGBTQ+ individuals in a particular community?
• How does social inequality influence access to healthcare and health outcomes?
• How does social class influence access to education and career opportunities?
• What are the social and cultural factors contributing to homelessness in a specific city?
• How does gender inequality manifest in the workplace, particularly in leadership positions?
• What is the impact of mass media on body image and self-esteem among adolescents?
• How do racial and ethnic disparities influence health outcomes in a particular community?
• What are the social consequences of rapid urbanization on family structures?
• How does religion shape the values and behaviors of a specific community or group?
• What are the social factors contributing to the rise of populism in a particular country?
• How does globalization impact local cultures and traditions?

Marketing Case Study Ideas

Marketing case studies offer real-world examples of successful campaigns and strategies. The following topics provide a foundation for exploring effective marketing initiatives.

• How did a brand successfully reposition itself in a competitive market?
• What strategies were employed to launch a new product or service with great success?
• How did a company effectively utilize social media to build a strong brand community?
• What tactics were used to generate high engagement and conversions through content marketing?
• How did a business implement a successful influencer marketing campaign?
• What strategies were employed to increase customer lifetime value and loyalty?
• How did a company overcome a public relations crisis and restore its reputation?
• What tactics were used to achieve a significant increase in website traffic and leads?
• How did a business effectively target and convert a specific customer segment?
• What strategies were employed to build a successful email marketing campaign?
• How did a company leverage data analytics to optimize marketing performance?
• What tactics were used to create a highly effective paid advertising campaign?
• How did a business implement a successful customer loyalty program?
• What strategies were employed to increase brand awareness and visibility?
• How did a company use marketing to drive sustainable growth and profitability?

Architecture Case Study Topic Ideas

These case study topics on architecture provide opportunities to analyze specific projects, buildings, or urban spaces in detail.

• How does the Burj Khalifa integrate sustainable design principles?
• What is the impact of the International Style on urban skylines, exemplified by the Seagram Building?
• How does Central Park foster community and social interaction in New York City?
• What are the challenges and successes of adaptive reuse as demonstrated by the Tate Modern?
• How does the Sydney Opera House respond to its site and climate conditions?
• What is the role of technology in the design and construction process of the Sagrada Familia?
• How does the Guggenheim Museum influence human behavior and well-being?
• What cultural and historical influences are evident in the Parthenon?
• How does the Louvre Museum address accessibility and inclusivity?
• What is the economic impact of the Eiffel Tower on Paris?
• How does the Taipei 101 building contribute to urban resilience and disaster preparedness?
• What are the challenges and opportunities of designing for elderly residents as showcased in the Rietveld Schröder House?
• How does the Guggenheim Bilbao incorporate innovative structural or material systems?
• What is the role of architecture in addressing social issues, as exemplified by the Habitat 67 housing complex?
• How does the Fallingwater House exemplify the integration of art and architecture?

Business Case Study Topics

Business case study topics provide in-depth examinations of specific companies, industries, or situations. These analyses offer valuable insights into strategic decision-making, problem-solving, and industry trends.

• How did Netflix transform the entertainment industry?
• What strategies led to Apple's sustained success and brand loyalty?
• How did Amazon evolve from an online bookstore to a global e-commerce giant?
• What factors contributed to Tesla's dominance in the electric vehicle market?
• How did Coca-Cola maintain its brand leadership for over a century?
• What challenges and opportunities did Uber face in its path to global expansion?
• How did Starbucks successfully implement a global expansion strategy?
• What factors contributed to the decline of Blockbuster and the rise of streaming services?
• How did Nike build a strong brand identity through athlete endorsements?
• What strategies led to Walmart's position as the world's largest retailer?
• How did Google become a dominant player in the search engine market?
• What challenges did McDonald's face in adapting to changing consumer preferences?
• How did Disney successfully integrate acquisitions like Pixar and Marvel?
• What strategies led to the success of Apple's iPhone?
• How did Toyota recover from the recall crisis and maintain its reputation?

Case Study Topics for Management Students

By exploring these case study ideas, you can gain a deeper understanding of management principles and their application in various organizational contexts.

