conclusion about advertising essay

Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

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Essay Samples on Advertising

The role of advertising in society: functions and effects.

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Should Artists Music Be Used in Advertisements

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How Advertising Influences Consumer Behaviour

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The Analysis Of Small World Machines Advertisement

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Analysis Of Comcast Advertisement, A Popular Ad

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Ad Analysis Of The Allies, Hitler's Campaign

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The Semiotic Advertisement Analysis: Connotations And Denotations

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Best topics on Advertising

1. The Role of Advertising in Society: Functions and Effects

2. Advantages and Disadvantages of Online Advertising: Navigating the Digital Marketplace

3. The Role That Consumer Behavior Plays on Advertising and Cancel Culture

4. Should Artists Music Be Used in Advertisements

5. Typography: From Billboards to Street Signs

6. Way of Struggling Brands and Advertising or Word-Of-Mouth

7. How Advertising Influences Consumer Behaviour

8. The Advertisement Analysis Of The Pears Soap

9. The Analysis Of Small World Machines Advertisement

10. That’s Nutellable’: An Analysis Of Advertisement Of Nutella

11. Analysis Of Comcast Advertisement, A Popular Ad

12. Advertisement Analysis: Analysing The Old Spice Ad

13. Ad Analysis Of The Allies, Hitler’s Campaign

14. The Semiotic Advertisement Analysis: Connotations And Denotations

15. Ad Analysis: The Objectification And Sexism In Original Red

• Comparative Analysis
• Business Success
• Business Analysis
• Dunkin Donuts
• Supply Chain Management

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IELTS Essay: Effects of Advertisements

by Dave | General Training | 0 Comment

This is an IELTS writing task 2 sample answer essay on the topic of the effects of advertising from the real IELTS exam.

Please consider supporting me on Patreon.com/howtodoielts to receive my exclusive IELTS Ebooks – you can even sign up for private live lessons with me!

People are annoyed or entertained by advertising but they are not affected by advertisements when making shopping decisions.

To what extent you agree or disagree?

Many believe that advertising does not influence actual buying decisions. In my opinion, though this may be true in the majority of instances, advertising is nonetheless extremely effective.

Those who feel that advertising serves little useful purpose can point to the most typical response from consumers. Whether they are on the internet, on television, or in real life, most individuals endeavor to skip or ignore ads. There are only isolated cases when a shopper will see an ad and as a direct result make a purchase. For example, YouTube advertisements have included a feature to “skip ads” that has become an automatic response from nearly every viewer. Even when forced to watch ads, such as in the cinema before a film starts, consumers are unlikely to remember the products or services and there is a strong chance they will take out their phones to completely shut out distracting commercials.

Nonetheless, advertisements have a limited yet powerful efficacy. The strongest evidence for this comes from the enduring health of the advertising industry. This flourishing is because advertisements only need to yield results occasionally in order to be successful. For example, a fast food company such as McDonald’s or KFC might run an advertisement with the profitable expectation of only converting 1% of viewers, accepting the 99% failure rate as part of the business. Moreover, the 1% who make an immediate purchase are only one piece of the overall strategy. Advertising raises brand awareness and may lead to later consumption and even have a subliminal effect that is difficult to trace.

In conclusion, advertising is not designed to effective at all times but instead to slowly influence and achieve the occasional success. In the aggregate, it is worthwhile for corporations to advertise even if the most common outcome is to be ignored.

1. Many believe that advertising does not influence actual buying decisions. 2. In my opinion, though this may be true in the majority of instances, advertising is nonetheless extremely effective.

• Paraphrase the overall essay topic.
• Write a clear opinion. Read more about introductions here .

1. Those who feel that advertising serves little useful purpose can point to the most typical response from consumers. 2. Whether they are on the internet, on television, or in real life, most individuals endeavor to skip or ignore ads. 3. There are only isolated cases when a shopper will see an ad and as a direct result make a purchase. 4. For example, YouTube advertisements have included a feature to “skip ads” that has become an automatic response from nearly every viewer. 5. Even when forced to watch ads, such as in the cinema before a film starts, consumers are unlikely to remember the products or services and there is a strong chance they will take out their phones to completely shut out distracting commercials.

• Write a topic sentence with a clear main idea at the end.
• Explain your main idea.
• Develop it with specific examples.
• Keep developing it fully.
• You can have some long sentences like this to really argue your point.

1. Nonetheless, advertisements have a limited yet powerful efficacy. 2. The strongest evidence for this comes from the enduring health of the advertising industry. 3. This flourishing is because advertisements only need to yield results occasionally in order to be successful. 4. For example, a fast food company such as McDonald’s or KFC might run an advertisement with the profitable expectation of only converting 1% of viewers, accepting the 99% failure rate as part of the business. 5. Moreover, the 1% who make an immediate purchase are only one piece of the overall strategy. 6. Advertising raises brand awareness and may lead to later consumption and even have a subliminal effect that is difficult to trace.

• Write a new topic sentence with a new main idea at the end.
• Explain your new main idea.
• Include specific details and examples.
• Continue developing it…
• as fully as possible!
• This paragraph can be slightly longer since you agree with it.

1. In conclusion, advertising is not designed to effective at all times but instead to slowly influence and achieve the occasional success. 2. In the aggregate, it is worthwhile for corporations to advertise even if the most common outcome is to be ignored.

• Summarise your main ideas.
• Include a final thought. Read more about conclusions here .

What do the words in bold below mean? Make some notes on paper to aid memory and then check below.

Many believe that advertising does not influence actual buying decisions . In my opinion, though this may be true in the majority of instances , advertising is nonetheless extremely effective .

