example of business model presentation

Creating a Business Model Slide: How to Communicate Your Business Model Effectively

This article will discuss how you can create the perfect business model slide, along with examples, ideas, and tips on getting excellent results.

Let’s start with the very basics:

What is a Business Model?

A business model outlines how a company plans to make profits. It mainly identifies the products and/or services it plans to sell, the target market, and any expenses.

Business models are important for every kind of business since they can be used to attract investors, recruit talent, and motivate the team. If you’re a company trying to get funding, a business plan can make or break your efforts. A business plan can help investors evaluate good investment opportunities. Even employees who wish to join the company might be interested in your business plan to better understand your company’s future.

So, it goes without saying that having a solid business model slide in your pitch deck is SUPER IMPORTANT!

Your business model slide and how you present it can sometimes be the sole deciding factor responsible for you to land the funding you need.

This article will explain how you can create the perfect business model slide and the mistakes you should avoid.

Pay good attention; this has the potential to change your life…

How to Create a Business Model Slide for Your Pitch Deck

Follow these 6 steps to create your business model slide:

– Identify the key components of your business model

– Create a visual representation of your business model

– Explain each component of your business model

– Make the slide visually appealing and easy to understand

– Review the slide to ensure that it effectively communicates your business model

– Practice presenting the slide

Let’s explore each step in detail:

Identify the key components of your business model

To identify the key components of your business model, you can follow the following steps:

• Identify your revenue streams.

How will your business make money? Are you selling a product or a service?

• Define your target market.

Who are the people that you will you be targeting with your products and/or services? What are their pain points?

• Value proposition

What value do you provide your target market? How does your product/service solve their problems?

• Key partners and suppliers

Are there any key partners or suppliers that you might need to work with to ensure smooth operation?

• Distribution channels

How will your product/service reach your target market? Are you going to use online channels, physical stores, or a mix of both?

• Cost structure

What are the costs associated with running your business? This can be anything from production costs to marketing expenses and overhead. Also, mention how you will control these costs and maintain profitability.

These 6 areas will give you an overview of your business model. Once you have identified these key elements, you can move on to creating a visual representation of your business slide . This is where SlideBazaar can make your life easier!

Business Mode Slides – Examples & Templates

Business Slide Design

The design of your business model slide is just as important as the contents. You need to make sure that your business slide is well-designed. Here are a few pointers that can help you out.

• Make sure your business slide is easy to read and clear. Choose an appropriate font for your pitch deck, and select colors with good contrast for the text and background.
• Use good quality, high resolution graphics in your business model slides. These graphics can help the viewer understand your slides better, so make sure you pay close attention to them.
• Use appropriate charts, graphs, and other diagrams to convey data information effectively.
• Branding of your business slide should be consistent throughout your pitch deck. Your business model slide should also have consistent branding.

If all of this sounds like too much work, you can always reach out to us to get your slides made. Here’s a link to get in touch with us.

Common mistakes in business model slides:

The people you’re presenting your business model slide to probably don’t have much time to sit through your entire presentation and take everything in.

The biggest mistake people often make is adding too much information to their business model slide. You need to avoid overwhelming your audience with information.

Keep your business model slide simple and focus on the most important information.

Another common mistake people make is not using visual cues to guide the user.

You should use graphics, icons, and other visual elements to guide the viewer through your presentation. This will help them understand the key elements of your presentation much faster.

Keep the language clear and concise. Do not use jargon or technical terms that may confuse your audience.

And lastly, the most important part. Practice. An excellent slide isn’t enough if you haven’t practiced presenting it. Make sure you review the slide and practice presenting it to someone else. You could also record yourself doing it and closely observe to see how you can improve the presentation.

Business model vs business plan

A business model is different from a business plan and a business plan gives an outline of how a company might generate revenue. A business plan goes into detail on how the business model would work and how revenue could be generated.

If you’re interested in knowing more about business plans and creating business plan presentations, we have a detailed article that you can check out .

Why Do You Need a Business Model Slide in Your Pitch Deck?

Investors usually don’t spend much time going through your entire pitch deck. To get the best result, you should be able to communicate all the important details in your slide effectively without taking too much time.

A business model slide includes everything from how your company functions to the strategy you will be using to generate revenue. A business slide is perhaps the most crucial part of your pitch deck since it provides enough reason for an investor to believe your venture is worth investing in.

• Business model canvas template
• Business model innovation template

I hope the points I’ve covered in this article will help you create your own business model slide. Make sure to practice your presentation well. Even the best slides can fall short with mediocre presentation skills. You can learn how to present better by exploring our blog.

Good luck with your presentations!

At SlideBazaar, we help you create engaging and memorable presentations. Choose from our collection of professional templates or opt for our custom design services for a personalized touch. Your presentations deserve to be elevated to new heights, and we’re here to help you achieve just that!

BROWSE BY CATEGORY

• PowerPoint Templates
• Keynote Presentations
• Infographic
• Free slides

QUICK LINKS

• Frequently Asked Questions
• Terms & Conditions
• Privacy Policy
• DMCA Policy

EMAIL NEWSLETTER

Get updates of our PowerPoint templates and slide designs before anyone else.

The Business Model Slide: How to make it and include

How to create a pitch deck for investors?

If you're reading this, you are probably in the process of pitching investors to raise money for your company. I'm the CEO of a company called Slidebean. I've not only managed to raise funding for our startup, but hundreds of companies have also used our templates to do so.

In this article, we are going to dig deep into how to create a pitch deck for investors, with special attention to the pitch deck structure. There is a pretty standardized pitch deck outline that most presentations follow, so we'll look at each slide and dig into what content you should include in each one of them.

Check out our article pitch deck design guidelines if you are looking for guidance on your design and pitch deck examples from successful startups if you are looking for inspiration. Remember, the pitch deck is the very first impression an investor might get at your business, and it should look stellar.

Pitch deck outline?

Let's not reinvent the wheel here. For anyone wondering what is a pitch deck, dozens of accelerators, venture funds, successful startups and internet personalities have published the 'ideal' contents of an investor deck. Also, we cover this on a more extended article here.

But, pretty much every pitch deck follows this structure:

The Problem

The solution, product demo.

‍ Why we'll make you rick:

• Market Size
• Business Model     --> We'll get to this
• Competition
• Underlying Magic
• Go-to-Market Plan
• Traction / Milestones

Fundraising Info

For most of this article, I am going to use the Uber pitch deck as an example. Now the original version doesn't look particularly good, so we'll use Slidebean's redesigned version.

The Intro Section

This is where you present your case, your problem premise, and your proposed solution. This is a critical part of your pitch because it will determine if you can capture an investors attention for the rest of the presentation.

The Cover Slide

Little to add here on the structure side, we'll look at some design tips later.

This is where you present the status quo. The founders of Uber made it very clear- Cabs in 2008 are far from a great user experience: they use aging, and inefficient technology and hailing is done by hand of phone.

Check Airbnb' pitch deck. This was the reality in 2009, all you had was Craigslist and CouchSurfing, and neither of those was a pleasant user experience.

I also love the way Airbnb summarized it in just three short sentences: - Price is important for travelers. - Hotels are bubbles. - There's no way to book a room with a local or to host a spare room or apartment.

See how down to earth this problem has been summarized? No complicated jargon, no debatable arguments, 100% straightforward, verifiable claims.

Creating empathy with your investors is critical at this point. If you offer a questionable statement, then the whole premise of your pitch will be doubted. If the problem you are trying to solve can be applied to them, great, use that! If you are solving a problem for an entirely different audience, then acknowledge it and again, make sure your premise is solid.

The solution is quite obviously you, and your company and your product. Mention three or four core functions of your app and how they address the problems you just talked about.

One important tip here is to, once again, avoid tech jargon. Think of benefits instead of features- so instead of saying: 'fully responsive editor,' rephrase it to 'edit your presentation anywhere, even your phone.'

This is a killer line right here: Convenience of a cab in NYC + experience of a professional chauffeur. But in SF and NYC.

There's a whole thing about product demos. If you are presenting live, for example, then a product demo is a double edge sword. You risk the demo crashing and ruining your whole pitch, so sticking with a video is safer.

If you are sharing the pitch with an investor via email, then a video capture is a nice courtesy and a way to guarantee that the viewer will get a glimpse of your product: you can't assume they'll go to your website, create an account and check it out themselves.

Finally, if you are in an in-person meeting, following the flow yourself might be the best choice. Remember, in either case, your video demo should reach an 'aha moment' in 30 seconds or less.

Why we'll make you rich:

if you managed to catch their attention in the first minute or so, now it's time to prove why are you are going to make them reach.

Remember, few investors (actually no investors) will give you money because they like you, your team, and your product. They'll do it because they believe your team, led by your vision, can grasp a market opportunity, great a sizable company and give them a significant return on their investment.This is where you look at how large can this company become. Two ways to tackle it, with what is called a 'bottom up' or a 'top-down' market approach.

A Top-Down analysis is calculated by determining the total market, then estimating your share of that market.  A typical top-down analysis might go something like this:  "Hmm... I will sell rubber duck everyone can use, and since there are 500,000 people in my area, even if I only manage to land 5 percent of that market I'll make 25,000 sales."

A bottom-up analysis is calculated by estimating potential sales to determine a total sales figure. A bottom-up study evaluates where products can be sold, the sales of comparable products, and the slice of current sales you can carve out. While it takes a lot more effort, the result is usually much more accurate.

There's a great INC.com article you can look into for more details.

So going back to our example, Uber planned to start as a NYC + SF service, which makes almost $1.3 Billion per year. Then they planned to expand to LA, Chicago, Houston, PA, and Dallas, which make up 50% of the US taxi market.

So based on this information, they estimated three scenarios: A Worst-Case Scenario where they remain a ten car, 100 client service in SF. A Realistic Success Scenario where UBer gets 5% of the top 5 US Cities, which represents 20-30M+ per year profit.

And a Best-Case Scenario , where Uber became a market leader, $1B+ in yearly revenue. Who would've guessed even that prediction fell short of the company they'd become.

CREATE A PITCH DECK

The business model slide.

Now, the pitch deck business model slide is, in most cases, a slide that makes or break your pitch. I'm taking Airbnb's example here, whose business model is dead simple: they make a 10% commission on each transaction. That's it.

Airbnb makes money in many other ways these days, but the premise remains, there's a percentage of each transaction, and when dealing with a $500MM serviceable market (Budget + Online Trips), even a small portion of the equation yields fantastic economics.

The founders elaborated by making a rough estimate that serving 15% of the addressable market would yield them $200MM of revenue in the first three years. A bold, but eventually accurate prediction.

We are working on a new video dedicated exclusively to studying and understanding powerful Business Model slides (We'll be updating this post with the link any time soon).

What Makes up a Startup Business Model?

Simply put, a business model defines how your company functions. It states for professionals and investors, as much as it does so for family and friends, what your business strategy is mostly about in operational terms.

What we mean by the above is that your business model pitch deck template should clearly define not only who your customers are, but what value propositionthey find in your company, service or product offering, how you make revenue off of this entrepreneurship and how you manage to upkeep a business relation with your clientele in a way that is profitable to both.  

What Is Osterwalder’s startup Business Model Canvas?

Unfortunately, we are at a point in the business world where we cannot speak of business model slides without referencing Swiss business theorist Alex Osterwalder and a model that has nurtured a big part of what is known as a Lean Startup Movement.

Business model canvas is more commonly abbreviated as BMC. They are mainly strategic tools that facilitate business model analysis and development in business presentations .

Why do we mention this? Let’s move on to our key facts to successful business model slides to find out.

1- Work On Your Business Model Canvas

The first key fact for you here is: If you have not done so already, please take out a simple sheet of paper and work on your BMC. Yes, no computers for this one but back to old-fashioned (and very fun, actually!) pen and paper.

Furthermore, do NOT do this by yourself. Fundamentally, this should be seen as a team activity and hopefully done together with your business team.

Used as a creative impulse, the BMC should help you define the purpose of your business through your value proposition and network to get to your revenue projections.

2- Study the business model

This might feel like a cheat, but we cannot stress it enough just how relevant it is that you actually spend time studying and crafting an actual and functional business model. We highlight this as it is not only important for the sake of a winning business model slide to your upcoming pitch deck , but it is furthermore essential to good business health and long-term positive entrepreneurial trajectory.

You might be surprised how many startups fail to work on their business model to their exhaustion as a foundation for their entire business operation. For the number of hours spent trying to scale your business, pausing here - for as tedious and hard as it can feel - is a long-term life and time saver.

3- Make sure how you make and sell works

Breaking your business model in two sections, you would thus tell us not only how you make your product or business offer, but how you plan on putting it out there in the market, thus coming up with your value chain business model.

Moreover, when you present the above, make sure what you outline actually works in a way that it passes any possible numeric test (and also a logical narrative one) towards actual profitability in the financial model .

Check our Financial Model Templates

4- Consider and stress your innovation

There are two ways in which you can typically be innovative in regards to business models; either in the making or on the selling aspects of that on which you are basing your startup. We say “typically” here as fantastic and ground-breaking business models actually manage to be innovative in both aspects.

Therefore, can you innovate how you make, sell or distribute your product? Or could you do so in the way in which you meet consumer needs? Can you actually do so both ways?

If you really do on any of the above and by any means, definitely stress this out in your upcoming business model slide.

Warning here, though, as, if you truly do NOT manage to find an innovative way to crack at your business model, please do not make it up. A bluff here is easier to see from miles away than most think; and investors are awfully good at sniffing that, as well. It’s one of many pitch deck facts . In fact, you need not be an investor to consider from a consumer perspective whether your idea or business proposition is actually innovative at all. So spare yourself a loss of considerable credibility throughout your business presentation by adding something you do not possess; innovation should be an awfully valuable asset, not a required aspect.

5- Make the best of your timing

Part of the things most startup pitch decks leave out is how the time in which business presentations are being pitched is precisely the right one for any investor or party to be looking at their business offer. This, of course, goes along with reasons why the time at which pitches are being delivered is the perfect one for the product or service to be out there.

In this sense, it is best when you have a business pitch targeting something that is happening or is executed at a moment when the launch or offer works more than ever before - and prior to any further events unfolding.

Many successful businesses have thrived solely based on timing, as a matter of fact. And that is not surprising at all; timing really matters! It does so considerably. So include that in your presentation if the timing is just perfect and on your side.

The Competition Slide

I'm going to use the Slidebean example for the competition slide. This grid approach to comparing your company to your competitors was popularly used by Steve Jobs when he used to compare the iPhone to any other phone available at the time.

If you have a product that stands far apart from your competitors, then this might be the best way to make sure everyone understands the premise.

In our case, the horizontal axis would be represented by 'time required to make a presentation or pitch deck,' and 'quality of design' on the vertical axis.

Traditional presentation software like PowerPoint would have an average design quality, with terrible efficiency. Prezi, for example, provides somewhat better results, at the cost of even more time. All the way to the extreme, you can create a top of the line presentation using Adobe Illustrator, but this is a professional tool for designers.

Slidebean's niche is right here, where high quality meets efficiency- and with this diagram is easy to see how it stands apart.

Underlying magic or competitive advantage

The Underlying Magic slide also referred to as the Competitive Advantage slide, is where you elaborate on the technologies and patents you've developed to make your product or service unique. Feel free to get more technical here.

Going back to Uber, this is where they get to brag about their route optimization system, reputation tracking, and demand forecasting: that's right, surges. As much as we users hate them, that is one of Uber's most powerful innovations.

The Go-To-Market Plan

The go-to-market slide should refer to your plans to acquire a mass audience. Now the reality of any startup is that there is no way to know how these 'plans' will work until you try them out, and you'll likely need to update this slide regularly as you try and fail with different marketing tactics.

It's essential, however, to remember and fake it till' you make it: always have a plan and pitch it as if you are 100% sure that's the way to go. The point of this slide is proving that you can figure out ways to grow your business, both with a large pool of ideas and the ability to execute.

