veggie burger business plan

Veggie Burger Market

Veggie Burger Market By Product Type, Source, Distribution Channel & Region | Forecast 2023 to 2033

Loaded with Goodness! Veggie Burger Sales Soar as Physicians and Dieticians Promote Plant-Based Diets. FMI Taps the Global Market across 30+ Countries.

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Veggie Burger Market Outlook (2023 to 2033)

The market for the veggie burger is predicted to grow from US$ 4164.44 Million in 2023 to over US$ 8460.93 Million by 2033. Veggie burgers are a growing market due to the increasing demand for vegan and vegetarian products, owing to their health benefits. Growing concerns about animal welfare are also driving demand for veggie burgers which are anticipated to register a CAGR of 8.1% between 2023 and 2033.

Consumers are switching to healthy eating due to the increase in chronic diseases caused by the consumption of unhealthy high-calorie junk foods. A substantial customer base is created by low nutritional value junk foods such as pizzas and burgers, which have an irresistible taste and little nutritional value. Advanced technology allows manufacturers to create a plant-based burger that is highly nutritious and delicious.

There are many reasons to choose veggie burgers over meat burgers. Veggie burgers have the same taste, texture, and feel as meat burgers, and meat production contributes to global warming and adversely impacts biodiversity and the ecosystem. Consumers are turning to vegan and flexitarian diets in response to growing environmental concerns and animal welfare, creating market opportunities for veggie burger manufacturers.

Veggie Burger Market Dynamics:

• Rise in Demand for Vegetarian Food: As the global population becomes aware of the health benefits of vegetarian foods, vegetarian burgers are becoming more popular.
• Rising Popularity for Plant-based Diets: Growing popularity of plant-based diets is boosting demand for veggie burgers since more people are opting for plant-based diets.
• A Growing Awareness: People are turning to vegetarian alternatives like veggie burgers as they become aware of the negative environmental impact of meat consumption.
• Increasing Health Concerns Over Processed Meat: People are becoming more concerned about the health risks of processed meats , leading them to switch to healthier alternatives like veggie burgers.

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Global Veggie Burger Market Historical Analysis (2017 to 2022) Vs. Forecast Outlook (2023 to 2033)

There has been a rapid shift in consumer preferences in recent years, which has resulted in a demand for healthy and sustainable food around the world. There has been a big shift in consumer preference from animal-sourced burgers to plant-based burgers in recent years. This has encouraged companies to introduce more plant-based burger options for consumers.

Veggie burgers are nowadays easily available in restaurants across the world. As a result of the accessibility of the product, there has been an increase in consumer reach, which in turn has spurred vigorous growth in the global burger market.

• Short Term (2022 to 2025): Food supply interruptions, limited access to production spaces, and disruptions in product distribution were among the significant shifts in the food system. Plant-based companies were able to adapt to these constraints and continue to launch new products and grow sales despite these constraints.
• Medium Term (2025 to 2028): In response to the rise in the trend of catering to mainstream communities, more leads are converted into sales conveniently. This surge is propelling the veggie burger market to grow significantly. The flexitarian diet trend is also driving the global market.
• Long Term (2028 to 2033 ) : As plant-based burgers rapidly grow in popularity, many leading manufacturers are shifting their strategies to take part in the segment with innovative products. Technological advances have made it possible for companies to mimic the original flavors of meat-based products on their food chain menus.

Major Factors Driving Veggie Burger Market

• Medical and Dietary Recommendations for Plant-based Diets

Plant-based diets are nutrient-dense vegetarian foods that are low in processed foods, oils, and dairy products. Nutritionists and dieticians advise cutting back on red meat intake and substituting plant-derived meals instead.

Many physicians are now recognizing that a plant-based diet will assist in the faster recovery of obese, diabetic, cardiovascular disease, and hypertensive patients. Advancement in technology and innovation has enabled plant-based foods, such as soy, nuts, and peas, to taste like meat or dairy-derived foods, thus reducing the rate of heart-related mortality.

Physicians recommend plant-based diets to their patients to treat chronic diseases at a faster rate. Thus, recommendations from experts and product innovations are some of the core driving factors for the growth of the veggie burger market.

• Concern Over Animal Welfare and Climate Change Drive Consumers to Switch to Plant-based Diets

Farm animals are produced on industrial farms, which emit greenhouse gases, which disrupt the weather and cause temperature rises. According to a report released by FASEB (Federation of American Societies for Experimental Biology), plant-based products emit ten times fewer greenhouse gases than animal-based products.

The inhumane treatment of domesticated animals and the slaughter of animals are horrific practices that not only cause immense suffering to animals but also to the environment. In the beginning, adopting a plant-based diet, or at least one that is flexitarian, would lead to a reduction in the consumption of meat, dairy products, and other animal products, thus alleviating the suffering of animals on factory farms.

When comparing plant-produced foods to animal-derived foods, plants have an advantage when it comes to nutritional value, production costs, and health. Plant-based foods also have minimal requirements and footprints compared to their counterparts in terms of land, water, and greenhouse gas emissions. Consumers may begin switching to plant-based diets as they realize adopting sustainable dietary patterns can help protect the environment.

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Major Restrain Faced by Market: Limited Availability of Veggie Burgers

Though there is a huge demand for veggie burgers, due to the rising health concerns among people, there is very limited availability of such products. Various restaurants have not yet switched to serving plant-based products instead of meat. This is a factor that hampers the growth of the industry significantly.

Major Opportunities for Market

In the last decade, plant-based brands and start-ups have received significant funding from venture capitalists, IPOs, and traditional market players. Venture capitalists invest in plants with the hope that novel technology will be developed that could stir the market.

Several venture-capital firms, including Blue Horizon, New Crop Capital, and CPT Capital, are investing in plant-based foods because they believe it can lead to long-term value creation, a change in the global food system, and a revolution in the food industry.

Multinational players like Tyson Foods Inc. and Cargill have been investing or are involved in joint ventures with several plant-based companies. Some of the popular fast-food chains such as McDonald's, Taco Bell, Pizza Hut, etc., have started selling plant-based meals to consumers. There is great potential for market players in the North American and European regions, followed by the emerging market in South Asia.

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Key Challenges Faced by Veggie Burger Providers

Companies in the plant-based food industry around the world closely monitor nutritional attributes because health and nutrition are two of the main reasons consumers choose plant-based products. Making the right choice among the available options is critical, for example, when providing an alternative source of protein.

For the intended flavor and texture of the burger, a large number of ingredients are needed, all of which must be added in the correct proportions to achieve a more attractive, faithful version of the original. Moreover, high prices of veggie burgers in contrast to the traditional ones are anticipated to pose a challenge for the market.

Category-Wise Insights

Expanding the penetration of soy-based products:.

By source, the veggie burger market can be segmented into soy-based protein, corn-based protein, chia-based protein, flax-based protein, lentil-based protein, rice-based protein, canola-based protein, potato-based protein, pea-based protein, and wheat-based protein.

Soy-based burgers, ground beef, sausage, and meatballs have shown immense consumer interest. According to the USDA, each soy-based burger provides 40 percent of the daily protein requirements for women, and 33% for men. Furthermore, the Harvard School of Public Health claims that each soy patty contains 17% of the minimum daily fiber intake requirements. It makes it a highly sought-after product among the masses.

Soy veggie burger patties have become popular on several fronts, including combating diseases. Dietary fiber plays an invaluable role in preventing cardiovascular disease, type 2 diabetes, and constipation. The trend for soy veggie burgers is poised to be more pronounced among end-users. Not to mention soy-based patties have iron which helps in boosting blood flow, the immune system, and energy storage.

The food services sector, which includes hotels, restaurants, and cafes (HoReCa), is expected to represent over half of the market over the forecast period. However, HoReCa is expected to grow in popularity as a distribution channel in some regions, while retail remains a dominant channel in others.

Which is the Most Preferred Product Type for Veggie Burger Market?

By product, the veggie burger market can be segmented into plant-based fish, plant-based pork, plant-based beef, and plant-based chicken. The plant-based beef segment holds the largest market share owing to the emergence of no gluten, no soy plant-based beef.

The plant-based chicken segment is anticipated to grow significantly during the forecast period. In addition to resembling chicken bites, nuggets, and fillets in taste and appearance, plant-based chicken is gaining popularity.

Growing concern about maintaining the ecosystem balance also contributes to the growth of the global plant-based chicken market. There are regulations against the animal slaughter in many countries, which contribute to global market growth. Global market growth will be bolstered by the growing per capita and disposable income in developing countries. The rising income leads to an improved lifestyle, which in turn boosts the demand for plant-based chicken.

Regions Leading in Market: Country-Wise Analysis

Veggie Burger Market Outlook in the USA

It is expected that the veggie burger market in the USA will exceed its market share by 26.6% in 2023. Due to the presence of fast-food giants in the region, the USA holds the largest market share in the North American region for veggie burgers.

The USA covers more than one-fifth of the North American veggie burger market. This trend is expected to continue as the country is expected to record double-digit growth.

Veggie Burger Market is Becoming Mainstream in Germany

Companies involved in the German food service industry are attracting significant interest in veggie burgers from private equity and venture capital funds, both domestically and internationally.

Because of the huge number of small (unlicensed establishments) and global players operating in the country, as well as a large number of full-service and quick-service restaurants, there is a high degree of fragmentation in the food service industry in the country.

Additionally, small food service brands that are serving veggie burgers are gaining traction and increasing their competition, as they offer consumers more value-added services. With strong marketing and promotional activities, international food chains, such as KFC, in major German cities contribute to the growth of chain outlets and players in the market.

For instance, in May 2021, Burger King Germany opened its first-ever all-plant-based restaurant in Cologne, Germany, as part of its push toward a plant-based menu.

Promising Market Share of Veggie Burger in India

Several multinational chains, such as McDonald's, Burger King, and others, dominate the organized veggie burger market in India. According to the industry's response, veggie burgers have a huge market potential in India.

There have been many internationally renowned players in the burger segment that have entered India over the past seven years, among them Burger King, Carl's Jr., Fatburger, and Wendy's.

The demand for a veggie burger in India is projected to create an absolute dollar opportunity of US$ 362 Million by 2033, growing at a significant CAGR of 7.8% in terms of value over the forecast period.

Start-up Ecosystem:

The market for vegetarian alternatives is booming under the influence of US start-ups like Beyond Meat and Impossible Foods, as well as industry giants like Tyson Foods and Burger King, which have jumped into the veggie burger market in the wake of flexitarian diets and concerns over the carbon footprint of meat.

Additionally, it seems that several new industry players are concentrating their efforts on consolidating their distribution channels. They are also focusing on direct marketing as a way of getting a foothold in the veggie burger market.

To gain an advantage over their competitors, numerous key players are still focusing on partnerships and innovation in product development as their primary strategies to gain an advantage over their competitors.

Competitive Landscape

Inflows of Funds Are Expected as Market Players Expand their Footprints

Leading companies are leaving no stone unturned to gain a competitive edge and boost the veggie burger market outlook. Several meat alternative companies have ramped up their production of plant-based products, including Impossible Foods and Beyond Meat.

In the quest to expand its pea protein portfolio penetration in North America, Cargill has invested an additional $75 million in Beyond Meat. It was announced in August 2020 that Impossible Foods was receiving $200 million in funding to boost research, internal operations, and the development of brand-new products.

Prominent companies in the plant-based industry are planning to strike high-profile deals with restaurants such as KFC and Subway. There are promising signs in the veggie burger market, particularly in the fact that not only the largest players are investing money in the market, but also consumer goods brands have staked their future on animal-free products.

For Instance:

• In September 2020, Nestle SA launched its flagship plant-based burger.
• Known for its fast food, McDonald's launched a vegan product in 2021 called McPlant, which substituted meat burgers for vegan alternatives.
• The Canadian company Beyond Meat is also launching two innovative and brand-new versions of burgers, which will be the juiciest burgers any company has ever released. Beyond Meat has partnered with McDonald's to offer plant-based burgers in the fast-food industry.
• From BAUM Unternehmensgruppe, The McWin Food Ecosystem Fund, led by Henry McGovern and Steve K. Winegar, acquired Burger King Deutschland GmbH in November 2021. In addition to strengthening the German Burger King expansion strategy, the new majority shareholder plans to focus on their premium and plant-based product portfolio, as well as the development of digital sales channels.

Some of the prominent players in the veggie burger market are as follows:

• Trader Joe's
• Sunshine Burgers
• Morningstar Farms
• Hilary's
• Gardenburger
• Dr. Praeger's
• Beyond Burger
• Field Roast
• Beyond Meat
• Amy’s California
• Boca, Beneo GmbH
• Glanbia plc
• Fuji Oil Co., Ltd.
• Archer Daniels Midland Company
• Roquette Frères S.A.
• Kellogg's
• Tyson Foods, Inc.

Scope of Report

Market Segmentation by Category

By product type:.

• Plant-based Chicken
• Plant-based Beef
• Plant-based Pork
• Plant-based Fish
• Soy-Based Protein
• Wheat-Based Protein
• Pea-Based Protein
• Canola-Based Protein
• Fava-Bean Based Protein
• Potato-Based Protein
• Rice-Based Protein
• Lentil-Based Protein
• Flax-Based Protein
• Chia-Based Protein
• Corn-Based Protein

By Distribution Channel:

• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Food Stores
• Online Retail
• HoReCA (Food Service Sector)
• North America
• Latin America
• The Middle East and Africa

Frequently Asked Questions

Which are some of the lucrative regions for the veggie burger market.

Europe is a lucrative market for a veggie burger and is expected to dominate throughout the forecast period.

How much is the Global Veggie Burger Market Worth?

The global market of veggie burgers is projected to reach a valuation of US$ 8460.93 Million by 2033.

Which Product Type is the Key Driver in the Veggie Burger Market?

The plant-based chicken is the key driver in market. At what CAGR is the Global Veggie Burger Market Projected to Grow in the Forecast Period? The global market of veggie burgers is projected to grow at approximately a CAGR of 8.1%.

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Burger Restaurant Business Plan Template

Written by Dave Lavinsky

Writing a Successful Business Plan For Your Burger Restaurant Business + Template

If you’re looking to start or grow a burger restaurant business, you need a business plan. Your plan will outline your business goals and strategies, and how you plan on achieving them. It will also detail the amount of funding you need, and if needed, present a case to investors and lenders regarding why they should invest in your business.

In this article, we’ll explain why you should invest the time and energy into creating a burger restaurant business plan, and provide you with a burger restaurant business plan template and sample, taken from our numerous  sample business plans , that includes an overview of what should be included in each section.

Download the Ultimate Burger Restaurant Business Plan Template here >

Why Write a Business Plan For a Burger Restaurant Business?

There are many reasons to write a business plan for a burger restaurant company, even if you’re not looking for funding. A business plan can help you see potential pitfalls in your business strategy, as well as identify opportunities you may not have considered. It can also help you track your progress and adjust your plans as needed.

That said, if you are looking for funding, a business plan is essential. Investors and lenders want to see that you have a solid understanding of your industry, your customers, and your competition. They also want to know that you have a realistic view of your financial situation and how much money you’ll need to get started.

How To Write a Business Plan For a Burger Restaurant Business

While every business plan is different, there are 10 essential components that all burger restaurant business plans should include:

Executive Summary

Company description, industry analysis, customer analysis, competitor analysis, marketing plan, operations plan, management team, financial plan.

Keep in mind that you’ll need to tailor this information to your specific type of burger restaurant business, but these 10 components should be included in every plan.

The executive summary is the first section of your business plan, but it’s often written last. This is because it provides an overview of the entire document.

In the executive summary, briefly explain what your business does, your business goals, and how you plan on achieving them. You should also include a brief overview of your financial situation, including how much money you’ll need to get started.

The next section of your burger restaurant business plan is the company description, where you’ll provide an overview of your business.

Include information about your:

• Company Overview
• Success Factors & Accomplishments To Date
• How & When Incorporated

With regards to the company overview, here you will document the type of burger restaurant company you operate. For example, a burger restaurant company description might look something like this:

At GrillMaster Burgers & Brews, our menu is designed with every palate in mind. From our classic cheeseburger that sets the standard for what a burger should be, to our veggie burger that offers a delicious alternative for our non-meat-eating friends, we’ve got something for everyone. Our chicken sandwich is a hit among those who prefer poultry, and our sides do not disappoint either. Our French fries are the perfect crispy companion to any meal, and our milkshakes provide a sweet ending or a delightful treat on their own. Each dish is crafted with care, using only the finest ingredients to ensure every bite is as satisfying as the last.

Located in the heart of Lawrence, KS, GrillMaster Burgers & Brews is more than just a restaurant; it’s a destination for burger enthusiasts and casual diners alike. Our prime location not only makes us accessible to locals but also places us on the map for visitors looking for an exceptional burger experience.

Our confidence in our success is not unfounded. GrillMaster Burgers & Brews stands out from the competition for several reasons. Firstly, our founder brings invaluable experience from previously running a successful burger restaurant, ensuring that our operations are smooth and customer-focused. Moreover, we don’t just make burgers; we elevate them. Our commitment to quality, variety, and innovation in our burger offerings places us a cut above the rest.

This is just an example, but your company description should give potential investors a clear idea of who you are, what you do, and why you’re the best at what you do.

The next section of your business plan is the industry analysis. In this section, you’ll need to provide an overview of the industry you’re in, as well as any trends or changes that might impact your business.

