12 academic publications;
8 media outlets covering the initiative;
5: Data-Powered Patents | |
Citation patterns in granted patents in the field of biology | |
The analysis of data citation patterns in the field of biology showed how over 8,000 patents were based on publicly available data. While this proves the usefulness of repositories as a whole, it also shows how the evaluation of researchers should consider data citations and alternative sources, too, as these are often key to uncover the broader industrial and societal value of academic research. | |
citations; patents; text mining | |
BIOLOGICAL SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed); Socio/Economic impact | |
Impact on economy and business | |
8,000 patents thanks to open data | |
Recent (<5 years) | |
2014 | |
6: Sharing Research Data and Infrastructure to Study Proteins | |
A research group's impact on the study of circular dichroism | |
The DICHROWEB and PCDDB platforms are widely used for the study of proteins. Since their release, hundreds of thousands of users accessed them, from both academia and the private sector. In academia, the platforms fuel research and teaching, while they led to several advances in industry, including the development of 11 patents. | |
protein; repository; infrastructure | |
MEDICAL AND HEALTH SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Impact on health and wellbeing | |
375,000 analyses; 3,600 registered users; over 1,000 citations; | |
Long-standing (5+ years) | |
2001 | |
7: Using Flies to Understand The Human Brain | |
Harvesting published data to power neurobiology research | |
Studying the brain of fruit flies is helping researchers uncover how our brains work at the molecular level. Data repositories such as the Virtual Fly Brain help them curate, share, and re-use data in a structured way. | |
neurobiology; medicine; fly; brain; | |
BIOLOGICAL SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
Long-standing (5+ years) | |
2012 | |
8: A Data-Based Approach to Preventing Curable Eye Diseases | |
Leveraging data to inform health policies | |
The Vision Loss Expert Group (VLEG) gathered and released data on vision loss all around the world. The data is localised, which means that every country can tackle local issues to reduce the burden of eye loss. The findings of the VLEG are far-reaching and were picked up by large organisations such as PwC, the World Bank, and the World Economic Forum, shaping policies, debates, and educations programmes worldwide. | |
ophthalmology; eye health; VLEG; GBD | |
MEDICAL AND HEALTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Impact on health and wellbeing; Impact on public services; Impact on politics and governance | |
15,000 articles harvested; $2.2 per capita to eliminate avoidable blindness in developing countries by 2020; collaboration between 79 scientists; | |
Long-standing (5+ years) | |
1990 | |
9: Self Compacting Concrete | |
Advancements in engineering led by data aggregation | |
Data from over 250 academic sources was aggregated in the form of a database and used to inform future design of self-compacting concrete. This large-scale study allowed researchers to precisely describe the differences between self-compacting concrete and "traditional" vibrated concrete. | |
concrete; database; self-compacting | |
ENGINEERING | |
Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
250 articles; 1500 concrete mixtures analysed; | |
Recent (<5 years) | |
2014 | |
10: Preventing Drug Interactions On Your Mobile | |
Novel tools for patients and healthcare professionals | |
The iChart apps developed by the University of Liverpool help clinicians and patients with HIV or hepatitis C better deal with drug interactions. The apps allow clear and ubiquitous access to research data that has been arranged for maximum effectiveness and dissemination, thus, improving patient response and reducing the side effects experienced. In addition, clinicians can save time, as all the information they need is now available directly on their smartphones. | |
hiv; hepatitis; drug interactions | |
MEDICAL AND HEALTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Impact on health and wellbeing | |
128 countries; 17,000 downloads; | |
Long-standing (5+ years) | |
2010 | |
11: Meeting Sustainability Objectives | |
Reducing carbon emissions from agricultural production | |
Meeting sustainability objectives is becoming increasingly important to reduce the impact of global warming. The field of agriculture has been deemed responsible for a third of our greenhouse emissions, thus, resources such as the Cool Farm Tool are essential to help people in the sector understand how they can reduce their environmental impact. | |
agriculture; carbon footprint; | |
ENVIRONMENTAL SCIENCES | |
Methodological impact (e.g., new approaches developed); Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Environmental impact | |
800 global datasets for N2O; 100 global datasets for soil carbon sequestrations; | |
Long-standing (5+ years) | |
2011 | |
12: Finding Offshore Hydrocarbons | |
Leveraging satellite data to improve the efficiency of exploration | |
Satellite data has been re-used to produced a more up-to-date and precise dataset helping with offshore exploration. The improved gravity data prepared by the researchers has shown a very high potential and is estimated to be 10% more accurate than previously-available work. The dataset has been used by major oil companies to drive decision-making and improve the safety of their exploration efforts. | |
oil; exploration; gravity | |
EARTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Impact on economy and business; Environmental impact | |
$2.5 million per project £1.2 million received 10% improvement compared to previous data | |
Long-standing (5+ years) | |
1998 | |
13: Geological Data Made Easy | |
The British Geological Survey and the OpenGeoscience portal | |
Geological data was released by the British Geological Survey to align their resources to the principles of open science. Their efforts took the form of the OpenGeoscience portal, where data is shared through an Open Government License. Users of OpenGeoscience resources are encouraged to reshape the data to develop new products, called mash-ups, and more than 20 of these are available on the BGS website. | |
geology; survey; NERC | |
EARTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Impact on economy and business; Environmental impact | |
Over 20 mash-ups (projects derived from OpenGeoscience data) | |
Long-standing (5+ years) | |
2010 | |
14: Protecting The Oceans By Coordinating Data Sharing Efforts | |
UNESCO’s efforts to preserve marine environments | |
UNESCO's efforts to protect marine environments materialised with the creation of IODE in 1961. The programme aims to improve data management in the field and to guide and coordinate the data gathering work by a large number of countries. Such a high-level initiative allows data to be shared very effectively, as no country could possibly gather so much information on its own. In addition, | |
marine; ocean; coordination; unesco | |
EARTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Environmental impact; Impact on politics and governance; Impact on economy and business | |
Long-standing (5+ years) | |
1990 | |
15: Corruption in Public Sector Procurement | |
Digital whistleblowing to quantify the cost of corruption | |
The DIGIWHIST project gathered and elaborated information on public procurement and accountability of public officials within the EU and in neighbouring countries. This was picked up by the European Commission, which released a study showing how corruption may cost Europe up to €990 billion per year. | |
corruption; european commission; transparency; public sector | |
STUDIES IN HUMAN SOCIETY | |
Socio/Economic impact; Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
Impact on politics and governance; Impact on public services; Impact on economy and business | |
up to €990 billion lost to corruption yearly | |
Recent (<5 years) | |
2015 | |
16: Drones for Research | |
Using unmanned aerial vehicles to power new approaches to scientific investigations | |
Drones are becoming a constant presence in technology news and media, thus, it is not surprising that they also caught the attention of the research community. Drones allow researchers to capture aerial images easily and at a low cost, however, the data they gather needs to be properly curated to allow any applications. In the field of agriculture, drone-captured datasets are being used to spot plant diseases and help farmers better protect their yields. In addition, drone time-stamped drone image sets have been used to study how to best protect crops and land from floods. | |
agriculture; drones | |
AGRICULTURAL AND VETERINARY SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Impact on economy and business; Economic; Environmental | |
Recent (<5 years) | |
2016 | |
17: Data-Enhanced Archaeology | |
Using modern tools to study ancient times | |
In the field of archaeology, data is scarce and difficult to find. This is simply because it usually comes from excavations or physical operations on artefacts, which are normally expensive and can be performed only in certain conditions. The Archaeology Data Service (ADS) aims to fill the gap by freely providing more than 1.3 million metadata records on archaeological data and by driving developments in research data management in the field. The service enables increased efficiency thanks to data reuse and this is valued at at least £13 million per annum. | |
archaeological data; repository | |
HISTORY AND ARCHAEOLOGY | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
£13 million per annum savings due to increased efficiency; 2-fold to 8-fold return on investment; 44% of interviewed stakeholders could not have carried out their work without the ADS; | |
Long-standing (5+ years) | |
1996 | |
18: Supporting Science and Industry by Sharing Computer Code | |
Sharing software as a form of research data | |
Sharing software is not as common as sharing other types of research data, however, it is sometimes very impactful. The Statistical Parametric Mapping (SPM) software in the field of neuroimaging is an example of how sharing computer code can lead to far-reaching effects. In this case, making the code public allowed the creation of a new field of study and led the software to become the leader in the sector. In addition, thanks to the licensing chosen, some companies were able to exploit the code to create derivative products, which are generating substantial income, while major pharmaceutical companies are using it in the field of drug research. | |
software; code; algorithms | |
MEDICAL AND HEALTH SCIENCES | |
Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Economic; Technological; Health | |
64% of users in the field use the software; €5,000 for each license (software derived from sharing); | |
Long-standing (5+ years) | |
1991 | |
19: Citizen Science at Zooniverse | |
Sharing data and efforts via an online platform | |
It is not always easy to deal with large amounts of data. At times, algorithms can help researchers make sense of their large datasets, however, sometimes the human mind cannot be replaced. In these cases, platforms like Zooniverse come to the researchers' help, allowing them to have citizen volunteers analyse scientific data and enable new scientific discoveries. More than 130 articles were published thanks to citizen science, showing how wise research data management can allow the crowd-sourcing of scientific research. | |
crowd-sourced research; citizen science | |
INFORMATION AND COMPUTING SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
More than 130 articles published; Over 1.5 million registered volunteers; At least 58 web-based citizen science projects; | |
Long-standing (5+ years) | |
2009 | |
20: History and Data | |
The link between disciplines that seem diametrically opposed | |
Access to ancient books, manuscripts, and artefacts is often limited due to their fragility and importance. In addition, they are spread between several locations, which makes the work of historians difficult. The digitisation of heritage data by the British History Online digital library bridges the gap by making material available to researchers from all over the world. The application of research data management in this field led to changes in the researchers' workflow and earned the library a large number of citations in the academic literature and mentions in the news. | |
British history; digitisation; library | |
HISTORY AND ARCHAEOLOGY | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
330,000 unique visitors a month; 1,410 Google Scholar results; 9 mentions in news; | |
Long-standing (5+ years) | |
2003 | |
21: Saving the Earth from Mankind | |
How can we preserve Earth and develop sustainably? | |
Our planet needs to be protected, as human development tends to ignore sustainability and the effect business has on the environment and on biodiversity. Luckily, things are slowly changing, and better decisions and policies supported by research data can now be made. The Global Biodiversity Information Facility (GBIF) plays a critical role in enabling sustainable development by hosting evidence on more than 1.6 million species and its data is featured in more than 1,400 research papers. GBIF data is used by scientists, policymakers, and journalists alike. | |
biodiversity; environment; sustainable development | |
ENVIRONMENTAL SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact; Methodological impact (e.g., new approaches developed) | |
Political; Economic; Environmental | |
Evidence on more than 1.6 million species; 1,400 peer-reviewed articles citing GBIF data; 81 countries; | |
Long-standing (5+ years) | |
1999 | |
22: Understanding Mobile Users and Evaluating Vulnerabilities | |
User data as an investigation tool | |
The Device Analyzer project gathers data on smartphone usage and curates it for re-use by companies, universities, and research institutes. The project's data led to the development of important statistics on the vulnerability of smartphones using the Android operating system. The researchers found that this is related to the slow pace of system updates and only manufacturers have the tools to address the problem. | |
Android; smartphone; mobile phones | |
INFORMATION AND COMPUTING SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
30,978 contributors; 87.7% of Android devices are exposed to at least one of 11 known critical vulnerabilities | |
Long-standing (5+ years) | |
2012 | |
23: Understanding War | |
Data-powered insights into the motives and consequences of war | |
In the world, there are currently 58 ongoing conflicts. These cause tens of thousands of fatalities each year and are related to reasons that are obscure, complex, and often difficult to understand. Researchers and political scientists have been trying to uncover the reasons for war for a long time. Today, they can leverage data to explain conflicts, and geotagged datasets can be organised to build visualisations that greatly facilitate the understanding of contexts and actors in a war. The use of research data management is instrumental in helping us fully grasp the reasons for conflicts and, hopefully, preventing future ones. | |
War; conflicts | |
STUDIES IN HUMAN SOCIETY | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Political; Societal | |
4,000 citations: Correlates of War project 3,800 citations: Uppsala Conflict Data Program | |
Long-standing (5+ years) | |
2012 | |
24: Surfing Gravitational Waves | |
Understanding gravity and Einstein’s General Theory of Relativity | |
Since 2002, the LIGO experiment has been running and collecting data in the domain of astrophysics. This very large facility created over 1 petabyte of information, which required management for several years. This effort has allowed researchers to confirm the existence of gravitational waves, ripples in space time hypothesised by Einstein. In addition, data from the experiment is being used to produce peer-reviewed publications and additional information on past detections, such as visuals, audio, and other media. | |
gravitational waves; relativity | |
PHYSICAL SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
111,000 news mentions; Over 1 petabyte of data | |
Long-standing (5+ years) | |
1994 | |
25: Art From The Comfort Of Your Chair | |
Aggregating arts metadata to power a digital museum | |
Educational institutions, museums, and other organisations hold a wealth of information on paintings, sculpture, and artefacts. This has historically been kept private or indexed locally, however, the Europeana project aims to aggregate metadata in the field of arts and make it publicly accessible. Over 3,000 organisation contribute to the portal, which hosts more than 54 million records from across Europe. The Europeana project has been using its material to promote creative thinking in a number of disciplines and led to the creation of a web exhibition platform for institutions holding art. In addition, Europeana tracks research arising from its data through the Europeana Treasures blogpost series. | |
cultural heritage; digitisation | |
LANGUAGE, COMMUNICATION AND CULTURE | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Technological; Cultural | |
Collaboration of 3,000 institutions; 54,364,816 artworks, artefacts, books, videos and sounds from across Europe; | |
Long-standing (5+ years) | |
2008 | |
1: A Performance Artwork Based on Datasets and Partnerships | |
music; sound; software | |
EARTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
>430GB of data created | |
Recent (<5 years) | |
2014 | |
Top of Short-form Case Studies
2: Open Science Underpins Collaboration: The Structural Genomics Consortium (SGC) | |
protein structure | |
BIOLOGICAL SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Economic | |
over 1,500 protein structures and 75 kinase structures shared; Protein Data Bank is worth $12 billion; | |
Long-standing (5+ years) | |
2003 | |
3: Testing Doubts About the Reliability of Science: The Reproducibility Project | |
reproducibility; open science | |
PSYCHOLOGY AND COGNITIVE SCIENCES | |
Reproducibility | |
Only 40% of findings could be replicated | |
Long-standing (5+ years) | |
2011 | |
4: Large Volumes of Data Engage Large Communities: Sloan Digital Sky Survey (SDSS)) | |
space; citizen science | |
EARTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
Classification of nearly 900,000 galaxies | |
Long-standing (5+ years) | |
1998 | |
5: Scholarly Communication is About Combining Effort: Polymath Project | |
collaboration; problem solving | |
MATHEMATICAL SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
3 out of 12 mathematical problems solved; 6 published articles; | |
Long-standing (5+ years) | |
2009 | |
6: Is Citizen Generated Data Suitable for Academic Purposes? Volunteered Geographic Information (VGI) | |
maps; volunteered data | |
EARTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
Only 12% of photographs considered unusable | |
Long-standing (5+ years) | |
2004 | |
7: A Specialist Research Data Archive: Crawdad | |
wireless; networks | |
INFORMATION AND COMPUTING SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
2378 papers using CRAWDAD datasets or mentioning CRAWDAD; 1217 downloads for the most popular datasets and 566 citations; | |
Long-standing (5+ years) | |
2004 | |
8: A Large-Scale Research Data Service: The European Bioinformatics Institute | |
genome information | |
BIOLOGICAL SCIENCES | |
Reproducibility; Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Economic | |
Efficiency gains worth £1 billion per annum; Future research impact worth £335 million annually or £2.5 billion over 30 years | |
Long-standing (5+ years) | |
1992 | |
9: Combining Data & Influencing Government Sustainability Policies | |
travelling; sustainability | |
MEDICAL AND HEALTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Political; Societal | |
Long-standing (5+ years) | |
2008 | |
10: Objective Measures & Self-Reported Data Underpin Policy On Obesity: Health Survey for England (HSE) | |
health survey; obesity | |
MEDICAL AND HEALTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
Long-standing (5+ years) | |
1991 | |
11: Archival Acceptance as an "Indicator of Quality": Foot & Mouth Disease (FMD) Testimonial Data | |
crisis; diaries | |
MEDICAL AND HEALTH SCIENCES | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Societal | |
3,200 weekly diaries leading to the understanding of how people react to abnormal events | |
Long-standing (5+ years) | |
2001 | |
12: Improving Policy by Providing Data: Live Music Exchange (LMX) | |
live music | |
LANGUAGE, COMMUNICATION AND CULTURE | |
Socio/Economic impact | |
Political | |
Recent (<5 years) | |
2015 | |
13: From Hard Copy Primary Sources to An Open Online Resource: Reading Experience Database, (RED) | |
reading | |
LANGUAGE, COMMUNICATION AND CULTURE | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Methodological impact (e.g., new approaches developed) | |
contributions of >120 volunteers, who created over 6000 entries; >1800 users per month from >135 countries; | |
Long-standing (5+ years) | |
1995 | |
14: Qualitative Data in Many Formats, Archived Online: Tate Encounters | |
qualitative data; museum | |
STUDIES IN HUMAN SOCIETY | |
Socio/Economic impact | |
Societal; Cultural | |
300 student questionnaires; 200 student essays on Tate Modern and Tate Britain; 12 student workshops; 12 in depth student research projects; 5 extended participant family edited ethnographic films; 38 Tate staff interviews and interviews with 72 participants through the Research in Process events at Tate Britain; | |
Long-standing (5+ years) | |
2010 | |
15: Data Combination and Self Re-Use: Understanding Pauper Lives in Georgian London | |
pauper lives; London | |
HISTORY AND ARCHAEOLOGY | |
Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
Over 300,000 records about over 50,000 poor individuals in the West End of London | |
Long-standing (5+ years) | |
2004 | |
16: Ireland-Bristol Trade in the Sixteenth Century | |
trade; Ireland; England | |
HISTORY AND ARCHAEOLOGY | |
Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
Long-standing (5+ years) | |
2006 | |
17: Film and an Ethnographic Approach: Buddhist Cosmology in Food | |
buddhism; food | |
LANGUAGE, COMMUNICATION AND CULTURE | |
Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
6 videos created as a project output | |
Recent (<5 years) | |
2014 | |
18: Data About Data Archiving: ICPSR’s Data Sharing in the Social Sciences | |
meta-analysis | |
STUDIES IN HUMAN SOCIETY | |
Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
Long-standing (5+ years) | |
2010 | |
19: Research Data Supports Restoration: Mackintosh Architecture | |
restoration; building | |
BUILT ENVIRONMENT AND DESIGN | |
Efficiency in research and data re-use (e.g., reduce duplication of effort); Socio/Economic impact | |
Societal; Cultural | |
350 architectural projects shared | |
Recent (<5 years | |
2014 | |
20: Evidencing Value of Artistic, Cultural or Sporting Activities: UK Subjective Well-Being Data (SWB) | |
understanding society; sport; culture | |
STUDIES IN HUMAN SOCIETY | |
Efficiency in research and data re-use (e.g., reduce duplication of effort) | |
Recent (<5 years) | |
2016 | |
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Updated 21 Aug 2024
There is no universal definition for case study writing that would match all the types of this academic task. It is usually an intensive and detailed study related to a person, a particular event, a case, a situation, or series of cases that are united with the same context or a scientific objective. It must represent a clear, systematic analysis and estimation of both a single person or community to determine similarities and differences or to portray the findings by turning to specific theoretical concepts.
Depending on your course and provided instructions, you may take a comparative, analytical, explanatory, or reflective approach to case study writing. The main purpose is to provide analysis and methodology based on your case study sample by defining the key arguments that help you achieve an outcome.
Learning how to write a case study, most college students keep asking about the length of case study writing. It will depend on your academic approach, discipline, and the case study itself, and whether you are writing or briefing a case study. In the majority of cases, your case study writing should be from 500 to 1,500 words in total.