Airbnb's slide refers to three alternatives: events, partnerships, and the 'dual posting feature.' In the end, they never managed to make a deal with Kayak, but they hit the nail on the head with the dual posting function.

In a nutshell, they developed a bot that would take any Airbnb listing, repost it on Craigslist and link back to the original Airbnb post, thus increasing their traffic and awareness, as well as the chances of getting a listing booked when they had few customers.

Almost done now, moving up to the team. This slide should be simple: mention your founders and why are you the right people to grow this company.

Remember the ideal founder combination is the hustler/hacker/hipster trio. A hustler, usually the CEO that can sell the company and keep investors excited around it; a hacker, often the CTO that can lead the product development for the first few years; and finally a hipster that can build a brand both through high-quality design and marketing.  

Do not talk about your advisors, first employees or anyone who is not dedicated 100% to the company.

Wrapping Up

Traction/milestones.

The Traction/Milestone slide is another crucial piece of your pitch. Actually, if you are pitching in front of an audience in a demo-day type of event, this slide should probably go first, right after your cover; this gives you credibility early on and captures people's attention for the rest of the pitch.

In the storytelling arch of your presentation (click below to see our video on Storytelling) the Traction is the lethal blow and the climax of your story.  

If you have revenue, and it's growing, that should be the only chart on this slide. If you don't have any sales, you might want to reconsider pitching investors, as it's tough to raise money without income. If you must, then talk about user growth, monthly and weekly active users.

Both of the pitch deck templates we are referencing, Uber and Airbnb, have a final fundraising slide with their ask. In the US, the SEC has certain regulations as to whom can you show your financial data, so you should be careful when sending your deck to people who aren't accredited investors.

This is not my expertise by any means, but a couple of tips are: - If you are pitching on stage, to an audience, do not add this slide. - If you are sending this deck privately to a VC, then you are probably OK.

When in doubt, check out this article for more info.

So all of the pitch deck templates we talked about are available to use on Slidebean. Creating an account is free, and you can start editing right away. Slidebean's algorithm will handle the design for you, so all you need to care about is the design.

If you want to do this in PowerPoint or your platform of choice, well shame on you, but check out our next video with some Pitch Deck Design guidelines.

Need some extra help with your Pitch Deck? Go and check Slidebean's

‍ Pitch Deck Design Service

Related video.

Upcoming events

Beyond the pitch deck: master storytelling for closing rounds, crash course in financial modeling, popular articles.

The Startup Financial Model Template by Slidebean

AirBnb Pitch Deck: Teardown and Redesign (FREE Download)

Let’s move your company to the next stage 🚀

Ai pitch deck software, pitch deck services.

Financial Model Consulting for Startups 🚀

Raise money with our pitch deck writing and design service 🚀

The all-in-one pitch deck software 🚀

A co-founder is usually a very vital piece of a puzzle to get a startup off the ground.

This guide breaks down the structure and elements of an effective pitch deck, including essential sections like the Intro, Product, Market, and Ask. With tips and examples, you’ll discover how to tell your company’s story, highlight key metrics, and present a strong value proposition. Whether you’re preparing for investor meetings or demo day presentations, this article provides the insights needed to make your pitch deck a success.

This is a functional model you can use to create your own formulas and project your potential business growth. Instructions on how to use it are on the front page.

Book a call with our sales team

In a hurry? Give us a call at 

• Presentations
• Most Recent
• Infographics
• Data Visualizations
• Forms and Surveys
• Video & Animation
• Case Studies
• Design for Business
• Digital Marketing
• Design Inspiration
• Visual Thinking
• Product Updates
• Visme Webinars
• Artificial Intelligence

How to Create a Business Plan Presentation [Plus Templates]

Written by: Masooma Memon

You know your business idea is strong, but presenting it in a way that captivates your audience and inspires them to take the desired action? That’s a different story.

But don’t worry. With the right approach and resources, you can create a business plan presentation that not only conveys your idea in the best possible way but also wins over potential investors, partners and clients.

In this article, we’ll cover everything you have in mind like how many slides does your business idea presentation need, what goes into those slides, and how to create, design and present an impressive business plan presentation.

Here's a short selection of 8 easy-to-edit business plan presentation templates you can edit, share and download with Visme

Along the way, we’ll also show you a series of ready-to-use business plan presentation templates that you can customize to use as your own. See? We did say creating a presentation isn’t rocket science.

Ready to learn how to create a business presentation?

Let’s get started already.

Table of Contents

• What Is a Business Plan Presentation?
• What Should Be In a Business Plan Presentation?

How to Create a Business Plan Presentation

• How to Design a Business Plan Presentation With Visme

Business Plan Presentation Best Practices

How to present a business plan presentation, business plan presentation faqs.

• A business plan presentation is a formal slide deck that includes your goals, mission, strategy, pricing model, financial projections, teams and other information about your new business.
• Typically, a business plan presentation includes a title slide, problem, solution, pricing plan, business operations information, marketing plan, industry overview, financial projections, team and a concluding slide with your contact details.
• To create a business plan presentation, identify your goals, conduct research, create an outline, develop the content, design your slides, prepare supporting material, and finalize and polish.
• Design a business plan presentation easily in Visme by picking a template, adjusting the slides, customizing the template, and then downloading and sharing your presentation.
• Some tips for creating impressive business plan presentations include drawing attention to your core message, making your slides easy to read and understand, sticking to one or two fonts, picking a nice color scheme, using minimal text and paying attention to the visuals.
• To effectively present a business plan presentation, keep your presentation concise, add interactivity, pay attention to the design and incorporate data visualization.
• Visme makes it easy to create a professional business plan presentation that leaves a solid impression on your audience. Use features like ready-made templates, built-in graphics, animations, branding and AI-powered tools to create stunning presentations.

What is a Business Plan Presentation?

We know a business plan as a formal document that includes your business goals, mission, strategy and the rest of the starting-a-business shebang. 

A business plan presentation is all that with added pressure since you’ve to convey the entire information in slides – clearly and concisely. 

Hey executives! Looking to cut design costs?

• Spend less time on presentations and more time strategizing
• Ensure your brand looks and feels visually consistent across all your organization's documents
• Impress clients and stakeholders with boardroom ready presentations

Sign up. It’s free.

Put another way, you don’t have wordy documents to convey your ideas. Instead, you’ll need to be clear about selling your idea to investors by sharing all the important details in an engaging and succinct manner. 

What Should Be in a Business Presentation?

Now that you know how your slides need to look, let’s talk about another important point—your presentation’s slides and what they need to talk about. 

The bare minimum slides you need are 10. Remember, cover only one business aspect per slide.  Here’s what your slides should be about.

Slide 1: The Title Slide

This needs no explanation — it’s your introductory page that should include your business’s name, any slogan that you may have, and a logo as well (if it’s ready). Don’t forget to add your name to the slide. 

Since this is the first slide, it needs to be an impression maker. One way to create such a slide is to rely on a powerful image that showcases your business idea. 

Take, for example, this presentation template by Visme. It pretty much speaks for itself, narrating the business idea is related to social media scheduling.

Looking for the perfect image for your presentation? Grab one from a pool of 700+ free presentation images . 

Slide 2: The Problem Your Business Solves

Dedicate your second slide to diving into the pain point your business solves.  You can use facts to make things convincing. But, there’s nothing that beats a good story. 

Here is an amazing business plan presentation example that does just that.

Additionally, make sure you let your design do the talking. For instance, this presentation template uses a few words and pairs them with icons that explain facts.

Slide 3: Your Business’s Solution

Now that you’ve introduced the problem, give the solution. 

This is the part where your story comes to its happy ending. And what’s the happy ending? Your business idea.  

Again, make sure your solution-offering slide isn’t wordy, but digestible. Try a diagram or sketch to explain your idea like here.

Slide 4: Your Pricing Plan

Okay, so investors know you’ve a great idea that you’ve delivered in an even greater story format. They’re impressed. What’s next? Your pricing structure. 

In your business model slide, go on to tell who your customers are, what your revenue sources are going to be, and how much you expect customers to pay for your product/service?

But, instead of writing it all, present your pricing plans in a simple-to-grasp chart. 

Here’s what I mean.

Slide 5: Business Operations Information

Now is the time you give your audience an inside peep into the operating nuts and bolts of your business. 

Where will your business headquarters be located? What about the staff that runs the show in the background. What equipment will you need? Answer all that in this slide. 

Just make sure you offer all this info in a chart or diagram.

Slide 6: Your Marketing Plan

Next, tell your audience how you plan to market your business. 

Nope, "TV and ads" is not the right answer. Instead, share your marketing plan including the channels you’ll use and how you plan to do so. 

Planning to make a separate marketing presentation? Dig into this guide to create one with free templates.

Slide 7: Industry Overview

In other words, this slide is for competitor analysis. Make sure you keep it clipped and use a positive approach. 

Defaming or bad-mouthing competitors won’t help. What’ll make a difference in your favor though is how well you explain your unique selling proposition (USP) or what makes your business a winner. 

Share this information in a chart or outline the key pointers like this template below does.

Slide 8: Financial Projections

Time to pull out the crystal ball that shows the future!

Answer the following in this slide: what financial projections do you’ve for the next 3 years and 5 years to come. Then, explain how you reached those numbers. 

Here’s a template that does that well:

Slide 9: Your Team

Here’s the part when you talk about the key players who’ll help you build your business. 

See how this template intros teammates.

Slide 10: Concluding Slide

This is your last slide. It’s best to close your presentation with your contact details (check out the slide below for an idea) and a sense of urgency.

But why the urgency, you ask? Because you want to tell your audience that now is the right time for your business to enter the market. 

1. Identify Your Goals

Before diving into your presentation, take a step back and clarify your purpose.

Are you seeking investment, looking for partners or pitching to potential clients. Knowing your aim helps shape your entire approach.

Then, set clear goals for your presentation. Maybe you want to secure a certain amount of funding or land a specific partnership. Having these objectives in mind keeps you focused and helps you measure success later on.

2. Research and Gather Information

Now it's time to roll up your sleeves and dig into the nitty-gritty.

Start with thorough market research—understand your industry inside out and know your competitors like the back of your hand.

Also, get a solid grasp on your target audience. Research their backgrounds, interests and what they're looking for. This insight is gold when tailoring your content.

Don't just skim the surface; dive deep. Collect hard data, compelling statistics and solid financial information that backs up your claims.

As you gather all this information, keep it organized. Use spreadsheets, mind maps or whatever system works for you. The point is to have this valuable intel at your fingertips when you need it.

For example, you can use Visme’s whiteboard tool for this purpose. Or design an engaging mind map that you can easily share with your team.

3. Outline Your Presentation Structure

Think of your presentation as a story—it needs a beginning, middle and end. And all of these parts need to flow seamlessly.

Start by mapping out the key points and sections you want to cover. Then, arrange them in a logical order that builds momentum. Make sure each section naturally leads into the next, creating a compelling narrative.

As you plan, consider how much time and emphasis each part deserves. Your game-changing product might warrant more time than your office location, for instance. A well-structured presentation keeps your audience engaged and helps them follow your vision effortlessly.

Want to learn more? Here’s a detailed guide on the different types of presentation structures you might want to use for your business plan presentation.

4. Develop Your Content

Here's where you breathe life into your presentation.

Craft content that's not just informative, but captivating. Think about what makes your business unique and exciting— that's the story you want to tell.

Develop a clear, punchy value proposition that instantly communicates your worth. As you write, keep your audience in mind. What matters to them? Align your content with their interests and needs. If you need help with crafting the perfect words, use Visme’s AI Writer for assistance.

For each slide, aim for concise, impactful statements. Back up your claims with solid data and facts—investors love numbers. And while it's good to show you know your stuff with industry jargon, remember to explain complex terms. You want to impress, not confuse.

5. Design Your Slides

Now it's time to make your presentation visually appealing. If you’re using a template, choose a design theme that's professional and aligns with your business idea.

Ideally, your presentation design should be clean, modern and easy on the eyes. Use high-quality visuals, charts and graphics to illustrate your points. We’ll discuss more about how to design a business plan presentation in the next section.

Be careful not to go overboard. Keep your slides uncluttered and easy to read. A good rule of thumb is no more than six bullet points per slide. Use them to highlight key points and provide visual interest, not to display every word you're going to say.

6. Prepare Supporting Materials

Your presentation is just one part of the package. Create handouts or leave-behind documents that reinforce your key points and provide additional details. These could include executive summaries, product specifications or financial projections.

Also, develop a one-page business plan or a more detailed one for those who want to dive deeper. These materials show you're thorough and prepared, and they give interested parties something concrete to review after your presentation.

Visme offers a bunch of business plan templates to help you in that area. Here’s a business plan template you can use right away:

The best part about using Visme is you can ensure your document design is consistent with your presentation. Simply upload your brand elements like fonts, colors and logo, and our Brand Kit will apply your unique style across any project you create.

In fact, you don’t even have to manually upload anything if you’re short on time and have a website. Input your site URL into our Brand Design Tool and let the AI pull the brand elements automatically and apply them to your designs.

7. Finalize and Polish

You're almost done! But before you call it a day, revisit and fine-tune your presentation so it’s free from any potential issues. Proofread everything meticulously and check for spelling errors, consistency in formatting and accuracy in your data and projections.

Make sure all your information is up-to-date and relevant. Also, pay attention to any animations and transitions between your slides—they should be smooth and logical.

This is also a great time to get some outside perspective. Present to trusted advisors, mentors or colleagues who can give you honest, constructive feedback. They might catch things you've missed or have ideas to make your presentation even stronger.

If you’re creating your business plan presentation in Visme, you can invite team members to review your slides, leave feedback by commenting or annotating and even work on the content with you using our collaboration and workflow features.

How to Design a Business Plan Presentation with Visme

So far, you’ve learned a lot of theory on making a business plan presentation. It’s time to put all that and more into practice. 

Start off with writing your content. And, go on to design your slides next. 

With Visme, you’ve two ways to go about creating your presentation: either start with a template or work from the scratch. 

Have you already started making your presentation in PowerPoint, but only just discovered Visme?  No worries! Nobody’s going to ask you to start over.

Instead, simply follow the steps in here to import your PowerPoint presentation in Visme .  Or, watch this video to understand how do so.

Now, let’s start designing.

1. Pick a Template

Visme offers templates in various categories, so you’ll be sure to find a template that fits your business idea. 

For instance, here’s a business presentation template.

Here’s something for those of you with an idea in the finance sector.

Plus, a template for a product idea.

Each of the available templates are editable, which means if there’s something you want to change about it, you can easily do so.

Looking for something that takes creativity to a whole new level? Pick from one of our animated presentation templates. And if you’re short on time, you can use Visme’s AI Presentation Maker to whip up a custom design tailored to your business idea and vision.

2. Adjust the Slides

Once you’ve picked your template, click  Add New Slide to bring other slides from the template into your presentation. Pick and choose any and all of the slides you need to use in your business plan presentation.

You can also bring in slides that you've previously saved to your slide library to help customize your presentation even further.

3. Customize the Template

Lastly, customize your template’s font and color. 

If you already haven’t settled on your brand colors, dive into color psychology to pick colors for your presentation that inspire trust.

If you plan to power your first slide with images, you can either select images from Visme’s stock photo library or upload your own image. You can also add icons , shapes, animated graphics, illustrations, 3D characters , gestures and more to spruce up your slides.

And if you can’t find the perfect image, whip one up using the AI Image Generator or edit existing images using the AI Image Editing tool . It can unblur, upscale and remove unwanted backgrounds in seconds.

Pro Tip : Take advantage of Dynamic Fields to always keep important data like names, dates and contact information accurate. Once you've customized the fields and assigned values , your data will be pulled in throughout your project.

Alternatively, you can create your presentation from the ground up using a blank canvas or by starting with a presentation theme .

