Social Tables

The 10 Best Event Management Presentations for Planners & Marketers

Think about how the meetings & events industry has evolved in just the past ten years. Could you have navigated it all without conferences, blog posts, presentations, surveys, or your peers?

We know we couldn’t have!

After all, being an events professional requires as much continued education as any other gig out there. Which is part of why, here at Social Tables, we believe every day is a school day.

So in the spirit of continued growth for all of us in the crazy world of event planning, we’ve rounded up slideshares of the 12 event management powerpoints (which we’ll abbreviate ppt) that every pro can learn a little something from.

20 hotel sales interview questions

Looking for an event planning ppt?

1. 19 event trends for 2019.

An annual Social Tables tradition, our event trends report predicts the biggest changes to hit both planners and venues in the year ahead. This year, Social Tables General Manager Dan  Berger teamed up with EventMB’s Julius Solaris to take a look into the crystal ball, delivering these very slides in a much-anticipated webinar . (Don’t want to watch? We used the content to create an event trends blog post too!)

3 Big Takeaways

  • Unique venues will be all the rage – A whopping majority (92.3%) of event professionals believe that meetings are more  likely to be booked outside of a hotel than ever.
  • Bleisure will be bigger than ever – Citing statistics from Destination International, Berger reports that more and more attendees are looking at conferences and tradeshows as an excuse for leisure travel.
  • Mid-size cities will gain appeal as meeting destinations – Continued investment in infrastructure and shifting attendee desires will allow midsize cities to slice off a bigger piece of the meetings pie.

19 Trends Shacking Up Events in 2019

2. Cvent Global Planner Sourcing Infographic

While it’s not an event management ppt in the traditional sense, this infographic from Cvent’s Global Planner Sourcing Report packs as much important information into an infographic as you’ll find in any slideshare. Based on an analysis of survey responses from 2,100+ planners, the infographic dives into the ins and outs of venue sourcing and the forces that drive sourcing behavior.

  • Most planners are sourcing for their companies – 68% of respondents were internal meeting planners sourcing venues for their companies ” as opposed to event planning companies, association planners, or SMERF planners.
  • The majority of planners are millennials – A whopping 49% of respondents were between 18-34 years old, highlighting the generational shift that has occurred in our industry.
  • Planners are tasked with planning more meetings – 60% of respondents reported planning more meetings in the year ahead.

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3. 21 Ways to Boost Your Event

Author and TEDx speaker Cyriel Kortleven breaks down a number of ways that planners and presenters can create event concepts that provide engaging and inspiring experiences. Use these 21 ideas to rethink the way you’re presenting content and communicating with attendees.

  • Create personalized experiences through interactive formats – Formats like an unconference can put the reins in attendees’ hands, allowing them to steer the agenda in directions that interest them most.
  • Border topics can break up the monotony – While most industries have their usual speakers, speakers on topics that border the industry allow attendees to forge enlightening connections between topics.
  • Keep your audience on their toes – Build in plenty of surprises that will disrupt audience expectations and capture attention.

4. Meetings in 2028: Predictions for the Future

Our very own Dan Berger loves looking to the future of the events. In this presentation created for WEC MPI, Dan makes some bold predictions for what events will look like a decade from now. Along the way, he covers some of the many global trends trends that will ultimately materialize corresponding shifts in meetings industry trends as well.

  • New ways to travel will change behavior – As homesharing adds inventory at every corner of the globe and autonomous vehicle enhance transportation, remote destinations will start to compete with traditional favorites.
  • AI will make planning & attending events even better – AI promises benefits for the industry such as higher ROI via less serendipity and sophisticated algorithms that match event objectives with ideal venues.
  • The DNA of events will change as face time becomes more precious – Influencer marketing will play a huge role in driving attendance as a result, while festivilized experiences become the new standard for large events.

5. Increasing Conference Collaboration

A self-titled Chief Epiphany Officer, Jeff Hurt has created some incredible presentations over the years when it comes to attendee education and engagement. In this event planning presentation, Jeff lays out how conferences can shift from a market-share environment to a mind-share experience, spurring increased collaboration among participants.

  • The language we use is important – Language shapes the way we think about working as one ” whether it’s adding words like co-create to our lexicon or making the slight shift from collaboration to collaborative intelligence.
  • The market-share mentality places value on shortage – In this mindset, we place value on objects according to their scarcity and create a have/have-not binary. This binarical view leads to a system where one person is always definitely right and the other definitely wrong.
  • The mind-share mentality places value on relationships – Jeff argues that in a system of thinking where ideas hold more value than things, we move away from the transactional nature of how usually work together.

6. How to Choose a Purposeful Meeting Destination

At the heart of experience creation is a meeting destination that maps beautifully back to the purpose of the event at hand. But just how does one pick the perfect destination? Dan argues that in the modern world of event management, the age-old formula of  rates, dates, and space leaves out an all-too-important fourth element.

3 Big Takeaways:

  • A destination operates on three levels – When we talk about a destination, we’re referring to the city that hosts the events, the venue the event takes place in, and the setup of the space within the venue.
  • We also need to add the idea of place – Place is everything that makes a destination unique: culture, history, expertise, knowledge economies, people, perception, and more.
  • Place needs to map to purpose – The overall event purpose and objective should have a cohesive relationship with all of the elements that make up the idea of place. (i.e. the meeting destination should be instrumental in bringing the purpose to fruition on a deeper level.)

eBook: Where You Meet Matters

Looking for an event marketing ppt?

1. the definitive guide to event marketing.

As event marketing continues to grow its foothold in the playbook of countless brands, this guide is more relevant than ever. It does a great job serving as a sort-of Event Marketing 101 by making the case for event marketing and laying out the keys to success across channels and down the funnel ” from leveraging social networks to smart strategies for lead nurture and scoring.

  • Segmentation is the key – No matter what your promotion mix, your event marketing strategy won’t have success without smart segmentation that buckets users into actionable personas.
  • People attend a company’s event for face time with the brand – In the same way that the importance of face-to-face interactions is growing, users and consumers are looking to have meaningful interactions with brands. (Leverage your brand personality!)
  • Events don’t have to be physical events – Webinars and other virtual events can be extremely effective amongst attendees while requiring far less resources to pull off.

2. 5 Must Do’s to Increase Attendance at Your Next Meeting

These slides from a DMAI (Destination Marketing Association International) webinar capture much of the key information from their presentation. While the content is crafted for CVBs to promote their destinations, event marketers can use nearly all of these insights and apply them to a successful event promotion strategy. There are also some great ideas for how event teams and CVBs can work together more closely and impactfully.

  • Success means a strong understanding of attendee interests – Event marketers should leverage user insights to create attendee personas, thus allowing them to identify specific tactics that work at a more targeted level.
  • Targeted tactics should focus on three elements – The relevancy of the messaging to the persona, the timing of the message, and the overall channel mix should form the foundation for any targeted promotion.
  • Focus on reducing friction – From the event website all the way on down, marketers need to reduce friction by making information easy to find and engage with.  

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3. 8 social media trends to watch in 2019.

From targeted ads to user-generated content and influencer campaigns, social media is more than likely a huge part of your marketing mix. In this event marketing presentation, Arik Hanson ” a well-known social media consultant to Fortune 500 companies ” predicts the eight most important trends to keep an eye on across platforms.

  • Instagram will become the preferred social home base for brands – The headline says it all, but Arik also goes on to point out the growing importance of Instagram stories ” something more event marketers should throw in the mix.
  • Engagement will begin to fade as a key metric – Engagement rates on Facebook are plummeting, but Arik believes that marketers shouldn’t fret. It’s not just your event ” it’s happening across the board and across industries!
  • Influencer marketing will refine itself – Influencer marketing will shift to a focus on influencers who are more credible, while becoming less episodic through more long-term influencer strategies and engagement.

4. Mary Meeker’s Internet Trends Report

An annual tradition praised and relied upon in countless industries, Mary Meeker’s Internet Trends Report holds invaluable insight into shifting internet behaviors. It’s a must-scroll for any marketer, but it’s PACKED with information that will take a little extra elbow grease to delve through. It also requires a little imagination to take high-level trends and map them back to granular marketing tactics  ” easier said than done sometimes.

  • Personalization is becoming the new norm – Whereas personalization has until now been a true marketing differentiator, the sophisticated ways in which companies are using increased data is turning it into an expectation.
  • Uber & Airbnb are making cities accessible for less – Rideshare and homeshare apps are driving down the costs of transportation and accommodation, thus making travel less of a barrier to entry.
  • Consumers are willing to trade information for clear personal benefit – With consumers willing to trade data for deals, how can you get creative with your event marketing to capitalize? Also, how can you use that data to create a more personalized, more satisfying experience for prospects and attendees?

You’ve learned¦now apply that knowledge!

Whether you’re a planner or marketer, hopefully you’ve found an event management ppt in this list that can help you take your game to the next level. Because one thing’s for sure: In our industry, if you’re not on top of the newest info, you might just become old news.

Looking for more event planning resources ? Keep learning with 20 hospitality certifications you could get, or start creating your next event with the event planning checklist.

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10+ Awesome Event Presentations for Eventprofs (2020 Edition)

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Want design tips to make your event slides stand out?

Or maybe you just don’t want the extra trouble of putting it all together, and you want an event presentation template so you can get to work right away.

Done and done.

We not only have professional information for you on what makes a winning presentation design, but we’ve also compiled this handy information in examples of slide deck using the best practice tips we have discussed and introducing useful content for eventprofs.

Free Event Presentation Templates and Guides

As an event planner, you often have to sell clients and stakeholders on your ideas. Sometimes, you need to get buy-in and top-down support for the things you want to implement, and other times, you just need to bring people up to speed quickly.

Ideally, this article will make you feel confident in creating your own presentation templates, but we know you’re busy. Alternatively, you can download ours for free.

We’ve bundled 3 ppt template packages into one free download to help you prepare for some of the most common event presentations you’ll need to make. These professional templates are here to take the stress and worry of template design off your plate, so you can focus on the content of your presentation.

