objective in resume of digital marketing

10. Career Cloud

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While this objective from Career Cloud is only one sentence, it quickly sums up the applicant's background and the role they are applying for.

This is a good-one sentence template for how to format a brief resume objective for new grads. If possible, take it a step further and describe how your skills will benefit the company.

11. Resume.com

Recent major in Marketing and Advertising from Blue University where I completed two internships at Global United Agency. Able to use critical thinking and communication skills to attract customers and implement new strategies. Seeking employment as a marketing associate to help Aerial Agency’s overall marketing efforts.

This entry-level marketing resume objective from Resume.com provides a good foundation for those looking to play up their internship experience.

This objective is specific, showcasing not one, but two internships with relevant experience while also not making the whole paragraph about themselves. It brings everything back to the company with the last sentence "to help Aerial Agency's overall marketing efforts."

Professional Resume Objectives

12. beam jobs.

This objective quickly hones in on the software and skills needed for the role, making it easy for recruiters to skim and want to know more details about your experience.

This objective likely used keywords from the job description, a good strategy for signaling to recruiters that you have the skills they're looking for.

Career Change Resume Objectives

31. resume.io.

Leading Fintech marketing professional, seeking to make a move up to Marketing Director after eight years of award-winning campaigns. MBA-educated social marketeer, who will deliver triple-digit audience growth and double-digit sales increases.

This objective conveys confidence. While everyone may not be able to pull this one off, if you can back up your claims, go for it.

This objective is bold and gets very specific about the value the applicant can provide to the company. The employer can read it and know exactly the value you can provide once you're hired.

32. University of Pennsylvania

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Top 20 Digital Marketing Resume Objective Examples You Can Use

This post provides good digital marketing resume objective examples that you can study and apply in making an irresistible objective statement for your resume/CV.

If you are looking to gain employment in a digital marketing position, it is imperative that you write a captivating objective statement for your resume.

With a powerful career objective statement starting your resume, you will be able to show the recruiter that you are qualified and a great fit for the digital marketing job that you are applying for.

A bad objective statement in your digital marketing resume may send you packing from the recruitment process and will never get to see the other sections of your resume to know how effective you would have been on the job.

In this article we will show you how to win the HR manager or recruiter over starting with a great career objective for a digital marketing position.

To make a great resume that gets you an interview with an employer/recruiter, it is important to learn about various resume statistics before writing your resume. According to novoresume, these resume statistics will give you helpful insight into the prevailing HR trends, guide you in making the right decision about your job hunting, and in creating an effective resume.

How to Make a Great Resume Objective for a Digital Marketing Position

Regardless of the digital marketing position you are seeking, you need to demonstrate that you are the person they are seeking to hire, and the objective statement of your resume is the first place to start.

To get the attention of the hiring manager, you should study the job description of the vacant digital marketing role to understand the skills, qualifications, experience, etc. desired by the organization.

After getting this information, you can then emphasize the desired skills, your quantifiable and relevant achievement, and your cognate experience in the objective statement of your digital marketing resume.

Here are some examples of digital marketing objective statement to enhance your learning of how to make one for your resume:

Best 20 Digital Marketing Resume Objective Samples

• Exceptionally organized individual with proficient skills in Photoshop, illustrator, and InDesign. Seeking a Digital Marketing Manager position in ABC to utilize 3 years of experience increasing online sales and customer relations using electronic platforms. Coming with team building skills and excellent communication skills to lead the team.
• Marketing graduate and e-commerce specialist, increased sales by 90% from 2018-2019 using Facebook Ads and other social media platforms. Seeking to utilize marketing background, superb writing skills, and familiarity with social media campaign strategy in a Digital Marketing position in ABC.
• Recent business graduate and blogger with content creation skills and expertise in gaining traffic, increasing conversions and engaging with fans. Seeking to leverage content experience as a Digital Marketing Executive in ABC.
• Experienced marketing coordinator with 3+ years of experience building a digital-first culture at ABC, seeking a Digital Marketing Director position in XYZ. Offering proven record of success executing competitive analysis and digital trend reports which increased sales by 35%. Also offering XYZ strong leadership, teamwork, and communication skills.
• Tech-savvy and graphics designer, proficient in Photoshop and has 3 years of experience managing clients sites using WIX. Interested in a Digital Marketing Manager position in ABC, to leverage marketing background and technical skills. Offering project management skills, technical know-how, and Bachelor’s degree in Marketing.
• Creative individual skilled in creating graphics and handling photography tasks using Photoshop, Illustrator, and InDesign. Successfully increased site traffic by 400% for ABC within 6 months, and possess superb writing skills. Interested in a Digital Marketing position at XYZ Company to assist with content generation.

More Digital Marketing Resume Objective Samples [7-12]

• Technologically inclined and marketing strategist familiar with digital trends and various social media platforms and content management systems. Interested in a Digital Marketing Specialist position in ABC. Coming with 4 years of experience leading digital advertising strategy, excellent communication skills, and Bachelor’s degree.
• Detail-oriented individual with critical thinking skills and 2+ years of experience leading digital strategy development. Improved online sales revenue by 200% and cost marketing communications cost by 90%. Looking to leverage sound knowledge of digital platforms, Sprinklr, and a creative mindset as a Digital Marketing Strategist in ABC.
• Original thinker with SEO and SEM skills, familiar with engagement tactics, e-commerce, and various social media platforms and their content management systems. Desirous of a Digital Content Marker position in ABC where 5 years of experience creating 5,000+ original optimized content for clients will be applied.
• Excellent communicator with 2 years of experience in a digital marketing agency developing and executing SEO and digital marketing strategies. Interested in the Bilingual Digital Marketing Analyst position in ABC. Offering experience using SEM Rush, Moz Analytics, and Google Search, and ability to communicate fluently in Spanish.
• Business graduate with exceptional communication and presentation skills and the ability to work in a team-oriented environment. Looking to utilize experience working in a Digital Marketing department as Digital Marketing Analyst in ABC. Offering hands-on experience with keyword research tools and executing SEO and digital marketing strategies.
• Goal-oriented individual with computer science background and the ability to work without supervision and in a team setting. Bringing 2 years of experience on web development project teams, executing SEO tasks to optimize metadata, and generating sales copy to serve as a Digital Marketing Analyst in ABC.

More Digital Marketing Resume Objective Samples [13-17]

• Meticulously detailed individual with first-rate writing and presentation skills. Seeking a Digital Marketing Content Specialist position in ABC to leverage 2 years of experience and background in English Communication. Offering deep knowledge of communication strategies and a detail-orientation to guarantee accuracy, consistency, and brand integrity.
• Creative and dependable with good time management skills, looking to utilize 3 years of experience as a Social Media/Digital Marketing Specialist in ABC. Bringing knowledge of multi-media design, social media trends, best practices, and tools.
• Business graduate knowledgeable in SEO best practices, Google Adwords and Analytics, interested in a Digital Marketing and Social Media Specialist position in ABC. Bringing experience building interaction among members of a large-scale online community, the ability to adapt writing styles to the audience, and collaborative skills.
• Social media and e-commerce strategist skilled in developing paid media campaigns on various social media platforms. Increased digital sales conversion rates by 300% for ABC. Interested in the Digital Marketing Manager, Mobile position in XYZ to utilize 7+ years of experience as a social strategist in a social media agency.
• Marketing professional with understanding of brand strategy and proficient writing skills to create marketing briefs and persuasive POVs. Seeking a Digital Marketer position in ABC to leverage familiarity with social platforms and their analytics tools. Coming with outstanding communication skills and Bachelor’s degree in Marketing.

More Digital Marketing Resume Objective Samples [18-20]

• Digital marketer with superior communication skills and experience building campaigns using Google Ads platform, Google Analytics, and Facebook Ads. Interested in the Digital Marketing Specialist position in ABC to apply huge expertise. Coming with Bachelor’s degree in Marketing, strong interpersonal skills, and proficient computer skills.
• Highly analytical and organized individual with strong quantitative and exceptional listening skills. Seeking to utilize knowledge of advertising in a Digital Marketing position at XYZ Company. Bringing strong familiarity with various social media platforms, tools, and analytics, and the ability to analyze campaign performance and communicate reports appropriately.
• Experienced digital marketer with strong analytical skills and knowledge of Keyword research tools, fundamental web design concepts, and marketing automation platforms. Interested in a Digital Marketing Associate position at ABC Company to utilize 3 years of digital marketing experience and Bachelor’s degree in Marketing.

To stand a good chance of being invited to an interview for the digital marketing role that you are seeking, your resume must be read by the recruiter.

And to get the recruiter into your resume to read every part of it, you need to ensure that the career objective statement, which is the first thing the recruiter will read in your digital marketing resume, is exceptionally arresting.

This page shows you how to make an irresistible objective for your digital marketing resume, including great examples of objective statements you can apply.

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• • Led the development and execution of comprehensive digital marketing campaigns across Meta, Google, and TikTok, increasing user acquisition by 45% within 12 months.
• • Managed a $500K quarterly budget for paid acquisition channels, optimizing spend for a 30% improvement in ROAS.
• • Implemented advanced targeting and retargeting strategies that reduced CPA by 20%, while increasing conversion rates by 15%.
• • Conducted A/B testing on over 100 ad creatives, identifying top performers that led to a 25% increase in engagement.
• • Collaborated with cross-functional teams to align marketing efforts with product launches, resulting in a 40% increase in product adoption.
• • Analyzed campaign data to provide actionable insights, leading to a strategic pivot that captured a new user segment and contributed to a 35% increase in market share.
• • Managed and scaled paid search and social campaigns across Snapchat and Apple Search Ads, achieving a 50% increase in leads.
• • Designed and executed a landing page optimization strategy that lifted conversion rates by 18%.
• • Utilized Looker and Google Analytics to monitor campaign performance, driving a 10% decrease in bounce rates.
• • Orchestrated the creative testing process, enhancing ad performance and contributing to a 22% increase in CTR.
• • Collaborated with engineering to integrate new tracking systems, improving data accuracy and campaign efficiency.
• • Analyzed performance data across multiple digital channels, identifying trends that informed strategic decisions.
• • Supported the execution of campaigns that resulted in a 15% increase in user engagement.
• • Developed and maintained reporting dashboards for real-time performance tracking, enhancing team responsiveness.
• • Assisted in managing a portfolio of digital ads, optimizing for a 10% improvement in ad efficiency.

13 Digital Marketing Resume Examples & Guide for 2024

Your digital marketing resume should clearly demonstrate an understanding of the latest online trends. Mastery of SEO, content marketing, and social media strategies is essential. You need to show tangible results, such as campaign metrics or growth figures. Employers want to see your ability to use digital tools effectively to drive success.

All resume examples in this guide

Entry Level Digital Marketing

Senior Digital Marketing Manager

Creative Digital Marketing

Digital Marketing Account Manager

Digital Marketing Analyst

Digital Marketing Consultant

Digital Marketing Executive

Digital Marketing Manager

Digital Marketing Specialist

PPC Manager

PPC Specialist

Digital Marketing Director

Resume guide, what’s the trick to the perfect digital marketing resume.

Digital marketing resume example

The right format for your digital marketing resume

Digital marketing resume experience

Digital marketing skills that make all the difference, does a digital marketing resume need an education section, do you need digital marketing certifications.

Choosing between a resume summary or an objective

Other sections for your digital marketing resume

Key takeaways.

By Experience

The current digital marketing industry is highly dynamic and has embraced the importance of content marketing, marketing automation, and the integration of AI tools like ChatGPT  for automating time-intensive tasks. So composing a digital marketing resume with the needs of a modern digital marketing agency will definitely test your ability to balance your creativity with your mastery of technical skills. All this and more can be a painful headache if you don’t have the guidelines to help you succeed.

Additionally, the landscape for getting a job in digital marketing is constantly evolving. This means constantly updating certifications like Google AdWords or Hootsuite Social Marketing to demonstrate you’re credible. Plus, due to the unstoppable evolution of technology, you’ll need to pinpoint them and showcase your ability to adapt.

The Bureau of Labor Statistics  anticipates a 10% increase in digital marketing job demand by 2026, with digital marketing jobs expected to grow by 6% by 2032, a rate higher than the average job growth rate. This indicates a strong and growing demand for digital marketing skills, making it one of the fastest-growing job sectors.

We’ll examine not only one digital marketing resume example but several to properly illustrate the challenges that face you and, consequently, provide you with the weapons you’ll need to convince your potential employer that the answer to their problems is your employment.

We’ll go over:

• Insider tricks and tips for crafting the best resume you can.
• Have a look at a great resume example specifically for digital marketing and talk about what was good about it.
• Different formats and sections to include in your digital marketing resume.
• A couple of work experience listings - good and bad with a look at why. Plus we’ll talk about not having any professional history and what you could show instead.
• The best way to present your education, skills, and certifications to effectively wow your recruiter.
• Finally, the secret weapon to any resume - the summary or objective and thoroughly inspect the steps you need to follow.

Do you already have a resume and want to check to see how it stacks up with our resume checker ?

Digital marketing is a broad discipline. Your resume will be more effective if you specialize in several areas like social media, SEO, analytics, SEM, UX/web design, content writing, email marketing, etc. Also, consider whether you’ll be expected to create strategies or just execute them.

Looking for other related resumes?

• Social Media Specialist Resume
• Content Marketing Resume
• E-commerce Marketing Resume
• Brand Ambassador Resume
• Copywriter Resume
• Marketing Intern Resume
• Public Relations Specialist Resume
• Marketing Manager Resume
• Marketing Director Resume
• Marketing Resume

Need to first get more familiar with the basics of what a resume’s purpose is? We got you covered!  

Here are a few tips that’ll help take the guesswork out of making an effective resume. Of course, we’ll get into more detail in the sections further down.

Be sure your numbers make an impact

Unlike other fields where success can be more easily measured in terms of dollars and cents or tangible results, in digital marketing, success can be difficult to measure and communicate. The impact of SEO strategies, content marketing, or social media campaigns isn’t always directly visible in immediate sales or profit.

Your resume needs to provide numbers that paint you as an unparalleled performer and can easily convey your results.

Target your resume to specific company goals

Although digital marketing is an abstract term and can mean anything from SMM to SEO, companies are looking to address specific needs.

The key word here is ‘tailor’ . You need to tailor every aspect of your resume to each separate job you apply for - this is paramount. So, read about the company, study their most active marketing channels, check out other jobs they published, and find out what they currently want the most from digital marketing. In short, do your research!

The digital marketing industry's expansion is underscored by LinkedIn data  revealing 860,000 job openings for "Digital Marketing Specialists," emphasizing the critical need for skills in social media, content strategy, SEO, and analytics. This surge in demand is part of a broader trend where digital marketing continues to be one of the most sought-after job categories, driven by the increasing digitalization of business practices and the need for companies to enhance their online presence.

Resume format and layout make it easy to read

Combine headings, bullet points, and custom sections  to make your resume easy to scan. It’s a good idea to also highlight your results with bold text. For a digital marketing resume, you’ll need to choose between a couple of types.

• Hybrid or combination resume  format - this resume combines the key elements from a traditional functional resume and the chronological resume format to demonstrate both your skills and employment history.
• Functional resume  format - a functional or skills-based resume is orientated around your skills. Instead of prioritizing your work history and job titles like on traditional resume templates, the focus is mainly on your transferable abilities and expertise.
• Reverse chronological resume  format - this is when you list the most recent experience first on your resume - also applicable to your education history. This type is best for those with a rich employment history.

Remember these other tips:

• Header : The resume header  is the first thing anyone reads. You need to include contact information  including professional social contacts such as LinkedIn, and possibly even a resume photo  (although not required).
• Length of a resume : It’s best to stick to between a 1-2 page resume length  since most recruiters lose interest after the second page.
• File format : Unless otherwise specified, a PDF resume file  format beats out a simple Word document every time. PDFs are easy to share and don’t have the same issues with images moving around.
• Choose the right font :  A standard 12p font should be used. The most used font types are Rubik, Lato, Montserrat, Raleway, Exo 2, Volkhov, serif and sans-serif fonts.

Optimize your resume for ATS

Applicant Tracking System (ATS) is software that automates the hiring process by identifying top candidates based on specific keywords such as certain skills and job titles, streamlining the recruitment process. As a job seeker, optimizing your resume for ATS is key to ensuring visibility.

Here are a couple of things you can do to make your ATS-friendly resume :

• Use relevant resume keywords : Keywords are crucial for your resume to pass through Applicant Tracking Systems (ATS) because they’re designed to scan resumes for specific terms related to the job posting. ATS often filters out resumes lacking these keywords, so strategically incorporating them can really impact whether your resume gets noticed or not.
• Apply standard formatting : Standard formatting is critical because ATSs may not correctly parse or may completely overlook important information in resumes with non-standard layouts, graphics, or unconventional section titles. Standard formatting ensures all parts of your resume are read accurately by the ATS, improving your chances of being selected.

Learn as much as you can about ATS and follow the tips you come across - you'll increase the chances of your resume passing through the system’s filters and landing in front of a recruiter.