Those who feel that advertising serves little useful purpose can point to the most typical response from consumers . Whether they are on the internet, on television, or in real life, most individuals endeavor to skip or ignore ads. There are only isolated cases when a shopper will see an ad and as a direct result make a purchase . For example, YouTube advertisements have included a feature to “skip ads” that has become an automatic response from nearly every viewer . Even when forced to watch ads, such as in the cinema before a film starts, consumers are unlikely to remember the products or services and there is a strong chance they will take out their phones to completely shut out distracting commercials .

Nonetheless, advertisements have a limited yet powerful efficacy . The strongest evidence for this comes from the enduring health of the advertising industry . This flourishing is because advertisements only need to yield results occasionally in order to be successful. For example, a fast food company such as McDonald’s or KFC might run an advertisement with the profitable expectation of only converting 1% of viewers, accepting the 99% failure rate as part of the business. Moreover , the 1% who make an immediate purchase are only one piece of the overall strategy . Advertising raises brand awareness and may lead to later consumption and even have a subliminal effect that is difficult to trace .

In conclusion, advertising is not designed to effective at all times but instead to slowly influence and achieve the occasional success. In the aggregate , it is worthwhile for corporations to advertise even if the most common outcome is to be ignored .

For extra practice, write an antonym (opposite word) on a piece of paper to help you remember the new vocabulary:

advertising commercials, banner ads, pop-ups, etc.

influence impact, affect

actual real

buying decisions consumer choices

though this may be true in the majority of instances this might be the case most of the time

nonetheless regardless of

extremely effective very impactful

serves little useful purpose doesn’t have much impact

most typical response most common action

consumers people who buy things

endeavor try hard

skip go past

ignore not pay attention to

isolated cases individual situations

shopper buyer

as a direct result the clear effect

purchase buying something

included also has

feature an element of a product

automatic response without thinking action

nearly every viewer almost everyone watching

forced made to

unlikely probably not going to happen

services such as delivery, taxis, online streaming, etc.

strong chance lots of likelihood

completely shut out distracting commercials ignore 100% annoying ads

limited not wide and complete

powerful efficacy real effect

strongest evidence greatest support

comes from results from

enduring health continue to work

industry field or area

flourishing doing really well

yield results are successful

occasionally sometimes

run an advertisement play or make a commercial, ad

profitable expectation think they will make money from it

converting making successful acquisitions

accepting being content with

failure rate as part of not being successful as a piece of

moreover also

immediate purchase buying right away

overall strategy whole aim

raises brand awareness make people know more about your company/product

subliminal effect unconscious impact

trace follow back

at all times never stopping

slowly influence impact lightly

achieve affect

in the aggregate altogether

worthwhile worth the time

even if despite

most common outcome likely result

ignored not paid attention to

Pronunciation

Practice saying the vocabulary below and use this tip about Google voice search :

ˈædvətaɪzɪŋ   ˈɪnflʊəns   ˈækʧʊəl   ˈbaɪɪŋ dɪˈsɪʒənz ðəʊ ðɪs meɪ biː truː ɪn ðə məˈʤɒrɪti ɒv ˈɪnstənsɪz ˌnʌnðəˈlɛs   ɪksˈtriːmli ɪˈfɛktɪv sɜːvz ˈlɪtl ˈjuːsfʊl ˈpɜːpəs   məʊst ˈtɪpɪk(ə)l rɪsˈpɒns   kənˈsjuːməz ɪnˈdɛvə   skɪp   ɪgˈnɔː   ˈaɪsəleɪtɪd ˈkeɪsɪz   ˈʃɒpə   æz ə dɪˈrɛkt rɪˈzʌlt   ˈpɜːʧəs ɪnˈkluːdɪd   ˈfiːʧə   ˌɔːtəˈmætɪk rɪsˈpɒns   ˈnɪəli ˈɛvri ˈvjuːə fɔːst   ʌnˈlaɪkli   ˈsɜːvɪsɪz   strɒŋ ʧɑːns   kəmˈpliːtli ʃʌt aʊt dɪsˈtræktɪŋ kəˈmɜːʃəlz ˈlɪmɪtɪd   ˈpaʊəfʊl ˈɛfɪkəsi ˈstrɒŋgɪst ˈɛvɪdəns   kʌmz frɒm   ɪnˈdjʊərɪŋ hɛlθ   ˈɪndəstri ˈflʌrɪʃɪŋ   jiːld rɪˈzʌlts   əˈkeɪʒnəli   rʌn ən ədˈvɜːtɪsmənt   ˈprɒfɪtəbl ˌɛkspɛkˈteɪʃən   kənˈvɜːtɪŋ   əkˈsɛptɪŋ   ˈfeɪljə reɪt æz pɑːt ɒv   mɔːˈrəʊvə ɪˈmiːdiət ˈpɜːʧəs   piːs   ˈəʊvərɔːl ˈstrætɪʤi ˈreɪzɪz brænd əˈweənəs   sʌbˈlɪmɪnl ɪˈfɛkt   treɪs æt ɔːl taɪmz   ˈsləʊli ˈɪnflʊəns   əˈʧiːv   ɪn ði ˈægrɪgɪt ˈwɜːθˈwaɪl   ˈiːvən ɪf   məʊst ˈkɒmən ˈaʊtkʌm   ɪgˈnɔːd

Vocabulary Practice

I recommend getting a pencil and piece of paper because that aids memory. Then write down the missing vocabulary from my sample answer in your notebook:

Many believe that a_____________g does not i_______________________________s . In my opinion, t__________________________________________________s , advertising is n______________s e_____________________e .

