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How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

• Elainy Mata

Do the research, start off strong, and emphasize your value.

• EM Elainy Mata is a Multimedia Producer at Harvard Business Review. ElainyMata

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

• How to Write the Perfect Cover Letter, Step by Step
• 15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover. 

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person. 

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

• Header. Add all the necessary contact information at the top of your cover letter.
• Formal greeting. Choose an appropriate way to greet your target audience.
• Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
• Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
• Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

• Full Name. Your first and last name should stand out at the top.
• Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
• Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
• Phone Number. Add a number where the hiring manager can easily reach you.
• Location. Add your city and state/country, no need for more details.
• Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

• Hiring Manager's Name. If you can find the name of the hiring manager, add it.
• Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
• Company Name. Make sure to write the name of the company you're applying to.
• Location. The city and state/country are usually enough information here, too.
• Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

• Dear Mr. Kurtuy,
• Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• Dear [Department] Team
• Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

• My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company’s product or service? Have you used it?
• What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

• Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
• Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
• Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

• Best Regards,
• Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements. 

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

• Professional Email
• Phone Number
• Relevant Links

Do you address the right person? 

• The hiring manager in the company
• Your future direct supervisor
• The company/department in general

Does your introductory paragraph grab the reader's attention?

• Did you mention some of your top achievements?
• Did you use numbers and facts to back up your experience?
• Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

• Did you identify the core requirements for the role?
• Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

• Did you recap your key selling points in the conclusion?
• Did you end your cover letter with a call to action?
• Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter! 

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

• Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
• Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
• Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
• Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
• Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
• Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
• Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
• Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
• Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
• Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
• Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
• Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
• Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
• Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
• Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

• Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
• Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
• Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
• Your job application should always include a cover letter alongside your resume.
• To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
• Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
• Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
• Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way! 

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

• How to Make a Resume in 2024 | Beginner's Guide
• How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
• 35+ Job Interview Questions and Answers [Full List]

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Understand Yourself Better:

Big 5 Personality Test

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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Writing a LinkedIn cover letter

LinkedIn is a popular professional social network that allows employers to post open positions and receive applications. In some cases, these applications require a cover letter submitted directly through the platform. While a LinkedIn cover letter is similar to a standard one, being on the platform allows you to leverage certain personalization features to impress recruiters and give you the best chance of landing the job you want.

How to make a cover letter on LinkedIn

When it comes to cover letter examples , LinkedIn doesn’t supply any. The platform has its own set of rules and expectations, and it's important that you follow them. Here are a few things you need to know about navigating the process and making sure your professionalism shines through.

Search for a job post

LinkedIn makes it easy for job hunters to search for roles they’d like to apply for. From your profile page, simply click on the “Jobs” icon at the top of the page. On the “Jobs” page, you’ll be able to see the top opportunities LinkedIn recommends based on the qualifications listed in your profile.

The site will also provide a plethora of other suggestions, including keywords to search, companies hiring for your skills, and jobs where you’re likely to be a top applicant.

Apply through the “Apply” or “Easy Apply” functions

When you choose a particular role, LinkedIn will show you a detailed job description, as well as the posting date, number of applicants, and current employees you may know. There will also be an option to either apply for the position or save the posting to come back to it later.

To apply for the position, click the “Apply” button. In some cases, this button will take you to the employer’s website to submit an application through their online system. If there’s an “Easy Apply” button, clicking it will usually take you to an on-platform application.

There, you’ll be asked to upload your resume as a file attachment, fill in your personal details, and possibly answer a few questions. There may also be a message box where you can type your cover letter.

Personalize your cover letter

Applying on LinkedIn provides added benefits for applicants. In many cases, you’ll have the unique ability to see who posted the job and what their role is. There’s often a button next to this feature that allows you to message that person to ask questions about the posting.

The bottom of the job description also usually includes a link to the company page. From there, you can sometimes see the profiles of employees in key roles.

You can also click the “People” tab on an employer’s LinkedIn page to search for the name of a hiring manager. This will help you personalize the cover letter templates you use so you can address them to the right person instead of simply including a generic greeting.

Highlight relevant skills and experience

Another benefit of using LinkedIn to apply is that employers can see the relevant skills and experience listed in your profile. Consequently, they’ll be able to cross-reference the skills you include in your cover letter and resume. 

Though many resume articles may tell you that this information is sufficient for your letter, keep in mind that LinkedIn doesn’t always provide adequate space to discuss your skills in context. Your profile won’t be able to align those skills with the employer’s posted job description. 

For that reason, it’s important to connect the dots for the employer in your LinkedIn cover letter, explaining how your background, skills, and experience have set you up for success and make you the best candidate for the position.

This tactic is crucial for differentiating yourself from other applicants on LinkedIn and is especially important for roles where the platform indicates that there are already many applicants.

Include a call to action

This is one way writing a LinkedIn cover letter aligns with the conventional wisdom found in many cover letter articles .

Make sure to end your cover letter with a clear prompt for the person reading it to take the next step in the hiring process. Reiterate your enthusiasm and invite them to view any materials or portfolios you’ve included on your profile or application.

Tell the hiring manager you’d love to set up an interview or a time to talk further about how you can help the company reach its goals. Let them know you’re available to chat through LinkedIn and provide another contact method in case they prefer an alternative venue.

Proofread and edit

LinkedIn makes writing a cover letter quite easy. That said, it’s important to remember that while social media platforms can seem casual, that doesn’t mean you should take your cover letter and application any less seriously.

To appear as professional as possible, make it a point to proofread and edit your LinkedIn cover letter and resume to confirm that they’re error-free. If you’ve used a cover letter or resume template , alter parts of it to reflect your unique skills and background.

Send your application

Once everything is complete, submit your job application on LinkedIn by clicking the appropriate button. You also have the option to save your application so you can finish and submit it later.

Remember that employers can’t see your application until it’s submitted. If you forget to take this step, you won’t be in the running for the position you’re interested in.

Expert Tip:

Consider using a typing assistant or online proofreading tool to help you edit your cover letter before you send it. That way, you can spot errors and make changes inside the LinkedIn message box as you type, so you won’t have to worry about coming across as unprofessional.

To-do’s after sending your application

You may wonder what happens next once your application package is in the employer’s hands. Unlike the company’s applicant tracking system (ATS) , which may or may not give updates about your application, you can track your applications on LinkedIn. 

Simply navigate to the “Jobs” tab on your profile, click “My Jobs” on the left-hand side, and choose “Applications” to see the jobs you’ve applied for. You can also adjust your notification settings to receive job application updates via email or the LinkedIn app, including recruiter views or resume downloads.

If you want to continue your job hunt and submit another resume and cover letter , LinkedIn makes it easy. If requested or given room to do so, including a LinkedIn cover letter in each of those applications can go a long way toward helping you stand out amongst a sea of applicants.

Finally, if you haven’t heard back from the company within one to two weeks, consider sending a follow-up message via LinkedIn.

Remind the hiring manager or recruiter of your qualifications, highlight why you’re a great fit for the role, and let them know you’re enthusiastic about the possibility of an interview to discuss how you can be of value to the company.

“While social media platforms can seem casual, that doesn’t mean you should take your cover letter and application any less seriously.”

Use LinkedIn to your advantage in your search for the perfect role

As easy as it is to apply for a job on LinkedIn, it’s still important to ensure that your cover letter and application come across as poised and professional.

Before applying, familiarize yourself with the platform functions and use them to research the recruiter or hiring manager’s name. When you write your cover letter, personalize your greeting using that name instead of going with something more generic.

Additionally, give context to the experience and skills you’ve listed and explain why you’re a good fit for the role, using your LinkedIn profile as a resume example of sorts. Include a call to action at the end, and don’t forget to proofread your letter before sending it off.

If you’re coming up blank trying to compose your letter, consider using a LinkedIn cover letter example as your guide.

Reviewing cover letter and resume examples can help you determine the appropriate structure and maintain a professional tone throughout. With the right resources, you can draft a standout cover letter that gets your application moved to the top of the digital stack.

Get ahead of the competition

Make your job applications stand-out from other candidates.

Letter of Interest vs. Cover Letter: A 101 Guide

A Guide to The Perfect Cover Letter Heading

Who to address cover letter when recipient is unknown

How to Write a Cover Letter

What’s a Cover Letter?

How to write a cover letter in five steps, additional cover letter writing tips, cover letter examples, text-only cover letter examples, cover letter frequently asked questions.

A great cover letter highlights the most relevant and compelling aspects of your professional achievements, industry expertise, and qualifications. It also needs to convey why you’re drawn to a particular job or hiring organization. See below to learn about this writing approach and how you can write a cover letter that gets you more interviews for your next career opportunity.

A cover letter is a short letter that you send when applying for a job. While a resume shows you’re qualified for a job, it doesn’t allow you to speak to employers directly like a cover letter does. In today’s job search, hiring managers don’t just need to know you’re a great employee – they must see that you’re a great employee for their organization.

That’s why writing a cover letter is useful: It bridges the communication gap between your resume and an interview. In your cover letter’s first paragraph, you can tell a manager specifically why you’re attracted to their job opening or organization. You can also reveal more about your soft skills or communication style and provide context for issues such as employment gaps . Details like these may be crucial to starting a good conversation with a manager or recruiter.

Brainstorm key points

Before starting work on a personalized cover letter, you’ll need:

• A working draft of your resume
• A job posting or description you plan on pursuing

Once you have those two items, take 10 minutes to brainstorm and jot down on a blank document or sheet of paper why this job interests you. What does the role or organization share with your background or goals? For instance, maybe it’s an outside sales role in an industry you’re eager to return to. Or maybe the company’s brand or business model appeals to you somehow.

Research the employer. If a job posting gives few details on the hiring company, visit their website for more info. In addition to the home page, look at their “About Us” or “Careers” pages. Also, visit any linked social media pages to see how they present themselves. Are they formal and sophisticated, or down-to-earth and approachable? Figuring out the company’s voice makes it easier to strike the right tone in your cover letter.

When you’re done brainstorming, review your notes: Do any stand out as important or persuasive? Take another 10 minutes to brainstorm and elaborate on them. Repeat this process until you have at least two or three concise sentences that speak to the job opening at hand.

I’m interested in applying for the marketing manager position at Cadence Inc. Your brand’s product set and focus on corporate clients are ideal fits for my skills and experience. As a results-driven professional with deep knowledge of local markets, I can help your team significantly increase its revenue in 2024.

In your cover letter’s first paragraph, show hiring managers you read their job posting and are responding to it directly. It helps distinguish your cover letter from your resume. This also gets you past applicant tracking systems and sets the stage for a good discussion about how you fit the role and the office’s work culture.

This approach takes longer than sending the same generic letter for each application. But it can shorten your overall job search by getting you more interviews for jobs that truly interest you.

To write a great cover letter, you need to structure one effectively. Each section should have a clear goal. From the introduction to your conclusion, your top priority should be focusing on impactful achievements that demonstrate the value you can bring to potential employers. The cover letter needs to tell your story and illustrate your career journey differently from the resume, exploring your nuances as an industry professional.

Your cover letter format should include the following sections:

• Heading and contact information
• Hook or introduction
• Body paragraphs

Below, we’ll walk you through each step of the cover letter writing process:

1. Header and contact information

The header of your cover letter should list all essential contact information, including your name, phone number, email, address, and LinkedIn URL. This allows the hiring manager to easily reach out for more information or to schedule you for an interview. Be sure to also feature your job title as the first item in your header.

Contact Information Example

Savannah Bateman Sales Representative | [email protected] | (678) 901-2345 | Columbus, OH 01234 | LinkedIn

February 11, 2024

Emma Neal Senior Hiring Manager Staples (543) 210-9876 [email protected]

2. Salutation

You must appropriately greet the hiring manager with your cover letter opening. We recommend addressing them by name — Mr. or Ms. [Last Name]. If you’re uncertain of the person’s gender, simply write their first and last name. If you can’t find their name, use a variation of “Dear Hiring Manager.” This shows you’ve researched the company before applying and you’re fully engaged in the job application process. It’s best to avoid salutations such as “Dear Sir/Madam” or “To Whom It May Concern,” as this language feels less direct and personal.

