how to write a speech heading

How to Start a Speech: 7 Tips and Examples for a Captivating Opening

By Status.net Editorial Team on December 12, 2023 — 10 minutes to read

1. Choosing the Right Opening Line

Finding the perfect opening line for your speech is important in grabbing your audience’s attention. A strong opening line sets the stage for the points you want to make and helps you establish a connection with your listeners.

1. Start with a question

Engage your audience from the very beginning by asking them a thought-provoking question related to your topic. This approach encourages them to think, and it can create a sense of anticipation about what’s coming next.

• “Have you ever wondered how much time we spend on our phones every day?”

2. Share a personal story

A relatable personal story can create an emotional connection with your audience. Make sure your story is short, relevant to your speech, and ends with a clear point.

• “When I was a child, my grandmother used to tell me that every kind deed we do plants a seed of goodness in the world. It was this philosophy that inspired me to start volunteering.”

3. Use a quote or a statistic

Incorporate a powerful quote or an intriguing statistic at the outset of your speech to engage your audience and provide context for your topic.

• “As the great Maya Angelou once said, ‘People will forget what you said, people will forget what you did, but people will never forget how you made them feel.'”

4. Make them laugh

Injecting a little humor into your opening line puts everyone at ease and makes your speech more memorable. Just make sure your joke is relevant and doesn’t offend your audience.

• “They say an apple a day keeps the doctor away, but if the doctor is cute, forget the fruit!”

5. Paint a mental picture

Draw your audience in by describing a vivid scene or painting an illustration in their minds. This creates an immersive experience that makes it easier for your audience to follow your speech.

• “Picture this: you’re walking down the beach, and you look out on the horizon. The sun is setting, and the sky is a breathtaking canvas of reds, oranges, and pinks.”

2. Using a Personal Story

Sharing a personal story can be a highly effective way to engage your audience from the very beginning of your speech. When you open your talk with a powerful, relatable story, it helps create an emotional connection with your listeners, making them more invested in what you have to say.

Think about an experience from your life that is relevant to the topic of your speech. Your story doesn’t have to be grand or dramatic, but it should be clear and vivid. Include enough detail to paint a picture in your audience’s minds, but keep it concise and on point.

The key to successfully using a personal story is to make it relatable. Choose a situation that your audience can empathize with or easily understand. For example, if you’re giving a speech about overcoming adversity, you could talk about a time where you faced a seemingly insurmountable challenge and overcame it.

Make sure to connect your story to the main point or theme of your speech. After sharing your experience, explain how it relates to the topic at hand, and let your audience see the relevance to their own lives. This will make your speech more impactful and show your listeners why your personal story holds meaning.

3. Making a Shocking Statement

Starting your speech with a shocking statement can instantly grab your audience’s attention. This technique works especially well when your speech topic relates to a hot-button issue or a controversial subject. Just make sure that the statement is relevant and true, as false claims may damage your credibility.

For example, “Believe it or not, 90% of startups fail during their first five years in the market.” This statement might surprise your listeners and make them more receptive to your ideas on how to avoid pitfalls and foster a successful business.

So next time you’re crafting a speech, consider opening with a powerful shocking statement. It could be just the thing to get your audience sitting up and paying full attention. (Try to keep your shocking statement relevant to your speech topic and factual to enhance your credibility.)

4. Using Humor

Humor can be an excellent way to break the ice and grab your audience’s attention. Opening your speech with a funny story or a joke can make a memorable first impression. Just be sure to keep it relevant to your topic and audience.

A good joke can set a light-hearted tone, lead into the importance of effective time management, and get your audience engaged from the start.

When using humor in your speech, here are a few tips to keep in mind:

• Be relatable: Choose a story or joke that your audience can easily relate to. It will be more engaging and connect your listeners to your message.
• Keep it appropriate: Make sure the humor fits the occasion and audience. Stay away from controversial topics and avoid offending any particular group.
• Practice your delivery: Timing and delivery are essential when telling a joke. Practice saying it out loud and adjust your pacing and tone of voice to ensure your audience gets the joke.
• Go with the flow: If your joke flops or doesn’t get the reaction you were hoping for, don’t panic or apologize. Simply move on to the next part of your speech smoothly, and don’t let it shake your confidence.
• Don’t overdo it: While humor can be useful in capturing your audience’s attention, remember that you’re not a stand-up comedian. Use it sparingly and focus on getting your message across clearly and effectively.

5. Incorporating a Quote

When you want to start your speech with a powerful quote, ensure that the quote is relevant to your topic. Choose a quote from a credible source, such as a famous historical figure, a well-known author, or a respected expert in your field. This will not only grab your audience’s attention but also establish your speech’s credibility.

For example, if you’re giving a speech about resilience, you might use this quote by Nelson Mandela: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

Once you’ve found the perfect quote, integrate it smoothly into your speech’s introduction. You can briefly introduce the source of the quote, providing context for why their words are significant. For example:

Nelson Mandela, an inspirational leader known for his perseverance, once said: “The greatest glory in living lies not in never falling, but in rising every time we fall.”

When you’re incorporating a quote in your speech, practice your delivery to ensure it has the intended impact. Focus on your tone, pace, and pronunciation. By doing so, you can convey the quote’s meaning effectively and connect with your audience emotionally.

Connect the quote to your main points by briefly explaining how it relates to the subject matter of your speech. By creating a natural transition from the quote to your topic, you can maintain your audience’s interest and set the stage for a compelling speech.

In our resilience example, this could look like:

“This quote by Mandela beautifully illustrates the power of resilience. Today, I want to share with you some stories of remarkable individuals who, like Mandela, overcame obstacles and rose every time they fell. Through their experiences, we might learn how to cultivate our own resilience and make the most of life’s challenges.”

6. Starting with a Question

Opening your speech with a question can be a great way to engage your audience from the start. This strategy encourages your listeners to think and become active participants in your presentation. Your opening question should be related to your core message, sparking their curiosity, and setting the stage for the following content. Here are a few examples:

• For a motivational speech : “Have you ever wondered what you would do if you couldn’t fail?”
• For a business presentation : “What’s the biggest challenge your team faces daily, and how can we overcome it?”
• For an educational talk : “How does the way we use technology today impact the future of our society?”

When choosing the right starting question, consider your audience. You want to ask something that is relevant to their experiences and interests. The question should be interesting enough to draw their attention and resonate with their emotions. For instance, if you’re presenting to a group of entrepreneurs, gear your question towards entrepreneurship, and so on.

To boost your question’s impact, consider using rhetorical questions. These don’t require a verbal response, but get your audience thinking about their experiences or opinions. Here’s an example:

• For an environmental speech : “What kind of world do we want to leave for our children?”

After posing your question, take a moment to let it sink in, and gauge the audience’s reaction. You can also use a brief pause to give the listeners time to think about their answers before moving on with your speech.

7. Acknowledging the Occasion

When starting a speech, you can acknowledge the occasion that brought everyone together. This helps create a connection with your audience and sets the stage for the rest of your speech. Make sure to mention the event name, its purpose, and any relevant individuals or groups you would like to thank for organizing it. For example:

“Hello everyone, and welcome to the 10th annual Charity Gala Dinner. I’m truly grateful to the fundraising committee for inviting me to speak tonight.”

After addressing the event itself, include a brief personal touch to show your connection with the topic or the audience. This helps the audience relate to you and gain interest in what you have to say. Here’s an example:

“As a long-time supporter of this cause, I am honored to share my thoughts on how we can continue making a difference in our community.”

Next, give a brief overview of your speech so the audience knows what to expect. This sets the context and helps them follow your points. You could say something like:

“Tonight, I’ll be sharing my experiences volunteering at the local food bank and discussing the impact of your generous donations.”

Frequently Asked Questions

What are some effective opening lines for speeches.

A powerful opening line will grab your audience’s attention and set the stage for the rest of your speech. Some effective opening lines include:

• Start with a bold statement: “The world needs your creativity now more than ever.”
• Share a surprising fact: “Did you know that the average person spends (…) years of their life at work?”
• Pose a thought-provoking question: “What would you attempt to do if you knew you could not fail?”
• Tell a short, engaging story: “When I was 10 years old, I discovered my passion for baking in my grandmother’s kitchen.”

Can you provide examples of engaging introductions for speeches?

• Use humor: “As a kid, I believed that 7 pm bedtime was a form of torture. Now, as an adult, I find myself dreaming of 7 pm bedtime.”
• Share a personal experience: “On a trip to Italy, I found myself lost in the winding streets of a small village. It was there, amidst my confusion, that I stumbled upon the best gelato I’d ever tasted.”
• Use an analogy: “Starting a new business is like taking a journey into the unknown. There will be challenges to overcome, and you’ll need resilience, determination, and a strong compass.”

Which speech styles can make a powerful impact on the audience?

Different speech styles will resonate with different audiences. Some styles to consider include:

• Inspirational: Motivate your audience to take action or overcome challenges.
• Storytelling: Share personal experiences or anecdotes to illustrate your points and keep listeners engaged.
• Educational: Provide useful information and insights to help your audience learn or grow.
• Persuasive: Present a compelling argument to convince your audience to adopt a particular perspective or take specific action.

How do successful speakers establish a connection with their listeners?

Establishing a connection with your listeners is key to delivering an impactful speech. Some ways to connect with your audience include:

• Show empathy: Demonstrating understanding and concern for your audience’s feelings and experiences will generate a sense of trust and connection.
• Be relatable: Share personal stories or examples that allow your audience to see themselves in your experiences, thus making your speech more relatable.
• Keep it genuine: Avoid overrehearsing or coming across as scripted. Instead, strive for authenticity and flexibility in your delivery.
• Encourage participation: Engaging your audience through questions, activities, or conversation can help build rapport and make them feel more involved.

What are some techniques for maintaining a friendly and professional tone in speeches?

To maintain a friendly and professional tone in your speeches, consider these tips:

• Balance humor and seriousness: Use humor to lighten the mood and engage your audience, but make sure to also cover the serious points in your speech.
• Speak naturally: Use your everyday vocabulary and avoid jargon or overly formal language when possible.
• Show respect: Acknowledge differing opinions and experiences, and treat your audience with courtesy and fairness.
• Provide useful information: Offer valuable insights and solutions to your audience’s concerns, ensuring they leave your speech feeling more informed and empowered.
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50 Speech Opening Lines (& How to Create Your Own) l The Ultimate Guide

Hrideep barot.

• Public Speaking , Speech Writing

Ask a million people how to start a speech with a bang and you will get a million different answers.

While some prefer to start their speech with the good old charm of a quote, others prefer to put on their hats of creativity to discover new ways to capture the attention of their audience.

So, yes! There’s not just one best way to start your speech with a bang but you have a whole spectrum of ways- each unique on its own!

Sit back, grab a cup of coffee, and relax as I highlight 50 Powerful Speech Opening Lines from some of the World’s Most Influential Speeches along with guidance on how to use each of these techniques in your next speech/presentation.

Alright, let’s dive in!

How to Start your Speech/Presentation?

The attention span of your audience is at its peak at the very beginning of your speech. Shouldn’t you use this to your advantage? Of course, yes!

A strong opening remark captures the attention of your audience, sets the theme of your speech, and most importantly, instills curiosity for the remainder of your speech in the minds of your audience.

Before we analyze each of these speech opening lines, let me provide you with a quick list of techniques (all of which we are going to discuss in great depth!) for you to start your speech/presentation:

• 1. Don't just "Say!" Sing A Song

2. Uniqueness of An Unpopular Opinion

3. the power of a prop, 4. quest of a question, 5. hint of humor, 6. share a story, 7. surprise, surprise, surprise, 8. foster interest with facts.

• 9. Let's Visualize with "Visuals"

10. Capture Interest with your Clothes

11. activity for the audience, 12. element of fear, 13. invite them into your imagination, 14. quintessential quality of a quote, 100 best speech opening lines (the ultimate resource), 1. don’t just “say” sing a song.

Now, you must be thinking that I’m crazy to even suggest this but hear me out.

Doing something entirely different on stage just makes you stand out from the usual crowd. Because let’s admit it, we expect the speaker to simply start talking and when the speaker does something different, it surprises us and makes us intrigued for the remainder of the talk.

Having said that, singing is any day a safer bet since we all love to swing by the music.

But, if you are not at all confident about your singing skills, don’t go for it! Instead, you can try channeling the power of poetry, something very similar to singing but still light on your vocal cords. Don’t be confused! We’ve written an entire article on Getting Your ‘Wordsworth’: Poetry in Public Speaking , just for you! Do check it out.

How to Use A Song as your Speech Opening?

Step 1: Pick a relevant yet famous song related to the theme of your speech/presentation

Step 2: Choose how you wish to use the song to present your point. Do you wish to agree with the lyrics? Or disagree with the lyrics?

Step 3: Pick a few lines (not more than 2-3 lines) that suits your theme the best

Step 4: Craft a statement to explain the connection of the song with the topic of your speech/presentation

Step 5: What are you waiting for? Go ahead, warm up your vocal cords, and start singing

Examples of Speeches that Used Songs as Speech Openings

1. it is okay not to have a plan by mithila palkar.

(Sings the Song) “Some of you must have seen the video of this song online, and I’ll tell you the story of how I made it.” Mithila Palkar

Budding Indian Actress and Singer, Mithila Palkar started her TED Talk by singing a Marathi Song, a song that went viral on the internet and made her famous.

Instead of simply talking about how she marked the transition from a viral singing star to a renowned actress, she made her audience live her journey by singing the exact same song.

Two things happened here:

• Most of the audience members were able to recognize the song, which in turn, established her credibility as a speaker
• The song hooked the audience from the very beginning of her talk

No matter how much we deny it, humans are judgemental beings!

We have expectations for every single thing on this planet and when someone challenges these expectations, we’re left shocked.

And as a result, they’ve all our attention. That is exactly my mantra here, “Shock the audience to get their attention!”

How to Use An Unpopular Opinion as your Speech Opening?

Step 1 : Ask yourself, “Who is my audience?” Look for the basic information on their average age, level of education, pre-conceived notions, and cultural background. Still confusing, right? The Importance of Knowing Your Audience When Delivering a Speech is an article that carries the step-by-step guide, just for you.

Step 2 : Based upon this audience analysis, figure out their set expectation regarding the topic you are about to deliver your speech on.

Step 3 : Shred that expectation by challenging that set expectation in your opening remark. Remember not to be offensive and play by the rule of your moral compass

Examples of Speeches that Used Unpopular Opinions As Opening Remarks

1. grit: the power of passion and perseverance by angela lee duckworth.

“ When I was 27 years old, I left a very demanding job in management consulting for a job that was even more demanding: teaching “ Angela Lee Duckworth

When using this strategy in your speech, it’s critical that you do your research so that you can come up with an unpopular viewpoint on the subject.

Present that unpopular viewpoint as your introductory words, and then gradually (it must be a progressive process) lead your audience to the realization, which is your speech’s main goal. Just like this speaker did!

Visuals overpower our auditory senses! Why not use it to the best of our advantage?

As our immediate reflex, we first see and then, listen. Bringing a unique prop/placard onto the stage would intrigue the audience even before you “actually” start speaking.

Without any further delay, let’s discuss the steps to use props/placards the right way.

How to Use A Prop/Placard as your Opening Remark?

Step 1: Prepare a list of props/placards that resonate the best with the theme of your speech/presentation. Don’t just bring anything on the stage!

Step 2: From this list, remove the generic options. For instance, if you are delivering a speech on environmental conservation, bringing a plastic bag on stage is too generic and won’t instill curiosity in the audience’s minds

Step 3: Now, out of all the relevant props/placards, which one do you think is the most convenient and affordable to bring on the stage? And, you have your answer!

Step 4: Once you have decided on the prop, craft a statement to establish the connection between the prop and the theme of your speech

Examples of Speeches that Used Props As Opening Remarks

1. why i live a zero waste life by lauren singer.

(brings a jar filled with waste and speaks) “This is all of the trash that I’ve produced in the past 3 years!” Lauren Singer

When you witness the speaker, Lauren, showcasing a jar filled with all of the trash that she has produced in the past three years, you can’t help wonder, “Is this for real?”

Because even the packaging of all the junk food items that we consume every week can easily overflood this jar.

Taking advantage of this embedded curiosity, Lauren structured the rest of her talk talking about all of the steps that she takes to lead a zero-waste life.

2. Plus-size? More Like My Size By Ashley Graham

(stands in front of a mirror and speaks) “You are bold, you are brilliant and you are beautiful. There is no other woman like you. You are capable…” Ashley Graham

Breaking the norms of a traditional speech, Ashley Graham, instead of staring at the audience, stares at a mirror and speaks a few lines on self-affirmation.

Let’s admit it, most of us are critical of our own bodies, and standing in front of a mirror, we tend to focus upon all the possible flaws.

To set an example of positive self-affirmation, Ashley Graham takes upon herself to set an example with the help of a live exercise.

3. 25 Chemistry Experiments in 15 Minutes By Andrew Szydlo

*does chemistry experiments* Andrew Szydlo

Watch this TED Talk and I’m sure you’ll find all the presence, of all those chemical equipment on stage, fascinating!

When the audience witnesses the efforts you are taking to deliver your talk, they are impressed and trust me, you are halfway there at capturing the attention of your audience.

Now, of course, it doesn’t mean that you put all your heart and soul into getting that perfect prop on stage.

If it’s not feasible, don’t! But if you can, that’s a great way to win your audience!

4. I See Something By Dananjaya Hettiarachchi

*smells flower* Dananjaya Hettiarachchi

In the previous example, we saw how bringing a grand prop captures the attention of our audience.

But the power of a prop goes WAY beyond this!

When a simple prop is connected with a meaningful yet unique message, the impact manifolds.

In this TED Talk, the speaker uses a rose to explain how each individual is unique in terms of his personality. A powerful message is delivered with the use of a simple prop.

A tried and tested trick that psychologists swear by to awaken the distracted minds is to “shoot a question”.

You could do that too in your next speech/presentation.

How to Use A Question As An Opening Remark?

Step 1: Think of all the questions that can help you to set the theme of your speech

Step 2: Make a point to not include close-ended questions and questions that are simply TOO GENERIC

Step 3: The last element that your question must include is the element of curiosity. The purpose is to make the audience curious enough to listen to your entire speech looking for answers to that question. But while you are at it, make sure you don’t overpromise and your speech does have the answers to that question.

Examples of Speeches that used Questions as Opening Remarks

1. every argument against veganism by ed winters.

“So, when I say the word ‘Vegan’ to you, what do you think of?” Ed Winters

Just by hearing this question, our first thought is to run all the possible definitions of veganism and the audience of this speech did the same.

This question is very clever and I’ll tell you why. So, every time a definition would come into the mind of any audience member, the speaker would be presenting his arguments against veganism forcing the audience to align their thoughts with his thought process.

Without any possible digression, the speaker Ed Winters presents his thoughts on Veganism in a convincing manner with the help of the rhetoric of questions.

Now, this type of question sends the audience on a possible quest for answers but that’s not the only purpose that this technique serves. Next in order, let’s look at how questions set the theme of a speech.

2. Why Do We Ask Questions? By Michael “Vsauce” Stevens

“What is the best type of cheese to use to catch a bear?” Michael “Vsauce” Stevens

In this TED Talk, the speaker uses this technique as a rhetorical question and answers this question with the help of a cheese pun.

Moving ahead, he goes on unearthing the science behind asking questions. So, it only made sense for him to begin his speech with a question too to set the overall vibe and theme of the topic.

3. Marriage Material By Nina Donovan

“So from a glance, do I look like marriage material?” Nina Donovan

In this TED Talk, we shall discover the strength of an interrogative remark in generating curiosity regarding the theme of your speech.

Since time immemorial, society has been setting “so-called” norms to determine if an individual is a potential marriage material (mostly, in the case of women).

To fit under this category of “marriage material”, one has to behave as per the so-called expectations of the society, and anything that defies the norm fails to fit in.

With the help of her powerful voice, the speaker here challenges the notion of this concept of “Marriage Material” and highlights the importance of individuality.

And by asking if the audience perceives her as marriage material, she surprises the audience while cultivating a sense of curiosity in them.

4. After watching this, your brain will not be the same By Lara Boyd

“So how do we learn? And why do some of us learn things more easily than others?” Lara Boyd

Admit it or not- we’ve always wondered why some people learn things better than us. What exactly is their secret?