Those who feel that advertising s_________________________e can point to the m_____________________e from c______________s . Whether they are on the internet, on television, or in real life, most individuals e____________r to s_____p or i__________e ads. There are only i______________s when a s____________r will see an ad and a___________________t make a p___________e . For example, YouTube advertisements have i___________d a f__________e to “skip ads” that has become an a______________________e from n____________________r . Even when f________d to watch ads, such as in the cinema before a film starts, consumers are u___________y to remember the products or s_________s and there is a s_______________e they will take out their phones to c____________________________________________s .

Nonetheless, advertisements have a l__________d yet p_________________y . The s_____________________e for this c____________m the e_________________h of the advertising i___________y . This f_______________g is because advertisements only need to y_____________s o___________y in order to be successful. For example, a fast food company such as McDonald’s or KFC might r_______________________t with the p______________________n of only c____________g 1% of viewers, a__________g the 99% f____________e a_____________f the business. M____________r , the 1% who make an i_____________________e are only one p______e of the o________________y . Advertising r____________________s and may lead to later consumption and even have a s___________________t that is difficult to t________e .

In conclusion, advertising is not designed to effective a_____________s but instead to s_______________e and a__________e the occasional success. I_____________________e , it is w_______________e for corporations to advertise e________f the m________________________e is to be i_________d .

Listening Practice

Learn more about this topic in the video below and practice with these activities :

Reading Practice

Read more about this topic and use these ideas to practice :

https://www.nytimes.com/2021/04/18/business/media/subscriptions-advertising-media.html

Speaking Practice

Practice with the following speaking questions from the real IELTS speaking exam :

• Do people in your country shop at malls or street markets?
• Is online shopping common?
• Is it better to shop alone or with friends?
• Why is online shopping becoming more popular?
• Is shopping a waste of time?

Writing Practice

Practice with the related IELTS essay topic below:

Some believe that people will purchase a product based on their needs and advertising is not needed.

To what extent do you agree or disagree?

IELTS Writing Task 2 Sample Answer Essay: Advertisements & Needs (Real Past IELTS Exam/Test)

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The Power of Advertising Essay

• To find inspiration for your paper and overcome writer’s block
• As a source of information (ensure proper referencing)
• As a template for you assignment

Jesus is a Brand of Jeans

Advertising’s fifteen basic appeals, in praise of advertising, are computers transforming humanity, twitter tirades test limits of freedom of speech, eyes without a face: facebook as the mew panopticon, analysis of michelle wie and the kia soul advert.

Jean Kilbourne analyzes how the advertising industry influences society. She explains that advertisements have become daring in the past years; they do not promise to deliver certain emotions, but claim to replace humans. They corrupt and trivialize human beings and thus perpetuate objectification of people. They also breed a culture of selfishness and resentment about human values. The power of advertising lies in is subtle nature as most of its messages get through the subconscious mind. No one is immune from its messages. This focus on the superiority of products over people also commercializes the world and kills local cultures. It not only exhausts people’s external resources, but depletes their internal resources (spirituality, emotions), as well.

Jib Fowles looks at the power of advertising by analyzing its inner strategies. The author explains that advertisements circumvent protective or rational parts of the brain, in order to get to underlying motives, insecurities, and longings. He identifies fifteen emotional appeals that advertisements attempt to fill.

They include the need for sex, affiliation, nurturing, guidance, aggression, achievement, domination, prominence, attention, autonomy, escape, safety, aesthetic sensations, curiosity, and physiological needs like eating and sleeping. He also adds that visual depictions are more effective than texts. Advertisements may contain more than one appeal and may tone down potentially repelling appeals using stylistic devices like humor. Advertising is a game of numbers, which only has to reach a small segment of the population to be effective.

As the name of the article suggests, John Hood, wanted to discuss the merits of advertising. Contrary to what consumer activists assert Hood believes that advertising demonstrates the triumph of the consumer. He then looks at various arguments against advertisements and counters them. First, some people believe that it minimizes competition by creating a barrier for entrance of new players. However, the author says that it serves an informative role and encourages consumers to try different brands. Other critics claim that advertising minimizes price transparency, but Hood believes it enhances it. Consumers access information about price mostly through billboards or other types of ads. Further, John explains that advertising does not create demand for unnecessary goods; it only illuminates innate desires.

Mary Pratt believes that computers are transforming humanity, in terms of communication and intelligence. She claims that in communication, people no longer care about privacy. The way they form communities is also changing as social networks or other computer websites lead to the creation of heterogeneous groups. Technology is also changing people’s language through the development of colloquialisms and short forms. It is promoting narcissism as people use digital media to remain self indulgent. Even definitions of intelligence are changing; now memory capacity is not an essential trait because computers can capture data on man’s behalf. The author believes that technology does not substitute thinking; it only boosts it.

Author Jill Lawless believes that the use of technology can test the limits of free speech. She cites several instances in which law enforcers arrested people due to comments they made on tweeter or other social networking sites. Some of them have lost their jobs or have paid heavy fines. In certain instances, the arrests lead to public outcry and solidarity with the person who committed the offense. Critics affirm that the law is yet to meet the demands of the technological era; a balance between responsibility and freedom is yet to be struck. Nonetheless, further use of technology will lead to laws that govern its use in the near future.

Erin Bell explicates the privacy implications of facebook in this new technology boom. He starts by explaining that facebook has one of the largest memberships in the online world. This can be attributed to the heterogeneity of members, free membership and the need to interact with other human beings. Furthermore, people can connect using cameras, telephones, chat functions and other methods on facebook. However, most of these users do not understand that facebook has a lot of privacy implications. One exposes one’s information to one’s peers and members of other online communities. Employers can thus use it to fire or hire staff. Law enforcers may also use to arrest members while journalist may snoop of subjects. Marketers can also profile individuals and bombard them with ads.