• How can a company effectively implement a diversity and inclusion strategy?
• What leadership styles are most effective in driving organizational change?
• How can a company build a strong corporate culture to enhance employee engagement?
• What strategies can be used to improve supply chain resilience and efficiency?
• How can a company develop a successful talent management program?
• What factors contribute to effective team building and collaboration?
• How can a company balance profit maximization with social responsibility?
• What strategies can be used to manage organizational conflict effectively?
• How can a company innovate and adapt to disruptive technologies?
• What leadership qualities are essential for navigating economic uncertainty?
• How can a company build a strong customer-centric culture?
• What factors contribute to successful mergers and acquisitions?
• How can a company effectively manage risk and uncertainty?
• What strategies can be used to improve organizational performance and productivity?
• How can a company build a strong employer brand to attract and retain top talent?

Case Study Topics for MBA Students

MBA programs often incorporate case studies to bridge the gap between theory and practice. These cases provide you with complex business challenges that require critical thinking and strategic analysis.

• How can a company effectively implement a global expansion strategy to maximize market share and profitability?
• What strategies can a company employ to disrupt an established industry and create a new market?
• How can a company successfully navigate a merger or acquisition to achieve long-term value creation?
• What factors contribute to the success or failure of a corporate social responsibility initiative?
• How can a company develop and implement a sustainable business model to address environmental and social challenges?
• What strategies can be used to manage risk and uncertainty in a volatile economic climate?
• How can a company build a strong and resilient supply chain to mitigate disruptions?
• What leadership qualities are essential for driving organizational transformation and innovation?
• How can a company leverage digital technologies to create new business opportunities?
• What factors contribute to the success of entrepreneurial ventures?
• How can a company build a strong and enduring brand reputation?
• What strategies can be used to manage financial risk and optimize capital structure?
• How can a company effectively leverage data analytics to drive business decisions?
• What challenges and opportunities arise from the increasing globalization of the workforce?
• How can a company develop a high-performance culture to drive organizational success?

Physics Case Study Ideas

Physics, the study of matter, energy, motion, and force, offers a vast array of potential case studies. With these case study topics, you can examine real-world applications of physics principles.

• How does the physics of aerodynamics contribute to the design of modern aircraft?
• What are the physical principles underlying the operation of nuclear power plants?
• How does the physics of sound influence the design of musical instruments?
• What is the physics behind the generation and transmission of electricity?
• How does the physics of optics apply to the development of camera technology?
• What are the physical principles involved in climate change and global warming?
• How does the physics of materials science contribute to the development of new technologies?
• What is the physics behind the operation of medical imaging equipment?
• How does the physics of semiconductors enable modern electronics?
• What are the physical principles governing the behavior of black holes?
• How does the physics of waves explain the phenomenon of earthquakes?
• What is the physics behind renewable energy sources like solar and wind power?
• How does the physics of quantum mechanics underpin the development of quantum computers?
• What are the physical principles involved in space exploration and rocket propulsion?
• How does the physics of acoustics influence noise pollution and control?

Criminal Justice Case Study Topic Ideas

Criminal justice is a complex field with numerous facets, making it a rich source for case study exploration.

• How effective are rehabilitation programs in reducing recidivism rates?
• What are the challenges and benefits of community policing?
• How does racial bias impact policing and sentencing?
• What are the effects of solitary confinement on inmates' mental health?
• How does the juvenile justice system differ from the adult system?
• What is the impact of mandatory minimum sentencing on prison populations?
• How effective are drug courts in addressing substance abuse issues?
• What are the ethical implications of DNA evidence and forensic science?
• How does the media influence public perception of crime and criminals?
• What are the challenges of policing in rural areas compared to urban centers?
• How does the criminal justice system handle cases of domestic violence?
• What is the role of mental health in the criminal justice system?
• How effective are victim-offender mediation programs?
• What are the challenges and opportunities of private prisons?
• How does terrorism impact law enforcement and national security?

Case Study Titles in Education

Effective titles are essential for accurately reflecting the study's focus. The following prompts can help you brainstorm potential case study ideas for your education-based case study.