And when you throw this question at the audience, they become intrigued to know this very secret with the help of your talk.

Curiosity is what makes us stick to the remainder of any talk. So, it’s high time we channelize it!

5. The Value of Asking Questions By Karen Maeyens

“Do you know the people that are asked the most questions? Have A Guess!” Karen Maeyens

An open-ended thought-provoking question like this forces the audience to activate their minds in the search for answers.

As they become more active, they listen better and focuses better on what you have to offer.

When Karen asked her audience who are the people that are asked the most questions, different minds pondered different answers and when she herself answered the question, those who thought of different answers were intrigued to listen to her justification and as a result of this, they stuck by!

6. Two Easily Remembered Questions that Silence Negative Thoughts By Anthony Metivier

“How would you like to completely silence your mind?” Anthony Metivier

We, humans, have restless minds- always pondering over something or the other.

So, what’s likely to happen when someone asks us if we would like to silence our minds? Ironically, we’ll be restless to know the answer. That’s what the speaker did through his TED Talk.

The next time you are giving a speech, you can consider opening it with a question that would result in a similar effect of restlessness in the minds of the audience.

For this to truly happen, make sure that your question is not generic. Otherwise, all your efforts will be in vain.

Ain’t we tired of listening to the phrase, “Laughter is the best medicine”?

I’m sure we all are but the reason why it’s still so prevalent is because of its universality.

Of course, laughter is the best medicine to an opening remark too. It makes your audience laugh and who doesn’t love a good laugh? We all do!

Humor puts the minds at ease and makes you sound more human, because of which, the audience perceives you as a credible speaker.

How to Use Humor In An Opening Remark?

Step 1: Know your audience well. Your joke must resonate with them so as to make the desired impact. For instance, if you are addressing a school crowd and you make a joke about workplace communication mistakes. It won’t make the audience chuckle, would it?

Step 2: Puns? Self-deprecating humor? Or Funny Anecdotes? Identify the types of humor and figure out which one suits your personality in the best way. If you are not sure what types of humor are there and wish to seek a step-by-step guide on including humor in your presentation, make sure you read A Guide To Using Humor In Your Speech . Remember to choose the type of humor in alignment with your personality otherwise, it will look forced and won’t result in the impact you desired

Step 3: Step out and do a pilot survey! Try out the opener on a few folks who are similar to your target audience. Examine their reaction and, if required, adjust the joke

Step 4: Keep in mind that once you begin your speech with a pinch of humor, your audience will be expecting a few moments of laughter throughout the rest of your speech too. So, make sure you save 2-3 jokes (not more than that) for the remainder of your speech to meet those expectations

Examples of Speeches that used Humor in Opening Remarks

1. thoughts on humanity, fame and love by shah rukh khan.

“I’m a movie star. I’m 51 years of age. And I don’t use Botox as of yet.” Shah Rukh Khan

This TED Talk right here is the perfect case in point for you to witness all the four steps to humor (as discussed in the previous section) in action.

Known for his great performance in doing justice to a number of family roles in Bollywood films, the actor Shah Rukh Khan, in his TED Talk used the power of humor to make himself sound more human to align his talk with his perceived personality.

A humorous take on the drug, Botox, not only relates to the speaker’s professional credibility but also established the relatability quotient.

2. Ellen DeGeneres’ 86th Oscars Opening

“It’s been a tough couple of days for us. It has been raining. We’re fine. Thank you for your prayers.” Ellen DeGeneres

Two lessons on humor can be perfectly drawn from this talk:

• Make sure you include humor when the event calls for it in its truest sense.

Since Ellen DeGeneres was hosting the Oscars Opening Ceremony, nobody expected her to be all serious in terms of her talk. The audience is expecting a more relaxed and chill vibe from the speaker.

So, starting her talk with a piece of humor not only sounded like a safer bet but also the most effective one.

• Humor must align with the personality of the orator

What’s the thought that comes to your mind when you listen to the name, “Ellen DeGeneres”? I’m sure for most of us, it’s someone who’s great at presenting her opinions in a convincing manner with the help of comedy.

And that’s what you expect from her personality: Humor!

3. How Indian Parents Make You Tougher By Hasan Minhaj

“Do you know when brown kids get slapped? Every brown birthday party.” Hasan Minhaj

The element of surprise won’t work if your audience is familiar with what you are about to tell them.

So, make sure that you are addressing the right element of surprise to the right audience to make them chuckle. And Hasan Minhaj did it absolutely right!

In this TED Talk, Hasan Minhaj told a piece of surprising cultural information about Indian teens to the American Audience and not the Indian Audience (because they will be familiar with it and it won’t be a shock).

4. The Clues to A Great Story By Andrew Stanton

“A tourist is backpacking through the highlands of Scotland, and he stops at a pub to get a drink. And the only people in there is a bartender and an old man nursing a beer. And he orders a pint, and they sit in silence for a while. And suddenly, the old man turns to him and goes, “You see this bar? I built this bar with my bare hands from the finest wood in the county, gave it more care and love than my own child. But do they call me McGregor the Bar Builder? No.” Points out the window. “You see that stone wall out there? I built that stone wall with my bare hands. Found every stone, placed them just so through the rain and the cold. But do they call me McGregor the Stone Wall Builder? No” Points out the other window. “You see that pier on the lake out there? I built that pier with my bare hands, drove the pilings against the tide of the sand, plank by plank. But do they call me McGregor the pier builder? No. But you fuck one goat…” Andrew Stanton

When humor is combined with effective storytelling, a great laugh is expected from the intrigued minds sitting in the audience.

Remember how we used to tell small anecdotes as kids while telling any joke? That’s what needs to be done here.

Build up the curiosity with the help of a story and end that story by bringing in an element of surprise to make your audience chuckle. Unexpected humor is always welcome!

We’ve all grown up listening to bedtime stories.

As we approached our teenage years and adulthood, we switched to narrating anecdotes from our lives to our friends, family, and colleagues.

In a nutshell, it’s the stories that connect us and will continue to serve this very purpose.

Hence, it’s only fair for us to channel this magic of storytelling into our public speaking events as well.

How to Narrate A Story in An Opening Remark?

Step 1: Pick a story from your life or narrate something that happened to someone you know or simply form a gripping story. Whatever it might be, just make sure you are not exaggerating to come off as a relatable speaker. Most importantly, the story you choose has to be related to the theme of your speech

Step 2: Now that you have the story in mind, pick a narrative to design the structure of your story. Wait, don’t know what storytelling narrative structures are? Read 9 Storytelling Approaches For Your Next Speech or Presentation to know different ways to effectively narrate a story

Step 3: Use simple language while writing your story and be descriptive enough to help them imagine. Keep in mind that your audience should relate and it’s possible only when they can understand your story in its truest sense

Examples of Speeches that used Stories As Opening Remarks

1. life begins at the end of your comfort zone by yubing zhang.

“It’s a cold and foggy winter morning and I’m standing on the world’s tallest bungee platform. The platform I’m standing on is so tiny that I’ve to stand on my toes and balance myself against the wind…” Yubing Zhang

While highlighting how stepping out of one’s comfort zone is crucial, the speaker narrates a personal anecdote of her bungee-jumping experience.

To form a connection with the overall theme, she goes on to narrate how one bungee cord leap taught her the biggest lesson of her life.

Through the remainder of her talk, she then focuses upon sharing her lessons and guidance on how one can step out of his/her comfort zone to facilitate personal growth.

2. How to Figure Out What You Really Want By Ashley Stahl

“It was 2:45 pm on a rainy friday in Los Angeles. My dad was just brewing a cup of coffee in the kitchen when he answered a call from an unknown number…” Ashley Stahl

While the previous example on storytelling taught us to build a connection with the overall theme of our speech, this TED Talk by Ashley Stahl teaches the significance of body language and voice modulation in effective storytelling.

Observe how she narrates this story with effective pauses and uses inflection to create a sense of drama and suspense.

That’s something we all should keep in consideration while narrating any story.

Storytelling is only effective when conveyed properly with the help of facial expressions, body language, and vocal tonality. This is all done to appeal to the sentiments of the audience because eventually, it is what will make our talk all the more persuasive.

3. How “SHE” became an IAS Officer By Surabhi Gautam

“My story starts from a small, sleepy village of Madhya Pradesh with a population of barely a thousand people…” Surabhi Gautam

You don’t necessarily have to focus all your energy on writing your story with a proper build-up.

If you are using a story to build your credibility as a speaker as well as intrigue your audience, one simple way could be to just begin your speech with something as simple as, “My story starts from…”

Just like this speaker did!

Nothing fancy, nothing over the board but still manages to captivates the interest of the audience because of the following reasons:

• She communicates in the language of people by using simple words
• Starting with something like, “My story starts from…” sent an indication that she’s about to narrate the story of her life and as a matter of fact, we all are intrigued naturally to listen to different people’s life stories

4. Speaking Up Without Freaking Out By Matt Abrahams

“Panic. Embarassed. Exposed. No, that’s not how I’m feeling right now. Those are the feelings I had when I was a fourteen year old boy…” Matt Abrahams

Let’s be honest for a moment- we all have been through the feeling of “Panic, Embarrassed, Exposed” (just how Matt puts it) when asked to speak on stage.

By narrating a story that most of the audience members can relate to, Matt won the hearts of a majority of his audience members and established his credibility as a speaker.

5. The First 20 Hours: How to Learn Anything By Josh Kaufman

“Two years ago my life changed forever. My wife and I welcomed our daughter Lela in the world…” Josh Kaufman

“This has been the turning point of my life”

How do you feel when someone says something like this to you? Intrigued to know more?

This is the power that the speaker used here. He narrated a story of how being a parent changed his life and eventually, relates this experience to the topic of his speech, which to be honest, is fascinating to witness!

6. The Happy Secret to Better Work By Shawn Achor

“When I was seven years old and my sister was just five years old, we were playing on top of a bunk bed. I was two years older than my sister at the time — I mean, I’m two years older than her now — but at the time it meant she had to do everything that I wanted to do, and I wanted to play war. So we were up on top of our bunk beds. And on one side of the bunk bed, I had put out all of my G.I. Joe soldiers and weaponry. And on the other side were all my sister’s My Little Ponies ready for a cavalry charge. There are differing accounts of what actually happened that afternoon, but since my sister is not here with us today, let me tell you the true story –“ Shawn Achor

A descriptive story narrated using stylistic language has the strength to move the audience and immerse them into a fictional world.

In terms of storytelling, this technique is by far the most effective yet simplest way.

It’s commonly used while giving out persuasive speeches as it helps the speaker to align the audience’s thoughts with the speaker’s point of view. That’s what Shawn did through the help of his childhood story.

Of course, we all love surprises. Who doesn’t, right?

So, here’s a crazy idea! Why not surprise your audience with your opening remark?

Here’s how you can do so.

How to Surprise your Audience through your Opening Remark?

Option 1: Go up on that stage, say something totally unexpected and blow the minds! Now, your job doesn’t end here. Once you are done speaking your opening remark, provide your audience as to why you said what you said and what more are you going to offer through the rest of your content. Look at the first example in the next section to see its application.

Option 2: Another thing that you can do is to tell your audience something completely unknown related to the topic of your speech. Something that would make them go like, “Wait, what?” You can either present a shocking piece of information, an unknown taboo of that culture, or even a shocking habit of that cultural population.

Option 3: Tell something unknown not about the culture you are talking about but about yourself. We as humans are always attracted to gossip about other people’s lives. Of course, the audience would be interested in knowing something shocking about your life. But through the content of your speech, do remember to build that connection with your speech.

Examples of Speeches that Surprises its Audience through its Opening Remarks

1. how to start a speech by simon lancaster.

“Who wants to get high? Yeah, you up for some? Should we really get this party started?” Simon Lancaster

Who comes up on stage and asks the audience, “Who wants to get high?”

It’s purely unexpected and shocking!

But in this TED Talk, as the speaker focuses upon highlighting the steps to crafting a strong opening remark (just like we are discussing at this moment), he took it upon himself to use this very element of surprise to capture the audience’s attention.

2. Why I Don’t Use A Smart Phone By Ann Makosinski

“The last time I used a flip phone was 3 hours and 24 minutes ago.” Ann Makosinski

Now, after listening to her opening remark, do you want to know why is she still using a flip phone in the 21st Century? (At least, I do)

And that is the strength of a strong opening remark.

After generating this needed curiosity in the minds of her audience, the speaker focused the remainder of her talk telling these reasons to the audience, one by one.

So, yes! We can safely say that starting our speech with an unpopular opinion is an elegant yet simple way to kick-start our speech.

3. How to Control Emotion and Influence Behavior By Dawn Goldworm

“I can control your emotions and influence your behaviour without showing you anything, without touching you and without saying a word to you.” Dawn Goldworm

Hearing this opening remark is not just shocking but scary too!

I’m sure, just like me, you wish to unearth this secret to control and influence behavior so that you can control minds too.

It’s natural for you to listen to the remainder of the talk for this sole reason.

This way, capturing the attention of her audience was made easy for the speaker, Dawn Goldworm.

4. Get Comfortable with Being Uncomfortable By Luvvie Ajayi Jones

“I’m a professional troublemaker!” Luvvie Ajayi Jones

Listening to this opening remark, “what is your reaction?”

Are you thinking how exactly is she a troublemaker just like me? If yes, then the speaker has successfully inculcated this curiosity in us.

But what we all are also wondering is what does that have to do with the theme and the speaker does establish this connection in her follow-up statement right after her opening remark.

So, make sure the next time you are out there presenting a shocking remark, do follow it up with context, always.

5. How to Spot A Liar By Pamela Meyer

“Okay now, I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. Also, the person to your left is a liar.” Pamela Meyer

While delivering a TED Talk on “How to Spot A Liar”, Pamela begins by spotting a few liars from the audience itself making everyone think, “How did she do that?”

And naturally, with minimum efforts, she lured her audience in to listen to her entire talk as she unfolds different ways in which we all can spot a liar.

6. The Art of Being Yourself By Caroline McHugh

“So, the chances are you have looked in at least one mirror today. You’ve had a shave or you combed your hair or maybe you checked your teeth for spinach after lunch, but what you didn’t know is the face that you’re looking at is not the face that everyone sees.” Caroline McHugh

A shocking way to surprise your audience is to simply begin with some obvious observations and follow them up with a unique observation about the very same things- leaving them surprised by catching them completely off-guard.

To get better at this technique, draw some inspiration from this TED Talk by Caroline McHugh as she does a similar thing.

It is so far the easiest way to start your speech with a bang!

Present a fact to elicit the shock value in the minds- be it positive or negative.

But incorporating the right fact in the right way is an art in itself. Let’s dive right into it!

How to Use Facts as your Opening Remark?

First things first, make sure that your fact is not too generic. It has to be shocking in one way or the other to grip the audience’s attention.

Step 1: Present the fact using simple language. Avoid using technical terms here.

Step 2: Take a pause, give the audience a moment to ponder over it (But don’t wait for TOO LONG!). Next, present an extension of that fact, if you have any, or simply break down the fact by telling the audience how does this fact affects them. Give them the reasons.

Examples of Speeches that used Facts as its Opening Remarks

1. can we not let our breakups break us by tasha jackson.

“I want you all to know that you are loved because today we can be surrounded by so many people but feel profoundly alone. 68% of Gen Z feels like nobody knows them. An average American has only one close friend and one in four feels like no one.” Tasha Jackson

While presenting facts, it’s important that we go from covering a larger umbrella to the smaller one

This way, the audience knows the exact way in which they are getting affected by this piece of information.

That’s exactly how the speaker, Tasha, rolled her TED Talk.

Once the audience was aware of the intensity of how breakups are affecting each one of them, they were all the more intrigued to know how they can not let breakups affect them to such a drastic extent.

It is this incentive that made the listeners pay attention to her talk as she unfolded all the solutions to this, one by one.

2. How to Increase Love in Your Relationship By Jonathan Ljungqvist

“In Sweden, where I come from, we have 40 thousand marriages a year and each year we have around 20 thousand divorces.” Jonathan Ljungqvist

Create the illusion of an audience poll with your piece of fact, just like this speaker did in his TED Talk.

After highlighting the drastic extent of failed marriages in Sweden, Jonathan took a pause to let that information sink in and in his follow-up statement, he started shooting a few questions at the audience.

After waiting for a few seconds (2-3 seconds is the ideal time duration to wait), Jonathan answered and highlighted the problem at hand.

This made the audience respect and agree with his fact, all the way more.

Through the remainder of his talk, he then went on highlighting the steps to increase love in any relationship.

3. I See Dead People: Dreams and Visions of the Dying By Dr. Christopher Kerr

“I read a recent survey, and what Americans fear most is public speaking and dying.” Dr. Christopher Kerr

How do we perceive death as an individual? It’s a question that most of us have a unique answer to.

In an attempt to establish the relevance of his topic, the speaker uses a fact that highlights how feared death is.

It’s what capitalized the attention of the audience and forced them to listen to what different perspectives he had to offer on the topic from a medical standpoint.

4. Saudi Arabia: Patriot Act with Hasan Minhaj

“Saudi Arabia has been engulfed in a massive diplomatic crisis over the gruesome killing of Washingto Post Journalist Jamal Khashoggi” Hasan Minhaj

Now, stating facts doesn’t mean that you just go on telling statistical figures. It also includes different pieces of information, particularly news events!

In this talk, Hasan Minhaj recalls one such news event to set the theme of his talk.

Recalling news events makes our talk relevant while establishing the context. It signifies that as a speaker you are up-to-date with the information that you have to offer. So, the audience looks forward to hearing a talk devoid of redundancies.

5. Can We Not Let Our Breakups Break Us By Tasha Jackson

We live in a world where dating is the equivalent of buying a new pair of shoes.

Very often, with each dating experience comes the trauma of heartbreaks. As the speaker in this TED Talk rightly said, “breakups break us”.

But how to overcome it has always been a flaming question, particularly among the teens.

But to bring to light the intensity and ever-increasing prevalence of the situation, the speaker took the help of the statistics.

6. Teach Every Child About Food By Jamie Oliver

“ Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat. “ Jamie Oliver

Here, while throwing light upon an alarming issue (hunger), the speaker considered presenting harrowing stats to get that desired ‘concerned mood’.

Similarly, when you wish to highlight an opportunity (say, the positive side of social media), present positive stats showcasing the success of people through social media.

9. Let’s Visualize with “Visuals”

Visuals are always gripping and easy on our minds.

Show respect towards your audience by giving them a needed break from the monotony of “just listening”.

Be a respite and engage them through the power of visuals for a change. Here’s exactly how you can do this.

How to Connect Visuals with your Opening Remark?

Step 1: Get in touch with the tech team of your public speaking event and see if the needed technical support is there to facilitate the screening of an image/video.

Step 2: Now, find a visual interesting enough to arise the curiosity but not too generic to make it too predictable for the audience- all related to your theme.

Step 3: Craft a short, concise, and to-the-point follow-up statement to explain the relevance of that visual using simple language.

Examples of Speeches that used Visuals as Opening Remarks

1. don’t believe everything you think by lauren weinstein.

*shows picture of an elephant.* Lauren Weinstein

In this TED Talk, Lauren draws a beautiful comparison between elephants and the nature of humans by showcasing a few visuals.

She does this through the use of storytelling. Narrating how despite all the strength an elephant has, it doesn’t attempt to break its chains of captivity.

After establishing this, she goes on to connect this act with the thesis of her speech, that is, how one should not always believe everything they think.

What we can take away from this TED Talk is, when visuals are effectively supported by storytelling and the rhetoric of drawing comparison, the impact increases manifold.

2. The History of Our World in 18 Minutes By David Christian

*plays a video about scrambled eggs* David Christian

In this unique TED Talk, David Christian explains the origin of the history of our world through the video of a scrambled egg. Unique, isn’t it?

That is exactly what we need to learn here.

We don’t necessarily need to find a visual that directly relates to the theme of our speech. Instead, we can go for a visual that we can use as an aid to explain a similar topic, that is, the theme of our speech.

3. How Breathing and Metabolism are Interconnected By Ruben Meerman

*shows image of himself in the sea* Ruben Meerman

This TED Talk right here is an example of how you can establish a direct correlation between the visual and your topic- all through the use of storytelling.

Ruben Meerman began his speech by showing a few pictures of himself to talk about his health transformation.

