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21 SMART Goals Examples for Your Small Business Development

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Starting a business isn’t easy, and running it is even more challenging. New entrepreneurs often feel fear and a lack of motivation, not knowing how to act. Even experienced business owners may be hesitant about their business development. Some may say, “if it works, don’t fix it,” but this isn’t a universal rule.

That’s why SMART goals for business development are crucial for any entrepreneur. This guide will explain how to set goals that work and provide you with seven examples.

Table of Contents

What Is a SMART Goal?

It's crucial to understand SMART goals before you can set your own goals to help with your small business development.

The easy way to remember the core characteristics of a SMART goal is to familiarize yourself with the acronym: Specific, Measurable, Achievable, Relevant, and Time-bound. If your goals fit the SMART goal framework, there is little to no chance of failure. So now, let’s take a closer look at the criteria of a SMART goal.

Your goal should be definitive, answering a specific question and setting a specific target. That’s necessary to know exactly how the goal can be achieved and when it has been met. Strive to narrow down your goals as much as possible. Being excited isn’t enough .

Your goals should have some sort of metric to help you track your progress. If your goals truly meet this criterion, you should be able to answer questions starting with “How much?” “How many?” or “How long?” The ability to track your progress also motivates you to achieve further goals.

Set reasonable goals with reasonable deadlines. Consider any additional steps and changes in circumstance that may affect your progress and evaluate your abilities fairly. Breaking down large goals into smaller, more achievable goals helps you stay motivated and fight procrastination. Setting unachievable goals only leads to frustration.

Your goals should help you achieve your long-term plans. If you didn’t come anywhere closer to your main goal after completing your smaller goal, you might have wasted time and effort.

Your goals have a specific deadline that keeps you focused and motivated. Knowing you only have a limited amount of time to complete your tasks is a great push forward. Conversely, goals without deadlines often lead to procrastination.

Only with all these criteria combined do goals become SMART. However, if even one element is neglected, you may have trouble completing your goals. For example, let’s say you’ve set a goal of building a website for your small business.

This goal aligns with your long-term objective, is both achievable and measurable. However, it isn’t specific enough, nor is it time-bound. To make this goal work, you should specify the website functionality, purpose, and deadline.

The SMART framework works not solely in a business goal setting. It can be applied to any life situation, be it work, hobby, self-improvement , or even finding your life purpose . Make sure to check out our detailed guide on the SMART goal framework if you’d like to learn more.

Why Are SMART Goals Important for Small Business Development?

One of the most common reasons small businesses fail is the lack of organization and ambiguity in objectives. However, running a business involves more than just organizational tasks, such as managing resources and employees or dealing with logistics.

For a business to succeed, it should continuously improve – not necessarily by expanding into a larger business, but by maintaining or elevating product or service quality and increasing customer retention.

And if you’re only planning to start a business, you will encounter even more challenges. The top reasons beginning entrepreneurs fail are lack of motivation, procrastination, and fear of starting something new.

In the case of an existing small business, SMART goals are necessary to create a comprehensive business development strategy. For example, you may have a general aim but not know how to achieve it.

By breaking your main objective into SMART goals, you create a path to the next level. Most importantly, your SMART goals for business development should be relevant and specific.

In the case of a beginning small business, SMART goals are even more helpful. Achievable tasks eliminate the fear of starting something new. The broader your goals are, the less achievable they seem.

Time-bound and measurable goals ensure that you don’t waste time instead of moving towards your dream. When you start seeing your smaller SMART goals completed, you’ll receive a boost in motivation that will help you do more and achieve your primary objective even faster.

Now that you know why you need to set SMART goals for business development, let’s look at some examples of such goals:

21 SMART Goals Examples for Small Business Development

1. improve employee efficiency.

“Over the next four weeks, I will improve my employee workflow efficiency by evaluating which tasks they’re best at performing and assigning them accordingly. I will measure this every day based on the time it takes to complete a task and the quality of work, changing the tasks every three days.”

S : This statement identifies how exactly you’re planning to improve the workflow efficiency of your employees. Furthermore, it describes how you are going to define which tasks you’re best at performing.

M : The time required for an employee to complete a task is a specific, measurable value. Although the quality of work of one particular employee can’t always be measured objectively, you can compare the quality of work of different employees for justified conclusions.

A : This is an achievable goal, as you can evaluate your employee work quality, measure the time it takes to complete a task, and draw conclusions based on this information.

R : This goal is relevant to any business owner wishing to maximize profits and create a better working environment for their employees by giving them jobs they like and can do well.

T : This statement sets a specific period during which you will closely monitor your employee work. It also defines how often you will evaluate the results.

2. Improve Working Environment

“Over the next six weeks, I will improve the working environment for my employees by collecting anonymous feedback from each individual per week.”

S : This statement specifies how you’re planning to make your team members’ lives at work better – by collecting feedback to consider their wants and needs.

M : Employee feedback serves as an excellent basis for drawing conclusions and setting new goals. Receiving input from each employee each week is a simple metric.

A : This is an achievable goal, taking just a little time collecting and evaluating feedback each week.

R : This goal is relevant to any business owner, as happy employees tend to do their job better and are less likely to leave.

T : This goal will be met in six weeks.

3. Improve Time Management

“Over the next month, I will improve my time management. I will do this by creating a schedule every day and marking tasks I have and haven’t completed and the time I started and finished doing them. I will also reduce the time I spend on my phone and measure it using a dedicated mobile app.”

S : This statement is specific. It defines how exactly you’re going to improve your time management – by creating a daily schedule and reducing the time spent on your phone.

M : The marks on your schedule are a good measure for evaluating and improving your time management. A dedicated mobile app provides insights into the time you’ve spent on your phone.

A : This is an achievable goal, taking just a little time to plan and track progress through the day.

R : Time management is crucial for business success. It helps to improve your overall workflow efficiency, which is beneficial for any business owner and aligns with your main objective.

T : This goal should be accomplished in one month.

4. Improve E-Commerce Website

“Over the next six weeks, I will improve my e-commerce website’s user experience. I will do this by implementing A/B testing and comparing how long visitors remain on the site and how many purchases they make on each site version.”

S : This statement specifies how you’re going to improve your website’s user experience – by implementing A/B testing.

M : The time spent and purchases made on each version of your site are a reasonable metric that helps to determine which site version works better.

A : This is an achievable goal if you have the time and resources to implement A/B testing and can evaluate the results afterward.

R : This goal is relevant for any online business owner, as site design and navigation play a crucial role in e-commerce profits.

T : This goal should be achieved within six weeks.

5. Launch Business Website

“I will launch my business website by the end of November. I will hire a skilled website developer, SEO content creator, and web designer to achieve this goal. I will clearly communicate my vision and goals to them and keep in touch throughout the development process.”

S : This statement specifies what you need to do to launch your website – not only hire professionals but also communicate with them.

M : A completed, functioning website is your measurement.

A : This is an achievable goal, as it simply requires hiring three employees and communicating with them.

R : This is a relevant goal for a beginning entrepreneur to build a business online or start a web business portfolio.

T : This goal should be met by the end of November.

6. Improve Customer Service and Product Quality

“I will improve my customer service and product quality by collecting customer feedback on my brand’s social media and my website over the next 12 weeks. I will pay attention to negative feedback to define which sides of my business require more work.”

S : This statement specifies how you will improve your customer service and product quality – by collecting customer feedback and addressing negative comments.

M : Customer reviews are your measurement. You can track how customer feedback regarding specific points changes throughout the 12 weeks.

A : This is an achievable goal, requiring only that you analyze feedback on your company’s social media and website.

R : This is a relevant goal for any small business owner. Excellent customer experience and product quality ensure better customer retention and, consequently, higher profits.

T : This goal will be accomplished within the next 12 weeks.

7. Attract More Customers

“Over the next four weeks, I will attract more customers by promoting my posts on social media. After that, I will measure the results based on the follower and order number.”

S : This statement specifies that you will reach new potential customers by promoting your social media posts.

M : The number of new followers and change in the number of orders is your measurement.

A : This goal can be achieved by regularly devoting some time to promoting social media posts.

R : This goal is relevant to any small business owner wishing to reach new audiences and expand their business.

T : This goal will be completed within four weeks.

8. Reduce Business Expenses

“In order to reduce business expenses, I need to stop outsourcing so much. With this in mind, within the next two months, I will have one of the current employees trained in doing payroll and I will hire one part-time employee to take care of cleaning and maintenance. ” “ In this way, I can eliminate the outside payroll services and cleaning companies. I estimate that this alone will save several thousand dollars within the year.”

S: This is very specific. It lists what will be done, how it will be achieved, and the timeframe of the action. 

M: This goal is measurable. You can know if you stopped some services and hired a person, as well as trained another person. For the amount of money saved, you only need to figure out the cost involved in paying the new employee and training the current one and subtracting that amount from the amount you would normally have paid for the other two services during a year.

A : This is an attainable goal that should be easily put into place.

R: This is relevant to cutting expenses. In-house employees often cost less than a specialized service and these are two positions that lend themselves well to in-house employees.

T: This goal is time-bound because you state you will do this within two months.

9. Become More Eco-Friendly

“To start becoming a business that is more aware of our impact on the environment, all paper will now be placed in a bin to be shredded and used as packing material. ” “ This will begin immediately and is just the first step as I research more options to make us more eco-friendly by the end of the year.”

S : While future actions aren't specified here, the act of having a required bin for papers to be shredded and used as packing material is definitely specific.

M: Measuring the impact on the environment isn't measurable, but this goal is in that you have visual evidence of it being done. 

A: This goal is attainable as long as each employee is aware of what needs to be done and cooperates. You might need to find a way to ensure employee cooperation.

R : Recycling paper and reducing the use of such items as Styrofoam or plastic for shipping is a great way to save on adding to environmental distress and help become eco-friendly.

T: Starting immediately is most definitely a time-bound element in regard to this goal.

10. Improve Teamwork among my Employees

“To foster employee teamwork, I will schedule monthly team-building seminars. These will include activities that allow employees to fully get to know each other and realize how success depends upon working together. ” “ Two of the activities will include an escape room and also a weekend camping trip, where each employee will be responsible for one portion of the trip – such as gathering firewood or preparing food.”

S: This is specific. The only way to make it more specific would be to give a precise month that these activities would be starting and an estimated time at least for when the camping trip would take place.

M: The measurement is built in by keeping track of each meeting or event. Keeping track of attendance will help measure the success of the meetings, and see if there is a correlation between the meetings and increased productivity can also be noted.

A: Scheduling these meetings and events is perfectly attainable. With a bit of planning and research, acceptable activities can be put into place.

R: Studies have shown that a spirit of teamwork often creates a better work atmosphere than one of severe competition. Happy employees who care about each other often care more for the company and will give their best.

T: Stating that there will be a meeting or activity every month makes this a time goal, but it could be made more so by stating when these activities will start.

11. Add a New Service or Product

“I need to expand the services I offer customers. Instead of being a simple dog groomer, I will utilize warehouse space that is currently sitting empty to design a pet daycare center for dogs. This will be ready to open in four months and I will work on getting the word out now to help garner interest.”

S: This is very specific. You state what you will do and how you will go about doing it. You also state when you plan on having the goal met.

M: This goal is measurable in that you can make a list of activities that need to be completed in order to convert the warehouse and create an acceptable place for a daycare. Each step you can check off measures a step closer to the completion of the goal.

A: With the proper planning of sub-goals, this main goal is completely attainable.

R : Adding a doggie daycare to your grooming business is definitely relevant to both adding additional services and growing your business.

T: You have given yourself a time-bound goal by stating that it will be completed in four months.

12. Promote a Deeper Community Connection

“I want to start making connections with the community so they think of me in positive terms. To this end, I will host a summer block party in August. It will include live music, free hot dogs and drinks, a free drawing for prizes, and activities for the kids. ”

S: This is a very specific goal. It lists exactly what you will do and what it includes. It also gives a general time period in which you will do this.

M: The goal itself is measurable. You will know if you actually hold the event and you can even get a good estimate of how well attendance turns out. You won't be able to measure its effectiveness in gaining a deeper community connection for a time, however.

A : With hard work and planning, this is an entirely achievable goal.

R: Holding an event like this is relevant to connecting with the community. It is a way to make people feel like you care about them and it gets you noticed.

T: Setting aside time in August makes this a time-bound goal.

13. Open Another Branch

“It is time to start giving easier access to customers who may not be familiar with this side of town. One year from now, I will open a second location of my business across town that offers the same products and services with less travel time for customers.”

S: This goal states a specific thing you want to do and even mentions why, which gives you incentive. Adding in when you want to open the branch and the general geographical area makes it even more specific.

M: This is measurable. You will know when you actually open the branch. In addition, the steps needed to accomplish this will be the measurement of how much progress you are making.

A: This is attainable as long as you have the funds available to make it happen.

R: Opening a second location is definitely relevant to expanding your business as it allows you to potentially double your sales.

T: You have made this time-bound by giving yourself a one year deadline. 

14. Increase Website Traffic

“Over the course of the next 12 months, I will improve the amount of website traffic by 25%. I will do this by using content marketing and SEO optimization. I will outsource content creation using a team of writers familiar with SEO to bring in fresh ideas. I will measure this quarterly using website analytics tools to ensure we are on track and trending upward in visits to our website.”

S: This statement shows your intention to increase website traffic by 25% through SEO optimization and content marketing efforts.

M: The progress you make towards the goal will be measured using website analytics tools.

A: The goal can be attained because, in your efforts to succeed at increasing traffic to your website, it is well-known that SEO optimization and content marketing efforts have been proven to increase website traffic to other sites.

R: The goal is relevant because a 25% increase in website traffic is a reasonable target for your timeframe of a year with intentional marketing efforts.

T: The goal you’ve stated is time-bound because it has a specific deadline for the end of a 12-month period.

15. Boost Sales

“Within the next quarter, I will improve sales by 15%. In order to accomplish this, I will offer exclusive promotions to repeat customers, tracking purchases with in-house software applications. I will also implement targeted email and direct mail marketing campaigns.”

S:  To accomplish your goal of boosting sales, you’ve set a specific goal to reach 15% to be accomplished in the next quarter.

M: The progress towards the goal can be measured using past and current sales figures.

A: Your goal is attainable because offering exclusive promotions to repeat customers and implementing targeted email and direct marketing campaigns have been proven to increase sales.

R: The goal you’ve set is relevant to your business because a 15% increase in sales is a realistic and reasonable target for your quarterly timeframe and the efforts you’ve set forth.

T: The goal is time-bound because it has a specific deadline of the next quarter for you to assess your progress.

16. Reduce Overhead Costs

“Over the next six months, I will reduce overhead costs by up to 10%. I will do this by analyzing current and projected expenses for my business. I also plan to negotiate better deals with my current suppliers. For instance, I will look at market values and set prices for goods and services accordingly.”

S:   To reach your goal of reducing overhead costs by 10% in the next six months, you’ve created specific and realistic parameters.

M: The progress you’ll make towards the goal can be measured using your financial statements and your budget reports.

A: The goal can be attained due to analyzing expenses and negotiating better deals with suppliers can reduce overhead costs.

R: The goal is relevant because a 10% reduction in overhead costs is a reasonable target for six months, plus the parameters you’ve set.

T: Your goal is time-bound because it has a specific deadline of the next six months.

17. Release a New Product Line

“I will take steps within the company to launch a new product line by the end of a 12-month period. With the release of this new product line, the company will realize a 20% increase in revenue.”

S:  You’ve set your expectations of launching a new product line specifically by the end of the year. Plus, you’re set to achieve a 20% increase in revenue within the first six months of its release.

M: Your progress towards this goal can be measured using sales figures and revenue reporting.

A: The goal is attainable because launching a new product line and achieving a 20% increase in revenue within six months is achievable if the product is well-received and marketed effectively, which is what you’ve planned to do.

R: The goal is relevant and realistic because a 20% increase in revenue is doable for a successful new product line within the time given.

T: Your goal is time-bound because it has a specific deadline of the end of twelve months of the product launch.

18. Improve Customer Satisfaction Ratings

“I plan to improve customer satisfaction ratings by up to 90% by the end of the next quarter. I will do this by taking action on customer feedback survey information. I will also address common customer complaints in a timely manner using appropriate language and offering appropriate solutions.”

S:  You’ve specified how you’ll improve customer satisfaction ratings to 90% by the end of the following quarter.

M: The progress you’ll make towards your goal will be measured using customer satisfaction surveys.

A: The goal is attainable because you’ll be using customer feedback surveys and addressing common complaints that can quickly improve customer satisfaction.

R: Your goal is realistic because setting a 90% customer satisfaction rate should be achievable with your use of effective customer service and complaint resolution.

T: The goal is definitely time-bound as it has a specific deadline of the end of the next quarter.

19. Increase Our Social Media Following

“By the end of the next quarter, I plan to increase followers for our social media platforms by 20%. I will accomplish this with targeted advertising campaigns. I will also employ the use of user-generated content that will appeal to our target audience.”

S: You’ll use social media content and ad campaigns to specifically increase your following by 20%. You can do this using targeted ad campaigns and user-generated content that you can efficiently hire on a contract basis.

M:  Your efforts will help the company to realize a 20% increase in its social media following.

A: The goal can be attained when you use targeted ad campaigns and user-generated content to reach potential followers on your social media platforms.

R: Your goal will be relevant as long as you ensure your ads and content are effective in reaching potential followers.

T: Your goal is time-bound as you’ve set it for the end of the following quarter.

20. Improve Employee Retention

“Within one year, I will improve employee retention rates by 80%. I will do this by implementing employee recognition programs. I will also offer professional development opportunities to employees at all levels to not only retain them but to make them feel the company invests in them.”

S:  Your investment in current employees will help them feel appreciated and improve employee retention. Your goal of reaching rates of 80% through implementing employee recognition programs and professional development opportunities is specific.

M:  You will easily be able to measure employee retention rates to make sure you will reach your goal of 80% by using company metrics.

A: Your goal is attainable, provided the employee recognition programs and professional development opportunities are effective in retaining your current employees.

R: It is realistic for you to expect an increase in retention rates with the implementation of such programs.

T: Your goal is time-bound by the end of one year from implementation.

21. Expand Geographic Reach

“I will expand the company’s geographic reach by establishing partnerships with local businesses. I plan to accomplish this by attending industry-specific trade shows. I will concentrate on trade shows in new regions. I will use the company metrics to measure progress for this ongoing process.”

S:  As you expand the company’s geographic reach, you’ll accomplish this by establishing partnerships with local businesses and attending industry-specific trade shows in new regions.

M:  You’ll be able to measure your success using your company’s metrics, which you’ll track as your geographic reach grows with new regions through partnerships and trade shows.

A: Your goal is attainable when the partnerships and attendance at trade shows are effective in expanding the company’s reach.

R: Your goal is relevant as it is realistic for you to expect the company’s geographic reach to expand with the implementation of your strategies.

T: Although your goal is ongoing, your progress can be measured at set intervals while it will continue to be ongoing overall.

Final Thoughts on SMART Goals for Small Business Development

Setting SMART goals for business development is the easiest way to succeed. Reasonably evaluating your ability to achieve them, setting deadlines, and being specific helps you stay motivated and fight the fear of failing. And if you still doubt that setting SMART goals will help you achieve your objectives, consider checking out our detailed article on goal-setting theory.

And if you want more SMART goal ideas and examples, be sure to check out these blog posts:

• 15 SMART Goals Examples for Increasing Your Sales
• 15 SMART Goals Examples That Fit Your Marketing Plan
• 6 SMART Goals Examples for Digital Marketing Professionals
• 7 SMART Goals Examples for Improving Your Networking Skills
• 7 SMART Goals Examples for Time Management & Productivity
• How to Resist Shiny Object Syndrome and Focus on What’s TRULY Important

Finally, if you want to take your goal-setting efforts to the next level, check out this FREE printable worksheet and a step-by-step process that will help you set effective SMART goals .

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What are SMART goals? Examples and templates

Vague goals that lack clarity are often left undone, even if they have great potential. Transform fuzzy objectives into attainable goals with the SMART goals framework. SMART is an acronym for specific, measurable, achievable, realistic, and time-bound. In this article, we'll dive into why each element of the SMART goals acronym is essential and how to apply them to your own goals.

But hitting an ambitious goal isn’t just about reaching for the stars—you also need a path to get there. That’s where SMART goal setting comes in. With SMART, you can make sure every goal—from project goals all the way to larger company objectives—has everything you need to achieve it. Here’s how.

What are SMART goals?

So, what are SMART goals? Fundamentally, SMART goals are a way of setting objectives that are clear, trackable, and achievable. The SMART goals acronym stands for five crucial qualities your goals should have: 

Measurable 

Achievable 

When you're deliberating the meaning of SMART goals, think of them as a tool to transform lofty resolutions into a concrete roadmap. The SMART goals acronym can help you build a blueprint for success in personal and professional settings alike.

How to write SMART goals

Writing SMART goals is all about breaking down your objectives into smaller, more manageable components that are easy to track and achieve. Here's a simple step-by-step guide to make the goal-setting process a breeze.

Keep in mind that you’re setting your SMART goal to attain a specific objective—not a broad one. You don’t just want any initiative to succeed; you want your specific project to succeed. To make sure you can achieve them, make sure your goals are specific to what you’re working on.

For example, instead of creating a goal to raise more money, you might create a goal to raise $20,000 by the end of the year. This is much more specific and gives you a roadmap to work off of. In this case, you can break down how much you need to raise each day to hit your goal and then create an action plan that enables you to hit that number every day.

The “M” in SMART stands for measurable, which helps you evaluate the success or failure of your project. Your goals should have some sort of objective way to measure them—whether that’s a deadline, a number, a percent change, or some other measurable element.

One way to do this is with benchmarks. Benchmarks show you what’s “normal” for specific, recurring scenarios in your company, so you know what to expect. Using standardized benchmarks, you can set more relevant goals that are easier to measure. For example, let’s say you have a benchmark showing that you have three new marketing campaigns each year to help you hit key performance indicators . You can then use that benchmark to set measurable goals to track progress for both the launches and their related KPIs.

You don’t want your goals to be easy to achieve, but you also want to make sure you’re setting goals that you could, conceivably, hit. Achievable says that your goals shouldn't be totally outside the realm of possibility. Ask yourself this question: Is the goal within your project scope ? If not, it’s not Achievable.

For example, let’s say you want to learn to speak Spanish in order to be competitive in your field. If you’ve never spoken a word of Spanish before, you can’t expect to be fluent by next month. That simply isn’t an achievable goal. However, you could set a goal to learn from your foreign language app for 20 minutes every day. By establishing a consistent practice, you can set a more achievable goal.

What about stretch goals—are those achievable?

Stretch goals are goals that are purposefully challenging. For example, if you usually get 30,000 monthly visitors to your website, a stretch goal would be to get 50,000 monthly visitors. That’s a big increase! But this stretch goal is still within the realm of possibility. Make sure you make your stretch goals ambitious, not impossible—like aiming to go from 30,000 monthly visitors to 300,000 monthly visitors, for example.

The “A” and “R” of SMART are closely related. In addition to setting attainable goals, you also want to set Realistic ones. For example, maybe a goal is achievable, but getting there would require every team member to work overtime for six weeks straight. Even though it might be an achievable goal, it’s not a realistic one. Make sure yours is both by creating a clear resource management plan .