• The Impact of Flipped Learning on Student Achievement in Algebra II
• Effectiveness of Response to Intervention (RTI) on Students with Reading Difficulties
• Integrating iPads into Elementary Science: A Case Study
• The Influence of Positive Behavioral Interventions and Supports (PBIS) on School Climate
• Implementing Common Core State Standards: Challenges and Opportunities
• Fostering Cultural Competence in the Urban Classroom
• The Role of Parental Involvement in Closing the Achievement Gap
• The Impact of Full-Day Kindergarten on Early Literacy Skills
• Bullying Prevention Programs: A Case Study of Olweus Bullying Prevention Program
• Inclusion of Students with Autism Spectrum Disorder in General Education
• Online Learning vs. Traditional Classroom: A Comparative Analysis
• The Effect of Professional Learning Communities on Teacher Efficacy
• School Counselors as Mental Health Advocates: A Case Study
• After-School Programs and Student Outcomes: A Longitudinal Study
• The Benefits of Dual Language Immersion for English Language Learners

Case Study Topics About Environment

These case studies offer in-depth examinations of pressing ecological issues, allowing you to gain valuable insights into potential solutions and strategies for environmental protection.

• What are the environmental impacts of deforestation in the Amazon rainforest?
• How has climate change affected coastal communities and ecosystems?
• What are the challenges and opportunities of renewable energy adoption?
• How can sustainable agriculture practices mitigate the effects of climate change?
• What are the environmental and social impacts of plastic pollution?
• How can urban planning contribute to environmental sustainability?
• What are the effects of air pollution on human health and the environment?
• How can biodiversity loss be addressed through conservation efforts?
• What are the challenges and opportunities of sustainable water management?
• How can waste management be improved to reduce landfill waste?
• What are the environmental impacts of mining and resource extraction?
• How can ecotourism contribute to environmental conservation?
• What are the challenges and opportunities of sustainable transportation?
• How can governments and businesses collaborate on environmental protection?
• What are the long-term implications of nuclear power as a clean energy source?

Case Study Topics About Media

These case study topics in media allow for exploration of the industry's impact on society, culture, and individuals.

• How has social media influenced political discourse and elections?
• What is the impact of fake news and misinformation on public opinion?
• How has the rise of streaming services changed the television industry?
• What are the ethical implications of media bias and representation?
• How has the advertising industry adapted to the digital age?
• What is the impact of media on body image and self-esteem?
• How has the role of journalists changed in the digital age?
• What are the effects of media violence on children and adolescents?
• How has social media impacted mental health and wellbeing?
• What is the role of the media in shaping cultural identities and values?
• How has the music industry adapted to digital distribution and streaming?
• What are the challenges and opportunities of media convergence?
• How has the media covered climate change and environmental issues?
• What is the impact of media on consumer behavior and purchasing decisions?
• How has the media landscape changed in developing countries?

Case Study Topics About Human Rights

Human rights are fundamental to a just and equitable society. Case study topics in this field provide opportunities to examine specific instances of human rights violations or successes in their protection.

• How have international human rights laws evolved over time?
• What are the challenges of protecting the rights of refugees and asylum seekers?
• How does poverty impact the enjoyment of human rights?
• What are the human rights implications of climate change?
• How can gender equality be achieved through human rights frameworks?
• What is the role of civil society organizations in promoting human rights?
• How do armed conflicts affect the human rights of civilians?
• What are the challenges of protecting the rights of indigenous peoples?
• How can technology be used to both protect and violate human rights?
• What are the human rights implications of global economic inequality?
• How can the rights of people with disabilities be fully realized?
• What is the role of international human rights courts and tribunals?
• How can human rights education promote respect for diversity?
• What are the challenges of protecting the rights of migrant workers?
• How can human rights be integrated into business practices?

As we sum up this article, let's recap the main steps for choosing a case study topic for a successful project.

• Choose topics you're passionate about and align with your goals.
• Stay updated on current developments and challenges.
• Use textbooks, journals, and articles for inspiration.
• Focus on issues observed in your community or workplace.
• Evaluate topic feasibility, data availability, and study impact.

If you're feeling overwhelmed or need extra support, remember that our help is available to guide you through the process. We can provide assistance with every step, from topic selection to the final draft!

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16 case study examples (+ 3 templates to make your own)

I like to think of case studies as a business's version of a resume. It highlights what the business can do, lends credibility to its offer, and contains only the positive bullet points that paint it in the best light possible.

Imagine if the guy running your favorite taco truck followed you home so that he could "really dig into how that burrito changed your life." I see the value in the practice. People naturally prefer a tried-and-true burrito just as they prefer tried-and-true products or services.