The advertisement under consideration contains female golfer Michelle Wie. It starts at a golf course where two gentlemen wearing dull-colored clothes are chatting. A number of golfers parked their cars at the parking lot, although none of them stands out. Then shortly after, the gentlemen, in the golf course, appear shocked at something. They drop everything they are doing and concentrate on this thing that the audience cannot see. However, this suspense is short-lived because viewers then get to see the centre of attention – a red Kia. As it drives by, fast, and aggressive rap music plays in the background. A gorgeous oriental female- Michelle Wie- seductively walks out of the car and says hello to the ‘boys’. She then takes a swing at her golf ball and does a satisfactory job with it.

According to Jib Fowles, who wrote the article, “Advertising’s fifteen basic appeals”, explains that most advertisements intend on surpassing people’s rational mind in order to get to their innate needs and aspirations. The same may be said about this advertisement. The producers wanted to appeal to two key emotional needs: the need for attention as well as the need for autonomy. The Kia is red and immediately stands out in the parking lot. Its overall effect and look impresses everyone.

The makers of Kia probably know that human beings have a primitive need to exhibit themselves. This need to be the object of fascination or the centre of attention is what dominates the advert. While the need of attention is present in men, it is the female gender that society socializes into wanting attention. Consequently, one may affirm that the Kia Soul model is for females who want all eyes on them.

The second emotion targeted by the marketers of this advertisement is the need for autonomy. Most advertisements promise viewers that they will guide, protect or make them loved, but this advertisement promises users that Kia will make them autonomous. Michelle is not driving what the other golfers are driving; her car has personality. It appeals to independent people who prefer to forge their own identities. Even the manner in which Michelle addresses the gentlemen illustrates her degree of self confidence and appreciation of individual identity. Someone who drives such a car is one who wants to be different from everyone else.

This advertisement also uses a celebrity golfer to endorse the product. Author Jib Fowles states that this is a common approach, irrespective of the fact that it can backfire on the brand if something happens to the celebrity. Producers are fond of this approach because the public embraces celebrities especially in their role as introducers. More often than not, the celebrities will come from the field of sports or entertainment. This is the case for Michelle who is a golfer. Wie’s appearance in the ad is likely to reinforce the need to get attention as her identity makes her stand out.

One may also analyze the effectiveness of the advertisement through the comments made just below the YouTube video. Michelle’s look draws most readers, and some of them even get graphic about what they would like to do to her. However, others feel that the Kia model is inappropriate for millionaire golfers. Perhaps the producers of the car wanted to defy this stereotype by choosing a sport that mega millionaires love. Furthermore, because men may feel uncomfortable around a wealthy female who seems so proficient at her sport, then chances are that the other gender – females – will relate and embrace this advert.

The commercial is symptomatic of what goes on in marketing; producers intend on appealing to deep-seated drives in consumers. It is evident through the choice of model, product and covert messages.

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Essay on Importance of Advertisement

Students are often asked to write an essay on Importance of Advertisement in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Importance of Advertisement

Introduction.

Advertisements play a crucial role in today’s world. They are a bridge between producers and consumers, providing valuable information about products and services.

Role in Economy

Advertisements stimulate economic growth. They encourage competition, leading to better products and lower prices.

Consumer Awareness

Advertisements educate consumers, helping them make informed decisions. They provide details about product features, benefits, and prices.

Supporting Media

Advertisements fund many free-to-use platforms like newspapers and websites. Without ads, these services might not exist.

250 Words Essay on Importance of Advertisement

Advertisements are an indispensable part of modern commerce and industry. They serve as the bridge between producers and consumers, acting as a powerful tool for businesses to promote their products and services.

Driving Economic Growth

Advertisements stimulate economic growth by increasing demand. They educate consumers about new products, triggering a desire to purchase. This demand prompts businesses to produce more, thereby boosting economic activity.

Facilitating Informed Decisions

Advertisements provide valuable information that helps consumers make informed decisions. They contain details about product features, prices, and comparisons, empowering consumers to choose what best suits their needs and budget.

Enhancing Brand Image

Advertisements play a crucial role in building and reinforcing a brand’s image. They help businesses communicate their values and mission, shaping public perception and fostering customer loyalty.

Supporting Media and Entertainment

Advertisements fund many forms of media and entertainment. They provide revenue for television, radio, print, and digital platforms, enabling them to deliver content to audiences at low or no cost.

500 Words Essay on Importance of Advertisement

Introduction to advertisement.

Advertising is an essential component of modern trade and business, making it a crucial part of our economic system. It is a powerful tool used by businesses to inform, persuade, and remind consumers about their products or services. In essence, advertising is a communication bridge between the producer and the consumer.

Advertising plays a pivotal role in stimulating economic growth. By promoting a product or service, it creates awareness among consumers, thereby generating demand. This increased demand leads to higher production levels, contributing to economies of scale and fostering economic development. Moreover, advertising is a significant source of revenue for numerous sectors such as media, design, and marketing, indirectly supporting economic growth.

Creating Informed Consumers

Enhancing brand image and value.

Advertising is instrumental in building a brand’s image and value. By conveying the brand’s message, values, and vision through creative and compelling advertisements, businesses can establish a strong brand identity. This identity helps differentiate the brand from its competitors, creating a unique position in the market. Furthermore, effective advertising can lead to brand loyalty, ensuring long-term profitability for businesses.