Using our attainable goal example of learning to speak Spanish, the goal of setting 20 minutes aside each day to practice Spanish is both realistic and achievable. On the other hand, a goal to practice speaking Spanish for two hours every day is probably not realistic for most working adults, even though it’s technically achievable.

Your SMART goal should have an end date. Without a time limit, your project could drag on, have unclear success metrics , and suffer from scope creep . Deadlines provide a sense of urgency so that short-term tasks don’t drag into long-term goals unnecessarily. If you haven’t already, make sure you outline a clear project timeline .

Deadlines are crucial to implementing goals, since they pretty much force you to take action. If you want to have more focus time at work, you can decide to set a goal to only check your email for 30 minutes every day. But without a deadline, it’s easy to brush it off. Imagine instead if you set a goal to only check your email for 30 minutes every day for one week—now, it starts to feel more attainable.

SMART goals pros and cons

Making sure your important goals have all of the SMART components might be more time-consuming than setting regular goals, but the value you get from SMART goals outweighs the additional time spent on the goal-setting process. Goals shouldn’t be something you set and forget—they’re a key part of your project planning process. When setting SMART goals, here’s what you and your team can expect.

Pros of SMART goals

Clear communication and alignment. When your project team knows exactly what they’re working towards, they’re more motivated and aligned as a team. Team members who know how their individual work contributes to broader company goals are 2X as motivated as their counterparts. Setting and sharing SMART goals can help you boost your entire team’s motivation.

Clarity towards project success. Have you ever gotten to the end of a project and not really known if you hit your project goals or not? SMART goals help you set clear goals, so you can avoid vague or confusing goal language.

Clear roadmap and finish line. With SMART goals, you know exactly what you want to achieve and when you expect to achieve it. You’ve verified that these goals are realistic and achievable. And you know you’ll be able to measure them to see if you hit them or not.

Trackable metrics. When you finish your project, SMART goals help you evaluate its success. Don’t beat yourself up if you don’t achieve it. In fact, at Asana, we aim to hit about 70% of our goals. That way, we know we’re setting challenging—but possible—goals. Whether you hit your goal or not, SMART goals can help you evaluate your goal, and you can learn from that.

Effective resource allocation. SMART goals make it easier for managers to distribute necessary resources efficiently, whether that's staff, budget, or even time.

Motivation and career development. When goals are achievable and relevant, it boosts team morale. It also creates opportunities for individual career development, as team members may need to acquire a new skill to meet their objectives.

Cons of SMART Goals

Oversimplification. Although the SMART goal framework can be incredibly effective for clarifying objectives, it may also lead to the oversimplification of more intricate, multilayered goals. If your goal is complicated, consider breaking it down into smaller sub-goals before using the SMART framework.

Short-term focus. The emphasis on time-based objectives might discourage more visionary planning, especially around the long-term mission of your business. If this applies to your situation, try creating a vision statement instead. 

Potential to hinder creativity. SMART goals can box you in. Their strict guidelines make you zero in on specific tasks, leaving little room for unexpected, game-changing ideas.

Possibility for a narrow focus. Adopting a SMART objectives approach could lead to tunnel vision, causing team members to lose sight of the organization's broader strategic goals. To avoid this, make sure to connect your SMART goals back to larger organizational objectives —so it’s clear why they matter and how they’re contributing to business success. 

Resource intensive. Smaller teams might feel a bit overwhelmed by the need for measurable outcomes. This is because tracking those metrics often requires investing time and money in specialized analytics tools. 

5 SMART goals examples

Ready to get started? Before you write your own, take a look at these five examples of SMART goals to see how each one aligns with the SMART criteria.

1.  Business goal

Example: Produce at least three different types of large-scale marketing assets (e.g. ebook, webinar, videos, sales one- or two-pagers) per month for Q1.

Why it’s SMART: This business goal is specific (large-scale marketing assets) , measurable (three different types) , achievable and realistic (this depends on how many project team members there are, but we can assume there are enough to cover the three assets per month), and time-bound (per month for Q1) .

2. Team goal

Example: The product team will partner on five cross-functional projects focused on usability testing, customer surveys, customer marketing, or research and development during the first half of FY22.

Why it’s SMART: This goal is specific (projects focused on usability testing, customer surveys, customer marketing, or research and development) , measurable (five cross-functional projects) , achievable (five projects in six months), realistic (the project spans the entire product team), and time-bound (during the first half of FY22) .

3. Professional goal

Example: During 2021, I will develop my management skills through mentorship, with at least two mentees from either our company Employee Resource Groups or my alumni network.

Why it’s SMART: This goal is specific (management skills through mentorship) , measurable (at least two mentees) , achievable and realistic (this person has given themselves two different avenues through which to find mentees), and time-bound (during 2021) .

4. Personal goal

Example: I will train to run the March San Diego half marathon in less than two hours.

Why it’s SMART: This goal is specific (San Diego half marathon) , measurable (in less than two hours) , achievable (two hours is an ambitious but doable pace for most runners with proper training), realistic (this person has established they will train in preparation for the half marathon), and time-bound (March) .

5. Nonprofit goal

Example: We will provide 100 hours of free tutoring for middle school students in math and history during the month of February.

Why it’s SMART: This goal is specific (tutoring for middle school students in math and history) , measurable (100 hours) , achievable and realistic (depending on the amount of volunteers the nonprofit has), and time-bound (during the month of February) .

6 steps to make your goal SMART

When you’re ready to set your own SMART goal, kick things off by jotting down your project objective in a sentence or two. Then fine-tune it with each of the five SMART attributes. 

To make the goal-setting process smoother, you can use this SMART goals template to get some hands-on practice in setting your SMART objectives.

1. Initial goal:   Write down whatever your initial goal is. Don’t worry about it not being completely SMART—we’ll get to that later in the template.

Example: I want to improve our company brand on social media.

2. Make it Specific:   Does your goal define exactly what you want to do? If not, re-work the language to make it specific to your particular project.

Example, continued: Improve our company brand on Instagram with company-specific hashtags.

3. Make it Measurable:   Have you established how you’ll measure your goal once your project is complete? If not, add a way to measure success or failure at the end of your project.

Example, continued: Develop company-specific hashtags to generate 1,000 new Instagram followers.

4. Make it Achievable:   Is your goal something you can achieve, given your project scope? Make sure this specific goal falls within your project capabilities.

Example, continued: Develop and use company-specific hashtags, in conjunction with popular hashtags in our industry, to generate 1,000 new Instagram followers.

5. Make it Realistic:   Can your project team reasonably hit your goal? Even if it’s a stretch goal, make sure this is something you can accomplish with your resources.

Example, continued: Post once daily on Instagram, and ensure every post has a mixture of company-specific hashtags and popular hashtags in our industry in order to generate 1,000 new Instagram followers.

6. Make it Time-bound:   When will you achieve your goal? Make sure you clarify your target date or time frame in your SMART goal.

Example, continued: Post every workday on Instagram for the first half of FY22. Ensure every post has a mixture of company-specific hashtags and popular hashtags in our industry in order to generate 1,000 new Instagram followers by June 30th.

What to do after creating your SMART goals

Do you track your goals in emails, meetings, or spreadsheets? If so, you’re not alone. According to the Asana Goals Report , 53% of businesses track their goals via email, 36% track them in spreadsheets, and 31% track them in in-person meetings.

The challenge with tracking your goals is finding a way to connect your goals with your team’s daily work. You’ve taken all of this time to create a SMART goal—keeping it front of mind can help you make sure you achieve it. At Asana, we believe goals should be closely connected to the work they’re, well, connected to. Here’s how you can do that:

1. Share your SMART goals with project stakeholders and team members

At the start of the project, make sure you surface your SMART goals to everyone involved in the work. Your SMART goals should guide your whole team as you work on project deliverables, so you know exactly whether or not you hit your project objectives.

The best way to do that is with a work management tool like Asana. That way, your team has a central source of truth with all information in the same place—from your daily work all the way to your project’s goals. Instead of hiding your goals in docs, decks, and other hard-to-find places, connect them to your daily work so everyone is motivated, focused, and on the same page.

2. Check in on progress regularly

In addition to sharing your SMART goals with your team at the beginning of your project, make sure you periodically measure the progress you’ve made towards your goal. You don’t want to work on the project and then find, at the very end of the work, that you’ve missed your goals. You’ve worked hard to set specific, measurable goals for a reason—you can use them as your north star, and course correct during your project if necessary.

The best way to regularly check in on your SMART goals is to send weekly project status updates . Status updates are a great way for you to highlight the important work your team did, any upcoming milestones, and whether or not you’re on track.

3. Evaluate your success

SMART goals bring clarity to your goal-setting process—so you can gauge exactly whether or not you hit your project goals. If you did, it’s time to celebrate! And even if you didn’t, having such clear goals—and checking in on your goals regularly—can help you best identify what went wrong and where you can do better next time.

Remember, not hitting your goals doesn’t mean your project was a total failure. You may have purposefully set a stretch goal to challenge yourself or your team. Even if you didn’t set a stretch goal, it’s more important to calmly evaluate why you missed your target rather than pretend it didn’t happen. That way, you can learn from your mistakes and bring those learnings with you the next time you set SMART goals.

Set smarter goals

SMART goals can help your team succeed by bringing clarity into the goal-setting and project management processes. When your team has clarity and is moving in the same direction, they’re more likely to be motivated and to know what work to prioritize.

Visualizing and tracking your goals both makes them easier to measure and achieve. In Asana, you can set, track, and report on your SMART goals all in one space. With the ability to connect with everyone on your team and share with stakeholders, you can coordinate everything you need to achieve your most ambitious goals.

SMART goals FAQ

What does the smart goals acronym stand for.

The SMART goals acronym stands for Specific, Measurable, Attainable, Relevant, and Time-bound. George T. Doran popularized this framework, which offers a methodical approach to setting goal-specific objectives. By following the SMART acronym, you're more likely to set specific goals that are both effective and achievable.

What are the 5 SMART goals

The 5 SMART goals refer to the five criteria that any SMART objective should meet. These are:

Specific: Clearly defined objectives that spell out what you aim to achieve.

Measurable: Quantifiable goals that allow you to track your progress.

Attainable: Goals that are challenging yet achievable, ensuring you're not setting yourself up for failure.

Relevant: Objectives that align with your broader aims and values.

Time-bound: Goals that come with a deadline promote effective time management.

How do I write a SMART goal?

To write a SMART goal, begin by defining what you specifically want to accomplish. Next, determine how you'll measure success and ensure that your objective is attainable. Make sure the goal is relevant to your broader life or career ambitions. Finally, add a timeframe to create a sense of urgency. A well-crafted SMART goal might look like this: "I want to increase my LinkedIn network by 200 connections within the next three months."

What are the best SMART goals?

The best SMART goals are those that are closely aligned with your own or your organization's broader aims, serving as stepping stones toward your ultimate goal. They should challenge you while still being achievable. These goals should be easily measurable and promote effective time management, allowing you to allocate resources wisely. For example, if career development is a priority, an excellent SMART goal could be "to complete an advanced course in digital marketing within the next six months."

Related resources

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How Asana streamlines strategic planning with work management

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7 steps to complete a social media audit (with template)

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SMART Goal Examples

Alyssa Gregory is an entrepreneur, writer, and marketer with 20 years of experience in the business world. She is the founder of the Small Business Bonfire, a community for entrepreneurs, and has authored more than 2,500 articles for The Balance and other popular small business websites.

The Balance/Alison Czinkota

SMART goal setting , which stands for Specific, Measurable, Attainable, Relevant, and Time-Based, is an effective process for setting and achieving your business goals.   Applying the SMART grid to your goals will help you to create more specific, achievable targets for your business, and to measure your progress toward them.

Below are several examples of broad objectives that are reframed as specific, SMART goals. As you review the sample SMART goals, notice how each example outlines several subgoals, or specific actions, that need to take place in order to accomplish the overall goal. SMART criteria can also be applied to each of those smaller goals in the same way as shown here.

Broad Goal Example: I Want to Start a Business

• Specific : I will sell handmade cards through Etsy.com.
• Measurable : I will be ready to take my first Etsy order within four weeks, and I will aim to sell a minimum of five cards per week.
• Attainable : I will get set up on Etsy first. Then I will build an inventory of 30 handmade cards to sell. Finally, I will promote my business and build customer relationships through word of mouth, referrals, and local networking.
• Relevant : Selling handmade cards will allow me to benefit financially from my favorite hobby.
• Time-Based : My Etsy store will be up and running within four weeks, and I will have an inventory of 30 cards to sell within six weeks.  

Within a month, I am going to get set up to sell handmade cards on Etsy, which will allow me to benefit financially from my favorite hobby. Within six weeks, I will have an inventory of 30 handmade cards to sell and aim to sell a minimum of five cards per week, building customer relationships through word of mouth, referrals, and local networking.

Broad Goal Example: I Want to Grow My Business

• Specific : I will acquire three new clients for my consulting business.
• Measurable : I will measure my progress by how many new clients I bring on while maintaining my current client base.
• Attainable : I will ask current clients for referrals, launch a social media marketing campaign and network with local businesses.
• Relevant : Adding additional clients to my business will allow me to grow my business and increase my revenue.
• Time-Based : I will have three new clients within two months.

I will acquire three new clients for my consulting business within two months by asking for referrals, launching a social media marketing campaign, and networking with local businesses. This will allow me to grow my business and increase my revenue.

Broad Goal Example: I Want to Write a Business Book

• Specific : I will write a book about social media that is a minimum of 150 pages.
• Measurable : I will write one chapter per month or three to five pages per week.
• Attainable : I will work on the manuscript first, and once that is completed, I will begin to search for a publisher or explore self-publishing.
• Relevant : Writing a book on social media will help me establish myself as an expert.
• Time-Based : My manuscript will be completed and ready to be published in 10 months.

In order to establish myself as an expert, I will write a 150-page book on social media by writing one chapter per month (or three to five pages per week). The book will be completed in 10 months, and then I will search for a publisher or explore self-publishing.

Broad Goal Example: I Want to Become a Well-Known Expert

• Specific : I will become a well-known expert on the topic of small-business accounting.
• Measurable : I will be successful if I am asked to speak publicly on the topic at least once a month, receive interview requests every week, and write one article per month for a top industry publication.
• Attainable : I will accomplish this by acquiring the services of a PR or publicity firm and launching a publicity campaign.
• Relevant : Establishing myself as a small business accounting expert will reinforce my 20+ years of experience in the field and allow me to reach more small-business owners who need accounting advice.
• Time-Based : I want to be considered a small business accounting expert in two years.

I will acquire the services of a PR or publicity firm and launch a publicity campaign that will help establish me as a well-known expert in small business accounting who is asked to speak publicly on the topic at least once a month, receives interview requests every week, and writes one article per month for a top industry publication. This will reinforce my 20-plus years of experience in the field and allow me to reach more small business owners who need accounting advice.

Indeed.com. " SMART Goals: Definition and Examples ." Accessed May 11, 2020.

Corporate Finance Institute. " SMART Goal ." Accessed May 11, 2020.

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10 SMART goal examples for your whole life

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What are SMART goals?

Where do smart goals come from, how to use smart goals to improve your career, 10 examples of smart goals, 8 extra tips for using smart goals.

Setting goals is the first step to reaching them

If you want to make progress on your aspirations, it pays to be SMART. Setting goals isn’t something you should rush into without an action plan — it requires plenty of thought and purpose.

That’s where the SMART goal-setting method comes in handy. It lays the groundwork to achieve personal desires, business targets, and professional development milestones.

This tried-and-true method requires effort, but detailed SMART goal examples can provide inspiration to get you started. Use these examples and step-by-step instructions as a springboard to write your own SMART goals. Soon, you’ll know exactly what you need to accomplish your ambitions. In addition, when creating any goals, it can help you determine what you might need to start, stop, and continue in your life .

SMART goals follow a specific framework to achieve goals. You can use this method for any type of goal — personal, professional, financial, and more. You can also use the SMART goal framework for short-term and long-term goals .

SMART is an acronym that stands for:

Specific: Your goals should be limited to a single area. Instead of trying to “be a better person,” try focusing on your listening skills or positive self-talk .

Measurable: The goal must align with explicit metrics, such as saving a specific amount of money or qualifying for a particular certification. This indicates when you’ve accomplished your mission.

Attainable: The goal needs to be realistic . Maybe you won’t qualify for the Olympic basketball team, but you could improve your free throw percentage.

Relevant: Goals should move you in the direction of your values, dreams, and ambitions.

Time-bound: Time-based goals create urgency and encourage efficient time management. There must be a due date for completion so you can pace your efforts.

Once you’ve checked all these boxes, you’re left with a detailed goal-setting plan that keeps you focused and headed in the right direction. 

Using the SMART goal framework helps direct your actions toward reaching your goals. Framing your plans this way highlights potential challenges, letting you chart a detailed course that accounts for obstacles.

Developing an action plan that works for you can be difficult. But talking to friends or a life coach can help you set goals that will most benefit your future. And it gives you the social support you need to feel motivated and stay accountable.

Goal-setting theories and studies have been around for quite some time, but we have George T. Doran to thank for the SMART acronym and its accompanying goal framework. Building on existing goal-setting theory , Doran published his method in 1981 for use in business and management.

When he came up with the framework, many US businesses weren’t effectively setting goals or implementing successful planning processes. Doran used his framework to ensure managers had a solid template for creating meaningful, detailed objectives, such as increasing profitability and setting team benchmarks.

Doran’s original acronym stood for Specific, Measurable, Assignable, Realistic, and Time-related, focusing on delegating tasks in a corporate structure. It has since been adapted to fit a wide range of personal and professional ambitions.

Fast-forward to the present, and thousands of organizations and individuals use the SMART goal-setting method to achieve all manner of organizational and life goals.

Setting SMART goals for work can further your career development . Learning how to set goals and achieve them is an invaluable skill. They can be about improving, increasing, developing, or controlling outcomes at work. By creating these goals, you’re showing that you care about finding purpose in your career and are willing to put in the time and energy to do so. 

For example, imagine you’re starting at a new company as an entry-level employee. If you want to become part of management one day, you need to set detailed goals to get there. You’ll have to learn the necessary leadership skills , what warrants a promotion , and how many steps there are in the employee ladder. 

Your goals should help you visualize precisely where you want to be and the path you must take. A practical SMART goals chart a worthwhile action plan to get you there.

Before setting your own professional and personal goals , it may help to see some practical examples for work and life. Take note of these leadership, personal development , and work goals :

1. SMART goal for running a marathon

• Specific: I’d like to start training every day to run a marathon.
• Measurable: I will use a fitness tracking device to track my training progress as my mileage increases.
• Attainable: I’ve already run a half-marathon this year and have a solid baseline fitness level.
• Relevant: I value my health and wellness, and this fitness goal will help me sustain that.
• Time-bound: The marathon is in June of next year, so I must be ready by then.

2. SMART goal for writing a book

• Specific: I have an idea for a story, and I want to turn it into a novel.
• Measurable: It should be at least 100,000 words long, and I want to spend at least three hours each day working on it.
• Attainable: I’m retired, so I have more time for this project. I am an avid reader and writer, so I know what makes a good story and a compelling read.
• Relevant: Reading and writing have always been a passion of mine, which motivates me to become an author myself.
• Time-bound: I’ll start writing in the first week of July and finish my first draft by December.

3. SMART goal for building a better relationship

• Specific: I want to build a better relationship with my father, in which I’m more aware of his well-being.
• Measurable: I’ll talk to him over the phone twice weekly and meet up for breakfast every Sunday. I will set reminders on my phone to check in with him about the life events he mentions.
• Attainable: We live close to each other, and I recently improved my work-life balance , meaning I will have the necessary time and energy to dedicate to our relationship.
• Relevant: I want to strengthen our bond, build autonomy in relationships, and understand my family members more, starting with him.
• Time-bound: I will call him this Friday and ask him to breakfast. I will maintain this plan until the end of the month and then set new goals for the end of the year.

4. SMART goal example for a side business

• Specific: I will start a side business selling flowers from my garden.
• Measurable: I’ll spend at least two hours daily planning and marketing my business.
• Attainable: I used to sell home-grown vegetables, so I already have the equipment, knowledge, and reputation to get my business off the ground.
• Relevant: I love growing plants and sharing them with others, plus it would earn me extra money.
• Time-bound: I’ll start working on my marketing plans and growing my flowers to be ready for sale by July.

5. SMART goal example for increasing sales

• Specific: I’ll learn new sales techniques to improve my work performance.
• Measurable: My goal is to double my sales from their current rate. I’ll keep a log of my current sales that directly compares to my sales at this time last year so I know whether I’m on track.
• Attainable: I’ve been a sales associate for two years now. I know the basics, and I’m ready to learn more.
• Relevant: I want to feel more confident at my job and learn new skills . This would put me in a better position for a promotion.
• Time-bound: Tomorrow, I’ll start doing a LinkedIn webinar course on sales tactics, and I’ll implement them on Monday. I have four months to see results.

6. SMART goal for becoming a better leader at work

• Specific: I’ll ensure my team members can count on me by becoming a better leader . I want them to trust me and enjoy working for me.
• Measurable: I’ll survey my team members each week to compare how supported they feel. The standardized form will contain multiple-choice questions ranking satisfaction from one to five. In addition, I’ll include an open-ended section for nuanced feedback.
• Attainable: I’ve been in this position for six months now, and I have management experience from my prior job.
• Relevant: As our company grows, I want to ensure that I’m supporting my team so they can learn and grow, too. If I’m a better leader, everyone’s work will become easier and more efficient.
• Time-bound: I’ll improve my average scores on each metric by 2 points by the end of this quarter. This will ensure I’m a better leader when the company takes on new projects and hires more staff.

7. SMART goal for establishing better communication at work

• Specific: I’ll help my remote team communicate more effectively to streamline workflow.
• Measurable: I’ll use Slack channels to organize team communication , monitor how often they’re used, and track team productivity .
• Attainable: We are all tech-savvy and understand that communication skills are essential for a team , so I’d like to strengthen those abilities.
• Relevant: Our company will remain remote for the foreseeable future, so we need to get better at communicating entirely online with one another.
• Time-bound: I will send Slack invites to everyone tomorrow morning. In a month, I’ll ask everyone how they feel about team communication and review my metrics.

8. SMART goal for improving emotional regulation

• Specific: I will gain better control over my emotions and feel calmer.
• Measurable: I’ll write in my journal each night and rate my mood. Every Friday, I’ll review my feelings and thoughts from the week.
• Attainable: Journaling is free, easy, and takes little time. I’ve been working on mindfulness , so I know I have the awareness to track my emotions.
• Relevant: I’ve started seeing a therapist, and they have encouraged me to set goals related to my well-being.
• Time-bound: I’m getting my degree and entering the workforce in three months. I want to improve my mood and stress tolerance before then to prepare for my new position.

9. SMART goal for waking up earlier

• Specific: I want to wake up earlier to have more time for my morning routine.
• Measurable: I’ll track how many times I snooze my alarm and when I finish my morning routine.
• Attainable: My schedule allows me to go to sleep early , so I can still maintain at least eight hours of sleep.
• Relevant: I feel rushed trying to get to work each day. Developing better sleep hygiene would help me feel calm.
• Time-bound: In four weeks, I want to wake up two hours earlier than when I usually wake up now.