Here’s a preview of what’s in store:

Event Proposal PPT Package

Have a big event proposal coming up? This package includes the following:

  • Sequoia style pitch deck to help you communicate your vision in your presentation
  • Keynote proposal template to let you pitch in Keynote instead of Powerpoint
  • Event proposal template to help you formulate your ideas concisely and persuasively
  • 13 Secrets for a Winning Event Proposal to give you a leg-up on your proposal

Event Marketing Plan PPT Package

Need to create and present a marketing plan to your clients or stakeholders? This package includes the following:

  • Event marketing plan to help you create a winning marketing plan
  • Event marketing ppt download to help you present it to your stakeholders and clients

Event Management System PPT

Need buy-in to change your event management system?

  • Event management system ppt template to help you sell your boss on your favorite pick

3 Elements of Event Presentation

Creating good event management ppt slides is a lot like cooking. Ingredients matter. Technique is also important. And presentation is what makes it appealing. All of these things go into a delicious dish.

The same is true of your event slide presentation. In this case, your ingredient is your content. Your technique is the way you present: your mannerisms, your confidence, the language you use, etc. And your presentation slides are the appearance of the dish. If any of those are lacking, you’ll have a disengaged audience.

Stellar event presentations concentrate on

In this article, we’ll help you with all three of the key ingredients to a winning event presentation sample, breaking them down into digestible bites that will help you create your best presentation to date. Whether it’s just an introduction to event management ppt creation you’re after, or you’re honing your already excellent presentation skills, we’ve got it covered.

Master The Components Of A Great Event Presentation PPT

When it comes to PowerPoints, most people know by this time that tons of text is an audience excitement killer. But there are several other things you should know about creating a great slide presentation. Before we get into design, let’s cover the basics:

Concentrate On Content. Slides Come Last.

With the stress on images, many event professionals worry too much about what the slides will look like. But content, technique, and design are all equally important.

You can’t create awesome slides until you have the content of your presentation completed. As important as images are, don’t look for images first and then build a presentation around them. Doing so will make your event proposal ppt disjointed and unintelligible (although it may good).

Best Practices for Creating Event Management PPT Slides:

Make an outline of what you want to say, and keep it in point-form. This will help you assess the flow and logic of your argumentation without saddling your points with segues that you’ll want to keep regardless of flow quality.

Add tweetable content highlights of the most powerful information. Giving attendees “tweetable” bits will encourage them to share the slide content.

Select images that capture the emotion of what you’re saying (but avoid ones that distract from or compete with your presentation).

Presentation Technique Is Crucial To Engagement.

Just as the content is important, your presenter (or your presentation) is more important than clever fade-ins and video accompaniments. Those things are nice, but try to limit them or you’ll train your audience to look for the shiniest object. In a fancy presentation, that won’t be you.

Ensure that your presenters:

Are more dynamic than the slides. A mediocre speaker can make an audience happy through some cool tech, but an awesome speaker can also get lost in the shuffle if they try to do too much in their slide deck. Advise your speakers you still want attendees to pay attention to them and the discussion at hand.

Add video sparingly, and don’t set them to autoplay. If the video takes moment to load and play, a panicked speaker may misinterpret that as a lack of functionality and click the slide deck again without thinking. But in Powerpoint, this will advance to the next slide. Instead, set the video to play on click, or, establish cues with the AV tech and let them handle it.

Recommend that speakers can confidently present without their slide deck, or have a back-up on their smartphone. Technology sometimes fails.

Maintain Consistency And Design Integrity.

Don’t create an inconsistent PowerPoint presentation. For some events, it may make sense to offer presenters event presentation templates, logos, or color schemes. You want consistent presentations, not one speaker who’s a PowerPoint savant and another using Clip Art and pixelated images.

Maintain slide quality:

Offer a template for your presenters to use. (More about what it should contain in the design section.) You can find some great ones in the downloadable template package in this article.

If you don’t want to inhibit creativity, insist that the event hashtag or logo/watermark be on every slide. This helps with branding.

Ask to review presenter’s slides to ensure they are all of the same quality.

Test the links and embedded videos your presenter is using.

One Main Concept Per Slide

Don’t try to do too much on one slide. It’s better to have a big slide deck than a small one with dense text on each slide. Keep it to one main idea and 2-5 supporting points or key takeaways. Plus, frequently changing images holds audience interest.

Make the message clear:

Shoot for one big concept per slide.

Showcase your concept with a Tweetable fact or quote.

Bring emotion to your story or concept using an evocative image.

20 Design Tips For More Memorable Event Presentation PPTs

<strong>20 Design Tips</strong> For More Memorable Event Presentation PPTs

A presenter may be a subject matter expert who gives a lot of talks, but don’t assume they are a good slide designer. For this reason, some event planners will offer to adjust slides by using an in-house designer to ensure all presentations are of the same ppt quality. Your own designer gives you the power to implement a number of slide improvements across the board.

If you don’t issue event presentation samples or templates, and you don’t have a dedicated slide designer, at least make sure your presenters know the basics of good slide design. If they don’t, you could end up with a lot of confusing, boring slides.

1. Add a poll or survey to a deck. Adding engagement to the beginning shows the audience they are an integral part of the presentation, and that you value their input.

2. Use bolder images in larger spaces. An eye-catching title background image is a good way to set the session energy.

3. Test any background images against your font , and use a font colour with a high contrast for whatever image it appears in front of. You don’t want black text disappearing against a dark background image.

4. Use consistent design and images . Funny images mixed with historical images, different fonts, and other mismatched things will be distracting.

5. Fonts should be easy to read from a distance . Keep your font large and clear. Sans serif fonts are often easiest to read. Cool fonts like Rock Salt can be hard to make out at some sizes. But…

6. Play with font and style associations . You can use fonts to grab attention and remind your attendees of something else. We all know what the Star Wars font looks like, for example. Sometimes fonts can help you to keep with a theme.

7. Keep slides simple , with only a few lines of text. They should supplement the discussion not contain the script. Minimalism is in. Similarly…

8. One chart per slide.  This one seems pretty intuitive, right? Your slides should contain bites of presentation information. Don’t try to accomplish too much on a single one.

9. Add questions . A question in the center of a slide is a great way to provoke thought or begin discussion, and can serve as a useful interactive break in your talk. Let people take a moment to apply what you’ve said before you move onto the next thing.

10. Use animations sparingly , and only in anticipation of a big reveal. For instance, you could ask the audience a question and then animate the answer. Don’t use animations or fly-ins for regular sentences with no build up.

11. Use quality images . Nothing says ‘new at this’ quite like ClipArt, so make sure your presenters are using good quality and interesting images. Sites like Unsplash, Pixabay, Canva, and StockSnap.io are good resources. You can also join a membership site (for a fee), which allows you to download a specified number of images based on your membership level. Learn the basics about quality images in the next section.

12. Select images that convey emotion . Use evocative images strategically to control the pace, convey tone, and set expectations for your presentation. You can find some great examples of this in architectural TED talks, where images of large spaces, intriguing shapes, and innovative design give the talks a sense of grandeur and artistry.

13. Don’t “steal” simple graphs and charts . Graphs and charts are amazing, but if they’re branded or famously belong to someone else, they can be jarring to encounter. If the data is easy to recreate, do so in your own theme, fonts, color, and branding. This also allows you to leave off any data that isn’t applicable to your audience. Just make sure you give proper attribution.

14. Use a theme to tie your slides together . That does not mean use the exact same design for every slide. Make them similar and united in design but not the exact same.

15. Same = snooze . Vary your slides using things like image quotes, bullet points, and other layouts. Again, having slides with bullet point after bullet point puts your audience to sleep. In fact, Google execs are shunning bullets in their slide decks .

16. Use charts to display figures and data . Stats are impressive but showing numbers in relation to others in a visual way will make your point quicker than merely listing numbers.

17. Choose your color scheme carefully . If you’re working in PowerPoint, Microsoft has made it easy with preselected schemes of colors that work well together. If you’re unsatisfied with their options, you can add colors to the list. Be selective in how you use these colors. Even dandelions would  admit that yellow doesn’t make a good font color on a screen.

18. Add some video or audio , but also be prepared if it doesn’t work. Especially if it’s a critical part of the presentation, have a backup option. Test it thoroughly and at the event space.

19. Pan rather than resize large images . If you have a large image you want to include, don’t resize it to the point that it is unrecognizable. This is incredibly helpful when showing some of those long website homepages that are popular right now.

20. Don’t feel like you have to show the whole image all at once . More on this tip in the next section.

The Ultimate Secret Tool For Memorable Slide Presentations

One of the most engaging tactics you can use in slide design is ‘the tease’. Sometimes, in presentations, you want a big reveal or you only want to show part of an image until you’re ready to talk about it.

Now, if you don’t want people to see it, you could just not mention it, right? But that does nothing to build suspense. Allowing your audience to see just a little builds anticipation and keeps them on the edge of their seats. You can do this a few ways:

Add a timed fade-in or fly-in on Powerpoint. With a click your content appears or flies in. But… this technique looks a little dated.

Use technology that allows you to write the missing data, stat, or info directly on the screen as your audience watches.

Mask your hidden content by layering identical images and then adjusting the transparency of the bottom image.To do this, copy your slide.

The bottom image should be set to something less than 100. This is a preference as to how masked you want to make it. Do you want your audience to be able to see everything only slightly shaded or completely blurred out? Next, ensure the top image’s transparency is at 100%. At the end you will have created something that looks like a peep hole over the content you want everyone to focus on.

Sure, you can use a giant arrow or highlight to draw attention to the area of your content you want to highlight but it’s not the same as covering some of the content only to share it in a big reveal later.

The tease will keep people interested and has great social media appeal. This process will prepare them for a big reveal and tells them to get ready for something “share worthy.”

Putting It All Together In An Amazing Event Presentation

So now we’ve addressed the three main areas you need to think about in a top-notch event presentation:

And we’ve given you some expert event presentation design tips. Let’s put it all together and show you some of our favorite slide decks for event planners, and why each one is so effective:

Use Images that Enhance the Content

Okay, this first one isn’t a slide deck, but a single slide, because we wanted to show you something about design and a successful teaching technique: creating a pattern.

presentation on event management company

What we love:

As mentioned above, an image should enhance the message behind the slide.

In this slide content, the obvious choice for an image would be a cityscape. After all, the content is about cities becoming event playgrounds. However, we decided to emphasize the ‘play’ aspect, and went with an image that is whimsical but still ties into the idea of professionals at play – not children or spring breakers.