Questions you will want to answer include:

• What is the overall size of the burger restaurant industry?
• How is the industry growing or changing?
• What are the major trends affecting the burger restaurant industry?

For example, your industry analysis might look something like this:

One of the key trends in the Burger Restaurant industry is the increasing emphasis on quality ingredients and customization options. Consumers are becoming more conscious about their food choices and are seeking out restaurants that offer fresh, locally sourced ingredients and customizable menu items. This trend bodes well for GrillMaster Burgers & Brews, as the restaurant prides itself on using high-quality ingredients and allowing customers to build their own burgers with a variety of toppings and sauces.

This is just an example, but your industry analysis should give potential investors a clear idea of the overall industry, and how your company fits into that industry.

The next section of your burger restaurant business plan is the customer analysis. In this section, you’ll need to provide an overview of who your target customers are and what their needs are.

• Who are your target customers?
• What are their needs?
• How do they interact with your industry?
• How do they make purchasing decisions?

You want a thorough understanding of your target customers to provide them with the best possible products and/or services. Oftentimes, you will want to include the specific demographics of your target market, such as age, gender, income, etc., but you’ll also want to highlight the psychographics, such as their interests, lifestyles, and values.

This information will help you better understand your target market and how to reach them.

For example, your customer analysis might look something like this:

In summary, your customer analysis should give potential investors a clear idea of who your target market is and how you reach them.

The next section of your business plan is the competitor analysis. In this section, you’ll need to provide an overview of who your major competitors are and their strengths and weaknesses.

• Who are your major competitors?
• What are their strengths and weaknesses?
• How do they compare to you?

You want to make sure that you have a clear understanding of your competition so that you can position yourself in the market. Creating a SWOT Analysis (strengths, weaknesses, opportunities, threats) for each of your major competitors helps you do this. 

For example, your competitor analysis might look something like this:

The Burger Stand offers a wide range of gourmet burgers, hot dogs, and fries. They also provide a selection of craft beers and milkshakes. Their price points typically range from $10 to $15 for a meal. The Burger Stand generates significant revenue due to its strong brand presence and popularity. They have locations in Lawrence, KS, and other nearby cities. Their customer segments include college students, young professionals, and families. Geographically, they serve primarily urban and suburban areas. Key strengths include a diverse menu and a strong emphasis on quality ingredients. A potential weakness is their higher price point compared to standard fast-food options.

Dempsey’s Burger Pub specializes in gourmet burgers, sandwiches, and craft beers. They also offer appetizers, salads, and desserts. Their price points are in the range of $9 to $14 for most items. Dempsey’s Burger Pub has built a loyal customer base, contributing to their steady revenue. Their primary location is in Lawrence, KS, with a few other establishments in the region. Their customer segments are diverse, including college students, local residents, and visitors. They predominantly serve the local and regional market. Key strengths include a cozy pub atmosphere and a strong reputation for quality. A potential weakness could be limited seating capacity during peak hours.

Your competitor analysis should give potential lenders and investors a clear idea of who your major competitors are and how you compare to them.

The next section of your business plan is the marketing plan. In this section, you’ll need to provide an overview of your marketing strategy and how you plan on executing it.

Specifically, you will document your “4 Ps” as follows:

• Products/Services : Here is where you’ll document your product/service offerings.
• Price : Detail your pricing strategy here.
• Place : Document where customers will find you and whether you will use distribution channels (e.g., partnerships) to reach them.
• Promotion : Here you will document how you will reach your target customers. For instance, burger restaurant businesses often reach new customers via promotional tactics including advertising and online marketing.

For example, your marketing plan might look something like this:

Products, Services & Pricing

GrillMaster Burgers & Brews offers a variety of delicious products and services that cater to a diverse range of tastes. One of the key offerings is the Classic Cheeseburger, which features a perfectly cooked beef patty topped with melted cheese, fresh lettuce, tomato, and their signature sauce. Customers can enjoy this mouthwatering staple for an average price of $9.99. This burger stands out for its high-quality ingredients and exceptional flavor profile, making it a must-try for burger enthusiasts.

For those who prefer plant-based options, the Veggie Burger is a fantastic choice. This burger is crafted with a hearty, flavorful veggie patty, complemented by fresh vegetables and a special sauce. It is priced at approximately $10.49, reflecting the care taken to provide a satisfying and healthy alternative to traditional meat burgers. The Veggie Burger appeals to vegetarians and health-conscious diners alike.

The Chicken Sandwich also makes a strong impression on the menu. Featuring a tender, juicy chicken breast that is either grilled or fried to perfection, this sandwich is enhanced with crisp lettuce, ripe tomatoes, and a tangy sauce. This popular item is offered at an average price of $8.99. Its versatility and delicious taste make it a favorite among customers who enjoy poultry-based dishes.

No burger meal is complete without a side of French Fries. GrillMaster Burgers & Brews serves up golden, crispy fries that are seasoned just right. A side of French Fries comes in at an average price of $2.99, making it an affordable and essential addition to any meal. These fries are known for their perfect balance of crunch and flavor, providing a satisfying accompaniment to any of the main dishes.

To round out the dining experience, GrillMaster offers a selection of Milkshakes. These creamy, indulgent treats are available in a variety of classic flavors such as chocolate, vanilla, and strawberry. Each milkshake is priced at around $4.99, providing a sweet and refreshing way to end a meal. The milkshakes are crafted with high-quality ingredients, ensuring a rich and enjoyable taste in every sip.

Overall, GrillMaster Burgers & Brews provides a well-rounded menu that caters to a variety of preferences and dietary needs. The combination of high-quality ingredients, flavorful recipes, and reasonable prices ensures a satisfying dining experience for all customers.

Promotions Plan

We will employ a variety of promotional methods and tactics to attract customers and establish a strong presence in Lawrence, KS. One of our key strategies will be Online Marketing. We will leverage social media platforms such as Facebook, Instagram, and Twitter to engage with our audience, share mouth-watering photos of our burgers, and announce special promotions. Additionally, we will create a user-friendly website that features our menu, location, and an option for online ordering.

We will also utilize Search Engine Optimization (SEO) to ensure our website ranks high in search engine results, making it easier for potential customers to find us. Email marketing campaigns will be another essential tool; we will collect email addresses through our website and in-store promotions to send out newsletters, special offers, and updates.

Furthermore, we will engage in local partnerships and sponsorships. Collaborating with local businesses, schools, and community events will help us build a strong local presence and attract customers who might not yet be familiar with us. In-store promotions, such as “buy one, get one free” deals or special discounts for students and first responders, will also be part of our strategy to draw in customers.

We will not overlook the power of word-of-mouth marketing. Encouraging satisfied customers to leave positive reviews on platforms like Yelp and Google Reviews will help us build a reputable brand. Additionally, we will implement a loyalty program to reward repeat customers and incentivize them to refer friends and family.

As you can see, your marketing plan should give potential investors a clear idea of your marketing objectives, strategies, and tactics.

The next section of your business plan is the operations plan. In this section, you’ll need to provide an overview of your company’s day-to-day operations and how they will be structured.

• What are your company’s daily operations?
• How are your company’s operations structured?

Your operations plan should be detailed and concise. You want to make sure that potential investors have a clear understanding of your company’s day-to-day operations and how they are structured.

You will also include information regarding your long-term goals for your operations and how you plan on achieving them.

For example, your operations plan might look something like this:

Key Operational Processes

To ensure the success of GrillMaster Burgers & Brews, there are several key day-to-day operational processes that we will perform:

• Monitor and track inventory levels daily to ensure adequate supply of ingredients and beverages.
• Place orders with suppliers regularly to replenish stock and avoid shortages.
• Perform regular inventory audits to minimize waste and manage costs.
• Schedule staff shifts to ensure optimal staffing levels during peak hours.
• Provide ongoing training and development to ensure high service standards.
• Conduct daily briefings to update staff on any new policies, promotions, or menu changes.
• Greet and seat customers promptly upon arrival.
• Ensure that orders are taken accurately and delivered in a timely manner.
• Address customer complaints and feedback effectively to maintain satisfaction.
• Follow standardized recipes to ensure consistency in food quality and taste.
• Maintain cleanliness and hygiene in the kitchen and food preparation areas.
• Perform regular quality checks on ingredients and finished dishes.
• Develop and implement daily and weekly specials to attract and retain customers.
• Utilize social media platforms to engage with the local community and promote the restaurant.
• Coordinate with local events and groups to host special events or offers.
• Track daily sales and expenses to monitor financial performance.
• Prepare daily cash flow reports and ensure accurate record-keeping.
• Identify cost-saving opportunities without compromising on quality or service.
• Ensure that the restaurant interior and exterior are clean and well-maintained.
• Regularly inspect equipment and schedule necessary repairs or replacements.

Your operations plan should give readers a clear idea of your company’s day-to-day operations, how they are structured, and your long-term goals for the company.

The next section of your business plan is the management team. In this section, you’ll need to provide an overview of your management team and their experience.

• Who is on your management team?
• What are their qualifications?
• What is their experience?

Your management team ideally includes individuals who are experts in their respective fields. You want to make sure that lenders and investors have a clear understanding of your management team’s qualifications and experience, and feel they can execute on your plan.

For example, your management team might look something like this:

Liam Hernandez, CEO

Your management team should give potential lenders and investors a clear idea of who is on your team and how their qualifications and experience will help your company succeed.

The final core section of your business plan is the financial plan. In this section, you’ll need to provide an overview of your company’s financials.

• What are your company’s projected revenues?
• What are your company’s projected expenses?
• What is your company’s projected growth rate?
• How much funding do you need and for what purposes? 

Your financial plan should give potential investors a clear understanding of your company’s financials. While you may include a summary of this information in this section, you will include full financial statements in the appendix of your business plan.

For example, your financial plan might look something like this:

This is just an example, but your financial plan should give potential investors a clear idea of your company’s financial projections.

Below is a summary of your financial projections. If/when you change the Revenue Assumptions, Cost Assumptions, and/or Other Assumptions, the results below will change.

The final section of your business plan is the appendix. In this section, you’ll need to provide any additional information that was not included in the previous sections.

This may include items such as:

• Full financial statements
• Resumes of key management team members
• Letters of reference
• Articles or press releases
• Marketing materials
• Product information
• Any other relevant information

By including this information in the appendix, you are allowing potential investors and lenders to learn more about your company.

In summary, writing a burger restaurant business plan is a vital step in the process of starting and/or growing your own business.

A business plan will give you a roadmap to follow. It can also help you attract investors and partners.

By following the tips outlined in this article, you can be sure that your business plan will be effective and help you achieve your goals.  

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How to write a business plan for your vegan restaurant.

A vegan restaurant is a great idea because it appeals to a growing market of health-conscious customers who are looking for plant-based food options, and vegan restaurants have the potential to be highly profitable due to the rising demand for vegan food.

But, first thing first, you need a business plan.

A business plan is essential before starting a new project, such as a vegan restaurant. It provides a roadmap for the project, outlining the goals, strategies, and resources needed to ensure success. By taking the time to create a business plan, entrepreneurs can get a clear understanding of what it takes to launch and sustain their vegan restaurant.

In short, a good business plan will help make sure your vegan restaurant is profitable .

What are the necessary elements for a business plan for a vegan restaurant? How can it be presented clearly? What financial numbers should be included? What are some steps I can follow to quickly create a business plan?

You're in luck! This article has you covered with answers to all these questions.

One last thing: you can avoid starting your business plan from scratch.

Instead, you can download our comprehensive business plan for a vegan restaurant and tailor it to suit your requirements.

Preparing a business plan for a vegan restaurant

Is it worth considering a business plan for your vegan restaurant.

Yes, you should definitely consider creating a business plan for your vegan restaurant.

Formulating a comprehensive business plan will allow to:

• get familiar with the vegan restaurant market
• understand the industry's cutting-edge developments
• recognize what makes a vegan restaurant profitable
• understand the vegan food options, plant-based ingredients, and ethical dining choices desired by customers
• come up with a great value proposition for your plant-based eatery
• analyze competitors' strengths and weaknesses
• find competitive advantages for your vegan restaurant
• find a business model that make you breakeven
• implement a comprehensive and tactical action plan to achieve success
• assess potential risks involved in operating a vegan restaurant, such as ingredient sourcing, dietary restrictions, and customer satisfaction

Our team has drafted a business plan for a vegan restaurant that is designed to make it easier for you to achieve all the elements listed.

How to structure a business plan for a vegan restaurant?

A business plan is a document that contains a lot of informations. There should be a clear structure, so it does not look messy.

When we built our business plan for a vegan restaurant , we made sure to outline it properly.

There are 5 distinct sections (Opportunity, Project, Market Research, Strategy and Finances).

1. Market Opportunity

The initial section is named "Market Opportunity."

This section provides comprehensive information and analysis for vegan restaurants, including menu development, plant-based ingredients, sustainability practices, and target audience preferences, guiding entrepreneurs in establishing successful and thriving vegan dining establishments.

This section is revamped twice a year for updated data.

2. Project Presentation

In the "Project" section, you can outline your vegan restaurant, describing the plant-based menu options you offer, creative and nutritious dishes, sustainable sourcing practices, welcoming ambiance, community involvement initiatives, and the unique value proposition that promotes cruelty-free and environmentally friendly dining experiences.

Remember to introduce yourself at the end of this section.

Explain your passion for plant-based cuisine, your knowledge of vegan ingredients and recipes, and how you plan to create a flavorful and sustainable dining experience for customers. Highlight your commitment to using locally sourced and organic produce, your diverse menu of vegan dishes, and your dedication to providing exceptional customer service that caters to the needs and preferences of vegan and health-conscious individuals.

In our business plan, we've provided you with pre-existing content. Adjust it to align with your concept.

3. Market Research

Moving on, there's the "Market Research" section.

In this section, you will find a detailed market segmentation analysis for your vegan restaurant.

It includes a presentation of other vegan restaurants in the area that will be competing with you. Your restaurant's unique plant-based menu and competitive advantages are also highlighted. A customized SWOT analysis is included.

4. Strategy

The "Strategy" section presents a comprehensive 3-year action plan, outlining the initiatives and actions required to make your vegan restaurant a highly profitable venture.

Additionally, this section includes a marketing plan, a way to handle risks, and a fully filled Business Model Canvas.

5. Finances

Lastly, the "Finances" section is dedicated to presenting all the financial data, tables, and graphs for your project.

How to make the Executive Summary for a vegan restaurant?

The Executive Summary is like an introduction to the business plan of your vegan restaurant.

Don't exceed 2 pages; prioritize the most essential elements in your document.

This document is designed to create excitement in the reader about your business plan.

In the Executive Summary of your vegan restaurant, address the following queries: what's your project in short? target market? any competition? advantages? your background? startup budget?

How to do the market analysis for a vegan restaurant?

The market study of your vegan restaurant enables you to grasp external factors such as customer preferences for plant-based cuisine, competition within the vegan food industry, and potential unique selling points.

By conducting an extensive market analysis, a fruit juice bar establishment can differentiate itself from competitors, refine its menu offerings, pricing strategies, and marketing campaigns, ultimately leading to a broader customer base, improved customer satisfaction, and a notable market presence in the fruit juice bar industry.

Here's what we've incorporated into the "Market Research" section of our business plan for a vegan restaurant :

• interesting data points and market insights about vegan restaurants, including vegan cuisine popularity, plant-based food trends, and consumer demographics
• a list of potential market segments for a vegan restaurant
• the competitive analysis
• the competitive advantages for a vegan restaurant

The key points of the business plan for a vegan restaurant

What's the business model of a vegan restaurant, business model of a vegan restaurant.

A vegan restaurant's business model revolves around offering a menu of plant-based, cruelty-free, and vegan-friendly food options to customers. Revenue is generated through food and beverage sales, potentially offering additional services such as vegan cooking classes or catering.

The business model focuses on creating innovative and delicious vegan dishes, delivering exceptional customer service, creating a welcoming and sustainable restaurant ambiance, effective marketing to target vegans or individuals seeking plant-based alternatives, and building strong customer relationships based on taste and vegan lifestyle.

Success depends on recipe creativity, maintaining consistent food quality and flavors, delivering efficient service, fostering positive customer reviews and recommendations, and continuously adapting to changing vegan food trends and dietary preferences.

Business model ≠ Business plan

Remember, "business plan" and "business model" are not the same thing.

A business model shows how a company operates and turns a profit.

In a business plan, you outline your business model using a tool called the Business Model Canvas.

Rest assured, we provide a Business Model Canvas in our business plan for a vegan restaurant .

How do you identify the market segments of a vegan restaurant?

Market segmentation for your vegan restaurant involves dividing your potential customers into different groups based on their dietary preferences, culinary interests, and demographics.

These categories may include factors such as plant-based cuisine, raw food options, gluten-free dishes, or customers seeking specific vegan dining experiences or menu items.

By segmenting your market, you can offer a vegan dining experience and menu that caters to each segment's specific requirements. For example, you might focus on plant-based cuisine and provide a diverse and flavorful menu of vegan dishes made from fresh and sustainable ingredients, offer raw food options for customers interested in the health benefits of unprocessed and uncooked foods, specialize in gluten-free dishes to accommodate customers with gluten intolerance or celiac disease, or focus on specific vegan dining experiences or menu items such as vegan burgers, desserts, or vegan comfort foods to cater to customers' preferences and showcase the versatility and deliciousness of vegan cuisine.