Salutation Examples

Dear Ms. Young,

Dear Mr. Jackson,

Dear Pat Martin,

Dear Sales Hiring Manager,

3. Introduction

Building a powerful introduction is the key to making a strong first impression on the hiring manager. This sets the tone for your cover letter and allows you to immediately send a clear message that you’re the ideal candidate for the position. Highlight your years of experience and convey your interest in the opportunity. But the hook of your cover letter’s first paragraph should come in the form of a stunning career achievement.

Leading with an accomplishment that you can quantify using a powerful number or metric is a great way to maximize the impact of your cover letter opening. Select an achievement relevant to the position you’re targeting, effectively showcasing your industry knowledge and expertise. Not only does this demonstrate your past success, but it also communicates how you can positively impact future employers.

Cover Letter Introduction Example #1

With over 10 years of experience within the energy industry, I’ve managed various multi-million-dollar initiatives to bring green energy solutions to the market for Clean Power Corp. My ability to create strategic partnerships with enterprise customers and C-level executives would create immense value for your company as the new senior vice president of energy.

Cover Letter Introduction Example #2

As you can see from my attached resume, I have an advanced background in human-centered design and visual storytelling. During my time with Ultimate Wedding Planner, I developed the user interface (UI) for the launch of a new mobile application for wedding planning services, which generated over 2 million downloads within one year. My experience in application development will allow me to thrive in the user experience (UX) designer position with your organization.

Cover Letter Introduction Example #3

In my first year as a registered nurse at Temple Hospital, I achieved patient satisfaction ratings of over 93%. As a nursing professional, I’m passionate and dedicated to providing superior care to my patients using evidence-based approaches to treatment. My clinical knowledge will allow me to achieve positive outcomes for patients at your esteemed hospital.

4. Body paragraphs

The body paragraphs serve as the core of your cover letter, allowing you to describe your professional experience in more detail. Start by mentioning specifics about the company’s reputation, mission statement, products, or culture. Describe why this sparks your interest in the opportunity and how you can support the organization’s goals.

Feature a mix of accomplishments that capture the most compelling aspects of your career. In addition to quantifying your achievements, be sure to provide examples of your leadership capabilities and interpersonal skills, as it’s important to show potential employers that you’re the right fit for the team’s culture. Consider adding a bulleted list of career highlights to break up the monotony of the text on the page and maximize the readability of your cover letter.

Cover Letter Body Paragraphs Example #1:

As an executive within the energy space, I identify with West Coast Solar’s mission statement of driving the expansion of renewable energy to combat climate change. My extensive background in providing green energy solutions would aid in this mission based on my career accomplishments:

• Led strategic initiatives to reduce carbon emissions in energy portfolios for enterprise clients valued at up to $300 million by delivering wind, solar, and nuclear energy solutions
• Structured energy transactions valued at up to $120 million and coordinated with the CEO and executive team to identify risk factors and negotiate purchases
• Reduced carbon footprint for enterprise customers by 5% to 15%

Cover Letter Body Paragraphs Example #2:

PeopleSoft’s reputation as a thought leader within the HR software space draws me to apply for the position. My experience as a UX designer for both Employee Software Inc. and LinkedIn has allowed me to cultivate a holistic, human-centered approach that matches the needs of your organization. I can continue to grow your reputation as an industry leader based on the following achievements from my career:

• Managed a team of over 25 UX designers for Employee Software Inc. and interfaced with stakeholders and C-level executives to recommend large-scale redesigns for the mobile UI
• Improved the UX for LinkedIn’s website in coordination with a team of web developers and UX designers, which improved user satisfaction by 15%
• Drove UI development and conducted wireframing for the launch of LinkedIn’s mobile app, which generated 3 million downloads over six months

Cover Letter Body Paragraphs Example #3:

Impossible Foods’ mission to provide ethically sourced, environmentally sustainable meat alternatives strongly aligns with my core values as a brand ambassador within the plant-based food space. I can aid your brand in continuing to improve its market share based on the following achievements from my career:

• Managed overarching marketing strategy for vegan burgers and hotdog product lines, generating $2.5 million in annual revenue, which included conducting market research on target demographics
• Improved annual sales for plant-based burger products by $450,000 by improving packaging and visual merchandising to emphasize environmental sustainability
• Coordinated with media outlets to manage public relations and press releases for new product releases and media coverage of production methods

5. Conclusion

The closing paragraph of your cover letter is your last opportunity to impress the hiring manager. To finish on a strong note, include a call to action (CTA) that invites the hiring manager to schedule an interview or reach out for more information. Reinforce how your industry expertise and career experience can create value for your target company and help their team continue to excel. In the last sentence of your cover letter, thank the reader for their time and consideration, as being courteous also conveys your professionalism.

Cover Letter Closing Paragraph Example #1:

I look forward to telling you more about how my background in renewable energy can help drive the adoption of green energy solutions across your customer base. You can contact me for an interview at your convenience. Thank you for your consideration.

Cover Letter Closing Paragraph Example #2:

I hope to speak with you further regarding how my knowledge of eco-friendly design features aligns with your organization’s mission. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

John Bergsen

Cover Letter Closing Paragraph Example #3:

I would like to schedule an interview to provide more insights into how my HR management experience can help Cigna Health improve recruiting efforts and enhance employee engagement. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

Anthony Gentile

Align your cover letter with the job description

Tailoring your content according to the needs of individual employers is essential for any successful job application. As you review the posting, reflect on how your industry knowledge and background match the company’s needs.

Identify exactly what potential employers are looking for in a candidate and feature specific skill sets that match the job description. Emphasize how your core values are aligned with the organization’s mission statement. Although this additional customization can be time-consuming, your chances of landing the interview are sure to increase drastically.

Quantify your professional achievements

Writing a cover letter that stands out in today’s competitive job market is no easy task. With an overabundance of qualified applicants, you need to push your cover letter toward the top of the pile. Quantifying your achievements is one of the best ways to accomplish this.

Incorporating hard numbers, metrics, and monetary figures fulfills several objectives. First, it establishes a sense of scope for your achievements and helps to paint a much clearer image of your professional experience. Another added benefit is that numbers naturally draw the reader’s eye. In a cover letter with detailed paragraphs, this can help entice the hiring manager to engage with your content more thoroughly.

Feature your leadership and communication skills

Although your industry expertise should always be at the forefront of your cover letter, it’s important not to neglect your interpersonal skills. Companies want to see you can collaborate effectively in diverse, team-based environments. Rather than simply saying you’re a strong leader or communicator, convey these skill sets by featuring tangible examples from your work history.

For instance, if you were managing a team, focus on how you helped develop your team members and put them in a position to succeed. Showcase how you helped to cultivate inclusive and collaborative work cultures to drive employee engagement and retention. These insights are far more compelling than simply mentioning mundane details related to task delegation.

Proofread your cover letter repeatedly

With such a limited window to make a lasting impression on the hiring manager, the last thing you need holding you back is poor grammar or spelling errors. These mistakes are highly distracting for the reader, effectively drawing their attention away from your qualifications. A hastily written cover letter also sends a message to hiring managers that you lack attention to detail, which is key for almost any profession.

Editor Cover Letter Examples

Human Resources Cover Letter Examples

Customer Success Manager Cover Letter Examples

• Human Resources
• Customer Success Manager

Candace Brown  Editor | [email protected] | (123) 456-7890 | Portland, OR 12345 | LinkedIn

January 1, 2024

Allen Jones Hiring Manager Innovate Web Solutions (987) 654-3210 [email protected]

Dear Mr. Jones,

As the senior editor at Portland Web Creators Inc., I oversaw all aspects of copy editing and quality assurance for over 300 web pages across a diverse client base. I identified opportunities to enhance content quality and improve search engine optimization (SEO) performance, resulting in a 30% increase in repeat business. I’m confident my marketing and web page development expertise would be a strong asset for the editor position at your organization.

Innovate Web Solution’s reputation for producing dynamic web content draws me to apply for this position. As a senior editor, I pride myself on my ability to enhance brand messaging for client websites. I believe my experience in editing and content development will continue to grow your prestigious reputation based on the following accomplishments from my career:

• Led the development, editing, and publishing of web page copy for client accounts valued at up to $130,000 and managed a team of over 20 copywriters, editors, and marketing specialists
• Performed quality assurance reviews on drafts from the creative team and identified opportunities to refine language, brand messaging, and keyword optimization, which generated increases of 50% to 100% in organic traffic for customer sites
• Coordinated cross-functionally with graphic designers, web developers, and client stakeholders to ensure alignment with brand identity and customer goals

I would like to schedule an interview to provide more insights into how my editing and SEO experience can help drive success for your clients. Feel free to contact me at your earliest convenience for any additional questions you may have. I appreciate your time and consideration.

Candace Brown

John Smith Human Resource Manager |  [email protected]  | (1654) 739-9183 | 678 Location Rd., San Antonio, TX 78206

February 9, 2024

Julie Jefferson Senior Hiring Officer The People Company (346) 024-7536 [email protected]

Dear Ms. Jefferson,

In my current position, I implemented a new employee retention plan, which resulted in a 50% reduction in the total employee turnover rate within the company. The retention plan included an employee wellness program, additional staff benefits and an internal promotions program. I believe this is a great example of my success and demonstrates that I could be a great asset to The People Company’s team.

With 12 years of experience in Human Resources and a degree in Human Resource Management, I was drawn to The People Company because of the firm’s impressive employee retention rate and reputation for high-performing staff.

If I were to secure a role at The People Company, I assure you I will bring an even greater rate of success to the team. My previous accomplishments include:

• Improved employee satisfaction by 28% via an incentive program.
• Increased the speed of paperwork processing time by 30% in one year.
• Established new application requirements to increase the quality of interviewees.

I would like to set up an interview to discuss further my capabilities, work experience and the benefits I can bring to The People Company team.

P.S. — I’d also like to tell you all about how I was shortlisted for an HR Excellence award!

Selena Ramirez Customer Success Manager | [email protected] | (123) 456-7890 | Miami, FL 12345 | LinkedIn

Rachel Johnson Hiring Manager Advanced Marketing Solutions (987) 654-3210 [email protected]

Dear Ms. Johnson,

At Brand Storytelling Inc., I led the development of the customer success departments and oversaw a team of more than 60 personnel to deliver brand consulting and digital marketing services. By establishing new support models, my team improved client satisfaction scores from 85% to 94% for top accounts. I can achieve similar success for your organization in the customer success manager position.

Advanced Marketing Solutions has a reputation for excellence in its dedication to customer care, which strongly aligns with my professional background. I’m confident I can help your organization continue to enhance its delivery of marketing consulting services based on my career achievements:

• Built, developed, and managed the customer success department and defined strategies to enhance the client experience for accounts valued at up to $15 million
• Coordinated with the director of marketing to refine digital marketing services based on brand objectives and market expansion opportunities, resulting in a 94% customer satisfaction rating
• Led the customer onboarding process, identified opportunities to enhance client engagement, and served as the point of contact for senior management and stakeholders

I would like to schedule an interview to provide more insights into how my expertise in organizational development can help you improve your customer success department. You may contact me via phone or email at your earliest convenience. I appreciate your time and consideration.

Selena Ramirez

Do I really need a cover letter for my job search? -

Yes, in most cases. According to statistics gathered by LinkedIn , over 60% of employers require cover letters from applicants. In addition, over 83% of hiring managers in the study noted that they frequently read cover letters and considered them during the application process. This is also supported by Forbes , who cites a study published by Business and Professional Communication Quarterly. These findings indicated that 56% of employers valued the cover letter as a part of candidate assessment.

What’s the best way to start a cover letter? -

With a clear example of your success in the role you’re after. The concept of “show, don’t tell” absolutely applies to your cover letter’s opening. For instance, don’t just tell the hiring manager you’re a “proactive program manager.” Show you’re proactive by citing a time you exceeded expectations or found a new way to enhance project oversight.

What should my cover letter’s design look like? -

Your resume’s. Carry over all of that document’s basic format settings , like font style, line spacing, and page margins. Also, copy in the exact same contact header.

How long should my cover letter be? -

No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you have extensive background in your target role. Give just enough detail to pique hiring managers’ interest so they look closely at your resume.

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Certified Professional Resume Writer (CPRW, ACRW)

Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

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How To Write A Job-Winning Cover Letter [Free Templates & Examples]

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Writing a cover letter can be one of the most stress inducing aspects of the job search.