Although the majority of academic definitions of case study talk about some process or research work related to the development of a particular person, group of people, or events over a period of time, types of case studies also involve specific analysis to identify problems and find the outcomes. Therefore, the majority of case study topics already include some challenge or an assumption that requires additional research.
The case study usually includes a short description of a problem or an idea that must be explored with the data that should be helpful to let you explore and find the best solutions. For example, turning to a professional case study writing service , you will see that the case studies for nursing students will always differ from those that are used by engineering students. Keeping all these facts and related challenges in mind, we came up with a list of case study topics divided by category.
Writing a case study as a college student, you will encounter various types of case study . As you learn more about them, it becomes easier to stay focused and determine what kind of tone must be used.
As you learn how to do a case study, remember that you can combine two of these types together to achieve a deeper outcome of your analytical research. Always check with your grading rubric to determine what kind of academic approach you have to take and then adjust your case study materials accordingly. It will save you a great deal of time as you work on your assignment. In case you need assistance, our nursing paper writing service is here to help you get the best grades. Our team of experienced writers guarantees the highest quality of work and timely delivery.
As you learn how to write case study correctly, it’s necessary to take the following steps to ensure that no important point has been missed:
Step 1: Choose Your Topic . Even when you already have a document to work with, the first step is choosing your topic statement, which should reflect your study approach to the problem. Brainstorm various case study topic ideas first! Make sure that you choose something that reflects not only your case study but also your course and relevant ideas.
Step 2: Determine Your Case Study Type. Your assignment may be an illustrative case study or a series of cases. Check your grading rubric twice to stay on track.
Step 3: Create Case Study Outline. This part is the most important as you have to work on your case study introduction . It's essential to provide background information and describe the problem posed in the case study document. As you create an outline, start with the key facts that address your objectives and take notes as you study what you have. These notes may be mentioned in the outline for your case study. Basically, an outline should contain information about the person or an event, problem and the goals you would like to achieve, your solution, the results of your work, and the call-to-action sentence (if applicable).
Step 4: Research Your Case. Research the problem first before you develop a thesis. Look into similar case studies and identify similarities that are worth examining.
Step 5: Develop Your Thesis Statement. Your thesis statement should be specific and set the direction for your readers. You can also use external sources to support your main idea. Provide at least one piece of evidence.
Step 6: Address Important Arguments in Body Paragraphs. Each body paragraph must start with a topic sentence where you place several references to an important element mentioned in the original case study.
Step 7: Work On Your Conclusion. In your final paragraph, you should summarize the information and suggest recommendations for further research.
Remember that the majority of challenges that you encounter with a case study paper can be addressed by checking with your grading rubric. Starting with the titles to choose from to the summary that you may have to include in the sample of your work, original instructions may help you to determine what kind of work must be done before you start writing.
Let us assume that we need to create an assignment where business case study examples can come in handy. While you can take a look online and see templates for this and that, specialists at EduBirdie recommend checking the writing template below for an easier way to get things done:
a) identify the purpose of your study ( it can be the company’s failure or a successful innovation by a particular person ).
b) define the type of the case study research ( an illustrative type would fit best here ).
a) describe basic background information ( talk about the company or a person, a group of people or an event ).
b) explain the pros and cons of the problem ( describe the importance and why it is relevant for you and the community ).
c) discuss your methods and objectives ( set your research method ).
a) segregate major and minor points ( start with the most important elements and continue with what’s less significant ).
b) address strengths and weaknesses of your approach ( discuss why your approach might not cover all range of the business problem ).
c) talk about limitations ( explain what barriers you have faced and what the case study failed to provide ).
a) explain your school of thought ( offer information based on a particular method or a scientific concept ).
b) pros of your approach ( discuss the positive sides of your solution ).
c) set your hypothesis ( feel free to make assumptions and create analytical strategy ).
a) provide summary of your findings ( you can use bullet points to discuss your findings ).
b) connect your thesis with an outcome ( remind your readers about your thesis and the most important argument ).
a) Provide possible helpful recommendations ( you can recommend alternative solutions or suggest how the limitations can be addressed ).
b) Recommend further literature ( you can mention further reading ).
Coming up with good and reliable case study ideas is essential for college students regardless of their course, existing skills, and academic objectives. Since case study writing explores a plethora of different research methodologies, choosing your topic correctly will help you to avoid such scenarios when your ideas become scattered all over your paper. Have a look at our list of case study ideas based on the subject and use them as a starting point for your future case study assignments. Need help with homework? Hire a professional essay writer .
The field of Psychology is quite challenging, which is why it is vital to choose your topic accordingly regardless if you already know the basics or want to overcome writer's block. Here are some interesting ideas to consider based on what is currently popular in various American universities:
As you are dealing with Education, you should start by exploring the latest changes as the technology is constantly advancing. Compare old and new study methods used in schools or American universities to get the basic idea of competitive case study topics.
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Here are some of them to explore:
The students majoring in Data Science or Information Technology sciences also have to face case study writing, which is usually based on various data analysis methods or the impact that technology has in certain fields of life. Still, you can always explore a little bit further and choose different topics for case studies like the ones below:
It is only natural to examine various case studies as you are learning all the complex environmental science aspects. Since the majority of tasks in this field will include either reflective writing or cause-and-effect essays, the use of case study writing cannot be underestimated. We're the best law essay writing service that you can trust: we get A grades from our customers.
Here are some ideas to use as the starting points:
As a rule, marketing specialists always have enough to deal with, yet choosing a successful case study topic is not always easy! Do your best to narrow your ideas down to meet the main argument of your thesis statement and the educational objectives. You can browse through a wide range of subjects, including:
Management is always complex because it involves a plethora of different subjects that must be combined and analyzed. The role of case studies here is vital because it is the best way to learn both old and new methods of management. Consider this list of case study topics on Management:
As you may think that Applied Physics is all about theory or lab experiments, you are quite far from the truth because it also involves case study writing to determine the engineering mistakes or provide college professors with a piece of evidence that you understand the subject correctly.
It is hard to imagine our lives without social media these days. It is only natural that SMM or Social Media Marketing case study topics are becoming even more popular.
Here are some of them you must definitely check:
MBA studies still remain one of the most popular subjects for those who want to start their personal business or promote something innovative. Once you have your MBA degree, you can get employed at some of the world's best companies. Still, as you only study, it is crucial to do all these writing tasks, including reflective journals and case study papers. Have no fear as we have some MBA case study ideas for you:
Even though we all have heard about human rights and related challenges these days, it is often uneasy to choose the right case study topic. If you are unsure what to choose, consider these examples of case study topics below:
Regardless of what business field you may encounter for your college studies in the United States, the chances are high that you will need some inspiration for your next case study assignment. Consider taking a look at these topic ideas:
Of course, these are only the starting points or the basic ideas that you can use as you think about how to choose a good case study topic for your next project! When in doubt, always consult your academic advisor or hire a professional case study writer to pick the best subject and methodology!
Starting with your case study topic hunting, follow these simple rules:
Remember that if you are not sure about something, always ask your college advisor and check your grading rubric twice to ensure that you are on the right track!
Learning how to format your writing is essential because it will be one of those elements that help the grader to determine whether you understand the task correctly.
Here are the main rules to remember:
What we have in result usually ends up in four major sections of a case study that are: an introduction, body paragraphs where you talk about the problem, an explanation and presentation of your findings section, and the final conclusion where you state the results. The writing mechanics will depend on the formatting style like MLA or APA.
MLA Rules Template:
Author's Last Name, First Name. Title of Your Case Study (in italics). Location of the Publisher.
APA Format for Case Study:
The important difference with APA formatting style is that it should include the cover page and the table of contents where your readers can see each part of the report and the executive summary part. The citation template for the references page is as follows:
Author(s). (Year). Title of your case study. Number of case study.
Harvard Style Case Study Reference:
Author or Editor's Last Name, Initials. (Year) "Title of your case study" [Case Study], Journal Title, Volume (Issue), pp. page numbers.
Speaking of case study structure in APA format, as an example, you may have to create a title.
Here are the rules to follow:
- Running head should include running title with a page number flushed to the right top corner. The running head itself should have a one inch margin and be typed in CAPS.
- The title of the case study must be in title case, centered, and in the bold font.
- Your name must be centered.
- Provide your department and the university name.
- Course code and name follow next and remain centered.
- Your professor's name must be provided in "Dr. John Gerahty" format.
- Date should be: Month, Day, Year (June 3, 2021).
All these entries must use Times New Roman font, size 12.
For example:
Effects of Transwave Synthesis: An Engineering Audio Therapy Case Study
Carrie Wood
Department of Audio Engineering, Berkeley School of Music
ENGN 223: Synthesis and Audio Therapty
Dr. Andrew Johnson
May 4, 2019
Let us assume that we need to cite a case study by David Lee that has been published at the Hardvard Business Publishing website in 2022. We need to obtain the date of publication, name of the case study, and the special reference number that can help us obtain the case study. Here is our citation in APA style :
Lee, D. (2022). What Does Diversity Mean in a Global Organization? (HBR Case Study). HBR No. R2203X-PDF-ENG. https://hbsp.harvard.edu/product/R2203X-PDF-ENG?Ntt=&itemFindingMethod=search
Now a textbook-based case study will look this way:
Author(s) or Editor(s) of the case study. (Year of publishing). Title of chapter or case study. In First initial. Last Name, and First initial. Last name (Eds.), Title of book (pp.) Publisher's Name.
For example:
Patterson, J. (2009) The Apple's Take On Luxury. In J. Walden, Cases of Marketing Success (pp. 34-39). Bailey Publishing House.
Author's Last Name, First Name. Case Study Title (in italics). Location of the Publisher, Journal, or Organization.
Chandler, Nigel. "Disney and Disability Cases on Screen." American Journal of Cinemetograph y, vol 14, no. 2, 2004, pp. 281-99.
It must be reminded again that every assignment that you approach must include a preliminary analysis of the topic because you must be aware of various research aspects related to your topic. Take your time to consider different wording patterns and always narrow things down if possible to let your case study writing reflect your thesis and the main ideas. Always provide good evidence and analyze all the available information that you have in the case study instructions. It will help you to provide enough evidence of your research based upon a specific case study. Therefore, brainstorm our case study topics and let your education struggles become easier with our help! And remember that you can always ask us to write my case study!
Thanks for your feedback.
David is one of those experienced content creators from the United Kingdom who has a high interest in social issues, culture, and entrepreneurship. He always says that reading, blogging, and staying aware of what happens in the world is what makes a person responsible. He likes to learn and share what he knows by making things inspiring and creative enough even for those students who dislike reading.
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Suppose a company receives a spike in the number of customer complaints, or medical experts discover an outbreak of illness affecting children but are not quite sure of the reason. In both cases, carrying out a case study could be the best way to get answers.
Organization
Case studies can be carried out across different disciplines, including education, medicine, sociology, and business.
Most case studies employ qualitative methods, but quantitative methods can also be used. Researchers can then describe, compare, evaluate, and identify patterns or cause-and-effect relationships between the various variables under study. They can then use this knowledge to decide what action to take.
Another thing to note is that case studies are generally singular in their focus. This means they narrow focus to a particular area, making them highly subjective. You cannot always generalize the results of a case study and apply them to a larger population. However, they are valuable tools to illustrate a principle or develop a thesis.
Dovetail streamlines case study research to help you uncover and share actionable insights
Researchers can choose from a variety of case study designs. The design they choose is dependent on what questions they need to answer, the context of the research environment, how much data they already have, and what resources are available.
Here are the common types of case study design:
An explanatory case study is an initial explanation of the how or why that is behind something. This design is commonly used when studying a real-life phenomenon or event. Once the organization understands the reasons behind a phenomenon, it can then make changes to enhance or eliminate the variables causing it.
Here is an example: How is co-teaching implemented in elementary schools? The title for a case study of this subject could be “Case Study of the Implementation of Co-Teaching in Elementary Schools.”
An illustrative or descriptive case study helps researchers shed light on an unfamiliar object or subject after a period of time. The case study provides an in-depth review of the issue at hand and adds real-world examples in the area the researcher wants the audience to understand.
The researcher makes no inferences or causal statements about the object or subject under review. This type of design is often used to understand cultural shifts.
Here is an example: How did people cope with the 2004 Indian Ocean Tsunami? This case study could be titled "A Case Study of the 2004 Indian Ocean Tsunami and its Effect on the Indonesian Population."
Exploratory research is also called a pilot case study. It is usually the first step within a larger research project, often relying on questionnaires and surveys . Researchers use exploratory research to help narrow down their focus, define parameters, draft a specific research question , and/or identify variables in a larger study. This research design usually covers a wider area than others, and focuses on the ‘what’ and ‘who’ of a topic.
Here is an example: How do nutrition and socialization in early childhood affect learning in children? The title of the exploratory study may be “Case Study of the Effects of Nutrition and Socialization on Learning in Early Childhood.”
An intrinsic case study is specifically designed to look at a unique and special phenomenon. At the start of the study, the researcher defines the phenomenon and the uniqueness that differentiates it from others.
In this case, researchers do not attempt to generalize, compare, or challenge the existing assumptions. Instead, they explore the unique variables to enhance understanding. Here is an example: “Case Study of Volcanic Lightning.”
This design can also be identified as a cumulative case study. It uses information from past studies or observations of groups of people in certain settings as the foundation of the new study. Given that it takes multiple areas into account, it allows for greater generalization than a single case study.
The researchers also get an in-depth look at a particular subject from different viewpoints. Here is an example: “Case Study of how PTSD affected Vietnam and Gulf War Veterans Differently Due to Advances in Military Technology.”
A critical case study incorporates both explanatory and intrinsic study designs. It does not have predetermined purposes beyond an investigation of the said subject. It can be used for a deeper explanation of the cause-and-effect relationship. It can also be used to question a common assumption or myth.
The findings can then be used further to generalize whether they would also apply in a different environment. Here is an example: “What Effect Does Prolonged Use of Social Media Have on the Mind of American Youth?”
Instrumental research attempts to achieve goals beyond understanding the object at hand. Researchers explore a larger subject through different, separate studies and use the findings to understand its relationship to another subject. This type of design also provides insight into an issue or helps refine a theory.
For example, you may want to determine if violent behavior in children predisposes them to crime later in life. The focus is on the relationship between children and violent behavior, and why certain children do become violent. Here is an example: “Violence Breeds Violence: Childhood Exposure and Participation in Adult Crime.”
Evaluation case study design is employed to research the effects of a program, policy, or intervention, and assess its effectiveness and impact on future decision-making.
For example, you might want to see whether children learn times tables quicker through an educational game on their iPad versus a more teacher-led intervention. Here is an example: “An Investigation of the Impact of an iPad Multiplication Game for Primary School Children.”
Case studies are ideal when you want to gain a contextual, concrete, or in-depth understanding of a particular subject. It helps you understand the characteristics, implications, and meanings of the subject.
They are also an excellent choice for those writing a thesis or dissertation, as they help keep the project focused on a particular area when resources or time may be too limited to cover a wider one. You may have to conduct several case studies to explore different aspects of the subject in question and understand the problem.
Once you identify the problem at hand and come up with questions, identify the case you will focus on. The study can provide insights into the subject at hand, challenge existing assumptions, propose a course of action, and/or open up new areas for further research.
While you will be focusing on a specific detail, the case study design you choose should be linked to existing knowledge on the topic. This prevents it from becoming an isolated description and allows for enhancing the existing information.
It may expand the current theory by bringing up new ideas or concepts, challenge established assumptions, or exemplify a theory by exploring how it answers the problem at hand. A theoretical framework starts with a literature review of the sources relevant to the topic in focus. This helps in identifying key concepts to guide analysis and interpretation.
Case studies are frequently supplemented with qualitative data such as observations, interviews, and a review of both primary and secondary sources such as official records, news articles, and photographs. There may also be quantitative data —this data assists in understanding the case thoroughly.
The results of the research depend on the research design. Most case studies are structured with chapters or topic headings for easy explanation and presentation. Others may be written as narratives to allow researchers to explore various angles of the topic and analyze its meanings and implications.
In all areas, always give a detailed contextual understanding of the case and connect it to the existing theory and literature before discussing how it fits into your problem area.
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Case study of product marketing strategies in the Kenyan market
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A case study research paper examines a person, place, event, condition, phenomenon, or other type of subject of analysis in order to extrapolate key themes and results that help predict future trends, illuminate previously hidden issues that can be applied to practice, and/or provide a means for understanding an important research problem with greater clarity. A case study research paper usually examines a single subject of analysis, but case study papers can also be designed as a comparative investigation that shows relationships between two or more subjects. The methods used to study a case can rest within a quantitative, qualitative, or mixed-method investigative paradigm.
Case Studies. Writing@CSU. Colorado State University; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010 ; “What is a Case Study?” In Swanborn, Peter G. Case Study Research: What, Why and How? London: SAGE, 2010.
General information about how to choose a topic to investigate can be found under the " Choosing a Research Problem " tab in the Organizing Your Social Sciences Research Paper writing guide. Review this page because it may help you identify a subject of analysis that can be investigated using a case study design.
However, identifying a case to investigate involves more than choosing the research problem . A case study encompasses a problem contextualized around the application of in-depth analysis, interpretation, and discussion, often resulting in specific recommendations for action or for improving existing conditions. As Seawright and Gerring note, practical considerations such as time and access to information can influence case selection, but these issues should not be the sole factors used in describing the methodological justification for identifying a particular case to study. Given this, selecting a case includes considering the following:
Eisenhardt, Kathleen M. “Building Theories from Case Study Research.” Academy of Management Review 14 (October 1989): 532-550; Emmel, Nick. Sampling and Choosing Cases in Qualitative Research: A Realist Approach . Thousand Oaks, CA: SAGE Publications, 2013; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Seawright, Jason and John Gerring. "Case Selection Techniques in Case Study Research." Political Research Quarterly 61 (June 2008): 294-308.
The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies. In applied social sciences disciplines [e.g., education, social work, public administration, etc.], case studies may also be used to reveal best practices, highlight key programs, or investigate interesting aspects of professional work.
In general, the structure of a case study research paper is not all that different from a standard college-level research paper. However, there are subtle differences you should be aware of. Here are the key elements to organizing and writing a case study research paper.
I. Introduction
As with any research paper, your introduction should serve as a roadmap for your readers to ascertain the scope and purpose of your study . The introduction to a case study research paper, however, should not only describe the research problem and its significance, but you should also succinctly describe why the case is being used and how it relates to addressing the problem. The two elements should be linked. With this in mind, a good introduction answers these four questions:
Each of these questions should be addressed in no more than a few paragraphs. Exceptions to this can be when you are addressing a complex research problem or subject of analysis that requires more in-depth background information.
II. Literature Review
The literature review for a case study research paper is generally structured the same as it is for any college-level research paper. The difference, however, is that the literature review is focused on providing background information and enabling historical interpretation of the subject of analysis in relation to the research problem the case is intended to address . This includes synthesizing studies that help to:
III. Method
In this section, you explain why you selected a particular case [i.e., subject of analysis] and the strategy you used to identify and ultimately decide that your case was appropriate in addressing the research problem. The way you describe the methods used varies depending on the type of subject of analysis that constitutes your case study.
If your subject of analysis is an incident or event . In the social and behavioral sciences, the event or incident that represents the case to be studied is usually bounded by time and place, with a clear beginning and end and with an identifiable location or position relative to its surroundings. The subject of analysis can be a rare or critical event or it can focus on a typical or regular event. The purpose of studying a rare event is to illuminate new ways of thinking about the broader research problem or to test a hypothesis. Critical incident case studies must describe the method by which you identified the event and explain the process by which you determined the validity of this case to inform broader perspectives about the research problem or to reveal new findings. However, the event does not have to be a rare or uniquely significant to support new thinking about the research problem or to challenge an existing hypothesis. For example, Walo, Bull, and Breen conducted a case study to identify and evaluate the direct and indirect economic benefits and costs of a local sports event in the City of Lismore, New South Wales, Australia. The purpose of their study was to provide new insights from measuring the impact of a typical local sports event that prior studies could not measure well because they focused on large "mega-events." Whether the event is rare or not, the methods section should include an explanation of the following characteristics of the event: a) when did it take place; b) what were the underlying circumstances leading to the event; and, c) what were the consequences of the event in relation to the research problem.