Market segmentation allows you to effectively target your marketing efforts, create an inviting and plant-centric restaurant atmosphere, and provide a satisfying and flavorful dining experience that meets the unique needs and preferences of each customer segment.

In the business plan for a vegan restaurant , you will find a detailed market segmentation that helps you understand your audience and their preferences.

How to conduct a competitor analysis for a vegan restaurant?

Without surprise, you won't be the only vegan restaurant in your area. There will be other establishments offering plant-based and cruelty-free dining options to customers.

There should be a comprehensive market study in your business plan. You should list your competitor's characteristics, but also their strengths and weaknesses.

Be aware of their weaknesses (such as limited menu variety, inconsistent food quality, or lack of vegan substitutes).

Why should you pay attention to these points? Because these weaknesses can impact the dining experience at vegan restaurants. By addressing these aspects, you can offer a creative and delicious vegan menu, provide a welcoming and eco-friendly restaurant ambiance, and deliver attentive and knowledgeable service, establishing your vegan restaurant as a preferred choice for plant-based cuisine enthusiasts and individuals seeking vegan-friendly dining options.

It's what we call competitive advantages—invest in them to make your business unique.

Here are some examples of competitive advantages for a plant-based eatery: delicious and nutritious plant-based dishes, sustainable and eco-friendly practices, welcoming atmosphere.

How to draft a SWOT analysis for a plant-based eatery?

A SWOT analysis can help identify the strengths, weaknesses, opportunities, and threats associated with starting a vegan restaurant, allowing for informed decision-making.

As you can guess, there is indeed a completed and editable SWOT matrix in our business plan for a vegan restaurant

The strengths for a vegan restaurant

When we use the "S" in SWOT, we're referring to Strengths, which are the project's internal assets or areas of expertise.

For a vegan restaurant, possible strengths could include delicious vegan food, a wide variety of vegan dishes, a vibrant atmosphere, and excellent customer service.

The weaknesses for a vegan restaurant

W represents Weaknesses, which are the areas or aspects of the project that require some work.

In the case of a vegan restaurant, potential weaknesses could include limited customer demand, high ingredient costs, and lack of variety in menu options.

The opportunities for a vegan restaurant

O represents Opportunities, which are the positive external factors or situations that can open doors for the project.

In the case of a vegan restaurant, potential opportunities include expanding their menu to include more vegan-friendly options, offering delivery services, developing partnerships with local health food stores, and creating a loyalty program.

The threats for a vegan restaurant

The letter "T" in SWOT represents Threats, signifying the external factors that can hinder or jeopardize the project.

How to craft a marketing strategy for a plant-based eatery?

A marketing strategy is a plan that businesses create to promote their products or services to potential customers.

A well-executed marketing strategy will draw in individuals seeking plant-based and cruelty-free dining options to your vegan restaurant.

Food enthusiasts won't dine at your vegan restaurant without effective marketing; emphasizing the flavorful plant-based menu options and eco-friendly practices is necessary.

Are you implementing effective marketing strategies for your vegan restaurant? Consider collaborating with plant-based influencers or bloggers for endorsements, hosting vegan cooking classes or workshops, and utilizing social media platforms to showcase your delicious and cruelty-free menu options.

If you're lacking ideas for the marketing strategy of your project, don't worry.

How to build a solid financial plan for a plant-based eatery?

A solid business plan must include detailed financial information such as projected income, expenses, cash flow, and balance sheets.

In your business plan, you will have to make revenue projections for your vegan restaurant.

A relevant and credible revenue forecast is vital for your business plan to appear solid when read by investors.

Our financial plan for a vegan restaurant is designed to be user-friendly, incorporating automatic verifications that assist in identifying and correcting any assumptions. This ensures you can build credible projections with confidence.

Of course, you'll need to create a preliminary budget for the launch of your vegan restaurant. Pay attention to every expense and don't leave any out (our financial plan includes a complete list for your convenience).

A key aspect of your financial plan is the break-even analysis, which helps determine whether your vegan restaurant will generate profits or not.

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• Sample Business Plans
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Vegan Restaurant Business Plan

Starting a vegan restaurant is rewarding if you are health-conscious and wish to cater to the same market.

Anyone can start a new business, but you need a detailed business plan when it comes to raising funding, applying for loans, and scaling it like a pro!

Need help writing a business plan for your vegan restaurant? You’re at the right place. Our vegan restaurant business plan template will help you get started.

Free Business Plan Template

Download our free vegan restaurant business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write A Vegan Restaurant Business Plan?

Writing a vegan restaurant business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

• Introduce your Business: Start your executive summary by briefly introducing your business to your readers.This section may include the name of your vegan restaurant, its location, when it was founded, the type of vegan restaurant (E.g., casual vegan cafes, fine dining vegan restaurants, fast casual vegan restaurants), etc.
• Market Opportunity: Summarize your market research, including market size, growth potential, and marketing trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.
• Restaurant Menu: Highlight the vegan restaurant menu you offer your clients. The USPs and differentiators you offer are always a plus.For instance, you may include appetizers, salads, main courses, sides, desserts, etc.
• Marketing & Sales Strategies: Outline your sales and marketing strategies—what marketing platforms you use, how you plan on acquiring customers, etc.
• Financial Highlights: Briefly summarize your financial projections for the initial years of business operations. Include any capital or investment requirements, associated startup costs, projected revenues, and profit forecasts.
• Call to Action: Summarize your executive summary section with a clear CTA, for example, inviting angel investors to discuss the potential business investment.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

• Vegan cafe or bistro
• Vegan fast-casual restaurant
• Vegan bakery
• Vegan juice & smoothie bar
• Vegan fine dining restaurant
• Describe the legal structure of your vegan restaurant, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.
• Owners: List the names of your vegan restaurant’s founders or owners. Describe what shares they own and their responsibilities for efficiently managing the business.
• Mission Statement: Summarize your business’ objective, core principles, and values in your mission statement. This statement needs to be memorable, clear, and brief.
• Business History: If you’re an established vegan restaurant, briefly describe your business history, like—when it was founded, how it evolved over time, etc.Additionally, If you have received any awards or recognition for excellent work, describe them.
• Future Goals: It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals; they can be specific targets for revenue, market share, or expanding your services.

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

• Target market: Start this section by describing your target market. Define your ideal customer and explain what types of services they prefer. Creating a buyer persona will help you easily define your target market to your readers.For instance; vegans, health-conscious individuals, or environmentalists would be an ideal target audience for a vegan restaurant.
• Market size and growth potential: Describe your market size and growth potential and whether you will target a niche or a much broader market.For instance, the vegan food industry is going to be $61.35 billion in 2028, so it is crucial to define the segment of your target market and its growth potential.
• Competitive Analysis: Identify and analyze your direct and indirect competitors. Identify their strengths and weaknesses, and describe what differentiates your vegan restaurant from them. Point out how you have a competitive edge in the market.
• Market Trends: Analyze emerging trends in the industry, such as technology disruptions, changes in customer behavior or preferences, etc. Explain how your business will cope with all the trends.For instance, plant-based meat alternatives have a booming market; explain how you plan on dealing with this potential growth opportunity.
• Regulatory Environment: List regulations and licensing requirements that may affect your vegan restaurant, such as food safety regulations, menu labeling requirements, licensing & permits, alcohol licensing, etc.

Here are a few tips for writing the market analysis section of your vegan restaurant business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

• Main courses
• Pasta & noodles
• Ingredient sourcing: Mention your plan for getting ingredients if you place a high priority on ingredient quality, sustainability, or ethical issues. Describe your attempts to use ingredients that are non-GMO, fair trade, organic, or locally sourced.
• Quality measures: This section should explain how you maintain quality standards and consistently provide the highest quality service.This may include menu consistency, culinary expertise, food safety & hygiene, innovation & menu development, etc.
• Additional Services: Mention if your vegan restaurant offers any additional services. You may include services like cooking classes, meal planning, vegan catering, private dining, etc.

In short, this section of your vegan restaurant plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

• Unique Selling Proposition (USP): Define your business’s USPs depending on the market you serve, the equipment you use, and the unique services you provide. Identifying USPs will help you plan your marketing strategies.For example, a 100% plant-based menu, creative culinary innovations, or locally sourced & sustainable ingredients could be some of the great USPs for a professional vegan restaurant company.
• Pricing Strategy: Describe your pricing strategy—how you plan to price your dishes and stay competitive in the local market. You can mention any discounts you plan on offering to attract new customers.
• Marketing Strategies: Discuss your marketing strategies to market your services. You may include some of these marketing strategies in your business plan—social media marketing, content marketing, and print marketing.
• Sales Strategies: Outline the strategies you’ll implement to maximize your sales. Your sales strategies may include partnering with other businesses, influencer marketing, offering referral programs, etc.
• Customer Retention: Describe your customer retention strategies and how you plan to execute them. For instance, introducing loyalty programs, discounts or offers, personalized service, etc.

Overall, this section of your vegan restaurant business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your vegan restaurant, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

• Staffing & Training: Mention your business’s staffing requirements, including the number of employees, chefs, or other staff needed. Include their qualifications, the training required, and the duties they will perform.
• Operational Process: Outline the processes and procedures you will use to run your vegan restaurant. Your operational processes may include menu planning & development, kitchen operations, inventory management, staffing & training, etc.
• Equipment & Machinery: Include the list of equipment and machinery required for a vegan restaurant, such as an oven, blender, food processor, freezer, safety equipment, refrigerators, etc.Explain how these technologies help you maintain quality standards and improve the efficiency of your business operations.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your vegan restaurant’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

• Founders/CEO: Mention the founders and CEO of your vegan restaurant, and describe their roles and responsibilities in successfully running the business.
• Key managers: Introduce your management and key members of your team, and explain their roles and responsibilities.It should include, key executives(e.g. COO, CMO.), senior management, and other department managers (e.g. operations manager, customer services manager, kitchen manager.) involved in the vegan restaurant business operations, including their education, professional background, and any relevant experience in the industry.
• Organizational structure: Explain the organizational structure of your management team. Include the reporting line and decision-making hierarchy.
• Compensation Plan: Describe your compensation plan for the management and staff. Include their salaries, incentives, and other benefits.
• Advisors/Consultants: Mentioning advisors or consultants in your business plans adds credibility to your business idea.So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your vegan restaurant, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

• Profit & loss statement: Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement . Make sure to include your business’s expected net profit or loss.
• Cash flow statement: The cash flow for the first few years of your operation should be estimated and described in this section. This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
• Balance Sheet: Create a projected balance sheet documenting your vegan restaurant’s assets, liabilities, and equity.
• Break-even point: Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.This exercise will help you understand how much revenue you need to generate to sustain or be profitable. Financing Needs: Calculate costs associated with starting a vegan restaurant, and estimate your financing needs and how much capital you need to raise to operate your business. Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your vegan restaurant business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample vegan restaurant business plan will provide an idea for writing a successful vegan restaurant plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our vegan restaurant business plan pdf .

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Frequently Asked Questions

Why do you need a vegan restaurant business plan.

A business plan is an essential tool for anyone looking to start or run a successful vegan restaurant. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your vegan restaurant company.

How to get funding for your vegan restaurant?

There are several ways to get funding for your vegan restaurant, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

• Bank loan – You may apply for a loan in government or private banks.
• Small Business Administration (SBA) loan – SBA loans and schemes are available at affordable interest rates, so check the eligibility criteria before applying for it.
• Crowdfunding – The process of supporting a project or business by getting a lot of people to invest in your business, usually online.
• Angel investors – Getting funds from angel investors is one of the most sought startup options.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your vegan restaurant?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your vegan restaurant business plan and outline your vision as you have in your mind.

What is the easiest way to write your vegan restaurant business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any vegan restaurant business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software .

How do I write a good market analysis for a vegan restaurant business plan?

Market analysis is one of the key components of your business plan that requires deep research and a thorough understanding of your industry. We can categorize the process of writing a good market analysis section into the following steps:

• Stating the objective of your market analysis—e.g., investor funding.
• Industry study—market size, growth potential, market trends, etc.
• Identifying target market—based on user behavior and demographics.
• Analyzing direct and indirect competitors.
• Calculating market share—understanding TAM, SAM, and SOM.
• Knowing regulations and restrictions
• Organizing data and writing the first draft.

Writing a marketing analysis section can be overwhelming, but using ChatGPT for market research can make things easier.

How detailed should the financial projections be in my vegan restaurant business plan?

The level of detail of the financial projections of your vegan restaurant may vary considering various business aspects like direct and indirect competition, pricing, and operational efficiency. However, your financial projections must be comprehensive enough to demonstrate a complete view of your financial performance.

Generally, the statements included in a business plan offer financial projections for at least the first three or five years of business operations.

What key components should a vegan restaurant business plan include?

The following are the key components your vegan restaurant business plan must include:

• Executive summary
• Business Overview
• Market Analysis
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

Can a good vegan restaurant business plan help me secure funding?

Indeed. A well-crafted vegan restaurant business plan will help your investors better understand your business domain, market trends, strategies, business financials, and growth potential—helping them make better financial decisions.

So, if you have a profitable and investable business, a comprehensive business plan can certainly help you secure your business funding.

What's the importance of a marketing strategy in a vegan restaurant business plan?

Marketing strategy is a key component of your vegan restaurant business plan. Whether it is about achieving certain business goals or helping your investors understand your plan to maximize their return on investment—an impactful marketing strategy is the way to do it!

Here are a few pointers to help you understand the importance of having an impactful marketing strategy:

• It provides your business an edge over your competitors.
• It helps investors better understand your business and growth potential.
• It helps you develop products with the best profit potential.
• It helps you set accurate pricing for your products or services.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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17 Plant-Based Burger Brands, Ranked From Worst To Best

The interest in plant-based meat has grown significantly in recent years, and for good reasons. Consumers are eating plant-based meat out of concern for the environment, individual health, and the ethical implications of animal agriculture. According to Plant Based Foods , plant-based meat products have outpaced the growth of conventional meat sales by six times within the past three years.

Many alternative meats on the market are being made to have the same taste, texture, and mouthfeel as conventional beef products. These factors make plant-based burgers less like veggie burgers of the past and more like beef analogs, and the functional purpose of the plant-based burger now becomes a viable alternative for folks who can't give up eating beef. 

We're reviewing some of the top meatless burgers designed to look and taste like meat — so you won't find any quinoa or 12-vegetable patties here. We've also excluded any products that include eggs as a binding ingredient, meaning all these burgers are vegan-safe. Our standards for comparison include taste, texture, and similarity to the beef product the burger is supposed to replace.

17. Earth Grown Flame-Grilled Protein Burger

The Earth Grown flame-grilled protein burger from Aldi's comes in two varieties: a vegetarian one made with eggs and a vegan one; if you want the vegan one, make sure the sticker explicitly states "vegan" on the package. The one benefit of this burger is being more cost-effective than other burgers. At the time of publication, four burgers were priced at $2.99.

The texture of this burger gives us school lunch vibes — it crumbles when you bite into it, and there is virtually no flavor. However, it would be easy for us to distinguish this burger from a beef one at a barbecue — mainly because the beef burger has a give to it that the Aldi's Earth Grown burger couldn't compare with. It is also higher in protein and lower in fat than other burgers — but is significantly smaller in size. One 100-calorie patty contains 16 grams of protein, which makes it a good option for vegan gym gurus on a budget. 

16. BOCA Original Vegan Veggie Burgers

Many of BOCA's products contain eggs or milk, but not its original vegan veggie burgers. Each soy-and-wheat-based burger contains 13 grams of proteins and 80 calories, thus making it one of the more protein-dense, smaller burger options on our list. You can purchase these packages in several different sizes, including 4-packs up to 12-packs. 

We were disappointed by the taste and the texture of these burgers. There isn't any gristle or fattiness, and the texture doesn't resemble the meatiness of beef. While these burgers have some smoky flavor, it's on the periphery and hard to distinguish. There are no clear flavor notes, either, so we'd consider this burger patty blander compared to the others. It's not gourmet, it's not transformational, and it's just below average. We recommend skipping it on your next grocery trip.

15. Meatless Farm Burger

Meatless Farm started its operations in Britain and has since expanded its product lineup to include several vegan options, including beef-less mince, sausage, and burgers. Its burgers are made with pea protein and contain 17 grams of protein per 100-gram serving. Meatless Farm burgers are also soy and gluten-free. 

The main drawback with these burgers is how greasy they are; vegetable oils are listed in the top three ingredients of the burger. There is also minimal meaty flavor; these burgers are pretty bland. The texture was average, and it was difficult to determine when the burger was finished cooking because of its color. However, the "meat" sticks together as an excellent grill-able burger should, making the brand a suitable substitute for someone who likes to go heavy with their burger toppings. 

14. MorningStar Farms Incogmeato Burger

MorningStar Farms' Incogmeato line is entirely plant-based (compared to some of its products, many of which contain eggs). Its Incogmeato burgers are made with soy protein and are gluten-free. One burger has 220 calories and 20 grams of protein, which is on par with other brands like BEYOND and Impossible. 