When the audience witnessed the transformation right in front of their eyes, they were curious to know the secret behind it so that they can apply it to their respective lives.

That’s the power of a gripping visual!

YES! You read it right.

No matter how shallow it sounds but the outfit is the first thing we notice every time a speaker walks up that stage.

And if you are dressed differently than the rest of the speakers, you naturally capture the eyes of your audience.

By this, I don’t mean that you go to a branded store and buy the most expensive outfit from there and wear it for your event. What I mean is to put serious thought into deciding what to wear for your event.

Ideally, one should go for an outfit that is unique yet related to the theme of your speech but doesn’t hurt the dress code of the event too. Here’s how.

How to Connect Clothes with your Opening Remark?

Step 1: The most basic step is to check with the admin if there is any particular dress code that the speakers need to adhere to. If not, feel free to put on your hat of creativity by following the next steps

Step 2: Pick an outfit that connects with the theme of your speech but is still unique enough for the audience to go like, “Wait, what outfit is this?”

Step 3: Go on the stage wearing that outfit, take a pause, let the audience wonder. After a meaningful silence of 2-3 seconds, start speaking. Open up by telling the audience the significance of the outfit that you are wearing

Examples of Speeches that Connect Clothes with Opening Remarks

1. we are all different- and that’s awesome by cole blakeway.

(comes on stage weaing two different pair of socks and shoes) “Hi, my name is Cole and over the next few minutes, I’m going to teach you that it’s okay to be different. Since a young age, I’ve worn different colored socks and two different shoes.” Cole Blakeway

Fascinating opening remark, isn’t it?

Something as simple as wearing different pairs of socks can instill curiosity and help the speaker make his point, “we all are different”.

Since biblical times, we as humans try to fit in different situations. Be it a workplace, college, or even a social gathering for that matter.

In this TED Talk, Cole attempts to shed light on the lesson of embracing our true selves and how there’s nothing wrong with being different.

The tone of such a powerful talk was set just by wearing different pairs of socks.

2. Looks aren’t Everything. Believe me, I’m a Model By Cameron Russell

(switches to a different outfit and speaks) “This is the first outfit change on the TED Stage, so you guys are pretty lucky to witness it, I think.” Cameron Russell

Of course, the traditional way to pull this technique off is to come on stage wearing a unique outfit.

But Cameron Russell finds her very own unique way of a live outfit change wherein she brings a wrap-around skirt and wears over her dress to make a simple point that appearance is not everything, it goes way beyond that.

Seeing a model by profession mark this unlikely outfit transition made the audience trust her thesis all the way more.

They say that communication is a two-way street.

Yet, more often than not, we forget to keep this in mind during all the public speaking events.

We tend o go on speaking and speaking. While sometimes we manage to keep the audience interested, the rest of the time we simply bore the audience to sleep.

To save you here, an easy bet is to organize an activity for your audience towards the very beginning of your speech.

How to Connect An Audience Activity with your Opening Remark?

Step 1: Familiarize with your audience. What’s the average age of your audience? What’s their educational and work background? Getting these basic details will help you structure an activity that would ensure maximum participation from them. For instance, if you are addressing a bunch of school students, your activity can involve more physical exercises and less mental exercise. Also, ask yourself, “What is the size of my audience?” This will help you decide on the extent of interactivity.

Step 2: Find an activity that is not too basic. Your activity should make the audience curious about your content. Something that makes the audience wonder, “What does this activity have to do with the theme?” But then they are left amazed as soon as you begin to connect the relevance of the activity with your speech.

Step 3: Don’t make it TOO LONG! Keep it short and sweet.

Step 4: Write a vivid description of the steps involved in the activity so that the audience is not left confused about what to do.

Examples of Speeches that Used Audience Activities as Opening Remarks

1. are you a giver or a taker by adam grant.

“I want you to look around the room for a minute and try to find the most paranoid person here and then I want you to point that person out for me. (waits and then says) Okay, don’t actually do it.” Adam Grant

Given that Adam’s audience was comprised of more adults, he made them perform a mental exercise as it’s most likely for them to participate in a mental exercise rather than expecting them to move up their seats to do something.

And that’s what happened. The audience participated! Because all they had to do was simply move their heads around to find out a paranoid person.

Most importantly, the activity wasn’t too generic for the audience for them to predict its relevance. So, it made them curious enough to listen to the remainder of Adam’s TED Talk to witness him unravel its relevance.

2. Girl Up: The Secrets to an Extraordinary Life By Courtney Ferrell

“Okay, I need a favor. I need all the girls who are between the age of 17 and 24 to stand up.” Courtney Ferrell

Audience Matters! I know, I’ve been saying this A LOT but it’s the key to a great speech opening.

Even in this TED Talk, the speaker made all the girls between the age group of 17 to 24 stand up since she knew that more than 50% of her audience would stand up.

It’s a win-win situation, I’ll tell you how.

When Courtney confessed that she’s about to tell the secret to channel the creative spirit of women and how to empower them.

Those who stood up felt directly connected to the theme and the rest were curious enough to know the secret to see if it can benefit them or someone they know.

3. What It’s Like To Grow Up Desi in 2019 By Hasan Minhaj

“Alright, real quick- say your full name and then say the way white people say your name. So, my name is Hasan Minhaj. I would get a Ha-sen Min-haj-a” Hasan Minhaj

Two important lessons here, my friends!

• Interactivity is Influential

Since Hasan was addressing a comparatively smaller crowd of around 7 teens, he could incorporate an interactive activity, giving each of his audience members an opportunity to speak.

• Lead the Activity Ladder

Before asking each of his audience members to speakers, Hasan himself initiated the act of participation from his end.

This way, the audience was all the more thrilled to speak.

Because when you participate, your audience sees it as an incentive and feels more confident to participate seeing that you as a speaker are making an effort too.

4. How to Triple your Memory By Using This Trick By Ricardo Lieuw On

“So, I have a little test for you. Don’t panic, I’m not here to judge you…” Ricardo Lieuw On

“Awaken the competitive nature of your audience members!” This should be your motto here.

But first, make sure that you are clear with the explanation of the rules so that it’s easier for everyone to follow.

Look how the speaker has introduced a competitive activity here to awaken the minds.

This serves two purposes:

• Your audience is intrigued to listen to the rest of your talk
• Even if a few members are distracted, you can win them back

Do you remember all the times when your mom used to make you eat green vegetables by instilling some sort of fear?

Be it the fear of dull skin or even poor eyesight for that matter, it eventually made you take that action.

Isn’t this aim of public speeches too? To persuade the audience to take some action after your speech ends? A hundred percent, yes!

So, let’s jump into how we can incorporate fear in our speech opening to make our audience listen to us.

How to Use Fear as your Opening Remark?

Step 1: At the fear of reiterating myself, “Begin with analyzing your audience”. The Best Guide to Audience Analysis is an article for you to help you do just that.

Step 2: Done with analyzing your audience after reading the article? Now, make a list of their potential fears related to the theme of your speech.

Step 3: Figure out that one fear that is not too triggering. Here, ask yourself, “If I were to listen to this, would I be triggered to a huge extent?” If the answer is yes, leave that fear and choose one that is slightly less triggering but

Examples of Speeches that used Fear as its Opening Remarks

1. why the secret to sucess is setting the right goals by john doerr.

“We’re at a critical moment Our leaders, some of our great institutions are failing us.” John Doerr

While highlighting how important it is to set the right goals for development, John Doerr begins his speech by pointing at how the institutions are failing their citizens by setting the wrong objectives.

When you are told that someone is failing you, you feel a sense of disappointment, and you are naturally drawn to know the reason behind it to figure out if there’s something you can do to improve the situation.

This is the exact feeling that we are going for here!

In this technique, we are looking forward to getting our audience to daydream without boring them.

This art of imagination works the best for persuasive speeches. Here’s how!

While delivering a persuasive speech, our aim is to align the audience’s thoughts with our thought process but there needs to be a bridge, right? A bridge that the audience can take to step into your thought process.

This bridge is the art of imagination.

How to Use Imagination as your Opening Remark?

Step 1: Decide the emotion that you want your audience to feel. Do you wish to go for a negative emotion or a positive one? My suggestion for you would be to go for a negative one since negative emotions overpower the positive ones, psychologically speaking.

Step 2: Once you have decided on the type of emotion, craft a descriptive outline for the piece of imagination that is related to the theme of your speech.

Step 3: Using simple yet descriptive language, write down your piece of imagination. Remember to write in a chronological order detailing each and every step otherwise your audience won’t truly immerse in that imaginary world. To explain to you in simpler terms, if a few steps are missing from the bridge, you cannot walk to reach the other side, can you?

Step 4: Focus the rest of your speech telling the audience what to do to avoid the situation (in case of a negative imagination) and what to do to reach the situation (in case of a positive imagination).

Examples of Speeches that used Imagination as Opening Remarks

1. the barrier between us by tvisha bandhu.

“Picture this. You’re in the MRT, you’re scrolling through your phone, and you take notice of this lady walking through the cabin saying ‘hello, hello.'” Tvisha Bandhu

This speech is the perfect example of how one can kick start his speech through the power of closed imagination (one wherein you provided step-by-step details on what to imagine).

Look how the speaker, Tvisha Bandhu, uses her body posture and gestures to emote every sense of feeling encompassed within that imagination.

It works perfectly in sync with her descriptive writing. It’s so descriptive that she has even written the exact dialogues for the characters involved in her imagination such as “Hello, Hello” for the lady who walked through the cabin.

Descriptive writing backed by powerful body language and vocal tonality can increase the impact manifold.

2. Why Do We Fear Speaking On Stage? By Pratik Uppal

“If I ask you to come on the stage right now & deliver a speech, think what kind of excuses would you come up with.” Pratik Uppal

The second example is of an open imagination.

You don’t necessarily need to provide step-by-step details for the audience to make them imagine a situation

One easy way is to simply tell them to ponder over their reaction to a particular situation and then, go on providing a brief of what exact situation they are put in.

In this TED Talk, the speaker asked the audience to imagine all the excuses that they can come up with to dread a public speaking event. Now, pause! Even you think! I’m sure you too can come up with many without anyone telling you what to imagine exactly.

This is what we call open imagination. Widespread usage of this technique can be seen in movies with open endings wherein the end is treated as possibly the beginning.

3. The Surprising Secret that Solves your Problems Quickly By Collins Key

“Imagine if you could take your brain and turn it inside out and then have access to the information to be able to virtually solve any problem. It sounds pretty cool, right?” Collins Key

In the previous sections, we discussed the examples for two commonly-used types of imagination- open and closed.

Here, we shall discuss an example of how you can ask the audience to imagine something out of the world.

If you are a Potter-head, you know the strength that this technique entails. The entire series is based upon fiction encompassing a world where everything goes larger than life, even life itself but you still can’t seem to snap out of it because you are that engrossed.

In this TED Talk, Collins opened up his talk with one such piece of imagination wherein he asked the audience to imagine how would they feel if they could simply take their brain out and turn it inside out to find a solution in the blink of an eye instead of spending hours overthinking for it.

Fascinating, right? This intrigued the audience to listen to the rest of his speech in the search of a secret to solve their problems in the quickest way possible.

4. How to Present to Keep your Audience’s Attention By Mark Robinson

“Imagine it’s Wednesday 28th of August, 1963 & we’re in the United States Of American, specifically Washington DC.” Mark Robinson

Imagination is only effective if you catering the right piece of imagination to the right audience.

Now, take the example of this TED Talk. Had this TED Talk been delivered to an audience who is not aware of the significance of the person being spoken about, Martin Luther King Jr, his speech would have been totally ineffective.

So, make sure that whatever piece of imagination you have to offer is within the understanding of your audience.

This technique doesn’t require any fancy introduction.

For the longest time, great orators have been starting their respective speeches with one quote or the other to persuade their audience through the art of rhythm.

But the inclusion of this technique as an opening remark is easier said than done. Make sure you follow the steps in the next section.

How to Use A Quote as an Opening Remark?

Before we begin, remember not to use a quote that is too common. Use a quote that is less heard of!

Option 1: The easiest and safest bet is to use a famous quote related to the context of your speech. If the propounder of that quote is associated with the topic of your speech in one way or the other, it’s even better since it establishes the credibility of the quote.

Option 2: The other effective way is to make a quote of your own instead of relying upon someone else’s quote. It’s simpler than it sounds. An easier hack is to use alliteration (occurrence of similar sound at the beginning of adjacent words in a phrase) in the phrase you wish to highlight as your opening remark. For instance, even the title of this section, “Quintessential Quality of A Quote” uses this technique. Read Getting Your ‘Wordsworth’: Poetry in Public Speaking to know how exactly you can write a quote using alliteration and similar techniques.

Examples of Speeches that Used Quotes as Opening Remarks

1. increase your self-awareness with one simple fix by tasha eurich.

Tennessee Williams once told us, “There comes a time when you look into the mirror and you realize that what you see is what you’ll ever be. And then you accept it. Or you kill yourself. Or you stop looking in mirrors.” Tasha Eurich

To see the application of the first alternative in action, watch this TED Talk by Tasha Eurich.

While using someone else’s quote, attribution to the speaker is necessary. You can do so by simply saying something like, “As NAME OF THE SPEAKER rightly said…” Nothing too fancy, simplicity works the best.

Talking about the credibility of the original speaker of the quote, since this TED Talk is focused upon “Self-awareness”, it made Tennessee Williams who was a great playwright in Hollywood, a credible speaker to trust.

2. Mistakes Make the Man By Mathew George

“Man makes mistakes & mistakes make the man.” Mathew George

Now, let’s talk about making a quote on our own. Shall we?

The most basic step we discussed under the “how-to” section was alliteration and that’s what the speaker, Mathew George, used in the creation of his opening remark too.

Alliteration provides a rhythm to your speech opening line and makes you sound persuasive naturally.

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We hope that you have found some value here in your journey as a public speaker!

If you wish to know about more such amazing speech opening lines, make sure you check out 15 Powerful Speech Opening Lines (& How to Create Your Own) .

Not just that! We’ve written a similar article on 50 Speech Closing Lines (& How to Create Your Own) l The Ultimate Guide . Make sure you read that to END YOUR SPEECH WITH A BANG!

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Understand Yourself Better:

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

Use a personal SWOT analysis to discover your strengths and weaknesses

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8 Opening a Speech: Get Their Attention from the Start!

Get the audience’s attention, or the rest of your speech is a waste. I mean it!  Most people spend the majority of their speech preparation time working on the body of their speech and then they tack on an opening and a closing last minute.

The opening and closing deserve the most attention. Why?  If you don’t get the audience’s attention and get them to pay attention to you instead of…  the thoughts in their heads, their grocery lists, their neighbors, their social media…then all the rest of your brilliant content is wasted because they will never hear it. Lisa Marshall of Toastmasters International stresses the opening words are so important that “I spend 10 times more time developing and practicing the opener than any other part of the speech.”

Look at the description of Person A and Person B and tell me which person you like more.

Person A envious, stubborn, critical, impulsive, industrious, and intelligent

Person B intelligent, industrious, impulsive, critical, stubborn, and envious

If you are like most people, you have a preference for Person B.  This illustrates a study by Solomon Ashe. He had subjects rate these two people using a string of descriptive words. Now look back at the descriptions. Look closely and you will notice they are the same words in a different order. Most people put the most emphasis on the first three words in determining how they will create the person. Like Asche’s subjects, your audience will be evaluating those first three words. Let’s bring it back around to speechmaking. The first sentence out of your mouth is crucial and the first three words are especially important.

I am sure you are not surprised to know that people form opinions quickly. To prove this, researchers showed subjects either a 20-minute clip of a job applicant or a 20-30 second clip of a job applicant. They were asked to rate the person on likeability and self-assurance. People were able to form an opinion in under thirty seconds. Not only that but they were able to form the same opinions from a 30-second clip as a 20-minute exposure.

The Battle for Attention

Remember that every piece of content in our modern era is part of an attention war. It’s fighting against thousands of other claims on people’s time and energy. This is true even when you’re standing on a stage in front of a seated audience. They have deadly distracters in their pockets called smartphones, which they can use to summon to their eyes a thousand outside alternatives. Once emails and texts make their claim, your talk may be doomed. And then there’s that lurking demon of modern life, fatigue. All these are lethal enemies. You never want to provide someone with an excuse to zone out. You have to be a savvy general directing this war’s outcome. Starting strong is one of your most important weapons. Chris Anderson, TED Talks, The Official TED Guide to Public Speaking.

“People don’t pay attention to boring things,” according to John Medina, author of Brain Rules, “You’ve got 30 seconds before they start asking the question, ‘Am I going to pay attention to you or not?'” It is important to get your audience’s attention right away. In this chapter, I will share with you several ways to win the war for attention and to start your speech right. I will show you the basic opening and closing structure of speeches and give you many examples of what that looks like.  A speech, like an airplane, needs a good take-off and a good landing. Now it’s time to prepare to have a strong take-off and learn everything that goes into a speech introduction. This chapter is full of examples from a variety of talks. I included quotes from those introductions, but I also included links to each of those talks hoping you will be interested enough to want to listen.

Ways to Start a Speech

Chris Anderson likens this to battle. “First there is the 10-second war: can you do something in your first moments on stage to ensure people’s eager attention while you set up your talk topic? Second is the 1-minute war: can you then use that first minute to ensure that they’re committed to coming on the full talk journey with you?”

When thinking about your speech, spend a lot of time thinking about how to win the battle for their attention. Your introduction should make your audience want to put down their phones and listen. Your introduction should be so compelling they stop their wandering minds and turn their thoughts to you and you alone. Your introduction should start with three strong words where they form a strong opinion of you and your speech.  Let me share how to accomplish this. 

Capturing the audience through the story is one of the most powerful ways to start a speech. A story engages the brain in powerful ways and causes the audience’s brains to sync with the speakers. A well-told story will allow the audience to “see” things in their mind’s eye and to join the speaker’s emotions.

Watch this clip by Ric Elias for how he begins his speech with a powerful story. Particularly notice his first four words, “Imagine a big explosion.” 

Imagine a big explosion as you climb through 3,000 ft.   Imagine a plane full of smoke.   Imagine an engine going clack, clack, clack.   It sounds scary.   Well, I had a unique seat that day. I was sitting in 1D. I was the only one who could talk to the flight attendants. So I looked at them right away, and they said, “No problem. We probably hit some birds.” The pilot had already turned the plane around, and we weren’t that far. You could see Manhattan. Two minutes later, three things happened at the same time.

Ric Elias, Three Things I Learned While My Plane Crashed. 

Consider these other examples and notice how the speaker uses a story.

More powerful introductions using story:

I love you, I believe in you and it’s going to be OK. The three things that I needed to hear three years ago when I felt more abandoned than ever. I remember that day as if it happen this morning. It was Sunday and I had just woken up early at a brisk 12:30 in the afternoon. Ryan Brooks, Honesty, courage, and the importance of brushing your teeth.  When I was nine years old I went off to summer camp for the first time. And my mother packed me a suitcase full of books, which to me seemed like a perfectly natural thing to do. Because in my family, reading was the primary group activity. And this might sound antisocial to you, but for us, it was really just a different way of being social. You have the animal warmth of your family sitting right next to you, but you are also free to go roaming around the adventureland inside your own mind. And I had this idea that camp was going to be just like this, but better. Susan Cain. The Power of Introverts. I grew up to study the brain because I have a brother who has been diagnosed with a brain disorder: schizophrenia. Jill Bolte Taylor, My Stroke of Insight. A few years ago, I got one of those spam emails. I’m not quite sure how, but it turned up in my inbox, and it was from a guy called Solomon Odonkoh.  James Veitch This is What Happens When You Reply to Spam Email. Eleven years ago, while giving birth to my first child, I hemorrhaged and was transfused with seven pints of blood. Four years later, I found out that I had been infected with the AIDS virus and had unknowingly passed it to my daughter, Ariel, through my breast milk, and my son, Jake, in utero. Elizabeth Glaser,  Address to the 1992 Democratic National Convention.

Good stories immediately set the stage and introduce you to the place and to the people. Doing this helps your brain can form a structure where the story takes place. It helps you see the story unfold in your mind.  If you need help starting a story, Vanessa Van Edwards suggests these prompts:

• Once upon a time.
• I’m here for a reason, and it’s an interesting story.
• The best thing that ever happened to me was.