The reason writing them is so difficult is because we don't have a defined framework to follow.

If you need to update your resume, you download a template and fill in the blanks. When you're applying to jobs, the employer lays out the fields you need to complete right there in the application.

But when you're writing a cover letter, you probably find yourself staring at a blank Word document wishing the right words would will themselves onto the page.

Most of us don't consider ourselves to be the next Walter Isaacson , and the task of crafting the perfect story sits well outside of our comfort zone. It doesn't help that most of the advice out there on the subject is vague at best.

And that's exactly why I wrote this post! My hope is that this guide will be the last (and only) cover letter article you'll ever need to read. We're going to take a deep dive into:

• How To Write A Cover Letter That Actually Gets Results

The 7 Cover Letter Mistakes That Cost People Jobs

• The Anatomy of a Highly Effective Cover Letter
• Nailing Your Cover Letter Format: Aesthetics, Structure, Style, & File Type
• Cover Letter Templates & Real Examples From Microsoft, Google, & More

Ready to rock and roll? Let's dive in:

Writing A Cover Letter That Actually Gets You Hired

I did a quick Google search for “How To Write A Cover Letter,” and here are a few things that the “experts” recommend:

• Assess the employer's needs and your skills. Then try to match them in the letter in a way that will appeal to the employer's self-interest.
• Arrange the points in a logical sequence; organize each paragraph around a main point.
• Basic fonts like Arial, Calibri, Georgia, Verdana, and Times New Roman work well. A font size of 10 or 12 points is easy to read. Standard margins are 1” on the top, bottom, and left and right sides of the page.
• Be sure to include positive traits like “Focused,” “Hard Working,” and “Results Oriented”

While all of this advice is technically correct, did you feel your confidence skyrocket when you went back to type out that first sentence?

Yeah, me neither…

Here's the thing – most career “experts” out there give vague advice that they've seen work in their corner of the market. It doesn't get too specific because many career coaches (even recruiters) have never been through the application process at a world class company. They don't know the nitty gritty.

When they do give specific advice, it's usually tailored to a niche – software development, tech sales, finance, etc. But what works for one person in one industry or role might not work for a similar person in a different situation.

I'm hoping to change things with this article.

Over the course of this post, I'm going to lay out the cover letter strategies that thousands of my clients have used to land jobs across industries and at companies like Apple, Amazon, Google, Facebook, Microsoft, Deloitte, ESPN, American Express, and more.

The Truth About Cover Letters (Does Anyone Read Them?)

Before we dive into the actionable stuff, I want to provide some context on where cover letters fit in the hiring process.

Cover letters are a strange animal. People seem to think that they are the missing link that will suddenly skyrocket the response rates of potential employers.

When I asked my audience to choose between a guide on cover letters, resumes or LinkedIn profiles, cover letters won out by a significant margin.

The truth is, in the mind of a recruiter/hiring manager, your cover letter is a tie breaker that is only read after the rest of your application has been reviewed. 74% of recruiters don't even read cover letters. However, over half of employers noted that they prefer candidates who submit a cover letter:

This leaves us in an interesting place.

We need to craft a good cover letter to help boost our chances, but we don't want to spend several hours doing so because there are far better ways to spend our time to get results during the job search. If you follow the networking and value-add strategies in my other articles , those strategies are going to be far more effective at breaking ties than an 8.5 x 11″ sheet of paper.

My hope is that this guide will give you a framework that enables you to efficiently craft cover letters that are more likely to get you hired.

If we want our cover letter to be as effective as possible we need to make sure we avoid the mistakes that employers hate to see, yet most people still make.

In order to be as accurate as possible, I went out and spoke to recruiters from Google, Microsoft, and a few Wall Street firms on top of my own research. Then I cross referenced that information with the several hundred cover letters that have come across my desk at Cultivated Culture.

After all was said and done, here are the 7 most common mistakes people make on cover letters that will cause recruiters to throw out their application:

#1: Typos, Grammatical Errors, And General Sloppiness

This is the most obvious and most common issue. 80% of recruiters noted that they would automatically toss a cover letter with some type of spelling or grammatical error. The good news is that it's also the easiest mistake to fix.

Before you submit your cover letter, make sure it's reviewed by at least two other parties. You might want to consider hiring a professional editor/proofreader as they're not too expensive for a short document and they will pick up on things most people would miss. It's easy enough to find one on Upwork .

Another trick you can use is including an obvious mistake about 75% of the way through. If you have “catching Bustin Jeiber's sweaty t shirt at a concert” sitting in there and someone doesn't call you out, you know they probably didn't read it very carefully.

#2: Going Over A Single Page

The vast majority of the resumes and cover letters I receive are over a single page. Funnily enough, the vast majority of the recruiters I speak to also tell me that they absolutely hate resumes and cover letters that are more than one page.

The ideal length for a cover letter is one page. Changing the margins, font, and font size are all fair game – just keep things on one page, capisce?

#3: Regurgitating Your Resume In A Slightly Different Format

Your cover letter is a space for you to truly differentiate yourself. If you're just taking the bullets on your resume and turning them into full sentences, you're missing out on a HUGE opportunity.

Use the cover letter to show a little personality and share something that people wouldn't know if they just scanned through your resume (more on that in a sec).

Remember, this is a tie breaker. If your cover letter isn't holding people's attention it's probably going to lose out.

#4: Focusing On Training Or Arbitrary Credentials Instead Of Results

Many of us feel unqualified for the jobs we want. As a result, we try to twist our experience to match the traditional qualifications for our target role.

The problem with this approach is that you are competing against people who qualify for the traditional credentials, no matter what role you're applying for. If you try to beat them at their own game, you're going to lose 9 times out of 10.

Am I saying you should forget about trying to spin your experience to position yourself well? Absolutely not. However, adding that business class on your resume when you're 4-5 years out of college isn't going to help much.

Instead, focus your time outside of work on building tangible results that you can showcase in your cover letter (and resume). If you want to be a developer, take a few coding courses and build something cool. If you want to be in digital marketing, land a few clients and run their ads for them.

Telling a story about how you took proactive steps to build experience in a field will beat traditional credentials in most cases. Companies love to see that you're hungry to learn.

#5: Not Addressing Your Cover Letter To An Actual Person

I die a little bit inside when I see cover letters addressed as “Dear Hiring Manager” or “To Whom It May Concern.”

Anyone who reads that is immediately going to mentally bucket it as impersonal. It's far better to address your cover letter to an actual human, even if it doesn't end up in their hands. Here is my strategy.

Let's say I'm applying for an Account Manager role at Google:

I'm going to head over to LinkedIn and start by working to find the specific person who would manage the role I'm applying for. If I can't find them, or I'm unsure, then I'll aim for the most senior person that my target role would fall under.

The ladder for Account Managers typically follows with Senior Account Manager, Account Director, and VP. I'm going plug in “Account Director” under LinkedIn's title filter to cover all of the bases there. Then I'm going to add “Google” in the company filter and “Greater New York Area” in the location filter:

That search is going to bring up a slew of people that I could address directly in my cover letter:

Regardless of who reads your cover letter, they'll know that you did your research. On top of that, your cover letter might even make it into the hands of the person you addressed it to!

#6: Failing To Showcase Any Personality

As mentioned earlier, your cover letter is one of the few opportunities for you to truly differentiate yourself from the competition. If you're applying for jobs online (which I don't recommend), the only thing you have to sell yourself is your resume, your cover letter, and your application.

Instead of rehashing the experience on your resume, tell a story about how you got that experience.  Make it unique and personable. I had the most success when I talked about how I transitioned from a job in medicine to the tech world by starting a side business generating leads for real estate agents. I'd speak openly about the challenges I faced, the mistakes I made, and why I went through it all in the first place.

Use this space to tell your story. Remember, people don't buy what you do – they buy you why you do it.

#7: Writing About An Uncomfortable Situation

While we're on the topic of telling stories, there is one thing you want to avoid – talking about something extremely uncomfortable. What might have worked for your college essay isn't going to work here.

You want to keep things professional. It's okay to talk about business-related mistakes and challenges, but try to steer away from deeply personal stories. They are far more likely to hurt than help.

If your cover letter doesn't violate any of the rules above, you're off to a good start! Next, we want to make sure your cover letter is formatted the right way and your content is on point to grab the reader's attention and get you in the door.

The Anatomy Of A Highly Effective Cover Letter

When I was job searching, one of the most frustrating things was trying to get a clear picture of what to include in my resume/cover letter/application. There is so much conflicting “expert” advice online it makes you feel like you're shooting in the dark.

When I started Cultivated Culture, I began tracking how different factors influenced the success of my students. After working with hundreds of job seekers over the past few years, I've found a strong correlation between the following factors and a high rate of successfully landing interviews:

Capitalize On Your Cover Letter's Header

Most people don't realize that when they hit “submit” on their app, their cover letter gets scanned by a piece of software that extracts specific information and stores the data so recruiters can easily find and assess candidates.

One of the major keywords they look for is a matching or relevant job title. If you're applying for a Project Manager role, are you including Project Manager, Project Management, PMP, or something similar in your cover letter? That's what the robot is looking for and the header is a great place to inject it. I recommend dropping it in right below your name.

After that, your cover letter is going to end up in the hands of a real human.

We want to make it as easy as possible for this person to learn more about us and get in contact if they want. I always recommend that you include the following right at the top of your cover letter:

Email Address  – Make sure it's simple and professional. 76% of applications are rejected for having unprofessional email addresses. Also, don't forget to hyperlink it! You want the employer to be able to click and get in touch.

LinkedIn Profile – A recent study showed that applications that include a link to a comprehensive LinkedIn profile increase their chances of hearing back by 71%!

The key thing to note is that the 71% stemmed from people who had a highly optimized LinkedIn profile. If you're wondering how you should be optimizing your LinkedIn profile for more interviews, check out my LinkedIn optimization guide here.

Phone Number  – If they like what they read, make it easy for them to pick up the phone and dial.

Relevant Links  – Your header is also a great place to share links to things like Github, relevant social profiles, personal websites, your blog, etc.

Finally, a lot of people ask me about including a location. I don't recommend adding your location when writing a cover letter unless the application requires it. It's not necessary to give that information away and it can cause more harm than good.

Here's an example of a great cover letter header that capitalizes on everything I mentioned above:

Tell A Story In Your Cover Letter's Opening Paragraph

This is an overarching theme that you want to include in each section of your cover letter.

Science has proven that people are more likely to remember information (or candidates in this case) when it's delivered in the form of a story. Stories also help build a positive psychological association with the reader (or recruiter/hiring manger here).

Remember Dan Brown's book  The Da Vinci Code ?

It was a novel about cryptic clues in some of Leonardo da Vinci's most famous paintings leading to the holy grail. While the book itself is fictitious, the artists, pieces, and much of the history behind them is accurate.

Now, if you asked most people about their opinion on art history, they'd tell you it was boring. They'd also groan in disappointment if you tried to get them to read a book on the subject. However, Dan Brown's novel skyrocketed to the top of the New York Times bestseller list and became an international sensation. In fact, it caused applications for art history degrees to jump up 25% in the years following its publication.

Why were all of these people suddenly interested in field previously considered to be “boring?” Because Dan Brown fed historical facts in the context of an interesting story!

We're aiming to do the same in our cover letter – specific examples below.

Talk About Why You're Interested In The Company

In the first section of your cover letter, you want to briefly talk about why you are interested in the role and the company. Remember, we want to drive the message through a story.

When I was applying at Google, I wanted to work there because they were a household name that was focused on cutting edge technology, but they also cared about impacting lives. Here is the story I used to drive that point home:

I wanted to recount a story from my referral [Name]. He’s in the education vertical and spends a significant amount of time at rural schools. When he was down in South Carolina, a teacher asked him about the possibility of getting wifi for the town and its students. [Name] said he would do his best and upon returning he asked around. He sent an email to Astro Teller who responded and they discussed the feasibility of implementing project Loon in the area. I don’t think it panned out but the fact that the communication took place over a tiny town in South Carolina sold me. That’s the kind of stuff I want to be doing.

If you don't have a story that immediately jumps to mind, the best way to get one is by talking to people who work at the company. Look up the company's mission or their core values beforehand and ask that person to tell you about the best example they've personally experienced.