Still feeling a bit out of your element? Have a more detailed look at some more tips on writing resumes .

Digital marketing resume example

Here’s what this applicant does well in their resume:

• Quantifiable achievements:  The resume includes specific, quantifiable achievements, such as increasing user acquisition by 45%  and improving ROAS by 30% , which directly aligns with the job's focus on growth and efficiency.
• Relevant experience and skills:  Demonstrates expertise in a wide range of relevant software and platforms, including Meta, Google Analytics , and SQL , showcasing a strong foundation in the technical skills required for the role.
• Education and certifications:  They list certifications in Advanced Google Analytics  and Effective Creative Testing , emphasizing a commitment to continuous learning and mastery of critical skills for digital marketing success.

The right format for your digital marketing resume

In crafting a digital marketing resume, the first decision you’ll need to make is either to focus on skills or work experience. Obviously, this depends on your background and the job you're applying for. However, both elements are crucial in showcasing your capabilities and fit for the role.

Here's a nuanced approach to balancing both:

Early Career Professionals

• Focus on skills:  At this stage, you might not have extensive work experience - instead, emphasize your digital marketing skills. Highlight specific competencies such as SEO, content marketing, social media management, PPC advertising, analytics, and any relevant certifications or courses you've successfully completed.
• Project and internship experience:  Include internships, volunteer work, or projects (even class projects) that demonstrate your skills in action. This can help fill the experience gap with practical examples of your abilities.

Mid to Senior-Level Professionals

• Highlight work experience:  For those with a significant amount of work experience, the focus should shift toward your professional history. Detail your roles, responsibilities, and the impact you've made at previous organizations. Quantify your achievements (e.g., increased website traffic by 30%, boosted conversion rates by 20%) to provide evidence of your effectiveness.
• Skills as supporting evidence:  However, don't neglect to list your skills. This includes both hard skills (e.g., specific tools or platforms you're proficient in) and soft skills (e.g., leadership, teamwork, communication). Tailor this section to match the job description, emphasizing the skills most relevant to the position you're applying for.

General Tips

• Keywords: Use keywords relevant to digital marketing throughout your resume. This not only helps in getting past the ATS but also aligns your resume with the job you're applying for.
• Results-oriented:  Ensure that you frame your contributions in terms of outcomes and results. Employers want to see the tangible value you can bring to their organization.

Digital marketing sections to consider:

• Summary or objective statement:  Gives a brief about the candidate's qualifications, expertise, and skill set relevant to a digital marketing job.
• Digital marketing work experience:  Showcase experience and your expertise in the digital marketing field through past roles. Don’t overdo it though!
• Key s kills :  Highlights technical or hard skills like SEO, SEM, content marketing, and soft skills such as creativity and problem-solving, vital for a digital marketing role.
• Education, certifications, and training:  Use this section to outline any relevant degrees, qualifications, or training you have received such as HubSpot Content Marketing Certification  (HubSpot), Google Digital Garage: Fundamentals of Digital Marketing , etc.
• References on a resume :  Here you can provide contact information of previous employers or clients who can vouch for your skills, work ethics, and achievements in digital marketing.

What recruiters look for on a digital marketing resume

• Practical SEO and SEM experience:  Recruiters prioritize this because proficient use of SEO and SEM directly influences the visibility and reputation of the company online.
• Proficiency in content creation:  Creating compelling and high-quality content is crucial for capturing audiences and successful marketing campaigns.
• Familiarity with social media platforms:  A significant instrument in the skillset of any great digital marketer.
• Analytical skills:  Being able to analyze the effectiveness of marketing campaigns, understand audience behavior, and improve future efforts is imperative.
• Up-to-date with the latest marketing trends : Digital marketing is ever-changing, and recruiters stress this to ensure potential candidates can adapt to new techniques and maintain the company's competitiveness.
• Usability skills:  Digital marketers need to display a wide range of website usability skills on their resume, such as User Experience (UX) and User Interface (UI) knowledge.

Let’s look at both a bad and a good example of listing your work experience on a resume  in the digital marketing world:

• • Did digital marketing activities.
• • Handled social media.
• • Worked with team on projects.
• • Involved in website tasks.

Let’s look at the obvious:

• Vague job title:  "Digital Marketing Position" is too vague and doesn't specify the role or level of responsibility.
• Lack of specifics:  The duties are described in very broad terms without detailing what was actually done, making it impossible to gauge the scope of work or skills.
• No results shown:  It fails to mention any results or achievements from the work performed. Recruiters look for measurable impacts.
• Missing context:  There's no description of the company or the industry, which could help understand the scale and relevance of the experience.
• No skills or tools mentioned:  Doesn't specify any digital marketing tools or techniques used, leaving an inability to understand the candidate's competencies.
• Generic language:  Uses non-specific language that could apply to almost any job, failing to stand out or capture interest.
• • Led a digital campaign that increased online sales by 35% in 2021 through targeted social media advertising and email marketing.
• • Implemented an SEO strategy that elevated the company’s main product page to the top 3 search results on Google for key phrases, driving a 50% increase in organic traffic.
• • Designed and executed a content marketing plan that doubled blog traffic and increased subscriber count by 40%.
• • Managed a $15,000 monthly digital advertising budget, optimizing for a 20% increase in ad conversion rates.

Why this example is so much better:

• Company context:  The brief description of the company provides context, helping the reader understand the industry and scale of the business.
• Specific achievements:  Lists concrete results achieved, such as sales increase, SEO ranking improvements, and traffic growth, demonstrating their impact on the business.
• Strategy and execution:  Shows the ability to develop and implement digital marketing strategies, showcasing strategic thinking and execution skills.
• Budget management:  Highlights experience with budget responsibility, indicating trustworthiness and financial acumen.
• Relevance to digital marketing:  Each point directly relates to core digital marketing functions, making their experience relevant and valuable to similar roles.
• Clear and concise:  Uses straightforward language to clearly convey achievements and responsibilities, making it easy for hiring managers to quickly grasp the candidate's qualifications and successes.

How to quantify impact

Quantifying your achievements  or impact on a resume is crucial because it provides measurable proof of your achievements, making your accomplishments more compelling and understandable to employers. It highlights your effectiveness and contribution to past organizations, helping you stand out among other candidates.

• Mention the percentage increase in organic traffic  achieved through your SEO strategies, as it demonstrates efficiency in enhancing visibility.
• Include the number of leads generated  through your social media campaigns, which shows an ability to create effective, lead-generating content.
• Disclose the conversion rate improvements  you've contributed to, as this quantifies your ability to transform interest into purchases.
• State the dollar amount of the budget you've managed for pay-per-click campaigns , which can underscore fiscal responsibility and trustworthiness.
• Report on the reduction in the cost-per-acquisition  under your strategies, exhibiting your capacity to optimize marketing spend.
• Outline the percentage of growth in website engagement  or dwell time due to your content strategy, showcasing your ability to create relevant and captivating content.
• Document any significant increase in social media  following or likes during your time, reflecting your talent for audience growth and engagement.
• Point to any quantifiable improvements in email marketing open or click-through rates , which illustrates your expertise in this critical area.

The shift towards freelance and remote work is reshaping the industry's employment landscape. A significant 54% of marketing leaders are now hiring freelancers, influenced by factors such as layoffs and the growing preference for work-from-home arrangements. This trend points to the flexibility and adaptability required by digital marketing professionals in the current job market.

How to get hired as a digital marketer without experience

So, you need to create a resume with no work experience  in digital marketing - it’s not the end of the world. Instead focus on highlighting relevant skills, projects, and learning on your resume.

Here’s what you can focus on:

• Education and certifications:  List your degree and any relevant certifications you’ve earned, such as Google Analytics, Google Ads, HubSpot Inbound Marketing, etc.
• Relevant skills:  Focus mainly on the digital marketing skills you've learned through courses or personal studies, like SEO, content creation, social media management, data analysis, and PPC advertising.
• Personal projects : Showcase any personal projects where you've applied digital marketing skills. For example, managing a blog, running a social media campaign, or any website you’ve built and optimized.
• Internships and volunteer work:  Any internships or volunteer work that involved digital marketing tasks, even if they were only one part of your responsibilities.
• Online courses and workshops:  Mention online courses, webinars, or workshops you've completed that are relevant to digital marketing.
• Soft skills:  Highlight soft skills important in digital marketing, such as creativity, adaptability, analytical thinking, and communication skills.
• Tools and platforms:  List digital marketing tools you're familiar with, such as Google Analytics, SEMrush, Mailchimp, WordPress, Hootsuite, etc.
• Achievements and results:  If you have any quantifiable achievements from personal projects or related areas, like increased website traffic or improved social media engagement, don’t forget them either.

No job history? Hone your skills on your own… A good signal that you have those skills is by showing that you’ve developed a website or a blog on your own with some specific focus (just using Facebook and “being online all the time” isn’t enough.)

Clay Cazier, VP of Search Strategy at PMX Agency

Focusing on these areas will show potential employers that you have a foundational knowledge of digital marketing and the eagerness to learn and grow in the role, even without direct job experience.

We've got plenty more examples in our Experience Resume Section guide .

With digital marketing strategies encompassing such a wide range of areas, listing skills is crucial as it showcases your expertise and capabilities. It helps you stand out as a candidate and aligns your strengths with the job requirements.

Just to reiterate, hard skills on a resume  refer to technical abilities like SEO, analytics, PPC, and content management—quantifiable and teachable skills. Soft skills , such as creativity, communication, problem-solving, and adaptability, are personal attributes that enhance interactions, job performance, and teamwork, which are crucial for navigating the dynamic digital marketing landscape.

Here are some of the most in-demand digital marketing skills:

Best hard skills for your digital marketing resume

• Search Engine Optimization  (SEO)
• Pay Per Click  (PPC)
• Google AdWords
• Social media marketing
• Email marketing
• Content Management Systems  (CMS)
• Digital advertising
• Conversion Rate Optimization  (CRO)
• Web analytics
• Data analysis
• Market research
• CRM software
• Marketing automation tools
• HTML/CSS/JS
• Graphic design
• Web development
• Mobile marketing
• Adobe Creative Suite

Best soft skills for your digital marketing resume

• Creativity  
• Adaptability  
• Collaboration
• Communication  
• Critical thinking
• Decision making
• Leadership  
• Problem-solving
• Time management
• Attention to detail
• Empathy  
• Initiative  
• Customer service
• Organizational skills
• Project management
• Relationship building
• Work under pressure
• Resilience  
• Negotiation

However, as mentioned, digital marketers will be expected to specialize in one or more areas. That’s why it’s more important that you identify what type of digital marketer the recruiter is looking for and emphasize the skills relevant to that position.

Are you still not sure what skills will win recruiters over? Check out our guide on How to Create A Resume Skills Section To Impress Recruiters  as well as an exhaustive list of skills  that recruiters look out for.

Yes, in general, you should. Not so much so if you’re a seasoned professional, although it can complement your certifications and demonstrate your foundational knowledge. On the other hand, for recent graduates, it's crucial to detail your degree, since it can point out your academic background and relevant skills in the field.

But even without a degree, you can still show that you’re qualified. As one digital marketer put it:

Certifications are the new degree.

Justin Emig of the digital marketing agency Web Talent Marketing

That’s because the purpose of a degree is to show you have certain relevant skills. If you can demonstrate that another way, all the better. Ultimately, digital marketing is such a fast-paced discipline that recent certifications and experience are going to be more valuable than a marketing degree from even 5 years ago.

Presenting your education on your resume

If you have degrees be sure to show them off and build an outstanding  education resume section  along with some excellent certificates. These will definitely make an impression on recruiters.

For a presentation that’s professional and straightforward, follow these basic guidelines:

• List in reverse chronological order:  begin with your most recent qualification or academic accomplishment and work your way backward, just like you would with your work experience.
• Separate sections for certificates and education:  to better showcase your credentials you may want to consider developing separate sections for each topic.

What to include:

• Degree name:   Specify the degree you earned.
• Institution name:   Where you earned your degree .
• Graduation date:   When you graduated or are expected to graduate .
• Major/Concentration:  List your major as well as any related minors .
• Relevant courses or projects:  Especially if directly related to digital marketing.
• Certifications:  Include any digital marketing-related certifications.
• GPA:  If your grade point average  is impressive and you're a recent graduate.
• Awards:  If you have received any awards related to your field  and they have relevance to the current position you’re applying for, include them!

Here’s one example:

• • Minor in Graphic Design.
• • Relevant Courses: Digital Marketing Analytics, Social Media Strategy, Content Marketing.

Three reasons why it's a good example:

• Clarity and structure:  The section is well-organized, making it easy for recruiters to quickly identify the candidate's level of education, the institutions attended, and graduation dates.
• Relevance:  including relevant courses directly related to digital marketing demonstrates the candidate's commitment to the field and possession of specific skills sought after in the industry.
• Achievements highlighted:  Listing the GPA and specific courses showcases the candidate's academic achievements and ongoing professional development. This indicates a strong work ethic and a dedication to excelling in their field.

Reading advice from seasoned digital marketers, you’ll see certifications come up time and time again. They’re the easiest way to stand above the competition, show off skills, and become a better digital marketer without the need to have formal work experience.

One thing to note is that digital marketers are also project managers, in a way, so if you have project management certifications, feel free to put them on your digital project manager resume as well.

Any Google certifications you can get will be a huge differentiator — Google Analytics individual qualification, in particular.

In conclusion, certifications on your resume  are extremely important so even a separate section after education is suggested.

How to properly present a certificate:

• Certification name:  Begin with the certification's complete name.
• Issuing organization: Provide the name of the organization that issued the certification.
• Date of completion: Please state the month and year you received it. If your certificate has an expiration date, it may be a good idea to add that as well.
• Location (optional): Provide the address where you obtained your certification, if applicable.

Below are the certifications that we have discovered through our research that seem to be the most sought-after by recruiters.

The top 5 digital marketing certifications to include on your resume

• HubSpot Content Marketing Certification (HubSpot)
• Google Digital Garage: Fundamentals of Digital Marketing
• SEMrush Academy Digital Marketing Certifications (SEMrush)
• Online Marketing Certified Professional (OMCP)
• Facebook Blueprint Certification

Check the link, if you’re interested in reading more about certificates vs. education on your resume in the world of digital marketing  - they even offer you courses for some of the certifications above.

Choosing between a resume summary or an objective

A resume summary  and a resume objective  serve different purposes on a digital marketing resume, highlighting distinct aspects of a candidate's professional profile.

Resume summary

This is a brief statement (usually 2-4 sentences) at the top of your resume that summarizes your experience, skills, and achievements in digital marketing. It’s tailored for professionals with experience in the field , showcasing their expertise, the value they bring, and their career accomplishments.

Resume objective

Conversely, an objective is more about your career goals and how you aim to contribute to the potential employer. It's typically used by those with less experience in digital marketing or those changing careers . The objective focuses on your aspirations and how your skills, even from other areas, can be applied to digital marketing roles.

So, why are these important to be included and well-written?

• Tailoring your application:  Both elements are crucial for tailoring your resume to the digital marketing field, making it clear at a glance what you offer or aim to achieve.
• First impression:  They provide a quick summary or insight into your professional background or goals, creating a strong first impression.
• Screening tool:  Many employers use these sections to quickly screen candidates, looking for specific keywords or objectives that align with the job opening.

it's about positioning yourself as the ideal candidate for the job. Make sure you study up on the employer and write your summary/objective directly to them and their digital marketing needs.

The example below is obviously something you want to avoid. Have a look:

This summary fails to impress because it:

• Lacks specific details about experiences, achievements, or skills.
• Uses vague language ("stuff," "things") without concrete examples.
• Fails to quantify accomplishments or specify the tools and strategies used.
• Doesn’t convey a clear value proposition to the employer.

Here’s an example of a well-done resume summary from a digital marketing specialist:

This summary provides a quick overview of the candidate’s background, areas of expertise, key achievements, and the value they can bring to a new role, making it an important tool for grabbing the attention of hiring managers.

Still have room on your resume and want to include something more? Have a look below.

Depending on the company, job seniority level, and your location, you may want to include more sections to your digital marketer resume:

• Language skills
• Hobbies and interests
• Volunteer work
• LinkedIn on resume
• Resume awards
• Publications

To sum up, these are the main tactics to craft the best digital market resume:

• Industry dynamics and skill requirements:  You need to balance creativity with technical skills and continuously update your knowledge and certifications to remain relevant and competitive.
• Adaptability and specialization:  Success in digital marketing requires staying ahead of technological advancements, and being adaptable to change.
• Effective resume strategies:  Utilizing the right resume format and layout to highlight relevant skills and experiences, optimizing for ATS, and providing quantifiable results to demonstrate impact.
• Resume customization:  Tailor your resume to emphasize either skills or work experience based on your career stage and the specific job requirements.
• Keyword optimization:  Incorporate relevant digital marketing keywords to improve your resume's visibility through Applicant Tracking Systems (ATS) and align it more closely with the job description.
• Use specific metrics to demonstrate success:  Including specific metrics like percentage increases, dollar amounts, and numerical growth rates provides clear evidence of your success and capability.
• Relevance of education and certifications:  While a bachelor's degree in marketing, communications, or business administration is valuable, it's not always the best idea to detail your entire education. The digital marketing field values practical skills and recent certifications over traditional education.
• Use of resume summaries or objectives:  Both elements are essential for tailoring your application, making a strong first impression, and serving as a screening tool for employers.