Facilitating Market Competition

Advertising fosters healthy competition in the market. It offers a platform for businesses to showcase their unique selling propositions, encouraging innovation and improvement in product quality. This competition benefits consumers as they get access to better products and services at competitive prices.

Challenges and Ethical Considerations

In conclusion, advertising plays a vital role in today’s economic structure. It drives economic growth, creates informed consumers, enhances brand value, and facilitates market competition. However, it is important to consider the ethical implications of advertising practices to ensure consumer protection. As future business leaders, college students must understand the importance of advertising and its impact on society, economics, and consumer behavior. The power of advertising, when harnessed correctly, can lead to business success and societal benefits.

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Importance of Advertising Essay | Essay on Importance of Advertising for Students and Children

February 13, 2024 by Prasanna

Importance of Advertising Essay: Advertising is the way to sell products or goods to customers—a creative way to communicate with potential buyers. The media world is the glamorous world of all the products. There are many mediums through which we can communicate with the buyers. There are four types of advertising display, video, mobile and native. The best way to communicate with today’s customers is online advertisements. The big houses invest a fair amount of capital in advertising. Here are a few essays on the importance of advertising with different lengths to prepare better for exams, competitive papers and speeches.

You can also find more  Essay Writing  articles on events, persons, sports, technology and many more.

Long and Short Essays on Importance of Advertising for Students and Kids in English

We provide children and students with essay samples on a long essay of 500 words and a short essay of 150 words on the topic “Importance of Advertising” for reference.

Short Essay on Importance of Advertising 150 Words in English

Short Essay on Importance of Advertising is usually given to classes 1, 2, 3, 4, 5, and 6.

Advertising promotes a product, brand or service to a viewership to attract interest, sales and profits. All types of business houses and industries are dependent on the ad world to boost sales. This creative world is beneficial for sellers as well as buyers. Sellers get a right margin and can explore different market by advertisements.

Buyers benefit because they get to make an informed decision. A wide variety of product range is there to choose which gives birth to a healthy competition. A rise in people’s standard of living is there because a better choice and quality of products are available at lower costs. There are different mediums for promoting products like the press, outdoor, film, radio, television, direct mail, and internet. The ad world has brought about significant changes in our daily life choices and lifestyle. In this modern era, it is possible to control the ads according to your taste and preferences due to artificial intelligence.

The pace at which the advertising world is growing is phenomenal. The world can enjoy development due to changes in the media world. Advertising is an essential tool of progress for society and business industry to maintain healthy competition and reach out to different markets.

Introduction

Advertising is the way or a medium to reach out to buyers and different markets. It is a marketing tactic that helps to reach out to more people and help in selling. As said in the book of Industrial quotes on advertising “Making promises and keeping them is a great way to build a brand.” To tell customers about the benefits of the product and its features advertisement is the way. It is a powerful way to reach maximum potential customers.

Benefits of advertising

The world of advertising benefits traders, buyers and society in various ways. There is not any age group or any gender which is affected by the ad world. Traders can tell about their products and its benefits. They can reach a broad market and maintain their current prices as a check on them is always there. If a product’s name does not meet the potential buyers, it is as good as sitting on the shelf. For a brand image, advertising is the route to follow. People relate to an ad before they relate to a product.

The buyers can make a well-informed decision about the product they want to buy. It is possible to compare other products easily. The most significant benefit for the customer is that prices remain controlled due to the healthy competition. Manufacturers are careful about the product quality due to the awareness in the buyers.

The society has better quality products which further raises the standard of living. The media influence all the members of the community. More job opportunities are there due to advertising as all the significant industry houses have a separate department related to the ad world. Creativity and innovation flourish in society.

There is not a single day in our life in which advertising does not form part of it. From simple decisions like which cereal to buy for breakfast to purchase for a wedding is influenced by advertisement. Over time, the advertising changes have brought different media in pictures like Goggle ad, Facebook ad and other online platforms. Advertising has made the product selling easier and reaches far-away markets. A healthy competitive market has given us better quality products. A new age has brought even more dynamic changes in advertising like the popups of the products seen on the internet can be controlled according to our likings.

Long Essay on Importance of Advertising 500 Words in English

Long Essay on Importance of Advertising is usually given to classes 7, 8, 9, and 10.

Once upon a time, an advertisement was a word, but as the world’s story progressed, the word advertisement’s narrative got its meaning too. Advertising is the way or a medium to sell a product or an idea to its potential customers. Let’s look at the history of advertisement. We can safely go back to Egyptians, who will take pride in starting this revolutionary advertising phenomenon in their carving and writing period.

History of the advertising world

The world’s first written advertisement dates back to Thebes’ ruins known to the ancient Egyptians as Waset.  Before the beginning of the written advertisements, a verbal form was existing in which shopkeepers would shout out and call out to their customers. The first written advertisement is as impressive as the advertising world. In the book,” Story of Advertising “by James Wood tells us about the ad. It was given by a weaver Hapu, in which he declared to give half a gold coin in exchange for any news for his man slave Shem and a full gold coin if returned to the shop of Hapu, the weaver, were to your heart’s desire the best cloth. Such a brilliant way to start and get to tell people about the product sold. Further on, as we move in the history of advertisements from shouting stall owners to a flag or a sign was nailed as it explained better than the shopkeepers’ cries.

The Industrial Revolution brought on an entirely different form of media in existence in the 17th century. This era marks the beginning of flyers and trade cards as newspapers, magazines, gazettes, and journals were mass-produced. The machine period, namely radio and television, was the greatest revolution in the world of advertisement. Along with print media, these were a completely different form of selling ideas and goods. As David Ogilvy said, a pioneer in the advertising world, “ The best ideas come as jokes. Make your thinking as funny as possible”. The digitalization of the world took the industry to another level. The forms of advertisements, namely three print, radio, and television, got another addition World Wide Web.