4. Download and Share

Finally, it’s time to share your business plan presentation.

You have several options to do that in Visme. Here they are:

• Download: Save your presentation in PDF or PPTX (PowerPoint) format. You can also download in HTML5 (offline web) format to preserve animation and interactivity,
• Share online: Publish and share your presentation online using a public or private link. No need to download any files—your presentation will be hosted on Visme.
• Embed: Generate an embed code for your presentation to add it to a website or portal.

Also, fun fact: when you share your presentation online with Visme, you can track built-in analytics to understand how people are interacting with your slide deck.

With the recap out of the way, let’s talk about the fundamentals of preparing a business presentation that you need to keep front and center as you plan.

1. Draw attention to your core message.

This is the heart of any successful presentation — one that makes it a winner. To ensure your message comes off coherently, explain your business idea to yourself.

The stronger your grip on your idea, the better you’d be able to explain it in a few sentences, or paragraphs at most. 

In other words, make sure you can summarize your plans into an elevator pitch. Also, don’t forget, use simple language — can a child understand your business idea? If so, you’re in the right direction. 

2. Make your slides easy to read and understand.

If a clear message is the heart of a prizewinning (read: investor winning) presentation, good readability and ease in understanding are the lungs, working to keep your presentation alive and breathing. 

The question now is, how do you go about creating digestible slides? Here are a couple of things that can help.

3. Stick to one or two fonts.

Garamond, Helvetica and Gill Sans are some of the best fonts to use in a presentation .

And while you’re at it, select a readable font size. 30 points is a good benchmark size to keep in mind like we discussed above. 

Take a look at how well the font size is adjusted in this template. The changing font size also creates a visual flow that navigates viewers’ attention.

4. Pick a nice color scheme.

Know those bright colors that hurt the eye and are hard to look at? Steer away from them. A subtle color combination works best like in the Visme presentation template below.

5. Use minimal text.

To do so, read each word carefully and ask yourself: can I do just fine without this word? If you find yourself replying in the affirmative to this question, remove the word. In short, make each word earn its keep.

Here’s a template using only as many words as needed to get the message across.

6. Pay attention to the visual elements in each slide.

The goal is simple: you’ve got to use design elements smartly without overdoing them. Sure, you’ve heard a picture is worth a thousand words, but nailing visual components in your presentation can take some effort. 

Put another way, it isn’t about throwing in a bunch of thumbnail images and icons to each slide and calling it a day. Instead, it’s about adding them thoughtfully so they’re impactful rather than extra baggage. 

Check out this template from Visme to get an idea of what we’re talking about here.

On the whole, aim to create a business plan presentation that’s readable, comprehensible and clutter-free. 

Before we wrap this up, here are some tips to help you deliver more memorable presentations:

Keep Your Presentation Concise

Short, powerful messages leave a far deeper impression than long, rambling presentations.

Follow the 9-minute rule —originally for salespeople but equally valuable for presenters—to deliver more impactful presentations.

Aim to deliver 2-3 slides per minute, keeping your key points within about 9 minutes. This helps maintain your audience’s attention and ensures your core message is communicated without overwhelming the listeners with excessive information.

Add Interactivity to Your Presentation

Breathe life into your business presentations and stand out by incorporating interactive elements, such as animated icons, popups, clickable buttons, embedded videos and more.

Interested in creating an interactive business presentation? Here are 20 tips to get you started.

You can also take a look at how to create an interactive quiz within your presentation below.

Create engaging interactive content with Visme.

• Add interactive pop-ups and hover effects
• Increase interest and engagement on your design
• Lead your audience to specific content with interactivity

Pay Attention to Your Presentation’s Design

Not only is visual design an important component of any presentation , but it’s also what hooks your audience. It takes about 50 milliseconds for your audience to assess a design’s visual appeal so aim to leave a strong visual impression. 

Use a powerful image as this template does.

Or try a color-based design with a modern layout like the one in this business presentation template:

Incorporate Data Visualization

Wherever possible, use any of the various chart types at your disposal to present your data. These could be line or bar graphs, pie charts, Gantt charts, Venn diagrams, pictograms, population pyramids and much more.

But why should you use charts to share your data? Simple: data visualization makes complex numbers easy to understand at a glance and more interesting to look at.

Check out this funnel chart template by Visme that you can add to your business plan presentation:

Or this cool gauge chart to track the achievements of your sales staff:

With a few clicks of a button, add creative infographics to your Visme presentations and take them to a whole new level.

Q. How Many Slides Does Your Business Presentation Need?

Aim for 10-12 slides in your business presentation. This aligns with Guy Kawasaki's 10-20-30 rule: 10 slides max, presented in 20 minutes, using at least 30-point font. This approach helps you stay focused and keep your audience hooked to your presentation till the end.

Made with Visme Infographic Maker

  If absolutely necessary, you can stretch to 13 slides, but try not to go beyond this to prevent overwhelming your audience. Remember, a concise presentation often has more impact than a lengthy one.

Create a Business Plan Presentation That Wins Investors

Creating a business plan presentation really isn’t much of a tough nut to crack. Consider half your work done if you’re cent percent clear about your business idea. This way your presentation’s content will come easy to you.

As for the design? Leave that to Visme. Our online presentation software makes it easy to create a beautiful and professional business plan presentation that leaves a solid impression on your audience.

Use features like built-in graphics, custom 3D characters, animations, branding and AI-powered tools to create the best business plan presentation you could envision.

Create beautiful presentations faster with Visme.

Trusted by leading brands

Recommended content for you:

Create Stunning Content!

Design visual brand experiences for your business whether you are a seasoned designer or a total novice.

About the Author

Masooma Memon is a pizza-loving freelance writer by day and a novel nerd by night. She crafts research-backed, actionable blog posts for SaaS and marketing brands who aim to employ quality content to educate and engage with their audience.

Business Model Canvas Template (+ Free Presentation Templates)

The Business Model Canvas is a strategic management tool that helps businesses visualize and analyze their business models. It consists of nine key components that are essential for designing and evaluating a business model.

This article provides a comprehensive guide to the Business Model Canvas, explaining each component in detail and providing insights into their significance. Additionally, the article includes examples of free and premium presentation templates that entrepreneurs and managers can use to effectively communicate their business models to stakeholders, investors, and team members.

With this text, we continue the series of four articles:

• Introduction to Business Models ;
• Comparative Analysis of Business Models ;
• Business Model Canvas Template ◄ You are here ;
• Business Model Examples and Case Studies

dedicated to business models, accompanied by examples of presentation templates from the PoweredTemplate library . The use of these templates can be beneficial in practice when developing a presentation for various business models.

Table of Contents

Overview and Purpose of the Business Model Canvas

1. key partners, 2. key activities, 3. key resources, 4. value proposition, 5. customer segments, 6. distribution and communication channels, 7. customer relationships, 8. revenue streams, 9. cost structure, presentation templates of business models.

The Business Model Canvas is an indispensable tool for entrepreneurs and business managers seeking to understand, design, and communicate their business models effectively. It provides a holistic and visual representation of the key elements that drive a business’s success. With its intuitive framework, the Business Model Canvas allows stakeholders to grasp the intricacies of a business model at a glance.

The primary purpose of the Business Model Canvas is to facilitate strategic thinking and analysis. By breaking down the complex structure of a business into nine distinct components, it enables entrepreneurs and managers to identify critical areas for improvement, innovation, and optimization. Moreover, the canvas acts as a common language that aligns different teams and departments within an organization, fostering collaboration and a shared understanding of the business model.

Through the Business Model Canvas, businesses can identify opportunities for growth, streamline their operations, and enhance their value proposition to customers. By visualizing the interdependencies between each component, businesses gain insights into how changes in one aspect of the model can impact other areas. This holistic approach allows for a comprehensive evaluation of the business model’s strengths, weaknesses, and potential areas of disruption.

Furthermore, the Business Model Canvas promotes agility and adaptability. In today’s rapidly evolving business landscape, organizations need to be flexible and responsive to changing market conditions. The canvas empowers businesses to iterate and experiment with different strategies and configurations, ensuring they remain competitive and resilient in dynamic environments.

It’s important to note that when using the Business Model Canvas, businesses have the option to leverage premium or free business model presentation templates . These templates offer a convenient and professional format for showcasing the business model visually. Whether opting for premium templates with enhanced features or free templates that provide a solid foundation, entrepreneurs and managers can effectively communicate their business models to stakeholders, investors, and team members.

In the next section, we will delve into each component of the Business Model Canvas, providing a detailed explanation of their significance and how they contribute to the overall business model.

Explanation of Each Business Model Canvas Component

The Business Model Canvas consists of nine essential components that collectively form a comprehensive representation of a business model. Each component plays a crucial role in shaping the overall strategy and operations of a business. In this section, we will explore each component in detail, highlighting their significance and how they contribute to the business model canvas.

The Key Partners component identifies the external entities and organizations that collaborate with the business to create value and achieve mutual success. These partners can include suppliers, manufacturers, distributors, technology providers, strategic alliances, or any other key stakeholders with whom the business forms strategic relationships. By leveraging the expertise, resources, or distribution channels of these partners, businesses can enhance their capabilities, reach new markets, reduce costs, and create a competitive advantage.

Key Activities encompass the core actions and processes that a business must undertake to deliver its value proposition and fulfill customer needs. These activities can include manufacturing, designing, marketing, distribution, research and development, customer support, and any other essential tasks required to operate the business. Identifying and optimizing key activities helps businesses streamline their operations, improve efficiency, and create value for their customers.

Key Resources refer to the essential assets, both tangible and intangible, that a business needs to operate effectively. These resources can include physical resources like infrastructure, equipment, or inventory, as well as intellectual property, patents, trademarks, human capital, or financial resources. Understanding and managing key resources allows businesses to allocate their assets efficiently, leverage their strengths, and differentiate themselves from competitors.

The Value Proposition component defines the unique value that a business offers to its customers. It encapsulates the products, services, or solutions that address customers’ needs, solve their problems, or fulfill their desires in a superior way compared to alternatives in the market.

A compelling value proposition is essential for attracting customers, creating customer loyalty, and sustaining a competitive advantage. By continuously refining and enhancing their value proposition, businesses can stay relevant and meet evolving customer demands.

Customer Segments involve segmenting the target market and identifying distinct groups of customers with similar needs, preferences, or characteristics. Understanding the diverse customer segments enables businesses to tailor their offerings, marketing messages, and customer experiences to specific customer groups. By effectively targeting and serving different customer segments, businesses can maximize customer satisfaction, increase market share, and drive sustainable growth.

Distribution and Communication Channels encompass the ways in which a business reaches its customers, delivers its value proposition, and engages in communication. These channels can include physical stores, e-commerce platforms, distribution networks, direct sales, social media, or any other means through which the business interacts with its customers. Optimizing distribution and communication channels allows businesses to effectively reach their target audience, ensure timely delivery, and maintain strong customer relationships.

Customer Relationships involve the types of relationships a business establishes and maintains with its customers. This component focuses on understanding and meeting customer expectations, delivering exceptional customer service, and building long-term customer loyalty. Whether through personalized interactions, self-service options, or ongoing support, cultivating positive customer relationships enhances customer satisfaction, promotes repeat business, and generates positive word-of-mouth referrals.

Revenue Streams encompass the various sources of revenue that a business generates through its value proposition and customer segments. This component involves identifying and optimizing revenue streams, which can include product sales, subscription fees, licensing, advertising, freemium models, or any other revenue generation strategies. Diversifying revenue streams and finding the right balance between pricing and value proposition helps businesses sustain financial stability and maximize profitability.

The Cost Structure component deals with the costs and expenses incurred by the business to operate, deliver its value proposition, and generate revenue. It involves understanding and managing the cost drivers, cost-saving opportunities, and economies of scale. Optimizing the cost structure allows businesses to achieve efficiency, profitability, and sustainable growth.

Understanding each component of the Business Model Canvas and their interconnections is vital for businesses to design, evaluate, and refine their business models. In the next section, we will explore presentation templates that can help showcase the business models effectively, enabling businesses to communicate their strategies and value propositions to stakeholders and investors.

Presentation templates provide a convenient and visually appealing way to showcase business models using the Business Model Canvas framework. These templates offer a structured format that helps entrepreneurs, managers, and teams effectively communicate their business models to various stakeholders.

When it comes to business model presentation templates, there are both premium and free options available. Premium templates often offer additional features, customization options, and a polished design that can elevate the visual representation of the business model. These templates may be suitable for professionals who require a high level of customization and advanced presentation capabilities.

On the other hand, free business model presentation templates can be an excellent starting point for those who are looking for a solid foundation and a straightforward way to present their business models. These templates often include the key sections and components of the Business Model Canvas, allowing users to input their specific information and customize the template to align with their branding and style.

Whether opting for premium or free templates, it’s essential to choose a design that aligns with the overall message and tone of the business model. Clear and visually engaging templates can captivate the audience’s attention , enhance understanding, and facilitate meaningful discussions around the business model.

Business model presentation templates typically include placeholders for each component of the Business Model Canvas, such as Key Partners, Key Activities, Key Resources, Value Proposition, Customer Segments, Distribution and Communication Channels, Customer Relationships, Revenue Streams, and Cost Structure. These templates guide users to input relevant information and create a visually cohesive and professional presentation.

By utilizing presentation templates, businesses can save time and effort in designing their business model visualizations while ensuring a clear and structured representation. Whether presenting to potential investors, sharing insights with team members, or discussing strategies with stakeholders, the use of templates can enhance the clarity, impact, and professionalism of the business model presentation.

The Business Model Canvas is a dynamic tool that requires continuous evaluation and refinement. As businesses evolve and market conditions change, the canvas can be adapted to reflect new strategies, innovations, and customer insights.

Incorporating the Business Model Canvas into strategic management practices allows businesses to identify opportunities, optimize operations, and create value for customers. By understanding the interdependencies between the components and leveraging presentation templates, businesses can enhance collaboration, align different teams, and effectively communicate their strategies.

As you seek to enhance your existing model, we encourage you to utilize the Business Model Canvas and leverage the available presentation templates. Embrace the power of strategic visualization and communication to drive your business forward, adapt to changing markets, and succeed in today’s dynamic business landscape.

Remember, your business model is the foundation for your success, and the Business Model Canvas is the roadmap that brings it to life.

Business Models

Presenting your business plan is now super easy with our business model templates. An effective Powerpoint presentation should capture the essence of your business plan, emphasizing on the best-selling points to those reviewing it. Our easy to use business model templates have all the necessary graphic elements that you need to make an impression on your target audience.

Investor Pitch Deck

What do you think of this template.

Investor Proposal

Investment Proposal

Cultural Management

Job Analysis

Employee Retention

Salon Business Plan

Competency Model

Feasibility of Options

You dont have access, please change your membership plan., great you're all signed up..., verify your account.

PowerSlides.com will email you template files that you've chosen to dowload.

Please make sure you've provided a valid email address! Sometimes, our emails can end up in your Promotions/Spam folder.

Simply, verify your account by clicking on the link in your email.

A quick note about our cookies

We use cookies so we can give you the best website experience possible and to provide us with anonymous data so we can improve our marketing efforts. Read our cookie policy and privacy policy.

Login to your account

New here? Sign up in seconds!

Use social account

Or login with an email

Create an account

Already have an account? Login here

Or sign up with an email

We’re uploading new templates every week

We’d like to send you infrequent emails with brief updates to let you know of the latest free templates. Is that okay?

Reset your Password

Please enter the email you registered with and we will send you a link to reset your password!

Check your email!

We’ve just sent you a link to
 . Please follow instructions from our email.