If your subject of analysis is a person. Explain why you selected this particular individual to be studied and describe what experiences they have had that provide an opportunity to advance new understandings about the research problem. Mention any background about this person which might help the reader understand the significance of their experiences that make them worthy of study. This includes describing the relationships this person has had with other people, institutions, and/or events that support using them as the subject for a case study research paper. It is particularly important to differentiate the person as the subject of analysis from others and to succinctly explain how the person relates to examining the research problem [e.g., why is one politician in a particular local election used to show an increase in voter turnout from any other candidate running in the election]. Note that these issues apply to a specific group of people used as a case study unit of analysis [e.g., a classroom of students].
If your subject of analysis is a place. In general, a case study that investigates a place suggests a subject of analysis that is unique or special in some way and that this uniqueness can be used to build new understanding or knowledge about the research problem. A case study of a place must not only describe its various attributes relevant to the research problem [e.g., physical, social, historical, cultural, economic, political], but you must state the method by which you determined that this place will illuminate new understandings about the research problem. It is also important to articulate why a particular place as the case for study is being used if similar places also exist [i.e., if you are studying patterns of homeless encampments of veterans in open spaces, explain why you are studying Echo Park in Los Angeles rather than Griffith Park?]. If applicable, describe what type of human activity involving this place makes it a good choice to study [e.g., prior research suggests Echo Park has more homeless veterans].
If your subject of analysis is a phenomenon. A phenomenon refers to a fact, occurrence, or circumstance that can be studied or observed but with the cause or explanation to be in question. In this sense, a phenomenon that forms your subject of analysis can encompass anything that can be observed or presumed to exist but is not fully understood. In the social and behavioral sciences, the case usually focuses on human interaction within a complex physical, social, economic, cultural, or political system. For example, the phenomenon could be the observation that many vehicles used by ISIS fighters are small trucks with English language advertisements on them. The research problem could be that ISIS fighters are difficult to combat because they are highly mobile. The research questions could be how and by what means are these vehicles used by ISIS being supplied to the militants and how might supply lines to these vehicles be cut off? How might knowing the suppliers of these trucks reveal larger networks of collaborators and financial support? A case study of a phenomenon most often encompasses an in-depth analysis of a cause and effect that is grounded in an interactive relationship between people and their environment in some way.
NOTE: The choice of the case or set of cases to study cannot appear random. Evidence that supports the method by which you identified and chose your subject of analysis should clearly support investigation of the research problem and linked to key findings from your literature review. Be sure to cite any studies that helped you determine that the case you chose was appropriate for examining the problem.
IV. Discussion
The main elements of your discussion section are generally the same as any research paper, but centered around interpreting and drawing conclusions about the key findings from your analysis of the case study. Note that a general social sciences research paper may contain a separate section to report findings. However, in a paper designed around a case study, it is common to combine a description of the results with the discussion about their implications. The objectives of your discussion section should include the following:
Reiterate the Research Problem/State the Major Findings Briefly reiterate the research problem you are investigating and explain why the subject of analysis around which you designed the case study were used. You should then describe the findings revealed from your study of the case using direct, declarative, and succinct proclamation of the study results. Highlight any findings that were unexpected or especially profound.
Explain the Meaning of the Findings and Why They are Important Systematically explain the meaning of your case study findings and why you believe they are important. Begin this part of the section by repeating what you consider to be your most important or surprising finding first, then systematically review each finding. Be sure to thoroughly extrapolate what your analysis of the case can tell the reader about situations or conditions beyond the actual case that was studied while, at the same time, being careful not to misconstrue or conflate a finding that undermines the external validity of your conclusions.
Relate the Findings to Similar Studies No study in the social sciences is so novel or possesses such a restricted focus that it has absolutely no relation to previously published research. The discussion section should relate your case study results to those found in other studies, particularly if questions raised from prior studies served as the motivation for choosing your subject of analysis. This is important because comparing and contrasting the findings of other studies helps support the overall importance of your results and it highlights how and in what ways your case study design and the subject of analysis differs from prior research about the topic.
Consider Alternative Explanations of the Findings Remember that the purpose of social science research is to discover and not to prove. When writing the discussion section, you should carefully consider all possible explanations revealed by the case study results, rather than just those that fit your hypothesis or prior assumptions and biases. Be alert to what the in-depth analysis of the case may reveal about the research problem, including offering a contrarian perspective to what scholars have stated in prior research if that is how the findings can be interpreted from your case.
Acknowledge the Study's Limitations You can state the study's limitations in the conclusion section of your paper but describing the limitations of your subject of analysis in the discussion section provides an opportunity to identify the limitations and explain why they are not significant. This part of the discussion section should also note any unanswered questions or issues your case study could not address. More detailed information about how to document any limitations to your research can be found here .
Suggest Areas for Further Research Although your case study may offer important insights about the research problem, there are likely additional questions related to the problem that remain unanswered or findings that unexpectedly revealed themselves as a result of your in-depth analysis of the case. Be sure that the recommendations for further research are linked to the research problem and that you explain why your recommendations are valid in other contexts and based on the original assumptions of your study.
V. Conclusion
As with any research paper, you should summarize your conclusion in clear, simple language; emphasize how the findings from your case study differs from or supports prior research and why. Do not simply reiterate the discussion section. Provide a synthesis of key findings presented in the paper to show how these converge to address the research problem. If you haven't already done so in the discussion section, be sure to document the limitations of your case study and any need for further research.
The function of your paper's conclusion is to: 1) reiterate the main argument supported by the findings from your case study; 2) state clearly the context, background, and necessity of pursuing the research problem using a case study design in relation to an issue, controversy, or a gap found from reviewing the literature; and, 3) provide a place to persuasively and succinctly restate the significance of your research problem, given that the reader has now been presented with in-depth information about the topic.
Consider the following points to help ensure your conclusion is appropriate:
Note that, depending on the discipline you are writing in or the preferences of your professor, the concluding paragraph may contain your final reflections on the evidence presented as it applies to practice or on the essay's central research problem. However, the nature of being introspective about the subject of analysis you have investigated will depend on whether you are explicitly asked to express your observations in this way.
Problems to Avoid
Overgeneralization One of the goals of a case study is to lay a foundation for understanding broader trends and issues applied to similar circumstances. However, be careful when drawing conclusions from your case study. They must be evidence-based and grounded in the results of the study; otherwise, it is merely speculation. Looking at a prior example, it would be incorrect to state that a factor in improving girls access to education in Azerbaijan and the policy implications this may have for improving access in other Muslim nations is due to girls access to social media if there is no documentary evidence from your case study to indicate this. There may be anecdotal evidence that retention rates were better for girls who were engaged with social media, but this observation would only point to the need for further research and would not be a definitive finding if this was not a part of your original research agenda.
Failure to Document Limitations No case is going to reveal all that needs to be understood about a research problem. Therefore, just as you have to clearly state the limitations of a general research study , you must describe the specific limitations inherent in the subject of analysis. For example, the case of studying how women conceptualize the need for water conservation in a village in Uganda could have limited application in other cultural contexts or in areas where fresh water from rivers or lakes is plentiful and, therefore, conservation is understood more in terms of managing access rather than preserving access to a scarce resource.
Failure to Extrapolate All Possible Implications Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings. If you do not, your reader may question the validity of your analysis, particularly if you failed to document an obvious outcome from your case study research. For example, in the case of studying the accident at the railroad crossing to evaluate where and what types of warning signals should be located, you failed to take into consideration speed limit signage as well as warning signals. When designing your case study, be sure you have thoroughly addressed all aspects of the problem and do not leave gaps in your analysis that leave the reader questioning the results.
Case Studies. Writing@CSU. Colorado State University; Gerring, John. Case Study Research: Principles and Practices . New York: Cambridge University Press, 2007; Merriam, Sharan B. Qualitative Research and Case Study Applications in Education . Rev. ed. San Francisco, CA: Jossey-Bass, 1998; Miller, Lisa L. “The Use of Case Studies in Law and Social Science Research.” Annual Review of Law and Social Science 14 (2018): TBD; Mills, Albert J., Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Putney, LeAnn Grogan. "Case Study." In Encyclopedia of Research Design , Neil J. Salkind, editor. (Thousand Oaks, CA: SAGE Publications, 2010), pp. 116-120; Simons, Helen. Case Study Research in Practice . London: SAGE Publications, 2009; Kratochwill, Thomas R. and Joel R. Levin, editors. Single-Case Research Design and Analysis: New Development for Psychology and Education . Hilldsale, NJ: Lawrence Erlbaum Associates, 1992; Swanborn, Peter G. Case Study Research: What, Why and How? London : SAGE, 2010; Yin, Robert K. Case Study Research: Design and Methods . 6th edition. Los Angeles, CA, SAGE Publications, 2014; Walo, Maree, Adrian Bull, and Helen Breen. “Achieving Economic Benefits at Local Events: A Case Study of a Local Sports Event.” Festival Management and Event Tourism 4 (1996): 95-106.
At Least Five Misconceptions about Case Study Research
Social science case studies are often perceived as limited in their ability to create new knowledge because they are not randomly selected and findings cannot be generalized to larger populations. Flyvbjerg examines five misunderstandings about case study research and systematically "corrects" each one. To quote, these are:
Misunderstanding 1 : General, theoretical [context-independent] knowledge is more valuable than concrete, practical [context-dependent] knowledge. Misunderstanding 2 : One cannot generalize on the basis of an individual case; therefore, the case study cannot contribute to scientific development. Misunderstanding 3 : The case study is most useful for generating hypotheses; that is, in the first stage of a total research process, whereas other methods are more suitable for hypotheses testing and theory building. Misunderstanding 4 : The case study contains a bias toward verification, that is, a tendency to confirm the researcher’s preconceived notions. Misunderstanding 5 : It is often difficult to summarize and develop general propositions and theories on the basis of specific case studies [p. 221].
While writing your paper, think introspectively about how you addressed these misconceptions because to do so can help you strengthen the validity and reliability of your research by clarifying issues of case selection, the testing and challenging of existing assumptions, the interpretation of key findings, and the summation of case outcomes. Think of a case study research paper as a complete, in-depth narrative about the specific properties and key characteristics of your subject of analysis applied to the research problem.
Flyvbjerg, Bent. “Five Misunderstandings About Case-Study Research.” Qualitative Inquiry 12 (April 2006): 219-245.
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Methodology
Published on May 8, 2019 by Shona McCombes . Revised on November 20, 2023.
A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.
A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .
When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case, other interesting articles.
A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.
Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.
You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.
Research question | Case study |
---|---|
What are the ecological effects of wolf reintroduction? | Case study of wolf reintroduction in Yellowstone National Park |
How do populist politicians use narratives about history to gain support? | Case studies of Hungarian prime minister Viktor Orbán and US president Donald Trump |
How can teachers implement active learning strategies in mixed-level classrooms? | Case study of a local school that promotes active learning |
What are the main advantages and disadvantages of wind farms for rural communities? | Case studies of three rural wind farm development projects in different parts of the country |
How are viral marketing strategies changing the relationship between companies and consumers? | Case study of the iPhone X marketing campaign |
How do experiences of work in the gig economy differ by gender, race and age? | Case studies of Deliveroo and Uber drivers in London |
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Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:
TipIf your research is more practical in nature and aims to simultaneously investigate an issue as you solve it, consider conducting action research instead.
Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.
Example of an outlying case studyIn the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. It became an important case study for understanding previously neglected causes of heart disease.
However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.
Example of a representative case studyIn the 1920s, two sociologists used Muncie, Indiana as a case study of a typical American city that supposedly exemplified the changing culture of the US at the time.
While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:
To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.
There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.
Example of a mixed methods case studyFor a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development.
The aim is to gain as thorough an understanding as possible of the case and its context.
In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.
How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .
Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).
In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.
If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.
Research bias
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McCombes, S. (2023, November 20). What Is a Case Study? | Definition, Examples & Methods. Scribbr. Retrieved August 21, 2024, from https://www.scribbr.com/methodology/case-study/
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A case study is a research approach that provides an in-depth examination of a particular phenomenon, event, organization, or individual. It involves analyzing and interpreting data to provide a comprehensive understanding of the subject under investigation.
Case studies can be used in various disciplines, including business, social sciences, medicine ( clinical case report ), engineering, and education. The aim of a case study is to provide an in-depth exploration of a specific subject, often with the goal of generating new insights into the phenomena being studied.
Case studies are often written to present the findings of an empirical investigation or to illustrate a particular point or theory. They are useful when researchers want to gain an in-depth understanding of a specific phenomenon or when they are interested in exploring new areas of inquiry.
Case studies are also useful when the subject of the research is rare or when the research question is complex and requires an in-depth examination. A case study can be a good fit for a thesis or dissertation as well.
Below are some examples of case studies with their research questions:
How do small and medium-sized enterprises (SMEs) in developing countries manage risks? | Risk management practices in SMEs in Ghana |
What factors contribute to successful organizational change? | A case study of a successful organizational change at Company X |
How do teachers use technology to enhance student learning in the classroom? | The impact of technology integration on student learning in a primary school in the United States |
How do companies adapt to changing consumer preferences? | Coca-Cola’s strategy to address the declining demand for sugary drinks |
What are the effects of the COVID-19 pandemic on the hospitality industry? | The impact of COVID-19 on the hotel industry in Europe |
How do organizations use social media for branding and marketing? | The role of Instagram in fashion brand promotion |
How do businesses address ethical issues in their operations? | A case study of Nike’s supply chain labor practices |
These examples demonstrate the diversity of research questions and case studies that can be explored. From studying small businesses in Ghana to the ethical issues in supply chains, case studies can be used to explore a wide range of phenomena.
An outlying case stud y refers to a case that is unusual or deviates significantly from the norm. An example of an outlying case study could be a small, family-run bed and breakfast that was able to survive and even thrive during the COVID-19 pandemic, while other larger hotels struggled to stay afloat.
On the other hand, a representative case study refers to a case that is typical of the phenomenon being studied. An example of a representative case study could be a hotel chain that operates in multiple locations that faced significant challenges during the COVID-19 pandemic, such as reduced demand for hotel rooms, increased safety and health protocols, and supply chain disruptions. The hotel chain case could be representative of the broader hospitality industry during the pandemic, and thus provides an insight into the typical challenges that businesses in the industry faced.
As with any academic paper, writing a case study requires careful preparation and research before a single word of the document is ever written. Follow these basic steps to ensure that you don’t miss any crucial details when composing your case study.
After you have developed your statement of the problem and research question , the first step in writing a case study is to select a case that is representative of the phenomenon being investigated or that provides an outlier. For example, if a researcher wants to explore the impact of COVID-19 on the hospitality industry, they could select a representative case, such as a hotel chain that operates in multiple locations, or an outlying case, such as a small bed and breakfast that was able to pivot their business model to survive during the pandemic. Selecting the appropriate case is critical in ensuring the research question is adequately explored.
Theoretical frameworks are used to guide the analysis and interpretation of data in a case study. The framework should provide a clear explanation of the key concepts, variables, and relationships that are relevant to the research question. The theoretical framework can be drawn from existing literature, or the researcher can develop their own framework based on the data collected. The theoretical framework should be developed early in the research process to guide the data collection and analysis.
To give your case analysis a strong theoretical grounding, be sure to include a literature review of references and sources relating to your topic and develop a clear theoretical framework. Your case study does not simply stand on its own but interacts with other studies related to your topic. Your case study can do one of the following:
Data collection can involve a variety of research methods , including interviews, surveys, observations, and document analyses, and it can include both primary and secondary sources . It is essential to ensure that the data collected is relevant to the research question and that it is collected in a systematic and ethical manner. Data collection methods should be chosen based on the research question and the availability of data. It is essential to plan data collection carefully to ensure that the data collected is of high quality
The final step is to describe the case in detail and analyze the data collected. This involves identifying patterns and themes that emerge from the data and drawing conclusions that are relevant to the research question. It is essential to ensure that the analysis is supported by the data and that any limitations or alternative explanations are acknowledged.
The manner in which you report your findings depends on the type of research you are doing. Some case studies are structured like a standard academic paper, with separate sections or chapters for the methods section , results section , and discussion section , while others are structured more like a standalone literature review.
Regardless of the topic you choose to pursue, writing a case study requires a systematic and rigorous approach to data collection and analysis. By following the steps outlined above and using examples from existing literature, researchers can create a comprehensive and insightful case study that contributes to the understanding of a particular phenomenon.
After completing the draft of your case study, be sure to revise and edit your work for any mistakes, including grammatical errors , punctuation errors , spelling mistakes, and awkward sentence structure . Ensure that your case study is well-structured and that your arguments are well-supported with language that follows the conventions of academic writing . To ensure your work is polished for style and free of errors, get English editing services from Wordvice, including our paper editing services and manuscript editing services . Let our academic subject experts enhance the style and flow of your academic work so you can submit your case study with confidence.
Applications for case study research, what is a good case study, process of case study design, benefits and limitations of case studies.
Case studies are essential to qualitative research , offering a lens through which researchers can investigate complex phenomena within their real-life contexts. This chapter explores the concept, purpose, applications, examples, and types of case studies and provides guidance on how to conduct case study research effectively.
Whereas quantitative methods look at phenomena at scale, case study research looks at a concept or phenomenon in considerable detail. While analyzing a single case can help understand one perspective regarding the object of research inquiry, analyzing multiple cases can help obtain a more holistic sense of the topic or issue. Let's provide a basic definition of a case study, then explore its characteristics and role in the qualitative research process.
A case study in qualitative research is a strategy of inquiry that involves an in-depth investigation of a phenomenon within its real-world context. It provides researchers with the opportunity to acquire an in-depth understanding of intricate details that might not be as apparent or accessible through other methods of research. The specific case or cases being studied can be a single person, group, or organization – demarcating what constitutes a relevant case worth studying depends on the researcher and their research question .
Among qualitative research methods , a case study relies on multiple sources of evidence, such as documents, artifacts, interviews , or observations , to present a complete and nuanced understanding of the phenomenon under investigation. The objective is to illuminate the readers' understanding of the phenomenon beyond its abstract statistical or theoretical explanations.
Case studies typically possess a number of distinct characteristics that set them apart from other research methods. These characteristics include a focus on holistic description and explanation, flexibility in the design and data collection methods, reliance on multiple sources of evidence, and emphasis on the context in which the phenomenon occurs.
Furthermore, case studies can often involve a longitudinal examination of the case, meaning they study the case over a period of time. These characteristics allow case studies to yield comprehensive, in-depth, and richly contextualized insights about the phenomenon of interest.
Case studies hold a unique position in the broader landscape of research methods aimed at theory development. They are instrumental when the primary research interest is to gain an intensive, detailed understanding of a phenomenon in its real-life context.
In addition, case studies can serve different purposes within research - they can be used for exploratory, descriptive, or explanatory purposes, depending on the research question and objectives. This flexibility and depth make case studies a valuable tool in the toolkit of qualitative researchers.
Remember, a well-conducted case study can offer a rich, insightful contribution to both academic and practical knowledge through theory development or theory verification, thus enhancing our understanding of complex phenomena in their real-world contexts.
Case study research aims for a more comprehensive understanding of phenomena, requiring various research methods to gather information for qualitative analysis . Ultimately, a case study can allow the researcher to gain insight into a particular object of inquiry and develop a theoretical framework relevant to the research inquiry.
Using case studies as a research strategy depends mainly on the nature of the research question and the researcher's access to the data.
Conducting case study research provides a level of detail and contextual richness that other research methods might not offer. They are beneficial when there's a need to understand complex social phenomena within their natural contexts.
Case studies can take on various roles depending on the research objectives. They can be exploratory when the research aims to discover new phenomena or define new research questions; they are descriptive when the objective is to depict a phenomenon within its context in a detailed manner; and they can be explanatory if the goal is to understand specific relationships within the studied context. Thus, the versatility of case studies allows researchers to approach their topic from different angles, offering multiple ways to uncover and interpret the data .
Case studies play a significant role in knowledge development across various disciplines. Analysis of cases provides an avenue for researchers to explore phenomena within their context based on the collected data.