You can check out this article if you want to know how to find someone's corporate email address.

Highlight What You Bring To The Role

The second section of your cover letter should showcase what you're going to bring to the role by talking about your past achievements. Be sure to use measurable metrics (actual numbers and quantitative results) to support your points.

If you're coming from a non-traditional background (and don't feel like you're “qualified”) this is the time to address that objection. Here is another excerpt from my Google cover letter that addresses my background using measurable results:

You might notice that there isn’t much “traditional” digital experience on my resume. That is because, coming from a scientific background, I needed to take a different path. In an effort to gain experience, I created my own agency called OpenWater Analytics. I specialized in using AdWords to generate real estate leads for private communities. I managed the entire sales process from cold outreach, to closing, to servicing the accounts on your platform. Most recently, I helped a community in South Carolina sell every listing on their site (about 15 homes) in less than 6 months. Our cost per lead was half of the competition and we did it all for less than the commission the realtor would have made on a single house (including ad spend).

When I wrote this, I didn't have much digital experience to speak to. Rather than trying to spin what I had, I went out and built the experience myself by starting a digital marketing firm. Again, if you feel like your experience is lacking, get out there are create your own!

Reference Your “Value Validation” Project

If you've read my article on How To Get A Job Anywhere With No Connections , you know that I always advocate for creating what I like to call a “Value Validation Project.”

This consists of having a conversation with someone at the company you want to work for and identifying their largest challenge or upcoming initiative. You then use that information to research on your own and come up with several solutions/suggestions for your contact.

In the final section of your cover letter you want to mention this project and include a call to action to discuss it. It could look something like this:

In hopes of learning more about [Company], I had a meeting with [Name]. She told me that her team's largest challenge was upselling customers into the company's new, complementary platform. She noted that, despite the platform increasing retention and lowering costs for clients, the upfront cost to onboard was a major obstacle.

In my previous role, we dealt with a similar situation. Our clients were receptive to adopting a new platform despite the data showing that it would be beneficial for all parties. I spearheaded an initiative where we tested and analyzed several revenue models that maximized adoption rates and profit margins. In the end, we increased adoption rates by 30% without impacting revenue.

Using the information that [Name] gave me, I outlined the process in detail as it relates to your platform. I believe that your team could implement these strategies immediately and see similar results. If you'd like me to send it to you, please let me know! My email is [email protected] .

This section is incredibly powerful because it shows that you are not only interested, you went ahead and proved out the value you could bring to the team. Additionally, the call to action can lead to conversations with the very people who will make the decision to hire you!

Nailing Your Cover Letter Format: Aesthetics, Structure, & Style

Now that you know what's going in your cover letter, it's time to talk about formatting it in a way that will get you results.

You probably didn't think that your paragraph structure, font choice, or margins matter, but they do. Your cover letter format says a lot about who you are as a person and a candidate. It also affects the scan-ability of your cover letter which is critical is you want to make it past those Applicant Tracking Systems!

Formatting Your Cover Letter Heading

I shared an image at the very top of this blog post that breaks down the general format and flow of a great cover letter. Here it is again:

The very first thing I mentioned was the Heading.

The Heading is where you're going to share things like your name, your contact info, and any other info that's relevant to the role. I always aim to include:

• First and last name
• Email address
• Phone number
• Link to my LinkedIn profile
• Any other links that are relevant (Github, personal websites, relevant social profiles, etc.)

When you're formatting your cover letter's header, make sure you don't use the header feature in Microsoft Word or Google Docs. Most Applicant Tracking Systems can't read what's inside of those headers so you're better off just including it in the “body” of the document.

Choosing An Awesome Font For Your Cover Letter (& Why That Matters)

Did I say “fonts?” For real? Who cares?

I used to just use the default Calibri or Arial too until I came across this post on the Psychology of Fonts . The author combed through 75+ academic studies on the subject which all pointed to a similar conclusion – fonts have a massive impact on our perception of an author.

That's right, people are judging you based on your font choice! Better pick a good one.

There are five main font categories out there today: Serif, Sans Serif, Monospace, Fantasy, and Cursive. Here’s an infographic illustrating the emotions that each of these font families evoke in the reader:

When it comes to the  “best” font for your cover letter , the safest bet is to use something simple and easy to read. In my opinion, Sans Serif fits that bill best so choose from fonts like Avenir, Helvetica, or Open Sans.

Formatting Your Cover Letter With Your Resume

If you're writing a cover letter, I bet you're also thinking about how it will tie into your resume. Both of these documents tend to go hand-in-hand when applying for jobs and staying consistent in both is a great way to show off some organizational skills and attention to detail.

The best rule of thumb is to match the formatting you're using on both your resume and cover letter. That means you want to:

• Use the same color scheme (matching down to the specific hex code )
• Use the same font and sizing (if you use 12 point for headers and 10 point for paragraphs, stay consistent on both)
• Use the same header (you can just copy and paste it from your resume to your cover letter and vice versa!)
• Use the same margins and spacing (if you went with 0.5″ on one, do it for both!)

If you pick an awesome cover letter template (like the one I linked below) and you match the formatting with your resume, your materials are going to look awesome and give you a great first impression.

Finally, when all that work pays off and you make it past the final round, make sure your resume references sheet matches the templates you choose here.

How To Upload & Submit Your Cover Letter (Choosing The Right File Type)

So you're finally ready to upload your cover letter and hit “submit” on that online app. Not so fast!

When you upload your cover letter, the application will accept certain file types — and they're not created equal. Usually the online portals will accept Word (.doc and .dox), PDFs, TXT files, and more.

So which one should you choose?

First, you should look to see if there are any instructions on the page. If the application tells you to use a specific format or file type, you should use that format or file type.

This is important because different applicant tracking systems can read applications in different ways.  Most  modern applicant tracking systems can read PDFs , but not every company uses a modern ATS system. So if the application specifically asks for a Word doc, you should use a Word doc.

If there are no instructions, Word is usually your safest bet but you should be fine using a PDF in most cases as well (unless the site specifically states otherwise).

Cover Letter Templates & Examples

At this point you should have a solid understanding of the science behind writing a killer cover letter. You should also have a good handle on what mistakes to avoid so your cover letter makes an awesome first impression.

Now we need to apply all of that to ink on paper! In order to make that easy for you, I'm including a copy of the cover letter templates that I used to land an interview at Google so you can see exactly how I wrote it.

Steal The Exact Cover Letter I Used At Google, Microsoft, & Twitter (For Free)!

Context For The Free Cover Letter Template

Before we dive into the exact cover letter template, I want to give you some context so you can better understand the content of the letter.

I was applying for a Digital Advertising Sales Account Manager at Google's offices in New York. I started by doing some research on LinkedIn to find who I believed to be the hiring manager (her name was Emmy).

I knew that my non-traditional background was a big red flag for most employers so my goal was to proactively address it in my cover letter by calling it out, talking through what I'd done to build the right skills, and highlight the results I'd achieved from those efforts.

Finally, I had spoken to several Google employees who all told me that “Googliness” (cultural fit) was a huge factor in the company's hiring decisions. If I wanted to have a chance, I needed a compelling narrative around why I wanted to work for them and why I was a good fit.

With all of that in mind, here's the cover letter I wrote:

Austin's Cover Letter Template Dear Emmy Anlyan, I grew up with Google. When I was seven years old, I used to sneak down to my Dad’s office at five in the morning to play video games. I still remember opening the browser and seeing the bright, multi-colored letters above the search box for the first time. I’ve always been interested in the tech space and, while my background has mainly been in the sciences, I’m ready to dive head first into the digital world. I believe I would be a great fit for the Digital Advertising Sales Account Manager role because I have a deep understanding of the businesses that partner with Google and how they define success. You might notice that there isn’t much “traditional” digital experience on my resume. That is because, coming from a scientific background, I needed to take a different path. In an effort to gain experience, I created my own agency called OpenWater Analytics. I specialized in using AdWords to generate real estate leads for private communities. I managed the entire sales process from cold outreach, to closing, to servicing the accounts on your platform. Most recently, I helped a community in South Carolina sell every listing on their site (about 15 homes) in less than 6 months. Our cost per lead was half of the competition and we did it all for less than the commission the realtor would have made on a single house (including ad spend). Understanding how these small businesses worked was critical to my success, and I believe those skills will help Google acquire happier, more successful customers who are inclined to spend. In addition, I’ve done some research on your team and have come to understand that your largest challenge is around successfully growing smaller accounts at scale. Based on my experience, I’ve put together a few suggestions below this letter – I’m happy to chat through them in more detail if you’d like. I wanted to close with a quick story about Google that solidified my choice to apply. My referral, [Name of Referral] , works in the education vertical. He services the southeast and many of his accounts are rural. On his last visit down there, in a South Carolina town of 1,500 with no wifi, a teacher asked him if Google could help bring the internet to them. When [Name of Referral] made it back to the office, he emailed Astro Teller asking about the potential for Project Loon to help bring this town in the 21st century. To his surprise, Astro wrote him back within the week mentioning that he’d look into it. While things didn’t pan out, the fact that director of Google’s moonshot project division wrote back an employee about an elementary school in South Carolina blew me away. That is the kind of work I want to be doing. Thank you for taking the time to read my note, I’m incredibly excited to have the opportunity to be considered for this position. Best, Austin

Another Cover Letter Example From A Real Client

It's always helpful to see things from a few different angles so I wanted to include an example of the cover letter one of my clients created using the same template.

She was a high school Spanish teacher aiming to break into marketing. The company in question was an online education company that provides amazing video content for teachers to use in the classroom.

She had been leveraging the company's videos in her “Culture Corner” that she used to start every class. She decided to use that as the basis for her opening.

She starts off with a fantastic hook, “Grapes & [Company Name].”

If you're seeing that as a hiring manager, you're probably thinking “huh??” and you are  most definitely  be reading more.

Then she dives right into the story about one of her favorite memories that included one of the company's videos. Genius!

Next, she goes on to address her non-traditional background and shifts the conversation towards her value by illustrating her knowledge of the company and linking to a value validation project she put together.

This cover letter example is a 10/10, check out the full thing here:

My Client's Cover Letter Example Dear [Hiring Manager] , Grapes and [Company Name] . Both are amazing in their own right, but I never thought I’d get so much joy from combining them. I currently teach high school Spanish and I set aside time each class to teach my students about Spanish culture. A few weeks ago, we watched the “Virtual Viewing Party: Holidays from Around The World” video by [Company Name] . My students particularly loved the segment on the Spanish New Year’s 12 grapes tradition. This got my students interested in other aspects of Spanish culture. Now, we’re working on a culture project where students research a Spanish tradition and create a 3D representation of it. I’ve never seen so much energy in my classroom. Amazing stories like these are why I want to work for [Company Name] . You may notice that my resume does not reflect “traditional” marketing experience. After completing my master’s, I worked as the marketing manager for the UNCC Department of Languages program. I created a strategic marketing plan to increase enrollment for the Master’s in Spanish program. At the end of the year, the program saw a 50% increase in student enrollment (the largest jump in four years). Soon after, I pursued teaching for a few years. In order to get more experienced in the marketing analytics space, I created my own online education website to teach Spanish to adult learners. After testing various digital marketing strategies, my first product launch resulted in a 10% sell through rate. In addition, I am Google Analytics Certified and have working knowledge of SQL. My marketing experience coupled with my education experience gives me a unique perspective on Discovery Education’s product. After analyzing the company through the lens of both a marketer and a user, I put together a report outlining step-by-step data backed strategies that can help Discovery Education: Drive 4.5X more qualified leads Enhance its user experience for both prospects and current customers Implement a digital marketing strategy that has helped companies increase revenue by 760%. Leverage Google Analytics Goal Paths to test these ideas Finally, I’d like to add that I had the pleasure of connecting with [Current Employee] , one of your product marketing managers. [Employee] spoke so passionately about the product, and told me about the new partnerships [Company Name] has with the NFL and MLB. His drive to get the product in front of thousands of students is extraordinary. I’m extremely excited for the opportunity to join such a passionate group of people, and help impact students on such a large scale. Thank you for taking the time to read my letter. I’m looking forward to next steps. Regards, [Client's Name]

Download A Copy Of Austin's Free Cover Letter Template

If you want a copy of that cover letter template with the header included and everything formatted, here's a link to a copy on my Google Drive.