10. SMART goal of learning French

• Specific: I want to learn how to have conversations in French to better communicate with my fiancée’s relatives.
• Measurable: I’ll use a daily language-learning app to hold me accountable and track my progress.
• Attainable: I know French speakers that I can practice with.
• Relevant: I can’t communicate with my in-laws very well now since they only speak French, and I’d like to deepen our relationship.
• Time-bound: I want to be able to hold a conversation in French in a year, in time for my wedding day.

Some people struggle with goal setting , and that’s okay. Take comfort in knowing this is a skill you can grow. Your first goal might not be detailed enough, or your measurement system may prove inadequate. Even an objective that doesn’t meet all the SMART criteria is still a learning opportunity.

Each time you set a goal, you’ll learn what practices work best for you and which ones to avoid.

Here are eight tips for using the SMART goal-setting framework:

• Keep it simple: You may struggle to make large-scale or long-term goals specific enough to fit into this framework. For example, a career change or lifestyle shift may be too nebulous to tackle all at once. If your goals feel too big, break them into more achievable short-term goals to keep you moving forward.
• Treat yourself: Sometimes, you’ll need more than just the satisfaction of a job well done. Reward yourself as you reach milestones, giving you something to look forward to.
• Goals aren’t one-size-fits-all: The same metrics, time constraints, and motivations may not work for every goal you set. Welcome a different approach for work, personal, and health goals .
• Ask yourself why: Before you set off on any significant goal, take time to introspect. If your Relevant statement is “because I want to” or “because I should,” step back and reevaluate. Determine what you hope to gain, and you’ll learn how to better motivate yourself .
• Know your limits: To set attainable goals, make sure they fit your abilities and values. If a task is far outside your range of capabilities, it might be a good idea to set smaller goals along the way. 
• Write it down: Ambitions won’t become a reality if they stay in your head. Writing out each of the SMART statements reminds you of why you’re working so hard. In addition, write out your time frame in a calendar or planner to track progress and minimize procrastination.
• Stay flexible: No plan is perfect. It may become evident that your initial trajectory won’t lead to a successful outcome, and staying the course would only mean wasted effort. Don’t be afraid to adjust or reset your action plan if things aren’t working out.
• Learn from setbacks: Obstacles provide an opportunity to learn and grow. Take time to evaluate what went wrong so you can become even more effective. But know when to move on. Once you’ve learned from your struggle, don’t continue to dwell on it.

Setting SMART goals is the first step to reaching them

Hopefully these SMART goal examples for work and life have inspired you to try setting some goals of your own. After all, measuring your goals provides a clear path to achieving them. It’s hard to gauge progress without metrics. If you can’t tell whether you’re on the right track, you won’t know if and when you need to course-correct.

Closely tracking your goals also helps you manage your energy . They can show you when you’re tired and need a break or when your motivation typically spikes.

SMART objectives support your future self. Just remember: all progress is progress. If you’re struggling to measure something abstract, such as being kinder to those around you, that’s normal. Regularly check in with yourself to see if you feel like you’ve grown, and be proud of yourself for trying.

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Madeline Miles

Madeline is a writer, communicator, and storyteller who is passionate about using words to help drive positive change. She holds a bachelor's in English Creative Writing and Communication Studies and lives in Denver, Colorado. In her spare time, she's usually somewhere outside (preferably in the mountains) — and enjoys poetry and fiction.

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5 Dos and Don'ts When Making a SMART Goal [+Examples]

Published: June 09, 2023

Every year I create vague New Year's resolutions, but this year I decided to try something different.

Using the SMART goal framework (specific, measurable, attainable, relevant, and time-bound), I reworded my 2023 goal from "read more books" to "read two books per month to hit my goal of reading 24 before the end of the year."

The SMART framework is an effective strategy for creating more specific and attainable goals. Plus, it provides benchmarks against which you can measure your progress — if you have a larger, more daunting goal, smaller steps can help you remain motivated.

Here, let's explore what SMART goals are, why they're important, and how to make your own.

• What are SMART Goals?
• Why Are SMART Goals Important?

SMART Goal Examples

• How to Make a SMART Goal

Download this Template for Free

In the working world, the influence of SMART goals continues to grow. The reason why successful marketing teams always hit their numbers is that they also set SMART goals. Use the template above to follow along and create your own SMART goals.

What are SMART goals?

SMART goals are concrete targets that you aim to hit over a certain period. These goals should be carefully drafted by a manager and their direct report to set them up for success. "SMART" is an acronym that describes the most important characteristics of each goal.

"SMART" stands for "specific," "measurable," "attainable," "relevant," and "time-bound." Each SMART goal should have these five characteristics to ensure the goal can be reached and benefits the employee. Find out what each characteristic means below, and how to write a SMART goal that exemplifies them.

Free SMART Goal Template

A free template to help you create S.M.A.R.T. goals for marketing campaign success.

• Set your goals
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• Evaluate your success

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SMART Goal Acronym

Most trace the SMART acronym back to a 1981 paper by George Doran, " There’s a S.M.A.R.T. way to write management goals and objectives ." His colleagues Arthur Miller and James Cunningham are also credited for their work on this paper.

The "Objectives" section of this paper asks "How do you write meaningful objectives?" Then goes on to define the SMART acronym as the following:

• Specific — target a specific area for improvement.
• Measurable — quantify or at least suggest an indicator of progress.
• Assignable — specify who will do it.
• Realistic — state what results can realistically be achieved, given available resources.
• Time-related — specify when the result(s) can be achieved.

The meaning of each letter in this acronym can shift based on the user and how they want to apply this framework to their business. You can see the most popular terms and their best-known alternatives below:

Image Source

The paper also says that not every goal will need to meet all five criteria. Instead, the goal was to use this acronym to create a benchmark for management excellence.

But today, the SMART acronym usually looks like this:

SMART goals are:

This framework continues to be useful because it's easy to remember and can help streamline the goal-setting process.

Let's talk more about each part of the SMART acronym and how you can apply this as you create measurable goals for yourself and your team.

S — Specific

Specific goals are clear and include precise details. Specificity makes your goal easy to understand and carry out.

To check if your goal is specific, ask more than one person to review your goal and rephrase what you are trying to do. If your proofreaders come up with more than one idea of your final goal, it isn't specific enough.

M — Measurable

Measurable goals are targets that you can calculate and track over time. Goals that include a set measurement or metric are more concrete than anecdotal goals or plans based on someone’s opinion.

Measurable goals give you and your team a chance to track progress toward a goal and make changes over time. It also gives you a clear and specific picture of success.

To figure out how to make your goal measurable, look closely at your ultimate goal. Ask yourself:

• How can we control this goal?
• Is this goal clear and actionable?
• Is there anything subjective about this goal?

Then, choose the metrics that most directly connect to your final goal. If you're not sure which metrics to choose, this guide to KPIs can help you get started.

A — Attainable

Attainable goals are challenging but achievable. This aspect of goal-setting should consider the unique qualities of your team well as the problems and blockers you work on together.

To set ambitious but attainable goals, start by thinking big . Create a list where you imagine the best possible outcomes. Take a break for a day or two, then come back and edit your list with every question, challenge, and critique you can think of.

Goals that are too easy to meet won't motivate your team or lead to growth. But goals that are unrealistic can demoralize your team and strain resources. It's important to find the right balance.

R — Relevant

Relevant goals support the mission, vision, and priorities of your business.

To make sure your SMART goals connect to your business goals, start the goal and objective-setting process with a quick review.

Read through your company's mission and vision statements , or print and post them on the wall in a shared space. Then review quarterly business reports, recent memos, or any recent communication about business goals. This will mean you start the process with what's relevant at the top of your mind.

After you draft your SMART goals, do another quick scan of these documents and review your goals for relevance.

It's easy to get excited about a new idea, even if it doesn't align with company priorities. But the best ideas will support your most essential business goals.

T — Time-Bound

Time-bound goals have a specific deadline or timeframe. Adding a time constraint to your goal creates a sense of urgency.

Urgency combines importance with a need for action. This is sometimes because there's a fear of consequences. Other times employees feel it because they're eager to prepare for the future or meet an exciting goal.

Time constraints are important to your goal-setting process. This is because tasks that are time-sensitive often feel more important than tasks without a timeframe attached. This means that, no matter how essential a project is, it will drop in priority without a deadline.

Luckily, it's easy to create a feeling of urgency. Just add a realistic timeframe to your goal . Time-bound goals also set clear expectations for stakeholders, which improves communication.

Why are SMART goals important?

SMART goals are important to set as they:

• Help you work with clear intentions, not broad or vague goals
• Provide a method to gauge your success by setting benchmarks to meet
• Give sensible objectives that are realistic and achievable
• Cut out unnecessary or irrelevant work that could take away from what’s important
• Set a clear beginning and end to adhere to in reaching your goals

When you make goals that are specific, measurable, attainable, relevant, and time-bound, you're increasing your odds for success by verifying that the goal is achievable, identifying the metrics that define success, and creating a roadmap to reach those metrics.

If your goals are abstract, if you don't know what it will take to achieve success, or if you don't give yourself a deadline to complete steps, you may lose focus and fall short of what you want to accomplish.

Do SMART goals actually work?

In short — yes, if done correctly .

For instance, one study found 76% of participants who wrote down their goals, made a list of goal-driven actions, and provided weekly progress reports to a friend achieved their goals — which is 33% higher than those with unwritten goals.

Additionally, I polled roughly 300 participants in the U.S. and found 52% believe SMART goals help them achieve their goals more often than if they didn't use a SMART framework.

Setting unrealistic goals and trying to measure them without consideration of previous performance, overly short time frames, or including too many variables will lead you off course.

However, these goals work only if formulated properly and if they take into account the motive and cadence of those working on them. Additionally, your SMART goals can only succeed when the employees working towards them have the means to achieve them.

Benefits of SMART Goals

Offer focus and clarity.

The process of goal completion is often more complicated than it seems. Distractions, side tasks, and other projects can all steer you away from completing your projects.

But SMART goals improve focus because they simplify your to-do list of tasks. At the same time, they offer an immediate reminder of why those specific tasks are important.

Boost Motivation

It's not unusual to experience stress or overwhelm in the workplace. One contributor is often a lack of clear goals. And that combination can make a serious impact on your motivation.

But a SMART goal can boost energy, improve direction, and motivate you and your team because:

• It gets everyone more involved in the process
• It helps employees understand why their work is important
• It offers a new challenge and direction for people who are feeling stuck

Improve Accountability

Fear of failure often stops people from doing their best work. To avoid this stressor, you might avoid making a commitment in the workplace.

But accountability is an essential for high-growth teams. It helps you and your team engage, take ownership of their work, and take responsibility for progress.

SMART goals improve accountability because they give teams and managers a simple way to track progress toward shared objectives. This makes it easier for teams to understand the learning, coaching, and feedback they need to optimize performance.

SMART goals also help teams manage and plan their time more effectively. They make it easier to prioritize tasks too.

Strengthen Communication

According to 2023 data from Project.co , 68% of businesspeople have wasted time due to communication issues. And only 7% of businesses rate their communication as "excellent." Clearly, effective communication is both difficult and essential to any business.

SMART goals help with effective communication. This is because they're goals that multiple coworkers, teams, and departments can quickly understand. This improves knowledge-sharing, collaborative efforts, and communication.

Help Manage Resources

Proper resource management can reduce costs, make processes more efficient, and increase productivity. But managing resources is tough.

Put simply, a business is a group of people, each with distinct knowledge and experience, working toward individual goals. These individual goals eventually come together to meet common goals, but in the process, things can get a little wonky.

But SMART goals are great for resource management. This is because they offer a structure that makes it easier for teams to see where a process is creating blocks or challenges. This helps teams understand when priorities and resources are out of sync. It also creates a shared purpose that can inspire people to make necessary but difficult changes.

Increase Innovation

Innovation is a process that combines creativity and problem-solving skills to get original ideas. You may have heard the common belief says that creativity requires a lack of boundaries. And some critiques of SMART goals say that they can have negative impacts if goal-setting is too rigid or narrowly defined.

But there's extensive data, including this research from Harvard Business Review , that says constraints often positively impact innovation. SMART goals boost innovation because they create motivational challenges. The motivation comes in part from the constraints teams need to work within.

Enhance Performance

For managers, SMART goals offer a useful framework for improving employee performance. They make progress toward project goals clear. This goal-setting framework can also apply to long-term personal goals for each member of your team.

For individuals, SMART goals can make it easier to balance and track work projects. They can boost performance because they help you:

• Measure progress
• Identify strengths and weaknesses
• Build positive momentum

Setting and working toward SMART goals can also help you develop new behaviors that can improve performance.

Let’s take a look at some realistic examples of SMART goals to paint a clearer picture of what they are.

• Blog Traffic Goal
• Facebook Video Views Goal
• Email Subscription Goal
• Webinar Sign-Up Goal
• Landing Page Performance Goal
• Link-Building Strategy Goal
• Reduce Churn Rate Goal
• Brand Affinity Goal
• Podcast Listener Count Goal
• In-Person Event Attendee Goal

1. Blog Traffic Goal

• Specific : I want to boost our blog's traffic by increasing our weekly publishing frequency from five to eight times a week. Our two bloggers will increase their workload from writing two posts a week to three posts a week, and our editor will increase her workload from writing one post a week to two posts a week.
• Measurable : Our goal is an 8% increase in traffic.
• Attainable : Our blog traffic increased by 5% last month when we increased our weekly publishing frequency from three to five times a week.
• Relevant : By increasing blog traffic, we'll boost brand awareness and generate more leads, giving sales more opportunities to close.
• Time-Bound : End of this month.
• SMART Goal : At the end of this month, our blog will see an 8% lift in traffic by increasing our weekly publishing frequency from five posts per week to eight posts per week.

2. Facebook Video Views Goal

• Specific: I want to boost our average views per native video by cutting our video content mix from eight topics to our five most popular topics.
• Measurable: Our goal is a 25% increase in views.
• Attainable: When we cut down our video content mix on Facebook from 10 topics to our eight most popular topics, our average views per native video increased by 20%.
• Relevant: By increasing average views per native video on Facebook, we'll boost our social media following and brand awareness, reaching more potential customers with our video content.
• Time-Bound: In six months.
• SMART Goal: In six months, we'll see a 25% increase in average video views per native video on Facebook by cutting our video content mix from eight topics to our five most popular topics.

3. Email Subscription Goal

• Specific: I want to boost the number of email blog subscribers by increasing our Facebook advertising budget on blog posts that historically acquire the most email subscribers.
• Measurable: Our goal is a 50% increase in subscribers.
• Attainable: Since we started using this tactic three months ago, our email blog subscriptions have increased by 40%.
• Relevant: By increasing the number of email blog subscribers, our blog will drive more traffic, boost brand awareness, and drive more leads to our sales team.
• Time-Bound: In three months.
• SMART Goal: In three months, we'll see a 50% increase in the number of email blog subscribers by increasing our Facebook advertising budget on posts that historically acquire the most blog subscribers.

4. Webinar Sign-Up Goal

• Specific: I want to increase the number of sign-ups for our Facebook Messenger webinar by promoting it through social, email, our blog, and Facebook Messenger.
• Measurable: Our goal is a 15% increase in sign-ups.
• Attainable: Our last Facebook Messenger webinar saw a 10% increase in sign-ups when we only promoted it through social, email, and our blog.
• Relevant: When our webinars generate more leads, sales have more opportunities to close.
• Time-Bound: By June 1, the day of the webinar.
• SMART Goal: By June 1, the day of our webinar, we'll see a 15% increase in sign-ups by promoting it through social, email, our blog, and Facebook Messenger.

5. Landing Page Performance Goal

• Specific: I want our landing pages to generate more leads by switching from a one-column form to a two-column form.
• Measurable: My goal is a 30% increase in lead generation.
• Attainable: When we A/B tested our traditional one-column form versus a two-column form on our highest-traffic landing pages, we discovered that two-column forms convert 27% better than our traditional one-column forms, at a 99% significance level.
• Relevant: If we generate more content leads, sales can close more customers.
• Time-Bound: One year from now.
• SMART Goal: One year from now, our landing pages will generate 30% more leads by switching their forms from one column to two columns.

6. Link-Building Strategy Goal

• Specific: I want to increase our website's organic traffic by developing a link-building strategy that gets other publishers to link to our website. This increases our ranking in search engine results, allowing us to generate more organic traffic.
• Measurable: Our goal is 40 backlinks to our company homepage.
• Attainable: According to our SEO analysis tool , there are currently 500 low-quality links directing to our homepage from elsewhere on the internet. Given the number of partnerships we currently have with other businesses, and that we generate 10 new inbound links per month without any outreach on our part, an additional 40 inbound links from a single link-building campaign is a significant but feasible target.
• Relevant: Organic traffic is our top source of new leads, and backlinks are one of the biggest ranking factors on search engines like Google. If we build links from high-quality publications, our organic ranking increases, boosting our traffic and leads as a result.
• Time-Bound: Four months from now.
• SMART Goal: Over the next four months, I will build 40 additional backlinks that direct to www.ourcompany.com. To do so, I will collaborate with Ellie and Andrew from our PR department to connect with publishers and develop an effective outreach strategy.

7. Reducing Churn Rate Goal

• Specific: I want to reduce customer churn by 5% for my company because every customer loss is a reflection of our service’s quality and perception.
• Measurable: Contact 30 at-risk customers per week and provide customer support daily for five new customers during their onboarding process.
• Attainable: Our product offering has just improved and we have the means to invest more into our customer support team, and could potentially have five at-risk customers to upscale monthly.
• Relevant: We can set up a customer knowledge base to track customers’ progression in the buyer’s journey and prevent churn by contacting them before they lose interest.
• Time-Bound: In 24 weeks.
• SMART Goal: In 24 weeks, I will reduce the churn rate by 5% for my company. To do so, we will contact 30 at-risk customers per week and provide/invest in customer support to assist five new customers during onboarding daily and track their progress through a customer knowledge base.

8. Brand Affinity Goal

• Specific: I want to increase our podcast listener count as we are trying to establish ourselves as thought leaders in our market.
• Measurable: A 40% increase in listeners is our goal.
• Attainable: We can increase our current budget and level our podcaster’s cadence, to have the means to hold insightful conversations for our listeners to tune into.
• Relevant: We created a podcast and have dedicated a team to source interesting guests, sound mixing, and eye-catching thumbnails to get it started.
• Time-Bound: In four months.
• SMART Goal: In four months, we'll see a 40% increase in average listener count in Apple Podcasts by providing our team the budget and cadence to make insightful podcasts with quality sound mixing and eye-catching thumbnails.

9. Podcast Listener Count Goal

• Specific : I want to boost our podcast's listener count by promoting our podcast across social channels. We will post four quotes related to new podcast episodes throughout the month on our Twitter account, and we will post six short videos of our podcast conversations with guests on our Instagram account throughout the month.
• Measurable : Our goal is a 20% increase in podcast listeners.
• Attainable : Our podcast listener count increased by 5% last month when we published two short videos of our podcast conversation on Instagram.
• Relevant : By increasing podcast listener count, we'll boost brand awareness and generate more leads, giving sales more opportunities to close.
• SMART Goal : At the end of this month, our podcast will see a 20% increase in listeners by increasing our social media promotions from two Instagram posts to four Twitter posts and six Instagram posts.

10. In-Person Event Attendee Goal

• Specific : I want to boost attendance at our upcoming in-person event by 50% by sending out three email reminders to our subscriber lists each week before the event.
• Measurable : Our goal is a 50% increase in attendees.
• Attainable : Our attendee number increased by 20% last year when we sent out one email reminder to our subscriber lists.
• Relevant : By increasing attendee count, we'll increase brand loyalty by providing value to our existing customers, and generate more leads.
• Time-Bound : August 30.
• SMART Goal : By the time of our event on August 30th, our attendee number will increase by 50% from where it's at now (250 attendees), by sending out three email reminders to our subscriber lists.

Now that you’ve seen examples of SMART goals, let’s dive into how to make your own.

How To Make a SMART Goal

• Use specific wording.
• Include measurable goals.
• Aim for realistically attainable goals.
• Pick relevant goals that relate to your business.
• Make goals time-bound by including a timeframe and deadline information.

1. Use specific wording.

When writing SMART goals , keep in mind that they are "specific" in that there's a hard and fast destination the employee is trying to reach. "Get better at my job," isn't a SMART goal because it isn't specific. Instead, ask yourself: What are you getting better at? How much better do you want to get?

If you're a marketing professional, your job probably revolves around key performance indicators or KPIs. Therefore, you might choose a particular KPI or metric that you want to improve on — like visitors, leads, or customers. You should also identify the team members working toward this goal, the resources they have, and their plan of action.

In practice, a specific SMART goal might say, "Clifford and Braden will increase the blog's traffic from email ..." You know exactly who's involved and what you're trying to improve on.

Common SMART Goal Mistake: Vagueness

While you may need to keep some goals more open-ended, you should avoid vagueness that could confuse your team later on. For example, instead of saying, "Clifford will boost email marketing experiences," say "Clifford will boost email marketing click rates by 10%."

2. Include measurable goals.

SMART goals should be "measurable" in that you can track and quantify the goal's progress. "Increase the blog's traffic from email," by itself, isn't a SMART goal because you can't measure the increase. Instead, ask yourself: How much email marketing traffic should you strive for?

If you want to gauge your team's progress, you need to quantify your goals, like achieving an X-percentage increase in visitors, leads, or customers.

Let's build on the SMART goal we started above. Now, our measurable SMART goal might say, "Clifford and Braden will increase the blog's traffic from email by 25% more sessions per month ... " You know what you're increasing, and by how much.

Common SMART Goal Mistake: No KPIs

This is in the same light of avoiding vagueness. While you might need qualitative or open-ended evidence to prove your success, you should still come up with a quantifiable KPI. For example, instead of saying, "Customer service will improve customer happiness," say, "We want the average call satisfaction score from customers to be a seven out of ten or higher."

3. Aim for realistically attainable goals.

An "attainable" SMART goal considers the employee's ability to achieve it. Make sure that X-percentage increase is rooted in reality. If your blog traffic increased by 5% last month, try to increase it by 8-10% this month, rather than a lofty 25%.

It's crucial to base your goals on your own analytics, not industry benchmarks, or else you might bite off more than you can chew. So, let's add some "attainability" to the SMART goal we created earlier in this blog post: "Clifford and Braden will increase the blog's traffic from email by 8-10% more sessions per month ... " This way, you're not setting yourself up to fail.

Common SMART Goal Mistake: Unattainable Goals

Yes. You should always aim to improve. But reaching for completely unattainable goals may knock you off course and make it harder to track progress. Rather than saying, "We want to make 10,000% of what we made in 2022," consider something more attainable, like, "We want to increase sales by 150% this year," or "We have a quarterly goal to reach a 20% year-over-year sales increase."

4. Pick relevant goals that relate to your business.

SMART goals that are "relevant" relate to your company's overall business goals and account for current trends in your industry. For instance, will growing your traffic from email lead to more revenue? And, is it actually possible for you to significantly boost your blog's email traffic given your current email marketing campaigns?

If you're aware of these factors, you’re more likely to set goals that benefit your company — not just you or your department.

So, what does that do to our SMART goal? It might encourage you to adjust the metric you're using to track the goal's progress. For example, maybe your business has historically relied on organic traffic for generating leads and revenue, and research suggests you can generate more qualified leads this way.