• Most Popular Templates
• Corporate & Business Models
• Data (Tables, Graphs & Charts)
• Organization & Planning
• Text Slides
• Our Presentation Services

Get your own design team

Tailored packages for corporates & teams

Business Model Canvas Template

Number of slides: 10

Canvas, template, guide, paint by numbers, these are all concepts which can help you cut down on the amount of work by only providing relevant information. Rather than spending time thinking about arranging the information in a visually appealing way, focus on the content and let this slide deck provide you with templates. Use the Business Dashboard Slide, the Business Data Graphics Slide and the Business Circle Diagram to create visually appealing presentations in an efficient manner.

• About this template
• How to edit
• Custom Design Services

Free Business Model Canvas PowerPoint Template

Business model canvas slide.

This slide has been designed to enable you to highlight the most important fact, statistics and KPIs related to your presentation. You will be able to quickly and concisely communicate a lot of information. This is a great introductory slide that can be followed up by more in-depth explanations.

Business Model Canvas with Data Graphics

In order to express data in a meaningful and visual manner, you can use this slide to bring multiple perspectives over a set of numbers. You will be able to do comparisons and summaries in a single slide and offer your stakeholder a good high-level understanding of the issues at hand.

Business Model Diagram

This diagram can help you visually present multiple aspects of your business that work together to form a whole. The diagram communicates a lot of information in an intuitive manner and can be accompanied by multiple comments.

Save time creating presentations

Those templates will make it easier for you to create visually pleasing presentations

Present information clearly

Structure your slides carefully to communicate as much clearly as you can

Communicate using graphics

If images are worth a thousand words, graphs are worth a million

FIND OUT MORE ABOUT OUR CUSTOM DESIGN SERVICES

Todd Speranzo

VP of Marketing at Avella

"24Slides helps us get PowerPoints on-brand, and improve overall design in a timeframe that is often “overnight”. Leveraging the time zone change and their deep understanding of PowerPoint, our Marketing team has a partner in 24Slides that allows us to focus purely on slide content, leaving all of the design work to 24Slides."

Gretchen Ponts

Strata Research

"The key to the success with working with 24Slides has been the designers’ ability to revamp basic information on a slide into a dynamic yet clean and clear visual presentation coupled with the speed in which they do so. We do not work in an environment where time is on our side and the visual presentation is everything. In those regards, 24Slides has been invaluable."

"After training and testing, 24Slides quickly learnt how to implement our CVI, deliver at a high quality and provide a dedicated design team that always tries to accommodate our wishes in terms of design and deadlines."

What's included in Keynote Template?

I want this template customized class="mobile-none"for my needs!

69 beautifully designed slides 67 icons included PowerPoint and Keynote ready 16:9 full HD class="mobile-none"resolution

Check out other similar templates

Presentation Business Icons

Management Strategy PowerPoint Template

Mobile Sales Slides Template

Pitch Deck Presentation Templates

• Scroll to top

•   / Sign Up

Business Model Canvas Explained: BMC Meaning (Template + PPT)

A product is only as good as the Business Model (BM) that supports it, and creating an innovative product requires an equally innovative BM. The Business Model Canvas is an easy visual tool your team can use to conceptualize and iterate the key aspects of your Business Model.

Get the Full Package for FREE & OpenSource

• Get instant access to this model including a full presentation, related tools and instructions!
• You will equally get instant access to all 50+ UNITE Innovation & Transformation Models!
• Completely FREE and OpenSource!

Table of Contents

In the modern business strategy , where innovation reigns supreme and adaptability is key, understanding your business model is extremely important. That’s where the Business Model Canvas (BMC) comes in, a flexible tool meant to clarify the key parts of your business strategy in a simple and practical way, It helps you describe, challenge and innovate the Business Model of an organization, and it does this quite well, at least on a high level.

In this guide, we’ll explain what the BMC is all about, why it’s important, and how to use it effectively. Whether you’re an experienced business owner, a corporate leader, or just starting out, understanding the BMC can really help your business thrive. To get started, you can download the Business Model Canvas Template PPT (PowerPoint) Format for easy implementation and customization to suit your specific business needs.

Understanding Meaning and Definition of BMC: What is the Business Model Canv as?

A Business Model encapsulates essential aspects of your business, encompassing your company’s Value Proposition, how you generate and deliver that value, and the associated costs and benefits. Essentially, it answers the Who, What, How, and Why of your business. When crafting a Business Model, it’s beneficial to articulate the assumptions or hypotheses that underpin your business systematically. 

The Business Model Canvas stands as a strategic management tool that serves precisely this purpose. It facilitates a clear understanding of your current Business Model, aids in designing a new one, identifies any critical oversights, and allows for comparisons with other models, it was developed by Alexander Osterwalder and popularized by the Lean Startup movement. Widely adopted by both startups and corporations, the Business Model Canvas enables teams to comprehensively grasp, discuss, and assess a Business Model, as well as swiftly devise or refine one. Its appeal lies in condensing years of business school knowledge and management consulting expertise onto a single page, supplemented with straightforward questions guiding each section’s completion.

Your download is now available!

You can now access the complete Business Model Canvas Package, including a full presentation, related models and instructions for use.

The UNITE Business Model Canvas

Key building blocks of the business model canvas template.

The Business Model Canvas (BMC) template consists of nine key building blocks that capture the essential aspects of a business strategy . These building blocks are:

• Customer Segments : Identifies the different groups of customers or markets that the business serves.
• Value Proposition : Describes the unique value that the business offers to each customer segment.
• Channels : Outlines how the business reaches and interacts with its customers to deliver its value proposition.
• Customer Relationships : Defines the types of relationships the business establishes with its customers to acquire, retain, and grow its customer base.
• Revenue Streams : Specifies the sources of revenue generated by the business from each customer segment.
• Key Resources : Lists the essential assets, capabilities, and resources required to deliver the value proposition and operate the business.
• Key Activities : Describes the core activities and processes the business must perform to create and deliver its value proposition.
• Key Partnerships : Identifies the strategic alliances and partnerships necessary to leverage external resources and capabilities.
• Cost Structure : Outlines the costs incurred by the business in operating its key activities, delivering its value proposition, and maintaining its customer relationships.

These building blocks together provide a holistic view of the business model, enabling organizations to analyze, design, and optimize their strategies effectively. In the following sections, we will delve into each element in detail, exploring its significance and how it contributes to shaping a robust business model.

1) Customer Segments in Business Model Canvas

Central to the business model canvas (BMC) is the identification of distinct customer segments, each with its own needs, preferences, and pain points. Customer segmentation in BMC involves dividing a customer base into distinct groups based on shared characteristics such as demographics, interests, and purchasing behaviors. When determining customer segments, it’s crucial to consider who the problem-solvers are, who will perceive value in your offerings, and whether your target audience comprises individuals or businesses. Understanding the characteristics and preferences of your audience, whether they are men or women, young adults, or teenagers, is essential for tailoring your value proposition effectively. 

Additionally, assessing the size of each segment helps gain insights into market dynamics at both micro and macro levels. Creating detailed customer personas for each segment provides a deeper understanding of their needs and preferences, facilitating more targeted and effective marketing strategies.

2) Key Partnerships in Business Model Canvas

Collaboration lies at the heart of successful business endeavours, and the BMC acknowledges the significance of forging strategic partnerships. Whether through supplier relationships, distribution alliances, or joint ventures, leveraging key partnerships in BMC can unlock new opportunities and enhance value delivery. Identifying the key resources required for your business operations is essential for ensuring the smooth execution of activities. These resources encompass both tangible assets and intangible elements necessary to carry out business functions effectively. Tangible resources may include office space, computers, internet connections, vehicles, machinery, and utilities like electricity. Intangible resources, on the other hand, encompass human capital, such as skilled staff members, expertise, and knowledge. By understanding and securing these resources, businesses can facilitate the seamless execution of key activities and enhance overall operational efficiency.

3) Key Activities in Business Model Canvas

Behind every successful business model is a series of key activities that drive value creation and operational excellence. From product development to marketing campaigns to customer support, identifying and optimizing these core activities is essential for sustained competitiveness. The Key Activities of a business or product are the essential actions taken to fulfil the value proposition for customers. It involves considering the resources, time, expertise, and strategies required to deliver value. For instance, activities could include consulting, designing, web development, baking, driving, or shovelling, depending on the nature of the business. Understanding these activities is crucial for optimizing operations and ensuring the effective delivery of value to customers.

4) Revenue Streams in Business Model Canvas

Revenue Streams represent the avenues through which your business monetizes its value proposition, converting solutions to customers’ problems into financial gains. Pricing strategies should align with the perceived value of the solution relative to the customer’s pain point. Various revenue models exist, including pay-per-product, fee-for-service, fixed-rate pricing, subscription models, dividends, referral fees, freemium models, and equity gain opportunities. Selecting the most suitable revenue model hinges on understanding customer preferences, market dynamics, and the unique value proposition offered by the business.

5) Value Proposition in Business Model Canvas

At the core of the Business Model Canvas lies the value proposition, which encapsulates the unique solution a business offers to address the needs or challenges of a specific customer segment. Whether it’s a product or service, the value proposition should distinguish itself from competitors by being innovative, disruptive, or offering distinctive features. These propositions can be quantitatively defined by factors like price and speed of service, or qualitatively by aspects such as customer experience and design. Crafting a compelling value proposition is essential for attracting and retaining customers, as it communicates the benefits and advantages that set a business apart in the market landscape.

6) Channels in Business Model Canvas

Effective distribution channels are essential for reaching and engaging target customers, and the BMC helps businesses identify and optimize these channels. Identifying the appropriate channels through which to reach your customers is integral to the success of your business. These channels serve as the pathways for customers to discover your value proposition and engage with your offerings. Considerations such as where your customers are located, their media consumption habits, and their online presence are essential in channel selection. For instance, channels could include social media platforms, email marketing, networking events, or traditional advertising mediums like billboards and radio. By understanding how to effectively reach your target audience, businesses can maximize their visibility and engagement, ultimately driving growth and success.

7) Key Resources Business Model Canvas

Key resources encompass the assets necessary to create value for customers, ranging from intellectual property to physical infrastructure and human capital. For instance, Zara, a renowned fashion retailer, relies on several key resources to deliver its value propositions effectively. These include robust stock management systems, an extensive network of physical stores, a strong brand presence, and efficient logistics and supply chain infrastructure. Stock availability is crucial for customer satisfaction, and Zara’s distribution network and brand reputation help ensure timely delivery and meet customer demands. Additionally, investing in technology and skilled staff is vital for managing inventory, production processes, and product delivery efficiently.

8) Customer Relationship in Business Model Canvas

Understanding the nature of your relationship with customers is vital for shaping your business operations effectively. Customer relationships encompass various modes of interaction, from in-person meetings to online engagement. For instance, your business might engage in one-to-one interactions, utilize third-party contractors, or leverage online platforms for customer communication. Creating a User Journey Map can provide valuable insights into these interactions, highlighting touchpoints and opportunities for automation. By delineating the customer relationship landscape, businesses can refine their operations and enhance customer experiences accordingly.

9) Cost Structure in Business Model Canvas

The cost structure in BMC of a company encompasses its expenditure on operations and reflects its strategic approach towards costs. A cost-driven company prioritizes minimizing costs to offer competitive prices to customers, as seen in fast-fashion retailers like Forever 21. Conversely, value-driven companies like Gucci emphasize creating value through high-quality products and premium experiences. Understanding key costs, cost drivers, and the relationship between activities, resources, and revenue streams is crucial for optimizing cost structures. Companies also need to assess the balance between fixed and variable costs, leverage economies of scale, and determine whether they prioritize cost optimization or delivering value to customers. Explore resources like CFI’s Budgeting and Forecasting course for insights into effectively managing future cash flows and expenses.

Benefits of a Business Model Canvas

The adoption of the Business Model Canvas offers a myriad of benefits that can catalyze strategic clarity, foster innovation, and drive organizational success.

Strengthens Focus on Value Proposition, Visual Representation, and Clarity

The BMC enables businesses to distill complex business strategies into a visually intuitive format, fostering clarity and alignment across stakeholders. By focusing on the core value proposition and key components of the business model, organizations can streamline decision-making and drive strategic focus.

Speed and Agility

The BMC’s iterative and adaptable nature empowers businesses to experiment, iterate, and pivot with agility, enabling rapid response to market dynamics and emerging opportunities.

Facilitates Collaboration

The BMC serves as a common language for cross-functional collaboration, allowing teams to align on strategic objectives, identify synergies, and co-create innovative solutions. By fostering a collaborative mindset and breaking down silos, organizations can harness the collective intelligence of their teams to drive value creation.

Strategic Decision-Making

By providing a holistic view of the business model, the BMC empowers decision-makers to make informed and data-driven strategic choices. Whether evaluating new market opportunities, assessing competitive threats, or allocating resources, the BMC serves as a strategic compass for guiding decision-making.

Identifying and Evaluating Key Components

The structured framework of the BMC facilitates systematic analysis and evaluation of key components, enabling businesses to identify strengths, weaknesses, opportunities, and threats. By gaining deeper insights into customer segments, value propositions, and revenue streams, organizations can refine their strategies and enhance competitive advantage.

Adaptability and Iteration

The BMC’s iterative approach encourages continuous learning and adaptation, allowing businesses to evolve and innovate in response to changing market dynamics and customer preferences. By embracing experimentation and feedback loops, organizations can stay ahead of the curve and seize new opportunities for growth and differentiation.

Action-Oriented Approach and Common Language

Unlike traditional business planning approaches, which often result in lengthy and static documents, the BMC fosters an action-oriented mindset and a shared understanding of the business model. By distilling complex concepts into a concise and actionable format, the BMC empowers teams to translate strategy into execution with clarity and purpose.

However, where the Business Model Canvas falls short is in providing guidance on how to implement a business model effectively. This is where the Operating Model Canvas steps in. Fortunately, these two models complement each other seamlessly. The Operating Model Canvas expands upon the Value Creation aspects of the Business Model Canvas, primarily focusing on operational details. So, when it comes to putting your Business Model into action, you can replace the more abstract Value Creation aspects with the detailed elements outlined in the Operating Model Canvas. This integration strengthens the link between strategic planning and operational execution, ensuring a holistic approach to business development.

The Operating Model Canvas is utilized similarly to other canvases, such as the Business Model Canvas. Teams gather around a flip chart or whiteboard, outlining the canvas’s areas and filling them with Post-it notes discussing critical aspects and their interconnections. Starting with the core Value Delivery Chain(s) and addressing major challenges next is often helpful. The strength of the Operating Model Canvas lies in its brevity, focusing on key elements and fostering high-level alignment to execute strategies effectively. It prompts consideration of various scaling alternatives, such as outsourcing versus in-house operations. While it can be expanded into a more detailed document, keeping it concise initially is crucial to establish a foundational understanding of execution strategies.

Download the Complete eXtended Business Model Canvas Package, including instructions for putting it to work for you today.

The eXtended Business Model Canvas goes beyond the core Business Model Canvas by providing a broader perspective on an organization’s operations and context. It contextualizes the business model by examining underlying drivers, customer needs, team dynamics, and the organization’s values and culture. This holistic approach helps businesses better understand their “why” and overarching objectives, represented by the Business Intention & Objectives and Massive Transformative Purpose (MTP), Understanding customers’ needs and considering the team’s composition, structure, values, and culture.

• Business Intention & Objectives: Start by defining the ultimate goals and aspirations of your business, linking your Business Model to its overarching purpose and intention.
• Massive Transformative Purpose (MTP): Recognize the power of a deeply unifying purpose, known as a Massive Transformative Purpose, to drive exponential growth and success.
• Solution/Market Fit: Focus on understanding your customers’ needs and improving Solution/Market Fit to drive growth, emphasizing an outside-in perspective and avoiding assumptions.
• Jobs to be Done : Identify the functional and emotional jobs your customers need fulfilling, providing insights into their core motivations and needs.
• Customer Segments: Define the target segments and create representative personas based on data-driven insights to understand who your most important customers are.
• People & Structure: Success hinges on assembling the right team and maintaining an adaptable organizational structure to navigate change effectively.
• Values & Culture: Uphold core values and cultivate a strong organizational culture to support differentiation and long-term sustainability.
• Unfair Advantage: Identify unique assets and capabilities that set your business apart and cannot be easily replicated, contributing to a sustainable competitive advantage in the market.