You want to give the same thought to the images you select. They should enhance your message yet remain slightly unexpected to hook the audience’s attention.

Inspiring Quotes for Event Planners

SpeakerHub created a fun slide deck if you love quotes. Even if you don’t, you’re bound to find some inspiration here.

This is the type of deck that you can go through again and again. The visuals are interesting, and the quotes are pertinent to the life of an event planner. It’s also a good example of simple, varied layout.

The Definitive Guide to Event Marketing

Marketo put together a solid resource on event marketing, including topics such as event technology and public relationships.

If you have a long slide deck, consider adding a table of contents (TOC). It’s not needed in the presentation but can really help when people are looking it over later. In this case, the slide collection is 122 slides. The TOC is a good call that makes navigating and using it as a reference much easier.

Successful Fundraising Events

Bloomerang shares study results of what makes the difference between a good fundraising event and a great one.

Have you ever heard the old adage about learning presentations, “Tell them what you’re going to tell them. Then tell them. Then tell them what you told them.”

The idea is that repetition is often the key to learning. This slide deck starts off with 3 key points listeners should come away with. It’s a simple reminder that activates their brains early on.

20 Signs Your Event Is From 1999

Indulge us as we share another one of our presentations, but this one is just plain fun – like driving a little red corvette, you might say.

This slide deck is all about connecting with the audience and invoking a feeling of nostalgia about the 90s. We use 90s colors and a pop culture reference to a famous Prince song. Pop culture references and time-period themes can be a great way to grab and hold audience attention.

Education Disruptors for Conferences

Jeff Hurt explains how to shake things up with your conference education sessions.

This one just sets a great tone from the very first slide.

This slide deck uses another pattern technique by reusing the same image throughout (the one of the pointed finger) whenever it asks a question that it is about to answer. Viewers know this introduces a new moment of learning and it conditions them to pay attention to the new concept.

21 Ways to Boost Your Event

Very cool presentation by Cyriel Kortleven. He is a top master of ceremony. The emphasis here is on boosting the engagement of your audience. Cyriel shares practical tips that everyone can use to improve the audience experience.

While this slide deck is best viewed offscreen (the layout is clean and easy to understand, but some of the font is too small from in the back row), his helpful tips earned him a spot here.

34 Essential Content Marketing Statistics to Guide You to Success in 2017

Maria Milenkova give us 34 excellent reasons/statistics of why content marketing is important.

Her stats are easy-to-read, tweetable, and have well-documented sources, and each slide is branded. If someone takes a picture and shares it with others, it can be traced back to Maria.

Secrets to an Award-Winning Marketing Strategy for Events

This event management ppt slideshare by Krista Hauritz matches great visuals with content for good retention.

It gives digestible bites of content so they can be absorbed easily by the audience.

20 Event Planning Fails Our Guests Hate

In this one, we created a pattern of putting a bold idea on a title slide, followed by a meatier explanation.

It conditions the audience to first hear the idea, then pay attention to receive more information about it. This “dramatic pause” between idea and deeper explanation improves retention because it allows for smaller concepts to be processed first and then elaborated on.

EXTRA EXCITING BONUS SLIDE DECKS FOR EVENT PLANNERS

EXTRA EXCITING <strong>BONUS</strong> SLIDE DECKS FOR EVENT PLANNERS

If you’re feeling a bit overwhelmed, here are some more awesome resources we’ve put together to help you plan and deliver presentations, proposals, and corporate events.

This bundle includes the following:

Free Downloadable Event Presentation Templates

The event management presentation sample is a great standalone design that you can use as a template for creating something personalized to your audience.

Corporate Event Planning Checklists

For corporate event planners, this slide deck covers each step in a successful corporate event. It’s a behemoth of a slide deck (probably the most complete in the industry).

We know it is because we based it on our corporate event planning checklist. This corporate event planning slideshow will keep you on track every step of the way.

This collection of slides is more than just a regular sales ppt. It’s an event management company presentation ppt, an event planning process ppt, and an event marketing ppt.

And finally…

Creating Winning Event Proposals Checklist

For those of you looking for winning event proposals, this bundle includes a template in both powerpoint and keynote.

ABIDE BY THE LAW WHEN CHOOSING IMAGES

We mention using evocative images in presentations a lot, but an evocative picture is the easy part. Let’s take a moment to talk about copyright. For your images, you can’t just surf the web, find one, and add it to your presentation.

Wait. What?

Images are covered under several different types of copyrights, and if you don’t know which one you have, you could be in trouble with the owner of that image.

Royalty-free. This means the image is free and clear to use. There are no royalties or license fees to pay. Royalty-free images are often available across multiple sites. For instance, you may find the same image on Pixabay and UnSplash. Some sites will ask you to credit them. If they do, you can add a small credit line directly under the picture or at the end of your presentation.

Creative Commons License. This photographer or designer has made the image available to the world for free. But you should still check the publishing terms behind using it. Often, they ask for a credit or require the image to be used in a particular way (i.e. no edits).

Public-domain. If an image is over 70 years old, it may be available to use under the public-domain. However, these restrictions vary by country. In the US, most photos taken prior to 1923 are part of the public domain, but don’t assume old photos can be used free and clear.

Always check the permissions. There are many ‘historical’ and ‘memory’ projects you can tap into, particularly if you’re looking for a particular time period, event, or place.

Now that we’ve gone over the types of licenses you should look for, let’s touch on a few phrases you may encounter:

Attribution. This is the credit you give to the photographer or artist. When someone gives you use of their photo, they may ask for a specific attribution. They may even ask for a link. If you want to use the image, you need to give credit in the way they ask.

Commercial Use. Some visual artists do not want their images to be used for commercial use. If they say the image is available for commercial use, you can use it to make money. If they tell you for non-commercial use only, you may only use it in ways that you would not derive money from it directly.

Some will stipulate non-commercial, non-editing, which means you can’t edit the image either. No changes may be made to it when using. This can include altering the colors to align with your theme.

DON’T KILL YOUR EVENT PRESENTATIONS WITH BULLETS

DON’T KILL YOUR EVENT PRESENTATIONS WITH <strong>BULLETS</strong>

Recently, presenters at Google have made a switch: no more bullets.

Bullet points turn visual draws for the audience into speaker cue cards.

Portrait of author

Google CEO Sundar Pichai announced at the 2017 developer’s conference that ”…stories are best told with pictures. Bullet points and text-heavy slides are increasingly avoided at Google.”

SUNDAR PICHAI

So what are they doing instead? If bullets are bad, what do Google execs suggest?

Lots of white space. It provides for a dramatic backdrop and makes things easier to read.

Bite-sized concepts or phrases are easier to digest and make a larger impression than long paragraphs. Don’t lose your audience in the words.

Evocative images. A photo conveys emotion in a much stronger more memorable way than words.

Animation or video. These options have all the engagement hype of images, but they entertain as well.

Less than average. The average person uses 40 words per slide. (This point is only 16.)

Bullets Require Multitasking

Bullets require multitasking (reading slides and listening to the presenter).

And guess what? Turns out, we’re not that good at that.

On the other hand, if you use slides as the emotional cues behind your presentation, your slides won’t be competing for attention with your speaker. The images will set the stage for the emotion you’re trying to evoke, and the bite-sized bits will give the general idea behind each concept.

Once the attendee grasps those, they are free to listen to what the speaker has to say. Their brains won’t need to choose between reading or listening.

Boost Retention (And More) With Images

In addition to giving our brains a break, it turns out images have a second benefit in presentations. They improve retention.

Portrait of author

“If someone hears a piece of information, three days later they’ll remember 10% of it. However, if there was an accompanying picture, they’ll recall 65%.”

JOHN MEDINA

Brain Rules

Cognitive psychologists have tested recall after presentations that put lots of info on each slide and those that put only key takeaways.

Viewers who saw slides with fewer words recalled more than twice as many key points as those who were given more text.

Those are big retention differences.

But that’s not all…

According to research from 3M (the Post-it Note people) visuals process 60,000 times faster than text. Finally, according to the Social Science Network, 65% of people are visual learners. So giving them something to look at will improve what they get from your presentation.

Move Your Presenters Away From Bullets

We mentioned earlier what Google was pushing instead of bullets, but how can you help your speakers make the transition? Here are a few quick tips:

Give each point a slide. They deserve it. Bullets denote major points, right? Why not give them each their own slide? Yes, that means more slides but it also means more visual interest and faster slide changes, which will keep the audience involved with their eyes on your screen.

Kill your darlings. Writers will tell you the hardest part of editing is removing your favorite pieces (“killing your darlings”), but if they’re not absolutely necessary, get rid of them. They’re just taking up space and detracting from your message.

Be unique. Bullet points are so boring. Everyone does them. And let’s face it, they’re easy. Who doesn’t love their entire presentation scripted for them so they can just read it right off the screen?

The audience, that’s who! Instead, try minimal words that engage the minds of your audience.

Find a TED talk in your industry. If you watch TED talks, you’ll notice there’s no reading off of Powerpoint cue cards. It’s all about the stage presence. Share a favorite talk with presenters so they understand what you’re looking for.

Remind them bullets don’t build rapport. If someone makes you laugh or feel at ease, you respond favorably to them. This can’t be done with a fat, floating period. If your presenters want to connect with the audience, a lot of words on screen isn’t the way to do it.

Use slides as jumping off points. Encourage your speakers to use commanding visuals on their slides as jumping off points for conversation.

Help presenters be the best they can be. Offer templates. Be open to discuss design with them, or put them in touch with someone who can help. Remember, your presenters may be subject matter experts, but they may need a little help when it comes to the features of Powerpoint or the aspects of design. They may have a creative idea but are afraid to try the tech behind it.

IN CONCLUSION

There’s a lot that goes into a good event presentation and we’ve given you plenty to think about and some handy templates and examples to start you off.

Now onto you:

  • Do you have a tip to make this page better? Send an email to [email protected] .
  • Do you have more tips and advice to add about creating awesome presentations? Comment below.
  • Do you have a colleague who may benefit from reading this page? Share it with them.

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12 Slides Event Management Company Pitch Deck Template

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June 22, 2024

Presentation and Pitch Expert. Ex Advertising.