One of the most significant drawbacks of this burger is its price — especially when its meaty taste is lacking compared to other cheaper brands. Since this burger is made with soy protein, it can have a slightly mealy texture rather than a cohesive, meaty, stringy one. Like other brands, Incogmeato burgers are made with methylcellulose, a plant-based food thickener, emulsifier, and bulk-forming laxative (via  Abbot's Butcher ). We advise you to eat with care. The smell of these burgers before cooking can also be somewhat off-putting to eaters; several reviewers have likened it to the smell of dog food.  

13. Lightlife Plant-Based Burgers

Lightlife makes more than just tempeh. Its burgers are made with pea protein and have slightly more calories with the same amount of protein than other burgers we reviewed. The flavors of this brand's burger are relatively lackluster, but there are some redeeming qualities for this burger in the grilling department. Several reviewers note that the burger can quickly get the characteristic grill marks of a meat burger, and the patty stays really juicy while cooking. Therefore, this brand is ideal for someone looking to switch to a plant-based burger without sacrificing texture or grill-ability. 

Like many of the burgers on our list, LightLife is a costly brand. These burgers come in packages of two — which is not ideal for barbecues or events — and can cost upwards of $4 a patty. 

12. Gardein Ultimate Plant-Based Burger

Gardein manufactures many vegan meatless alternatives, including chick'n, plant-based pork, and, of course, burgers. Its Ultimate Plant-Based Burger is one of several burgers the company makes and sells in most major grocery stores. Gardein's availability is much better than other niche burger brands we reviewed. In addition, the patties are reasonably priced and come with six in a package.

Gardein products are unsuitable for folks with gluten allergies since they contain vital wheat gluten and wheat flour and for folks with intolerances to peas and legumes. The burger gets its fatty taste from coconut oil, which can be a little bit waxier and more off-putting than other types of oils because of its smoothness. 

The Ultimate Plant-Based Burger has some merits — but its overall taste and texture make it one of the bottom ones on our list. Several reviewers have noted that the smokiness of the burger resembles real meat, but otherwise, the flavor doesn't resemble beef in any capacity. 

11. Morningstar Farms Grillers Prime

You would expect a charred, hickory flavor if a burger advertised its grill-ready flavor. Unfortunately, MorningStar Farms Veggie Grillers Prime burgers fall short of this expectation. 

The ingredients for this burger are similar to other MorningStar products — with wheat and soy. We didn't find a ton of grill flavor from these burgers (but slightly more from this product than others from the MorningStar lineup). We also found them drier and more crumbly than the other juicy meatless burgers we ranked. Overcooking these burgers past the recommended time can make them chewy and akin to rubber tires than a burger. We recommend grilling these burgers or preparing them in a skillet rather than the oven to help preserve what little moisture the burger has.

10. unMEAT Burger Patties

unMEAT is an up-and-coming meatless food brand showing great potential to excel in the market. Since this brand is still in its early adoption phase, it isn't easy to find in grocery stores. Its burgers are soy-based and have less sodium than other plant-based burger brands at 290 milligrams per patty. These burgers have slightly less protein and more calories than other plant-based burgers, with 270 calories and 17 grams of protein each. 

The patties are generous in size and stick together well during cooking. To keep these burgers moist in the pan, we recommend steaming them with a lid on or using your air fryer to lock in the moisture. Reviewers described the taste of this burger as average compared to other brands. 

9. Future Farm Future Burger

Future Farms is another rising brand in the meatless food space — therefore, its products are not easy to find. 

Its Future Burger is marketed as "carbon-neutral" and cooks like other plant-based burgers. However, the taste isn't anything transformational that sets it apart from other burgers. The burger could be more meaty and flavorful, but the one redeeming quality is that it is thicker than other brands. Several reviewers noted that the taste of this burger is less salty than others.  This burger has slightly less protein than in other notable brands, but not by much. 

If you're looking for a more robust taste from your burger, we recommend purchasing a BEYOND or an Impossible burger. But if you're searching for a mild-tasting patty with a similar "bleeding" effect to other, more expensive brands, this burger should be in your rotation.

8. 365 by Whole Foods Market Plant Based Burger Patties

Whole Foods' in-house brand, 365 by Whole Foods Market, has a plant-based burger in its vegan product lineup. These burgers are much smaller than other brands, so it may take more than one to fill your plant-based burger craving. One patty contains 10 grams of protein, which is slightly above average for its size. These burgers are made with a soy protein base and are suitable for gluten-free eaters. 

The flavor of this burger is average, with slight undertones of mushroom and char-broiled smokiness. Other reviewers noted that the taste of this burger was too salty. However, the taste wasn't the only thing funky about these burgers. Several reviewers also pointed out that these burgers' texture differed from that of an out-performing Impossible or BEYOND burger. 

7. MorningStar Farms Vegan Meat Lovers Burger

MorningStar Farms Vegan Meat Lovers Burger is made with wheat gluten and soy protein, so it is not suitable for folks with allergies to either. When scanning the ingredient list, we couldn't help but notice the top two ingredients in this burger were water and vegetable oil. Despite this, the burger has nowhere near the same gristle or fat as a beef burger. There is, however, a slight char flavor and large size that mimics a traditional beef burger. One burger contains 27 grams of protein, which is highly satiating and more than the other brands we reviewed. 

If you purchase these burgers and cook them in a skillet, we recommend cooking them less than the recommended 18 to 20 minutes to avoid overcooking. 

6. OZO Plant-Based Burgers

OZO burgers are made with textured pea and rice protein. Each burger has 200 calories and 19 grams of protein, which is about the same amount of protein as other brands. The major downside for this brand is that it is difficult to source; Kroger and Safeway are the only major grocers carrying the product.

The flavor of these burgers is more umami-rich, likely from the inclusion of mushrooms in the burger's recipe. The texture is similar to that of a beef-based burger but without the analog taste of a beef burger. We found the best way to cook this burger is by cooking it in a skillet. The outside of the burger crisps up nicely and forms a crunchy shell while keeping the inside moist and tender. 

5. Before the Butcher Uncut Plant-Based Burger

The Before the Butcher uncut plant-based burger is crafted with soy protein and is safe for gluten-free diets. Unlike other products, these burgers are not frozen. You can cook them in less than six minutes, which is perfect for busy weeknight meals. The burgers are generous in size and contain 19 grams of protein per each 4-ounce patty. 

While it certainly wasn't one of our worst-performing plant-based patties, there is still room for improvement. These burgers cook well and maintain their shape compared to other types. The main reasons why this product didn't score higher on our ranking were because of the limited availability in major grocery stores and its average flavor. The top-performing brands had a more prominent beefy taste than Before the Butcher.  We also want this brand to offer more freezer-friendly options since it's unrealistic to expect many folks to get away with refrigerated patties with a limited shelf life.

4. Dr. Praeger's Perfect Burger

Dr. Praeger's is one of the most notable brands in the plant-based food industry. Its burger lineup contains several options, including the California veggie burger, Korean veggie burger, and Perfect burger. But how perfect is the Perfect burger?

The Perfect Burger is soy-free, non-GMO, and gluten-free. Plus, it's made with beet, carrot, sweet potato, and butternut squash for color. The flavor of this burger is slightly above average, and it has a very tight texture that isn't as crumbly as other brands on the list. This burger also doesn't "bleed" like the Impossible Burger, so it doesn't wholly resemble a beef burger. If you can forgo that aspect of this veggie burger, it would be an excellent option to keep in your freezer for an easy weeknight dinner.

3. Field Roast Chef's Signature Burger

Field Roast's Chef Signature burgers are like a hybrid between a veggie burger and a meat analog. The texture of the burger is very unique compared to other types of burgers because it's made with vital wheat gluten rather than pea or soy protein (sorry gluten-free folks, but this one is out). Our favorite thing about this burger is its flavor and umami-forwardness; it's made with roasted garlic, tomato paste, onions, and several types of mushrooms. We're big fans of all of Field Roast's products, including CHAO cheese and its delicious vegan sausages , so we're not surprised that its burgers are equally as delicious.

The only drawback to Field Roast products is their price and the burgers' availability. A pack of four patties can cost upwards of $12 — if you can find them in a store near you. 

2. BEYOND Burger

The BEYOND burger is all we've ever wanted in a burger and more. The flavor of this burger is very comparable to a beef burger, but there aren't the same meaty notes you'd find in a pub burger. The texture sticks together during cooking and doesn't change in size, too, which is perfect if you're grilling for a crowd. These burgers are also gluten- and soy-free thanks to rice and pea protein, making the brand one of the more allergy-accommodating of the ones we've reviewed. The BEYOND burger is made with some more "natural" ingredients for color and flavor, like beet juice color, and apple extract, pomegranate concentrate.

If you go through many of these burgers, we recommend purchasing them in bulk from stores like Costco to keep the cost as low as possible. The one major downside to buying this meatless burger is a slightly unappetizing smell before it is cooked, but it is otherwise a solid option for allergy-friendly, meatless dinners.

1. Impossible Burger

Our award for best meatless burger goes to the tried-and-true Impossible Foods. Unlike other burgers, these contain heme, giving viewers the impression that the burger is "bleeding" while cooking. This cinematic effect, the meat-like taste, and its juicy, succulent texture make the Impossible Burger stand out among the rest. 

In addition to the pre-shaped burgers, you can also purchase meatless grounds from Impossible Foods to craft your own meatless meatballs or pasta bolognese. Each burger patty has 19 grams of soy-based protein, which is comparable to 80% lean beef. While individuals with soy allergies cannot eat this product, it is safe for gluten-free folks to enjoy. 

The Impossible Burger is perfect for grilling for both vegans and meat-eaters alike. We would unequivocally recommend it to anyone looking to try a meatless burger — or anyone who is just looking for a delicious burger. 

All prices listed are at the time of publication.

10 Best Plant-Based Burger Brands That Are Full of Protein, Veggies, and Flavor

Enjoy these meat-free burgers that are just as good as—if not better than—beef.

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Veggie burgers are more prominent than ever, with a new plant-based patty option popping up seemingly every week. If you’re starting to cut meat out of your diet (or simply looking to switch up your meatless meals ), they can act like a bridge between meat and vegetables—you can almost trick yourself into eating less meat, without sacrificing those juicy, flavorful burgers in the process.

The positives of plant-based eating aren’t unique to vegans and vegetarians —anyone who emphasizes plants in their diet can start to feel healthier. “ Research has shown that increased consumption of plant-based foods may help lower the risk for certain cancers, for heart disease, for high cholesterol,” says Keri Gans, M.S., R.D. , author of The Small Change Diet . “I like to think of [veggie burgers] as an option that can create a 100% plant-based meal that perhaps you’re not getting on a regular basis.”

Beyond the health benefits, plenty of veggie burgers simply taste great, especially with hearty ingredients like beans and grains. But all the ingredients, options, and brands can turn a trip to the frozen aisle into a dilemma—which burger is right for you?

Back up: What are veggie burgers made of?

There are two main types of plant-based burgers: veggie burgers, which have been around forever, and non-meat burgers, which are newer to the market and simulate meat. Both are vegetarian and most often vegan , but there can be major differences in their ingredient lists and nutrition. The distinction between veggie and non-meat burgers is important, Gans says, because some “are not made with just veggies. Some of them, if you read the ingredients list, don’t have a single vegetable.”

Veggie burgers are made primarily of vegetables like beans, greens, and mushrooms, plus grains and extras like onion, corn, and beets. Some are styled after meat, but most seem to do their own thing—you get the familiar shape of a burger, but not the familiar meaty flavor or texture. Non-meat burgers , on the other hand, mimic beef very closely and tend to have much more protein than their veggie counterparts, with levels directly comparable to meat. The trade-off is that they contain few (if any) actual vegetables—they’re made with soy, pea protein, wheat, and other grains and processed legumes.

Another important element in non-meat burgers is fillers, which you’ll find in just about any brand. “There are going to be ingredients that people might not recognize, but that doesn’t mean they’re bad for you,” Gans notes. Fillers are used for consistency, texture, and binding, making the overall eating experience much more pleasant.

“For example, methylcellulose [which is found in Beyond Meat burgers] just helps hold the ingredients together, and that’s totally safe,” Gans says. Others, like potassium chloride, are minerals, probably included to mimic the nutritional content of red meat. “Just because there’s a longer ingredient list doesn’t mean that it’s unhealthy for you—it just means that perhaps you don’t know what the ingredients do.”

How to choose the best veggie or plant-based burger for you

This will depend on your unique goals and purpose for turning to a meat alternative. Just remember that veggie burgers are not necessarily healthier than their meat counterparts, says Joan Salge Blake, Ed.D., R.D.N., L.D.N. “Veggie burgers have a halo effect, where one assumes they’re naturally superior in nutrition to a burger that would come from an animal,” she explains.

Gans echoes that warning. “What’s funny is that now, a plant-based burger can turn into a high-calorie, high-fat, high-sodium bomb,” she says. “Anything is possible, so one should look and choose wisely.” Here’s what to search for in your ideal plant-based burger:

Focus on protein. Salge Blake recommends choosing a veggie burger that’s high in protein, ideally close to the 20 grams of protein offered by a regular burger . There is no one best source of protein in a veggie burger, from pea protein to soy, Gans says—they’re just options. The amount of protein is most important, so if you don’t get enough from the burger alone, be mindful of adding protein-rich sides or add-ons to balance out your meal.

Scan for sodium and fat. “The biggest things to be wary of are the sodium content and the saturated fat,” Gans explains. “If it’s going up in saturated fat, it’s just like having a regular burger.” Ideally, your choice will have less than 400 milligrams of sodium and less than 5 grams of saturated fat per burger. That’s not always possible, though; Salge Blake recommends adjusting your diet elsewhere (say, skipping out on that side of chips) to accommodate for the sodium and fat that may be present in your patty.

Dress them up wisely. Because of the health halo effect, it’s too easy to overdo it on toppings, basically canceling out the positives of meatless burgers in the first place. Gans recommends being mindful of your additions—for example, you might also want to skip the cheese, onion rings, or crab dip. The same goes if you’re crumbling the patties to create “ground beef”—don’t assume your meal is automatically healthy just because it’s meatless . Whole-wheat buns, veggies, and condiments like mustard, meanwhile, are great options.

Got all that? Great, you’re ready to dig in! Below, you’ll find our favorite veggie burger brands worth trying.

Beyond Meat Burgers, 2-Count

Praised for its likeness to traditional meat burgers, Beyond Meat Burger’s Plant-Based Patties contain no soy or gluten. Reviewers rave about the taste and ease of preparing these patties—not to mention their high protein content.

Per serving: 260 calories, 18 g fat (5 g saturated), 5 g carbs, 2 g fiber, 0 g sugar, 350 mg sodium, 20 g protein

Dr. Praeger’s Super Greens Veggie Burgers, 4-Count

Compared to their plant-based peers, veggie burgers often have a harder time squeezing protein into their recipes. But this option, which combines pea protein, six varieties of greens, and wild cards like onion and apple, manages to offer 10 grams per patty.

Per serving: 160 calories, 8 g fat (1 g saturated), 11 g carbs, 4 g fiber, 0 g sugar, 350 mg sodium, 10 g protein

Gardein Ultimate Beefless Burger, 4-Count

The Gardein Ultimate Beefless Burger is vegan, kosher, and made from a blend of soy, wheat, and veggies. With a meaty texture and fresh-off-the-grill taste (plus an affordable price), even carnivores will at least try these patties.

Per serving: 130 calories, 4.5 g fat (0 g saturated), 7 g carbs, 2 g fiber, 1 g sugar, 320 mg sodium, 16 g protein

Impossible Grilling Pack, 20-Count

Impossible Burgers are just about the hottest non-meat burger available anywhere. Touted for its resemblance to traditional meat burgers, Impossible Foods’ Impossible Burgers are made with soy, potato protein, heme, and oils, coming in at 19 grams of protein per serving.

Per serving: 240 calories, 14 g fat (8 g saturated), 9 g carbs, 3 g fiber, less than 1 g sugar, 370 mg sodium, 19 g protein

Sweet Earth Awesome Burgers, 2-Count

With a whopping 25 grams of protein per serving, Sweet Earth’s so-called Awesome Burgers are ideal for filling up at lunch or dinner. These classic patties offer enough protein to stop cravings in their tracks, meaning you won’t find yourself snacking between meals or after dinner.

Per serving: 280 calories, 16 g fat (8 g saturated), 9 g carbs, 2 g fiber, 1 g sugar, 360 mg sodium, 25 g protein

MorningStar Farms Meat Lovers Veggie Burgers, 4-Count

MorningStar Farms Meat Lovers Vegan Burgers actually taste and feel like meat, meaning they won’t throw off reluctant vegetarians too much. The patties are juicy, meaty, moist, and have a great texture that won’t crumble apart during cooking.

Per serving: 280 calories, 18 g fat (2.5  g saturated fat), 580 mg sodium, 8 g carbs, 4 g fiber, less than 1 g sugar, 27 g protein

Boca Original Vegan Veggie Burgers, 4-Count

Not all veggie burgers simulate beef—this option from Boca, for example, is formulated to taste like a turkey burger . You’ll get 13 grams of plant-based protein from each patty’s blend of soy protein and wheat, plus only 70 calories and no saturated fat.

Per serving: 70 calories, less than 1 g fat (0 g saturated), 6 g carbs, 3 g fiber, 0 g sugar, 280 mg sodium, 13 g protein

365 by Whole Foods Market Plant-Based Breaded Patties, 4-Count

Speaking of alternatives to beef-style burgers, these breaded patties bear an uncanny resemblance to chicken. With 11 grams of protein but only 130 calories each, you don’t have to regret your second “chicken” sandwich at lunch.