By addressing these drivers, businesses can gain deeper insights into their purpose, customer needs, team dynamics, and competitive advantages, ultimately guiding the development of a robust and successful business model.

Once you’ve delved into the key components of the eXtended Business Model, it’s essential to focus on exploring the Value Model in greater depth. This model serves as the core of your Business Model, encapsulating your primary Value Proposition(s) and associated offerings within the overall Product System. Utilizing tools like the Value Proposition Canvas allows for the logical development and testing of products or services. Notably, this canvas facilitates the management of existing Value Propositions while also fostering the creation of new ones. Its strength lies in its ability to foster empathy with customers, enabling the translation of their needs into innovative solutions that address significant yet unmet Jobs to be Done.

Register For Your FREE 
Innovation WorkShop Seat Now!

Learn how to overcome the 90% failure rate in innovation from a master innovator and best-selling author.

Expert tactics to boost your innovation odds.

Insights on capturing customer needs for innovation.

Tools that turn your ideas into triumphs.

First name *

Last name *

Professional E-mail *

I want to be kept up-to-date and accept the privacy statement *

By signing up, you agree to receive news and accept the privacy statement (mandatory)

Verify your e-mail address now by entering the 6-digit code we’ve just sent to your inbox

Don't receive Code? Resend code

Last one step

Help us better understand our innovation Show members

Country * Please Select Afghanistan Albania Algeria Andorra Angola Antigua and Barbuda Argentina Armenia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin (Dahomey) Bolivia Bosnia and Herzegovina Botswana Brazil Brunei Brunswick and Lüneburg Bulgaria Burkina Faso (Upper Volta) Burundi Cabo Verde Cambodia Cameroon Canada Cayman Islands Central African Republic Central American Federation Chad Chile China Colombia Comoros Congo Free State Costa Rica Cote d’Ivoire (Ivory Coast) Croatia Cuba Cyprus Czechia Democratic Republic of the Congo Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Eswatini Ethiopia Fiji Finland France Gabon Gambia Georgia Germany Ghana Grand Duchy of Tuscany Greece Grenada Guatemala Guinea Guinea-Bissau Guyana Haiti Holy See Honduras Hungary Iceland India Indonesia Iran Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Korea Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Mauritania Mauritius Mexico Micronesia Moldova Monaco Mongolia Montenegro Morocco Mozambique Namibia Nassau Nauru Nepal Netherlands New Zealand Nicaragua Niger Nigeria North Macedonia Norway Oman Pakistan Palau Panama Papal States Papua New Guinea Paraguay Peru Philippines Piedmont-Sardinia Poland Portugal Qatar Republic of Congo Republic of Korea (South Korea) Republic of the Congo Romania Russia Rwanda Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Schaumburg-Lippe Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Sudan Spain Sri Lanka Sudan Suriname Sweden Switzerland Syria Tajikistan Tanzania Thailand Timor-Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Tuvalu Uganda Ukraine United Arab Emirates United Kingdom Uruguay Uzbekistan Vanuatu Venezuela Vietnam Württemberg Yemen Zambia Zimbabwe Industry * Please Select Automotive, mobilty & transport Financial Services Chemical & agriculture Construction & Real Estate Consulting Education Energy Banking, insurance & FS FMCG Food Gov / Public Industry Health & lifestyle Logistics, Aero & Shipping Media & Entertainment Natural resources & mining Pharma & Biotech Retail & trade Tech & E-Commerce Telco Tourism design Information technology & services Management consulting Retail Pharmaceuticals International trade & development Professional training & coaching luxury goods & jewelry Automotive Insurance Mechanical or industrial engineering Company Size * XS - 1-10 S - 10-100 M - 100-1000 L - 1000-5000 XL - > 5000

Seniority * Please Select Junior Consultant Senior Consultant Manager Senior Manager Director VP SVP Partner CXO Board Member

Areas of interest * Innovation Digital Transformation Culture & Organization IT Strategy & Bus. Alignment Customer Experience

Discover the largest library of innovation & transformation tools on the entire Internet!

LOG IN VIA E-MAIL

Forgot password?

New to Digital Leadership? Create your account

Thanks, We’ve Received Your Updated Details

Learn how to overcome the 90% failure rate in innovation from a master innovator & bestselling author!

Your e-mail address: * Your first name: *

One Last Step..

Help us better understand the UNITE community

Free guide to improve your innovation success rate*

Our 35-page comprehensive innovation guide covers the key areas why innovation fails. While it cannot cover all the solutions (that would take books to fill), it provides you with a convenient starting point for your analysis and provides further resources and links to the corresponding UNITE models, ultimately allowing you to work towards a doubling and tripling your chances of success.

Get access to the UNITE Models now!

Discover the largest library of innovation & transformation tools on the internet!

Choose Your Password *

Confirm Your Password *

Already have an account? Log in

Country * Please Select Afghanistan Albania Algeria Andorra Angola Antigua and Barbuda Argentina Armenia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin (Dahomey) Bolivia Bosnia and Herzegovina Botswana Brazil Brunei Brunswick and Lüneburg Bhutan Bulgaria Burkina Faso (Upper Volta) Burundi Cabo Verde Cambodia Cameroon Canada Cayman Islands Central African Republic Central American Federation Chad Chile China Colombia Comoros Congo Free State Costa Rica Cote d’Ivoire (Ivory Coast) Croatia Cuba Cyprus Czechia Democratic Republic of the Congo Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Eswatini Ethiopia Fiji Finland France Gabon Gambia Georgia Germany Ghana Grand Duchy of Tuscany Greece Grenada Guatemala Guinea Guinea-Bissau Guyana Haiti Holy See Honduras Hungary Iceland India Indonesia Iran Iraq Ireland Israel Italy Jamaica Japan Jordan Kazakhstan Kenya Kiribati Korea Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Mauritania Mauritius Mexico Micronesia Moldova Monaco Mongolia Montenegro Morocco Mozambique Myanmar Namibia Nassau Nauru Nepal Netherlands New Zealand Nicaragua Niger Nigeria North Macedonia Norway Oman Pakistan Palau Panama Papal States Papua New Guinea Paraguay Peru Philippines Piedmont-Sardinia Poland Portugal Qatar Republic of Congo Republic of Korea (South Korea) Republic of the Congo Romania Russia Rwanda Saint Kitts and Nevis Saint Lucia Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Schaumburg-Lippe Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Sudan Spain Sri Lanka Sudan Suriname Sweden Switzerland State of Palestine Syria Tajikistan Tanzania Thailand Timor-Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Tuvalu Uganda Ukraine United States United Arab Emirates United Kingdom Uruguay Uzbekistan Vanuatu Venezuela Vietnam Württemberg Yemen Zambia Zimbabwe Industry * Please Select Automotive, mobilty & transport Financial Services Chemical & agriculture Construction & Real Estate Consulting Education Energy Banking, insurance & FS FMCG Food Gov / Public Industry Health & lifestyle Logistics, Aero & Shipping Media & Entertainment Natural resources & mining Pharma & Biotech Retail & trade Tech & E-Commerce Telco Tourism design Information technology & services Management consulting Retail Pharmaceuticals International trade & development Professional training & coaching luxury goods & jewelry Automotive Insurance Mechanical or industrial engineering Company Size * XS - 1-10 S - 10-100 M - 100-1000 L - 1000-5000 XL - > 5000

Editable UNITE models (PowerPoint) included

Most of our models and canvases are designed to be applied! 


To help you personalize them to your exact business requirements, you can download fully editable versions of the UNITE models available (PowerPoint format)!

They are straightforward to work with, and you can directly incorporate them into your presentations as you need…thus saving countless hours of replication!

PS: did you know that you are also getting hi-res print-ready versions for your workshops?

Monthly live webinars

Each month we host our exclusive, invitation-only webinar series where one of our industry-leading experts updates our members on the latest news, progress and concepts around business strategy, innovation and digital transformation, as well as other related topics. 



You will receive the book in PDF and EPUB formats, ideal for your computer, Kindle, Tablet or other eReading device.

Bi-weekly live group Q&A sessions

These sessions are your opportunity to bring any questions or challenges you’re facing and receive expert guidance on the spot. 


Come and be a part of engaging discussions where your unique concerns are heard and addressed.

1x personal coaching session / month

If you are occasionally looking for a sparring partner or you need limited support, then this option will be ideal for you. Coaching sessions are 1-2 hours where we can discuss any challenge or opportunity you are currently facing.

If you need a few more hours outside of this provision, then these could be billed transparently.

Unlimited video call support! – it’s like always making the right decision!

We believe support shouldn’t be limited. Because we typically find that the occasional hour just doesn’t cut it – particularly if you and your team are in the midst of a large and complex project.

Your time with Stefan is therefore unlimited (fair usage applies) – in his function as coach and sparring partner. That does mean that you will still have to do the work – we cannot take that off you, unless you hire us as consultants. But you will get valuable strategic insight and direction to make sure you are always focusing your efforts where they will lead to the best results.

One personal coaching session / month 
+ unlimited support via e-mail & WhatsApp

We believe support shouldn’t be limited. If you generally know what you are doing but want a sparring partner to frequently raise questions to, this is the perfect choice!

In addition to your monthly 1-1 live coaching sessions with Stefan, you will also get unlimited support from him via email and WhatsApp messaging (fair usage applies). This not only allows you to get valuable strategic direction in your calls, but also gives you instant access to expert help as you work through your plans each month.



The fact that support is text-based means that we can speed up our responses to you while keeping the overall cost of support down.

Welcome gift of our book 
 “How to Create Innovation” 
 (digital + physical editions)*

As a welcome gift, you will receive the both the digital and physical version of our book “How to Create Innovation”, which covers numerous relevant resources and provides additional deep dives into our UNITE models and concepts.


The print version will be shipped out to you on sign-up. The digital version will be emailed to you, and comes in PDF and EPUB formats, ideal for your computer, Kindle, Tablet or other eReading device.

1x major workshop or 2x smaller workshops / month

1x major or 2x smaller workshops based on the UNITE models.

• Topics covered: almost any challenge under the header of #strategy, #innovation or #transformation, leveraging the UNITE models.
• Hands-On Learning: solve your challenges while learning the practical application of the UNITE models and walk away with concrete plans and tools to take your next steps.
• Industry thought leadership: facilitated by Stefan, the founder of Digital Leadership and the main author of the UNITE models, ensuring top-tier guidance and knowledge sharing.
• Collaborative approach: engage in interactive sessions that foster collaboration, idea exchange, and real-time problem-solving among peers and industry leaders.
• Continuous Improvement: Regular workshops ensure ongoing development in your organization staying ahead of industry trends and customer needs.

Access all of our UNITE models, 
 (incl. editable & print versions)

All of our Professional plans offer full access to the following:

• 6x UNITE model package downloads are included per month, if you need something in addition to these however, please let us know!
• Hi-res, print-ready versions you can use in your workshops
• Fully editable PowerPoint versions where applicable – personalize to your needs.
• Exclusive access to our vault of never-before-published strategic materials. We have much more to share – a lot of our concepts have never been published!

Exclusive access to our private UNITE community (upcoming)

We are currently in the process of launching our brand new community., we are designing our community to specifically help you:.

• Get answers to questions (“How do I …”)
• Share leading practices & knowledge
• Jointly develop new models
• Network amongst a highly qualified group of peers

Please, select the reason

Cancelling your plan will deactivate your plan after the current billing period ends. You will not be charged further, but also won’t be able to access [exclusive features/services].

• Cost-related issues
• Unsatisfied with the service
• Features I need are missing
• Switching to a different service
• Other (Please specify)

Book Your Initial Blueprint Session Now

Simply fill out the below form and book in a time for our initial session that works for you. This initial session is free, no strings attached, and is where we can discuss your Blueprint needs more in-depth before moving forward.

Stefan F. Dieffenbacher

Founder of digital leadership.

Adam D. Wisniewski

Partner for it strategy & business alignment.

Get in touch with Digital Leadership

Speak to our team today to find the best solution for your business to grow and scale.

We are here to support you across the entire lifecycle in all topics related to #digital, #innovation, #transformation and #marketing!

Stefan F. Dieffenbacher Founder of Digital Leadership

Contact Us!

Contact form, contact details, book a call.

Title, first name & last name * Email address * Phone number Please let us know how we can best support you! *

By clicking “Send”, I agree to Terms of Service and Privacy Policy.

Let’s have a conversation!

“Please be invited to reach out! We are happy to help and look forward to a first meeting!”

+41 (0) 44 562 42 24

[email protected]

Schedule Your Call With Our Team

Find a time on our calender that best suits you !

Founder and CEO of Digital Leadership

SCHEDULE YOUR INITIAL CALL

A Quick Survey!

What is the main challenge you're currently facing in your business?

You Want To Drive Change?

Let’s find the best solution for your business to grow and scale sustainably!

Let’s kick start it!

We will uncover your current business situation and goals and provide you with a bespoke solution that helps you drastically grow your business working with us.

Stefan F. Dieffenbacher, M.B.A.

Feedback about our consulting that we are proud of

Read the reviews and make sure that this is not a waste of time, but a super effective tool.

You want to drive change?

Schedule your free business assessment call with our founder.

On this call, we will uncover your current business situation and goals and talk about how to drive change and solve your need.

Choose the meeting type that applies to your needs and schedule a time to meet with someone from our team. We look forward to speaking with you soon!

Schedule Your Free Business Assessment

Schedule Your Free Business Assessment Call With Adam D. Wisniewski

Welcome to our scheduling page.

Let’s Design your Customer Experience Blueprint !

In a uniquely designed 60 or 90 minute session* , we will …

• > identify where to start with near-certainty
• > define what approach it takes to create success in your organization

Based on the Blueprinting session, you will receive a tailored blueprint that aligns with your objectives, vision and goals, ensuring that your initiative is a success from start to finish.

In this session, you will be working together with Patrick Zimmermann, Associate Partner for Customer Experience

Let’s Design your Culture & Org-Change Blueprint !

In this session, you will be working together with Dr. Andreas Rein, Partner at Digital Leadership for Culture & Org Change

Let’s Design your Innovation Blueprint !

In this session, you will be working together with Sascha Martini, Partner at Digital Leadership for Innovation and Digital Transformation

Let’s Design your Transformation Blueprint !

In this session, you will be working together with Stefan F. Dieffenbacher, Founder of Digital Leadership Stefan is a global thought leader in the innovation space

Let’s Design your IT Strategy & Business Alignment Blueprint !

In this session, you will be working together with Adam D. Wisniewski, Partner for IT Strategy & Business Alignment

Patrick Zimmermann

Sascha Martini

Dr. Andreas Rein

Write a personalized review! Log in

Create Review

Business presentation templates

Create engaging business presentations in minutes with these flexible templates — they are free to use and extremely easy to customize.

Ready to get started?

• Inspiration

23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer video from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

• No credit card required
• No complicated design decisions
• No experience necessary

Got any suggestions?

We want to hear from you! Send us a message and help improve Slidesgo

Top searches

Trending searches

62 templates

pink flowers

255 templates

63 templates

el salvador

34 templates

15 templates

16 templates

Business Model Canvas

It seems that you like this template, business model canvas presentation, free google slides theme, powerpoint template, and canva presentation template.

Have you decided the business model that best suits your needs? Or maybe you are a consultant and are trying to help a client. The name of this new editable template says exactly what you get. We have designed a slideshow in which you can explain what business models are and list the key concepts. The different slides look very clean, with rounded rectangles that cast subtle shadows and circular shapes that feature gradients. It's suitable for almost any kind of company!

Features of this template

• 100% editable and easy to modify
• 42 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the free resources used

How can I use the template?