Our SMART goal might instead say, "Clifford and Braden will increase the blog's organic traffic by 8-10% more sessions per month." This way, your traffic increase is aligned with the business's revenue stream.

Common SMART Goal Mistake: Losing Sight of the Company

When your company is doing well, it can be easy to say you want to pivot or grow in another direction. While companies can successfully do this, you don't want your team to lose sight of how the core of your business works.

Rather than saying, "We want to start a new B2B business on top of our B2C business," say something like, "We want to continue increasing B2C sales while researching the impact our products could have on the B2B space in the next year."

5. Make goals time-bound by including a timeframe and deadline information.

A "time-bound" SMART goal keeps you on schedule. Improving on a goal is great, but not if it takes too long. Attaching deadlines to your goals puts a healthy dose of pressure on your team to accomplish them. This helps you make consistent and significant progress in the long term.

For example, which would you prefer: increasing organic traffic by 5% every month, leading to a 30-35% increase in half a year? Or trying to increase traffic by 15% with no deadline and achieving that goal in the same timeframe? If you picked the former, you're right.

So, what does our SMART goal look like once we bound it to a timeframe? "Over the next three months, Clifford and Braden will work to increase the blog's organic traffic by 8-10%, reaching a total of 50,000 organic sessions by the end of August."

Common SMART Goal Mistake: No Time Frame

Having no timeframe or a really broad span of time noted in your goal will cause the effort to get reprioritized or make it hard for you to see if your team is on track. Rather than saying. "This year, we want to launch a major campaign," say, "In quarter one, we will focus on campaign production in order to launch the campaign in quarter two."

Make Your SMART Goals SMART-er

Now that you know what a SMART goal is, why it's important, and the framework to create one, it's time to put that information into practice. Whether you're setting goals for a personal achievement or as part of hitting important marketing milestones, it's good to start with what you want to achieve and then reverse-engineer it into a concrete SMART goal.

Editor's note: This post was originally published in December 2019 and has been updated for comprehensiveness.

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A free template to help you create SMART goals for marketing campaign success.

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How to Set Smart Business Goals for Your Small Business

Colette Broomhead

8 min. read

Updated October 29, 2023

There’s nothing like the start of a new year to get us all goal setting like crazy. I don’t know about you, but I can count the number of New Year’s Resolutions that I’ve made and actually kept past January on the fingers of, well, one finger!

So why is it that we find goals so exciting to make, but so difficult to actually achieve?

Well, there are a number of reasons but mostly, it’s because the goals we set just aren’t smart .

• What is a SMART goal?

Yep, you’ve guessed it, this is another of those business acronyms that we all love so much. In a nutshell, your business goals should be:

Let’s break that down so you’re ready to set the smartest of SMART goals for your business this year.

• How to make your business goals specific

It’s easy to say things like “this year, I’m going to increase my revenue,” or “I’m going to build a following on Facebook.”

Perhaps you’re after more website traffic or you want to grow brand visibility. These are all worthy aspirations to have for your business, but they’re not specific.

How will you know when you’ve achieved them?

So let’s take another look, but this time our goals will be a little more defined:

• “I’m going to increase my revenue by 20 percent” would work, or “my revenue goal for 2020 is $100,000.”
• “I’m going to build a following of 5,000 likes on my Facebook page.”
• “I’m going to increase my website traffic to 5000 per month.”

See what a difference that makes?

Of course, plucking numbers from nowhere may seem more specific but is no more helpful unless the goals you choose are relevant to your current business performance and forecasts.

For example, if your current Facebook likes are at 1000 and your rate of growth is 50 new likes per month, then it would be feasible to set a goal of building your following to 5000 over the next six months. This stretches you, by exceeding your current rate of growth but isn’t an impossible target to achieve.

When your goals are specific, you know what success looks like and can measure it.

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• How to make your business goals measurable

Speaking of measuring it, there is no point in setting goals if you’re not able to track your progress and review your results. If you’ve made your targets specific, then you’ll already have given yourself some clear measurables, but the real skill comes in identifying the not so obvious metrics which help you to spot problem areas in your strategy and to improve them.

Let’s look at one of our examples again:

• Goal: Increase my website traffic to 5000 views per month
• Metric: Monthly views

So there we have a specific goal and a pretty obvious metric.

This metric will tell you if you have hit your goal or not, but you can also set smaller milestones which will allow you to track your progress—maybe you look at your website performance once a week so you get a sense of whether you’re heading in the right direction. This helps you to identify problems along the way so that you can tweak your strategy accordingly.

What else could you measure to help you monitor your progress?

How about monthly traffic by channel? That is to say, looking at the different places your traffic comes from, such as social media, search and so on.

By breaking down our metrics even further, we can see which channels are performing well and those which are falling short of our target and in need of some further development.

Another great advantage of setting measurable goals is that it keeps us focused on measuring the right things and stops us from becoming obsessed with those vanity metrics that we all love so much, but which often have very little to do with our actual business goals!

Lastly, when it comes to setting measurable goals, you need to know how to measure them. Make sure you have tools in place such as Google Analytics, which will allow you to view your data quickly and easily. The last thing you want is to waste time each month in manually measuring your results.

• How to make your business goals achievable

Your business goals and your business vision should be aligned, but they aren’t necessarily the same—especially when you’re just starting out.

Your dream may be to build a multi-million dollar company with global reach and impact; the reality for this year is probably going to be quite different.

Challenge yourself, but don’t set yourself up to fail by creating goals which are so out of reach, you have no hope of achieving them. Nothing is more demoralizing, and it will make you more likely to quit before you’ve even started.

How do you know what’s achievable? That can be tricky when your business is still new and you don’t have previous results to look back on. It’s not impossible though and your “aim” will get better with time.

If you don’t have past performance to use as a compass then use the information that you do have. Spend time researching your industry and doing a market analysis . You could also conduct a SWOT analysis which focuses on your current Strengths, Weaknesses, Opportunities, and Threats. The more research you can use to inform your decision making, the more accurate your goal setting is likely to be.

Stretch and comfort

This may sound spookily like the tagline for an underwear commercial, but I promise I’m still talking about your business goals!

You see, there are arguments to say that SMART goals don’t allow for stretching and challenging yourself and honestly, I disagree. Why not set your “comfort” goals (those which you feel pretty confident about) and alongside those you can also set yourself some stretch targets which may feel scarier but will push you to be innovative and focused.

• How to make your business goals relevant

Remember those vanity metrics that I mentioned earlier on? Well, those are the types of shiny object goals that can sometimes blind us to what’s really important in our business.

There is one very useful question you can ask yourself for each of your business goals in order to discover if it’s truly relevant or just something you think you “ought” to be going, something everyone else is doing or just something that will make you feel good about yourself.

That question is  “why?”

Let’s look again at that goal to increase Facebook likes.

So before it gets added to our official business goals, we’ll consider why we want to grow our Facebook following:

• “Because it shows my business is popular, right?”
• “Because XYZ have a trillion likes and I want to be more like them.”
• “Because I like spending time on Facebook!”

I could go on, but you see where I’m going with this. None of these reasons are relevant to your overall business purpose and vision, are they?

So, how about:

• “Because I want to increase my brand visibility on Facebook.”
• “My ideal clients mainly use Facebook so I want to increase my reach there.”
• “Community building is a key focus this year and Facebook is a great place to do that.”

Aha! Now these seem like more strategic and business-focused reasons to include increasing Facebook likes as a goal.

• How to make your business goals time-based

Well, this is the easy part (although still a part that gets missed all too often!). You know what goals you want to achieve, how you’re going to measure them and why they’re important to your business. Now, you just need to add a timescale.

Are you going to increase your Facebook likes by 5000 per month or per year?

As you can imagine, this is a pretty vital distinction to make! Not only does adding a timescale make your goals more specific and measurable, but it also helps when it comes to planning your time and creating your strategy.

Give your goals timescales, but also remember to set milestones too. This will allow you monitor your progress and review your strategy where necessary.

• Why SMART goals are just the start

So now you know how to create goals for your business that will get you off to the perfect start this year. Hurrah!

What happens next is up to you. You can do what we all do so often and let those goals gather dust for the rest of the year, lost and forgotten.

Or,  you can use them to shape your planning, to align all your business activities and manage your time. That’s what goals are meant for.

Your next step is to plan how  you will achieve them, to create lists of projects and tasks that will need to be completed and to break down your year into quarters, months, weeks—and yes, even days.

But that’s a whole different post!

Colette Broomhead is a startup strategist and helps people who want to quit their 9 to 5 and create an online business doing what they love. That's exactly what she did after a 13 year corporate career, working in marketing and CRM for a FTSE30 company.

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5 Tips for Setting SMART Goals in Your Business Plan

Give your business goals clarity, structure and guidelines.

Table of Contents

Goals and dreams have crucial differences. Dreams are wishes and fantasies; for example, many of us long to be rich, famous, more successful, happier and healthier. In contrast, goals put your dreams on a deadline and require actionable steps toward achievement. 

As with personal goals, you have a greater chance of achieving business goals when you work within a structure that sets you up for success. We’ll explore the SMART goals system and how you can apply this goal-achievement method to your business. 

What are SMART goals?

SMART is an acronym for specific, measurable, attainable, relevant and time-based. The SMART goals framework is a way to stay on target and achieve your goals more systematically. 

The process includes the following components:

• Making your goal specific
• Quantifying your goal 
• Ensuring your goal is attainable, reasonable and realistic
• Hitching your goal to a deadline

An example of a SMART goal is to add 600 Instagram followers within 90 days.

How to incorporate SMART goals into your business plan

Here’s a look at each SMART goal element, along with implementation examples you can apply to your business. 

1. Make goals specific.

A specific goal clearly states what will be achieved, by whom, where and when (and sometimes why).

For example, let’s say you’re a wedding planner. Here’s how a non-SMART goal compares with a SMART goal in specificity: 

• Non-SMART goal: Market my business in Toronto.
• SMART goal : Start a monthly networking group for women on event planning in Toronto. Set a monthly attendance goal of 20 women, with two attendees per month signing up for my “How to plan your wedding without stress” workshop.

2. Make goals measurable.

Measuring your goal means evaluating the results and the milestones you must hit on the way. When you measure, you assess if you’re on the right track to achieve your goal by asking these questions:

For example, let’s say your goal is to increase sales to $96,000 per year. To measure your goal, you could take the following actions:

• Set a milestone target of $8,000 in sales each month. 
• Create a process that focuses on achieving $8,000 per month (adding up to $96,000 for the year). 
• Check your sales totals monthly to evaluate if you’re reaching your goal. 

Measuring draws your focus, helping you boost your odds of achieving your goal. One good way to measure is to have a dashboard arranged by month. For example, you could use a chart like this:

3. Make goals attainable.

Ensure that your goals are achievable. If you believe you can reach the goal, you’ll be more likely to do so. Setting unreachable goals is a mistake because you’re setting yourself up for failure. 

Setting attainable goals is also essential for team goal setting and can boost employee engagement . If you set unrealistic goals for your team, your team members won’t fully engage in the project. They need to be fully on board for the project to succeed. Everyone on the team should share in the goal setting so they own the goal and know it’s attainable. 

4. Make goals relevant.

Goals tend to fall into two categories: short-term and long-term. It’s essential to understand how both goal types fit your organizational or personal vision, mission and purpose.

It’s tempting to set a goal because it’s easy or sounds great, only to find out later that it is of no long-term importance to what you want to achieve as an individual or an organization.

5. Make goals time-based.

Setting a deadline attaches a time frame to your goals. A deadline can be an excellent motivator. For example, let’s say you want to run a marathon in a year. A time-based goal would look something like this:

Set up a system to get yourself marathon-ready in a year.

• Run twice a week for three months, gradually increasing your distance.
• Run three times a week for three months, gradually increasing your distance.
• Be ready for a half-marathon by the six-month mark. 
• Increase your frequency and distance over the next six months. 
• Be ready for the marathon in 12 months. 

Time-based goals help you avoid procrastination because your process offers incentives as you meet smaller achievements along the way. 

Why use SMART goals?

SMART goals allow you to chart a course and stay organized when reaching personal or professional goals. You’re more likely to succeed because you’re less likely to get overwhelmed and abandon your goal entirely. 

In a business setting, particularly, SMART goals provide teams with clarity, structure and guidelines. Here are a few reasons to use SMART goals in business:

• Setting specific goals provides accountability. Accountability helps ensure goals are achieved. For example, if your goal involves reducing customer complaints by a specific amount, your customer service manager should be the point person for the initiative and have some accountability for the goal’s success.
• Measurable goals help you refine strategies. When your goals are measurable, you can gauge your success — or how close you came to it. Tracking metrics and key performance indicators allows you to compare the efficacy of various strategies and use only the most successful ones in the future.
• Achievable goals boost morale. When you set achievable goals, employee morale is raised and your team is less likely to experience employee burnout and frustration. Employees are set up for success, helping you build an empowered employee culture .
• Relevant goals propel company growth. Goals are useless if they don’t contribute to overall business success. Find goals that help move the organization forward. Relevant goals can include meeting financial metrics, like increased profitability, and more general goals, like reducing business expenses , limiting waste and increasing recycling.
• Time-based goals provide accountability and urgency. Goals with deadlines are extremely motivating. A timetable brings a goal to life. Achieving time-based goals allows you to set new goals after your initial goals are met.

With SMART goals, you and your team know what success entails and can measure it within a project’s framework. Everyone knows the steps they must take to achieve their goals. With ambiguity gone and a direction mapped, SMART goals set up your team for success.  

How to identify and reach your goals

It’s crucial to set a goal that matches your personal or professional vision. After you set the goal, focus on a process that makes your goal achievable. Here are some steps to follow.

1. Identify your goal.

If you are unable to set a SMART goal, it’s usually because you need to clarify exactly what you want to accomplish within a set period. It’s inadvisable to skip the process of SMART goal setting and just “go for it.” You have a greater chance of success when you analyze your goals and match them to your vision.

To save time, prevent disappointment and avoid costly mistakes, perform the following exercise when you implement SMART goals.

What are your goals? Writing down your goals helps to clarify your thinking. Can you stretch yourself both personally and professionally by setting three goals in each area.

2. Determine what is reasonable. 

Because SMART goals are attainable and time-based, you must ensure you set a reasonable goal. For example, if your goal is to increase sales by 30 percent in a year but you have been successful in increasing sales by only 10 percent a year in the past, consider extending the period to two years or reducing the amount to 15 percent for one year. That way, you’re improving on previous years without being overly ambitious.

Also, examine the resources at your disposal. In the previous example, a 30 percent increase in one year might be attainable if you just received a cash infusion that you can put toward marketing expenses. Or, maybe you’ve recently made an acquisition or added to your sales team , making a once-ambitious goal more reasonable.

3. Focus on essential metrics. 

When you’re ensuring that your goals are relevant, specific and measurable, carefully determine which metrics to use. For example, you may want a better digital marketing return on investment (ROI) from your social media marketing . In this case, follower counts and engagement levels (likes, shares, comments) are appropriate metrics. If you have a relatively small number of followers, you may want to focus on follower counts. But if you have many followers who don’t contribute to sales, you should focus on engagement metrics.

It’s not enough to mindlessly pursue your goal; you must keep the overall business benefit in mind. In the previous example, if you wanted to grow your followers on social media, you could buy followers and seemingly accomplish that goal. However, this would not help you boost your social media marketing ROI, because most of those people would not engage with your company or become paying customers.

4. Identify and implement tactics to meet your goal.

Once you’ve set a goal, develop a system to achieve it. For example, if you want to write a book in one year and you’re not an author, you may feel overwhelmed. 

Instead, try writing 250 words per day. Don’t agonize over what you are writing — just write. At that rate, if you write five days per week (260 days per year), you will have 65,000 words in a year, or approximately a 250-page paperback.

Business goals work the same way. Set the goal, and then find a system to help you reach it. For example, when setting a sales goal, you may want to focus on consistently achieving 10 quotes per month with a 50 percent success rate.

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How to write SMART goals

It’s easier to succeed when you have clearly defined objectives that are based in reality.

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5-second summary

• Teams often fall short of meeting their goals due to a lack of consensus on the definition of success.
• SMART goals use a specific set of criteria to help ensure that objectives are clearly defined and attainable within a certain timeframe.
• Working through each step of creating a SMART goal can reveal instances where priorities and resources are out of alignment.

Meet Jane. She’s a product manager at a mid-sized tech company – let’s call it Techfirm, Inc. Jane has been tasked with increasing usage of Techfirm’s mobile app.

She knows she’ll need all hands on deck to make this happen, but when Jane has set team-wide goals in the past, they’ve quickly fallen off track. Nobody seemed to have a clear understanding of what success should look like; progress wasn’t monitored closely enough, and inevitably, that important objective slipped to the back burner (before toppling off the stove entirely).

That’s why, this time around, Jane plans to leverage SMART goals for setting an action plan and staying the course.

Want to get started right now?

Use our template to define the different components of your SMART goal.

What are SMART goals?

The SMART in SMART goals stands for Specific, Measurable, Achievable, Relevant, and Time-Bound.

Defining these parameters as they pertain to your goal helps ensure that your objectives are attainable within a certain time frame. This approach eliminates generalities and guesswork, sets a clear timeline, and makes it easier to track progress and identify missed milestones.

An example of a SMART-goal statement might look like this: Our goal is to [quantifiable objective] by [timeframe or deadline]. [Key players or teams] will accomplish this goal by [what steps you’ll take to achieve the goal]. Accomplishing this goal will [result or benefit].

Let’s use Jane’s objective to work through each component.

S: Specific

In order for a goal to be effective, it needs to be specific. A specific goal answers questions like:

• What needs to be accomplished?
• Who’s responsible for it?
• What steps need to be taken to achieve it?

Thinking through these questions helps get to the heart of what you’re aiming for. Here’s an example of a specific goal Jane might come up with:

Grow the number of monthly users of Techfirm’s mobile app by optimizing our app-store listing and creating targeted social media campaigns.

M: Measurable

Don’t underestimate the outsized impact of short-term goals

Specificity is a solid start, but quantifying your goals (that is, making sure they’re measurable) makes it easier to track progress and know when you’ve reached the finish line.

Jane and her product team want to grow the number of their mobile app users – but by how much? If they get even one new signup, that’s technically positive growth – so does that mean they’re done? Same goes for their strategy – how many platforms will they advertise on? 

To make this SMART objective more impactful, Jane should incorporate measurable, trackable benchmarks.

Increase the number of monthly users of Techfirm’s mobile app by 1,000 by optimizing our app-store listing and creating targeted social media campaigns for four social media platforms: Facebook, Twitter, Instagram, and LinkedIn.

A: Achievable

This is the point in the process when you give yourself a serious reality check. Goals should be realistic –  not  pedestals from which you inevitably tumble. Ask yourself: is your objective something your team can reasonably accomplish?

Jane might look at her goal and realize that, given her small team and their heavy workload, creating ad campaigns for four social platforms might be biting off more than they can chew. She decides to scale back to the three social networks where she’s most likely to find new clients.

Increase the number of monthly users of Techfirm’s mobile app by 1,000 by optimizing our app-store listing and creating targeted social media campaigns for three social media platforms: Facebook, Twitter, and Instagram.

Safeguarding the achievability of your goal is much easier when you’re the one setting it. However, that’s not always the case. When goals are handed down from elsewhere, make sure to communicate any restraints you may be working under. Even if you can’t shift the end goal, at least you can make your position (and any potential roadblocks) known up-front.

R: Relevant

Here’s where you need to think about the big picture. Why are you setting the goal that you’re setting? Jane knows that the app is a huge driver of customer loyalty, and that an uptick in their app usage could mean big things for the company’s bottom-line revenue goals. Now she revises her statement to reflect that context.

Grow the number of monthly users of Techfirm’s mobile app by 1,000 by optimizing our app-store listing and creating targeted social media campaigns for three social media platforms: Facebook, Twitter, and Instagram. Because mobile users tend to use our product longer, growing our app usage will ultimately increase profitability.

T: Time-bound

To properly measure success, you and your team need to be on the same page about when a goal has been reached. What’s your time horizon? When will the team start creating and implementing the tasks they’ve identified? When will they finish?

SMART goals should have time-related parameters built in, so everybody knows how to stay on track within a designated time frame.

When Jane incorporates those dates, her SMART goal is complete.

Grow the number of monthly users of Techfirm’s mobile app by 1,000 within Q1 of 2022. This will be accomplished by optimizing our app-store listing and creating targeted social media campaigns, which will begin running in February 2022, on three social media platforms: Facebook, Twitter, and Instagram. Since mobile is our primary point of conversion for paid-customer signups, growing our app usage will ultimately increase sales.

Knowing how to set goals using the SMART framework can help you succeed in setting and attaining goals, no matter how large or small.

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How to Set SMART Goals (+ Examples and Templates)

Table of Contents

We all have goals — to be more successful in what we do, to enroll in a university, improve our skills — the list goes on. Goals are what sets thriving people apart from everyone else. 

As Norman Vincent Peale, an advocate of the positive thinking movement, once said:

“All successful people have a goal. No one can get anywhere unless he knows where he wants to go and what he wants to be or do.”

But are your goals always worth pursuing?

Are your goals always even possible to achieve?

Are your goals tangible?

Those are all difficult questions ⁠that often surpass our ability to answer in a straightforward, systematic, and logical way. 

Luckily, I’ll offer simple criteria you can use to determine the value of any goal — they’re called SMART goals. 

In this guide, I’ll also lay out the answers to the following questions:

• What are SMART goals exactly,
• How and when to set SMART goals, and
• When SMART goals are not that smart.

As a bonus, I’ll give you a few SMART goal templates to use in your work and life and touch on how to write SMART goals you’ll stick to.

Let’s get rolling! 

What is a SMART goal?

The acronym SMART stands for 5 characteristics of a goal that you should consider to be able to achieve the goal successfully. Each characteristic is represented by 1 letter in the SMART abbreviation:

• S stands for Specific — specific goals are straightforward, precise, and can be easily defined.
• M stands for Measurable — measurable goals constitute points of reference you can use to assess whether you are successful in progressing toward or reaching the said goal.
• A stands for Attainable — attainable goals are realistic in the sense that you have a reasonable amount of time, money, and skills to reach them.
• R stands for Relevant — relevant goals hold particular importance in your life, the project you’re currently working on, or your business as a whole.
• T stands for Time-bound — time-bound goals “bind” you with a specific time frame you’ll have to work on to call your efforts a success.

In other words, SMART goal setting helps you elaborate your aims and desires — and make an action plan. In fact, setting SMART goals increases the possibility of achieving your goal. 

Interestingly, SMART goals are also known as SMART criteria or SMART objectives, too. But no matter your SMART goals definition, don’t pass on this opportunity to make them part of your routine.

For an illustration of SMART goals, take a look at my example of cutting time for processing data in Excel below:

How to write SMART goals?

By now, you might wonder, “ How do I write a SMART goal and how do I apply this framework to real-life scenarios? ” 

I’m glad you asked!

The application of SMART goals varies. In any case, you can use these criteria to decide whether your current career goals are worth pursuing or if working on particular areas of your personal development would be beneficial enough.

To help you wrap your head around the matter, here are 5 critical steps to follow on your SMART goals journey. Let’s get started!