Digital Marketing resume examples

Explore additional digital marketing resume samples and guides and see what works for your level of experience or role.

Looking to build your own Digital Marketing resume?

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Digital Marketer Resume Guide & Samples

If you are scouting for a new job opportunity as a Digital Marketer, reviewing a well-crafted Digital Marketer resume sample is always a smart maneuver to get your job-seeking journey off to the right start. The purpose of a Digital Marketer is to develop, implement, and manage marketing campaigns to create awareness and promote a company’s brand and its products. You would be playing a major role in enhancing brand credibility in the digital sphere, drive website traffic, and draw new customers. In the piece below, we have consolidated the most important guidelines that you need to follow to land your dream job as a Digital Marketer.

What you can read in this article

18 Digital Marketer Resume Examples

• Digital Marketer Resume (0).pdf
• Digital Marketer Resume (1).pdf

• Digital Marketer Resume (2).pdf
• Digital Marketer Resume (3).pdf

• Digital Marketer Resume (4).pdf
• Digital Marketer Resume (5).pdf

• Digital Marketer – Resume (6).pdf
• Digital Marketer Resume (7).pdf

• Digital Marketer Resume (8).pdf
• Digital Marketer Resume (9).pdf

• Digital Marketer Resume (10).pdf
• Digital Marketer Resume (11).pdf

• Digital Marketer Resume (12).pdf
• Digital Marketer Resume (13).pdf

• Digital Marketer Resume (14).pdf  
• Digital Marketer Resume (15).pdf

• Digital Marketer Resume (16).pdf  
• Digital Marketer – Resume (17).pdf

The Great Digital Marketer Resume Guide

Resume sections.

1. Contact Information:

• Name, Last Name
• Cell Number
• Considering that you are in the digital space, social media. Url’s should also be included in this section.

2. Career Summary: Your potential value for the business should be summarized in a career synopsis of 3-6 lines. When a hiring manager is quickly skimming through a stack of resumes, the part that’s going to catch their eye is the synopsis. Start with your job title and one or two certifications, then mention a specialist skill and top it off with the main purpose of your current role.

3. Qualifications Summary: You do not require a formal degree to land a digital marketing job, but if you have them, flaunt them. List the necessary particulars such as duration (date started, date completed), degree name, major subject disciplines, institution attended, and location.

4. Relevant Digital Marketing Experience: According to statistics, 40% of all marketing roles require digital skills, and your experience should reflect the hip and happening trends of the last few years. Use the job advertisement as your guideline and focus on tailoring your experience section to reflect the must-haves and nice to haves mentioned in the job ad. Bullet points (up to five per role) keeps the format neat and tidy. Use a reverse-chronological format to present your employment history of the last ten years only. Your resume length should not exceed two pages.

5. Other Employment Experience: If you don’t have much or any digital marketing experience and are applying for your first digital marketing role, look for relevance from your previous experience in terms of job duties and skills that may be replicated in the digital marketing sector and include those in your job descriptions. You may also have informal digital marketing experience gained while studying or during volunteering, so be sure to mention them as well.

6. Skills Summary/Key Skills: Read through the job ad a few times to identify the most crucial capabilities required and then mirror these in your skills section. Many recruiters follow an SEO approach where they use certain keywords during their searches for candidates. This means that if your resume does not contain the keywords on their criteria, your application would not be selected when a list of suitable candidates is generated.

7. Relevant Coursework/Training/Accreditations:  In digital marketing, certifications are the “new degrees’’. List all the credentials you have pertaining to digital marketing and further mention any relevant industry memberships or learning programs you have attained.

What to Highlight in a Digital Marketer Resume

Marketing Directors and Media Managers would look for Digital Marketers that can develop innovative media strategies, create exciting content and analyze web and social media analytics to unearth valuable information about their target audiences and potential customer pools.

However, the purpose of a Digital Marketer’s role goes way beyond making websites, writing articles, and analyzing online traffic. To even be considered for an interview in this cut-throat industry requires a superbly crafted resume document focusing on aspects that would add value to the company’s bottom line in the end.

The first aspect to highlight is the digital channels you are familiar with and utilize to build brand awareness and attract customer leads. The main types of digital channels are: company websites, social media, search engine rankings, email marketing, online display ads, and corporate blogs

Next, explain your competencies in using measurable analytics to identify room for improvement in these channels and implement methods to turn channel weaknesses into channel strengths to improve their overall performance.

Then you can move over to the audio-visual side of your experience and explain to hiring managers how you would produce basic video content, create scripts, and conduct editing activities.

SEO & SEM experience would be important to recruiters as well, because online searches drive digital ads. Your knowledge of search engine optimization and search engine marketing mentioning current best practices that you follow, will assure the reader that you understand the fundamental principles of digital marketing.

Next up is your creative writing skills to produce engaging and appealing content. A smart idea is to provide a section of URL links in your resume that directs the reader to examples of case studies, whitepapers, blogs, ebooks, or how-to guides that you have written in the past.

Another point to address is your understanding of analytics and data-driven digital marketing strategies. You need to explain the methodologies and tools used to monitor campaigns and how you would use the information gathered to track consumer behavior. From there, give examples of what you did to create better solutions to increase conversions and drive traffic to your various platforms

Design Thinking is another bullet in the competency arsenal of a Digital Marketer because the user experience is key to attracting and retaining customers. Recruiters would be interested to know what kind of measures you implement to ensure that user experiences are simple and effective; for example, how to access online sites or using customized apps.

Finally, explain to hiring managers what your understanding of engagement principles. You may perhaps mention your power of persuasion talents that help you to create innovative campaigns to attract interest or how the wordsmith in you can influence customer buying decisions and convert customer interest into customer purchases.

*Cool Tip for stellar resume

As the icing on the cake, create a portfolio showcase of visual examples of your work on Instagram or Pinterest and share this link with the reader.

Tech & Tools

A digital marketer has to identify and evaluate new digital technologies to optimize campaigns, online advertising, and social media engagement strategies. To accomplish this, you need to be digitally savvy, and on top of the latest tools and tech. The best way to present your digital skills is via a technology stack, such as the one below. Be sure to include web coding and content management applications to as these are imperative to the digital marketing industry.

How to Write a Digital Marketer Career Objective

An eye-grabbing career summary is a great place to provide an overview of who you are and what your digital marketing skills, as well as writing abilities entail.

Write down a list of everything you are good at, pertaining to digital marketing and then use these phrases to string together 3-6 sentences that sync with the requirements of the job description. Your career summary should really pack a punch and always be customized to the role you are applying to. Keep in mind that your career summary could either be the first or, sadly, the last paragraph that a hiring manager will read from your resume.

Examples of Career Objectives:

Career summary 1.

“ Competent Digital Marketer with seven years of experience in SEO marketing, Google Adwords, and Instagram content building. Successfully increased organic revenue by 80% for an array of small and medium businesses in the food retail sector. Especially seasoned in eCommerce marketing and brand building. Currently completing a Master’s Degree in Marketing Management.”

Career Summary 2

“ Enthusiastic and tech-savvy Digital Marketer with three years of experience in building a digital-first online culture for a large corporate organization. Highly adept at implementing competitive analysis and consumer trend reports, which increase quarterly sales by 20% from mainly online purchases.  Proficient in web coding and copywriting and holds a Bachelor’s Degree in Digital Marketing Management. “

Career Summary 3

“ Seasoned Digital Marketing professional with over 12 years of experience in creating, maintaining, and running large scale digital marketing campaigns for Fortune 500 companies to increase awareness and creating purchase conversions from previously brick and mortar sales on online sales. “

Digital Marketer Job Descriptions and Responsibilities

An employer would expect to see specific job duties and skillsets in a Digital Marketer resume, and we have included a few job descriptions below for you to use when creating the employment section in your resume.

Digital Marketing Generic:

• Planning and execution of SEO, SEM, social media, display advertising, and email marketing campaign strategies
• Creating, building and maintaining a social media presence
• Measuring and reporting on performance of all campaigns in relation to ROI and KPI
• Identifying trends, industry insights to allocate and optimize funds spent
• Brainstorm innovative growth strategies by collaborating with marketing, promotions and sales departments
• Using analytics to evaluate end-to-end customer experience from multiple online channels, customer touchpoints, and social media platforms
• Optimizing user funnels and instrument-specific customer conversion points
• Investigating emerging technologies and digital marketing trends
• Overseeing PPC campaigns and monitor ROI scores from conversions received
• Using CRM applications to maximize online digital marketing opportunities
• Managing all social media accounts and ensure that content is standardized across all platforms
• Responsible for copywriting and ensuring all contentment is SEO optimized

Digital Marketing – SEO Management:

• Drive content creation and copywriting activities
• Understand search analytics to advice content creators on various enhancement strategies for performance on Google, Instagram, Facebook, Twitter, Pinterest and company websites

Digital Marketing – Content Marketing:  

• Responsible for creating all content to be presented in blogs, posts, white papers, and digital brochures
• Responsible for planning storylines, content outline and content graphics
• Adapting content to reflect optimum alignment to algorithms to increase traffic as well as search engine rankings
• Create plans to material inclusion regarding videos and infographics for the various s digital channels

Digital Marketing – Social Media Management:

• Responsible for scheduling posts across all social media platforms
• Approve all content before it is published
• Research new strategies of content creation to suit specific target audiences

Digital Marketing – Marketing Automation:  

• Analyze the effects and results of digital marketing campaigns in regards to customer reactions, engagements and call to action statistics
• Responsible for tracking and monitoring the performance of campaigns by monitoring open rates, unsubscribe requests and delete actions

Highlight Your Accomplishments

The accomplishment section of your resume should be treated as your unique digital marketing tool. Representing achievements, accolades, and accomplishments in a separate section are crucial to pitch your candidacy ahead of the pack. Your accomplishment statements should answer the following questions:

• Why should we hire you?
• What value can you add to our business?

Focus on telling the reader what you achieved and not the duties you performed.

The final trick to impressive accomplishment statements is quantification. This means that you have to include numerical values in your achievement claims. Resume quantification is proven to boost a candidate’s credibility rating and improve the probabilities for interviews.

Examples of accomplishment statements for a Digital Marketer’s resume:

• Implemented numerous SEO-driven organic strategies per each product category which increases site visits by over 250% in the first 12 months
• Produced 4-5 Youtube videos per week all achieving a top 10 spot in trending ranking on social media
• Created an email marketing strategy which increased recurring business by 38%

Digital Marketer Education Section

Like many marketing roles, digital marketers are often required to complete Bachelor Degrees in marketing disciplines, even to be considered. Added to that, certifications, continuous learning, and industry memberships are essential credentials that recruiters would look for in your resume.

Keep the format of your education clean and straightforward. List academic credentials in reverse chronological order starting with the most recent qualifications first.

Current – Master’s Degree in Online Marketing Management, Harvard University, Cambridge, MA

Course Curriculum: Advertising and Promotion, Applied Technology for Managers, International Issues in Business, Marketing Research, Consumer Behavior

2019 – Bachelor of Science, New Media & Internet Marketing, Cornell University. Ithaca, NY

Coursework: Marketing Strategy and Planning, Marketing Information, Management and Research, Buyer Behavior Theory, Global Marketing.

• Extra Curricular: Campus Marketing Society, Golf Club, Swimming

2019 – Certificate in Hootsuite Social Marketing, Udemy, Online

2018 – Certified Professional Marketer, American Marketing Association (AMA), Online

2018 – Facebook Certified Planning Professional, Online

2017 – Facebook Certified Buying Professional, Online

Digital Marketer Resume Skills

Although the digital marketing field requires specific technical competencies that relate to your competencies in creative writing, campaign analysis, and strategic planning, for example, companies also look for soft skills and interpersonal traits in this field.

Want to get noticed? Then you have to flatter the Applicant Tracking Systems (ATS) and screening bots. These applications are programmed to identify specific keywords in resumes that relate to the requirements of the job advertisement and populate a list for recruiters to review. If you want your application to be selected, the critical skills used in your resume should reflect those used in the job posting.

A smart way to do this is via Skills Matrix Tables, such as the ones below. Note that we divided skills into technical competences and interpersonal traits.

Technical Competencies

Interpersonal Traits

Qualifications/Certifications associated with Digital Marketers

Professional information for Digital Marketers

Sectors:  Online Media, Advertising, Media, Promotions, Marketing, Broadcasting Career Type:  Customer Retention, Marketing Professional, Networking, Client Acquisition, Campaign Management, Advertising, Analytics, Copywriting, Blogging, Vlogging, SEO, SEM Person type:   Writer, Persuader, Marketer, Promoter, Influencer, Networker, Communicator, Negotiator, Analyzer, Facilitator, Content Writer, Story Teller, Scheduler. Education levels: Bachelor level to Masters’ Degree, Post-School Certifications Salary indication:  Average salary of $61,704 per year Labor market : Expected growth of 8% between 2018 – 2028 Organizations : Small & Medium Enterprises, Public Sector, Corporate, Commercial, Charities, Fortune 500, Multi-National, NPO’s, Federal, State, Government, Consulting.

Nothing Found

7 Digital Marketing Specialist Resume Examples for Your 2024 Job Search

Digital marketing specialists know all about optimizing campaigns across online channels and adapting to industry trends. As a digital marketing specialist, you want your resume to showcase your versatility and ability to execute based on data. Today we will be analyzing 5 digital marketing specialist resume examples to help you display your skills and expertise effectively in 2023.

Resume Examples

Resume guidance.

• High Level Resume Tips
• Must-Have Information
• Why Resume Headlines & Titles are Important
• Writing an Exceptional Resume Summary
• How to Impress with Your Work Experience
• Top Skills & Keywords
• Go Above & Beyond with a Cover Letter
• Resume FAQs
• Related Resumes

Common Responsibilities Listed on Digital Marketing Specialist Resumes:

• Develop, manage, and monitor integrated digital marketing campaigns in a range of channels including search engine optimization (SEO), search engine marketing (SEM), email, social media, and display advertising
• Analyze performance data to identify trends in user behavior and assess the effectiveness of campaigns
• Make sure campaigns are consistent with brand guidelines and overall strategic marketing objectives
• Manage and optimize website performance and content using web analytics tools (e.g. Google Analytics)
• Develop and manage relationships with customers, affiliates, and other stakeholders
• Develop and implement strategies for referrals, word-of-mouth marketing, viral campaigns, online communities, etc.
• Create and optimize engaging content for websites and social media platforms
• Monitor trends and changes in the digital marketing landscape and adjust strategies accordingly
• Analyze data for ROI (Return on Investment) and KPIs (Key Performance Indicators)
• Enhance relationships with key influencers online, such as bloggers and social media stars
• Work with stakeholders to develop new business opportunities
• Manage budgets and timelines of different digital marketing projects and campaigns

You can use the examples above as a starting point to help you brainstorm tasks, accomplishments for your work experience section.