To help you showcase your success and flesh out your burrito questionnaire, I've put together some case study examples and key takeaways.

What is a case study?

A case study is an in-depth analysis of how your business, product, or service has helped past clients. It can be a document, a webpage, or a slide deck that showcases measurable, real-life results.

For example, if you're a SaaS company, you can analyze your customers' results after a few months of using your product to measure its effectiveness. You can then turn this analysis into a case study that further proves to potential customers what your product can do and how it can help them overcome their challenges.

It changes the narrative from "I promise that we can do X and Y for you" to "Here's what we've done for businesses like yours, and we can do it for you, too."

16 case study examples 

While most case studies follow the same structure, quite a few try to break the mold and create something unique. Some businesses lean heavily on design and presentation, while others pursue a detailed, stat-oriented approach. Some businesses try to mix both.

There's no set formula to follow, but I've found that the best case studies utilize impactful design to engage readers and leverage statistics and case details to drive the point home. A case study typically highlights the companies, the challenges, the solution, and the results. The examples below will help inspire you to do it, too.

1. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Volcanica Coffee and AdRoll

People love a good farm-to-table coffee story, and boy am I one of them. But I've shared this case study with you for more reasons than my love of coffee. I enjoyed this study because it was written as though it was a letter.

In this case study, the founder of Volcanica Coffee talks about the journey from founding the company to personally struggling with learning and applying digital marketing to finding and enlisting AdRoll's services.

It felt more authentic, less about AdRoll showcasing their worth and more like a testimonial from a grateful and appreciative client. After the story, the case study wraps up with successes, milestones, and achievements. Note that quite a few percentages are prominently displayed at the top, providing supporting evidence that backs up an inspiring story.

Takeaway: Highlight your goals and measurable results to draw the reader in and provide concise, easily digestible information.

2. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Taylor Guitars and Airtable

This Airtable case study on Taylor Guitars comes as close as one can to an optimal structure. It features a video that represents the artistic nature of the client, highlighting key achievements and dissecting each element of Airtable's influence.

It also supplements each section with a testimonial or quote from the client, using their insights as a catalyst for the case study's narrative. For example, the case study quotes the social media manager and project manager's insights regarding team-wide communication and access before explaining in greater detail.

Takeaway: Highlight pain points your business solves for its client, and explore that influence in greater detail.

3. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} EndeavourX and Figma

My favorite part of Figma's case study is highlighting why EndeavourX chose its solution. You'll notice an entire section on what Figma does for teams and then specifically for EndeavourX.

It also places a heavy emphasis on numbers and stats. The study, as brief as it is, still manages to pack in a lot of compelling statistics about what's possible with Figma.

Takeaway: Showcase the "how" and "why" of your product's differentiators and how they benefit your customers.

4. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} ActiveCampaign and Zapier

Zapier's case study leans heavily on design, using graphics to present statistics and goals in a manner that not only remains consistent with the branding but also actively pushes it forward, drawing users' eyes to the information most important to them. 

The graphics, emphasis on branding elements, and cause/effect style tell the story without requiring long, drawn-out copy that risks boring readers. Instead, the cause and effect are concisely portrayed alongside the client company's information for a brief and easily scannable case study.

Takeaway: Lean on design to call attention to the most important elements of your case study, and make sure it stays consistent with your branding.

5. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Ironclad and OpenAI

In true OpenAI fashion, this case study is a block of text. There's a distinct lack of imagery, but the study features a narrated video walking readers through the product.

The lack of imagery and color may not be the most inviting, but utilizing video format is commendable. It helps thoroughly communicate how OpenAI supported Ironclad in a way that allows the user to sit back, relax, listen, and be impressed. 

Takeaway: Get creative with the media you implement in your case study. Videos can be a very powerful addition when a case study requires more detailed storytelling.

6. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Shopify and GitHub

GitHub's case study on Shopify is a light read. It addresses client pain points and discusses the different aspects its product considers and improves for clients. It touches on workflow issues, internal systems, automation, and security. It does a great job of representing what one company can do with GitHub.

To drive the point home, the case study features colorful quote callouts from the Shopify team, sharing their insights and perspectives on the partnership, the key issues, and how they were addressed.

Takeaway: Leverage quotes to boost the authoritativeness and trustworthiness of your case study. 