Per serving: 130 calories, 5 g fat ( less than 1  g saturated), 12 g carbs, 2 g fiber, 1 g sugar, 380 mg sodium, 11 g protein

Incogmeato Plant-Based Burgers, 2-Count

In the mood to crumble, sauté, or otherwise mix up the way you’d normally eat a plant-based burger? These Incognmeato patties are right for you. They don’t have quite the same texture as an Impossible or Beyond Meat burger, making them ideal for high-protein experimentation.

Per serving: 250 calories, 18 g fat (5 g saturated), 12 g carbs, 8 g fiber, 1 g sugar, 370 mg sodium, 21 g protein

Hodo Tofu Cajun Burgers, 12-Count

If you’re looking to switch up your usual cookout routine, try these cajun-style burgers. They’re made from tofu, which packs in 19 grams of protein per patty, plus spices like paprika, thyme and cayenne pepper for a Southern-style taste.

Per serving: 210 calories, 9 g fat (1.5 g saturated fat), 490 mg sodium, 12 g carbs, 4 g fiber, 1 g sugar, 19 g protein

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How to Start a Burger Business That Stands Apart

The restaurant world has given way to unlimited streams of brands and offerings. Certain brands stand out by making a “better burger.”

Eighty-five percent of customers love or like burgers, according to foodservice industry research firm Datassential, QSR Magazine reports . And, get this: this recent research also found that burgers outrank 99 percent of the thousands of other foods in the firm’s FLAVOR database. It is no wonder, then, that over the last several decades, the restaurant world has birthed a seemingly limitless cavalcade of brands and offerings. And for some time now, certain brands have sought to stand out from the crowd by making a “better burger.” It’s a trajectory that makes a burger restaurant more competitive not only against lower-quality burger places but also casual dining restaurants with better-quality fare.

This trend continues in earnest, making it more challenging to create a signature identity . But the good news for the consumer is heightened variety, with everything from blended patties to higher quality plant-based burgers to exotic varieties of toppings and flavor profiles. Today’s dining public is open-minded and hungry for variations. And that means major opportunity for creative burger purveyors who can offer something exciting and different.

First-time entrepreneurs with a sizzling vision for quality burgers may have the food pictured in their minds, but the learning curve to making it happen, as a moneymaking burger business, can be steep. In addition to the patties and buns, there are plenty of nuts and bolts, so to speak. Let’s take a look at how to turn burger business building dreams into reality.

What Are My Options?

Deciding on the type of concept for a burger business may start with two threshold factors: (1) an entrepreneur’s available budget/capital and (2) a determination of what unique twist on burgers the market in question needs. A third important factor is whether the entrepreneur wants to create a new concept out of thin air or open a franchise location with an existing brand.

The options available most likely will range from fast food burger joints to fast-casual — or maybe even a food truck. If you decide to go with a franchise, rather than attempt to go it on your own, both fast food and fast-casual categories include a wide range of franchises at initial investment costs from relatively inexpensive to pretty pricey.

The business model will be important in setting the establishment apart in the market. Study the landscape of competition in the area and what they offer—and what they don’t. Perhaps fast food chains are everywhere, but higher quality, more creative options may be harder to find. That presents a window of opportunity. A thriving burger business succeeds with not only a fresh-to-market brand but a fresh product, which is of crucial importance in establishing a real point of difference.

If you open a franchise location of an existing chain, you’ll get a ton of assistance in site selection, construction or lease guidance, and more. But if you go it on your own as an independent, you’ll have several decisions to make, such as determining the best location. If you’re in a bad location, you may be cooking your burgers in a vacuum.

A food truck could be a viable choice if you want to move from one spot to another and compare — and combine — success in a variety of locations. The initial investment is less, though licensing can be very tricky, depending on the municipality, and ordinances may vary from spot to spot within the same town as you truck around. And if you develop loyal customers, they may have to figure out where you are from day to day.

If you do elect to open a brick-and-mortar business, you’ll have to decide whether to lease or purchase. Obviously, less investment on the front end is necessary for a lease, as opposed to buying, but leasing may be more restrictive as to how extensively you’re allowed to modify to the building. If you lease a space that was another restaurant previously, you may not have to modify it as much as you would if converting from a different business format.

When you’re a first-time burger restaurant operator, you may get up and rolling and hone your operating system to a science, only to realize another location would be more beneficial and give you more traffic. This is when leasing could be advantageous. If you’ve signed a short-term lease of five to ten years, you could have the option to move to a shiny new location sooner rather than later. This is especially favorable when the real estate market lulls; if you own the building, you may be stuck there a lot longer than you’d like.

If you are an independent operator finding your way on your own, make sure you work with a trustworthy commercial real estate broker. If you open a location of a franchised brand, you will be able to take advantage of the company’s relationships with brokers who are familiar with the particular business model and can better find just the right property for your needs.

What Type of Equipment, Space, and Other Stuff Do I Need to Get Started?

It’s a big advantage to have a focused culinary theme such as burgers; because the operator can produce most menu items using a relatively small arsenal of versatile equipment. In the June 2019 issue of Restaurant Startup & Growth magazine, commercial kitchen expert Stephani Robson, a senior lecturer in the School of Hotel Administration at Cornell University, describes a pizza restaurant she visited, which is a great analogy for burger operators. The pizza business would finish most of its menu items — including chicken breasts and much more — in its pizza oven. This versatility saved space in the kitchen and equipment costs.

Whether your burger business uses a char-broiler or griddle (whether gas-powered or electric) for its patties, chances are you’ll be using that same cooking surface for a number of other menu items. Other equipment you’ll likely need, KaTom Restaurant Supply advises , may include commercial refrigeration and freezers, a commercial dishwasher, a vegetable slicer, a French fry cutter, a commercial fryer, a hamburger press, and more. And depending on your business model, you may need furniture for guest dining as well as soda machines and front-of-house equipment for presentation of napkins, condiments, etc.

Space is something to think about during the site selection phase; when you are choosing your venue. In her advice in Restaurant Startup & Growth, Robson shares a rule of thumb: the back of the house in a table-service, non-fine-dining concept should not consume more than a third of the total restaurant space. The kitchen could take up more of the total space if the chosen concept is heavily drive-through-centric, with less need for in-store dining.

Should I Open a Franchise Location or an Independent Burger Business?

If you decide to open a franchise location instead of an independent concept, the cost of entry may be quite low or very high, depending on the chain brand with which you opt to partner. The Franchise Disclosure Document (FDD) enables you to evaluate any franchise, with a breakdown and range of the initial investment costs under Item 7. According to the 2019 Entrepreneur list, the initial investment amounts for the top five restaurant franchises range from $229,000 to $4.7 million, making the average initial investment for a single unit around $2.5 million.

But there is an ever-growing number of better-burger brands out there that cost a lot less upfront than the biggest franchise chains do. For example, fast-casual chain Wayback Burgers — whose menu attracts guests with several delectable cooked-to-order specialty burgers, sandwiches, chicken, hot dogs, hand-dipped shakes, and more — looks for franchise candidates with at least $100,000 in liquid capital. The company grew tremendously in 2018 and keeps expanding, as QSR Magazine reported .

Going independent and becoming a franchisee each have pros and cons. If you start a business yourself, you call all the shots — but those calls may not come from a strong foundation of wisdom, market insight, and support. Especially if you don’t have a background in restaurant ownership or management, you’ll make honest mistakes along the way. You will have learned a lot, but at a cost, with a steeper learning curve.

And while you may believe you have some idea who your biggest competitors will be, a franchise brand has methods to strategically determine their biggest competitors.

A franchise relationship with an existing brand enables you to capitalize on growth trends and get running more quickly and smoothly . And this ties in directly with another question:

How Can My Burger Business Stand Apart From Others?

Let’s circle back to the type of food and service you decide to go with. As mentioned earlier, most burger business concepts are fast food or fast-casual. The latter is a balance of the traits of quick-serve restaurants (QSR or “fast food”) and full-service casual dining. This type of restaurant combines the convenience of fast food with an elevated atmosphere and typically higher quality ingredients. Fast-casual concepts are leading growth in the restaurant industry, according to industry research firm Technomic, as reported by Restaurant Business. In fact, fast-casual is the only restaurant segment to grow traffic in the past five years , per QSR Magazine. Especially if you are a millennial entrepreneur, a fast casual-franchise may be a good fit .

And what better way to stand out than to introduce your area to a new fast-casual brand that is a break from the norm? Continual creativity will keep a burger restaurant relevant to customers, giving them reasons to keep coming back. Not just for familiar menu favorites but for special limited-time-offer (LTO) items and on-trend burger variations. In recent years, burgers have been one heck of a culinary canvas, with no artistic limits, drawing from culinary trends and flavor profiles outside of what one used to think of as a simple cheeseburger.

Wayback Burgers’ had a bona fide hamburger hit with an LTO in early 2019. The Cajun-themed Big Easy Burger was topped with a remoulade sauce, bacon, and cheese. And later this year, Wayback Burgers will introduce a German-inspired pretzel bun. The chain also realizes the importance of trends such as offering the freedom of customization — a big demand of today’s consumers — and quality plant-based options. The Wayback Burgers Veggie Burger combines both those trends, allowing guests to start with a Gardenburger patty (made with natural vegetables and grains) and customize it to their liking. The same option is available for beef burgers and chicken sandwiches.

Little differences add up to big motivation for people to take their business to unique burger restaurants. Wayback Burgers is deft at creating innovative, enticing tweaks on familiar concepts and, for example, even has its own special condiment , Wayback Gold sauce — a blend of barbecue sauce and mustard — for dipping chicken tenders, beer-battered onion rings, house-made chips, French fries, and more.

But standing out is about more than the flavors of the menu; it requires ongoing innovation. Wayback Burgers has introduced a special delivery vehicle with on-site cooking capabilities for a uniquely fresh delivered product. And the brand’s app allows customers to purchase cooked-to-order burgers and other items — and monitor rewards points and more — much more conveniently.

Certainly, a 100 percent new, independent burger business stands a good chance of standing out from the pack, but opening a location of a fast-rising chain such as Wayback Burgers — which has already honed points of difference in the burger world and continues to evolve, based on research and experience — puts the franchisee on a powerful path to success. This is especially so when the concept’s offering is new to consumers in your market but already crafted into an attractive brand package, backed by marketing and promotional programs .

If you are a first-time business owner looking for guidance, systems, and support, or a seasoned entrepreneur looking for your next investment opportunity, check out Wayback Burgers.

About Wayback Burgers

Founded in 1991 in Newark, Delaware, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for cooked to order burgers and thick, hand-dipped milkshakes, served in an environment that hearkens back to a simpler place and time — when customer service meant something and everyone felt the warmth of the community.

The burger franchise brand offers qualified candidates the opportunity to open and operate a business in the highly sought-after fast-casual sector with a small footprint and a big upside. Wayback Burgers currently operates in 30 states with over 166 locations nationally and internationally in Argentina, Brunei, Sudan, Saudi Arabia, Canada, and Malaysia. Wayback offers initial training and ongoing support for all its franchisees and works diligently on finding innovative ways to offer franchisees the opportunity to increase revenue while adding value to the customer experience. For more information on how to get started, visit https://waybackburgers.com/franchising/ .

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Actual veggies closes $2.8 million financing round to expand refrigerated veggie burgers in retail.

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Actual Veggies is well positioned to compete in the plant-based protein category as a refrigerated ... [+] product.

Vegetable-only burgers are uniquely positioned in the increasingly competitive faux meat aisle for catering to consumers who are looking for less processed products made with whole ingredients, according to Actual Veggies’ cofounder Jason Rosenbaum.

The New York-based company, which offers a line of chef crafted, colorful veggie burgers made with ingredients including black beans, carrot, broccoli, and beet, has just closed a $2.8 million financing round after experiencing high e-commerce growth, and it plans to expand across U.S. brick-and-mortar retailers in 2021. 

This round is led by Electric Feel Venture’s founder Austin Rosen, who’s also the manager of Post Malone; famed English defender Kieran Gibbs who recently signed with Inter Miami; alongside Big Idea Ventures and Rose Street Capital.

Gibbs, who has been a seasoned investor in plant-based food, supporting other brands such as TiNDLE’s parent Next Gen, notes how he’s been keeping a close eye on the category. “Actual Veggies far surpassed my expectations, both in the product’s flavor and quality, and I was also impressed with the company’s mission and business approach,” he said.

Big Idea Ventures’ founder Andrew D. Ive also believes Actual Veggies delivers a “great concept that would fill a significant gap consumers were shouting for, a burger that tastes great, but is far healthier and cleaner label.”

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Ive said: “Now a year in, we have seen tremendous growth and we’re confident Actual Veggies has delivered a new clean, healthy and fresh veggie burger that responds to the higher consumer demands. It's light years ahead of the diced carrot and pea veggie burgers designed years ago. Actual Veggies is in a whole new category of its own.”

On The Same Mission With Beyond Meat

Actual Veggies plans to branch out into burger buns and food service after closing its latest ... [+] financing round.

Packed with two thick-cut burgers per box, Actual Veggies contains about seven grams of protein and fiber in each of its patties that are made without gluten, soy, preservatives, or saturated fat. All its products are shipped frozen, and merchandized in the grocery store’s refrigerated aisle, which helps them stand out among traditional veggie burger brands in the frozen space.

“We won’t really be competing against Beyond Burger [either],” said Rosenbaum, “since we’re targeting consumers who want something that tastes like vegetables instead of meat.

“In a sense, we’re actually out for the same mission — letting people eat less meat and preventing more animals from being harmed.”

Actual Veggies launched initially on QVC QVCA in late 2019, and its instant sell-out led the company to reappear on the television network five times, and subsequently become available through notable online platforms, including Hungryroot, Imperfect Foods, and Fresh Direct.

“These are early revenue drivers, and really helped us establish our brand,” said Actual Veggies’ other cofounder Hailey Swartz.

Supported by an exclusive partnership with Sprouts recently, the company posted about $330,000 and $370,000 in sales this past May and June, respectively, and expects significant growth later this year with future listings in both mass retailers and independent stores, including Bristol Farms.

Capitalizing on this growth momentum, Actual Veggies also plans to debut a line of burger buns made with the same vegetables-derived colors as its patties during the upcoming Expo East, and explores a sweet and savory burger concept with food service in the future, which together with the core patties line, are expected to help generate more than $20 million in revenue by 2022 for the company.

The high growth of Actual Veggies corresponds with the booming consumer demand for plant-based protein, which is valued at $10 billion globally and anticipated to triple in size over the next decade. 

Ingredient suppliers are also actively diversifying their portfolios in the category with industry behemoth ADM recently acquiring Sojaprotein, a major plant protein producer in southern Europe. However, Actual Veggies doesn’t anticipate to branch out into the meat alternative sector in the near future.

“Consumers are not going to see products from us that taste like chicken or beef,” said Swartz. “We’re always going to stay true to ourselves — using only vegetables to make our products.”

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19 of Our Favorite Veggie Burger Recipes

By Lisa Esile, MS ,

It's always a good time for a burger, but since store-bought vegan burgers aren't always the healthiest it's best to make your own. Packed with beans, grains, veggies, herbs, and spices, these 19 vegan burger recipes will satisfy your every burger craving and show your tastebuds how good a plant-based burger can be. Fire up the grill (or turn on the stove) and enjoy one of these incredible veggie burger recipes today. Your non-vegan friends will love them, too!

One thing you'll notice about this collection is that beans are a hero ingredient in many great homemade veggie burgers. For more delicious ways to use beans to vegify all sorts of classic meals, check out How to Use Beans as Meat in Any Recipe.  Having trouble finding a good oil-free, vegan bun at the store? Try our Homemade Whole Wheat Veggie Thins .

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Lisa Esile, MS

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Burger Restaurant Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business ideas » Hospitality, Travel & Tourism » Restaurant » Burger Restaurant

Are you about starting a burger restaurant? If YES, here’s a complete sample burger restaurant business plan template & feasibility report you can use for FREE to get started .

Okay, so we have considered all the requirements for starting a burger restaurant. We have analyzed and drafted a sample burger restaurant marketing plan backed up by actionable guerrilla marketing ideas for burger restaurants. So let’s proceed to the business planning section.

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• How Much Hamburger Will It Take to Make 300 Three Ounce Patties With a 20% Shrinkage?

Why Start a Burger Restaurant Business?

Generally, burger restaurants are chain and franchised restaurants that mainly sell burgers but may also sell alcoholic and other beverages. Burger restaurant formats range from fast-food to full-service. Right from the beginning, burgers have been a staple American snack.

Burger restaurants don’t need to make anything other than really good burgers and really good fries. They are quite easy to make and don’t take much time to get ready. All you need is meat, buns, and fresh ingredients and you can make a wonderful burger in minutes, while other restaurants may need several minutes to prepare and serve their dishes.

Within the years, burger restaurants have improved. The days of simple cheeseburger with lettuce, tomato, and ketchup has long gone.

The industry is currently relishing an era of gourmet burgers and endless flavour profiles. So, just because you’re running a burger restaurant doesn’t mean that your food should be plain or simple. Most burger places today offer special sauces, gourmet toppings, and unexpected combinations.