Digital Marketing Specialist Resume Example:

• Led the end-to-end execution of paid advertising campaigns, resulting in a 20% increase new sign ups, and at 15% increase in sign up conversion rates.
• Led the implementation of a new marketing automation system, resulting in a 15% reduction in marketing costs and a 20% increase in ROI.
• Collaborated with design, engineering teams to deliver on-time and on-budget projects and initiatives.
• Implemented and managed online advertising campaigns, resulting in a 10% increase in website traffic and conversion rates.
• Developed and executed digital marketing strategies, resulting in a 15% increase in social media engagement.
• Worked with cross-functional teams to develop and execute on-time and on-budget projects and initiatives.
• Assisted in the development and execution of digital marketing campaigns, resulting in a positive impact on the company's overall performance.
• Demonstrated strong attention to detail, resulting in a 25% decrease in errors.
• Provided support to senior digital marketing specialists, resulting in a positive impact on the company's overall performance.
• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Social media marketing (SMM)
• Content creation and marketing
• Email marketing and automation
• Paid media strategy and implementation
• Data analysis and report creation
• Web analytics and reporting
• A/B Testing & Multivariate Testing
• Project management and budgeting
• Digital Advertising
• Copywriting and copy editing
• User experience (UX) best practices
• Mobile marketing
• E-commerce marketing
• Campaign development and execution
• Brand strategy and awareness

Digital Marketing Specialist Intern Resume Example:

• Worked with the marketing team to create engaging social media content resulting in a 15% increase in engagement across all platforms.
• Assisted in the development and execution of a successful email marketing campaign resulting in a 12% increase in open rates.
• Analyzed and reported on the performance of digital marketing campaigns, providing valuable insights to the team for future optimizations.
• Conducted research on emerging digital marketing trends and proposed a series of inbound marketing campaigns to the team.
• Resulted in a 15% increase new customer leads for the quarter.
• Social Media Marketing
• Email Marketing
• Analytics and Reporting
• Inbound Marketing
• Campaign Management
• Google AdWords
• Storytelling/Content Creation
• Market/Industry Research
• Digital Marketing Strategies
• Data Analysis
• Project Management
• Brand Awareness and Promotion
• Collaboration and Communication
• Digital Marketing
• Influencer Marketing

Entry Level Digital Marketing Specialist Resume Example:

• Developed and executed successful digital marketing campaigns, resulting in a 30% increase in website traffic.
• Implemented SEO and SEM strategies, resulting in a 20% increase in organic search traffic and a 15% increase in paid search conversions.
• Managed and analyzed data using Google Analytics and other tools, identifying key trends and opportunities for optimization.
• Assisted in the planning and execution of digital marketing campaigns including email, and social advertising
• Conducted market research to help identify target audiences based on characteristics of existing customer profiles
• Created and published different types of content across social media platforms including Facebook, Linkedin, Instagram, and Pinterest
• SEO/SEM Strategy Development
• Digital Campaign Development and Execution
• Google Analytics Reporting and Analysis
• Conversion Rate Optimization
• Email and Social Media Advertising
• Social Media Management and Content Creation
• Market Research and Audience Targeting
• Content Marketing
• Digital Media Planning and Buying
• Landing Page Optimization
• A/B Testing and Multivariate Testing

Experienced Digital Marketing Specialist Resume Example:

• Led the development and execution of paid advertising campaigns across various platforms, resulting in a 35% increase in customer acquisition for XYZ Company.
• Collaborated with cross-functional teams to align campaigns with overall business goals and strategies.
• Analyzed and reported on campaign performance, identifying key metrics and trends, and presenting findings and recommendations to stakeholders.
• Managed and optimized paid advertising campaigns for ABC Inc., resulting in a 45% decrease in cost per acquisition and a 20% increase in conversion rate
• Continuously monitored, evaluated and optimized campaigns to achieve the best results possible
• Utilized A/B testing and other experimentation methods to optimize campaigns, testing different ad formats, messaging, and targeting strategies
• Implemented remarketing campaigns for DEF Corp, resulting in a 30% increase in sales from repeat customers
• Researched and identified target audiences, creating detailed buyer personas and audience segments to inform campaign strategy
• Stayed up-to-date with industry trends, new technologies, and changes in the digital landscape to ensure that campaigns were utilizing the latest and most effective tactics
• Digital Advertising Expertise
• Analytics & Performance Measurement
• Strategic Planning & Decision Making
• Cross-Functional Collaboration
• A/B Testing & Optimization
• Buyer Persona Development
• Remarketing & Retargeting Strategies
• Paid Search & Social Advertising
• Budget Management & ROI Analysis
• Creative Design & Content Production
• Content Marketing & SEO Strategies
• Knowledge of Industry Trends & Technologies
• Ability to Manage Multiple Projects

Senior Digital Marketing Specialist Resume Example:

• Orchestrated and executed a comprehensive digital marketing strategy, resulting in a 50% increase in website traffic and a 40% increase in online sales
• Administered and managed a successful paid advertising campaign, resulting in a 60% increase in leads and a 30% reduction in cost per lead
• Developed and implemented a content marketing strategy, resulting in a 40% increase in engagement and a 20% increase in organic website traffic
• Designed and directed a targeted digital marketing campaign, resulting in a 30% increase in conversion rates and a 20% increase in revenue.
• Led the optimization of website through A/B testing and analytics, resulting in a 25% increase in website engagement and a 15% increase in lead generation.
• Devised and executed a successful SEO strategy, resulting in a 35% increase in organic website traffic and a 20% increase in search engine rankings.
• Pioneered and managed a successful email marketing campaign, resulting in a 45% increase in open rates and a 25% increase in click-through rates.
• Formulated and administered a social media strategy, resulting in a 30% increase in social media engagement and a 20% increase in website traffic from social media.
• Implemented and operated a comprehensive analytics system, resulting in a 40% increase in data-driven decision making and a 25% increase in ROI.
• Digital marketing strategy development
• Paid ad campaign management
• Content marketing strategy formulation
• Targeted digital marketing campaign design
• Website optimization through A/B testing/analytics
• SEO strategy development
• Email marketing campaign management
• Social media strategy formulation
• Comprehensive analytics system implementation
• Data-driven decision making
• ROI optimization
• Search Engine Optimization (SEO)

Fresher Digital Marketing Resume Example:

• Developed and executed a social media campaign that resulted in a 25% increase in website traffic and a 15% increase in lead generation within the first month.
• Collaborated with the email marketing team to create and launch a successful email campaign that achieved a 30% open rate and a 10% click-through rate.
• Conducted in-depth research on industry trends and identified new digital marketing opportunities, resulting in the implementation of a successful influencer marketing campaign.
• Managed and optimized search engine marketing campaigns, achieving a 20% increase in click-through rates and a 15% decrease in cost per click.
• Developed and implemented strategies for SEO optimization, resulting in a 30% increase in organic search traffic and a 25% increase in website visibility.
• Analyzed and reported on the effectiveness of digital marketing campaigns, providing actionable insights that led to a 10% increase in conversion rates.
• Created and optimized content for social media channels, resulting in a 50% increase in engagement and a 20% increase in followers.
• Monitored and analyzed website traffic and user engagement metrics, identifying areas for improvement and implementing changes that led to a 15% increase in website conversions.
• Stayed up-to-date with the latest digital marketing trends and best practices, implementing new strategies that resulted in a 10% increase in overall digital marketing performance.
• Social media marketing
• Email marketing
• Influencer marketing
• Google Analytics
• Conversion rate optimization
• Content creation and optimization
• Digital marketing strategy
• Marketing performance analysis
• Trend analysis and forecasting
• A/B testing
• Keyword research
• Marketing automation tools
• Collaboration and teamwork
• Adaptability and staying current with industry trends

Web Marketing Specialist Resume Example:

• Developed and executed a comprehensive digital marketing campaign that resulted in a 30% increase in website traffic, a 20% increase in user engagement, and a 10% increase in conversions.
• Implemented SEO strategies that improved website visibility, resulting in a 25% increase in organic search traffic and a 15% increase in keyword rankings.
• Managed and optimized paid search campaigns, achieving a 20% decrease in cost per click and a 10% increase in click-through rate.
• Created and implemented a social media strategy that grew the company's social media following by 50% and increased engagement by 25%.
• Developed and executed email marketing campaigns that resulted in a 15% increase in open rates and a 10% increase in click-through rates.
• Analyzed website analytics and performance metrics to identify areas of improvement, leading to a 20% decrease in bounce rate and a 15% increase in average session duration.
• Optimized website content and design for improved user experience, resulting in a 20% decrease in bounce rate and a 15% increase in average time on page.
• Developed and implemented A/B testing strategies that improved website conversion rates by 10%.
• Monitored and reported on digital marketing performance metrics, providing actionable insights that led to a 15% increase in overall marketing ROI.
• Digital marketing strategy development and execution
• Paid search campaign management and optimization
• Social media strategy creation and implementation
• Email marketing campaign development and execution
• Web analytics and performance metrics analysis
• Website content optimization
• User experience (UX) design
• A/B testing and conversion rate optimization
• Digital marketing performance monitoring and reporting
• ROI analysis and improvement strategies
• Knowledge of current web marketing trends and technologies
• Proficiency in digital marketing tools and software
• Strong written and verbal communication skills
• Creative problem-solving abilities
• Attention to detail
• Project management skills
• Ability to work in a team and independently
• Time management and multitasking abilities.

High Level Resume Tips for Digital Marketing Specialists:

When crafting a resume as a Digital Marketing Specialist, focus on your ability to leverage digital channels to reach, acquire, and engage customers. Your resume should show your experience in devising and executing digital marketing campaigns and initiatives, using both organic and paid tactics. Demonstrate your success in driving revenue with your digital campaigns as well as any cost-saving initiatives. Highlight your expertise across marketing disciplines, such as SEO, SEM, email, display, and social media advertising. Showcase your experience in analytics and optimization, including optimizing campaigns for maximum ROI. Highlight any experience working with popular digital marketing tools, such as Google Suite and Adobe Creative Cloud products. If you have experience managing campaigns on social platforms such as Facebook and Twitter, emphasize it as well. Tailor your resume for each job and company, showcase the skills and experiences that make you a strong fit for the specific role and company. Emphasize the transferrable skills and experiences you bring from your current role, and communicate what unique value you can bring to the new role.

Must-Have Information for a Digital Marketing Specialist Resume:

Here are the essential sections that should exist in a digital marketing specialist resume:

• Contact Information
• Resume Headline
• Resume Summary or Objective
• Work Experience & Achievements
• Skills & Competencies

Additionally, if you're eager to make an impression and gain an edge over other digital marketing specialist candidates, you may want to consider adding in these sections:

• Certifications/Training

Let's start with resume headlines.

Why Resume Headlines & Titles are Important for Digital Marketing Specialists:

Digital marketing specialist resume headline examples:, strong headlines.

Dynamic Digital Marketing Specialist with 4+ Years of Experience

Proven Track Record in Google Ads & Social Media Advertising

The good headlines demonstrate the accomplishments, successes, and qualifications of the digital marketing specialist within their specific field. It is clear that the candidate has 4+ years of experience and is proficient in Google Ads and Social Media Advertising.

Weak Headlines

Experienced Professional Looking for New Opportunity

4 Years of Digital Marketing Experience

The bad headlines are too generic: they’re focused on the experience of the candidate, but don’t give a comprehensive picture of their track record or unique skills. Moreover, they don’t signify the candidate’s expertise in digital marketing.

Writing an Exceptional Digital Marketing Specialist Resume Summary:

A resume summary is an important aspect of a Digital Marketing Specialist's resume, providing a brief yet impactful overview of their skills, experiences, and achievements in the field. As a Digital Marketing Specialist, your summary should highlight your expertise in executing digital marketing campaigns, analyzing marketing data, and utilizing digital marketing tools.

Here are a few tips for writing an effective summary for a Digital Marketing Specialist:

• Tailor the summary to the specific job you are applying for by focusing on the most relevant skills and experiences.
• Include quantifiable accomplishments, such as increasing website traffic, improving click-through rates, or launching successful social media campaigns.
• Use relevant industry terms and keywords to showcase your proficiency in the field and to make your resume stand out to both humans and applicant tracking systems (ATS).
• Keep the summary concise and straight to the point, around 4 sentences or less.
• Avoid using generic statements and cliches and make sure not to repeat information already included in other sections of your resume.

Digital Marketing Specialist Resume Summary Examples:

Strong summaries.

• Experienced Digital Marketing Specialist with 4 years of expertise in creating and executing digital marketing strategies. Proven track record of delivering successful campaigns, increasing website traffic, and improving brand visibility.
• Results-driven Digital Marketing Specialist with 4 years of experience in developing and executing digital marketing strategies. Skilled in creating content and campaigns, optimizing websites, and tracking website analytics.

Why these are strong:

• These summaries highlight the candidate's level of experience, specific skills, and accomplishments in the field of digital marketing. They demonstrate the candidate's ability to create and execute effective campaigns and optimize websites to improve brand visibility and website traffic.

Weak Summaries

• Experienced Digital Marketer with 4 years of experience in the industry. Worked on various digital marketing campaigns and initiatives. Experienced in paid advertising and website traffic.
• 4 years experience as a Digital Marketing Specialist. Responsible for creating and executing digital marketing campaigns.
• Experienced Digital Marketing Specialist with 4 years of experience. Skilled in developing content and campaigns.

Why these are weak:

• These summaries lack detail and do not provide any specific accomplishments or examples of how the candidate has contributed to successful projects. They also do not provide any insight into the candidate's specific skills and don't explain why they are a good fit for the role.

Resume Objective Examples for Digital Marketing Specialists:

Strong objectives.

To secure a Digital Marketing Specialist position in a fast-paced, results-driven environment where I can leverage my knowledge of SEO, PPC, and social media marketing to increase brand awareness, drive traffic and engagement, and boost sales and revenue.

As a recent graduate with a degree in Marketing and 1 year of experience in Digital Marketing, I am seeking a Digital Marketing Specialist role in a collaborative and innovative team where I can apply my skills and creativity to develop and execute effective digital marketing campaigns that achieve measurable results.

• They are specific and tailored to the job description and the company's values and goals. They clearly highlight the applicant's relevant skills, experiences, and achievements in SEO, PPC, and social media marketing. They demonstrate enthusiasm and a proactive approach to the role and the company. They emphasize the importance of increasing brand awareness, driving traffic and engagement, and boosting sales and revenue.

Weak Objectives

• To find a job in digital marketing.
• Looking for a Digital Marketing Specialist role in a company with good benefits.
• They are too generic and do not provide any specific details or goals.
• They do not differentiate the applicant from other candidates and do not highlight their unique strengths.
• They do not demonstrate any initiative or enthusiasm for the role or the company.
• They focus on the applicant's own needs and desires, rather than the needs of the employer.

Write a More Targeted Resume with AI

Speed up your resume creation process with the resume builder . generate tailored resume summaries in seconds., how to impress with your digital marketing specialist work experience:, best practices for your work experience section:.

• As a digital marketing specialist, your work experience is the crucial place in your resume to showcase your knowledge, demonstrate your skills, and most importantly, your achievements in the field.
• Choose the right experiences to showcase: When selecting experiences to include on your resume, it's important to highlight those that align with the specific role you're applying for. Look at the job description and identify the key skills and experiences required for the position. Then, select the relevant experiences from your work history that showcase your skills in those areas. For example, if the job requires expertise in social media marketing, include experiences where you managed social media campaigns, developed content calendars, and analyzed engagement metrics.
• Use action verbs to make your statements: impactful. Begin each bullet point with an action verb to make your statements more powerful and engaging. Action verbs add a sense of accomplishment to your statements, which helps to convey your abilities to the reader. Examples of action verbs to use in your work experiences include "created," "launched," "optimized," "monitored," "analyzed," and "reported."
• Emphasize accomplishments over tasks/duties: As a digital marketing specialist, it's important to focus on the value you brought to the organization and the impact your work had on the company's success. Use specific examples to demonstrate how your work positively impacted the organization, such as how you increased website traffic, generated leads, or improved conversion rates. Avoid simply listing your duties and responsibilities.
• Use metrics and numbers to showcase impact:
• To add credibility and substance to your statements, use metrics and numbers to show your impact on the business. For example, you can mention the percentage increase in website traffic due to your SEO work, the number of leads generated from your email campaigns, or the revenue generated from your social media ads. This will help demonstrate your ability to create effective strategies and execute them successfully.
• Keep it clear and concise:
• When writing your work experiences, keep them clear and concise. Avoid lengthy, convoluted sentences and focus on communicating your experience and accomplishments in a succinct and easy-to-read format. Use bullet points and white space to make your resume easy to scan quickly.
• Include other important details that might be relevant, including from professional development such as certifications, special trainings, or awards received.

Example Work Experiences for Digital Marketing Specialists:

Strong experiences.

Developed and executed comprehensive digital marketing strategies, resulting in a 25% increase in website traffic and a 35% increase in conversions.

Managed and optimised multiple PPC campaigns, driving a 50% increase in lead generation and a 40% decrease in cost per acquisition.

Collaborated with cross-functional teams to develop and launch targeted email campaigns, leading to a 35% increase in open rates and a 20% increase in click-through rates.

Created and implemented a successful influencer marketing program, resulting in a 40% increase in brand awareness and a 30% boost in sales.

Analyzed and reported on the effectiveness of digital marketing initiatives, leading to a 20% reduction in marketing spend and a 15% increase in ROI.

Developed and managed the company's social media presence, resulting in a 30% increase in engagement and a 25% increase in followers.

• Both of these experiences show tangible results and impact that the digital marketing specialist had on the companies they worked for. The use of metrics and statistics make the experiences more compelling and demonstrate the individual's ability to drive results through their work.

Weak Experiences

Assisted with social media posts and email campaigns.

Participated in weekly meetings with the marketing team.

Helped with the management of PPC campaigns."

Managed the company's social media accounts.

Created and sent out newsletters to the company's email list.

Assisted with the planning and execution of digital marketing campaigns.

• These experiences lack specific and impactful results. They simply list responsibilities and do not demonstrate the individual's ability to drive results or make a difference in their role. The experiences do not showcase the individual's skills or abilities in a compelling way, making it less likely for a hiring manager to be impressed.

Top Skills & Keywords for Digital Marketing Specialist Resumes:

Top hard & soft skills for digital marketing specialists, hard skills.

• Web Analytics
• Email Marketing/Campaign Management
• Content Writing/Copywriting
• Graphic Design
• Digital Advertising (Display, Remarketing, Paid Search)

Soft Skills

• Adaptability
• Strategic Thinking
• Interpersonal Skills
• Analytical Thinking
• Problem Solving
• Technical Acumen
• Organization

Go Above & Beyond with a Digital Marketing Specialist Cover Letter

Digital marketing specialist cover letter example: (based on resume).