Am I free to use the templates?

How to attribute?

Attribution required If you are a free user, you must attribute Slidesgo by keeping the slide where the credits appear. How to attribute?

Register for free and start downloading now

Related posts on our blog.

How to Add, Duplicate, Move, Delete or Hide Slides in Google Slides

How to Change Layouts in PowerPoint

How to Change the Slide Size in Google Slides

Related presentations.

Premium template

Unlock this template and gain unlimited access

Newly Launched - AI Presentation Maker

AI PPT Maker

Powerpoint Templates

Icon Bundle

Kpi Dashboard

Professional

Business Plans

Swot Analysis

Gantt Chart

Business Proposal

Marketing Plan

Project Management

Business Case

Business Model

Cyber Security

Business PPT

Digital Marketing

Digital Transformation

Human Resources

Product Management

Artificial Intelligence

Company Profile

Acknowledgement PPT

PPT Presentation

Reports Brochures

One Page Pitch

Interview PPT

All Categories

Business model canvas powerpoint presentation slides

Showcase company’s value proposition, infrastructure, customers, finances and more using professionally designed Business Model Canvas PowerPoint Presentation Slides. Incorporate business model canvas PPT templates to outline business strategies for your organization. Present your business model to the investors, clients, stakeholders with the help of business model canvas PowerPoint presentation slideshow. Align activities, focus on each segment of business model, close the gaps, and more by incorporating business model canvas PPT templates. Create different business models showcasing your various ideas to make your audience understand your business concept. This deck comprises of different business models for you to choose from. You can select the business model as per your need. These templates are completely customizable. Change the color, icon, and font size as per your requirement. Add or remove the content, if needed. Outline key activities, key partners, value proposition, customer relationship, customer segment, key resource, distribution channel, cost structure, revenue stream, etc. Grab this awesome business model canvas PowerPoint templates to brainstorm and compare several business models all together. Our Business Model Canvas Powerpoint Presentation Slides generate lucrative ideas. They assist you to earn big.

• Add a user to your subscription for free

You must be logged in to download this presentation.

PowerPoint presentation slides

Presenting business model canvas presentation slides. This deck comprises of total of 15 professionally PPT slides. Each template consists of professional visuals with an appropriate content. These slides have been designed keeping the requirements of the customers in mind. This complete deck presentation covers all the design elements such as layout, diagrams, icons, and more. This PPT presentation has been crafted after a thorough research. You can easily edit each template. Edit the color, text, icon, and font size as per your requirement. Easy to download. Compatible with all screen types and monitors. Supports Google Slides. Premium Customer Support available.

People who downloaded this PowerPoint presentation also viewed the following :

• Business Slides , Flat Designs , Visuals and Illustrations , Complete Decks , All Decks , Business Plan Development , General
• Business Model Canvas ,
• Enterprise Model Canvas ,
• Business Model Building Blocks ,
• Companys Business Model Canvas

Content of this Powerpoint Presentation

Slide 1 : This slide presents BUSINESS MODEL CANVAS. State your company name and proceed. Slide 2 : This is Business Model Canvas With Example slide showing- COST STRUCTURE, REVENUE STREAMS, CHANNELS, KEY PARTNERS, VALUE PROPOSITIONS, KEY ACTIVITIES, CUSTOMER RELATIONSHIPS, KEY RESOURCES, CUSTOMER SEGMENTS. Slide 3 : This slide shows Business Model Canvas Template 1. Slide 4 : This slide displays Business Model Canvas Template 2. Use as per your requirement. Slide 5 : This slide shows Business Model Canvas Template 3. Add relevant data and use it. Slide 6 : This slide presents Business Model Canvas Template 4. We have listed few aspects, use them or add your own. Slide 7 : This is Business Model Canvas Icons Slide. Use/ add icons as per need. Slide 8 : This slide is titled Additional Slides. Alter/ modify content as per need. Slide 9 : This is a Combo chart slide to show product/ entity growth, comparison etc. Slide 10 : This slide presents an Area Chart for showcasing product/ company growth, comparison etc. Slide 11 : This slide presents a Bar Graph for showcasing product/ company growth, comparison etc. Slide 12 : This is an Our Team slide with name, image and text boxes to put the required information. Slide 13 : This is Our Mission slide. Use it to state your goals, vision and mission. Slide 14 : This is an Idea or Bulb image slide to show information, ideas, innovation specific stuff etc. Slide 15 : This is a Thank You slide with Address# street number, city, state, Contact Numbers, Email Address.

Business model canvas powerpoint presentation slides with all 15 slides:

Without design even the best ideas can fall short. Our Business Model Canvas Powerpoint Presentation Slides are here to make sure your presentation makes it to the finish line every time.

Ratings and Reviews

• Business Ideas
• Super Guides
• Innovation Report
• Canvas Examples
• Presentations
• Spreadsheets
• Discounted Bundles
• Search for:

No products in the cart.

Return to shop

Business Model Canvas: The Definitive Guide and Examples

Before 2004, entrepreneurs suffered from prolonged and cumbersome business plans. Alexander Osterwalder facilitated the creation of a business model by introducing the Business Model Canvas (BMC) .

By definition, it’s a visual template that illustrates various objects of a business model . Osterwalder’s original canvas includes nine elements, which we will have explained below in the article. They represent vital aspects of business survival.

What to Begin With?

Once you decided to use the Business Model Canvas approach, you need to prepare the essentials:

• Decide on the team members involved.
• Allocate time
• Prepare the tools.

The necessary tools depend on how you decide to brainstorm:

• Offline. Download a PDF Business Model Canvas template, and take several colored markers, sticky notes, and anything else you may need. For example, if you are brainstorming in a big team, a board is a must for enhanced convenience.
• Online. Choose the platform where you will work with a template. It can be Google Docs, Omnigraffle, or the Stratygizer web app.

Why Choose Business Model Canvas?

What makes The Business Model Canvas stand out in an array of approaches to business model creation? Its 1-page nature drives the following advantages:

• Focus – With all the data presented on a single page, business owners don’t spread themselves too thin. They formulate key elements and eliminate unnecessary ones.
• Density – It’s much better to read one dense piece of paper than look through a 30-page report.
• Flexibility – The canvas is easy to customize; therefore, you can fill out several templates, compare them, and choose the best one.

About the Nine Business Model Canvas Elements

Let’s elaborate on what is behind the nine Business Model Canvas blocks:

1. Customer Segment

Daily operations highly depend on customers and their behavioral patterns. That’s why customer segmentation is a must when creating a business model.

In this block, you need to describe the buyer persona. The description includes the following:

• Demographics (age, gender, etc.)
• Professional status
• Motivation and goals
• Shopping preferences

This is a basic list of points. You can add specific parameters. For example, software developers may identify the preferred device type. Already-established brands can also introduce visitors’ tiers that differentiate people according to their level of connection with a brand.

Read an in-depth article about customer segments here .

2. Value Proposition

A value proposition is a brief description of your product and its ultimate value for a client. In other words, write down in a Business Model Canvas why consumers should buy your goods or services. Ideally, it solves a problem or drives additional value for an end-client.

Keep in mind that the wording should be precise and short. Don’t describe your value proposition in several sentences. Limit it to a single but eloquent phrase. Here is a good example from Maps.me : “Fast, detailed, and entirely offline maps with turn-by-turn navigation – trusted by over 140 million travelers worldwide.”

Read an in-depth article about value proposition here.

3. Distribution Channels

Osterwalder, together with Pigneur, described five phases of channel development.

• Awareness includes channels that establish the initial contact with the target audience and develop the connection. It usually involves marketing channels.
• Evaluation implies allowing potential buyers to try your goods and see the value. Popular channels are free samples, reviews, and case studies.
• Purchase is about when and by what means customers can buy your product. The channels vary significantly depending on the prevalence of online or offline communication.
• Delivery describes how an end consumer receives a product.
• After-sales is usually limited to customer support that provides after-sales service and resolves problems.

Read an in-depth article about distribution channels here.

4. Customer Relationship

A customer relationship strategy determines how your target audience interacts with your brand. You can choose from five types of customer relationships in terms of the Business Model Canvas:

• Personal assistance is a traditional approach where a customer interacts with a personal assistant when contacting your brand. It implies a high level of personal care and deep, meaningful relationships.
• Self-service is the opposite of personal assistance: a brand doesn’t directly communicate with a consumer – instead, the consumer can understand the product via guides and FAQs.
• Automated service involves AI-based suggestions and bots that can provide basic assistance. This type is more engaging than self-service.
• Communities are spaces developed by a brand itself to help the audience understand the product better. A good example is Oracle, which practices the approach.
• Co-creation implies educating the customers via user-generated content.

Read an in-depth article about customer relationships here.

5. Revenue Streams

The next block of the Business Model Canvas is about determining where your revenue comes from. Here, you should consider the buyer’s persona to identify what the target audience is ready to pay for.

There can be several methods of monetization:

• Direct sales : Implies selling your service or product for a fee. It’s common for the majority of industries.
• Advertising : It’s relevant for such niches as blogging or IT platforms. The revenue comes from advertisers who want to reach your audience.
• Freemium : This applies to services only. Some features are free, while premium ones are paid for.
• Subscription : It’s similar to a fee-based monetization. The only difference is that a consumer pays for getting access to the service for a limited time, not forever.

Read an in-depth article about revenue streams here.

6. Key Resources

In the Business Model Canvas, key resources are divided into four categories. Here are they explained:

• Tangible – Any physical resources, from real estate to equipment. The stocks also fall in the category.
• Intangible – Intellectual property like patents, copyrights, licenses, and customer knowledge
• Human – Your employees that make the business run
• Financial – All the finance, regardless of whether it’s an obligation or not. It includes cash, bank loans, grants or donations, and other finances.

Read an in-depth article about key resources here.

7. Key Activities

Key activities included in a canvas are the business activities vital for work. They vary from industry to industry. Some design this block by uniting the activities into one out of three categories:

• Problem-solving

For example, software developers fall in the first category as they design new products, while an IT company with its own taxi service is attributed to the third category.

Read an in-depth article about key activities here.

8. Key Partners

Key partners are parties like suppliers who are vital to flawless business operations. In other words, a company can’t survive without them. There are four categories to include in the Business Model Canvas:

• Supplier – A partner who supplies you with raw materials or finished goods
• Non-competitors – Companies you team up with to leverage their resources: for example, you can source goods from several suppliers
• Joint ventures – Partners who help you fill the gap: enter a new market or reach a new niche. The result of a joint venture is enhanced mutual profitability.
• Coopetition – Partnership between two competitors, which may take place as a merger to market a new product

Read an in-depth article about key partners here.

9. Cost Structure

All the mentioned above blocks of the Business Model Canvas aren’t implemented for free. Startups and enterprises spend money on production and accompanying services. To set realistic revenue goals, a company needs to estimate the costs first.

The costs vary depending on the industry. For example, some businesses have to cover R&D expenditures, together with production and post-service. Others, however, exclude this debit from the template.

Read an in-depth article about cost structure here.

Applications and Analysis

Once the Business Model Canvas is ready, you need to analyze it. For this, you should assess the canvas in terms of three points:

• Is it logical and coherent? Are there are misaligned blocks? If yes, address the issue.
• What can be improved? If you find any mediocre blocks, devote more time to improve them.
• Are there any other ideas to consider? Maybe you can add something to the existing template or design a new one?
• Does my team agree with the canvas? If not, reconsider the arguable moments. To prove your point of view, rely on data and facts.
• Have I taken into account a long-term competitive advantage? If no, address the point. You need to consider the market and competitors when building a business plan.

What to Do After?

After you have examined the canvas, you can integrate it into your daily routine. Here is how it can be utilized:

• Track the changes. Any company evolves with time. A plan helps to make sure that changes don’t contravene core principles.
• Onboard top-management. The model communicates who you are and how you live. Instead of describing everything on your own, you can let new hires read everything.
• Guide the brainstorming. Every time you have a meeting where a team is generating ideas, place the canvas in front. It will help to reject unfit ideas.

Besides, you can use the same technique in other areas. For example, if you have several customers, you can describe an approach to them with the help of the BMS.

Some Tips for Beginners

If you have never created the Business Model Canvas before, comprehending all the above-mentioned data may be hard. Here are five tips that will help to navigate across the template easier:

• Prefer teamwork: It’s better to brainstorm side by side with reliable and competent team members rather than alone. You reduce the risk of designing the canvas from one perspective.
• Work on a whiteboard: The more space you have, the better. It allows the whole team to have a good look at the template and facilitates the process.
• Stock up on stationery: Colored markers and stickers will help you to group the ideas when brainstorming. Otherwise, you risk ending up with an incoherent Business Model Canvas.
• Devote enough time: Don’t allocate half an hour or schedule an important meeting right after the brainstorming. You will need a minimum of one hour for a draft.
• Determine the sequence of blocks to fill in: It’s advisable to start with customer segmentation or value proposition. After that, you can determine the sequence as it’s convenient for you.

Software for Business Model Canvas

If you prefer digital solutions to traditional paper and markers, you can opt for software to create the Business Model Canvas. There are many useful tools on the web. These three, however, are the best:

• Canvanizer. The tool is free, simple, and shareable. It allows collaborative brainstorming in Google Docs. Later, the canvas can be exported to an image or other formats.
• Strategyzer. The free software is more advanced with deep analytics and enhanced user experience. For example, the tool can assess the financial viability of a business idea. It also offers additional modes: for example, a dashboard for Lean Startup development.
• CNVS. The software with a simple interface is easy-to-understand. It allows building not only the BMC but also a Lean and Feature Canvas.

What Are the Benefits of the BMC?

Businesses of all scopes choose the Business Model Canvas approach because of four core benefits:

• Enhanced Visibility. Since the canvas involves visual presentation, it facilitates data comprehension. The team has all the information in front of their eyes; therefore, the analysis and decision-making are much easier.
• Customization. You can change some blocks of the canvas in no time if they don’t match with others. It won’t take several hours to retype and reprint a 40-page report.
• Focus on Value. Typically, the value of the product is at the core. It means that all the other blocks are designed with the end-benefit in mind.
• A Single Message. A team gets a clear message of the operation. The Business Model Canvas eliminates risks of failure because of misunderstandings.

What Does the Business Model Canvas Lack?

Although the Business Model Canvas is a popular and recognizable approach, many critics revolve around it. In particular, some executives criticize the model because of the lack of:

• Competitors
• Market analysis
• Brand mission
• Key priorities

While it may bother some people, in reality, there is nothing wrong. The nature of the BMC doesn’t imply focusing on these aspects. Its ultimate objective is to facilitate the process of crafting business models. And the template includes the core blocks only. After all, the market and competitors’ external outcomes aren’t shaping the company’s inner structure.

Why Should Already-Established Companies Implement the Business Model Canvas?

Traditionally, the canvas approach is the prerogative of startups. But it can also be useful for already-established enterprises. The BMC covers the following tasks: Helps to identify gaps in the model and discover new opportunities.

• Allows comparing your model to competitors to identify competitive advantages
• Enhances a presentation of a company to potential investors
• Allows examining and testing new business models
• It helps to unite the model and eliminate misunderstandings in a team
• Allows recreating the company from scratch

As can be seen, the Business Model Canvas helps to effectively analyze the whole company or particular project, map out possible changes or gaps, and address them.

Real Examples of the Business Model Canvas

Examples help executives to grasp the basics of the BMC better. Here are two examples of canvases from different industries:

Airbnb is a provider of affordable accommodation around the globe. Its canvas may look like this:

• Customer segments – budget tourists, unconventional travelers, locals seeking extra income
• Value proposition – easy and fast booking, huge offer, competitive prices, local lifestyle
• Distribution channels – social media, travel bloggers, word-of-mouth
• Customer relationships – self-service with customer support
• Revenue streams – a fee system, affiliate marketing
• Key resources – a community of both landlords and guests, platform, IT-specialists
• Key activities – user research, customer support, maintenance
• Key partners – tourists and travelers, hosts, investors, payments providers, insurance companies
• Cost structure – marketing, platform maintenance

LinkedIn is a professional social network.