There is an entire chapter on the Power of Story that can be found here.

Humor is a rubber sword – it allows you to make a point without drawing blood. – Mary Hirsch

  When Family Guy’s Seth MacFarlane spoke at Harvard Commencemen t in the rain, he started with “There’s nowhere I would rather be on a day like this than around all this electrical equipment.” People laughed, people smiled, and the speech was off to a strong start. Humor works because it gives the audience a hit of the feel-good hormone dopamine. That is … if you are funny. If you decide to use humor, make sure you are funny. Test your humor on honest friends. In addition, the humor you use should fit your personality and your audience. Be warned, some groups would find humor inappropriate, do your research.

Watch this clip for how Tshering Tobgay begins his speech with humor. 

In case you are wondering, no, I’m not wearing a dress, and no, I’m not saying what I’m wearing underneath. (Laughter) This is a go. This is my national dress. This is how all men dress in Bhutan. That is how our women dress. Like our women, we men get to wear pretty bright colors, but unlike our women, we get to show off our legs. Our national dress is unique, but this is not the only thing that’s unique about my country. Our promise to remain carbon neutral is also unique, and this is what I’d like to speak about today, our promise to remain carbon neutral.

Tshering Tobgay, This Country Isn’t Just Carbon Neutral–Its Carbon Negative. 

More powerful introductions using humor

I didn’t rebel as a teenager.   I started late and was still going at it the summer I turned thirty. I just became an American citizen, I divorced my husband, I got a big tattoo of a bat on my arm, and I joined a New York City punk band. Danusia Trevino, Guilty I need to make a confession at the outset here. A little over 20 years ago, I did something that I regret, something that I’m not particularly proud of.   Something that, in many ways, I wish no one would ever know, but that here I feel kind of obliged to reveal. In the late 1980s, in a moment of youthful indiscretion, I went to law school. Dan Pink, The Puzzle of Motivation.  It is really interesting to be a woman and to get to 45 and to not be married yet and to not have kids, especially when you have pushed out your fifth kid on television. Tracee Ellis Ross, 2017 Glamour Woman of the Year. I am not drunk …but the doctor who delivered me was.” (reference the shake she has due to a botched medical procedure at birth causing her cerebral palsey). Maysoon Zayid, I’ve Got 99 Prolbems and Cerebral Palsey is Not One of Them .

Salutation followed by humor

Oh boy, thank you so much, thank you so much.   Thank you, President Cowan, Mrs. President Cowen; distinguished guests, undistinguished guests, you know who you are, honored faculty and creepy Spanish teacher.   And thank you to all the graduating Class of 2009, I realize most of you are hungover and have splitting headaches and haven’t slept since Fat Tuesday, but you can’t graduate ’til I finish, so listen up. When I was asked to make the commencement speech, I immediately said yes.   Then I went to look up what commencement meant which would have been easy if I had a dictionary, but most of the books in our house are Portia’s, and they’re all written in Australian.   So I had to break the word down myself, to find out the meaning. Commencement: common, and cement, common cement.   You commonly see cement on sidewalks.   Sidewalks have cracks, and if you step on a crack, you break your mother’s back.   So there’s that.   But I’m honored that you’ve asked me here to speak at your common cement Ellen DeGenres, Commencement Speech at Tulane. Well, thank you. Thank you Mr. President, First Lady, King Abdullah of Jordan, Norm, distinguished guests. Please join me in praying that I don’t say something we’ll all regret. That was for the FCC. If you’re wondering what I’m doing here, at a prayer breakfast, well so am I. I’m certainly not here as a man of the cloth, unless that cloth is — is leather. Bono at  the  54th annual National Prayer Breakfast.  

Starting your speech by sharing a little-known fact, can be powerful. For this to fully work, you need to have the audience’s attention from the very first word. Read on for how these speakers started strong.

Powerful introductions using facts

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat. Jamie Oliver, Teach Every Child About Food. So I want to start by offering you a free, no-tech life hack, and all it requires of you is this: that you change your posture for two minutes. Amy Cuddy, Your Body Language May Shape Who You Are. Okay, now I don’t want to alarm anybody in this room, but it’s just come to my attention that the person to your right is a liar. (Laughter) Also, the person to your left is a liar. Also the person sitting in your very seats is a liar. We’re all liars. What I’m going to do today is I’m going to show you what the research says about why we’re all liars, how you can become a lie spotter and why you might want to go the extra mile and go from lie spotting to truth seeking, and ultimately to trust building. Pamela Meyer, How to Spot a Liar. You will live 7.5 minutes longer than you would have otherwise, just because you watched this talk.  Jane McGonigal. The Game That Can Give You Ten Extra Years of Life. There are 900,000 divorces   in the United States of America every year.   Fewer than 10% of them   ever talked to anybody about their relationship.   So why would you need a science?   Well, we need a science to develop effective treatment   and understanding of how to make love work.   Why?   Why should we care about having great relationships?   Well, it turns out that in the past 50 years,   a field called social epidemiology has emerged,   and it shows that great friendships,   great love relationships between lovers and parents and children   lead to greater health – mental health as well as physical health –   greater wealth, greater resilience,   faster recovery from illness,   greater longevity –   if you want to live 10 to 15 years longer, work on your relationships,   not just your exercise –   and more successful children as well.   John Gottman. The Science of Love.  This room may appear to be holding 600 people but there is actually so many more because within each of us there is a multiple of personalities. Elizabeth Lesser,  Take the Other to Lunch.

Using a physical object can draw the audience’s attention. Make sure you plan the timing of the prop, and you practice with it. It is important that it is large enough for the audience to see and they can see it well enough that they are not frustrated. Depending on your speech, it may be appropriate to put it away, so it is not distracting.

Powerful introductions using props

Darren Tay walks onto the stage and stares at the audience. He pulls a pair of underwear out of his pocket and puts them on over his suit. “Hey loser how do you like your new school uniform. I think it looks great on you. Those were the words of my high school bully Greg Upperfield. Now if you are all wondering if the underwear that Greg used was clean, I had the same questions. Darren Tay, Outsmart, Outlast. Toastmasters 2016 World Champion of Public Speaking . Mohammed Qahtani walks onstage, puts a cigarette in his mouth … then looks up as if noticing the audience and says, “What?” As the audience laughs, he continues. “Oh, you all think smoking kills? Ha-ha, let me tell you something. Do you know that the amount of people dying from diabetes are three times as many [as the] people dying from smoking? Yet if I pulled out a Snickers bar, nobody would say anything.” He goes on to say, his facts are made up and his real topic is about how words have power. Mohammed Qahtani, Toastmasters 2015 World Champion of Public Speaking

JA Gamach blows a train whistle and then starts his speech as if he were a conductor, “All aboard! It’s a bright sunny day and you are taking a train. You are wearing a pair of sandals you proudly made yourself. As you board the train one of your sandals slips off and falls beside the track.  (J.A. loses one sandal that falls down the platform.)  You try to retrieve it. Too late. The train starts to pull away. What would you have done? I would have cursed my bad luck, mad at losing a sandal. JA Gamache, Toastmasters 2007 World Championship. 

Use a Quotation

Powerful introductions using quotes.

Rules for using quotes

• Be sure to use the quote purposefully and not just as placeholders.
• Quotes can just take up valuable space where you could put content unless they are not properly used.
• Let the quote be more important than the author. When using a quote at the opening, say the quote first and then the author. When using a quote at the end of a speech, say the author first and then the quote.
• Keep it short and sweet. Use a quote that gets to the point quickly.
• If you must use long quotes–put them on your slide.
• If you project a quote, read it to the audience. Never expect them to read it while you talk about something else. Never say stupid things like, “You can read, I’ll let you read this for yourselves” or “Your adults, I’ll let you process this.”
• Check the authorship and authenticity of the quote. There are so many quotes on the internet that are misattributed and misquoted. For example, who wrote the quote: “They may forget what you said, but they will never forget how you made them feel”?
• Do not go for the overused quote or your audience is prone to dismiss it.  Instead of quoting an overused “I have a dream quote” do as Jim Key, the 2003 Toastmasters International World Championship of Public Speaking did and pick an equally great but lesser-used Martin Luther King Quote: “The time is always right to do what is right!”

Watch Nate Stauffer at a Moth Grand Slam as he uses poetry to start and carry his story.

Watch this clip for how Andrew Solomon opens with a quote to make us think about depression. 

Andrew Solomon, Depression, The Secret We Share. 

Reference the Occasion

Ceremonial speeches often call for acknowledgment of those in attendance or a mention of the occasion. Here is how Martin Luther King Junior set up his famous speech. I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. Five score years ago, a great American, in whose symbolic shadow we stand today, signed the Emancipation Proclamation. Martin Luther King Junior, I Have a Dream.

Get the Audience Involved

Having the audience stand, raise their hand, or even nod in encouragement can cause them to focus on your message. This can be particularly helpful if the audience has been sitting for a while. Let me show you a few examples of how that works.

Ask a Question

You can involve the audience from the start by asking them a question.

Watch the first few minutes of Amy Purdy’s speech and how she starts with a question, “ If your life were a book   and you were the author,   how would you want your story to go?” 

More powerful introductions using a question

I’m here today to talk about a disturbing question, which has an equally disturbing answer. My topic is the secret of domestic violence and the question I’m going to tackle is the one everyone always asks. Why would she stay? Why would anyone stay with a man who beats her? Why Domestic Violence Victims Don’t Leave- Leslie Morgan Steiner Here’s a question we need to rethink together: What should be the role of money and markets in our societies? Today, there are very few things that money can’t buy. If you’re sentenced to a jail term in Santa Barbara, California, you should know that if you don’t like the standard accommodations, you can buy a prison cell upgrade. It’s true. For how much, do you think? What would you guess? Five hundred dollars? It’s not the Ritz-Carlton. It’s a jail! Eighty-two dollars a night. Eighty-two dollars a night. Michael Sandel, Why We Shouldn’t Trust Markets with Our Civic Life.

How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they’re more innovative than all their competition. Simon Sinek, How Great Leaders Inspire Action.  Can you remember a moment when a brilliant idea flashed into your head? Darren LaCroix,  Ouch! World Champion of Public Speaking.

Have the Audience Participate

If you ask a question you want the audience to answer, be sure to give them time to respond. If they raise their hands, be sure to acknowledge their response. You might have the answer by standing, by raising their hands, by speaking to their neighbor. You might call on one member of the audience to answer for the group.

If you ask a question you want the audience to answer, don’t let your presentation slide give away the answer. For example, one speaker had a slide behind him that said, “Lesson 1: Don’t Worry About IQ.” He has the audience raise their hand if they want to improve their grades then he asks, “So can I get a show of hands, how many would say IQ is going to be the most important to get those marks to go up?” Very few people responded because the answer was “written on the wall” literally.

Watch this clip as Allan Pease engages the audience.

Everybody hold your right hand in front like this in a handshaking position. Uncross your legs. Relaxed position. Right hand in front. When I say the word, “Now” here’s what we’re going to do. I am going to ask you to turn to someone besides you, shake hands as if you’re meeting for the first time, and keep pumping till I ask you to stop. Then you’ll stop and freeze it and we’re going to analyze what’s happening. You got that? You don’t have time to think about this. Do it now. Pick anybody and pump. Pump, everybody. Freeze it. Hold it. Stop. Hold it. Freeze it. Keep your hands locked. Keep them locked. The person whose hand is most on top is saying “I’ll be the boss for the rest of the day.” Allan Pease, Body Language, the Power is in the Palm of Your Hands. 

More powerful introductions using audience participation

I have a confession to make. But first, I want you to make a little confession to me. In the past year, I want you to just raise your hand if you’ve experienced relatively little stress? Kelly McGonigal, How to Make Stress Your Friend. So I’d like to start, if I may, by asking you some questions. If you’ve ever lost someone you truly loved, ever had your heartbroken, ever struggled through an acrimonious divorce, or being the victim of infidelity, please stand up. If standing up isn’t accessible to you, you can put your hand up. Please stay standing and keep your hand up there. If you’ve ever lived through a natural disaster, being bullied or made redundant, stand on up. If you’ve ever had a miscarriage, if you’ve ever had an abortion or struggled through infertility, please stand up. Finally, if you or anyone you love has had to cope with mental illness, dementia, some form of physical impairment or cope with suicide, please stand up. Look around you. Adversity doesn’t discriminate. If you are alive, you are going to have to, or you’ve already had to, deal with some tough times Thank you, everyone. Take a seat. Lucy Hone: The Three Secrets of Resilient People.  Advice from Moth Storytelling Club Have a great first line that sets up the stakes and grabs attention No: “So I was thinking about climbing this mountain. But then I watched a little TV and made a snack and took a nap and my mom called and vented about her psoriasis then I did a little laundry (a whites load) (I lost another sock, darn it!) and then I thought about it again and decided I’d climb the mountain the next morning.” Yes: “The mountain loomed before me. I had my hunting knife, some trail mix and snow boots. I had to make it to the little cabin and start a fire before sundown or freeze to death for sure.”  

Arouse Suspense or Curiosity

Watch this clip for how Kathryn Schulz creates curiosity by showing us Johnny Depp’s tattoo and then talks about her tattoo of regret. We hang on to her every word wondering, “Where is all this going and how bad can her tattoo really be?”

So that’s Johnny Depp, of course.   And that’s Johnny Depp’s shoulder.   And that’s Johnny Depp’s famous shoulder tattoo.   Some of you might know that, in 1990,   Depp got engaged to Winona Ryder,   and he had tattooed on his right shoulder   “Winona forever.”   And then three years later —   which in fairness, kind of is forever by Hollywood standards —   they broke up,   and Johnny went and got a little bit of repair work done.   And now his shoulder says, “Wino forever.”

Kathryn Schulz, Don’t Regret, Regret. 

  Saying unexpected things or challenging assumptions can get a speech started off right. A herd of wildebeests, a shoal of fish, a flock of birds. Many animals gather in large groups that are among the most wonderful spectacles in the natural world. But why do these groups form? The common answers include things like seeking safety in numbers or hunting in packs or gathering to mate or breed, and all of these explanations, while often true, make a huge assumption about animal behavior, that the animals are in control of their own actions, that they are in charge of their bodies. And that is often not the case. Ed Yong. Zombie Roaches and Other Parasite Tales. TED Talk

 Keys to Success

Memorize your first sentence so you can deliver it with impact. Memorize your whole speech opening if possible. Make sure your first three words have an impact.

Typical Patterns for Speech Openings

• Get the audience’s attention–called a hook or a grabber.
• Establish rapport and tell the audience why you care about the topic of why you are credible to speak on the topic.
• Introduce the speech thesis/preview/good idea.
• Tell the audience why they should care about this topic.
• Give a transition statement to the body of the speech.

Step Two: Credibility

First, you hook the audience with your powerful grabber, then you tell them why you are credible to speak on the topic and why the topic is important. If they know your credentials, you would not need to tell them your credibility but you may still want to tell them why you are interested in the topic. Here are a few examples of how some speakers included credibility.

Tell Why You Are Credible

I’m a doctor, but I kind of slipped sideways into research, and now I’m an epidemiologist. Ben Goldacre, Battling Bad Science.  I started studying resilience research a decade ago at the University of Pennsylvania in Philadelphia. It was an amazing time to be there because the professors who trained me had just picked up the contract to train all 1.1 million American soldiers to be as mentally fit as they always have been physically fit. Lucy Hone: The Three Secrets of Resilient People.  What I’m going to do is to just give a few notes,   and this is from a book I’m preparing called   “Letters to a Young Scientist.”   I’d thought it’d be appropriate to   present it, on the basis that I have had extensive experience   in teaching, counseling scientists across a broad array of fields.   And you might like to hear some of the principles that I’ve developed in doing   that teaching and counseling. EO Wilson: Advice to a Young Scientist. 

Step Three: Tell Why it is Important

Early on in your speech, you should tell the audience why they should care. You should connect the speech to things they care about. This is where you answer, so what, who cares?

You know, I didn’t set out to be a parenting expert. In fact, I’m not very interested in parenting, per se. It’s just that there’s a certain style of parenting these days that is kind of messing up kids, impeding their chances to develop.  Julie Lythcott-Haims, How to Raise Successful Kids – Without Over-Parenting

Step Four: Tell the Purpose of the Talk (aka Preview/ Thesis)

“If you don’t know what you want to achieve in your presentation your audience never will.” – Harvey Diamond, author

Tell the audience your purpose, clearly give them an overview of the main points.  MIT professor, Patrick Winston says one of the best things to add to your speech is an empowerment promise. You want to tell people what they will know at the end of your speech that they didn’t know at the beginning. It’s their reason for being here.  His empowerment promise was, “Today you will see some examples of what you can put in your armory of speaking techniques and it will be the case that one of those examples–some heuristic, some technique, maybe only one will be the one that will get you the job. By the end of the next 60 minutes, you will have been exposed to a lot of ideas, some of which you will incorporate into your own repertoire, and they will ensure that you get the maximum opportunity to have your ideas valued and accepted by the people you speak with.” Notice that this statement told you what to expect and why it mattered.

Here are examples of how various speakers accomplished this.

For years, I’ve been telling people, stress makes you sick. It increases the risk of everything from the common cold to cardiovascular disease. Basically, I’ve turned stress into the enemy. But I have changed my mind about stress, and today, I want to change yours. Kelly McGonigal, How to Make Stress Your Friend.   We’ve been sold the lie that disability is a Bad Thing, capital B, capital T. It’s a bad thing, and to live with a disability makes you exceptional. It’s not a bad thing, and it doesn’t make you exceptional. Stella Young, I’m Not Your Inspiration, Thank You Very Much

What I’m going to show you is all of the main things, all of the main features of my discipline, evidence-based medicine. And I will talk you through all of these and demonstrate how they work, exclusively using examples of people getting stuff wrong. Ben Goldacre, Battling Bad Science.  I would like to think that we (Arab women) poor, oppressed women actually have some useful, certainly hard-earned lessons to share, lessons that might turn out useful for anyone wishing to thrive in the modern world. Here are three of mine. Leila Hoteit, Three Lessons on Success from an Arab businesswoman We are often terrified and fascinated by the power hackers now have. They scare us. But the choices they make have dramatic outcomes that influence us all. So I am here today because I think we need hackers, and in fact, they just might be the immune system for the information age. Sometimes they make us sick, but they also find those hidden threats in our world, and they make us fix it. Keren Elazari. Hackers: The Internet’s Immune System Try This — Inspired by TED Master Class After you write your thesis, send it to three people with the question, “Based on what you read here, what do you think my speech will be about?”  

Putting It All Together

At this point, you know you need to have a grabber, a preview, a credibility statement, and a so-what-who-cares statement.  Let’s take a look at one of the top TED talks of all time by Jamie Oliver. This speech is a good illustration of everything we’ve been talking about so far and how all this works together.

“Everybody close your eyes.”

I don’t want to close my eyes; it makes me feel awkward and exposed to be in a group of people with my eyes closed. Because of that, I keep my eyes open. The problem is  when I keep my eyes open, I feel like some sort of horrible nonconformist rebel. I feel awkward with my eyes closed and I feel guilty if they are open. Either way, I just feel bad. Besides, half of the time when speakers tell audience members to close their eyes, they forget to tell us when we can open them. If you are wanting me to imagine a story, just tell me to imagine it, don’t make me close my eyes (rant over).

“Can everybody hear me?”

You should plan your opening to be intentional and with power. “Can everybody hear me” is a weak and uncertain statement and this is not the first impression you want to leave. Do a microphone check before the audience members arrive and have someone stand in different corners of the room to make sure you can be heard. Don’t waste your valuable speech time with questions that you should already know the answer to.

“How long do I have to speak?”

You should know that before you begin. Even if the presentations for the day are running over and you are the last speaker, you should ask the MC before you begin. Always plan your first words with power.

“Can you read this?”

You should make your slides big, really big. Test out your slides in advance of your speech, walk all around the room and make sure you can read them. Have a friend check them out as well. You should know they are big enough because you planned for it and tested it.

“Turn off your cell phones and laptops.”

People really hate having things taken away, not to mention that your audience may want to take notes on their devices. Chances are you are speaking to adults, let them determine if it is appropriate to have out their technology.

“I’m sorry, I’m losing my voice.” “I’m stopped up.” “I’m under the weather.”

Stop apologizing! Stop making excuses!  While these lines may be true, they just come of as excuses and can make the audience either feel like you don’t want to be there, or they just feel sorry for you.