7 . .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Audible and Contentful

Contentful's case study on Audible features almost every element a case study should. It includes not one but two videos and clearly outlines the challenge, solution, and outcome before diving deeper into what Contentful did for Audible. The language is simple, and the writing is heavy with quotes and personal insights.

This case study is a uniquely original experience. The fact that the companies in question are perhaps two of the most creative brands out there may be the reason. I expected nothing short of a detailed analysis, a compelling story, and video content. 

Takeaway: Inject some brand voice into the case study, and create assets that tell the story for you.

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Asana's case study on Zoom is longer than the average piece and features detailed data on Zoom's growth since 2020. Instead of relying on imagery and graphics, it features several quotes and testimonials. 

It's designed to be direct, informative, and promotional. At some point, the case study reads more like a feature list. There were a few sections that felt a tad too promotional for my liking, but to each their own burrito.

Takeaway: Maintain a balance between promotional and informative. You want to showcase the high-level goals your product helped achieve without losing the reader.

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I've always been a fan of Mailchimp's comic-like branding, and this case study does an excellent job of sticking to their tradition of making information easy to understand, casual, and inviting.

It features a short video that briefly covers Hickies as a company and Mailchimp's efforts to serve its needs for customer relationships and education processes. Overall, this case study is a concise overview of the partnership that manages to convey success data and tell a story at the same time. What sets it apart is that it does so in a uniquely colorful and brand-consistent manner.

Takeaway: Be concise to provide as much value in as little text as possible.

10. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} NVIDIA and Workday

The gaming industry is notoriously difficult to recruit for, as it requires a very specific set of skills and experience. This case study focuses on how Workday was able to help fill that recruitment gap for NVIDIA, one of the biggest names in the gaming world.

Though it doesn't feature videos or graphics, this case study stood out to me in how it structures information like "key products used" to give readers insight into which tools helped achieve these results.

Takeaway: If your company offers multiple products or services, outline exactly which ones were involved in your case study, so readers can assess each tool.

11. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} KFC and Contentful

I'm personally not a big KFC fan, but that's only because I refuse to eat out of a bucket. My aversion to the bucket format aside, Contentful follows its consistent case study format in this one, outlining challenges, solutions, and outcomes before diving into the nitty-gritty details of the project.

Say what you will about KFC, but their primary product (chicken) does present a unique opportunity for wordplay like "Continuing to march to the beat of a digital-first drum(stick)" or "Delivering deep-fried goodness to every channel."

Takeaway: Inject humor into your case study if there's room for it and if it fits your brand. 

12. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Intuit and Twilio

Twilio does an excellent job of delivering achievements at the very beginning of the case study and going into detail in this two-minute read. While there aren't many graphics, the way quotes from the Intuit team are implemented adds a certain flair to the study and breaks up the sections nicely.

It's simple, concise, and manages to fit a lot of information in easily digestible sections.

Takeaway: Make sure each section is long enough to inform but brief enough to avoid boring readers. Break down information for each section, and don't go into so much detail that you lose the reader halfway through.

13. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Spotify and Salesforce

Salesforce created a video that accurately summarizes the key points of the case study. Beyond that, the page itself is very light on content, and sections are as short as one paragraph.

I especially like how information is broken down into "What you need to know," "Why it matters," and "What the difference looks like." I'm not ashamed of being spoon-fed information. When it's structured so well and so simply, it makes for an entertaining read.

14. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Benchling and Airtable

Benchling is an impressive entity in its own right. Biotech R&D and health care nuances go right over my head. But the research and digging I've been doing in the name of these burritos (case studies) revealed that these products are immensely complex. 

And that's precisely why this case study deserves a read—it succeeds at explaining a complex project that readers outside the industry wouldn't know much about.

Takeaway: Simplify complex information, and walk readers through the company's operations and how your business helped streamline them.

15. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Chipotle and Hubble

The concision of this case study is refreshing. It features two sections—the challenge and the solution—all in 316 words. This goes to show that your case study doesn't necessarily need to be a four-figure investment with video shoots and studio time. 

Sometimes, the message is simple and short enough to convey in a handful of paragraphs.

Takeaway: Consider what you should include instead of what you can include. Assess the time, resources, and effort you're able and willing to invest in a case study, and choose which elements you want to include from there.