There is a chain of events that lead to the expansion of online advertisements.

• Facebook ads in 2007 increased the venues for trade houses in the field of advertisements.
• Gmail ads in 2005 started along with Google Adwords for advertisers.
• Goggle acquired YouTube, which trafficked the ad world towards it.
• Instagram ads changed the face of the media again.

Nowadays, a significant chunk of capital is invested in advertising by all big industries. It is beneficial for both the consumers as well as sellers.

Importance of advertising

When we advertise a product or a service provided, it helps us reach more people, which allows our industry’s growth. We should study the importance of advertising in three lights consumer, seller and society. All three benefit from the media world, which is a big influencer in our lives nowadays. Ad world influences our daily life—any gender, class or age group all impacted by this beautiful world of media.

Benefits for sellers

Increasing sales- Competitive times like these, we need to inform people about our products to attain a high sales level. Advertisement is a regular feature to maintain the level of profits. For the product to not keep sitting on the shelf, it is vital to inform consumers about its features.

Helps in exploring markets- The world has increased due to technology changes, requiring exploring different media available. The best way to reach an overseas market or maintain your potential customer’s sales is to advertise the products available. Price control-Retailers can charge higher prices for the same products if the consumer is not informed before about its price, so a critical tool to control and keep a check in the market is advertisements. Travelling salesman- Advertisement acts like a travelling sales associate for the middleman. The primary reason that no more travelling salesperson exists in big industry houses nowadays money is spent on advertisements to tell about the products to consumers.

Benefits to consumers

The main aim of advertisements is to satisfy the needs of the customers and society. Well informed decision- Most of the time, we go to the market with a mindset to buy a specific brand product as we have full information about its features and already compared it with its rival products. It helps save time and make a well-informed decision. Survival of right quality products- As consumers are well informed, any goods of low quality does not survive in the market as it will not be getting good feedback.

Benefits to society

Improves the standard of living: Those products which were luxury before have become available to the consumer. The result is an increase in the market consumption pattern as better quality products are available with a broader range of choices.

Awareness: As we are well informed about the product are knowledgeable about the market and features of the product increase. As a result, general understanding and knowledge power come into society.

Importance of Advertising Essay Conclusion

The media world’s target is to promote growth in sales of products and the organisation’s growth. Eventually, results in pulling up the living standards of the society as we choose to make from a wide variety of products and better quality of products. All lead to healthy competition between the industries. This beautiful world of advertisements has brought a change in the job industry, but the human mind’s creativity level has reached great heights. As it is a competitive online market nowadays, this will revolutionize the field of advertisement. It will be all human-controlled to check on the content of the ads which they want to watch. The most worthy splurge now is awaited in this industry for the future by using artificial intelligence. Lead to automated decisions based on data collection, data analysis, and additional observations hence change the world of advertisements altogether. a

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Advertisements are becoming more and more common in everyday life Sample Essay

Updated On Aug 02, 2024

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The article provides guidance on writing an IELTS Advantages/Disadvantages essay, 'Advertisements are becoming more common in everyday life'. It includes Band 8 and Band 9 sample essays, highlighting both positive and negative aspects of advertising.

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Band 8 sample essay, band 9 sample essay, more writing task 2 essay topics.

IELTS Writing Prediction Questions for 2024

Achieving proficiency in IELTS Writing Task 2 for questions like, ‘Advertisements are becoming more and more common in everyday life’ poses a difficulty for numerous test-takers as it assesses the ability to write a well-structured and cohesive essay in response to a given topic. Hence, it is essential to enhance your essay writing abilities before undertaking the IELTS to ensure success.

In this task, you will be presented with an IELTS Advantages/Disadvantages essay prompt, where you are presented with a statement or opinion like 'Advertisements are becoming more and more common in everyday life', and you are asked to evaluate both the positive and negative aspects of that particular issue. To effectively prepare for the IELTS Writing Task 2, it is highly recommended to practice with a variety of sample essays. IELTSMaterial.com offers a comprehensive collection of IELTS Writing practice tests that can help you hone your essay writing skills and achieve a high score on the exam.

Advertisements are becoming more and more common in everyday life. Is this a positive or negative development?

Advertising is gaining more popularity in the marketing of products or services. While advertisements are considered to be advantageous, they can have numerous negative influences.

It is unquestionable that there are several benefits of advertising. By dint o f the large-scale expansion of advertising in almost every kind of mass media and nearly all hoardings , this sector is likely to generate a diversity of employment opportunities . In other words, it provides occupations for artists, painters or copywriters in designing and preparing logos, contents or ideas for advertisements. Another advantage is that advertising may enable the messages involved in products and services to reach potential customers , followed by an increase in sales for businesses. Additionally, only thanks to advertisements, can customers be kept informed about newly-launched products . Therefore, they have more choices to make about their beloved products, contributing to the enhancement of their comforts and standard of living.

However, advertising could cause several disadvantages for customers. No sooner might companies or business exaggerate or even distort the facts related to their products for commercial purposes than the customers can experience feelings of confusion about these items, making them have troubles selecting the products to their taste. Furthermore, the facts show that the more advertising expenses increase, the higher the product price is. The reason can be that the selling price of the advertised items covers the high cost of advertisements . As a result, the advertised products can cost more than they should. Finally, when customers cannot resist the temptation of products which are advertised beyond customers’ expectations , there is every likelihood of them purchasing products which may be unnecessary. This trend could be seen as a waste of money.

In conclusion, based on the aforementioned explanations, individuals may gain both considerable benefits and drawbacks through the growing prevalence of advertisements.