Dear [Hiring Manager], As a Digital Marketing Specialist with [number] years of experience, I was thrilled to come across the opening at [Company Name]. With my proven track record of delivering measurable results through end-to-end execution of digital marketing campaigns, I am confident in my ability to contribute to your team's success. At my previous position, I led the execution of paid advertising campaigns which resulted in a 20% increase in new sign-ups and a 15% increase in conversion rates. In addition, I successfully implemented a new marketing automation system that reduced marketing costs by 15% and increased ROI by 20%. These achievements are a testament to my expertise in driving measurable results while delivering projects on-time and on-budget. I am experienced in developing and executing digital marketing strategies that result in increased website traffic, conversion rates, and social media engagement. My ability to collaborate with cross-functional teams and attention to detail are also key strengths that I bring to the table. Through my hard work, I have demonstrated a 25% decrease in errors while providing support to senior digital marketing specialists. I am excited about the prospect of joining your team and contributing to your growth and success.

Thank you for your time and consideration. Sincerely, [Your Name]

A cover letter is a valuable tool for any job seeker, and this is especially true for digital marketing specialists. Digital marketing is a highly competitive field, and a cover letter can help you stand out from other applicants. It can showcase your communication skills, highlight your relevant experience, and demonstrate your enthusiasm for the position.

While a resume provides a summary of your skills and experience, a cover letter allows you to personalize your application and connect with the hiring manager on a deeper level. It's an opportunity to tell your story, explain why you're passionate about digital marketing, and show how you can add value to the organization.

Here are some of the key reasons for pairing your digital marketing specialist resume with a cover letter:

• It demonstrates your communication skills: As a digital marketing specialist, communication is key. Your cover letter provides an opportunity to showcase your ability to write clearly and concisely, and to convey your ideas effectively.
• It shows your enthusiasm for the position: A well-written cover letter can demonstrate your passion for the role and the organization. This can make a big difference in the hiring manager's decision-making process.
• It highlights your relevant experience: Your cover letter allows you to explain how your skills and experience align with the requirements of the job. This can help the hiring manager understand why you're a good fit for the role.
• It sets you apart from other applicants: A well-crafted cover letter can help you stand out from other applicants who may have similar experience and qualifications.

We understand that writing a cover letter may seem daunting, but it doesn't have to be. Remember that the cover letter is an extension of your resume, so you can use the same format and content as your resume. It's also a chance to address any gaps or questions that the hiring manager may have after reading your resume.

Tips for aligning your cover letter with your resume:

• Use the same header as your resume: This will help the hiring manager identify your application as a complete package.
• Align the content of your cover letter with the requirements of the job: Use the job description as a guide to highlight your relevant skills and experience.
• Use keywords from the job posting: Incorporate relevant keywords from the job posting to help your application get past applicant tracking systems (ATS).
• Keep your cover letter concise and focused: Aim for one page and avoid repeating information from your resume.
• Proofread carefully: Errors in your cover letter can undermine your credibility, so make sure to proofread carefully before submitting your application.

Resume FAQs for Digital Marketing Specialists:

How long should i make my digital marketing specialist resume.

Digital Marketing Specialists should aim for their resume to be 1-2 pages in length. Too short can convey a lack of relevant experience and an incomplete story, while too long can be overwhelming and difficult to read. Ensure that you stick to the key messages, skills, and qualifications that are relevant to the specific job applied for, to keep the most important information front and center. When possible, link to further information or supporting documents to create an effective resume without excessive length.

What is the best way to format a Digital Marketing Specialist resume?

When formatting a Digital Marketing Specialist resume, it is important to highlight your key skills and experience which demonstrate how you can add value to the job. To make your resume stand out, use an organized layout with clear sections and succinct language, as well as an eye-catching summary at the top. Be sure to focus on relevant achievements and other key elements such as education and certifications that help make you desirable to potential employers. Finally, make sure to tailor the language of your resume to the particular job you are applying for to showcase your suitability.

Which Digital Marketing Specialist skills are most important to highlight in a resume?

Digital Marketing Specialists should consider emphasizing the following hard skills on their resume: 1. Analytics - Proficiency in analytics tools such as Google Analytics and Social Media Analytic tools. 2. SEO/SEM - Knowledge of SEO/SEM, including optimizing websites and campaigns for organic search and paid search campaigns. 3. Graphic Design - Fluency in graphic design software like Adobe Creative Suite, inMotion, and Canva. 4. Content Strategy - Ability to develop content strategies to attract and engagetarget audiences. 5. Paid Advertising - Proficiency in setting up and managing campaigns through Google Ads and other paid advertising platforms. 6. Social Media Management - Knowledge of social media tools and strategies for growing engagement and reach on social media platforms, such as Facebook, Twitter, Instagram, and YouTube. 7. Email Marketing - Proficiency in creating and managing email campaigns, metrics, and analytics. 8. Copywriting & Editing - Edit and write compelling copy for websites and social media posts.

How should you write a resume if you have no experience as a Digital Marketing Specialist?

If you have no experience as a Digital Marketing Specialist, focus on highlighting your transferable skills and relevant experience. Consider any marketing-related roles, such as a marketing intern or social media coordinator, and highlight the transferable skills you gained from these positions. Use metrics to demonstrate the success of any related projects, such as growth in website traffic or social media engagement. Consider taking on digital marketing projects on your own to gain hands-on experience and demonstrate your passion for the field. Highlight any relevant coursework or certifications you have that demonstrate your understanding of digital marketing concepts. Finally, tailor your resume to the specific job you are applying for and highlight how your transferable skills and relevant experience make you a strong candidate for the role.

Compare Your Digital Marketing Specialist Resume to a Job Description:

• Identify opportunities to further tailor your resume to the Digital Marketing Specialist job
• Improve your keyword usage to align your experience and skills with the position
• Uncover and address potential gaps in your resume that may be important to the hiring manager

Related Resumes for Digital Marketing Specialists:

Digital marketing specialist intern resume example, entry level digital marketing specialist resume example, experienced digital marketing specialist resume example, senior digital marketing specialist resume example, digital marketing specialist resume example, fresher digital marketing resume example, more resume guidance:.

Top 17 Digital Marketing Consultant Resume Objective Examples

Updated July 13, 2023 14 min read

A resume objective is a brief statement of your career goals and objectives that is included in the top section of your resume. It helps employers to quickly identify what position you are applying for and how your skills and experiences can benefit their organization. When writing a resume objective for a digital marketing consultant position, it’s important to focus on the specific skills required for the role such as SEO, web analytics, content creation, etc. Additionally, highlight any relevant accomplishments or certifications you have in digital marketing that demonstrate your expertise in this field. For example, you might write something like “Experienced digital marketing consultant with 5+ years of experience in SEO optimization and Google Analytics looking to leverage my skills to help XYZ Company reach its online marketing goals.” This concisely communicates both your qualifications for the role as well as your enthusiasm for contributing to the company’s success.

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Top 17 Digital Marketing Consultant Resume Objective Samples

• To leverage my expertise in digital marketing to help a company achieve its goals and objectives.
• To use my knowledge of digital marketing strategies to develop innovative campaigns that drive customer engagement and sales.
• To utilize my creative problem-solving skills to create effective solutions for clients’ digital marketing needs.
• To develop and implement comprehensive digital marketing plans that increase brand awareness, website traffic, and customer loyalty.
• To provide strategic guidance to companies on how to best utilize their online presence for maximum impact.
• To apply my analytical skills to track, measure, and optimize the performance of digital campaigns.
• To collaborate with other departments to ensure that all digital marketing efforts are properly integrated into the overall business strategy.
• To create engaging content that resonates with target audiences and drives conversions.
• To stay up-to-date on the latest trends in the industry and optimize campaigns accordingly.
• To build relationships with key stakeholders in order to gain insights into their needs and preferences.
• To manage multiple projects simultaneously while ensuring deadlines are met and quality standards are maintained.
• To develop an understanding of each client’s unique requirements in order to deliver tailored solutions that meet their specific needs.
• To identify new opportunities for growth by leveraging data-driven insights into consumer behavior.
• To lead cross-functional teams in developing high-performing campaigns across multiple channels including social media, email, search engine optimization (SEO), etc.
• To provide valuable feedback on existing initiatives in order to continuously improve results over time.
• To use my knowledge of analytics tools such as Google Analytics or Adobe Analytics to track campaign success metrics and ROI (return on investment).
• To work closely with clients to ensure they are satisfied with the results of their campaigns and continue working together for future success

How to Write a Digital Marketing Consultant Resume Objective

A digital marketing consultant resume objective should be concise, informative, and tailored to the job for which you are applying. The objective statement should highlight your skills and abilities that are relevant to the position and explain why you are the best candidate for the job. Writing an effective objective statement is key to getting noticed by potential employers and can help you stand out from other applicants.

Begin your objective by stating your professional title or area of expertise. This will give potential employers a clear indication of your qualifications and experience in digital marketing. For example, “Digital Marketing Consultant with five years of experience in SEO, content creation, social media management, and email campaigns”.

Next, highlight any special skills or unique experiences that make you an ideal candidate for the role. Focus on how these attributes can benefit the employer; for instance “Deep understanding of analytics tools such as Google Analytics and AdWords that enable me to track performance metrics and optimize campaigns”.

Finally, state what you are looking for in a new position and why you believe this company is the right fit for you. This could include such things as “seeking a challenging role where I can use my knowledge of digital marketing to help grow brand awareness” or “looking for an opportunity to contribute my creative ideas to a dynamic team environment”.

By crafting an effective digital marketing consultant resume objective, you will demonstrate to potential employers that you have the necessary qualifications and experience needed for the role. With this statement, employers will get a better idea of who you are as an individual as well as what value you can bring to their organization.

Related : What does a Digital Marketing Consultant do?

Key Skills to Highlight in Your Digital Marketing Consultant Resume Objective

As a digital marketing consultant, your resume objective should not only highlight your career goals but also showcase the key skills you possess that make you an ideal candidate for the job. These skills demonstrate your ability to perform and excel in the role, making them crucial components of your resume. This section will discuss the key skills that are highly valued in a digital marketing consultant's role and how to effectively highlight them in your resume objective. Whether it's SEO expertise, content creation, or data analysis, knowing what to emphasize can set you apart from other candidates.

A Digital Marketing Consultant needs to have expertise in Search Engine Optimization (SEO) as it is crucial for increasing a company's online presence. SEO involves optimizing websites to rank higher on search engine results pages, which can significantly increase the visibility of a company's products or services. This skill is essential in driving more organic traffic to websites, improving brand awareness, and ultimately boosting sales and revenue. Therefore, mentioning SEO skills in a resume objective would indicate the candidate's ability to effectively enhance a company's digital marketing efforts.

Search Engine Marketing (SEM) is a crucial skill for a Digital Marketing Consultant because it involves strategies to increase a website's visibility on search engine results pages through paid advertising. This can directly impact a company's online presence and sales. A consultant with SEM skills can effectively manage pay-per-click campaigns, optimize landing pages, conduct keyword research, and analyze performance data to improve future campaigns. Thus, mentioning this skill in a resume objective can highlight the candidate's ability to drive traffic and conversions, contributing to business growth.

3. Google Analytics

Understanding and utilizing Google Analytics is crucial for a Digital Marketing Consultant as it allows them to track and analyze data from various digital marketing campaigns. This skill is needed for a resume objective to show potential employers that the candidate can effectively measure the success of marketing strategies, understand user behavior, and make data-driven decisions to improve future campaigns. It also demonstrates that the candidate has a strong grasp of important digital tools necessary for modern marketing roles.

4. Social Media Advertising

A Digital Marketing Consultant needs to have the skill of Social Media Advertising as it is crucial in today's digital age. This skill demonstrates the ability to effectively utilize different social media platforms to advertise and promote a company's products or services, reach a wider audience, increase brand visibility, and boost sales. It also shows knowledge in targeting specific demographics, analyzing campaign performance, and adjusting strategies for optimal results. Including this skill in a resume objective can highlight one's proficiency in leveraging social media channels for marketing purposes, which is essential for businesses aiming to thrive in the online marketplace.

5. Content Marketing

A Digital Marketing Consultant needs to have a strong understanding of content marketing as it is a key component of digital marketing strategies. This skill is essential in creating and managing online content that engages target audiences, drives web traffic, generates leads, and increases brand awareness. Knowledge in content marketing also involves SEO and analytics which are critical in optimizing content for better visibility and performance. Including this skill in a resume objective demonstrates the ability to effectively use content to achieve business goals, making the candidate more appealing to potential employers.

6. Email Marketing

A Digital Marketing Consultant needs the skill of Email Marketing because it is a powerful tool for reaching and engaging with potential customers or clients. This skill involves creating effective email campaigns that promote a company's products or services, analyzing data to improve future campaigns, and maintaining relationships with customers. It demonstrates the consultant's ability to utilize digital platforms for marketing purposes, which is essential in today's technology-driven business environment. Additionally, it showcases their knowledge in targeting specific audiences, crafting compelling messages, and driving customer conversion - all crucial aspects in achieving a company's marketing objectives.

7. A/B Testing

A/B testing is a valuable skill for a Digital Marketing Consultant as it allows them to effectively test different marketing strategies and campaigns. Through A/B testing, they can compare two versions of a webpage, email, or other marketing asset to determine which performs better. This helps in making data-driven decisions, optimizing digital marketing efforts for better engagement and conversion rates. Including this skill in a resume objective shows potential employers that the candidate has the ability to improve marketing outcomes based on empirical evidence.

8. Conversion Optimization

Conversion Optimization is a crucial skill for a Digital Marketing Consultant as it directly impacts the effectiveness of marketing strategies. It involves understanding how to convert website visitors into customers, which is essential for driving revenue and achieving business goals. In the resume objective, highlighting this skill would indicate your ability to enhance the company's digital marketing efforts by improving conversion rates, thus contributing to increased sales and profitability. This skill also showcases your analytical abilities, strategic thinking, and understanding of user behavior - all valuable qualities in the field of digital marketing.

9. CRM Management

A Digital Marketing Consultant needs the skill of CRM (Customer Relationship Management) Management as they are responsible for developing and implementing digital marketing strategies to enhance a company's online presence, improve customer relationships, and boost sales. CRM Management involves understanding customer behaviors and preferences, tracking interactions with customers, analyzing data to improve customer service, and managing marketing campaigns. This skill is crucial in helping businesses attract new customers, retain existing ones, and maximize their lifetime value. Therefore, mentioning this skill in a resume objective would show potential employers that the candidate is capable of effectively managing customer relationships to drive business growth.

10. PPC Campaigns

A Digital Marketing Consultant needs the skill of managing PPC (Pay-Per-Click) Campaigns as it is a crucial part of online marketing strategies. This skill is needed for a resume objective to show potential employers that the candidate has the ability to effectively use paid advertising strategies to increase a company's online visibility, drive more traffic to their website, and ultimately boost sales. It demonstrates the candidate's knowledge in optimizing ad spend, targeting relevant audiences, and analyzing campaign performance, which are all key responsibilities in digital marketing roles.

In conclusion, your digital marketing consultant resume objective should effectively highlight your key skills in a concise and compelling manner. This not only helps to set you apart from other candidates but also provides potential employers with an insight into your capabilities and expertise in the field of digital marketing. Remember, the objective is your first opportunity to make a strong impression, so ensure it accurately reflects your proficiency and potential as a digital marketing consultant.

Related : Digital Marketing Consultant Skills: Definition and Examples

Common Mistakes When Writing a Digital Marketing Consultant Resume Objective

Writing a resume is an important part of applying for any job, and it is especially crucial when applying for a digital marketing consultant position. A well-crafted resume objective can help you stand out from the competition and make sure that your skills and experience are noticed by potential employers. Unfortunately, many job seekers make mistakes when writing their resume objectives, which can have serious repercussions on their chances of getting hired. In this essay, we will discuss some of the most common mistakes made when crafting a digital marketing consultant resume objective.

One of the biggest mistakes made in writing a digital marketing consultant resume objective is to be too general or vague. Instead of simply stating what kind of job you want, your objective should clearly articulate what unique skills and experiences you bring to the table – this will help employers understand why they should hire you over someone else. Additionally, avoid using overly generic phrases such as “seeking a challenging position” or “looking for an opportunity to grow”; these statements don’t tell the employer anything about who you are or why they should hire you.

Another mistake commonly made in writing a digital marketing consultant resume objective is failing to focus on the specific role being applied for. Your objective should not only mention your relevant experience but also explain how it makes you an ideal candidate for the particular role being applied for – this will show employers that you have put thought into your application and demonstrate that you understand what is expected from them in terms of performance. Additionally, avoid including irrelevant information that does not relate to the job; this will only distract from your core message and weaken your overall application.