16. .css-12hxxzz-Link{all:unset;box-sizing:border-box;-webkit-text-decoration:underline;text-decoration:underline;cursor:pointer;-webkit-transition:all 300ms ease-in-out;transition:all 300ms ease-in-out;outline-offset:1px;-webkit-text-fill-color:currentColor;outline:1px solid transparent;}.css-12hxxzz-Link[data-color='ocean']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='ocean']:hover{outline-color:var(--zds-text-link-hover, #2b2358);}.css-12hxxzz-Link[data-color='ocean']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='white']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='white']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='white']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='primary']{color:var(--zds-text-link, #3d4592);}.css-12hxxzz-Link[data-color='primary']:hover{color:var(--zds-text-link, #2b2358);}.css-12hxxzz-Link[data-color='primary']:focus{color:var(--zds-text-link-hover, #3d4592);outline-color:var(--zds-text-link-hover, #3d4592);}.css-12hxxzz-Link[data-color='secondary']{color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-color='secondary']:hover{color:var(--zds-gray-warm-5, #a8a5a0);}.css-12hxxzz-Link[data-color='secondary']:focus{color:var(--zds-gray-warm-1, #fffdf9);outline-color:var(--zds-gray-warm-1, #fffdf9);}.css-12hxxzz-Link[data-weight='inherit']{font-weight:inherit;}.css-12hxxzz-Link[data-weight='normal']{font-weight:400;}.css-12hxxzz-Link[data-weight='bold']{font-weight:700;} Hudl and Zapier

I may be biased, but I'm a big fan of seeing metrics and achievements represented in branded graphics. It can be a jarring experience to navigate a website, then visit a case study page and feel as though you've gone to a completely different website.

The case study is essentially the summary, and the blog article is the detailed analysis that provides context beyond X achievement or Y goal.

Takeaway: Keep your case study concise and informative. Create other resources to provide context under your blog, media or press, and product pages.

3 case study templates

Now that you've had your fill of case studies (if that's possible), I've got just what you need: an infinite number of case studies, which you can create yourself with these case study templates.

Case study template 1

If you've got a quick hit of stats you want to show off, try this template. The opening section gives space for a short summary and three visually appealing stats you can highlight, followed by a headline and body where you can break the case study down more thoroughly. This one's pretty simple, with only sections for solutions and results, but you can easily continue the formatting to add more sections as needed.

Case study template 2

For a case study template with a little more detail, use this one. Opening with a striking cover page for a quick overview, this one goes on to include context, stakeholders, challenges, multiple quote callouts, and quick-hit stats. 

Case study template 3

Whether you want a little structural variation or just like a nice dark green, this template has similar components to the last template but is designed to help tell a story. Move from the client overview through a description of your company before getting to the details of how you fixed said company's problems.

Tips for writing a case study

Examples are all well and good, but you don't learn how to make a burrito just by watching tutorials on YouTube without knowing what any of the ingredients are. You could , but it probably wouldn't be all that good.

Have an objective: Define your objective by identifying the challenge, solution, and results. Assess your work with the client and focus on the most prominent wins. You're speaking to multiple businesses and industries through the case study, so make sure you know what you want to say to them.

Focus on persuasive data: Growth percentages and measurable results are your best friends. Extract your most compelling data and highlight it in your case study.

Use eye-grabbing graphics: Branded design goes a long way in accurately representing your brand and retaining readers as they review the study. Leverage unique and eye-catching graphics to keep readers engaged. 

Simplify data presentation: Some industries are more complex than others, and sometimes, data can be difficult to understand at a glance. Make sure you present your data in the simplest way possible. Make it concise, informative, and easy to understand.

Use automation to drive results for your case study

A case study example is a source of inspiration you can leverage to determine how to best position your brand's work. Find your unique angle, and refine it over time to help your business stand out. Ask anyone: the best burrito in town doesn't just appear at the number one spot. They find their angle (usually the house sauce) and leverage it to stand out.

Case study FAQ

Got your case study template? Great—it's time to gather the team for an awkward semi-vague data collection task. While you do that, here are some case study quick answers for you to skim through while you contemplate what to call your team meeting.

What is an example of a case study?

An example of a case study is when a software company analyzes its results from a client project and creates a webpage, presentation, or document that focuses on high-level results, challenges, and solutions in an attempt to showcase effectiveness and promote the software.

How do you write a case study?