Step #1: Make goals specific 

Specific goals are well-defined and precise enough so that you won’t steer away from achieving them. 

Let’s take a look at an example. 

If you say that you want to be in marketing, that’s a nonspecific goal.

It’s what you usually say to your extended family when you want them to stop bugging you about when you’ll get a job. Again, it sounds nice, and it may even impress your grandparents — but it’s too broad to motivate you to act on it. 

On the other hand, suppose you say you want to land the position of a Junior Marketing Specialist in a Boston tech company. Now, that’s a well-defined, specific goal you can strive for. 

Let’s look at a few prompts to use when crafting your SMART goals.

Questions for specific goals

If you want to make a goal specific, consider answering a few questions. You don’t have to answer all of them, but the more questions you answer, the more specific your goal gets. 

Here they are:

• Q1: What is the goal?
• Q2: What are the details of the goal?
• Q3: What do I want to accomplish with it?
• Q4: Who is involved?
• Q5: Where is it going to happen?
• Q6: What resources are available?

Examples of answers that prove the goal is specific :

• A1: I want to land a Junior Marketing Specialist position.
• A2: I want to apply for 10 job calls each week during the month. At this rate, I’ll land a job faster.
• A3: I want to feel financially stable, enjoy my work more, and generally feel better about myself.
• A4: I’m the chief person responsible for getting the job. Still, I’ll also talk to a few mentors and industry peers to learn how to land a good position.
• A5: I’ll spend a bit more time online, researching and applying for jobs. I’ll look at job boards and create my own portfolio website.
• A6: I’ll have advice from my mentors and the network I’ve established over the years. Also, I’ll ask previous employers to write me recommendation letters.

Step #2: Make goals measurable

Measurable goals consist of specific milestones with clearly defined criteria that help you track your progress on your way to achieving them.

For example, if you just say that you’ll study for your Monday math exam, you might not be actually able to follow through with this plan. 

When you define your goal without a specific, actionable plan, you don’t have any distinguishable milestones to help you stay on track. 

But let’s assume you say that you’re going to study for your math exam for 5 hours each day, leading up to the next to the last day before the exam when you’ll revise everything. Now, that’s a measurable goal with clear milestones and a plan you can follow (and a plan you can stick to).

So, let’s explore 3 questions and 3 answers of measurable goals.

Questions for measurable goals

If you want to make a goal measurable, consider answering the following questions:

• Q1: How will I measure progress?
• Q2: Do I have the necessary tools to measure my progress?
• Q3: How will I know the goal has been accomplished?

Examples of answers that prove the goal is measurable :

• A1: To measure my progress (or lack thereof), I’ll check in with my goal tracking app of choice and get a report on how much time I spent studying for the math exam.
• A2: I’ve recently subscribed to the Clockify goal tracker to track my progress daily. Also, I’ve set a clear learning goal with areas where I expect improvements, like algebra, geometry, and arithmetic.
• A3: Simple math will tell me whether I have accomplished my goal. If by next Monday, my time tracking report shows that I’ve spent 5 hours a day reading, studying, and learning for the math exam, I’ll consider it a success.

💡 Clockify Pro Tip

Whatever SMART goal you set, you should measure and keep track of it with a fitting tool. Here’s the definitive list of the best goal tracker apps you can use for this purpose:

• 12 Best goal tracker apps for 2022

Step #3: Make goals attainable 

Attainable goals are realistic enough for you to successfully reach them. 

Saying that you’ll lose 30 lbs in 1 month is usually not attainable .

In fact, you can expect 2 outcomes that can come from such an overachieving goal — and neither is favorable:

• You go on a strict diet and exercise routine. You stick to your diet without faltering and exercise hard every morning. But, ultimately, you fail because losing that much in such a short time is near impossible.
• You feel discouraged by such an unfeasible goal from the start. So much that you give up without even trying.

On the other hand, saying that you’ll lose 3 lbs every week for a month by eating healthier and exercising regularly is attainable .

With such a reasonable goal, you’ll have the best chance to stay motivated throughout it.

Next, let’s dive into 5 questions and 5 answers of attainable goals.

Questions for attainable goals

To make your goal more attainable, answering the following questions might help:

• Q1: Do I have the financial capacity to accomplish my goal?
• Q2: Do I have the skills and willpower to accomplish my goal?
• Q3: Will I have access to help when needed?
• Q4: Do I have all the necessary resources?
• Q5: Do I have the time to accomplish the goal?

Examples of answers that prove the goal is attainable :

• A1: I have enough money to join a gym and consult with a professional trainer.
• A2: I’ve previously already lost 13 lbs within a month on a different occasion. As a result, I firmly believe I can do it again.
• A3: I’ll have access to a personal trainer, helpful advice from my nutritionist friend, and additional support from my family.
• A4: I have all the necessary resources at hand, as my city has several great gyms. I also have an enviable selection of healthy food in the neighborhood supermarket.
• A5: Considering that I work remotely 5 days a week and my job comes with flexible working hours, I can spare 1 hour per weekday to go to the gym — and I have enough time to prepare healthy meals. I can easily spare even more time for the gym and food preparation on weekends.

Step #4: Make goals relevant 

Relevant goals are the ones that directly impact your progress and are particularly important to you.  

So, to actually stick to your goals till the finish line, you need to make sure your goals are relevant. 

Say you want to major in economics. That sounds relevant and worthwhile, right?

However, you’re not the least bit interested in economics. In fact, you don’t plan on pursuing a career in economics. 

That right there makes it an irrelevant goal, as it’s not clear what you’ll get in life by working toward it. Of course, apart from gaining a college degree. But you could also get a degree by studying something you like .

As you might have guessed, it’s always best to pursue a college education in a topic that interests you. A college education goal may also be relevant if you pick a potentially profitable subject you’re not 100% passionate about, but you want to pursue.

Finally, let’s explore 3 questions and 3 answers of relevant goals.

Questions for relevant goals

To make your goal relevant, ask yourself the following questions:

• Q1: Why is this goal important to me?
• Q2: Is this goal worth my time?
• Q3: Is this the right time for it?

Examples of answers that prove the goal is relevant :

• A1: If I get a major in economics, I’ll be more financially secure and have more time to spend on what matters. Also, pursuing a major in economics will make me more confident about myself and my current career.
• A2: I feel that getting a major in economics would benefit me in the short and long run. In a nutshell, doing so will affect my mental and physical health. Therefore, it’s worth my time.
• A3: The holiday feasts are over, and it’s time to implement the New Year’s resolutions. As a result, it’s time to pursue that major in economics.

Step #5: Make goals time-bound 

Time-bound goals are usually set within a specific time frame, with a clear deadline for their completion. 

Take a look at the following example.

To say that you want to participate in a poem writing contest that’s due next week is admirable.

But phrasing it like that means it’s not a time-bound goal .

In this case, the contest has a deadline — say it’s Sunday, February 2. But you didn’t define a deadline for your work. Will you submit your finished work on Tuesday? Or Wednesday? Or 5 hours before the contest deadline, giving you enough time to tweak it to perfection?

As a matter of fact, what’s your time-bound battle plan?   

Now, say that you plan to handle the contest by:

• Writing the first draft of your poem on Monday, January 27,
• Revising everything on Tuesday, January 28,
• Finalizing the rhyme scheme on Wednesday, January 29, and
• Sending out the poem on Thursday, January 30 — 4 days before the deadline.

That’s a time-bound goal you can work with. So, let’s dive into a few questions and examples of time-bound goals.

Questions for time-bound goals

To make a time-bound — or timely — goal, answer the following questions:

• Q1: When will I achieve the goal?
• Q2: When will I carry out the activities that will bring me to my goal?
• Q3: When can I expect the first outcomes?

Examples of answers that prove the goal is time-bound:

• A1: I’ll set January 31 as my end deadline. Also, I’ll include daily targets for each of the 3 stages — writing, revising, and finalizing the poem.
• A2: Every day after work, I’ll set aside 2 hours to work on the poem. I’ll make a clear schedule for writing, revising, and finalizing the poem in stages. I’ll check in with my progress every day to see if I’m set to meet the deadline of submitting the poem 4 days ahead of schedule. 
• A3: The first outcome I can expect should be completing each stage — writing, revising, finalizing — on a daily basis. For example, if I’ve completed the writing stage, then I can consider my first outcome a success.

Now you know how to set specific, measurable, attainable, relevant, and time-bound goals. Kudos! 

Next up, let’s get a few additional tips from business experts and life coaches — with SMART goals examples for work, play, and much more.

How to set SMART goals: Proven tips and expert opinions

If you’ve come this far, setting SMART goals shouldn’t be a problem at this point. But just to be safe, I sat down with a few time management experts, business enthusiasts, coaches, and others to help you understand how to be unstoppable with your SMART goals.

Let’s take a look at unique expert insights into setting and sticking to your SMART goals.

Tip #1: Set a SMART action plan and stick to it

Plans come first, as they are a visual representation of your goals. If you don’t have a plan, you’re more likely to get off track. 

But it’s expected that you’ll have more SMART goals than 1. So, I recommend that you:

• Laser-focus on 1 goal in 90-day sprints,
• Spell out each action step in a timeline, and
• Track your progress every week.

I asked Vincent Nair , the CEO of SMARTECH Business Systems, to weigh in on this topic. According to him, setting clear goals will bring you clarity:

“Planning ahead is one of the most effective ways to ensure goals are well-understood, timely and realistic. With a clear schedule and roadmap in place, your entire team will have a better understanding of exactly how, why and when your goals are being set.”

That’s what I call common sense — we truly sometimes need to get back to the basics.

Next, I spoke to Will Yang at Instrumentl, a platform serving grant-seekers. His words were another eye-opener as he said that a SMART action plan must include clear landmarks:

“Ensure apples-to-apples comparisons: it is critical to compare equivalent items and activities when setting SMART goals. For example, if you wish to raise the number of sales calls made in a month, don’t compare it to the number of emails sent in a month. Instead, concentrate on which activity will yield the desired outcomes.”

Learn all about how to think about objectives and key results, with additional resources right here:

• Objectives and Key Results (OKR): everything you need to know

Tip #2: Serialize your goals and celebrate more

If you’re reading this article, it probably means that you are an overachiever or striving to become one. But one of the main pitfalls overachievers fall into is trying to get more done than they can handle, therefore spreading themselves too thin.

I talked to Alexis Haselberger , time management and productivity coach, to share her wisdom on how to avoid this all-too-common trap. She gives a powerful illustration about how you can feel a sense of satisfaction and motivation if you pace yourself:

“Think of it like reading a book: if you read 5 books all at the same time, and read 5 pages each per day, it’ll take you months to finish them all. But, if you start with one book, and read 25 pages a day, you’ll finish in a couple of weeks, and then can move onto the next — which is much more satisfying and motivating.”

To keep a steady pace means creating a workflow that helps you achieve your SMART goals. Career expert Kaloyan Dimitrov of Enhancv, a resume builder, made a good point when he emphasized the importance of enjoying an occasional treat — your milestones:

“Keep yourself motivated and committed to accomplishing your goals by celebrating the milestones that you reach along the route. Think about treating yourself to something special whenever you reach a significant milestone or accomplish a particular goal.”

In fact, it’s this attitude that allows you to feel a sense of accomplishment and get better results.

Speaking of books, read our selection of the best productivity textbooks on the market right here:

• 25+ Best productivity books

Tip #3: Assign people to help you with your goals

Sometimes, you can’t achieve results or accomplish your tasks without the help of others. 

For example, it’s possible to lose weight on your own. However, it’s smarter if you pay for a gym membership, and let a professional fitness coach or a nutritionist help you in that process. In reality, it’s easier and safer to listen to professionals with the right skills and knowledge to carry out tasks.

Likewise, you’ve probably heard about the Boomerang effect on gaining weight back quickly after losing it. This usually happens because people starve and lose a lot of weight in a short period. Not only do they lose weight quickly, but muscles as well. As a result, people experience their metabolism slowing down and regain weight again.

Luckily, you can translate this weight loss scenario into any modern knowledge work job, like:

• Coding, etc.

If you’re the editor-in-chief and would like to have a document proofread thoroughly, you don’t need to do it yourself. Instead, ask a fellow editor or writer on your team to do the job for you.

In fact, assigning the right people for the job can result in faster and higher-quality results.

Tip #4: List the tasks that need to be done

Now that you elaborated on your goal in more detail and assigned the right people to assist you, it’s time to focus on the smaller parts. That means the tasks that must be done to achieve the ultimate goal.

In the case of losing 12 lbs of weight, you’ll probably need to complete tasks like:

• Go to the gym every day after work,
• Put aside money for the gym membership and nutrition consultations,
• Weigh yourself each Sunday afternoon, and
• Eat nutrient-rich foods.

Healthy habits coach Stephanie Averkamp weighs in — pun intended — on this topic. Interestingly, she brings home the point on why you should focus a lot more on your behavior in reaching the goal, and not the final goal itself:

“Center your SMART goals around specific behaviors or actions that will take place instead of around specific results you want to achieve. For example, set a SMART goal that is focused on the exercise you will do instead of the amount of weight you will lose. Your behavior is the one thing you have full control over, and behavior drives results.”

When you break your goal into more manageable pieces, you have a better overview of what needs to be done. In turn, the possibility of achieving your goal increases. For that purpose, you can create a hands-on to-do list to keep track of all your tasks in one place.

Get as many to-do list templates as you need — from simple to business and personal — right here:

• Free To-Do List Templates

Tip #5: Make a workable schedule

To make sure you accomplish your SMART goals even faster, make work time estimates for each activity or task that you need to complete. What’s more, make use of the time blocking technique to organize your tasks into specific blocks of time.

Let’s move back to the weight-loss example again. One of the key things that you need to strictly follow when losing weight is to pay attention to when you eat your meals. 

Even if you are being extremely careful with how many calories you consume daily, eating late at night can decrease your progress and lead to achieving partial results. 

For example, one 2022 study by Harvard Medical School researchers found that late-night eating impacts how you spend energy throughout the day. In fact, the research sheds light on the fact that your productivity overall could suffer from irregular eating schedules. Expectedly, all this negatively affects how you work on your goals.

So, to make sure your SMART goal plan runs smoothly, you need to:

• Create a time-bound schedule that you are going to stick to, and
• Determine when your breakfast/snack/lunch/dinner is. 

After completing these steps, you’ll see tangible results.

On a similar note, registered dietitian Kelsey Costa thinks that journaling can play a major role in creating a workable schedule:

“Journaling can be a powerful tool for increasing self-awareness, reflection, and the attainability of goals. Journaling helps identify obstacles, patterns, and areas of strength that you may need to draw on during your goal-setting journey. Regularly revisit the specifics of your goals, such as action steps, measurements, and deadlines.”

Now, that’s how you stick to your SMART action plan and goals!

Tip #6: Evaluate and explore

So much valuable advice can sometimes be overwhelming. Yet, many experts have a somewhat curious take on how to approach the SMART goal-setting process.

For example, mental performance coach Lain Lee emphasized that comfort isn’t your ally in reaching your goals:

“Instead of ‘realistic’, your goals should be UNCOMFORTABLE! Nothing worth doing or fighting for is done in comfort! The best things in life — growth, success, learning, love — all exist outside of your comfort zone. So if your goals don’t make you uncomfortable, they’re TOO realistic!”

Another interesting approach in conversations with experts came from certified career and life coach María Tomás-Keegan who showed me a way to enrich the SMART criteria with evaluation and revision:

“2 Additional steps make your SMART goals SMARTER: Evaluate & Revise. Decide when you’ll evaluate your progress and what you’ll look for. This step closes the loop on each goal. Then you’ll know if you need to revise your goal or timeline. This creates a 360-degree view of each goal that helps move them to the finish line.”

In sum, do what works for you — try to make SMART goal setting a seamless process aligned with your personality and preferences. 

Remember: You want SMART goals to work for you, not the other way around.

Interested in learning more about how your personality type might influence your productivity? Say no more — I got you covered in our blog post with productivity tips:

• Productivity tips for 16 personality types based on MBTI  

Why should you use SMART goals?

Even ancient Greek philosophers emphasized the importance of goal setting and proposed that purpose can incite action . 

Setting your goals by following the SMART criteria helps you elaborate on them. Similarly, it allows you to see if the current goal you want to achieve has any potential or if it’s just a waste of time , as sometimes can be the case.

Up next, I discuss how the SMART goal concept can benefit you insanely in the short run.

Benefit #1: SMART goals enhance well-being

A 2022 study found that SMART goals can increase the likelihood of accomplishing goals and experiencing positive affect. Simply put, positive affect refers to upbeat emotions and expressions in the study’s respondents.

In fact, the same study researchers suggest that the mere existence of a SMART goal strategy increased the quality of the respondents’ behavior that led to goal attainment.

Another relevant result was that the psychologists in charge of the study established that goal attainment, in this sense, led to enhanced well-being. 

In summary, SMART goals make it likely that you’ll achieve your goals and that those goals lead to your well-being.

Read our detailed guide on how to up your goals game by setting daily targets:

• How to set and reach your daily targets

Benefit #2: SMART goals improve time management skills

Setting goals and efficiently managing your time are 2 elements that go hand in hand. 

If you look at the acronym SMART again, you’ll see that the terms measurable and time-bound refer to time management . So, when you have a clearly defined goal or goals, you know how and where to focus your time. 

What’s more, you can make work time estimates and stick to them to avoid poor spending of resources. Finally, your improved time management skills will help you reduce distractions and increase your focus on more important tasks.

For that purpose, you can opt for a goal-tracking tool like Clockify to get a silent partner in efficiently managing your time and reaching your targets.

For example, Clockify allows you to beautifully tag and color-code your projects so that you can easily stay on track — and enjoy the process. In fact, the app lets you break down goals into manageable tasks that you can easily digest.

In sum, Clockify offers a variety of different plans , so you can choose the one most suitable for you to check in on your progress and obtain a report on your productivity.

By integrating SMART goals into your daily routine (whether work or personal), you’ll never miss a deadline or find excuses for missing your workout again.

Learn how to improve your time management skills in our in-depth guide:

• 10 ultimate steps to improve time management skills  

Benefit #3: SMART goals increase accountability

To achieve any goal, you need to hold yourself accountable. 

I know I’m not reinventing the wheel here, but people often forget to be more responsible on an ongoing basis.

In fact, Harry Morton of Lower Street, a podcast production agency, says something to that effect. Simply put, he told me that you should expect peaks and valleys in how distracted and motivated you feel:

“When working toward a long-term goal, it can be natural to encounter dips in motivation or distractions. An accountability partner can guide you back on track, offering an objective perspective when you deviate from the path to your goals. Be completely transparent and work with someone who understands what motivates you.”

Benefit #4: SMART goals beat workload overwhelm

A little planning ahead never killed anybody — but work overload and workplace stress are taking a toll on people’s health and the economy. According to a research paper by the World Health Organization, anxiety and depression cost the world’s economy $1 trillion each year, mostly due to a decline in productivity.

However, by setting your personal or business goals, you have a clear picture of what needs to be done, when , where , and how . As a result, the likelihood of feeling burned out reduces tremendously. 

What’s more, when you clearly identify your SMART goals, you learn how to unshakably say “No” to your colleagues the next time they try to swamp you with work. That’s right: SMART goals will save you from exhaustion and stress.

Okay, so now you understand what the SMART goal concept means and why it’s beneficial. Up next, let’s see when SMART goals are the most effective — and when you should avoid them.

Find out more about the causes and symptoms of career burnout and how it affects your health right here:

• Career burnout and its effect on health

When to use SMART goals

Are SMART goals effective?  Yes, when used in the right context.

Here’s when SMART goals work best.

1. Use SMART goals to set priorities

Use the SMART goal criteria when you want to single out your priorities and focus solely on them. 

The SMART criteria should guide you in the right direction to get a better insight into what’s important to accomplish something. 

In fact, the SMART framework saves you from wasting your time. If you don’t set your priorities right, you’ll lose track of your work. What’s more, you’ll probably end up feeling exhausted — and you don’t want that if you were wondering.

Learn why not all tasks are equally important and how you can prioritize them easily:

• How to (re-)prioritize your tasks

2. Use SMART goals to set high-level objectives

Use SMART goals when you need to focus on high-level goals that involve a number of smaller, specific tasks. High-level goals (such as advancing your career, enrolling in a university, or losing weight) demand a thorough action plan the SMART goal concept can offer you. 

However, I would even argue that SMART goals are especially useful for the more consequential targets in your life — where you need to be on top of your game because the stakes are high. That’s why it’s essential to make SMART goals a part of your everyday life and planning.

For illustration, consider you’re moving into a different town or state and selling your house. If you fail to take into account local taxes, regulations, real estate prices, and transport in your SMART goal framework, achieving this goal could lead to a disaster – personally and professionally.

3. Use SMART goals to tackle work tasks and set mini-milestones

SMART goals help you carry out your ongoing job responsibilities more efficiently and successfully. 

In fact, the SMART goal concept helps you split your goal into smaller, more manageable pieces. As a result, you get a clearer insight into the tasks that lead you to achieve the ultimate goal. 

For a quick fix, tackle your tasks one at a time to efficiently get them done and avoid being overwhelmed. The technique works wonders! 

In fact, the family law and relationship expert, Laura Wasser , thinks that you first need to set mini-milestones to get you going:

“When setting a SMART goal, think of it as a roadmap to your desired outcome. Break your goal into smaller, achievable steps, which will make it easier for you to stay on track and motivated. These mini-milestones will not only keep you focused, but they’ll also give you a sense of accomplishment as you progress.”

Read our all-inclusive guide to find out how to break down large tasks into easily digestible pieces:

• How to Break a Project Down into Tasks

4. Use SMART goals to handle new assignments

Employ the SMART goal criteria when you’re moving on to new assignments. 

Whether simple or complex, the SMART goal concept works well with all types of assignments regardless of their complexity or duration. It shifts your attention to what needs to be done and makes a thorough plan to achieve the final goal.

When you get a new assignment, the first step should be to insert it into one of the upcoming SMART goal templates at the end of this guide. This practice shows you if the assignment is even worth your time and effort — or if it’s a priority.

Learn how to distinguish between short-term, medium-term, and long-term plans in your work and life:

• The differences between long-term and short-term planning

5. Use SMART goals for personal development

When you feed the SMART goal criteria into your daily routine, you can make an everlasting, positive change in your life. This way, you can identify areas for improvement and personal growth — and go the extra mile to advance your career.

If you want to perform better at your job by following a comprehensive, step-by-step guide, check out this article:

• How to improve in your job

When SMART goals are not so smart 

Now, just because it sounds like the smart thing to do — pun intended — that doesn’t mean you should view all your tasks and initiatives through the SMART goals framework. 

Take a look at the examples of situations when you should avoid using SMART goals. 

1. Don’t use SMART goals to “count” your successes and failures

You shouldn’t use SMART goal-setting just so you can race past your goals as fast as you can without stopping to take a breather and reflect on what you’ve learned along the way.

You also shouldn’t view a SMART goal you haven’t accomplished as a failure and, thus, a reason to judge yourself.

Just because you failed this time doesn’t mean you won’t be able to succeed next time or use the knowledge you gained from pursuing the said goal in the future.

2. Don’t use SMART goals if you tend to give up too soon

SMART goals take time! That’s because they’re more complex than your everyday goals, such as getting to the food store before it closes.