$100mill In Funding. Bald Since 2010.

So, you’ve got a knack for pulling off epic influencer campaigns, star-studded endorsements, and live events that people can’t stop talking about. But when it comes to pitching your event management services, the excitement fizzles out. No worries, it’s not you—it’s your pitch deck. Yep, that fancy PowerPoint is letting you down. But don’t stress, I’m here to fix that.

I’m Viktor, a pitch deck expert , and a presentation expert . Over the past 13 years, I’ve helped businesses secure millions of $ in funding thanks to my approach and I’m sharing it here in this pitch deck guide.

With this template, I’ll show you how to create a killer pitch deck for your event management company. No fluff, no corporate jargon—just straightforward, practical advice with a sprinkle of humor and personal touch.

Ready to turn your pitch into an event itself? Let’s get started.

Book a free personalized pitch deck consultation and save over 20 hours of your time.

Join hundreds of successful entrepreneurs who’ve transformed their pitch decks with my help.

Let me develop an investor ready deck by using my hands-off approach, which includes: market research, copy, design, financials, narrative and strategy.

One week turnaround time.

The least you will get is 10 actionable tips & strategies to own that next presentation, worth $599, for free.

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Event Management Company Pitch Deck Template

Want a similar template for your pitch? Book a call free below to discuss more, or reach out through email.

Slide 1: Title Slide

  • Title: [Your Company Name]
  • Subtitle: Your Partner in Influencer Marketing, Celebrity Endorsements, and Live Events
  • Company logo prominently displayed
  • Background image of a successful live event, ideally one you have managed
  • Optional: tagline that encapsulates your company’s essence

Slide 2: Executive Summary

  • Founded in [Year]
  • Headquartered in [City, Country]
  • Serving clients in [Regions/Countries]
  • Influencer Marketing: Leveraging the power of social media influencers to amplify brand messages
  • Celebrity Endorsements: Connecting brands with high-profile personalities to enhance brand credibility and reach
  • Live Events: Creating unforgettable experiences through concerts and fashion shows
  • Mission Statement: To revolutionize event management by blending creativity, innovation, and strategic planning.
  • Vision Statement: To be the leading event management company recognized globally for excellence and creativity.
  • Infographic summarizing the key points
  • Icons or images representing each specialization area
  • Professional photo of a team event or company office

Slide 3: Market Opportunity

  • Influencer marketing industry is expected to grow to $X billion by [Year]
  • Live event industry projected to grow at a CAGR of X% over the next [Y] years
  • Increased brand spending on digital marketing and live events
  • Rising consumer demand for experiential marketing
  • [X]% of marketers believe influencer marketing is effective
  • [Y]% increase in live event attendance year over year
  • [Your Target Market’s Size and Value]
  • Opportunities for growth and expansion
  • Graphs and charts depicting market growth and trends
  • Statistics highlighted with icons
  • Visual representations of market segments

Slide 4: Our Services

  • Identifying and partnering with the right influencers
  • Developing and executing influencer campaigns
  • Measuring and analyzing campaign performance
  • Securing endorsements from top celebrities
  • Crafting endorsement strategies aligned with brand goals
  • Managing all aspects of the endorsement process
  • Planning and organizing concerts and fashion shows
  • Providing end-to-end event management services
  • Ensuring memorable experiences for attendees and brands
  • Icons representing each service
  • Photos from past events and campaigns
  • Short descriptions with bullet points for each service

Slide 5: Case Studies

  • Client: [Client Name]
  • Objective: [What the client aimed to achieve]
  • Approach: [Your strategy and execution]
  • Outcome: [Results, such as increased brand awareness, sales, engagement]
  • Testimonial: [Quote from the client]
  • Before and after photos
  • Graphs showing performance metrics
  • Client logos and testimonial quotes

Slide 6: Why Collaborate with Us?

  • Successfully executed over [X] events and campaigns
  • Worked with top brands like [Brand Names]
  • Experienced team with [X] years in event management and marketing
  • Deep understanding of the market and trends
  • Strong relationships with influencers, celebrities, and vendors
  • Access to a wide range of resources and talents
  • Tailored packages to meet unique brand needs
  • Ability to scale services according to the event size and scope
  • Cutting-edge strategies and creative concepts
  • Focus on delivering unique and impactful experiences
  • Infographic showing key benefits
  • Photos of successful events and happy clients
  • Icons representing expertise, network, and customization

Slide 7: Influencer Marketing

  • Identifying the right influencers for your brand
  • Creating engaging content and campaigns
  • Leveraging various social media platforms
  • Micro-Influencers: Engaging niche audiences with high trust
  • Macro-Influencers: Broad reach with significant follower counts
  • Celebrity Influencers: Major impact and visibility
  • Example 1: [Campaign Name] – [Outcome and Metrics]
  • Example 2: [Campaign Name] – [Outcome and Metrics]
  • Photos of influencers
  • Screenshots of successful campaigns
  • Infographics of campaign results and metrics

Slide 8: Celebrity Endorsements

  • Identifying suitable celebrities for your brand
  • Negotiating contracts and managing relationships
  • Enhanced brand credibility and trust
  • Increased visibility and reach
  • Higher engagement and conversion rates
  • Example 1: [Endorsement Campaign] – [Outcome and Metrics]
  • Example 2: [Endorsement Campaign] – [Outcome and Metrics]
  • Photos of celebrities with the endorsed products
  • Screenshots of media coverage
  • Infographics of endorsement impact

Slide 9: Live Concerts and Fashion Shows

  • Comprehensive planning and coordination
  • Creative and innovative event concepts
  • On-site management and logistics
  • Concerts: Featuring popular artists and unique performances
  • Fashion Shows: Showcasing leading designers and brands
  • Example 1: [Event Name] – [Details and Outcome]
  • Example 2: [Event Name] – [Details and Outcome]
  • Photos from past concerts and fashion shows
  • Videos or gifs of event highlights
  • Infographics of event statistics (attendance, engagement)

Slide 10: Collaboration Opportunities

  • Sponsorships: Offering various levels of sponsorship packages
  • Partnerships: Joint ventures and co-branded events
  • Custom Collaborations: Tailored solutions to meet specific brand needs
  • Detailed description of available packages
  • Benefits and value propositions for each package
  • Steps to initiate collaboration
  • Contact information and next steps
  • Diagram of collaboration models
  • Table of packages and benefits
  • Call-to-action graphic for contacting your company

Slide 11: Our Team

  • [Name]: [Role] – [Brief Bio and Experience]
  • Combined experience of [X] years in event management and marketing
  • Diverse skills and backgrounds
  • Passionate and dedicated team
  • Successful completion of [X] events
  • Awards and recognitions
  • Client testimonials and endorsements
  • Professional photos of team members
  • Short bios with icons or images representing their expertise
  • Photos from team events or work sessions

Slide 12: Contact Information

  • Email: [Your Email]
  • Phone: [Your Phone Number]
  • Website: [Your Website URL]
  • Social Media: [Links to social media profiles]
  • Encourage potential collaborators to reach out
  • Mention any upcoming events or opportunities to connect
  • Express gratitude for their time and consideration
  • Attractive background image related to your industry
  • Icons for email, phone, website, and social media
  • Call-to-action button or graphic

Imagine this: your event management company pitch deck is no longer a dull presentation but a powerful tool that captivates brands and companies. You’ve seen how the right deck can transform not just your pitch but your entire business. By now, you understand that a pitch deck isn’t just slides; it’s your story, your passion, and your expertise wrapped in a compelling narrative.

But don’t just imagine—make it a reality. With our pitch deck template, you’ll have everything you need to create a presentation that not only grabs attention but keeps it. Brands will see your vision, feel your enthusiasm, and be eager to collaborate. This isn’t just another template; it’s your secret weapon to unlocking new opportunities and elevating your business.

Don’t miss out—transform your pitch deck and start impressing those potential partners now. You got this!

But if you don’t got it :

Let me develop an investor ready deck by using my hands-off approach , which includes: market research, copy, design, financials, narrative and strategy.

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If you want to really dive into the world of pitch decks, check out our complete collection of  pitch deck guides ,  pitch deck outlines  and  pitch deck examples . Got a pressing issue? Check out our forum and post your questions there .

For more guidance, check out my event pitch deck guide or my 5 page events pitch deck template .

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Table of Contents

Event Management Template

Pitch a compelling event with show's event management template.

This sleek, modern template will show that your events are polished and refined. The minimalist design, punctuated by images, will help get your story across.

Oranienbaum | Oswald

960 X 540 pixels

Title Slide

Title Slide

Open your presentation with an impressive title slide displaying the name and a brief description about the event. Share important details including your company logo and website URL to bring the focus to your brand.

Agenda slide

Take your audience through your session agenda by listing the various topics that will be covered in the deck. You can also modify this slide to outline the itinerary of your program to invite registrations or attract sponsorships.

Agenda slide

Company overview

Summarize your company with an overview of your services, target audience, and history. Remember to keep your content engaging and precise and share key information about your organization.

Company history or timeline

Use the timeline chart to provide a glimpse into your company's history, achievements, and key milestones with a brief description for each.

Company history or timeline

About the event

Give basic details regarding the venue, date, and objective of the event in this slide. Make it visually engaging by adding images of the venue or from the previous event.

About the venue

Elaborate more on the venue, including its attendee capacity, any challenges or advantages in its location, the website and contact details, and other available amenities. This slide includes a placeholder to display venue images to give your attendees a glance of the venue.

About the venue

Event schedule

List the event schedule with a time slot for each program, activity, or talk. Add animation and transitions to elevate the look of the slide and keep your audience engaged.

Marketing strategy

Identify your target audience using a table and explain your proposed strategy, expected outcome, and advantages of using select platforms with a brief analysis.

Marketing strategy

Target demographic

Segment your target audience based on their geography, demographic, psychographic and behavioral patterns, and explain each of these in detail. Use the built-in icons and divider lines that come with this slide to bring visual balance to your content.

Customer persona

Use this slide to write a detailed persona description for your demographic and cover key points on their education, work history, preferences, and needs.

Customer persona

Sponsorship

If you are pitching an event to potential sponsors, utilize this slide to talk about the different schemes and their benefits. Be specific and persuasive in detailing the advantages of sponsorship to both sides and give compelling information.