This can result in the production of rich, practical insights that can be instrumental in both theory-building and practice. Case studies allow researchers to delve into the intricacies and complexities of real-life situations, uncovering insights that might otherwise remain hidden.
In qualitative research , a case study is not a one-size-fits-all approach. Depending on the nature of the research question and the specific objectives of the study, researchers might choose to use different types of case studies. These types differ in their focus, methodology, and the level of detail they provide about the phenomenon under investigation.
Understanding these types is crucial for selecting the most appropriate approach for your research project and effectively achieving your research goals. Let's briefly look at the main types of case studies.
Exploratory case studies are typically conducted to develop a theory or framework around an understudied phenomenon. They can also serve as a precursor to a larger-scale research project. Exploratory case studies are useful when a researcher wants to identify the key issues or questions which can spur more extensive study or be used to develop propositions for further research. These case studies are characterized by flexibility, allowing researchers to explore various aspects of a phenomenon as they emerge, which can also form the foundation for subsequent studies.
Descriptive case studies aim to provide a complete and accurate representation of a phenomenon or event within its context. These case studies are often based on an established theoretical framework, which guides how data is collected and analyzed. The researcher is concerned with describing the phenomenon in detail, as it occurs naturally, without trying to influence or manipulate it.
Explanatory case studies are focused on explanation - they seek to clarify how or why certain phenomena occur. Often used in complex, real-life situations, they can be particularly valuable in clarifying causal relationships among concepts and understanding the interplay between different factors within a specific context.
These three categories of case studies focus on the nature and purpose of the study. An intrinsic case study is conducted when a researcher has an inherent interest in the case itself. Instrumental case studies are employed when the case is used to provide insight into a particular issue or phenomenon. A collective case study, on the other hand, involves studying multiple cases simultaneously to investigate some general phenomena.
Each type of case study serves a different purpose and has its own strengths and challenges. The selection of the type should be guided by the research question and objectives, as well as the context and constraints of the research.
The flexibility, depth, and contextual richness offered by case studies make this approach an excellent research method for various fields of study. They enable researchers to investigate real-world phenomena within their specific contexts, capturing nuances that other research methods might miss. Across numerous fields, case studies provide valuable insights into complex issues.
Case studies provide a detailed understanding of the role and impact of information systems in different contexts. They offer a platform to explore how information systems are designed, implemented, and used and how they interact with various social, economic, and political factors. Case studies in this field often focus on examining the intricate relationship between technology, organizational processes, and user behavior, helping to uncover insights that can inform better system design and implementation.
Health research is another field where case studies are highly valuable. They offer a way to explore patient experiences, healthcare delivery processes, and the impact of various interventions in a real-world context.
Case studies can provide a deep understanding of a patient's journey, giving insights into the intricacies of disease progression, treatment effects, and the psychosocial aspects of health and illness.
Specifically within medical research, studies on asthma often employ case studies to explore the individual and environmental factors that influence asthma development, management, and outcomes. A case study can provide rich, detailed data about individual patients' experiences, from the triggers and symptoms they experience to the effectiveness of various management strategies. This can be crucial for developing patient-centered asthma care approaches.
Apart from the fields mentioned, case studies are also extensively used in business and management research, education research, and political sciences, among many others. They provide an opportunity to delve into the intricacies of real-world situations, allowing for a comprehensive understanding of various phenomena.
Case studies, with their depth and contextual focus, offer unique insights across these varied fields. They allow researchers to illuminate the complexities of real-life situations, contributing to both theory and practice.
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Understanding the key elements of case study design is crucial for conducting rigorous and impactful case study research. A well-structured design guides the researcher through the process, ensuring that the study is methodologically sound and its findings are reliable and valid. The main elements of case study design include the research question , propositions, units of analysis, and the logic linking the data to the propositions.
The research question is the foundation of any research study. A good research question guides the direction of the study and informs the selection of the case, the methods of collecting data, and the analysis techniques. A well-formulated research question in case study research is typically clear, focused, and complex enough to merit further detailed examination of the relevant case(s).
Propositions, though not necessary in every case study, provide a direction by stating what we might expect to find in the data collected. They guide how data is collected and analyzed by helping researchers focus on specific aspects of the case. They are particularly important in explanatory case studies, which seek to understand the relationships among concepts within the studied phenomenon.
The unit of analysis refers to the case, or the main entity or entities that are being analyzed in the study. In case study research, the unit of analysis can be an individual, a group, an organization, a decision, an event, or even a time period. It's crucial to clearly define the unit of analysis, as it shapes the qualitative data analysis process by allowing the researcher to analyze a particular case and synthesize analysis across multiple case studies to draw conclusions.
This refers to the inferential model that allows researchers to draw conclusions from the data. The researcher needs to ensure that there is a clear link between the data, the propositions (if any), and the conclusions drawn. This argumentation is what enables the researcher to make valid and credible inferences about the phenomenon under study.
Understanding and carefully considering these elements in the design phase of a case study can significantly enhance the quality of the research. It can help ensure that the study is methodologically sound and its findings contribute meaningful insights about the case.
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Conducting a case study involves several steps, from defining the research question and selecting the case to collecting and analyzing data . This section outlines these key stages, providing a practical guide on how to conduct case study research.
The first step in case study research is defining a clear, focused research question. This question should guide the entire research process, from case selection to analysis. It's crucial to ensure that the research question is suitable for a case study approach. Typically, such questions are exploratory or descriptive in nature and focus on understanding a phenomenon within its real-life context.
The selection of the case should be based on the research question and the objectives of the study. It involves choosing a unique example or a set of examples that provide rich, in-depth data about the phenomenon under investigation. After selecting the case, it's crucial to define it clearly, setting the boundaries of the case, including the time period and the specific context.
Previous research can help guide the case study design. When considering a case study, an example of a case could be taken from previous case study research and used to define cases in a new research inquiry. Considering recently published examples can help understand how to select and define cases effectively.
A case study protocol outlines the procedures and general rules to be followed during the case study. This includes the data collection methods to be used, the sources of data, and the procedures for analysis. Having a detailed case study protocol ensures consistency and reliability in the study.
The protocol should also consider how to work with the people involved in the research context to grant the research team access to collecting data. As mentioned in previous sections of this guide, establishing rapport is an essential component of qualitative research as it shapes the overall potential for collecting and analyzing data.
Gathering data in case study research often involves multiple sources of evidence, including documents, archival records, interviews, observations, and physical artifacts. This allows for a comprehensive understanding of the case. The process for gathering data should be systematic and carefully documented to ensure the reliability and validity of the study.
The next step is analyzing the data. This involves organizing the data , categorizing it into themes or patterns , and interpreting these patterns to answer the research question. The analysis might also involve comparing the findings with prior research or theoretical propositions.
The final step is writing the case study report . This should provide a detailed description of the case, the data, the analysis process, and the findings. The report should be clear, organized, and carefully written to ensure that the reader can understand the case and the conclusions drawn from it.
Each of these steps is crucial in ensuring that the case study research is rigorous, reliable, and provides valuable insights about the case.
The type, depth, and quality of data in your study can significantly influence the validity and utility of the study. In case study research, data is usually collected from multiple sources to provide a comprehensive and nuanced understanding of the case. This section will outline the various methods of collecting data used in case study research and discuss considerations for ensuring the quality of the data.
Interviews are a common method of gathering data in case study research. They can provide rich, in-depth data about the perspectives, experiences, and interpretations of the individuals involved in the case. Interviews can be structured , semi-structured , or unstructured , depending on the research question and the degree of flexibility needed.
Observations involve the researcher observing the case in its natural setting, providing first-hand information about the case and its context. Observations can provide data that might not be revealed in interviews or documents, such as non-verbal cues or contextual information.
Documents and archival records provide a valuable source of data in case study research. They can include reports, letters, memos, meeting minutes, email correspondence, and various public and private documents related to the case.
These records can provide historical context, corroborate evidence from other sources, and offer insights into the case that might not be apparent from interviews or observations.
Physical artifacts refer to any physical evidence related to the case, such as tools, products, or physical environments. These artifacts can provide tangible insights into the case, complementing the data gathered from other sources.
Determining the quality of data in case study research requires careful planning and execution. It's crucial to ensure that the data is reliable, accurate, and relevant to the research question. This involves selecting appropriate methods of collecting data, properly training interviewers or observers, and systematically recording and storing the data. It also includes considering ethical issues related to collecting and handling data, such as obtaining informed consent and ensuring the privacy and confidentiality of the participants.
Analyzing case study research involves making sense of the rich, detailed data to answer the research question. This process can be challenging due to the volume and complexity of case study data. However, a systematic and rigorous approach to analysis can ensure that the findings are credible and meaningful. This section outlines the main steps and considerations in analyzing data in case study research.
The first step in the analysis is organizing the data. This involves sorting the data into manageable sections, often according to the data source or the theme. This step can also involve transcribing interviews, digitizing physical artifacts, or organizing observational data.
Once the data is organized, the next step is to categorize or code the data. This involves identifying common themes, patterns, or concepts in the data and assigning codes to relevant data segments. Coding can be done manually or with the help of software tools, and in either case, qualitative analysis software can greatly facilitate the entire coding process. Coding helps to reduce the data to a set of themes or categories that can be more easily analyzed.
After coding the data, the researcher looks for patterns or themes in the coded data. This involves comparing and contrasting the codes and looking for relationships or patterns among them. The identified patterns and themes should help answer the research question.
Once patterns and themes have been identified, the next step is to interpret these findings. This involves explaining what the patterns or themes mean in the context of the research question and the case. This interpretation should be grounded in the data, but it can also involve drawing on theoretical concepts or prior research.
The last step in the analysis is verification. This involves checking the accuracy and consistency of the analysis process and confirming that the findings are supported by the data. This can involve re-checking the original data, checking the consistency of codes, or seeking feedback from research participants or peers.
Like any research method , case study research has its strengths and limitations. Researchers must be aware of these, as they can influence the design, conduct, and interpretation of the study.
Understanding the strengths and limitations of case study research can also guide researchers in deciding whether this approach is suitable for their research question . This section outlines some of the key strengths and limitations of case study research.
Benefits include the following:
On the other hand, researchers should consider the following limitations:
Being aware of these strengths and limitations can help researchers design and conduct case study research effectively and interpret and report the findings appropriately.
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Written by: Oghale Olori
Case studies are more than just success stories.
They are powerful tools that demonstrate the practical value of your product or service. Case studies help attract attention to your products, build trust with potential customers and ultimately drive sales.
It’s no wonder that 73% of successful content marketers utilize case studies as part of their content strategy. Plus, buyers spend 54% of their time reviewing case studies before they make a buying decision.
To ensure you’re making the most of your case studies, we’ve put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We’ve also included best practices, design tips and templates to inspire you.
Let’s dive in!
What is a case study, 15 real-life case study examples, sales case study examples, saas case study examples, product case study examples, marketing case study examples, business case study examples, case study faqs.
A case study is a real-life scenario where your company helped a person or business solve their unique challenges. It provides a detailed analysis of the positive outcomes achieved as a result of implementing your solution.
Case studies are an effective way to showcase the value of your product or service to potential customers without overt selling. By sharing how your company transformed a business, you can attract customers seeking similar solutions and results.
Case studies are not only about your company's capabilities; they are primarily about the benefits customers and clients have experienced from using your product.
Every great case study is made up of key elements. They are;
Now that you understand what a case study is, let’s look at real-life case study examples. Among these, you'll find some simple case study examples that break down complex ideas into easily understandable solutions.
In this section, we’ll explore SaaS, marketing, sales, product and business case study examples with solutions. Take note of how these companies structured their case studies and included the key elements.
We’ve also included professionally designed case study templates to inspire you.
Georgia Tech Athletics, with its 8,000 football season ticket holders, sought for a way to increase efficiency and customer engagement.
Their initial sales process involved making multiple outbound phone calls per day with no real targeting or guidelines. Georgia Tech believed that targeting communications will enable them to reach more people in real time.
Salesloft improved Georgia Tech’s sales process with an inbound structure. This enabled sales reps to connect with their customers on a more targeted level. The use of dynamic fields and filters when importing lists ensured prospects received the right information, while communication with existing fans became faster with automation.
As a result, Georgia Tech Athletics recorded an 80% increase in season ticket sales as relationships with season ticket holders significantly improved. Employee engagement increased as employees became more energized to connect and communicate with fans.
In this case study example , Salesloft utilized the key elements of a good case study. Their introduction gave an overview of their customers' challenges and the results they enjoyed after using them. After which they categorized the case study into three main sections: challenge, solution and result.
Salesloft utilized a case study video to increase engagement and invoke human connection.
Incorporating videos in your case study has a lot of benefits. Wyzol’s 2023 state of video marketing report showed a direct correlation between videos and an 87% increase in sales.
The beautiful thing is that creating videos for your case study doesn’t have to be daunting.
With an easy-to-use platform like Visme, you can create top-notch testimonial videos that will connect with your audience. Within the Visme editor, you can access over 1 million stock photos , video templates, animated graphics and more. These tools and resources will significantly improve the design and engagement of your case study.
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WeightWatchers, a 60-year-old wellness company, sought a CRM solution that increased the efficiency of their sales process. With their previous system, Weightwatchers had limited automation. They would copy-paste message templates from word documents or recreate one email for a batch of customers.
This required a huge effort from sales reps, account managers and leadership, as they were unable to track leads or pull customized reports for planning and growth.
WeightWatchers transformed their B2B sales strategy by leveraging HubSpot's robust marketing and sales workflows. They utilized HubSpot’s deal pipeline and automation features to streamline lead qualification. And the customized dashboard gave leadership valuable insights.
As a result, WeightWatchers generated seven figures in annual contract value and boosted recurring revenue. Hubspot’s impact resulted in 100% adoption across all sales, marketing, client success and operations teams.
Hubspot structured its case study into separate sections, demonstrating the specific benefits of their products to various aspects of the customer's business. Additionally, they integrated direct customer quotes in each section to boost credibility, resulting in a more compelling case study.
Getting insight from your customer about their challenges is one thing. But writing about their process and achievements in a concise and relatable way is another. If you find yourself constantly experiencing writer’s block, Visme’s AI writer is perfect for you.
Visme created this AI text generator tool to take your ideas and transform them into a great draft. So whether you need help writing your first draft or editing your final case study, Visme is ready for you.
Immi embarked on a mission to recreate healthier ramen recipes that were nutritious and delicious. After 2 years of tireless trials, Immi finally found the perfect ramen recipe. However, they envisioned a community of passionate ramen enthusiasts to fuel their business growth.
This vision propelled them to partner with Shopify Collabs. Shopify Collabs successfully cultivated and managed Immi’s Ramen community of ambassadors and creators.
As a result of their partnership, Immi’s community grew to more than 400 dedicated members, generating over $200,000 in total affiliate sales.
The power of data-driven headlines cannot be overemphasized. Chili Piper strategically incorporates quantifiable results in their headlines. This instantly sparks curiosity and interest in readers.
While not every customer success story may boast headline-grabbing figures, quantifying achievements in percentages is still effective. For example, you can highlight a 50% revenue increase with the implementation of your product.
Take a look at the beautiful case study template below. Just like in the example above, the figures in the headline instantly grab attention and entice your reader to click through.
Having a case study document is a key factor in boosting engagement. This makes it easy to promote your case study in multiple ways. With Visme, you can easily publish, download and share your case study with your customers in a variety of formats, including PDF, PPTX, JPG and more!
This case study discusses how Visme helped WOW! save time and money by providing user-friendly tools to create interactive and quality training materials for their employees. Find out what your team can do with Visme. Request a Demo
WOW!'s learning and development team creates high-quality training materials for new and existing employees. Previous tools and platforms they used had plain templates, little to no interactivity features, and limited flexibility—that is, until they discovered Visme.
Now, the learning and development team at WOW! use Visme to create engaging infographics, training videos, slide decks and other training materials.
This has directly reduced the company's turnover rate, saving them money spent on recruiting and training new employees. It has also saved them a significant amount of time, which they can now allocate to other important tasks.
Visme's customer testimonials spark an emotional connection with the reader, leaving a profound impact. Upon reading this case study, prospective customers will be blown away by the remarkable efficiency achieved by Visme's clients after switching from PowerPoint.
Visme’s interactivity feature was a game changer for WOW! and one of the primary reasons they chose Visme.
“Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we’ve all steered away from PowerPoint.” - Kendra, L&D team, Wow!
Visme’s interactive feature allowed them to animate their infographics, include clickable links on their PowerPoint designs and even embed polls and quizzes their employees could interact with.
By embedding the slide decks, infographics and other training materials WOW! created with Visme, potential customers get a taste of what they can create with the tool. This is much more effective than describing the features of Visme because it allows potential customers to see the tool in action.
To top it all off, this case study utilized relevant data and figures. For example, one part of the case study said, “In Visme, where Kendra’s team has access to hundreds of templates, a brand kit, and millions of design assets at their disposal, their team can create presentations in 80% less time.”
Who wouldn't want that?
Including relevant figures and graphics in your case study is a sure way to convince your potential customers why you’re a great fit for their brand. The case study template below is a great example of integrating relevant figures and data.
This colorful template begins with a captivating headline. But that is not the best part; this template extensively showcases the results their customer had using relevant figures.
The arrangement of the results makes it fun and attractive. Instead of just putting figures in a plain table, you can find interesting shapes in your Visme editor to take your case study to the next level.
While Lyte was redefining the ticketing industry, it had no definite CRM system . Lyte utilized 12–15 different SaaS solutions across various departments, which led to a lack of alignment between teams, duplication of work and overlapping tasks.
Customer data was spread across these platforms, making it difficult to effectively track their customer journey. As a result, their churn rate increased along with customer dissatisfaction.
Through Fuelius , Lyte founded and implemented Hubspot CRM. Lyte's productivity skyrocketed after incorporating Hubspot's all-in-one CRM tool. With improved efficiency, better teamwork and stronger client relationships, sales figures soared.
The case study title page and executive summary act as compelling entry points for both existing and potential customers. This overview provides a clear understanding of the case study and also strategically incorporates key details like the client's industry, location and relevant background information.
Having a good summary of your case study can prompt your readers to engage further. You can achieve this with a simple but effective case study one-pager that highlights your customer’s problems, process and achievements, just like this case study did in the beginning.
Moreover, you can easily distribute your case study one-pager and use it as a lead magnet to draw prospective customers to your company.
Take a look at this case study one-pager template below.
This template includes key aspects of your case study, such as the introduction, key findings, conclusion and more, without overcrowding the page. The use of multiple shades of blue gives it a clean and dynamic layout.
Our favorite part of this template is where the age group is visualized.
With Visme’s data visualization tool , you can present your data in tables, graphs, progress bars, maps and so much more. All you need to do is choose your preferred data visualization widget, input or import your data and click enter!
Workato wanted to improve their inbound leads and increase their conversion rate, which ranged from 40-55%.
At first, Workato searched for a simple scheduling tool. They soon discovered that they needed a tool that provided advanced routing capabilities based on zip code and other criteria. Luckily, they found and implemented Chili Piper.
As a result of implementing Chili Piper, Workato achieved a remarkable 75–80% conversion rate and improved show rates. This led to a substantial revenue boost, with a 10-15% increase in revenue attributed to Chili Piper's impact on lead conversion.
This case study example utilizes the power of video testimonials to drive the impact of their product.
Chili Piper incorporates screenshots and clips of their tool in use. This is a great strategy because it helps your viewers become familiar with how your product works, making onboarding new customers much easier.
In this case study example, we see the importance of efficient Workflow Management Systems (WMS). Without a WMS, you manually assign tasks to your team members and engage in multiple emails for regular updates on progress.
However, when crafting and designing your case study, you should prioritize having a good WMS.
Visme has an outstanding Workflow Management System feature that keeps you on top of all your projects and designs. This feature makes it much easier to assign roles, ensure accuracy across documents, and track progress and deadlines.
Visme’s WMS feature allows you to limit access to your entire document by assigning specific slides or pages to individual members of your team. At the end of the day, your team members are not overwhelmed or distracted by the whole document but can focus on their tasks.