“I’m so nervous right now.”

Talking about your nervousness will make you more nervous and will make them look for signs of your nervousness. Just start your speech.

“So, Um, Ok.”

Do not start with hesitation. Plan the first words, memorize the first words, practice the first words.  Do not start with “Ok, so um, now I’d like…” Plan strong and start strong.

Do Not Discuss Your Business with People Watching…Really! I Mean It! Many of us are giving and listening to presentations in an online format.  I have attended numerous presentations this year through Zoom where I have to sit and watch while the organizers engage in personal small talk or deal with the details of the presentation. This is how the speech I recently attended began. “Donna, you are going to share your screen, right?” “Yes. I have my PowerPoint ready to go. Will you push “record” when I give the signal?” “Sure. Where did you say that button is again? Do you think we should wait five more minutes, I think we had more who were coming? Dave, what was the total we were expecting?” “Yeah, we had 116 sign up, but the reminders went out late so this may be all we have. We can give them a few more minutes to log on.” “Donna, How is your dog? Is she still struggling with her cone since her spay surgery? My dog never would wear the cone –she tore her stitches out and broke her wound open. It was terrible. Well, it looks like it is about time to begin, thank you everyone for coming.” If you are organizing an event online, hosting a speech online, giving a presentation online–please keep it professional. Most platforms will allow you to keep the audience in a waiting room until it is time to start. If you have a business to deal with, keep the audience out until you have everything ready to go. Once the audience is in the meeting, you should engage the audience in group-type small talk or you should just start the presentation. In professional settings, you should start the meeting on time. Why punish those who showed up on time to wait for those who aren’t there yet?

A Conversation Over Coffee with Bill Rogers

I asked my long-time friend, Bill Rogers, to write an excerpt to add to the book.  I met Bill when he was the Chief Development Officer for a hospital in Northwest Arkansas and I met him again when he was reinventing himself as a college student getting a Master’s Degree in the theater.  He would love to share a symbolic cup of coffee with you and give you advice about public speaking. 

Perfect morning for a walk, isn’t it? Join me for a cup of coffee? Wonderful. Find us a table and I’ll get our coffee.

There you go; just like you like it. There’s nothing like a great cup of coffee on the patio of your neighborhood coffee shop, is there?

Now that you’re settled in your favorite chair, take a sip, and let that glorious caffeine kick in and do its stuff. Okay, let’s talk.

So, you were asking me about public speaking.

Well, let’s see. Where do we begin?

One of the first pieces of advice I ever received was to imagine that every member of your audience is sitting there in their underwear! Yeah, right. That never worked for me. I tried it once with a local civic group of community leaders both male and female. If the intent of that tidbit is to make you relax, it certainly didn’t work for me. It just made me more self-conscious…and more nervous. I not only got distracted, but I also lost my train of thought, I started sweating, and, of course, imagined myself standing there without clothes. Needless to say, that speech was a disaster and I’ve never used it again. I suggest you don’t either.

In the early days, I also relied very heavily on my typed-up speech. Now, there’s nothing wrong with that unless you find yourself reading it word for word as I did. Nothing is more boring nor puts an audience to sleep quicker than a speaker with their nose down reading a speech. There’s no connection and connection with your audience is key.

As you know, I love theatre and I’ve done a bit of acting over the years. Early on, I learned that the quicker I learned my lines, the more I could play, experiment, and shape my character. It relaxed me and gave me enormous freedom. It led me to find a mantra for myself: “With discipline comes freedom.” This freedom will allow you to improvise as your audience or situation dictates while still conveying the core message of your presentation. That discipline and its resulting freedom apply to public speaking of any kind and, I think, will serve you well.

Another old adage we’ve all heard is Aristotle’s advice. You know the one. No? Well, roughly, it’s to tell your audience what you’re going to say, say it, and then tell them what you just said. That’s the basic formula for public speaking. And it works as a good place to start.

However, effective speaking is much more and, to me, it starts with a story or even a simple sentence.

You know the feeling you get when you read the first sentence of a good book and it just reaches out and grabs you? That should be your goal with every presentation. One sentence to capture your audience’s attention. Something that causes them to lean forward. Something that sparks their imagination.

It doesn’t have to be all that profound either. It can be something very simple. A personal story that relates to your topic. A relevant fact or statistic that defines or illustrates the issue or subject matter at hand.

A couple of classics come to mind. The first is Alice Walker’s, “The Color of Purple.”

“You better not tell nobody but God.”

And the second one is from my favorite novel, “To Kill A Mockingbird,” by Harper Lee.

“When he was nearly thirteen, my brother Jem got his arm broken at the elbow.”

Both sentences hook you immediately. A few simple words speak volumes. After reading or hearing those words, you naturally lean in. You want to learn more. You want to find out what happens next. Every effective speech or presentation does the same thing.

Of course, make sure that the first and last thing you say to your audience is both relevant and appropriate. I share this out of an abundance of caution. I once worked for an internationally recognized and well-respected children’s research hospital and I was given the privilege to speak at a national educational convention. The room was filled wall to wall with teachers. I thought I’d be cute and add a little levity. I opened my presentation with this line, “You know, I’ve had nightmares like this…” Instead of the roars of laughter, I was expecting, a wave of silence ensued. Not only was the line not funny, but it was also wholly inappropriate and I immediately lost my audience. Not my best day. Learn from my mistakes.

Finally, let’s touch on the importance of approaching a speech as a conversation. You and I are sitting here enjoying our coffee and having a friendly, relaxed conversation. Strive for that every chance you get. You may not always have that luxury. Some speeches and presentations simply demand formality. But even in those cases, you can usually make it somewhat conversational. I always try to write my speeches in a conversational style. Like I’m talking to a friend…or trying to make a new one.

So, to recap: tell a story, learn your lines, hook your audience with a simple sentence, close with a question or call to action, use repetition, keep it conversational, treat your audience as a friend, and give yourself permission to relax.

Above all, be yourself. Allow yourself to be as relaxed as you are with those closest to you. If you’re relaxed, if you try to think of your audience as a friend, then, in most cases, they too will relax and they will root for you. Even if they disagree with what you are telling them, they will respect you and they will listen.

How about another cup?

Key Takeaways

Remember This!

• The most important part of your speech is the introduction because if you don’t get their attention, they are not listening to the rest of what you have to say.
• To get attention, tell a story, use humor, share a quote, tell a startling fact, show a prop, ask a question, reference the occasion.
• In addition to the grabber, a good introduction should establish rapport and tell the audience why you are credible.
• An introduction often includes a “so what who cares statement” to tell the audience why this should matter to them.
• The thesis/preview should be clear enough that someone could read just that sentence or couple of sentences and know what the speech is about.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

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How to Start a Speech: The Best (and Worst) Speech Openers

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One of the hardest things about public speaking is knowing how to start a speech. Your opening line is your first impression. It’s how you capture attention. It’s how you captivate the audience. So how do you make sure you nail it every time?

The best way to know how to open a speech is to look at what has worked in the past. When we examined the top speeches of all time and the most popular TED talks of all time, we found some interesting speaking patterns.

Time has identified the top 10 greatest speeches of all time. They are:

Opening Lines of the Top 10 Greatest Speeches of All Time

#1: Socrates – “Apology”

#2: Patrick Henry – “Give Me Liberty or Give Me Death”

#3: Frederick Douglass – “The Hypocrisy of American Slavery”

#4: Abraham Lincoln – “Gettysburg Address”

Opening Line: “Fourscore and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal.”

#5: Susan B. Anthony – “Women’s Rights to the Suffrage”

#6: Winston Churchill – “Blood, Toil, Tears, and Sweat”

#7: John F. Kennedy – “Inaugural Address”

Opening Line: “We observe today not a victory of party, but a celebration of freedom — symbolizing an end, as well as a beginning — signifying renewal, as well as change.”

#8: Martin Luther King, Jr. – “I Have a Dream”

#9: Lyndon B. Johnson – “The American Promise”

#10: Ronald Reagan – “Remarks at the Brandenburg Gate”

How do all of these historical greats start their speeches? Is there a difference between these and some of the more modern top TED talks?

Before we dive in, let’s recap with some critical do’s and don’ts when opening a speech:

Opening Lines of the Top 10 TED Talks of All Time

Here are the opening lines to the top 10 Ted Talks of all time according to view count:

#1: Sir Ken Robinson – “Do schools kill creativity?” Opening Line: “Good morning. How are you? It’s been great, hasn’t it? I’ve been blown away by the whole thing. In fact, I’m leaving.”

#2: Amy Cuddy – “Your Body Language May Shape Who You Are” Opening Line: “So I want to start by offering you a free, no-tech life hack, and all it requires of you is this: that you change your posture for two minutes.”

#3: Simon Sinek – “How Great Leaders Inspire Action”

#4: Brene Brown – “The Power of Vulnerability” Opening Line: “So, I’ll start with this: a couple years ago, an event planner called me because I was going to do a speaking event.”

#5: Mary Roach – “10 Things You Didn’t Know About Orgasm” Opening Line: “All right. I’m going to show you a couple of images from a very diverting paper in The Journal of Ultrasound in Medicine.”

#6: Julian Treasure – “How to Speak so that People Want to Listen” Opening Line: “The human voice: It’s the instrument we all play.”

#7: Jill Bolte Taylor – “My Stroke of Insight” Opening Line: “I grew up to study the brain because I have a brother who has been diagnosed with a brain disorder: schizophrenia.”

#8: James Veitch – “This is What Happens When You Reply to Spam Email” Opening Line: “A few years ago, I got one of those spam emails.”

#9: Cameron Russell – “Looks Aren’t Everything; Believe Me, I’m a Model” Opening Line: “Hi. My name is Cameron Russell, and for the last little while, I’ve been a model.”

#10: Dan Pink – “The Puzzle of Motivation” Opening Line: “I need to make a confession at the outset here.”

What can we learn from these opening lines? There are some patterns that can help us. First, let’s start with what you shouldn’t do. Have you ever made one of these cardinal speaking sins?

Never Start a Presentation with…

Anything technical! This is a big mistake people make when they have not done a tech check ahead of time or are feeling nervous. Never start with these openers:

• Is this microphone working?
• Can you hear me?
• Wow, these lights are bright!

Your nervousness. Many people think it is vulnerable to start with how nervous they are about speaking — you can mention this later, but it should not be the first thing. Why? People will then only be looking for signs of your nervousness. Don’t start with:

• I’m so nervous right now!
• Wow there are so many people here.
• I’m not a great public speaker.

A lackluster or non-believable nicety. It’s great to be grateful to the person who introduced you, but it’s not a great way to include the audience. It’s ok to thank the audience for being there—but do it at the end (not as your opening line). These are all too boring:

• Thanks for having me.
• Thanks for that intro.
• Nice to be here.

Boring, shmoring! I have an exception here if you can make it funny. Ken Robinson started with a nicety and then turned it into a joke. He said, “ “Good morning. How are you? It’s been great, hasn’t it? I’ve been blown away by the whole thing. In fact, I’m leaving.”

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• My Top 5 Favorite Public Speakers
• 15 Science-Based Public Speaking Tips To Become a Master Speaker
• How to Give Captivating Presentations
• How to Give an Awesome Toast

How to Start a Presentation

A story. The absolute best way to start a presentation is with a story. There is nothing better to capture the imagination and attention of an audience. Try to use these speaking openers as fill-in-the-blanks for your speech.

• I’m here for a reason. And it’s an interesting story…
• The best thing that ever happened to me was…
• Once upon a time…

In his talk, “The lies our culture tells us about what matters,” David Brooks started off with a great opening line AND a story. He said, “So, we all have bad seasons in life. And I had one in 2013. My marriage had just ended, and I was humiliated by that failed commitment.” Makes you want to watch right…

And if you need help on storytelling basics, be sure to check out some of my top 5 favorite speakers .

A BIG idea. Sometimes you want to share your big idea right up front. This can be helpful because it is intriguing and gets people clued in right away. All TED speakers try to integrate their big idea early.

• You’re here for a reason. It’s…
• The single most important thing I want to share with you today is…
• Today, I want to share a big idea…

I love how Stacy Smith starts off her talk with her big idea framed in an interesting way. She said, “Today, I want to tell you about a pressing social issue. Now, it’s not nuclear arms, it’s not immigration, and it’s not malaria. I’m here to talk about movies.”

Special Note: Be very careful to NOT deliver your one-liner by re-reading your title slide. You also want to position it as exciting and intriguing. For example, don’t say, “Today I am going to talk about body language.” Instead say, “Today I am going to teach you the single most important thing you can do to improve your charisma… and it starts with your body.”

A quirky one-liner. If you can use humor — do it! Humor or curiosity is a great way to start a speech on a high. You can get creative with these! Think of an interesting fact about you, your audience or your topic that can lead you into your content.

• One thing most people don’t know about me is…
• A teacher, a mother and a duck walk into a bar…
• I want to tell you something surprising.

When I gave my TEDx London Talk I started off with a quirky one-liner that immediately got a few laughs. It was “Hi, I’m Vanessa and I am a recovering awkward person.” It worked so well it is also the first line of my book, Captivate . 

II love the way Eve Ensler opens her speech with an interesting one-liner: “For a long time, there was me, and my body.”

This is a great tip from Conor Neill. He says that it is great to start with a question that the audience is asking themselves or would be very curious to know the answer to. This might be phrasing a pain point or worry for your audience.

• Do you ever worry about…?
• Have you ever wondered…?
• You might have always thought…

See Cono Neill’s examples here: 

Did you know…? Any interesting factoid or curiosity is bound to intrigue your audience. This is great if it leads into your content or a story. I like to start with did you know… Here are some that I use. You will have to fill in the blank for your audience:

• Did you know that it takes less than a second to make a first impression ?
• Did you know that your nonverbal communication is 12.5 times more powerful than your words ?
• Did you know that we are lied to 200 times a day ?

Jamie Oliver does this amazingly in his TED Talk. He starts with this mind-blowing fact, “Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead through the food that they eat.”

Hopefully these opening lines will give you some ideas to use to open your speech.

How to End a Speech: My Favorite Closers

Do you know how to end on a high? Leave a lasting impression in your presentation? Science tells us that the first and last parts of your presentations are the most important. Get our FREE download to get our closer guide.

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20 thoughts on “how to start a speech: the best (and worst) speech openers”.

Love your material

didnt help me but still good stuff

Thank you Vanessa. I’ve been a public speaker for 25 years and I’m impressed with your content here. Thank you. Looking forward to a deep dive into more of your material. With gratitude.

Found these examples super informative. Can’t wait to mix match the examples to see which one will work best for my presentation!

I am preparing to make a presentation on Public Speaking and came across your article. This is very instructive and timely too.Many thanks.

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How to Write an Effective Speech Outline: A Step-by-Step Guide

• The Speaker Lab
• March 8, 2024

Table of Contents

Mastering the art of speaking starts with crafting a stellar speech outline. A well-structured outline not only clarifies your message but also keeps your audience locked in.

In this article, you’ll learn how to mold outlines for various speech types, weaving in research that resonates and transitions that keep listeners on track. We’ll also show you ways to spotlight crucial points and manage the clock so every second counts. When it’s time for final prep, we’ve got smart tips for fine-tuning your work before stepping into the spotlight.

Understanding the Structure of a Speech Outline

An effective speech outline is like a map for your journey as a speaker, guiding you from start to finish. Think of it as the blueprint that gives shape to your message and ensures you hit all the right notes along the way.

Tailoring Your Outline for Different Speech Types

Different speeches have different goals: some aim to persuade, others inform or celebrate. Each type demands its own structure in an outline. For instance, a persuasive speech might highlight compelling evidence while an informative one focuses on clear explanations. Crafting your outline with precision means adapting it to fit these distinct objectives.

Incorporating Research and Supporting Data

Your credibility hinges on solid research and data that back up your claims. When writing your outline, mark the places where you’ll incorporate certain pieces of research or data. Every stat you choose should serve a purpose in supporting your narrative arc. And remember to balance others’ research with your own unique insights. After all, you want your work to stand out, not sound like someone else’s.

The Role of Transitions in Speech Flow

Slick transitions are what turn choppy ideas into smooth storytelling—think about how bridges connect disparate land masses seamlessly. They’re not just filler; they carry listeners from one thought to another while maintaining momentum.

Incorporate transitions that feel natural yet keep people hooked. To keep things smooth, outline these transitions ahead of time so nothing feels left up to chance during delivery.

Techniques for Emphasizing Key Points in Your Outline

To make certain points pop off the page—and stage—you’ll need strategies beyond bolding text or speaking louder. Use repetition wisely or pause strategically after delivering something significant. Rather than go impromptu, plan out what points you want to emphasize before you hit the stage.

Timing Your Speech Through Your Outline

A watchful eye on timing ensures you don’t overstay—or undercut—your moment under the spotlight. The rhythm set by pacing can be pre-determined through practice runs timed against sections marked clearly in outlines. Practice will help ensure that your grand finale isn’t cut short by surprise.

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Depending on the type of speech you’re giving, your speech outline will vary. The key ingredients—introduction, body, and conclusion—are always there, but nuances like tone or message will change with each speaking occasion.

Persuasive Speeches: Convincing With Clarity

When outlining a persuasive speech, arrange your arguments from strong to strongest. The primacy effect works wonders here, so make sure to start off with a strong point. And just when they think they’ve heard it all, hit them with an emotional story that clinches the deal.

You might start by sharing startling statistics about plastic pollution before pivoting to how individuals can make a difference. Back this up with data on successful recycling programs which demonstrate tangible impact, a technique that turns facts into fuel for action.

Informative Speeches: Educating Without Overwhelming

An informative speech shouldn’t feel like drinking from a fire hose of facts and figures. Instead, lay out clear subtopics in your outline and tie them together with succinct explanations—not unlike stepping stones across a stream of knowledge.

If you’re talking about breakthroughs in renewable energy technology, use bullet points to highlight different innovations then expand upon their potential implications one at a time so the audience can follow along without getting lost in technical jargon or complexity.

Ceremonial Speeches: Creating Moments That Matter

In a ceremonial speech you want to capture emotion. Accordingly, your outline should feature personal anecdotes and quotes that resonate on an emotional level. However, make sure to maintain brevity because sometimes less really is more when celebrating milestones or honoring achievements.

Instead of just going through a hero’s whole life story, share the powerful tales of how they stepped up in tough times. This approach hits home for listeners, letting them feel the impact these heroes have had on their communities and sparking an emotional bond.

Incorporating Research in Your Speech Outline

When you’re crafting a speech, the backbone of your credibility lies in solid research and data. But remember, it’s not just about piling on the facts. It’s how you weave them into your narrative that makes listeners sit up and take notice.

Selecting Credible Sources

Finding trustworthy sources is like going on a treasure hunt where not all that glitters is gold. To strike real gold, aim for academic journals or publications known for their rigorous standards. Google Scholar or industry-specific databases are great places to start your search. Be picky. Your audience can tell when you’ve done your homework versus when you’ve settled for less-than-stellar intel.

You want to arm yourself with evidence so compelling that even skeptics start nodding along. A well-chosen statistic from a reputable study does more than decorate your point—it gives it an ironclad suit of armor.

Organizing Information Effectively

Your outline isn’t just a roadmap; think of it as scaffolding that holds up your argument piece by piece. Start strong with an eye-opening factoid to hook your audience right off the bat because first impressions matter—even in speeches.

To keep things digestible, group related ideas together under clear subheadings within your outline. Stick to presenting data that backs up each key idea without wandering down tangential paths. That way, everyone stays on track.

Making Data Relatable

Sure, numbers don’t lie but they can be hard to connect to. If you plan on using stats in your speech, make them meaningful by connecting them to relatable scenarios or outcomes people care about deeply. For instance, if you’re talking health statistics, relate them back to someone’s loved ones or local hospitals. By making the personal connection for your audience, you’ll get their attention.

The trick is using these nuggets strategically throughout your talk, not dumping them all at once but rather placing each one carefully where its impact will be greatest.

Imagine your speech as a road trip. Without smooth roads and clear signs, the journey gets bumpy, and passengers might miss the scenery along the way. That’s where transitions come in. They’re like your speech’s traffic signals guiding listeners from one point to another.