Meet the team

Introduce your team members with a brief description of their role in the organization and their contribution to the event. Make this interesting by adding key information about their accomplishments and background on their previous projects.

Meet the team

Meet the speakers

List your speakers for the event by briefly covering their bio, achievements, position/designation, and relevant background information. The slide has placeholders for photographs so you can include headshots of your speakers.

Keynote speaker

Addressing the keynote speaker needs special focus, so use this slide to introduce your keynote speaker with details on their occupation and topic of their speech/program. Give an extended bio offering their background details, credentials, and a preview of what they will be speaking about.

Keynote speaker

Sponsor slides

Sponsors are a crucial factor in determining the scale and success of the event, so give your audience a glance at your existing event sponsors by showcasing their logos in this slide. Make your premium sponsors prominent with animations and effects.

Mini portfolio

Showing a portfolio is essential to build credibility and show your audience your area of expertise. Highlighting your previous event accomplishments with images and success metrics will be a cherry on top for your event pitch.

Mini portfolio

Event budget

Break down your event budget into different line items, including the cost of the venue, marketing, travel, catering, decor, etc. Use a pie chart to categorize expenses and make it easier for your audience to comprehend at a glance.

Planning process

Present your planning process with flow charts to illustrate the different phases of organizing. Explain each of these phases briefly and add text effects to highlight important points.

Planning process

Storytelling

Use this slide to elevate your pitch by summarizing your plan in a short paragraph. Audiences respond well to stories, so try to use a storytelling approach, starting with the event objective and ending with your planning process.

Data at a glance

Exhibit your data with bar charts as they are easy to categorize and makes your data simple to comprehend. Animate your charts to emphasize crucial data points and make your information exciting. Here's a tip: You can use data from previous events to analyze attendee preferences on different aspects and showcase them as supporting data for your presentation.

Data at a glance

Set the creative tone for your event with a storyboard to help your audience to visualize the look and feel of the event and the venue.

This is an important slide as it reinforces what you're hoping to achieve with this event. List your goals and write a brief description for each goal.

Goals

Leave your audience with a quick, final thought about your company and the event. Add important company details like website, social media handles, and contact details for your audiences to get in touch with you.

Show's event management template comes with ready-to-use, editable slides to structure your event pitch in detail without having to create it from scratch. Create a persuasive deck in less time and give your audience and event sponsors with a compelling presentation experience.

presentation on event management company

This template covers important title slides and has been professionally designed to leave a lasting impression. The slides also contain tips to guide you in creating a persuasive and engaging event plan.

slide1

event management companies

Apr 12, 2024

0 likes | 12 Views

Event management companies specialize in organizing and executing various events, ranging from corporate conferences and trade shows to weddings and private parties. With meticulous planning, creative flair, and logistical expertise, these companies ensure seamless execution, creating memorable experiences for clients and attendees alike. From conceptualization to post-event analysis, they handle every aspect, including venue selection, catering, entertainment, and technical support, to bring visions to life.<br>website URL:-https://www.pingpongmoments.in/

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Event management companies Bangalore

Event management companies Bangalore

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Event Management Companies in Chandigarh

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Event Management Companies In Delhi

Event Management Companies In Delhi

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Event Management Companies in Noida

Event Management Companies in Noida

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Event City - Event management Companies in Dublin

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Xquisite Event Management Chennai,Event Management Companies Chennai

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Event Management Companies in Hyderabad

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Event Management Companies in Jaipur

Event Management Companies in Jaipur

Event Management Companies in Jaipur Planning an event is not an easy task. For this, a lot of preparation has to be done in advance. And one has to think more about it. A planned event is about planned planning. If your planning is perfect and sure, then your event is also going to be perfect. If you are planning or doing an event in or near Jaipur, then find a lot to find the best event management companies you want in Jaipur. There are all options. He has more experience and expertise in handling and planning any event in every way, including corporate parties, big meetings, family events, birthday parties, friends events, wedding ceremonies and other events that event companies in Jaipur She does. There are a variety of events that include family members and other friends and corporate people that are held throughout the year or more. All have their own importance. Some are for professional purposes and some are for entertainment and enjoyment only and some are family friendly. An event can be a large and small gathering. And for this, you need the best event companies. If you are arranging events in or around Jaipur, then there are top event companies in Jaipur that you can search and hire. Jaipur is the capital of Rajasthan and is becoming the hub of big corporate events and is in the news. And the destination is also a great place for weddings. There are plenty of event organizers in Jaipur. You will never be disappointed with them and their services.

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Benefits of Event Management Companies

Benefits of Event Management Companies

The basics of project management in the events panning and conferences are used by the event planner San Francisco.

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Creativefactor Event Management Company in Karnataka, India. Offers complete Event organizing, management and planning services. See more: https://www.creativefactor.in/event-management-company-india/

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https://entertainmentfarm.net/

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Effective Event management companies

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Event production companies are businesses that specialize in planning, organizing, and executing various types of events. These events can range from corporate conferences and trade shows to weddings, concerts, and festivals. Event production companies typically offer a wide range of services to ensure the success of an event, including.

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Event Management Companies

Event managers and Event Management Companies offer a range of services to assist with your event. They can take full responsibility for as many or as few event details as you require. Some of the key responsibilities they may assume include staffing and budget oversight, health and safety compliance, collecting analytical data from the event, and creating a detailed schedule and timeline for the day. This article will discuss event management, the important roles of event managers, and the services they offer, and provide tips on selecting the right event management company for your requireme

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  • Event Management Ppt Template

Event Management PPT Template Presentation and Google Slides

Event Management PPT Template Presentation and Google Slides

Conduct Event Management PPT Template

Effective uses of the event management template, features of this template:.

  • 100 % customizable slides and easy to download. 
  • Slides available in different nodes & colors.
  • The slide contained in 16:9 and 4:3 format.
  • Easy to change the slide colors quickly.
  • Well-crafted template with instant download facility.
  • The clear layout of this template will help you to design a professional-looking presentation.
  • The multi-color visuals of this slide will make your presentation eye-catching.
  • Event Planning
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  • Event Planning Business
  • Event Management Process
  • Event Proposal
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10 Event Marketing Examples to Make Your Event Stand Out

Sudarshan Somanathan

Head of Content

September 1, 2024

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Leading a successful event marketing campaign is on the wishlist of every hardcore marketing enthusiast. 

But what truly makes such events “successful”? 

Is it the buzz? Their number of attendees? Not completely!

While these metrics matter, eventually, it all comes down to how deep your event’s impact is. If you can turn a crowded exhibition hall into a list of potential customers, consider yourself an event marketing specialist.

Then again, to achieve such fantastic results, you must craft an event marketing strategy that engages and provides value to prospective attendees. 

So, check out these 10 diverse event marketing examples we’ve compiled to sharpen your event management and hosting skills and add to the success to your next event. 

Understanding Event Marketing

10 solid event marketing examples and strategies you should try, planning and executing successful event marketing, using clickup for event planning and execution, make your events more effective with clickup.

Avatar of person using AI

Event marketing is a business’s way of connecting with people. Put simply, it’s a promotional strategy companies use to bridge the gap between them and their potential customers. 

From planning to execution , event marketing campaigns involve creative brainstorming sessions at every point. They are led by a company’s marketing team to promote the business, its products, or its services through a virtual or in-person event. However, the bigger goal may vary from company to company. 

While some host event marketing campaigns to provide learning opportunities to their target audience, others may do so to generate fresh leads or increase brand awareness. Yet, the fundamental objective is mostly the same—driving business growth.

Features of event marketing

If you’ve ever been involved in a well-planned event marketing campaign, you’ve likely noticed how it stands out from other corporate events. Here are some of its key features that explain why:

  • Diverse formats: Event marketing campaigns can take any shape and form—virtual events, networking events, online events, in-person events, and many more. This diversity makes them fit to attain any marketing goal
  • Targeted audience engagement: Want to garner leads or boost sales? Event marketing can help you achieve your specific goals. This targeted approach helps companies focus their marketing efforts, manage the event effectively, and reach their goal more efficiently
  • Interactive experience: Event marketing campaigns—particularly the in-person ones—contain many interactive elements like live demos, speeches by industry leaders, and so on. This keeps the attendees engaged and constantly involved
  • Multi-channel promotion: Event marketing campaigns often involve promotion across various marketing channels like social media platforms, email, websites, and so on. This helps in both driving attendance and spreading brand awareness

Benefits of event marketing

Now, let’s discuss a few advantages of hosting an event marketing campaign:

  • Increases brand awareness: Amid fierce competition, it can be difficult for any business to create buzz. Event marketing campaigns ease that. They ensure your business surpasses existing customers and reaches out to its target audience more broadly
  • Provides networking opportunities: Many business leaders and industry experts participate in such high-profile corporate events. So, attending these can prove beneficial for any brand or professional trying to strengthen their networking
  • Enhances brand loyalty: Event marketing campaigns—whether virtual or in-person—encourage interaction. This creates a sense of community and kindles brand loyalty among the attendees
  • Boosts business growth: Many businesses struggle to grow because they can’t generate leads or attract new customers. Event marketing addresses this challenge by hosting engaging events that draw in audiences, generate valuable leads, and, subsequently, drive business growth

Difference between event marketing and experiential marketing

In marketing connotations, the terms “event marketing” and “experiential marketing” are often used interchangeably. Now, although they do share a few similarities, these marketing initiatives are different from each other. Here’s how:

FocusTo promote a business or its products and services through in-person/virtual eventsTo enable a business to engage and create memorable experiences with its customers through hands-on, immersive activities
Primary goalBrand promotionCustomer engagement
Audience engagementMostly passiveHighly interactive
Success metricPost-event conversions, lead generation, etc.Social media engagement, brand loyalty, etc.
Use casesProduct launches, trade shows, , etc.Pop-up experiences, immersive installations, brand activations, etc.

Here are some incredible examples of event marketing that you can use to bolster your marketing efforts:

Experiential activations

Experiential activations feature installations your customers can visit and engage with. Since these activations aim to create memorable experiences for customers, they include interactive installations like gaming counters, murals, etc., that represent your brand. 