Vomask's reliance on third-party fulfillment companies became a challenge as demand for their masks grew. Seeking a reliable fulfillment partner, they found Rush Order and entrusted them with their entire inventory.
Vomask's partnership with Rush Order proved to be a lifesaver during the COVID-19 pandemic. Rush Order's agility, efficiency and commitment to customer satisfaction helped Vogmask navigate the unprecedented demand and maintain its reputation for quality and service.
Rush Order’s comprehensive support enabled Vogmask to scale up its order processing by a staggering 900% while maintaining a remarkable customer satisfaction rate of 92%.
Rush Order chose one event where their impact mattered the most to their customer and shared that story.
While pandemics don't happen every day, you can look through your customer’s journey and highlight a specific time or scenario where your product or service saved their business.
The story of Vogmask and Rush Order is compelling, but it simply is not enough. The case study format and design attract readers' attention and make them want to know more. Rush Order uses consistent colors throughout the case study, starting with the logo, bold square blocks, pictures, and even headers.
Take a look at this product case study template below.
Just like our example, this case study template utilizes bold colors and large squares to attract and maintain the reader’s attention. It provides enough room for you to write about your customers' backgrounds/introductions, challenges, goals and results.
The right combination of shapes and colors adds a level of professionalism to this case study template.
With limits on website customization, slow page loading and multiple website crashes during peak events, it wasn't long before AMR Hair & Beauty began looking for a new e-commerce solution.
Their existing platform lacked effective search and filtering options, a seamless checkout process and the data analytics capabilities needed for informed decision-making. This led to a significant number of abandoned carts.
Upon switching to Shopify Plus, AMR immediately saw improvements in page loading speed and average session duration. They added better search and filtering options for their wholesale customers and customized their checkout process.
Due to this, AMR witnessed a 200% increase in sales and a 77% rise in B2B average order value. AMR Hair & Beauty is now poised for further expansion and growth.
This case study example showcases the power of a concise and impactful narrative.
To make their case analysis more effective, Shopify focused on the most relevant aspects of the customer's journey. While there may have been other challenges the customer faced, they only included those that directly related to their solutions.
Take a look at this case study template below. It is perfect if you want to create a concise but effective case study. Without including unnecessary details, you can outline the challenges, solutions and results your customers experienced from using your product.
Don’t forget to include a strong CTA within your case study. By incorporating a link, sidebar pop-up or an exit pop-up into your case study, you can prompt your readers and prospective clients to connect with you.
SmartBox Dental , a marketing agency specializing in dental practices, sought ways to make dental advice more interesting and easier to read. However, they lacked the design skills to do so effectively.
Visme's wide range of templates and features made it easy for the team to create high-quality content quickly and efficiently. SmartBox Dental enjoyed creating infographics in as little as 10-15 minutes, compared to one hour before Visme was implemented.
By leveraging Visme, SmartBox Dental successfully transformed dental content into a more enjoyable and informative experience for their clients' patients. Therefore enhancing its reputation as a marketing partner that goes the extra mile to deliver value to its clients.
Visme creatively incorporates testimonials In this case study example.
By showcasing infographics and designs created by their clients, they leverage the power of social proof in a visually compelling way. This way, potential customers gain immediate insight into the creative possibilities Visme offers as a design tool.
This example effectively showcases a product's versatility and impact, and we can learn a lot about writing a case study from it. Instead of focusing on one tool or feature per customer, Visme took a more comprehensive approach.
Within each section of their case study, Visme explained how a particular tool or feature played a key role in solving the customer's challenges.
For example, this case study highlighted Visme’s collaboration tool . With Visme’s tool, the SmartBox Dental content team fostered teamwork, accountability and effective supervision.
Visme also achieved a versatile case study by including relevant quotes to showcase each tool or feature. Take a look at some examples;
Visme’s collaboration tool: “We really like the collaboration tool. Being able to see what a co-worker is working on and borrow their ideas or collaborate on a project to make sure we get the best end result really helps us out.”
Visme’s library of stock photos and animated characters: “I really love the images and the look those give to an infographic. I also really like the animated little guys and the animated pictures. That’s added a lot of fun to our designs.”
Visme’s interactivity feature: “You can add URLs and phone number links directly into the infographic so they can just click and call or go to another page on the website and I really like adding those hyperlinks in.”
You can ask your customers to talk about the different products or features that helped them achieve their business success and draw quotes from each one.
Jasper, an AI writing tool, lacked a scalable content strategy to drive organic traffic and user growth. They needed help creating content that converted visitors into users. Especially when a looming domain migration threatened organic traffic.
To address these challenges, Jasper partnered with Omniscient Digital. Their goal was to turn their content into a growth channel and drive organic growth. Omniscient Digital developed a full content strategy for Jasper AI, which included a content audit, competitive analysis, and keyword discovery.
Through their collaboration, Jasper’s organic blog sessions increased by 810%, despite the domain migration. They also witnessed a 400X increase in blog-attributed signups. And more importantly, the content program contributed to over $4 million in annual recurring revenue.
The combination of storytelling and video testimonials within the case study example makes this a real winner. But there’s a twist to it. Omniscient segmented the video testimonials and placed them in different sections of the case study.
Video marketing , especially in case studies, works wonders. Research shows us that 42% of people prefer video testimonials because they show real customers with real success stories. So if you haven't thought of it before, incorporate video testimonials into your case study.
Take a look at this stunning video testimonial template. With its simple design, you can input the picture, name and quote of your customer within your case study in a fun and engaging way.
Try it yourself! Customize this template with your customer’s testimonial and add it to your case study!
Meliá Hotels needed help managing their growing social media customer service needs. Despite having over 500 social accounts, they lacked a unified response protocol and detailed reporting. This largely hindered efficiency and brand consistency.
Meliá partnered with Hootsuite to build an in-house social customer care team. Implementing Hootsuite's tools enabled Meliá to decrease response times from 24 hours to 12.4 hours while also leveraging smart automation.
In addition to that, Meliá resolved over 133,000 conversations, booking 330 inquiries per week through Hootsuite Inbox. They significantly improved brand consistency, response time and customer satisfaction.
The need for a good case study design cannot be over-emphasized.
As soon as anyone lands on this case study example, they are mesmerized by a beautiful case study design. This alone raises the interest of readers and keeps them engaged till the end.
If you’re currently saying to yourself, “ I can write great case studies, but I don’t have the time or skill to turn it into a beautiful document.” Say no more.
Visme’s amazing AI document generator can take your text and transform it into a stunning and professional document in minutes! Not only do you save time, but you also get inspired by the design.
With Visme’s document generator, you can create PDFs, case study presentations , infographics and more!
Take a look at this case study template below. Just like our case study example, it captures readers' attention with its beautiful design. Its dynamic blend of colors and fonts helps to segment each element of the case study beautifully.
Tamika's journey began when she purchased Tea's Me Cafe in 2017, saving it from closure. She recognized the potential of the cafe as a community hub and hosted regular events centered on social issues and youth empowerment.
One of Tamika’s business goals was to automate her business. She sought to streamline business processes across various aspects of her business. One of the ways she achieves this goal is through Constant Contact.
Constant Contact became an integral part of Tamika's marketing strategy. They provided an automated and centralized platform for managing email newsletters, event registrations, social media scheduling and more.
This allowed Tamika and her team to collaborate efficiently and focus on engaging with their audience. They effectively utilized features like WooCommerce integration, text-to-join and the survey builder to grow their email list, segment their audience and gather valuable feedback.
The case study example utilizes the power of storytelling to form a connection with readers. Constant Contact takes a humble approach in this case study. They spotlight their customers' efforts as the reason for their achievements and growth, establishing trust and credibility.
This case study is also visually appealing, filled with high-quality photos of their customer. While this is a great way to foster originality, it can prove challenging if your customer sends you blurry or low-quality photos.
If you find yourself in that dilemma, you can use Visme’s AI image edit tool to touch up your photos. With Visme’s AI tool, you can remove unwanted backgrounds, erase unwanted objects, unblur low-quality pictures and upscale any photo without losing the quality.
Constant Contact offers its readers various formats to engage with their case study. Including an audio podcast and PDF.
In its PDF version, Constant Contact utilized its brand colors to create a stunning case study design. With this, they increase brand awareness and, in turn, brand recognition with anyone who comes across their case study.
With Visme’s brand wizard tool , you can seamlessly incorporate your brand assets into any design or document you create. By inputting your URL, Visme’s AI integration will take note of your brand colors, brand fonts and more and create branded templates for you automatically.
You don't need to worry about spending hours customizing templates to fit your brand anymore. You can focus on writing amazing case studies that promote your company.
Breakwater Kitchens struggled with managing their business operations efficiently. They spent a lot of time on manual tasks, such as scheduling appointments and managing client communication. This made it difficult for them to grow their business and provide the best possible service to their customers.
David, the owner, discovered Thryv. With Thryv, Breakwater Kitchens was able to automate many of their manual tasks. Additionally, Thryv integrated social media management. This enabled Breakwater Kitchens to deliver a consistent brand message, captivate its audience and foster online growth.
As a result, Breakwater Kitchens achieved increased efficiency, reduced missed appointments and a 7% growth in sales.
This case study example uses a concise format and strong verbs, which make it easy for readers to absorb the information.
At the top of the case study, Thryv immediately builds trust by presenting their customer's complete profile, including their name, company details and website. This allows potential customers to verify the case study's legitimacy, making them more likely to believe in Thryv's services.
However, manually copying and pasting customer information across multiple pages of your case study can be time-consuming.
To save time and effort, you can utilize Visme's dynamic field feature . Dynamic fields automatically insert reusable information into your designs. So you don’t have to type it out multiple times.
Zoom experienced rapid growth with the advent of remote work and the rise of the COVID-19 pandemic. Such growth called for agility and resilience to scale through.
At the time, Zoom’s assets were disorganized which made retrieving brand information a burden. Zoom’s creative manager spent no less than 10 hours per week finding and retrieving brand assets for internal teams.
Zoom needed a more sustainable approach to organizing and retrieving brand information and came across Brandfolder. Brandfolder simplified and accelerated Zoom’s email localization and webpage development. It also enhanced the creation and storage of Zoom virtual backgrounds.
With Brandfolder, Zoom now saves 4,000+ hours every year. The company also centralized its assets in Brandfolder, which allowed 6,800+ employees and 20-30 vendors to quickly access them.
Brandfolder infused its case study with compelling data and backed it up with verifiable sources. This data-driven approach boosts credibility and increases the impact of their story.
Bradfolder's case study goes the extra mile by providing a downloadable PDF version, making it convenient for readers to access the information on their own time. Their dedication to crafting stunning visuals is evident in every aspect of the project.
From the vibrant colors to the seamless navigation, everything has been meticulously designed to leave a lasting impression on the viewer. And with clickable links that make exploring the content a breeze, the user experience is guaranteed to be nothing short of exceptional.
The thing is, your case study presentation won’t always sit on your website. There are instances where you may need to do a case study presentation for clients, partners or potential investors.
Visme has a rich library of templates you can tap into. But if you’re racing against the clock, Visme’s AI presentation maker is your best ally.
Cents of Style had a successful affiliate and influencer marketing strategy. However, their existing affiliate marketing platform was not intuitive, customizable or transparent enough to meet the needs of their influencers.
Cents of Styles needed an easy-to-use affiliate marketing platform that gave them more freedom to customize their program and implement a multi-tier commission program.
After exploring their options, Cents of Style decided on LeadDyno.
LeadDyno provided more flexibility, allowing them to customize commission rates and implement their multi-tier commission structure, switching from monthly to weekly payouts.
Also, integrations with PayPal made payments smoother And features like newsletters and leaderboards added to the platform's success by keeping things transparent and engaging.
As a result, Cents of Style witnessed an impressive $1.7 million in revenue from affiliate sales with a substantial increase in web sales by 80%.
LeadDyno strategically placed a compelling CTA in the middle of their case study layout, maximizing its impact. At this point, readers are already invested in the customer's story and may be considering implementing similar strategies.
A well-placed CTA offers them a direct path to learn more and take action.
LeadDyno also utilized the power of quotes to strengthen their case study. They didn't just embed these quotes seamlessly into the text; instead, they emphasized each one with distinct blocks.
Are you looking for an easier and quicker solution to create a case study and other business documents? Try Visme's AI designer ! This powerful tool allows you to generate complete documents, such as case studies, reports, whitepapers and more, just by providing text prompts. Simply explain your requirements to the tool, and it will produce the document for you, complete with text, images, design assets and more.
Still have more questions about case studies? Let's look at some frequently asked questions.
The stages of a case study are;
Advantages of a case study:
Disadvantages of a case study:
There are 7 main types of case studies. They include;
The ideal length of your case study is between 500 - 1500 words or 1-3 pages. Certain factors like your target audience, goal or the amount of detail you want to share may influence the length of your case study. This infographic has powerful tips for designing winning case studies
Case studies provide a detailed narrative of how your product or service was used to solve a problem. Examples are general illustrations and are not necessarily real-life scenarios.
Case studies are often used for marketing purposes, attracting potential customers and building trust. Examples, on the other hand, are primarily used to simplify or clarify complex concepts.
You can easily find many case study examples online and in industry publications. Many companies, including Visme, share case studies on their websites to showcase how their products or services have helped clients achieve success. You can also search online libraries and professional organizations for case studies related to your specific industry or field.
If you need professionally-designed, customizable case study templates to create your own, Visme's template library is one of the best places to look. These templates include all the essential sections of a case study and high-quality content to help you create case studies that position your business as an industry leader.
Case studies are an essential tool for converting potential customers into paying customers. By following the tips in this article, you can create compelling case studies that will help you build trust, establish credibility and drive sales.
Visme can help you create stunning case studies and other relevant marketing materials. With our easy-to-use platform, interactive features and analytics tools , you can increase your content creation game in no time.
There is no limit to what you can achieve with Visme. Connect with Sales to discover how Visme can boost your business goals.
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The East India Company at Home, 1757-1857 was a 3-year Leverhulme Trust-funded research project based in the Department of History at the University of Warwick (2011-2012) and University College London (2012-2014). The project was funded by the Leverhulme Trust and ended in August 2014. Over three years the core project team and over 300 project associates worked together to examine the British country house in an imperial and global context.
Professor Finn will continue to blog (and tweet) about developments connected with the project and themes related to colonial material cultures. Have questions? Contact: [email protected]
The case studies featured on this website were written by a range of authors for the Leverhulme Trust-funded East India Company at Home project, which ran from September 2011 to August 2014. Family and local historians, academics, curators, heritage sector professionals, PhD students, undergraduate students and even a retired civil engineer all contributed to research, bringing different expertise and making the project richer and more diverse. Here is an annotated list of the case studies, organised alphabetically by author…
Hannah Armstrong – ‘Josiah Child and the Wanstead Estate’
Josiah Child (no relation to the Child family at Osterley) purchased Wanstead estate in 1673. While his East India Company wealth did not facilitate his purchase of the estate, it did allow him to maintain and refurbish it. In her case study Hannah Armstrong demonstrates how Child focused on developing the gardens at Wanstead and explores what this might have meant within the context of late seventeenth-century country house culture.
Rachael Barnwell – ‘“Chinese” Staircases in North-West Wales’
‘Partly After the Chinese Manner: ‘Chinese’ Staircases in North-West Wales’ examines a group of ‘Chinese’ staircases built within the fabric of three different house interiors in north-west Wales in the 1750s and 1760s. It locates these ‘Chinese’ staircases within both the wider, global context of ‘Asian-inspired’ material culture design, and within more local, contemporary networks of design exchange to assess the degree to which the East India Company’s trade network impacted on interior design in north-Wales in the eighteenth century.
Alison Bennett – ‘Quex Park, Kent’
This study explores the nineteenth-century interiors of Quex Park created by Major Percy Powell-Cotton (1866-1940). More particularly, it examines how the family’s earlier connections to the East India Company in the eighteenth century shaped the aesthetic choices and inclinations of later descendants. Responding both to his family’s earlier connections to Eurasian trade and his own experiences of Kashmir, India, China and Japan, Major Powell Cotton created a series of interiors that were understood by contemporaries as ‘Indian’.
Helen Clifford – ‘The Dundas Property Empire and Nabob Taste’
This case study shows how ascriptions of ‘Nabob’ taste by contemporaries could be applied to people, places and possessions that appeared, on the surface at least, to have had little connection with the East India Company. Sir Lawrence Dundas, unlike the owners of many of the other houses in this project, was never an East India Company servant, nor did he visit India. However, by digging a little deeper, the tentacles of East India Company involvement can be seen to have impacted on Sir Lawrence’s social, political and domestic life.
Helen Clifford – ‘Chinese Wallpaper: An Elusive Element in the British Country House’
‘Chinese Wallpaper: An Elusive Element in the British Country House’ explores an Asian luxury good that while seemingly emblematic of the genteel British country house interior has received little attention from scholars. Helen Clifford’s study examines the relationship between members of the East India Company and the British houses in which Chinese wallpaper was displayed. In writing the study Helen benefited from a close collaboration with Emile de Bruijn and Andrew Bush from the National Trust, who have formed a Chinese wallpaper study group. Members include curators, conservators and country house owners, as well as current manufacturers, and students and scholars. Crossing boundaries of fine and decorative art, fixture and chattel, fact and fantasy, the reading of Chinese wallpaper requires a combined effort and multidisciplinary approach. Working from this research base, this case study highlights the complex relationships that existed between the East India Company and British country house interiors in the eighteenth and nineteenth century.
Brian Crossley – ‘Caned Furniture’
Written by Dr Brian Crossley, a retired Chartered Civil Engineer and a second generation chair caner, ‘Caned Furniture’ focuses on one particular Asian material – rattan – and its relationship to changes in furniture design and production skills. In doing so, it highlights the ways in which one commodity (which was initially treated as a waste product) can illuminate our understanding of the multiple links that existed between the material worlds of Asia, America and Europe from the seventeenth to the nineteenth century.
Francesca D’Antonio – ‘The Willow Pattern: Dunham Massey’
Unlike other ‘object studies’ featured in the East India Company At Home, this case study focuses on a specific ceramic ware pattern rather than a particular item associated with the East India Company. With particular attention to the contents of Dunham Massey, Greater Manchester, Francesca’s study focuses on the Willow Pattern, a type of blue and white ‘Chinese style’ design, which was created in 1790 at the Caughley Factory in Shropshire. To explore and reveal the contradictions and intricacies of Willow Pattern wares, the study asks several questions. First, what did Willow Pattern wares mean in nineteenth-century Britain? Second, did EIC families—who, as a group, enjoyed privileged access to Chinese porcelain—engage with these imitative wares and if so, how, why and what might their interactions reveal about these household objects?
Pauline Davies – ‘East India Company and the Indian Ocean Material World at Osterley, 1700-1800′
By focusing on the Child family and its many links to the East India Company, this case study (co-authored with Yuthika Sharma) provides a different lens through which to see this stately family home. Although Osterley is now primarily read as a Robert Adam house, the many Asian luxury objects it contains have remained hidden in plain sight since the eighteenth century. In this study, a different house comes to light – one which was deeply connected to trade with Asia.
Penelope Farmer – ‘The Career of William Gamul Farmer in India, 1763-1795′
In her case study Penelope Farmer primarily analyses a series of letters written by East India Company civil servant William Gamul Farmer in India to his mother and brother in Britain between 1763 and 1795. The letters, still in the possession of the Farmer family, suggest the ways in which Company families held themselves together despite the vast distances in time and space that separated them. Together they offer insights into the private and social workings that underpinned the imperial and mercantile enterprise of the East India Company.
Ellen Filor – ‘William Rattray of Downie Park’
The Rattrays of Rannagulzion, Drimmie, and Corb were an old Scottish family who supported the Jacobite cause in both 1688 and 1745. They also entered the East India Company in large numbers from the 1770s onwards. This case study focuses on William Rattray (1752-1819), one of the first of the family to travel to India. Almost none of his letters survive. However, Rattray’s will and inventory, his burial records and the house he built can illuminate the life of this man and his wider family. These records reveal Rattray’s strategic use of his domestic interiors to display his Scottish ancestry, Indian career, and Jacobite heritage.