Finally, many people make the mistake of using jargon or buzzwords in their digital marketing consultant resume objectives without fully understanding their meaning or context. While it may seem like a good idea to include industry-specific terminology in order to appear knowledgeable, doing so without proper understanding can backfire – instead of coming off as experienced and professional, it could give off an impression that you are trying too hard or don’t know what you are talking about. It is better to use simple language and focus on conveying your qualifications effectively than relying heavily on technical terms that may not be understood by all readers.

Overall, crafting an effective digital marketing consultant resume objective requires careful consideration and attention to detail – avoiding these common mistakes can go a long way towards ensuring that your application stands out from the crowd and gets noticed by potential employers.

Related : Digital Marketing Consultant Resume Examples

The right resume objective for a digital marketing consultant should focus on the applicant's strengths and qualifications to help a company achieve its goals, while the wrong resume objective might be too generic and not specific enough to demonstrate how they can contribute to the success of the organization.

Editorial staff

Brenna Goyette

Brenna is a certified professional resume writer, career expert, and the content manager of the ResumeCat team. She has a background in corporate recruiting and human resources and has been writing resumes for over 10 years. Brenna has experience in recruiting for tech, finance, and marketing roles and has a passion for helping people find their dream jobs. She creates expert resources to help job seekers write the best resumes and cover letters, land the job, and succeed in the workplace.

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24 Digital Marketing Resume Examples - Here's What Works In 2024

In today’s competitive job market, you need a strong resume to stand out from the candidate pool and impress both recruiters and hiring managers. you will want to tailor your resume specifically to the job that you are applying for with relevant keywords, action verbs, and transferable skills. here are seven digital marketing templates to help you jumpstart your resume in 2023..

Digital marketers are specialists in all things marketing; especially in relation to digital platforms like social media digital advertising, and more. They provide creative solutions to help clients recreate their brand to increase awareness of the company and drive sales. Digital marketers will also analyze market trends and identify target audiences as a first step to launching a successful marketing campaign. The job outlook for digital marketers is estimated to be a 6% increase from 2019 to 2029, which is an increase in over 18,000 jobs. As more companies go digital and as technology becomes more prevalent, the demand for digital marketers will continue to rise. The newest generation of consumers called Gen-Z are well-known for their social media usage and social media will continue to be one of the largest areas of opportunity for marketing. With that being said, let’s take a look at what successful digital marketing resumes look like in 2023. We will examine seven different templates with different digital marketing positions that leverage your work history and education. Then, we’ll review a list of action verbs to complement your experience and a list of common hard skills that recruiters want in digital marketing candidates.

Digital Marketing Resume Templates

Jump to a template:

• Digital Marketing Specialist
• Entry Level Digital Marketing
• Digital Marketing Director
• Digital Marketing Analyst
• Digital Marketing Manager
• Senior Digital Marketing Manager
• Marketing Director
• Digital Marketing Coordinator
• Digital Marketing Intern
• Digital Marketing Strategist
• Email Marketing Specialist

Jump to a resource:

• Keywords for Digital Marketing Resumes

Digital Marketing Resume Tips

• Action Verbs to Use
• Bullet Points on Digital Marketing Resumes
• Frequently Asked Questions
• Related Marketing Resumes

Get advice on each section of your resume:

Template 1 of 24: Digital Marketing Specialist Resume Example

A digital marketing specialist is a professional who helps organizations increase their online visibility, generate more traffic, and eventually increase their profit. They use multiple strategies, including search engine optimization, copywriting, email marketing, influencer marketing, user-generated content, and paid advertising. This is a role that requires a lot of market research and evaluation, so it’s important to highlight your data analytic skills on your resume.

We're just getting the template ready for you, just a second left.

Tips to help you write your Digital Marketing Specialist resume in 2024

   highlight your marketing automation skills on your resume..

Marketing automation software is used for reducing repetitive tasks and taking some weight off the digital marketer’s shoulder. These tools optimize marketing campaigns including email marketing, content management, audience segmentation, etc. This way, digital marketers can focus on more relevant tasks such as marketing analysis and strategic planning.

   Mention your knowledge of user experience design.

User experience is the process of evaluating and enhancing users’ interaction with a brand, product, or service. Digital marketers use UX to improve the target audience’s perspective of a brand or website. This helps them improve the product’s aesthetic, functionality, and experience.

Skills you can include on your Digital Marketing Specialist resume

Template 2 of 24: digital marketing specialist resume example.

As an experienced digital marketing specialist, make sure to highlight your successful projects and marketing experience in previous positions. This is a general digital marketing specialist template that demonstrates a well-rounded grasp of best marketing practices with a variety of relevant hard skills and numeric accomplishments that show the recruiter what you can do.

   Quantify your achievements and projects

As a digital marketing specialist, you are responsible for driving traffic. Sharing specific numbers of the results of your work gives the recruiter hard numbers to picture what you can do for their company. This resume template offers key examples like “increased monthly organic website traffic by 35%” (numeric achievement) and then explicitly states what digital marketing strategies they used.

   List your relevant hard skills for marketing

Hard skills for digital marketing specialists are specifically related to data analysis to understand and act on market trends, as well as the ability to use creative software such as Adobe Creative Suite and Illustrator. You’ll want to make sure to cross-reference the job description and only list skills that you are truly familiar with.

Template 3 of 24: Digital Marketing Specialist Resume Example

Digital marketing specialists are responsible for planning and carrying out marketing campaigns as well as analyzing and reporting data. Although this role is less senior than a management position, it still usually requires some prior experience within digital marketing. Your resume should highlight successful digital marketing campaigns you’ve run at past jobs. Make sure to also mention your relevant hard skills in your skills section, as shown in this resume.

   Quantifies achievements with specific metrics

Whenever possible, use specific numbers to quantify the results you achieved through your past digital marketing campaigns. Saying that you “increased monthly organic website traffic by 35%” or “achieved a 91% lead-form submissions increase” shows hiring managers what you are capable of achieving for their company.

   Prominent skills section showcases technical abilities

You’ll typically need at least some technical skills to become a digital marketing professional. You might need to use software for marketing automation, graphic design, and analytics in your day-to-day job -- so be sure to list these hard skills prominently on your resume.

Template 4 of 24: Entry Level Digital Marketing Resume Example

As an entry-level digital marketing professional, you'll be entering a dynamic and ever-evolving field that offers diverse opportunities to create and execute online marketing campaigns. To land that first job, it's essential to understand the industry trends and tailor your resume to showcase your abilities in line with the specific needs of each company. In recent years, there has been a growing emphasis on data-driven strategies and the importance of content marketing, so demonstrating your familiarity and skills in these areas can be a huge plus on your resume. Additionally, highlighting your adaptability and eagerness to learn new skills will show employers that you're ready to grow with the industry. Since you're applying for an entry-level role, employers will be more interested in your potential rather than an extensive work history. This means your resume should focus on your digital marketing skills, knowledge, and any relevant projects or internships you've completed. Remember to connect these experiences to the specific job requirements and emphasize your ability to quickly learn and adapt to new marketing tools and trends, as this is crucial for success in the digital marketing world.

Tips to help you write your Entry Level Digital Marketing resume in 2024

   showcase your relevant projects and internships.

As an entry-level applicant, it's important to focus on the projects and internships you've completed that demonstrate your digital marketing skills. Describe your role in these projects, the results you achieved, and how they relate to the job you're applying for.

   Highlight data-driven and content marketing skills

Since the digital marketing field is increasingly focused on data-driven strategies and content marketing, emphasize your skills in data analysis and content creation. This could include experience in Google Analytics, A/B testing, social media content creation, or blog writing.

Skills you can include on your Entry Level Digital Marketing resume

Template 5 of 24: entry level digital marketing resume example.

If you lack work experience but are trying to gain more in your next job, the entry level digital marketing resume is for you. You’ll want to supplement your work experience through internships with your education, alongside any relevant extracurricular activities and projects that you accomplished while in school. Skills related to digital marketing and certifications will further help you to demonstrate a strong educational background for the role.

   Focus on your education section and list it first

Since this role is an entry level position, you will want to leverage your relevant education. This template lists a major in marketing and a minor in psychology; the minor is still relevant, as marketing can utilize psychology to make the product or services more appealing to the consumer depending on phrasing, product placement, use of colors, and more.

   Showcase completed projects related to marketing

As a student or recent graduate, you may only have internships as your primary work experience. Discussing additional marketing projects that you completed while in school shows a strong dedication to your craft, especially in volunteer positions. For example, you’ll want to mention if you managed the social media for a non-profit organization or increased engagement on social media platforms.

Template 6 of 24: Digital Marketing Director Resume Example

Digital marketing is a fast growing field that focuses on utilizing web-based tools and software to enhance lead generation, audience targeting, brand awareness and more. A digital marketing director is responsible for assessing a company’s goals and building a digital marketing plan for them. The digital marketing director will create the marketing plan, as well as oversee its implementation, and monitor data to ensure it’s producing the anticipated results. A digital marketing director typically oversees a team of junior digital marketers, who they are responsible for managing and delegating tasks to. For this role, hiring managers will be looking for someone with a degree in marketing, communications, or another related field. A master’s is not required, however, a master’s in marketing can help you land a senior role in digital marketing. More importantly, hiring managers will want someone with foundational experience in digital marketing. An ideal candidate typically has at least 2 years of digital marketing experience and specific technical skills such as being certified in GoogleAds, experience leveraging search engine optimization, and more.

Tips to help you write your Digital Marketing Director resume in 2024

   get certified in google adwords to stand out as a digital marketing director.

Google is a robust tool for digital marketers who use it effectively. Hiring managers want a candidate with experience effectively utilizing Google’s advertising platform. If you don’t have much experience with implementing Google AdWords, you can take the certification course. Upon completion you’ll have a new credential on your resume that will catch the eye of hiring managers.

   Show transferable skills in digital marketing from previous roles

If you have assisted with or individually implemented digital marketing strategies in previous roles, it’s important to highlight this. There are a variety of experiences you should note, including any experience managing or creating social media content, analyzing social media data, utilizing email marketing campaign tools, and more. This will show hiring managers you understand how to implement these digital tools.

Skills you can include on your Digital Marketing Director resume

Template 7 of 24: digital marketing director resume example.

Digital marketing directors are not just specialists, but also leaders of the marketing department. You’ll be responsible for directing the vision of the company’s marketing campaign, developing new strategies to increase engagement and generating traffic for the company’s website. The ability to analyze performance of previous marketing campaigns is a must and this role often requires 5+ years of leadership experience.

   Highlight your leadership and management experience

As a director, you should have professional experience with effectively leading and managing teams. The question that recruiters want to know is: how were you effective? You’ll want to combine action verbs and numbers here to stand out. A great example this resume uses is “recruited, hired, and trained 25+ marketing and sales specialists, improving overall sales by 20%.”

   Emphasize meeting sales goals and increased revenue

As a digital marketing director, your ultimate goal is to generate as much revenue as possible and surpass sales goals by persuading more people to buy your company’s product or service with your marketing expertise. If you have a track record of achieving or overachieving previous sales, you’ll want to mention it with an estimated figure or percentage.

Template 8 of 24: Digital Marketing Analyst Resume Example

A digital marketing analyst helps businesses improve their marketing campaigns by making data-backed decisions. They conduct market research with statistics and analyze trends to develop more informed strategies. Therefore, it is essential to highlight your strategic approach on your resume by mentioning successful marketing projects on your resume.

Tips to help you write your Digital Marketing Analyst resume in 2024

   mention the marketing analytic tools you use on your resume..

Digital marketing analysts use different tools to analyze trends, such as Google Analytics or SEMrush. However, there are numerous marketing analytic platforms out there. You should mention the ones you are familiar with. Yet, it’s also a good idea to check if your potential employer requires you to work with a particular tool.

   Showcase your data visualization skills.

After conducting your research and getting the results, you should communicate these outcomes to the stakeholders or the marketing team. However, it is a great idea to use data visualization techniques to illustrate the results. You can use charts, graphics, and even storytelling videos to back up your presentation.

Skills you can include on your Digital Marketing Analyst resume

Template 9 of 24: digital marketing analyst resume example.

As a digital marketing analyst, you specialize in analyzing data, marketing metrics, and more. This is one option for a career path from a generalized digital marketing specialist, especially if you don’t want to go into management yet or at all. Make sure you emphasize your transferable analysis skills and experiences making informed decisions based on data to show what you can bring to the table.

   Showcase your abilities with data analysis

Since the digital marketing analyst focuses more on data analysis and implementing changes based on market trends, you’ll want to highlight your proficiency with both researching, analyzing, and making informed decisions. This can be done with both your listed hard skills and your work experience combined. Using numbers is crucial to quantify your experience and results of your work.

   Tailor your resume with relevant keywords

Beyond focusing your resume on your proficiency in data analysis, you’ll want to use relevant keywords in the job description. This may include terms like “SEO,” “digital ads,” “retention analysis,” “digital optimization,” and more than hard skills. A digital marketing analyst is more niche than general digital marketing, and you want to show that you know what you’re talking about.

Template 10 of 24: Digital Marketing Manager Resume Example

There are different forms of traditional marketing, but your potential employer might be focused on a marketer that feels comfortable in the online arena. Therefore, it is ideal to tailor your resume to digital the digital marketing industry. This includes skills like SEO, email marketing, website analytics, and social media management.

Tips to help you write your Digital Marketing Manager resume in 2024

   improve your chances of getting noticed by using keywords..

Think of your resume as a website where you place your content. Most resumes will go through scanning platforms also called Applicant Tracking System. And most of them get lost in the process because they were not optimized with keywords. By adding relevant keywords you are increasing your visibility in the job hunt. These keywords can be marketing skills or techniques you can include on your resume.

   Maintain a good readability score.

There is a reason why readability plays a huge role in search engine optimization. Users won’t be engaged in content that is hard to read. That’s why search engines prioritize content with positive readability scores. The same thing can be applied to your resume. Recruiters might ignore your resume if it’s hard to read. That’s why it is important to distribute your work experience content into bullet points and use action verbs that’ll help you write more concise phrases.

Skills you can include on your Digital Marketing Manager resume

Template 11 of 24: digital marketing manager resume example.

A digital marketing manager oversees and leads the marketing team. They are responsible for determining the project’s standards, delegating tasks, providing feedback, and using data analytics for strategic planning. They can work in a wide variety of industries to help their organization generate more sales and donations, or get a particular community’s interest. Since this is a senior-level position, your resume should demonstrate extensive expertise in marketing projects.

   Highlight your project management skills on your resume.

This is a role that combines marketing expertise with management duties, so it’s crucial to highlight our project management skills on your resume. Your potential employer might want to know if you are qualified to lead and guide a marketing team toward its goals.

   Demonstrate your familiarity with Agile principles on your resume.

According to the 4th Annual State of Agile Marketing Report, 51 percent of marketing teams used Agile principles in their operations. Agile helps teams stay on top of their backlog by prioritizing tasks and dividing them into a manageable workload.

Template 12 of 24: Digital Marketing Manager Resume Example

Digital marketing managers are a key part of leadership in digital marketing, above digital marketers and under digital marketing directors. They’re leaders and experts in the digital marketing space, including content, email, social media, and mobile marketing. They develop and implement marketing campaigns on digital platforms in order to promote a company’s brand, products, and services. Experience with digital marketing and managing a team are a must for this role.

   Show your ability to manage budgets

Digital marketing managers are not only responsible for managing people, but also budgets. The ability to effectively complete projects within financial constraints saves the company money, and ultimately in a business you want to have the highest rate of return that you can. An example would be “Maintained cost-saving rates at 60%, saving up to $1.1 million per year.”

   Emphasize your sales abilities

Marketing is key to driving more sales. If you have experience increasing traffic, engagement, and ultimately landing more sales for the company, you should take the time to highlight your experience. For example, you’ve generated a 5% increase in the company’s baseline profit due to the changes you’ve made with digital ads, social media campaigns, and more. Show it off!

Template 13 of 24: Digital Marketing Manager Resume Example

A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.

   Skills section lists digital marketing hard skills

Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.

   Describes digital marketing accomplishments using clear action verbs

Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.

Template 14 of 24: Senior Digital Marketing Manager Resume Example

As a Senior Digital Marketing Manager, you're the brain behind the brand's online presence. Keeping up with the ever-changing digital landscape, foreseeing trends and pivoting the strategy accordingly is crucial. Lately, proficiency in data analysis, performance tracking, SEO, and content management has been highly sought after by companies. With high competition in the job market, your resume needs to demonstrate not only your skills but also your ability to drive tangible results and lead marketing initiatives. Your future employer doesn't simply want a digital marketing expert—they want a proactive leader. Show them you're up-to-date with regulations like GDPR and CCPA, which have dramatically shifted the digital marketing landscape. Your resume should reflect that you're not just a marketer, but an informed decision-maker who understands legislation and ethical considerations.

Tips to help you write your Senior Digital Marketing Manager resume in 2024

   highlight your analytical skills.

Companies are data-driven these days, so a senior digital marketing manager with strong analytical skills gets the nod. Show your proficiency in using analytical tools like Google Analytics, and give examples of how data interpretation has benefited your previous marketing campaigns.