Customers who visit these experiential installations tend to click pictures and share them on social media—which bolsters your social media marketing efforts and improves brand awareness.

Example: Audible Beach at San Diego Comic-Con (SDCC)

In 2022, Audible created massive sand sculptures of characters from its popular podcasts at the SDCC convention. The impact was equally phenomenal. Visitors took photos with the sculptures, sampled other Audible podcasts, and raved about the whole experience on social media.

Takeaway: Creating interactive and memorable experiences through experiential activations can significantly enhance your brand’s social media presence and overall brand awareness.

User conferences

User conferences are events companies organize to bring together their users, industry leaders, and influencers to educate, gather feedback, and create a community. They are mainly conducted in multiple stages, with sessions like presentations, workshops, breakout sessions, etc. 

User conferences prove helpful in many ways. For instance, they are perfect for gathering real-time, honest feedback on your product. These conferences also set the stage for knowledge sharing and community building, which are essential to any business’s growth. 

Example: Oracle Code One (JavaOne)

In 2022, tech giant Oracle hosted an environmentally conscious user conference—the Oracle Code One (JavaOne)—and invited programmers worldwide to participate. The program was a hit, with a theme-specific plant-conscious menu, lessons on carbon footprint reduction, and food donation opportunities.

Takeaway: Hosting user conferences encourages community building and provides valuable feedback crucial for business growth.

Virtual events

A virtual event is an online gathering conducted over digital platforms. It allows participants to attend the event without physically traveling to the location. 

What is the biggest advantage of this event marketing type? You can host one for almost any purpose— conducting a workshop, providing virtual experiences, hosting online conferences —literally anything!

Example: Google I/O’s virtual event

Google I/O event - an event marketing example

In 2021, Google conducted a virtual event to provide the experience of its in-person annual developer conference—Google I/O—to everyone around the globe. With the help of a 360-degree camera, event organizers recorded a panoramic video of the speeches by the keynote speakers and published it on YouTube so everyone could be a part of it.

Takeaway: Virtual events offer flexibility and inclusivity, enabling global participation without the need for physical attendance.

Product launches

A product launch event is crucial for product-based businesses, where a company hosts a large-scale, often global, conference to introduce its new product in the market. The event typically begins with the CEO presenting the product’s features and discussing its need and impact.

High-level launches often include live demos and sessions with guest speakers, usually industry experts. In fact, some companies also use this moment to unveil their product’s brand ambassador to their audience.

Example: Apple’s Worldwide Developer Conference 

Each year, Apple holds its Worldwide Developer Conference, wherein it launches its latest product and technology. Although the event occurs in person, Apple telecasts the launch to ensure its loyal fanbase, scattered across the globe, can witness the reveal. This helps the company create a solid sales momentum before the product hits the market.

Takeaway: A well-executed product launch can generate significant pre-release excitement and boost early sales momentum.

Networking events

As the name suggests, networking events host industry leaders, subject-matter experts, and other corporate professionals to provide networking opportunities to attendees. They are often formal and structured, starting with a meet-and-greet and ending with an official dinner.

You can host a networking event internally or externally. Let’s suppose you want to facilitate professional connections for your employees. In that case, you can host a networking event within your organization. Otherwise, networking events can be helpful if you wish to enable your target audience to interact and engage with industry experts.

Example: Lean Startup’s networking event

Lean Startup held a networking event at Mob Museum to provide global networking opportunities to its attendees. The event was crafted to ensure everyone found a like-minded person to interact with, making the experience immersive, interactive, and successful. 

Takeaway: Facilitating networking opportunities through formal events can strengthen professional connections and industry relationships.

Fundraising galas

Fundraising galas are typical of Non-Profit Organizations (NPOs). However, any business can host such charitable events to create buzz about its brand. 

Let’s say your company wants to amplify its philanthropic and community upliftment efforts. In that case, you can sponsor a fundraising gala for a charitable cause. Alternatively, if your company already has a philanthropic image, hosting such events can reinforce your brand identity and strengthen your connection with potential customers in your industry.

Attendees at such events typically consist of donors, philanthropists, community leaders, and even sometimes celebrities. So, besides raising awareness, such events pose a great networking opportunity. 

Example: The Canadian Cancer Society’s Daffodil Ball

The Canadian Cancer Society’s Daffodil Ball as an event marketing example

Every year, the Canadian Cancer Society hosts a unique fundraising event—the Daffodil Ball. Attendees are required to wear masks and interact with each other as soft jazz music plays in the background. With a high-profile guest list of business leaders, philanthropists, government officials, and celebrities, this NPO takes the boring out of charitable events by creating an ambiance of fun and entertainment. 

Takeaway: Charitable events like fundraising galas can amplify your brand’s CSR efforts while providing valuable networking opportunities.

Hackathons are programming competitions that bring together programmers and developers from around the world to tackle a challenge. Participants compete over several days, and the top performer is awarded. These events can be held both in-person and virtually.

If you’re a tech or software company, hosting a hackathon can help promote your brand on social media. Besides, such events encourage the development of innovative ideas.

Read More: How to Organize a Hackathon

Example: Microsoft’s Building the Future hackathon

Pro developers and programmers participated in Microsoft’s esteemed Building the Future hackathon to innovate solutions for electric mobility. Although the entire event was conducted virtually, it still generated attention on a global level.

Takeaway: Hosting hackathons can generate excitement about your brand and improve innovation within the tech community.

Trade shows

Trade shows offer businesses an opportunity to showcase their products and services. As offsite events, they are typically held at external venues like convention centers and exhibition halls. 

These events are generally hosted under a specific industry theme. So, they gather multiple brands in one place and provide a platform for companies to display their offerings to a broad audience and facilitate valuable networking opportunities.

Example: CNET’s COMPUTEX

CNET event marketing example

At the COMPUTEX annual trade show, CNET provided tech companies like Intel with the opportunity to showcase their latest products and innovations. This demonstrates how participating in a trade show can help you display your offerings to potential customers, even if you do not directly belong to the industry.

Takeaway: Participating in trade shows allows you to showcase your products to a targeted audience, expanding your reach within the industry.

Internal company meetings

Do you want to familiarize your new recruits with the company’s mission and goals? Or perhaps check in with a team to gauge their overall progress? Host an internal company meeting! 

These events are held within an organization to discuss strategies, objectives, and performance updates. However, in the bigger picture, they align your entire workforce with your brand values by reinforcing your culture and providing scope for regular communication and feedback.

Example: Plum Organics’ Coloring Book Meeting

In one of their recent internal team meetings, Plum Organics encouraged its employees to color with crayons while interacting with others. This activity inspired them to connect and realign themselves with the brand’s child-friendly branding.

Takeaway: Regular internal meetings reinforce company culture and ensure alignment with organizational goals.

Team building events

Team building events typically involve bringing together all the employees of your organization for holiday parties, fireside chats, and other similar activities that encourage interaction and connection building. Their main aim is to instill a sense of community and harmony within the employees.

Additionally, such events provide an excellent opportunity for employee training and skill development. As an organizer, you can get creative with your team-building events and host interactive training sessions, collaborative skill development workshops, etc., to facilitate both interaction and upskilling.

Read More:   How to Plan a Fireside Chat That Captivates Your Audience

Example: Glassdoor’s Board Game Tournament 

Glassdoor boasts a large global workforce. To encourage interaction among all its employees, the company hosted a Board Game Tournament as one of its team-building events. Everyone had the chance to interact with each other and form new bonds, even with those working in different locations.

Takeaway: Team-building activities strengthen employee bonds and enhance collaboration, contributing to a more cohesive work environment.

The road to successful event marketing doesn’t stop at gaining inspiration. For best results, you need to plan and execute airtight event marketing strategies, and that’s where the role of analytics and CRM comes into play.

Role of analytics in assessing event marketing success

  • Tracking key metrics: Analytics provide access to crucial datasets to let you monitor attendance, engagement, and participation rates. This helps you understand your event’s reach and its impact on your potential customers
  • Measuring return on investment (ROI): Keeping a close check on your event marketing ROI makes sure you achieve your goals effectively. For that, you can consider analytics to assess leads generated, conversion rates, and the revenue impact of your events to measure the same
  • Gaining audience insights: Analytics allows you to analyze attendee demographics and behavior to gain a deeper understanding of your audience. This enables you to tailor future event marketing strategies and meet their needs and preferences better

Role of CRM in event marketing

  • Centralizing data management: CRM systems integrate and centralize attendee data, making it easier to track KPIs like interactions, preferences, and engagement history across multiple events
  • Personalizing events: CRM allows you to customize events based on detailed attendee profiles and preferences. Leverage this data to tailor event experiences to meet individual needs and interests, creating a more engaging and relevant atmosphere for each participant
  • Ensuring post-event follow-ups: CRM systems facilitate timely and personalized follow-ups with attendees. Automated reminders and customized messages help maintain engagement, strengthen relationships, and improve conversion rates by ensuring each attendee receives relevant information and continues to interact with your brand

Inspiration, analytics, and CRM? Check! ✅

Now, all you need is a tool to craft an effective event marketing strategy and bring it to life. 

Introducing ClickUp—a robust project management software with features and functionalities to facilitate event marketing. An all-in-one work management suite, ClickUp can fill the gap between your event marketing ideation and execution. 

ClickUp for event planning

ClickUp 3.0 Dashboard Bundle With Team Goals

Every successful event starts with effective planning. With ClickUp Teams , plan and organize events that stay with the attendees long after they’re over. Here’s how:

  • Use ClickUp Goals to plan and create bite-sized goals for the event 
  • Leverage ClickUp Docs to create and share event budgets and navigate the financial landscape of event planning smoothly
  • Facing challenges with time management? Try the ClickUp Time Estimates to estimate the total time needed for event execution and complete every task without delay
  • With ClickUp Tasks , create and assign to all your team members in a precise order of operations to ensure you never miss a beat
  • Visualize your event plan with ClickUp Milestones to see how far you have come

ClickUp for event execution

ClickUp 3.0 Team View Simplified

Done with planning your event? Now, let’s get down to business—here’s how you can put ClickUp Teams to use for executing your event strategies:

  • ClickUp Chat View can help you collaborate with your team members about every activity in real-time
  • Want to take a quick look at how things are going on ground zero? Use ClickUp Zoom Integration to schedule and run your team calls
  • Manage your team members, their progress, workload, and everything else in between with ClickUp Dashboards
  • Divide your project into smaller tasks with ClickUp Custom Task Statuses , Task Checklists,   and ease event management
  • With ClickUp Views , visualize your event workflow, manage its progress, and tweak workloads as needed

Besides these, ClickUp provides four ready-to-use, easily customizable templates to make the job easy. Let’s discuss them in detail:

1. ClickUp Event Planning Template

ClickUp Event Planning Template

Event marketing starts with planning—and that’s exactly what the ClickUp Event Planning Template facilitates. This customizable template streamlines the entire event planning process for you. It provides a solid foundation that you can use to organize information and accelerate the efficiency of your execution. 