This is indeed a business you should consider if you’re looking to venture into the food industry. With a burger business, you don’t have to worry about limiting your market to only meat lovers as there are many excellent veggie patties hitting menus everywhere that will please any veggie-lover out there.

In this modern age, it is very common to see lamb burgers, pork burgers, and even bison burgers. People who don’t eat beef can try a juicy chicken burger; if you’re pescatarian, you’ll love a salmon burger. Irrespective of your dietary restriction, there is a burger that comfortably suits your appeal. Read on as we put together a sample business plan for a burger restaurant.

A Sample Burger Restaurant Business Plan Template

1. industry overview.

The burger industry of this modern era is nothing near the industry some two decades back. Hamburger franchises have spread across the united states and have continued to explore innovative ways to turn their customers into loyal burger-fanatics.

But when it comes to a good hamburger, Americans are known to be very careful and selective. A report has it that 75% of burger-lovers rank the quality of the meat as the first or second most important attribute to their burger. Second in line were toppings, ranked either first or second place by 42% of consumers.

Although the price and affordability of the burger is considered, high-quality ingredients are still very important in producing a successful burger business. Americans to a very large extent live on burgers and are known to go for the best.

Statistics show that nearly 80% of consumers eat at fast food restaurants at least once a month, and 34% of kids in the US eat fast food every day – and that’s not including the massive number of people eating at fast casual restaurants.

Burger in the United States is now seen a food that represents patriotism and festivity. They are always present at large family gatherings, particularly Fourth of July and Memorial Day celebrations. Given the timelessness of this All-American classic, it’s no wonder that the hamburger stands as one of the few “recession-proof” foods in the United States.

But note that with America’s fight against obesity, e-coli concerns, mad cow disease, and the recent go-green campaign, the burger industry has its own share of challenges and threats. Yet statistics has it that Americans tastes are becoming more diverse and varied.

Burger has always remained top in the minds of Americans, and the reason for this longevity is most times attributed to its widespread appeal. Burgers are affordable, portable, and customizable and they can be served gourmet-style or as a rustic yet classic go-to food.

2. Executive Summary

Star Burger will offer the people of San Diego an exciting menu of burgers, sandwiches, salads, desserts and coffee beverages. We plan to make use of a system that is entirely new to the industry to provide excellent services and products in a convenient and time-efficient way.

Star Burger will provide its customers with the opportunity to drive up and place their order of well-prepared burgers and sandwiches of different flavours and toppings. We also plan to offer our clients well blended lemonade, coffees, teas, and other custom drinks to go down with our unique burger and sandwiches. We will also offer soft drinks, fresh-baked pastries and other confections.

We at Star Burger plan to reach our targeted audience by deploying Drive-through facilities and Mobile Restaurants to satisfy the various urge of the people of San Diego, California. We believe that these facilities will be designed to manage the two-sided traffic and dispense customer-designed, specially ordered burgers and sandwiches in less time than when they visit other businesses.

Star Burger hopes to provide the people of San Diego with quality products and an extensive menu of delicious items, to make sure we get our customers’ loyalty, as well as good publicity coverage and media support.

We decided to become a Drive-through cafe between the mountains, attracting several million dollars through an initial public or private offering that would allow Star Burger to open fifteen to twenty facilities per year in all metropolitan communities in the North, Midwest, and South.

Star Burger will be registered as a Limited Liability Corporation, but all membership shares for now will be owned by Sampson and Nicky Shepard, and we also plan to leverage a portion of the shares to raise capital. Our plan at Star Burger is to sell 100 membership units to family members, friends, and angel investors.

Each membership unit at Star Burger is priced at $3,087 with a minimum of five units per membership certificate, or a minimum investment of $61,740 per investor. We have plans to ensure that irrespective of the amount of share units bought, Sampson and Nicky Shepard will maintain ownership of no less than 51% of Star Burger.

3. Our Products and Services

Star Burger is a San Diego burger and assorted sandwich restaurant serving during lunch time hour as well as early evening. We would operate weekdays from 9-7 pm. Our bread is chosen for several reasons: it is unique, healthy, and versatile.

We have prepared a menu that will give each customer the choice to enjoy our burgers and never get tired. We will attract 35% new customers a year after the second year and will reach profitability by the end of year two. Below are the products we plan to offer to our customers:

• Classic Gourmet Burgers: Cheese, Lettuce, Tomato, and Onion
• BBQ Bacon Burgers: BBQ Sauce, Bacon, Cheese, and Grilled or Fried Onions
• California Burgers: All the Classic Toppings and Avocado
• Hawaiian-Inspired Burgers: Lettuce, Tomato, Pineapple, and Sautéed Mushrooms
• Savoury Veggie Burgers: Veggie Patty, Lettuce, Tomato, Grilled Onions, & Sautéed Mushrooms
• Super Spicy Burgers: Spicy Beef, Spicy Mayo, Jalapeños, and Your Choice of Cheese
• Salmon Burgers
• Sandwiches with filling options: tofu pate, falafel, hummus, baba ganouj, tabouli, turkey, ham, chicken, pesto, assorted vegetables and assorted cheeses Drinks: lemonade, coffees, blended teas, and soft drinks

4. Our Mission and Vision Statement

• Star Burger’s vision is to establish a restaurant that will provide unique and assorted services to the people of San Diego and the State of California.
• Our mission at Star Burger is to provide the finest, healthiest and best tasting burgers and sandwiches in San Diego. Star Burger will offer the finest customer service; no customer will leave dissatisfied.

Our Business Structure

We at Star Burger plan to establish a business structure that is transparent and simple, since most of our personnel will be involved in production and there will be a relatively low headcount in management. We plan to establish three functioning units within Star Burger: Production, Sales and Marketing, and General and Administrative.

Star Burger Production unit will involve our Customer Service Specialists, who will be taking care of our Drive-through and Mobile Restaurants and attending to the needs of our customers. Our Sales and Marketing will take care of the promotion and scheduling of the Mobile Restaurant, as well as the promotion of the Drive-through and the Community Contribution program.

General and Administrative will take care of the facilities, equipment, inventory, payroll, and other basic, operational processes. Due to our goal to establish a unique burger restaurant in the United States, we took our time to lay out the various roles of our employees and what we need, and they include;

Chief Executive Officer

• Chief operating officer
• Chief financial officer
• Chief information officer
• Director of marketing
• District and facilities managers

Customer Service Specialists

5. Job Roles and Responsibilities

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results and developing incentives
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Tasked with fixing prices and signing business deals
• Tasked with providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Tasked with signing checks and documents on behalf of Star Burger
• Evaluates the success of the organization

Chief Operating officer

• Tasked with overseeing the smooth running of the business
• Part of the team that determines the quantity of products that are to be produced daily
• Make lists and budget for all supplies
• Oversee the entire business process
• Map out strategy that will lead to efficiency amongst workers
• Tasked with training, evaluation and assessment of the workforce
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Ensures that the bakery meets the expected safety and health standard at all times.

Chief Financial officer

• Tasked with preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Tasked with financial forecasting and risks analysis
• Performs cash management, general ledger accounting, and financial reporting
• Tasked with developing and managing financial systems and policies
• Tasked with administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Chief Information officer

• Provide technological guidance within an organization.
• Supervise information system and communications network.
• Develop and implement a customer service platform to serve the organization in every aspect.
• Design, establish, and maintain a network infrastructure for local and wide area connectivity and remote access.
• Participate in vendor contract negotiations for all new computer equipment and software purchased for the corporation.
• Create a cost-benefit analysis as well as supporting a detailed definition of data requirements and departmental workflows.
• Oversee Internet and computer operations.
• Takes care of the day-to-day operations of the information technology department including directing staff, who support administrative computing, networking, user services, telecommunications and other information technology functions.
• Propose hardware/software solutions to accomplish Star Burger’s business objectives.

Director of sales and marketing

• Takes care of external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyse the volumes of transactional data generated by customer purchases
• Identifies, prioritizes, and reaches out to new partners, and business opportunities et al
• Develops, executes and evaluates new plans for increasing sales
• Represents the Star Burger in strategic meetings
• Helps increase sales and growth for Star Burger

District and facilities manager

• Monitor the P&L reports for each store and develop effective ways to fill in any gaps between actual performance and Star Burger projections
• Prioritize store performance issues to make certain that the issues most directly affecting profitability are addressed first
• Immediately address any lapses in compliance with corporate policies or local, state and federal laws
• Act as a coach to the store managers and as a resource to each store employee to help inspire success
• Ensures that all contacts with customer (e-mail, walk-In centre, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with customers on the phone, uses every opportunity to build client’s interest in the Star Burger ’s products
• Takes care of administrative duties assigned by the store manager in an effective and timely manner
• Consistently stays abreast of any new information on Star Burger, promotional campaigns etc. to make sure accurate and helpful information is supplied to customers when they make enquiries.
• Tasked with cleaning the stand at all times
• Makes sure that toiletries and supplies don’t run out of stock
• Any other duty as assigned by the CEO.

6. SWOT Analysis

Our goal at Star Burger is to create a unique restaurant that sees to the need of the people. We also decided to get our SWOT Analysis, which brings to light our strengths and threats in the industry. We at Star Burger hired a business consultant to do this analysis for us because we believe an external firm will not compromise the information and chances of Star Burger in the Industry.

We were able to note our business strengths, weakness, opportunities and also the threats that we are likely going to be exposed to in the industry and our business location. Clearly summarized below is the result of our SWOT Analysis;

Our detailed SWOT analysis has identified three keys that will be instrumental to our success at Star Burger. First and foremost, our design and implementation of strict financial controls, which will be very crucial, since the restaurant industry is quite competitive.

Secondly, we will be offering high-quality fresh and healthy food to clearly stand out from our competition in San Diego. We have already put in place effective, targeted marketing campaigns to support the opening of the restaurant.

Our weakness according to the SWOT analysis will be the time it will take the people of San Diego to know where we are and what we offer.

People go about their daily activities and most times tend not to discover the new business in town unless the business establishes a direct marketing Plan. We at Star Burger plan to start advertising even before we open up our shops, at least to make sure that our brand is known.

• Opportunities

Indeed the opportunities available to Star Burger are limitless. The food and restaurant industry is a recession-proof industry that will always keep growing because people will always want food as it helps keep us alive and sane. People may no always have the time to cook due to their schedule, and will always decide to grab a burger and a cup of lemonade or coffee on their way to work.

Our threat at Star Burger is the fact that we are competing with already established restaurants in San Diego, California, and also there are other entrepreneurs who are likely going to launch similar business within the location of our business.

But with our unique workforce and plans, we have all it takes to dominate the industry and take up enough market share.

7. MARKET ANALYSIS

• Market Trend

Burgers in this new age are indulgent and upscale with a variety of toppings, including goat cheese, truffle oil, foie gras, aolis, marmalades, sautéed spinach, havarti, candied bacon and other healthy and exotic toppings. Burger blends are all the rage extending beyond traditional chuck, to include short rib, brisket, oxtail, rib eye, flank and much more.

A report has it that 2018 is the year for everything from giant, premium burgers to sliders and mini-portions, from bold Mexican and Asian flavours to Korean, Greek, Cajun, and more. International flavours are hot and growing, and the burger is the perfect vehicle to test drive and transport many flavours.

Report also has it that restaurants are beefing up menu language to highlight protein grams and adding protein topper boosters such as pastrami, bacon and pepperoni, as well as including lettuce wrapped options to increase the protein to carb ratio.

In line with the trend for more protein, eggs are topping off many burgers for 2018. Also the largest age segment of the American population is driving burger trends now and certainly into the future with their desire for global flavours, snack-sized portions (sliders), and healthy options and toppings.

From emphasizing and bolstering “protein” on menus, consumer geared messaging is also focused on other health oriented topics and features, including grass fed, organic, natural, gluten free, naked (no bun), and more.

We at Star Burger plan to always work with customers on additional blends, which can include anything. Burger epitomizes the perfect vehicle to adapt to new trends and international flavours. As a business’s that wants to become a market leader in the United States, we will focus our energy at working with customers to develop new blends and visions

8. Our Target Market

Our plan at Star Burger is to focus on two different market audiences: Commuters and Captive Consumers. We have taken our time to strategically design our business to access both of these markets. Commuters are defined as any one or more individuals in a motorized vehicle traveling from point “A” to point “B.”

Star Burger’s greatest concentration will be on commuters heading to or from work, or those out on their lunch break. While our Captive Consumers market audience would include those who are tethered to a campus environment, or in a restricted entry environment that does not give the right to free movement.

This will include high school and college campuses, where there is limited time between classes, and corporate campuses where the same time constraints are involved like special events–such as carnivals, fairs or festivals–where there is an admission price to enter the gate, but exiting would mean another admission fee, or where refreshments are an integral part of the festivities.

Our target market at Star Burger will also be the mobile individual who has more money than time, and excellent taste in choice of food, but no time to prepare them.

Our competitive advantage

Our competitions at Star Burger exist in many forms. They include fast food that takes the form of the traditional restaurants like McDonald’s, Burger King, and Wendy’s, as well as healthier alternatives like Subway . There are also three different delis located in San Diego that serve deli style sandwiches. These delis serve very basic, standard deli fare; generally sliced deli meats.

But we at Star Burger know that with the unique offerings we bring, we can dominate the market especially with a business that can provide a substantial value proposition where a customer does not have to find a parking place, exit the vehicle, stand in line to order, wait for the burger to be produced, pay a premium price for average product, find a place to sit, clean up the previous customer’s mess, then enjoy their lemonade or coffee… That’s if they have much time to spend.

Star Burger business concept is to establish a restaurant that gives a customer the opportunity to drive up, place the order, receive a high quality product at a competitive price, and drive away, without spending much time and energy. We at Star Burger plan to provide an important community value for patronizing our business.

For every purchase a customer makes from us, we plan to donate up to 6% of the sale to the local charity selected by the customer.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Star Burger is a new restaurant with a unique plan to achieve success and become an industry leader. That is why we will be providing our products in the most convenient and efficient way available–either at one of our two-sided Drive-through shops, or at one of our Mobile Restaurant.

This will give us an advantage over our competitors because customers won’t need to find a parking place, wait in a long line, jockey for a seat, and clean up the mess left by a previous patron. Our goal at Star Burger is to provide enough income to be able to run our business and still move on with our charity aspect. We plan to generate income by offering the following products to the people of San Diego:

10. Sales Forecast

Star Burger will open its doors for business by having two Drive-through locations in operation. We plan to open our first location in the second month of this plan and be fully operational beginning on the 1st day of November, and our second Drive-through will open six months later.

We will also add two more Drive-through locations in our second year and, and an additional seven Drive-through facilities in our third year. We at Star Burger plan to deploy one mobile unit in the fourth quarter of the first fiscal year. Deploy a second and a third mobile unit within our second fiscal year.

Using our detailed research and analysis, we expect to boost revenue from the commerce portion of our website, where it will sell Star Burger t-shirts, sweatshirts, insulated lemonade mugs, pre-packaged coffee beans, and other premium items. Although we are not expecting this to be a significant profit centre immediately, but it is a major part of the marketing plan.

We at Star Burger estimate that our total first year sales should reach $399,678. Our second year will see sales increase to $1,085,430. The third year, with the addition of such a significant number of outlets, we will see sales increase to $3,765,215.

• Marketing Strategy and Sales Strategy

With so many burger franchises and independent restaurants already open, marketing is one of the most important aspects of opening a burger restaurant. We at Star Burger understand this, which is why we will be placing our Drive-through stands in business locations of very high visibility and great ease of access.

Our Restaurants and stands will be located on high traffic commuter routes and close to shopping facilities so as to attract customers going to or from work, or while they are out for lunch, or on a shopping expedition. Our Drive-through will be very simple, astounding, and eye-catching.

We also plan to implement a low cost advertising/promotion campaign which could involve drive-time radio, but not much more. Star Burger will also establish good business relationships with schools, charities and corporations to provide significant free publicity because of our community support program.

We believe that if we give out charitable contributions to these institutions, they will get the word out to their students/faculty/employees/partners about Star Burger.

We also plan to leverage the use of word of mouth advertising method, which is the greatest advertising program any business organisation can use. The media in San Diego will be more than willing to promote the charitable parts of Star Burger and give us the opportunity for more exposure each moment Star Burger contributes to charity.

The internet is a powerful marketing tool we at Star Burger cannot afford to overlook. We plan to create an optimized website to capture local searches and also establish a strong social media presence to easily boost sales. When we first open, we plan to create a local press release, run grand opening specials to draw in potential customers, and even invite local food bloggers to come try a free meal in exchange for a review.

11. Publicity and Advertising Strategy

Our plan at Star Burger is to gather enough brand awareness to leverage the product line into other regions and gain inquiries from potential inventors. To achieve this goal, we plan to do the following;

• Star Burger will spend $1,200 per month on public relations services for the next year. We intended to build awareness and carry out product information insertions, reviews, etc. We believe that a school fundraising program or our other charity programs will generate a fair amount of publicity on its own and will, perhaps, minimize–or even eliminate–the need for a publicist.
• Star Burger will also spend $800 per month concentrating on drive time Radio advertising. We plan to experiment with different stations, keeping careful track of results. As with the school fundraising program, we expect the stand and signage to be a substantial portion of our advertising.
• List our business on yellow pages ads (local directories)
• Leverage on the internet to promote our business
• Engage direct marketing approach
• Encourage word of mouth marketing from loyal and satisfied clients

12. Our Pricing Strategy

We haven’t gone back on our promise to leave no stone unturned in our quest to achieve our business goal. We at Star Burger have put plans in place to boost our income, which may include posting specials on high-profit items at the drive-up window.