   Show your leadership abilities

As a senior manager, you'll be handling a team. Your resume should underline your leadership skills. Mention team sizes you've managed, projects you've led to success, and how your leadership improved the team's performance.

Skills you can include on your Senior Digital Marketing Manager resume

Template 15 of 24: senior digital marketing manager resume example.

The senior digital marketing manager is the next step above the digital marketing manager, and underneath a digital marketing director on the leadership ladder. As a senior digital marketing manager, you have numerous years of experience as a digital marketing manager. Directing marketing campaigns, managing budgets, and leading digital marketing teams are all second nature to you.

   Highlight your promotions throughout your work history

As a senior digital marketing manager, you’ll want to show your climb on the career ladder to leadership during your work experience. This resume template shows transitioning from Marketing Coordinator to Social Media Specialist, and ultimately Digital Marketing Lead at Third Company. This history shows a steady promotion over the course of six and a half years, demonstrating professional growth.

   Strong section of hard skills relevant to digital marketing

Senior digital marketing managers are expected to be experts at their craft. You’ll want to show how you stand out from the competition with clearly defined hard skills that are highly desired in the digital marketing world. This resume template uses skills like Adobe Photoshop, B2B marketing, and SEO & SEM to show their familiarity with what modern companies want.

Template 16 of 24: Marketing Director Resume Example

A marketing director is someone who is responsible for overseeing the creation, implementation, and monitoring of all marketing campaigns in a company. As such, they are experienced marketing professionals who have knowledge of digital marketing, advertising, and event marketing. The marketing director must analyze data to create marketing plans based on a company’s current performance and desired goals. They also must lead a team of midlevel marketers in executing the campaign successfully. When recruiting for this role, hiring managers will be looking for someone with proven marketing and leadership experience, as well as relevant technical skills. Most candidates for the role have a bachelor's degree in marketing or communications. A master’s degree can help make your resume more competitive. To land this role, candidates usually need at least three years of previous marketing experience, and technical skills in branding, advertising, and digital marketing.

Tips to help you write your Marketing Director resume in 2024

   show your proficiency with differing marketing techniques.

There are many techniques marketers can deploy depending on a company’s needs. Since the marketing director is responsible for inventing all campaigns, hiring managers will want someone with expansive knowledge. On your resume, try not to focus on a singular marketing concept. For example, if you're currently in digital marketing, you’ll want to highlight experiences you’ve had with different campaigns like direct mail. It’ll show hiring managers you're well-versed in a variety of tactics.

   Highlight your leadership skills that relate to being a marketing director

The marketing director typically oversees a department of entry-level and mid-level marketers. Since the marketing director is responsible for managing employees to ensure campaigns are executed correctly, hiring managers will be looking for a candidate with stellar leadership skills. If you’ve been able to effectively lead a team, you should highlight your success. If you haven’t yet had the opportunity to lead a team, try to highlight experiences where you lead a project or trained new hires.

Skills you can include on your Marketing Director resume

Template 17 of 24: marketing director resume example.

Besides digital marketing directors, there are also traditional marketing directors who dabble both in the online space and in-person. This may include coordinating marketing campaigns for product launches, events to promote the product or service, and overseeing relationships with the public and marketing vendors. They lead their team and successfully complete projects within the set deadline and budget, while conducting market research.

   Show longevity in your roles

As a marketing director, you are a key player in the company’s marketing department and should be a resource of all things marketing. Prospective employers may be wary if you have a short history at a job, as they don’t want to be replacing a director of the department anytime soon. Don’t forget to show promotion in your roles too!

   Emphasize your project management skills and experience

Executing marketing campaigns requires project management experience; both in starting the project and successfully finishing it with results. Make sure to talk about any relevant marketing projects with what scale they were, the budget, the results, and within what timeframe. The details help the recruiter to create a complete picture of what you did and what you can do.

Template 18 of 24: Marketing Director Resume Example

If you’re an outstanding leader with years of marketing and management experience, you may have your sights set on becoming a marketing director. Most professionals spend 5-10 years in various marketing jobs before advancing to a director position. When you’re applying for this job, your resume should show that you’ve excelled in past marketing roles and that you’ve been successful as a manager.

   Emphasizes professional growth through promotions in marketing roles

If you’ve advanced to more senior positions at previous companies, make sure to point out those promotions on your resume. Showing how you stepped up to greater levels of responsibility and seniority in past jobs speaks to your leadership abilities.

   Uses marketing-focused action verbs to describe achievements

For a senior leadership role, your resume needs to show that you are an excellent manager and leader of people. Choose strong action verbs such as “improved”, “negotiated”, and “managed” to highlight your initiative and ability to make sound decisions for the benefit of your past companies.

Template 19 of 24: Digital Marketing Coordinator Resume Example

This professional is in charge of the company’s marketing strategy on its digital platforms. These platforms might include social media platforms, websites, emails, etc. Your tasks may include handling the social media accounts, creating digital marketing campaigns, coordinating the execution of those campaigns, and analyzing the success of digital marketing efforts, among others. Recruiters expect to see at least a bachelor’s degree in marketing or a relevant field and should have at least some professional experience in the digital marketing space. Here is a resume sample.

Tips to help you write your Digital Marketing Coordinator resume in 2024

   get digital marketing-related certifications..

Show recruiters that you are especially skilled in digital marketing by getting digital marketing-related certification. This applicant has two impressive Google marketing certifications.

   Show experience in various digital marketing platforms and mediums.

It may be tempting to only include your social media marketing experience because it is a very popular part of digital marketing. But don’t forget to include your experience marketing with other digital mediums like websites and emails.

Skills you can include on your Digital Marketing Coordinator resume

Template 20 of 24: digital marketing intern resume example.

Embarking on a career as a Digital Marketing Intern is an exciting journey, filled with opportunities to hone your skills in a real-world setting. This role often entails getting hands-on with various digital marketing tools and platforms, and utilizing data-driven strategies to boost a company's online presence. The landscape is shifting towards an increased focus on digital content, SEO, and social media outreach, so it's crucial that your resume reflects your proficiency and passion for these areas. It’s a door into a fast-paced industry, and putting together a compelling resume can make getting your foot in the door a lot easier. Since digital marketing is a broad field with various specializations, your resume needs to be tailored precisely to the role you're seeking. An intern's resume is different from a seasoned professional's one: it's not all about the years of experience, but about the relevant courses, your understanding of digital marketing strategies, and real-life projects where you've applied your knowledge. Make it less about ticking boxes and more about a narrative of your passion for digital marketing and how you have geared your studies and projects towards that.

Tips to help you write your Digital Marketing Intern resume in 2024

   showcase certifications and relevant courses.

As an intern, you might not have much work experience to display. Therefore, highlight relevant courses, workshops, or certifications that you've completed. These could include Google Ads certification, a course on SEO, or a digital marketing workshop. This demonstrates your dedication and proactive learning attitude.

   Include Real-life Projects and Achievements

If you've executed a successful social media campaign for a college event, or optimized a website as part of a project, include these in your resume. Real-life applications of your knowledge show hiring managers you're ready to hit the ground running.

Skills you can include on your Digital Marketing Intern resume

Template 21 of 24: digital marketing intern resume example.

This is an entry-level position for those wishing to enter the digital marketing profession. You will generally be assisting more established digital marketers with their tasks and campaigns. This may include you helping develop campaigns or executing the campaigns. Some companies require you to be enrolled in a degree program to qualify for this position while others accept recent graduates. This position may also be paid or unpaid depending on the company. Recruiters will be looking for knowledge in digital marketing and any relevant experience.

   Use action verbs that emphasize your team skills.

As an intern, you will almost always be working within a team or with a superior. Show recruiters that you are a great team player by using teamwork action verbs like ‘collaborated’ and ‘assisted’.

   Include previous related experience.

Even if you don’t have experience as a digital marketer, you might have experience in a field that has transferable skills. Fields like design, sales, or I.T. would be preferred.

Template 22 of 24: Digital Marketing Strategist Resume Example

Digital marketing strategist is another term for a digital strategist. A digital strategist’s job goes beyond social media, they must also be proficient in SEO techniques to generate traffic for the organization’s websites. A good way to boost your digital marketing strategist resume is by including relevant certifications.

Tips to help you write your Digital Marketing Strategist resume in 2024

   highlight your tech savviness..

As a digital strategist, you must be tech-savvy, especially because you are working with digital tools. You must feel comfortable in the digital arena. It is important for you to become a fast learner because digital tools and algorithms are constantly changing.

   Mention your time management skills.

Digital strategists often work under thigh schedules and need to be able to perform well even under pressure. That’s why it is crucial to mention your time management skills in your digital strategist resume.

Skills you can include on your Digital Marketing Strategist resume

Template 23 of 24: digital marketing strategist resume example.

As the name suggests, these professionals develop digital marketing campaigns and support teams to execute the campaigns effectively. They are in charge of the company’s digital marketing strategy. Not only do you have to be a digital marketing expert to thrive in this position, but you also need to understand the ever-evolving digital landscape and be able to analyze your competition in order to create campaigns that put your company one step ahead. You may be hired as a full-time employee for this role or as a consultant, so take time to consider which form of employment works best for your goals. Here is a strong digital marketing strategist resume sample. Take a look.

   Use metrics to show the success of your strategies.

To attract recruiters, you need to show that your previous strategies have been successful and effective. An easy way to show this is by using metrics to list successes like increased conversion rates and increased organic traffic.

   Show experience working with different digital marketing mediums.

In this position, you will be creating strategies for different digital mediums. These may include social media, websites, blogs, emails, etc. Ensure your resume shows that you have had experience with multiple mediums of digital mediums like this applicant has.

Template 24 of 24: Email Marketing Specialist Resume Example

As an Email Marketing Specialist, your core role is to manage various email campaigns and ensure they align with the company's brand identity. This industry is rapidly evolving, with an increasing focus on personalization and automation. With companies seeking specialists well-versed in CRM platforms and email automation tools, your resume should showcase your proficiency in these areas alongside your ability to design engaging email campaigns. Companies appreciate individuals who can stay abreast of the latest marketing trends and effectively apply them to their campaigns. So remember, your resume should present you as an innovative, tech-savvy professional who can deliver tangible results.

Tips to help you write your Email Marketing Specialist resume in 2024

   include specific crm and automation platform expertise.

As this role is heavily dependent on CRM platforms and email automation tools, mention specific ones you have experience with, like MailChimp or ActiveCampaign. Employers prefer candidates already familiar with the tools they use.

   Showcase your data-driven approach

Prove you're a master of analytics. Include the metrics you've driven in previous roles. For instance, increased open rates or click-through rates. It's important to show employers that you understand the importance of tracking data and using it to inform strategy.

Skills you can include on your Email Marketing Specialist resume

As a hiring manager who has recruited for digital marketing roles at top companies like Google, Facebook, and Amazon, I've seen countless resumes over the years. The best ones always stand out by effectively showcasing the candidate's skills, experience, and impact in the field. In this article, we'll share some tips to help you create a strong digital marketing resume that will catch the attention of recruiters and hiring managers.

   Highlight your digital marketing skills

Make sure to showcase your relevant digital marketing skills throughout your resume. This can include:

• SEO (search engine optimization)
• PPC (pay-per-click) advertising
• Email marketing
• Social media marketing
• Content marketing
• Web analytics

Don't just list the skills; provide specific examples of how you've used them to drive results. For instance:

• Managed a $50,000 monthly PPC budget, increasing conversions by 30% while reducing cost per acquisition by 15%
• Grew organic search traffic by 150% year-over-year through targeted SEO strategies

   Quantify your impact with metrics

Whenever possible, use metrics to quantify the impact of your work. This helps hiring managers understand the value you can bring to their organization. Instead of saying:

• Managed social media accounts for the company

Try something like:

• Grew Facebook follower count by 200% and increased engagement rate by 50% through targeted content and paid promotion

Other examples of metrics to include:

• Conversion rates
• Click-through rates (CTR)
• Return on ad spend (ROAS)
• Email open and click rates

   Tailor your resume to the job description

Customize your resume for each job you apply to by aligning your skills and experience with the requirements listed in the job description. This shows the hiring manager that you're a good fit for the specific role.

For example, if the job description emphasizes email marketing experience, make sure to highlight your relevant skills and achievements in that area, such as:

• Developed and executed email campaigns that increased sales by 25%
• Implemented email segmentation strategies that improved open rates by 40%

   Include relevant certifications and training

Showcase any relevant certifications or training you've completed to demonstrate your expertise and commitment to staying up-to-date in the field. Some examples include:

• Google Analytics Individual Qualification (GAIQ)
• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification
• Google Ads Certification

These certifications not only validate your skills but also show that you're proactive about your professional development.

   Demonstrate your knowledge of marketing tools

Highlight your proficiency with popular digital marketing tools and platforms, such as:

• Google Analytics
• Facebook Ads Manager

Showing that you're well-versed in these tools can make you a more attractive candidate, as it demonstrates your ability to hit the ground running in a new role.

   Showcase your non-traditional experience

Don't limit your resume to only paid work experience. If you've worked on personal projects, volunteered, or completed internships related to digital marketing, include them as well. This can be especially helpful for entry-level candidates or those transitioning into the field.

For example:

• Managed social media accounts for a local non-profit, increasing follower count by 50% and driving a 20% increase in donations
• Completed a digital marketing internship at XYZ Agency, assisting with SEO research and content creation

These experiences demonstrate your practical skills and passion for the field, even if they weren't part of a traditional job.

Writing Your Digital Marketing Resume: Section By Section

  header, 1. put your name first and make it stand out.

Begin your header with your full name, and consider using a slightly larger font size than the rest of your resume to make it prominent. Avoid nicknames or abbreviations.

Compare these two examples:

Using your full name looks more professional and ensures the hiring manager knows exactly who you are.

2. Include key contact details

After your name, include your primary contact details:

• Phone number
• Email address
• Location (City, State)
• LinkedIn profile URL (optional)

Make sure your email address is professional, ideally [email protected] . Avoid outdated domains like AOL or Hotmail that may make you appear out-of-touch with current digital trends, which is crucial in digital marketing.

John Smith New York, NY | 212-555-1234 | [email protected] | linkedin.com/in/johnsmith

3. Optionally include a targeted title

If you're applying for a specific digital marketing position, consider adding a targeted title below your name that matches the job description. This quickly conveys to the employer that you're a relevant candidate.

• John Smith Digital Marketing Specialist
• Jane Doe Senior Digital Marketing Manager

Keep your title concise and targeted. Avoid keyword-stuffing or listing multiple unrelated titles.

  Summary

While a resume summary is optional, it can be a strategic way to provide additional context about your career and highlight key skills that are relevant to the digital marketing roles you are targeting. Avoid using an objective statement, which is an outdated approach that focuses on your own goals rather than how you can contribute to the company.

When writing your summary, be sure to tailor it to the specific digital marketing positions you are applying for by showcasing relevant skills, experience and accomplishments. Keep it concise and impactful.

To learn how to write an effective resume summary for your Digital Marketing resume, or figure out if you need one, please read Digital Marketing Resume Summary Examples , or Digital Marketing Resume Objective Examples .

1. Showcase your digital marketing expertise

Many candidates make the mistake of being too generic in their summary, with statements like:

• Digital marketing professional with 5+ years of experience in various marketing functions.
• Results-driven marketer with a proven track record of success.

Instead, highlight the specific digital marketing domains where you have deep expertise and experience, and tie them to the target roles you are applying for, such as:

• Digital marketing specialist with 5+ years of experience driving successful SEO, paid search and social media campaigns in the B2B SaaS space.
• Experienced digital marketing manager skilled in developing and executing data-driven, cross-channel strategies to achieve aggressive lead generation and revenue growth targets.

2. Quantify your impact and results

Your summary is a great place to call out impressive, measurable results you've achieved in your digital marketing career. Don't just describe what you did - show the impact.

Weak, unimpressive statement:

Managed successful digital marketing campaigns across multiple channels including paid search, paid social, and programmatic display advertising.

Strong, results-focused statement:

Drove 150% year-over-year growth in marketing-sourced pipeline by optimizing and scaling paid search, paid social and programmatic campaigns, resulting in a 45% increase in marketing ROI.

  Experience

The work experience section is the core of your resume. It's your chance to show hiring managers how you've applied your skills to real-world situations and delivered results. Digital marketing roles require a mix of creativity, analytical skills, and technical know-how. Showcase your impact in each role by highlighting your achievements using metrics, and call out the specific digital marketing tools you've used.

1. Highlight the digital marketing tools you used

Digital marketing is a highly specialized field that requires knowledge of various tools and platforms. Hiring managers want to see that you have hands-on experience with the specific tools they use. In your work experience section, mention the digital marketing tools you used in each role, such as:

• Google Analytics for tracking website traffic and user behavior
• Google Ads and Facebook Ads for running paid advertising campaigns
• Hootsuite for managing social media accounts and scheduling posts
• Mailchimp for creating and sending email marketing campaigns

By showcasing your proficiency with these tools, you demonstrate to hiring managers that you have the technical skills needed to succeed in the role.