The template  helps you:

  • Plan and visualize events with realistic timelines 
  • Align your team and resources around the larger goals
  • Track progress and individual KPIs around the event planning and execution

2. ClickUp Event Marketing Template

Event Marketing Template by ClickUp

Event management is a broad activity made up of different marketing initiatives at every step. Guess what—the ClickUp Event Marketing Template lets you monitor the marketing side of your event management. 

Its advanced features include:

  • Team Docs View: Store documents for marketing event review
  • Events View: Track upcoming events, tasks, and deadlines
  • Meeting Minutes View: Record and store meeting notes and discussions
  • Event Calendar View: Plan and track upcoming events with dates and times

3. ClickUp Large Event Planning Template

ClickUps Large Event Planning Template

If the idea of planning a large event sounds daunting to you, check out the ClickUp Large Event Planning Template . With advanced features like custom fields and automations, it lets you host marketing events that are global in scale. This template can be your one-stop solution for managing everything—right from the event’s budget to attendees. 

Additionally, it provides you with quick access to information with views like:

  • Event Brief View: Maintain detailed records of event information and timelines
  • Welcome View: Streamline event logistics and coordinate activities around guest arrival 
  • Attendee List View: Manage attendee information and ensure accuracy
  • Meeting Minutes View: Document key decisions made during the event planning process

4. ClickUp Event Project Plan Template

ClickUp Event Project Plan Template

Exclusively made for busy event organizers, the ClickUp Event Project Plan Template makes managing multiple events a breeze. This template includes customizable event tracking, calendar, and briefing features that provide an eagle’s eye view of all your ongoing events in one place. 

It helps you:

  • Check if all your events are running smoothly
  • Save time by following a templatized structure for all events
  • Ensure consistency in branding across different events

Benefits of using ClickUp for event marketing

Here are some key benefits of using ClickUp for event marketing planning and execution:

  • Centralizes information and communication to keep all team members aligned
  • Facilitates real-time collaboration to improve communication and coordination
  • Streamlines project management to enhance team efficiency and organization
  • Automates repetitive tasks to save time and reduce manual effort
  • Improves visibility of project timelines to ensure timely completion of tasks

Event marketing is among the few marketing tools that enable businesses to interact personally with their audience. It promotes brand loyalty on a deeper level by creating shared, memorable experiences with customers. It also strengthens corporate connections and boosts business growth.

However, with virtual formats gaining prominence, the landscape of event marketing is also changing. Trends like augmented reality, computer-based simulations, and virtual tours are set to lead the way. So, keep yourself informed and evolving. 

As for the tool, ClickUp works for every event format. With a list of robust event marketing features, it’s your one-stop solution for event planning, management, and execution. 

So, hurry up—get ClickUp today for free. Sign up here !

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Event agency in Russia

Who are we? And, what do we do? Proekta is a communication agency based in Moscow, and we solve company’s business problems. The recipe for our success is our close-knit team of enthusiasts. Our event management agency in Moscow is comprised of individuals that are able to meet any challenge. In 2018, we opened our third event agency branch in St Petersburg, after making the strategic decision to expand our operations in Northern part of Russia. Company’s experience consist of hundreds of projects spanning over all of the continents, each one being unique and unforgettable. We believe that a vital criterion of a successful project are lasting memories and impressions and that efficiency can be estimated in terms of sales and profit. No matter the location of your project place, know that our team is the best event planning company in Russia.

Having the right partner is half the battle

  • Corporate events
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  • Exhibition stands design and construction
  • Team building
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  • Destination management
  • Audio & Visual equipment
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Not just event supplier in Moscow, we handle all the details around it

There are cases when, in the context of a project, it’s necessary to provide non-standard services; in these situations, many event organizers suggest using individual contractors. This is the core of our business. Our main priority, as an best event planning agency, is client's comfort. To us, this means that if we don’t know something, then we’ll thoroughly research the requested service and provide it. We have the best event specialists and designers to run any project in Moscow or Saint Petersburg, and they consider these projects, not only as their work but also, as their labor of love - whether it be a new product presentation, dealer conference, participation in an exhibition abroad, team building event, or corporate occasion.

Over the years, we have gained unique experience of working in different countries, with various formats, and for different clients. We held events in both deserts and megalopolises, built camps in the woods, and improvised events on the roofs of conference halls. We dealt with celebrities, financial geniuses, and politicians. Still, after all these years of working in event planning, we haven’t lost our passion; we still have a fire in our eyes when we are before a new challenge because it gives us a new chance to create something breathtaking once again, proving to ourselves and everyone that nothing is impossible. As leading event agency in Moscow, we are open-minded and multilingual, so be assured that we can find a way to communicate with anyone.

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Moscow, Butyrskaya Street 62

+7 (499) 653-65-25 (Mon-Fri 10:00-18:00)

[email protected]

facebook.com/proekta

Saint Petersburg, St. Lva Tolstogo 1-3

[email protected]

Rostov-on-Don, St. Koroleva 5b

+7 (863) 333-21-96 (Mon-Fri 10:00-18:00)

[email protected]

Event management & show production agency based in Russia

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Event Management Powerpoint Presentation Slides

If you own a business of event management then build a powerful presentation for your business through our event management PowerPoint presentation slides which helps in describing the important aspect of your business to your potential audiences such as business investors and sponsors. Thus, make use of this PowerPoint layout to describe event management planning for making your event a success with all your efforts and measures. This PPT image can also be used by business other than event management companies to prepare a document for managing a particular event in the business-like event of launching a new product or service, event of new marketing campaign for the business and many more. Thus, this event management PowerPoint is all in one solution for the associations to monitor or plan their business events idea’s effectively with this PowerPoint template. Just click and start documenting your ideas into words or graphics with this exceptional Presentation design to create an exquisite business PPT design. Attempt a fresh approach with our Event Management Powerpoint Presentation Slides. They embolden you to experiment.

Event Management Powerpoint Presentation Slides

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PowerPoint presentation slides

Pre-standardized PowerPoint templates best suited for event manages, event specialists from diverse areas and more, enough space for replacing dummy data and add heading and sub heading, editable background images, style, design, figures etc. Proficient with Google slides and other application systems, swift and smooth downloading procedure, Easy to implant the company name or trademark also.

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Content of this Powerpoint Presentation

Want to turn your simple event into a memorable one? Then check our ready to use Event Management Presentation templates that will not only make your event successful but will guide you on how to plan and execute the event. Whether you are planning for a corporate meeting, product launch or celebration, use these templates and turn your dream event into a reality. These well designed slides will play a vital role by turning the event from the idea to completion.

Want to achieve maximum attendee engagement and interaction in your event? Click here and check our Event Management Company Profile Powerpoint Presentation Slides.

Our presentation templates serve as a combination of guidance, motivation, and communication tools to ensure the success of each event. They ensure that all stakeholders, including planners, sponsors, vendors, and stakeholders are working towards a common goal and cover venue selection, budget, timeline, and logistics. 

Discover some defining success criteria and factors for event management project here .

SlideTeam has created some amazing Event Management Presentations that can be used to promote your event to attendees and sponsors. With these templates, highlight the unique selling points, objectives, theme and benefits of participating in your event. These presentations are not just a guide but a way to transform gatherings into extraordinary communions. The PPT Slides are 100% editable, customizable, and content-ready and will help you to tailor your presentation according to specific audience profiles.

Event Management Templates

Event management templates are an essential tool to make an event successful. With these ready to use templates, you can give a complete brief about your event, attract more participants and promote your brand. The templates, each of which is 100% editable and customizable, can also be used for digital marketing strategies, promotions, social media campaigns or partnerships with influencers or media organizations. Get response from participants about the event and create a deeper connection. Increase companies’ brand loyalty and trust among stakeholders and sponsors through professionalism and credibility.

Let's explore these templates here!

Template 1: About The Event

presentation on event management company

This PowerPoint Presentation will brief about the event such as Event Goals, Target Audience and Objectives of the Event. The Event goals focus on connecting with the brand and building brand awareness. The Target Audience section covers the age group and gender of the attendees and the last section, Objective focuses on the Quality of the event. It guides users on how to promote business among audience. Achieve the vision of the event through these slides and ensure to comply with the strategies. By using these templates, leave a lasting impression on the audience and ensure that their expectations and interests are met. Use the template to retain participants and sponsors by giving relevant details for the event, and clearly explaining the objectives.

Template 2: Event Flow

presentation on event management company

This PPT Template represents the schedule of an event with clarity and precision. It details the Event start time, Chief Guest arrival and felicitation, Chief Guest speech and welcoming the attendees to the event. Following that, there would be communal lunch that will pave the way for networking and building connections. The roadmap will conclude with the close of the program marking the event graceful and memorable. The goal is to give a pleasant experience to all the participants who attended the event. These PPTs present the theme and concept of the event and highlight how the chosen theme has aligned with the objectives of the event. This template can be used to present the theme of the event to the Guest, sponsors and participants.

Template 4: Sponsorship Opportunities (1/2)

presentation on event management company

This PowerPoint template talks about Sponsorship Opportunities and their benefits and explains how these opportunities can increase the success of an event. These opportunities not only generate revenue but also allow companies to engage with the audience. Understanding these opportunities can create meaningful partnerships between event organizers and sponsors. The presenting sponsor develops a close relationship with the product, often to the extent that the product is branded in the sponsor's name. This sponsor position means a deep, integrated partnership with the sponsor's brand on all event content and advertising. In promotions, before and during the event, the sponsor's name and logo will feature prominently in all marketing and promotional events, including posters, invitations, press releases, and digital marketing campaigns.