After you click through the link, just hit File > Make A Copy > Organize to add it to your own Google Drive! You can also download it in a variety of formats.

What's Next? Writing A Resume That Actually Gets Results

Now that your cover letter is taken care of, check out our super comprehensive guide on writing a resume that actually gets results. After giving that a read, you can check out our slew of free resume tools, like our free resume builder that will allow you to create an ATS-friendly resume in just a few minutes:

If you still have questions or thoughts about writing an awesome cover letter, drop a comment below — I'm happy to reply with an answer!

• Connect on LinkedIn
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Austin Belcak

Austin is the founder of Cultivated Culture where he helps people land jobs without connections, without traditional experience, and without applying online. His strategies have been featured in Forbes, Business Insider, & Fast Company and has helped people just like you land jobs at Google, Facebook, Amazon, Apple, Microsoft, Twitter, & more.

19 thoughts on How To Write A Job-Winning Cover Letter [Free Templates & Examples]

Useful article for all job seekers who are likely to make cover letters to find a job but they should know that a poorly crafted cover letter may cost their dream job. Cover letter is important part of job application as it is first impression we’ll make with our prospective employer. Thanks for sharing these cover letter mistakes to avoid.

Thanks so much for reading and dropping a comment Mayur!

I was unaware before applying that cover letter plays this much of importance in interview so decided to create one for myself but didn’t had any idea about how and what should i include or which mistakes should i avoid while creating one but this article helped me while creating Cover Letter so thank you for the help.Cheers to this article.

You’re so welcome Ritesh! I’m super happy to hear it helped give you some direction 🙂

Thanks so much Rubel! Glad you liked it.

Great advice.

Thanks Steven!

Great guide! However, what would you recommend for job seekers who work in a field where there is no/little measurement of the impact of your work, e.g. software testing? Surely, no one expects us to make up figures for the impact that our work did. How exactly can one sell oneself here?

Sure Andeel – when you’re testing software, you still have measurable outcomes. You probably have a rate at which you identify issues, or you have a track record of approval while minimizing issues, etc. On top of that, it doesn’t necessarily need to be measurable. You could say something like “I Help Companies Deliver High Quality Software Products That Launch Without Issues” or something similar.

i hope it will help .. so as i can be able to change the situation i am currently in

I think it will, keep me posted on how things go!

Great Advice! I sure will avoid the mistakes listed and use your pointers for my next cover letter. Thank you.

I’m wishing you a ton of success out there Biko!

Really good post, loved it! i just have 1 question while building resume using your tool, we are able to create single page resume. Is there any chance to upgrade the tool so that we can add 2 page resume using Resybild.io

Yes! We are upgrading the tool the support multi-page resumes right now 🙂

Hello Austin could you write something, either for a cover letter or informational interview how to do so if you have a referral already?

Thanks Austin. It’s 2023, and this still gives me great insights on how to write compelling cover letter that works. Thanks

You got it Thompson! I know how frustrating cover letters can be, thanks so much for the kind words!

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How To Write a Cover Letter: The Ultimate Guide

You have crafted a compelling resume, updated your LinkedIn profile, and even short-listed promising open positions. The only thing left to do is write your cover letters. And for many people, this task proves to be unexpectedly challenging. A lot of questions arise. How do I address these letters? How long should they be? What should I write? And do I still need cover letters in 2022?

We have created this ultimate guide to answer all your questions and give step-by-step instructions on writing a good cover letter. This guide will teach you:

• How to format your cover letter
• What types of cover letters exist
• When do you need a cover letter even if an employer does not explicitly ask for one
• How to address and end a cover letter
• Common mistakes to avoid

We have also added cover letter examples and tips for making your documents even better.

Let’s get started!

What Is a Cover Letter?

A cover letter is a document you send with your resume. In this letter, you express your interest in a job opening, provide some context for your skills and experiences, and explain any parts of your resume that may be confusing or concerning for a potential employer.

Some people believe writing cover letters is a waste of time and that recruiters rarely read them. Others argue that employers still value these documents for insight into a candidate’s personality and motivations. And although there is some truth to the first point, studies show that cover letters are still well worth writing.

For example, ResumeGo surveyed 236 hiring professionals to determine if cover letters impact their decision-making process. Here are some results:

• 87% of recruiters said that they do indeed read cover letters
• 81% answered that they value letters written for a particular company and position more than generic ones
• 65% stated that cover letters significantly influence their hiring decisions

So, yes, your cover letter probably will be read. And yes, it better be good because it can be the reason you get an interview!

There are only two situations where you can skip cover letter writing. The first is if an employer explicitly states in their job ad that you should not include a cover letter. The second is if you are applying through an online form and there is no option to submit a cover letter. Otherwise, invest some time introducing yourself to a potential employer and showcasing why you will be a valuable asset to their company.

And again, your cover letter is the best place to add important information that does not belong on your resume. You can use a cover letter to explain employment gaps, mention that you are willing to relocate, describe why you are changing careers, or address any other concerns a hiring manager might have. You can also use a cover letter to ask a company if there is an open position that suits your qualifications, request help in the job search process from people in your network, or mention a person who referred you for a job.

Now, let’s take a closer look at different types of cover letters.‍

Types of Cover Letters

There are three main types of cover letters:

• Application cover letters are the most common type. These are sent together with resumes to apply for a particular job opening.
• Referral cover letters indicate a mutual contact you share with a recruiter. It might be an industry expert or an employee at the company where you are applying. Such letters are a powerful tool as hiring managers are likely to look closely at referred candidates.
• Prospecting cover letters or letters of interest, on the other hand, are not written for a specific position. People send these letters to companies where they would like to work. Prospecting cover letters ask if there are any unpublished openings where your qualifications and skills would be helpful.
• Networking cover letters are not sent to companies but instead to people in your network. These letters inform your former colleagues, alumni, or friends that you are looking for a new job and ask them if they know of any suitable opportunities.

In this guide, we will be focusing on application cover letters . However, you can also apply most of our recommendations to other types of cover letters.

Before we dive deeper into what you should include in your cover letters, let’s take a moment to discuss how your letters should look.

Cover Letter Format

The right format and proper structure are as important for your cover letter as its content. You need to make sure that your document is concise, clear, and easy to read. Luckily, this goal is not too difficult to achieve. Just follow these simple tips:

• Font: Use a standard font size (11 or 12-point) and stick with basic styles like Arial, Verdana, Times New Roman or Calibri.
• Spacing: Leave space between each section so your document does not look cluttered.
• Length: Keep it short. Recruiters have no time to read lengthy cover letters. Try to keep your letters around 200–400 words.
• File format: If the job ad includes instructions regarding the file format, follow them. Some companies prefer Word or PDF attachments. Others favor cover letters in the body of your email.
• File name or email subject line: Choose a straightforward and informative file name. You can use this template: [Your Name] Cover Letter — [Job Title]. You can follow the same format for your email subject line.

As to structure, you can follow this simple formula:

• Opening paragraph
• Middle paragraph
• Final paragraph

We will look closer at what to include in each of these parts in the next section.

How To Write a Cover Letter In 6 Steps

Before spending time on the content of your cover letter, take a moment to think about people who will read it. The goal of hiring managers is to close an open job as soon as possible with the most suitable candidate. Regardless of the position, hiring managers need to find a person who meets two main criteria:

• Has the necessary skill to do the job
• Is likely to stay with the organization for several years.

A perfect cover letter will demonstrate that you are qualified for the job and that you are excited to join the company.

With this thought in mind, let’s see how to craft a cover letter in 6 simple steps.

Step 1. Start with a professional header

Your header should include your contact information, the date of application, and the recipient’s contact information. You can also include links to your personal website, LinkedIn profile, or online portfolio. For example:

Amanda Smith

Sales Engineer

[email protected]

(617) 123–4567

www.linkedin.com/in/amanda_smith

February 25, 2022

Human Resources Manager

AAA Company Inc.

123 Some Avenue

Make sure you are using a professional-looking email address. It can be a combination of your first and last names. And remember that it is inadvisable to send resumes or cover letters from your work email.

Step 2. Open your letter with an appropriate salutation

Ideally, you should address your letter to a specific person to establish a connection and signal that you tailored your letter to this particular role. If you know the hiring manager’s name, start with a greeting like “Dear Mr. Brown,” if the company is more traditional, or “Dear John,” if you know for sure that the company’s culture is more casual. If you have trouble determining the hiring manager’s gender, the safest option is to use “Dear” followed by the hiring manager’s full name. For example, Dear Aryan Patel.

What should you do if the ad does not include the recruiter’s name? First, do some research using the company’s website and LinkedIn page. If this still does not tell you who will read your application, choose one of these common ways to address your letter:

• Dear Hiring Manager
• Dear Business Analyst Hiring Team
• Dear Some Company Team
• Dear QA Team Hiring Manager
• Dear Hiring Team

It is best to avoid overly formal greetings like “To Whom It May Concern” or “Dear Sir and Madam,” or very informal greetings such as “Hi, John.”

Step 3. Introduce yourself in your opening paragraph

The first paragraph of your cover letter is a good place to mention which job position you are applying for and how you discovered it. This is because hiring managers may work with documents for different job openings simultaneously. It is perfectly valid to start with something simple like, “I am excited to apply for the Systems Engineer position at AAA Company I found on LinkedIn.” Then, explain your interest in this particular organization and briefly state what makes you a good fit for the job:

As a longtime fan of your products, I would be thrilled to become part of your team. I firmly believe that my five years of experience in designing and implementing efficient and secure computer systems will be a valuable addition to AAA Company.

In the first two or three sentences, you need to give recruiters a reason to read further. Show them that your candidacy answers both requirements we discussed earlier: you are qualified for the position and likely to stay with a company for a long time.

Step 4. Explain why you are a perfect candidate in the middle section

In the second paragraph, describe your most relevant experiences and achievements, and link them to the position you are applying for. Of course, there is no need to repeat the content of your resume. Instead, expand on the points in your work experience section. Give some examples, demonstrate the measurable impacts you made, or mention the professional praises you received.

For example:

During my previous role at 123 Technologies, I evaluated work processes, developed business requirements, and created use cases and process models. One of my most significant accomplishments was implementing a new contract management system, which reduced the time needed to complete contract-related tasks by 25% and saved the company $350K yearly. Working on large and small projects, I often communicated with people from different departments. My colleagues praised my extraordinary ability to explain complex technical concepts to non-technical specialists while at the same time being able to discuss technical details with developers easily.

The best way to determine what to write in this section is to read the job description carefully and see what the employer wants in an applicant. Then choose two or three points that correlate with your previous experiences and emphasize those in your cover letter.

Step 5. Wrap up by relating your experience to the company’s needs

In the closing paragraph, you can summarize skills that make you a perfect fit for the role, restate that you are excited about this opportunity, and thank hiring managers for their time. It is also important to politely ask them to invite you to an interview. You do not want to come off as needy, though. The final sentences of your cover letter should sound confident and focus on what you can bring to the table instead of what you want to get from the job.

I will be honored to bring my ability to notice opportunities where others might see only obstacles and my passion for improving processes until everything works like a well-oiled machine to AAA company. I look forward to sharing more details of my qualifications with you during the interview. Thank you for your time and consideration.

The last paragraph is also an excellent place to answer any potential concerns proactively. For example, if you currently live in San Francisco but are applying to a company in Atlanta, mention that you are relocating next month.

Step 6. End with professional signoff

The last thing to do is complete your letter with a formal closing. The most common sign-offs include:

Best regards,

• Respectfully,
• Kind regards,
• With best regards,

Then just add your full name, and your cover letter is ready to send!

Professional Cover Letter Examples

Now that you know what each section of your cover letter should include, let’s take a look at two examples. The first is a cover letter from an experienced data analyst. The second is a recent graduate applying for an IT technician role.

Mid-career cover letter sample:

David Smith

Data Analyst

[email protected]

www.linkedin.com/in/david_smith

AAA Technologies Inc.

Dear Mr. Brown,

I am excited to apply for the Data Analyst position at AAA Technologies I found on Indeed. As a long-term admirer of AAA products, I will be honored to help the company base decisions on data. I firmly believe that my 7+ years of experience translating complex sets of numbers into meaningful insights and actionable recommendations would be a valuable addition to your team.