As such, SMART goals take more effort and dedication. Therefore, they can be a bigger challenge for people who get nervous when they think they’re not progressing as best as they could.If you fear that a goal is too large for you to commit to it, it’s best that you reassess it and parse it 1 by 1 into smaller, less challenging goals you can reach easier until you’ve accomplished everything.

3. Don’t use SMART goals when you’re uncertain whether a goal is attainable

Out of all the letters in the SMART acronym, the “A” — which stands for attainable — is the least precise one.

After all, most of the time, you can only be sure a goal is attainable or not if you’ve already tried to pursue it.

So, are you sure you have a shot at landing the position of that Junior Marketing Specialist at that Boston tech company?

Perhaps you don’t have the right qualifications or the right experience.

We’ve seen this before with our example of losing 30 lbs in a month. 

Let’s assume you pursue a goal you’ve defined as attainable (despite it, realistically, not being the case). In this case, this action is bound to discourage you when you fail to reach your goal.

Alternatively, you may miss out on some great opportunities if you mark a realistic goal as “out of reach” without properly thinking about it.

4. Don’t use SMART goals when managing a project

According to the Scrum methodology, even though the SMART criteria suggest that a goal should be specific and measurable , other SMART goal criteria can threaten the success of a project , no matter how well you prepare it. 

Since a project goes through many stages during its life cycle, some things — like, if a goal is realistic — can’t be predicted in advance without further analysis. Also, the criterion time-bound doesn’t fit with the project management principles either. 

You might not be able to know when a goal would be accomplished due to the constant changes during a project’s life cycle.

Therefore, the SMART goal concept doesn’t go hand in hand with project management since it “encourages a simplistic and short-sighted approach to management” — as Scrum methodology experts emphasize in the article I linked to above.

Learn about the essential elements of project management and a few tools to get you started:

• Project Management: 31 best techniques, practices, and tools

5. Don’t use SMART goals when you expect a challenge

The SMART goal criteria propose that your goal needs to be attainable . In effect, this means knowing in advance if you have the right skills/knowledge/resources to accomplish something. 

When you know that a goal is achievable in advance, it gives you some kind of security. On the other hand, it keeps you stuck in one place. In other words, you are deprived of learning new things or acquiring new skills. 

Sometimes, the thrill of the unknown pushes you towards it and makes you realize all the things you can do. So, if you are a thrill-seeker looking for sudden challenges along the way — maybe the SMART goal concept is not the right fit for you.

—Now that you understand when and when not to use them, here are some examples of well-rounded SMART goals you can use to find inspiration. Let’s get rolling!

5 SMART goal examples

By now, you might be thinking: “ Enough with the beating around the bush, tell me what’s a SMART goal example, alright!”

I won’t give you 1 but 5 SMART goals examples — how’s that for a treat? 

Let’s go through them 1 by 1.

Example #1: SMART goal for improved performance at work 

To say, “ I want to improve my Excel skills, ” is too vague. Instead, try to make your goal:

• Specific : I want to improve my performance with Excel to get a promotion at work. These performance improvements focus on quicker data entry, more efficient calculations, and creating graphs.
• Measurable : I’ll know I’ve succeeded because — by the 1st of next month — I’ll be able to enter my data, complete my calculations through custom and combined formulas, create graphs, and carry out my other work in Excel all on my own, and with minimum effort.
• Attainable : I have enough time to work on improving my Excel skills. I can even look for a website with tutorials or enroll in an online course to help me understand some of the finer points.
• Relevant : I like working in my company, and I want to continue working there. One of the preconditions of my staying in the company longer and getting promoted is to streamline my work in Excel.
• Time-bound : I want to perfect my performance with Excel by May 1.

Are you familiar with performance improvement plans (PIP)? Check this article out to learn more about how PIPs can boost your work performance:

• Everything about performance improvement plans

Example #2: SMART goal for improved time management

Here’s an example of poor goal setting: “I want to accelerate the process of calculating in Excel.”

Instead, your goal should have the following attributes:

• Specific : It takes me 6 hours to implement all the formulas I need to process data in Excel. I want to cut that time to 3 hours per day, at least.
• Measurable : I can track the time I spend handling Excel data every day and then observe how that time decreases day by day and week by week. Similarly, I can work on improving my schedule.
• Attainable : I have the resources to help me learn how to be more efficient when using and combining Excel formulas.
• Relevant : I currently spend 6 hours of an 8-hour workday carrying out calculations in Excel, and that’s too much of my time. Cutting that time in half would ensure I have more time for other work activities.
• Time-bound : I want to cut the time I spend on Excel calculations in half by the 15th of next month.

Example #3: SMART goal for students 

Your grades won’t get better overnight, and you sure want to get into a top school or university. Well, saying, “I want to improve my GPA,” won’t do miracles. Instead, make sure your goal is:

• Specific : I want to improve my GPA to 3.8 so I can apply for a semester abroad with a full scholarship.
• Measurable : I’ll need to score an A or A+ on all of my tests this semester to improve my total GPA to an average of 3.8 to qualify for a semester abroad on time.
• Attainable : In recent months, I have fallen behind in school, but I have a history of improving my grades when I put substantial effort into it. So I can improve my grades once again. I’ll need to work longer hours , temporarily cut back on extracurricular activities, and focus on each test and quiz as it comes along.
• Relevant : The school abroad I want to spend a semester at has a great chemistry program. Passing that program will come in handy when I go to college. There, I want to major in chemistry to become a Chemical Engineer.
• Time-bound : I want to improve my GPA to 3.8 by the end of this semester to qualify for a position at the college abroad in question.

Students need all the help they can get when it comes to mastering their output. Read our in-depth guide to learn how to radically increase your productivity:

• Student guide to productivity

Example #4: SMART goal for leadership and team management 

Do you notice a stall in your team’s productivity? Being a team leader can be a double-edged sword from time to time. However, SMART goals can come to your rescue even in this situation. 

To help you get started, ensure your goal to boost your team’s productivity is:

• Specific : I want to motivate my team to improve their productivity by 50%.
• Measurable : 50% of increased productivity will trigger a 50% faster project turnaround.
• Attainable : I’ll use team management software and supply my team with the right productivity tools to help them out.
• Relevant : Higher productivity means faster project turnaround, and faster project turnaround leads to satisfied clients. Satisfied clients bring good word of mouth, so we’ll likely land more clients because of it. As a result, team morale would increase, so they’ll feel encouraged to keep up the good work.
• Time-bound : I want to see the expected increase in productivity 6 months from now.

Discover more interesting aspects of team management and how it can affect performance right here:

• The Complete Team Management Guide

Example #5: SMART goal for weight loss and fitness

You know that I’m-hitting-the-gym-next-Monday attitude never got you anywhere. Most people (including myself) consider going to the gym or exercising in any form as exhausting. In other words, we most frequently see exercise as something that requires a ton of will and determination. 

Although it’s not easy, setting a goal based on the SMART goal concept can make it much more bearable and joyful. 

Once you are on the right track, you’ll regret missing your workouts, even during public holidays. So, be all ears and ensure that your goal is:

• Specific : I want to lose 10 pounds to improve my fitness and athletic performance.
• Measurable : I want to lose belly fat and be able to endure physical activities without getting tired easily.
• Attainable : Suppose there’s a gym near my building with group fitness classes, indoor cycling, a weight loss program, Pilates, and more. I’m going to try the weight loss program first to lose some fat and later switch to Pilates to form my body shape. Also, I’m going to avoid fast food and late-night snacking.
• Relevant : I like to look nice in my clothes, and physical appearance matters to me. Fast food is high in cholesterol, and high cholesterol runs in my family. As a consequence, I need to be extra cautious.
• Time-bound : I need to go to the gym 3 times a week, go places on foot, and hopefully lose 10 pounds within 2 to 3 months. This is a healthier plan since — if I lose weight in a short time — I will gain it all back eventually.

Learn a thing or two about how physical and mental fitness can help you become more productive and reach your goals:

• 10 Productivity exercises for body and mind

SMART goal templates

Skilfully crafted SMART goal templates and SMART goal worksheets can serve as your quick and efficient generator of — you guessed it — SMART goals. 

In the following section, you’ll find different examples of templates, including:

• Leadership SMART goals examples,
• Time management SMART goals examples,
• SMART goals examples for employees, 
• Productivity SMART goals examples, and more.

In fact, these SMART goals templates and SMART goals worksheets provide the outline for your SMART goal setting. As a result, you’ll just need to follow the said outline and fill it out with your data. It’s a fast and efficient alternative to creating and following your template or making plans without one.

Basic SMART Goal Template

The first of 10, the Basic SMART Goal Template is a simple yet powerful way to get a bird’s-eye view of your goal. 

The straightforward design of this template allows you to easily identify the key components of your goal. If you use the Basic SMART Goal Template, you are taking the first step towards your professional or business goal.

What is the Basic SMART Goal Template about? 

The Basic SMART Goal Template is divided into 5 sections, each representing a letter of the SMART acronym: 

• Specific, 
• Measurable, 
• Attainable, 
• Relevant, and 
• Time-bound.

How to use the Basic SMART Goal Template?

Answer 1 or 2 questions for each section to determine whether the said goal is worth your time. Next, think about if you missed some important aspects and rewrite where applicable.

Who should use the Basic SMART Goal Template? 

This SMART goal template is perfect for people who want a simple approach to setting their goals.

⬇️ Download the Basic SMART Goal Template PDF

⬇️ Download the Basic SMART Goal Template Google Docs

⬇️ Download the Basic SMART Goal Template Excel

⬇️ Download the Basic SMART Goal Template Google Sheets

Basic SMART Goal Template (+ Problems)

The next on our list, the Basic SMART Goal Template (+ Problems) is same as the previous template — just on steroids. 

This template is an effective tool for setting and achieving goals. The Basic SMART Goal Template (+ Problems) gives you deeper insights into the resources and persons who may assist you in reaching your goals.

What is the Basic SMART Goal Template (+ Problems) about? 

The Basic SMART Goal Template (+ Problems) is divided into 5 sections on 2 pages each. 

The first page consists of questions to understand the problems you face. The second page is made up of a cheat sheet that can help you solve those problems.

How to use the Basic SMART Goal Template (+ Problems)?

Answer 1 or 2 questions for each section to determine whether the said goal is worth your time. Next, think about the problems you may encounter as you work toward the said goal — and try to solve them before they happen.

Who should use the Basic SMART Goal Template (+Problems)? 

This SMART goal template does wonders for preventing potential problems with your goal (if you want a simple SMART breakdown of your goal). The Basic SMART Goal Template (+Problems) is perfect for businesses and individuals who want to predict financial and organizational issues.

⬇️ Download the Basic SMART Goal Template (+ Problems) PDF

⬇️ Download the Basic SMART Goal Template (+ Problems) Google Docs

⬇️ Download the Basic SMART Goal Template (+ Problems) Excel

⬇️ Download the Basic SMART Goal Template (+ Problems) Google Sheets

Simple SMART Goal Template

The Simple SMART Goal Template is a more relatable and direct template with phrases that anyone can fill out fast. 

Yet, it’s fairly simple and can only get you so far. That said, it’s an awesome first step to get you started on setting your SMART goals!

What is the Simple SMART Goal Template about? 

The Simple SMART Goal Template lets you determine why you want to pursue your goal — and start planning your goal. It’s a simple illustration of your SMART goal.

How to use the Simple SMART Goal Template?

Answer each question in as much detail as possible. As soon as you’re done, consider if you’ve left out any important information – and add it accordingly.

Who should use the Simple SMART Goal Template? 

This SMART Goal Template is perfect for people who want to set SMART goals but don’t necessarily want to answer to SMART criteria.

⬇️ Download the Simple SMART Goal Template PDF

⬇️ Download the Simple SMART Goal Template Google Docs

⬇️ Download the Simple SMART Goal Template Excel

⬇️ Download the Simple SMART Goal Template Google Sheets

Elaborate SMART Goal Template

The Elaborate SMART Goal Template guides you through your thought process with in-depth prompts. 

This template takes you beyond superficial goal-setting. In other words, the Elaborate SMART Goal Template digs deeper into your potential, desires, and plans.

What is the Elaborate SMART Goal Template about? 

The Elaborate SMART Goal Template is divided into 5 sections, each representing a letter of the SMART acronym:

How to use the Elaborate SMART Goal Template?

After downloading your preferred template, answer a detailed list of questions for each section to determine whether the said goal is worth your time. You may also need to tweak your answers as you go, and that’s totally fine.

Who should use the Elaborate SMART Goal Template? 

This SMART Goal Template is perfect for people who need more pointers on whether the goal they want to pursue is SMART or not.

⬇️ Download the Elaborate SMART Goal Template PDF

⬇️ Download the Elaborate SMART Goal Template Google Docs

⬇️ Download the Elaborate SMART Goal Template Excel

⬇️ Download the Elaborate SMART Goal Template Google Sheets

Elaborate SMART Goal Template (+ Problems)

The Elaborate SMART Goal Template (+ Problems) is a helpful tool to establish problem areas and solve each. 

The template contains useful prompts on resources and people you can check in with to help you reach your goals faster.

What is the Elaborate SMART Goal Template (+ Problems) about? 

The Elaborate SMART Goal Template (+ Problems) consists of 5 sections on 2 pages each. 

The first page features a series of questions of the SMART framework. In contrast, the second page consists of a cheat sheet for solving problems you established on the first page.

How to use the Elaborate SMART Goal Template (+ Problems)?

Answer a detailed list of questions for each section to determine whether the said goal is worth your time. After that, think about the problems you may face as you work toward the said goal — and try to solve them before they happen.

Who should use the Elaborate SMART Goal Template (+ Problems)?  

This SMART goal template is great for preventing potential problems with your goal — in case you want a more detailed SMART breakdown of your goal. The Elaborate SMART Goal Template (+ Problems) is perfect for businesses and individuals who want to explore financial and organizational concerns in depth.

⬇️ Download the Elaborate SMART Goal Template (+ Problems) PDF

⬇️ Download the Elaborate SMART Goal Template (+ Problems) Google Docs

⬇️ Download the Elaborate SMART Goal Template (+ Problems) Excel

⬇️ Download the Elaborate SMART Goal Template (+ Problems) Google Sheets

SMART Goal Tree Template

The SMART Goal Tree Template is a nugget of gold on our list of SMART goal templates. 

It’s a treasure trove of valuable insights and direct measurement tools to reach your goals in an efficient and effective manner. 

What is the SMART Goal Tree Template about? 

The SMART Goal Tree Template helps you select and track Key Performance Indicators (KPIs) that tell you how well you’re progressing with your goal.

How to use the SMART Goal Tree Template?

To use this more complex template, set up at least 3 indicators for your goal. Then, insert measures to track progress, and reach the targets. 

For example, the overall goal could be: “Improved customer satisfaction by 50%.”

An indicator for this goal would be: “ The number of calls, requests, and emails taken by customer support and ending in happy resolutions. ”

The 2 measures we can use to calculate the indicator could be: 

• “Professionally and cheerfully handling customer requests, calls, and emails,” and
• “Creating an incentive system for customer support agents to be better in their job”.

Finally, the 2 targets for each measure could be:

• “50% more calls/emails handled more professionally and cheerfully by customer support,” and
• “Managers in the customer support team giving positive employee reviews weekly”.

Who should use the SMART Goal Tree Template? 

You can use this template to measure success in various business areas, such as:

• Customer support, 
• Company finance, 
• Internal processes, and more.

⬇️ Download the SMART Goal Tree Template PDF

⬇️ Download the SMART Goal Tree Template Google Docs

⬇️ Download the SMART Goal Tree Template Excel

⬇️ Download the SMART Goal Tree Template Google Sheets

SMART Action Plan Template (+ Action Steps and Responsibilities)

The SMART Action Plan Template (+ Action Steps and Responsibilities) is just what it sounds like. 

This template calls for responsibility and sets out steps on your way to reaching your professional and personal goals. In fact, it gives you immediate feedback on whether you’ve reached your objectives in the end.

What is the SMART Action Plan Template (+ Action Steps and Responsibilities) about?  

The SMART Action Plan Template (+ Action Steps and Responsibilities) lets you determine the value of a goal by asking you to explain how or why the said goal is:

• Time-bound. 

Then, you can add the person responsible for the said goal and lay out the steps you need to go through to reach success.

How to use SMART Action Plan Template (+ Action Steps and Responsibilities)?

After downloading this action plan template, respond to each prompt and fill out the steps you need to complete to reach your goal. Also, you can name the responsible persons or entities that need to help you on this journey.

Remember that nothing is set in stone, and you can always rewrite it if you spot inconsistencies or flaws in your original plan.

Who should use the SMART Action Plan Template (+ Action Steps and Responsibilities)? 

Great for teamwork within a project where each teammate has different goals and responsibilities that together tie into one greater purpose. Also great for goals that imply a specific set of steps (or tasks) you need to tackle to reach them.

⬇️ Download the SMART Action Plan Template (+ Action Steps and Responsibilities) PDF

⬇️ Download the SMART Action Plan Template (+ Action Steps and Responsibilities) Google Docs

⬇️ Download the SMART Action Plan Template (+ Action Steps and Responsibilities) Excel

⬇️ Download the SMART Action Plan Template (+ Action Steps and Responsibilities) Google Sheets

New Year SMART Goal Template

The New Year SMART Goal Template prompts you to provide an overview of your personal and professional aspirations for the coming year. 

As a result, this template goes above and beyond to explore which goals you truly want to pursue — or not.

The New Year SMART Goal Template requires that you make a bit of a long-term commitment.

What is the New Year SMART Goal Template about? 

The New Year SMART Goal Template lets you define SMART goals for your:

• Personal growth, 
• Health, 
• Business life, 
• Family and friends, 
• Travels, 
• Hobbies, and 
• New purchases in the new year.

How to use the New Year SMART Goal Template?

As soon as you download your preferred format, answer the prompts in as much detail as possible. 

For example, in the Personal growth section, you can list things such as “Start meditating every day for 30 minutes” or “Read 20 book pages daily” and go from there.

Who should use the New Year SMART Goal Template? 

This template is perfect for carrying out your New Year’s resolutions. So, you can be a university student, a freelancer, or anyone else pursuing goals in the coming year.

⬇️ Download the New Year SMART Goal Template PDF

⬇️ Download the New Year SMART Goal Template Google Docs

⬇️ Download the New Year SMART Goal Template Excel

⬇️ Download the New Year SMART Goal Template Google Sheets

SMART Goal Template for Project Managers

The SMART Goal Template for Project Managers is a clear, concise, and descriptive tool to get to the hows and whys of your project management goals. 

In turn, it helps you lead your team and create a roadmap for success in a short period.

What is the SMART Goal Template for Project Managers about?  

The SMART Goal Template for Project Managers consists of 5 sections. 

With this template, you can assess each goal you want to assign to a team member. In fact, you can decide whether the goal needs redefining or even whether it’s worthwhile (or unattainable by the assigned team member) in the first place.

How to use the SMART Goal Template for Project Managers?

Answer 2 questions per section to set and define a goal any project manager might face. Similarly, remember that you can tinker with the details and rewrite anything you deem necessary at any point during the process.

Who should use the SMART Goal Template for Project Managers? 

This SMART goal template is perfect for managers who are currently defining the goals and objectives of a project. You can also consider this template as a way to establish SMART goals for better time management.

⬇️ Download the SMART Goal Template for Project Managers PDF

⬇️ Download the SMART Goal Template for Project Managers Google Docs

⬇️ Download the SMART Goal Template for Project Managers Excel

⬇️ Download the SMART Goal Template for Project Managers Google Sheets

SMART Goal Template (+ Rewards/Motivations) 

Last but not least, the SMART Goal Template (+ Rewards/Motivations) presents a powerful tool for learning what motivates you to reach your goals. 

By taking the time to understand what drives you, you can tap into your intrinsic motivation and stay focused on your short-term and long-term goals even when things get tough.

What is the SMART Goal Template (+ Rewards/Motivations) about? 

The SMART Goal Template (+ Rewards/Motivations) lets you assess whether a goal is specific, measurable, attainable, relevant, and time-bound. 

Then, you can define the motivations and rewards that stand behind your pursuit of the said goal.

How to use the SMART Goal Template (+ Rewards/Motivations)?

To get to the bottom of your rewards and motivations, simply respond to 5 questions from the SMART framework, followed by 2 questions on how you’ll make the goal motivating and rewarding. 

Who should use the SMART Goal Template (+ Rewards/Motivations)? 

Rewards are important to keep you motivated enough to pursue a goal. I suggest you pick this SMART goal template if you want to define specific rewards that await you when you reach a goal.

⬇️ Download the SMART Goal Template (+ Rewards/Motivations) PDF

⬇️ Download the SMART Goal Template (+ Rewards/Motivations) Google Docs

⬇️ Download the SMART Goal Template (+ Rewards/Motivations) Excel

⬇️ Download the SMART Goal Template (+ Rewards/Motivations) Google Sheets

Estimate task and project duration better — with Clockify

Our last quick tip on handling your goals is this: Limit how much time you allocate to tasks and projects.

Hear us out. 

You can use time management software like Clockify to block out parts of the workday and complete your workload. To create tasks, follow these steps:

• Go to a project you’re working on,
• Open the Tasks tab in the project,
• Type your preferred task name, and

After you’ve completed these steps, you can insert them into your Clockify calendar (like below). In fact, you’ll be able to move, split, and resize each task and project as you see fit.

If your task takes longer than you expected, you can use this knowledge to make better time estimates for future goals. In any case, you’ll be able to set more realistic objectives.

Now, imagine hitting your goals not just on time but ahead of schedule. Sounds good?

Optimize your daily routines, reach professional milestones, and gain greater clarity on projects and tasks.

Marija Kojic is a productivity writer who's always researching about various productivity techniques and time management tips in order to find the best ones to write about. She can often be found testing and writing about apps meant to enhance the workflow of freelancers, remote workers, and regular employees. Appeared in G2 Crowd Learning Hub, The Good Men Project, and Pick the Brain, among other places.

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SMART Goal Examples for Small Businesses

TABLE OF CONTENTS

SMART business goals create the roadmap you need to turn your overarching dreams for your company into reality.

Here’s what you need to know about SMART goal setting, including sample SMART goals to help you structure your own trackable targets to help you and your small business succeed.

What Are SMART Goals?

SMART — which stands for Specific, Measurable, Attainable, Relevant and Time-bound — goals set the parameters for actions you and your staff take to improve personal performance and your small business’s overall progress. SMART business goals break down broad objectives into well-defined, attainable milestones to ensure success.

Why Set SMART Goals?

SMART goal-setting is an effective way to help refine your ideas, clarify your objectives, focus your efforts and productively allocate your resources. It also helps promote transparency and accountability throughout your company so employees can be empowered to prioritize their efforts and resources toward accomplishing common goals.

SMART Business Goals’ 5 Elements

Specific: Your goal should be well-defined and focus on a particular outcome. For example, instead of saying, “we want to increase sales,” it should state, “we aim to increase sales by 80% in the XYZ market.”

It should describe an observable action, behavior or result and use quantitative values (e.g., a number, amount or percentage) to measure success.

Measurable : Each SMART goal should have a starting point and a finishing point that can be quantified and tracked. Besides the key metrics, you should indicate a system, method and procedure used to measure progress.