Today, as is rightly said by many, is a world of marketing and endorsements. In the competitive world that we have today, advertisements and commercials are a must. This essay shall advocate the development and constructive impact of advertising.

Early-stage or mid-age startups, organizations and companies, the more we see, the more we observe the encompassing pervasion of businesses these days. One niche has typically umpteen business models. With the rising era of entrepreneurs, solopreneurs and digital nomads, the vigour and strife amongst businesses have only been exacerbated. Therefore, advertisements are of greatest essence keeping in view the current times, thereby, resulting in the increasing usage of various adver

tising channels, be it, pamphlets, hoardings, flyers, newspaper commercials, or the entire digital marketing rigmarole. The more the marketing, the more is the awareness.

Many people might not even be acknowledged to the new product line a company launches or a new product that paves its way in the market. In such a scenario, making them aware is the only perspective initially thought of. Moreover, making a new customer be a stalwart, remarketing branding and endorsing are what businesses primarily and obviously look for. During today’s time when options are many, in the pursuit of customers, a recognition of a brand evanescing is not uncalled for, reminding them of one’s existence, in such a case, is majorly solicited.

Some may argue that advertising tactics today have been misguiding, well, that’s not the case amongst those who are prudential and wakeful of the multiple sources available.

Conclusively, it could be stated that advertisement has been progressive development, and not only should it be treated as an option to ponder upon, but also considered as one of the key constituents of a business model and the relevant campaign.

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The Art of Persuasion in Advertising

The Visual Impact of Advertising

The language of persuasion.

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• Knowledge Base
• How to conclude an essay | Interactive example

How to Conclude an Essay | Interactive Example

Published on January 24, 2019 by Shona McCombes . Revised on July 23, 2023.

The conclusion is the final paragraph of your essay . A strong conclusion aims to:

• Tie together the essay’s main points
• Show why your argument matters
• Leave the reader with a strong impression

Your conclusion should give a sense of closure and completion to your argument, but also show what new questions or possibilities it has opened up.

This conclusion is taken from our annotated essay example , which discusses the history of the Braille system. Hover over each part to see why it’s effective.

Braille paved the way for dramatic cultural changes in the way blind people were treated and the opportunities available to them. Louis Braille’s innovation was to reimagine existing reading systems from a blind perspective, and the success of this invention required sighted teachers to adapt to their students’ reality instead of the other way around. In this sense, Braille helped drive broader social changes in the status of blindness. New accessibility tools provide practical advantages to those who need them, but they can also change the perspectives and attitudes of those who do not.

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Table of contents

Step 1: return to your thesis, step 2: review your main points, step 3: show why it matters, what shouldn’t go in the conclusion, more examples of essay conclusions, other interesting articles, frequently asked questions about writing an essay conclusion.

To begin your conclusion, signal that the essay is coming to an end by returning to your overall argument.

Don’t just repeat your thesis statement —instead, try to rephrase your argument in a way that shows how it has been developed since the introduction.

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Next, remind the reader of the main points that you used to support your argument.

Avoid simply summarizing each paragraph or repeating each point in order; try to bring your points together in a way that makes the connections between them clear. The conclusion is your final chance to show how all the paragraphs of your essay add up to a coherent whole.

To wrap up your conclusion, zoom out to a broader view of the topic and consider the implications of your argument. For example:

• Does it contribute a new understanding of your topic?
• Does it raise new questions for future study?
• Does it lead to practical suggestions or predictions?
• Can it be applied to different contexts?
• Can it be connected to a broader debate or theme?

Whatever your essay is about, the conclusion should aim to emphasize the significance of your argument, whether that’s within your academic subject or in the wider world.

Try to end with a strong, decisive sentence, leaving the reader with a lingering sense of interest in your topic.

The easiest way to improve your conclusion is to eliminate these common mistakes.

Don’t include new evidence

Any evidence or analysis that is essential to supporting your thesis statement should appear in the main body of the essay.

The conclusion might include minor pieces of new information—for example, a sentence or two discussing broader implications, or a quotation that nicely summarizes your central point. But it shouldn’t introduce any major new sources or ideas that need further explanation to understand.

Don’t use “concluding phrases”

Avoid using obvious stock phrases to tell the reader what you’re doing:

• “In conclusion…”
• “To sum up…”

These phrases aren’t forbidden, but they can make your writing sound weak. By returning to your main argument, it will quickly become clear that you are concluding the essay—you shouldn’t have to spell it out.

Don’t undermine your argument

Avoid using apologetic phrases that sound uncertain or confused:

• “This is just one approach among many.”
• “There are good arguments on both sides of this issue.”
• “There is no clear answer to this problem.”

Even if your essay has explored different points of view, your own position should be clear. There may be many possible approaches to the topic, but you want to leave the reader convinced that yours is the best one!

• Argumentative
• Literary analysis

This conclusion is taken from an argumentative essay about the internet’s impact on education. It acknowledges the opposing arguments while taking a clear, decisive position.

The internet has had a major positive impact on the world of education; occasional pitfalls aside, its value is evident in numerous applications. The future of teaching lies in the possibilities the internet opens up for communication, research, and interactivity. As the popularity of distance learning shows, students value the flexibility and accessibility offered by digital education, and educators should fully embrace these advantages. The internet’s dangers, real and imaginary, have been documented exhaustively by skeptics, but the internet is here to stay; it is time to focus seriously on its potential for good.

This conclusion is taken from a short expository essay that explains the invention of the printing press and its effects on European society. It focuses on giving a clear, concise overview of what was covered in the essay.