To write a good case study, you should have an objective, identify persuasive and compelling data, leverage graphics, and simplify data. Case studies typically include an analysis of the challenge, solution, and results of the partnership.

What is the format of a case study?

While case studies don't have a set format, they're often portrayed as reports or essays that inform readers about the partnership and its results. 

Related reading:

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Hachem Ramki

Hachem is a writer and digital marketer from Montreal. After graduating with a degree in English, Hachem spent seven years traveling around the world before moving to Canada. When he's not writing, he enjoys Basketball, Dungeons and Dragons, and playing music for friends and family.

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23 Pro Tips for Running a Successful Business — From Building Your Company Benefits to Leading a Team (+ Expert Insights)

Published: September 05, 2024

Just about anyone can start a business … but what does it take to run a successful business? Through my personal experience, I’ve found that running a business successfully is about a lot more than filling out a few forms, getting the permits or licenses you need, and selling a product.

To the contrary, I’ve learned that running a business that thrives long-term requires a wide range of skills, strategies, and tools . In this article, I’ll share my top tips for running a successful business, based on takeaways from my own career as well as recommendations from a range of business experts. With these pro tips, you’ll have everything you need to launch — and maintain — a thriving, sustainable business.

Table of Contents

What does business success look like?

What makes a business successful, what factors can impact business success, business success trends [new data], how to run a business.

One of the reasons it’s so hard to run a thriving business is that there are many different ways to measure success. Each business owner must create their own unique definition — and stick to it.

For some business owners, success means profit (whether that means short-term gains or long-term wealth and growth). For some owners, it’s more about personal wealth and collecting expensive assets such as homes or cars, while others are more focused on business profits. In contrast, other owners measure their value as their ability to solve problems for their customers, while yet others define success as progress toward a larger dream or mission.

Revenue, gross profit, and cash flow management impact the present and future of every company. But to create sustained value, businesses need to make their own definitions of success.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

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• Focus on the customer experience.
• A powerful business idea.
• Offering value to your target audience.
• Being flexible and quick to adapt.
• Bold decision-making and creative problem-solving.
• Paying attention.
• Getting out of the office.

The world is changing quickly. As such, the strategies and habits that worked in the past don’t guarantee success today. Whether you’re starting a business for the first time or working to pivot your company in a new direction, running a business today means staying open to new ideas and taking in an ever-growing flood of information. Here are some of my top tips for running a successful company in an increasingly uncertain and evolving business environment:

1. Focus on the customer experience.

Today’s customers and prospects have access to more information than ever before. According to HubSpot Research , 79% of customer service teams feel customers are more informed than they were in the past, and almost 90% of surveyed leaders say their expectations are higher than ever before.

As a result, in many situations, how you treat your customers — that is, your customer experience — has more of an impact on your business success than your pricing or even your products. Customer experience is the overall impression you give your customers, and it influences their perception of your brand across each stage and touchpoint of the customer journey.

This means that businesses need to focus on every step of the buyer journey, identifying hurdles on that path and offering new opportunities to create a great customer experience. Specifically, there are a few tactical ways you can build a customer focus into your business:

• Make customer experience a priority by gathering insights from everyone on your team
• Take steps to reduce friction and focus your team’s energy on what’s most important to your customers
• Look at your product experience from customers’ point of view
• Solve problems before they impact your customers
• Invest in training and supporting your customer service team

Customers want and expect a great experience from beginning to end, and they’re often willing to pay a premium for it. Are you ready to provide that experience? Are you over-delivering on your CX? To run a successful business, you should be.

Featured Resources

• Customer experience strategy
• How to improve your customer experience
• Customer experience trends

2. A powerful business idea.

The oldest companies in the world have been around for as long as 1,400 years . But many companies struggle to last: In 2023 alone, over 18,000 U.S. businesses filed for bankruptcy .

Every business is born from an idea. Some ideas are riskier than others. Some ideas seem like a good plan but fizzle out over time. In my experience, there are a few steps you can take to identify an idea that will make your business a success.

[Video: How Sam Parr Comes Up With $10,000,000 Dollar Business Ideas (#62) ]

First, start with what you know. If you’ve ever had a hobby or job you’re passionate about, you know that every niche is more complex than it seems. As you learn more, you get a clearer picture of the joys and challenges below the surface.