We also plan to give out free burger coupons to those who have purchased a certain number of burgers or something similar.

Our management have been able to develop window sales techniques such as our sellers asking if the customer would like a new flavour or toppings with any drink of their choice. We believe that our pricing will be comparable to the competition in the market, but with the value-added feature of immediate, drive-through service and convenience.

• Payment Options

Our payment options at Star Burger will be all inclusive and acceptable because we understand that different people prefer different payment options. Here are the payment options that we will make available to our clients;

• Payment by cash
• Payment via Point of Sale (POS) Machine
• Payment via online bank transfer (online payment portal)
• Payment via Mobile money

We have also chosen banking platforms that will help us achieve our plans with little or no issues. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our service.

13. Startup Expenditure (Budget)

First and foremost, many factors in our modern America will decide the amount we will need to successfully launch Star Burger. These factors may include our location, the size of the business we want to start i.e. the number of outlets/stands et al, and of course the state of the economy as at when we intend starting the business.

We at Star Burger have conducted an extensive research and have come up with how we intend to spend our startup capital, and they include;

• The Fee for registering the business in the United States – $750
• The budget for legal fees, insurance, permits and license – $30, 000
• The amount needed to build a two standard shop and renovation of the facility inclusive – $60,000
• The Cost for the purchase of kitchen / production equipment and gadgets (industrial ovens, fridges, smoke detector, TVs, microwave oven, mugs, Foils, Sound System, tables and chairs et al) – $25,000
• The Cost for supply of bread and other inventories for a month – $120,000
• The Cost of Launching a Website – $600
• The cost opening party – $5,000
• Additional Expenditure (Business cards, Signage, Adverts and Promotions et al) – $100,000

Going by the report from our research and feasibility studies, we will need an average of $350,000 to start Star Burger.

• Generating Startup Capital for Star Burger

Star Burger will be established as a Limited Liability Company with Sampson and Nicky Shepard as its owners. This couple has a combined 25 years’ experience in the food and burger industry, and they hope to build a successful business. We hope to raise our startup fund through the following ways;

• Generate part of the start – up capital from personal savings and sell of stocks
• Source for soft loans from family members and friends
• Generate fund from Angel Investors

Note : We have been able to raise $200,000 from the personal savings of our founders and we are almost at the verge of completing the money needed as capital from a reliable Angel investor with an eye for startup businesses.

14. Sustainability and Expansion Strategy

We at Star Burger believe that as time and seasons change, we will be offering products that will enhance sales and satisfy our customers’ desires. We also plan that during summer months, we will subsidize frozen drinks like lemonade, as well as soft drinks, and other cold beverages.

We at Star Burger have taken our time to research our local regulatory agencies and what licenses we need. These requirements we believe will vary by location, but we have a strong relationship through Mr. Sampson Shepard with the state chamber of commerce and health department and we plan to stay on the right side of the law.

We have put plans in place to get our business license, which legally allows us to make sales and collect sales tax, and a food handling certification, which we have acquired. We have also obtained the needed permits for construction and we are also expecting an inspection from the health department.

We at Star Burger also understand the importance of insurance for our business. We have contracted an insurance lawyer to help us get property insurance, which will help protect our building and surrounding property, providing coverage for fire, hail, or accidental damage.

We expect this type of policy to cover expensive commercial kitchen equipment , so we will be able to replace pieces damaged under covered circumstances.

We also plan to obtain liability insurance, as it covers legal fees and any damages that may be awarded as a result of a legal action against our business from any accidents or injuries. We will also offer worker’s compensation insurance to provide peace of mind to both the management and our employees, as it helps cover medical bills that may arise from employee injuries.

Our Drive-through stands will be manufactured by Lintel Construction. Our Mobile Restaurant and equipment will be supplied by Guarantee Savage.  Star Burger computer equipment and Internet connectivity will be provided by Nicklaus Communications.

Checklist/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Leasing, renovating and equipping our facility: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging and Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility facelift: In progress

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How to Make Homemade Veggie Burgers Like a Pro

Spoiler alert: It's easier (and tastier) than you think.

Jamie Vespa is a registered dietitian who worked as a clinical nutrition specialist and as nutrition editor for Cooking Light magazine before devoting herself full-time to her food and nutrition blog, Dishing Out Health.

Victoria Seaver is a registered dietitian and Editorial Director for EatingWell.com. She completed her undergraduate degree in nutrition, dietetics and food science and her masters degree and dietetic internship at the University of Vermont. Victoria has been a part of the EatingWell.com team since 2015.

A great-tasting veggie burger is more than just the sum of its parts. When done right, homemade veggie burgers deliver bigger flavor and superior texture than their premade counterparts. Plus, they offer a tasty way to integrate more plant-based ingredients into your dinner regimen, something we can all benefit from . This foolproof formula for making homemade veggie burgers shows you how to make your own at home and offers three easy burger recipes to try, all of which make delicious use of simple, wholesome ingredients (think chickpeas, zucchini, mushrooms, oats and plenty of tasty herbs and spices).

With the help of a food processor, these veggie burgers come together in a flash and create patties that won't crumble apart as they cook. An added bonus: they can be made ahead of time to make those busy weeknights a little less hectic or party prep more streamlined. Simply wrap the patties in plastic wrap (or cover with foil) and refrigerate for up to two days. Ready to enter veggie burger bliss? Follow along with our easy formula for creating the most flavor-packed veggie burgers ever.

How to Make Veggie Burgers from Scratch

Follow this step-by-step guide for making the best veggie burgers you'll ever have. You'll love how simple it is to make a batch of these tasty burgers.

1. Begin with a Bean Binder

Canned beans offer more than just convenience: they add heft and binding ability to homemade veggie patties. We love the "meaty" mouthfeel of hearty beans like chickpeas, black beans and kidney beans; however, cooked lentils and mashed sweet potato also work well. Don't worry about blending the beans until completely smooth; a few chunks provide great texture.

2. Bulk Up with Grains & Veggies

Hearty whole grains like brown rice, oats and farro retain their firm texture in the patty to give the impression of cooked protein. We also love quinoa for its ability to act as both a filler and binder. Look for cooked, vacuum-packed grains in the grain aisle for the best texture in the burgers, or cook, drain and refrigerate your own the night before.

For vegetables with higher water content, such as zucchini and mushrooms, it's best to add them to the patties raw. Root vegetables like beets, potatoes and carrots fare better after roasting.

3. Use a Condiment for Cohesion

A condiment with a fairly robust fat profile helps coat the loose elements in the patty so that it holds together and isn't too crumbly. Some of our go-to condiments include canola mayonnaise, nut or seed butter and tahini (sesame seed paste).

4. Infuse Flavor with Spices

Any bean-and-grain combination benefits from a hefty spice load to combat blandness. Go bold with black pepper to infuse the burgers with subtle heat, smoked paprika for quintessential backyard BBQ smokiness and ground cumin for an earthy, aromatic kick.

Read More: DIY Seasonings & Herb Mixes You Can Make at Home

5. Get Saucy

A complementary sauce is what turns a good veggie burger experience into something truly transformative. It brings everything together, both in its flavor profile and in its way of acting as the "glue" to anchor the patty and toppings to the bun. The ideal sauce is creamy with a four-way intersection of fat, flavor, acid and heat. For inspiration, start with the same condiment you used in the burger patty (mayonnaise, tahini, nut butter, etc.), add a umami booster (ketchup, miso paste, soy sauce), an acid (vinegar, citrus juice or mustard) and a touch of heat (black pepper, chili flakes or chili sauce).

Lastly, don't forget the toppings; pile your burger high with crunchy, fresh elements like crisp greens and red onion, and a juicy tomato slice.

Delicious Homemade Veggie Burger Recipes to Try

Even meat-eaters will love these delicious veggie burger combinations. You might as well print a few extra copies of the recipes ahead of time to share with family and friends-we know they'll be asking for them.

Zucchini-Chickpea Veggie Burgers with Tahini-Ranch Sauce

This vegan veggie burger recipe is one you'll want to make again and again. Savory chickpea and zucchini patties are topped with a creamy, herb-flecked tahini-ranch sauce, juicy tomato slices and peppery arugula for a satisfying and healthy homemade veggie burger. Serve them on buns or stuff them in pitas. We recommend making extra sauce-it's a great dip for veggie sticks and, thinned with a little water, it makes a wonderful salad dressing.

Vegan Beet Burgers with Sweet Chili Slaw

If you've been curious about those store-bought veggie burgers that "bleed," like the Beyond Burger and Impossible Burger, you should try this homemade veggie burger recipe made with kidney beans, walnuts and beets. The natural red coloring from the beans and the beets make the patties look like they could be medium-rare beef burgers. A little chili powder in the mixture gives them a hint of spiciness, which works nicely with the sweet chili slaw.

Mushroom-Quinoa Veggie Burgers with Special Sauce

These hearty mushroom, quinoa and black bean veggie burgers are a healthy and satisfying homemade alternative to store-bought veggie burgers and have a realistic look and mouthfeel like a meat-based burger. They take just 25 minutes of active time to prep, so while they're special enough for entertaining, they're quick enough for weeknight dinners too.

Watch: How to Make Meat-Free "Hot Dogs"

Don't Miss!

• More Healthy Veggie Burger Recipes
• 7-Day Vegetarian Meal Plan: 1,500 Calories
• The Healthy Benefits of Eating Plant-Based & How to Get Started
• The Healthiest Store-Bought Veggie Burgers

Related Articles

15 Amazing Veggie Burger Recipes

Who says going vegan means saying goodbye to burgers? Not on our watch! Say hello to these incredible Veggie Burger Recipes that prove plant-based eating can be just as drool-worthy. Filled with protein-packed goodness, these burgers are not only a delight for your taste buds but also a hit with the whole family. Get ready to grill, flip, and devour your way to veggie burger bliss!

Whether you are vegan, vegetarian, or just want to try something new, the meatless burgers on this list are going to knock your socks off! To explore more meat-free recipes, we’ve got plenty of Meatless Monday recipes to check out.

This list offers a diverse selection of vegan burger recipes that cater to various tastes and dietary preferences, ensuring there’s something for everyone at the table. Whether you’re craving a classic black bean burger , a hearty mushroom-based patty , or a creative blend of grains and veggies, this compilation has you covered. The versatility of ingredients allows for endless customization, allowing everyone to experiment with flavors and textures to suit their preferences.

If you’re more in the mood for a hot dog but want a healthier vegan version, try our carrot dogs that are out of this world! While you are grilling, be sure to check out these grilled veggie kabobs as well.

Veggie burger toppings

Your veggie burger patty sets the stage, but it’s the toppings that steal the show and make each bite an adventure! Get ready to sprinkle some magic onto your burger with a delightful array of toppings. Let’s dive into the world of burger pizzazz and discover how to take your veggie burger experience from ordinary to extraordinary. Check out these top picks for burger toppings that always make my taste buds dance!

• Leafy greens like lettuce and spinach
• Shredded cabbage or slaw
• Cucumber slices
• Raw onion slices
• Caramelized onions
• Bean sprouts
• Avocado slices

Sauces for vegan burger recipes

Now that your veggie burgers are sizzling to perfection and adorned with your favorite fixings, it’s sauce time! Get ready to elevate those patties to superstar status with a lineup of secret weapon sauces that’ll knock your taste buds out of the park. Here are a handful of my go-to sauces guaranteed to give your veggie burgers that extra flavor punch they deserve!

• Chipotle Vegan Sauce

Homemade Vegan Mayo

• Spicy Mayonnaise
• Wasabi Mayo

Recipes that pair well with vegan burgers

Ready to amp up your veggie burger game with some stellar sidekicks? Look no further! Here are a bunch of awesome side ideas to take your burger bash to the next level!

• Oil-Free Air Fryer French Fries
• Crispy Baked Onion Rings
• Country Vegan Potato Salad
• Creamy Coleslaw
• Vegan Baked Beans

For those of you new to the whole food plant-based lifestyle, we’ve created a FREE 7-Day Plant-Based Menu Planner to help you get started!

Best Veggie Burger Recipes

Who says going vegan means saying goodbye to burgers? Not on our watch! Say hello to these incredible Veggie Burgers that prove plant-based eating can be just as drool-worthy. Packed with protein-packed goodness, these burgers are not only a delight for your taste buds but also a hit with the whole family. Get ready to grill, flip, and devour your way to veggie burger bliss!

Best Vegan Black Bean Burgers

These   Vegan Black Bean Burgers are so popular because the patties are firm and can even be cooked on the grill without falling through. Made with fiber-packed beans, oats, and veggies, these vegan burgers are going to light up your taste buds!

Vegan Firecracker Burgers

Ignite a burst of flavor with this deliciously spicy and easy Vegan Firecracker Burgers recipe!  These tasty veggie burgers are sure to delight with the first bite!  A bold hot sauce glaze gives this burger its signature name.  A tender, but not mushy interior with a caramelized exterior makes this burger special.

BEST Vegan BBQ (Soy Curls Recipe)

This amazing  vegan BBQ  made with soy curls  is so delicious and perfect for summertime festivities and the Fourth of July because it delivers a smoky, savory flavor that rivals traditional BBQ, pleasing both vegans and meat-eaters!

Apple Burgers with Butternut Squash

These apple burgers with butternut squash are a unique twist on a classic meal. Seven simple ingredients make the ultimate flavor bomb!

Ultimate Kidney Bean Burger

Flavor-packed and beautifully colored, our vegan kidney bean burger is the star at every BBQ, picnic or dinner table! Seriously hearty and secretly healthy, it’s crispy, protein-rich, carnivore-approved, and so easy to make.

Buffalo Chickpea Burgers

The ultimate plant based chickpea burgers. Buffalo sauce, filled with veggies, and paired with amazing toppings, this burger will erase all others from memory!

Chickpea Burgers

This delicious Chickpea Burger is hearty and packed with flavor. Top with lettuce, tomatoes, onions, and a dollop of my homemade vegan mayo.

Vegan Patty Melt Burger

Packed with amazing flavor, this Vegan Patty Melt Burger is healthy and delicious with a perfectly crunchy exterior and a tender, but not mushy, interior. 

White Bean Burgers

These White Bean Burgers are perfect if you are looking for a healthier and better version of your favorite fast-food burger. These plant-based patties are made of creamy white beans and various herbs and spices, making them super flavorful!

Sweet Potato Chickpea Burgers

These sweet potato chickpea burgers are made entirely with whole-food plant-based ingredients, and can be ready in 45 minutes!

Artichoke Burgers!

If you have artichoke lovers in your house, you may want to double the batch of these delicious Artichoke Burgers!

Barbecue Sweet Potato Chickpea Burgers

Barbecue Sweet Potato Chickpea Burgers are flavorful, healthy, and so easy to make! Great on a bun or eaten alone with avocado slices. 

Cajun Red Beans and Rice Veggie Burgers

Only 8 ingredients (+salt & water) are needed for these amazing Cajun veggie burgers. These are loaded with flavor and hearty texture. They are a breeze to make and will be loved by all.

Best Veggie Burger

You’ll forget all about bland or crumbly vegan burgers after trying the Best Veggie Burger! Made with hearty black beans, brown rice, and vegetables, every bite tastes deliciously hearty and satisfying. Even meat eaters will love these plant based burgers!

Portobello Mushroom Burger

Thick, juicy, tender, and hearty, these are the ribeyes of veggie burgers! Grilled or baked in the oven, you can’t go wrong with a vegan Portobello Mushroom Burger.

Lentil Sloppy Joes

Easy, filling, and inexpensive, these veggie Lentil Sloppy Joes make a quick meal that keeps you full for hours and reheats well for lunch the next day.

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Chipotle Black Bean Burgers

Ingredients  us customary – metric.