• Customer segments – HR, professionals seeking employment, marketing specialists
• Value proposition – building a professional network of contact, sourcing potential employees, blogging.
• Distribution channels – app stores, website
• Customer relationships – self-service, customer support
• Revenue streams – freemium, marketing, and hiring solutions
• Key resources – platform, IT-specialists, user-generated content
• Key activities – platform maintenance
• Key partners – users, SlideShare
• Cost structure – marketing, maintenance

The Business Model Canvas is one of the numerous approaches to business modeling. For more than fifteen years of existence, it has proved its worth in the corporate community. Despite some critics, the method is effective and illustrates the business plan precisely. Moreover, thanks to its visual feature, it’s easy to comprehend and assess.

Download a Business Model Canvas Template

Download our free tools below to create your own Business Model Canvas right now.

BUSINESS MODEL CANVAS TEMPLATE PDF

BUSINESS MODEL CANVAS TEMPLATE PPT

BUSINESS MODEL CANVAS TEMPLATE EXCEL

BUSINESS MODEL CANVAS TEMPLATE WORD

BUSINESS MODEL CANVAS TEMPLATE GOOGLE SHEETS

BUSINESS MODEL CANVAS TEMPLATE GOOGLE SLIDES

You may also be interested in the Value Proposition Canvas template , a complementary tool to the Business Model Canvas.

Who is Daniel Pereira ?

I love understanding strategy and innovation using the business model canvas tool so much that I decided to share my analysis by creating a website focused on this topic.

More About Me

Related Posts

How to do a SWOT Analysis in 7 Steps (with Examples & Template)

A SWOT analysis is a strategic planning tool that an organization can use to thoroughly [...]

What is the Blue Ocean Strategy?

The Blue Ocean Strategy defends that the focus of the business shouldn’t be  beating the [...]

PESTLE Analysis: Political Factors Affecting Business

Modern business requires organizations to plan and strategize their operations to meet the demands of [...]

Scalable Business Models

Some of today’s most successful companies have relied (and continue to rely) on the scalability [...]

Cost Structure

The Cost Structure is the last – but not least – component of a Business [...]

What is the Value Proposition Canvas?

Value Proposition Canvas is a business model tool that helps you make sure that a [...]

9 Surprising Examples of Brand Promise and How They Made It Work

What is a brand promise? The question you have just read is something that many [...]

Who is Alexander Osterwalder?

Well, this may be one of those cases where you don’t know who is most [...]

Leave a Reply

Your email address will not be published. Required fields are marked *

RECEIVE OUR UPDATES

Username or email address  *

Password  *

Remember me Log in

Lost your password?

Tips to create the best elevator pitch presentation (with templates)

Learn how to write a successful elevator pitch with our template and examples.

Bharti Jain

Building presentations

We’ve all been there – those brief, unexpected moments when you find yourself face-to-face with someone who could change the trajectory of your career. It could happen in an elevator, at a networking event, or even in line for coffee. In these fleeting moments, having a sharp, persuasive elevator pitch can make all the difference. But how do you distill the essence of your idea, product, or service into just a minute or two? How do you ensure your message is compelling enough to spark interest and leave a lasting impression?

Crafting a powerful elevator pitch deck is both an art and a science. It requires clarity, brevity, and a deep understanding of what makes your proposition unique. Whether you're seeking investment, pitching a new idea to your boss, or simply trying to network, a well-crafted elevator pitch can open doors and create opportunities you never thought possible. T his article delves into the essentials of creating an engaging elevator pitch presentation, offering practical tips, examples, and insightful case studies to guide you through the process.

What is an elevator pitch?

An elevator pitch is your golden opportunity to make a first impression – a brief, persuasive speech designed to spark interest in what you or your organization does. The name comes from the idea that it should be short enough to deliver during a quick elevator ride, typically ranging from 30 seconds to 2 minutes.

The essence of an elevator pitch lies in its ability to convey your value quickly and effectively, making the listener want to know more. Think of it as your verbal business card, a snapshot of who you are, what you offer, and why it matters.

Basic components of an effective elevator pitch

Creating a great elevator pitch deck involves several key components. Each element plays a critical role in ensuring your message is clear, engaging, and memorable.

Your hook is the opening statement designed to grab attention. It should be intriguing and relevant, making your audience want to hear more. This is where you set the tone for your pitch, so it needs to be compelling. You might start with a surprising statistic, a thought-provoking question, or a bold statement. The goal is to spark curiosity and draw your listener into your narrative. An effective hook not only captures interest but also sets the stage for the rest of your pitch.

The Problem

Next, you need to clearly define the problem your idea, product, or service addresses. This shows that you understand the pain points of your target audience and sets the stage for your solution. By articulating the problem, you demonstrate empathy and insight into your audience’s needs. This step is crucial because it establishes relevance and makes your listener care about what you’re about to present. The more specific and relatable the problem, the more engaged your audience will be.

The Solution

Now that you've laid out the problem, it’s time to describe how your offering solves it. This is your chance to highlight the unique features and benefits of your solution. You should explain what makes your approach different and why it’s the best option available. Be clear and concise, focusing on the value your solution brings. This part of your pitch should make your listener see the potential impact of your offering and envision how it can address their needs or challenges.

Identifying your target market and the potential for growth demonstrates that there is a demand for your solution and that you have a clear focus. This shows that you’ve done your homework and understand the landscape in which you’re operating. Discussing your market also helps to build credibility, as it indicates that you have a realistic and informed view of your business environment. It’s important to convey who your ideal customers are and why they need your solution.

The Value Proposition

Your value proposition is the specific benefit your solution brings to the table. This could be cost savings, time efficiency, or any other advantage that sets you apart from competitors. Your value proposition should be compelling and easy to understand, making it clear why your audience should be interested. It’s about communicating the unique benefits that make your offering stand out and why it’s worth considering. This part of your pitch needs to resonate strongly with your audience’s needs and desires.

The Call to Action

Finally, conclude with a clear call to action. What do you want your audience to do next? Whether it’s scheduling a meeting, visiting your website, or trying your product, your call to action should be direct and achievable. This step is essential because it guides your listener towards the next steps and keeps the momentum going. A strong call to action turns interest into action and opens the door for continued engagement.

Crafting each of these components thoughtfully and integrating them seamlessly into your pitch can make all the difference. Remember, the goal is to leave a lasting impression and to make your listener want to learn more about what you have to offer.

How long should an elevator pitch presentation be?

The length of an elevator pitch can vary depending on the context, but the general rule is that it should be short enough to deliver in the time it takes to ride an elevator, hence the name. This typically means:

• 30 seconds to 1 minute: For networking events or casual encounters.
• 1 to 2 minutes: For formal presentations or investor pitches.

Why keep it short?

Attention spans are shorter than ever!

These days, most people have a limited amount of time to devote to any single interaction, especially in casual settings. By keeping your pitch short, you respect your listener’s time and increase the chances of maintaining their attention. A concise pitch helps ensure that your key points are heard and remembered.

Clarity is crucial

Brevity forces you to distill your message down to its most essential components. This clarity is crucial because it helps you avoid overwhelming your listener with unnecessary details. When you focus on the core of your message, it becomes easier for your audience to grasp and retain the information. A clear and concise pitch ensures that your value proposition is understood and appreciated.

To be remembered

A well-crafted, succinct pitch is more likely to be remembered and repeated. When you deliver a concise pitch, you make it easier for your listener to recall and share your message with others. This memorability can lead to further discussions and opportunities as your pitch lingers in the minds of those who hear it. A memorable pitch increases the likelihood of follow-up conversations and actions.

Tips to create a successful elevator pitch presentation

Creating an effective elevator pitch presentation involves structuring your content into concise and engaging sections to capture and maintain your audience's attention. Here's a breakdown of the sections, much like a seasoned novelist would, ensuring each part leaves your audience eager for more.

1. The opening scene: Introduction

Starting your elevator pitch with a strong introduction sets the tone for the entire presentation. Instead of resorting to startling statements that might distract rather than engage, aim for a natural, informative opening that captures the essence of your business.

Begin by introducing your business name and providing a concise summary in no more than two sentences. This brief overview should give a clear snapshot of what your business does. If relevant, include a breakdown of your top three products or services to give a quick glimpse of your offerings. Clearly defining your target audience is essential unless it is evident, such as in the case of social media platforms that cater to everyone.

Make sure this introduction is brief and to the point—ideally, no more than 18 seconds or 36 words. This ensures the potential investor or listener grasps the core of your business swiftly and effectively.

💡 Pro tip: Consider beginning with a thought-provoking question or an interesting fact for an extra engaging start. This can serve as a powerful hook that draws your audience in from the outset. You can then follow this with your concise introduction on the next slide.

Example 1 - Starting with a Question

Example 2 - Starting with a Hook or Interesting Fact

2. The conflict & resolution: Problem vs. Solution

In this section, your goal is to clearly articulate the problem your business aims to solve. This could be a single, significant issue, a series of smaller but related challenges, or one main problem broken down into a few key components.

The primary objective here is to show that you have a deep understanding of the challenge at hand. Clearly define the problem in a way that is straightforward and easy to grasp. Then, seamlessly transition into presenting your solution. The more straightforward and understandable your explanation, the more compelling it will be.

Whether you focus on one major issue or a few interconnected ones, make sure your audience can see the relevance and urgency of the problem. This sets the stage for you to introduce your innovative solution, highlighting how it effectively addresses the challenge. Simplicity and clarity are your allies that make a strong impact.

💡 Pro tip: Use real-life examples or data to illustrate the problem. This not only makes the issue more tangible but also adds credibility to your pitch. When your audience can see the real-world impact of the problem, your solution becomes even more compelling.

3. Setting the scene: Market size & competition

Potential investors are drawn to opportunities that promise significant returns. Therefore, it's crucial to illustrate the scale of the opportunity your business presents and provide insights into the competitive landscape. This gives investors an immediate sense of whether your venture is worth their time and resources.

By detailing the market size, you demonstrate the potential for growth and the vast possibilities for your business. Additionally, highlighting your understanding of the competition shows that you are well-prepared and have a clear strategy to stand out in the market. This dual focus on opportunity and competition sets a solid foundation for investors to see the viability and potential profitability of their investment.

💡 Pro tip: Use visual aids like charts and graphs to present market size and competitive analysis. Visual representations can make complex data more digestible and impactful, helping investors quickly grasp the potential and positioning of your business.

4. Business Model: How the story unfolds

A concise elevator pitch slide on your business model can quickly show investors how you plan to generate revenue. When your business strategy is clear and compelling, it significantly increases the likelihood of attracting investors. Presenting a well-defined business model demonstrates that you have a thoughtful and viable plan for profitability, making your venture more appealing and reducing perceived risks.

💡 Pro tip: Include key metrics and financial projections to back up your business model. Showing potential revenue streams, cost structures, and profitability timelines with concrete numbers can add credibility and help investors understand the financial potential of your business.

5. The twist in the tale: Unique selling point (USP)

In this section, your goal is to showcase what makes your company unique and how it stands out from the competition. This is a crucial moment where potential investors decide whether to delve deeper into your business.

If you can capture their interest here, the chances of securing a follow-up meeting and, ultimately, funding increase significantly.

💡 Pro tip: You have a maximum of 20 seconds to highlight your USP, so keep your information concise and focused. Emphasize only the most critical details that your investors need to know.

Additionally, if your product or solution involves advanced technology, consider adding a slide that explains it. If you have patented technology, make sure to highlight this aspect during your pitch. This not only demonstrates innovation but also adds a layer of credibility and competitive advantage.

6. The characters: Founding team

People invest in people. Investors want to know the credentials and backgrounds of the individuals behind the business. To build trust and confidence, always highlight your team's credentials, experience, and significant accomplishments. Showcasing the strengths and expertise of your founding team not only adds credibility but also reassures investors that their money and effort are in capable hands.

7. Plot points: Money milestones

Investors are captivated by numbers and will recall them long after your pitch ends. To leave a lasting impression, clearly outline your financial milestones and investment strategy from the outset. Demonstrating a well-thought-out financial plan highlights your business's growth trajectory and reassures investors of your strategic foresight.

8. The closing appeal: Call to action

Ending your elevator pitch with a strong call to action (CTA) is essential as it generates excitement and creates a sense of urgency. A well-crafted CTA can inspire your audience to take the next step, whether it's learning more about your business or starting a partnership.

Consider these impactful CTAs:

• Visit our website
• Follow us on Facebook
• Drop by our store
• Explore our brochure
• Sign up for our newsletter
• Contact us for more information
• Invest in our company
• Partner with us

By including a clear and compelling CTA, you guide your audience toward the desired action and keep the momentum going.

💡 Pro tip: Make your CTA specific and actionable. Instead of a generic request, provide clear instructions or direct links that make it easy for your audience to follow through.

Bonus: Quick do's and don'ts

Crafting an effective elevator pitch is as much about what you say as how you say it. Here are some quick do's and don'ts to ensure your pitch resonates:

• Keep it Simple: Use clear, straightforward language. Avoid truisms, buzzwords, and jargon that can confuse your audience.
• Be Concise: Stick to the key points. Weed out fillers and unnecessary details.
• Personalize Your Pitch: Tailor your pitch to your audience and refresh it as the situation changes.
• Maintain High Energy: Speak with enthusiasm and energy to keep your audience engaged.
• Create a Memorable Conclusion: End with a catchy phrase, a promise of value, or a summary that will stick in the investor’s mind.

Don'ts:

• Avoid Hyperbole: Steer clear of exaggerated claims that can undermine your credibility.
• Don’t Rush: Speak at a steady, clear pace to ensure your message is understood.
• Skip the Monotone: Avoid speaking in a flat, monotone voice. Show enthusiasm and smile.
• Don’t Overwhelm Your Audience: Avoid giving your pitch to people who seem uninterested or in a hurry.
• One-Size-Fits-All Approach: Don’t use the same pitch for every situation; adapt as needed.

Speaking Tips:

• Stay Relaxed: Keep a relaxed and steady rhythm in your elevator speech to convey confidence and credibility.
• Time Management: Be mindful of the time, but don't let it make you rush. A clear and steady delivery is more effective.
• Creative Ending: Conclude with a memorable statement or question. This could be a catchy phrase, a promise of value, or an invitation for further discussion.

Best elevator pitch examples to inspire

Creating an effective elevator pitch can be challenging, but seeing how successful companies might craft their pitches can provide valuable insights. Here, we’ll explore hypothetical examples from Airbnb and LinkedIn to illustrate how they could effectively communicate their value propositions.

An elevator pitch for Airbnb could resonate with travelers seeking unique experiences beyond the offerings of traditional hotels.

Hook: “Imagine wanting to explore the world authentically but struggling to find affordable and unique accommodations.”

Problem Statement: “Traditional hotels are expensive and often don’t provide the local experience travelers crave.”

Solution: “Airbnb connects travelers with local hosts who offer unique, affordable accommodations in their homes.”

Unique Value Proposition: “Unlike hotels, Airbnb offers a wide variety of unique spaces, from treehouses to castles, giving travelers a truly local experience.”

Call to Action: “Check out our website to find your next unique stay or become a host today.”

An elevator pitch for LinkedIn might emphasize the efficiency and effectiveness of their platform in meeting the professional networking needs of today’s workforce.

Hook: “Professionals need a way to connect and network in today’s digital world.”

Problem Statement: “Traditional networking methods are time-consuming and often ineffective.”

Solution: “LinkedIn is a professional networking platform that connects you with colleagues, industry leaders, and potential employers.”

Unique Value Proposition: “With LinkedIn, you can showcase your professional achievements, find job opportunities, and build valuable industry connections.”