For example, a gamer who’s obsessed with Stardew Valley is a totally different customer from a Half-Life player. If you try to build a business that targets all video game players, rather than a more specific sub-group, you might struggle to meet the needs of this diverse customer base.

Next, you’ll want to talk to your community. Whether it’s family and friends or an online group, it’s smart to test out the value of your ideas with a group of people. This can help you refine your idea and determine common objections.

Finally, it’s essential to do your research before you launch your business idea. If you want to create a product or service that people are willing to pay for, it has to be unique, useful, and high-quality. That kind of idea may take some time to polish before it’s ready for purchase.

• Small business ideas
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3. Offering value to your target audience.

A great idea is important, but it isn’t enough to build a successful business. Indeed, in my experience, it’s easy to come up with a great idea. What’s difficult is executing that idea effectively.

Moreover, even if you’ve executed your current idea, no great product is ever finished. To continue to offer value, many products need constant updates in response to customer reviews and internal feedback.

Pro tip: It’s not just about the product. Even if your product or service is perfect, the foundation of any successful business is trust.

To develop trust, your business needs to go above and beyond target audience expectations . There are a few strategies that I’ve found can be particularly helpful in building and sustaining trust. First, it’s important to make sure that your product does exactly what you say it does. Never over-promise, or sell functionality your product doesn’t have.

It’s also critical to provide value throughout the customer experience, from support to instructions to your return policy. After all, value isn’t just the cost of making your product or what you ask in exchange for it. It’s customers’ perceptions and how reliably you meet or exceed their expectations.

For example, the athleisure brand PopFlex doesn’t just sell clothes. It also runs a fitness blog called Blogilates that offers a wide range of additional resources to support its customers.

To be sure, networking is a buzzword that can be off-putting to some. But in reality, networking is just about fostering relationships. If you support businesses that complement yours, they’re likely to return that investment and support, creating a steady stream of referrals and connections that can help your business grow.

To be a great partner to the people in your network, start with your common values. Reach out to people in your local community and online who align with the mission and ideals you strive for personally and in your business. Then, create clear expectations and maintain friendly and consistent communication.

• Guide to networking
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5. Competitive analysis.

Some ideas may be so unique that there’s little to no competition, but most businesses will be entering an already crowded market. To succeed in a market that’s full of established providers, you need a unique spin on your product or niche — and that means conducting a competitive analysis.

Pro tip: When it comes to beating out the competition, founder of OswaldoMedia Oleg Segal argues that “The key is to leverage your business’ uniqueness and serve a niche your larger competitor doesn’t cater to.”

A competitive analysis can help you learn about your top competitors’ products, marketing, and approaches to sales. In some cases, you may learn things that lead you to take your business in a new direction, while in others, you might find a need or problem that only your business can solve. This process can also help you set benchmarks and understand what it will take to reach your business goals.

The more organized you are, the more useful your competitive research will be. It’s also a good idea to perform this analysis on a consistent basis — ideally, as frequently as once a quarter — so you can respond quickly to changes in your industry.

• Competitive analysis kit
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6. Choosing the right pricing.

In my experience, getting your pricing strategy right is one of the most important factors for building a sustainable business. If your prices are too high, you’ll struggle to sell … and if they’re too low, you won’t be able to cover your costs.

Pricing your products to sell is a skill that may take some time to learn. At the same time, setting prices is also one of the first things you’ll need to do when starting a business. As such, it’s important to think carefully about whether your products are priced appropriately.

Are you pulling in enough revenue to stay afloat? How many units will you need to sell each period to reach your revenue and profitability goals? Asking questions like these (and consistently documenting your answers) will help you keep your business running and thriving.

Featured tool: Pricing strategy calculator

7. Long-term goals and vision.

People start businesses for many different reasons. Some want to make ends meet with a side gig. Others want to replace their full-time job and be their own boss. Whatever your reason, decide upfront how you want your business to scale. If you aren’t thoughtful about your long-term plans, you might not be prepared for what could happen.

For example, marketing can be unpredictable. Businesses sometimes go viral for doing great work and aren’t prepared for the influx of new customers. Knowing in advance whether you’ll meet the moment or let it pass you by can save you from missing out on unexpected opportunities or, worse still, from having to close your business because you weren’t prepared to scale.

Featured tool: Growth Grader

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