Don't just list the tools - explain how you used them to drive results. For example, instead of just saying "Used Google Analytics", say something like "Used Google Analytics to track website traffic and identify opportunities to improve user experience, resulting in a 20% increase in conversion rates."

2. Quantify your achievements with metrics

In digital marketing, everything is measurable. Hiring managers want to see candidates who are results-driven and can prove their impact with hard numbers. When describing your achievements in each role, use specific metrics to quantify your success, such as:

• Increased website traffic by 50% through SEO optimization and content marketing
• Generated $500K in new revenue from email marketing campaigns with an average open rate of 30% and click-through rate of 5%
• Managed a $50K monthly Google Ads budget, achieving an average CPC of $2.50 and conversion rate of 10%

If you don't have access to specific metrics, use numbers to give a sense of the scale of your work. For example, "Wrote and edited 10-15 blog posts per week" or "Managed social media accounts with over 100K followers."

To make sure your resume has the right mix of skills and keywords that hiring managers are looking for, try using Targeted Resume . It analyzes your resume against a specific job description and provides actionable feedback to help you tailor your resume for the role.

3. Showcase your career progression and promotions

Hiring managers want to see candidates who have a track record of success and have progressed in their careers. If you've been promoted or taken on increasing levels of responsibility in your previous roles, make sure to highlight that in your work experience section. For example:

Digital Marketing Specialist, ABC Company January 2018 - December 2019 - Executed successful social media campaigns across Facebook, Instagram, and Twitter, growing followers by 200% and increasing engagement rates by 150% - Collaborated with product team to develop email marketing strategy for new product launch, resulting in 5,000 pre-orders and $250K in revenue Promoted to Senior Digital Marketing Specialist, December 2019 - Led team of 3 junior marketers to execute multi-channel digital marketing campaigns, driving $1M+ in new revenue - Developed and implemented new SEO strategy, increasing organic traffic by 75% and improving search engine rankings for key terms

By showcasing your career progression, you demonstrate your ability to take on more responsibility and drive results at a higher level.

Recruiters often quickly scan resumes, so make your promotions stand out by bolding your job titles and putting your most impressive, relevant achievements for each role at the top.

4. Focus on relevant digital marketing experience

When applying for a digital marketing role, focus on highlighting your most relevant experience in the work experience section. This may mean leaving out or minimizing roles that are less directly related to digital marketing. For example, if you're applying for a social media manager role, emphasize your experience managing social media accounts and campaigns, and minimize experience in other areas like event planning or customer service.

That said, don't leave out valuable transferable skills and experience. If you have experience in sales or customer service, you can frame it in terms of how it relates to digital marketing. For example:

Sales Associate, XYZ Retail Store June 2016 - December 2017 - Utilized strong communication and persuasion skills to consistently exceed monthly sales targets by 20%+ - Developed and maintained positive relationships with customers, contributing to high customer satisfaction scores and repeat business

By framing your non-digital marketing experience in terms of transferable skills, you show hiring managers how your diverse experience can contribute to your success in a digital marketing role.

For an extra level of polish, try running your resume through Score My Resume . It provides instant, AI-powered feedback on over 30 key areas that hiring managers care about, from hard skills to formatting and grammar.

  Education

The education section of your resume is an important component, especially if you are a recent graduate or applying for an entry-level position in digital marketing. Here are some key tips to help you craft a strong education section that will impress hiring managers and showcase your qualifications.

1. List your degrees in reverse chronological order

Start with your most recent degree first, and work your way backwards. This format helps hiring managers quickly identify your highest level of education and see your progression over time.

Master of Science in Digital Marketing, XYZ University, Graduated: May 2023 Bachelor of Arts in Marketing, ABC College, Graduated: May 2021

2. Include relevant coursework and projects

If you are a recent graduate or have limited work experience, highlighting relevant coursework and projects can demonstrate your knowledge and skills in digital marketing.

• Relevant Coursework: Digital Marketing Strategy, Social Media Marketing, SEO/SEM, Web Analytics
• Capstone Project: Developed and executed a comprehensive digital marketing campaign for a local nonprofit, resulting in a 30% increase in website traffic and a 20% increase in donations

3. Showcase your certifications

In the fast-paced world of digital marketing, certifications demonstrate your commitment to staying up-to-date with the latest trends and best practices. Include relevant certifications in your education section to set yourself apart from other candidates.

Google Analytics Individual Qualification (GAIQ), Achieved: March 2023 HubSpot Inbound Marketing Certification, Achieved: February 2023

4. Keep it concise for senior-level positions

If you are a senior-level digital marketing professional, your education section should be brief and to the point. Hiring managers are more interested in your work experience and accomplishments at this stage in your career.

• Master of Business Administration, XYZ University, Graduated: 1995 Bachelor of Science in Marketing, ABC College, Graduated: 1992 Relevant Coursework: Marketing Research, Consumer Behavior, Advertising and Promotion

Instead, focus on your most recent and relevant degree:

• MBA, XYZ University

Action Verbs For Digital Marketing Resumes

Your resume should be filled with action verbs, and each bullet point under your experience should start with one. Action verbs are powerful tools to help your resume stand out from the crowd and help to accentuate your work history and achievements. Some great examples for action verbs for digital marketing resumes are “compiled,” “researched,” “analyzed,” “implemented,” “overhauled,” “deployed,” “directed,” “drove,” and “delivered.” These action verbs describe gathering and interpreting data, creating projects, launching campaigns, leading a team, and generating results. Less impressive verbs that many people start their bullet points with are “assisted,” “handled,” and “made.” These leave the reader of your resume wanting to know more and implies that you performed the basic job duties, but you weren’t passionate about it and you didn’t go above and beyond in your work.

• Recommended
• Prioritized
• Facilitated
• Accelerated
• Transformed
• Established
• Illustrated

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Digital Marketing Resumes

Skills for digital marketing resumes.

When you’re looking for a digital marketing job, your relevant marketing skills in the digital space and data analysis will play a large role in your resume. Common hard skills you might include on your resume include Adobe Creative Suite, MySQL, keyword research (fits under search engine optimization and SEO), digital ads, and content management systems (CMS) such as WordPress, Hubspot, and Wix. Many of these skills include software that you should have professional or personal experience with that translates to a digital marketing role. Taking the time to dissect the job description and posting will help you to understand the required and preferred skills that the recruiter will be looking for. It is also important to personalize the resume’s skill sections, depending on which digital marketing position that you’re applying for. For more ideas, here is a comprehensive list of relevant hard skills that recruiters want in digital marketing candidates.

• Digital Marketing
• Search Engine Optimization (SEO)
• Email Marketing
• Social Media
• Social Media Marketing
• Online Marketing
• Search Engine Marketing (SEM)
• Marketing Strategy
• Online Advertising
• Content Marketing
• Facebook Marketing
• Digital Strategy
• Pay Per Click (PPC)
• Adobe Photoshop
• Advertising
• Web Analytics

How To Write Your Skills Section On a Digital Marketing Resumes

You can include the above skills in a dedicated Skills section on your resume, or weave them in your experience. Here's how you might create your dedicated skills section:

Skills Word Cloud For Digital Marketing Resumes

This word cloud highlights the important keywords that appear on Digital Marketing job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Resume bullet points from digital marketing resumes.

You should use bullet points to describe your achievements in your Digital Marketing resume. Here are sample bullet points to help you get started:

Led team of four overseeing all aspects of social media strategy, increasing Twitter following by 200%, Facebook by 500%+ and Instagram by 500%

Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year.

Developed go-to-market strategy for ~$100 million B2B market segment; led cross-functional team of 15+ internal stakeholders to prepare new product offering

Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth

Established brand strategy and marketing campaign, utilizing social media, guest blogging, and affiliates to grow awareness and build brand loyalty; currently have over 18k followers across all social media platforms (as of 10/2016)

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points , how to quantify your resume and resume accomplishments .

Frequently Asked Questions on Digital Marketing Resumes

What are examples of strong bullet points i can include on my digital marketing resume.

Implemented SEO content strategy that increased website traffic by 500% in six months, generating 45 qualified leads (20 leads over target). Launched social media advertising plan on Instagram and Twitter which generated 20 million impressions over a one-year period, increasing sales by 300%.

What do employers look for in a digital marketing resume?

What can you do to make your digital marketing resume stand out.

Promoted to Lead Content Strategist in 6 months (6 months ahead of schedule). Onboarded and managed 7 marketing associates from internship to full-time employment.

Other Marketing Resumes

Growth marketing.

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Digital Marketing Consultant Resume Example for 2024

Create a standout digital marketing consultant resume with our online platform. browse professional templates for all levels and specialties. land your dream role today.

Are you looking for the perfect digital marketing consultant resume example to help you stand out in the job market? Look no further! Our article provides a comprehensive, real-world example of a digital marketing consultant resume that you can use as a template for crafting your own. Whether you're a seasoned professional or just starting out in the field, this resume example will help you highlight your skills and experience in the best light possible.

We will cover:

• How to write a resume , no matter your industry or job title.
• What to put on a resume to stand out.
• The top skills employers from every industry want to see.
• How to build a resume fast with our professional Resume Builder .
• Why you should use a resume template

What does a Digital Marketing Consultant do?

• Develop and implement digital marketing strategies
• Conduct market research and analysis
• Monitor and optimize online advertising campaigns
• Create and manage social media content
• Generate reports and analyze performance metrics
• Provide recommendations for website and SEO improvements
• Stay updated on digital marketing trends and best practices
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What are some responsibilities of a Digital Marketing Consultant?

• Creating digital marketing strategies and plans
• Developing and managing online marketing campaigns
• Conducting market research and analyzing consumer behavior
• Optimizing website and social media content for search engines
• Monitoring and tracking digital marketing performance metrics
• Recommending and implementing improvements based on data analysis
• Staying up-to-date with the latest trends and best practices in digital marketing
• Collaborating with cross-functional teams to achieve marketing objectives
• Providing reports and presentations to clients or management
• Managing and overseeing digital marketing budgets

Sample Digital Marketing Consultant Resume for Inspiration

Name: John Doe

Email: [email protected]

Phone: 123-456-7890

John Doe is a results-driven digital marketing consultant with over 5 years of experience in creating and implementing successful digital marketing strategies for various businesses. He is proficient in utilizing social media, SEO, email marketing, and other digital channels to increase brand awareness and drive customer acquisition and retention.

Work Experience:

• Digital Marketing Consultant at XYZ Agency (2018-present)
• Developed and executed digital marketing strategies for clients across various industries
• Managed social media advertising campaigns and analyzed performance using analytics tools
• Worked closely with clients to understand their business goals and provide tailored digital marketing solutions
• Digital Marketing Specialist at ABC Company (2015-2018)
• Assisted in the development and implementation of SEO and content marketing strategies
• Created and managed email marketing campaigns targeting specific customer segments
• Bachelor's Degree in Marketing - University of ABC (2012-2015)
• Completed coursework in digital marketing strategies and analytics
• Proficient in social media advertising platforms (Facebook Ads, Instagram Ads, etc.)
• Strong analytical and data interpretation skills
• Excellent written and verbal communication abilities
• Knowledgeable in SEO best practices and tools

Certifications:

• Google Ads Certification
• HubSpot Inbound Marketing Certification
• English - Native proficiency
• Spanish - Conversational proficiency

Resume tips for Digital Marketing Consultant

Creating a perfect, career-launching resume is no easy task. Following general writing rules can help, but it is also smart to get advice tailored to your specific job search. When you’re new to the employment world, you need Digital Marketing Consultant resume tips. We collected the best tips from seasoned Digital Marketing Consultant - Check out their advice to not only make your writing process easier but also increase your chances of creating a resume that piques the interest of prospective employers.

• Highlight your expertise in various digital marketing channels, such as social media, email marketing, and SEO.
• Showcase specific results and achievements from your previous digital marketing consulting projects.
• Include testimonials or endorsements from past clients to demonstrate your effectiveness as a consultant.
• Emphasize your ability to analyze data and utilize analytics tools to optimize digital marketing strategies.
• Demonstrate your knowledge of current digital marketing trends and best practices to convey your value as a consultant.

Digital Marketing Consultant Resume Summary Examples

A resume summary or objective for a digital marketing consultant can effectively showcase your skills, experience, and career goals to potential employers. It provides a quick snapshot of your qualifications and what you can bring to the table, helping recruiters to quickly understand your value as a candidate. Including a well-crafted summary or objective can help you stand out in the competitive job market and increase your chances of landing interviews. For Example:

• Digital Marketing Consultant with 5+ years of experience in creating and implementing digital marketing strategies.
• Proven track record of driving engagement and conversion through social media, email marketing, and SEO.
• Skilled in developing and managing digital ad campaigns across various platforms.
• Experienced in analyzing data and metrics to optimize marketing efforts and improve ROI.
• Familiar with various digital marketing tools and platforms including Google Analytics, AdWords, and social media management software.

Build a Strong Experience Section for Your Digital Marketing Consultant Resume

The experience section is crucial for a digital marketing consultant resume as it showcases the candidate's expertise, industry knowledge, and successful projects. It provides an overview of the candidate's career progression, highlighting key accomplishments and demonstrating the ability to drive results. A strong experience section can set the candidate apart from other applicants and prove their credibility as a digital marketing professional. For Example:

• Developed and implemented online marketing strategies for clients to increase web traffic and conversion rates
• Managed social media accounts and created engaging content to grow brand presence and engagement
• Conducted keyword research and optimized website content to improve search engine rankings
• Performed data analysis and reported on campaign performance to identify areas for improvement
• Collaborated with design and development teams to create and implement digital advertising campaigns
• Provided clients with regular updates and recommendations to improve their digital marketing efforts
• Researched industry trends and best practices to stay ahead of the curve in digital marketing
• Developed and managed email marketing campaigns to drive customer retention and loyalty
• Utilized various digital marketing tools and platforms to automate and streamline marketing efforts
• Worked with clients to develop and execute online lead generation strategies to drive sales and revenue

Digital Marketing Consultant resume education example

A digital marketing consultant typically needs a bachelor's degree in marketing, communications, business, or a related field. Additional certifications or courses in digital marketing, social media marketing, SEO, and analytics are also beneficial. Experience in a marketing or advertising role, as well as strong skills in data analysis, digital advertising platforms, and content creation, are important for success in this role. Here is an example of an experience listing suitable for a Digital Marketing Consultant resume:

• Bachelor's degree in Marketing or related field from a reputable university
• Specialized training in digital marketing strategies and techniques
• Certifications in Google Analytics, Google AdWords, and/or other relevant platforms
• Ongoing professional development through workshops, webinars, and conferences in digital marketing

Digital Marketing Consultant Skills for a Resume

It is important to add skills for a Digital Marketing Consultant resume to demonstrate expertise and proficiency in various digital marketing strategies, tools, and platforms. These skills showcase the consultant's ability to develop effective marketing campaigns, analyze data, and drive results for businesses. Additionally, having a diverse skill set can make a candidate more appealing to potential employers and increase their chances of securing a job in the competitive digital marketing industry. Soft Skills:

• Communication
• Adaptability
• Problem-solving
• Time management
• Collaboration
• Client relations
• Attention to detail
• Data analysis
• Content marketing
• Social media advertising
• Web analytics
• Email marketing
• Conversion rate optimization
• Mobile marketing

Common Mistakes to Avoid When Writing a Digital Marketing Consultant Resume

In this competitive job market, employers receive an average of 180 applications for each open position. To process these resumes, companies often rely on automated applicant tracking systems, which can sift through resumes and eliminate the least qualified applicants. If your resume is among the few that make it past these bots, it must still impress the recruiter or hiring manager. With so many applications coming in, recruiters typically give each resume only 5 seconds of their attention before deciding whether to discard it. Considering this, it's best to avoid including any distracting information on your application that could cause it to be thrown away. To help make sure your resume stands out, review the list below of what you should not include on your job application.

• Not including a cover letter. A cover letter is a great way to explain why you are the best candidate for the job and why you want the position.
• Using too much jargon. Hiring managers do not want to read a resume full of technical terms that they do not understand.
• Omitting important details. Make sure to include your contact information, educational background, job history, and any relevant skills and experiences.
• Using a generic template. Take the time to customize your resume to the job you are applying for. This will show the employer that you are serious about the position.
• Spelling and grammar errors. Always double-check your resume for typos, spelling mistakes, and grammar errors.
• Focusing too much on duties. Make sure to include accomplishments and successes to show the employer that you are a great candidate.
• Including personal information. Avoid including any personal information such as age, marital status, or religious beliefs.

Key takeaways for a Digital Marketing Consultant resume

• Expertise in developing and implementing effective digital marketing strategies
• Proficient in utilizing various digital marketing tools and platforms
• Demonstrated success in driving online engagement and lead generation
• Strong knowledge of SEO, SEM, social media marketing and email marketing
• Proven track record of improving website traffic and conversion rates
• Experience in analyzing data and making data-driven decisions
• Excellent communication and presentation skills
• Ability to collaborate with cross-functional teams and clients
• Current on latest digital marketing trends and best practices