In my previous job at BBB Industries, I supported our marketing and sales teams with market reports and ad hoc data analysis. My most significant achievements include implementing a new approach to revenue forecasting reports that brought 35% higher accuracy and developing reporting dashboards that reduce the time needed to process data by 40%.

What I like the most about the data analyst job is the opportunity to explore relationships between numbers and turn them into stories that allow businesses to make better decisions. And I will be thrilled to help your teams identify key data patterns and translate them into valuable insights.

I appreciate you taking the time to read my letter and look forward to learning more about this opportunity. I would be happy to discuss how my experience and skills can help AAA Technologies reach its business goals.

Entry-level career cover letter sample:

IT Technician

Dear Mr. Davis,

I am excited to apply for the entry-level IT technician position at AAA Company advertised on Indeed. I am confident that the practical knowledge I gained during my internships and my excellent university results make me a good candidate for the job.

During my time at Northwestern University, I completed two internships at 123 Industries. In my role, I was responsible for documenting help desk tickets, installing equipment and peripherals, creating accounts for new employees, and troubleshooting various technical issues. I am proud to have helped our department improve ticket response time by 14%.

I won the Dean’s Award for achieving exceptional academic results at the university. The courses I completed have given me a solid foundation in the tools and methodologies involved in managing IT systems. I would be thrilled to bring my knowledge and skills to the IT technician role at AAA Company.

Thank you for taking the time to consider my application. I look forward to learning more about the position and discussing my qualifications during the interview.

Final Cover Letter Tips

By now, you should be confident about writing a compelling cover letter. However, let’s add a few more tips to keep in mind.

Do not repeat what is in your resume

Remember that the goal of your cover letter is to highlight how your qualifications are relevant to the target company. Do not simply repeat bullet points from your resume. Pick a couple of skills and provide specific examples of how you demonstrated them. Did you make a business process more efficient? Did you train junior team members in using a certain tool? Did you lead a particularly complex project to successful completion? Write about it! And do not forget to add numbers and percentages to boost the credibility of your statements.

Tailor your letter to a specific job

There is nothing wrong with preparing a template and recycling a few strong sentences from one letter to another. However, using the exact same document for different jobs is not the best idea. Recruiters can quickly identify when candidates use generic letters to apply for a position. To make a better first impression, take the time to customize your cover letter so that it reflects your interest in a specific company and showcases the most relevant experiences for a particular role.

Do not focus on weaknesses

Although your cover letter is a good place to briefly explain a career gap or mention reasons for changing careers, do so in a way that does not draw attention to your weaknesses. Avoid sentences like, “Despite my limited experience…” or “While I lack experience….” Do not focus on the skills or experience you are lacking. Instead, highlight what you bring to the table. Describe transferable skills and include examples of responsibilities relevant to a new role.

Show your personality

Of course, a cover letter should be professional. However, this does not mean that you must use overly formal language. Using sentences like “I wish to convey my sincere interest in…” can make you sound insincere. You should also avoid overused phrases such as “self-motivated go-getter” or “thinking outside of the box.” Instead, be honest and straightforward, provide unique examples of your skills, or tell a story about how effective you were in a previous job.

Keep it short

A cover letter should introduce you to a potential employer and get hiring managers interested in you as a candidate. It should not describe your entire professional life in every possible detail. So, there is no need to write several pages. Keep it brief and straight to the point. The perfect length for a cover letter is between half a page and one page using a 12-point font.

Proofread your cover letter carefully

Whether your target job requires writing skills or not, there should not be any errors or typos in your resume or cover letter. In a CareerBuilder study , 77% of hiring managers named bad grammar as a top reason for not offering job seekers an interview. So, it is crucial to proofread your documents carefully. It is always a good idea to ask a trusted friend or a family member to read over your resume and cover letters before submission. They may notice small mistakes you missed and can check that your letter is clear and easy to read.

Follow the instructions

Before sending your cover letter, take a moment to review the job ad again. Employers often provide specific instructions, such as submitting your documents in a particular format or including a job reference number in the email subject line. Make sure your job application fulfills all such requirements. Otherwise, your application might fall short even though your documents are well-written.

A cover letter that demonstrates you are both a qualified candidate and excited to join the company will help you stand out among applicants. Taking the time to craft a customized cover letter for each position is well worth your effort. Hopefully, our guide will make this task less challenging and time-consuming!

How To Write a Cover Letter on LinkedIn

With the growing popularity of LinkedIn as the go-to for job seekers and recruiters, knowing how to write a cover letter is an excellent way of standing out in a job application. Sadly, most people fail regarding cover letters, not because they never created one but because they missed the key points of creating the cover letter. In this guide, we will see the correct way of writing a cover letter on LinkedIn.

A cover letter is excellent, depending on how well you write it. First, ensure you dig into the company and position you seek, then use those details to your advantage. Create a catchy headline that captures the reader, use the appropriate salutation, write a killer introduction, explain why you fit for the job and why the company fits for you, and ensure you have a strong finish.

We will start by covering the benefits of a cover letter on LinkedIn. Next, we will discuss the tips for creating a catchy and outstanding cover letter that ensures you increase your chances of getting hired.

Is a Cover Letter Necessary on LinkedIn?

Create a catchy headline, use appropriate salutation, create a killer introduction, explain your worth, explain why the company suits you, conclude in style.

While some recruiters don’t advocate attaching a cover letter, not adding one works against you in an application . The main issue is the cover letter’s content, but if you can work your magic when writing it, it will give you an upper hand in securing a job on LinkedIn.

A cover letter acts as a supplement to your resume. Unfortunately, many people fail to present themselves in the cover letter, and most recruiters avoid taking time to read the cover letters as they consider most of them to be “unfit” and unnecessary.

But here’s the thing, a cover letter is necessary on LinkedIn . It gives you room to highlight details you missed when writing your resume, and it’s an excellent platform to bring out your worth in applying for the job and give the recruiter a chance and reason to hire you.

Tips for Writing a Cover Letter on LinkedIn

Before writing your cover letter, it’s worth noting the main reason for writing it, which is to help the recruiter decide whether you are fit for the available position or not . It’s a one-way ticket; you must give it your attention and best efforts.

Moreover, it would help if you researched the company you are applying to and the job position . Use LinkedIn, Twitter, Google , etc., to gather as much information about the job position as possible. Once you feel at home with the company, you can use the tips below to guide you in writing a killer cover letter.

The main thing that will catch the readers’ attention is your headline. A great headline should be specific, brief, and captivating. Ensure the headline sets you apart from other applicants and how to ensure that is by highlighting what you aim to do when hired.

For instance, if applying for a system administrator, you can use a headline such as “ 4 Reasons Why I Am the Best Fit for the Position of a Linux System Administrator for Your Company .” Such a headline will attract the recruiter, and they won’t snob your cover letter.

An incorrect greeting form can be a quick turn-off. People feel respected when you address them with the correct format, even in greetings. Again, it depends on the setting of your cover letter. Is it formal or informal ? If possible, try finding out the recruiter’s name and add it to the greeting.

The trick is to maximize the three sentences of your introduction by highlighting why the job fascinates you, complimenting the company, highlighting a mutual acquittance, and appreciating the chance to apply for the job. Any recruiter will easily fall for your cover letter and be more intrigued to read on.

It’s time to bring out your experience and skills. Here, the focus is to highlight why you stand out as the best person for the job. It involves answering questions like why does the company need you, what do you offer, and which skills do you have?

What do you stand to gain by getting hired by the company? Explain why getting hired will help you grow in experience, skills, and as a person . Explain factors like how your goals and those of the company align and how working with them will help you learn and advance career-wise

Ensure your conclusion is memorable and that the recruiter won’t forget your application. Recap how you are the best fit for the job in 2 sentences . Still, highlight how the company can reach out to you. Moreover, add a formal sign-off, such as “Best regards,” and your full name to give it a formal look.

That’s it. Your cover letter is ready to be sent if you’ve followed the six tips above. After sending it, be hopeful and wait for a positive response from the company.

We’ve seen why a cover letter matters when applying for a job on LinkedIn. Moreover, we’ve presented various tips that you should focus on when creating your cover letter to help you stand out and get a better chance of getting contacted back and hired by the company or job recruiters. All the best!

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5 short online courses that can help you write a standout cover letter and get hired faster

When you buy through our links, Business Insider may earn an affiliate commission. Learn more

• Cover letters are crucial to getting noticed as a job applicant, but can be intimidating to write.
• Below are 5 classes to help you craft a cover letter that stands out to employers.
• They also cover using keywords and formatting to help you get through screening software.

As the job application process has become even more virtual, the application pool grows more competitive, noisy, and faceless. 

While your resume markets your skills, qualities, and experiences like a tailored menu, the cover letter follows a less distinct code of production. It leaves space for you to make a memorable mark, infuse your personality, and forge some kind of personal connection while rounding out your applicable experiences — but it also offers a lot of ways to mess it all up. In other words, the cover letter can make or break your application. 

On top of that, while you can usually submit the same resume you spent hours tweaking to similar jobs, the same can't be said for cover letters. Each new job posting will likely require the patient — and potentially heart-wrenching — labor of crafting a new letter.

If you want expert advice and guidance on how to create the kind of cover letter that gets pulled to the top of the pile, you might want to invest a little time into a quick online course. Some options below are taught by HR veterans and professors who can tailor your application to perform well with screening software by showing you tips and tricks involving keywords and formatting .

While a course can seem like a bit of a time commitment, it's faster than spending hours Googling cover letter templates or editing a letter that never makes it into a hiring manager's hands. Moreover, it'll help you feel confident that your approach to applying for jobs is the right one. 

5 online courses that teach you how to write a cover letter: 

If your goal is to get past screening software:.

Coursera: Writing Winning Resumes and Cover Letters

This course aims to bring your resume to the top of the pile by zeroing in on what hiring managers want to see and adapting applications to resume screening software. It helps you present yourself to prospective employers using the language already spoken within the organization. You learn how to employ marketing strategies to make your cover letter work for you, as well as how to employ similar ones in writing follow-up letters after interviews. 

The class is free to audit. For a certificate, the class is free with a 7-day Coursera trial, then $49/month to keep learning.

If you're looking for a quick breakdown of a cover letter's structure:

LinkedIn Learning: Writing a Cover Letter

In under 30 minutes, career strategist Jenny Foss zooms through the basic structure of a strong cover letter, from an eye-catching intro to concise paragraphs that clearly align your skills with the job you're applying to. As a bonus, she'll close with some tips on how to increase the chances of your cover letter being seen by the people actually hiring for the role. 

The class is free with a 1-month LinkedIn Learning trial, then $29.99/month or $19.99/month annually to keep learning. You can also buy the course for $24.99.

If you want a detailed workshop on how to stand out as an applicant:

Udemy: 2021 Career Hacking: Resume, LinkedIn, Interviewing +More

This bestselling Udemy course focuses on teaching you how to optimize your LinkedIn profile, resume, and cover letter based on keywords. One standout feature is the focus on creating one mass-customizable cover letter template , so you don't have to start from scratch for every job (but can still submit a letter that feels properly tailored to the specific position).

The class is currently on sale for $20.99 (originally $129.99).

If you want an overview of best job-hunting practices, including cover letter tips:

Skillshare: How to Get a Job: A Step-by-Step Guide | Learn with Glassdoor

In just over an hour, Glassdoor Community Expert Scott Dobrowski walks you through every step of the job-hunting process — including writing the cover letter (a section that'll only take 8 minutes of your time). He guides you through the process and answers some common writing FAQs, making this a perfect quick hit to double-check that you're on the right track.

The class is free with a 7-day Skillshare trial, then $19/month or $8.25/month annually to keep learning.

If you mostly feel confident and just want some quick pointers:

LinkedIn Learning: Cover Letter Tips

If your cover letters do get bites but you want some extra pointers, this video class is under 15 minutes and just answers some common questions, like addressing a career gap, explaining missing skills, and, most of all, actually getting the cover letter seen by the hiring manager.

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13+ Best Linkedin Cover Letter Samples

There’s no doubt that a great LinkedIn profile can open doors for job seekers. But did you know that a well-written LinkedIn cover letter can be just as important?