Attainable:   This criterion prompts you to take stock of timeline, budget and resource availability (e.g., talent), and even industry averages so you can evaluate how — and if — a goal can be realistically achieved. 

The “A” in SMART goal also can stand for “acceptable.” It refers to getting buy-in from everyone involved, so you can rally employees behind a common objective and motivate them to take the initiative.

Relevant:  A goal needs to be relevant to your business. For example, short-term goals should align with the overarching vision for your business .

Your goal also should address market conditions and the realities of the business climate. For instance, a goal might not be relevant if you’re trying to increase your sales by 50% in an economic downturn.

Time-Bound:  Your goal should have a clear start date and end date representing a duration that matches the scope and resources available. 

SMART Goals Examples for  Work

Consider applying SMART goals to several aspects of running your small business, including leadership, management and employee performance. Here are some SMART business goals examples of setting meaningful SMART goals that’ll help you achieve tangible results:

SMART Goals Examples for Employees

General goal: improve customer service quality.

Specific: Improve the quality of customer service to achieve a 90% customer satisfaction rating on accuracy, timeliness and courtesy measures in 6 months.

Measurable: Achieve a 90% customer satisfaction rating

Attainable: Provide training sessions to ensure all employees understand expectations and are prepared to execute proper procedures. Ensure we have standards in place to assess customer satisfaction. Customer complaints will be reviewed, and corrective action will be taken where necessary.

Relevant: Excellent customer service is key to maintaining and growing our customer base.

Time-Bound: We’ll see results after 6 months

General Goal: Increase Blog Traffic

Specific: Increase blog traffic by 200% using search engine optimization (SEO) and email marketing strategies . The web team will monitor blog stats and provide a weekly report to help fine-tune the tactics. Work will begin on [XX date], and the goal is expected to be achieved by [XX date].

Measurable : Blog traffic will increase by 200%; this will be determined by reviewing and interpreting blog stats

Attainable: We’ll use SEO and email marketing tactics to improve blog traffic.

Relevant: Robust blog traffic will expose our work to a larger audience and help establish us as an authority in our industry. We’ve also seen a healthy conversion rate from blog readers to paying customers.

Time-Bound: We’ll achieve our goal by [XX date].

SMART Goals Examples for Managers and Leadership

Managers need to set SMART business goals that aim to improve their performance and the performance of team members. Remember that it’s important to be a leader as well as a manager. Objectives for developing leadership capabilities include:

• Honing communication skills
• The ability to inspire and motivate others
• Assessing situations and making decisions
• Critical thinking and problem-solving skills
• The ability to work with a team

General Goal: Improve Communication Clarity

Specific: Develop presentation skills and improve the clarity of my communication to reduce the number of questions in team meetings by 30% in 6 months. This will reduce the time spent on answering questions and minimize misunderstandings to improve the team’s productivity.

Measurable: Questions in team meetings will be reduced by 30%

Attainable: Take training courses to improve presentation skills. Assess previous Q&A sessions to assess where the confusion arises. Solicit feedback from fellow managers or staffers regarding communication clarity.

Relevant: Clarifying communications and reducing the amount of questions employees need to ask will cut back on misunderstandings and potential errors. Less time devoted to questions can also improve staff productivity.

Time-Bound: Changes will be implemented in 6 months.

General Goal: Improve Management and Coaching Skills

Specific: Develop management and coaching skills by having weekly 1-on-1 meetings with direct reports and quarterly 1-on-1 meetings with indirect reports to achieve a 10% improvement in employee engagement in 6 months.

Measurable: 10% improvement in employee engagement

Attainable: I’ll host weekly 1-on-1 meetings with direct reports and quarterly meetings with indirect reports.

Relevant: Better management and coaching skills will lead to greater employee engagement, leading to higher productivity and staff morale.

Time-Bound: We should see an improvement in 6 months

SMART Performance Goals Examples 

These SMART business goals can guide employee performance reviews to help workers focus on improving areas most relevant to their professional development and business objectives. Some of these goals focus on meeting specific performance metrics, while others revolve around acquiring professional knowledge and updating relevant skills.

General Goal: Grow Engagement on Business’s Social Media Accounts

Specific: Take an online course on social media marketing and apply the tactics to Facebook and Instagram to increase reach and engagement by 25% in 6 months.

Measurable: Reach and engagement will grow by 25%

Attainable: Take an online course and implement the lessons in my business’s social media strategy. Track account metrics to help chart progress and adjust strategy when necessary.

Relevant: Social media is a key part of our overall marketing strategy.

Time-Bound: Reach and engagement will be up in 6 months.

General Goal: Improve Cost Efficiency In the Procurement Process

Specific: Spend 2 days each month shadowing operation and sales teams to gain customer insights, which will be applied to the procurement process to improve cost efficiency by 10% in 8 months.

Measurable: Improve procurement’s cost efficiency by 10%

Attainable: Devote 2 days per month to shadowing the operation and sales teams to gain customer insights. Apply insights to the procurement process.

Relevance: Identifying customer needs and keeping costs manageable are important pieces to the procurement/sourcing strategy.

Time-Bound: Efficiency will be in effect in 8 months.

SMART Goals Examples for Small Business

Small businesses operate differently than large corporations and require setting SMART goals with a level of granularity that allows you to stay focused on results without losing sight of the big picture.

General Goal: Gain New Clients

Specific: Gain 4 new clients this quarter, each with a monthly retainer fee of $2,000. This will be achieved by repackaging my services, increasing my fees, improving my lead-generation efforts so I can have 3 or more sales conversations each week and build a pipeline of high-quality prospects.

Measurable: Add 4 clients during the current quarter. Each client will have a $2,000 monthly retainer fee. Hold at least 3 sales conversations per week.

Attainable: Repackage services, improve lead generation efforts and increase fees to attain more clients at a particular retainer threshold. 

Relevant: Growing our client base can net greater profits and set the company on the path to potential future success.

Time-Bound: End of the fiscal quarter

General Goal: Add Customers and Grow Profits

Specific: Acquire 10,000 new online customers using pay-per-click ads at an average cost-per-acquisition of $25 with an average profit of $10 by the end of the year.

Measurable: Gain 10,000 customers; utilize pay-per-click ads with an average cost-per-acquisition at $25; gain average profit of $10 per customer.

Attainable: Launch an online ad campaign to entice new e-commerce customers. Employ pay-per-click ads to appeal to potential buyers.

Time-Bound: The end of the year

Long- and Short-Term SMART Goals

While it’s essential to have a long-term vision to guide the growth of your business , you also need short-term milestones to help you stay on track. You can set SMART business goals for both.

 Long-Term SMART Goals Example

General goal: become an industry leader.

Specific: Become the industry leader by launching 5 innovative products that will reach $1 million in sales each within 3 years.

Measurable: Launch 5 products and make $1 million in sales

Attainable: Apply additional resources to research and development to develop innovative products. Develop a plan if any changes are needed in production and distribution processes. Also, create a marketing plan to ensure sales.

Relevant: An innovative product line can propel our business to a prominent spot in the industry. Industry leadership will set us apart from competitors and capture a greater portion of the market share.

Time-Bound: 3 years, at the most

Short-Term SMART Goals Example

General goal: increase productivity and improve scalability.

Specific: Implement business workflow automation to increase productivity by 25% in 3 months while improving the company’s scalability for expansion .

Measurable: 25% increase in productivity

Attainable: Purchase necessary equipment and ensure employees are trained with new technology and methodology. Implement automated processes.

Relevant: Increasing productivity and positioning the company for future expansion can help the business stay competitive in an evolving industry and marketplace.

Crafting Your Own SMART Business Goals

A person who writes down goals is 1.4 times more likely to achieve those goals, according to the study “ The Gender Gap and Goal Setting .” Transcribing your SMART business goals is a good start to envisioning the specific steps you and your team need to take to attain financial or performance success.

Before you commit anything to a document, be sure to meet with your company’s stakeholders and discuss your plans and incorporate valuable feedback into your long- and short-term SMART goals.

Aside from including the 5 elements, there are no absolute rules to composing your SMART goals. You can use whatever physical or digital tools you prefer, and plans can be as brief or detailed as necessary.

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Examples of SMART business goals: How to set and reach them

When you can describe a problem, most of the time, you’ve already solved it.

This is more or less the idea behind setting SMART goals for business: it’s a practical rule of how to set goals so that they’re clear to everyone and there’s no way of not understanding where you want to go.

For this, the word SMART was chosen. Because each of its letters corresponds to the initial 5 elements that a SMART goal for businesses should have:

Let’s understand each of these elements and how they help you set growth goals for your company.

In order for you to understand this clearly, let’s start by defining, step by step good examples of SMART goals, so that they have all the elements of the acronym incorporated into your description.

But before, how about taking a look at this SlideShare that gives some more examples of SMART goals for a company and other cases that you can use in your day to day life:

Also see: Use the Ansoff Matrix and Determine Business Growth Strategies

Definition and examples of SMART business objectives

After defining each of the characteristics of SMART goals, we will present some examples to make the concept clearer.

1- Specific

Specific means referring to something unique, and is the opposite of general, broad or vague.

Therefore, a specific goal should detail where you want to arrive, unequivocally.

It goes without saying that your goal is to make a profit, or to sell more, these are general goals, not examples of SMART goals in companies.

Sell ​​what? Where? To whom?

EXAMPLE of SMART goals 1:

An example SMART goal, with respect to the specific feature, could be:

I want to sell more high quality sports products in my 4 stores located in malls to take advantage of the effect of a sports festival that will happen in my city.

Okay, now, yes, that’s specific!

2- Measurable

When we refer to measurable, it’s not only to define a measurement, a number to be achieved, but also that its objective can be ascertained objectively.

For example, if we were to establish the goal to make 75% of the city’s children happy, there would be no way to measure it, this criterion is subjective and impossible to measure.

The correct way would look something like this:

EXAMPLE of SMART goals 2:

Sell ​​35% more high quality sports products, compared to last year, in the 4 stores located in malls to take advantage of the effect of a sports festival that will happen in my city.

3- Attainable

Now we need our SMART company goal to be achievable.

If we were to talk about a 200% increase depending on the circumstances (but most likely) it would be unattainable, making the goal unbelievable, discouraging anyone who had to reach it and turning it into something useless and purposeless.

4- Relevant

There’s nothing more meaningless than setting a goal that won’t give you any practical meaning or that won’t help the company grow.

SMART goals have to be important to the business.

For example, setting a goal to renovate the flooring throughout your network of stores could be necessary, and an important goal for maintenance personnel.

But for your business, this is an operational detail, your goal should always be linked to something that will define the company’s destiny, how to conquer new markets, expand your network of stores, the number of customers, billing etc.

EXAMPLE of SMART goals 3:

Let’s take a new example, more comprehensive for a company and quite relevant:

Increase the market share of our company by 10% by opening 4 new stores in the 3 main malls of the city by the end of the year, taking advantage of the increase in consumption generated by the sports festival that will happen in the city.

5- Temporal

Now we’ve reached the last feature of our SMART goals: a date, a time to reach the goal.

EXAMPLE of SMART goals 4:

In our case, it could be to achieve the 35% increase in sales by the end of the year.

Source: Tools hero

Some examples of SMART goals for a business

Example of smart goals 5:.

E-commerce: increase our base of leads that register on the site by downloading materials by 25% by the end of the year.

EXAMPLE of SMART goals 6:

Clothing store: sell 30% more evening dresses during the month of May, when marriages occur in our region, through allowing 10 installment payments by credit card.

EXAMPLE of SMART goals 7:

Fastfood Network: Open 25 new stores by the end of the year, 10 in our state and 5 in each of the 3 neighboring states.

Some of the most used goals in companies are sales goals, so we selected 3 good examples of SMART goals for companies related to sales:

3 examples of SMART goals to increase sales

Let’s go, 3 examples of measurable sales goals and objectives. For each element of the SMART acronym, let’s put its letter (in parentheses) next to this SMART goal feature:

EXAMPLE of SMART goals 8:

Increase by 20% (M, A, R) by the end of the year (T), the revenue from our e-commerce focused on generating content on special dates (Christmas, Mother’s Day, Valentine’s Day, etc.) in our blog to capture 40% more leads (M, A, S).

EXAMPLE of SMART goals 9:

Bill 10 million (M, A) in the first half (T), with the sale of our newly developed product (R, S), using all marketing materials and actions presented at the convention at the end of last year (S).

EXAMPLE of SMART goals 10:

Conquer 5% more market share (A, S, R) in our main market, the State of XY (S, R), through partnerships with distributors and sales promotions (S). This result must be achieved by the end of the year (T).

The importance of defining examples of SMART goals to increase sales that are specific is to give employees an indication of how they will achieve them, something that will be very important in the goal-setting methodology we are about to follow,  OKR .

Determining goals with the use of OKR

OKR (Objectives & Key Results) is a well-known method of determining business goals used by large companies and became very popular when it was adopted by Google, which obtained excellent results.

OKRs stand for   Objectives and Key Results. The Objectives are where we want to go and the Key Results should indicate how we will know, during the process of the goal, if we are getting there.

OKRs usually refer to a period of 3 months in which Key Results are monitored to see if the company is on track.

In addition, OKRs comply with the following characteristics:

• Goals are ambitious (contrary to SMART objectives) and must be very difficult to achieve
• Key Results must be measurable
• If you reach 70% of OKRs, consider yourself doing OK
• Each OKR must have a maximum of 3 or 4 Key Results

But before we see real OKR cases and examples of SMART goals to increase sales, watch this SlideShare about OKR:

Success CASE: OKR and good examples of SMART objectives

Someone who can tell us about this methodology, is Pedro Renan, CMO from We Do Logos. This is how he uses OKR in his Creative Competition company:

“Here at We Do Logos we’re always objective and pursuing results through great planning and no resource waste. Therefore, the OKR methodology fits like a glove for us, allowing us to change course quickly, if necessary. “

Renan gave us an example of how OKR could work for a business similar to his. One where Digital Marketing is focused on Content, to attract customers, generate leads, opportunities, and convert sales.

“Let’s say that the CMO of this company defines one of its Objectives as to achieve a Cost per Acquisition (CPA) of $25. To know, during the quarter, if you’re getting there, you could stipulate 3 different Key Results: Number of Hits, Number of Leads Generated and Number of Generated Opportunities. That way, if the Hits objective is reached, but the Leads objective is not, it allows you to figure out, in the middle of the process, where the error is. And the same goes for Opportunities or any of the Key Results “

This is the logic behind OKR: identify through Key Results how things are going and redefine actions to achieve Objectives. Did you like our list of good examples of SMART goals for a company?

But you might ask? How can I measure, track, and establish SMART goals for a company with my company processes? See a tool in the video below that allows you to create management panels from business process automation.

So how was it? Did you like it?

Be sure to create your free HEFLO BPM process modeling account. Click here and see how .

5 Comments . Leave new

it’s a nice article!! with the quality of information great job admin

You’re welcome!

Its good to know more about business and how to make it reach in top levels

I am trying to set objectives for a Ports company. Will you be able to help me by giving some examples to start?

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10 Smart Goal Examples (and How to Use Them)

You can’t beat the feeling of achieving a hard-earned goal. But no matter how fulfilling the payoff is, it’s often not enough to push us past our comfort zone to cross the finish line. Often, we need some help keeping ourselves and our teams focused, efficient, and motivated.

This is where SMART goals come in. With the SMART goal framework, you can set meaningful goals and track your progress toward completing them. Let’s take a look at the framework, how to use it, and some examples and tips to help you make and nail your own SMART goals.

What are SMART goals?

SMART goals are a methodology for setting goals in a structured, well-defined, and actionable way. SMART is an acronym that stands for:

• Specific. What is it exactly that you’re trying to achieve?
• Measurable. What things will change to tell you that you’ve achieved the goal?
• Attainable. Is it a reasonable, achievable goal, or is it too much to pull off?
• Relevant. How does it tie into the “bigger picture” of what you’re trying to accomplish, whether it’s business or life goals?
• Time-bound. What day and/or time will you achieve the goal by?

The origin of the SMART framework

The SMART framework was created by consultant and corporate planning director George T. Doran . It was first published in a 1981 issue of the journal Management Review to help write management goals and objectives in a better way.

It’s been adapted over time—you can see this by the fact that his original SMART acronym was slightly different from the one we’re using. (Doran’s was Specific, Measurable, Assignable, Realistic, and Time-bound.)

How to write SMART goals

Let’s look at some fundamentals as you set your SMART objectives. We’ll break them down based on each of the five elements.

Specific. Be as granular as possible in describing exactly what it is you want to do, instead of vague language that’s hard to track and measure. For example, instead of saying “Get more sales,” try something more specific, like “Increase revenue by 50% by the end of the year.”

Measurable. Outline how you’ll be sure you’ve achieved the goal, using numbers or milestones if possible. In the example above, you could keep the milestone at a 50% increase, or you can use the specific dollar amount that the extra 50% would bring you to, like $100,000. Some milestone examples that meet the smart criteria include getting a certification, submitting a competition entry, or building a functional prototype.

Attainable. Make sure it’s a reasonable, achievable goal within the timeline you set. For example, if there are only 2 months left in the year, it’s probably going to be unrealistic to increase your revenue by that much. You should always dream big, but keep those big dreams in a place where you can reach them.

Relevant. Think about how this smaller goal ties into the “bigger picture,” whether you’re working toward business or life goals. In this example, an increase in revenue is almost always aligned with a long-term goal of many businesses, which is to keep growing and becoming more profitable.

Time-bound. Choose a target date or deadline to keep you motivated and able to track progress. In our example, the deadline is the end of the year. We know what needs to be done in the interim, which helps us to further break the task down into smaller actionable steps.

10 examples of SMART goals

Now that you understand what they are and how to write them, let’s look at some SMART goal examples to inspire you.

These 10 SMART goal-setting examples showcase how you can create powerful personal, business, work, and leadership goals.

1. SMART goal for getting fit

I’m going to follow the Nike app training program to run a marathon without stopping, six months from now.

Interpretation:

• Specific: I’m going to start running daily and train for a marathon.
• Measurable: I will follow the Nike app training program to run a full marathon without stopping.
• Achievable: I have done some running before, my body is reasonably healthy, and the marathon is six months from now.
• Relevant: I want to become a fit, healthy, and strong person—I want to be full of vitality, energy, and zest for life.
• Time-bound: I have signed up for a marathon six months from now.

2. SMART goal for completing a personal project

I’m going to write a 60,000-word novel in six months, finishing on June 30. I will do this by writing 2,500 words per week.

• Specific: I’m going to write a 60,000-word sci-fi novel.
• Measurable: I will finish writing 60,000 words in six months.
• Achievable: I will write 2,500 words per week.
• Relevant: I’ve always dreamed of becoming a professional writer.
• Time-bound: I will start writing tomorrow, January 1, and finish June 30.

3. SMART goal for improving relationships

I will call David, Sarah, and Mom twice per week for three months to develop my relationships with them.

• Specific: I will develop my relationships with David, Sarah, and Mom.
• Measurable: I will call each of these people twice per week.
• Achievable: I talk to these people regularly, and we always say how it would be nice to talk more.
• Relevant: I want to deepen my social ties, feel more loved and supported in my life, and support those I love.
• Time-bound: I will stick to this plan for three months, then re-evaluate and plan my next steps.

4. SMART goal example for starting a business

I will start a dropshipping business with Shopify on Saturday. I will spend one hour on this business each day and work to land my first sale within two weeks.

• Specific: I will start a dropshipping business .
• Measurable: I will work on my business for one hour each day, and the goal is to land my first sale within two weeks.
• Achievable: I have watched some videos on dropshipping and know that I can use Shopify to start a business quickly .
• Relevant: I want to quit my job, work from home, and be my own boss .
• Time-bound: I will begin on Saturday and land my first sale within two weeks.

5. SMART goal example for marketing a business

I will begin a Facebook Ads course tomorrow and start investing 30% of my business profits into paid campaigns within one week. I will continue to learn and invest in Facebook Ads to double my sales within three months.

• Specific: I’m going to learn how to use Facebook Ads and invest 30% of my profits into this marketing channel.
• Measurable: The goal is to double my sales within three months.
• Achievable: I have a reasonably successful small business that is ready to handle a growth in sales.
• Relevant: I want to make six-figures per year working from home.
• Time-bound: I will start a Facebook Ads course tomorrow and start running paid campaigns within one week. Then, I’ll continue to learn and scale-up, and evaluate my results in three months.

6. SMART goal example for growing a business

I will hire a VA to manage customer service inquiries within two weeks to free up time. I’ll use this time to research and add five new products to my store before the end of the month.

• Specific: I’m going to hire a virtual assistant (VA) to manage customer service inquiries for me. That way, I can free up time to conduct product research and add new products to my store.
• Measurable: The goal is to hire a VA and add five new products to my store.
• Achievable: I have some experience hiring freelancers on Upwork, and I understand how to find winning products .
• Relevant: I aim to work on my business, not in my business so that I can grow my income and work less hours.
• Time-bound: I will hire a VA within two weeks and then add five new products to my store within one month.

7. SMART goal example for landing a dream job

I will land my dream job working for a SaaS company like Shopify and travel long-term as a digital nomad. To achieve this, I will apply to one job per week for two months—submitting a total of eight job applications.

• Specific: I’m going to become a search engine optimization (SEO) specialist for a leading software-as-a-service (SaaS) company like Shopify and work remotely.
• Measurable: I will apply to a minimum of eight job applications within two months.
• Achievable: I’ve worked as an SEO specialist for two years in an office for an accounting firm, and I’m good at my job.
• Relevant: I want to collaborate with interesting people, contribute to something innovative, and join a company with room for me to grow. Also, I want to travel long term as a digital nomad .
• Time-bound: I will apply to eight suitable job applications within two months by submitting one application per week.

8. SMART goal example for earning a promotion

I’m going to land a promotion to become a senior SEO specialist at my company. I will do this by taking on an additional work project within two weeks, completing the required training within six weeks, and submitting my application within eight weeks.

• Specific: I’m going to earn a promotion and become a senior SEO specialist.
• Measurable: I will complete the required training and submit my application. I will also take on an additional work project to demonstrate my readiness to shoulder more responsibility.
• Achievable: I’ve worked as an SEO specialist for three years, and my work has produced significant results. Also, my company is looking to take on another senior SEO specialist at the end of this quarter.
• Relevant: I want to keep learning and challenging myself as I progress in my career.
• Time-bound: I will take on one additional work project within the next two weeks, complete the required training within six weeks, and submit my application within eight weeks.

9. SMART goal example for improving team results

I will lead my team to improve our qualification process so that the team only calls high qualified leads that are likely to purchase. We aim to increase sales by 5% within three months.

• Specific: I’m going to help my team qualify sales leads better, so they only spend their time selling to people who are likely to purchase.
• Measurable: The goal is to increase the team’s sales by 5%.
• Achievable: We’ve identified the top reason our leads don’t purchase: they don’t fully match our target market . If we can ensure everyone we call matches our target market, our sales will likely increase.
• Relevant: Our core aim is to grow company sales by more than 20% this year.
• Time-bound: We aim to increase sales by 5% within three months before re-evaluating our strategy.

10. SMART goal example for managing a team

I will improve team communication and free up wasted time by implementing a team messaging solution within two weeks. The aim is to cut the time spent on messaging from an average of 1.5 hours to 45 minutes per day per team member within onbe month.