Ellen Filor – ‘Alexander Hall (c. 1731/2-1764) in Scotland and Sumatra’
This case study explores the life of Scot Alexander Hall who entered the East India Company in 1750 and was appointed factor to Fort Marlborough at Sumatra. Hall’s biography offers insight into how material goods, often quotidian, structured imperial service economically and emotionally. These ‘things’ included enslaved and colonised persons.
Margot Finn – ‘Swallowfield Park, Berkshire’
In this case study Margot Finn situates Swallowfield within a broad imperial context by tracing the estate’s acquisition and transformation in the late Georgian and early Victorian periods. Purchased by Sir Henry Russell, first baronet (1751-1836) in the 1820s, Swallowfield was recreated in the following decades by its new proprietor’s eldest son, Henry (later the second baronet; 1783-1852). Both father and son derived their great wealth from fortunes made in India. The Russells’ purchase and refurbishment of Swallowfield attest to the crucial role of Britain’s empire in shaping country house history.
Joanna Goldsworthy – ‘Fanny Parks: Her ‘Grand Moving Diorama of Hindustan’, Her Museum and Her Cabinet of Curiosities’
Studies of collecting as a phenomenon, from the age of the ‘cabinet of curiosity’ to the present, have focused overwhelmingly on male collectors – men whose adventures, professional lives and wealth gave them privileged access to exotic plants, animals, artwork and objects. As a result a much more detailed understanding exists of the Company men whose collecting helped to furnish British country houses and later many British museums. In contrast, by focusing on Fanny Parks and the museum she created, this case study illustrates the way in which one Company woman took advantage of her colonial experiences to collect, describe and display Indian material culture.
Georgina Green – ‘Valentines, the Raymonds and Company Material Culture’
This case study explores the history of a house (Valentines Mansion, Ilford), a ship (the Valentine , in its successive reincarnations) and a network of Georgian maritime investors associated with the East India Company (most notably Sir Charles Raymond and his family). More broadly, the case study examines the ways in which profits from commerce conducted at great risk in Asian outposts and Indian Ocean waters came to be reinvested in Britain, refurbishing homes and gardens and reshaping the neighbourhoods in which they were located.
Diane James – ‘ A Fairy Palace in Devon: Redcliffe Towers, Built by Colonel Robert Smith (1787-1873), Bengal Engineers’
This study examines, Redcliffe Towers, constructed by Colonel Robert Smith in 1852-64 after his retirement from the East India Company and a sojourn in Italy where he married a French heiress. Smith, an engineer and artist, was not a member of the landed gentry, however, he used his talents to rise through the ranks of the Bengal Army in India, from Cadet to Colonel. Smith left the Company with just an army pension, and it is likely he would have been unable to build Redcliffe Towers without the gain of a considerable inheritance upon the death of his wife. This case study records Robert Smith’s journey to India, to Europe and his final days spent in Devon, where he constructed his fairy-tale fortress, Redcliffe Towers. In doing so it contributes to the project by demonstrating the ways in which EIC officials’ engagements with the subcontinent through practices such as drafting, building, painting and drawing, distinctly shaped the British homes they built on their return.
Elisabeth Lenckos – ‘Daylesford’
Elisabeth Lenckos is currently using British and German archives to write a biography of Marian Hastings, wife of Warren Hastings. In her case study she explores some of the myths that surrounded the Hastings’ residence in Britain, Daylesford House, and the role that objects played in creating those ideas.
Sarah Longair – ‘The Attar Casket of Tipu Sultan’
Originating from the palace of Tipu Sultan (c.1750-1799), the casket described in this case study (co-authored by Cam Sharp-Jones) came to Britain after the siege of Seringapatam. Once in Britain it passed through different branches of the Fraser family before joining the British Museum’s collections in the early twentieth century. The study explores the enduring significance of Tipu Sultan, the particular attention paid by family members to transferring the casket between generations both in India and England as well as how material culture represented the legacy of East India Company family histories.
Stephen McDowall – ‘Shugborough: Seat of the Earl of Lichfield’
Written by Stephen McDowall of the Department of History at the University of Edinburgh, this case study focuses on the Anson family and the Chinese and Chinese-style objects that they accumulated and arranged within Shugborough. McDowall reveals the multiple family and national stories associated with the Anson objects, and their highly political meanings.
Alistair Mutch – ‘General Patrick Duff of Carnousie, Banffshire’
Rather than concentrating on his military and political exploits, which are recounted elsewhere, this case study draws on General Patrick Duff’s letters and other estate papers to reveal his home life in both India and Scotland. Mutch also uncovers the important role Duff (1742-1803) played in the Madeira wine trade and the importance of Madeira (as place and product) in allowing him to realise his hopes for a Scottish estate.
Angela Nutting – ‘Bond Family Members in the East India Company’
Written by family historian Angela Nutting, the study explores how generations of the Bond family became connected to global trade and the East India Company. Rope makers and Turkey merchants in the seventeenth century, in the eighteenth and early nineteenth century the Bond family became increasingly involved in the East India Company as captains, writers and seamen. The wealth gained from global trade allowed the family to establish Dytchley House in Essex. Alongside people and houses, Angela’s case study also evokes the material lives of those involved in the Company and reminds us of the important role ship life played in training young men to set up home.
Lowri Ann Rees – ‘Aberglasney, Carmarthenshire’
East India Company man Thomas Philipps (c.1749-1824) purchased Aberglasney at the turn of the nineteenth century. The Aberglasney case study highlights the importance of the process of homecoming and the returning to the familiarity of home. In this instance, a modest estate was purchased to reflect the lifestyle desired of a country gentleman who wished to live the rest of his life in quiet retirement following a large portion of his life spent building his career in India.
Lowri Ann Rees – ‘Middleton Hall, Carmarthenshire’
Towards the end of the eighteenth century (c.1789), the Middleton Hall estate in the parish of Llanarthney, Carmarthenshire, south-west Wales was purchased by a former East India Company man, William Paxton (c.1744-1824). Over the following thirty-five years or so, Paxton went about transforming what was a relatively modest estate, erecting a new country house, developing the surrounding parkland and introducing innovative garden features. ‘Middleton Hall, Carmarthenshire’ highlights not only that Indian fortunes found their way to Wales, but also that men from outside Wales chose to purchase estates there in an attempt to establish themselves in elite society following their return from India.
Andrew Renton – ‘ The Gold Cup given to the Parish Church of St Mary, Welshpool, by Thomas Davies (d. 1667) ’
Written by Andrew Renton, Head of Applied Art at Amgueddfa Cymru – National Museum Wales, this case study examines a remarkable gold communion cup belonging to St Mary’s church, Welshpool. The communion cup was the gift of Thomas Davies, a native of the parish and a servant of the East India Company. It bears the date 1662 and a lengthy explanatory inscription which, in conjunction with archival records of the period, sheds light on a brief but fascinating West African (and Caribbean) episode in the history of the East India Company.
Yuthika Sharma – ‘East India Company and the Indian Ocean Material World at Osterley, 1700-1800′
By focusing on the Child family and its many links to the East India Company, this case study (co-authored with Pauline Davies) provides a different lens through which to see this stately family home. Although Osterley is now primarily read as a Robert Adam house, the many Asian luxury objects it contains have remained hidden in plain sight since the eighteenth century. In this study, a different house comes to light – one which was deeply connected to trade with Asia.
Cam Sharp Jones – ‘The Attar Casket of Tipu Sultan’
Originating from the palace of Tipu Sultan (c.1750-1799), the casket assessed in this case study (co-authored with Sarah Longair) came to Britain after the siege of Seringapatam. Once here it passed through different branches of the Fraser family before joining the British Museum’s collections in the early twentieth century. The study explores the enduring significance of Tipu Sultan, the particular attention paid by family members to transferring the casket between generations both in India and England as well as how material culture represented the legacy of East India Company family histories.
Jan Sibthorpe – ‘Sezincote, Gloucestershire’
Written by project associate Jan Sibthorpe, ‘Sezincote, Gloucestershire’ tracks the development of Sezincote house during the nineteenth, twentieth and twenty-first centuries. The study begins with the Cockerell family and explores the influences and connections that inspired Charles Cockerell to work with his brother, architect Samuel Pepys Cockerell and artist Thomas Daniell to create a distinctive vision of India in the English countryside. It then goes on to examine the legacies of this house and estate and considers the house and gardens as they are enjoyed by visitors today.
Doreen Skala – ‘The Scarth Family of London and Ilford’
The Scarths left no surviving grand country house or any other trinkets or treasures. In fact, they appear to have left no material evidence of their lives or their connections with the East India Company, but both the family and its East India Company connections can be traced through historical documents. This case study shows the economic, social, and domestic history of the family and how three generations were affected by the family’s connection with the East India Company. One generation bought goods from the East India Company and traded them westward across the Atlantic, and the next engaged in trade for the East India Company in the East. Partly as a result of his connections with the Company, the elder Jonathan amassed a family fortune, including a country house in Ilford, Essex, now gone. His son Jonathan’s deeper connection with the East India Company disrupted his family life so that at the age of forty-one he left his daughter an orphan after being away on Company voyages for years at a time. With risk can come great reward, but also calamity. This family experienced both as a result of their connection with the East India Company.
Kate Smith – ‘ Englefield House, Berkshire : Processes and Practices ’
This study tracks the East India Company people, objects and wealth that shaped Englefield House, Berkshire in the eighteenth and early nineteenth century. Residents connected to the Company such as the former Governor of Fort St George Richard Benyon (1698-1774), Robert Clive’s widow Lady Margaret Clive (1735-1817) and Sir Francis Sykes’s daughter Elizabeth Sykes (1775-1822) all occupied the house in different ways during the period. At the same time the movement of Chinese, India and Japanese objects into and out of the house also worked to situate Englefield within the world of the East India Company.
Kate Smith – ‘ Warfield Park, Berkshire : Longing, Belonging and the Country House ’
Warfield was home to John Walsh of the Company’s civil service and then the Benn-Walsh family in the late eighteenth and early nineteenth century. This case study explores how the family’s longings for home while in India shaped the country house they later reconstructed and consolidated.
Kate Smith – ‘ A Collaborative Endeavour: Building House, Home and Family at Montreal Park in Kent ’
This case study focuses on the Amherst family during their return to Britain and examines the important role house-building projects played in re-establishing their sense of familial belonging once home from empire. Playing essential roles in the governance of early nineteenth-century India, Amherst and his family deployed their Indian fortunes to domestic ends upon return to Britain.
Kate Smith – ‘ The Afterlife of Objects: Anglo-Indian Ivory Furniture in Britain ’
‘The Afterlife of Objects: Anglo-Indian Ivory Furniture in Britain’ examines ivory furniture, made by skilled craftsmen in the subcontinent during the eighteenth century. In the study, Kate uses ivory furniture as a lens through which to examine how individuals in the modern period related to objects from the subcontinent. More particularly, she asks whether objects purchased by East India Company (EIC) families were understood as distinct from those traded more generally by the EIC? If so, how? The study demonstrates that, like the families who bought, collected and retained them, Company objects experienced complicated and global biographies, which shaped British material cultures long after the initial point of exchange.
Kate Smith – ‘Manly Objects?:Gendering Armorial Porcelain Wares ’
Chinese porcelain services specially commissioned by individuals and families to include their coats of arms within the decorative scheme were distinctly fashionable and popular in eighteenth-century Britain, particularly among those with East India Company connections. Armorial porcelain services feature in various East India Company at Home case studies, including Osterley Park and House , Valentines Mansion and Gardens and the Shugborough Estate . This case study focuses on the armorial service purchased by Francis Sykes of Basildon Park in Berkshire to explore the identity politics embedded in porcelain pieces decorated with coats of arms.
Blair Southerden – ‘Ships, Steam & Innovation: An East India Company Family Story, c.1700-1877′
This contribution originates from a meeting between Helen Clifford and Blair Southerden at the Upper Dales Family History Group in July 2013. Blair’s case study reveals how through his association with the East India Company Ardaseer Cursetjee (1808-1877), Blair’s great great grandfather came not only to visit Britain several times, but also to set up home here in 1859. Ardaseer Cursetjee’s story reverses the usual tale of a white male East India Company servant travelling out to India, and coming home to England, and in so doing casts a different light on what ‘The East India Company at Home’ means.
John Sykes – ‘The Indian Seal of Sir Francis Sykes’
In this case study project associate Sir John Sykes situates the Indian seal of his ancestor, Sir Francis Sykes, first baronet (1730-1804) within the context of both East India Company and family history in England and on the subcontinent. It illuminates the intertwined histories of English and Indian families who made their fortunes in the Company era, but remain connected in the twenty-first century.
David Williams – ‘The Melvill Family and India’
This study explores the intergenerational commitment that members of the Melvill family made to the East India Company in the subcontinent and the UK in the eighteenth, nineteenth and twentieth centuries. The Melvill family is a good example of those Scots who after the Act of Union took their opportunities within the British army and in the overseas empire to make their careers. By virtue of their EIC service, this Scottish family became increasingly English by marrying into established English families and settling in England. David Williams’s case study underlines the different ways in which connections to the East India Company shaped what families were and did in modern Britain.
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Today's Internet users are drowning in tons of information, so a good title can make or break your research paper or case study in terms of visibility. If you want your project to be seen and arouse interest in the readers, it's vital to take care of finding a creative name for it. Here we share some working ideas for generating catchy titles and explain how to write a title for essay or dissertation that will inspire further reading.
🔍 what is a case study & why is it important.
In two words, a case study closely examines a specific object:
It allows the researcher to dive deep into the particular instead of focusing on something general within their field of study. It's often recommended for analyzing contemporary events, as it can give a data-rich, informative outlook on the specific objects' features.
What's more, the value of a case study is its connection to a real-life context, which many scientific methods often lack.
Case studies are a popular research method in business, social, and historical studies, as they approach a subject of interest closely and focus on a single point of analysis instead of seeking patterns and trends across various related subjects. It's a suitable method for the analysis of contemporary events in situations where relevant behaviors can't be manipulated.
Case study researchers use direct observation , interviews with related people, document analysis, and artifacts examination to create a rich, complex image of the studied subject.
So, to recap, case studies are relevant in the research situations when:
In other words, you should resort to a case study if you want to embrace a modern phenomenon within the complexity of its contextual conditions, as they all are relevant to your sphere of research interest.
The most important life hack we'd like to share with you is reserving your work on the title until the end of the whole writing process. So, how to get to that end? Here are the steps to take on the way to informative case study writing.
Choose a case | The case's selection is a vital contribution to the case study writing process. It should be relevant and illustrative for your area of interest. For instance, if you approach , you should pick one of the well-known and charismatic leaders for analysis. If you study bankruptcy, pick a company that went bankrupt recently. |
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Build a theoretical base | This part is about linking your study area and a concrete, real-life case. Pick a theory you are interested in; for instance, if you study the efficiency of in treating , you may focus on an organization that has provided veterans with CBT services and evaluate its publicly available clinical results. Such theory-case connections ensure that you don't just do an isolated case's superficial description but offer a theoretical grounding of how it may inform your study area. |
Collect data | Once the focus and the case are identified, collect data from various sources, such as , open-source mass media articles, and direct observations (if the case object is within your physical outreach). You can enrich your dataset with interviews or surveys with some stakeholders. |
Produce a rich description | Organize the collected data and break it down into categories. After that, you can present a logically flowing discussion of the case with relevance to your research question. |
You should focus on the best practices and recommendations of professional publications' editors when composing your title:
Be sure to pick one of 3 title types:
This classification depends on how long your title is and how much detail they offer about the paper's content. Here is an example:
Now, how can you develop a title from the research topic or question you have at hand? Here are some examples to guide you in the process.
❓ Question | ✅ Title |
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If you want to automate the whole process and use a ready-made online title maker, welcome to our service. We're offering a free case study title generator that can solve all your troubles with this writing stage and help you complete the titling process in minutes. Try our word reduction tool and paraphraser to write and polish your essay quickly.
❓ what is a case study.
A case study closely examines one object, be it a person, a business organization, a country, or a phenomenon. You collect data about that object and study it in detail to find out some details relevant to your research question. It's a non-experimental type of research that fits business and social science students the best.
You can scan the Web to find some workable case study topic ideas or go through your work and elicit the main ideas from it. Other variants include our automatic tool that can offer workable, interesting titles for you in a couple of clicks.
You can use a formula of the customer, product, and benefit for business case studies. Name the main target audience category, your key product offering, and their main benefit or result from reading that piece. For case studies in humanities, it's necessary to name the focus of your research (e.g., a company's name, industry sector, etc.) and your primary variables of interest.
The case study title's length depends on your professor's assignment and your needs. Since case studies are often used in business writing, keeping the title short is vital. As a rule, you will be required to make a title 5-9 words long; it should be informative and catchy enough to attract the target audience.
Published: July 22, 2024
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.
In this post, I’ll go over the definition of a case study and the best examples to inspire you.
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Marketing case study examples, digital marketing case study examples.
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A case study is a detailed story of something your company did. It includes a beginning — often discussing a challenge, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.
A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer.
This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial.
A great case study also has research and stats to back up points made about a project's results.
There are several ways to use case studies in your marketing strategy.
From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer.
Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.
There’s no better way to generate more leads than by writing case studies . However, without case study examples from which to draw inspiration, it can be difficult to write impactful studies that convince visitors to submit a form.
To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.
These studies can show you how to frame your company's offers in a way that is useful to your audience. So, look, and let these examples inspire your next brilliant case study design.
These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data.
In other words, you don’t get just nice statements, like “this company helped us a lot.” You see actual change within the firm through numbers and figures.
You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.
Showcase your company's success using these free case study templates.
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Dr. brian budgell.
* Département chiropratique, Université du Québec à Trois-Rivières, 3351, boul des Forges, Trois-Rivières, Qc, Canada G9A 5H7
Dr. Brian Budgell, DC, PhD, JCCA Editorial Board
Case studies are an invaluable record of the clinical practices of a profession. While case studies cannot provide specific guidance for the management of successive patients, they are a record of clinical interactions which help us to frame questions for more rigorously designed clinical studies. Case studies also provide valuable teaching material, demonstrating both classical and unusual presentations which may confront the practitioner. Quite obviously, since the overwhelming majority of clinical interactions occur in the field, not in teaching or research facilities, it falls to the field practitioner to record and pass on their experiences. However, field practitioners generally are not well-practised in writing for publication, and so may hesitate to embark on the task of carrying a case study to publication. These guidelines are intended to assist the relatively novice writer – practitioner or student – in efficiently navigating the relatively easy course to publication of a quality case study. Guidelines are not intended to be proscriptive, and so throughout this document we advise what authors “may” or “should” do, rather than what they “must” do. Authors may decide that the particular circumstances of their case study justify digression from our recommendations.
Additional and useful resources for chiropractic case studies include:
Portions of these guidelines were derived from Budgell B. Writing a biomedical research paper. Tokyo: Springer Japan KK, 2008.
This set of guidelines provides both instructions and a template for the writing of case reports for publication. You might want to skip forward and take a quick look at the template now, as we will be using it as the basis for your own case study later on. While the guidelines and template contain much detail, your finished case study should be only 500 to 1,500 words in length. Therefore, you will need to write efficiently and avoid unnecessarily flowery language.
These guidelines for the writing of case studies are designed to be consistent with the “Uniform Requirements for Manuscripts Submitted to Biomedical Journals” referenced elsewhere in the JCCA instructions to authors.
After this brief introduction, the guidelines below will follow the headings of our template. Hence, it is possible to work section by section through the template to quickly produce a first draft of your study. To begin with, however, you must have a clear sense of the value of the study which you wish to describe. Therefore, before beginning to write the study itself, you should gather all of the materials relevant to the case – clinical notes, lab reports, x-rays etc. – and form a clear picture of the story that you wish to share with your profession. At the most superficial level, you may want to ask yourself “What is interesting about this case?” Keep your answer in mind as your write, because sometimes we become lost in our writing and forget the message that we want to convey.
Another important general rule for writing case studies is to stick to the facts. A case study should be a fairly modest description of what actually happened. Speculation about underlying mechanisms of the disease process or treatment should be restrained. Field practitioners and students are seldom well-prepared to discuss physiology or pathology. This is best left to experts in those fields. The thing of greatest value that you can provide to your colleagues is an honest record of clinical events.