A LinkedIn cover letter is a chance to capture the attention of potential employers and stand out from the competition. And with more and more employers using LinkedIn as a recruiting tool, it’s important to know how to write a cover letter that will get noticed.

Fortunately, we’ve got you covered. In this article, we’ll share some of the best LinkedIn cover letter samples to help you get started. From there, you can start tailoring your own cover letter to fit your needs. So what are you waiting for? Let’s get started!

How To Write a Linkedin Cover Letter?

LinkedIn can be a powerful tool for networking and job searching. Many employers use LinkedIn to post job openings and reach out to potential candidates. And while you don’t necessarily need a cover letter when applying for a job on LinkedIn, including one can help you to stand out from the competition.

Here are some tips for writing a LinkedIn cover letter:

• Keep it short and sweet. Just like with any other type of cover letter, you don’t want to ramble on or include unnecessary information. Be concise and to the point.
• Use keywords. Take a look at the job listing and include some of the same keywords in your cover letter. This will help your application to be found by recruiters using LinkedIn’s search function.
• Highlight your skills and experience. In your cover letter, be sure to mention any relevant skills or experience that make you a good fit for the position. If you have a personal connection to the company, this is also a great opportunity to mention it.
• Use rich media. LinkedIn allows you to include rich media in your cover letter, so take advantage of this! You can upload images, videos, or even presentations that showcase your skills and experience.
• Proofread carefully. As with any written communication, it’s important to proofread your cover letter carefully before hitting “send” or “apply.” A few typos could give the impression that you’re careless or not taking the application process seriously. following these simple tips, you can write a powerful LinkedIn cover letter that will help you get noticed by potential employers. So go ahead and give it a try!

Related: How To Write a Cover Letter (And Get Hired in 2022!)

Linkedin Easy Apply Cover Letter

To Whom It May Concern,

I am writing to apply for the position ofXYZ that I saw on LinkedIn. I believe that my skills and experience make me the perfect candidate for this role.

As a XYZ professional, I have a deep understanding of the XYZ process. I am able to quickly identify areas of opportunity and work with teams to develop solutions that drive results. In addition, I have experience leading XYZ initiatives and projects. My strong communication and project management skills have helped me to successfully navigate complex organizations and deliver on objectives.

The confident that I can be a valuable asset to your team. I am eager to utilize my skills and experience to help your organization achieve its goals. I look forward to discussing my qualifications in further detail.

Thank you for your time and consideration.

Related: 07 Professional MBA Cover Letter Samples [Free]

Cover Letter Examples Linkedin

My name is ________ and I am a recent graduate of ___________. I am interested in obtaining a position as a ___________ in your company. I am attaching my resume for your review and would appreciate any opportunity to discuss my qualifications with you further.

Related: 07 Best Networking Cover letter Samples

Cover Letter Template Linkedin

The writing to apply for the position of ___________ with your company. It is a ___________ with ___________ years of experience in the field. I am knowledgeable in ___________, ___________, and ___________. I have attached my resume and would appreciate if you could contact me for an interview at your earliest convenience. Thank you for your time.

Related: 9+ Best cover letter for retail job Samples & Templates

Cover Letter Sample Linkedin

I am writing to express my interest in the position of XYZ that you have posted on LinkedIn.

As a recent graduate of ABC University with a degree in XYZ, I believe that I have the skills and qualifications that you are looking for in a candidate. In addition to my academic achievements, I have also gained valuable experience through my internships with DEF Company and GHI Organization, where I developed my skills in XYZ.

I am confident that I can be a valuable asset to your team and contribute to the success of your organization. I am eager to put my skills and experience to work in a professional setting, and I believe that this position would be an excellent opportunity to do so.

Thank you for your time and consideration. I look forward to hearing from you.

Related: Indeed Cover Letter: 07 Templates and Samples

Cover Letter For Job Application Linkedin

I am writing to apply for the job of ___________ that I saw advertised on LinkedIn.

I have _____ years of experience in this field and I am confident that I have the skills and qualifications that you are looking for.

Some of my key strengths include:

• -Strong communication skills
• -Leadership qualities
• -Ability to work independently
• -Organizational skills
• -Creativity

I am a motivated individual who is always looking for new challenges. I am confident that I would be a valuable asset to your team and I look forward to the opportunity to learn and grow in this role.

If you have any questions, please do not hesitate to contact me at ___________.

Related: Best Application Letter for Job Vacancy: 09 Examples & Sample

5 Things To Include In a Linkedin Cover Letter

Although your profile photo and headline are the first things people see when they visit your LinkedIn profile, your cover letter is an important opportunity to make a good impression and stand out from the competition. So, what should you include in your cover letter? Here are five things to keep in mind:

• Your elevator pitch: Use your cover letter to briefly introduce yourself and explain why you’re interested in the position or company.
• Your key qualifications: Highlight your skills, experience, and achievements that make you a good fit for the role.
• Your connection to the company: If you have any personal or professional connections to the company, be sure to mention them in your cover letter.
• Your call to action: End your cover letter with a strong call to action, such as asking for an interview or requesting additional information.
• Your contact information: Include your email address and phone number so the employer can easily get in touch with you.

By following these tips, you can ensure that your LinkedIn cover letter makes a great first impression and gives you the best chance of being noticed by employers.

Related: What is Cover Letter? Complete Guide To Get any Job.

LinkedIn is the perfect place to find a job, and your cover letter is the best way to introduce yourself to potential employers. We’ve provided over a dozen templates of high-quality cover letters that you can use as a starting point for your own letter. We hope you found this blog helpful and that you will use these templates to write an amazing cover letter that stands out from the rest. Thanks for reading!

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How to Write an Application Letter (Sample Included!)

Whether you’re applying for a job , internship , scholarship, or volunteer position, a well-crafted application letter can help you stand out. It's your chance to introduce yourself and make a strong first impression that sets you apart from the competition.

But how do you write an application letter that’s effective? Below, we’ll explain when to use this method of introduction and give you practical tips on writing one that gets results. Plus, we've included a sample application letter and a template to help you create the perfect document for any opportunity.

Apply for the role of your dreams! One of these open jobs on The Muse could be the perfect fit »

What is an application letter?

An application letter is a document sent with your resume to provide additional information on your skills and experience. It's a crucial part of an application for work as it introduces you to potential employers and highlights your qualifications.

While some companies request it at the beginning of the application process, others might ask for it later, or not at all—but it's always a valuable addition.

Unlike a resume, which outlines your work history, a written application allows you to elaborate on your achievements and how they relate to the job you are applying for. It is a much more specific way to introduce yourself and explain why you would be a good fit for the job.

How is an application letter different from a cover letter?

Some people use the terms “application letter” and “cover letter” interchangeably, but there are subtle differences between the two.

An application letter serves as your formal introduction to a potential employer. It highlights your interest in the role, your qualifications, and why you're a good fit for the position. It's a standalone document that provides a comprehensive overview of your skills and experiences.

On the other hand, a cover letter is usually more concise than an application letter and serves as a complementary document to your resume, providing additional context to your job application. It elaborates on specific points from your resume and explains how your background aligns with the job requirements.

Also, job application letters follow a more formal structure, often resembling a traditional business letter. They include your contact information, the date, and the employer’s contact information at the top. An application letter is usually addressed to a specific individual, such as the hiring manager or recruiter. While cover letters also have a professional tone, they can be less formal in structure.

Finally, the application letter is used primarily for job applications, internship applications, scholarship applications, and volunteer positions. In contrast, the cover letter is specifically used to accompany a resume during job applications.

When do you need to send an application letter?

Application letters are typically required when applying for jobs. However, there are other scenarios where you might need one:

• Scholarship applications: When applying for scholarships, this kind of letter can help you stand out by showcasing your academic achievements and career goals .
• Volunteer positions: Some volunteer organizations require an application letter to understand your motivations and skills relevant to the position.
• Internship applications: Internships often require this document to understand your interest in the role and what you hope to gain from the experience.
• Networking purposes: Sending one when reaching out to potential mentors or industry professionals can help you establish a connection and explain your career aspirations.

7 tips on how to write a job application letter

Writing an effective application letter involves more than just summarizing your resume. Here are seven tips to write yours:

1. Research the company—at least do a quick Google search!

Before you start writing, research the company to understand its culture, values, and needs. Tailor your letter to align with the company’s mission and the job description. There is nothing better for an HR professional than feeling that you don’t just want any job; you want to work with them for specific reasons, such as X and Y.

“Address the letter to the hiring manager by name if possible,” says Mike Chappell, CEO of FormsPal , who has more than a decade of experience reviewing application letters. “This shows that you’ve done your research and are genuinely interested in the company.”

2. Use a professional format and design

Your application letter should follow a formal letter of application format. Use a standard font like Times New Roman or Arial, and keep the font size between 10 and 12 points. Include your contact information, the date, and the employer’s contact information at the top of the letter.

There are many layouts online that you can use. Find one that represents your style and complements your resume.

3. Make it engaging from the start with a strong opening

Your opening paragraph should grab the reader’s attention. Mention the position you're applying for and where you found the job listing. If you were referred by someone, include their name. Briefly introduce yourself and explain why you’re interested in the role.

4. Highlight your qualifications—what you can’t fully convey in your resume

In the body of your applicant letter, highlight your relevant skills, experiences, and achievements. “Use specific examples to showcase your accomplishments and how they relate to the job you’re applying for,” Chappell says. “ Quantifiable results can make a strong impact.”

Avoid repeating information from your resume; instead, expand on your most relevant experiences.

5. Show enthusiasm and genuine interest

Employers want to hire candidates who are enthusiastic about the role and the company. Show your excitement for the opportunity. Explain why you are specifically interested in this job and how it aligns with your career goals.

6. Keep it concise

While it’s important to provide enough detail, your application letter should be concise. Aim for one page, with three to four paragraphs. Be clear and to the point, avoiding unnecessary fluff.

7. Proofread carefully

Typos and grammatical errors can leave a negative impression on employers. Carefully proofread your letter before sending it. Consider asking another person to review it as well.

Letter of application sample

Here's a super complete example of application letter to help you get started:

August 1, 2024

Ms. Jane Doe

Hiring Manager

Innovative Solutions Inc.

456 Maple Avenue

Springfield, IL 62705

Dear Ms. Doe,

I am writing to express my interest in the Marketing Manager position at Innovative Solutions Inc., as advertised on your company’s careers page. With more than five years of experience in marketing and a proven track record of successful campaigns, I am excited about the opportunity to contribute to your team and drive impactful marketing strategies.

In my previous role as a Senior Marketing Specialist at Creative Solutions LLC, I led a team in developing and executing a comprehensive marketing strategy that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My responsibilities included overseeing digital marketing campaigns, analyzing market trends, and coordinating with cross-functional teams to ensure alignment with overall business goals. This experience has honed my skills in strategic planning, data analysis, and team leadership.

I am particularly impressed by Innovative Solutions Inc.’s commitment to leveraging cutting-edge technology to deliver innovative marketing solutions. Your recent campaign, which utilized artificial intelligence to optimize ad targeting, is a testament to your forward-thinking approach. I am eager to bring my expertise in digital marketing and campaign management to your team and contribute to similar groundbreaking projects.

My strong analytical skills, combined with my ability to lead and inspire a team, make me a great fit for this role. I am confident that my background and enthusiasm for innovative marketing strategies align well with the needs of Innovative Solutions Inc.

Thank you for considering my application. I look forward to the opportunity to discuss how my skills and experiences can contribute to the continued success of Innovative Solutions Inc.

123 Elm Street

Springfield, IL 62704

[email protected]

(555) 123-4567

Template for an application letter

You can also use the following application format to structure your application letter for a job:

[Recipient’s name]

[Company’s name]

[Company’s address]

[City, State, ZIP Code]

Dear [Recipient’s name],

I am writing to express my interest in the [Job title] position at [Company name] as advertised on [Where you found the job listing]. With my background in [Field or industry] and a passion for [Specific aspect of the job or industry], I am excited about the opportunity to contribute to your team.

In my previous role at [Previous company], I developed [Specific skills or achievements]. I successfully [Describe a project or responsibility], which resulted in [Quantifiable result or achievement]. This experience has equipped me with [Relevant skills] that I am eager to bring to [Company name].