Template 5: Sponsorship Opportunities (2/2)

presentation on event management company

With this PPT you can know the roles of the Supporting sponsor and Gourmet sponsor in event management. The supporting sponsor is below the presentation sponsor and is a relevant part of the event as they provide visibility. They contribute significantly to the success of the event, both financially and through services, supplies, or technical assistance. The gourmet sponsor plays a key role in the event as they are seen focusing on food and drink, such as food festivals, cooking competitions, wine tastings, or charity dinners. This kind of sponsorship is apt for brands involved in the food industry. 

Template 6: Special Benefits For Sponsors

presentation on event management company

Through this slide mention the perks and special benefits that sponsors would get if they were associated with the event. These benefits will attract the interest of the sponsors and will provide them with returns. This will make their investment an integral part of the event and provide opportunities to companies to increase their brand visibility and connection with audience. Use this template and leave a long lasting impression on the audience and the sponsors to achieve the goals of the event. The event can include VIP meet and greets, networking sessions, launch a product and give direct access to sponsors to engage with the customers. Present the goals and objectives of the event transparently to sponsors to engage them for the long-term.

Template 8: Sponsorship Form

presentation on event management company

Use this PowerPoint Presentation to formalize companies’ relationship with sponsors. The sponsorship form is an important document in the event management process as it serves as a bridge between event organizers and sponsors. It is a legal contract that specifies the various sponsorship levels, rewards, and terms of use. Under the heading "Contract Information," provide the company name, email address, contact person, phone number, address, and city/state code to ensure a clear agreement process. Next, list all of the sponsorship packages based on the marketing goals and budget. The final step is to offer payment information to ensure transparency and trust and to streamline the sponsoring process.

BLUEPRINT FOR SUCCESS

SlideTeam’s Event Management PowerPoint Presentation is a blueprint for successful planning and execution of event as it communicates ideas, objectives, strategies, and plans to stakeholders, including sponsors, team members, and vendors. This clarity helps the companies to achieve their goals and targets. With these slides, companies can turn complex ideas into simple ones and provide details on timelines, budgets, roles and responsibilities related to the project. 

The slides can also be used for live polls, question and answer sessions, data collection, etc., to increase engagement of stakeholders to make the event interactive and enjoyable. For large events that have many volunteers and staff, these PPTs can be used for training purposes, familiarising about the project roles, event schedule and safety procedures. After the event, the slides can be used to present a brief report of the event and get feedback from participants and sponsors.

Event Management Powerpoint Presentation Slides with all 30 slides:

Make them crave for your advice. Our Event Management Powerpoint Presentation Slides will drive their aspirations.

Event Management Powerpoint Presentation Slides

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July 20, 2021

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EVENTS, BUSINESS TRAVEL, EXHIBITION STAND CONSTRUCTION IN RUSSIA, KAZAKHSTAN, BELARUS

Key2Event is an event management company which specializes on business travel services, event management (organization and conducting) in Moscow, St Petersburg, Astana, exhibition services and exhibition stand construction as well as business travel in other CIS countries, European, American and Asian countries. Our company performed numerous large-scale events, exhibitions, business tours and having more than 12 years of experience.

Today event management is an integral part of life for each company. We are ready to plan and organize any event on a turnkey basis or to render only the partial support of the event. If you trust us to manage your event or business trip you can be sure in correct planning, complete organizational and technical support, proper event promotion activities and guidance of our professionals. We are ready to create and implement your idea in any part of the world. We guarantee the success of each event, its efficiency and achievement of assigned task with our reliable partnership network in more than 30 countries.

Events Business travel Incoming and outcoming trips

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You still don't know whom to trust your business mission or organization of your business event? Our experience, recommendations from customers and partners are a powerful argument for choosing Key2Event. We will represent your interests and take care of all organizational issues.

Please contact us and your enquiry & order will be performed at a high professional level!

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Kirkland & ellis corporate lab clinic—significant achievements for 2023-24.

Founded in 2009, the Kirkland & Ellis Corporate Lab (the “Lab”) provides students with “real-world” experience and context to prepare them to become well-rounded attorneys with sound knowledge and judgment.

Lab students undertake a wide variety of assignments from the legal and business teams of significant publicly traded and privately held corporations, many of which are household names. Through this work and through classroom instruction, students in the Lab acquire the necessary legal and interpersonal skills and knowledge to excel in their future legal practice.

During the 2023-2024 academic year, Lab students successfully completed in excess of 100 projects for more than thirty largely publicly traded companies across a wide range of legal disciplines—e.g., contract drafting and corporate transactions, labor and employment, intellectual property and copyright, artificial intelligence, litigation risk assessment, and legal research. Specific examples include the following:

Contract Drafting and Corporate Transactions

  • Drafting of template agreements on behalf of a global consulting firm;
  • Revision of standard license agreements to address AI concerns for multinational software development company;
  • Preparation of a cease-and-desist letter for a sports agency;
  • Preparation of risk factor section of 10-K for a global specialty retailer’s 10-K;
  • Detailed analysis of master terms and conditions for a national retailer, and resulting revision of same;
  • Preparation of data and retention policy for an investment advisory firm;
  • Preparation of code of conduct and code of ethics for financial services firm re compliance with recent Canadian labor legislation;
  • Presentation to leadership team of global consulting firm re the European Union’s Whistleblower Directive;
  • Board presentation to a multinational computer and information technology company addressing the European Union’s Digital Operational Resilience Act;
  • Presentation to the Board of a national logistics company addressing director duties; and
  • Presentation to an international specialty retailer addressing the legal consequences of implementing session replay technology and detailing modifications to privacy policy and popup banners to ensure compliance.

Labor and Employment

  • Preparation of employment agreements and stock option and stock grant terms for multiple Booth New Venture clients;
  • Revision of employee manual for global telecom company; and
  • Presentation to the legal department of a national logistics company detailing OSHA violations and factors informing calculation of fines.

Intellectual Property and Copyright

  • Memorandum assessing the current and potential future states of IP protection afforded to AI-generated work product;
  • Guidance memoranda to several startup companies on the difference between copyrights, trademarks and trade secrets, and which categories of protectability their IP portfolios fall under; and
  • FAQ and quick reference guide on the NCAA’s name, image and likeness rules for a sports agency to distribute to its clients.

Litigation Risk Assessment

  • Review of commercial contracts and related communications for multiple publicly traded companies to address likely litigation success.

Artificial Intelligence

  • Preparation of draft generative AI legal terms for subsidiary of a global consulting firm; and
  • Presentation to the legal department of a global telecom company re ethical issues in popular, open-source datasets used for training AI models.

Legal Research

  • Research memorandum for a multinational computer and information technology company exploring copyright of algorithm terms;
  • Research memorandum for knowledge management team of global law firm re “assignment by operation of law” provision in reverse triangular mergers across multiple states;
  • Research memorandum for a global consulting firm addressing the enforceability of contingent fee agreements under laws of various states;
  • Research memorandum for a multinational food company re compliance with food and drug laws in the United States and the European Union;
  • Memorandum to a multinational IT services provider discussing key contract terms related to generative AI;
  • Memorandum to a multinational financial services provider researching data and document retention, which resulted in a drafted outline of corporate policy;
  • Research memorandum to global telecom company re SEC swap rules Memorandum to a global leader in business and financial information comparing SEC swap rules;
  • Research memorandum for a national sporting goods retailer regarding compliance with ESG regulations;
  • Research memorandum for a global footwear and apparel retailer re compliance with the Central America-Dominican Republic Free Trade Agreement;
  • Research memorandum for medical device company re compliance with advertising regulations in the United States, United Kingdom, and Spain;
  • Memoranda to multiple clients discussing data privacy laws in the European Union, Asia-Pacific, and Latin America;
  • Memorandum to a multinational technology corporation addressing current and proposed legislation in the United States and multiple foreign jurisdictions re launch and disposal of satellites;
  • Research memorandum for multinational healthcare and consumer goods manufacturer assessing the risk of omni-channel distribution of professional products that reach consumers;
  • Research memorandum for a global professional services company exploring the implications of the Regional Internet Registries’ promulgated guidelines on IP addresses; and
  • Research memorandum for an energy infrastructure startup exploring the regulatory landscape of Texas’s energy regulation.

Included in the Lab’s client roster are the following:

  • Academy Sports + Outdoors
  • A.T. Kearney
  • Base Power Company
  • Jones Lang LaSalle
  • Kirkland & Ellis
  • Koch Industries
  • Kraft Heinz
  • The Motley Fool
  • NSi Insurance Group
  • Owens Corning
  • Schneider National
  • Ulta Beauty
  • Unison Risk Advisors
  • Vayner Sports
  • Victoria’s Secret
  • WEC Energy Group

The Lab also worked with more than twenty entrepreneurs on an individual basis and through an ongoing collaboration with the Booth School’s New Venture Challenge and Social New Venture Challenge. Specific assignments included the following:

  • Instruction to Booth students on options for entity formation, stock grants and options, and required organizational documents; and
  • Preparation of employment agreements, non-disclosure agreements, founders’ agreements, and other documents for launching a startup business.

Beyond the essential clinic training, the Lab hosts an ongoing speaker series throughout the year that brings to campus experienced practitioners, business leaders, and other esteemed guests to discuss topical business and legal issues, substantive areas of law, and other topics of interest to the speakers and students. Recent speakers have included senior executives from Amazon, Coinbase, Google, IBM, the Illinois Gaming Board, Meijer Microsoft, Victoria’s Secret, WTW and partners from Kirkland & Ellis, Cleary Gottlieb, Dechert, Morgan Lewis, and Sidley.

Other enrichment activities include our cross-border negotiation training exercises with the law schools of Tel Aviv University and Reichman University.

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  21. Kirkland & Ellis Corporate Lab Clinic—Significant Achievements for 2023

    Founded in 2009, the Kirkland & Ellis Corporate Lab (the "Lab") provides students with "real-world" experience and context to prepare them to become well-rounded attorneys with sound knowledge and judgment. Lab students undertake a wide variety of assignments from the legal and business teams of significant publicly traded and privately held corporations, many of which are household names.