• Specific: I’m going to help the team communicate better to free up time wasted on communication inefficiencies. This way, the team can spend this time on their core responsibilities instead.
• Measurable: Our time-tracking software shows that team members spend an average of 1.5 hours per day on email. We aim to cut this time in half to 45 minutes per day.
• Achievable: We can avoid the confusion created by long email chains with a team messaging solution like Slack. If we implement a messaging solution, it’s plausible that we can drastically reduce the time spent on email.
• Relevant: I want to empower my team to produce their best work and increase their impact by reducing time wasted on unnecessary and inefficient tasks.
• Time-bound : We will implement a messaging solution within two weeks and half the time spent on communication within the next month

5 tips for using SMART goals

1. Break larger goals into smaller ones

If your goal feels overwhelming, or if you feel like there are a lot of moving parts to keep track of, break it down into smaller goals. This way, you’ll be able to move through the process in a linear way, clearing out any dependencies that are getting in the way of advancing.

2. Share with everyone involved

Naturally, you’ll share your SMART goals with anyone who’s directly involved in making them happen. But you might also consider sharing with others who are involved, but not necessarily in a direct way. These third parties can help keep you accountable and motivated, and you’ll all be on the same page.

3. Physically write them down

If you keep the goal in your head, the odds dramatically increase that you might forget or unintentionally move the target. By writing them down, you’re ensuring that they stay crystal clear. Try putting your goal somewhere noticeable, like a sticky note on your desk or a calendar alert as you hit critical milestones.

4. Pivot or tweak as needed

As with many things in life, it might not work out as you planned. (It’s practically a guarantee that this will happen eventually.) When roadblocks or changes come up, keep a flexible and creative mindset so you can roll with the punches. Think about how you can make adjustments while still keeping the main objective intact.

5. Failure is OK—learn from it

Building off the previous point: sometimes, staying flexible isn’t enough. Don’t be deterred by failure. It’s a natural part of life, and even the world’s most successful people have plenty of failures that taught them valuable lessons to get where they are now.

Leading with your own smart goal

If you’re struggling to meet your goals, or looking for an interesting new way to frame them, SMART goal setting might be right up your alley. When you follow each of the five steps, you’ll have a clear and straightforward path to work toward. You’ll also be able to better coordinate and collaborate with others, whether they’re your team, stakeholders, or friends and family.

Want to learn more?

• How to Improve Yourself: 20 Practical Self-Improvement Tips
• 10 Benefits of Reading Books: Why You Should Read Every Day
• How to Motivate Yourself: 20 Ways to Find Motivation
• 11 Best Motivational Podcasts That Will Unleash Your Potential

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5 SMART Goal Example For Business Development

A smart goal is basically what the acronyms from the name suggest. It is specific, measurable, attainable, and relevant and time bound. The Smart Goal process provides a frame where you can create a long term goal. It also provides a time limit for you to work on the same goal. By doing this business’ are 70% more successful in achieving their goals thanks to regular check-ins, updates and group accountability. Below are a few smart goal examples for business development that will help you understand the system better and enhance your business.

Smart Goal Examples for Business

• “I Want To Increase My Profits”
• “I Want To Improve My Response Time to Customer Complaints”
• “I Want To Improve My Employee Retention”
• “I Want To Be More Efficient In My Business Operations”
• “I Want To Grow My Business Operation”

“I Want To Increase My Profits”

Measurable: I will increase sales over the next 3 months by signing in 5 more potential clients.

Attainable: I will improve my current customer relationships and promote the business through referrals, networking and through social networks. This will help me find more leads and therefore see to an increase in revenue for the business.

Relevant: moving to a cheaper establishment will reduce the operational cost of my business and therefore give room to the growth of profits.

Time-bound: I will have increased my profit by the end of the coming three months.

“I Want To Improve My Response Time to Customer Complaints”

Measurable: the increase in customer service staff is scheduled to take place within one year. It should bring the number to a total of 8.

Attainable: as I plan on moving to a new establishment I will ensure the place has enough room to accommodate the additional staff members I intend to have in the next one year.

Relevant: I will find ways to manage the complaints meanwhile in order to maintain the customer base I have and strive to grow the client base even further to match the additional customer service staff.

Time-bound: I will have hired the customer service staff by the end of one year

“I Want To Improve My Employee Retention”

Measurable: the improvement in employee turnover is scheduled to be by about 15% and should take place within 90 days.

Attainable: trainings and one-on-one meetings will ensure the employees are prepared for what is expected of them when they get into production. It also give me a hint of what’s on their mind concerning general operations of the business.

Relevant: outstanding employees will be put up for a reward system. For the ones that might be having a difficult time, there will be motivation trainings for encouragement.

Time-bound: employee turnover will have improved within 90 days

“I Want To Be More Efficient In My Business Operations”

Measurable: the sales people are supposed to increase their closing ratio from 45% to 60% and the delivery time improved to 12 hours from the initial 72hours

Attainable: I will conduct a survey to find out what both the clients and the sales team think about the idea. I will implement it as soon as the idea passes as valid.

Relevant: increasing the number of motorbikes and pickups that will do courier services for us will help make the plan a success

Time-bound: this should happen in one year.

“I Want To Grow My Business Operation”

Measurable: the objective is to increase operations and revenue for the business. This will, in turn, facilitate the growth to three more branches.

Attainable: increasing my current selling space by 25% will mean more production. This can help me save for the planned growth to 4 branches countrywide.

Relevant: increasing production, operations and revenue will mean a larger client base thus the need for more branches will not be a wasteful idea after all.

Time-bound: establishing the branches should be within the next five years.

How Smart Goals Should Align With Your Business Goals

As much as an organization will work to ensure that its business goals are smart, they will never be flawless. It is, however, essential to ensure they give their teams tasks within their capability and make decisions using accurate data from their past operations while setting new smart business goals. The rest will work out just fine.

Dan Gartlan helps companies of all kinds drive their business initiatives and achieve their goals with strategic marketing programs that deliver results. As President of Stevens & Tate Marketing, he has over 20 years experience across various industries, and continues to share his expertise to build brands nationwide.

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Simple Business Plan Templates

By Joe Weller | April 2, 2020

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In this article, we’ve compiled a variety of simple business plan templates, all of which are free to download in PDF, Word, and Excel formats.

On this page, you’ll find a one-page business plan template , a simple business plan for startups , a small-business plan template , a business plan outline , and more. We also include a business plan sample and the main components of a business plan to help get you started.

Simple Business Plan Template

Download Simple Business Plan Template

This simple business plan template lays out each element of a traditional business plan to assist you as you build your own, and it provides space to add financing information for startups seeking funding. You can use and customize this simple business plan template to fit the needs for organizations of any size.

One-Page Business Plan Template

Download One-Page Business Plan Template

Excel | Word | PDF  | Smartsheet

Use this one-page business plan to document your key ideas in an organized manner. The template can help you create a high-level view of your business plan, and it provides easy scannability for stakeholders. You can use this one-page plan as a reference to build a more detailed blueprint for your business. 

For additional single page plans, take a look at " One-Page Business Plan Templates with a Quick How-To Guide ."

Simple Fill-in-the-Blank Business Plan Template

Download Simple Fill-in-the-Blank Business Plan Template

Use this fill-in-the-blank business plan template to guide you as you build your business plan. Each section comes pre-filled with sample content, with space to add customized verbiage relevant to your product or service.

For additional free, downloadable resources, visit " Free Fill-In-the-Blank Business Plan Templates ."

Simple Business Plan for Startup

‌ Download Startup Business Plan Template — Word

This business plan template is designed with a startup business in mind and contains the essential elements needed to convey key product or service details to investors and stakeholders. Keep all your information organized with this template, which provides space to include an executive summary, a company overview, competitive analysis, a marketing strategy, financial data, and more. For additional resources, visit " Free Startup Business Plan Templates and Examples ."

Simple Small-Business Plan Template

Download Simple Small-Business Plan Template

This template walks you through each component of a small-business plan, including the company background, the introduction of the management team, market analysis, product or service offerings, a financial plan, and more. This template also comes with a built-in table of contents to keep your plan in order, and it can be customized to fit your requirements.

Lean Business Plan Template

Download Lean Business Plan Template

This lean business plan template is a stripped-down version of a traditional business plan that provides only the most essential aspects. Briefly outline your company and industry overview, along with the problem you are solving, as well as your unique value proposition, target market, and key performance metrics. There is also room to list out a timeline of key activities.

Simple Business Plan Outline Template

Download Simple Business Plan Outline Template

Word  | PDF

Use this simple business plan outline as a basis to create your own business plan. This template contains 11 sections, including a title page and a table of contents, which details what each section should cover in a traditional business plan. Simplify or expand this outline to create the foundation for a business plan that fits your business needs.

Simple Business Planning Template with Timeline

Download Simple Business Planning Template with Timeline

Excel | Smartsheet

This template doubles as a project plan and timeline to track progress as you develop your business plan. This business planning template enables you to break down your work into phases and provides room to add key tasks and dates for each activity. Easily fill in the cells according to the start and end dates to create a visual timeline, as well as to ensure your plan stays on track.

Simple Business Plan Rubric Template

Download Simple Business Plan Rubric

Excel | Word | PDF | Smartsheet

Once you complete your business plan, use this business plan rubric template to assess and score each component of your plan. This rubric helps you identify elements of your plan that meet or exceed requirements and pinpoint areas where you need to improve or further elaborate. This template is an invaluable tool to ensure your business plan clearly defines your goals, objectives, and plan of action in order to gain buy-in from potential investors, stakeholders, and partners.

Basic Business Plan Sample

Download Basic Business Plan Sample

This business plan sample serves as an example of a basic business plan that contains all the traditional components. The sample provides a model of what a business plan might look like for a fictional food truck business. Reference this sample as you develop your own business plan.

For additional resources to help support your business planning efforts, check out “ Free Strategic Planning Templates .”

Main Components of a Business Plan

The elements you include in your business plan will depend on your product or service offerings, as well as the size and needs of your business. 

Below are the components of a standard business plan and details you should include in each section:

• Company name and contact information
• Website address
• The name of the company or individual viewing the presentation
• Table of Contents
• Company background and purpose
• Mission and vision statement
• Management team introduction
• Core product and service offerings
• Target customers and segments
• Marketing plan
• Competitive analysis
• Unique value proposition
• Financial plan (and requirements, if applicable)
• Business and industry overview
• Historical timeline of your business
• Offerings and the problem they solve
• Current alternatives
• Competitive advantage
• Market size
• Target market segment(s)
• Projected volume and value of sales compared to competitors
• Differentiation from competitors
• Pricing strategy
• Marketing channels
• Promotional plan
• Distribution methods
• Legal structure of your business
• Names of founders, owners, advisors, etc.
• Management team’s roles, relevant experience, and compensation plan
• Staffing requirements and training plans
• Physical location(s) of your business
• Additional physical requirements (e.g., warehouse, specialized equipment, facilities, etc.)
• Production workflow
• Raw materials and sourcing methods
• Projected income statement
• Projected cash flow statement
• Projected balance sheet
• Break-even analysis
• Charts and graphs
• Market research and competitive analysis
• Information about your industry
• Information about your offerings
• Samples of marketing materials
• Other supporting materials

Tips for Creating a Business Plan

It’s easy to feel overwhelmed at the thought of putting together a business plan. Below, you’ll find top tips to help simplify the process as you develop your own plan. 

• Use a business plan template (you can choose from the variety above), or refer to the previous section to create a standard outline for your plan.
• Modify your outline to reflect the requirements of your specific business. If you use a standard business plan outline, remove sections that aren’t relevant to you or aren’t necessary to run your business.
• Gather all the information you currently have about your business first, and then use that information to fill out each section in your plan outline.
• Use your resources and conduct additional research to fill in the remaining gaps. (Note: It isn’t necessary to fill out your plan in order, but the executive summary needs to be completed last, as it summarizes the key points in your plan.)
• Ensure your plan clearly communicates the relationship between your marketing, sales, and financial objectives.
• Provide details in your plan that illustrate your strategic plan of action, looking forward three to five years.
• Revisit your plan regularly as strategies and objectives evolve.
• What product or service are we offering?
• Who is the product or service for?
• What problem does our product or service offering solve?
• How will we get the product or service to our target customers?
• Why is our product or service better than the alternatives?
• How can we outperform our competitors?
• What is our unique value proposition?
• When will things get done, and who is responsible for doing them?
• If you need to obtain funding, how will you use the funding?
• When are payments due, and when do payments come in?
• What is the ultimate purpose of your business?
• When do you expect to be profitable?

To identify which type of business plan you should write, and for more helpful tips, take a look at our guide to writing a simple business plan .

Benefits of Using a Business Plan Template

Creating a business plan can be very time-consuming, especially if you aren’t sure where to begin. Finding the right template for your business needs can be beneficial for a variety of reasons. 

Using a business plan template — instead of creating your plan from scratch — can benefit you in the following ways:

• Enables you to immediately write down your thoughts and ideas in an organized manner
• Provides structure to help outline your plan
• Saves time and valuable resources
• Helps ensure you don’t miss essential details

Limitations of a Business Plan Template

A business plan template can be convenient, but it has its drawbacks — especially if you use a template that doesn’t fit the specific needs of your business.

Below are some limitations of using a business plan template:

• Each business is unique and needs a business plan that reflects that. A template may not fit your needs.
• A template may restrict collaboration with other team members on different aspects of the plan’s development (sales, marketing, and accounting teams).
• Multiple files containing different versions of the plan may be stored in more than one place.
• You still have to manually create charts and graphs to add to the plan to support your strategy.
• Updates to the plan, spreadsheets, and supporting documents have to be made in multiple places (all documents may not update in real time as changes are made).

Improve Your Business Plan with Real-Time Work Management in Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

Simple Business Plan Template (2024)

Updated: May 4, 2024, 4:37pm

Table of Contents

Why business plans are vital, get your free simple business plan template, how to write an effective business plan in 6 steps, frequently asked questions.

While taking many forms and serving many purposes, they all have one thing in common: business plans help you establish your goals and define the means for achieving them. Our simple business plan template covers everything you need to consider when launching a side gig, solo operation or small business. By following this step-by-step process, you might even uncover a few alternate routes to success.

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Whether you’re a first-time solopreneur or a seasoned business owner, the planning process challenges you to examine the costs and tasks involved in bringing a product or service to market. The process can also help you spot new income opportunities and hone in on the most profitable business models.

Though vital, business planning doesn’t have to be a chore. Business plans for lean startups and solopreneurs can simply outline the business concept, sales proposition, target customers and sketch out a plan of action to bring the product or service to market. However, if you’re seeking startup funding or partnership opportunities, you’ll need a write a business plan that details market research, operating costs and revenue forecasting. Whichever startup category you fall into, if you’re at square one, our simple business plan template will point you down the right path.

Copy our free simple business plan template so you can fill in the blanks as we explore each element of your business plan. Need help getting your ideas flowing? You’ll also find several startup scenario examples below.

Download free template as .docx

Whether you need a quick-launch overview or an in-depth plan for investors, any business plan should cover the six key elements outlined in our free template and explained below. The main difference in starting a small business versus an investor-funded business is the market research and operational and financial details needed to support the concept.

1. Your Mission or Vision

Start by declaring a “dream statement” for your business. You can call this your executive summary, vision statement or mission. Whatever the name, the first part of your business plan summarizes your idea by answering five questions. Keep it brief, such as an elevator pitch. You’ll expand these answers in the following sections of the simple business plan template.

• What does your business do? Are you selling products, services, information or a combination?
• Where does this happen? Will you conduct business online, in-store, via mobile means or in a specific location or environment?
• Who does your business benefit? Who is your target market and ideal customer for your concept?
• Why would potential customers care? What would make your ideal customers take notice of your business?
• How do your products and/or services outshine the competition? What would make your ideal customers choose you over a competitor?

These answers come easily if you have a solid concept for your business, but don’t worry if you get stuck. Use the rest of your plan template to brainstorm ideas and tactics. You’ll quickly find these answers and possibly new directions as you explore your ideas and options.

2. Offer and Value Proposition

This is where you detail your offer, such as selling products, providing services or both, and why anyone would care. That’s the value proposition. Specifically, you’ll expand on your answers to the first and fourth bullets from your mission/vision.

As you complete this section, you might find that exploring value propositions uncovers marketable business opportunities that you hadn’t yet considered. So spend some time brainstorming the possibilities in this section.

For example, a cottage baker startup specializing in gluten-free or keto-friendly products might be a value proposition that certain audiences care deeply about. Plus, you could expand on that value proposition by offering wedding and other special-occasion cakes that incorporate gluten-free, keto-friendly and traditional cake elements that all guests can enjoy.

3. Audience and Ideal Customer

Here is where you explore bullet point number three, who your business will benefit. Identifying your ideal customer and exploring a broader audience for your goods or services is essential in defining your sales and marketing strategies, plus it helps fine-tune what you offer.

There are many ways to research potential audiences, but a shortcut is to simply identify a problem that people have that your product or service can solve. If you start from the position of being a problem solver, it’s easy to define your audience and describe the wants and needs of your ideal customer for marketing efforts.

Using the cottage baker startup example, a problem people might have is finding fresh-baked gluten-free or keto-friendly sweets. Examining the wants and needs of these people might reveal a target audience that is health-conscious or possibly dealing with health issues and willing to spend more for hard-to-find items.

However, it’s essential to have a customer base that can support your business. You can be too specialized. For example, our baker startup can attract a broader audience and boost revenue by offering a wider selection of traditional baked goods alongside its gluten-free and keto-focused specialties.

4. Revenue Streams, Sales Channels and Marketing

Thanks to our internet-driven economy, startups have many revenue opportunities and can connect with target audiences through various channels. Revenue streams and sales channels also serve as marketing vehicles, so you can cover all three in this section.

Revenue Streams

Revenue streams are the many ways you can make money in your business. In your plan template, list how you’ll make money upon launch, plus include ideas for future expansion. The income possibilities just might surprise you.

For example, our cottage baker startup might consider these revenue streams:

• Product sales : Online, pop-up shops , wholesale and (future) in-store sales
• Affiliate income : Monetize blog and social media posts with affiliate links
• Advertising income : Reserve website space for advertising
• E-book sales : (future) Publish recipe e-books targeting gluten-free and keto-friendly dessert niches
• Video income : (future) Monetize a YouTube channel featuring how-to videos for the gluten-free and keto-friendly dessert niches
• Webinars and online classes : (future) Monetize coaching-style webinars and online classes covering specialty baking tips and techniques
• Members-only content : (future) Monetize a members-only section of the website for specialty content to complement webinars and online classes
• Franchise : (future) Monetize a specialty cottage bakery concept and sell to franchise entrepreneurs

Sales Channels

Sales channels put your revenue streams into action. This section also answers the “where will this happen” question in the second bullet of your vision.

The product sales channels for our cottage bakery example can include:

• Mobile point-of-sale (POS) : A mobile platform such as Shopify or Square POS for managing in-person sales at local farmers’ markets, fairs and festivals
• E-commerce platform : An online store such as Shopify, Square or WooCommerce for online retail sales and wholesale sales orders
• Social media channels : Facebook, Instagram and Pinterest shoppable posts and pins for online sales via social media channels
• Brick-and-mortar location : For in-store sales , once the business has grown to a point that it can support a physical location

Channels that support other income streams might include:

• Affiliate income : Blog section on the e-commerce website and affiliate partner accounts
• Advertising income : Reserved advertising spaces on the e-commerce website
• E-book sales : Amazon e-book sales via Amazon Kindle Direct Publishing
• Video income : YouTube channel with ad monetization
• Webinars and online classes : Online class and webinar platforms that support member accounts, recordings and playback
• Members-only content : Password-protected website content using membership apps such as MemberPress

Nowadays, the line between marketing and sales channels is blurred. Social media outlets, e-books, websites, blogs and videos serve as both marketing tools and income opportunities. Since most are free and those with advertising options are extremely economical, these are ideal marketing outlets for lean startups.

However, many businesses still find value in traditional advertising such as local radio, television, direct mail, newspapers and magazines. You can include these advertising costs in your simple business plan template to help build a marketing plan and budget.

5. Structure, Suppliers and Operations

This section of your simple business plan template explores how to structure and operate your business. Details include the type of business organization your startup will take, roles and responsibilities, supplier logistics and day-to-day operations. Also, include any certifications or permits needed to launch your enterprise in this section.

Our cottage baker example might use a structure and startup plan such as this:

• Business structure : Sole proprietorship with a “doing business as” (DBA) .
• Permits and certifications : County-issued food handling permit and state cottage food certification for home-based food production. Option, check into certified commercial kitchen rentals.
• Roles and responsibilities : Solopreneur, all roles and responsibilities with the owner.
• Supply chain : Bulk ingredients and food packaging via Sam’s Club, Costco, Amazon Prime with annual membership costs. Uline for shipping supplies; no membership needed.
• Day-to-day operations : Source ingredients and bake three days per week to fulfill local and online orders. Reserve time for specialty sales, wholesale partner orders and market events as needed. Ship online orders on alternating days. Update website and create marketing and affiliate blog posts on non-shipping days.

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6. Financial Forecasts

Your final task is to list forecasted business startup and ongoing costs and profit projections in your simple business plan template. Thanks to free business tools such as Square and free marketing on social media, lean startups can launch with few upfront costs. In many cases, cost of goods, shipping and packaging, business permits and printing for business cards are your only out-of-pocket expenses.

Cost Forecast

Our cottage baker’s forecasted lean startup costs might include:

Gross Profit Projections

This helps you determine the retail prices and sales volume required to keep your business running and, hopefully, earn income for yourself. Use product research to spot target retail prices for your goods, then subtract your cost of goods, such as hourly rate, raw goods and supplier costs. The total amount is your gross profit per item or service.

Here are some examples of projected gross profits for our cottage baker:

Bottom Line

Putting careful thought and detail in a business plan is always beneficial, but don’t get so bogged down in planning that you never hit the start button to launch your business . Also, remember that business plans aren’t set in stone. Markets, audiences and technologies change, and so will your goals and means of achieving them. Think of your business plan as a living document and regularly revisit, expand and restructure it as market opportunities and business growth demand.

Is there a template for a business plan?

You can copy our free business plan template and fill in the blanks or customize it in Google Docs, Microsoft Word or another word processing app. This free business plan template includes the six key elements that any entrepreneur needs to consider when launching a new business.

What does a simple business plan include?

A simple business plan is a one- to two-page overview covering six key elements that any budding entrepreneur needs to consider when launching a startup. These include your vision or mission, product or service offering, target audience, revenue streams and sales channels, structure and operations, and financial forecasts.

How can I create a free business plan template?

Start with our free business plan template that covers the six essential elements of a startup. Once downloaded, you can edit this document in Google Docs or another word processing app and add new sections or subsections to your plan template to meet your specific business plan needs.

What basic items should be included in a business plan?

When writing out a business plan, you want to make sure that you cover everything related to your concept for the business,  an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.

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Krista Fabregas is a seasoned eCommerce and online content pro sharing more than 20 years of hands-on know-how with those looking to launch and grow tech-forward businesses. Her expertise includes eCommerce startups and growth, SMB operations and logistics, website platforms, payment systems, side-gig and affiliate income, and multichannel marketing. Krista holds a bachelor's degree in English from The University of Texas at Austin and held senior positions at NASA, a Fortune 100 company, and several online startups.