Crafting Seamless Bridges Between Ideas

Transitions are more than just linguistic filler. They’re strategic connectors that carry an audience smoothly through your narrative. Start by using phrases like “on top of this” or “let’s consider,” which help you pivot naturally between points without losing momentum.

To weave these seamlessly into your outline, map out each major turn beforehand to ensure no idea is left stranded on a tangent.

Making Use of Transitional Phrases Wisely

Be cautious: overusing transitional phrases can clutter up your speech faster than rush hour traffic. Striking a balance is key—think about how often you’d want to see signposts on a highway. Enough to keep you confident but not so many that it feels overwhelming.

Pick pivotal moments for transitions when shifting gears from one major topic to another or introducing contrasting information. A little direction at critical junctures keeps everyone onboard and attentive.

Leveraging Pauses as Transition Tools

Sometimes silence speaks louder than words, and pauses are powerful tools for transitioning thoughts. A well-timed pause lets ideas resonate and gives audiences time to digest complex information before moving forward again.

This approach also allows speakers some breathing room themselves—the chance to regroup mentally before diving into their next point with renewed vigor.

Connecting Emotional Threads Throughout Your Speech

Last but not least, don’t forget emotional continuity, that intangible thread pulling heartstrings from start-to-finish. Even if topics shift drastically, maintaining an underlying emotional connection ensures everything flows together cohesively within the larger tapestry of your message.

Techniques for Emphasizing Key Points in Your Speech Outline

When you’re crafting your speech outline, shine a spotlight on what matters most so that your audience doesn’t miss your key points.

Bold and Italicize for Impact

You wouldn’t whisper your punchline in a crowded room. Similarly, why let your main ideas get lost in a sea of text? Use bold or italics to give those lines extra weight. This visual cue signals importance, so when you glance at your notes during delivery, you’ll know to emphasize those main ideas.

Analogies That Stick

A good analogy is like super glue—it makes anything stick. Weave them into your outline and watch as complex concepts become crystal clear. But remember: choose analogies that resonate with your target audience’s experiences or interests. The closer home it hits, the longer it lingers.

The Power of Repetition

If something’s important say it again. And maybe even once more after that—with flair. Repetition can feel redundant on paper, but audiences often need to hear critical messages several times before they take root.

Keep these strategies in mind when you’re ready to dive into your outline. You’ll transform those core ideas into memorable insights before you know it.

Picture this: you’re delivering a speech, and just as you’re about to reach the end, your time’s up. Ouch! Let’s make sure that never happens. Crafting an outline is not only about what to say but also how long to say it.

Finding Balance in Section Lengths

An outline isn’t just bullet points; it’s a roadmap for pacing. When outlining your speech, make sure to decide how much time you’d like to give each of your main points. You might even consider setting specific timers during rehearsals to get a real feel for each part’s duration. Generally speaking, you should allot a fairly equal amount of time for each to keep things balanced.

The Magic of Mini Milestones

To stay on track, a savvy speaker will mark time stamps or “mini milestones” on their outline. These time stamps give the speaker an idea of where should be in their speech by the time, say, 15 minutes has passed. If by checkpoint three you should be 15 minutes deep and instead you’re hitting 20 minutes, it’s time to pick up the pace or trim some fat from earlier sections. This approach helps you stay on track without having to glance at the clock after every sentence.

Utilizing Visual Aids and Multimedia in Your Outline

Pictures speak louder than words, especially when you’re on stage. Think about it: How many times have you sat through a presentation that felt like an eternity of endless bullet points? Now imagine if instead, there was a vibrant image or a short video clip to break up the monotony—it’s game-changing. That’s why integrating visual aids and multimedia into your speech outline isn’t just smart. It’s crucial for keeping your audience locked in.

Choosing Effective Visuals

Selecting the right visuals is not about flooding your slides with random images but finding those that truly amplify your message. Say you’re talking about climate change. In this case, a graph showing rising global temperatures can hit hard and illustrate your chosen statistic clearly. Remember, simplicity reigns supreme; one powerful image will always trump a cluttered collage.

Multimedia Magic

Videos are another ace up your sleeve. They can deliver testimonials more powerfully than quotes or transport viewers to places mere descriptions cannot reach. But be warned—timing is everything. Keep clips short and sweet because no one came to watch a movie—they came to hear you . You might highlight innovations using short video snippets, ensuring these moments serve as compelling punctuations rather than pauses in your narrative.

The Power of Sound

We often forget audio when we think multimedia, yet sound can evoke emotions and set tones subtly yet effectively. Think striking chords for dramatic effect or nature sounds for storytelling depth during environmental talks.

Audiences crave experiences they’ll remember long after they leave their seats. With well-chosen visuals and gripping multimedia elements woven thoughtfully into every section of your speech outline, you’ll give them exactly that.

Rehearsing with Your Speech Outline

When you’re gearing up to take the stage, your speech outline is a great tool to practice with. With a little preparation, you’ll give a performance that feels both natural and engaging.

Familiarizing Yourself with Content

To start off strong, get cozy with your outline’s content. Read through your outline aloud multiple times until the flow of words feels smooth. This will help make sure that when showtime comes around, you can deliver those lines without tripping over tough transitions or complex concepts.

Beyond mere memorization, understanding the heart behind each point allows you to speak from a place of confidence. You know this stuff—you wrote it. Now let’s bring that knowledge front and center in an authentic way.

Mimicking Presentation Conditions

Rehearsing under conditions similar to those expected during the actual presentation pays off big time. Are you going to stand or roam about? Will there be a podium? Think about these details and simulate them during rehearsal because comfort breeds confidence—and we’re all about boosting confidence.

If technology plays its part in your talk, don’t leave them out of rehearsals either. The last thing anyone needs is tech trouble during their talk.

Perfecting Pace Through Practice

Pacing matters big time when speaking. Use timed rehearsals to nail down timing. Adjust speed as needed but remember: clarity trumps velocity every single time.

You want people hanging onto every word, which is hard to do if you’re talking so fast they can barely make out what you’re saying. During rehearsals, find balance between pacing and comprehension; they should go hand-in-hand.

Finalizing Your Speech Outline for Presentation

You’ve poured hours into crafting your speech, shaping each word and idea with precision. Now, it’s time to tighten the nuts and bolts. Finalizing your outline isn’t just about dotting the i’s and crossing the t’s. It’s about making sure your message sticks like a perfectly thrown dart.

Reviewing Your Content for Clarity

Your first task is to strip away any fluff that might cloud your core message. Read through every point in your outline with a critical eye. Think of yourself as an editor on a mission to cut out anything that doesn’t serve a purpose. Ask yourself if you can explain each concept clearly without needing extra words or complex jargon. If not, simplify.

Strengthening Your Argument

The meat of any good presentation lies in its argument, the why behind what you’re saying. Strengthen yours by ensuring every claim has iron-clad backing—a stat here, an expert quote there. Let this be more than just facts tossed at an audience; weave them into stories they’ll remember long after they leave their seats.

Crafting Memorable Takeaways

Audiences may forget details but never how you made them feel—or think. Embed memorable takeaways throughout your outline so when folks step out into fresh air post-talk, they carry bits of wisdom with them.

This could mean distilling complex ideas down to pithy phrases or ending sections with punchy lines that resonate. It’s these golden nuggets people will mine for later reflection.

FAQs on Speech Outlines

How do you write a speech outline.

To craft an outline, jot down your main ideas, arrange them logically, and add supporting points beneath each.

What are the 3 main parts of a speech outline?

An effective speech has three core parts: an engaging introduction, a content-rich body, and a memorable conclusion.

What are the three features of a good speech outline?

A strong outline is clear, concise, and structured in logical sequence to maximize impact on listeners.

What is a working outline for a speech?

A working outline serves as your blueprint while preparing. It’s detailed but flexible enough to adjust as needed.

Crafting a speech outline is like drawing your map before the journey. It starts with structure and flows into customization for different types of talks. Remember, research and evidence are your compass—they guide you to credibility. Transitions act as bridges, connecting one idea to another smoothly. Key points? They’re landmarks so make them shine.

When delivering your speech, keep an eye on the clock and pace yourself so that every word counts.

Multimedia turns a good talk into a great show. Rehearsing polishes that gem of a presentation until it sparkles.

Last up: fine-tuning your speech outline means you step out confident, ready to deliver something memorable because this isn’t just any roadmap—it’s yours.

• Last Updated: March 5, 2024

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How to Start a Speech: The Best Ways to Capture Your Audience

You’ve heard the saying,  “First impressions are lasting; you never get a second chance to create a good first impression” —  right?

The same is true when talking about how to start a speech…

The truth is, when you start your speech, you must focus everything on making a positive first impression on your audience members (especially if you are doing the presentation virtually ). Capturing the audience’s attention from the very beginning is crucial to prevent them from being distracted, losing interest, or forming negative opinions.

The introduction is the formal greeting for speeches, so let’s be sure to get this right to hook the audience. Understanding the importance of speech openings can significantly impact making a strong first impression. Planning and delivering the first words with confidence and relevance is essential, as they set the tone for the entire presentation and ensure you deliver a professional start, free from hesitation or irrelevance.

Here are 15 different ways to start a speech as well as 2 extra BONUS tips at the end.

1) Thank the Organizers and Audience

You can start by thanking the audience for coming and thanking the organization for inviting you to speak.

Refer to the person who introduced you or to one or more of the senior people in the organization in the audience.

This compliments them, makes them feel proud and happy about your presence, and connects you to the audience like an electrical plug in a socket.

2) Start With a Positive Statement

A presentation tip at the start is to tell the audience members how much they will like and enjoy what you have to say.

For example, you might say:

“You’re really going to enjoy the time we spend together this evening. I’m going to share with you some of the most important ideas that have ever been discovered in this area.”

Remember that  speaking is an art,  so be an artist and take complete control of your performance,

3) Compliment the Audience

You can begin by complimenting the audience members sincerely and with great respect.

Smile as if you are really glad to see them as if they are all old friends of yours that you have not seen for quite a while.

You can tell them that it is a great honor for you to be here, that they are some of the most important people in this business or industry, and that you are looking forward to sharing some key ideas with them.

You could say something like:

“It is an honor to be here with you today. You are the elite, the top 10 percent of people in this industry. Only the very best people in any field will take the time and make the sacrifice to come so far for a conference like this.”

4) Start Your Speech With the First Sentence Referring to Current Events

Use a current event front-page news story to transition into your subject and to illustrate or prove your point. You can bring a copy of the newspaper and hold it up as you refer to it in your introduction.

This visual image of you holding the paper and reciting or reading a key point rivets the audience’s attention and causes more people to lean forward to hear what you have to say.

5) Refer to a Historical Event

For many years, I studied military history…

Especially the lives and campaigns of the great generals and the decisive battles they won. One of my favorites was Alexander the Great. Standing in the symbolic shadow of such historical figures can provide a powerful and engaging start to any speech, especially when drawing parallels to contemporary challenges.

One day, I was asked to give a talk on leadership principles to a roomful of managers for a Fortune 500 company.

I decided that the campaign of Alexander the Great against Darius of Persia would make an excellent story that would illustrate the leadership qualities of one of the great commanders in history.

I opened my talk with these words:

“Once upon a time there was a young man named Alex who grew up in a poor country. But Alex was a little bit ambitious. From an early age, he decided that he wanted to conquer the entire known world. But there was a small problem.

Most of the known world was under the control of a huge multinational called the Persian Empire, headed by King Darius II. To fulfill his ambition, Alex was going to have to take the market share away from the market leader, who was very determined to hold on to it.

This is the same situation that exists between you and your major competitors in the market today. You are going to have to use all your leadership skills to win the great marketing battles of the future.”

6) Refer to a Well Known Person

You can start by quoting a well-known person or publication that recently made an interesting or important statement.

One of the subjects I touch upon regularly is the importance of continual personal development.

I will say something like:

“In the twenty-first century, knowledge and know-how are the keys to success. As basketball coach Pat Riley said, ‘If you are not getting better, you are getting worse.’”

7) Refer to a Recent Conversation

Start by telling a story about a recent conversation with someone in attendance.

For instance, I might say:

“A few minutes ago, I was talking with Tom Robinson in the lobby. He told me that this is one of the very best times to be working in this industry, and I agree.”

8) Make a Shocking Statement With a Startling Fact

You can start your talk by making a shocking statement of some kind.

For example, you might say something like:

“Here’s a startling fact: According to a recent study, there will be more change, more competition, and more opportunities in this industry in the next year than ever before. And 72 percent of the people in this room will be doing something different within two years if they do not rapidly adapt to these changes.”

Click here If you want to learn more techniques to wow your audience.

9) Quote From Recent Research

You can start by quoting a relevant, recent research report.

One example is:

“According to a story in a recent issue of Businessweek, there were almost 11 million millionaires in America in 2018, most of them self-made.”

10) Start Your Speech With a Strong Opening By Giving Them Hope

The French philosopher Gustav Le Bon once wrote, “The only religion of mankind is, and always has been hope.”

When you speak effectively, you give people hope of some kind.

Remember, the ultimate purpose of public speaking, is to inspire people to do things that they would not have done in the absence of your comments.

Everything you say should relate to the actions you want people to take and the reasons that they should take those actions.

11) Be Entertaining

Bill Gove used to walk onto the stage after his introduction if he had just finished talking to someone on the side and was breaking off to give his talk to the group.

The audience got the feeling that his entire talk was one continuous conversation, devoid of meaningless filler words .

Bill would often go to the edge of the stage and then drop his voice in a conspiratorial way, open his arms, and beckon the audience members to come a little closer.

He would say, “Come here, let me tell you something,” and then he would wave them forward as though he was about to tell a secret to the entire room.

The amazing thing was that everyone in the room would lean forward to hear this “secret” that he was about to share. People would all suddenly realize what they were doing and break out in laughter. It was a wonderful device to get the audience into the palm of his hands.

12) Ask a Question

You can open by making a positive statement and then pose a rhetorical question to engage your audience and set the stage for your presentation.

Try something like this:

“This is a great time to be alive and in business in America. But let me ask you, what does it truly mean to be self-employed in today’s economy?”

Raise your hand to indicate what you want people to do. I have used this line, and after a moment of thought, I then say to someone who looks intrigued in the front, “How many people here feel truly self-employed?”

Invariably, someone will say, “We all do!”

I then compliment and affirm the answer: “You’re right! We are all self-employed, from the time we take our first jobs to the day that we retire; we all work for ourselves, no matter who signs our paychecks.”

Similarly, a 17-year-old science fair winner effectively engaged their audience with a question at the beginning of their TED Talk, showcasing the power of this technique.

13) Open With a Problem

You can start with a problem that must be solved. If it is a problem that almost everyone has in common, you will immediately have the audience’s complete and undivided attention.

For example, you could say:

“Fully 63 percent of baby boomers are moving toward retirement without enough money put aside to provide for themselves for as long as they are going to live. We must address this problem and take action immediately to ensure that each person who retires will be able to live comfortably for the rest of his or her natural life.”

Introducing a new idea at this point can be a powerful way to engage your audience further, by promising a solution that is both innovative and beneficial.

14) Make a Strong Statement, Then Ask a Question

You can start by making a strong and powerful statement and then ask a question. You then follow with an answer and ask another question. This gets people immediately involved and listening to your every word.

Here’s an example:

“Twenty percent of the people in our society make 80 percent of the money. Are you a member of the top 20 percent? If not, would you like to join the top 20 percent or even the top 10 percent? Well, in the next few minutes, I am going to give you some ideas to help you become some of the highest-paid people in our society. Would that be a good goal for our time together today?”

15) Tell a Personal Story

You can start your talk with a personal story. Some of the most powerful words to capture the complete attention of the audience and make a personal connection are, “Once upon a time…”

From infancy and early childhood, people love stories of any kind. When you start off a presentation with a personal anecdote using the words, “Once upon a time…” you tell the audience that a relatable story is coming. People immediately settle down, become quiet, and lean forward, eager to hear how your experience might mirror their own or offer them new insights.

When I conduct full-day seminars and I want to bring people back to their seats after a break, I will say loudly, “Once upon a time there was a man, right here in this city…”

As soon as I say these words, people hurry back to their seats and begin to listen attentively, connecting with the story on a personal level.

Incorporating a personal story is very effective.

In fact, it’s probably one of the best public speaking tips I’ve learned to this day.

Bonus Tip: Tell Them About Yourself

Very often, I will start a serious speech or presentation to a business, sales, or entrepreneurial group by saying:

“I started off without graduating from high school. My family had no money. Everything I accomplished in life I had to do on my own with very little help from anyone else.”

It is amazing how many people come up to me after a talk that began with those words and tells me that was their experience as well.

They tell me that they could immediately identify with me because they too had started with poor grades and limited funds, as most people do. As a result, they were open to the rest of my talk, even a full-day seminar, and felt that everything I said was more valid and authentic than if I had been a person who started off with a successful background.

Building a bridge like this is very helpful in bringing the audience onto your side.

Bonus Tip: Get Them Talking to One Another

You can ask people to turn to the person next to them to discuss a particular point.

For instance, you could say:

“Tell the person next to you what you would like to learn from this seminar.”

Whatever you ask your audience members to do, within reason, they will do it for you. Your commands and your thought leadership will easily influence them, as long as you ask them with confidence.

By following any one of these tips for starting your speech, you are sure to grab your audience’s attention every time. How do you start a speech? Let me know in the comments.

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About Brian Tracy — Brian is recognized as the top sales training and personal success authority in the world today. He has authored more than 60 books and has produced more than 500 audio and video learning programs on sales, management, business success and personal development, including worldwide bestseller The Psychology of Achievement. Brian's goal is to help you achieve your personal and business goals faster and easier than you ever imagined. You can follow him on Twitter , Facebook , Pinterest , Linkedin and Youtube .

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COMM 101: Fundamentals of Public Speaking - Valparaiso

• Delivery Skills
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• Citation Resources This link opens in a new window

A basic speech outline should include three main sections:

• The Introduction --  This is where you tell them what you're going to tell them.
• The Body -- This is where you tell them.
• The Conclusion -- This is where you tell them what you've told them.
• Speech Outline Formatting Guide The outline for a public speech, according to COMM 101 online textbook  The Public Speaking Project , p.p. 8-9.

Use these samples to help prepare your speech outlines and bibliographies:

• Sample Speech Preparation Outline This type of outline is very detailed with all the main points and subpoints written in complete sentences. Your bibliography should be included with this outline.
• Sample Speech Speaking Outline This type of outline is very brief and uses phrases or key words for the main points and subpoints. This outline is used by the speaker during the speech.
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• Next: Informative Speeches >>
• Last Updated: May 16, 2024 10:02 AM
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• How to outline a speech

Sample speech outline template

Get a printable. Learn how to outline a speech effectively.

By:  Susan Dugdale  

There's a printable sample speech outline template below for you to download, and use. 

Why? Because a well-completed outline becomes the backbone of your speech. You'll use it to  guide you logically, and carefully, through ALL the aspects you need to consider before you actually write the speech itself.

It will help you clarify what material you want to cover to fit your audience, and speech purpose, as well as help to effectively organize it.

What you'll find on this page:

• t he reasons for using a speech outline
• how to outline a speech : the 4 essentials steps involved in writing an outline - detailed sequential help, with examples, covering: 1. choosing a topic, 2. audience analysis, 3. choosing the best organizational pattern to fit your speech purpose, 4. what to put in each part of your speech: introduction, body and conclusion
• a  printable speech outline template to download  
• links to  2 completed examples of speech outlines  (a demonstration and a persuasive speech. Both with printable outlines to download.)
• a link to 7 completed examples of impromptu speech outlines , each with printable speech outline templates 
• links to more resources for preparing an effective speech  

Why bother writing a speech outline?

Because completing a speech outline is the first vital step toward preparing a successful speech.

It is often overlooked in a misguided attempt to get on with what is considered the real work: writing the speech, or the words you're going to say.

Despite what many people think, time spent completing an outline is not wasted.  Instead, it helps you save it. A nd sidestep any anxiety caused by inadequate preparation.

The process might appear daunting and horrifically time consuming but prepare a speech outline all the same.☺

What you'll learn about speech structure, matching content  to your speech purpose and your audience's needs will pay you back over and over again. I  promise you, having an outline will make giving a speech easier and less stressful. 

How to best use this page

Read the page all the way through to familiarize yourself with the terms and the process. When you're done, click the link at the foot of the page to download and print the blank sample speech outline template for your own use.