• ▢ 1.5 cups black beans this is a 15 oz can, drain and rinse
• ▢ 1 cup old fashioned oats
• ▢ 1/4 cup red bell pepper diced
• ▢ 1/4 cup onions diced
• ▢ 3 tablespoons ketchup
• ▢ 1 tablespoons vegan Worcestershire sauce or Bragg's Aminos
• ▢ 1 teaspoon chili powder
• ▢ 1/2 teaspoon garlic powder
• ▢ 1 teaspoon smoked paprika
• ▢ 1 teaspoon steak seasoning dry spice optional
• ▢ 1 pinch cayenne pepper optional

Chipotle Sauce

• ▢ 1/2 cup low-fat mayo (homemade recipe below)
• ▢ 1/2 or 1 chipotle in adobe sauce or 1/4 tsp chipotle powder
• ▢ 2 teaspoons lime juice
• ▢ 1 teaspoon sweetener pure cane sugar, date sugar, etc
• ▢ 1/2 teaspoon smoked paprika
• ▢ 1 teaspoon salt
• ▢ 1/2 teaspoon cumin

Low-Fat Vegan Mayo

• ▢ 1 lb silken soft tofu drained
• ▢ 1 tablespoons dijon mustard
• ▢ 1 tablespoon lemon juice
• ▢ 1 tablespoon sweetener pure cane sugar, date sugar, etc
• ▢ 1/2 teaspoon salt

Instructions

• Drain and rinse black beans. Just be sure to get rid of all the liquid.
• In a large bowl, mash black beans with a potato masher or even a fork.
• Dice the onion and red pepper into small chunks.
• Add all ingredients to the bowl with black beans, including oats, veggies, and spices. Mix thoroughly. I use my hands to knead them well.
• Make 4 to 5 pattiesfrom the mixture by forming a ball and pressing into patties .
• Line a baking sheet with and bake at 350°F for 20-25 minutes. They also do well in an air fryer. You can pan-fry; however, for the firmest patties, baking or air frying are recommended.
• While the burgers are cooking, make the chipotle sauce by first blending the vegan mayonnaise ingredients in your blender. This will make approximately 2 cups, and you won't need all of it to make the chipotle sauce.
• Next, leave 1/2 cup of the mayo in your blender and add the chipotle sauce ingredients. Blend until smooth, and it will be ready to use. Store the rest of the mayonnaise in an airtight container in your refrigerator for up to 10 days. It is terrific on sandwiches and wraps, and you can make my vegan ranch dressing with it too.
• Remove the black bean burger patties from the oven or air fryer and allow them to cool. Serve on a bun with onion, lettuce, tomato, and drizzle with the chipotle sauce.
• Drain the water from the soft silken tofu. Place all of the mayo ingredients in a blender and blend until smooth. This will be a lot more mayo than is needed for the chipotle sauce. Keep in an airtight container in the refrigerator for up to 10 days and use on sandwiches, burgers, wraps, and sauces.
• Place all of the sauce ingredients in a blender and process until smooth. This sauce is great on sandwiches, wraps baked fries, baked blooming onions, and so much more. I even thin it out and use it as a salad dressing.
• Cooking methods- Bake, air fry, grill, or cook in a non-stick frying pan. For the firmest patties, baking or air frying are recommended.
• Air Frying- To make these in the air fryer, set the temperature to 400°F and cook for about 15 minutes. They come out nice and crispy.
• Black beans- Cook your own beans from scratch in your  InstantPot  or use canned beans that have been drained and rinsed.
• Special sauce- The amazing sauce I use is my Chipotle Ranch Dressing , and it is HIGHLY recommended to knock these burgers out of the park.
• Double batch- The patties freeze very well, so make a double batch while you’re at it. You’ll be so glad you did!
• Freeze- The bean burger patties freeze well if you want to make a big batch and have them on hand for a fast-food meal. I always bake them and then freeze them, but you could freeze them raw and then bake them when you’re ready.
• Bun options – For an oil-free bun, try the Ezekiel brand in the freezer section of many grocery stores or make your own with this recipe from This Healthy Kitchen.
• Chipotles are spicy- Chipotle in adobo sauce can be found in the Latino section of most grocery stores. There are 8-10 chilies in each can, and it takes me a while to go through that many because they are quite hot. Once I open a can, I place the other chilies and sauce into a plastic bag and store them in my refrigerator to be used in other recipes like  oil-free hummus and my blender salsa . They have a small amount of oil in them, so some may want to use  chipotle powder instead .

To obtain the most accurate representation of the nutritional information in a given recipe, you should calculate the nutritional information with the actual ingredients used in your recipe, using your preferred nutrition calculator. You are solely responsible for ensuring that any nutritional information provided is accurate, complete, and useful.

About Terri Edwards

Hi guys! I am the content creator behind EatPlant-Based and a licensed Food for Life instructor with the Physicians Committee for Responsible Medicine. I am passionate about sharing healthy recipes and tips to empower others to get healthy.  I’m so glad you’re here! Read More…

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Do you freeze the black bean burgers before or after cooking?

Karen- I always bake them and then freeze them, but you could freeze them raw and then bake them when you’re ready. Either way will work well.

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Best Ever Veggie Burger

This Veggie Burger recipe is an excerpt from Jackie Akerberg’s book  The Clean Vegan . Jackie is the creator of Jackfruitful Kitchen, a popular food blog and Instagram account. Jackie’s recipes have been featured in The Complete Guide to Plant-Based Food and dsm magazine. She lives in Des Moines, Iowa, with her husband.

Table of Contents

Burgers are at the heart of every summer barbecue, and eating plant-based doesn’t mean you have to miss out. The vegan market is saturated with processed artificial meats, so finding a solid veggie burger made from real, whole ingredients can be a true challenge.

I’m going to speak on behalf of vegans far and wide and say that what we want in our burger is a great texture, lots of veggies, natural plant protein, and a killer sauce that brings it all together. Am I right? Well, after years of perfecting this recipe, I couldn’t be more excited to tell you: This veggie burger is bun in a million. Its texture is firm enough to stand up to the grill, and it can absolutely hold its own on a bun. Trust me when I say that this veggie burger is the only burger recipe you need. Happy grilling!

Ingredients You’ll Need

Quick pickled onions.

• Orange juice
• Apple cider vinegar

Veggie Burgers

• Water, vegetable broth , or avocado oil
• Cremini mushrooms
• Canned chickpeas
• Gluten-free rolled oats
• Gluten-free oat flour
• Tomato paste
• Chili powder
• Black pepper
• Coconut aminos, Bragg Liquid Aminos, soy sauce or tamari

Classic Burger Sauce

• Vegan Greek yogurt
• Sriracha or chili-garlic sauce
• Dijon mustard

Must-Have Burger Toppings

• Gluten-free burger buns
• Butter lettuce
• Roma tomatoes
• Microgreens
• Cornichons or spicy pickles

How To Make This Veggie Burger

Step 1: prepare quick pickled onions.

• Begin by making the quick pickled onions ahead of time. In a large jar, combine the onion slices, orange juice, lemon juice, lime juice, vinegar and salt. Securely tighten the lid of the jar and shake it vigorously. Chill the onions in the fridge for at least 2 hours, or preferably overnight. Store the pickled onions in an airtight container in the fridge for up to 4 weeks.

Step 2: Sauté and Prepare Veggie Burger Mix

• To make the veggie burgers, preheat the oven to 400°F (204°C). Line a large baking sheet with parchment paper .
• While the oven is preheating, heat a large cast-iron skillet over medium heat and add about 1 tablespoon (15 ml) of water. Add the onion and garlic and sauté them for 2 to 3 minutes, until the onion is slightly tender and fragrant. Add the mushrooms and carrot and sauté the mixture for 3 to 4 minutes, until the veggies are crisp-tender. You may need to add a little more water to deglaze the skillet as the veggies are cooking. Remove the skillet from the heat and let the veggies cool for about 5 minutes.

Step 3: Blend and Shape Veggie Burger Patties

Transfer the veggie mixture to a food processor . Add the chickpeas, oats, oat flour, flaxseed, tomato paste , cumin , coriander, paprika, chili powder, salt, black pepper, and coconut aminos. Pulse the ingredients eight to ten times, until they are well combined but not pureed. Scrape down the sides of the food processor between pulses if needed. The mixture should have a doughy texture with some chunkiness retained from the vegetables and chickpeas. If the mixture is a little too wet to the touch, add additional oat flour 1 tablespoon (6 g) at a time.

• Divide the mixture into eight even portions. Create the patties by rolling each section into a ball and flattening it between your palms. Place each patty on the prepared baking sheet , spaced 1½ inches (4 cm) apart.

Step 4: Baking Burgers and Making Sauce

• Bake the burgers for 30 minutes, flipping them halfway through the baking time.
• While the burgers are baking, prepare the classic burger sauce. In a medium jar, combine the yogurt, Sriracha and mustard. Use a fork to whisk the ingredients together. Taste the sauce and adjust the spiciness with extra Sriracha or the tang with extra mustard.

Step 5: Assemble, Serve, and Store

To prepare the must-have burger toppings, place the burger buns on a large baking sheet and warm them in the oven for the final 2 minutes of the burgers’ baking time. Alternatively, you may place the buns directly on the oven rack to warm them. Assemble your burgers by layering the buns with lettuce, tomatoes, avocado, quick pickled onions, a burger patty, the classic burger sauce, and microgreens. Serve the burgers with the cornichons on the side.

Any leftover burgers can be frozen, and stored in a reusable bag or container, for up to 6 months. To reheat the burgers, thaw them and reheat them in a skillet over low heat for 2 to 3 minutes per

side. Alternatively, you can grill the leftover burgers over low heat on lightly oiled grates or a lightly oiled piece of aluminum foil for 2 to 3 minutes per side.

Best Ever Veggie Burgers – Recipe Card

Ingredients

• ▢ 1 large red onion sliced into rings ⅛" (3 mm) thick
• ▢ 2 tbsp 30 ml fresh or refrigerated orange juice
• ▢ Juice of 1 large lemon
• ▢ Juice of 1 large lime
• ▢ 2 tbsp 30 ml apple cider vinegar
• ▢ ¼ tsp salt
• ▢ Water vegetable broth or avocado oil, as needed
• ▢ ½ small red onion coarsely chopped
• ▢ 2 cloves garlic minced
• ▢ ¾ cup 53 g cremini mushrooms, coarsely chopped
• ▢ 1 small carrot grated
• ▢ 1 cup 164 g canned chickpeas, drained
• ▢ ½ cup 45 g gluten-free rolled oats
• ▢ 2 tbsp 12 g gluten-free oat flour, plus more as needed
• ▢ 2 tbsp 14 g ground flaxseed
• ▢ 1½ tbsp 24 g tomato paste
• ▢ 1 tsp ground cumin
• ▢ ½ tsp ground coriander
• ▢ 1 tsp paprika
• ▢ 1 tsp chili powder
• ▢ ½ tsp salt
• ▢ ½ tsp black pepper
• ▢ 2 tbsp 30 ml coconut aminos, Bragg Liquid Aminos, soy sauce or tamari
• ▢ ½ cup 120 ml plain unsweetened vegan Greek yogurt
• ▢ 4 tsp 20 ml Sriracha or chili-garlic sauce, or to taste
• ▢ 1 tbsp 15 ml Dijon mustard, or to taste
• ▢ 8 gluten-free burger buns
• ▢ 8 leaves butter lettuce
• ▢ 2 –3 large Roma tomatoes thinly sliced
• ▢ 1 large avocado mashed
• ▢ ¼ cup 29 g Quick Pickled Onions
• ▢ ¼ cup 6 g microgreens
• ▢ Cornichons or spicy pickles for serving

Instructions

• Transfer the veggie mixture to a food processor . Add the chickpeas, oats, oat flour, flaxseed, tomato paste , cumin , coriander, paprika, chili powder,salt, black pepper and coconut aminos. Pulse the ingredients eight to ten times, until they are well combined but not pureed. Scrape down the sides of the food processor between pulses if needed. The mixture should be a doughy texture with some chunkiness retained from the vegetables and chickpeas. If the mixture is a little too wet to the touch, add additional oat flour 1 tablespoon (6 g) at a time.
• To prepare the must-have burger toppings, place the burger buns on a large baking sheet and warm them in the oven for the final 2 minutes of the burgers’ baking time. Alternatively, you may place the buns directly on the oven rack to warm them. Assemble your burgers by layering the buns with the lettuce, tomatoes, avocado, quick pickled onions, a burger patty, the classic burger sauce and microgreens. Serve the burgers with the cornichons on the side.
• Any leftover burgers can be frozen, stored in a reusable bag or container, for up to 6 months. To reheat the burgers, thaw them and reheat them in a skillet over low heat for 2 to 3 minutes perside. Alternatively, you can grill the leftover burgers over low heat on lightly oiled grates or a lightly oiled piece of aluminum foil for 2 to 3 minutes per side.

Reprinted with permission from The Clean Vegan Cookbook by Jackie Akerberg. Page Street Publishing Co. 2023. Photo credit: Jackie Akerberg.

Please note that this site contains affiliate links and we may earn a commission if you make a purchase through those links at no extra cost to you.

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About The Cookbook

Eating plant-based has never been more nourishing or satisfying! From Jackie Akerberg, creator of the popular food blog Jackfruitful Kitchen, comes a mouthwatering collection of inspiring, whole-food recipes that go way beyond your typical salad and are completely free from processed ingredients. By cutting the junk and focusing on wholesome, plant-based meals, you’ll reap all of the health benefits that the vegan diet has to offer: improved digestion, clearer skin and higher energy, just to name a few! With this cookbook, it’s easier than ever to eat 100% clean and 100% vegan (not to mention 100% gluten-free!) throughout the day, as Jackie has you covered with delicious dishes from breakfast through dessert, like:

• Best Ever Veggie Burgers
• Bang-Bang Baja “Shrimp” Tacos
• Super Greens Goddess Pasta
• Get Up and Go Super Seed Bread
• Curried Red Lentil Coconut Soup
• Power-Packed Blueberry Pancakes
• Apple Pie Cheesecake Bites
• And so many more!

Every single recipe has been carefully crafted from wholesome ingredients to provide maximum flavor and a clean eating experience like no other. So what are you waiting for? Kiss processed meals goodbye and say hello to all that a whole-food vegan diet can do for you. You’ll be eating healthier than ever and feeling like the very best version of yourself in no time!

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More Vegan Recipes You Might Like

• The BEST Vegan Coconut Cake
• Vegan Meatball Subs with Cheese Sauce
• Vegan Biscuit and Broccoli Cheddar Cobbler
• Vegan Teff Porridge

Connect with Jackie on Instagram and at jackfruitful.com .

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Veggie Burgers

They're un- beef -lievable!

Don't touch that dial—that's a genuine veggie burger! Contrary to popular belief, it's not all beef, all the time at the Drummond Ranch. "I gosh darn love a good meatless burger," Ree Drummond says, and her black bean burger is one of the best out there. But what if beans aren't your thing? That's where this bean-less beauty comes in! While it's hard to beat a classic hamburger , this veggie and grain-packed patty is shockingly satisfying thanks to a handful of super-flavorful ingredients.

What vegetables are in a veggie burger?

This meatless marvel is loaded with vegetables and grains for the perfect balance of flavor and texture. One major player is mushrooms—they're sautéed until nice and tender with garlic and a lot of spices so they're super flavorful. There's also a brown rice or quinoa for heft, grated sweet potato for a subtle sweetness, green onions for fresh flavor, smoked almonds for crunch, and pureed chickpeas to hold it all together.

How do you cook veggie burgers?

The best way to cook veggie burgers is to sear them in a skillet with a little bit of olive oil. These patties hold together nicely, but they aren't as dense as a classic beef patty, so turn them gently to help them hold their burger shape.

Are veggie burgers healthy?

This one is healthy! The only fat comes from heart-healthy olive oil, and its packed with vitamins, minerals, and fiber from all of the vegetables and grains. You can use speedy packets of pre-cooked brown rice or quinoa that microwave in minutes. (The  Seeds Of Change quinoa-brown rice blend is one of our favorites.)

What toppings are good on a veggie burger?

It's a veggie burger, so avocado is kinda required, right? Other than that, think about adding crunchy toppings. Thinly sliced red onions and crunchy lettuce are a nice counterpoint to the tender patty. Toasting the bun is also a big plus!

Ingredients

For the veggie burgers:.

olive oil, divided

baby portobello mushrooms, stemmed and quartered

garlic cloves, chopped

ground cumin

smoked paprika

ground black pepper

15.5-oz. can chickpeas, drained and rinsed

reduced-sodium soy sauce

chopped smoked almonds

cooked brown rice or quinoa

grated sweet potato (from 1 medium peeled potato)

Panko breadcrumbs

finely grated parmesan cheese

chopped green onion

slices sharp cheddar cheese (optional)

For the Toppings:

brioche buns, toasted

Thousand Island Dressing

Green leaf lettuce

Sliced avocado

Thinly sliced red onion

• Step  1 In a large skillet, heat 3 tablespoons of olive oil over medium heat. Add the mushrooms to the pan, and sprinkle with the salt. Cook, stirring occasionally, until the mushrooms are tender, 7 to 9 minutes. Add garlic, cumin, paprika, and pepper to the pan. Cook, gently stirring occasionally, until the garlic is toasted, about 3 minutes. Remove from the heat and let cool slightly.
• Step  2 Add the drained chickpeas, soy sauce, and 1 tablespoon of olive oil to the work bowl of a food processor. Process until smooth, about 1 minute. Transfer to a large bowl and set aside. Layer the mushroom mixture, almonds, and rice or quinoa in the food processor; pulse until mushrooms are finely chopped and mixture is mostly combined, about 15 times.
• Step  3 Transfer the mushroom mixture to the large bowl with the blended chickpeas; add the sweet potato, breadcrumbs, parmesan, and green onion. Using a rubber spatula, fold all the ingredients together until combined.
• Step  4 Shape the mixture into 8 equal patties, about 3/4 cup each. Place on a parchment paper-lined platter or baking sheet and refrigerate 1 hour.
• Step  5 Heat 2 tablespoons of olive oil in a large nonstick skillet over medium heat. Add 4 burgers to the pan; cook until golden brown on both sides, about 3 minutes per side. Transfer burgers to a tray or platter and top with cheese, if you like. Add the remaining 2 tablespoons olive oil to the skillet and repeat with the remaining burgers.
• Step  6 Spread Thousand Island dressing on the bottom buns, then layer with lettuce, burger patties, avocado, and onion. Spread more dressing on the bun tops and place on top of the burgers. Serve immediately.

To make these burgers ahead of time, cover and refrigerate as directed in Step 4 for up to 2 days, or freeze up to 1 month.

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