Finally, remember that a case study is primarily a chronicle of a patient’s progress, not a story about chiropractic. Editorial or promotional remarks do not belong in a case study, no matter how great our enthusiasm. It is best to simply tell the story and let the outcome speak for itself. With these points in mind, let’s begin the process of writing the case study:
A narrative abstract consists of a short version of the whole paper. There are no headings within the narrative abstract. The author simply tries to summarize the paper into a story which flows logically.
A structured abstract uses subheadings. Structured abstracts are becoming more popular for basic scientific and clinical studies, since they standardize the abstract and ensure that certain information is included. This is very useful for readers who search for articles on the internet. Often the abstract is displayed by a search engine, and on the basis of the abstract the reader will decide whether or not to download the full article (which may require payment of a fee). With a structured abstract, the reader is more likely to be given the information which they need to decide whether to go on to the full article, and so this style is encouraged. The JCCA recommends the use of structured abstracts for case studies.
Since they are summaries, both narrative and structured abstracts are easier to write once we have finished the rest of the article. We include a template for a structured abstract and encourage authors to make use of it. Our sub-headings will be:
The next step is to describe the results of our clinical examination. Again, we should write in an efficient narrative style, restricting ourselves to the relevant information. It is not necessary to include every detail in our clinical notes.
If we are using a named orthopedic or neurological test, it is best to both name and describe the test (since some people may know the test by a different name). Also, we should describe the actual results, since not all readers will have the same understanding of what constitutes a “positive” or “negative” result.
X-rays or other images are only helpful if they are clear enough to be easily reproduced and if they are accompanied by a legend. Be sure that any information that might identify a patient is removed before the image is submitted.
At this point, or at the beginning of the next section, we will want to present our working diagnosis or clinical impression of the patient.
It is useful for the reader to know how long the patient was under care and how many times they were treated. Additionally, we should be as specific as possible in describing the treatment that we used. It does not help the reader to simply say that the patient received “chiropractic care.” Exactly what treatment did we use? If we used spinal manipulation, it is best to name the technique, if a common name exists, and also to describe the manipulation. Remember that our case study may be read by people who are not familiar with spinal manipulation, and, even within chiropractic circles, nomenclature for technique is not well standardized.
We may want to include the patient’s own reports of improvement or worsening. However, whenever possible we should try to use a well-validated method of measuring their improvement. For case studies, it may be possible to use data from visual analogue scales (VAS) for pain, or a journal of medication usage.
It is useful to include in this section an indication of how and why treatment finished. Did we decide to terminate care, and if so, why? Did the patient withdraw from care or did we refer them to another practitioner?
A popular search engine for English-language references is Medline: http://www.ncbi.nlm.nih.gov/entrez/query.fcgi
In addition, patient consent to publish the case report is also required.
Running Header:
Name, address and telephone number of corresponding author
Disclaimers
Statement that patient consent was obtained
Sources of financial support, if any
Key words: (limit of five)
Abstract: (maximum of 150 words)
Introduction:
Provide a context for the case and describe any similar cases previously reported.
Case Presentation:
Management and Outcome:
Discussion:
Synthesize foregoing sections: e.g. The distinction between migraine and cervicogenic headache is not always clear. However, this case demonstrates several features …
Summarize the case and any lessons learned: e.g. This case demonstrates a classical presentation of cervicogenic headache which resolved quickly with a course of spinal manipulation, supportive soft-tissue therapy and postural advice.
References: (using Vancouver style) e.g.
1 Terret AGJ. Vertebrogenic hearing deficit, the spine and spinal manipulation therapy: a search to validate the DD Palmer/Harvey Lillard experience. Chiropr J Aust 2002; 32:14–26.
Legends: (tables, figures or images are numbered according to the order in which they appear in the text.) e.g.
Figure 1: Intensity of headaches as recorded on a visual analogue scale (vertical axis) versus time (horizontal axis) during the four weeks that the patient was under care. Treatment was given on days 1, 3, 5, 8, 10, 12, 15, 18, 22 and 25. Headache frequency and intensity is seen to fall over time.
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Sample research topic areas & ideas for case studies.
Case studies are a valuable research tool that can provide insight into complex real-life situations. They are widely used in a variety of fields, including education, psychology, sociology, and business. By choosing the best topic for a case study, a researcher can gain a more comprehensive understanding of their subject matter and make informed decisions.
At Research Topic Help , we understand the critical importance of selecting and researching the right topics for students doing their case studies in various academic fields. Case studies are essential for in-depth investigations in disciplines such as social sciences, business, and health sciences, and choosing the right topic is the first step towards a successful academic endeavor.
Our approach to supporting students focuses on aligning the case study research project ideas & topics with the student's academic objectives and course requirements. We ensure that the topics chosen are not only relevant to the student’s field of study but also possess originality to contribute new insights. Our team aids in identifying topics with a rich scope for research, ensuring there are ample data and resources available for a comprehensive study. Once a topic is selected, we guide students through a meticulous data collection process, drawing from diverse sources such as academic journals, books, and online databases. Our expertise extends to teaching critical analysis and interpretation of data, helping students draw meaningful and academically sound conclusions.
Structuring the case study is another area where our guidance is pivotal. We assist in organizing the research into a coherent structure, encompassing a clear introduction, background information, analysis, and a well-rounded conclusion. Ethical considerations in research are also a key focus, ensuring that all academic integrity and ethical guidelines are rigorously followed. Finally, we help in the professional presentation and formatting of the case study, aligning it with academic standards and guidelines. Our commitment is to aid students in not just selecting and researching case study topics but also in honing their skills in research, critical thinking, and academic writing. We are dedicated to assisting students in navigating the complexities of case study research, from topic selection to final presentation, ensuring their academic journey is both successful and enriching.
Choosing the right research topic for your case study:.
Our experts assist in selecting suitable research topics which is the first step toward a successful case study research project. The topic should not only be compelling and relevant but also allow for an in-depth investigation. When we help students with research topics, there are several key factors that we carefully consider:
In the academic world, the selection of a research topic for a case study is a pivotal step that can significantly influence the success and impact of your study. This choice sets the foundation for your research, guiding your investigative efforts and shaping the conclusions you draw. It's a decision that requires careful consideration, balancing relevance, originality, and the scope for in-depth study.
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Here are some tips for crafting interesting case study research titles:.
Crafting a compelling and effective research title for a case study is a critical step in the research process; it is important to keep in mind the focus of the study, the audience, and the overall goal of the research. Well-chosen case study research titles not only attract the attention of potential readers but also convey the essence and scope of the study. The title sets the tone for the entire research, guiding the reader’s expectations and enhancing the study's visibility and impact. By focusing on clarity, specificity, and relevance, researchers can create titles that not only summarize the content but also highlight the significance of their work. Ultimately, an engaging and informative title serves as the gateway to the rich, detailed insights that case studies provide, facilitating the dissemination and application of valuable knowledge across various fields. Our experts can help you in coming up with great case study project titles .
1. sample research titles for a case study in business and management:.
Creating effective titles for case studies can be a challenging task for students, often leading to various common mistakes that diminish the impact and clarity of their work. A well-crafted title is crucial as it serves as the first point of contact with potential readers, conveying the essence and focus of the study. Unfortunately, many students fall into traps such as vagueness, excessive length, and ambiguity, which can obscure the study's purpose and reduce its appeal. Below are the typical errors students make when crafting case study titles and provided practical tips to avoid these pitfalls. By understanding and addressing these common mistakes, students can enhance the quality of their titles for their case studies, making them more precise, engaging, and informative. Whether you are a student embarking on your first case study or looking to refine your titling skills, below are valuable insights to help you create titles that effectively capture the essence of your research.
By avoiding these common errors, students can create more effective and engaging case study titles that accurately reflect their research and attract the intended audience.
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Writing A Case Study
Case Study Examples
15 min read
People also read
A Complete Case Study Writing Guide With Examples
Simple Case Study Format for Students to Follow
Understand the Types of Case Study Here
It’s no surprise that writing a case study is one of the most challenging academic tasks for students. You’re definitely not alone here!
Most people don't realize that there are specific guidelines to follow when writing a case study. If you don't know where to start, it's easy to get overwhelmed and give up before you even begin.
Don't worry! Let us help you out!
We've collected over 25 free case study examples with solutions just for you. These samples with solutions will help you win over your panel and score high marks on your case studies.
So, what are you waiting for? Let's dive in and learn the secrets to writing a successful case study.
A case study is a research method used to study a particular individual, group, or situation in depth. It involves analyzing and interpreting data from a variety of sources to gain insight into the subject being studied.
Case studies are often used in psychology, business, and education to explore complicated problems and find solutions. They usually have detailed descriptions of the subject, background info, and an analysis of the main issues.
The goal of a case study is to provide a comprehensive understanding of the subject. Typically, case studies can be divided into three parts, challenges, solutions, and results.
Here is a case study sample PDF so you can have a clearer understanding of what a case study actually is:
Case Study Sample PDF
How to Write a Case Study Examples
Learn how to write a case study with the help of our comprehensive case study guide.
Quite often, students are asked to present case studies in their academic journeys. The reason instructors assign case studies is for students to sharpen their critical analysis skills, understand how companies make profits, etc.
Below are some case study examples in research, suitable for students:
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Case Study Example in Software Engineering
Qualitative Research Case Study Sample
Software Quality Assurance Case Study
Social Work Case Study Example
Ethical Case Study
Case Study Example PDF
These examples can guide you on how to structure and format your own case studies.
Struggling with formatting your case study? Check this case study format guide and perfect your document’s structure today.
A business case study examines a business’s specific challenge or goal and how it should be solved. Business case studies usually focus on several details related to the initial challenge and proposed solution.
To help you out, here are some samples so you can create case studies that are related to businesses:
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Here are some more business case study examples:
Business Case Studies PDF
Business Case Studies Example
Typically, a business case study discovers one of your customer's stories and how you solved a problem for them. It allows your prospects to see how your solutions address their needs.
Medical case studies are an essential part of medical education. They help students to understand how to diagnose and treat patients.
Here are some medical case study examples to help you.
Medical Case Study Example
Nursing Case Study Example
Want to understand the various types of case studies? Check out our types of case study blog to select the perfect type.
Case studies are a great way of investigating individuals with psychological abnormalities. This is why it is a very common assignment in psychology courses.
By examining all the aspects of your subject’s life, you discover the possible causes of exhibiting such behavior.
For your help, here are some interesting psychology case study examples:
Psychology Case Study Example
Mental Health Case Study Example
Case studies are important tools for sales teams’ performance improvement. By examining sales successes, teams can gain insights into effective strategies and create action plans to employ similar tactics.
By researching case studies of successful sales campaigns, sales teams can more accurately identify challenges and develop solutions.
Sales Case Study Example
Interview case studies provide businesses with invaluable information. This data allows them to make informed decisions related to certain markets or subjects.
Interview Case Study Example
Marketing case studies are real-life stories that showcase how a business solves a problem. They typically discuss how a business achieves a goal using a specific marketing strategy or tactic.
They typically describe a challenge faced by a business, the solution implemented, and the results achieved.
This is a short sample marketing case study for you to get an idea of what an actual marketing case study looks like.
: ABC Solutions, a leading provider of tech products and services.
Engaging and informative content highlighting products and services. Incorporating real-world examples to showcase the impact of ABC Solutions. Utilizing analytics to refine content strategies. Aligning content with customer needs and pain points. Content marketing efforts led to a significant boost in brand visibility. Compelling narratives highlighting how products and services transformed businesses.
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Here are some more popular marketing studies that show how companies use case studies as a means of marketing and promotion:
This case study explores Chevrolet's “ DTU Journalism Fellows ” program. The case study uses the initials “DTU” to generate interest and encourage readers to learn more.
Multiple types of media, such as images and videos, are used to explain the challenges faced. The case study concludes with an overview of the achievements that were met.
Key points from the case study include:
“ The Met ” by Fantasy is a fictional redesign of the Metropolitan Museum of Art in New York City, created by the design studio Fantasy. The case study clearly and simply showcases the museum's website redesign.
The Met emphasizes the website’s features and interface by showcasing each section of the interface individually, allowing the readers to concentrate on the significant elements.
For those who prefer text, each feature includes an objective description. The case study also includes a “Contact Us” call-to-action at the bottom of the page, inviting visitors to contact the company.
Key points from this “The Met” include:
Herman Miller's minimalist approach to furniture design translates to their case study, “ Better Experiences for All ”, for a Dubai hospital. The page features a captivating video with closed-captioning and expandable text for accessibility.
The case study presents a wealth of information in a concise format, enabling users to grasp the complexities of the strategy with ease. It concludes with a client testimonial and a list of furniture items purchased from the brand.
Key points from the “Better Experiences” include:
Evisort's case study on “ NetApp ” stands out for its informative and compelling approach. The study begins with a client-centric overview of NetApp, strategically directing attention to the client rather than the company or team involved.
The case study incorporates client quotes and explores NetApp’s challenges during COVID-19. Evisort showcases its value as a client partner by showing how its services supported NetApp through difficult times.
The “ Red Sox Season Campaign ” showcases a perfect blend of different media, such as video, text, and images. Upon visiting the page, the video plays automatically, there are videos of Red Sox players, their images, and print ads that can be enlarged with a click.
The page features an intuitive design and invites viewers to appreciate CTP's well-rounded campaign for Boston's beloved baseball team. There’s also a CTA that prompts viewers to learn how CTP can create a similar campaign for their brand.
Some key points to take away from the “Red Sox Season Campaign”:
The case study by Zendesk, titled “ Airbnb + Zendesk : Building a powerful solution together,” showcases a true partnership between Airbnb and Zendesk.
The article begins with an intriguing opening statement, “Halfway around the globe is a place to stay with your name on it. At least for a weekend,” and uses stunning images of beautiful Airbnb locations to captivate readers.
Instead of solely highlighting Zendesk's product, the case study is crafted to tell a good story and highlight Airbnb's service in detail. This strategy makes the case study more authentic and relatable.
Some key points to take away from this case study are:
The case study "Influencer Marketing" by Trend and Warby Parker highlights the potential of influencer content marketing, even when working with a limited budget.
The “Wearing Warby” campaign involved influencers wearing Warby Parker glasses during their daily activities, providing a glimpse of the brand's products in use.
This strategy enhanced the brand's relatability with influencers' followers. While not detailing specific tactics, the case study effectively illustrates the impact of third-person case studies in showcasing campaign results.
Key points to take away from this case study are:
Marketing Case Study Template
Marketing Case Study Example
Now that you have read multiple case study examples, hop on to our tips.
Here are some note-worthy tips to craft a winning case study
There you go!
We’re sure that now you have secrets to writing a great case study at your fingertips! This blog teaches the key guidelines of various case studies with samples. So grab your pen and start crafting a winning case study right away!
Having said that, we do understand that some of you might be having a hard time writing compelling case studies.
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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.
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The term case study refers to both a method of analysis and a specific research design for examining a problem, both of which are used in most circumstances to generalize across populations. This tab focuses on the latter--how to design and organize a research paper in the social sciences that analyzes a specific case.
A case study research paper examines a person, place, event, phenomenon, or other type of subject of analysis in order to extrapolate key themes and results that help predict future trends, illuminate previously hidden issues that can be applied to practice, and/or provide a means for understanding an important research problem with greater clarity. A case study paper usually examines a single subject of analysis, but case study papers can also be designed as a comparative investigation that shows relationships between two or among more than two subjects. The methods used to study a case can rest within a quantitative, qualitative, or mixed-method investigative paradigm.
Case Studies . Writing@CSU. Colorado State University; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010 ; “What is a Case Study?” In Swanborn, Peter G. Case Study Research: What, Why and How? London: SAGE, 2010.
General information about how to choose a topic to investigate can be found under the " Choosing a Research Problem " tab in this writing guide. Review this page because it may help you identify a subject of analysis that can be investigated using a single case study design.
However, identifying a case to investigate involves more than choosing the research problem . A case study encompasses a problem contextualized around the application of in-depth analysis, interpretation, and discussion, often resulting in specific recommendations for action or for improving existing conditions. As Seawright and Gerring note, practical considerations such as time and access to information can influence case selection, but these issues should not be the sole factors used in describing the methodological justification for identifying a particular case to study. Given this, selecting a case includes considering the following:
Eisenhardt, Kathleen M. “Building Theories from Case Study Research.” Academy of Management Review 14 (October 1989): 532-550; Emmel, Nick. Sampling and Choosing Cases in Qualitative Research: A Realist Approach . Thousand Oaks, CA: SAGE Publications, 2013; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Seawright, Jason and John Gerring. "Case Selection Techniques in Case Study Research." Political Research Quarterly 61 (June 2008): 294-308.
The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies. In applied social sciences disciplines [e.g., education, social work, public administration, etc.], case studies may also be used to reveal best practices, highlight key programs, or investigate interesting aspects of professional work. In general, the structure of a case study research paper is not all that different from a standard college-level research paper. However, there are subtle differences you should be aware of. Here are the key elements to organizing and writing a case study research paper.
I. Introduction
As with any research paper, your introduction should serve as a roadmap for your readers to ascertain the scope and purpose of your study . The introduction to a case study research paper, however, should not only describe the research problem and its significance, but you should also succinctly describe why the case is being used and how it relates to addressing the problem. The two elements should be linked. With this in mind, a good introduction answers these four questions:
Each of these questions should be addressed in no more than a few paragraphs. Exceptions to this can be when you are addressing a complex research problem or subject of analysis that requires more in-depth background information.
II. Literature Review
The literature review for a case study research paper is generally structured the same as it is for any college-level research paper. The difference, however, is that the literature review is focused on providing background information and enabling historical interpretation of the subject of analysis in relation to the research problem the case is intended to address . This includes synthesizing studies that help to:
III. Method
In this section, you explain why you selected a particular subject of analysis to study and the strategy you used to identify and ultimately decide that your case was appropriate in addressing the research problem. The way you describe the methods used varies depending on the type of subject of analysis that frames your case study.
If your subject of analysis is an incident or event . In the social and behavioral sciences, the event or incident that represents the case to be studied is usually bounded by time and place, with a clear beginning and end and with an identifiable location or position relative to its surroundings. The subject of analysis can be a rare or critical event or it can focus on a typical or regular event. The purpose of studying a rare event is to illuminate new ways of thinking about the broader research problem or to test a hypothesis. Critical incident case studies must describe the method by which you identified the event and explain the process by which you determined the validity of this case to inform broader perspectives about the research problem or to reveal new findings. However, the event does not have to be a rare or uniquely significant to support new thinking about the research problem or to challenge an existing hypothesis. For example, Walo, Bull, and Breen conducted a case study to identify and evaluate the direct and indirect economic benefits and costs of a local sports event in the City of Lismore, New South Wales, Australia. The purpose of their study was to provide new insights from measuring the impact of a typical local sports event that prior studies could not measure well because they focused on large "mega-events." Whether the event is rare or not, the methods section should include an explanation of the following characteristics of the event: a) when did it take place; b) what were the underlying circumstances leading to the event; c) what were the consequences of the event.
If your subject of analysis is a person. Explain why you selected this particular individual to be studied and describe what experience he or she has had that provides an opportunity to advance new understandings about the research problem. Mention any background about this person which might help the reader understand the significance of his/her experiences that make them worthy of study. This includes describing the relationships this person has had with other people, institutions, and/or events that support using him or her as the subject for a case study research paper. It is particularly important to differentiate the person as the subject of analysis from others and to succinctly explain how the person relates to examining the research problem.
If your subject of analysis is a place. In general, a case study that investigates a place suggests a subject of analysis that is unique or special in some way and that this uniqueness can be used to build new understanding or knowledge about the research problem. A case study of a place must not only describe its various attributes relevant to the research problem [e.g., physical, social, cultural, economic, political, etc.], but you must state the method by which you determined that this place will illuminate new understandings about the research problem. It is also important to articulate why a particular place as the case for study is being used if similar places also exist [i.e., if you are studying patterns of homeless encampments of veterans in open spaces, why study Echo Park in Los Angeles rather than Griffith Park?]. If applicable, describe what type of human activity involving this place makes it a good choice to study [e.g., prior research reveals Echo Park has more homeless veterans].