How to outline a speech: 4 essential steps

The process of outlining a speech is broken down into 4 essential steps.

(Click a heading to find out more about each one)

• deciding on your topic
• considering the audience and refining your topic to suit them
• deciding on the purpose of the speech
• choosing an organizational method to support your speech purpose
• opening greeting and attention getter
• defining your thesis statement (a summary of what your speech is about)
• establishing your credibility
• an overview and the benefit to the audience
• transition or link between introduction and body
• main ideas with supporting ideas
• examples and details
• summary of main points
• closer or call to action

Remember this old saying?

First: tell them what you're going to tell them. Second: tell them. Third: tell them what you told them.

A simple, or basic, speech outline follows that advice.

• 'Tell them what you're going to tell them' becomes your introduction
• 'Tell them' forms the body
• 'Tell them what you told them' is your conclusion

Step 1 - Preparation for writing a speech outline

You need to complete this step before you do anything else. It is made up of five smaller steps, each of them an important part of the overall process. The decisions you make at this point will have a major impact on the final outcome of your speech. 

By the time you are finished step 1 you will have:

• decided on your topic
• analyzed your audience
• refined your topic to meet the needs of your audience
• decided on the specific purpose of your speech
• chosen the best fitting of six organizational patterns to use - one matching your purpose and your material 

Start with choosing a topic

The place to begin is deciding what you are going to talk about.

For example, if you are a realtor (real estate agent) who has been asked to talk to a suburban community group residential real estate seems like a good logical topic to pick.

(If you don't have a topic in mind, go to speech topics . You'll find 100s of them ordered by speech type and theme.)

Put yourself to one side & focus on your audience

However, before you make a final decision considering more closely who will be listening to you makes better sense than assuming whatever you come up with will be right!

How do you really know what aspects of your topic are best suited to meet your audience's needs? Or what would be of real benefit for them to hear about?

The scope of the topic 'residential real estate' is huge.

Your speech could cover any number of sub-topics like: financial advice for first home buyers, how to thoroughly check a house before purchase, the rise of mortgagee default sales, the collapse of property development schemes, how to purchase properties for makeovers...

Analyze your audience

So before you settle on the exact topic of your speech analyze your audience .

Without analysis you are 'guessing' what would be interesting and relevant for them to hear.

Refine your topic

Using what you found out about your audience, decide on an aspect of your topic that will be of benefit to them and the angle you will take on it. Take care with this. One size does not fit all!

For example a speech on housing affordability which includes a step by step plan toward buying a first home will likely interest an audience of youngish, (late 20s- early 40s), people with steady professional incomes.

But for another audience, (e.g. one that is older, less financially secure, or younger and not ready to consider settling yet...), it could be completely inappropriate.

Minimize the risk of getting it wrong by finding out as much as you can about your audience.

Deciding on the purpose of your speech

What is the purpose of this speech? Why are you giving it?

Is it to persuade or inform? Is it to demonstrate, entertain, or welcome? Or is it a combination of these?

What do you want your speech to achieve? Is there a particular action you want people to take as a result of listening to you?

Your answers to all of these questions will dictate what organizational pattern you'll use for your speech, its content and tone.

Return to Top

Choosing an organizational pattern or method

There are 6 basic organizational patterns or methods of arranging the body (main points) of your material. Choose the one most appropriate for your need.

1. Cause - Effect

Because event 'A' happened, event 'B' occurred.

• Because the driver was speeding, they crashed the car.
• Because of the earthquake, the city was destroyed.
• Because the minimum wage is low, families can not afford good health care.

2. Problem - Solution

The problem is 'X'. The answer is 'Y'.

• The problem is unaffordable housing. The solution is community funded housing complexes.
• The problem is unemployment. The solution is meaningful, sustainable education and employment programs.
• The problem is poor food choices. The solution is practical community outreach programs to teach people about nutrition, food buying, storage and preparation, along side living wages, educational and employment programs.

This pattern suits a broad topic which can be broken down into  naturally occurring sub-topics.

• The broad topic is 'Vocal Variety'. Its  sub-topics include rate of speech, use of pausing,  voice tone, volume, articulation...
• The broad topic is 'Organizational speech patterns'. Sub-topics could be problem-solution, cause- effect, logical...
• The broad topic is 'Residential real estate'. Its sub-topics could include houses for first-home buyers, how to apply for a mortgage, how to select the right neighborhood to buy in, the impact of high-density housing...

4. Spatial or geographic

Use this pattern for topics dealing with physical spaces.

• The 10 most popular tourist attractions in New Zealand.
• The European migration patterns of the 19th century.  
• The population shift from country to town in USA.

5. Time or chronological/sequential

These are either historical topics or demonstration speeches. The foundation of both is an ordered sequence of events.

For example:

• The history of women's suffrage in USA, the abolition of slavery 
• How to bake a cake, how to mend a puncture in a bicycle tire, or how to knot a tie 

6. Advantage - disadvantage

Use this pattern to examine the range of positive and negative aspects of an idea or event.

• What are the advantages and disadvantages of private schooling?
• What are the advantages and disadvantages of lowering the voting age?
• What is good about supporting local industry? What is negative about supporting local industry?

Step Two - Outlining the introduction

The 5 parts of preparing an introduction

1. greeting & attention getter.

How are you going to greet your  audience, grab their attention and compel them to listen?

You could use a rhetorical question, a startling statistic, a quotation or a humorous one-liner. To be effective it must be related to your topic and apt for your audience.

• Rhetorical question How many of you really are more afraid of public speaking than death?
• A startling statistic Apparently in USA 75% of the population experiences public speaking anxiety. Some just a little. And some a lot.
• A quotation Mark Twain famously said, there are only two types of speakers in the world: the nervous and the liars.
• Humorous Speaker of United States House of Representatives, Nancy Pelosi set a record for the longest speech on the House floor: 8 hours and 7 minutes. Relax. I only plan on taking 15 minutes of your valuable time. * * Be careful with humor. It will only work if it's appropriate; that is fitting for the occasion, and understood by the majority of your audience. For more about Nancy's record:  Nancy Pelosi's all-day marathon speech sets record as longest continuous speech since at least 1909.

For more on effective speech openings see: How to write a speech introduction - 12 of the best ways to start a speech

2. Thesis statement

This is a short summary of your speech topic and your point of view or angle.

Example:  

Green politics is no longer a fanciful fringe fad. It is a necessity.

3. Credibility

This segment establishes your right to speak on the topic. It cites your qualification or expertise.

Using myself as an example, I can speak about preparing speeches because I've written many over the past twenty or so years. Prior to becoming a professional speech writer , I taught high school level English and drama and I also belonged to the global public speaking club Toastmasters for a long time. 

4. Summative overview

This is a brief outline of the main points you are going to cover.

Today I am going to share with you three effective ways to lessen public speaking fear.

The first and second cover aspects of preparation: writing and rehearsal or practice: actually doing the work, rather than being frightened of it. ☺  The third is about the benefits of public speaking. 

5. Benefit(s)

What's in your speech for your audience? Why will they want to hear what you've got to tell them? Be specific. Tell them.

When you make a decision to speak up in public you also gain: confidence, the ability to take on leadership roles, a growing collection of presentation skills like story telling, how to use your voice, the ability to use props well, how to listen, how to craft a speech to meet the needs of specific audiences... In short, you release the potential to become a bigger and better you * .

( * For more see  14 benefits of public speaking .)

Step Three - Outlining the body of your speech

This is the heart of your speech, the place where you lay out what you want to share with your audience.

Generally three main ideas, along with supporting examples, work more effectively than  four or five or more.  If you have a number of them to choose from, go with your three strongest points. And if one of your final three is noticeably weaker sandwich it between the other two.

If you intend to use visual aids (slides showing graphs, tables or images), or actual props, mark them in too.

Note: If you're unsure about the exact nature of links or transitions and how they work or what they are, you'll find more about them, with examples, on my page how to write a speech

• Main Idea 3 - Supporting ideas - Details and examples - Visuals or props - Transition to...

Step Four - Outlining the conclusion of your speech

There are four parts to preparing an effective conclusion to your speech. Use them to draw together and summarize all the material from your introduction and the body of your speech, and end with a clincher! 

• Summary of main ideas These are the main points you covered in the body of your speech.
• Re-statement of thesis statement Use the statement from your introduction to reinforce your message.
• Re-statement of benefit to audience Remind the audience of the benefits they'll receive through carrying out whatever your propose. Again this comes from your introduction.
• Closer, Clincher or Call to Action This is your final sentence. To ensure your speech ends with a bang rather than a whimper check out this page on how to end a speech memorably. You'll find options and examples.

Get your printable sample speech outline template

This is a simple four page PDF of all four steps and their sub- headings with spaces for you to write your notes. Click to download and print your sample speech outline now.

2 completed examples of speech outlines

Use these links to go to a fully completed:

• demonstration speech outline example  on how to leave an effective voice mail message (with a free printable sequential demonstration speech outline template) 
• persuasive speech topic outline  example on overcoming public speaking fear using Monroe's Motivated Sequence (with a free printable MMS persuasive speech outline template)

Example impromptu speech outline patterns

Impromptu speech outline patterns - seven different structural formats, each with completed examples and a free blank printable outline for you to download and use. 

Other resources for preparing successful speeches

Planning and writing, rehearsing a speech.

Once you're done with planning, completing your sample speech outline and writing find out how to rehearse. A speech is a live performance. Rehearsal helps you expose and iron out glitches before you find them out the hard way - in front of your audience.

Speech evaluation

And if your speech is being assessed check out this standard speech evaluation form to see what aspects are likely to be judged and how a rating scale works.

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How to Write a Speech

Last Updated: June 24, 2024 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 2,982,159 times.

Giving an original speech for a class, event, or work presentation can be nerve-wracking. However, writing an effective speech can help to bolster your confidence. With careful planning and an eye for detail, you can write a speech that will inform, persuade, motivate, or entertain! Give yourself plenty of time to craft your speech and practice it several times for best results.

Sample Speeches

Drafting an Effective Speech

• If you are writing a speech for a class, make sure to check with your teacher to get details about the number and acceptable types of sources.

• If you are writing an informative or persuasive speech, then plan to arrange your speech with a problem and solution structure. Start the speech by talking about what is wrong, then explain how to fix the problem in the second half of your speech. [4] X Research source

Tip : Keep in mind that you can always refine your outline later or as you draft your speech. Include all of the information that seems relevant now with the expectation that you will likely need to pare it down later.

• For example, if you are writing a motivational speech about weight loss, then you might say something like, “Five years ago, I could not walk up a flight of stairs without needing to take a break halfway up.”
• If you hope to persuade audience members to reduce their use of fossil fuels, then you might start off by saying, “Gas-powered vehicles are the reason why global warming is threatening to destroy our planet.”

• For example, if you are giving a speech on increasing funding for Alzheimer’s research, it would be helpful to provide information on how common Alzheimer’s disease is and how it affects families. You could accomplish this with a combination of a statistic and an anecdote.

Tip: Keep your introduction less than 1 paragraph or 1 double-spaced page long. This will help to ensure that you do not spend too much time on the context and background before getting to the meat of your topic. [7] X Research source

• For example, in a speech about ending animal testing for cosmetics, you might start with a point about how animal testing is cruel, then explain that it is unnecessary, and then talk about the alternatives to animal testing that make it obsolete.

• For example, if you are about to cover the concept of delayed onset muscle soreness (also known as DOMS), then explain what it is in a nutshell first, then go into more detail about it and how it relates to your point, then end that section of your speech with a brief summary of the main point you are trying to make.

• In that moment
• The following week

• For example, if you have just described the effects of global warming on the polar bear population, conclude your speech by telling your audience about non-profit organizations that are working to protect the environment and the polar bear population.
• If you have just shared your weight loss story to motivate your audience, tell them what they can do to start their own weight loss journey and share resources that you found helpful.

Making Your Speech More Engaging

• For example, instead of saying, “Achieving and maintaining a healthy body weight is the pinnacle of human existence because it enables you to accomplish physical feats that boost your confidence and give you a sense of accomplishment,” say, “A healthy body weight allows you to do more physically, and this may make you happier overall.”
• Keep in mind that it is also important to vary your sentence structure. You can include a longer sentence once or twice per page to add variety to your speech. Just avoid using lots of long sentences in your speech. [15] X Research source

• For example, if you are giving a speech for a group of sales associates who are trying to increase sales of a new product called “Synergy,” then you might repeat a simple phrase to that effect, such as “Tell your customers about Synergy,” or you could simply say, “Synergy” a few times during your speech to remind your audience of this product.
• If you are writing a motivational speech about how running can help people to overcome emotional hurdles, then you might repeat a phrase in your speech to emphasize this idea, such as, “Run through the pain.”

• For example, if you are giving a speech about moose mating patterns, 2 numbers that show the decline in the moose population over a 50 year period may be a striking addition to your speech. However, sharing a complex set of moose population statistics would be less compelling and possibly even confusing to your audience.
• Choose quotes that are easy to follow and make sure that you explain how each quote you use supports to your argument. Try to stick with quotes that use simple language and take up no more than 2 lines on your page.

• For example, when describing your love of food in a motivational speech about becoming a chef, you might decide to include a joke and say something like, “I always wanted to become a chef, ever since I was a little kid and I discovered that people actually make donuts and they don’t just randomly fall from the sky.”

• Avoid relying on the slides to make the speech for you. You will still need to deliver your speech in an engaging manner. Only use the slides as a complement to your words.

• Make sure to read your speech out loud when you review it! This will help you to determine if it sounds natural and if there are any awkward sections that you can cut, smooth out, or explain more clearly. [22] X Research source

Expert Q&A

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• ↑ http://teacher.scholastic.com/writewit/speech/tips.htm
• ↑ Patrick Muñoz. Voice & Speech Coach. Expert Interview. 12 November 2019.
• ↑ https://www.write-out-loud.com/howtowritespeech.html
• ↑ https://www.academicwritingsuccess.com/7-sensational-essay-hooks/
• ↑ https://writingcenter.unc.edu/tips-and-tools/speeches/
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-introductions
• ↑ https://pac.org/content/speechwriting-101-writing-effective-speech

About This Article

To write a speech, start off with an attention-grabbing statement, like "Before I begin my speech, I have something important to say." Once you've gotten everyone's attention, move on to your strongest argument or point first since that's what audiences will remember the most. Use transitions throughout your speech, like "This brings us back to the bigger picture," so the audience doesn't get lost. To conclude your speech, restate the key points and leave your audience with a question or something to think about. To learn how to edit your first draft, scroll down! Did this summary help you? Yes No

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How to Write a Speech in Just a Few Simple Steps

In fact, once you understand the concepts below, you can use our Online Speech Writer to organize and print your presentation. A little warning, though, the process is very simple if you follow every step . If you skip a step, you can get bogged down, and the process can take a lot of time. However, if you follow the steps, you can write an effective speech in just a few minutes (versus hours or days)!

This post is the second in a series designed to help people create a perfect speech from scratch. Last week, I gave you a few ways to start a speech . Next week, I will show you how to end a speech . We will also cover a few unique types of presentations in future posts such as writing a eulogy . We will cover a few other types of speeches that are common such as a wedding speech , a persuasive speech , and a graduation speech.

A Few Concepts You Need to Know Before Writing a Speech.

Remember that if you want to hold your audience’s attention, less is more . Short is better than long. No one ever said, “That meeting was so good, I wish everyone would have spoken longer.” So, a few concepts (bullet points) covered really well is much better than a bunch of stuff covered in a cursory way. Another great tip is that writing a presentation word-for-word and then trying to memorize your entire speech is hard. To make this writing process easier, people will often use note cards and try to practice in front of the mirror. This often will just make you more nervous. Instead, create a presentation outline and use literary devices to add “meat to the content.” For instance, examples and stories are fantastic reinforcement for your points or concepts. You can also use analogies, quotes, and visual aids to prove your points.

When you do practice, practice in front of an audience. Live audiences will let you practice making eye contact and make sure you are using proper body language when you present. A run-through in front of real people will also help you fit your speech into the proper time limit.

For additional details, see Create a Persuasive Speech Outline .

How to Write a Good Speech in Just a Few Simple Steps

Step #1: narrow down your topic first, and your speech writing will be faster and easier..

So, the first thing you want to do is narrow down your topic. An easy way to do this is to use the five W’s from journalism: Who, What, When, Where, Why?

An Example of Using the Who, What, When, Where, Why Technique.

For instance, let’s say that I am giving a work presentation about our company financials last quarter. The who is the company. The when is last quarter. If I narrow down the where, I might want to focus on just the Midwest Region. So, now I have to ask, “What exactly happened with our company offices in the Midwest Region last quarter?”

Well. sales increased more in that region than anywhere else. The final question is, “Why?” Why was this region different from the other regions? They hired a new regional sales manager. She and her team focused on repeat business from past customers. After finding answers to each of these questions, I can create a much more narrow and focused title. Financials from Last Quarter Becomes… A Focus on Generating Repeat Business from Past Customers in the Midwest Region Generated a Sharp Increase in Revenue Last Quarter. If you have trouble narrowing down the focus of your topic, make sure to focus on the WHY? Why would your audience care about the topic that you are presenting? Why should they pay attention to you? If you can add the answers to these questions into your title, your presentation will be more narrow and interesting to your audience.

Step #2: Create a Speech Outline Out of Your Main Ideas.

Keep listing these important points until you have five to ten of them. Then, rank them from the most important idea to the least important. The process here is to brainstorm possible concepts or different points to cover, and then sort them from most important to least important.

By the way, you won’t be able to effectively cover ALL of the points that you brainstormed. You will only want to cover three, four, or five of these items. That is why you want to sort them by importance. If you can only cover a few points, why not cover the most important?

The number of items that you cover will be determined by the required length of time that you have to speak. A good rule of thumb is to cover one item or bullet for every seven to 10 minutes that you have to speak. However, you definitely want to limit your bullets to just five per sitting. For a short speech (less than 20 minutes,) three points is a good number. If you have 45 to 50 minutes, you probably want to cover five bullet points.

Pro Tip! Go through the same process of determining the “Why?” for each of your bullet points. This will make your entire presentation something that the audience will want to pay attention to. Just read each of your bullets and ask, “Why does my audience need to know this?” Whatever the answer is, add that why to the statement that you made in the bullet point.

Now that you have your topic and your three to five bullet points, you have a great presentation outline. You can also use this outline as your slide or visual aid.

Step #3: Insert “Impact Ideas” to Add Content to Your Presentation.

Instead, use what we call a Presentation Impact Idea to better explain each bullet point. Pretend that your audience members are a jury. The bullet points are the statements that you are trying to prove. And the “Impact Ideas” are the pieces of evidence that prove that each statement is true. Below are some of my favorite items, but anything that answers the question, “How can I prove this bullet point to my audience?” will do.

• Add a Personal Story or Example : Relay a quick story that occurred to actual people. These stories are solid proof that what you are saying is true because it happened before. The funny thing about stories is that most presenters avoid stories like the plague. But professional speakers use almost nothing but great stories to make their points. (That is why most speakers are boring and most professional speakers are interesting.) Going back to the jury analogy, a story about a personal experience is like an eye-witness testifying in court.
• Quotes : A simple quote from an expert that you can remember will add a lot of credibility to your speech. By inserting a quote, you are borrowing credibility from another expert. To continue with the jury analogy, this is like bringing in an expert witness.
• Analogy : After you have used a quote from an expert or a story to verify that your bullet point is true, adding an analogy can add flavor to your presentation and make your points memorable. If you recall from literature class, an analogy is a comparison. You can use these to compare a point that you are trying to explain to something that the audience can better relate to. (Like comparing a presentation to a jury trial.) For additional information, visit the post about how to insert analogies into presentations .

You may also like How to Design and Deliver a Memorable Speech .

If You Really Want to Learn to Write an Amazing Speech, Register for a Class

Obviously, this is a very abbreviated version of our turn-key process to help people design speeches. If you want a complete guide to designing and delivering presentations or need help preparing your final draft, you have a couple of options. You can purchase access to our Online Public Speaking Course for a do-it-yourself type of process. Or you can register for a seat in our in-person public speaking training sessions if you want access to a personal presentation coach. Remember that the Online Course is also included in the tuition for our presentation classes, so if you attend a class, you get lifetime access to the online course.

For additional help, make sure to visit our 101 presentation tips blog post.