I am particularly impressed by [Company name]’s commitment to [Specific company initiative or value], and I am enthusiastic about the prospect of working with a team that values [Related value or skill]. I am confident that my skills and experiences align well with the requirements of the [Job title] position.

Thank you for considering my application. I look forward to the opportunity to discuss how my background, skills, and enthusiasm can contribute to the success of [Company Name].

[Your Name]

[Your address]

[Your email address]

[Your phone number]

Common mistakes to avoid

When writing a letter of application for employment, be aware of these common mistakes:

• Being too generic: Focus your letter on the specific job and company, and mention detailed information about them. Don’t default to a one-size-fits-all approach or AI-written document. “It is generally best to avoid using generative AI to write your application letters for you,” says Edward Tian, CEO of AI detector GPTZero . “Only you can write about those specific aspects of your identity and experiences in such a personal way.”
• Focusing too much on yourself: While it’s important to highlight your qualifications, make sure to explain how you can benefit the company. “You can talk about your career goals, college classes that piqued your interest in the type of job you're applying to—just make sure that they tie into why they make you uniquely qualified or well-positioned for the job,” Tian says.
• Including irrelevant information: Avoid discussing unrelated jobs or hobbies, for example.
• Using a casual tone: Maintain a professional tone throughout your letter. Avoid slang or overly casual language.

Need a bit more guidance in your job search? Read this next: How to Apply for a Job Online: 10 Tips to Stand Out and Land an Interview

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Letter of Introduction: What Is It & How to Write One (+Templates)

• Klara Cervenanska , 
• Updated August 13, 2024 8 min read

Ever heard of a letter of introduction? If not, you’re not alone. While most people are familiar with resumes, cover letters, and even motivation letters, the letter of introduction remains a bit of a hidden gem in the professional world. 

And that’s exactly why it could be your secret weapon .

Because it’s less common, sending one can really make you stand out and leave a lasting impression. 

Writing a letter of introduction isn’t quite like drafting other career documents, but don’t worry—we’ll walk you through it step-by-step and share some examples you can use for yourself .

Table of Contents

Click on a section to skip

What is a letter of introduction?

Letter of introduction vs. cover letter vs. motivation letter, when should you write a letter of introduction , how to write a letter of introduction (7 simple steps), letter of introduction example, letter of introduction template, key takeaways: letter of introduction.

A letter of introduction is a brief letter used to introduce yourself or someone else to a third party, whether that’s a potential employer, business contact, or client. 

It's a simple yet powerful tool that often flies under the radar in the professional world.

Unlike a cover letter or resume , a letter of introduction isn’t tied to a specific job application. 

Instead, it’s more about opening doors and starting conversations. Think of it as a way to make connections that can lead to new opportunities, without the formalities that come with other career documents.

You might feel it sounds a bit similar to a cover letter or even a motivation letter .

While there are many similarities between these documents, the key difference lies in their purpose, main focus, and the target audience. 

While a cover letter serves as an extension of your resume and is tailored to a specific job posting, a motivation letter is typically used in academic settings, such as when applying for educational programs or scholarships.

In contrast, a letter of introduction is primarily used for connecting and networking , without the immediate goal of securing a specific job or degree.

Let's take a closer look at what these documents are, when you should write them, and to whom:

Cover letter

• Purpose: Accompanies your resume to express interest in a specific job.
• Main focus: Adds more details to what’s already in your resume. Use it to explain why you’re the right fit for the job, highlight your skills, and achievements.
• Target audience: Employers, HR managers.

And if you want to learn more about writing a good cover letter, here's the only cover letter guide you'll ever need.

Letter of introduction

• Purpose: Introduces yourself or someone else to a company, potential client, or business partner without a specific job in mind.
• Main focus: Introduces your skills and experience to build a connection and make a positive first impression. If written for someone else, it highlights their qualifications and explains why they’re worth connecting with. This letter is flexible, useful for exploring job opportunities or business partnerships.
• Target audience: Potential employer, client, business partner, or collaborator. 

Motivation letter

• Purpose: Explains why you're applying for a specific job, scholarship, or university program. 
• Main focus: Focuses on your passions, goals, and reasons why you're interested in this job or educational programme. Highlights why this opportunity would enrich your work life and enhance your skills. 
• Target audience: Academic institutions, NGOs, or employers.

A letter of introduction serves a different purpose compared to other career documents like a cover letter or a resume. 

Whether you’re looking to introduce yourself to a company, recommend someone else, or explore new professional relationships, there are several situations where a letter of introduction is the ideal tool. 

Here are some key scenarios when you might consider writing one:

• You want to reach new clients and customers. Writing a letter of introduction for customers or new clients helps build a personal connection. It also explains how your products or services can meet their needs.
• You're looking for a new job. It helps you introduce yourself to a potential employer, show your interest and enthusiasm for the company, and highlight how your skills could be a good fit. Even if there's no job opening posted.
• You just started a new job. When you start a new job, a letter of introduction helps your coworkers or teammates get to know you. Your manager might also send a letter to introduce you to the team.
• You're looking for a business partner/collaborator. An introduction letter is often used as the first point of contact with a potential business partner or collaborator who shares your interests or industry. Its goal is to expand your network, which could lead to mutually beneficial opportunities, such as joint ventures, partnerships, or new projects.
• Someone you know recommended you. If someone you know recommends you to others, an introduction letter can be a great way to follow up and explore collaboration or job opportunities.
• Someone asked you to recommend them. You would introduce the person to your team or employer trying to highlight their skills and qualifications. The goal is to create a connection between your company or team and the person you’re introducing.

Depending on the scenario, a letter of introduction can vary in tone and content, but the core structure remains the same.

These 7 simple steps will guide you in writing a clear and effective letter, no matter the situation:

Start with a header that includes your contact details—it's an obvious but important step. Make sure to list your name, address, phone number, and email at the top of the letter. You can also add the date and the recipient's information, like their name, company, and address.

Always address the recipient. If you're addressing someone you already know or who knows of you, start with a warm, friendly greeting. Typically, you’d use "Dear [Name],". If you don’t know the recipient, "Dear Sir/Madam," works just fine.

Start with introducing yourself and explaining why you're writing. Share who you are, why the company is relevant to you, and why you decided to reach out. Mention how you found out about the company or who referred you, and briefly introduce the person who connected you.

This is where you get straight to the point. Explain why the company or work is important to you and what you hope to achieve from this connection. Highlight the benefits and the potential value this relationship could bring.

Mention your previous work to show your credibility and what you can bring to the table. You should also briefly highlight your accomplishments. Understanding your background can help you stand out and be seen as a valuable candidate for the job.

End your letter with a polite conclusion, suggesting further communication. Highlight how excited you are to talk again and share when you have time to meet.

Now, all you have to do is sign off. Professionally, of course. A simple “ Looking forward to hearing from you ” does the trick every time.

We’ve covered the 7 key steps to writing a letter of introduction in theory. 

Now, let’s take a look at an example that brings all these steps together.

BTW, this example was created using Kickresume’s cover letter builder tool . Even though it’s meant for writing cover letters, you can use it to write your letter of introduction, instead. The tool won't mind :)

We also prepared a few letter of introduction templates you can copy & paste and personalize. 

Just pick one that suits your situation the best. 

#1 For when you want to reach new clients and customers

#1 letter of introduction template.

Dear [Recipient’s Name],

I hope this letter finds you well. My name is [Your Name] , and I’m reaching out because I believe [Recipient’s Company Name] could benefit from the products I offer. I recently came across your company on social media and was impressed by the work you’re doing in [mention the industry or a specific area of interest].

At [Your Company Name] , we specialize in [briefly describe your product or service], and we’ve had great success helping businesses like yours [mention a specific benefit or outcome, e.g., “increase efficiency,” “enhance customer satisfaction,” “save time and money,” etc.] . I’m confident that what we offer could add real value to your operations.

I’d love the opportunity to discuss how we can work together and explore ways my product can support your business goals. If you’re interested in learning more, I’m available for a quick chat at your convenience.

Thank you for considering this, and I look forward to the possibility of collaborating with you.

Best regards,

[Your Name]

[Your Company Name]

[Phone Number]

[Email Address]

#2 For when you just started a new job

#2 letter of introduction template.

Subject: Excited to join the team!

I hope this message finds you well. My name is [Your Name] , and I’m thrilled to be joining [Company Name] as the new [Your Job Title] . I wanted to take a moment to introduce myself and say how excited I am to work with all of you.

A bit about me: I come from [mention your previous company or industry if relevant] , where I [briefly describe your previous role or experience] . I’m really passionate about [mention something relevant to your new role] , and I’m eager to contribute to the great work being done here.

I’ve heard wonderful things about the team, and I’m looking forward to getting to know each of you and learning from your experiences. Collaboration is something I value deeply, so please don’t hesitate to reach out if there’s anything I can help with or if you just want to chat.

Looking forward to meeting everyone and working together to achieve our goals!

Best regards, [Your Name] [Your Job Title] [Your Contact Information if needed]

#3 When someone you know recommended you

#3 letter of introduction template.

[Your Name] [Your Address] [City, State, ZIP Code] [Phone Number] [Email Address] [Date]

[Recipient’s Name] [Recipient’s Company Name] [Company Address] [City, State, ZIP Code]

Dear [Recipient’s Name] ,

I hope this message finds you well. My name is [Your Name] , and I’m reaching out because [Mutual Contact’s Name] spoke highly of you and your work in [mention the field or industry] . Given our shared interests and expertise, I’m excited about the possibility of collaborating.

At [Your Company or Your Current Position] , I’ve been focused on [briefly describe your work or area of expertise ], and I believe there’s significant potential for us to create something impactful together. [Mutual Contact’s Name] mentioned that you’re also passionate about [mention a specific area or project relevant to both] , and I think we could really complement each other’s skills and experiences.

I’d love to explore how we might work together on [mention a specific type of project, collaboration idea, or area of mutual interest] . If you’re interested, I’d be happy to set up a time to chat and see how we could make this happen.

Thank you for considering this, and I’m looking forward to the possibility of collaborating with you.

Best regards, [Your Name] [Phone Number] [Email Address]

#4 For when you're looking for a new job

#4 letter of introduction template.

I hope this letter finds you well. My name is [Your Name] , and I’m currently exploring new career opportunities. [Former Colleague’s Name] , who previously worked with me at [Your Previous Company] , highly recommended [Recipient’s Company Name] as an excellent place to grow and contribute.

With a strong background in [briefly mention your field or area of expertise], I’m confident that my skills and experience align well with the needs of your team. At [Your Previous Company] , I [mention a key accomplishment or responsibility] , which I believe demonstrates my ability to [mention how you can add value to the new company] .

I’m particularly drawn to [Recipient’s Company Name] because of [mention something specific about the company that excites you or aligns with your goals] . I would love the chance to discuss how I could contribute to your team and support your company’s objectives.

If you’re open to it, I’d be thrilled to chat further about any opportunities that might be available. Thank you for considering my application, and I look forward to the possibility of joining your team.

A letter of introduction is a valuable tool for making new connections, reaching out to potential employers, or helping you during your job hunt.

There are a couple of different situations when writing a letter of introduction is appropriate. 

For example when:

• You want to reach new clients and customers
• You just started a new job
• Someone you know recommended you to someone
• Someone asked you to write one for them
• You're looking for a new job
• You're looking for a business partner/collaborator

The details may vary slightly depending on the context, but following these 7 steps will help you prepare a strong letter of introduction in any scenario:

• Add a header with contact information
• Include a salutation
• Introduce yourself and your contact (if applicable)
• State the purpose of the letter
• Highlight your accomplishments or previous relevant work
• Close the letter by suggesting further communication
• Sign off professionally

If you’re still in doubt about writing your letter of introduction, don’t hesitate to use the templates provided in the article.

Klara graduated from the University of St Andrews in Scotland. After having written resumes for many of her fellow students, she began writing full-time for Kickresume. Klara is our go-to person for all things related to student or 'no experience resumes'. At the same time, she has written some of the most popular resume advice articles on this blog. Her pieces were featured in multiple CNBC articles. When she's not writing, you'll probably find her chasing dogs or people-watching while sipping on a cup of coffee.

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