Call to Action: “Join LinkedIn today and start building your professional network.”

By analyzing these hypothetical examples, it becomes clear that a successful elevator pitch requires a strong hook, a clear problem statement, a concise solution, a compelling, unique value proposition, and a direct call to action. Each element works together to create a pitch that is both engaging and persuasive, ultimately driving the listener to take the next step.

Frequently asked questions (FAQs)

Q: what are the different types of elevator pitches.

A: Elevator pitches can vary based on their purpose and audience. Common types include:

• Startup Pitch: Focuses on the core idea, market potential, and unique selling points of a startup.
• Sales Pitch: Emphasizes the features and benefits of a product or service to persuade potential customers.
• Networking Pitch: Aimed at building connections and briefly highlighting your professional background and goals.
• Investor Pitch: Designed to attract investment by detailing the business model, market opportunity, and financial projections.

Q: How does a sales pitch differ from an elevator pitch?

A: While both aim to persuade, a sales pitch is typically more detailed and focused on convincing potential customers to purchase a product or service. It often involves explaining features, benefits, and addressing objections. An elevator pitch, on the other hand, is a brief, high-level overview designed to spark interest and lead to further conversation.

Q: How long should an elevator pitch be?

A: An elevator pitch should typically be between 30 seconds to 2 minutes, depending on the context. For casual encounters or networking events, aim for 30 seconds to 1 minute. For more formal presentations or investor pitches, you can extend it to 1 to 2 minutes.

Q: What are some common mistakes to avoid in an elevator pitch?

A: Common mistakes include using too much jargon, speaking too quickly, providing too much information, and failing to engage the audience. It's essential to be clear, concise, and to the point, ensuring your message is easily understood and remembered.

Q: How can I make my elevator pitch more engaging?

A: To make your pitch more engaging, start with a strong hook, use relatable language, and tell a compelling story. Incorporate visual aids if possible, and always end with a clear call to action. Practice delivering your pitch with enthusiasm and confidence.

Q: Should I tailor my elevator pitch to different audiences?

A: Yes, it's crucial to tailor your pitch to different audiences. Consider the interests and needs of your audience and adjust your pitch accordingly. Personalizing your pitch can make it more relevant and impactful.

Q: How can I practice my elevator pitch effectively?

A: Practice your pitch in front of a mirror, record yourself, and seek feedback from friends or colleagues. Rehearse in different settings and situations to ensure you can deliver it smoothly and confidently. The more you practice, the more natural and effective your pitch will become.

Q: How can I write an elevator pitch for a job interview?

A: To craft a compelling elevator pitch for a job interview as a job seeker, focus on highlighting your key strengths, relevant skills, and career achievements. Start by briefly introducing yourself and your background in a manner that is short and to the point. Then, concisely explain what makes you a strong candidate for the position, emphasizing your unique value proposition and how your experience aligns with the job requirements. End with a clear call to action, such as expressing your enthusiasm for the role and inviting further discussion.

Q: What are the key components of an elevator pitch template for a business pitch?

A: An effective elevator pitch template for a business pitch should include the following components:

• The Hook: A compelling opening statement to grab attention.
• The Problem: A clear description of the problem your business addresses.
• The Solution: A brief overview of your solution and its benefits.
• The Market: Information on your target market and potential growth.
• The Value Proposition: The unique benefits of your solution.
• The Call to Action: A direct request for the next step, such as scheduling a meeting or visiting your website.

Q: How can a project management professional create an effective elevator pitch?

A: A project management professional should focus on succinctly conveying their ability to lead and deliver successful projects. Start by outlining a key project you managed, highlighting your role and the impact of your work. Clearly state how your project management skills, such as problem-solving and team coordination, contributed to achieving project goals. Use specific examples to illustrate your achievements and conclude with a call to action, such as inviting a follow-up conversation or discussing potential opportunities.

Q: What are some real-life elevator pitch examples that effectively use analytics?

A: Real-life elevator pitch examples that effectively use analytics often include:

• Hook: "Did you know that 70% of businesses miss out on growth opportunities due to poor data analysis?"
• Problem: "Many companies struggle with integrating and interpreting their data effectively."
• Solution: "Our analytics platform simplifies data integration and provides actionable insights, helping businesses make informed decisions."
• Value Proposition: "Our tool reduces analysis time by 50% and increases data accuracy, driving better business outcomes."
• Call to Action: "Visit our website to see how our analytics solutions can transform your data strategy."

Q: How should a creative elevator pitch differ from a formal elevator pitch?

A: A creative elevator pitch typically incorporates imaginative language, storytelling, and engaging elements to capture attention. It might include a unique hook or a memorable anecdote that illustrates the problem and solution in a compelling way. In contrast, a formal elevator pitch is more structured and straightforward, focusing on delivering clear, professional information in a concise manner. The formal pitch aims to provide a precise overview without embellishments, often used in business or investor settings where professionalism is key.

Create a perfect elevator pitch presentation with Prezent

Prezent can be used for crafting the perfect elevator pitch. Here are a variety of features that streamline the creation process and enhance the effectiveness of your presentation:

Auto-Generator

• It uses AI to create hyper-personalized, on-brand presentations in minutes. By entering your business context and audience details, the AI generates a draft that aligns with your company’s branding and is tailored to your audience’s preferences.
• This feature helps you quickly develop a polished and professional pitch, saving significant time compared to manual creation.

Story Builder

• This feature allows you to access over 1,000 expert-curated storylines to build the framework of your presentation. By selecting a target audience and relevant storyline, you can create a structured narrative path for your pitch.
• Ensures your pitch unfolds logically and engagingly, making it easier to captivate your audience and convey your message effectively.

Slide Library

• With access to 35,000+ brand-approved slides, the Slide Library offers a wide range of templates that adhere to your company’s branding guidelines. Each slide can be customized based on your needs.
• Provides a professional and consistent look for your pitch, making it visually appealing and brand-compliant​.

Best Practice Library

• This library contains thousands of best practice examples for communicating key business concepts. These examples can be adapted to fit your pitch, providing insights into effective communication techniques.
• Helps you learn from successful presentations and apply proven strategies to your own pitch, enhancing its overall impact.

Synthesis and Redesign :

• These features allow you to synthesize content into concise executive summaries and redesign existing slides to improve their aesthetic quality.
• Ensures your pitch is concise, clear, and visually compelling, making it easier for your audience to understand and remember your key points.

Courses and Learning Modules :

• Prezent offers on-demand learning modules and courses led by industry experts. These modules cover various aspects of business communication and presentation skills.
• Enhances your ability to craft and deliver effective pitches by building your communication skills and knowledge.​

To see how Prezent can revolutionize your elevator pitch and other presentations, you can schedule a demo with experts who will guide you through the platform's capabilities and show you how to make the most of its features. Additionally, take advantage of the free trial to explore Prezent and see firsthand how they can streamline your presentation creation process and improve your business communication. Visit Prezent to get started today!

More zenpedia articles

Crafting an effective crisis communication plan in 10 steps

Effective communication in the workplace - The importance, types & tips to improve

How managers can foster effective communication in hybrid work environments

Get the latest from Prezent community

Join thousands of subscribers who receive our best practices on communication, storytelling, presentation design, and more. New tips weekly. (No spam, we promise!)

Home Blog Presentation Ideas How to Write a Presentation Script

How to Write a Presentation Script

Delivering a successful presentation is a combination of a confident speech and professional-quality graphics. The first element is sometimes neglected, as presenters rely mostly on the slides and add an improvisation element to the speech. Truth is, if you aim to hone your presentation skills, you need to work on the speech. And for that to be a powerful asset, the answer is to learn how to write an effective presentation script.

This article will detail how to create a presentation script, which elements it should contain, how to relate the script to the presenter’s notes, and much more.

Table of Contents

What is a Presentation Script

How do you start a presentation script, how do you write a presentation script, how to connect a presentation script with presenter notes, recommended ppt templates to write a presentation script, final words.

A presentation script is a written guide that outlines what a speaker will say during a presentation. It includes the key points, transitions, and supporting details needed to communicate the message clearly and effectively. The script helps the speaker stay on track, ensuring the presentation is organized, concise, and delivered within the allotted time. It often integrates cues for visual aids and other presentation elements.

Defining the Purpose and Objective

Every effective presentation script starts with clearly understanding its purpose and objectives. Defining these elements early ensures your script remains focused, relevant, and aligned with your desired outcomes. 

Your core message is the central idea you want your audience to take away from your presentation. It should be clear, concise, and memorable. To define your core message, ask yourself:

• What is the one thing I want my audience to remember?
• Why is this message important?
• How does this message benefit my audience?

Once you have a clear core message, everything in your script for a speech should support and reinforce it. This focus will help you avoid straying into irrelevant topics and ensure your presentation remains cohesive.

Next, the presenter should establish clear objectives for the talk. Objectives must be specific, measurable outcomes you want to achieve with your presentation. They give you a clear direction and help you measure the success of your presentation. Objectives can be:

• Informational: Educate the audience on a particular topic.
• Persuasive: Convince the audience to adopt a viewpoint or take a specific action.
• Motivational: Inspire the audience to feel or act in a certain way.
• Instructional: Teach the audience how to do something.

For example, suppose your core message is about the importance of cybersecurity. In that case, your objectives might include informing the audience about common threats, persuading them to adopt better security practices, and instructing them on implementing them.

Check our article on SMART goal setting for a practical approach to defining measurable goals.

Aligning the Script with Desired Outcomes

Once you’ve defined your core message and objectives, your script should be structured to achieve these outcomes. This involves:

• Prioritizing content: Focus on the information and arguments directly contributing to your objectives.
• Building logical flow: Ensure that each section of your presentation leads naturally to the next, creating a narrative that reinforces your core message.
• Incorporating calls to action: If your objective is to persuade or motivate, include clear, actionable steps your audience can take after the presentation.

By defining the purpose and objectives of your presentation script, you set the stage for a focused, effective, and impactful delivery.

In this section, we’ll explore section by section how to write a presentation script. The following image is a guideline of presentation script examples on how to create icebreakers for each section

Crafting a Compelling Introduction

The introduction is your opportunity to capture the audience’s attention and set the tone for the rest of the presentation. It should be engaging and clearly overview what the audience can expect.

If you are wondering how to start a presentation , key elements of a strong introduction include:

• Opening hook: Start with a statement, question, or anecdote that grabs the audience’s attention. This could be a surprising statistic, a relevant quote, or a provocative question.
• Purpose statement: Clearly state the purpose of your presentation and what you hope to achieve. This helps the audience understand why they should care about your words.
• Agenda overview: Briefly outline the main points you will cover. This will give the audience a roadmap of what to expect and help them follow along.

Let’s say your presentation is about digital marketing trends. In that case, you might start with a surprising statistic about the growth of AI technology usage, followed by a statement about the importance of staying ahead of digital trends, and then outline the specific trends you will discuss in an upcoming slide.

Organizing the Body of the Script

The body of your script is where you present your main content. It should be organized logically, with each section building on the previous one to reinforce your core message. 

Break down your content into clear, manageable sections. Each section should cover a specific point or idea. Smooth transitions between sections help maintain the flow of your presentation and keep the audience engaged . Phrases like “building on that idea,” “another important factor,” or “let’s now shift our focus to” can help guide the audience through your presentation.

Use data, examples, case studies , and visuals to support your points. This will strengthen your argument and make your presentation more engaging. 

For instance, in a presentation about social media’s impact on consumer behavior, you might organize the body into sections on social media usage trends, the psychology of social media influence, and case studies of successful social media campaigns.

Engaging the Audience with Stories and Examples

One of the most effective ways to make your presentation engaging and relatable is by incorporating stories and examples. These elements help illustrate your points, making them more memorable and impactful. 

Consider the following strategies:

• Use personal anecdotes: Sharing personal experiences related to your topic can help establish a connection with the audience and make your presentation more relatable.
• Include case studies: Real-world examples or case studies can help illustrate how the concepts you’re discussing apply in practice. This is especially effective when presenting to a business or professional audience.
• Tell a story: Structure part of your presentation as a narrative, with a clear beginning, middle, and end. Stories are inherently engaging and can make complex information more digestible.

You can learn more about this technique with our article on storytelling for presentations .

Developing a Memorable Conclusion

The conclusion is your final opportunity to reinforce your core message and leave a lasting impression on your audience. 

A strong conclusion should:

• Summarize key points: Recap the main points of your presentation to reinforce them in the audience’s mind.
• Reiterate the core message: Restate your core message in a way that resonates with the audience and underscores its importance.
• End with impact: Conclude with a powerful statement, call to action, or thought-provoking question that leaves the audience with something to think about or do.

If your presentation was about the importance of innovation in business, you might conclude by summarizing its key benefits, restating that innovation is crucial for long-term success, and ending with a call to action for the audience to start thinking about how they can innovate in their roles.

Get more insights on how to end a presentation with our article.

Although the presentation script is a fantastic resource for preparing your presentation and also for rehearsal, presenters cannot bring lengthy text pages with them and start reading if they feel lost. This is where presenter notes come in handy, and in this section, we’ll learn how to turn the presentation script into presenter notes. 

The first step in this process is to go through the detailed script a couple of times, highlighting the main ideas, data, and messages to convey to the audience. You can follow the process as with meeting notes and apply the strategies explained in that article.

Now, we need to condense the information into simpler sentences, direct phrases, or keywords that trigger memory recall. These phrases will be added to the slides in the format of speaker notes linked to each slide. It’s crucial to mark the transitions from one topic to another in the presentation so we can articulate the speech or remember to emphasize a point. 

Remember, if we suddenly need to include last-minute details, we can use visual cues or a printed version of our slides with extra handwritten notes.

Before we conclude this article, we want to recommend some PowerPoint templates that can help the presentation script creation process, especially for team collaboration, where the presentation goes through multiple iterations. Remember these designs also serve as Google Slides templates .

1. 6 Step Creative Timeline Diagram for Presentation Scripts

Say you need to create a sample script for a presentation or work with your team for a department presentation: this is where this best PPT template is beneficial. We can summarize processes or points that we intend the presentation to cover into six actionable steps that can be discussed within the team. The icons included help us to connect concepts with the steps we’re describing.

Use This Template

2. Product Timeline Script of Speech PPT Template

In sales and product presentations, we need to contextualize the dates on which we expect things to happen. By using this timeline PPT template as a visual aid, presenters can carry a printed version or digital version on another device to remind themselves of the milestones that a product or service is due in the near future.

3. The Presentation Experience Script PowerPoint Template

Although this template is tailored to sales presentations, this slide deck is ideal for writing a recap of the presentation script. You can add facts, questions, numeric data, and more.

4. Steps & Stairs Diagram Presentation Script Google Slides Template

This diagram template for PowerPoint and Google Slides is a highly visual 3D aid intended for defining the steps to write the script or to present processes. Use this staircase design template to summarize key information about your presentation speech.

Creating a detailed, professional presentation script doesn’t have to be a daunting process. As long as we understand the basis of how to structure what we intend to say, questions and answers about which content to include shall arise. 

Follow the steps shown in this article and you will master the process to create your own presentation scripts in no time.

Like this article? Please share

Presentation Skills, Speech Filed under Presentation Ideas

Related Articles

Filed under Google Slides Tutorials • July 25th, 2024

How to Hide a Slide in Google Slides

Hiding a slide in Google Slides is a task that takes less than a minute. Learn how to quickly implement this tool for your presentations in this article.

Filed under Education • July 10th, 2024

How to Memorize a Presentation: Guide + Templates

Become a proficient presenter by mastering the art of how to memorize a presentation. Nine different techniques + PPT templates here.

Filed under PowerPoint Tutorials • June 28th, 2024

How To Add Drop Shadows in PowerPoint Presentations

Improve your presentation’s design by mastering drop shadows in PowerPoint. In this article, we introduce you to the step-by-step process with cliparts for impressive shadow effects.

Leave a Reply