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• Speech Topics For Kids
• How To Write A Speech

How to Write a Speech: A Guide to Enhance Your Writing Skills

Speech is a medium to convey a message to the world. It is a way of expressing your views on a topic or a way to showcase your strong opposition to a particular idea. To deliver an effective speech, you need a strong and commanding voice, but more important than that is what you say. Spending time in preparing a speech is as vital as presenting it well to your audience.

Read the article to learn what all you need to include in a speech and how to structure it.

Table of Contents

• Self-Introduction

The Opening Statement

Structuring the speech, choice of words, authenticity, writing in 1st person, tips to write a speech, frequently asked questions on speech, how to write a speech.

Writing a speech on any particular topic requires a lot of research. It also has to be structured well in order to properly get the message across to the target audience. If you have ever listened to famous orators, you would have noticed the kind of details they include when speaking about a particular topic, how they present it and how their speeches motivate and instill courage in people to work towards an individual or shared goal. Learning how to write such effective speeches can be done with a little guidance. So, here are a few points you can keep in mind when writing a speech on your own. Go through each of them carefully and follow them meticulously.

Self Introduction

When you are writing or delivering a speech, the very first thing you need to do is introduce yourself. When you are delivering a speech for a particular occasion, there might be a master of ceremony who might introduce you and invite you to share your thoughts. Whatever be the case, always remember to say one or two sentences about who you are and what you intend to do.

Introductions can change according to the nature of your target audience. It can be either formal or informal based on the audience you are addressing. Here are a few examples.

Addressing Friends/Classmates/Peers

• Hello everyone! I am ________. I am here to share my views on _________.
• Good morning friends. I, _________, am here to talk to you about _________.

Addressing Teachers/Higher Authorities

• Good morning/afternoon/evening. Before I start, I would like to thank _______ for giving me an opportunity to share my thoughts about ________ here today.
• A good day to all. I, __________, on behalf of _________, am standing here today to voice out my thoughts on _________.

It is said that the first seven seconds is all that a human brain requires to decide whether or not to focus on something. So, it is evident that a catchy opening statement is the factor that will impact your audience. Writing a speech does require a lot of research, and structuring it in an interesting, informative and coherent manner is something that should be done with utmost care.

When given a topic to speak on, the first thing you can do is brainstorm ideas and pen down all that comes to your mind. This will help you understand what aspect of the topic you want to focus on. With that in mind, you can start drafting your speech.

An opening statement can be anything that is relevant to the topic. Use words smartly to create an impression and grab the attention of your audience. A few ideas on framing opening statements are given below. Take a look.

• Asking an Engaging Question

Starting your speech by asking the audience a question can get their attention. It creates an interest and curiosity in the audience and makes them think about the question. This way, you would have already got their minds ready to listen and think.

• Fact or a Surprising Statement

Surprising the audience with an interesting fact or a statement can draw the attention of the audience. It can even be a joke; just make sure it is relevant. A good laugh would wake up their minds and they would want to listen to what you are going to say next.

• Adding a Quote

After you have found your topic to work on, look for a quote that best suits your topic. The quote can be one said by some famous personality or even from stories, movies or series. As long as it suits your topic and is appropriate to the target audience, use them confidently.  Again, finding a quote that is well-known or has scope for deep thought will be your success factor.

To structure your speech easily, it is advisable to break it into three parts or three sections – an introduction, body and conclusion.

• Introduction: Introduce the topic and your views on the topic briefly.
• Body: Give a detailed explanation of your topic. Your focus should be to inform and educate your audience on the said topic.
• Conclusion:  Voice out your thoughts/suggestions. Your intention here should be to make them think/act.

While delivering or writing a speech, it is essential to keep an eye on the language you are using. Choose the right kind of words. The person has the liberty to express their views in support or against the topic; just be sure to provide enough evidence to prove the discussed points. See to it that you use short and precise sentences. Your choice of words and what you emphasise on will decide the effect of the speech on the audience.

When writing a speech, make sure to,

• Avoid long, confusing sentences.
• Check the spelling, sentence structure and grammar.
• Not use contradictory words or statements that might cause any sort of issues.

Anything authentic will appeal to the audience, so including anecdotes, personal experiences and thoughts will help you build a good rapport with your audience. The only thing you need to take care is to not let yourself be carried away in the moment. Speak only what is necessary.

Using the 1st person point of view in a speech is believed to be more effective than a third person point of view. Just be careful not to make it too subjective and sway away from the topic.

• Understand the purpose of your speech: Before writing the speech, you must understand the topic and the purpose behind it. Reason out and evaluate if the speech has to be inspiring, entertaining or purely informative.
• Identify your audience: When writing or delivering a speech, your audience play the major role. Unless you know who your target audience is, you will not be able to draft a good and appropriate speech.
• Decide the length of the speech: Whatever be the topic, make sure you keep it short and to the point. Making a speech longer than it needs to be will only make it monotonous and boring.
• Revising and practicing the speech: After writing, it is essential to revise and recheck as there might be minor errors which you might have missed. Edit and revise until you are sure you have it right. Practise as much as required so you do not stammer in front of your audience.
• Mention your takeaways at the end of the speech: Takeaways are the points which have been majorly emphasised on and can bring a change. Be sure to always have a thought or idea that your audience can reflect upon at the end of your speech.

How to write a speech?

Writing a speech is basically about collecting, summarising and structuring your points on a given topic. Do a proper research, prepare multiple drafts, edit and revise until you are sure of the content.

Why is it important to introduce ourselves?

It is essential to introduce yourself while writing a speech, so that your audience or the readers know who the speaker is and understand where you come from. This will, in turn, help them connect with you and your thoughts.

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A Graduation Speech Writing Guide with Examples

Writing a speech can be stressful and confusing for many people. Feeling lost and overwhelmed without a clear plan can make the task even harder.

But learning the basics of speech format can make it easier and even enjoyable. This guide will show you step-by-step how to write great speeches with examples and templates.

• 1. How to Write a Speech Format?
• 2. Speech Format Examples for Different Academic Levels
• 3. Speech Formats For Different Types of Speeches
• 4. How to Rehearse a Speech?

How to Write a Speech Format?

Speech writing gives you a chance to leave an everlasting and meaningful impression on the audience. You might have always believed that you are not good at public speaking. And speech writing may bring you out in cold sweats, but this is different.

Let’s see how one should write a great speech that engages the audience.

Step 1 - Decide the Purpose of Your Speech 

To understand the purpose of your speech, consider these queries:

• What is the main motive behind it?
• Is it to inform or persuade? Is it to entertain or demonstrate? Or is it a combination of these?
• What do you want to achieve with your speech?
• Do you want your audience to act upon something, or do you want to convince them to believe what you are saying?

Your answer to all of these questions will decide the organizational structure, type of speech, tone, and content as well. 

Identify your listeners and decide which type of speech is suitable for your targeted audience. If you are going to deliver a speech at a wedding, write a special occasion speech . Similarly, if your motive is to persuade the audience, you’ll have to write a persuasive speech .

Step 2 - Choose a Speech Topic 

Choose an effective speech topic that catches the audience’s attention immediately. A good speech topic is your first step to impress the audience.

You can select any topic according to the type of speech you need to deliver. Pick a motivational speech topic if you want to get the audience to act upon your message. If you want to make your audience laugh, decide on an entertaining speech topic .

Step 3 - Conduct Research 

Conduct thorough research on your particular subject to collect relevant material. Finding credible and updated material is crucial, as good research is the backbone of sound speech. 

Before you write your speech, you need to know what your speech will be about exactly. And how long it needs to be, i.e., 5 minutes or 30 minutes long. So, always collect the data according to the time limit. 

For a 5-minute speech, you only need a brief material. Your speech should revolve around the central idea. If your speech is 30 minutes long, you need to collect enough details to cover in 30 minutes. 

Step 4 - Create an Outline

Now that you have the material for your speech, craft an outline to organize your material. Drafting an outline at first always saves precious time. 

Write keywords in the outline that prompt you to remember what you’ll include in your speech. Having an outline for your speech is like having a road map that guides you throughout the speech delivery.

As mentioned before, the basic speech outline format consists of three things:

• Introduction

Here is a speech outline template that you can use while crafting an outline for your speech.

Speech Format Outline

Step 5 - Write a Strong Introduction

An introduction will give a brief overview of what you are going to tell your audience. Here are the five things that you should include in your introduction paragraph.

• Greetings and Your Introduction

Decide how you are going to greet your audience and how you will introduce yourself to the audience. You can start with a fact, a quotation, posing a rhetorical question, or even with one-liner humor. 

Keep in mind that whatever you start with, must be related to your topic and suitable for your audience.

• A Precise Thesis Statement

A thesis statement is a brief summary of your speech, and it provides the main message of your speech. 

• Your Credibility

You need to establish your credibility to make your speech effective. Cite your expertise and qualification that gives you the right to speak about your speech topic.

• Brief Overview

Briefly tell your audience what you are going to share so that they have an idea of what to expect from your speech. 

• Benefits of Listening to Your Speech

Convince your audience why they should listen to you. Tell them what's in your speech for them and why should they pay attention. Give them reasons and be specific about the benefits.

Step 6 - Write a Detailed Body 

The body of your speech is where you will write the details of what you want to share with your audience. Generally, the body section has three main points, but it can have more than 3 points. 

It is always a good idea to be specific and inform the audience of only essential things. 

Quite frankly, if you introduce the audience to an abundance of ideas or topics, they might not remember them all! To leave a lasting impact, decide on 2 or 3 ideas, so the crowd remembers them all!

While crafting the body section of your speech, you should keep the following things in mind:

• Choose the three strongest points that describe your topic efficiently. 
• Always provide supporting examples. Make sure that the evidence you provide matches the type of speech you are going to write.
• Use transition phrases to make a logical connection between the details.
• Use visual aids like images, graphs, or tables to help your audience understand your topic better.
• Keep the sentence structures in check. Make sure there are no grammatical errors and follow an engaging tone. 

Step 7 - Craft a Memorable Conclusion

The final section is the conclusion that sums up the whole speech. Here is how you can write an effective speech conclusion that summarizes and draws all the details together:

• Summarize all the main points
• Restate the thesis statement to reinforce your message
• Remind the audience about the benefits they’ll get if they carry out what you have proposed.
• Provide a call to action at the end of your speech

Step 8 - Format and Polish Your Speech 

After the final draft, the next step is editing and formatting. Read your speech aloud and check the flow and organization of the information. Refine the draft by removing unnecessary things and correcting any grammatical mistakes.

Proofread your speech to make sure it contains all the vital information. Correct the structure if needed, and ensure that your speech is free from all kinds of mistakes. Revise your speech as many times as possible.

Now, let’s take a look at some comprehensive speech format examples for multiple academic levels and various occasions.

Speech Format Examples for Different Academic Levels

Follow these speech examples to learn how to properly format a speech and easily get through the speech-writing process.

Speech Format for Class 8

Speech Format for Class 9

Speech Format for Class 10

Speech Format for Class 11

Speech Format for Class 12

Speech Format O Level

Speech Formats For Different Types of Speeches

When preparing a speech, understanding the format suitable for your specific occasion is crucial. Different types of speeches require different structures to effectively convey your message and engage your audience.

Here are some sample formats for kinds of speeches:

Debate Speech Format

Impromptu Speech Format

Formal Speech Format

Public Speech Format

Informative Speech Format

Extemporaneous Speech Format

Speech Formats For Different Occasions

Different occasions call for different types of speeches, each with its unique structure and style. Knowing how to format your speech for the occasion helps to make your speech memorable. 

Here are a few speech templates made according to specific events:

Best Man Speech Format

College Speech Format

Welcome Speech Format in English

Persuasive Speech Format

Want to see some outstanding speech examples ? Head over to our detailed blog!

How to Rehearse a Speech?

Rehearsal plays an important role in delivering an effective presentation. You need to practice a lot to be confident with your speech and deliver it perfectly. Here is how you can do it efficiently:

• Set the time on the stopwatch that is going to be allocated to you. You need to finish your speech within the allocated time.
• Read your speech out loud. Hearing yourself will help you familiarize yourself with the flow of your speech quickly. Remove or change the phrases that sound awkward, and fix the organization of information.
• Your habitual unconscious gestures
• Irregular breathing because of long sentences
• Taking breaks or pauses at the wrong places
• The body posture
• Raising or dropping the voice
• Repeated fillers, i.e., umm, err, uhh, etc
• Lack of smiling and eye contact
• Tone variation
• If you experience any problems, stop and fix the problem before starting again from where you left off.
• Make notes of where you need to remember to do something. It will help you improve your speech delivery.
• If possible, do a proper dress rehearsal at the actual venue in front of a bunch of friends. It will help you to get comfortable with the dress, stage, and actual presentation situation.

If you’ve plenty of time, rehearse at least three times or more, before the final presentation. The more you do the rehearsals, the more you build up your confidence and the easier it becomes to deliver your speech.

Wrapping it up, if you came up with a speech after following the guide, you should be able to grab the attention of the audience within seconds! 

This guide contains all the essentials to crafting a compelling speech and presenting it in a meaningful way!

However, if you still need some help, you can hire a professional writer. Our speech writing service provides top-notch speeches at cheap prices.

You can request your speech at our ' do my essay ' service and get expertly crafted speeches to impress your audience.

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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Keep reading

Speechwriting 101: Writing an Effective Speech

Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for yourself or someone else.  when that time comes, your career may depend on your success..

J. Lyman MacInnis, a corporate coach,  Toronto Star  columnist, accounting executive and author of  “ The Elements of Great Public Speaking ,”  has seen careers stalled – even damaged – by a failure to communicate messages effectively before groups of people. On the flip side, solid speechwriting skills can help launch and sustain a successful career.  What you need are forethought and methodical preparation.

Know Your Audience

Learn as much as possible about the audience and the event.  This will help you target the insights, experience or knowledge you have that this group wants or needs:

• Why has the audience been brought together?
• What do the members of the audience have in common?
• How big an audience will it be?
• What do they know, and what do they need to know?
• Do they expect discussion about a specific subject and, if so, what?
• What is the audience’s attitude and knowledge about the subject of your talk?
• What is their attitude toward you as the speaker?
• Why are they interested in your topic?

Choose Your Core Message

If the core message is on target, you can do other things wrong. But if the message is wrong, it doesn’t matter what you put around it.  To write the most effective speech, you should have significant knowledge about your topic, sincerely care about it and be eager to talk about it.  Focus on a message that is relevant to the target audience, and remember: an audience wants opinion. If you offer too little substance, your audience will label you a lightweight.  If you offer too many ideas, you make it difficult for them to know what’s important to you.

Research and Organize

Research until you drop.  This is where you pick up the information, connect the ideas and arrive at the insights that make your talk fresh.  You’ll have an easier time if you gather far more information than you need.  Arrange your research and notes into general categories and leave space between them. Then go back and rearrange. Fit related pieces together like a puzzle.

Develop Structure to Deliver Your Message

First, consider whether your goal is to inform, persuade, motivate or entertain.  Then outline your speech and fill in the details:

• Introduction – The early minutes of a talk are important to establish your credibility and likeability.  Personal anecdotes often work well to get things started.  This is also where you’ll outline your main points.
• Body – Get to the issues you’re there to address, limiting them to five points at most.  Then bolster those few points with illustrations, evidence and anecdotes.  Be passionate: your conviction can be as persuasive as the appeal of your ideas.
• Conclusion – Wrap up with feeling as well as fact. End with something upbeat that will inspire your listeners.

You want to leave the audience exhilarated, not drained. In our fast-paced age, 20-25 minutes is about as long as anyone will listen attentively to a speech. As you write and edit your speech, the general rule is to allow about 90 seconds for every double-spaced page of copy.

Spice it Up

Once you have the basic structure of your speech, it’s time to add variety and interest.  Giving an audience exactly what it expects is like passing out sleeping pills. Remember that a speech is more like conversation than formal writing.  Its phrasing is loose – but without the extremes of slang, the incomplete thoughts, the interruptions that flavor everyday speech.

• Give it rhythm. A good speech has pacing.
• Vary the sentence structure. Use short sentences. Use occasional long ones to keep the audience alert. Fragments are fine if used sparingly and for emphasis.
• Use the active voice and avoid passive sentences. Active forms of speech make your sentences more powerful.
• Repeat key words and points. Besides helping your audience remember something, repetition builds greater awareness of central points or the main theme.
• Ask rhetorical questions in a way that attracts your listeners’ attention.
• Personal experiences and anecdotes help bolster your points and help you connect with the audience.
• Use quotes. Good quotes work on several levels, forcing the audience to think. Make sure quotes are clearly attributed and said by someone your audience will probably recognize.

Be sure to use all of these devices sparingly in your speeches. If overused, the speech becomes exaggerated. Used with care, they will work well to move the speech along and help you deliver your message in an interesting, compelling way.

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• How to write effective headings

How to Write and Format Headings in Academic Writing

Published on March 15, 2019 by Shane Bryson . Revised on July 23, 2023.

The goal of using headings in a document is not only to divide information, but also to allow easy navigation of the document. In academic writing , headings help readers find the specific information they want while retaining a sense of how that information fits with everything else in the document.

To test for overall heading clarity, ask yourself the following: from reading your headings in sequence, would an informed reader understand…

• The content of the document as a whole?
• The specific content of each section?
• How each section fits with the others?

If not, your headings aren’t effective , and may need some improvement.

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Table of contents

Headings vs. titles, how long should headings be, using descriptive headings, technical terms in headings, capitalization, formatting and sequencing, other interesting articles.

Although heading and titles are similar, they are distinct: A title leads the entire document and captures its content in one or two phrases; a heading leads only a chapter or section and captures only the content of that chapter or section. Read more in our article on writing good titles in academic writing .

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Headings should be as long as it takes to clearly communicate the content of the sections they head. However, each heading should be as concise as possible – a good rule of thumb is to limit the heading length to one line.

Higher-level vs. lower-level headings

Higher-level headings often make do with a single word (e.g. “ Introduction ” or “ Methods ”), while lower-level headings are often longer. This is because higher-level headings cover more general content and provide an overview. One word is clear enough because everyone already knows what happens in an introduction chapter – nothing more needs to be said.

Lower-level headings should use more specific terminology to help clarify the content of the section. These headings help readers find the exact information they’re looking for.

The main goal of a heading is to inform the reader of what content they can find in that section, so make your headings as descriptive as possible. The examples below show one non-descriptive heading and three descriptive headings that provide the reader with much more information.

• Profile of GPS technology
• Function of GPS in aviation
• GPS before 1999

Avoiding repetitive headings

No two sections should focus on the exact same content, so no two headings should be identical. Instead of closing a chapter with “Summary,” for example, try making the heading little more descriptive: “Summary of X .”

Documents in fields that rely heavily on jargon and technical language will contain headings that might not be clear to every reader. That’s fine as long as you keep your reader’s knowledge level in mind. However, if you don’t need the jargon to give a specific idea of your content, then avoid it.

At the outset, make a plan for how you will deal with matters of  capitalization , formatting and sequencing of headings. Headings at the same level should be formatted the same. For instance, “Section 2.2” should get the same treatment as “Section 4.1”. They should also have parallel structure .

Often, your style guide or university will offer specific directions on how to approach the capitalization, formatting, and sequencing of headings, so it’s wise to check before you start writing them. For example,  APA headings and MLA headings  require specific formatting.

Using automatic heading styles in Word

To avoid having to format each heading separately, it’s smart to use the heading styles feature offered by Microsoft Word, Google Docs and many other word-processing softwares.

An extra benefit of using these heading styles is that you can automatically generate and update a table of contents. This will save you a lot of time later on. Read more about this in our article on creating a  table of contents .

If you want to know more about AI for academic writing, AI tools, or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

• Ad hominem fallacy
• Post hoc fallacy
• Appeal to authority fallacy
• False cause fallacy
• Sunk cost fallacy
• Deep learning
• Generative AI
• Machine learning
• Reinforcement learning
• Supervised vs. unsupervised learning

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Bryson, S. (2023, July 23). How to Write and Format Headings in Academic Writing. Scribbr. Retrieved September 13, 2024, from https://www.scribbr.com/academic-writing/effective-headings/

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Shane Bryson

Shane finished his master's degree in English literature in 2013 and has been working as a writing tutor and editor since 2009. He began proofreading and editing essays with Scribbr in early summer, 2014.

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