If your subject of analysis is a phenomenon. A phenomenon refers to a fact, occurrence, or circumstance that can be studied or observed but with the cause or explanation to be in question. In this sense, a phenomenon that forms your subject of analysis can encompass anything that can be observed or presumed to exist but is not fully understood. In the social and behavioral sciences, the case usually focuses on human interaction within a complex physical, social, economic, cultural, or political system. For example, the phenomenon could be the observation that many vehicles used by ISIS fighters are small trucks with English language advertisements on them. The research problem could be that ISIS fighters are difficult to combat because they are highly mobile. The research questions could be how and by what means are these vehicles used by ISIS being supplied to the militants and how might supply lines to these vehicles be cut? How might knowing the suppliers of these trucks from overseas reveal larger networks of collaborators and financial support? A case study of a phenomenon most often encompasses an in-depth analysis of a cause and effect that is grounded in an interactive relationship between people and their environment in some way.
NOTE: The choice of the case or set of cases to study cannot appear random. Evidence that supports the method by which you identified and chose your subject of analysis should be linked to the findings from the literature review. Be sure to cite any prior studies that helped you determine that the case you chose was appropriate for investigating the research problem.
IV. Discussion
The main elements of your discussion section are generally the same as any research paper, but centered around interpreting and drawing conclusions about the key findings from your case study. Note that a general social sciences research paper may contain a separate section to report findings. However, in a paper designed around a case study, it is more common to combine a description of the findings with the discussion about their implications. The objectives of your discussion section should include the following:
Reiterate the Research Problem/State the Major Findings Briefly reiterate the research problem you are investigating and explain why the subject of analysis around which you designed the case study were used. You should then describe the findings revealed from your study of the case using direct, declarative, and succinct proclamation of the study results. Highlight any findings that were unexpected or especially profound.
Explain the Meaning of the Findings and Why They are Important Systematically explain the meaning of your case study findings and why you believe they are important. Begin this part of the section by repeating what you consider to be your most important or surprising finding first, then systematically review each finding. Be sure to thoroughly extrapolate what your analysis of the case can tell the reader about situations or conditions beyond the actual case that was studied while, at the same time, being careful not to misconstrue or conflate a finding that undermines the external validity of your conclusions.
Relate the Findings to Similar Studies No study in the social sciences is so novel or possesses such a restricted focus that it has absolutely no relation to previously published research. The discussion section should relate your case study results to those found in other studies, particularly if questions raised from prior studies served as the motivation for choosing your subject of analysis. This is important because comparing and contrasting the findings of other studies helps to support the overall importance of your results and it highlights how and in what ways your case study design and the subject of analysis differs from prior research about the topic.
Consider Alternative Explanations of the Findings It is important to remember that the purpose of social science research is to discover and not to prove. When writing the discussion section, you should carefully consider all possible explanations for the case study results, rather than just those that fit your hypothesis or prior assumptions and biases. Be alert to what the in-depth analysis of the case may reveal about the research problem, including offering a contrarian perspective to what scholars have stated in prior research.
Acknowledge the Study's Limitations You can state the study's limitations in the conclusion section of your paper but describing the limitations of your subject of analysis in the discussion section provides an opportunity to identify the limitations and explain why they are not significant. This part of the discussion section should also note any unanswered questions or issues your case study could not address. More detailed information about how to document any limitations to your research can be found here .
Suggest Areas for Further Research Although your case study may offer important insights about the research problem, there are likely additional questions related to the problem that remain unanswered or findings that unexpectedly revealed themselves as a result of your in-depth analysis of the case. Be sure that the recommendations for further research are linked to the research problem and that you explain why your recommendations are valid in other contexts and based on the original assumptions of your study.
V. Conclusion
As with any research paper, you should summarize your conclusion in clear, simple language; emphasize how the findings from your case study differs from or supports prior research and why. Do not simply reiterate the discussion section. Provide a synthesis of key findings presented in the paper to show how these converge to address the research problem. If you haven't already done so in the discussion section, be sure to document the limitations of your case study and needs for further research.
The function of your paper's conclusion is to: 1) restate the main argument supported by the findings from the analysis of your case; 2) clearly state the context, background, and necessity of pursuing the research problem using a case study design in relation to an issue, controversy, or a gap found from reviewing the literature; and, 3) provide a place for you to persuasively and succinctly restate the significance of your research problem, given that the reader has now been presented with in-depth information about the topic.
Consider the following points to help ensure your conclusion is appropriate:
Note that, depending on the discipline you are writing in and your professor's preferences, the concluding paragraph may contain your final reflections on the evidence presented applied to practice or on the essay's central research problem. However, the nature of being introspective about the subject of analysis you have investigated will depend on whether you are explicitly asked to express your observations in this way.
Problems to Avoid
Overgeneralization One of the goals of a case study is to lay a foundation for understanding broader trends and issues applied to similar circumstances. However, be careful when drawing conclusions from your case study. They must be evidence-based and grounded in the results of the study; otherwise, it is merely speculation. Looking at a prior example, it would be incorrect to state that a factor in improving girls access to education in Azerbaijan and the policy implications this may have for improving access in other Muslim nations is due to girls access to social media if there is no documentary evidence from your case study to indicate this. There may be anecdotal evidence that retention rates were better for girls who were on social media, but this observation would only point to the need for further research and would not be a definitive finding if this was not a part of your original research agenda.
Failure to Document Limitations No case is going to reveal all that needs to be understood about a research problem. Therefore, just as you have to clearly state the limitations of a general research study , you must describe the specific limitations inherent in the subject of analysis. For example, the case of studying how women conceptualize the need for water conservation in a village in Uganda could have limited application in other cultural contexts or in areas where fresh water from rivers or lakes is plentiful and, therefore, conservation is understood differently than preserving access to a scarce resource.
Failure to Extrapolate All Possible Implications Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings. If you do not, your reader may question the validity of your analysis, particularly if you failed to document an obvious outcome from your case study research. For example, in the case of studying the accident at the railroad crossing to evaluate where and what types of warning signals should be located, you failed to take into consideration speed limit signage as well as warning signals. When designing your case study, be sure you have thoroughly addressed all aspects of the problem and do not leave gaps in your analysis.
Case Studies . Writing@CSU. Colorado State University; Gerring, John. Case Study Research: Principles and Practices . New York: Cambridge University Press, 2007; Merriam, Sharan B. Qualitative Research and Case Study Applications in Education . Rev. ed. San Francisco, CA: Jossey-Bass, 1998; Miller, Lisa L. “The Use of Case Studies in Law and Social Science Research.” Annual Review of Law and Social Science 14 (2018): TBD; Mills, Albert J., Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Putney, LeAnn Grogan. "Case Study." In Encyclopedia of Research Design , Neil J. Salkind, editor. (Thousand Oaks, CA: SAGE Publications, 2010), pp. 116-120; Simons, Helen. Case Study Research in Practice . London: SAGE Publications, 2009; Kratochwill, Thomas R. and Joel R. Levin, editors. Single-Case Research Design and Analysis: New Development for Psychology and Education . Hilldsale, NJ: Lawrence Erlbaum Associates, 1992; Swanborn, Peter G. Case Study Research: What, Why and How? London : SAGE, 2010; Yin, Robert K. Case Study Research: Design and Methods . 6th edition. Los Angeles, CA, SAGE Publications, 2014; Walo, Maree, Adrian Bull, and Helen Breen. “Achieving Economic Benefits at Local Events: A Case Study of a Local Sports Event.” Festival Management and Event Tourism 4 (1996): 95-106.
At Least Five Misconceptions about Case Study Research
Social science case studies are often perceived as limited in their ability to create new knowledge because they are not randomly selected and findings cannot be generalized to larger populations. Flyvbjerg examines five misunderstandings about case study research and systematically "corrects" each one. To quote, these are:
Misunderstanding 1 : General, theoretical [context-independent knowledge is more valuable than concrete, practical (context-dependent) knowledge. Misunderstanding 2 : One cannot generalize on the basis of an individual case; therefore, the case study cannot contribute to scientific development. Misunderstanding 3 : The case study is most useful for generating hypotheses; that is, in the first stage of a total research process, whereas other methods are more suitable for hypotheses testing and theory building. Misunderstanding 4 : The case study contains a bias toward verification, that is, a tendency to confirm the researcher’s preconceived notions. Misunderstanding 5 : It is often difficult to summarize and develop general propositions and theories on the basis of specific case studies [p. 221].
While writing your paper, think introspectively about how you addressed these misconceptions because to do so can help you strengthen the validity and reliability of your research by clarifying issues of case selection, the testing and challenging of existing assumptions, the interpretation of key findings, and the summation of case outcomes. Think of a case study research paper as a complete, in-depth narrative about the specific properties and key characteristics of your subject of analysis applied to the research problem.
Flyvbjerg, Bent. “Five Misunderstandings About Case-Study Research.” Qualitative Inquiry 12 (April 2006): 219-245.
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Guidance and Counselling, School Director, Shepherd's Academy, Shepherd's Porch Church, Off MCC, Akai efai, Calabar, CRS, Nigeria
Girl child early marriage and its impact on education: a case study of cross river state.
This study sought to investigate primarily the extent of girl child marriage and how it impacts education in Cross River State. Four purpose, research questions and hypothesis guided the study. The research design adopted for this study was the survey research design. The population for the study was all parents with school aged girls in their homes in Cross River State, Nigeria. Stratified random sampling technique was used to select nine local government for the study out of the 18 local government in the state. The actual sample respondents of 378 parents with school aged girls in their homes in Cross River State was drawn for the study from the sampled LGA. Three experts validated the instruments both the used to collect data for the study. Instrument was used for the study, the instrument was titled “Girl Child Early Marriage and Education questionnaire” was administered to the respondents to elicit their responses. The instruments was 23 items with 4-option answer format and 3 items to elicit the respondent’s demographic data. A pilot study was conducted on a sample of 40 participants and internal consistency coefficient ranging from .80-.83 was obtained using Cronbach alpha reliability estimate methods. The researchers administered the instruments on the sampled respondents in the selected faculty. The data that was collected was analyzed using and the hypothesis was tested using independent t-test, one way analysis of variance and Pearson product moment correlations at 0.05 level of significance. The result showed that Rate of Girl child marriage, Girl child family Social economic status, and Girl child Parental type education does significantly influence education in Cross River State. It was further fund that there is a strong positive relationship between Old folktales about girl child early marriage and education in Cross-River State. Above all it was recommended that government should create and implement policy that will efficiently improve educational accessibility among minority groups.
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A title page is required for all APA Style papers. There are both student and professional versions of the title page. Students should use the student version of the title page unless their instructor or institution has requested they use the professional version. APA provides a student title page guide (PDF, 199KB) to assist students in creating their title pages.
The student title page includes the paper title, author names (the byline), author affiliation, course number and name for which the paper is being submitted, instructor name, assignment due date, and page number, as shown in this example.
Title page setup is covered in the seventh edition APA Style manuals in the Publication Manual Section 2.3 and the Concise Guide Section 1.6
Student papers do not include a running head unless requested by the instructor or institution.
Follow the guidelines described next to format each element of the student title page.
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Paper title | Place the title three to four lines down from the top of the title page. Center it and type it in bold font. Capitalize of the title. Place the main title and any subtitle on separate double-spaced lines if desired. There is no maximum length for titles; however, keep titles focused and include key terms. |
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Author names | Place one double-spaced blank line between the paper title and the author names. Center author names on their own line. If there are two authors, use the word “and” between authors; if there are three or more authors, place a comma between author names and use the word “and” before the final author name. | Cecily J. Sinclair and Adam Gonzaga |
Author affiliation | For a student paper, the affiliation is the institution where the student attends school. Include both the name of any department and the name of the college, university, or other institution, separated by a comma. Center the affiliation on the next double-spaced line after the author name(s). | Department of Psychology, University of Georgia |
Course number and name | Provide the course number as shown on instructional materials, followed by a colon and the course name. Center the course number and name on the next double-spaced line after the author affiliation. | PSY 201: Introduction to Psychology |
Instructor name | Provide the name of the instructor for the course using the format shown on instructional materials. Center the instructor name on the next double-spaced line after the course number and name. | Dr. Rowan J. Estes |
Assignment due date | Provide the due date for the assignment. Center the due date on the next double-spaced line after the instructor name. Use the date format commonly used in your country. | October 18, 2020 |
| Use the page number 1 on the title page. Use the automatic page-numbering function of your word processing program to insert page numbers in the top right corner of the page header. | 1 |
The professional title page includes the paper title, author names (the byline), author affiliation(s), author note, running head, and page number, as shown in the following example.
Follow the guidelines described next to format each element of the professional title page.
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Paper title | Place the title three to four lines down from the top of the title page. Center it and type it in bold font. Capitalize of the title. Place the main title and any subtitle on separate double-spaced lines if desired. There is no maximum length for titles; however, keep titles focused and include key terms. |
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Author names
| Place one double-spaced blank line between the paper title and the author names. Center author names on their own line. If there are two authors, use the word “and” between authors; if there are three or more authors, place a comma between author names and use the word “and” before the final author name. | Francesca Humboldt |
When different authors have different affiliations, use superscript numerals after author names to connect the names to the appropriate affiliation(s). If all authors have the same affiliation, superscript numerals are not used (see Section 2.3 of the for more on how to set up bylines and affiliations). | Tracy Reuter , Arielle Borovsky , and Casey Lew-Williams | |
Author affiliation
| For a professional paper, the affiliation is the institution at which the research was conducted. Include both the name of any department and the name of the college, university, or other institution, separated by a comma. Center the affiliation on the next double-spaced line after the author names; when there are multiple affiliations, center each affiliation on its own line.
| Department of Nursing, Morrigan University |
When different authors have different affiliations, use superscript numerals before affiliations to connect the affiliations to the appropriate author(s). Do not use superscript numerals if all authors share the same affiliations (see Section 2.3 of the for more). | Department of Psychology, Princeton University | |
Author note | Place the author note in the bottom half of the title page. Center and bold the label “Author Note.” Align the paragraphs of the author note to the left. For further information on the contents of the author note, see Section 2.7 of the . | n/a |
| The running head appears in all-capital letters in the page header of all pages, including the title page. Align the running head to the left margin. Do not use the label “Running head:” before the running head. | Prediction errors support children’s word learning |
| Use the page number 1 on the title page. Use the automatic page-numbering function of your word processing program to insert page numbers in the top right corner of the page header. | 1 |
IMAGES
COMMENTS
Abstract. Data from over 250 academic sources was aggregated in the form of a database and used to inform future design of self-compacting concrete. This large-scale study allowed researchers to precisely describe the differences between self-compacting concrete and "traditional" vibrated concrete. Keywords.
Although the majority of academic definitions of case study talk about some process or research work related to the development of a particular person, group of people, or events over a period of time, types of case studies also involve specific analysis to identify problems and find the outcomes. Therefore, the majority of case study topics already include some challenge or an assumption that ...
1. Select a case. Once you identify the problem at hand and come up with questions, identify the case you will focus on. The study can provide insights into the subject at hand, challenge existing assumptions, propose a course of action, and/or open up new areas for further research. 2.
Step 2: Identify research study keywords. Now that you have answers to your research questions, find the most important parts of these responses and make these your study keywords. Note that you should only choose the most important terms for your keywords-journals usually request anywhere from 3 to 8 keywords maximum. One-sentence answer ...
The purpose of case study research is twofold: (1) to provide descriptive information and (2) to suggest theoretical relevance. Rich description enables an in-depth or sharpened understanding of the case. It is unique given one characteristic: case studies draw from more than one data source. Case studies are inherently multimodal or mixed ...
A case study is a research method that involves an in-depth examination and analysis of a particular phenomenon or case, such as an individual, organization, community, event, or situation. It is a qualitative research approach that aims to provide a detailed and comprehensive understanding of the case being studied.
The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies. In applied social sciences disciplines [e.g., education, social work, public administration, etc.], case ...
Revised on November 20, 2023. A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research. A case study research design usually involves qualitative methods, but quantitative methods are ...
Step 1: Select a case to analyze. After you have developed your statement of the problem and research question, the first step in writing a case study is to select a case that is representative of the phenomenon being investigated or that provides an outlier. For example, if a researcher wants to explore the impact of COVID-19 on the ...
Although case studies have been discussed extensively in the literature, little has been written about the specific steps one may use to conduct case study research effectively (Gagnon, 2010; Hancock & Algozzine, 2016).Baskarada (2014) also emphasized the need to have a succinct guideline that can be practically followed as it is actually tough to execute a case study well in practice.
Case studies play a significant role in knowledge development across various disciplines. Analysis of cases provides an avenue for researchers to explore phenomena within their context based on the collected data. Analysis of qualitative data from case study research can contribute to knowledge development.
To ensure you're making the most of your case studies, we've put together 15 real-life case study examples to inspire you. These examples span a variety of industries and formats. We've also included best practices, design tips and templates to inspire you. Let's dive in!
A case study is one of the most commonly used methodologies of social research. This article attempts to look into the various dimensions of a case study research strategy, the different epistemological strands which determine the particular case study type and approach adopted in the field, discusses the factors which can enhance the effectiveness of a case study research, and the debate ...
The case studies featured on this website were written by a range of authors for the Leverhulme Trust-funded East India Company at Home project, which ran from September 2011 to August 2014.Family and local historians, academics, curators, heritage sector professionals, PhD students, undergraduate students and even a retired civil engineer all contributed to research, bringing different ...
Case study examples. While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success. Juniper Networks. One example is the Adobe and Juniper Networks case study, which puts the reader in the customer's shoes.
How to Make a Case Study Title. You should focus on the best practices and recommendations of professional publications' editors when composing your title: Mention that your study is a "case study" in the title so that the reader understands your research type at once. Use a specific title; your title should always reveal the gist of your study.
19. " Bringing an Operator to the Game ," by Redapt. This case study example by Redapt is another great demonstration of the power of summarizing your case study's takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome.".
It is best to simply tell the story and let the outcome speak for itself. With these points in mind, let's begin the process of writing the case study: Title page: Title: The title page will contain the full title of the article. Remember that many people may find our article by searching on the internet.
A case study title generator is a tool that uses keywords and information about your case study to suggest compelling titles. It offers suggestions for titles, making the process easier and more efficient. This tool is particularly useful for generating engaging titles for research work, and some options may be available for free or online.
Case Study Research Title Examples for Students: 2024 & Beyond. Above are the critical aspects of choosing a topic and now below is a list of exciting research topic areas that cut across various disciplines. Depending on the area of interest or your specialization, ...
Below are some case study examples in research, suitable for students: Example of Case Study Suitable for Students. Title: Energy Efficiency Upgrade: A Case Study of GreenTech Office. Introduction: GreenTech Office embarked on an energy efficiency upgrade to reduce its environmental impact.
The case study method is a research strategy that aims to gain an in-depth understanding of a specific phenomenon by collecting and analyzing specific data within its true context (Rebolj, 2013 ...
The function of your paper's conclusion is to: 1) restate the main argument supported by the findings from the analysis of your case; 2) clearly state the context, background, and necessity of pursuing the research problem using a case study design in relation to an issue, controversy, or a gap found from reviewing the literature; and, 3 ...
Management document from Webster University, 13 pages, RESEARCH CONCEPT PAPER PROPOSED TITLE - IF MORE THAN ONE LINE, USE INVERTED PYRAMID FORM by Last Name, First Name _ Applied Doctoral Research Project - Concept Paper (Single Case Study) _ Liberty University, School of Business Date Table of Contents Foun
This study sought to investigate primarily the extent of girl child marriage and how it impacts education in Cross River State. Four purpose, research questions and hypothesis guided the study. The research design adopted for this study was the survey research design. The population for the study was all parents with school aged girls in their homes in Cross River State, Nigeria.
Paper title. Place the title three to four lines down from the top of the title page. Center it and type it in bold font. Capitalize major words of the title. Place the main title and any subtitle on separate double-spaced lines if desired. There is no maximum length for titles; however, keep titles focused and include key terms.