The invention of the printing press was important not only in terms of its immediate cultural and economic effects, but also in terms of its major impact on politics and religion across Europe. In the century following the invention of the printing press, the relatively stationary intellectual atmosphere of the Middle Ages gave way to the social upheavals of the Reformation and the Renaissance. A single technological innovation had contributed to the total reshaping of the continent.

This conclusion is taken from a literary analysis essay about Mary Shelley’s Frankenstein . It summarizes what the essay’s analysis achieved and emphasizes its originality.

By tracing the depiction of Frankenstein through the novel’s three volumes, I have demonstrated how the narrative structure shifts our perception of the character. While the Frankenstein of the first volume is depicted as having innocent intentions, the second and third volumes—first in the creature’s accusatory voice, and then in his own voice—increasingly undermine him, causing him to appear alternately ridiculous and vindictive. Far from the one-dimensional villain he is often taken to be, the character of Frankenstein is compelling because of the dynamic narrative frame in which he is placed. In this frame, Frankenstein’s narrative self-presentation responds to the images of him we see from others’ perspectives. This conclusion sheds new light on the novel, foregrounding Shelley’s unique layering of narrative perspectives and its importance for the depiction of character.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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Your essay’s conclusion should contain:

• A rephrased version of your overall thesis
• A brief review of the key points you made in the main body
• An indication of why your argument matters

The conclusion may also reflect on the broader implications of your argument, showing how your ideas could applied to other contexts or debates.

For a stronger conclusion paragraph, avoid including:

• Important evidence or analysis that wasn’t mentioned in the main body
• Generic concluding phrases (e.g. “In conclusion…”)
• Weak statements that undermine your argument (e.g. “There are good points on both sides of this issue.”)

Your conclusion should leave the reader with a strong, decisive impression of your work.

The conclusion paragraph of an essay is usually shorter than the introduction . As a rule, it shouldn’t take up more than 10–15% of the text.

Cite this Scribbr article

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McCombes, S. (2023, July 23). How to Conclude an Essay | Interactive Example. Scribbr. Retrieved September 9, 2024, from https://www.scribbr.com/academic-essay/conclusion/

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2021 Theses Doctoral

Essays on Digital Advertising

Gritckevich, Aleksandr

Digital advertising has seen dramatic growth over the last decade. Total digital ad spending in the US has increased 6 times between 2010 and 2020, from $26 billion to $152 billion(eMarketer). This impressive development has in turn sparked a huge stream of literature studying all the different aspects of advertising in the digital media. My dissertation contributes to this literature via two essays. In the first essay, I consider a very important topic of ad blocking, that in the recent years has become a significant threat to advertising supported content. With a specific focus on consumer and total welfare, I show the detrimental role of the adblockers’ current revenue model in decreasing content quality, consumer surplus and total welfare. In the second essay, I study demand learning in digital advertising markets, where firms learn over time how their advertising campaigns impact consumer demand by using their advertising campaign outcomes in earlier periods. By developing an analytic model, I demonstrate in several scenarios, such as monopoly and competition, that learning has an ambiguous effect on the key market parameters and, in particular, on the equilibrium advertising and quantities.

Geographic Areas

• United States
• Internet advertising
• Internet marketing
• Consumption (Economics)

More About This Work

• DOI Copy DOI to clipboard

Home — Essay Samples — Business — Advertisement — Advertising in the modern society

Advertising in The Modern Society

• Categories: Advertisement

About this sample

Words: 420 |

Published: Jan 29, 2019

Words: 420 | Page: 1 | 3 min read

Works Cited

• Hartmann, P., & Brugger, C. (2018). Advertising jingles and brand associations: The effect of jingle style, product involvement, and the mediating role of brand-music associations. Psychology of Music, 46(4), 516-533. doi:10.1177/0305735617709893
• Lonsdale, A. J., & North, A. C. (2011). Why do we listen to music? A uses and gratifications analysis. British Journal of Psychology, 102(1), 108-134. doi:10.1111/j.2044-8295.2010.02035.x
• Dahlen, M., Lange, F., & Smith, T. (2010). Marketing communications: A brand narrative approach. John Wiley & Sons.
• Bruner, G. C., & Kumar, A. (2007). Explaining consumer acceptance of handheld internet devices. Journal of Business Research, 60(6), 566-575. doi:10.1016/j.jbusres.2007.01.001
• North, A. C., Hargreaves, D. J., & O'Neill, S. A. (2000). The importance of music to adolescents. British Journal of Educational Psychology, 70(2), 255-272. doi:10.1348/000709900158083
• MacInnis, D. J., & Park, C. W. (1991). The differential role of characteristics of music on high- and low-involvement consumers' processing of ads. Journal of Consumer Research, 18(2), 161-173. doi:10.1086/209245
• Vesset, D., & Schmid, T. (2014). The effect of music in advertising on choice behavior: Classical versus top-forty music in TV commercials. Journal of Consumer Behaviour, 13(5), 329-335. doi:10.1002/cb.1506
• Kellaris, J. J., & Kent, R. J. (1993). An exploratory investigation of responses elicited by music varying in tempo, tonality, and texture. Journal of Consumer Psychology , 2(4), 381-401. doi:10.1207/s15327663jcp0204_06
• Shanks, I., & Hodkinson, I. (2006). 'Music and fashion are my life': On aesthetics, identity and the cultural significance of style tribes. Young, 14(3), 235-256. doi:10.1177/1103308806066994
• Shimp, T. A. (2007). Advertising, promotion, and other aspects of integrated marketing communications. Cengage Learning.

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Jekyll and Hyde: A* Grade / L9 vs A Grade / L7 Example Essays + Feedback

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